Categories
Online Marketing

11 social media marketing tips for musicians

For what you should be doing and what you should be focusing on when trying to Get fans to your shows, pound-for-pound email is still the best online marketing Platform for promoting bands, and their shows, a good mailing list – is crucial for Building a fanbase who will buy your concert? Tickets, your merchandise, Patronize venues and buy beer when age-appropriate.

Well, this the fans Cultivated for your band newsletter is more dependable than fans on social Network follows and likes on platforms like Facebook, Tumblr, Instagram or Twitter, one method for getting people to sign up for your email list could be a Sweepstakes, you can give away tickets to future, shows merchandise or downloads of Music and articles, while you’re building out your email list do the same with Your SMS text list and use it don’t be as aggressive as with your email.

Marketing, though, perhaps send out a text before your next event, maybe a week Before and then maybe a day before and be sure you segment your SMS text list, By area codes and use that appropriately so you’re, not spamming fans in Kansas, About your next show in Kentucky in some large metro areas, there shows all over The city on any given day or night, don’t price yourself out of that market during The last South by Southwest Conference in Austin live nation labs reveal that They have commissioned studies which concluded that the ticket price and the Associated fees and taxes is the number one reason why fans decide on attending Live shows or not you’re, building an audience here and many folks in Attendance are taking a risk on a band that they’ve never heard of before make It worth their while you might have to take a hit early on.

While you build your Brand, but if they like you, they might buy your seat. Or other merchandise after the show plenty of your fans will say: they’re Coming to your show, but those who have pre purchased a ticket definitely will And even if they don’t you’ve already earned the revenue from the unused Ticket look for ways to encourage fans to buy tickets sooner if you’re needing To drive sales in a more predictable manner, one technique may be to offer the First, 50 ticket buyers a chance to go to the venue early on the day of the show.

And meet the band for autographs during sound check, don’t reveal who the first 50 are until you sold the first 150 250 or 500 tickets, or not a particular date. And time another technique would be to bundle the tickets with free downloads, Of your latest release, but only award the free downloads to the first 500 Ticket buyers, I think you get the point here. Just get creative and check with a Lawyer within the contest that you run because you can get yourself into Trouble fast with the FTC and not even know it assume the people you’re Promoting to have never heard of your band before when you’re writing your Description about your gig be accurate and current and better yet send a link.

To a article photos, reviews or EPK with tracks that they can sample, don’t be Afraid to find your audience from Twitter YouTube, Instagram and Facebook Accounts of similar bands talk directly to the fans of the music that is similar To yours and be responsible for being the one who starts a relationship, you Can also connect with fans in the comments sections of online music blogs. And magazines, don’t be afraid to reach out.

You already have your love of music In common and fans, absolutely love connecting with artists post your events and invite people no More than two weeks before the show date on Facebook too early, then people Completely forget repost new info about the event a week out three days out and On the morning of your event, find fans on Instagram and Twitter and ask them to Repost and retweet your posts using a hashtag with the name of your band Trending Twitter hashtags can make the front page of Google so mastering Twitter and contemporarily boost your organic SEO, which can in turn have a Permanent positive impact on your search rankings, while most of your Facebook Work should be done well in advance.

Twitter and Instagram are best use. Just A couple of days before the show and definitely the night before in the day, Of the show also make sure the venues you’re playing are promoting the show on Their Instagram or Twitter or Facebook YouTube tik-tok, snapchat blog tumblr, AOL Compuserve Friendster myspace geo cities and probably their dog store pages as Well, let’s be honest: Facebook has at best flatlined and at worst and most Likely it’s on its way out, but it’s still too big to ignore.

There are Several companies who can create a customized Facebook page for your band, I’ve used page modo and wildfire with great success in the past. If you like to Get your hands dirty and code yourself. You can build your own solution, though. Just start at the Facebook developer site: let’s get old-school now for a second, a Few weeks before your local show notify magazines and music pop culture.

Sites about your concert, these should be editorial sites like the Dallas Observer Nashville scene, the Free Press in LA and the Houston press, as well as websites Devoted to local event listings like guide, live bands in town and eventful Send them a very brief, well-written description of the show, a list of Notable shows that you’ve played in the past links to positive reviews. Impressive web traffic numbers that the band has had on their own website in on Social media accounts and a web ready search engine optimized image of the Band only submit the websites that list shows that are similar to the genre of Music, that you’re being plays, there’s no point in wasting your time.

If you know You’re not going to get listed on the site now. None of this is hard, but there Are no quick solutions either you ever heard of elbow grease, get it out because You’re going to need it everything that I’ve mentioned in this List is based upon organic online marketing techniques. It’s all online Marketing one on one to anyone who is savvy to SEO social media or other kinds. Of internet marketing with that said, it only works when you stick to it.

Build Your audience and cultivate your relationships with your fans. If you Don’t believe me look at the fans who have followed East Texas, indie rockers Eisley around the world on and offline, you can also ask decades-old members of The KISS Army, gene and Paul realized how important steady organic growth of their Fan base was to building a career in music long before the internet was Around approached local radio and TV stations about doing spots on the air The day of your shows approached local newspapers and offer interviews of the Band to be printed the day before the show they’re going to be told.

No thank You 999 times out of a thousand, but there’s nothing equal to getting local Coverage in a market that not only opens you up to thousands of potential fans, But it gives your bands brand instant credibility, assuming that the interview Goes well now, I want to know what you think, so I can create the kind of Content that you want to see leave a comment for me or let me know what Questions you have, I check them every day and I’ll be quick to get you a Response, I honestly appreciate you reading and I’ll see you in the next article


 

Categories
Online Marketing

the social media marketing strategy triangle

Quality and cost – and you get to have two of those – the project management triangle – Is that sometimes known is a valuable tool for prioritizing and Decision-Making, it’s often used as a throwaway tool in training courses, but It’s a powerful tool in the hands of a competent leader or marketing.

Professional you get to pick two of those, but you can’t have all three most People that have been in a business or a project management course at some time. I’ve heard of the project management triangle – it’s sometimes known, Alternatively, as the triple constraint or the iron triangle, Today, we’re going to apply it to social media marketing and rename it the social Media marketing triangle, so I can have a nice click.

Pd title just add some Confusion there are also variants on this model, but we’re going to be Chatting about time, quality and cost. The basic premise is this: there are three Main factors in all decisions – and you can only have two of them – let’s explore The triple constraint shall we, you can build a marketing campaign that is fast And cheap, but it probably won’t be very good quality or you can build a Marketing campaign that is cheap and of great quality, but it’s not going to be Fast or you can build a marketing campaign that is executed quickly and is A high quality, but it’s going to cost you a lot of money when defining a Project or series of work tasks there are boundaries and values that we need.

To work with them for me at the beginning of any major project, I need to Understand what the key priorities are given a situation, what does the Stakeholder of the project champion value the most. Is it time quality or Cost problems are going to occur, compromises will need to be made in Under these situations, what comes first, is it time, quality or cost? What comes Last say it with me time: quality or cost it’s never allowed to be, it depends or a Smirky little yes, and for the record, if the person leaving the project tries to Claim that all three are possible, while they’re a terrible person for a given Project deliverable or campaign strategy, there must always be a first priority in A last priority set without this confusion, indecision and ultimately Failure will rule, of course, the person paying the bill.

Will want all three, but they can’t have those the confident project manager, Knows this and helps the stakeholder to understand that you can have two, but not Three, this really manifests itself when it comes to problems and big barriers in The development of your campaign, things go wrong. The plan gets delayed things Need to be done, people need to sleep, life happens, so team members need to Understand before things go wrong, what your priority really is.

Any campaign With a price or cost is fixed before the campaigning starts as a disaster in the Making no matter how well you plan things are going to change when costs Are fixed before the scoping goals are determined you’re left with one of two Outcomes the campaign timing will be affected or the messaging, creative or Other elements will not be of the quality that you want in these Situations, low quality could mean less engagement, less reach and lower sales.

When the problems occur before a campaign, scope is even determined there. Is always a cost or penalty involved in this scenario, that cost could be a new Time constraint, spending money which wasn’t in your budget or the quality of The messaging, creative or the results of the campaign are just not going to live. Up to what your expectations were, time is the factor of speed when something Needs to be done by a certain date.

We can always make things faster by Throwing more resources at the problem, but that costs money equally, we can do It for the given time at the given cost, but then the quality slips money and Resources are the bedrock of all business decisions and everything costs Something sometimes we have extra budget to spend other times. We don’t sometimes We have more resources, sometimes we don’t. Quality is often difficult to Measure what’s good quality, what’s poor quality, often quality is in The eye of the beholder the bottom line for me regarding quality is fitness for Purpose, for example, is a cheap cup of coffee quality.

