It is time for businesses to consider utilizing social media, however their considerations should be based upon 2 independent situations. First, what kind of impact do social networks have on businesses? Second, what sort of effect can businesses expect without social media? The impact that social networks has on service varies, however it’s been kept in mind that nearly 80% of SMBs or medium-sized and small services have actually reported an increase in traffic with the assistance of social media websites. However, this is not a trusted statistic alone to ensure one’s success on using social networks for organizations.
Various surveys have been carried out on the number of individuals that use social media websites and the method they can affect marketing techniques. For beginners, Coleman-Parkes Research revealed that 84% of American business felt the desire to create new methods to communicate with their customers, consisting of social media and mobile marketing. If you take those numbers into consideration alone, you are missing out on out on a lot of prospective leads and traffic by avoiding out on social media
In an old study done by the 2008 Cone Business in Social Media Study, the statistics revealed interesting information which should be kept in mind by company owner. -60% of American residents use social media. -90% of those noted that businesses should have social media presence -85% of those noted that businesses ought to communicate with their customers through social networks.
Customers that were surveyed also indicated that companies need to utilize social media for the purpose of:
Problem resolving (43%).
Obtain feedback and remarks (41%).
Customer interaction with business (37%).
Market to consumers (25%).
These outcomes ought to be sufficient for company owner to consider the use of social media. If their consumers desire them on social media websites, it’s already an indication that they too want to reach to businesses. It’s an indication that services require social media since their clients are currently there. All they actually need to do is sign up, develop an account, put pictures, upgrade continuously, and they’re all set for life.
At this state, social media websites like Facebook and Twitter are here to stay for a very long time.
It is time for services to consider using social media, however their considerations need to be based on two independent circumstances. The impact that social media has on organization differs, however it’s been noted that practically 80% of SMBs or medium-sized and small businesses have actually reported a boost in traffic with the aid of social media sites. These results ought to be more than enough for organization owners to think about the usage of social media. If their customers desire them on social media sites, it’s already a sign that they too want to reach to businesses. It’s an indication that organizations require social media because their customers are already there.
Social Media and Customer Service
Even if you have a great social media strategy for your business. Customer service is key! The video below has great tips for your business to exceed your clients expectations.
Then you know this investigator had access to several personal devices to help him in unraveling mysteries and identifying who the bad guy was if you’ve ever heard of Inspector Gadget. Beyond the cartoon, a number of live-action motion pictures were established in reaction to this bigger than life comic hero.
Social media has actually become the cyber equivalent of Inspector Gadget.
A range of websites has been developed to allow social network users to develop their own special website design. This easily readily available resource is really developed to facilitate marketing for those that establish these artistic backgrounds. Every website that utilizes among these designs will have a link to the coming from the site designer’s website.
Beyond this function, social media users can include personally established videos. Codes are available for many widely used video sites like YouTube. Simple copy and paste the code in your bio or “About Me” area and the video is up and running.
Music clips can likewise be put on social media websites to enable you to express your private tastes much better than numerous other kinds of media.
You even establish a company or individual pictorial slide reveal that consists of music. This can help you develop a more expert and tender touch on a social network website.
One of the greatest components of a social network is the truth that they are filled with links. The addition of friends or contacts within the context of social media can permit an even higher quantity of links.
While many people have actually considered social networks as a means of personal connection and an ingenious way to spend your spare time the truth is social media can be a really personalized good friend to online organization.
A growing number of organizations are registering a company account and pulling like-minded people together in a social media that includes all the elements of a blog site with far more individualized info and a cross-connection of contacts.
Just like any online tool social networks can be abused. In truth, there are many online services with social networks accounts that have only considered social networks as a marketing tool while missing the point of human connections.
It can be utilized to draw individuals to your primary eCommerce site, but if you treat your role in a social media environment as simply a means of gathering clients you might find people removing you from their buddies list. The tolerance level for vibrant social media marketing is pretty small, so constantly work on developing friendship and trust.
A range of websites has been developed to permit social media users to develop their own special site styles. Beyond this function, social media users can consist of personally developed videos. It can be utilized to draw individuals to your primary eCommerce site, but if you treat your role in a social media environment as just a way of collecting clients you might find people removing you from their friend’s list. The tolerance level for vibrant social media marketing is pretty small, so constantly work on establishing friendship and trust.
One of the best agencies in Seattle. They have website design packages for small businesses. That you should check out in the video below.
