Online Marketing


If this is your first time here, my name is Cortney, and today we’re going to be talking all about branding yourself on YouTube, specifically, if you’re a beginner we’re going to be talking about the steps you should take from a marketing perspective, but also from a perspective Of someone who’s actually going through it aka me recently. I’ve been going through a rebranding process on my blog, and I want to be super transparent with you guys and show you the steps that I’m taking in order to portray this new brand image that I’m going forward and just take you along for the ride, because Sometimes it’s a lot more beneficial to read somebody do it themselves, rather than just being told what to do so.

I hope you guys, like this article, give it a thumbs up if you like this kind of content and let’s just get on into this article. So in marketing we talk about the five dimensions and brand personality, and this is really just how you’re going to bring across your message. So, for example, if you’re wanting to start a YouTube blog, your brand personality is going to be how you present yourself present your message present your articles so pause the article and take a look at this chart.

This is the five dimensions of brand personality and pick one to two that are going to be how you present yourself on your blog. You may naturally somehow be all five of these, but seriously just try to narrow down to one or two. I try to position myself as sincerity and excitement, because those just naturally go along with my personality and the person that I’m trying to reach on the other side of the camera, which is what we’ll talk about in a little bit.

So for the sincerity component of my brand personality, I’m cheerful and friendly – I’m optimistic and positive, but on the other hand, I’m also portraying excitement because I’m very adventurous, independent daring. I love to travel. That kind of thing so having a brand personality will really help. You create consistency across all of your social media blogs, with the tone of voice that you’re portraying it in.

So this needs to come before you pick out your brand colors, your fonts and all of that fun stuff, because you want to know exactly how you’re going to position yourself in the minds of your target audience. So the positioning in your target audience it just kind of means like what they think about you. So, for example, when I think of lavend deer on YouTube, I think of pastel pink, I think of bright and airy colors relaxing tone of voice beautiful imagery.

I think of productivity and intentional living and that might be unintentional on her part, even though it probably isn’t, but that’s just how a viewer of her is perceiving the things that she’s presenting so really think about how you want people to remember you. You also want to make sure that your brand is crystal clear, so a lot of times when people start their YouTube blog, they realize how multifaceted they are and they don’t really want to settle down into just one niche.

That can be really scary. For someone trust me, I know it can be really scary to narrow yourself down, especially when you’re just starting out, because you don’t really know where you want to go with YouTube, and not only that. I can feel like it’s really difficult to narrow down a niche or find a niche when you don’t really feel like you’re an expert at anything. So a lot of people tend to just go the lifestyle route, and that is really going to hinder your growth on YouTube.

You really want to dive down into a niche. Take it from me. I completely understand how difficult it can be and if you’re not an expert at anything, people love reading the process of learning things. So, even if you have a passion for something – and you think that could be your niche, though you’re not an expert at it, be sure to be transparent with your viewers and let them know that you’re not an expert and that you’re learning and they can learn With you – and I think that that’s one of the most valuable things to read as a subscriber, because you are also learning from them as they learn and you end up feeling more connected to them in that way.

The reason why you truly want to niche down, especially when you’re smaller, is because, when a article does pick up and goes viral or it ends up on the home page of YouTube and people, click on that article – they love it. They love your vibe. They go to your blog and all of your articles are the same topic they’re going to subscribe to you because they know what they can get from you. But if you make a article – and it goes viral and people go to your blog after reading it, they love it.

They want to subscribe to you, but they don’t know what they can expect from you, because it doesn’t match the rest of your content. That has happened to me a lot, unfortunately, so this is why I’m telling you like, please take my advice. Do that try to niche down if you can, when I first started, one of the first articles I uploaded was bleaching my hair blonde. It picked up on YouTube and I didn’t get a lot of subscribers because it was one of the first articles I had, and people didn’t really know if I was going to be making more content.

So eventually I ended up making more hair articles because people loved that and believe it or not. I don’t like to do my hair that much especially when I know I’m doing it for a article, so I have a lot of hair articles that ended up doing really really well. But a lot of people didn’t subscribe to me because I wasn’t making solely hair content on my blog. If I had of, I think I would have grown a lot more so here you can see this article, how to dye your hair platinum blonde.

One of my first articles, it has eight hundred and thirty-four thousand views, but when you go to the analytics you can see when you click on the lifespan of the article. I only gained two thousand six hundred subscribers over that time from eight hundred and thirty. Four thousand views, that’s so bad. The same thing goes for this article: how to dye your hair, copper, slash, ginger. It has two hundred and eighty two thousand views and over the lifespan of this article I have only gained eight hundred and eighty nine subscribers, and here is the reason why the thing is people need to know what they can expect from you within three seconds of Looking at your YouTube blog, if you’re an all over the place kind of person like myself, I understand it can be hard.

