Tag: gillian perkins social media

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Online Marketing

Buffer Review (Social Media Management Tool)

What exactly is that social media management is a tool that you use to schedule your posts on your social media profiles ahead of time, one of the things when you start at your new business. You have this list of all these things that you need to do. There’s this, I always say, there’s all these pieces of a puzzle and you need to put them together and every person needs to figure out what works best for them like.

How am I going to schedule my time, one of the things when you’re scheduling, instead of looking at every day, I need to do ABCD and E to start looking at chunking your time. So once you understand what those puzzle pieces are, then you can start chunking that information you’re not really going to know all of that in the beginning, and just all you just keep learning all those pieces if that makes sense, but one of the things you’re doing Is posting whether you’re posting making YouTube articles because you want to promote your business with search engine, optimization or you’re? Doing your business using social media? There’s two different kinds of marketing: this buffer is for people, that market went social media, so you’re marketing on Facebook or Instagram Twitter.

Those different things that you’re looking for engagement, okay and maybe you’re bored, maybe you’re posting ads or things like that. So buffer is a system where you can go in and schedule ahead of time, so I’m going to Chuck my posting, so I might take one day every month and let’s say I want to post four times a week in my Facebook on my Facebook. Maybe I want to post five times on Instagram or daily or whatever it is.

You can go in and post for the entire month and just sit there in one day and knock it out. Now you might say: well that’s a lot. That’s like nine post day! Well, you can use the same post for your Facebook as you do Instagram, and that’s what you’re going to see what’s really cool about buffer, you can kind of go to different platforms in one one push of a button and that’s what I love about this one.

All right, so, let’s look at some. The first thing I want to jump into. I know everybody first thing they want to know is well how much does it cost, because, especially when you’re new you’re, always pinching, pen and you’re, always looking for that way to make money online and not spend any money? But I want to tell you – and we all fought that way in the beginning and then the more you dig in you find out.

Yes, you do have to spend money who need certain tools for your business and that’s why I wanted to do this series on different social media platforms or tools, because I want you to really research and pick the one that’s best for you and they’re all different. So I’m not doing a tutorial, we’re not going in and I’m not showing you how to use it, because every single tool, every single one of these platforms, that I’ve been sharing they go in and they’ll, give you a tutorial and teach you how to do it And most of them give you a 30-day free trial or two week free trial, so you can go in and and do it for free.

I do have a playlist that I am creating. The link is below where I have all of these different social media tools, management tools that I’ve been reviewing they’re all there. So if you like, what you see – and you want to look at other ones – then hit the playlist link below, doesn’t cost you anything just go down there and look and see what else is out there and again I don’t have everything on the planet down there.

I’r just building this and as I find them, I’m offering them to you, so you can see which one’s best for you, because I think understanding and getting the one that’s best, for you is the most important thing in your business without going out and wasting a Lot of money, so this one here when I went to look at the pricing it there is a free account, but I want you to look at right away. Everyone says: oh, it’s a free account.

I’r going to take that before you even do any research. I want you to decide how many platforms, how many of my platforms do. I want to schedule my posts on and then what does my schedule look like, and I want you to do that before you even start digging into these okay, and this is why look at here it says: pricing, free, okay, so it’s free for free who doesn’t Like free, but one, you can only be on three social accounts.

Now you might say. Well, you know what I’m only on two, so that works. Excellent three is not bad, that’s not even a negative, but another thing. It says one user, that’s fine to your one-man, show right now. You don’t really have anybody that you’re hiring. This, isn’t your business where you’re out posting for other people, one is perf. This is the thing you need to look at. You can only schedule 10 posts.

A month, that’s not going to do you any good, you might as well be scheduling daily because you’re going to be getting on there every other day scheduling those 9 posts that we just talked about. So I personally, if you have that information laid out, I think the pro account looks better, because here you can go on to 8 different social accounts and again you may not have a let’s stick with the two.

But if you go down, you can schedule a hundred posts, so you probably could schedule six weeks out if you’re doing nine posts a day four on Facebook, five on Instagram, you could schedule out and not add six weeks and get that knocked down. So, look at that. You want the tool to help you, you don’t want it to become frustrating and one more thing that you have to read. So what you do is you post out for six months and then put on your calendar? Okay, I need to do this again.

Another chunk of time this day, I’m going to dedicate to it six weeks from now, and that’s all I’m going to do all days, get my posts on there now something that buffer does. That, I think, is another big big plus is they are known for their queue and you’re like well? What does that mean? They have a queue where you can keep all of your posts and you can recycle them again, so that is a plus some of these social media platforms do not allow you to do that.