Well, if our need is to Get a quick buzz to help get us through the afternoon laws, then the terrible Caffeine-Fueled cup of gel and a Styrofoam cup will probably do the trick. But if our goal is to impress our flannel-wearing hipster friends with Aroma and sourcing embody and acidity and texture and creaminess and other Characteristics which make up an amazing coffee experience, Well, then, we need a much higher level of specification to meet the definition.

Quality can be said to be a distinctive attribute or characteristic possessed by Something if that attribute is missing. Well then, we tend to say that the Quality is lacking in marketing, especially in creative fields. The Quality is extremely subjective and must be trusted to a brand advocate on the Team who will push for business decisions to always be made with the Protection of the brand image culture and other characteristics in mind.

I have A belief that when you find yourself saying no more often than you’re saying Yes, the decisions are on marketing advertising and branding well you’re. Probably on the correct path to doing it right, All these factors contribute to the scope of a campaign, the boundaries of Your overall digital strategy and the stated goals or outcomes time quality And cost what they don’t tell you is that you can have any two, not three two So this model is taught at many courses.

Its name sometimes changes the Dimensions on the triangle sometimes vary, but all the documentation Literature that I’ve seen all MIT look to say that the keys to making this work Is discipline, focus and consistency once a priority order for a project has been Set you cannot pick and choose which to you apply this priority throughout the Project process the methodology works best when used as a set of underlying Principles behind a campaign as a whole, the social media, marketing triangle or Triple constraint, tool is a useful framework for all marketers and business Leaders to use as part of the planning when it comes to campaign strategy and Problem solving with everyone involved, knowing that constraints and priorities, Before the problems happen, it can make problem-solving, faster and more aligned.

With the needs of the organization, and one last thing, if you think you can Ignore this and barrel ahead with what you’ve been doing in the past. Well guess: What too, will get chosen for you by the very nature of the process? You’re, better Off being in the driver’s seat, how many do you get to pick you get to pick two Okay, now I’ve got a quick favor to ask. I started my first blog on YouTube in 2007, this past December, I deleted that account.

Why well I want to test the Tactics and techniques that I use for clients on myself, you see each year for Several years now I delete my followers on Twitter and December and I start over I’ve been doing this because it forces me to stay relevant by having to rebuild My account every year this year I decided to add Youtube to the mix, so I deleted the previous YouTube account that I had for 12 years and I’m starting over from zero, so I have a favor to ask.

Please head Over and subscribe to my youtube blog and mention my blog to your nerdy Marketing friends on MySpace and on your CompuServe listservs Thanks again, I hope you learned a thing or two in this article and that you’ll Come back and visit me again:


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

How to create BUSINESS VIDEOS for social media

They can increase traffic, boost conversions and encourage repeat business. Hands-Down social media marketing articles are an excellent tool for brand building, but if you don’t know how to create business articles for social media you’re missing out on all those benefits, not only that but you’re also leaving your competitors with an advantage.

If they’re already publishing articles on Facebook, Twitter, Instagram and you are gets which brand you’re tagger buyers are paying attention to, it’s, not you. Let’s take a look at why articles are essential to your overall marketing strategy and how to use them at each stage of the marketing funnel. What’s up guys, then shove it here, I’m a business owner and investor on my own journey to creating wealth and building my dream lifestyle, showing everything, of course that I learned on this blog if you’re in the same journey join me by hitting the like and subscribe Buttons there’s a reason: 87 % of businesses use article as a marketing tool.

Article drives results. Let’s take a look at these social media. Article stats shared in a recent report by was L 68 percent of people prefer to learn about a product or service. By reading a short article, making it the most popular consumer education tool, 84 % of article marketers say that article has contributed to increased web traffic and 80 percent say that article has helped increase sales.

There’s no question: they’re posting articles on social media will help your business grow, but how do you know what to post what social media sites to use, and even what type of article to create when learning how to create business articles for social media? You want to keep these following best practices in mind. In order to get the most engagement, you need to post on social media sites that your target market use regularly.

For example, if you’re targeting gene expressional consider posting on LinkedIn for 25 to 44 year-old consumers. Look at Pinterest and Instagram, and a few business sells to younger generations, get creative with your articles on snapchat or check top for Facebook, YouTube and Twitter. It usually appeals to a general audience should be posting your articles to these social media sites to help build up.

Your brand’s online presence and when posting your articles be sure to follow the formatting guidelines of each blog and to post directly to the site, won’t cover these on this blog, but Java on Google, as there’s a ton of resources online next is keep the articles short. You don’t need to make articles long, in fact, most have an attention span of only about 8 seconds. After this point, people tend to lose focus.

That doesn’t mean you need to make eight second articles. What that means, as short, is generally better. I wish that was true for some other things opt for one to two minutes for informational articles and less time for entertaining and inspirational content. Long-Form articles have their place and social media environment, but when you’re, just starting out stick with shorter content, also be sure to include your most essential messaging towards the beginning of the article that way, if your viewer becomes distracted 20 seconds in they’ve really readed the most Important content, we’re creating articles and coming up with ideas for what to post think about what would be helpful, useful or interesting for your target market, just as you would win, making a blog, post or other forms of content, keep in mind.

Your buyers have plenty of article content to consume on social media, so you need to make sure that your business for yours are appealing and high quality. There is an abundance of free or low-cost online article creation and editing tools. You can use to create cost-effective business articles. They look amazing, article, powtoon and animaker, a three you can explore to get started links below in the description.

You want to make sure that your articles serve a purpose for all potential buyers, one of the most effective strategic approaches you can take to make articles designed to move viewers through each stage of the marketing funnel. How does each article help your potential customer move through the awareness stage, the consideration stage and, of course, the most important, the buyer step? How do these articles connect, making it easy for your target audience to transition from a prospective buyer through to a customer? By answering these questions, you can use your articles to get results, so we in the stage articles designed to draw in new customers and help build your brand.

These are your top of the funnel marketing articles. Your essential purpose is to make people aware of your business and what you’re selling these articles tend to be entertaining or amazing consideration States articles are meant to answer questions and educate potential buyers about your product or service. These are the middle of the funnel articles that can help prospects, who are looking for a solution to a problem, but they still need to learn more.

These articles are typically educational or informative, a Empire stage article. These demonstrate how your offering is the solution to the problem identified in the consideration stage. So these are your bottom of the funnel articles that you’ll show to buyers who are ready to convert these are more sales orientated and should direct viewers to your landing page. Most businesses fall into the trap of skipping the awareness and consideration stages and go directly to decision stage.

Whilst this can be an effective method for some ecommerce products, that don’t require a lot of thought before purchasing most of the time, you need to build a rapport with your potential customers by sharing value and helping them on their purchasing journey. So there you have it how to create business articles for social article. By now. You understand the positive impact that business can have on your impression to grow your business.

Most of us have a powerful camera on a smartphone, I’m sure you’re no different. So there is literally no excuse not to get started with creating article. I hope you found this article useful. If so, please feel free to smash their like button smash. I do that often, and it’s really awkward marish, but nonetheless, don’t forget to hit that like button, because it really helps the algorithm helps me grow.

My massive YouTube following that I don’t have, but otherwise I’ll see you in the next article


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

4 Ways to Measure Social Media ROI

Also this, I think, determination in small Businesses that they’re like “ There is no way to do this.”, So they love to hear about Roi return on investment. You get asked this too right Right. They end up spending so Much of their time on there, they wan na make sure they’re actually getting something back, Which I totally get right. You’re time is super valuable, you’re doing a million other things and then now social media Is added to your plate? How do you justify the time or the money if you outsource it like GoDaddy Social, You wan na justify that time and money and a way to do that is understand.

Are you getting a return on investment And the good news is there’s a lot of ways to See if you are or not, There’s data analytics metrics, but I’m going to break it. Down into four umbrellas of how to measure ROI, starting with number one brand awareness Cool, how do you Measure brand awareness, So brand awareness can be measured in one way that you’re, probably Already thinking at home, your number of followers How many people are following you More people following you on Twitter, seeing your tweets following you on Instagram Seeing your great photos following you on Facebook and Reading those great captions, The more exposure you have and the more followers you have seeing it that’s brand awareness Perfect And does that count likes and comments, and things like that too Totally So likes comments.

Love shares retweets. That’s just going to help You get in front of not only your followers The awareness there, but your friends and their friends, maybe their family members as well, So the awareness just Spreads like wildfire Spreadin’, the love Spreadin’, the love All right, so digging in On the analytics aspect, It’s easy to see the amount of followers you see the amount of Likes and things like that, is there a step further? We can go to really see the nitty gritty Yeah totally.

