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Advice from a Digital Marketer | How to Start a Freelance Career in Social Media Marketing in 2020

.. You know the rest. So a lot of you Are under a lot of pressure right now and facing a lot of anxiety because of The jobs scenario in the country, A lot of you – have lost your jobs or some of Them are on indefinite leave, don’t know when you’re going back and it can cause A lot of problems – and there are so many people at this moment, looking for work, From home jobs, freelance opportunities and jobs that basically won’t put them Out of a job with a scenario like this Well, I’m here to help There is an industry Right now, which is the best to be a part of That industry, is Digital Marketing.

Digital marketing is so vast. There are so many careers within this industry. I myself Work in a digital marketing agency in Mangalore called Alter Marketing. Management as a Social Media Specialist, Now digital marketing itself is so vast. It gives you a world of opportunities, and not just with regard to salary. All Brands all companies right now are on the digital sphere, because you’re on it And they’re not going to stop anytime soon.

So what are you waiting for? Get Into the digital field, right away, Now, keeping this in mind Alter Answers is Here to help you out What we thought is we’ll help you explore, learn and find the Right opportunities within digital marketing and to do that, what we’re Going to do is we’re going to spend an entire week sharing with you tips, tricks Amazing resources and even conversations we have had with experts in the industry, Who learned without having an educational background in that field? So Imagine how much help it is going to give you.

So what we’re going to do is Basically help you tell you where to start how to start, And where do we start now? We’re going to start with one of my favorite careers within digital Marketing industry, which is Social Media Marketing, If you don’t know how Important of a career social media marketing is right. Now I have attached a Link in the description please go and read, it and you’ll definitely know So to Talk about social media marketing.

I have with us a social media, marketer who’s Name is Rachit Hegde. He is a Facebook Certified Lead Trainer. He’s a Facebook Ad specialist and a lead generation specialist: He is the Co-Founder of The Small Business Project, which is based in Mumbai and he’s an Expert in something called as Performance Marketing, which is basically designing. Setting up and running ads for various companies, including healthcare, fitness As well as events, Fun fact-, if you’ve known the biggest TEDx event that Happened in Asia, which is TEDx Gateway, which happened in Mumbai, The Digital marketing, social media marketing, especially was done by Rachit and his Team Now it is amazing that we’re getting to talk to someone like this, but the Best thing about him is that he started out not after he went through a lot of Courses He started out first when he was an engineering student and he was in Charge of a battle of the bands event in his college and he wanted to promote it.

And he used Facebook and social media management practices to do it, which makes it very, very interesting and I’m sure, you’re very interested to find out how He started out So guys join me in saying Hello, Rachit, Hey Disha. What’s up How Are you doing I’m doing great? How are you doing I’m keeping well? Thank you. Okay, so thank you so much for joining us today. It’s great to have you here, The Pleasure is mine Disha.

I know it is Rachit. I know it is Anyway, I’m going to get straight to the first question, So I Know that you don’t have a background in marketing, You are an engineer by Profession and yet you choose social media marketing as a career. So what Exactly influenced you to choose it as a career or get into the field of social Media Well, first and foremost, I, like I like people I like dealing with people, And I’m very fond of technology and along the way, I think I like being Backstage working on a product or service and seeing it come to life, and I Think, somewhere along the way, you know a bridge between technology, people and Marketing got me into digital marketing.

We you Know the story about you, starting out your first gig as a social media. Marketer was when you were handling battle of the bands. Can you Tell me something about that Yeah, so I think it was. It was about six.. Six years. Ago I think it was my fourth year in college, the third or fourth year in College – I don’t remember, but I was actually made to organize an event. Called the Battle of the Bands, You know the logistics, putting it together and Also, the marketing and we were tight at tight with budgets back then right and We wanted to see how we could make do with the resources in the best possible Way – and I remember back then about six years ago, I spent like a hundred or 200 Rupees on on Facebook Ads – and you know I saw some numbers come up, so I think that Was a curious start into digital? For me, That’s really good to know, and I’m glad that you started out that Way, it’s a fun story to tell as well.

You spent a lot of time learning digital Marketing and social media marketing, so can you tell us what? How exactly did you Learn the tools and develop the skills to become a social media, marketer Well, To learn courses, there are multiple courses available online, Free and paid Depending on what you want to go for it depending, if you have a budget or not, I Think going through those courses and actually applying it and working on A portfolio because that makes a big difference.

Fortunately, for me, I reached Out to a couple of friends who were starting out their own businesses and Also people who had taken up to their family businesses So that way for me, I Got a chance to experiment and explore and try out whatever I was Learning on these different, you know these different businesses and that Became my portfolio right, It would be difficult for me to go. Get a client Because I would not have any credibility, but this way you know I was doing as Much as you know, these people got their work done at no cost or probably free It was actually a bigger favor for me to have a portfolio to present to people.

Beyond that, Let me ask you a more basic question: Because a lot of people don’t really know what a portfolio is and how Important it actually is, so if you can tell us what a portfolio is and how Exactly you built your portfolio a little more specifically, if you could Do that for us All right, so a portfolio could be very specific based On which vertical of digital marketing you want to go to because, like I said, Digital marketing is a large, you know it’s a large field, it has its own Verticals within it, You could be a person specializing in Facebook ads in Search engine optimization in affiliate marketing, influencer marketing, You Could also be building websites in general, which is your basic web Development right – and it depends where you want to showcase your, how you want to showcase your portfolio but, more importantly, where a portfolio Stands out is if you are able to showcase how you were able to present or You know showcase a growth of a business.

You associated a partner with from point A to point B during the time you are, you know you helped and worked on it. Right so that gives a better vision or sense of better standard for people. Wanting to understand what a portfolio is supposed to look like, So just to simplify, basically a portfolio, is you know your practice? It’s like a practice pitch. You create a lot Of things based on your experience and then you have it to show for your Clients in the future right Yeah best practice, because also you need to show The right kind of portfolio going forward, For example, if I have a Portfolio, for example, of of ten different kinds of businesses and if two Or three of them could be portfolios of real estate and, if I’m not too keen on Working on the real estate side, although I might have worked on it, it’s not Something I’d necessarily want to show as my portfolio, So I’ve heard that you Went to a lot of friends when you started out to get their portfolio, I mean to build your portfolio, you kind of went to them and asked if you could do Their website is that true Yeah, it worked both ways.

They said: “, hey, you’re, Doing this, your jobless, why don’t you do this?”? I said “, Yeah, great” and also I requested People, if I could try out what I was learning on their Businesses, because I was also certain that it was going to work and also it It didn’t come to all these people at a cost, so they were willing to Experiment also, So it was a win-win situation. Both ways.So portfolio is really really important when you are starting out as a social media marketer.

Yes, it goes. It holds much higher weightage than any certifications you get online. They don’t Matter: Okay, so now you’ve been in the industry for a while. Now can you tell me How long it actually takes for a freelancer to make money out of working As social media marketer as a freelance Well honestly, since I got into Digital marketing, my first three months, I think, was a lot of learning on pure Basics and it and I kept learning I I started taking projects three months.

I Mean three months into the learning phase. So if you ask me, I think I Actually started, you know making my first buck as a freelancer, probably five Months after I began my learning process, It could have begun earlier too, and This is something I would like to share you. I don’t think anyone needs to be in A hurry to earn that quick buck, because the way I look at it there are enough Businesses around us, everybody needs marketing, it’s not a big deal.

If you go Out there and actually get a client, I mean it’s really nice, but you know it’s Not too difficult What actually matters is getting the right kind of client by Showcasing the right kind of work. So if you actually end up working on yourself, Understanding tools and processes better in digital and are able to build your Portfolio well and then go and get a client that that would be a normal flow.

But if you ask me six months, I think it took me six months. I could have done it. Earlier I just chose not to That’s nice, but for people who are looking for something more specific. How much would someone with your experience make in a month just to be just to know how much that would be Sure as a freelancer, you know You can a freelancer can bill a client or a brand at you know: 20,000 Rupees a Month to 50,000 Rupees a month, even a lakh, a Month, so it depends on how much work you can handle if you can Handle two or three clients who are paying you about 40,000 Rupees a month.

Yeah, you can learn about a lakh and 40,000 Rupees a month as a freelancer, but then Again, you know, being a freelancer. Has your pros and cons, I mean you’re, a Single man team, which is going to be difficult because you can’t you know Take days off you’re going to be, you can’t handle the crisis of three Clients at the same time, so it has its pros and cons, but yeah I mean it. Depends on the individual, so anything between like say, even if you charge Three different clients: ten thousand rupees each.