There’s some different. You know situations so you got to read for that kind of stuff, but this one does you’re able to do that. Now. Here’s a picture. I told you, it was like a button that you just hit. Well, you could say: look I’m on Facebook and Twitter and LinkedIn, and I want to post this one thing on the all three account. So you make your posts down here and then you go. Okay, click! Click! Click! I want to put it on all three of them and then down at the bottom.

You schedule it on this certain day. Now, typically, if most of your followers probably aren’t on all of your accounts, but if you’re somebody that maybe a lot of your followers are, then that might not be something that you want to do is post the same thing. Three times you got ta, you know pay attention to your audience, but a lot of people tell me you know what I don’t have the same people following me on Twitter as I do Instagram it’s two different groups of people, and so, if that’s true, then just Click it and put the same post, but look how easy that is, and then it goes into a queue like a list where it saves it, and you can go back in and recycle it now.

You might say. Well how often should I recycle my posts? I from what I’ve read you want to take recycle every two to three months. So if you have three months worth the posts, just go back in and recycle them again, and maybe you can mix them up and maybe add some new stuff. So this isn’t something you’re going to constantly be doing so then, when you go back to that chunk of time where you say today is posting scheduling day, it gets easier and easier because you’re just adding in some fresh information and recycle information and recycling, some old Information, so that’s where this online business stuff starts to get easier, because a lot of the foundational work that you have to do is in place and ready for you to keep using it.

So I just wanted to give you that one little tip all right. Here’s an example of how you schedule you can go in and say these are the exact times that I want to schedule and on the exact days, and you can go in there and change it up like I said you might look at your analytics and it Might say you know nobody is looking at your stuff on Sundays, nobody’s even clicking it. Well, maybe you won’t post on Sunday after that, or maybe only post once that day, just to keep your posts going and fresh.

So those are things to look at now. I’r going to show you the pros and the cons and remember I have been going over some other already. So let’s talk about the pros and the cons of using buffer a pro, it’s very easy and simple to follow. Once you go in there, you can use that free account and, like I said, if you’re serious, you already know, you’ve gone in and used the trial account. You know this is what you want.

I highly recommend you move up to that that next account for $ 15 a month and it’s very good with scheduling. You can do it throughout the week and you can adjust each schedule for every day. So you don’t have to go in and say and every single day I’m doing the same thing. You can change it up here and there and it has very limited analytics but it’ll be enough. Remember buffer is not a one-stop shop like sprout social sprout where sprout social, sprout social is a one-stop shop and it does everything it gives you like who’s following you, what kind of engagement I mean it really goes into detail if you’re only looking for a place To post to get that one job chunked and you know off your plate every day, then this would be a good, simple format.

So you have to think about your needs. Another nice thing you can use different extensions that will make buffering even easier chrome has different extensions that help with some of these social media platforms and buffer allows you to use those extensions. Now I added a few other things. Some of the social media like which one was it HootSuite, does not allow you to use shortened links for your posts.

Sometimes people like to use a shortened link and then they like to track it on their own, maybe through pretty links or something like that off their website. And again, if you don’t know about all that, but if you’re into tracking this one will allow you to use outside shortened link programs where HootSuite will not allow you, they want everything to stay internal. So if that’s important to you, that’s a plus, it does have a queue where at list Q means list where you can keep all of your posts.

So you can recycle. So that’s a plus, and you can also go in and repost or retweet Twitter as retweets is like a repost. You can do that on Twitter as well as of today on here now. There could be more features that are at it beyond what I’m talking about today, but those are some things in a nutshell. Now, let’s go down to the cons, the analytics are very simple and that to me it’s not really a negative, but if you’re really looking for some in-depth analytical stuff, then this program is probably not for you again and I just talked to just said it a Moment ago, it’s not like an all-encompassing one-stop shop for all your social media stuff, it’s think of it think of buffer more as a scheduler to save me, the time and hassle that I don’t have to go into every Platt form every morning and do all my Scheduling for the day, I can do it at the beginning of the month and knock it out for all my platforms and then just do it one once a month and chunk it.

Okay, so there’s buffer down below, like I said, I have a link for a playlist. I have a link to goes to buffer. I do not have an affiliate account to that. I’r just trying to give you some help. You with your research. There is a guide to earning income online down there if you’re, if you’re, looking at this and you’re like wow, I don’t even have a business online, never thought about that, but I’d love to post all over the place.

Well, you can. This is something a tool you would use for your business to help you there. So god, you know, there’s a free guide there to give you some information and, of course, subscribe subscribe to my blog I post every day, and I want to thank you for making it this far and reading the article. I hope it was helpful. Give me thumbs up if it was or comment. If you have any questions, if you have information, add I love when people read it, who might be an expert with buffer? I’r not an expert.