So that’s a cool thing. If you have business pages set up, they allow you a clear view of what’s working. What’s not working what time of a day a post works? Well, how many people are seeing It et cetera, et cetera, So with Facebook, you Have your “ Insights” tab And, what’s really cool, is it breaks down a ton of information And they even have a little Information button on each one. So if you’re reading a Metric and it’s like “, I’m not even sure what Engagement rate means.

”, (, laughs, ). You know you click on it. It’ll break down what it is Perfect And Instagram too. You have To make sure you create a or turn your account Into a business profile that way, you can see insights and how many people viewed Your page liked it commented what time of the week you Get the most engagement If you’ve turned your Instagram account into a business page. Let us Know in the comments below Just say, “ I’ve turned It into a business page.

”, So that’s with Instagram Twitter there’s the top tweet. So you can see that in your Twitter analytics as well So go in. There see what Your audience likes, in other words your customers and then have that inform Your strategy moving forward, which will also help you be More efficient with your time and give the customer what they want, Give them what they want, Give them what they want: ( laughs, ) All right, moving on Tip number two: where are we at with that? So tip number two: one Of my personal favorites customer satisfaction And you’re, familiar with This inside your business, whether you have a barbershop Or a car dealership, you can see it on the person’s face that they’re satisfied or not.

I can’t make a frowny face: Aw Darn it I was cuing them up. So one way you can do it. Online with social media is well your reviews. Your customers are going to tell you if they had a poor experience. Or a great experience But make sure you’re Reading those reviews Believe it or not, I still Come across businesses that don’t take the time To read their reviews, I’m like “ Wait. This is a great place “ to see if your customers Are satisfied or not.

” Also what they’re saying when They mention you on Facebook, Right, Especially, you have to Respond good or bad. I know most people will just Respond to the good ones and try to just ignore the bad Ones like they don’t exist, Just give them a response. See if you can make it right, apologize to the situation and move on Totally So again pay attention to What your customers are saying, They’re talking to you online And if you wan na even a Deeper dive into that we have another episode of The Journey on social listening so check it out So cool statistic: I read the other day: actually, a quarter of people who have a positive Experience at a business will go and tell 10 people Both online and offline – That’s pretty awesome.

All right. Tell me What’s tip number three Tip number three is actually Gaining new customers, which is your favorite, I know When I say “ You’re Gaining new customers”, you can picture just dollar Bills in your pocket Make it rain, ( laughs ). So how can you do that with all this social Media and online stuff Couple ways: One: your customers are going to Click on your Google listing for their directions.

I know I do that before Every business I go to because I get lost very easily, But if I’m clicking on the directions, I’m coming to your business and I’m coming to spend Money with intent Also calling Calling you That’s another great way to measure that you’re getting a new customer You’ve already learned. That a lot of customers don’t take the time to call So if they’re calling You they mean business, they are serious about Spending money with you, You got yourself a new customer And so because the Google Listing’s really important Yelp and that “ Click to call” you wan na, make sure I’r sure this obvious that everything is up to date, The right phone number, the right address The hours right.

How many times have you gone to a business? That said it was open, you get there and it’s closed And that’s a bummer Just makes me so sad. So sad, And also besides that, if you have a chance to Speak about your business, maybe “ About You” or add Photos do that as well too and make sure that’s up to date, Maybe you’ve remodeled. Since the last time you had your Yelp photos. Updated or your Google Add that in there spice things up Take some photos, Keep it up to date, so When your customer comes in that new customer, you just gained they’re getting an experience.

That they predicted that they expected Right All right, so we’ve reached The end of our journey, We’re on tip number Four, the very last one: What do you got for us Brand loyalty, Another one you’re familiar With the terminology, but what does it look like online? Well, there’s, don’t worry, It’s not tough math, but well, let’s see how It goes for Justin here All right, engagement rate. How do you measure that? Well, it’s pretty easy.

It’s the number of likes You receive on a post divided by the number of followers times. You guessed it 100 And that’s going to equal Your engagement rate ( mumbles ), Oh no! No! It’s not that hard, So write it down, keep it nearby And when you’re posting Check in do the quick, math And then you’ll determine is that engagement rate Where it should be, And what’s also awesome, About brand loyalty is actually 85 % of customers – 85 %.

I know that’s – almost 100, 85 % of customers will actually Engage with your brand if they’re, loyal daily And when I say, engage they’re going to be liking. What you’re posting commenting sharing on a daily basis And that’s huge That constant, like and That constant, following they’re, going to continue to see their stuff and they’re going to continue. To tell their 10 friends and onward and onward and onward All right, so that’s a wrap.

We just covered four ways to measure ROI when it comes to your social media. Make sure you, like this article, subscribe to the blog and ring that bell. If you Wan na see these articles first, This has been The Journey. Thanks for reading


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

Best Social Media Scheduler (Social Media Management Tool)

Today I want to show you how to use lumely it’s a social media management tool, and I want to show you how easy it is to use. So you can schedule some of your social media posts. There are some posts that you want to keep them upgraded or updated and on schedule, specifically your Facebook fan page. If you’re making sure that you’re getting some posts and every day to show activity, then you want to make sure it’s scheduled.

So you don’t have to go in every day and do it now. If you have a Facebook group, typically in a group, you can schedule them as far in advance as you want. That feature is built into the group, but it is not built in to your fanpage last time. I checked if somebody knows a way they can share below, but I have found myself going in and certain time every day you know making sure I get that post in or I miss it.

So I started using lumely now this one here is a demo account and then I set up for you – and this is what your page looks like when you come in. There is a 15-day free trial, so go in and play around with it, and I’m going to show you a couple of features that I really like about this. It doesn’t only post to Facebook and post to other places as well and, for instance, I like to build my content on YouTube and for me to go into several different places to share my articles.

It takes time I can come in here to lumely and put out the same article on all my platforms at once. Now I don’t go in and make four and five posts a day, I’m strategic. I pay attention to what I want to post and then I put it out on all my platforms at once and it saves me a lot of time. So I don’t want you to think that I’m saying go out and post on all these social media places. Four and five times a day: that’s not what I’m suggesting that you do, that’s being busy, not productive.

I just talked about that a couple days ago. This is being productive. This is saving you time and you’re being intentional, with the content that you’re putting out lumely. Does that for you, this is the first thing that you have to do is go through and set up your account. I did that. I have a article at the end of this article on how to set the account up. So I’ve brought you through those steps, and I made this demo company account now in that account I’m going to go ahead and post on a calendar.

I love this view. I am global. I like to see everything at once, so I can go in and look at my calendar and say: okay on Fridays, let’s go down here on Tuesday. I want to add a post. So let’s do that and I want my post to be posted around three o’clock in the afternoon, so we’re going to build a post from there now it takes time to get this all together but, like I said once it’s there, it goes to all your social Media platforms at once now I’m going to call it.

Let’s say I’m going to do a YouTube article that I made on email, marketing, okay, for instance, and I might label it email if I want. If I want to sort my posts, I can do that. Then I hit next and you just keep going through the steps. Now, here’s where you, when you set it up, you can do Facebook, Twitter, Pinterest, LinkedIn, Google, and I can’t remember what that one was. But anyway, I think I have mine set up right now on Pinterest and Facebook, but I’m just going to do Facebook.

Let’s do both of them Facebook and now it’s saying which board do you want to put it on because of that, I’m not going to put it on there, but well, let’s do that. I have a take that back. I think I have an email marketing board. So let’s go ahead and put that email marketing right there say so I’m going to put an email marketing article out to those two places. So then I hit next and I might say, I’m just going to say email marketing, blah blah blah.

Maybe I’m sharing five steps on how to make your emails better or so more people will open them and right here I can download my article I can go into my article account, get the article link that I want to share and bring it over here. I’r not going to do it right now because it takes time to load it, but just so you see I’ve got emails made about email marketing. I can be intentional about posting something about that.

I’r going to spend a little bit more time. I’r going to talk about. Are you struggling with email? Marketing here are five tips that will help your email, marketing rate open rate go up or something like that. Now, let’s say for the sake of this article. Let’s say I don’t want to share a article. Maybe you want to share a pic with an inspirational quote or something like that, because it’s nice to put those inspirational quotes in there to encourage people, and let’s say you want to put a photo in there.

Well, maybe you don’t have a photo. This is a nice feature, I can go here and it takes me right to unsplash where I can go in and browse and get a photo. So let’s say I want to do a photo with the sunset as an example, and you know just to kind of inspire people and have a quote with it that I type in and here’s some sunset photos, and these are free and you can pick the one That you want, let’s pick that one so then I’m going to insert it like.