You can start with at least At a thirty thousand rupees a month, So as a freelancer, you can make 30,000 a month. That’s really good! Ok, so now to get into something more Serious Now, once you developed the tools and you developed the skills to be a Social media marketer. How? And where did you find the clients? Because you know They’re not like sitting there waiting for you. How did you find your clients To be honest, with you most of my clients, I found that at a party My First client I found out at the bar quite literally and most of them, but When that that’s quite true right, I think for me personally, personal Connections has worked a lot because if you’ve done work for somebody and you Know, there’s a very and if they’re happy, there’s a very high chance that they Will refer you to their peers in their network because again, if you refer Someone good you know it’s a pat on the back as well right, because a good Referral goes a long way.

Apart from that, I did. I did use different Facebook Groups I mean everyone should be aware that every city town has some localized Facebook group or the other right where people are probably wanting something to Sell wanting a service or wanting help or whatever Every city has it a Bangalore has it Bombay, has it Bangalore, has even more localized groups for every Area like in Indranagar will have their own groups right so tapping into these Groups and not selling your products right, You want to be offering value.

People will post a question or a problem on their group. Go there help them out. Get on a call with them solve that problem. For them you never Know I mean if you manage to build a trust which I think, for me at least, has Been the biggest in a factor, because if you, if you give someone value, they are Able to trust you and they would like to work with you in the long run and then Referrals come So word of mouth is the best way to you know to get across your clients, but to make a start, you have a lot of Facebook groups that you know where People inquire and also there are there are freelance platforms: upwork.

Com Freelancer.Com are platforms, they are very competitive. You need to be, you know, Good at closing your deal to be able to get your projects on on these platforms. Because it’s a bidding, it’s a bidding way. It’s a way. You bid for a particular Project and at the same time, it is how you communicate to them to actually land Your gig, so these things matter on on platforms like this, but why I choose to Prefer, like you know, a Facebook group over and up work personally, and this is What’s worked for me is because, if I, if I establish a connection over a Facebook, Group – I don’t know it’s just that I feel there’s a friendly approach already, if Someone’s on Upwork or on freelancer.

Com, the chances of them There, on that platform for a one-time, gig is very high right On any of the Other blogs, you could look at having associating on a longer period of time. But it’s not entirely true, because you know what if I I recently did a gig on Upwork where the client said: hey, listen, I’m calling you the next time. I’r Launching this, so you know it depends on your rapport with the client Okay, so I guess, like you know, it was very interesting that you said that you Started with you know, socializing with people and that’s how you found your Clients – but I guess now, with the lockdown pandemic social distancing, that would Be impossible, So the best bet would be Facebook groups and freelancing websites & job sites, like you said, so that’s really helpful.

Thank you and The next question I have for you is, you know: a lot of people say that having a Mentor in a certain industry that you’re entering having a mentor is a Great thing, because they’ll help you, because they have experience in that Field, so do you think that having a mentor is you know, is required for Someone who’s starting out. It’s a tricky question. I can speak for myself. I don’t think it’s important to have a mentor.

I don’t think it’s important to Be confined to one person for all your advice and needs. I think it’s important To have an open mind, get your information and resources and You know advice from different people, irrespective of the kind of expertise or Industry they come from because you never know where you can find value and Pickup some information and work on it. Having said that, I do come across you.

Know I mean I’m sure we all do come across times where we, you know, we Glorify a certain personality or a person, and we are enamored by the kind Of work they do, and you know we go crazy about that. Right and it’s normal to feel that way, and I feel that too, at times with Certain people and the point is I’m aware of it, and I also choose not to be Attached to that – and I think that’s important Literally a few days ago, I was Sitting with a eight-year-old, you know helping the eight-year-old on on Something on the computer on a tool and that eight-year-old taught me a tool.

I Was really searching for on the internet for a long time right and specifically For my system requirements and I said wow thank you, you made my life a lot. Easier right, So I think anyone who can give you some kind of direction. Irrespective of who they are where they’re from they are your mentor, but Don’t restrict to one That is the best thing I have heard today. I think that we can learn Anything and everything from the people we meet from the books, we read whatever and everything and that’s really good advice.

So you know the life of a Freelancer is really glorified on social media. You know how they tell you that You know you can sit by the beach and you know you have Your laptop and you can work, and you have couples traveling the world and making Money as freelancers, so I just want to know what is the reality behind this What is your experience been like as a freelancer About working and sipping Margaritas by the beach Did you do that I have, but then you know it’s One day in your life, you’re, probably one day in your year, I mean it’s not every Day I mean you have to work, you have to be realistic.

You have to be practical, Right Yeah, there have been a few days like that and I can count the number of Days or probably 2 or 3 days in the entire yeah, but but no you know Especially the freelancer life is over-glorified on Instagram. It is I mean there are two sides: there are true and false sides to it. You have your freedom, So you can literally do what you want. Yes, but the whole flashy cars and you Know big pools the spontaneous traveling, I think a lot of it isn’t actually what It is, I do know, a couple of people who lead such lives and are very good at it.

But I also do know that a majority of people, you know, don’t actually lead Lives like that, so if you ask me, Instagram is Instagram because it’s Supposed to look good people put out their best pictures, That’s very true, okay, so now that we know what your opinion is on that, can you tell me what a day in the life of a social media marketer is a day in your life A day in My life yeah, I mean it’s, I mean just like every other job has its Own challenges and is probably hectic in its own way for us, it’s a lot of screen.

Time right I mean it’s a lot of phone times, a lot of communication and all of That, especially if you’re working on a brand where things are being launched, Posts need to be live, ads need to be live, there’s a lot of coordination and Communication right, so I begin my day by you know literally going over my tasks. Lists and things I need to be done. Normally, I have a preset set of calls. That I have scheduled for the day, which I have to Take make and that’s normally set over the weekend.

I make sure I set my calls. Ahead but then, during the rest of the time, it’s making sure things are going. All right finances are in check, clients are happy, marketing strategies are in Place coordinating with the team and every day is this probably something new A new problem to solve so there’s no definite way how the day goes. But yeah, that’s in a nutshell: that’s how it is, But you enjoy this life that you’re leading as a social media marketer I do I enjoy.

There is some method in the madness here Nice. So is there any book or you know, Resource you would recommend for someone who’s, starting out as a social media. Marketer, because I myself am very interested in the topic. And if I want to Learn usually I pick up a book or two to read about it. I am better with reading books, so is there any book or resource you would recommend You know for a person Starting out on social media and digital marketing, books are a great point to go.

For if you want to understand something in principle, the only way the only Reason is because I feel oh, and this is what I genuinely feel Digital is so dynamic, and technology updates itself so fast that if someone Has to write something down: publish a book. Go for printing, get it on the Shelves I mean that’s a lot of time. Things are redundant, they Are not updated anymore right, so I think, on the Digital side, I personally read a lot of blogs.

I read at least a minimum of 5 to 10 blogs. Every day – and I have to I read from marketing land from social media today, From social media marketing world from SEM Rush has a couple of nice blogs. Written Neil Patel writes nice stuff. Of course everyone knows These are Some of the blogs, because blogs are written more spontaneously and updated Then and there so as opposed to books Books have that principle defined.

I am But if you want to something that you want something, that’s updated, I guess Podcasts or blogs are more up-to-date. Is there any podcast that you listen to? You know religiously, I’m a person that gets bored too Quickly, I need to consume information too, and keep moving over there’s One there’s business voice is a nice podcast, but of course it’s more the business Side of things There’s an interesting podcast by Sean Ellis.

The person who Wrote who wrote the book Hacking Growth? Oh by the way you asked about the book. You asked for books right, so here’s a book called hacking growth by Sean Ellis Which is which is nice Sean has also also has a podcast, I’m not sure what It’s called, I think we can figure it out and we can put it here by But it’s it’s! It’s it’s! It’s a podcast by Sean Ellis and that’s really. Interesting for those looking at scaling startups understanding how the process The behind the stage and the behind the scenes of scaling and growing these Businesses, so that’s that’s an interesting one.

I I’m not getting the Name but yeah, I’m sure we can plug this. I will find it and I will link it here in the article, so they can go and hear the podcast Okay. So now, looking at the scenario you have had experience in this field, based on your experience and the current Scenario, what advice would you give someone who would like to start out as a Social media marketer Still a great time. There are enough businesses that are out There needing these services so yeah, it’s a great time to be getting into Social media, marketing or digital marketing any of these verticals – I don’t Think the person should look at you know making a quick buck, because there’s no Shortcut to it, Learning the tools, well, understanding them.

Experimenting, you know that that’s that’s a process. Someone needs to look Into a look into, and not look at one of these, how do you become a millionaire Overnight schemes, that’s not you, so you know, keep growing I mean, I don’t think, there’s anyone who’s an expert in this field. The industry is so dynamic, there’s so much to learn so yeah, I’m just you know. Adding this to it, what advice would you give your younger self? So when you Started out, if you know, based on whatever you have learned so far, is there Anything you would go back and tell your younger self, you know advice, you would Give your younger self basically! So it depends.