If you do it right, it can also be one of the most profitable investments ever and that's why, in this post, I'm going to be breaking down an Instagram marketing strategy that will not only work today but will serve you for years to come. Let's get to it: This marketing idea is not some cheap sleazy idea, that's going to allow you to buy followers or just fake your way to success.
So, if that's what you're looking for you're going to be sorely disappointed by this article, but on the other hand, if you want to build a real Business, develop a loyal following and learn skills that will serve you for years to come. Well then, this is for you and you're going to want to stick around because that's what this article is all about: a strategy that is so simple and yet so hard that even the most battle-seasoned social media marketers fear the challenge.
I am a pilot
I'm talking about mastering the six pillars of Instagram marketing, but before we dive in. First a story to tie this all together. Years ago, I used to be a Business jet pilot and when you're a pilot, the sole goal or the sole way that you build experience and essentially ascend the ranks of the pilot hood. Is to build hours. They're called hours because they're the number of hours that you spend flying a plane more hours equals more experience which tends to equal more dollars.
Are you looking for an experienced WordPress management company?
This is great in theory, and the goal of every new pilot is to build up as many hours as quickly as possible, but there does come a problem if and when you decide that you want to leave the aviation industry and start a business or even get a different job. A job that is outside of aviation, nobody cares about your hours. Like literally nobody. I don't think anybody has ever asked me how many hours I've flown. That's, because hours are non-transferable and they're really only relevant to the aviation industry.
Now, that's not to say that everything I did in aviation is non-transferable after. I learn some incredibly valuable skills that really set me up for success when it came to starting my own business and building up a number of different, very successful agencies for one. I learned that I had to be a hundred percent accountable and that's what I now demand from my marketing, ensuring that it's a hundred percent accountable to what I want it to do.
Operating procedures are valuable
I also learned the importance of following systems setting up procedures and standard operating procedures or SOPs and their value in running a Business. I'm also now able to beat pretty much anybody at flight simulator yeah, I'm kidding on that one, I'm pretty much terrible at the flight simulator. There's basically, no transference from flying a real plane to flying flight simulator turns out real planes, and games are very different how they fly and that's why, in this post, I don't want to equip you with non-transferable skills, skills that are only going to last.
The Instagram Platform
You inside the Instagram platform – rather I want to give you a number of different skills that you're going to be able to take across all of your marketing across all of your Business and across any new social media network. Whatever comes up again. But it's not just about the future. It's also about the present and that's why, when you learn and when you master when you deploy the skills that I'm about to share with you now. Your Instagram marketing results have nowhere to go, but up so with all that said, let's dive right in.
Marketing videos with Instagram
The first Instagram marketing pillar, that you need to learn how to create a video. You need to love these videos and master them. Probably no surprise that people love video, whether we're talking about it in the feed, whether we're talking about in Instagram stories, whether we're talking about it with lives which we're going to cover later. People just like consuming video. This is why, if you want your Instagram to grow, if you want to attract more people to your Business, if you want to build up an authority brand or anything like that, you're going to need to create more and ideally better, video content as often and as much as possible. I appreciate it is a little overwhelming to start, especially if you've never done video content, but fortunately it doesn't have to be overly produced.
Hollywood style, cinematic productions or anything like that. You can literally just grab your phone hit record and start there. Seriously, we've seen a huge change and a really positive trend away from hyper polished in just amazingly beautiful video and towards more raw and authentic and real videos. So don't let technology or your lack of editing or your lack of a really expensive camera or any of that stuff? Stop you from again just grabbing your phone hit and record telling your story.
Post audio content
Alright, the next pillar is a little bit weird, because Instagram isn't necessarily known for this, but I'm talking about audio and audio content. We're already starting to see this trend on other social media blogs, whether we're talking about YouTube or even face people are reading articles, but they're not really reading they're, just listening to the audio stuff. This is why learning to use and to leverage, audio content inside Instagram and, of course, on other platforms later as well, is a really valuable skill to have now.
I can already hear some of the kickback I mean, after all, Instagram isn't a podcast. It's not really an audio blog, it's pretty visual. Well, fortunately, there are companies that allow you to take audio clips and create audiograms, or essentially those things that you might see in your feed, sometimes which are really just kind of squiggly lines showing off sound waves with maybe a simple picture, or maybe even a web address in the background, or if even that sounds too complicated, you could just make a post and then really focus in on the audio and on the content and on the words or the music or whatever. The message is that people are going to hear with their ears instead of with their eyes. I guess you don't hear things with your eyes anyway.