But when you’re starting out on YouTube, also know that you have a lot of room to experiment, especially when you have the 1000 to 5000. Subscriber range play around with your content, but once you find something that you’re good at and you like, creating content about, stick to it, stick to it for like a year and create articles solely for that topic and just see if you grow and see. If you end up creating a really engaged audience, because you positioned yourself as an expert in that niche, now we’re going to talk about creating your true fan, if you’re creating content for everyone, you are doing it wrong.

Like myself, I was doing that I was creating content for everyone and that’s typically what I believe, as the lifestyle niche or trying to reach really wide for a certain audience when you could be going super deep and creating really valuable connections with your audience. So when you’re creating content, it’s so so so helpful to have this audience persona. This true fan in mind when you’re filming that’ll help you not only deliver your content better but tell you how to brand yourself and knowing that when you’re creating your brand and your brand image is going to be so helpful.

I feel like it’s the number one thing you should understand when you’re creating YouTube articles. So whenever I film articles, I have my true fan right here. I have their personality, their aspirations, their pain, points, somehow they’re, all wearing hats and bohemian clothing. I don’t know I just grabbed what I could on canva, but I really do recommend having a true fan kit like that around you, when you’re filming you could hang it up behind your camera, just so that you can see it so you’re really talking to that Person you do want to create this imaginary person.

Ask yourself certain questions like what do they aspire to be? What is their daily routine? What do they wear? What do they look like? Where do they live? How old are they? What is their gender? What are their hobbies? What does holding them back in life? What could they do if they had the resources to do it? What is their greatest fear? Did they go to college? What did they study different things like that? You really want to get this person down to a tee and then every single time you sit down to make a article.

You would talk to that person. You talk to your true fan because, if you’re talking to everyone, you’re not really providing value at that point because you’re trying to appease to everyone, you want a super engaged audience and if people think and feel that you are talking to them, that is going to Help you so much in the long run so earlier I mentioned what do you want to be remembered for when I was talking about positioning your brand in the mind of your audience, but now we’re talking about the more creative things like when I said I envisioned Lavender to have bright, airy, colors very last five with her editing.

That’s what I’m talking about with! What do you want your audience to remember your articles by so you’re going to want to create some sort of consistency in your imagery across your YouTube blog, even onto your Instagram, if possible, or your other social media blogs? This is pretty fun. You can do it through your editing style on YouTube through the colors that you use the fonts that you use the presets that you use all of those really contribute to your brand image.

The reason it’s so important is because when people are scrolling through their subscription feed on YouTube, they might not even see your name and they probably won’t, but as they’re scrolling, if they see those images – and they see those colors they’re instantly going to associate that with You – and that is what you want, because they don’t even have to see your name to know that that’s a article from you now, some of those are going to take a little bit more trial and error to figure out, specifically your editing style.

That’s something! I’r straight-up going to tell you I’m still working on, because my brand personality is sincerity and excitement. I do find it a little hard to have my personality show through my editing, because sometimes I’ll have like really funny graphics pop up, because that’s how I’m feeling, when I’m editing other times, I feel like adding like some soft vintage II fonts, and it’s just you.

Never know what you’re going to get and I feel like that might be my editing style. You just don’t know what you’re going to get, but it might take longer for you to come up with your editing style, because first, you have to learn how to edit and that can take a while in and of itself, then you got to play around with Different transitions and titles and graphics and just see what you end up liking.

What your audience likes so don’t feel like stress that you have to figure that out right away and remember when I said it is good to experiment, especially if you are micro, influencer. A little I can’t even say that, especially if you are a micro influencer like myself or even if you’re a nano influencer, it is the perfect time to experiment when you are on the smaller side. So you’re going to want to start by picking four to five colors that you want to represent yourself to be your brand image.

I I recommend using canva. I have the trial, the free trial of it right now. So I don’t know if the brand kit is a part of the free version, but it is with the paid at least and the free trial. So I’ll show you my brand kit right now here you can see. I have way more than 4 to 5 colors, but also not really because I have different gradients of the same color that I use on my thumbnails. I have four shades of a muted pink.

I have three shades of beige three shades of brown and I have a white any black and then for the accent color. I have this dark green color that I have never even used. But if I did want an accent, color, that’s what it would be. Then you can see it. The fonts that I use. I always use League Spartan or B bas new both are free and really great fonts to use on thumbnails because they’re bold, they stand out when you create thumbnails, you do want to minimize it to about 30 %, because when people are on YouTube, they see this Tiny tiny little thumbnail and you want to make sure that it’s readable when it’s small.

