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If this is your first time here, my name is Cortney, and today we’re going to be talking all about branding yourself on YouTube, specifically, if you’re a beginner we’re going to be talking about the steps you should take from a marketing perspective, but also from a perspective Of someone who’s actually going through it aka me recently. I’ve been going through a rebranding process on my blog, and I want to be super transparent with you guys and show you the steps that I’m taking in order to portray this new brand image that I’m going forward and just take you along for the ride, because Sometimes it’s a lot more beneficial to read somebody do it themselves, rather than just being told what to do so.

I hope you guys, like this article, give it a thumbs up if you like this kind of content and let’s just get on into this article. So in marketing we talk about the five dimensions and brand personality, and this is really just how you’re going to bring across your message. So, for example, if you’re wanting to start a YouTube blog, your brand personality is going to be how you present yourself present your message present your articles so pause the article and take a look at this chart.

This is the five dimensions of brand personality and pick one to two that are going to be how you present yourself on your blog. You may naturally somehow be all five of these, but seriously just try to narrow down to one or two. I try to position myself as sincerity and excitement, because those just naturally go along with my personality and the person that I’m trying to reach on the other side of the camera, which is what we’ll talk about in a little bit.

So for the sincerity component of my brand personality, I’m cheerful and friendly – I’m optimistic and positive, but on the other hand, I’m also portraying excitement because I’m very adventurous, independent daring. I love to travel. That kind of thing so having a brand personality will really help. You create consistency across all of your social media blogs, with the tone of voice that you’re portraying it in.

So this needs to come before you pick out your brand colors, your fonts and all of that fun stuff, because you want to know exactly how you’re going to position yourself in the minds of your target audience. So the positioning in your target audience it just kind of means like what they think about you. So, for example, when I think of lavend deer on YouTube, I think of pastel pink, I think of bright and airy colors relaxing tone of voice beautiful imagery.

I think of productivity and intentional living and that might be unintentional on her part, even though it probably isn’t, but that’s just how a viewer of her is perceiving the things that she’s presenting so really think about how you want people to remember you. You also want to make sure that your brand is crystal clear, so a lot of times when people start their YouTube blog, they realize how multifaceted they are and they don’t really want to settle down into just one niche.

That can be really scary. For someone trust me, I know it can be really scary to narrow yourself down, especially when you’re just starting out, because you don’t really know where you want to go with YouTube, and not only that. I can feel like it’s really difficult to narrow down a niche or find a niche when you don’t really feel like you’re an expert at anything. So a lot of people tend to just go the lifestyle route, and that is really going to hinder your growth on YouTube.

You really want to dive down into a niche. Take it from me. I completely understand how difficult it can be and if you’re not an expert at anything, people love reading the process of learning things. So, even if you have a passion for something – and you think that could be your niche, though you’re not an expert at it, be sure to be transparent with your viewers and let them know that you’re not an expert and that you’re learning and they can learn With you – and I think that that’s one of the most valuable things to read as a subscriber, because you are also learning from them as they learn and you end up feeling more connected to them in that way.

The reason why you truly want to niche down, especially when you’re smaller, is because, when a article does pick up and goes viral or it ends up on the home page of YouTube and people, click on that article – they love it. They love your vibe. They go to your blog and all of your articles are the same topic they’re going to subscribe to you because they know what they can get from you. But if you make a article – and it goes viral and people go to your blog after reading it, they love it.

They want to subscribe to you, but they don’t know what they can expect from you, because it doesn’t match the rest of your content. That has happened to me a lot, unfortunately, so this is why I’m telling you like, please take my advice. Do that try to niche down if you can, when I first started, one of the first articles I uploaded was bleaching my hair blonde. It picked up on YouTube and I didn’t get a lot of subscribers because it was one of the first articles I had, and people didn’t really know if I was going to be making more content.

So eventually I ended up making more hair articles because people loved that and believe it or not. I don’t like to do my hair that much especially when I know I’m doing it for a article, so I have a lot of hair articles that ended up doing really really well. But a lot of people didn’t subscribe to me because I wasn’t making solely hair content on my blog. If I had of, I think I would have grown a lot more so here you can see this article, how to dye your hair platinum blonde.