This question: are you asking me Before I did engineering after I did engineering Coz its two different answers, Say after you did Engineering After I did engineering. So after I did Engineering I applied with the two companies. Actually I applied with the Minimalist from Bombay I applied with Facebook, Singapore, Both of which I I got To quite a decent part of the interview I think, for Facebook it was the top Something thirty or something like that for the Singapore role and I think for Minimalist was the reason why I made my first trip to to Mumbai in the first Place – and we had an – I had an interview, I think, with Chirag of minimalist at that Time, I think my objective was to to find a job if I was going to be associated With companies with good visions – and you know, were here for the long run, Otherwise, I would want to choose a freelance route or an agency route that Was my objective? So if I had to do anything differently, that’s going to be Hard because I don’t think I couldn’t I would do it, I’m happy with the way we Are progressing Of course, my there are more micro level decisions.

I would have made differently. Probably I would not have signed off for signed off on certain clients. I would Not have taken on certain work because a lot of clients can slow you down. You Know and hamper your growth so that way, I think I would have avoided certain Certain clients, So now for those who are listening and reading right now, if you could give a few steps to start out as a social media marketer that would make it easy for them to transition and to get into the industry.

What would Those steps be The first first step is to learn, learn, study some courses, There enough courses, free courses online – you can put yourself through a paid Course or you could do a free course, but but then it depends on you know if you Have the bandwidth to go through a structured course and if it suits Your budget, that’s that’s a route you can take If you and soon after doing This course, or while you’re doing this course, it’s important to at least get Yourself, two clients or two prospects, or you know your uncle’s father’s friends.

Business and work on it experiment on it, so you can learn while you’re. You know, While you’re working on it, because you don’t want to be Experimenting on a person who has just given you a business and paid you and You know goof it up right If you do it well, that’s a different case, but you Know, that’s you would want to not. You would not want to get into that kind of A situation Once you finish your learning process finish your portfolio.

Building process and then decide if you want to get into a job, freelance or Start your own business, Each of them have a beautiful career path and you Know and they’re each nice in their own way. It depends if you want to work with An agency or if you want to work with a brand, if you want to freelance yourself Or if you want to build a team together and offer the same services to other People or if you have a product in mind and if you understand digital marketing, You can always sell that product using these skills right, but then you know it Again, I’m going I’m just going back to the first point of having to learn while There are so many courses paid courses out there, it’s not necessary to actually Buy a paid course there’s enough resources for free and, having said that, I mean I mean, and this is despite saying that, because we have our own course too- And and and we follow a very structured approach of how A person can learn Facebook and Instagram ads effectively and also we Teach them how and where to get clients, and you know about proposals and all of That right, So it depends what you want at the end of the day and how well you Are determined to be learning, and that would that that would be a decent start.

Saying, that your course that you launched recently in that course you’re. Basically sharing All of these things that you learnt over the years and you’re making it easy for The people who want to learn so that they can apply it very easily Yeah completely Because I didn’t know a lot of things, I didn’t work at an agency. I didn’t work. I Didn’t have a freelancer to guide me. I figured it out myself.

I compared Business models with other business models, with brands with with the Marketers, I I learned from a lot of different marketers, because one thing in Digital marketing people need to understand, is it’s okay, Learning a digital learning, digital marketing from a course from an Institute because they are teaching your basics, they’re teaching your Fundamentals, but when you learn from another marketer and I’m not just Putting myself on a pedestal, yeah, I’m just generally giving you my perspective.

If you learn from a marketer, you get a different point of view because It’s it’s at the end of the day, the job is very similar to like say a doctor. Right, If you and I have the same illness and we go to two different doctors – those Two doc doctors are going to have a different approach and give it and start And give us different prescriptions right and it’s the same thing with Marketing as well, you might have your approach and I might have my approach.

And they can be completely different and it’s okay to be completely different. But At the end of the day, you want to be learning from people who have tried. Tested those you know the and have tried, tested methods and learn from them. So Which is why I mean we are putting, in a few case, studies we’re putting in examples we’re telling people what to do, what not to do and also tell them what they can do.

Beyond learning it like how they can find a living for themselves, So whoever is reading right now, if you want to know more about Rachit’s course, we will be linking it below in The description, so you can definitely check it out, So I guess Rachit that would be the end of you know the questions that I have for now. I have too many of Them, but I’m still restricted to that much now. Thank you. So much You’ve been amazing.

The advice you gave is very practical and I know that it’s going to Help people who want to start out so thank you so much for doing this. Thank You for taking the time out and joining us on Alter Answers. Thank you, Disha. I was happy answering all these questions. I wish you guys all the best you guys Are doing some really nice stuff? Thank you so much Talk to you soon, then Byee


 

Categories
Online Marketing

5 Tips To Improve Your Digital Marketing Offers

So when you’re sending traffic to your website or sending traffic from Google or Facebook or anywhere, you want people to opt into the offer that you’re driving you’re driving them to you, and so this is going to be very helpful for creating offers that work better and Hopefully reduce the cost per lead that you’re getting so, let’s get into this article, hey there buddy, my name is brandon brashears.

I make daily marketing articles here. So if you’re looking to grow your business with digital marketing, I talk about everything from pay-per-click ads to email, marketing to conversion rate optimization to SEO to basically anything related to digital marketing. So if you’re looking to grow your brand with business or your business or brand with digital marketing be sure to subscribe here, alright, let’s get into this article.

So when you have traffic that you’re sending to a web page, you should have an end offer in mind. If you don’t have an offer in mind, then you’re, probably wasting a bunch of money, so number one make sure that you have an offer. But once you have an offer, let’s do a few steps that are going to help you to get the most out of it and convert as much as possible. So the first thing that you need to do is the offer needs to be consistent.

So if you say, for example, on your ad hate, we have a free book, come and get the free book and then all of a sudden they get there and then it’s 1995 and shipping and handling it’s not really a free book so make sure that the Offer is consistent from the ad to the landing page throughout the whole process: you’re, not adding things to it or adding a lot of terms and conditions to it. People are going to see through that and they’re going to say this is not true.

It is a scam and they will not buy from you, so it has to be number one very consistent in the entire way through again, if you’re trying to drive traffic to a web page. What’s the point of driving people under false premise, so you’re, basically lying to them, make sure that you’re not lying to them. Make sure that you’re, honest and open about what the offer is, because you’re trying to attract those people, you don’t need to sell something that you’re not selling.

The second thing is, it needs to be really clear: what are they getting? What is the benefit for them? If you haven’t done so already be sure to read this article, I talked about three questions that you need to ask yourself before you run any ads. It helps you get really clear about who you’re serving how you’re helping them and the best way to deliver that. So be very clear in what you’re giving them.

The third thing that you need to do is make sure that it’s congruent it has to be congruent to your brand. It needs to make sense why you’re offering this it has to be relevant to your core offers and really be congruent with your brand. So if you have, for example, a luxury hotel, if you’re offering a free timeshare, stay, it’s not going to be a congruent brand offer for your business right. So you’re going to want to make sure that every piece of you offer every piece of the ad.

Every element within your website is going to match your branding match your positioning and the offer that you have it’s like if you’ve ever been somewhere and you’re like hey, this isn’t adding up, and this seems kind of sketchy. That’s the same thing. If you don’t have congruent offers with your website – and it doesn’t look good so make sure everything is congruent and well branded number four: does it make sense? It has to make sense in order to deliver value to people? I can’t tell you how many times I say: okay, what are the best offers that you want to be driving people to for your business, to the small business owners and they’ll say well.

I have this package in this package and this package – and I can do this and I have this, and can we pull up the website? I have everything listed out there. That is not very simple and easy to understand. It needs to be very simple. The simple more simple, the better: we need to be able to convey what the value is really really quickly. We only have a short amount of time, typically to do that with cold traffic, so it needs to be very, very concise on what it is that you’re offering and how you deliver value to these people.

So for it to make sense, you should make it as simple as possible, and I like to make things as simple as possible in every aspect. So if you’re able to convert them natively right, so we don’t have to send them to a landing page. If we can convert them, natively, that’s even better and so simplicity inside of every aspect of the digital marketing, helps you to increase conversion and attract a lot more customers and clients.

Add a better price so make sure that it is as simple as possible and the last tip is to make sure that it’s described well, so you need to really deliver your value as far as what is the before look like and then what does the? After? Look like and if you’re able to convey what the before and after is it’s a problem that your target market is actually having. Let’s say that you were a dentist right and you were going to help people that had been afraid of the dentist.

So you can talk about all of the fears and the troubles and the worries and talk about what it’s like to be there, what they will go through and and where they will end up where they will finally be able to put this stress aside, because we’re Not scary – and you know they’re like talking about all these emotional things – that’s just an example there, but if you are able to describe the before and the after well, if you’re going to have such a better time converting these people that are visiting your website or Your web pages your landing pages because they’re going to feel and understand, what’s in it for them so many times people talked about offers in their business and they just talked about themselves.

