So, basically, in off page, we have to create the links and doing the link building for our website. For a particular keyword and off page SEO is divided in and link building strategy is divided in multiples method. So, first of all, I will show you the list of the off page SEO strategy and explain you how we will go this process. So, first of all, we have to create a social networking. Sites means we have to create the social accounts, who are popular social networking sites for the particular domain and company, and we will link to them.
That is very common. I think you are aware about of this, like we have to create the Facebook accounts and link the page or profile Twitter and LinkedIn YouTube. So these are the social networking site which we have to create the account for particular domain and we have to link them. Apart from this, we have to regularly share their website URL on the social media with the view of contents, so that will be generate the social links.
So this is the very common tasks and very popular everyone is doing that without having the knowledge, but this is the part of the of page, so we have to give the social links, and the second point is popular and high PR bookmarking websites. So what is bookmarking book ma acting like we have to create profiles on different different websites and giving our main websites URL as a our profile? I will show you the complete list, also in the next slide, for each section of the domain, like you will get the high PR bookmarking website list, so you can create that.
And the third point is the forum submissions. So I hope you are aware about the forum where people are discussing about that product service and everything. So there we have to create the account. I will show you practically and we have to create the account, make the profile fill the profile completely, and we have to answer the forum and asking the questions so, most probably in forum, we have to create signature.
Maximum forums, allow the signature in the signature. We have to create our website Li, so few products and link them to our page and block submissions. La is the next ops point, so in block submission also, we have to link our website and pages URL for the particular plot submissions. We have to write some content and post there and the next option is question and answering website for backlinks.
That is also the similar of page strategy all are about the creating the backlink. Keep the link choose to your main website. So in question answer you may ask the questions and you may give the answer for any other questions, so people will read and during this they will be visit on your website and the Cora is one of the most famous question answering website. I hope you aware about this, and the second next option is article sharing sites.
So if you having a small article or any article related to that particular website informations, so you can submit in YouTube we move in motions and many other sites. I will show you the list and similar to the article image sharing sites. Also, you can share the image from your website and give the links and last and important option is guest posting in off page SEO. Guest posting play very important role and what is exactly the guest post? You have to search out some sites which accept the guest post and you write an article and submit their most, probably if they like the article, they will accept it and that article publish to their website and in the article there will be certain conditions they if They allow you to link back to your website, so these are the process for the off page SEO and we will do this practically one by one and next I will show you the social bookmark site.
So these are the twitter, facebook, linkedin pinterest instagram. So you have to create the account and you have to link back this to your website. So in this our example, we already have been clients already having the facebook accounts and we have linked account through the icon on their website, so it will become as a one back claim and the numbers you are seeing here. It is the domain Authority and page eight page Authority, so these are the simple I think you may be aware, and you have the experience about this.
The second is popular and highly P. Pagerank bookmarking website so ready stumble, pond dig, slash, dot, dig go and there is a lot of list and you have to search out in on Google form or less. Then you will we find on our blog. Also, it is family digital commute in the high PR website list. You can copy this by stopping this article, you can copy, is URL and you can use it and you can create the profile.
I will show you manually this one also and the forum submission these. Are few forum which is very popular, you can create the account and you can find firm related to your website. In our example, this is the pipes and industrial pipe fittings website, so we have to visit on that similar kind of forum. We have to create their account and we have to participate some questions and answers and we have to link back with the answer on our website.
This is the blog submission. You can write down this blog list and there is a lot of other blog also. So you can do similar work on your websites. These are from famous question on sting website. Yahoo answer: calm, answer back calm, Cora, flirted and see how these are very famous and most visitor oriented website where millions of visitors are visiting and irritating your answer you may find there will be millions of websites.
These are the few example of our for the article purpose. There are millions of website you have to search about the question-answering website on the google, so you will getting a list, and these are few platform which allowed to share the article. Like view tube is very famous, and you have heard about is be more get me and vine hulu break and tell emotions, so you have to create some article, clients don’t have, and you don’t have so you just pick few photographs pictures make a slideshow as if You do, and you can share this article and in this article platform you create the profile and fill complete details, including the website.
You are only so. This link will get back to your website as it battling, and these are few image sharing website. So you can share some images and link back to this image to your website and create the profile so friend. This is the end of our article or slideshow. Sorry, this is not the end article. This is the end of the slideshow, and now I will manually show you how to create profile on different differents the website.
So friend, this is the website and you can see there the Facebook link I have not added. That is the hash it is showing on the URL bar, but we have put it the icon. So, first of that, what we have to do, we have to create some social bookmarking and we have to visit their website, create one profile on the social bookmarking. I will show you the live website example, so guys we have open that decode form, and here we are Katie.
We are going to sign up and we will create one profile and we have to link this profile to our website, so they are having some plants. There we are going to with free one and three in they are saying that no ads with ads and 500 cloud bookmarking and 100 web page and PDF highlights hundreds, so they are giving their information. So we don’t need anything. We have to just go and sign up so here we have to create the username and most probably we are giving a user name of our company and I will utilize my own email id, but I will suggest you you create a new email ID for your Clients so every time on each client, you have to create the same new email id and we have created this account and let’s see what they are giving us okay.
So we have to verify our account. We have opened the Gmail and click on the verification link. So the mail is already coming in our inbox. We have to activate account click on this link, so we have to do the next well says we have to fill all our information like they have given. There is a lot of thing, so first we have to go our profile public library settings most probably it is in the profile.
So this is the username password Facebook we can link, so they are not giving the option to add link like small profile and the website link. So what we have to try? Okay, that is also not possible. We can instead of the facebook URL. We can link our website, so that is also not possible public library. Okay, so we have to write something here like we have to create the list of PDF note 8 and mark, so we can bookmark here our particular page.
We have open this page and we have copy. We have paste here and keep the descriptions. If we need and tag we can create the group. So we are not doing anything. We just paste the URL and the title is automatically come. We can give the description from the website if we want, and we are just adding this as a URL. So this is item our publish and now we can see that this URL by opening this particular URL in con gente.
So you can see that this is the social bookmark and back link which is created here by this name. Whenever someone, if you can see on the bottom of our screen bottom of our screen, when we are putting the mouse, the URL HTTP our domain and /y PVC pipe fitting, so someone is clicking, then the website will open. So it is called the back link by this way. We can create multiple backlinks, so this works right open and this is successfully linked.
Now we will see that the type of battling, whether it is follow in to follow nofollow and dofollow, and this you can see that by clicking on des by taking the mouse and to the inspect element and through this element, we can see that this is the Follow link is the do follow back link means the google will read and follow this link. Particularly this will choose your website and increase the ranking the similar way.
We have to create multiples website profile and in this profile we have to add our details, company details or if it is, allow the bookmark. So we have to add this bookmark URL, and this will become one backlink of your website, so guys this task. You have to do regularly on particular product wise and if we added this particular web URL, so we also can edit it. But this not allowing me so we have to give particular its taking particular information, all information from our page, so we have to edit the title if we edit the title so this information it’s become a particular link, so we have to create the link, for particular Keywords so guys stay tuned with us and we will show you the other steps and then our next step is to analyze our website, in which position we have reach.
So if you have any questions and any confusion, so you can contact us by comments, and you can follow me on this. Thank you for reading this article have a nice day. God bless you
And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.
I’r scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.
Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.
So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.
Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.
You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.
So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.
Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.
If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.
It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.
Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.
It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.
Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’r going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.
This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.
You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.
They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.
All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.
On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.
People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.
It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.
Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).
Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.
So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.