One of my first articles, it has eight hundred and thirty-four thousand views, but when you go to the analytics you can see when you click on the lifespan of the article. I only gained two thousand six hundred subscribers over that time from eight hundred and thirty. Four thousand views, that’s so bad. The same thing goes for this article: how to dye your hair, copper, slash, ginger. It has two hundred and eighty two thousand views and over the lifespan of this article I have only gained eight hundred and eighty nine subscribers, and here is the reason why the thing is people need to know what they can expect from you within three seconds of Looking at your YouTube blog, if you’re an all over the place kind of person like myself, I understand it can be hard.

But when you’re starting out on YouTube, also know that you have a lot of room to experiment, especially when you have the 1000 to 5000. Subscriber range play around with your content, but once you find something that you’re good at and you like, creating content about, stick to it, stick to it for like a year and create articles solely for that topic and just see if you grow and see. If you end up creating a really engaged audience, because you positioned yourself as an expert in that niche, now we’re going to talk about creating your true fan, if you’re creating content for everyone, you are doing it wrong.

Like myself, I was doing that I was creating content for everyone and that’s typically what I believe, as the lifestyle niche or trying to reach really wide for a certain audience when you could be going super deep and creating really valuable connections with your audience. So when you’re creating content, it’s so so so helpful to have this audience persona. This true fan in mind when you’re filming that’ll help you not only deliver your content better but tell you how to brand yourself and knowing that when you’re creating your brand and your brand image is going to be so helpful.

I feel like it’s the number one thing you should understand when you’re creating YouTube articles. So whenever I film articles, I have my true fan right here. I have their personality, their aspirations, their pain, points, somehow they’re, all wearing hats and bohemian clothing. I don’t know I just grabbed what I could on canva, but I really do recommend having a true fan kit like that around you, when you’re filming you could hang it up behind your camera, just so that you can see it so you’re really talking to that Person you do want to create this imaginary person.

Ask yourself certain questions like what do they aspire to be? What is their daily routine? What do they wear? What do they look like? Where do they live? How old are they? What is their gender? What are their hobbies? What does holding them back in life? What could they do if they had the resources to do it? What is their greatest fear? Did they go to college? What did they study different things like that? You really want to get this person down to a tee and then every single time you sit down to make a article.

You would talk to that person. You talk to your true fan because, if you’re talking to everyone, you’re not really providing value at that point because you’re trying to appease to everyone, you want a super engaged audience and if people think and feel that you are talking to them, that is going to Help you so much in the long run so earlier I mentioned what do you want to be remembered for when I was talking about positioning your brand in the mind of your audience, but now we’re talking about the more creative things like when I said I envisioned Lavender to have bright, airy, colors very last five with her editing.

That’s what I’m talking about with! What do you want your audience to remember your articles by so you’re going to want to create some sort of consistency in your imagery across your YouTube blog, even onto your Instagram, if possible, or your other social media blogs? This is pretty fun. You can do it through your editing style on YouTube through the colors that you use the fonts that you use the presets that you use all of those really contribute to your brand image.

The reason it’s so important is because when people are scrolling through their subscription feed on YouTube, they might not even see your name and they probably won’t, but as they’re scrolling, if they see those images – and they see those colors they’re instantly going to associate that with You – and that is what you want, because they don’t even have to see your name to know that that’s a article from you now, some of those are going to take a little bit more trial and error to figure out, specifically your editing style.

That’s something! I’r straight-up going to tell you I’m still working on, because my brand personality is sincerity and excitement. I do find it a little hard to have my personality show through my editing, because sometimes I’ll have like really funny graphics pop up, because that’s how I’m feeling, when I’m editing other times, I feel like adding like some soft vintage II fonts, and it’s just you.

Never know what you’re going to get and I feel like that might be my editing style. You just don’t know what you’re going to get, but it might take longer for you to come up with your editing style, because first, you have to learn how to edit and that can take a while in and of itself, then you got to play around with Different transitions and titles and graphics and just see what you end up liking.

