Categories
Online Marketing

8 Local SEO Hacks that will Skyrocket your Traffic

My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.

You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.

This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.

You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.

I’r going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.

In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’s switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.

Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.

Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.

Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.

It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.

For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.

What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.

If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.

You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’s take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.

This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.

Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.

Let’s continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.

You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.

Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.

When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.

Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.

This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.

Let’s move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.

Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.

But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.

This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.

Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.

As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.

But how do you find out? What type of content you should be adding to your site and how should you write it? Let’s go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.

The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.

I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.

So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.

That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.

The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’s already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.

It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.

If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.

The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’t just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.

So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,


 

Categories
Online Marketing

How to boost your Local SEO traffic – 21 proven content ideas

It needs to be nurtured. It Needs to grow, but if you’re like most local business owners, your website is Likely to have just a handful of pages which were created when you launched it And if I had to take a guess, I’m fairly confident these pages would include a Home page, a Contact Us page, an About us page and a few pages describing your Services Am I right if you recognise yourself in his description and have no Idea what else you should be publishing on your site stay tuned, as I am going to Run through 21 proven content ideas.

You can start using today to get more Customers, through your doors Hi there, if we’re just meeting my name Is Luc Durand, the founder of ranking academy.Co.Uk, where I talk about the Best tools, tips and ways to help you promote your local business online step. By step and click by click On this blog, I cover everything any local Business owner needs to know from search engine optimization to social media.

My Goal is to help you thrive online, so you can drive more visitors to your business. And ultimately make more money. So if you’re new here consider subscribing and Clicking on a bell button, so you don’t miss any of my new articles. Finally, don’t Forget to check out the description below, which is where I put additional Notes and links I refer to in this tutorial If you’re ready, let’s jump Right in content idea number one Frequently asked questions Here is an example of an FAQ page from a local surveyor.

These types of pages are useful. Because not only you can answer your visitors questions directly, but you Might also appear in Google Answers snippets results, which are also useful for Voice search content idea number two: how to pages Helping people out solving Problems is a great strategy to build content and encourage customers to get In touch with you Here is a typical example of an how-to article from a Local plumbing and electric website what’s great about using this strategy.

Is that you can create tons of how-to pages Content idea? Number three Cover a local event, Regardless of where your business is Located there is surely some local events going on near you Make the most Of it like this, local wine bar by either taking part or simply attending and Write a page about it. If you take part, you may even be able to get a link from The organizers website and also network with other local business owners Content Idea number four: before and after results, Everybody loves a before and After photo results as it really showcases what you are capable of Achieving as a business like this handyman, You can make this even more Effective and playful by adding a slider just like in this example on a page, I Built on my own site Content idea: number five Cover a local project.

This is an Opportunity to demonstrate you care about your community and make your Content local, like this landscape gardener, who created an article about Emergency accommodations being built in his area Content idea number six expose Myths or misunderstandings in your industry Ideal, if you want to demystify Some preconceived ideas or false truths. Everybody seems to believe Here is an Example from a dentist who produced a detailed page, including rich keywords: Related to his industry and the services he provides, which he uses to link back To his internal pages, very smart move Content idea: number seven Top 10 list; You’ve all seen these around the web lists are very common, but also very Effective, You don’t have to use 10 as a number.

Any number will do. Look at this London plumber, who has put together a list of the top three combination, boilers This page alone is currently driving over 450 visitors a month to their Website, according to ubbersugest, I wonder how many customers they have gained on the back of it. Content idea. Number 8 Client success stories. If you are good at what you do brag about it through your clients. Success stories are very Powerful because anyone visiting your site can relate to them, It makes it Easier to turn simple visitors into customers.

Look at this dentist who is Using some of these patients to do just that and even uses article as a medium Kudos to him Content idea: number nine Use statistics Help people make informed Decision with statistic, related content Here is a great example from a local Property management business covering the real estate market in Colorado, Spring with numbers, I bet, if you live in Colorado, Springs and are either selling Or buying a property, you would find this article useful and maybe even call these Guys Make sure you back up your statistics with reliable sources, Content Idea number 10 Describe new regulation in your industry As an expert in your Industry, you should be aware of all the latest regulations and legal obligations.

Use this to your advantage and raise awareness of it just like this Electrician, who is clearly targeting landlords who rent out properties Content idea: number 11: What’s a typical day for you, you, You may not be a family Member of the kardashian, but somehow people always love a fly on a wall type Of documentary Give the people what they want and describe what a typical working Day is for you Just like this roofer.