I said I started out talking about a article, but I wanted that to come up pretty quick. It takes less time, but you have these right at your fingertips. So maybe you already have a selection of quotes that you’d like to use – or maybe you were talking to somebody about you – know taking some time to relax, don’t get overwhelmed. Sometimes you have to take time for yourself, and maybe you can write a nice post about that and then put a very inspiring photo with it.

So I just want to show you how you can do that so now we’re going to hit next and now it’s going to go to my Facebook, feed or my facebook stories, I’m going to leave it on the feed and here’s what I can do about Facebook As well and again I could put the quote: I could write a big long passage or I could write something about the article in Facebook. You can add more than one picture, so this is where I get to customize each one of my platforms.

Pinterest. I probably need to just put a picture put something quick on it. Not too many words send them to my article here in Facebook. I could put three or four photos to talk about a sequence of something, but I can spend a little bit more time. Have more lengthy text, so I can each one of my social media platforms. I can make the the content fix the platform if that makes sense, but I’m talking about the same thing on all of my different platforms, all right.

So let’s go to the next page, and this is kind of neat on Facebook. You can select a target or audience. Are you trying to select an audience that you’re trying to meet and again? This is something that you want to take a little bit of time. If you’re just trying to hit everybody, then just hit everybody, but if you’re looking at just hitting certain people, you can go ahead and target an age like.

I don’t really want it hit it. You know a 13-year old, so I might up that to 24 or something like that all right and then I’m going to go next and then schedule my post. I can save it as a draft and come back or I can create it right now and or I can schedule it. So it’s that simple and let’s go ahead and schedule it now and then I want to take you back to the calendar to show you what that looks like okay, all right.

So let’s go back to our calendar and there you go. I have to pose. Oh, that’s, not pretty cool. So if you have a certain system that you use for Pinterest, maybe you want to post everyday, maybe Facebook – you have certain days of the week but you’re going to see those little social media logos there and it lets. You know. What’s already scheduled and what isn’t you can also go here and look at the list view which is kind of nice, and you can see exactly what you have posted and you can go in there and edit it if you’d like, and you can duplicate your post.

So earlier, when I talked about setting up lumely, I also talked about I’m going to say this again. Let’s say I have three months worth of posts that I made. I can go in here and duplicate the post and reschedule it for four months later, or maybe I want to do six months of it at a time and recycle everything again. That’s what I love about scheduling that I can sit here. I can take the time I can get it all scheduled out and then once everything is in here you can start recycling everything that you have and it just looks fresh because you know – and I know on Facebook, especially you’re – not getting every single post – that every Single one of your friends is creating.

It just doesn’t happen that way so and if you have a friend, that’s getting a lot of your posts, they’re not going to remember something and post it 90 days ago. Maybe they will and then it must have been a really good post, but in general most people aren’t going to remember – or maybe they didn’t read it fully the last time and they see it again. They want to read it but recycle your content and that’s where the job starts getting easier because you’re getting smarter, you’re working, smarter, not harder lumely.

I love it. It’s very, very, very easy to use, and you have six platforms that you can post to now. A lot of people ask about Instagram they. You cannot schedule a post to automatically post on Instagram, but you can post it and then it’s going to say when it’s time you can schedule it excuse me you can schedule it and then, when it’s time to post it you’re going to get a notification on Your phone or on your laptop, however, you set it up, it’s going to say it’s ready, then you just hit a button and so right now that’s the way.

It is lumely promises that they’re going to make it better, but that’s where it’s at so you still can schedule it, while you’re scheduling everything else. I hope that was helpful. I hope this is a tool that you can use this year to make your life easier and be more intentional, being more focused and give yourself more time for other things. Okay, so again, thank you for reading. If you have any questions, ask them below I’d.

Be happy to answer those for you don’t forget to subscribe to my blog hit that notification tab. I see I post every Monday, Wednesday and Friday on YouTube, so that I can help you build your business, especially in affiliate marketing. All right guys have a good one and I’ll see you in the next article


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

Sprout Social VS Hootsuite (Social Media Management Tools)

Both of them are social media management tools, but there’s a lot of differences and in my email marketing group I had several people. Ask me: what is the difference? These are two of the more popular programs that people use and they just wanted to know.

What’s the difference is one better than the other. Is it just a price thing and it really is they’re both really different, and it really depends on what your needs are and I have started a playlist where I’m reviewing several different social media management tools and you can see the link below so you can go In there and look, but one of the things you need to do before you start, your research is decide.

What am I looking for? What is the platform that I’m using how many times a day and my posting and make sure you even need a platform? And then then, as you start looking, then you can see if it’s meeting your needs and one of the advantages of having a tool is that you can post all in one big chunk of time when you first start out with your new business you’re finding out That, oh, my gosh, there’s all these different tasks that I have to do, and we all do this in the beginning.

We try to do all the tasks ourself and we try to do all of the tasks as daily and what I recommend that you do is start chunking your activities. If you can’t hire somebody to help you if you’re not at that point yet then start chunking. Your activities, and what do I mean by that? What you need to do is decide I’m going to take all day one day and I’m going to post everything into a tool, a management tool where I can put all my posts in there, maybe for the whole month.

If it seems daunting, then only do a month, but you might even say you know what I’m going to do two months. It just depends on how quick you are, but you should be able to get 30 days worth of done in a day, but then they’re done for the whole month. Then you go. Do it again for another month and then in another month. Well then, you don’t have to keep on coming up with new content. At that point, you start recycling in so every 90 days, yep the same posts are going out because people don’t remember what they’re seeing they don’t see, every single post that you put out now.

What you can do to keep it fresh is maybe say: okay, I’m going to recycle everything from three months ago, but here and there I’m going to insert something new and current and that’s okay, but it’s not as time-consuming so that eight-hour job might turn into a Two hour job for you and that’s where you start saving time and that’s where you start building your business, but that’s called chunking your time so think about that for all of your tasks that you need to do for your business.

How much of it can I Chum? I know with articles. I remember when I did my first one. It took me all day long and then I got to the point where I could do two into two in a day and then three and then four and I know people that will sit down and do 20 30 articles in a day. I am not at that point, there’s no way, but they do there they’re so good at it. They know how to focus. They know exactly what they want to talk about, and they just knock them out, and then they might send them to somebody else to post them and everything for them or upload them.

But anyway, that just gives you an idea of what that chunking. Your time is and how that can be a time saver and help you be more organized, more productive, so let’s go ahead and do a quick review of what’s the difference between them. Hootsuite and again, I made a article on each of these to tell you these. You know exactly what they were, so there’s more details, go into the playlist and find them, but basically that ten dollars isn’t true anymore.

I forgot to cross it off, but anyway you. This is the best thing about HootSuite. You have an unlimited number of social profiles. You can put this on as many as you want and and there’s several different ones and you can have access for you and a team member, and this is for their pro account, they’re a bigger account. I think now it’s like twenty nine dollars a month when I just look the other day.

So there is analytic reporting, but with the reporting you do get a free one and then, after that you have to start paying for it. They do have monitoring, publishing tools and unlimited apps that go with it, so you can post on the go. Do it from your phone? It doesn’t have to be from your laptop, so that’s just a quick review of what that does. Alright, so sprout social. I consider it an all-in-one kind of like one-stop shop.

If that makes sense, HootSuite is publishing for you, but they’re not really getting into engage and analyzing things like that and helping you track. People that are following you and things like that. We’re sprout social does do that. They’re. The reporting tools are much more comprehensive and they’re they’re helping you become more engaging as well as just scheduling so that it goes. It goes deeper, but there aren’t as many profiles that it or platforms that it serves.

You can see here that they serve Twitter, Facebook, LinkedIn and Google, so it depends on what you’re looking for so here I have. What does social sprout social have that HootSuite does not sprout, has a cue button for bookmarking and sharing content kind of like buffer does, or you can literally just keep everything in a queue so that you can recycle it and move it around in things like that, Which I love that feature, because I want to recycle my stuff.

It has a CRM tool, I’m for keeping track of your people. What is that? It’s basically a tool where you have a person’s name, I’m just going to say it in layman’s terms. You have a person’s name and anything that you can keep track of them to help. You get to know that person better so think of all the old fashion days, when people would keep like a an index card and put the customer’s name and all the information to help them be able to serve that customer.