What your audience likes so don’t feel like stress that you have to figure that out right away and remember when I said it is good to experiment, especially if you are micro, influencer. A little I can’t even say that, especially if you are a micro influencer like myself or even if you’re a nano influencer, it is the perfect time to experiment when you are on the smaller side. So you’re going to want to start by picking four to five colors that you want to represent yourself to be your brand image.

I I recommend using canva. I have the trial, the free trial of it right now. So I don’t know if the brand kit is a part of the free version, but it is with the paid at least and the free trial. So I’ll show you my brand kit right now here you can see. I have way more than 4 to 5 colors, but also not really because I have different gradients of the same color that I use on my thumbnails. I have four shades of a muted pink.

I have three shades of beige three shades of brown and I have a white any black and then for the accent color. I have this dark green color that I have never even used. But if I did want an accent, color, that’s what it would be. Then you can see it. The fonts that I use. I always use League Spartan or B bas new both are free and really great fonts to use on thumbnails because they’re bold, they stand out when you create thumbnails, you do want to minimize it to about 30 %, because when people are on YouTube, they see this Tiny tiny little thumbnail and you want to make sure that it’s readable when it’s small.

So I would definitely not use cursive fonts at all, because it’s going to be very, very difficult for people to read when it is that small, also from a marketing perspective. Different fonts portray different messages, so sans-serif fonts they typically give off a neutral message, so it’s not going to sway any viewer in any direction. They’re just going to see it and not feel any type of way about it.

But if you use a serif font, typically that means like sophistication intelligence power. Like think of Vogue, I think very high, like high class, when I see that logo so just know that they do give off different messages, so understand what you want to give off to your subscriber or potential subscribers. A lot does go into your branding and your brand personality, so I’m just throwing this all at you take notes.

The last thing we’re going to talk about is your own image. Your background. I have struggled with this so much. You guys have seen this. If you are subscribe to my blog, your background is your chance to really grab your subscribers. They are reading your articles from about six to thirty minutes. You want to create an engaging connection with right off the bat and, if they’re not feeling like that engaged to you, they might see something in your background that they really, like your background, really should give off some information about the types of articles that you’re creating Or the type of person that you are the type of person that you’re trying to reach so I’ve mentioned this struggle a lot on my blog before I live in an old house.

My walls are plaster. So it’s really hard for me to stick nails in here. I’ve just had tapestries hanging up. I can’t really hang up any picture frames by myself. It’s just really been a struggle so this past week I really went for and tried to create my own background. It’s not done yet, but, for example, this I made this a long time ago and that in my mind, connecting to my true fan. It has like that bohemian vibe to it, but also in this moment I’m talking about more marketing and branding and YouTube content.

And so you know my microphone, I have my laptop in the background. Like I said on so this is not me like. I have a perfect background because I do not, but I also have some crystals back here, because you guys know my subscribers know. I love crystals, I’m very like spiritual, so I have some spiritual books right here that you can’t really see but they’re there. So those are like little nuggets of information about my personality for potential subscribers um.

If you’re someone who loves Harry Potter, having like a Hedwig, stuffed animal in your background, might really grab people’s attention. Another thing, you probably don’t really think about weighing that you’re, creating your content or you’re thinking about branding he’s. Actually the clothes that you wear. It should stay in line with your branding, and your brand personality doesn’t necessarily have to match your colors, but it should kind of match your vibe and your true fan.

So, for example, if your brand persona is more minimal and clean, I can imagine them wearing like a lot of j.Crew clothes. But Ana Republic, like like more neutral tone items that look a little bit more professional, but it depends for your true fan, is at the end of the day, but if you’re like very bright and bubbly – and you have a lot of humor involved on your blog, I can imagine a lot of bright colored clothing, some fun and funky clothing.