If you are adventurous, use article format as It will work better. This will help people feel like they know you even Before they do business with you, Content idea, number 12 Step by step procedure. Manage expectations and reassure potential prospects with a step-by-step Guide about the services you are providing like this laser eye surgery, Once again, this should help visitors feel reassured about what they are.

Getting into and push them towards, making a call or inquire for more Information Content idea number 13. Why us Build a page and explain why visitors Should choose you as a business? Look at this electrician site, for instance, Yet Another way to showcase what you can do as a business and if you can’t come up With any valid reasons, then you might want to rethink why you are running a Business altogether, Content idea, number 14 Best guides Turn Yourself into a local TripAdvisor and create guides around your neighbourhood, Such as what the best local restaurants are, Where to find the best Wi-Fi spots near you or just like this event, company who Created a list of the best coffee shops near the location, Make it as local as Possible and once you’re done reach out to the owners of these businesses to Tell them you mention them on your website and you might even get a link on The back of it Content idea: number 15.

Is it safe, Very Much like the “ how-to” concept, but this time use the is “. It safe” option like this. Company selling engine oil through local stores – This is also a concept you can Use to create tons of pages Content idea, number 16. Lessons learned from years in business Share your experience with this sweet idea, especially when you have been In business for a while, like this lawyer, You probably have a lot to say such as How the industry has changed over time, how it has changed, you, etc.

.., and if you Haven’t been in business for that long, you can still use the same theme and Approach it differently, something like what I’ve learned in the first 6 months. Of opening my business Content idea number 17: How to choose a business like yours. I like this idea because you position yourself as an impartial judge. By giving recommendations on how to choose a business like yours, Just like This hair salon, obviously you’re not impartial at all, and you want visitors, To choose you, but it shows your confidence that you’re, probably the Better choice, Content idea, number 18: getting a job in your industry, Help People out on their journey to become someone like yourself by explaining the Best ways of getting a job in your profession like this orthodontist See it As a short biography, which only zooms in on your career path, Content idea, number 19 Behind the scene Who doesn’t like to know what really happens behind the Scene, That’s what these butchers reveal on their website when it’s their busiest Time of year Christmas, This is a chance to show your existing customers a Different side of your business and for new visitors to see you have nothing to Hide Content idea, number 20 Pros and cons.

There is no such thing as a perfect Business or profession, so why don’t you write the pros and cons of Doing what you are doing in a full-length article filled with rich Keywords just like this training academy in an article on the pros and cons of Becoming a massage therapist And finally content idea: number 21 Publish horror, Stories, Horror stories are very compelling, can drive a lot of interest.

Can be very funny and also be shared on social media, so they are not to be Sniffed at Here is an example of such page from a lawyer located in Las Vegas Horror stories are even better if you can include images or articles, That’s it. For today, if you’ve made it this far well done, if you like the article, please Give me a thumbs up, as it will be very helpful for me. As you can see, there are Plenty of options to choose from Applying these ideas will help you cover A good mixture of local keywords, as well as keywords related to your industry, Get Started today, and I can promise you it will pay off until next time.

Happy Marketing


 

Categories
Online Marketing

8 Local SEO Hacks that will Skyrocket your Traffic

My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.

You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.

This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.

You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.

I’r going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.

In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’s switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.

Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.

Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.

Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.

It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.

For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.

What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.

If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.

You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’s take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.

This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.

Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.

Let’s continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.

You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.

Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.

When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.

Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.

This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.

Let’s move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.

Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.

But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.

This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.

Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.

As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.

But how do you find out? What type of content you should be adding to your site and how should you write it? Let’s go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.

The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.

I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.

So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.

That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.

The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’s already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.

It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.

If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.

The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’t just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.

So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,


 

Categories
Online Marketing

Brightlocal Review : Local SEO Tool Tour & Guide

This is the primary way that I manage the rankings and local SEO efforts for my clients. I found bright local most likely through an ad. They threw my way and I can honestly say it – was an immediate connection, love at first sight once I tasted bright local, I immediately became a customer and used it to this day and I’ll walk through the plan that I use and some of the major features For you in this article, so here we go, this is the homepage bright, local, local marketing made simple.

They do offer a 14-day trial without credit card again. This is a local SEO tool, so it shows rankings for Google Maps, Google, organic and it even integrates Google Adwords now into the search results. It also provides reputation, management tools, citation builders and trackers and recently they’ve added functionality to to Dooley gen for your agency. So very very cool stuff. They definitely have local marketing down.

In fact, one thing I’d like to note is: they have a blog with very good information about local search marketing industry and they consistently survey their client base and gain really meaningful insights into the concerns. The challenges and the the insights and strategies of local search, marketers, so very, very cool stuff. This is their free local search results checker tool. This is a very smart thing that software platforms are doing they’re, offering a free search tool, they’re pitching they’re catching search traffic.