Text within your posts
Let's move on to the next pillar, which is all about text, probably no secret here, but the text is one of the greatest skills that you could ever hope to master when it comes to marketing because it's been around forever. I guess. That's totally not true something around forever. It's been around for thousands and thousands of years and the written word well. That's certainly been around since the Gutenberg press really made it available to everybody, but let's not make this a history lesson.
Rather, let's just focus in on the importance of text and its value in Instagram and, of course, on other platforms as well. I'm talking about the captions that you write with your posts, I'm talking about any of the titles or the captions that you put on your stories anytime, that you're using words the written word or the typed word. I guess! Well, that's all text-based marketing and it's so really effective and really easy to do. Of course it's harder to master and that's why you want to spend some time practicing really honing your craft, trying to write captions that are more descriptive and more enthralling and more interesting and get people to take a certain action. And the same can be said when we're talking about stories trying to write more compelling titles or compelling the smaller captions and really trying to say a whole lot more in a whole lot less just because you don't have that much space.
High-quality photos are a must
Okay, let's move on to the fourth pillar, which is what Instagram is known for and that's all about really high-quality images. When it comes to Instagram. There is no shortage of different ideas and inspiration that you can get from what kind of images are going to work best for you and for your Business. We can use things like quote cards. We can use stock photos, ideally not, but you could use them.
You can take your own shots, you can get professional shots done, you can have graphics made. You can have pretty much anything that you can think of made up into an image or into a graphic for posting. This gives you a huge amount of creativity and the ability to really test all sorts of different stuff to find out what style resonates best with you and with your market and with your Business and with your feet in general.
Just remember that one of the most important things that you could ever hope to do with your images is to really grab someone's attention to catch their eye and to pull them in, so that they'll eventually read your caption, where you can do the rest of your convincing and your persuading and your influencing that's huge, like important. The point of your image should be to stop the scroll.
Stop somebody from just mindlessly whipping, through their feed, get their attention, get them to read your caption, so you can do your influencing and your persuading they're now just like. There are thousands of different styles and ideas that you could use and draw inspiration from. Well, there's an equal amount of tools and software and ways to design these from free tools like found on Google to paid tools like Photoshop. You really just have to pick whichever is going to work best for you, your budget and your Business.
All right. Let's talk about the next pillar, which is one of the most frightening of all for people, and that is IG, live or Instagram live. Essentially, the ability to hit live and then go live to the whole world, or at least to your following. This is one of the greatest tools that you could use when it comes to building up your brand and building up your self-confidence, because, especially when you're first getting started, hitting that live button is terrifying.
I remember the first time I ever went live on. Periscope, which rested soul is now gone. I remember hitting that live button and feeling immediate fear, immediate dread and my mouth going dry as a cotton ball. It was not my proudest moment, but I recovered had a sip of water and carried on through, even though I think, like three people maybe showed up to it. The point is, is that it started to build up a habit and a routine, and it started to allow me to realize that this wasn't so scary and it was actually kind of cool really fun.
It's also amazing practice for thinking on your toes and developing the ability to answer questions on the fly and really to engage in risk with your community and with your followers. If you ever have any desire any intention to get into something like public speaking or putting on workshops well, this is a great way to practice in a pretty low risk and safe environment because follows fills, you can just turn it off.
Hey, where'd, Adam! Go all right: let's talk about the next pillar, which is DMS or direct messages. Now Instagram has one of the best DM platforms available today and it's really growing in popularity, especially as we're reading organic reach, meaning the stuff that you put out there, just not seeing the same amount of people well as that sort of declines. The importance of building up connection and community and having those conversations in the DMS is growing in importance.
The important thing that I want you to take away when it comes to using direct messages when it comes to DMS is that this is a very valid feature to have real, genuine conversations with real people. This is not a great place to automate and throw in BOTS and throw in all sorts of fake marketing materials, rather to allocate as much time as is reasonable to have conversations with your tribe, with your following with your audience and with your customers.
