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Online Marketing

Why Influencer Marketing DOES NOT Work – How To Fix It

Let me break it down start back. Historically, most of the time people say a a good influencer is not just someone who had a lot of followers. That’s right. It’s somebody who also has this engagement.

Don’t just look and see if they have a lot of followers. Do they have engagement? Now you know they don’t have fake followers now you know that their followers actually cares about them and those are the people that you want to follow up with. That’s pretty much become the agreed-upon thing, but there’s one step further people. I swear it’s one step further, that a lot of folks are missing. Straight-Up engagement does not equal influence, that’s pretty much it engagement does not equal influence.

What do I mean by that? Well, you know what first, let’s rewind back for a little bit of story time. Yeah I had his homegirl his home girl who’s, throwing an event and she was so excited. She had this host. That was a IG and no one, sir, when I say IG influencer, I’m talking about this person had a hundred and fifty some thousand followers Real Talk. Real followers, because these people were engaged matter of fact she was super excited because person was so cool that they start posting her event pretty early and then she says Shawn.

I really want you to come to this event like for real for real. Come to this event check it out, and I said: okay, okay, I come out to the event and I get there late mind you – and this is what I see I see about 15 people in the whole venue, including myself, including the probably about five artists that Were performing and their friends and the host, why was nobody that interested in coming to see this person, because that person was not an influencer, at least not in that way, being an influencer means being able to actually influence people in their decision making having a certain Level of trust, this person – I believe, if I remember correctly, was basically like a local media and they had got them scared going if people were going there to their page to laugh, but they weren’t going to really see what this person was about.

There was no buy-in as much as people hate them Kardashian a lot of people hate on her there’s a lot of people that look to her for influence. Alright, they look at what she’s wearing they looked at the lips, the button, all them things so keep this. In mind, when you pick your influencers for your campaigns who you’re trying to pay, because you can end up wasting a lot of money, paying somebody who has views and engagement but zero influence, there’s a lot of people that I know that I’m cool with or I Might even pick up the phone if they call, but I’m not really checking to them for what shoes they’re wearing right jay-z has a lot of influence right, but nobody’s really looking at his sneakers, at least not on the level that they might be looking at Kanye’s Sneakers right, this is just one specific category, and this is very important for you guys to consider for your music as well.

Jay-Z is obviously the influential person but they’re not looking at him for fashion as much or looking at Calle for fashion. As a matter of fact, people are now looking at some pretty ugly sneakers, just because this Kanye, like the ladies, I know some people might disagree, but the ladies TV collection type stuff mmm, but people are buying. So a great example is a homeboy is a rapper. I’r not going to mention his name or anything like that.

He went to the page of a very popular dancer named kid. It agreat that kid is that Nick, like kid, it can dance his butt off he’s dope. However, I told him Brett, don’t pay buddy to put your music on his page and dance to your music, and I tried to explain it beforehand why it would not work. This is why I said yo people go to his page to see him dance. I know. There’s a lot of views on his articles, but they’re going through his page to see him dance they’re, not really listening or caring too much about the music.

That’s in the background, they’re just reading his dance to the beat, so his influence is more so dance based. There’s probably a lot of dancers, they love him and can be influenced by him. Read his moves, but because he’s dancing all the time and that’s what’s on his page, no one’s really going to hear the music they’re just want to see him dance again. The same thing for a lot of these pages, where they’re twerking all the time, I’m sure people throw money at him all the time.

However, people are not really checking the twerk pages. It’s work they go on for the booty. We know what people are going for. Well, they’re also people who actually like twerking study and they wonder damn you know, twerk do sales and then looking at work move whatever. But point is people are not going to those pages for the music? That’s being listening to. You might have some people who drizzle over and actually want to listen to your song and they really get caught by it.

But it’s nowhere near as impactful as going to a different page where someone actually has influence and they’re not diluting their brand. In a sense of the music that they might listen to now, the same artists that I told to not use kids agree also saw amazing results, and this other campaign that I mentioned right in there’s these girls he got posted on the girls page, had nothing to Do with them actually dancing to the song or anything like that, they were just kind of listening to it.