Again, it depends on what your brand is and who your true fan is at the end of day. So thank you guys so much for reading this article. I really hope you liked it and it found it valuable in any way. So let me know in the comments what your brand persona is, how you’re going to be portraying that in future articles or how you have been portraying that, in your current articles, give this a thumbs up.

If you liked it and subscribe to my blog for more bye,

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Build Your Music Brand | First Steps To Creating A Brand From Ground Zero

If y’all don’t know, lil yachty is supposed to be a Green Lantern in the upcoming Teen Titans movie, which is going to be interesting. And then you have people like Travis Scott, who created this vivid world and a lot of people around him have said he had that strong vision for the world you wanted to create from the beginning. So that’s not you here, a few steps. I was hopping to it figure out what matters to you at the core.

Do you want to be known for your music, or do you want to be known for your aesthetic, some kind of character you create it’s, not that you can’t have both at the end of the day, but we’re talking about the very beginning which one matters to You at the very most your personality as an artist or your music as an artist. Now, if you look at an artist like her people, pretty much don’t even know how she looks.

That is a very music heavy brand. It’s so far to the extreme. On that side, then you have people like lil yachty. Like I mentioned earlier, that’s very faith-driven. He does have music that people like and love, but it’s very much so that personality over a lot of other things. Some once again, if you look at somebody like Travis Scott, it’s very much so the world and aesthetic that entire environment he creates.

So you have to figure out what you’re trying to do or you trying to create some kind of world. Are you trying to be a face? Are you trying to be music first, whatever that is start to think about small things like that and even within music? Do you want to be known for your melodies? Do you want to be known for your lyrics? Do you want to be known for the energy you bring start figuring out a few basic things that you feel like matter to you most and don’t necessarily go towards picking something that you just think sounds good know why this is so important is for one your Brand, it’s not going to be perfect from day one.

You wanted two primary reasons. This is so important is because your brain is not going to perfect from day one and there’s so many facets to the brand. You confuse yourself, if you don’t just keep it simple. So you know you’re about creating this specific world. Then you know you’re going to attract people. You want to look for people who are interested in that world and I want to be a part of that experience and if you consider yourself a lyricist, you know you’re going to look for people who, like lyrics.

These are the things whatever you choose, your core to be that’s going to be the thing where you have the most quality control, because that’s the core of your brand, meaning that’s got the core of your fans. Outside of that everything else can be developed over time. There might be one two, maybe three, but I would say especially for my beginner. This is your day. One figure out two things, maybe that you really want to put energy in and focus on and just keep building those and bettering those improving that quality.

Everything else will come to the fold and remember, there’s a lot of different cores out there. You also have humor driven artists like little Dicky, there’s so many different things that you can choose as your core. It doesn’t have to be the traditional. Oh I’m a lyricist or oh I’m, a hype, artists or whatever. Now, what you don’t want to do is pick something super broad like positivity positivity is like saying Millennials or I’m targeting people 18 to 30 years old yeah, but there’s so many different nuances to being 18 to 30 years old one.

Some people are college students. Some people didn’t go to college. Some people are into hip-hop, some people are in the country. You can’t just target that broad thing when you say positivity is my niche. There’s a lot of different people, pie, type of people who are positive right, there’s positive people who, like country, there’s positive people who, like hip-hop, okay, even between positive hip-hop people, there’s different styles, so understand that when you pick a niche make sure it defines people and Outside of just the term, the term sounds good, but if you really don’t understand what those people really look like what they like, what their self narrative is for how they like to live, and things like that, then you probably haven’t figured out a niche once again.

Those are just a lot of things. I hope I didn’t confuse it when I said those things but start at the court figure one or two things out that are important to you, build the rest over time. You’ll figure out the rest over time, don’t even try to figure them out by you know, sitting in some kind of room, studying branding and all that kind of stuff. Let the rest of them come to you as you grow your audience and get more experience and naturally just lean toward certain directions or get certain feedback from audiences.

