Categories
Online Marketing

Top Tips for Google My Business

This is mine. This is me, So if you don’t have a Google, My Business profile you’re, just not showing up for 90 % of the people out there who are searching It’s gone right, poof, Welcome to The Journey, I’m Nealey And I’m Morgan and today we’re going over the beginners guide to Google, My Business So Morgan. What is Google My Business? So Google, My Business or Gmb, as the experts call it yeah, throwing some acronyms at you Right, Google, My Business allows local consumers To find your business on Google Web Search and Google Maps, It’s a one stop shop for all Of your business information and users love it.

It’s visual! It’s tied to the map in the middle of the search. Results page it’s great. So when I do searches I usually see only three businesses pop up. Why is that? That is known as the Google, local three pack, Basically the best of the best businesses for that search, result The ones that have the Most optimized profiles the best of the best They show up. They only show three, Sometimes it’s three and an ad, but that’s how you get to be there.

You can click more results. And then you’ll see all of the Google My Business profiles for that search result but yeah, that’s the cream of the crop that show up in the local three pack [ Nealey ]. I dig it Awesome. So is this all Something you can show us Yeah, absolutely, let’s go check it out, Cool All right. So let’s take a look at Google, My Business in action. Let’s go to Google.Com to See what this looks like [, Nealey ], You should search How’Bout dog groomers [, Morgan, ], Dog, grooming, Okay, so let’s do a dog Groomer in Phoenix Arizona and see what shows up Perfect so the first Thing that you can see this is the local three pack that we talked about, which is the maps Google, based on these three Google, My Business profiles – these Google has indicated Are the most optimized the best answers for dog Groomer Phoenix Arizona Right on We have the Smelly Dog, Dog, Town, Pet Grooming and The Hairy Dog, So let’s jump into the first one to see.

What’s so great about this profile, [ Nealey ] Other than the name [ Morgan ] Other than the Name, it’s pretty darn good! So, as you can see right, Here The Smelly Dog they have optimized their Profile pretty pretty well, So they have their website link. They have directions because They have their address Hours of operation, all It says is open now an area of opportunity here. Is they could add full hours? So that way you can know well what, if I wan na go Tomorrow or on Saturday [ Nealey ] Right, when do they close? You don’t wan na go too late.

[ Morgan ] Right, [, Nealey ] and have to Go all the way back: [, Morgan, ], So they’re missing that which is fine, but that’s an Area of opportunity to fix You can also see that there are questions which people have asked. And then there’s answers in addition to lots and lots of photos about the business where it’s located. What it looks like inside Some examples of dog grooming and hair cuts and what to expect, if you were to take your dog here, That’s so important, especially just how the outside looks.

I don’t know how many Places I’ve driven past and it’s just a wild goose Chase trying to find it That makes it super easy for me, And the nice thing About Google, My Business in with the maps, particularly you, can see where this business shows up and maybe The Smelly Dog’s Too far away for you, so you can just click. On one of the websites, I like Hot Dogs and Cool Cats All Breeds Grooming. That seems more up my alley where I live and then you can click and you can see if this is The right business for you, So one other thing to point out we’ve been talking about.

You need to create your profile or claim your profile. Here’s an example right here: All it says, is dog grooming and there’s no information. It just has the location Most likely this was a user that just came in and said: hey I’ve had my dog groomed here, a grooming place exists but, as you can see, there’s no information. Other than the zip code, Literally nothing. So there is this button here that says own this business question mark you can click it and that’s how you can start the process to claim your profile.

If I were this dog Groomer, I would for sure do this right away because There’s so much information about my business – that’s not here, and people are looking for [ Nealey ] Right. If anyone goes and see that there their Going to think it doesn’t exist and their moving on. So that’s all I wanted to show you. I just wanted to give you visually what this looks like on. The search results page, so you can see what customers are seeing for your business when They search for you, So that was awesome.

Demo Thank you, but what about the audience at home? Why? Why should they set up A Google My Business account. It gives you so much more visibility to your local business, 90 % of the worldwide search. Traffic goes through Google, So if you don’t have a Google, My Business profile you’re, just not showing up for 90 90 % of the people out There, who are searching 90 % – it’s gone right. Poof and, like I said before, having A Google My Business profile, it really is a one stop.