So I would definitely not use cursive fonts at all, because it’s going to be very, very difficult for people to read when it is that small, also from a marketing perspective. Different fonts portray different messages, so sans-serif fonts they typically give off a neutral message, so it’s not going to sway any viewer in any direction. They’re just going to see it and not feel any type of way about it.

But if you use a serif font, typically that means like sophistication intelligence power. Like think of Vogue, I think very high, like high class, when I see that logo so just know that they do give off different messages, so understand what you want to give off to your subscriber or potential subscribers. A lot does go into your branding and your brand personality, so I’m just throwing this all at you take notes.

The last thing we’re going to talk about is your own image. Your background. I have struggled with this so much. You guys have seen this. If you are subscribe to my blog, your background is your chance to really grab your subscribers. They are reading your articles from about six to thirty minutes. You want to create an engaging connection with right off the bat and, if they’re not feeling like that engaged to you, they might see something in your background that they really, like your background, really should give off some information about the types of articles that you’re creating Or the type of person that you are the type of person that you’re trying to reach so I’ve mentioned this struggle a lot on my blog before I live in an old house.

My walls are plaster. So it’s really hard for me to stick nails in here. I’ve just had tapestries hanging up. I can’t really hang up any picture frames by myself. It’s just really been a struggle so this past week I really went for and tried to create my own background. It’s not done yet, but, for example, this I made this a long time ago and that in my mind, connecting to my true fan. It has like that bohemian vibe to it, but also in this moment I’m talking about more marketing and branding and YouTube content.

And so you know my microphone, I have my laptop in the background. Like I said on so this is not me like. I have a perfect background because I do not, but I also have some crystals back here, because you guys know my subscribers know. I love crystals, I’m very like spiritual, so I have some spiritual books right here that you can’t really see but they’re there. So those are like little nuggets of information about my personality for potential subscribers um.

If you’re someone who loves Harry Potter, having like a Hedwig, stuffed animal in your background, might really grab people’s attention. Another thing, you probably don’t really think about weighing that you’re, creating your content or you’re thinking about branding he’s. Actually the clothes that you wear. It should stay in line with your branding, and your brand personality doesn’t necessarily have to match your colors, but it should kind of match your vibe and your true fan.

So, for example, if your brand persona is more minimal and clean, I can imagine them wearing like a lot of j.Crew clothes. But Ana Republic, like like more neutral tone items that look a little bit more professional, but it depends for your true fan, is at the end of the day, but if you’re like very bright and bubbly – and you have a lot of humor involved on your blog, I can imagine a lot of bright colored clothing, some fun and funky clothing.

Again, it depends on what your brand is and who your true fan is at the end of day. So thank you guys so much for reading this article. I really hope you liked it and it found it valuable in any way. So let me know in the comments what your brand persona is, how you’re going to be portraying that in future articles or how you have been portraying that, in your current articles, give this a thumbs up.

If you liked it and subscribe to my blog for more bye,

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Online Marketing

Branding on Social Media

I have to get the first spot for you, we’re at the library you guys are saying how I’m going to get a filter, so I use my ruin mic filter.

Alright guys welcome to the ask a Jada show today we’re going to get your done every single Saturday guys actually signed up. So I’m about to call you in answer all your questions. If you want to be featured on the next ask, Jade show make sure you stay to the end, so you can learn how okay, so the first call I have two phones, so don’t need a very much giving up my number. I can’t wait to this. I wanted to say this: one line hey.

This is Jade you’re on the ask J, OH kind of wanted to be a fashion, blogger and assertive blog. So when you say it didn’t go anywhere, your blog didn’t go anywhere, meaning that no one really read it or what’s what’s in your eyes, meaning like doesn’t go anywhere. So it’s more that sounds to me like you like. Do you like blogging, though? Well? Do you want this blogging thing to be career, wise? What you want, or just for fun, career line? Okay, so you really do need.

If you want to career-wise, you need a website, you need a domain, you need. You want to get brands in your circles. I just kind of do so. I find no something’s trending something’s, like a fashion trend, for your case is pop in, and everything is going to go away in a few weeks. You better hop on that soon, so being consistent is knowing what’s up knowing the trends right now and implementing the day of instead of waiting a week later to get your photographer and if you don’t have a photographer, you self-timer and it works just as fine.

Oh yeah, I actually use this thing called also, if you want, I can text it to you, it’s it’s like a color matching, so it gives you like all the shades of your theme and you plug it in and if your photo doesn’t match it, then it’s Not a good idea to post it. I think I think a feed is your least of your concerns, but it definitely makes a huge difference. Think about the captions. You should make your captions paragraph hey.