Instead of talking about what’s important to the client, so make sure that you’re framing all of the conversations that you’re having around the customer and around the client, they need to understand. What’s in it for them, because that’s ultimately all that they care about, especially the colors of the traffic, gets right, so the less people know about you, the more important that it is that you’re telling them what’s in it for them.

If you have people that are friends and family that know like and trust you already, you don’t have to work hard to sell them. They’re interested in you. The reality is, when you have a business in your online people, don’t really care about you, I’m sorry. They don’t care about me either. It’s okay um! You just have to understand that they are all about. What’s in it for them, because they don’t owe you anything, they need to understand what is in it for them, so make it very, very clear and, and let them know exactly what’s in it for them alright, so I hope you enjoyed this article if you liked It be sure to hit that thumbs up button and if you have any questions, comments or need help with anything.

Please comment below. Please also subscribe here. If you want to grow your business with digital marketing, if you’re looking to increase sales online, this is a great place for you hangout. So, thanks for reading and I’ll see you on the next article have a great day.


 

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Advice from a Digital Marketer | How to Start a Freelance Career in Social Media Marketing in 2020

.. You know the rest. So a lot of you Are under a lot of pressure right now and facing a lot of anxiety because of The jobs scenario in the country, A lot of you – have lost your jobs or some of Them are on indefinite leave, don’t know when you’re going back and it can cause A lot of problems – and there are so many people at this moment, looking for work, From home jobs, freelance opportunities and jobs that basically won’t put them Out of a job with a scenario like this Well, I’m here to help There is an industry Right now, which is the best to be a part of That industry, is Digital Marketing.

Digital marketing is so vast. There are so many careers within this industry. I myself Work in a digital marketing agency in Mangalore called Alter Marketing. Management as a Social Media Specialist, Now digital marketing itself is so vast. It gives you a world of opportunities, and not just with regard to salary. All Brands all companies right now are on the digital sphere, because you’re on it And they’re not going to stop anytime soon.

So what are you waiting for? Get Into the digital field, right away, Now, keeping this in mind Alter Answers is Here to help you out What we thought is we’ll help you explore, learn and find the Right opportunities within digital marketing and to do that, what we’re Going to do is we’re going to spend an entire week sharing with you tips, tricks Amazing resources and even conversations we have had with experts in the industry, Who learned without having an educational background in that field? So Imagine how much help it is going to give you.

So what we’re going to do is Basically help you tell you where to start how to start, And where do we start now? We’re going to start with one of my favorite careers within digital Marketing industry, which is Social Media Marketing, If you don’t know how Important of a career social media marketing is right. Now I have attached a Link in the description please go and read, it and you’ll definitely know So to Talk about social media marketing.

I have with us a social media, marketer who’s Name is Rachit Hegde. He is a Facebook Certified Lead Trainer. He’s a Facebook Ad specialist and a lead generation specialist: He is the Co-Founder of The Small Business Project, which is based in Mumbai and he’s an Expert in something called as Performance Marketing, which is basically designing. Setting up and running ads for various companies, including healthcare, fitness As well as events, Fun fact-, if you’ve known the biggest TEDx event that Happened in Asia, which is TEDx Gateway, which happened in Mumbai, The Digital marketing, social media marketing, especially was done by Rachit and his Team Now it is amazing that we’re getting to talk to someone like this, but the Best thing about him is that he started out not after he went through a lot of Courses He started out first when he was an engineering student and he was in Charge of a battle of the bands event in his college and he wanted to promote it.

And he used Facebook and social media management practices to do it, which makes it very, very interesting and I’m sure, you’re very interested to find out how He started out So guys join me in saying Hello, Rachit, Hey Disha. What’s up How Are you doing I’m doing great? How are you doing I’m keeping well? Thank you. Okay, so thank you so much for joining us today. It’s great to have you here, The Pleasure is mine Disha.

I know it is Rachit. I know it is Anyway, I’m going to get straight to the first question, So I Know that you don’t have a background in marketing, You are an engineer by Profession and yet you choose social media marketing as a career. So what Exactly influenced you to choose it as a career or get into the field of social Media Well, first and foremost, I, like I like people I like dealing with people, And I’m very fond of technology and along the way, I think I like being Backstage working on a product or service and seeing it come to life, and I Think, somewhere along the way, you know a bridge between technology, people and Marketing got me into digital marketing.

We you Know the story about you, starting out your first gig as a social media. Marketer was when you were handling battle of the bands. Can you Tell me something about that Yeah, so I think it was. It was about six.. Six years. Ago I think it was my fourth year in college, the third or fourth year in College – I don’t remember, but I was actually made to organize an event. Called the Battle of the Bands, You know the logistics, putting it together and Also, the marketing and we were tight at tight with budgets back then right and We wanted to see how we could make do with the resources in the best possible Way – and I remember back then about six years ago, I spent like a hundred or 200 Rupees on on Facebook Ads – and you know I saw some numbers come up, so I think that Was a curious start into digital? For me, That’s really good to know, and I’m glad that you started out that Way, it’s a fun story to tell as well.

You spent a lot of time learning digital Marketing and social media marketing, so can you tell us what? How exactly did you Learn the tools and develop the skills to become a social media, marketer Well, To learn courses, there are multiple courses available online, Free and paid Depending on what you want to go for it depending, if you have a budget or not, I Think going through those courses and actually applying it and working on A portfolio because that makes a big difference.

Fortunately, for me, I reached Out to a couple of friends who were starting out their own businesses and Also people who had taken up to their family businesses So that way for me, I Got a chance to experiment and explore and try out whatever I was Learning on these different, you know these different businesses and that Became my portfolio right, It would be difficult for me to go. Get a client Because I would not have any credibility, but this way you know I was doing as Much as you know, these people got their work done at no cost or probably free It was actually a bigger favor for me to have a portfolio to present to people.

Beyond that, Let me ask you a more basic question: Because a lot of people don’t really know what a portfolio is and how Important it actually is, so if you can tell us what a portfolio is and how Exactly you built your portfolio a little more specifically, if you could Do that for us All right, so a portfolio could be very specific based On which vertical of digital marketing you want to go to because, like I said, Digital marketing is a large, you know it’s a large field, it has its own Verticals within it, You could be a person specializing in Facebook ads in Search engine optimization in affiliate marketing, influencer marketing, You Could also be building websites in general, which is your basic web Development right – and it depends where you want to showcase your, how you want to showcase your portfolio but, more importantly, where a portfolio Stands out is if you are able to showcase how you were able to present or You know showcase a growth of a business.

You associated a partner with from point A to point B during the time you are, you know you helped and worked on it. Right so that gives a better vision or sense of better standard for people. Wanting to understand what a portfolio is supposed to look like, So just to simplify, basically a portfolio, is you know your practice? It’s like a practice pitch. You create a lot Of things based on your experience and then you have it to show for your Clients in the future right Yeah best practice, because also you need to show The right kind of portfolio going forward, For example, if I have a Portfolio, for example, of of ten different kinds of businesses and if two Or three of them could be portfolios of real estate and, if I’m not too keen on Working on the real estate side, although I might have worked on it, it’s not Something I’d necessarily want to show as my portfolio, So I’ve heard that you Went to a lot of friends when you started out to get their portfolio, I mean to build your portfolio, you kind of went to them and asked if you could do Their website is that true Yeah, it worked both ways.

They said: “, hey, you’re, Doing this, your jobless, why don’t you do this?”? I said “, Yeah, great” and also I requested People, if I could try out what I was learning on their Businesses, because I was also certain that it was going to work and also it It didn’t come to all these people at a cost, so they were willing to Experiment also, So it was a win-win situation. Both ways.So portfolio is really really important when you are starting out as a social media marketer.

Yes, it goes. It holds much higher weightage than any certifications you get online. They don’t Matter: Okay, so now you’ve been in the industry for a while. Now can you tell me How long it actually takes for a freelancer to make money out of working As social media marketer as a freelance Well honestly, since I got into Digital marketing, my first three months, I think, was a lot of learning on pure Basics and it and I kept learning I I started taking projects three months.

I Mean three months into the learning phase. So if you ask me, I think I Actually started, you know making my first buck as a freelancer, probably five Months after I began my learning process, It could have begun earlier too, and This is something I would like to share you. I don’t think anyone needs to be in A hurry to earn that quick buck, because the way I look at it there are enough Businesses around us, everybody needs marketing, it’s not a big deal.

If you go Out there and actually get a client, I mean it’s really nice, but you know it’s Not too difficult What actually matters is getting the right kind of client by Showcasing the right kind of work. So if you actually end up working on yourself, Understanding tools and processes better in digital and are able to build your Portfolio well and then go and get a client that that would be a normal flow.