A lot of business can and will continue to go down in the DM. So if that's part of your strategy make sure to spend some time there. Alright, the next thing you're going to want to do is to check out the article. I have linked up right here on Instagram marketing for small business, which is going to give you even more strategies so check that out now and I'll see you in the next episode. Consistency: clarity and congruence consistency means that you're applying a regular schedule, meaning you're posting regularly you're checking
Matt McPherson started in the insurance industry not too long ago. He moved from Washington to Arizona for more sun and less grey. After earning his license to sell home and auto insurance to public. He hopped on the internet and the phones to let everyone know about his new adventure. However, the days become long and difficult to manage and that is when Matt decided to leave the insurance industry.
His new plan is underway and I wish him the best of luck with what ever he decides to go and do.
Where do I find Matt?
Matt has a profile on LinkedIn, Facebook, Twitter and Instagram. Those are the best ways to find him.
Robots in social media?!? Social media is the general public construct of the digital world. Every person that engages on a social media platform wishes to see what the latest news, celebs, their good friends, as well as influencers are up too. Most wish to be a star on their platform of choice, as well as the only method to achieve information that just applies to their world. Yet, just like anything, there is one huge concern that maintains developing, robots. Although Twitter, Instagram, and also Facebook all have actually attempted to get this issue controlled, it’s a continuous concern that remains to this day, and it could be affecting you and your business.
Robots in social media do cost you money
If you have ever before reviewed records about Instagram and parent company Facebook’s advertisement profits, you’ll know that there are billions of dollars involved. With such a successful business, financiers need to make sure that their money is well spent. After their development, social media sites systems saw a surge in fake accounts. These accounts are referred to as “bots” short for robots. They come from a person, yet they are being ran by software. The software program is usually programmed to manage the social media accounts to gain access to social network’s markets. When the robot has actually gained access to the users chosen market. The owner of the bot can start interacting with the market. Generally to market products or feed information to persuade the market to certainly start purchasing product or believing an idea like “Someone is not a con-man”. The software program is usually worked on a cloud web server with proxy web addresses or simply any computer system linked to the net. Making it very difficult for Facebook to figure out where the Robot is working from. They are valuable in quantity rather than the quality of material they upload. According to Facebook’s Principal Operating Policy, over 1 million profiles are being blocked every day. Yes, there are a ton of Robots working away to make humans do things. Typically interacting to enlighten individuals on a topic to persuade them from one choice to another. Facebook advertisements are regulated by advertisement robots.
How to spot a Robot
Frequently robot accounts have no or one message as well as a link in the bio directing them to an outside site or another account. Their primary use is to follow and like your content. These accounts aid to get genuine users to click over to their account or to an exterior website. They are a bit spammy and also social networks’s second-worst problem only behind a security information violation. For individuals, they are just annoyances, but also for advertisers, they create a negative Return On Investment.
Although the social networks titans have actually fought on these accounts, there hasn’t been an obvious decrease in the number of bots. It is easy for a user to take a look at an account as well as determine signs that it is a robot account.
They robots if:
1. There isn’t an account picture
2. User names are a mix of numbers as well as letter that do not form words
3. There are hardly any type of photos
Why do you care
You could be asking yourself, “So why do I care?” Well, if you’ve ever purchased an ad campaign on any kind of social media network, your money has actually been tied up in it so it could be worth checking into. You might have paid for an interaction that has come from robots as opposed to genuine people. Financing for this type of involvement is an issues because when you spend for advertising and marketing, you wish to obtain the most out of your investment. It really does such up your cash when you are showing quality pictures, video clips and web content to a bunch of robots
The issue is that many marketers are paying to get exposure to real individuals that are potential customers. They are, nevertheless, getting fooled when those clicks are originating from a robot that will certainly never be able to acquire their services or product. It’s a massive scam. It is hard to identify from the actual point due to the fact that it’s mixed in with legitimate accounts.
What about Influencers
If you are partnering with an influencer. Ensure that they have genuine accounts in their follower’s list. If you scroll through the followers or fans of an account and also you see any one of the indicators discussed above, be concerned. Their following is made up of phony accounts, not real people. An additional way to assess the credibility of their target market is to have a look at their interaction price by comparing their number of fans to the number of likes as well as remarks they obtain. If a lot of their comments originate from bots, they will certainly be common introductions like, “Good post” and also “Trendy feed” complied with by emojis. They normally don’t reference specifics and also in some cases lead you to one more page or direct you to a web link. A typical involvement price should be around 3%, and a superb price typically hovers around the 6% mark. Although these numbers seem low, they are regular on social networks.