So that’s what CRM is and it keeps track of it kind of like an Excel type sheet. It has a very nice design, who’s sweet does not, and all of the analytical analytics are included. Now, I’m going to say free, but they’re included, you don’t have to pay extra to get extra reports. We’re HootSuite will offer you one report in that pro account and this one you get everything, because this account actually sprout social, the lowest account they have is $ 99, where HootSuite is 29, so it just really depends on what you’re.

Looking for now, the nice thing about HootSuite, if you’re massively producing content – and you really need to get it out there and save time – it’s called bulk scheduling and you can do up to 50 posts at a time just hit that button get them out. So if you’ve got a massive amount to do, this probably would be better. The pro account has an unlimited social profile and ass. It’s the pro account I believe it was $ 29.

99. There is an unlimited social profiles I’ll see. I repeated that because many many many of these social media accounts management tools do not have unlimited profiles a lot of times. They’ll say you can only put 10. Some of them are just 3 and the more you get the more you pay. So they right there at the bottom level, they let you have an unlimited amount, which is amazing visually and they were talking about how sprout social is prettier easier to use.

Here’s an example: now this is a I’m going to compare. It really depends on you, but they have like a single column view of all your posts. Ok, so you’ll see Twitter and then you can see all your Twitter posts, so you can’t really see all of them at once. You can just go into one account at a time where HootSuite. No, I like this feature, you can go in its multi column, but you can go in and see all of them at once.

So you see, there’s two different Twitter accounts, two different Facebook accounts and you can see all your posts. What am I posting today? So you can bring up the day and you can see visually globally everything that you’re posting and being a global person. I like that feature, because I want to make sure: okay, I’m really posting well today. Maybe when you were scheduling you might have missed a day or something so it’s kind of like a double check.

You can go back and pull it up in the morning. Okay, we’re good to go and then you move on and do something else, and that would take you all of maybe three minutes all right. So that’s in a nutshell, the difference. It really depends on what you’re looking for. I do have a link for each of them below and, like I said, if you want more details on each one, a more detailed review go go to my playlist, that’s below as well, and it just says HootSuite review and then there’s the social Pro review.

There’s buffer review, there’s sprout social review, there’s all kinds of different reviews down there, but I just wanted to give you an idea of how these were different. Like I said, people were asking and make sure you hit my subscribe button as well. Every day I put out a article for you that will help you to build your business again. It doesn’t have to be affiliate marketing, any business that you’re doing online, all the tools and tips and tricks, and things that I share are things that you will need for your business as well again, thank you for coming today.

Give me a thumbs up if this was helpful. If you have any comments or any questions, go ahead and put those below, and I will be sure to get back with you and again, thank you. I appreciate you taking the time to read I’ll, see you on the next article


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

Hootsuite Review (Social Media Management Tool)

Now your next question may be what is HootSuite? It’s a social media management system and what that means is you can pre-plan your posts and have them all scheduled out so that they post. So you could take a day and plan out all your posts for Facebook or Instagram or Twitter, whichever platform that you’re using and HootSuite will post them for you each day.

So you don’t have to keep thinking about it. So you kind of like when your own business in line you want to chunk your work. You want to concentrate on one thing at a time: that’s kind of a little bonus tip for you and then once you plan all that posting out, you don’t have to think about it again until the next month, if that makes sense, so let me go over Some of the features – and you can decide if this is right for you now.

Obviously I’ve got a playlist. I would like you to hit that link if you’re, researching and you’re trying to look at different ones. I am building that playlist in my blog. I want to go over various social media platforms so that you management platform so that you can go in and pick the one that’s right for you. Many people use it themselves and sometimes they start a business and managing stuff for other people.

So that’s. What’s really cool about these tools, you can use them for your own business or you can actually create a business. There are so many ways to make money online. It is unbelievable. Nobody out there should be without money. If you have a computer and Wi-Fi because you can make money online in so many ways anyway, let’s stick with HootSuite I’ll, introduce myself. My name is Vanessa du Bellay and my blog is called affiliate marketing mastery.

I want you to take your life back and start your own business and create your own income until you, you know even possibly have a passive income so that you don’t have to be a slave to somebody else. That’s my passion and I would love that for everybody. So that’s why I’m here? Alright, let’s talk about HootSuite these some of the features they do have a free plan, most tools that you see out there will give you an opportunity to test it and check it out, and I think that’s great because gives you the opportunity to check out different Plans it can be time-consuming, but before you start spending money, you want to make sure it’s the right plan for you and I don’t blame you.

I was the same way every every penny that you have. You want to make sure you’re investing in to help grow. Your business and you’re you’re smart about it now HootSuite does have a free version, the free version you can put use to social media profiles. For instance, if you have an Instagram account and you post on Facebook, you can plan out all of your posts for only two different profiles. Okay, then, to get more, you have to start paying money and I’m going to pull that up for you a minute.

But let’s talk about the pro account. A lot of people. Yes, go in check out the free version, but sometimes they’re really limited like if you are only posting on two platforms. They also only let you schedule 30 posts and that’s nice, but you only get to go a month out. If you are a little bit more of a planner and you want to do more, then you might want to pay for the pro version and it’s less than $ 10 a month.

I personally used to start out with all those free accounts, but now I kind of go into that lower one, because I do have more features and it does make your life easier now. What does the pro account do you have? It gives you an unlimited number of social profiles and then you can actually add one team member and has analytic reporting it’ll go in and tell you hey. This is the best time for you to post, or maybe some of these keywords that you’re using are really good, or maybe some of them aren’t.

So it’s giving you some analytics and use some algorithms in there as well. The nice thing the bad thing about the free account as opposed to maybe the pro account or more is you can’t do a lot of advanced scheduling like I said, you’re limited and also you can’t bring in a team member. So why would you want a team member? Well, if your business is building – or maybe you post a lot, you could hire a virtual assistant, or maybe one of your teenage children or a friend or somebody in the family to come in and post for you and the problem with that.

Is they can’t, you can’t add them to your account on the free account or adjust the pro account? So you you have to decide. What do I need from this platform? What do I need with my posting? I would suggest writing all that down before you go out and doing your research. Now you may say you know what I’m just checking them out. I’r going to do the free versions, that’s fine, but definitely if you already know you have a virtual assistant hired and you have them helping you, then you definitely need to look at the account that gives you the option to do that.

Now, let’s go ahead and bring up the pricing on HootSuite, as of today it does change. I have talked about HootSuite before and noticed. Oh my gosh. All the pricing has already changed. They used to give you free, 5 free social profiles and they lowered it down to two. So let’s go ahead and pull that up. I took it today as of today’s date off of their platform. They have what they call a the $ 29 account where you can have 10 social profiles.

Ok and unlimited scheduling, so you might think well. Why would I want unlimited scheduling honestly, if you could schedule out like six months worth of posts and and leave it there? It would be so easy now, you might say. Oh my gosh, that’s a lot well, I know people that will schedule out 2 months worth and then they rotate those same two months worth of posts now think about it. Not every person is going to see every one of your posts on Instagram every single day.

So if you, if you schedule out a rotation of posts of 2 months or 3 months, even if somebody’s reading, you constantly they’re not going to remember what you post at 90 days ago. So that’s what makes it nice for the unlimited scheduling that you can go in and recycle the posts you don’t have to come up with a year’s worth of stuff. So that’s one thing to look for it. For obviously it says everything is included from the free plan which wasn’t a lot, but you do get some metrics and you get to do some ad spending on there as well.

I’r not sitting here and I’m going to promote the hundred and twenty-nine and all that most of my followers are new, and I just want you to see that you can go in for free and check these out. So that’s basically that up if you up it above the pro account, you can pay as much as thirty dollars a month, and I just want you to see the different programs here and if you go down, obviously they get pretty big if you’re looking at starting Your own business – this is something that you would need you could actually post for other people, and I want to point that out because I definitely am an advocate for people making money online and I like to give you different ideas of what you can do.

So if you love to post and you’re good at it, you’re like how can I make money posting? Well, you can you can start your own agency and start posting for other people, and you would use a social media management system to keep track of everything. And here you can have 35 different profiles, five users and up to ten. Alright, let’s go back, and let me just give you a couple features. One of the features I like about HootSuite is I’m very visual and I like how, if I can see all of my different platforms, so here’s a picture here, you can actually pull it all up at once and actually see visually what you’re, what you’re posting? What’s coming up and what it looks like from one platform to the other – and I like that feature because again, I’m a more global visual learner and and I’d like to see everything and not just the parts.

And that actually is a good feature of. If that’s how you are now, what are some of the pros and cons? You do have that multi-column stream, where you can see everything that is a pro. Not every social media management system has that some of them you have to go in and just click buttons, and you can see different. You know only what you’re focusing on and you can’t see what’s happening throughout the whole month.