But if you ask me six months, I think it took me six months. I could have done it. Earlier I just chose not to That’s nice, but for people who are looking for something more specific. How much would someone with your experience make in a month just to be just to know how much that would be Sure as a freelancer, you know You can a freelancer can bill a client or a brand at you know: 20,000 Rupees a Month to 50,000 Rupees a month, even a lakh, a Month, so it depends on how much work you can handle if you can Handle two or three clients who are paying you about 40,000 Rupees a month.

Yeah, you can learn about a lakh and 40,000 Rupees a month as a freelancer, but then Again, you know, being a freelancer. Has your pros and cons, I mean you’re, a Single man team, which is going to be difficult because you can’t you know Take days off you’re going to be, you can’t handle the crisis of three Clients at the same time, so it has its pros and cons, but yeah I mean it. Depends on the individual, so anything between like say, even if you charge Three different clients: ten thousand rupees each.

You can start with at least At a thirty thousand rupees a month, So as a freelancer, you can make 30,000 a month. That’s really good! Ok, so now to get into something more Serious Now, once you developed the tools and you developed the skills to be a Social media marketer. How? And where did you find the clients? Because you know They’re not like sitting there waiting for you. How did you find your clients To be honest, with you most of my clients, I found that at a party My First client I found out at the bar quite literally and most of them, but When that that’s quite true right, I think for me personally, personal Connections has worked a lot because if you’ve done work for somebody and you Know, there’s a very and if they’re happy, there’s a very high chance that they Will refer you to their peers in their network because again, if you refer Someone good you know it’s a pat on the back as well right, because a good Referral goes a long way.

Apart from that, I did. I did use different Facebook Groups I mean everyone should be aware that every city town has some localized Facebook group or the other right where people are probably wanting something to Sell wanting a service or wanting help or whatever Every city has it a Bangalore has it Bombay, has it Bangalore, has even more localized groups for every Area like in Indranagar will have their own groups right so tapping into these Groups and not selling your products right, You want to be offering value.

People will post a question or a problem on their group. Go there help them out. Get on a call with them solve that problem. For them you never Know I mean if you manage to build a trust which I think, for me at least, has Been the biggest in a factor, because if you, if you give someone value, they are Able to trust you and they would like to work with you in the long run and then Referrals come So word of mouth is the best way to you know to get across your clients, but to make a start, you have a lot of Facebook groups that you know where People inquire and also there are there are freelance platforms: upwork.

Com Freelancer.Com are platforms, they are very competitive. You need to be, you know, Good at closing your deal to be able to get your projects on on these platforms. Because it’s a bidding, it’s a bidding way. It’s a way. You bid for a particular Project and at the same time, it is how you communicate to them to actually land Your gig, so these things matter on on platforms like this, but why I choose to Prefer, like you know, a Facebook group over and up work personally, and this is What’s worked for me is because, if I, if I establish a connection over a Facebook, Group – I don’t know it’s just that I feel there’s a friendly approach already, if Someone’s on Upwork or on freelancer.

Com, the chances of them There, on that platform for a one-time, gig is very high right On any of the Other blogs, you could look at having associating on a longer period of time. But it’s not entirely true, because you know what if I I recently did a gig on Upwork where the client said: hey, listen, I’m calling you the next time. I’r Launching this, so you know it depends on your rapport with the client Okay, so I guess, like you know, it was very interesting that you said that you Started with you know, socializing with people and that’s how you found your Clients – but I guess now, with the lockdown pandemic social distancing, that would Be impossible, So the best bet would be Facebook groups and freelancing websites & job sites, like you said, so that’s really helpful.

Thank you and The next question I have for you is, you know: a lot of people say that having a Mentor in a certain industry that you’re entering having a mentor is a Great thing, because they’ll help you, because they have experience in that Field, so do you think that having a mentor is you know, is required for Someone who’s starting out. It’s a tricky question. I can speak for myself. I don’t think it’s important to have a mentor.

I don’t think it’s important to Be confined to one person for all your advice and needs. I think it’s important To have an open mind, get your information and resources and You know advice from different people, irrespective of the kind of expertise or Industry they come from because you never know where you can find value and Pickup some information and work on it. Having said that, I do come across you.

Know I mean I’m sure we all do come across times where we, you know, we Glorify a certain personality or a person, and we are enamored by the kind Of work they do, and you know we go crazy about that. Right and it’s normal to feel that way, and I feel that too, at times with Certain people and the point is I’m aware of it, and I also choose not to be Attached to that – and I think that’s important Literally a few days ago, I was Sitting with a eight-year-old, you know helping the eight-year-old on on Something on the computer on a tool and that eight-year-old taught me a tool.

I Was really searching for on the internet for a long time right and specifically For my system requirements and I said wow thank you, you made my life a lot. Easier right, So I think anyone who can give you some kind of direction. Irrespective of who they are where they’re from they are your mentor, but Don’t restrict to one That is the best thing I have heard today. I think that we can learn Anything and everything from the people we meet from the books, we read whatever and everything and that’s really good advice.

So you know the life of a Freelancer is really glorified on social media. You know how they tell you that You know you can sit by the beach and you know you have Your laptop and you can work, and you have couples traveling the world and making Money as freelancers, so I just want to know what is the reality behind this What is your experience been like as a freelancer About working and sipping Margaritas by the beach Did you do that I have, but then you know it’s One day in your life, you’re, probably one day in your year, I mean it’s not every Day I mean you have to work, you have to be realistic.

You have to be practical, Right Yeah, there have been a few days like that and I can count the number of Days or probably 2 or 3 days in the entire yeah, but but no you know Especially the freelancer life is over-glorified on Instagram. It is I mean there are two sides: there are true and false sides to it. You have your freedom, So you can literally do what you want. Yes, but the whole flashy cars and you Know big pools the spontaneous traveling, I think a lot of it isn’t actually what It is, I do know, a couple of people who lead such lives and are very good at it.

But I also do know that a majority of people, you know, don’t actually lead Lives like that, so if you ask me, Instagram is Instagram because it’s Supposed to look good people put out their best pictures, That’s very true, okay, so now that we know what your opinion is on that, can you tell me what a day in the life of a social media marketer is a day in your life A day in My life yeah, I mean it’s, I mean just like every other job has its Own challenges and is probably hectic in its own way for us, it’s a lot of screen.

Time right I mean it’s a lot of phone times, a lot of communication and all of That, especially if you’re working on a brand where things are being launched, Posts need to be live, ads need to be live, there’s a lot of coordination and Communication right, so I begin my day by you know literally going over my tasks. Lists and things I need to be done. Normally, I have a preset set of calls. That I have scheduled for the day, which I have to Take make and that’s normally set over the weekend.

I make sure I set my calls. Ahead but then, during the rest of the time, it’s making sure things are going. All right finances are in check, clients are happy, marketing strategies are in Place coordinating with the team and every day is this probably something new A new problem to solve so there’s no definite way how the day goes. But yeah, that’s in a nutshell: that’s how it is, But you enjoy this life that you’re leading as a social media marketer I do I enjoy.

There is some method in the madness here Nice. So is there any book or you know, Resource you would recommend for someone who’s, starting out as a social media. Marketer, because I myself am very interested in the topic. And if I want to Learn usually I pick up a book or two to read about it. I am better with reading books, so is there any book or resource you would recommend You know for a person Starting out on social media and digital marketing, books are a great point to go.

For if you want to understand something in principle, the only way the only Reason is because I feel oh, and this is what I genuinely feel Digital is so dynamic, and technology updates itself so fast that if someone Has to write something down: publish a book. Go for printing, get it on the Shelves I mean that’s a lot of time. Things are redundant, they Are not updated anymore right, so I think, on the Digital side, I personally read a lot of blogs.

I read at least a minimum of 5 to 10 blogs. Every day – and I have to I read from marketing land from social media today, From social media marketing world from SEM Rush has a couple of nice blogs. Written Neil Patel writes nice stuff. Of course everyone knows These are Some of the blogs, because blogs are written more spontaneously and updated Then and there so as opposed to books Books have that principle defined.

I am But if you want to something that you want something, that’s updated, I guess Podcasts or blogs are more up-to-date. Is there any podcast that you listen to? You know religiously, I’m a person that gets bored too Quickly, I need to consume information too, and keep moving over there’s One there’s business voice is a nice podcast, but of course it’s more the business Side of things There’s an interesting podcast by Sean Ellis.

The person who Wrote who wrote the book Hacking Growth? Oh by the way you asked about the book. You asked for books right, so here’s a book called hacking growth by Sean Ellis Which is which is nice Sean has also also has a podcast, I’m not sure what It’s called, I think we can figure it out and we can put it here by But it’s it’s! It’s it’s! It’s a podcast by Sean Ellis and that’s really. Interesting for those looking at scaling startups understanding how the process The behind the stage and the behind the scenes of scaling and growing these Businesses, so that’s that’s an interesting one.