When joining influencers, make sure to take a good look at their profile. I would even go to Google and complete a few searches to see how real they are. Don’t be mislead by a huge number of followers. Look for the indicators of robot activity. Allshouse Designs has been experimenting with robots and have discovered a lot of shady activity. Yes we have used robots for marketing and don’t be naive you most likely in counter a robot every time you surf your news feed.
The innovation is below. It’s called Retinal Scan. In a few more years all mobile phone will certainly have the capability to scan the human retina. With this technology Facebook and all various other social media sites platforms will certainly need an one-of-a-kind retina scan for each and every social media account.
When building your business, you will need to acquire a lot of information to ensure that you are doing everything right. However, when there is so much information that exists in physical books and across the internet. It can be difficult to pinpoint exactly where the ‘correct’ information is. More often than not, even when you find what you’re looking for. You might ask how reliable it is? Can I trust this source? This can be a difficult task, so how do you find the best guidance? Especially when it concerns improving your digital footprint.
What Is A Digital Footprint?
Digital footprints are the trails you leave behind on the internet, either actively and intentionally through social media or passively through the data you share as a business. This includes every blog post you publish and every social media update you make. These digital footprints play a huge part in the running and the future of your business. Your online reputation can be shaped by the digital footprint you leave, so it is worth considering how to improve yours.
Why Is It So Important?
As a business owner, one of your top priorities is marketing your business and attracting customers through increasing your outreach and building your digital presence. The success of this can make a difference between a company succeeding and not. In recent years digital footprints have started to play an ever-increasing role in marketing strategies, specifically in regards to online marketing. With an ever-increasing number of businesses operating digitally, for somebody to find your website, it can be similar to searching for a needle in a haystack. Even with the right marketing techniques in place, if you don’t increase the size of your digital footprint, you could still be missing out on big opportunities.
There are many ways that you can increase your online presence. This includes creating content for your website that is shareable on other platforms and engaging for your target audience, posting on your social media sites regularly, or you could even blog yourself. Combine this with original, interactive content that is consistent, and your digital footprint will start to increase, and you should see more traffic.
What Help Is Out There?
Another concern for any business is understanding what help is out there. Fortunately, you can employ experts to do all of this for you. Your time is precious if you run a business, or carry heavy responsibility. However, it is more than just a case of reaching out to experts; you also need to ensure that you understand the level of expertise and guidance these experts can offer you. This can help you determine exactly how they will help you improve your digital footprint and boost your business to meet its full potential, and this means doing some research.
Guidance From Allshouse Design
Reputable services such as Allshouse Design can provide you with not just relevant, but more importantly, current, useful and accurate information. It will help you understand digital footprints more and the effect that it has on your company, as well as provide information on how to keep increasing it.
Where To Find Them
Allshouse Designs has written a blog post that provides all the answers to any of the key questions you might have. It also discusses the topic of having a website that delivers the best service for your customers. It will get you thinking about if your website is mobile friendly. The blog also delves into the importance of using the right social media platforms to increase your web presence and sustaining your future by having consistently great content on your blog.
The article will help you understand improving your digital footprint in a simple yet informative way and ensure that you are kept up to date with 2019 trends, and will put your business above the rest.
If you have no idea what like4like.org is. You are in for a treat. With over 20,000 Like 4 Like members. You can’t go wrong. Once you are apart of the community. You will see your social media stats rise. I know because I have been a member for about a year and have seen results. It is a great tool to help get the word out and boost your rankings with in your preferred social network.
This community is full of business owners, musicians, webmasters, retailers, acts, personalities, video tutorials, bloggers, models, actors, athletes and more!
What is Like 4 Like.ORG?
Like 4 like is a well built social media exchange community that runs on the cloud. Which is awesome because you do not need to download any software. All you need to do is create a user name and password. Oh, I almost forgot the best part. You do not need any cash to get started. That’s right, it’s free!
Below is a snap shot of insights of one of my Facebook business profiles. These result are from just spending 1 hour liking, sharing and commenting with in the Like4Like network. As you can see the traffic flows rather quickly.
Tips for Like4Like.org
Now I have been a member for about a year and I have learned a bit of how to play on platform. If you are not careful or do not follow the rules from the developers. You may be banned from your favorite social media platform. Yes, I have been punished by Twitter and Facebook. They will typically turn off your liking and or sharing functions for a period of time. It is their way of making you aware that you are not allowed to abuse their network. If you think about it. It really does save their integrity. Below are two pieces advise that you should read so that you do not get banned or punished.