Shop for your customers to learn everything about your business; Everything They love clicking on the pretty map and they Click on your business and they get your name Phone number address hours of operation, reviews star ratings and they can click and go to your website and check out photos of All your amazing products Right, it’s just it’s one link, but again they don’t Have to go any further cause all that information is there, And the last reason you should set it up is because can tap into Really cool analytics about people who are visiting your Google, My Business profile, I love analytics, but what What type of analytics, What can we see So it gives you information, About the number of people who are calling your Business from that link who are visiting your website all sorts of stuff, All right, so you have me sold.

How do we start So? The first thing you need to do is you need to create your Google, My Business profile, Go to Google.Com/business To create your profile or to claim your profile, because sometimes you’ll have a profile already created by other users, and you need to claim that to say “, Hey, I actually own this. This is mine,!” This is me And then on that you’re Going to put in some basic information about your website, the name phone number address, So the next step is, you need To optimize your profile, A lot of people fill in The basic information and go on their merry way and they don’t do anything else and Google doesn’t like that.

They wan na fully I don’t like that optimized profile. I know you don’t So optimizing. Your profile means going in adding photos of your business, putting your menu. If you have it, responding to reviews all sort of things to really Provide so much context and make that have tons of information. Also, if you have keywords, That you’re, trying to target on your website, For your businesses, you should probably sprinkle those in A little bit throughout Just a little bit Just a little little Taste of the keyword Right and that will help as well with SEO The more value you Can add to that profile to get people to actually stay and look around the better All right guys.

I hope you found this beginners guide to Google My Business helpful, so you can get started, Start getting lots of business Checkin’ out all those analytics All the good stuff Right and if you’ve created your Google, My Business Account or claimed it, let us know in the comments below Like this article, subscribe to the blog and ring that bell. If you Wan na see these articles first, This has been The Journey and we’re signing off.


 