It does have apps that you can connect to it. So if you’d like to be on your phone, there are apps that you can connect to your pro to your business, to your system and you can even post from your app from phone and not only from your laptop now, some of the cons they do provide. You with one free report a month, so you can go in and see. I was just telling you there are analytics and it’s even on the free account.

You can go in and see what’s the best time for me to post what are some really good keywords that I’ve been using and different things like that? The problem is, if you want another report, let’s say you looked at that one report and then a week later, you’re, like you know what I tweaked my post. I made some changes. I want to see how much better I’m doing with those posts you have to pay 50 dollars for that report.

As of today, as of the day that I posted this, so that’s that’s not really good. If you have a small business because that can get pretty caught, you start costing a lot of money. There are no content grabbing extensions, and so what that means is sometimes there’s some extensions out there. That will help you build your business, make better posts and there aren’t any of those that they allow in HootSuite.

You pretty much are confined to their system because here’s another way. Sometimes, when you post, you will go out and make your own shortened links, and I know on WordPress – and I have a system called pretty links that I’ve added to my WordPress and I make pretty links so on that link. I can name it. My shortened link is a pretty link and I can name it YT YouTube. Let’s say I’m giving a free course – and I can say free course, free email course and when I promote my free email course on YouTube, I use that specific link and pretty links will actually track.

How many people are clicking that link with HootSuite. You have to use their shortener and it’s called Ally, o WL. I think it is here yet o WL y al Li and you have to stay within HootSuite system and you cannot track because it’s in their system. So that’s a negative, but it may not be important to you when you’re new to track, and maybe you just want to play with it in the beginning and see so in a nutshell that was HootSuite.

I’r going to go ahead and compare HootSuite some to some of the other systems that are out there so go to my playlist, go below to my playlist, it’s right below and click that, and you can see some of the other platforms now, like I said, I’m Building that playlist, it’s I’m, always going to be adding to it. So if this is something that you’re seriously doing some research then keep that link handy.

Of course, I offer you I’m going to offer you a free course as well, where you can go in and step-by-step see. How can I build my business go ahead and click that as well, and then I’ve got the link to HootSuite there. It’s not an affiliate link, I’m not an affiliate with HootSuite. I just want to let you know that I’m just trying to give you some information so that you can go out and start comparing the different systems.

So until I see you again, hopefully that was helpful. Give me a thumbs up drop me. A comment. Ask a question: if there’s something else, you want to know again, that was just a review. It was not a tutorial. So if you want more information, you want to see what it looks like hands on just hit. That link to HootSuite and you get your free trial and they’ll have all kinds of training on there. For you,


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

The FORMULA To DOMINATING Social Media Become A HUGE Brand Or Influencer FAST

So I hope you’re ready read this article to the very end, because if you don’t it means you’re, not serious about life, you know series about money and you’re, not serious about self-improvement, so just check out the whole article. If you’re new here like I’ll subscribe, we talked about marketing, affiliate marketing, social media, everything how to make money everything.

Ok. So, let’s get it was like um, so the first tip to becoming like a massive influencer, and these are like the most guaranteed steps and back backed up by data. Ok and you’ll see this in a second, so I think it’s going to be like five steps. You’ll see, ok, I’m going to get started here, um first, you want to be omnipresent and what’s omnipresence, alright and a lot of this, if you guys follow me for affiliate marketing, a lot of this has to have to fill it.

Mark me: OK um, and this is an angle with using a personal brand. Okay, you can’t just post other people’s content. It could work like that, but there’s nothing more powerful than building a brand, and you guys see this time time again like, for example, what are the biggest influencers that you like personally leave you in the comment section down below. Also, if you guys, like this article, let me know and I’ll make more of them, but leave me a comment section down below influencers that you like.

Ok, maybe some of the other people see that and they’re like. Oh I like that influence or two but anyways um. You want to be omnipresent. Okay, you want to be across all platforms, so set up shop set up across all platforms, alright and then next, what you want to do is you want to create a ton of content around one niche. Okay content is king, alright and why it needs to be around one issues: cuz, that’s like the people you’re attracting okay, um, also, maybe even before that might might have been backwards or the way I said in my thing up, but you want to have something to Sell you only have actually a lot of monetization to make it work that you want to actually have it like this and what that is.

That’s um, that’s a value ladder, so you want to have something mid ticket, high ticket, low tick and free okay. You want to have all of that. Okay, do people want the free stuff they get value from you there you also collect their them as a lead. Okay, setting up all this stuff is very easy. I don’t know why people get overwhelmed by technical stuff. I taught myself on a code very, very young. If you are older and you don’t understand technical technical stuff, it is hard to teach their old dog new tricks, which is honest-to-goodness truth because neural plasticity in the brain it like hardens or it’s harder to learn new things.

But that’s okay! You can just like it’ll be a little harder. You can learn. Just read some turtles or something, but basically, when I’m talking about autoresponder email, collector service for getting stuff for free, but then you wan na have something low. Take it meant to get high ticket is selling you can do affiliate offers. You have your own offers. You have merch down below. You could have ads with if you’re doing, YouTube and stuff.

Like that on your website, you could have ads so you’re not going to make a lot as much money from ads, so you can make with other stuff. But after you have something you’re selling you’re, going to look back at everything that you created. Okay and you’re. Going to find a couple winners, things that got insane engagement insane read time if you’re using YouTube insane click their rate. If you get that statistic, usually with YouTube and typically YouTube, is the best platform to use, but why it’s so good to be omnipresent, especially using Instagram, Pinterest, Facebook, Twitter and YouTube.

It’s so good because you can get in front of your whole market easier and repurpose content, okay, and what, when you get content that does super well on whatever platform. It is use that platforms ad network and all of them have their own ad network. You put in like 10 bucks, okay, find your best content, the top 3 on that platform for that month. That did the best. Ok and you boost it. Okay boost – and this is how you extremely get more money.

You grow through the roof because of your promoting your best content out there. Everything else is just a freakin test: okay and there’s so many details and methods that go deep, deep, deep into each one of these. How to sell super well how to get actually make great content, how to actually like brand yourself correctly. How actually do advertise in which I live, no actual courses. You can check them out if you want that.

I just dive deep in all that, if you want to actually get great great results with selling or getting high click-through rates and how to monetize and ways to make crazy, crazy money and crazy strategies and funnels. But the next thing it is. Let me see you here: oh oh, this one’s powerful. Okay, so you boost. But another thing is: you can retarget okay and why retargeting is powerful as you’re new on there’s warm there’s cold, there’s warm there’s hot traffic, so basically hot traffic’s people that have engaged already with you? Okay, so you can retarget if you connect your cell, your social media, that you’re on you’re on lots of um, so each social media you have to connect to that that networks dot ad network to that social media.

You just connect them. Okay, together, usually it happens automatically. Sometimes you have to connect it, which is usually YouTube in Google, so especially that one, the other ones automatic. You can just retarget people that okay read some articles, people that are subscribe to you, people that are engaged with your content. Okay, I’m talking like Instagram or Facebook or Facebook or Twitter Pinterest is a different one ones that do super.

Well, you can take that content and you can just put some ads in it and boost it, and you know get put out there and people going to repin and stuff, but anyways you can retarget people whatever you’re selling, that’s hot traffic. Okay, a lot of people like to do cold marketing, which is the worst marketing out there. You have to be like a super psychological expert, and you have to have a huge funnel that monetizes everyone like crazy.

Like I’m talking, you you’re, like you, got a funnel like selling the most high-quality products ever super high ticket stuff in the back end monetizing, the back and like crazy you’d, have to really all know the advanced stuff. To do that, you can take my courses if you want to know how to do that. Well, anyway, you retarget and then the next one is. Let’s see I have notes here. Obviously, right, let’s see you could have three funnels in place when you’re monetizing, not just one, but you could have like multiple tips and people.

Another one is whatever content. Outperforms other content boost it. It’s basically testing around yep. So social me is basically like a testing ground, okay of content, and once you get ones that are winners, you boost it, okay and then you’re always running and retargeting at sending them to your stuff, you’re selling and then people when they’re reading your content. Anyway, you are making money you’re selling, so okay, very important next is build your list.

Okay and then the last one. Okay, so build your list huge huge and that’s when you basically and there’s stuff that, like I’m talking growth hacking, I could dive into that. But I’ll have a mini course on how to growth, hack and stuff, which is the most powerful way to actually get people to share your content and accelerate your growth like to go viral okay. So that’s just like the easiest had the biggest hack to growth.