By doing this, you can enter in any term here. I’d say: control, Springfield Missouri. Let’s see the map check results. This is really cool. This is really cool. It gives you a sense of what’s going on in this particular market, so these are pest control results for Springfield Missouri. This is the map. That’s page one! Here’s page two! So you see they have similar critical tool there that’s worth trying.

I just noticed that, by the way, as I haven’t use that before try all fortune, you triumph all all of our tools, free for 14 days, very good deal. They also they offer citations on a pay-to-play basis, so they sell citations in bulk offerings. I’ll say that that may be the one aspect of bright logo. I didn’t have a fantastic experience with. I did a bulk order of citations, just a little tricky, I’m sure they’ve improved the platform and the delivery that was about two years ago and they did deliver and gave customer service.

It was just some of the platforms didn’t work for my my business. Some of it was just a little bit clunky. They definitely did their best and I know they’ve improved the delivery citation. So I would say right: local wood would be a good source for citation purchasing. There Dave they’ve only improved what they’ve been doing. So, let’s get a quick. This is a nice little glimpse here. Let’s see this shot here, this is what the inside of your dashboard could look like for a particular location, bright local breaks, everything down by locations, so you could have a client with multiple locations, and you could view the you would view you can group the locations Together under the heading of the client, but essentially you would view each location as a single entity using this dashboard and then these this black left sidebar here provides you with the different reports that related to that local search location.

So I really do like how they incorporate domain authority from Moz trust flow score from SEM rush citation flow score. They do show the number of inbound links and linking domains, and then these are quality metrics there they’re definitely getting some good data. This is the Google ranking breakdown you can see. The strong green indicates a one position and the lighter green and then on down, so you can see that it’s a nice visual way to look at the progression of your ranking growth over time.

And I do like that – and there are so many several different ways to present results to clients. I find very helpful. You can white label the reports. You can send them a PDF with your agency name. You can also send them a clickable URL, again white labeled. It tracts rating bright, local tracks, ratings and reviews, and I also find that very helpful. It doesn’t seem to be a perfect tool to respond rapidly to reviews, but it’s very good for tracking review growth in getting an overall picture of your review puzzle identifying or review sites that you should focus on very helpful citations.

And it shows you the NAP errors. Name address postal code bitch, and it shows you what citations you’re missing from some of the most common and most most beneficial, and so again you can purchase citations from right, local. I really like the SEO audit. In fact, I’m going to go in so this is my client sheet here. Then you can see I’m going to go into a particular location, so I’ve clicked into one of those locations.

Now, I’m in you can see my domain Authority and you can see my my rank position search rank position. My color bar breakdown, reputation manager. I should just remove Foursquare citations. You can see our progress Aires right, local also integrates with Google, my business, of course, so it gets a review it can show. It can show visitor data to your Google, my business page. It shows data about how many photos you’ve uploaded can even compare that to your competitors.

Google, my business pages. It also integrates with Google Analytics. So you get some nice. You get some nice traffic data there. You can connect your Google and your Facebook, so more cool stuff there for management. I really like this feature here. The local search product really is thorough. This is a very thorough tool. I know there are a lot of search all that site audit tools out there. Now, but this really is it’s solid.

I like the way it gives you these poor, modest or good breakdowns for links, ranks local listings, reputation, manager, Google, my business on site SEO and social blogs, and so it really helps you zoom in on what to work on and what’s cool is you’ll get instant Improvement you’ll be able to see your improvement in real time as you work on some things that I’ve used this for on-site SEO for sure sees a broken link there, 404 air, so I’ve got little little things to work on sparse content pages.

Does mobile loading shows you page by page? It shows you the HTTP code. It shows you just this paycheck schema or not. Is there an address on the page, so the the information is really bountiful right. Local is his thorough, solid, and yet it’s it’s really. It’s user friendly, it’s it’s! It’s easy to navigate overall. Setting up a new location or new client is greatly simplified because I do have a Google my business integration.

So if you’re already an owner or manager of the Google, my business account. You could very quickly begin. The process of setting up the location there is then a little bit of work that follows in particular with this is the rank check setting up the rank, ranking report. You can see the rankings by position. You can see this or up down and I from from one report to the next. What I do like is that you can change the comparison date points, so you could set a an older date point, but sometimes honestly, I mean how much changes has happened in in seven days or eight days, especially once you’ve already undertaken it.