Nowhere And so SEO stands for. Search Engine Optimization and it’s work that you do To make sure that you prove to Google and other search Engines you’re the best So for SEO. I like to use the analogy of all the work that you need to do is like a 1,000 piece puzzle And you and all of your competitors. You all have the same puzzle and we’re trying to prove To Google who’s the best which one of these puzzles Is the most complete My puzzle’s best? Definitely the best Yours is definitely the best.
We know that Does Google know that We shall find out Right But the thing is not Everyone has all 1,000 pieces, Some people are new, Some people have been Doing it for a long time, and Google doesn’t necessarily care that you have all the pieces in The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very Competitive space then yeah you’re going to appear on the first page, So these eight tips that We’re going to talk about are going to help you to Start putting those pieces in to get started on your SEO.
Journey for local businesses Perfect. So, let’s jump into the tips. What’s tip number one Tip number one for local businesses: Everybody needs this. Is you need to create or claim your Google My Business Profile, Google, My Business? Is this Tool that Google has created that allows users to see all Of your business information in one place, We did a article all about This so go check it out, so you can deep dive, but basically, if you don’t have a profile, You need to go, create one and, if you haven’t claimed your profile, meaning that your profile exists.
But you didn’t necessarily do It or some user created that you need to claim it. So that you can update it with all the right information Right, You need to make sure It’s in your control, Don’t let it out to the World for anyone to add It’s yours, So tip number two is that you need to optimize your profiles, It’s great to have it created, but if you don’t have all the information that Google is looking for, then they’re not going to recommend your business over someone else.
So that means having your Business name correct your address: your phone number, your hours of operation, Those are the basics that most people do, but optimizing it really Means going a level below that so adding photographs, adding your logo adding pictures of your building, so that was when people are Actually going to your business, they know what it looks like If you’re a restaurant include pictures of dishes.
And what you’re known for so that way, people have Lots more information when they’re, looking at your Google, My Business page, So those are the key things That you need to do to optimize If there’s reviews that are outstanding, you need to respond to All of those reviews You need to encourage your Customers to go and leave reviews, because that also plays a part In how you’re going to rank against other local business profiles, All right, Morgan What’s tip number three Tip number three: is you Need to add your business to relevant business directories.
These are other sites. That their main business is promoting other Businesses like yourself, and so you need to make Sure that your business, not only is there but the Information is correct and the great thing It’s an easy back link. Absolutely So it really helps with your SEO to make Sure that your business anywhere people are looking At these business directories, your business shows up All right, which brings Us to tip number four Tip number four is to Add your business address to your website.
It sounds pretty plain and simple, but a lot of websites don’t have that So again to increase your rankings. This is one thing that not Only Google is looking for, but your users, if they’re wanting to visit your business, they want to have the address. Very prominently placed So put it in the footer. Have a separate page about your location, Just make sure that it’s there Visible and very prominent All right so should We put a Google Maps thing on the site too.
Yeah that helps That’s. Visual People can click it. They can see exactly where you’re located the cross streets. So that’s Always helpful as well so just make sure that you actually have the address called out. And written out next to that Perfect, which brings us to tip number five, What’s tip number five, Make sure that your NAP is consistent across the web. What’s NAP, Name I like naps, I mean well ( laughter, ) Name address phone number, So you need to make sure That those three things are consistently formatted everywhere, So pick one and then Update it on your website, [ Nealey ], Stick with it, Update it on your Google, My Business and then update it anywhere.
Else where your website appears, If you don’t own those websites, Email, the owner and say: “: Hey: can you update this?” And most likely they will but just make sure it’s Consistent everywhere Perfect To number six, what do we got? You need to update your home, page’s, meta, title and meta description, The meta title and meta Description are things on your website that you control how your website shows Up on the search results, So whatever the meta title, Is that’s what will appear on the search engine results page and then the little description below This is a great opportunity for you to let your clients Know what you’re about So, if you are a coffee shop in Seattle, maybe you should have That, in your meta, title and description Put your location, Put more information about your business.
So that way, your users Know what you’re about Right and most website builders or applications that you use have a section for you. To add a meta title, a meta keyword and meta descriptions. If you don’t know how to go. In the backend and do it, which most of us don’t want to right So if you need help just contact, whoever you’re Hosting your site with They’ll, probably be able to help you get that information there.
Because if you don’t set anything Google will just assume Whatever it wants to put there – and it may not always be relevant to what you want to Invoke to your audience All right Morgan! What do We got for tip number seven Tip number. Seven is just to make sure that all of your other Seo elements are in place Make sure that you have great Content on your website Make sure that your Source code is formatted in the way that Google likes to see it, Make sure that you have a great number of high-quality backlinks that are pointing back to your site.
All of this will help with your local SEO. We actually did an entire article. All about the basics of SEO check it out right here, So it’s super relevant to make sure your site is structured in a Way that Google basically wants so on your site, those H1 Tags, like you mentioned it’s basically, a code On the site that says “, This is my most relevant Tag line,”, if you will So only one H1 tag per site.
Images are super important. Because Google cannot read images, but it can read text. So that’s that little description there Most website, builders or Applications, like Word Press, has a place for you to add those All right. Morgan, we’re On the very last tip, It’s been an incredible Journey # thejourney. What is tip number eight Tip number. Eight is To consider launching paid ads or Google guarantee, So if you’re not getting The results fast enough or the traction that you need Using steps one through seven and appearing in the organic sections, then this is where paid ads and the Google guarantee comes in, So you can consider doing these things Paid ads.
Obviously, it’s pay to play Whoop. You appear right at the Top of the search result, It’s amazing, but once Your ad budget is gone. You no longer appear there, But people click on the ads, They’re very effective. So I love paid ads. It gets you right to the top, but I’m not really familiar. With what Google guarantee is Give us the low down, So the Google guarantee Is basically paid ads supercharged, So you could pay.
Anyone really can pay to have their business. Appear in the paid ads, but the Google guarantee Takes it to the next level, where, if someone purchases the service through the Google guarantee And they’re not happy, they can get their money. Back, which is really awesome, So it’s Google vetting certain businesses and making sure that they Provide a great experience, There’s extra levels, you Have to do to qualify for the Google guarantee, but it’s really great and Stands out in the search results and people love it All right guys.
Those were our eight quick tips to help improve your local SEO. I hope you liked it I liked it Did you like it. Loved it, I thought you would Make sure you like this article Comment below on just Something you learned today Subscribe Ring the bell, so you Know when these articles are coming at your first, This has been The Journey. And we are signing off
And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.
I’m scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.
Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.
So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.
Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.
You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.
So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.
Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.
If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.
It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.
Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.
It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.
Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’m going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.
This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.
You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.
They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.
All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.
On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.
People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.
It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.
Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).
Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.
So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.
Who is helping with your digital business footprint?
I’m going to give you a couple of tools to use that are either really very economical or free, as you build your business you’re going to want to get more tools that are that do more.
But in the beginning, when you’re trying to learn one of the things everybody doesn’t want to do is put out a lot of money because you’re not sure and totally understand that we’ve all been there after a while you’re like boy, I wish that’s what I was Spending but we’re going to talk about that today, but I want to give you an understanding of what search engine optimization is when you post a YouTube article notice: how, when you go to search for something you see four or five right there on that first page, They have certain keywords: those people that created those articles.
They did some research, probably more elaborate than what I’m going to show you today, but again, this is for beginners and they place them on their YouTube article, I’m going to show you where they go. Those are the keywords that will come up in the Google search. So when Google’s has somebody come in and says, I want a recipe for meatballs. As an example notice, you get a whole bunch of them. Well, how does that one recipe get to the top? They are pretty knowledgeable on how to do the keyword search so today we’re not going to be at that level, but I’m going to hope that you understand it and you can start practicing searching and getting that into your YouTube.