And then you double down into what you think that people liked from you and you see that people liked from you. If, of course, it’s actually authentic to you, because sometimes we do stuff once and people like it, but we probably don’t want to do it again and don’t want to make a whole career out of it. You know what I mean so other than that I would love to hear you guys thoughts in the comments I’ll hop in the comments, as well other than a view like this article Kuwait he did like like it might as well share it and if you’re not Subscribed, you know what to do.

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How To Crush IT -Social Media Branding | Mafia’s Finest TV

So I’m here to help you with most of those avenues, if not all of them. If any of that interests you please feel free to subscribe down below and ring that notification bell now without any further delay, let’s get into the book.

So this book is one of two variations, so this one is crushing it. The original one was called crushing. They essentially have the same information in them and you should really get to know them, because guess what this book is going to help you either get started or take your whole new social media game to the next level, because I’m going to tell you something, this Is one of the more recent books that I read and it really did help me pretty much take my blog from nothing from like the little guy that you see.

You know in the very first article to you know kind of like what we have now a little more confident, hopefully my environments, a little bit nicer. My lighting is a little bit nicer. I decided to use some natural light today and there’s less Sun in this article, so you’re welcome so crushing it is a book about being on social media. It doesn’t matter what social media, so they talk about podcasting, they talk about Instagram, they say about YouTube.

They talk about Facebook, there’s all different types of examples and, to be honest, this book is written by Gary Vaynerchuk for the examples in this book, and there are many of people who are succeeding. Just like you and me average joe’s that just found a passion and they ran for it. There isn’t too many of Gary’s words in this book, but I’m going to tell you something the examples that he uses all the youtubers, all the social media experts that he uses.

There’s tons of examples and they’re going to help you get to where you need to be because guess what they all tell their origin stories, which a lot of times we don’t always hear that type of stuff. We don’t always get to hear what how people came about, how they started, because a lot of these people ended up being either homeless or living on their brothers, couch or mother’s couch or living in their mother’s basement and guess what they are now making sick figures.

A year, and I’m talking about like high six figures, not like a hundred and two thousand I’m talking about like high six figures, doing exactly what they love doing. So this book is one of the things they’re going to want to pick up and crush it. If you have not already, I actually have not picked up crush it. Yet I’m going to do that actually very soon, because this book was great and I want to read the original and to make sure that I didn’t miss anything.

I may even read this book. Another time because I’m here to gain a ton of knowledge – and I definitely want to pick up every single piece of knowledge that Gary has to offer, as you might be able to see from this article so far, I’m very stoked about this book. I love this book, so the reason why I’m talking about it today is because not just about the book, but just about its message in general, he is saying in every sense every word of this book he’s saying that anyone – and I mean anyone, can start this Journey anyone could be on YouTube and start a podcast with their knowledge and obviously you’ll, know everything.

So you have to take your steps, your proper steps to learn more each day and get better at what you do so then you can obviously share that with your audience, because again I started about six months ago and I’m going to tell you something. I am NOT you know, I don’t know everything, I’m learning as I go, I’m doing more things. I’m contacting more people I’m connecting with them. This is what this book pretty much tells you I’m sorry.

I didn’t mean to talk about the book again, but they’re. The essential point of this book is just to experiment. Do not wait, do not let anyone tell you all. You can’t do this, or this isn’t good enough. If it’s not good enough put it out, get some feedback seeing where specifically where you can improve, because if you don’t get that kind of stuff and you just let it sit, let’s say if you’re making a YouTube article and you just let it sit in your Unlisted or your private articles, no one’s going to see it, nobody can critique it.

You do not know everything other people that have been doing this for a longer period of time. It can help you out trust me. I’ve been there now. The main difference between this is that I want you to understand that anyone can start not. Everybody is going to succeed and that’s the thing that really needs to get understood here. Not everybody can go from point A to be successfully. So that’s where the journey comes.

In and the journey is not easy getting started is the easy part doing the stuff is the easy part going through the journey to actually get yourself to your end goal? That is the problem and on the cover he says great entrepreneurs how they build their businesses and their influence. You can very easy right. No, the actual process is the hard part getting started, making your first article. That should be the easiest part.