Look at what you are sharing on your profile. Like 4 Like gives you the opportunity to view what you are sharing on your profile before you share it. I highly advice you look before you leap. I lost an entire twitter profile because I was not paying attention to what I was sharing.
Do not get greedy! Space out the time spent liking and sharing. If you go to fast you will be punished. They will basically turn off the ability to like stuff if you go too fast or you do too much in a short period of time. SLOW DOWN! VERY IMPORTANT!
Have at least one profile on several different social media networks. This way you can make exchanges on different networks in one session. It will help slow you down and will decrease the chances of being banned.
How to make the most out of Like4Like.org
The developers of Like4Like have made it so that it is very difficult for robots to gain access to their system. So all of the exchanges are made by humans. Well it appears that all of them are. You can really gain a lot of traction if you start interacting with the people liking and sharing your content. It is very important to realize that you need to connect with people. The L4L community only gets your foot in the door and that is all.
Optimizing your social media profile
To really gain all the good stuff that happens when using Like4Like.org. You need to build awesome attractive social media profiles. Here are some tips you should really practice.
Upload a Profile Picture! Your face is the best.
Fill out the about or description section! Tell people about yourself , use emojis and have a good call to action with in the description.
Fill in where you are from! The developers of L4L give you the ability to target people depending on location. Just put your country in.
Make sure to fill in your interest. This will give others a brief idea about what you like. Making it easier to connect with you.
Like 4 Like has an awesome referral program. If you are into affiliate marketing then this would be a good program for you. I have to ask if you do decide to join their community. Please use the links that I provided with in this blog post. This way my L4L profile will be awarded.
Buying social media interactions
You can log onto the site and purchase points for social media interactions. I have done this and have found that sometimes the points spent doesn’t add up to how many interactions that appear on my social media profiles. Some of the likes and shares will disappear after you get them. They are most likely deleted by Facebook, Twitter and or YouTube. It started to get real bad when they started deleting accounts off their networks. Also some community members will delete their interactions afterwards as well. I think it’s because they don’t want the content they liked in the social media feed. If you are not adventurous with your content because you refuse to see anything different in your feed. Like4Like is not for you. The reality is that after some of the purchased points or the points that you get in exchange. Will be spent on social interactions that disappear.
So if you have a hard on for every point, then this is not for you. I have been using the system for a long time and have seen some like and shares quickly appear and shortly drop off. Maybe hours or days after they show up. However, majority of the social media interactions do stick. This is clearly Facebook, Twitter and YouTube’s policing. They have to do this so that the like button does become point less.
The developers of the L4L have put I. A system to report violators. Yes, there is rules and if you do not follow them. Points are taken away or your account get banned. I highly suggest you read the rules and expectations before paying in the community. Also always report violators it help the community.
1. Facebook, YouTube and Twitter are known to drop social interactions after they are completed by community members.
2. You can be banned from Youtube, Twitter and Facebook if you are abusing their tools.
3. Every point earned may not see a return.
4. You still have to interact with people via messaging, or comment to really make useful connections.
5. A social media profile that likes or shares your content may not be complete and look fake.
6. Some of the social media profiles that community member are using to interact with are not used or barely monitored. Kinda like shell accounts.
Tips to avoid the cons
1. Slow down! Do 5 to 10 minute sessions at least a half hour apart.
2. Populate your social media profiles with content. Images and posts. Do not just post links to crap on your wall. That looks spammy.
3. Read the rules and exceptions of community
4. Write awesome comments
5. You get better results if you have people like your posts. Then invite them to like or subscribe to your page.
6. Stick with the community over time. You are rewarded free points the more work you put into it.
I think you should think of this community as a window. A window into another community or even another world. A world that you may have never seen. It is no secret that a digital bubble is created around you the more you use your social media profile. You will be around people like you and you see the same content over and over. After time you no longer see out of the bubble. Like4Like.org will bypass that bubble. I know you will see some crazy stuff on the platform. I really enjoying going through Sound Cloud. There is so much music out there in the world and it is freaking cool.
Feel free to leave any questions or comment about Like4Like.org.
Facebook ads are a fantastic way to get your products and services out there on the largest social media platform in the world. With an audience of 2.23 billion active users, there’s a lot of potential in social media advertising and you’d be foolish not to use the platform to your advantage.