Categories
Online Marketing

How to Update Business Hours on Google My Business and Your Website

Com, وفي, أعلى, اليمين, الزاوية التي تقول تسجيل الدخول إذا, كنت, لا, تملك, حساب،, انها, سوف, تقودك, من, خلال, خطوات إنشاء حساب الآن اذهب, على, خرائط, جوجل, و ابحث عن عملك لمعرفة ما إذا, كان, لديك, قائمة, بالفعل, إذا, ظهرت, ،, مثل هذا العمل هنا ، يمكنك, اختيار, امتلاك, هذا, العمل, ،, أو, في, بعض, الأحيان, ستقول, المطالبة بهذا العمل انقر على, هذا, الرابط, ،, و ستوجهك Google خلال عملية التحقق مرحبًا دارلين ، كما تعلم, ،, لدي, هذا, العمل, الذي, قمنا بتطويرها في الرحلة يطلق عليه القهوة, و, Kickflips, ولدي, حساب, Gmail, وموقع, ويب, ،, لكنني, لم, أضعه, على, “, نشاطي, التجاري, على, Google”, كيف, أضيف, هذا, من, الصفر؟, ليست, مشكلة, اذهب, إلى, خرائط, جوجل, و, اكتب عنوان عملك على اللوحة, اليسرى, ، اختر إضافة عملك أضف اسم, عملك, اختر, فئة, و تواصل اتباع المطالبات حتى تنتهي لن, تتمكن, من, التحقق, على, الفور, ،, لذلك, عليك, الانتظار, جوجل لإرسال بطاقة بريدية, إلى عملك من المؤكد أنك ولكن لا, يزال, بإمكانك, الدخول, إلى, حسابك, لوحة تحكم نشاطي التجاري على, Google, وقم بإعداد الأشياء أثناء الانتظار الآن, ،, بمجرد, أن, تكون, في, الخاص, بك, صفحة “ نشاطي التجاري على, Google”, ،, لديك, الكثير, من, الأشياء, يمكنك التعديل هنا ساعات ، قوائم ،, شاهد, كل, الخيارات, على, الجانب, الأيسر, هنا, لتعديل, ساعات, متجرك, ،, حدد, معلومات, حدد, القسم, الذي, تريده, تريد التعديل ، مثل إضافة ساعات, قم, بإجراء, التحرير, وحدد, تطبيق, يمكنك, أيضًا, إدخال, خاص, ساعات الإجازات والإغلاق في احسن, الاحوال, كل, ذلك, سيكون, مفيدًا, عندما أغير ساعات عملي العملية, أو, إضافة شيء جديد في عملي لذلك أفهم أنه, يمكنك, أيضًا, الاتصال, إلى, “, نشاطي, التجاري, على, Google”, من, خلال, موقع, الويب, الخاص, بي, مع, GoDaddy Websites, + Marketing, هل, هذا, صحيح؟, بلى, دعنا, نذهب, إلى, صفحة, حسابك, على, GoDaddy, وتسجيل, الدخول, إلى, لوحة, التحكم, انظر, إلى, ذلك, GoDaddy, يقترح, عليك, القيام به قائمة نشاطي التجاري على, Google إذا لم يكن لديك هذا الموجه, ،, ترتفع, إلى, التسويق, و, اختر “ نشاطي التجاري على Google” نظرًا, لأننا, أنشأنا, إصدارًا, بالفعل, ،, يمكننا, الاتصال, به, هنا, ولكن, بما, أنك, تريد, أن, تفعل, قائمة من الصفر ، انقر, فوق, إنشاء, قائمة, ، واتبع التعليمات أضف عنوانك واكتب في الفئة, ،, تمامًا, مثل, الخطوة على, Google, ، الاتصال بحساب Gmail الخاص, بك, ،, والسماح, بوصول, GoDaddy, إلى حساب Gmail الخاص بك هذا سيسمح, لموقع, الويب, الخاص, بك, للوصول, إلى, حساب, “, نشاطي, التجاري, على, Google”, بمجرد, اكتمال, الخطوة, ،, سيطلب, منك, التحقق, من خلال إكمالها على, Google, وبمجرد أن تكون على, Google, ، يمكنك أن تطلب منهم الإرسال, بطاقة, بريدية, للتحقق إلى عنوان عملك سيستغرق هذا بضعة, أيام, ،, ولكن, بمجرد, الحصول, على, الرمز على البطاقة البريدية ،, ستدخل, هذا, الرمز Google, My Business للتحقق جيد ان تعلم حسنًا, ،, هذا, كل, شيء, لهذا, اليوم, نأمل, حقا, أن, أشرطة, الفيديو, هذه, ستكون, مفيدة, لك, ولعملك, وإذا, كنت, بحاجة, إلى, أي, شيء, ،, لا, تتردد, في, الاتصال, بنا, Godaddy Guides للمساعدة حتى المرة القادمة ،, ابق, آمنًا, والبقاء, بصحة, جيدة,


Who is helping with your digital business footprint?

 

Categories
Online Marketing

3 Powerful Google My Business Features No One Talks About

Google has recently released, which are most likely passed you by, but could make a massive difference to your online visibility. If you want to know what they are before, your competitors find out. Just stay tuned hi there, if we’re just meeting my name, is live Duran, the founder of ranking academy. Do you click where I talk about the best tools, tips and ways to help you promote your local business online step-by-step and take by click on this blog? I cover everything: any local business owner needs to know from search engine optimization through social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money. So if you’re new here consider subscribing and clicking on the Bell button, so you don’t miss any of my new articles. Finally, don’t forget to check out the description below, which is why I put additional nodes and links I refer to in this tutorial if you’re ready. Let’s jump right in feature number one add a request quote button to your listing: if you are a service provider such as a handyman, a landscape gardener or a consultant of any kind you’re going to love this feature, you can now add a button directly into your Google listing so people who come across your profile and request a quote for service you provide, which will be sent to your phone in just one click, as you can see on the screen for this new feature to be activated, you need to do two things.