The kind of marketing that you’re doing when you use YouTube is search research base. People are looking for you and that’s what I love about YouTube and that’s why I promote YouTube and that’s how I’m doing my entire business? If you don’t like to make articles – or you don’t feel like this – is the way to go, then you’re, the person that needs to be on Instagram or Facebook, where you’re out socializing, engaging and maybe buying ads and pop in your articles and stuff right in people’s Faces so there’s two different ways of doing marketing.
This is more researched based. People are looking for you and you need to do certain things so that they find you. So that’s the key, my blog. I want to welcome you here, I’m here to help you earn money, save time and find balance in your life. That’s basically the three areas that all of my articles will be in, but everything works together. Yes, you want to earn money, but you don’t want to sacrifice your family in the process.
I know a lot of people will get on this computer or on their phone for hours and hours and hours and just totally ignore the rest of your life and no amount of money. No amount of success is worth sacrificing what you have today, so you have to find that balance, and I highly recommend that so, if you’re, that person that you sit here for hours and hours and hours stop doing that, find a way to balance.
All of that and schedule it out and that’s a whole nother article, but I just wanted to put that plug in there now. Here are three tips before I go into the free tools that I have for you, one of the things that you want to think about when looking for keywords remember people are looking for. You pretend that you’re that person and you’re searching what kind of phrases would you put in there, like my husband searches, all the time he’s in construction, I’m going to use him as an example, because he is on here constantly searching for article how-to articles.
The other day he was trying to fix something in the tractor. I can’t remember what or whatever he was fixing, but he did a search. The truck might have had a problem leaking oil. I’m just going to use simple things. I understand, but you know he had to put in the truck what type of truck the problem leaking oil. Then all these articles pop up, then he might start bringing that search into more details as he gets more information.
But that’s what your people are doing when they’re looking for you. So let’s say your businesses and health and fitness, but just saying people don’t go in and search. I want to be healthy or I want to be fit. Typically, they might say: how can I lose weight? How can I lose weight after 50? How what exercises can I do 10 minutes a day? Do you see what I’m saying so what would you search for to look for you? So that’s what you want to start thinking about number two: is you need to eliminate? Stop words? Stop words are usually common words like the it then words that are very, very, very common.
You want to try not to put them in your search, because Google will kind of ignore it. If that makes sense, so have some keywords: exercise in 10 minutes or 10 minute exercises would be better. You don’t have that word in there, so think about that. If you’re looking for stop words, do a google search and find it and you can find a whole list of them and if I think of it after I get done the article, maybe I’ll look for that for you so and then, when you’re, using keywords on Your articles, when I first started, I found out how to put the default keywords in there and I’m going to show you that today, real quick on the description – and I did have that in a couple articles before this in this series.
But I want to go over it again in case you’re, coming in in the middle you’ll, find that default thing you’re like oh I’m, going to put on my keywords in there and then just leave it. You don’t want to do that. You don’t want to keep using the same keywords on every single article. Now I put my name on every single article and I also put life Y. So that’s the name of my company life, wise, calm and I’ll just put life wise in there, because those are two key words that identify me and what will happen is Google will see those key words and then pop up.
You know how, when you’re reading a article it pops up off to the side, read this article next. Well, if your names in there and that keyword that identifies you or your business, then they’re going to pop up more often I’ve experimented with it and it works. But the rest of the keywords: change them up, make them applicable to the article that you’re making, even though most of it like email, marketing, let’s say you’re doing a series on that yeah a lot of it’s the same.
But then it’s not because every one of your topics are different and I’m going to show you a simple way for beginners to find all that. Alright, let’s go ahead and get started. I want you to download a free keyword, search tool. Again, it’s going to be as good as some of the ones that you have to pay more money for probably not. But it’s a good way to get. You started and get you in the habit of looking for keywords, because when you’re new you’re going to look at, you know you’re going to be introduced to all these fancy.
You know analytics and things like that. That will help your that your YouTube articles be seeing more, but it’s when you get too much information thrown at you. It starts to make your head explode. So I’m going to give this show this to you. It’s free, it’s simple and it helps you to start understanding and from there start researching for others. Other tools, this one is called keywords everywhere and it’s a Chrome extension you can see right here.
It’s popping up keywords. Let me give you an example: I’m going to research ten minute exercises, I’m putting it in my google search, I’m looking for ten minute exercises, oh look, it says it even brings it down. Do I just want ten minute exercises, or do I want them for seniors, or do I want exercises that are going to help me with back pain? Let’s do ten minute exercises for back pain, so I’m in health and fitness.
Maybe this is a niche that I can kind of be more targeted and you’re going to look over here to the I’m going to move this over over here to the right and see that, let’s do it this way there you go there, you go! Okay, look over here to the right. These are my related keywords that that pop up now, this volume says back pain, exercises over 8,000 searches are done per month. Looking for that, that’s a lot! Some people are looking just for yoga 8000 searches.
You might want to come down here now. The higher that number is the more competition you’re going to have in trying to get in there with all those big gurus that already have a site. That’s very popular you’re not going to get on the first page, but if you go down here to where it says back pain exercise articles only 260 people are looking for that. That’s kind of more of a sweet spot. I would say anything like 250 to 600.
In that area, is what you want to look for use that kind of a keyword back pain, exercise articles. So, yes, people are looking, but that’s going to make you pop up. People are looking for that specifically, so that’s what keywords everywhere does this tool? Alright? So how do you get it you’re going to go to the Chrome Web Store? I just type that in – and this comes up and you’re going to go down here, where it says Chrome extension and then the next page pops up now it says keywords everywhere: that’s the search that you want to put in.
I already have it on my computer. So I’m going to show you what it looks like: how do you find it you’re going to go up here next to your name, all the way at the top? There’s three little dots. Let me pull this down, so you can see it there. You go see this three little dots, I’m going to open that and then right here where it says, find more tools. Go there okay and then it says extensions, all of the extensions that you have are listed here and I’m showing this to you, because if you’re just building your business, you’re, probably going crazy downloading all the free stuff everybody’s, giving you not really sure what everything is For and you’re like, oh my gosh they’re, all over my at the top of my toolbar, and I don’t want them all there, that’s how you can turn them on and off.
So when you go in here like I found this really cool one, it’s called font face, ninja, I’m not using it all the time. So I just leave it turned off, but keywords everywhere. I do use all the time, so it’s turned on. You just hit this little button and it turns it on and off and right here you can find details about your Chrome extension and here you can remove it. So I’m pointing those little tips out, because I want you to make sure.
Maybe you went to add it and you couldn’t find it. It may be that you already have it there so keywords everywhere. That’s what it does you just go into your URL address bar type in your search, and that will let you know what good keyword searches are. So if those numbers are super low, then it may not be a keyword that you want to use if it comes up zero nobody’s searching for that. You remember the three tips you want to use keywords that people are looking for all right, so vid IQ is another one that I want you to download.
So you have one way of getting free keyword to just use that way you want. This is another way that IQ actually is a a Chrome extension, and it goes right into your YouTube. So when you go to uploaded and you’re trying to fill everything out, this will actually give you some suggestions. Now. Vid IQ has different tiers of pricing when you first start out, you might just want to get started for free, and I think it’s neat that they let people start for free because they understand that when you’re new, you don’t need all the fancy stuff right.
I went ahead after maybe a month or so I went ahead and upgraded mine to the pro and I think it came out to like ninety dollars a year and I love it. I’m already getting to the point now, though, where I might go up to the boost and it comes out to thirty-nine dollars a month. There’s no way. I would have paid that when I first started so I’m not recommending you do that, get the free one and when you see what it does and you want a little bit more then move it up now.