However, most people don’t understand Facebook ads or the specifications that you need to follow to have your ads placed on the site. So, to help you out, we’re going to talk about Facebook ads, their advantages and also list four specifications that you need to follow in order to have a successful marketing campaign on the site.
Facebook Social Feed Ad Specifications
To comply with Facebook’s standards, they’ve released a list of design specifications that need to be followed if your advertisement is going to be eligible for the site.
File type JPG or PNG
Image ratio at 9:16 or 16:9
Resolution be as high as possible
Images that consist of 20% text or more may be less successful
Text is limited to 125 characters
The JPG and PNG file types are the most popular when it comes to Facebook advertisements. They’re the most common image file types on the internet, but PNG can offer a slightly better quality with less quality loss from compression.
The image ratio is important so that your advertisement does not seem stretched when place on Facebook’s website. 16:9 and 9:16 resolutions are the most common, as 16:9 is also the standard screen ratio for most websites and phones.
It’s also important to have a high resolution so that the image quality is good. We recommend at least as 1280 x 720 pixel ratio for most advertisements, or 720 x 1280 if you’re aiming for a 9:16 ratio. Facebook requires at least 600 x 600, but these will appear stretched in certain places, hence their recommendation for having an image ratio of 16:9 or 9:16.
Images that have too much text are also frowned upon. This is because advertisements should be quick and snappy so that anyone browsing will catch them, see the message and then hopefully be hooked. If there is too much text, then the message of your advertisement is lost.
Facebook Marketplace Ad Specifications
Marketplace ads are a fantastic way to show off certain products or services that you offer.
File type JPG or PNG
Image ratio at 9:16 or 16:9
Resolution be as high as possible
Images that consist of 20% text or more may be less successful
Text is limited to 125 characters
Much like Facebook feed ads, the recommendations are virtually the same for marketplace ads. However, it’s good to keep in mind that when there are links involved, the images should be cropped and have a recommended resolution of at least 1,200 x 628. The minimum resolution requirements are, again, 600 x 600, but a higher resolution image will result in a better user experience.
Facebook Video Feed Specifications
They say that pictures can tell a thousand words. If that’s true, then videos are the king of advertising if they can show around 30 pictures a second.
Video ratio of 9:16 or 16:9
Fixed frame rate
AAC audio compression at 128+ kbps
Resolution as high as possible
Maximum video size of 4 GB
Minimum video length of 1 second
Maximum video length of 240 minutes
Video captions recommended
Thumbnails with minimum text
Vertical videos can be masked to 2:3
Video advertisements are much more technical due to the recommendations that you should meet. However, they’re fantastic for engagement and converting leads, especially if you have a talented video director working for you.
The H.264 compression and fixed frame rate options are available in most modern video editing software. Although Facebook does support long videos (up to 240 minutes!) you’d be hard-pressed to balance the quality and fit it under 4 GB. In addition, most people won’t want to watch an advert that’s 4 hours long, so try and keep it short if possible.
Most mobile users will have their phone muted or headphones plugged in but in their pocket, so there’s a good chance that they won’t have sound available. As a result, you want the message to be clear and simple to understand, even without text.
Facebook Carousel Ad Specifications
Carousel ads are fantastic at combining picture and video advertisements into a single ad.
Minimum of 2 cards
Maximum of 10 cards
File type JPG or PNG
Video maximum size 4 GB
Resolution at least 1080 x 1080
Carousel ads should follow the recommended design specifications of the previous advertisement types. Ensure that you stick with a consistent aspect ratio throughout all your propose carousel ads to make it seamless and neat.
This is just the tip of the ice berg. Facebook ads guide has more information for you ponder. Now Allshouse Designs will create and manage your Facebook ads and more. It is easy to get a hold of Allshouse Designs, Just go to the contact us page. If you wish to take full advantage of what Facebook has created. It is smart to look over what social signals are and how they boost your rankings in all major search engines and bring more awareness to your brand.
According to our research we have found that around 87% of small businesses in the USA use social media to market and advertise their business. It is no secret that search engines use social media signals to help determine your website ranking. That is why Allshouse Designs offers a social media boost service with in our website management package number 2. However, we have found that businesses have a favorite website management company or they just have it done in house. So we have developed a social media service that brings internet users to social media business profiles. These users will like, love and interact with social media posts, images and tweets. We will also recommend when and what to post on business profiles.