I I’m not getting the Name but yeah, I’m sure we can plug this. I will find it and I will link it here in the article, so they can go and hear the podcast Okay. So now, looking at the scenario you have had experience in this field, based on your experience and the current Scenario, what advice would you give someone who would like to start out as a Social media marketer Still a great time. There are enough businesses that are out There needing these services so yeah, it’s a great time to be getting into Social media, marketing or digital marketing any of these verticals – I don’t Think the person should look at you know making a quick buck, because there’s no Shortcut to it, Learning the tools, well, understanding them.

Experimenting, you know that that’s that’s a process. Someone needs to look Into a look into, and not look at one of these, how do you become a millionaire Overnight schemes, that’s not you, so you know, keep growing I mean, I don’t think, there’s anyone who’s an expert in this field. The industry is so dynamic, there’s so much to learn so yeah, I’m just you know. Adding this to it, what advice would you give your younger self? So when you Started out, if you know, based on whatever you have learned so far, is there Anything you would go back and tell your younger self, you know advice, you would Give your younger self basically! So it depends.

This question: are you asking me Before I did engineering after I did engineering Coz its two different answers, Say after you did Engineering After I did engineering. So after I did Engineering I applied with the two companies. Actually I applied with the Minimalist from Bombay I applied with Facebook, Singapore, Both of which I I got To quite a decent part of the interview I think, for Facebook it was the top Something thirty or something like that for the Singapore role and I think for Minimalist was the reason why I made my first trip to to Mumbai in the first Place – and we had an – I had an interview, I think, with Chirag of minimalist at that Time, I think my objective was to to find a job if I was going to be associated With companies with good visions – and you know, were here for the long run, Otherwise, I would want to choose a freelance route or an agency route that Was my objective? So if I had to do anything differently, that’s going to be Hard because I don’t think I couldn’t I would do it, I’m happy with the way we Are progressing Of course, my there are more micro level decisions.

I would have made differently. Probably I would not have signed off for signed off on certain clients. I would Not have taken on certain work because a lot of clients can slow you down. You Know and hamper your growth so that way, I think I would have avoided certain Certain clients, So now for those who are listening and reading right now, if you could give a few steps to start out as a social media marketer that would make it easy for them to transition and to get into the industry.

What would Those steps be The first first step is to learn, learn, study some courses, There enough courses, free courses online – you can put yourself through a paid Course or you could do a free course, but but then it depends on you know if you Have the bandwidth to go through a structured course and if it suits Your budget, that’s that’s a route you can take If you and soon after doing This course, or while you’re doing this course, it’s important to at least get Yourself, two clients or two prospects, or you know your uncle’s father’s friends.

Business and work on it experiment on it, so you can learn while you’re. You know, While you’re working on it, because you don’t want to be Experimenting on a person who has just given you a business and paid you and You know goof it up right If you do it well, that’s a different case, but you Know, that’s you would want to not. You would not want to get into that kind of A situation Once you finish your learning process finish your portfolio.

Building process and then decide if you want to get into a job, freelance or Start your own business, Each of them have a beautiful career path and you Know and they’re each nice in their own way. It depends if you want to work with An agency or if you want to work with a brand, if you want to freelance yourself Or if you want to build a team together and offer the same services to other People or if you have a product in mind and if you understand digital marketing, You can always sell that product using these skills right, but then you know it Again, I’m going I’m just going back to the first point of having to learn while There are so many courses paid courses out there, it’s not necessary to actually Buy a paid course there’s enough resources for free and, having said that, I mean I mean, and this is despite saying that, because we have our own course too- And and and we follow a very structured approach of how A person can learn Facebook and Instagram ads effectively and also we Teach them how and where to get clients, and you know about proposals and all of That right, So it depends what you want at the end of the day and how well you Are determined to be learning, and that would that that would be a decent start.

Saying, that your course that you launched recently in that course you’re. Basically sharing All of these things that you learnt over the years and you’re making it easy for The people who want to learn so that they can apply it very easily Yeah completely Because I didn’t know a lot of things, I didn’t work at an agency. I didn’t work. I Didn’t have a freelancer to guide me. I figured it out myself.

I compared Business models with other business models, with brands with with the Marketers, I I learned from a lot of different marketers, because one thing in Digital marketing people need to understand, is it’s okay, Learning a digital learning, digital marketing from a course from an Institute because they are teaching your basics, they’re teaching your Fundamentals, but when you learn from another marketer and I’m not just Putting myself on a pedestal, yeah, I’m just generally giving you my perspective.

If you learn from a marketer, you get a different point of view because It’s it’s at the end of the day, the job is very similar to like say a doctor. Right, If you and I have the same illness and we go to two different doctors – those Two doc doctors are going to have a different approach and give it and start And give us different prescriptions right and it’s the same thing with Marketing as well, you might have your approach and I might have my approach.

And they can be completely different and it’s okay to be completely different. But At the end of the day, you want to be learning from people who have tried. Tested those you know the and have tried, tested methods and learn from them. So Which is why I mean we are putting, in a few case, studies we’re putting in examples we’re telling people what to do, what not to do and also tell them what they can do.

Beyond learning it like how they can find a living for themselves, So whoever is reading right now, if you want to know more about Rachit’s course, we will be linking it below in The description, so you can definitely check it out, So I guess Rachit that would be the end of you know the questions that I have for now. I have too many of Them, but I’m still restricted to that much now. Thank you. So much You’ve been amazing.

The advice you gave is very practical and I know that it’s going to Help people who want to start out so thank you so much for doing this. Thank You for taking the time out and joining us on Alter Answers. Thank you, Disha. I was happy answering all these questions. I wish you guys all the best you guys Are doing some really nice stuff? Thank you so much Talk to you soon, then Byee


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How To Start Your Own Digital Marketing Agency ($0 – $10k/Month In 90 Days In Your New Career)

Okay, How did you start how to get your first clients And then how to go through, take it from zero to ten thousand dollars per month? Okay and then once you’re at ten thousand dollars per month, How many of you guys would love me to show you how to take it from ten thousand dollars per month to even a hundred thousand dollars per month? How would you guys like to see exactly what I’ve done to go through within twelve months, Take my business from in essence zero to over a hundred thousand dollars per month? With what I’m doing here? Okay, We’ve got star from Venice Beach.

What welcome star Okay awesome guys! Well, That’s we’re going to cover today We’re going to go through because, obviously like, if you’re wanting to start your own digital marketing agency, That’s the core! That’S obviously the title of this article. You need to know how to get your first clients. You know how to go to have success with those clients, because I know a lot of people They like want to start their own agency, but their biggest fear.

This is me a couple years ago is why I want to get clients, But what, if I have no idea how to help them, how to run ads for them how to get leads or success or any of that stuff? So I want to cover that, for you all today get those first couple and honestly, You can run your own market agency as a one-man show and take in a ten thousand dollars per month Fairly easy. It really is not that hard. That’S what I went through and did, but now I’ve kind of merged to the fact where I am Just you know, I’m trying to go through and specialize only in sales and market We’re going to talk about that here as well.

Okay, so Awesome guys – Let’s jump into this, so the first point I’m looking down here, because I’ve got these little notes right here. I’Ve got three key points I want to share with you. So number one is Get experience. Okay, What you need to do first is go through and get experience with Facebook advertising with marketing with starting your own agency, Whether it’s SEO Facebook Ads Google Ads whatever it is and so Number one key point number one kind of contradicts number two which I’ll tell You about here It is a little bit, but you need experience, so it doesn’t matter What clients you’re going to go through and grab Could be.

Chiropractors, dentists, real estate agents, gym owners, restaurants, anything you just need to go through and get Familiar with the whole Facebook advertising marketing process right now, when I first got started, This is me back when I was super naive with all this stuff. I was like man. Well, You know everyone that has a successful agency. They’Ve got all these testimonials. They got all this stuff like.

How do I go through and sell somebody without any Testimonials like? What do I go through and do, and so really the key is, is going in first And it sounds like it sucks right, but go and work for free go offer To run their ads for two weeks for four weeks. Whatever the timeframe is and say, hey, look, You know. I’Ve been really studying Facebook advertising, It’s really hot right now, There’s so many successful case studies out there And I want to go through and help you with your restaurant with your gym with your you know real estate agency, Whatever it is and help you go through And market that business? Okay, so you go through and you say: hey You don’t even have to pay me.

Okay, After the two-week trial or before we trial. Whatever you’re doing you can say, then we can go through and we can talk about What the right amount to pay me is And we kind of move forward from there. Okay, so we’ll just like we’ll use your Facebook advertising money. Okay, So they set aside a budget of 200 400 500, whatever the number is, and you go use that money to gain that skill set. Because, honestly guys, I’ve been through a lot of Facebook advertising Courses and all that stuff, especially when I first got started.