What does vid IQ? Do I’m going to give you an example we’re going to go into my youtube account, and this is a article that I made called seven paying high paying jobs online work from home. Now when I uploaded it, I remember I have my list of keywords. I went and did some searching, but I can also pick up some keywords from here: three things you want to do, and I talked about this when you upload a article there’s there’s another in my playlist, make sure you click that I have a whole playlist for Youtube beginners all this beginning level, stuff for beginners.
So if you’re, not a beginner, don’t read it, but one of the things I talk about is part of SEO search. Is you want to have your title and then you want to put your title as the first right up here. The first thing in your description and then you also want that title to be the first word in your tags. So that is a keyword search. They all match three times: that’s getting picked up by Google, you want them to match.
Now. I’ve gone back and after I learned that I had made some articles where they weren’t matching and you go back and edit them and fix them and keep getting better. So that’s what I love, love love about YouTube. I don’t lose my content. I can go back in and make it better. I can make the SEO better and things like that. So that’s that’s one of the neat things about this. You can go in and change.
Your thumbnails, if you want, if you decide that, are not the ones you want, but how did I get all of my tags? Well, one of the things I did is I have vid IQ in here and see right here right here, vid IQ on my program that I have gave me three high li searched keywords: work from home, make money online work from home jobs. Now, there’s two other ways that you can get more one. You can go find a article that ranked really high and landed on the first page.
When you did the search you can open up their article and see what their keywords are. Vid IQ will allow you to do that. You can go in and see what the keywords are from other people. Now you can copy them, but I would not recommend using every single one that they use because then you’re you’re going to mess up. You don’t want anything to be copied like that. You wanted to. I take them and I put them down into my OneNote.
I open them up and then I’ll pick a few of them. Another thing that I do, and I pick the ones that rank high, see these little numbers that are next to them, that’s their ranking, so you want the high ranking ones now, you’re, probably saying well what is all of this that, unfortunately, is not from vid IQ That is actually from tube buddy now you’re, probably saying well, why do you have both because I’m still trying to figure out which one I like better so I’m using the lowest program on both you don’t have to do that, but right now what made me go To two buddy was, if you have less than a thousand subscribers, it’s only 450 a month.
So I thought. Oh, that’s perfect. That gives me an opportunity to go in and see which one I like better. Of course, I’m going to go out and read lots of articles about how other people that are using both of them have compared them and then eventually, when I increase the program that I want to use, I’m going to go one way or the other, because obviously I’m not going to pay for two at that price, but again there’s another option: I’ve got a link below for vid IQ.
I’ve got a Bink link below for two buddy and then there’s a link below for my playlist, so that you can see some other beginner YouTube article articles that will help you out, but the one thing I like about to buddy is right here. It gives me a big list right and I can go up here like once. I put my first one in that’s the same as my title. I can go right here, work to where it says, suggest it, and it’s going to give me a list of suggested tags and I can go in there and just click them and add them.
So I typically, I use all three ways I honestly go out and look at somebody else. That’s got high ranking what did they use and then I look at my suggested tags from two buddy and I use look at the suggested tags from vid IQ. I always add my name and I always add, lifeWise the name of my business, so those are two tips as well. You can see here. I still had more. I could have added, but again at the time that I did it for some reason.
I picked what I picked: I’m not going to change it today, but you can pick the ones that apply to your article. You don’t have to pick every one. You only get to pick 500 characters so once you hit that hit that the the system will, let you know see right here where it says: 491 out of 500. There was a while there that I heard people saying: oh you don’t need a lot in there as long as you get the good ones.
My philosophy is, if you have 500 characters, get as close as you can. I also recommend long tail searches. Most people don’t just say nutrition, most people, don’t just say exercise they’ll, say lower back pain, exercises for older people or lower back pain, yoga for diabetes or something like that they’re, usually more detailed than just saying exercises. That’s just my philosophy, so I tend to put some long ones in there.
If I can all right, that’s all I have for today. I hope that was helpful, for you make sure you add that free vid IQ the free Chrome extension for keywords everywhere. It doesn’t cost you anything and I believe too buddy has a free, free 30-day trial, so go ahead and put that one in as well figure out which one’s best for you after that, there’s a whole bunch of different tools out there that you do pay monthly Fees for and then you can decide what’s right for you as you build your business and you start understanding what it is you’re looking for thumbs up if this was helpful.
Definitely in the comments, if you have any questions, ask – and I will do my best to answer them for you all right until I see on the next article, have a good one.
Nowhere And so SEO stands for. Search Engine Optimization and it’s work that you do To make sure that you prove to Google and other search Engines you’re the best So for SEO. I like to use the analogy of all the work that you need to do is like a 1,000 piece puzzle And you and all of your competitors. You all have the same puzzle and we’re trying to prove To Google who’s the best which one of these puzzles Is the most complete My puzzle’s best? Definitely the best Yours is definitely the best.
We know that Does Google know that We shall find out Right But the thing is not Everyone has all 1,000 pieces, Some people are new, Some people have been Doing it for a long time, and Google doesn’t necessarily care that you have all the pieces in The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very Competitive space then yeah you’re going to appear on the first page, So these eight tips that We’re going to talk about are going to help you to Start putting those pieces in to get started on your SEO.
Journey for local businesses Perfect. So, let’s jump into the tips. What’s tip number one Tip number one for local businesses: Everybody needs this. Is you need to create or claim your Google My Business Profile, Google, My Business? Is this Tool that Google has created that allows users to see all Of your business information in one place, We did a article all about This so go check it out, so you can deep dive, but basically, if you don’t have a profile, You need to go, create one and, if you haven’t claimed your profile, meaning that your profile exists.
But you didn’t necessarily do It or some user created that you need to claim it. So that you can update it with all the right information Right, You need to make sure It’s in your control, Don’t let it out to the World for anyone to add It’s yours, So tip number two is that you need to optimize your profiles, It’s great to have it created, but if you don’t have all the information that Google is looking for, then they’re not going to recommend your business over someone else.
So that means having your Business name correct your address: your phone number, your hours of operation, Those are the basics that most people do, but optimizing it really Means going a level below that so adding photographs, adding your logo adding pictures of your building, so that was when people are Actually going to your business, they know what it looks like If you’re a restaurant include pictures of dishes.
And what you’re known for so that way, people have Lots more information when they’re, looking at your Google, My Business page, So those are the key things That you need to do to optimize If there’s reviews that are outstanding, you need to respond to All of those reviews You need to encourage your Customers to go and leave reviews, because that also plays a part In how you’re going to rank against other local business profiles, All right, Morgan What’s tip number three Tip number three: is you Need to add your business to relevant business directories.
These are other sites. That their main business is promoting other Businesses like yourself, and so you need to make Sure that your business, not only is there but the Information is correct and the great thing It’s an easy back link. Absolutely So it really helps with your SEO to make Sure that your business anywhere people are looking At these business directories, your business shows up All right, which brings Us to tip number four Tip number four is to Add your business address to your website.
It sounds pretty plain and simple, but a lot of websites don’t have that So again to increase your rankings. This is one thing that not Only Google is looking for, but your users, if they’re wanting to visit your business, they want to have the address. Very prominently placed So put it in the footer. Have a separate page about your location, Just make sure that it’s there Visible and very prominent All right so should We put a Google Maps thing on the site too.