But this is a huge attack. Right here is just boosting like your best performing content, okay, the the platforms and people who actually built social media platforms. They don’t understand this, but us marketers do okay. This is like the fundamentals of everything is cold, warm and hot traffic and selling stuff okay. But this is the strategy for social media specifically make content on the testing ground final works boost it, okay, build your list with giving stuff for free, sell your stuff, whatever it is you’re in okay and the last thing is – and this is the funnest part right – Collaborating okay: you want to collaborate with other people in your niche to grow.

Big! Alright, if you guys are still reading this article to the very end, oh props, to you, okay, you are truly truly on track. I remember I would read tons of articles till the very end. Okay, when I first started and dude now, look at me like straight up. I am making thousands per day with the Philly marketing if you’re new here and you don’t know that I’m in the health niche I’m in sweepstakes, I’m in other news.

I won’t go into I’m in this niche and yeah, like I’m, making a lot of money doing this, and when I first started dude, I had nothing okay, but I just would learn every single day, and that applies to strategy down the road multiple times. Finally, I succeeded, and now I want to go up to bigger ventures like actually building like social media platforms and stuff with developers, and I want to it’s like kind of secret stuff in the works.

But anyway, that’s my plans down the road, but right now I want to build up my personal personal brand to network with you guys. So I appreciate all your guys’s support. I love talking to you guys can’t wait to meet you guys in person someday, because I got a very big plant but anyways um collaborating is the last one: collaborate with people in your niche that will help them grow that’ll help you grow and you make it About them, you don’t make it a selfish reason like about yourself, but you make it about them where you guys want to like grow together.

Okay, so that’s like the secret um. I hope you guys enjoyed this. You want more of this content. Let me know down below by commenting I want more or by commenting social media secrets, okay, so check out the other articles check out the new stuff in the description and peace out.


Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!

 

Categories
Online Marketing

6 reasons why social media is for food and beverage brand building and not for sales!

Social media is constantly changing. It used to be a one-to-many blog brands would publish links, photos and articles On digg, delicious reddit and later facebook, twitter, pinterest and instagram and could Drive a high number of leads and sales when we first started using social media. There was less content, less noise and people were willing to click on almost everything.

They saw in their news feeds then, like we always do. The marketers showed Up and we ruined a good thing. Sorry, if that offends you social media, marketers Out there, but the truth is the truth. Anytime, we get a beautiful thing. It’s very Often marketers and advertisers that ruin it. There is now way more content on social media. Platforms than folks can consume and a huge amount of that content is sales driven posts.

And ads if a post doesn’t look organic, interesting or useful people now just scroll right past It as traffic sources, twitter, facebook, instagram, And pinterest have become so challenging to drive organic traffic from that it’s now. Rare to find a brand that can use social media solely as an organic source for leads and Sales, the organic clicks are just so much harder. To come by now, social media is now a one-to-few blog.

It’s only the brands who can afford to create Ridiculously amazing content or who cultivate one-to-one relationships with their fans, can Succeed organically: it’s the brands and companies who provide Personalized social media experiences for their fans that are succeeding on social media And please know in this context I am talking 100 % about organic authentic relationships. This has nothing to do with paid promotions.

Paid posts or ads on social media platforms pay to play is the reality on facebook and Instagram now and all the social media platforms have advertising platforms available for those Who can integrate paid into their marketing mix and can afford them? You can still kind of get decent organic growth. On platforms like pinterest, twitter, YouTube and linkedin…, but don’t count on that forever. Either With that said, let’s talk about six reasons: That engagement is the future of social media.

Social media is often seen as a solution to Every marketing problem: it’s fine for certain aspects of marketing; Like brand awareness, but here’s a little truth for you, social Media is not going to help you achieve every business or marketing goal that you have. If you aren’t diversified with your marketing. Mix you need to get on that yesterday. I’m talking about that email list. That’s collecting! Dust in your mailchimp account and that sad SEO consultant who you stopped inviting to Your weekly meetings, because you we too busy working with pseudo-influencers, who don’t Actually move any needles, social media influencers are the fyre fest Of marketing.

.., i’m just going to put that out there and let it fester… Still many people still want to know how Social media relates to driving traffic buckle up. Here’s a little more truth for You organic social media is not going to be a good traffic driver for most brands. Today, Or for the foreseeable future spraying and praying with your marketing messages. Across various platforms might have been an effective way to drive clicks from digg reddit And delicious, but it’s just not an effective strategy anymore with the platforms we’re Focused on and for me, that’s just fine, because I’ve always used social media as an engagement.

Blog, not a lead generation tool. Now, if you can get your head right with this And if you can quit expecting to move mountains in a week, it can open up some great new opportunities. For you, that can give you an advantage over your competition. For instance, customer service is well-served. Via blogs, like facebook, messenger, instagram, direct and twitter direct message, consumers are heading to these blogs.

1St In many cases to be heard by brands, they buy from and you’d be wise to embrace it with Them social media is the first place a lot of people. Turn to for customer support and more and more people are using social Media to get help from brands folks are not only using private social media. Blogs such as facebook, messenger, instagram, direct messages or twitter direct messages, To reach brands for help, people also leave comments on posts on facebook.

& instagram and reply to tweets to get help think about this being responsive on social Media prompts customers to purchase while ignoring customers does what you might Imagine it brings about less brand loyalty from customers. That’s enough evidence to make you care about. How customer service in integral to social media and if it doesn’t well, you might be dead. Inside I think about all the opportunities that have Been opened up to me by just having a conversation with a potential customer, whether they’re Mad sad happy upset whatever it is, there’s so many opportunities to provide more Value, it’s easier to help your customers on social Media, so you have no excuse not to be doing this, and the platforms are aware of this as they Are developing more customer service tools every day to help brands respond to their Customers, you want some examples, you can let customers send you a direct message.

On twitter, without them needing to follow you or you needing to follow them, you can send automated welcome direct messages. On twitter and prompt folks with the best ways to reply, you can manage all of your facebook messenger And instagram interactions in one unified inbox, you can use smart replies to automatically Answer frequently asked questions for your facebook page organic reach on social media has fallen so Low that social media has become a less viable blog for traffic across the board for most Brands brands are reaching fewer folks on social Media and getting less traffic from social media PERIOD, many big brands have seen a huge fall in facebook.

Referral traffic, in particular some by 75 % or more, the amount of content on social media has Increased to a point where it’s well beyond what we can consume, each social media post is less and less likely. To be seen over the past couple years, we’ve seen a 10X Increase in posting from brands because they are trying to break through the noise of all The additional content being posted, but people simply cannot consume more content.

Consider this as a weak example with math If 100 posts are published per day for every social media user, but each user can only consume 10 posts per day, each post has a 10 % chance of being seen now, if the number of posts published per Day increases to 1,000, but each user can only consume the same 10 posts per day. Each Post now only has a 1 % chance of being seen because of… Math. This is, in effect, what Has happened to organic content on social media over the last few years, facebook organic reach fell to about 4 % throughout 2016-2017 and is now well well under 1 % per post, because facebook continues to tweak its Algorithm to prioritize posts from family and friends over brand pages, so social media is losing its potential as An organic traffic blog as more and more content is posted on each platform by brands.

Who are posting more content, so their content can possibly break thru. The additional noise From content being posted by other brands, who are posting more content, so their content, Can possibly break thru the additional noise from content being posted by other brands? Who are posting more content, so their content can possibly break thru. The additional noise From content being posted by other brands, who are posting more content, so their content, Can possibly break thru the additional noise from content being posted by other brands? Who are posting more content, so their content can possibly break thru.

The additional noise From content being posted by other brands, who are posting more content so…, the point is organic traffic from social Media has been going down for years, you’re just not going to get the reach or Visibility, you did in the past as brands and marketers. You have no choice but to adapt. While social media has been the dominant platform. Over the last 5 to 10 years, social messaging apps like facebook, messenger and instagram Direct are growing much faster than social media platforms.

There are now more folks using the top four Messaging apps than people using the top four social media sites, the rise of social messaging signifies a change In folks’ behaviors and preferences towards more personal one-to-one communications, when folks view social media, they are no Longer, just thinking about the posts on their news, feed, they’re, also thinking about reaching Your business for customer support through twitter receiving timely information or ordering Products through a facebook, messenger chatbot and all the other communications that come Through these messaging apps brands that only push out marketing content, On social media will miss out on this massive opportunity to serve customers in meaningful Ways and might be left obsolete on social media engagement is a key indicator of the quality Of your content, does your content elicit positive responses? From your fans for the social media platform, algorithms to prioritize your content to be Seen and heard on social media organically, you must create content that engages your Fans the number of engagements on your social media Posts highly influences the number of people who will see them if lots of folks engage with your content.