But honestly, at the other day it all comes down to just getting that experience and going through and Using the ads manager in Facebook or Google or any of that stuff, And you will learn way quicker way more by actually going through and gaining that experience. Okay, so anyway, that’s number one and the best way to go through and get clients. You guys have probably seen this on some other trainings of Mine or some other people is just going through and posting on.

Facebook, hey I’ve, been studying Facebook ads where I’ve been studying. You know at Google Ads or whatever you’re like been focusing on and I’m looking for some people to go through and help them out. I won’t charge anything. We just do a little trial run and we’ll see how it works. Getting leads for you in your business And then you’re going to get people responding and you can go post on your personal profile.

You can post in some local Facebook groups like Wherever you live. Let’S say you live in Dallas, There’s, there’s local Facebook groups of there Dallas specific kay could be like Dallas, small business owners or Dallas. You know gym owners or whatever it might be, go post in those groups and just kind of like start to get that That communication out there, okay, so number two guys so, Let’s just hit anybody have any questions on that real, quick, I’m going to dive into Number two, and if questions do pop up I’ll jump into that, because I know there’s a little bit of a delay when we’re going through and doing these YouTube lives.

But if you guys have questions on number one hit them up in the chat box. But number two guys once you go through and You have your experience right. You’Ve gone through You’ve worked with all these different types of business owners. All these different clients. You want a niche in and get specific to one Industry. Okay. Now, when I first got started – and this was you know – probably When I first got start with more of the Facebook advertising agency model – This is probably two and a half years ago, or something like that.

I was working with Dennis chiropractors real estate agents network marketers Insurance. I was like working with so many different types of people just to gain that experience, But then we started seeing consistently really really good results with the real estate market. Okay, real estate agents, real estate investors, real estate brokers, And so I went all in on that. I went all in and just started focused on those, because we had some campaigns That we’re working Extremely well to get buyer leads seller leads, you know, promote their open house, promote their listings, And so I was like you know what I could either go through and Continue to try to reinvent the wheel of okay, Let’s, like I’ve got a new insurance broker like I need to go, find out a good campaign, That’s going to work for them and then the next thing you’ve got a mortgage broker.

The next say: you’ve got a fitness, a gym owner personal trainer and going and trying to recreate the wheel every single time you bring on a new client or You can have maybe four to five campaigns that you know converts super well and just focus and stick With those okay, So that’s what I went through and did We’re starting to get some really good results in the real estate market. And then I was like you know what I’m going to go all-in with this, I’m going to only do real estate, because I know these campaigns work and now my only focus is He’s getting new clients getting new customers on to go through and help them take Their business to the next level, okay, so Anyway, guys that that’s kind of key number, two so like you can see how it kind of contradicts number one.

But number one is obviously like just getting out there getting that experience, bringing on your first couple of clients And then once you see like hey, Maybe you’re like you’re, killing it with chiropractors or killing it with Dennis or with realtors or whatever. Then you go through and you focus just on that niche and my my Recommendation to you – and this is what one of my mentors told me he went through and said: hey Jason focus on real estate.

He’S like you’ve, been having a success in real estate. Don’T go out of real estate until you’ve made at least a million dollars. Okay, And now we we well surpassed that, but we’re still focused on real estate, Because one is a huge market. We can go through and just really grow our business And we just continue to get success and we continue to improve our model, our campaigns that we’re running for all four different clients.

Okay, so number three guys We’re getting this so so we got number one Go out, get experience grab some those initial clients get testimonies, get those case. Studies, Okay, work some stuff for free. It sounds like a little bit of a pain right at the very beginning. For long term results we’re not in this for the quick win, we’re not in this for the quick buck, We want to go through and build a long-term sustainable business if you’re in it for the quick buck, You might have success for six to 12 to 18 Months but you know everyone else is going to come in and they’re just going to like take over and You’re, not going to really be able to set yourself apart, Okay and then once you go through and you find a niche where you’re really seeing great results.

Focus in a hundred percent on that niche now You know: we’ve worked with over 3,000 Realtors now real estate agents and brokers and we’ve kind of started a few months ago. We start moving into loan officers mortgage brokers, but honestly, the only reason. Why is because Someone? Looking to buy a home that a real estate agents going to work with that’s the same exact person, That’s going to need a loan from a lender; Okay, so it’s like it’s literally the same lead and there’s so many synergies with that that, With those industries that It makes total sense to go through and jump over there.

Alright, so number three guys. Okay and if you guys have any questions, this point just go hit them in the chat box. I’Ll make sure I’ll get to all those questions. We can even save some time here at the end To answer all the questions you guys have, but once you go through and you you’re so so anyway, those first two keys That should be able to get you from zero to $ 10,000 per month. Okay – And that should be enough like where you can go through and you can do the sales and marketing for your clients, And you can do the fulfillment for your clients and that’s what I did for the first several months.

And then it got to a point where I was like. You know what I don’t have time to go through and fulfill for all these clients. And I don’t have time to do the sales and marketing just jump back and forth and because you just end up losing so much time and effort and energy by Switching gears right where it’s like You’re doing sales calls and then, like someone’s like hey, I need. I need help with this support Item or I need you to do this or do that so you’re always jumping back and forth and really You don’t see any great results from it.

So, as you start to grow, What I would recommend is because you found out kind of the model You’ve had the experience of going through and setting up the campaigns go, find someone that you can hire. Okay to start setting up those campaigns for you in doing the fulfillment. Ok just find one person find someone. You can trust Someone you like to work with you enjoy working with, and then you can focus a hundred percent on the sales and obviously At the beginning.

You’Re going to have to spend a little bit of time, training that person up, But the idea is when that second person, when you hire that second fulfillment Account Manager person the person that you initially trained, They can train them. Okay, so now you’re starting to leverage yourself You’re starting to branch out, and you can focus a hundred percent on the sales and marketing aspect And we’re going to get that here in a second We’ve got Joel saying.

Facebook for real estate must be very tricky. Does Facebook have that data on possible home buyers? Honestly Joel is not too tricky. Okay, Obviously, and there’s all the new Facebook algorithm updates Everyone’s kind of freaks out on it’s like well. How does this affect real estate, and all this and honestly, it really doesn’t affect it too much our campaigns that stay pretty consistent, really the biggest change that I’ve seen with the new Facebook algorithm update is, I Think I have a little over 30 thousand followers on My Facebook page And if I make a Facebook post and even a Facebook live which used to get way more, You might get 50 people that are actually seeing that if I don’t put money behind it, so 50 people reached with 30,000 people that follow you.

It’S not really beneficial so like Anyway, the whole the game of like having so many followers and likes all that and on Facebook. It doesn’t really matter anymore so anyway, but also this Facebook have data on possible home buyers. Yes, They do so they’ve got. You can go through and target by homeowners So like, if you’re doing like a sell, leads campaign for people looking to go through and sell their home, You could target people that are homeowners.

You can target people that are renters, There’s several other different Interests and groups and all that stuff that you can go through and target. Okay. So back to kind of like Your, you went through you hired your first person, you trained them on support fulfillment. Now you are shifting okay you’re shifting your focus to 100 % sales and marketing, and what you need to do is you need to get a Consistent sales process that you can know and rely on that happens every week every day, Every like you, you got a Set like a certain amount of time like so I go through and I’ll do live webinars every Single week, okay, and I know that every single week This is like a proven model, proven process that I can go through and put a majority of my budget.

My expenses for my whole company Into that advertising just to bring on new clients. Okay, So that’s really what you want to do. You want to get to the point where, like you go, And you first get your first ten thousand dollars per month and honestly that doesn’t really You don’t really need to spend a lot of money. You can do that 100 % for free with no advertising budget and then what I do. Let’S say your expenses for 10 grand a month.

Let’S say your expenses are like five grand or whatever I put like 70 to 80 percent of my total expenses so 70 to 80 percent. Of that five grand Into my advertising, okay, cuz, then that the whole goal is now we want to build something. That’S going to be a long-term, sustainable, long term growth, so we’re not we’re not necessarily interested in, like those first 90 to 120 days of Making the the quick money like I don’t know bout you guys, but like it’s great I I you know I like to Make money too, But I rather go and make you know a hundred million dollars ten years from now, as opposed to a hundred thousand dollars right now.

That makes sense so like I’m going through and I’m building this with a long-term mindset That if I go through and invest more to my business into advertising, getting more leads more clients on board than in a year. I’M going to be able to have a business. That’S going to be doing a couple hundred thousand dollars per month and It’s it’s going to be that much more beneficial right. So, okay, We’ve got a few questions here.

We’Ll say how do you see Facebook ads and doing what you do change with the Cambridge analytical scandal? Honestly Yeah? Like that’s, that’s, obviously, an issue, I think that’s more of an issue for Mark Zuckerberg and Facebook to be completely honest, because this is just the whole data breach and all that we still have all those tools and everything accessible to us as advertisers as business owners And Really we’ll the the big key thing on that is You you’re always are going to be changing whatever platform You’re marketing on, because like right now, Facebook Ads is hot.