I just did some research to give to you, but if you are an expert, you have more information. Add by all means. Do it that does not bother me because again, I don’t know everything and I know a little bit of everything how’s that not a lot about one thing: alright, so there you go again. Thank you for reading and I’ll see you on the next article.

A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

Hootsuite Review (Social Media Management Tool)

Now your next question may be what is HootSuite? It’s a social media management system and what that means is you can pre-plan your posts and have them all scheduled out so that they post. So you could take a day and plan out all your posts for Facebook or Instagram or Twitter, whichever platform that you’re using and HootSuite will post them for you each day.

So you don’t have to keep thinking about it. So you kind of like when your own business in line you want to chunk your work. You want to concentrate on one thing at a time: that’s kind of a little bonus tip for you and then once you plan all that posting out, you don’t have to think about it again until the next month, if that makes sense, so let me go over Some of the features – and you can decide if this is right for you now.

Obviously I’ve got a playlist. I would like you to hit that link if you’re, researching and you’re trying to look at different ones. I am building that playlist in my blog. I want to go over various social media platforms so that you management platform so that you can go in and pick the one that’s right for you. Many people use it themselves and sometimes they start a business and managing stuff for other people.

So that’s. What’s really cool about these tools, you can use them for your own business or you can actually create a business. There are so many ways to make money online. It is unbelievable. Nobody out there should be without money. If you have a computer and Wi-Fi because you can make money online in so many ways anyway, let’s stick with HootSuite I’ll, introduce myself. My name is Vanessa du Bellay and my blog is called affiliate marketing mastery.

I want you to take your life back and start your own business and create your own income until you, you know even possibly have a passive income so that you don’t have to be a slave to somebody else. That’s my passion and I would love that for everybody. So that’s why I’m here? Alright, let’s talk about HootSuite these some of the features they do have a free plan, most tools that you see out there will give you an opportunity to test it and check it out, and I think that’s great because gives you the opportunity to check out different Plans it can be time-consuming, but before you start spending money, you want to make sure it’s the right plan for you and I don’t blame you.

I was the same way every every penny that you have. You want to make sure you’re investing in to help grow. Your business and you’re you’re smart about it now HootSuite does have a free version, the free version you can put use to social media profiles. For instance, if you have an Instagram account and you post on Facebook, you can plan out all of your posts for only two different profiles. Okay, then, to get more, you have to start paying money and I’m going to pull that up for you a minute.

But let’s talk about the pro account. A lot of people. Yes, go in check out the free version, but sometimes they’re really limited like if you are only posting on two platforms. They also only let you schedule 30 posts and that’s nice, but you only get to go a month out. If you are a little bit more of a planner and you want to do more, then you might want to pay for the pro version and it’s less than $ 10 a month.

I personally used to start out with all those free accounts, but now I kind of go into that lower one, because I do have more features and it does make your life easier now. What does the pro account do you have? It gives you an unlimited number of social profiles and then you can actually add one team member and has analytic reporting it’ll go in and tell you hey. This is the best time for you to post, or maybe some of these keywords that you’re using are really good, or maybe some of them aren’t.

So it’s giving you some analytics and use some algorithms in there as well. The nice thing the bad thing about the free account as opposed to maybe the pro account or more is you can’t do a lot of advanced scheduling like I said, you’re limited and also you can’t bring in a team member. So why would you want a team member? Well, if your business is building – or maybe you post a lot, you could hire a virtual assistant, or maybe one of your teenage children or a friend or somebody in the family to come in and post for you and the problem with that.

Is they can’t, you can’t add them to your account on the free account or adjust the pro account? So you you have to decide. What do I need from this platform? What do I need with my posting? I would suggest writing all that down before you go out and doing your research. Now you may say you know what I’m just checking them out. I’r going to do the free versions, that’s fine, but definitely if you already know you have a virtual assistant hired and you have them helping you, then you definitely need to look at the account that gives you the option to do that.

Now, let’s go ahead and bring up the pricing on HootSuite, as of today it does change. I have talked about HootSuite before and noticed. Oh my gosh. All the pricing has already changed. They used to give you free, 5 free social profiles and they lowered it down to two. So let’s go ahead and pull that up. I took it today as of today’s date off of their platform. They have what they call a the $ 29 account where you can have 10 social profiles.

Ok and unlimited scheduling, so you might think well. Why would I want unlimited scheduling honestly, if you could schedule out like six months worth of posts and and leave it there? It would be so easy now, you might say. Oh my gosh, that’s a lot well, I know people that will schedule out 2 months worth and then they rotate those same two months worth of posts now think about it. Not every person is going to see every one of your posts on Instagram every single day.