While the SEO ever campaign, so it might be really helpful to continue showing the growth from six months ago so because you’re showing this perpetual improvement. So anyway, you can see the search engine rankings, their breakdown, Google Maps, Yahoo. You could choose to exclude Yahoo or being altogether from your report and you might as well do so. Here’s information. What I do like is, you, can click and actually see information about that exact search, ranking.

You can see the landing page, there’s a snapshot of the SERP, so you can, you can verify quickly and what a few times I have had a slight interaction. I have found slight inaccuracies in my reporting and my search, ranking reporting and bright locals team right here from accessible via the support chat button was very helpful and we corrected a few rankings and got some very, very, very, very excellently accurate data.

So you can see. Here’s the map column, it’s mildly, confusing because here’s the map – that’s that’s referring to the map. The map columns here so slight redundancy, but you can see it for this term, ranking one in the map and then two and three in the organic. With this position moving up so it is, it is really helpful. Now this symbol right here shows that this keyword produces a map result. Some keywords do not produce about, although this one does, I don’t see so you are responsible when you set up a ranking report.

You will be responsible for adding the keywords and I really wish shout out to the bright local team. I wish there’d be a tool that would actually generate the terms that a location or a website was already ranking for or I wish there was almost like a little. You know suggestion tool and you could type in your industry and then it would give you a quick breakdown of relevant tools for examples. Pest control, if you type in pest control, would give you a breakdown of ants roaches.

You know varmints monthly, quarterly sprays, green products, etc, etc. Related ancillary searches that someone might be doing ie. Currently, you have to generate those on your own, and so it’s taking me time to think through and expand what my my clients should be ranking for to help us pursue. You know you can see. This is a medical facility at things like wounds and cuts and other different types of injuries and maladies that people might serve seek help with.

So this is probably local. It really is a a solid tool. Let’s look at the pricing scheme here. It is so a single business is 29 a month, the multi business. This is a plan I had ferment for a while once up to six six locations $ 49 a month and then the $ 79 plan allows up to a hunt of 50. Sorry, 50. 50 citation track reports in a hundred local search reports, so this is truly the tool, if you’re an agency, if you’re functioning, managed up to a hundred locations really really is solid, and you include Google Mobile ranked rank tracking by the way.

Adwords tracking is a slight add-on, so I really I recommend this plan. If you’re, if you’re, actually, you know, have a decent client list, it’ll only incentivize you to get out there and and sell your services more so right, local is solid. I, like you, can actually have the reports automatically emailed to yourself or to a client so really really fantastic stuff. Let me know in the comments or description: if you have any questions about right, local, I have used it for several years and its one of my favs definitely high up in my marketing tool stack.

I would certainly appreciate if you would subscribe to the platform shop, because that’s what fuels this blog and may you be blessed in your endeavors. Thank you so much


 

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Online Marketing

3 Powerful Google My Business Features No One Talks About

Google has recently released, which are most likely passed you by, but could make a massive difference to your online visibility. If you want to know what they are before, your competitors find out. Just stay tuned hi there, if we’re just meeting my name, is live Duran, the founder of ranking academy. Do you click where I talk about the best tools, tips and ways to help you promote your local business online step-by-step and take by click on this blog? I cover everything: any local business owner needs to know from search engine optimization through social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money. So if you’re new here consider subscribing and clicking on the Bell button, so you don’t miss any of my new articles. Finally, don’t forget to check out the description below, which is why I put additional nodes and links I refer to in this tutorial if you’re ready. Let’s jump right in feature number one add a request quote button to your listing: if you are a service provider such as a handyman, a landscape gardener or a consultant of any kind you’re going to love this feature, you can now add a button directly into your Google listing so people who come across your profile and request a quote for service you provide, which will be sent to your phone in just one click, as you can see on the screen for this new feature to be activated, you need to do two things.

First, if you haven’t done it already, install the Google my business app on your phone, you can find the links to the app for both iOS and Android in the description below once installed log into the app using the same email address you use for your Google. My business listing once you’ve accepted the terms and conditions you will be redirected to a panel where all the information regarding your Google listing will be displayed, such as the latest activity on your profile, your business reviews, reporting and so on.

I won’t cover them all today, as it is not the topic of this article. The second thing you need to do is to enable the messaging option on the app to do this tap on the customer tab at the bottom of your screen by default. You should see your customer reviews listed in there at the top of the screen tap the messages on the screen. You should see a note for the messaging feature, allowing this feature will enable customers viewing your listing to message.

You directly respond to questions, share information and quickly connect for free tap the turn on button. This will automatically turn on the messaging functionality and unable the request record button now go to Google and search for your business on your listing. You should see a new blue button right under the reviews. Labeled request, a quote: visitors can now submit the request directly to you using this button.