I know it doesn’t sound like it is, but making the first step is the easiest part making continuously good steps, successful habits, successful steps, that’s the hard part and most people will not get through the first month and that’s why we all have to understand that you Are in a knowledge game, you have to learn every single day, there’s no such thing as an end goal really because you’re in the infinite game, the end goal to me is again death and after death.

How are you going to be remembered? So I hope you gained some knowledge from this article and I am going to link this book and crush it in the description down below, because I really want you guys to pick up this book and the first one read the first one. First, like I was an idiot and I don’t even know he made a first one, and I want you guys to read it understand, comment now and then comment your update after you read both these books.

I want to thank you guys so much for reading and I want to thank Gary for being such a great influencer because he influences everybody under the Sun that actually reades him and understands him. So if you found use in this article, I’m going to have three more articles that you guys can read and a subscription button, because you know what they’re all going to be here right about now.

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How To Brand YOURSELF On Social Media – Branding 101

How do you compete? Are you asking yourself? How can I make better content and, as my content actually useful number one you overthink stop trying to figure out. What’s going to work and start posting I’ve done this so many times I’ve sat there for hours thinking. Should I post this piece of content? Is it good enough? Well, no, like the edits kind of off, stop I’m overthinking and you’re overthinking and you know you’re overthinking, so just stop everyone on YouTube.

Everyone on Instagram can create so much content like tons and tons of content, but no one does you know why? Because they’re too busy focusing on what’s going towards versus just posting and going from there, then you see feedback coming in then you can actually pivot your business strategy, your social media strategy. For that content, I think we tend to focus too much on a couple of things and that’s the likes and comments the subscribers and followers, and I do this all the time too.

I’ve been trying to get away from that and the way to get out of that kind of rut that you’re in is to just start. Creating start posting forget about the likes, forget about what kind of comment you’re going to get. If you just focus on you focus on what you’re doing what you have to offer it, and just posting it to the world you’re going to find different things that stick. I think that was a really good post.

That was a really good piece of content. I liked it, I think, I’m going to pursue that kind of content creation and go from there stop overthinking start creating and start posting more frequently to build your brand number two being authentic is your brand. I don’t care who you are like if you want to build a brain on social media, be authentic, there’s only one Johnny Q in the world there’s only one of you in the world.

Okay, I have different ideas and creativity. You have different ideas and creativity. We should start building our brand based on who we are it’s simple. As that I would really challenge you to find a niche. What do you like to do and really triple down on that one thing and create content for that one thing, and just post every single day as much as you can, you have to actually figure out what your process is.

What are you doing now evaluate what you’re doing? What are you doing right now and what do you want to be doing and trust me that kind of brand awareness that you already have right now and that kind of thinking is going to take you to the next step, which leads me to my final point: That’s number three and that’s consistency. I know you know this. We forget all the time you have to find your rhythm and all these different things you get good at branding.

You get good at you, know, Instagram and all these social platforms by being consistent by being active on the platform by actually posting every single day. Like honestly, these are all business one-on-one marketing strategies, that’s the whole framework of building a brand you’re building your brand you’re trying different things. You have to try different things you have to post at different times.

You have to post frequently to find that brain to find a nation to find your voice. It’s that simple. You know I don’t want to just focus on short-term gains and short-term Heinz, that’s the kind of stuff that it takes to actually build the brain. Okay, I gave you a framework. I gave you kind of tools to just really hone in that you can do and I actually have to take those tools and go build something build your brand.

That was it good analogy that just came out of nowhere. You’re going to love it, maybe I’ll do a article on how to actually use those tools. I just gave you into your social media, branding on Instagram Facebook and YouTube, etc. Let me know if you want to see that article, because I hope this helped. I hope this kind of helps you kind of rework your mindset into you. Oh yeah, I got a hone in on me.

I got ta work on my brand. Take baby steps. I hope you got a new perspective on it. If you didn’t know this stuff, please comment below. If this helped, I would love to know what kind of baby steps you’re taking to actually build. Your brand is, let me know in the comments below and I’ll catch you next time on the Johnny Q, blog peace,

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