So if you, if you schedule out a rotation of posts of 2 months or 3 months, even if somebody’s reading, you constantly they’re not going to remember what you post at 90 days ago. So that’s what makes it nice for the unlimited scheduling that you can go in and recycle the posts you don’t have to come up with a year’s worth of stuff. So that’s one thing to look for it. For obviously it says everything is included from the free plan which wasn’t a lot, but you do get some metrics and you get to do some ad spending on there as well.

I’r not sitting here and I’m going to promote the hundred and twenty-nine and all that most of my followers are new, and I just want you to see that you can go in for free and check these out. So that’s basically that up if you up it above the pro account, you can pay as much as thirty dollars a month, and I just want you to see the different programs here and if you go down, obviously they get pretty big if you’re looking at starting Your own business – this is something that you would need you could actually post for other people, and I want to point that out because I definitely am an advocate for people making money online and I like to give you different ideas of what you can do.

So if you love to post and you’re good at it, you’re like how can I make money posting? Well, you can you can start your own agency and start posting for other people, and you would use a social media management system to keep track of everything. And here you can have 35 different profiles, five users and up to ten. Alright, let’s go back, and let me just give you a couple features. One of the features I like about HootSuite is I’m very visual and I like how, if I can see all of my different platforms, so here’s a picture here, you can actually pull it all up at once and actually see visually what you’re, what you’re posting? What’s coming up and what it looks like from one platform to the other – and I like that feature because again, I’m a more global visual learner and and I’d like to see everything and not just the parts.

And that actually is a good feature of. If that’s how you are now, what are some of the pros and cons? You do have that multi-column stream, where you can see everything that is a pro. Not every social media management system has that some of them you have to go in and just click buttons, and you can see different. You know only what you’re focusing on and you can’t see what’s happening throughout the whole month.

It does have apps that you can connect to it. So if you’d like to be on your phone, there are apps that you can connect to your pro to your business, to your system and you can even post from your app from phone and not only from your laptop now, some of the cons they do provide. You with one free report a month, so you can go in and see. I was just telling you there are analytics and it’s even on the free account.

You can go in and see what’s the best time for me to post what are some really good keywords that I’ve been using and different things like that? The problem is, if you want another report, let’s say you looked at that one report and then a week later, you’re, like you know what I tweaked my post. I made some changes. I want to see how much better I’m doing with those posts you have to pay 50 dollars for that report.

As of today, as of the day that I posted this, so that’s that’s not really good. If you have a small business because that can get pretty caught, you start costing a lot of money. There are no content grabbing extensions, and so what that means is sometimes there’s some extensions out there. That will help you build your business, make better posts and there aren’t any of those that they allow in HootSuite.

You pretty much are confined to their system because here’s another way. Sometimes, when you post, you will go out and make your own shortened links, and I know on WordPress – and I have a system called pretty links that I’ve added to my WordPress and I make pretty links so on that link. I can name it. My shortened link is a pretty link and I can name it YT YouTube. Let’s say I’m giving a free course – and I can say free course, free email course and when I promote my free email course on YouTube, I use that specific link and pretty links will actually track.

How many people are clicking that link with HootSuite. You have to use their shortener and it’s called Ally, o WL. I think it is here yet o WL y al Li and you have to stay within HootSuite system and you cannot track because it’s in their system. So that’s a negative, but it may not be important to you when you’re new to track, and maybe you just want to play with it in the beginning and see so in a nutshell that was HootSuite.

I’r going to go ahead and compare HootSuite some to some of the other systems that are out there so go to my playlist, go below to my playlist, it’s right below and click that, and you can see some of the other platforms now, like I said, I’m Building that playlist, it’s I’m, always going to be adding to it. So if this is something that you’re seriously doing some research then keep that link handy.

Of course, I offer you I’m going to offer you a free course as well, where you can go in and step-by-step see. How can I build my business go ahead and click that as well, and then I’ve got the link to HootSuite there. It’s not an affiliate link, I’m not an affiliate with HootSuite. I just want to let you know that I’m just trying to give you some information so that you can go out and start comparing the different systems.

So until I see you again, hopefully that was helpful. Give me a thumbs up drop me. A comment. Ask a question: if there’s something else, you want to know again, that was just a review. It was not a tutorial. So if you want more information, you want to see what it looks like hands on just hit. That link to HootSuite and you get your free trial and they’ll have all kinds of training on there. For you,

A 2019 traffic generation tool >> Traffic Trapper 2.0