Yeah that helps That’s. Visual People can click it. They can see exactly where you’re located the cross streets. So that’s Always helpful as well so just make sure that you actually have the address called out. And written out next to that Perfect, which brings us to tip number five, What’s tip number five, Make sure that your NAP is consistent across the web. What’s NAP, Name I like naps, I mean well ( laughter, ) Name address phone number, So you need to make sure That those three things are consistently formatted everywhere, So pick one and then Update it on your website, [ Nealey ], Stick with it, Update it on your Google, My Business and then update it anywhere.
Else where your website appears, If you don’t own those websites, Email, the owner and say: “: Hey: can you update this?” And most likely they will but just make sure it’s Consistent everywhere Perfect To number six, what do we got? You need to update your home, page’s, meta, title and meta description, The meta title and meta Description are things on your website that you control how your website shows Up on the search results, So whatever the meta title, Is that’s what will appear on the search engine results page and then the little description below This is a great opportunity for you to let your clients Know what you’re about So, if you are a coffee shop in Seattle, maybe you should have That, in your meta, title and description Put your location, Put more information about your business.
So that way, your users Know what you’re about Right and most website builders or applications that you use have a section for you. To add a meta title, a meta keyword and meta descriptions. If you don’t know how to go. In the backend and do it, which most of us don’t want to right So if you need help just contact, whoever you’re Hosting your site with They’ll, probably be able to help you get that information there.
Because if you don’t set anything Google will just assume Whatever it wants to put there – and it may not always be relevant to what you want to Invoke to your audience All right Morgan! What do We got for tip number seven Tip number. Seven is just to make sure that all of your other Seo elements are in place Make sure that you have great Content on your website Make sure that your Source code is formatted in the way that Google likes to see it, Make sure that you have a great number of high-quality backlinks that are pointing back to your site.
All of this will help with your local SEO. We actually did an entire article. All about the basics of SEO check it out right here, So it’s super relevant to make sure your site is structured in a Way that Google basically wants so on your site, those H1 Tags, like you mentioned it’s basically, a code On the site that says “, This is my most relevant Tag line,”, if you will So only one H1 tag per site.
Images are super important. Because Google cannot read images, but it can read text. So that’s that little description there Most website, builders or Applications, like Word Press, has a place for you to add those All right. Morgan, we’re On the very last tip, It’s been an incredible Journey # thejourney. What is tip number eight Tip number. Eight is To consider launching paid ads or Google guarantee, So if you’re not getting The results fast enough or the traction that you need Using steps one through seven and appearing in the organic sections, then this is where paid ads and the Google guarantee comes in, So you can consider doing these things Paid ads.
Obviously, it’s pay to play Whoop. You appear right at the Top of the search result, It’s amazing, but once Your ad budget is gone. You no longer appear there, But people click on the ads, They’re very effective. So I love paid ads. It gets you right to the top, but I’m not really familiar. With what Google guarantee is Give us the low down, So the Google guarantee Is basically paid ads supercharged, So you could pay.
Anyone really can pay to have their business. Appear in the paid ads, but the Google guarantee Takes it to the next level, where, if someone purchases the service through the Google guarantee And they’re not happy, they can get their money. Back, which is really awesome, So it’s Google vetting certain businesses and making sure that they Provide a great experience, There’s extra levels, you Have to do to qualify for the Google guarantee, but it’s really great and Stands out in the search results and people love it All right guys.
Those were our eight quick tips to help improve your local SEO. I hope you liked it I liked it Did you like it. Loved it, I thought you would Make sure you like this article Comment below on just Something you learned today Subscribe Ring the bell, so you Know when these articles are coming at your first, This has been The Journey. And we are signing off
Martin training in this article, I’m explaining about YouTube optimization, so we learn till now how to get traffic from Facebook, Twitter Linkedin. At the same time, we can get traffic from YouTube too. So yes, I made a blog. The intention of making this blog is student need backup classes most of the time some people might not understand in the class, or else they can’t remember it.
For their reason, I made a article so slowly my views are getting more. Even it it’s reaching the global audience so then I started making more articles in this. So what is the benefit I got with this YouTube see almost all the topics I’m chilling over here. So if anybody searched Oh DMT here, you can come back to my blog right. So recently we discussed the Borland in sales navigator that also abroad here.
So when I’m uploading the article so I’ll be uploading a title in description right, you can see the option. I gave a link to my website, so someone click they’re. Coming to my website, 7 % of my traffic is coming from a YouTube blog. That is very good monthly. Five people are enrolling for our online courses only because of the YouTube blog, so obviously it is exceeded. If I go for Google Ads, we are investing more than ten thousand rupees on Google ads, but here I’m investing my time.
That’s it and I’m getting a very good traffic because of this traffic is increasing. Obviously, you will perform well so from the past six months, I’m not investing any month on Google Ads our social media, marketing free of cost organically, either from direct web site SEO, or else because of the YouTube SEO. My traffic is increasing so that much of powerful YouTube, optimization and one more thing is global audience, apart from students, enrollment and reading clients.
As of now, how couple of claims from US and UK these people by seeing my articles only they come back to me now, I’m giving services to them so one company, I’m running their Google ads, two companies SEO and one more company completely still mapping am taking Care of so you one can earn money with the YouTube blog by ads, so how to earn money through ads that a separate topic again I’ll, be explaining in the next article, but as of now how to get traffic to the website.
And what are the optimization techniques, so someone searching on YouTube: how to make your article on top next right-hand side installations? How to make appear? There are some options anyway, that we got ta learn. Okay, so first of all, you should have a YouTube blog how to create YouTube blog. So as of now, I log in with my gmail account by default. Your gmail account is your YouTube blog, but if you want to create a separate account, a separate blog also, you can create a separate blog.
So this is my blog by default with that only it’s created if you want – and you see how multiple blogs also. So this German people asked the question how many blogs I can create, so it’s not about how many you create how much you’re working on the particular blog is very important, so no need of create multiple blog stay with one blog and perform well. If you have a team, then go for another blog to create it.
So as of now, I’m sticking to this blog only odl de challenge. So once you have a blog start uploading the article here there is an option called upload article click on this and upload. Your file, now you might be having a article already whether you captured from a fool or it’s a screen. Recording and number things are there. As of now, what I’m using yes, many people are asking me questions how you are recording the articles, so when it comes to, as of known, I’m training this on Zoom Zoom Zoom automatic, have a recording option anyway.
Apart from that, there are scheme screen. Recording softwares, are there like one is loom. Loom is very good. One and second is nch article capture, because the two software’s free of cost are, you can record your screen and if you want to can show your face also both are possible and article will be downloaded. You can upload right one thing again telling whenever you uploading the article don’t take another article YouTube algorithm works in such a way that, if is a copy content immediately, they will block you anyway.
Okay, once you upload the article as of no, I don’t have any article, that’s not showing I’m showing the previous one. It will ask you a title and description, so do a proper keyword, research we discussed in SEO hope your keyword, research, do a proper keyword, research and whatever the keyword have a more search volume use the title in the description, so title should be hundred car. The clearly mentioned utilize, the 100 characters and description.
Yes, Linda description. We can write up to 5,000 characters. You can write many people in the description they just use social media links only you are limiting your SEO. If you do that. Well, try to write a lengthy article. Now you might be having question who will read the lane? They are DL, we’re not writing for the audience waiting for the alligator comes like crawlers, so for them you write. There are some people who will be reading the descriptions.
Also, they might not read the lengthy description and it will not appear also, but if you observe the first, three lines will be observed. These people can see this. If they click on show more, then they see the remaining things also, but first three lines are important. Whatever you want to convey, a message immediately convey a message now in the first three lines, what I want to convey is if they want to access.