This is Jade you’re on the ask. Jade show all right. This is Jade you’re on the ask Jay Cho. What are you looking for? So what’s the dilemma? What’s the problem, Louise right, okay, Louise captions are the only way for york consumer to take in your content. A picture doesn’t nothing for them. A picture does no, but what happens is if you’re a pretty person with a great influence? Oh you have people that love you, okay, so I took captions.

Do you matter it’s like more of a matter like? Are you really using it to the full potential because the longer people stay in reading your captions, the more they will boost your profile, so you get more followers. Do you understand that? So I would write paragraphs. Do you? Are you passionate about a certain topic like? Do you want to help young kids find their confidence like? What’s her audience, I hear I hear what you’re saying you want to be more of a b2b space.

You want to get brands right, so the thing is being a business is not being corporate being a business is helping people and making money out of it. You still need to help people. Man, like you, still need to put out some value, like you so I’d say, maybe maybe rhe message. What I’m saying is. Maybe you don’t have to inspire people but become helpful? So if a brand looks at your profile, raise your captions O’shea, he’s an expert, I’m influencer, all right guys who provides we’re going to answer all the questions.

Now I made a mistake – and I did this from 9 to 12 – we’re just three hours of people calling me in so I rather condense it make sure you guys are straight to the point and we’re just going to call everyone right now. But are you guys, if you’re so, for enjoying this make sure you like, and I want to see if we can get this article to 100 likes like and if we pass this, then I’ll do another ask Jade soon, basically guys I have to keep rushing because This library can only sustain me for two hours.

We’re also going to kick me out, so we’re going to call the next person hey. This is Jade. Your honor asked Jay to show my biggest question is if you have an Instagram following that is growing other people and you’re posting daily, and it’s what’s the first thing we do to make this happen to make you glow dancer. Let’s clarify your Instagram. The only growing right now, because your unfollowing and following yes, I’m engaged with the community – means people right now, don’t care, so you need to make people care.

Who is your target audience and I see you’re vegan right so who is your ideal audience holy? That’s so smart, it’s not! A lot of people know their audience. That is good. They spoke about Instagram and you can actually target people just by putting like, for example, you place an ad saying swipe up to you know to learn more about veganism and you just target people that are exactly what you just said or or if you want the Free version, you DM all those people, like you literally DM, like hey, I have a little free little thing I made you or like.

If you want to take a look, I love it. If you can check it out, 97 % of people won’t give a about 3 % will and that’s. 3 percent will help you keep going. Ok, hey! This is Jade from YouTube and you’re on the ask. A jade show back up. What’s your what’s your business? What’s wrong, I love it. So how is your Instagram or falling so far, just for the sole reason to be? Let me let me clarify, I know what you’re talking about so many people are trying to be a personal brand just to be a personal brand.

They don’t give a about their audience. I can tell right now you probably are passionate about health fitness in this topic and you actually genuinely want to help people correct, yeah. Okay, the way you do that, let’s be very specific: how about age, demographic, maybe gender? It doesn’t matter like you know, like maybe ethnicity, maybe like income like are they? Are they high income like? What is your ideal client? What you can do is literally make a Facebook ad I’ll try to do a training series, but you can look it up like you can basically make an ad targeting those exact people give them some value.

Maybe you actually care about them and you want to give them like a little free coaching session 101, so ninety seven of them will be like screw. You no way I’m not going to get your free training course, but three percent well now three percent will help you because they will give your reviews. They will help you with testimonies and those reviews. You can use it as an ad, so you can get more people into your app or your website, alright guys.

So that was all for today’s ask. Jade show the car the supposed to be chillin, except this think I realize, if you’re an international call, you want to leave me your Skype and then I can call you, I think, there’s a little bit of interference because I’m from the states. So it’s going to be kind of hard, but I want to get you on the show. If you have a question all you got to do, I use a system called calendly.

It looks like this. You plug in your things you get directly linked to my calendar and your calendar. They were automatically able to chat for the US trade show. However, if you want to take your brand to next level and you need one-on-one coaching, I provide an ultimate roadmap to success. For my students who do a mentorship program and if you need some extra guidance like I’m all here for you check the links below just check it out, maybe you see what you need and I hope you have an amazing amazing day.

Thank you. So much get six K last. I think we hit 5 4 K 5 K last week and now we’re on six and a half K, which is like mind-boggling thanks so much. I hope you have a great day I’ll catch you guys in the next one. What’s up guys, thank you so much for reading hold up. If you could do me, a huge favor give this article a like and hit that subscribe button to turn all my post codifications now it’d mean the world to me and I really appreciated

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