You know ten years ago, Google ads was super hot okay And most people actually aren’t doing YouTube ads, which I’m jumping in and doing YouTube ads and those are working amazingly Well. So really it doesn’t matter like whether it’s Facebook or Google or what the platform Is. There’S always going to be something new, whether it’s Instagram snapchat, you got to go through and just evolve the model as time changes and things evolve so like even if, Let’s say Facebook ads that, let’s say it Just totally shut down tomorrow: okay And the whole Cambridge Analytic a scandal that, like totally just like, crashed everything honestly, I wasn’t really worried because I’m not relying a hundred percent on Facebook for my lead generation and for my marketing And I’m not relying that.

Well, I’m actually right now We’re kind of focused on that. For our clients, Just because it’s it’s converting so well and we haven’t really seen – I mean it’s only been a couple days, But we haven’t seen a huge, Huge shift or change with anything recently so anyway. Oh Jokes laugh at that comment: okay, cool, okay. So now so now we’re going through and we’re putting the majority of our budget into our Advertising, our marketing, whether it’s Google, Facebook or if it’s some new platform, that’s come out To go through because our guys, just so you know, there’s so many other Taizo networks And resources that it’s not just Facebook, It’s not just Google, okay, I work with some advertising networks where There’s these guys that have massive email lists or text messaging lists, or they have big blogs.

You can go put banner ads on there’s like so many different ways. You can go through and Target your ideal customer and bring people in to your business. So it’s not just Facebook there, but I would go through And make sure you’re putting putting a majority of your budget Into that lead generation into client acquisition, bringing more customers in, and that’s your sole focus. Okay and you’re, just going through as you’re bringing more clients.

You hire more account reps to help you with the fulfillment and then, if It gets to a point where you’re like hey, I can’t handle all the sales myself We’re getting so many leads. Then you can go through and hire a second or third or fourth sales. Guy right, So that’s what we’re starting to do right now We hired It’s just probably two. Three months ago, We hired a second sales guy to help me with all the incoming leads and all that stuff that we’re generating.

So So that’s basically it guys Go through get experience, kind of go start working with any and all clients get your experience with Facebook Ads Google Ads with you know, Going through and marketing on blogs or whatever it might be, Second find which niche? That is just really connecting with you, Where you find your best results. Your best case studies focus in on that a hundred percent till you’ve made at least a million dollars.

Okay and then once you go through then focus on that as you’re growing. Your focus in 100 % on sales And you’re, putting in 70 to 80 percent of your expenses as a whole into advertising into marketing. And then Your high in our hiring more account reps to be able to go through and handle the new onboarding of clients. And then you go focus a hundred percent of sales until you get to the point where, like you’re getting so many leads, so many everything that you have to hire more sales people to Go through and expand it out.

Okay, let’s say these up: um, Okay And have will Classic? Is there a version of arsal that allows you to build landing pages for other agents, get leads emailed to them and myself so Prince Durban Romans we’re actually working on that right now We don’t have like like right now. Arsenal is built for the individual agent. So what you could do Is you can go through and set up a lead generation campaign and have the the Leads notified sent to the actual agent as far as right now sending them to you and the agent.

We only have it going through one person. Actually, you know what we’ve done actually in the past, with some people that have wanted to do that. You know how you can set up and create a Like a group, alias email. So, like let’s say, We’ve got our support at our salon: kg comm right and Then we have multiple people. When someone emails support, we have multiple people that get that email. So that’s what you can do their prints.

That’S what we’ve done in the past and totally forgot about that, But you can set up like you know, Kansas realtor at prints, calm or whatever the email address is and then have that sense. When we send out the lead Notification, it goes to you and the realtor as well. Okay, Phyllis, a long trip things grit is great great mindset. Yeah. Definitely, eighty percent of their ad budget to generate leads build a long-term relationship with your clients, exactly Joel nailed.

It. Okay, Joel saying: where do you find your account reps or freelancers? Do these tasks honestly guys where I find it, And this is a great question, because this is something that I know people have struggled with in the past. Is I just reach out to my existing audience? Okay, after you’ve been doing this for so long I’ll, just go through and make a post on Facebook. So, as you start to gain fault like, even if you’re not really trying you Start to gain followers on Facebook, people add you as friends on Facebook, They will jump on your email list and even though you’re marking is specific, like I Marcus specifically to Realtors, I Get digital marketers all the time jumping on and they kind of want to see what I’m doing right so Anyway, I would just go through, and this is what we’ve done Even this week, I did a Facebook live in our Facebook group.

I posted like on our Facebook page or I posted it on my personal profile before I’ve posted the I’ve, Done an email blast and just saying hey, if you guys are interested in working with us, We’re growing We’re hiring again, Which also that excites people on your Email list because we’re like wow They’re, growing, They’re growing, again like it, must be working and so like they. They get more belief and confidence in you and what you’re doing Okay so Joel.

Hopefully, hopefully that helps and also like what I initially like when I didn’t have super big following We have a few colleges actually around where I live about. Seventy thousand University students, and so I knew a couple that were just there, but I ideally I like to go through and reach out to my existing following and community, because More than likely they’ve seen some my trainings on Facebook ads on their software on set up On everything, so The onboarding and getting them up to speed is that much faster.

Okay. Okay, let’s see Hey Jason, I’ve been following you for a while Hugh Rock awesome. How do you set up the software platform used for your specific niche? How do you set up the software platform used for you specific nature, so Giovanna Thanks for the thanks for the comments Thanks for following us, um We’ve been building this platform out for probably three to four years, so we’ve gone through because we build out from scratch.

We’Re not using any like Third-party service that we’re just white labeling like we built it from scratch. It’S all custom to us and We start building out. I think three four years ago and then we started going like full-time all in with it about two and a half years ago. Okay, so that’s what we’ve done We we do go through and do white labels of the software. It’S not really my focus. I don’t like to focus on that, but we do offer that there Will is classic we’re.

Talking about me jump on your webinar space pages talking. You probably will you’re, probably you probably the exact person I’m talking about there. Okay, Well cool guys! Well, Let me just jump in I want to. I want to share with you guys just For anyone like you know, if you’re kind of wondering where to get started on all this stuff, I have put together a course. It’S called the six-figure agency.

I just dropped a link in the chat box if you’re reading the replay of this. What I’ll do is I’ll put it down in the description as well, and This is basically my step-by-step guide of gaining clients getting clients Going through and taking it, building your business to zero to $ 10,000 per month. It’S all real estate and mortgage specific and focus so you’ll see all of my real estate generation campaigns.

My mortgage lead generation campaigns. How I go through and you’ll see the contracts that we use to sign up clients, because that’s really big, as Once you sign somebody up. You want to get them to sign a contract, so you, you know, There’s a good understanding of what you’re going to do for them And what they’re going to expect from you so that just not any issues down the road And then I go through and show You how to get your first cup of clients how to charge them how to what different Products and services to offer and then how to go through and scale things up from there? Okay! So if you guys want that, obviously it’s just you know, It’s not really! Honestly, It’s not even really a moneymaker for me.

I just like I put together because I thought it’d be helpful for some people that are following me here and That’s pretty much it guys. That’S that’s the quick 3-step rundown! Okay, Gain experience, go run stuff for free for your clients, Number two niche down on where you’re going to go through where you’ve been having good success and results, Then three go start hiring other people and putting a majority of your ad budget into your lead generation.

Client acquisition Scale and grow things to the next level. Okay, So anyway, guys, if you guys enjoyed this article, Go ahead and hit that thumbs up button, I’d greatly appreciate it. It would help other people see this as well. If you guys want to share it, You know I don ously, Love it and then, if you guys are not subscribed yet make sure you guys subscribe, the blog, I launched a new article every single Monday, Wednesday Friday, I’m trying to do more YouTube lives.

I don’t know if you guys been reading me for a little bit now, but I was actually Banned from doing YouTube lives for 90 days, which was insane I was like Anyway. I must have broken some rule. I had no idea about so it’s kind of a newbie to YouTube, which is all good, but Anyway so yeah go ahead, subscribe the blog I’ve got for everyone that subscribes. I’Ve got a free Facebook as mini course $ 97 value.

Just go to my blog hit. Refresh And there’s going to be a article and a link to that that mini course there hook you guys up and then also we’ve got the six for your agency link right there and Anyway, guys Thanks so much for reading I’ll try to jump on. I’M not sure if I’m going to do a live on Monday, yet Or just kind of like a pre-recorded article, but thanks so much for for jumping on commenting.

I love the engagement. I love you know, seen kind of like the different questions and beyond the answer and help you guys out as much as possible. But with that said, I’m going to leave you guys all, But I hope you have an amazing weekend and with that said, I will talk to you all later.