My articles requests for eLearning, or else they can offer my online training or else in there from Hyderabad. They can join my classroom training. Well, so I’m immediately conveying message when I started my youtube blog. I was not explaining this thing, so the in roles were very less. Whenever I started asking these things, joinings are being increased, it should always take acknowledgement. Then only people and whatever I observed, is when are people reading my article, I’m asking them 90 % of the articles.
I never ask them to subscribe, my blog, but when I I started asking them to subscribe, the blogs automatically subscribes or have been increased. We people are busy reading, the article is are going somewhere else, so, if you ask them, definitely they will subscribe is ask them to like share and subscribe to the blog, so that will go catchy. Okay, so give a proper title and description, and here keywords also can use previously.
There was a separate option called keywords. Now there is no separate options here tax, so I’m using like Lincoln Navigator, yes relevant to your article, only give the tags not more than that. One these will all will help you to come on top, so I’m showing you one article how to create Twitter ads. So as of now it’s coming on a third most of the time again, it depends on the place the rank will change in US UK.
I’m coming second, some time and first also I’m coming that’s why I got 11,000 views for this, so this is called YouTube SEO how it is performing if you want to become on top what you have to do it first proper title, description and relevant keywords. This thing one thing and what all the other factors, so everybody do the same thing anyway. By observing the computers they can give a proper title description tags.
What else you can do it so you’re? A tube ranking also depends on how many people reading the article retention time retention time means how long they reading the article. So this article is about 16 minutes. If more people are reading for one minute and the quitting means they didn’t like the article most of the people are going for more than 10 minutes means they like the article, and it takes 50 % of the people.
Reading 15 minutes means it’s a great article anyway, based on the YouTube algorithm set in such a way that this is a good article, so automatically your rankings will improve. Next thing is how many people are liking, how many people disliking? Obviously, a ratio is good here anyway, 95 % people liking. So this is also good sign. Next, these comments – people are calming commenting on this. Article means they are engaging.
They are very much interested so based on all these factors, you have a very good chance of becoming at the top. First is title description tags how much time they reading, whether they like liking or disliking, and so even some people share it also, and what are the comments in making based on all these things, you know YouTube SEO is or form. If you want to know Yuri Vasu is working or not, there are some tools also, so I I downloaded one tool called yesterday.
Only I downloaded Felicia’s few buddy. This is the software I’m using as of now. This is free of first, maybe, after that they will be asking the money. So whenever you install this as a browser extension, it will come like this and they showing the summary of this blog. This article total views 12000 told comments, 52 likes and dislikes SEO performance. One of 20 suggested articles are from this creator.
This article stacks up there five times in the title and description, this UV search results. That means where this is appearing. You don’t have to go to youtube and search where it is upgrading. If you click on this, it will tell you what are your rankings also see when I come down this? The tags are used. Someone typing Twitter is coming in a sixth position: Hotel campaign, fifth, twenty twenty nineteen like this side, showing the SEO also next, how many Facebook lights? What are the points this way? Try to do it upwards up, puts on reddit, so it is important that it should have an account on reddit, so I don’t have I’ll be creating soon anyway, and every time I will be sharing out of this.
If people are uploading on the reddit also, that is one plus point for you. First, first of all, you should share it on Facebook, Reddit and Twitter. These three things I did on Facebook and Twitter, but up ready to haven’t done so one find anyway. So next time I will try to do it anyway. Now mentions on Twitter six people of mentioned. Let me click on this, so that I’ll see who have mentioned my articles so lead base USA and eagle these two people.
I, like a YouTube article about Twitter ads and this guy directly shaded, so other people, like the article, that’s Marissa Maugeri. I never ask them anyway, so if many people are sharing like this, that is good for you now. These are the points thumbnails yes, thumbnails are very important, based on thumbnails, only people choose whether to click on or not, because someone searched you coming on a third position.
Let me show that also so, even though I’m coming on a third position, if they feel that the thumbnail is good, they like you to click on that, and I think that mine is coming on the top my thumb dollies. That is a possibility. They will not click on my article so trying to create a good thumbnail. I the end of this class, I’m going to show you about the thumbnails. Also, so best practice is saying.
Thumbnail should be good. It should be shade on Twitter comment window. So if any one comment is there try to win it? I already pinned the comment how to win the comment. So, first of all, why am commenting? There is a possibility. People might be missing my description here. So the same thing I’m pushing over here and click on that and there is an option. Actually, if I am the blog owner, I can show you so this is the comment: have an option to unpin are open so that it always be on the top? That is called pinning next then info cards added info cards and end screen.
So recently, I’m making some articles in such a way that see this article. This is about Twitter all right. Let me go for the performance Neverland dinner, so you can see this info cards after some time. She’ll give you a message: if you click on that, maybe call to action will come so if you click on that it will go to my website. So this option will be there on when you uploading a YouTube article.
There is an option, see end screen and info cards. So what kind of info cards you can add so add a card? You can add a article or playlist. You can promote your blog. You can do a poll, or else you can give a link, can give a link like I’m, giving a link to my website link URL, then, okay, he rolled a website a cell next to the approved website. Only can do it anyway, when you creating a blog. You can claim it then car title yes now you can also mention when it should come.
I want to come at this time. Fourth minute, that’s it! It is done. This is called a card for Twitter. At the time I haven’t added now for every article, I’m adding next is in the screen when you reading my articles when you try to read this ad sales navigator. Yes, at the end of the article, it will give you some sedation anyway, I will be suggesting to read my playlist or else read another article, so that customers spend more time on the blog yeah.
Initially, I’m asking the guy to click here and go that for me, so these are all YouTube: optimization techniques, so ender screen and info cards like the on Facebook combined hardened. This is also one segment you know, so when people are commenting, if they use heart symbol, people are using imaging, but if any people are using heart symbol, that is also one kind of a suo point anyway. Captions added, I don’t know what is this caption anyway? Let me research what it is, so these are all the points guys.
So, whenever you’re doing yes, any ideas guys so have a good title description, use, proper tags and use proper thumbnail at the same time, use info cards and end screen. At the same time, you only share it on Facebook, Twitter and reddit, and apart from that, make article properly so that if customers spend more time on it, that is good for you and if the light that’s more like, if the commenting then automatically your article will Be coming on the top, so even as of now many people will be coming on the top.
If you qualify all these things, there is a possibility can overcome them. You will be coming on the top, so this is how YouTube search comes. Second thing how my articles will be appearing on the suggestion. This is the suggestion we use first of all, try to understand how what kind of articles will be coming on the suggested articles. It depends on the people who reading the each so now I’m spending time on this article right hand side.
This is my suggested articles previously, what kind of articles I’ve readed? What kind of articles I light and to which blog I subscribed. Based on that, my suggested articles will be coming okay, so I’ve already subscribed to free blog thanks the reason their articles are coming, maybe based on my interest. Also, it is showing that’s why it’s always important that other people should subscribe to your blog, and you should always try to increase the subscribers ratio.
Then automatically your articles will be appearing on the right side. If, if any of you, if you already subscribe to my blog when you’re reading my articles, definitely my articles, any one of article might be the suggested article. It depends on the user interest, whether they suggested or not, subscribed or not, or whether they’re liking the articles or not. Based on that, first articles will come next YouTube home page see.
This is YouTube home page how to make your article on the YouTube home page again. This is not in your hand anyway, depends on the YouTube algorithm, see I’m reading this guy article, so this guy is very talented. Actually, at 14 years of age is predicting the future. You know the astrology he already predicted about the coronavirus, so I’m telling rate that the parents, the way they taught all the skins anyway.