The platform algorithm will take it as a sign that your post is interesting and will more Likely show that post to more people, I learned a long time ago that the shorter Path to success is learning what those who you depend upon for your success need to be Successful themselves and to help them get there, so it might help for you to step into the Shoes of the platform for just a second: what do you think they need to be successful? They need attention and eyeballs.

https://m.youtube.com/watch?v=-yEQmoad1nU

They need people to linger on that page where They are displaying ads, they need people to be captive to their platform. Now what keeps users captive on their platform? So they can sell more ad space. I’ll give you one guess…! It’s interesting! Engaging content, if you go look deeper into this and study The search algorithms on these different sites, you’ll get a lot more information, but to boil it down if there are just a few Interactions or a lot of negative interactions on a piece of your content: the social media Algorithms will assume that it’s uninteresting irrelevant or not useful and show it to fewer Folks, so the more positive interactions on your Post, the more people you will reach on social media, ok.

… I feel like i’m beating a dead horse. At this point either you get that or you don’t if, after this explanation, your ultimate goal – On social media is still, traffic leads or conversions. It’s tough for the average brand But if you break it down to what’s going to drive, traffic leads and conversions, it’s still Engagement, that’s your top priority. It’s not rocket science here, folks, the more Interactions, a brands content has overall the higher the traffic to its website.

So how do we get there if you think about The kind of posts that get interactions you can’t be lazy and just post a bunch of links. You have to do everything you possibly can To get those interactions and engagements up and that’s a new article i’ll need to make if there isn’t a strong direct revenue from Social media, why waste your time? The primary reason to be on social media is To build your brand through engagement, brand-building is important because a customer’s Journey with brands is almost never linear.

Most customers rarely go from an instagram Post to your website from the link in your profile, ( by the way “ link in profile”, is A joke cut it out. ) then, to your checkout to purchase it’s more. Like someone hears about your product, Through a friend on the same day that customers sees your facebook, Posts enjoys the content later they reference about you in a blog post, the following week, the customer searches on Google and see your brand via a retargeted ad, maybe they recognize your brand and tweet You a question about your products, you replied to them promptly and then they Decide to order the product from your website now this is a simplified version of an actual Customer journey, but it’s still a good frame of reference next.

… Why else is social media? Important 85 % of folks have to see something on social Media more than once before they will purchase it, but don’t overdo it. They will also unfollow You, if you post too many promotional messages, so that’s a delicate balance there by engaging your customers through timely Customer support one-to-one conversations and interesting or helpful content. You can Strengthen your brand image, then, when these customers are deciding, if They should purchase or continue to purchase from you, this brand equity that you’ve built Up can help win them over social media interactions, increase customer Loyalty, consumers who engage with their favorite brands On social media have stronger relationships with those brands than consumers who don’t Engage at all, they have a better opinion of the brand they Leave more positive reviews, they stay loyal and keep being paying customers longer and Then also they recommend the brands more to others and that third-party validation is gold for A brand when customers trust your brand they’re more Likely to give you their email address, attend a live event or purchase your product when You ask them to Subscriptions stroke, my ego and they also Go a long way to increase my discoverability here on the Youtube.

So if you like this article and you want to Part of making all my youtube dream come true. You should subscribe Beyond that. I want to know what you think: So I can create the content. You want to see, Leave a comment for me or let me know what Questions you have, I check them every day and will be quick to Get you a response. I appreciate you reading I’ll, see ya in The next article

Hire a professional to manage your website! Find out how much it costs in the video below.

 

Categories
Online Marketing

How to Storytell on Social Media

How do you effectively communicate your brand Story so that you can stand out from the competition and be the brand that always captures People, ’ s. Attention and interest Storytelling on Social Media is one of the Top strategies that personal brands and business brands can use today to stand out and build Influence within their market niche, Its not new a strategy, its been around for Many years and companies like Apple and the Hollywood movie industry have been using It to create their biggest success stories, So how do you effectively use storytelling On social media to build your brand In this article, I will give you a simple 4 Step formula to use in your marketing to clarify your message and capture your clients: attention Hi.

I am Pavlina Papalouka founder of AwakenSpace Education, coach and speaker in Entrepreneurship, Personal Branding and Personal Development, And I help people become the No1 Authority, Personal Brands in their niche, so that they Can attract more clients, get higher payment, increase their sales and create unlimited Opportunities Building your personal brand, the right way, Can take you from being invisible in your market going after clients and opportunities? And never making enough sales or getting paid too low for what you offer to attracting Too many clients and opportunities which can translate to higher sales and profits for You and your business They way you brand and position yourself in The market is very important And one of the most powerful strategies – For building your brand is storytelling on social media by creating valuable educational entertaining inspirational content in the form of article articles, photos and simple Social media posts, So how do you effectively tell your brand Story on social media so that your customers listen.

First, you need to realise that when you try To be too many things to too many different people, you confuse and you loose. If you make your customers think too much And too hard to understand what you do again, you loose One of the greatest skills in marketing and Branding is knowing how to keep it simple and have a clear message that makes people Ask how can I get your products and services Here? ’ s an example from Apple computers In 1983, when Apple launched their computer Lisa, the last project, Steve Jobs, worked on before he was fired from Apple Jobs, released Lisa with a marketing campaign that consisted of a nine-page ad in the New York Times explaining In detail the computer, ’ s technical features, Nine pages of geek talk that nobody could Understand The computer flopped Jobs was let go from Apple and went to work.

For Pixar, a company that told stories through animated movies, There, Jobs learned the art of Storytelling When jobs returned to apple after running Pixar Apple became consumer centric and clear in their communication. The first campaign he released after returning To Apple consisted of just 2 words Think Different.The campaign was a huge success and The rest is, history, Apple was able to connect to their customer Through a simple message that told a story that their customers wanted to hear, How do you apply this in your business and Your marketing Here, ’ s a simple 4 Step Formula: Step No 1.

Your Customer is the Hero, Realise That your Customer is the Hero of your Story, not your brand. This is where most brands get it wrong. They make themselves the hero of the story. In whatever they post on social media or in their ads, they go into ‘. Look at how great We are ’ mode and they put people off. Instead, you should determine who your ideal Client is know their profile and always make them the hero of every post.

You make every Ad, you create every story. You tell When Apple realised this. They stopped featuring. Computers in their advertising and started featuring people who were standing out from The norm, The type of people who were the innovators The rebels, the ones who thought differently, the ones who changed the world. The hero of my story, is the Entrepreneur who Is looking to get the right mindset, skills and tools to grow their business and create Financial and lifestyle, freedom or Entrepreneurial people looking for the right ways to start A business Step, No 2.

What is your hero? ’ s, problem. What do they want And who is opposing them in getting what They want You need to identify your hero. ’ s! Problem! Not only their external problems but more their internal problems and feelings, their Challenges what they are looking to achieve in life and what is stopping them from achieving It And then address these problems in your content. And advertising When Apple realised that their client wanted To be seen and heard wanted to be seen as hip, smart and cool and different from the Norm people started listening, The hero of my story wants to learn how to Use all the online tools more effectively to increase their sales and income and create More lifestyle and financial freedom: What is stopping them is the lack of the right Knowledge lack of the right mindset and lack of the right community, mentoring and network, And we help them solve these problems and limitations Step No 3.

How does your brand come in as The guide Customers – aren, ’ t looking for another hero, They are looking for a guide. You need to position yourself and your brand As the guide that gives the hero the solutions to their problems and shows them how to get To where they want to go Apple offers the solution through computers, And smartphones My brand offers solution through seminars and mentoring programs And Step No 4.

How does your hero? ’ s? Life! Look! Like after they have come into contact with your brand Don, ’ t assume that your ideal customer knows How their life will look like or feel like after they buy your products or services, You need to show them or tell them how their Life will change Stories of other clients, transformations and Results really help in amplifying this step. When you use these 4 Steps to clarify your Message who your hero is, what is their problem? How do you come in as the guide and How does their life look like after they have used your products or services and then use This formula, in all your advertising and content, you will experience how your business and Brand will grow and how easy it will be to explain what you do and what are the benefits.

This is Pavlina Papalouka. Thank you for reading. If you want to know more about how I can help, you clarify your brand message: create powerful Content and tell the story of your brand on social media so that you can increase your Sales grow your business and build a powerful personal brand. Look for a link around this Article and get in touch with me and my team Until next time make sure you subscribe to stay updated with my new content and articles, and, let me know in the comments below, if you have noticed, Brands that effectively storytell and what you love about their brand story.

Hire a professional to manage your website! Find out how much it costs in the video below.