Facebook’s Social Media Ad Specifications

Picture of Social Media Marketing

Facebook ads are a fantastic way to get your products and services out there on the largest social media platform in the world. With an audience of 2.23 billion active users, there’s a lot of potential in social media advertising and you’d be foolish not to use the platform to your advantage.

However, most people don’t understand Facebook ads or the specifications that you need to follow to have your ads placed on the site. So, to help you out, we’re going to talk about Facebook ads, their advantages and also list four specifications that you need to follow in order to have a successful marketing campaign on the site.

Social Media Signals

Facebook Social Feed Ad Specifications

To comply with Facebook’s standards, they’ve released a list of design specifications that need to be followed if your advertisement is going to be eligible for the site.

Media Recommendations

  • File type JPG or PNG
  • Image ratio at 9:16 or 16:9
  • Resolution be as high as possible
  • Images that consist of 20% text or more may be less successful
  • Text is limited to 125 characters

The JPG and PNG file types are the most popular when it comes to Facebook advertisements. They’re the most common image file types on the internet, but PNG can offer a slightly better quality with less quality loss from compression.

The image ratio is important so that your advertisement does not seem stretched when place on Facebook’s website. 16:9 and 9:16 resolutions are the most common, as 16:9 is also the standard screen ratio for most websites and phones.

It’s also important to have a high resolution so that the image quality is good. We recommend at least as 1280 x 720 pixel ratio for most advertisements, or 720 x 1280 if you’re aiming for a 9:16 ratio. Facebook requires at least 600 x 600, but these will appear stretched in certain places, hence their recommendation for having an image ratio of 16:9 or 9:16.

Images that have too much text are also frowned upon. This is because advertisements should be quick and snappy so that anyone browsing will catch them, see the message and then hopefully be hooked. If there is too much text, then the message of your advertisement is lost.

Facebook Marketplace Ad Specifications

Marketplace ads are a fantastic way to show off certain products or services that you offer.

Media Recommendations

    • File type JPG or PNG
    • Image ratio at 9:16 or 16:9
    • Resolution be as high as possible
    • Images that consist of 20% text or more may be less successful
    • Text is limited to 125 characters

Much like Facebook feed ads, the recommendations are virtually the same for marketplace ads. However, it’s good to keep in mind that when there are links involved, the images should be cropped and have a recommended resolution of at least 1,200 x 628. The minimum resolution requirements are, again, 600 x 600, but a higher resolution image will result in a better user experience.

Facebook Video Feed Specifications

They say that pictures can tell a thousand words. If that’s true, then videos are the king of advertising if they can show around 30 pictures a second.

Media Recommendations

  • Video ratio of 9:16 or 16:9
  • H.264 compression
  • Fixed frame rate
  • AAC audio compression at 128+ kbps
  • Resolution as high as possible
  • Maximum video size of 4 GB
  • Minimum video length of 1 second
  • Maximum video length of 240 minutes
  • Video captions recommended
  • Sound recommended
  • Thumbnails with minimum text
  • Vertical videos can be masked to 2:3

Video advertisements are much more technical due to the recommendations that you should meet. However, they’re fantastic for engagement and converting leads, especially if you have a talented video director working for you.

The H.264 compression and fixed frame rate options are available in most modern video editing software. Although Facebook does support long videos (up to 240 minutes!) you’d be hard-pressed to balance the quality and fit it under 4 GB. In addition, most people won’t want to watch an advert that’s 4 hours long, so try and keep it short if possible.

Most mobile users will have their phone muted or headphones plugged in but in their pocket, so there’s a good chance that they won’t have sound available. As a result, you want the message to be clear and simple to understand, even without text.

Facebook Carousel Ad Specifications

Carousel ads are fantastic at combining picture and video advertisements into a single ad.

Media Recommendations

  • Minimum of 2 cards
  • Maximum of 10 cards
  • File type JPG or PNG
  • Video maximum size 4 GB
  • Resolution at least 1080 x 1080

Carousel ads should follow the recommended design specifications of the previous advertisement types. Ensure that you stick with a consistent aspect ratio throughout all your propose carousel ads to make it seamless and neat.

This is just the tip of the ice berg. Facebook ads guide has more information for you ponder. Now Allshouse Designs will create and manage your Facebook ads and more. It is easy to get a hold of Allshouse Designs, Just go to the contact us page.  If you wish to take full advantage of what Facebook has created. It is smart to look over what social signals are and how they boost your rankings in all major search engines and bring more awareness to your brand.

Boost Your Social Media Presence!

Social Media Signals

According to our research we have found that around 87% of small businesses in the USA use social media to market and advertise their business. It is no secret that search engines use social media signals to help determine your website ranking. That is why Allshouse Designs offers a social media boost service with in our website management package number 2. However, we have found that businesses have a favorite website management company or they just have it done in house. So we have developed a social media service that brings internet users to social media business profiles. These users will like, love and interact with social media posts, images and tweets. We will also recommend when and what to post on business profiles.

Social Signal Boost Service –

We are offering a great deal for 2018. Contact us today to request a quote for a six month subscription to the service. The service works on the following social media platforms:

Twitter

Facebook

Instagram

Pinterest

Google +

If you want to see an example, we have been testing the service on our own Facebook page for about 2 months.