So these days, I’m reading this guy article – that’s why most of his articles are coming on the home page, so it depends on the user. Second thing is articles which have more views that is also possibility of coming over here. So initially few articles YouTube automatically. Do it, anyway, YouTube works in such a way that you consistently making the articles youtube want to apprise you in such a way that sometimes directly on the home home pre-lit will try to show you so that that guy will get more views.
Okay, second thing is what kind of articles to subscribe that they also come. It doesn’t mean that all of his articles will come on home for it. One or two articles will come over here for the articles, which are reviewed by more people. Also, there is a possibility, it will come here, so that is about the home newsfeed and one more thing is you already subscribe to the blog and that guy is going live? Is this guy’s bringing in now so 90 %? You have a chance that you’ll be coming on.
The homie straight next is trending how to make our article on the trending. So most of the trending articles. Other current topics, mostly the trailers teasers movie stuff – will come. But apart from that, what is the current trending? As of now, Khurrana pandemic is a trending one. If you make a article on that, you have a very good chance, but see most of the telugu blogs they’re making lot of money because of the trending topics, some people not even maintaining ethics anyway, they give a nice captions over here and the money money that Second thing, anyway, but if you make a article on the current two topic and use a proper title description in the caption, there is a possibility.
He will become an attorney. If you are in the trending means, obviously see you 18 hours ago. He made the article around seven likes: twenty thousand views, we six use 1 million views, but mine is about online distal margin training. I can make a article on the coronavirus right, so what I get I can make a article on Facebook, Google machine that Google have released some algorithm, definitely immediately.
I have to make the article then load the world. There is a possibility. So definitely what are the niche you selected? There is a possibility, some training of the Chile come you make a article on that one. There is a possibility. You turning one day you come an attending, you will get lot of use. This is another one. So we learn about how to make your YouTube on top and one second guys so how to make your Ichiban top, how to be in your suggested articles and how we come on our home newsfeed, and what is this trending will don’t? Ok, now, let’s go for the my youtube blog and once you’ve done everything how to analyze your YouTube and with that how to improve your performance.
Yes, so once I log in these are the analytics anyway, so how the articles are performing I’m showing. So when comes to LinkedIn sales navigator, this is the view son. These are the comments. Next comments are very important whenever you go to comments, try to reply back to them, so I say some rule about YouTube spokes on three C’s like and telling you like. If you keep on regularly uploading articles, then people connect it to your article and they start conversation now see they started the conversation, so she said something and she asked him to make a article which I spoke in the 1933 minute I liquid to that.
Maybe I spoke about big strategies. I haven’t made a article be making a article now I have to comment her that sure so they started a conversation, so I’m participating the conversation, I’m replying back to them again. The comment I’ll reply back in such a way. They will connect to my blog at me, then, on the long run, there is a possibility of a conversion conversion like maybe they purchase my learning or less.
They may join my online course, or else they refer someone else to my blog anyway. So conversation Connect and conversion. So every comment you after the playback: ok, next initially, when you come back, you go to the dashboard to show you the performance bind. These are my subscribers by a 3-1 and yes these days. It’s not performing well because of the coronavirus. People are not spending more time on the education, because not going to they’re not going to offices just spending a lot of time on Netflix and Amazon tribe, that’s second reading, but before that they used to participate.
Well. Last 28 days analytics the same last 28 days. I got 181 subscribers and views 10,000 read time how much time they spent on my blog 921 hours, so nearly thousand odds, and what is the revenue? I got it anyway. So you guys my revenue as of now is very less anyway, but there are some youtuber who is earning around 40 to 50 lakhs of fish, but they subscribers are more it. So don’t start your YouTube blog for the sake of earning money.
So start your YouTube. Blog for the knowledge and increase the followers anyway. So what am I decorate down the line? 2 to 3 years, you’ll earn more money. There is a possibility if your content is good within one hour, we’ll become famous anyway. So when it comes to blog, like me, educational, it will be very slower, but it will be consistent once it will reach the some point. The income will be very consistent, so this is the initial stage.
It is stuff anyway, once I crossed some 10,000 subscribers, the revenue will be very good anyway again how much money will be getting how to increase the revenue. That is a I’ll make a big, separate article on that right, and you mentioned that you are having twelve thousand eight hundred thirty one subscriber. So do you get the email ids? Also, those subscribers that you can utilize that, while doing email, marketing or any other kind of power.
Yes, no, no, you don’t get any email. Ids of them. You will come to know who have subscribed to you, but good thing about you do is YouTube. Will do email marketing for you whenever you you make a article people ask you to subscribe and click on the bell icon right. If they click on the bell icon means. So there will be a bell icon right. So when you click on the bell icon, you are agreeing that I am ready to take.
Is a notification so YouTube automatically send them notification at the same time they will send a mail or so that Subash Mangalam have made a article. Something on that. So YouTube automatically do email marketing for you. But if you have 5000 subscribers for the 5000 people, it might not send but 50 to 60 percent of people. It will send a notification, but you don’t get any email address of them right now how to see yeah.
So I have seen so many trailers that are launching that in few minutes in just one letter to which they get thousands of likes and views, so there is any paid beta as we can get and immediate. He was on TV, do see why they getting thousands of his because he their subscribers also if they have already 10 million a subscriber simulated they’ll, be getting a notification so genuinely also they’ll be hitting the likes and comments you don’t have to doubt about it, but Some people they hire some external agencies who will like and comment also that is possible anyway.
So you is not that much of smart to find out them, but as a beginner, you can’t recruit them even right, so you don’t have to go the techniques. Once your revenue is good still, it’s not a good thing anyway. Let the real people like and comment instead of you freaking all this thing. Yes, some people are doing in such a way that they hire some agencies. Who will do likes and comments by seeing the car comments, you will understand whether it is genuine or fake, but the people who have more than million subscribers automatically within one minute deliberating abuse.
Now, once you upload a article how to see the’no lytx, so I made a article about how to get thousand subscribers and photos and read hours. I’m clicking on this, the particular article and there is an option of analytics. So he understood that 187 views happen and people have spent 18 hours 18 hours on this and estimated revenue as point to do, and subscribers show especially with this article, I haven’t, got any subscriber, so you will come to know whether you got subscribers or not.
Also audience retention time. This is very important anyway. So initially 80 people some people 84. Some people started anyway, but slowly come down. 9 % of the people were there till last time. Okay next is well damn activity. Last 48 hours, the people readed and fail. It is appeared on YouTube features, blog pages YouTube search, 20 % of the people, external direct are unknown. This is the traffic sources and you got any comments you can check it over here see this symbol.
If you get. This is also one kind of SEO factor now. Let me take the best article so how it performs I’m going to show you the scroll down to analytics yeah. The complete analytics is around and in the last 28 days, blog got 10,000 views and read time how many subscribers and what is the revenue subscribers ratio? Also, you can see this 6th April 11. Subscribers 52 subscribers, when comes to revenue 1.
2 $ 7 1.8 dollars every day. This is the revenue, and here are top articles which are working. This is the article server thing so as of now, this article is working well for 92 views in the past 28 hours. Let me check this article I am seeing analytics if you see total 6.9 k views for this article and 22 24. Subscribers came for this. That’s good, actually, with one article again, 24. Subscribers means more articles more subscribers in next.
Let me show one more article which got huge subscribers. Yes, so there is a article called Google AdWords tutorial step by step and this article I got more subscribers. Let me go back that Lambo into that article. This is the article this gave me more subscribers till now: Google Ads tutorial for beginners last time. Yes, so twenty five thousand views I got it and what time only for this article people have spent 2.