First, if you haven’t done it already, install the Google my business app on your phone, you can find the links to the app for both iOS and Android in the description below once installed log into the app using the same email address you use for your Google. My business listing once you’ve accepted the terms and conditions you will be redirected to a panel where all the information regarding your Google listing will be displayed, such as the latest activity on your profile, your business reviews, reporting and so on.

I won’t cover them all today, as it is not the topic of this article. The second thing you need to do is to enable the messaging option on the app to do this tap on the customer tab at the bottom of your screen by default. You should see your customer reviews listed in there at the top of the screen tap the messages on the screen. You should see a note for the messaging feature, allowing this feature will enable customers viewing your listing to message.

You directly respond to questions, share information and quickly connect for free tap the turn on button. This will automatically turn on the messaging functionality and unable the request record button now go to Google and search for your business on your listing. You should see a new blue button right under the reviews. Labeled request, a quote: visitors can now submit the request directly to you using this button.

As soon as they do, you will receive an instant notification on your Google, my business app to which you can respond straight away. If that doesn’t impress your potential clients, I don’t know what will? Let’s now have a look at our next feature, feature number two questions and answers. Auto suggests, a few months ago, Google added the option for users to ask questions to a business directly from the Google.

My business listing most businesses I have worked with are totally unaware. This option exists as part of their listing and consequently ignore it. This is a true missed opportunity, since most of the time, the questions being asked are very specific and very often could lead directly to a new sell or getting a new customer. Look at the second-hand car dealer, for example, who has three unanswered questions, all of which could have led to a potential sell, but this is not new, since FAQ were launched in Google my business a few months ago.

What’s new, however, is that Google now Auto suggests answers to your visitors using a combination of your previously answered questions if you have taken the time to answer them, your customer reviews, as well as your Google posts. Let’s have a look at one of my clients, Google profile, who is an electrician. If I start asking question using the question-and-answer box, I can see suggested answers from previous answers from various customer use, as well as from Google posts yes published on his listing over time.

What does it mean for you, as a business owner, make sure you create regular Google posts with rich content relevant to your business, collect Google reviews from your customers, which will include answers to potential questions? Future customer may ask if you want to know how to do this, read my article, how to include keywords in your reviews and finally add the most common questions your customers ask to your Google listings yourself and provide the answer, as Google allows you to do it Moving on to our last feature, feature number three increase your number of followers.

With an offer. Did you know, customers can follow your business on Google Maps. This feature is even less known than the FAQ feature. I’ve just covered, but nonetheless not to be ignored. Just like on a Facebook page, people can follow your business by simply tapping a follow button when they find your business on Google Maps through their phone. But why would you want customers to follow your Google listing? Because your followers will find out about your latest Google? My business posts and promotions in the for use section on a Google map app.

This means the more followers you have, the more likely you can generate business, but this is not new. What’s new? Is the ability to create a welcome offer to incentivize new visitors or existing customers to follow your listing? And here is how it’s done open the Google, my business app on your phone or tablet on the bottom menu tap the option customers on the top menu tap? The option followers: you should see your number of existing followers in there tap the option, create a post in the middle of your screen.

Scroll through and select the option. Welcome offer create your welcome offer, including an image I’m going to use an image for 10 % discount that I have created earlier then add a title, a description terms and conditions and everything else that you think is relevant once you’re done tap on, publish and wait For the confirmation message to show, the next thing you need to do is to encourage new visitors, all your existing customers to follow your google listing by letting them know that if they follow you, they will get a special offer.

You can do this via an email with your existing customers or add a banner to your website or even publish a Google post to let anyone who comes across your Google. My business listing know that if they follow you, they will get a special offer. Once someone decides to follow you, they will receive a notification, and this is what they’ll see pretty cool right. If you want to test this yourself, why don’t you follow my Google listing and see what kind of message that you’re going to get? That’s it for today, Google is clearly spending more and more time and energy into developing its Google, my business tool, and consequently I am almost certain they will end up monetizing it in the near future, make sure you make the most of these new features.

While you can and include them as part of your strategy, so you can keep an edge on your competitors. I hope you found this useful and until next time, happy marketing