Why We Love Internet Radio For Business Advertising

women speaking to internet radio lovers

Does your business or agency take advantage of the amazing benefits of advertising on Internet radio like Pandora? While everyone focuses on spending their marketing budgets on social media, online ads and digital marketing techniques like SEO, there are a few savvy business owners getting huge success from getting plays on the commercial breaks in Internet radio.

There is a vast array of benefits to expect from Internet radio advertising. Allshouse Designs has started to manage internet radio ad campaigns in recent years, and we absolutely love it. Here are some of the key reasons why …

The Benefits of Internet Radio

As discussed above, one of the most obvious benefits of advertising through online radio stations is that there is a high chance your competitors aren’t doing it. And given the overall market across the country – 143 million Americans listen to Internet radio regularly – your business is missing out if you don’t have a presence. But there is plenty more to get the juices flowing, too. Let’s take a closer look at some more benefits.

Targeted Reach

The beauty of online radio stations is that they all have loyal, core followings. The stations know exactly who they are talking to, and if there are similarities between their market and your target audience, it can be an incredibly precise way of getting your message out there to the right people. For example, if your product is trying to attract attention from the traditionally ‘difficult’ youth market, Internet radio ads can help. According to research, 77 percent of 12-24-year-olds listen to an online station on a monthly basis.

Local Markets

Geo-targeting isn’t just for SEO and paid search campaigns. With Internet radio, you can refine your ads to play in highly localized areas. There are thousands of local broadcast stations operating all over the world, and many of them are set up to serve very particular audiences. Again, if you want to spread the word about your product or service in your locale, Internet radio stations will give you that opportunity. Studies predict that almost 56 percent of the US population will listen to Internet radio by the end of this year. If you translate this to the local population of somewhere like Seattle, Washington – with a population of almost 4 million people over the age of 12 – then clever Internet radio ads spread wisely across the local network could reach up to 2 million people. That’s enormous reach, and if you can create a compelling and with a good hook – an earworm if you like – it can be incredibly successful.

Average CPM Cost

So, how much does all this reach cost? You might be surprised at the CPM on offer from Internet radio ads. Figures can vary, but on average the CPM for a digital audio campaign is less than a quarter of what you might pay for something like a display video ad, and significantly less than it costs to advertise on traditional radio. As a rough guide, StartUpBizHub suggests that you will pay $3.75 for 15 seconds of Internet radio time, $7.50 for 30 seconds, and $15 for a full minute. And you can pack in a surprising amount of information in that time, too.

Flexibility

There is a huge amount of flexibility involved in Internet radio ads, as well. As an advertiser, you can integrate your radio campaign with other forms of advertising. You might use a web banner, for example, to be displayed on the Internet radio station’s web page. It allows for greater engagement, too. The vast majority of people listening to Internet radio do so via their smartphones, computers, or tablets. And it’s not like they sit there staring at the station page – listeners will be actively doing other things online. Research suggests that Internet radio listeners are more likely to visit a social network page or website while streaming music or talk stations. And with a well-placed and timely ad, who’s to say this couldn’t be your business website?

words are you listening written on a chaulk board

Need some help?

If you want to embrace the huge amount of opportunities that are available with Internet radio advertising, please don’t hesitate to get in touch with us today. Allshouse Designs can help create and manage great campaigns for businesses of all kinds. We love the power and reach that you can get with Internet radio ads – and the compelling campaigns you can create. We would love to share what we have learned with you, so why not contact us or leave a comment below?

Allshouse Designs and the Race Car

The Race Car with new door panel

It has been a busy week of getting things wrapped up here at Allshouse Designs. I completed work on a simple informative website for Canyon Park Veterinarian Hospital.  It has been over 20 years when Dr. Vaughn purchased the business, when the city of Bothell and the internet was a lot smaller then it is today.  Even if you have a well established business in your community, a digital presence is really non-negotiable in today’s day and age.  These are some of my favorite types of projects, I love seeing well established local business searchable online!  We also spent some great time with Jon prepping “The Race Car” and making the next video.   

First and for most, I want to thank all our new followers to our blog and a big thank you to everyone watching and commenting about our last video.  Your comments help us get to know what you guys are interested in, so we can give you what you want to see. Keep your comments and questions coming. The race car has been real enjoyable for me; as a previously certified mechanic, this whole process has been bringing back memories.  Enjoyment that I thought left me, shortly after my second baby was born.  Sometimes life gets busy with work and family, but a meaningful way to play with your friends is so important for balance.  With great pleasure, we are proud to announce. Episode 4 of the “The Race Car” has been posted to our YouTube channel, enjoy. We have really focused on the car, with an extended Q and A with Jon, and more car footage.

new_spunks_header

 Our good friends at Spunks have signed up to co-sponsor the car.  We will be giving out free seeds at the races, so check out evergreenspeedway.com to see when the mini stock division will be racing. Really, you must try these roasted pumpkin seeds.  Go check out their site and our video on their product.  Order up a tasty treat at spunkstore.com. Thanks to Rolands! Local small business is the way to go.  Go local, support your community. We go further, when we go together.

The Drone Project is Now in 360 Video

Allshouse Designs Racing Drone

Here at Allshouse Designs, we often gravitate towards projects that interest us the most. We pride ourselves in enjoying every aspect of our business. After all, is that not the point of owning your own business? To mold it into something you enjoy coming to everyday. Of course it is!

As many of you already know, one of the recent projects we have started is the build of our video drone. We have launched one video already giving an introduction to how it looks in the air with our Samsung Gear 360 camera mounted.

Racing drone 360 YouTube Video

Well, the video we are launching next is going to feature one of our good friends, DUBL_AFPV over on Instagram, flying the drone around his backyard course. This should give an idea as to how the camera operates while moving at high speed. It also demonstrates the handling and speed of the drone itself.

DUBL_AFPV or Aaron, has been flying drones for a few years now and has built too many of them to count. So it would make sense we would have him fly our drone, sense Matt is still in the learning process.

If you are interested in building a drone like the one you see in the video be ready to spend some cash. In case you are interested in what we have and would like to build your own, here is what we have:

The Racing Drone
The Racing Drone

All in all, we spent about 6 hours of our time getting this drone built and about $500. We still need to get the ever important FPV goggles and will be going with the FATSHARK V3 Dominators. After all said and done the drone cost is going to be about $850.

Now, that cost is not the cost for all drones. Once you purchase the Radio and goggles you do not need to purchase them again. This means each drone can run you about $300 depending on your needs. Not to bad if you ask me.

I want to give a special thank you to Aaron (DUBL_AFPV) for helping with the build process. Check out some of his awesome videos on his YouTube Channel. A big thank you to Honor Hall for providing us with the music for the video.

If you have any questions about the parts that we chose to use and want to build your own, feel free to contact us at any time.

Thank you and stay tuned for that video!