5 k hours and how many subscribers I got is 569 subscribers. I bought it so if you want to earn money with the YouTube blog, the rule you to POTUS minimum, we should have a thousand subscribers and they should have spent four thousand hours in one year. So with one article only I got 569 subscribers and 2.5 k. So almost same like this, if one per article making, I will be qualified for this most of the blogs like who are talking about trending topics movies.
This is very less for them anyway, but educational trainings. This is good. Actually so when you want to start YouTube blog these, this very helpful for you, so you don’t have to worry that other weather. I will be getting thousand subscribers of not forget about it. Keep on making the articles. There is a possibility, one article might be giving more subscriber for you and more read hours also so after checking the analytics why analytics are very important after finding the analytics.
What I observe is bacon done SEO. People are spending more time on the Google lights and social media, so now I’ll make a decision right. If I make 10 articles, I want to make 6 to 7 meters on Google ads and social media remaining is su Andhra many things, because people searching more of that one. That’s why once you make the article analytics are very important, so these are all options you can check for right conclusion: YouTube is a powerful platform to bring traffic these days.
People don’t have a time to read your blog, very less people, but if the article is there and if the article is very interesting, they’ll try to spoil and if they read the article there is a possibility that remember the brand one day they will convert for You ok, that’s it guys any questions on this till now about YouTube, optimization, so no pushing yes, yes! So alright and I’ve been thinking to run a YouTube blog right, but I have conclusion of the ideal, like I’m inspired by the other YouTube blog called Horace traders, and I want to make it in Telugu like for they do movies.
So is there any show? If I take that Johannes Troy, Glaus or HCC, it’s not a problem, you can take any so b6. Telugu is a blog anyway. People up, we fight they’ll, go also. They have a copyright on the v6, not on this. So it’s not a problem anyway, but anyway to be in a safe side. If you believe in your content, why don’t you go with a new name? You don’t have to yeah, but the content is similar to them, like the take-up pickup of it a movie and they troll that movie and yeah that everything the most of the people doing anyway.
You also do the same thing, but when it comes to title you can go with a different title anyway. Maybe there is a possibility, you will get more success than him. Okay! Thank you very much. If you have one second, one, second right guys. Thank you very much. If you have any question put in a comment section, thank you.
How did you get noticed right, but when there’s a well there’s a way and in today’s article I’m going to show you a simple technique that will double up the size of your Google listings, which will make your business pop out in this crowded space.
The result, you’ll drive more clicks to your site, squeeze your competitors out and it will also prepare your business for the next marketing onslaught, also known as voice search, so stay tuned hi there. My name is luc de round the founder of ranking academy quote UK, where I talk about the best tools, tips and ways to promote your local business online step-by-step and things. I click on my blog.
I cover everything. Any local business owner needs to know from search engine optimization to social media. My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell bottom. So you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I referred to in this tutorial.
As the internet is continuously evolving and maturing. We are slowly moving away from conducting our searches in Google, from a string of keywords such as cheap tickets, rodeo Houston to a more natural language in the form of a question such as how much are tickets to the Houston Rodeo in their quest to remain the Number one search engine on the planet and to keep users on their site. Google has multiplied the number of results, which include direct answers to those questions in multiple formats.
Using featured snippets like this one, as well as a box called people also ask, but at the same time, Google has also given website owners the ability to enhance and expand the Google listing results with special features. Obviously, this is not new. You may have already come across results which display star ratings, for example, but now you can also integrate frequently asked question listings, which literally doubles up the size of your results.
Look at this example for one of my clients, who is an electrician and wanted to rank for the keyword, storage heater repair is result went from this to this. Let me show you how it’s done step number one identify the right content page for this to work. You need to identify a page from your website that ranks quite high in Google search engine results. It will not work with your home page. If you don’t know how go to uber suggest com type, your domain name in the search box, then press Enter.
Let’s use my electrician client as an example on the left-hand side, menu click on the top pages option. The top page is likely to be your home page, so ignore it. The pages below that, with the most estimated traffic, are likely to be the best candidates. Click on the view all drop down next to the page, which will show what keywords this page is ranking for. If the page ranks for keywords are positioned between 1 and 10, then you are good to go step.
Number 2 add relevant, frequently asked questions to the content of the page once you’ve identified, which content page is most appropriate, just add a list of ethic use to it. This is the perfect opportunity to enhance your page with more relevant keywords and to answer some of the most common questions. Users may ask if you can’t think of any specific question to add, go to answer the public comm type, your keyword in the search box and click on the got a question button.
This will give you a list of the most popular questions. People ask about this topic to make it easier click on the data option above the graph. The other alternative is to use Google search for your keyword and check the results scroll down and find out. If there is a people, also ask for snippet results. There will be the most popular questions people ask in relation with this keyword. You can expand the box by clicking on the bottom question for more results.
Use these results as inspiration, don’t copy and paste once you’ve got your list. Just add it to your content pages. Like this, or even this, it doesn’t really matter step number 3. Add a structured data to your page, don’t panic! This is easy. Structured data is scored in a specific format written in such a way. That makes it easy for search engines to understand content search engines. Read the code and use it to display search results in a specific and much richer way like our FAQ.
The integration of this piece of code on your website is very easy head over to technical SEO. Comm slash tools, slash schema, markup generator from the drop-down select. The FAQ option, you should see a form with two fields. One is called question and the other is called answer just copy and paste your questions and answer from your content page using these fields to add a question. Simply click on the add question button.
You should see the code being automatically created on the right hand, side of your window once you’re done. Click on the G icon, located right above the code select the option Rech result test. This will open a Google testing page with the code you’ve just created automatically copied in a small window from there you can verify if the code you’ve created is valid, click on test code and your code will be analyzed.
You should now see a detected item called FAQ with a green tick. Next to it confirming your code is good, go back to the schema, markup generator tool and this time click on the blue copy icon. This should copy the code to your clipboard time to move on to step four step. Number four integrate the code to your page. All you need to do now is to copy and paste the structured data in the HTML code of your page, more specifically in what is called the head of the page.
I can’t cover all scenarios here because it would take too long, but if you are using WordPress here is how to do it. Download and install a plugin called header and footer script, locate the page where you’ve added your FAQ and click on edit scroll down. Until you see a box called insert script to head paste your script in there and save your page, every content management system will be different.
So if you are unsure how to add code to the head of the page, just refer to your provider and now for the last step step number five tell Google, the page has been updated. This is optional, but it will speed up the process for this step. You need to have a Google search console profile installed. If haven’t do it today, it’s essential to have, if you’re serious, about your online business and it’s free for those of you.
You do log into your Google search console profile copy. The web address on which you have added your epic use content and the code and paste it in the inspect. Any URL box field then hit the return key. You should see a box with the option. Request, indexing click on the link. This will submit a request to Google for the page to be crawled. Make sure you do this only once and then you’re done. That’s all I have for you today.
We’ve been this process for all your content pages and you will double the size of your presence in Google search results almost overnight. I did this on multiple pages, for one of my clients and some of his listings were updated within 24 hours. The others only took another couple of days. This is a simple technique with huge benefits, one of which, being your website content, showing in the answer.
Snippets of Google, which is used for voice search results, preparing your business for the next generation of search voice. So don’t miss out and start today, if you like this article, please give me a little thumbs up. Otherwise I’ll see you for another tutorial very soon: happy marketing,
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And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.
I’m scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.
Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.
So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.
Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.
You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.
So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.
Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.
If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.
It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.
Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.
It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.
Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’m going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.
This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.
You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.
They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.
All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.
On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.
People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.
It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.
Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).
Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.
So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.
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