As soon as they do, you will receive an instant notification on your Google, my business app to which you can respond straight away. If that doesn’t impress your potential clients, I don’t know what will? Let’s now have a look at our next feature, feature number two questions and answers. Auto suggests, a few months ago, Google added the option for users to ask questions to a business directly from the Google.

My business listing most businesses I have worked with are totally unaware. This option exists as part of their listing and consequently ignore it. This is a true missed opportunity, since most of the time, the questions being asked are very specific and very often could lead directly to a new sell or getting a new customer. Look at the second-hand car dealer, for example, who has three unanswered questions, all of which could have led to a potential sell, but this is not new, since FAQ were launched in Google my business a few months ago.

What’s new, however, is that Google now Auto suggests answers to your visitors using a combination of your previously answered questions if you have taken the time to answer them, your customer reviews, as well as your Google posts. Let’s have a look at one of my clients, Google profile, who is an electrician. If I start asking question using the question-and-answer box, I can see suggested answers from previous answers from various customer use, as well as from Google posts yes published on his listing over time.

What does it mean for you, as a business owner, make sure you create regular Google posts with rich content relevant to your business, collect Google reviews from your customers, which will include answers to potential questions? Future customer may ask if you want to know how to do this, read my article, how to include keywords in your reviews and finally add the most common questions your customers ask to your Google listings yourself and provide the answer, as Google allows you to do it Moving on to our last feature, feature number three increase your number of followers.

With an offer. Did you know, customers can follow your business on Google Maps. This feature is even less known than the FAQ feature. I’ve just covered, but nonetheless not to be ignored. Just like on a Facebook page, people can follow your business by simply tapping a follow button when they find your business on Google Maps through their phone. But why would you want customers to follow your Google listing? Because your followers will find out about your latest Google? My business posts and promotions in the for use section on a Google map app.

This means the more followers you have, the more likely you can generate business, but this is not new. What’s new? Is the ability to create a welcome offer to incentivize new visitors or existing customers to follow your listing? And here is how it’s done open the Google, my business app on your phone or tablet on the bottom menu tap the option customers on the top menu tap? The option followers: you should see your number of existing followers in there tap the option, create a post in the middle of your screen.

Scroll through and select the option. Welcome offer create your welcome offer, including an image I’m going to use an image for 10 % discount that I have created earlier then add a title, a description terms and conditions and everything else that you think is relevant once you’re done tap on, publish and wait For the confirmation message to show, the next thing you need to do is to encourage new visitors, all your existing customers to follow your google listing by letting them know that if they follow you, they will get a special offer.

You can do this via an email with your existing customers or add a banner to your website or even publish a Google post to let anyone who comes across your Google. My business listing know that if they follow you, they will get a special offer. Once someone decides to follow you, they will receive a notification, and this is what they’ll see pretty cool right. If you want to test this yourself, why don’t you follow my Google listing and see what kind of message that you’re going to get? That’s it for today, Google is clearly spending more and more time and energy into developing its Google, my business tool, and consequently I am almost certain they will end up monetizing it in the near future, make sure you make the most of these new features.

While you can and include them as part of your strategy, so you can keep an edge on your competitors. I hope you found this useful and until next time, happy marketing


 

Categories
Online Marketing

8 Local SEO Hacks that will Skyrocket your Traffic

My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.

You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.

This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.

You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.

I’m going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.

In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’s switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.

Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.

Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.

Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.

It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.

For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.

What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.

If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.

You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’s take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.

This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.

Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.

Let’s continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.

You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.

Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.

When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.

Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.

This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.

Let’s move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.

Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.

But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.

This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.

Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.

As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.

But how do you find out? What type of content you should be adding to your site and how should you write it? Let’s go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.

The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.

I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.

So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.

That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.

The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’s already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.

It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.

If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.

The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’t just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.

So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,


 

Categories
Online Marketing

8 Local SEO Hacks that will Skyrocket your Traffic

My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.

You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.

This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.

You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.

I’M going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.

In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’S switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.

Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.

Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.

Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.

It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.

For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.

What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.

If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.

You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’S take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.

This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.

<img src="https://cdn.searchenginejournal.com/wp-content/uploads/2017/03/seo-single-page-websites.jpg” style=”width:500px”>

Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.

Let’S continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.

You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.

Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.

When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.

Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.

This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.

Let’S move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.

Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.

But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.

This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.

Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.

As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.

But how do you find out? What type of content you should be adding to your site and how should you write it? Let’S go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.

The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.

I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.

So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.

That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.

The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’S already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.

It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.

If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.

The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’T just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.

So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,


You have to try the best pumpkin seed snack from Spunks! Learn about the creators by watching the video below.