It is time for businesses to consider utilizing social media, however their considerations should be based upon 2 independent situations. First, what kind of impact do social networks have on businesses? Second, what sort of effect can businesses expect without social media? The impact that social networks has on service varies, however it’s been kept in mind that nearly 80% of SMBs or medium-sized and small services have actually reported an increase in traffic with the assistance of social media websites. However, this is not a trusted statistic alone to ensure one’s success on using social networks for organizations.
Various surveys have been carried out on the number of individuals that use social media websites and the method they can affect marketing techniques. For beginners, Coleman-Parkes Research revealed that 84% of American business felt the desire to create new methods to communicate with their customers, consisting of social media and mobile marketing. If you take those numbers into consideration alone, you are missing out on out on a lot of prospective leads and traffic by avoiding out on social media
In an old study done by the 2008 Cone Business in Social Media Study, the statistics revealed interesting information which should be kept in mind by company owner.
-60% of American residents use social media.
-90% of those noted that businesses should have social media presence
-85% of those noted that businesses ought to communicate with their customers through social networks.
Customers that were surveyed also indicated that companies need to utilize social media for the purpose of:
- Problem resolving (43%).
- Obtain feedback and remarks (41%).
- Customer interaction with business (37%).
- Market to consumers (25%).
These outcomes ought to be sufficient for company owner to consider the use of social media. If their consumers desire them on social media websites, it’s already an indication that they too want to reach to businesses. It’s an indication that services require social media since their clients are currently there. All they actually need to do is sign up, develop an account, put pictures, upgrade continuously, and they’re all set for life.
At this state, social media websites like Facebook and Twitter are here to stay for a very long time.
It is time for services to consider using social media, however their considerations need to be based on two independent circumstances. The impact that social media has on organization differs, however it’s been noted that practically 80% of SMBs or medium-sized and small businesses have actually reported a boost in traffic with the aid of social media sites. These results ought to be more than enough for organization owners to think about the usage of social media. If their customers desire them on social media sites, it’s already a sign that they too want to reach to businesses. It’s an indication that organizations require social media because their customers are already there.
Social Media and Customer Service
Even if you have a great social media strategy for your business. Customer service is key! The video below has great tips for your business to exceed your clients expectations.