In the background more so, however, these girls do not post music all the time. So now the people who are following them – and I have some – were influenced by him when that song is played by then they think they actually liked that song. So now these people that I like liked this song, I want to know more about that song. What makes them think that’s so great, but if I’m just dancing the songs all the time, that’s nothing to do with whether I like the song or not.

You don’t really think that I love this song, just cuz, I’m dancing to it. But if I did a song on one of my pages – and I was just like yo – this is the best song ever and people never see me. Talk about music y’all are going to probably listen to the song, because I’m usually talking about artists campaigns. I’r not really talking about this. Is my favorite song on this blog. It’s the same way, you should look at everything there’s context.

So not only is it followers engagement, but then you want to look at influence and influence has multiple categories. Right influence has first, two people actually look to this person and actually make decisions or see value in this person’s opinion, and then the other layer is when you analyze these people and their pages. What likely is their influence faced towards like? Are they influencing other people to dance or are they influencing other people to dance to specific songs? They just making people laugh and if they are making people laugh and they can they do a article in a unique way where the song seems so enjoyable.

They want to check that song too, like there’s so many ways, and so a little bit more nuance than just saying this person has followers and engagement. I had to put that out there. Maybe one day I might go deeper with very specific examples or some things like that. I don’t know, I think, that’s specific enough, because there’s a wide range of you guys who have a different scenario. So you kind of use it for your own situation.

But I would like to know what you guys think. I hope that was helpful, but other than that be like the article go ahead like button if it like he might as well share it and if you’re not subscribe, you know what to do. He dare subscribe.


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Get Your Music Played with Feature.FM

From now on, and today I got a music resource, slash tool called feature FM. Some of you guys might have heard of this I’ve heard of a good minute ago, actually through a lot of clients having success through it, which made me want to look into it.

More didn’t want to do a article until I had personal time to go in and do my own campaigns in the back end, which I will be showing you in this article, and I also have a cool way for you guys to get 500 free plays on The platform, but I’m not going to talk about that to the end of the article either, because I want to make sure I go through basically what it is, what I think the best ways to use it are.

Let you guys decide whether or not you’re using the platform from there, but first, let’s talk about what feature FM is now the way they describe themselves is, basically, they say: they’re reaching music fans while they’re discovering music and that’s super important. What I love about the platform actually, but what I’m going to go over in this particular article is two different versions of something that they call sponsored song campaigns and, in my mind, is so powerful because it should be the future of streaming campaign marketing.

So what that basically is is when they say that you reach music fans while they’re discovering music. Imagine you’re listening to music on soundcloud or listen to music on Spotify in particular, something like that, while you’re listening in songs, maybe an album finishes, they usually go into other songs right. They can make your song one of those songs that on Spotify will get it to that, but that’s basically how it works.

It’s organic is natural just how these music stations are basically like radio stations like Pandora, and things like that. Your songs will be one of those songs that begins to play and it’s the full song – it’s not a snippet, so it plays just like any other song. Maybe that’s why they call it feature FM, because it’s like a regular song on a radio station. I don’t know that maybe that’s where it came from, but it’s super powerful, because when someone hears the song, their interaction from there is based solely on the music, as opposed to maybe a Facebook campaign, or something like that.

Where you battling all this other stuff, you got means you got so many articles, you got people’s Facebook statuses same on Instagram and these other websites, it’s just the music, is auditory and your song is actually the only song playing just like the any streaming service right. They play one song at a time, so those of you decide to use something like this. I hope their music is on point now.

Let’s hop right into the back end of me doing one of my campaigns, I’m going to switch to the screen share of you for this all right everybody. This is basically what the back end a feature looks like I’m after you at an artist or two. Now me, I am NOT an artist obviously, and I’m not going to be running campaigns trying to advertise the you know: YouTube advice, articles on a playlist, so what I did was basically say: hey, I’m going to put about $ 160 into this, which artist do I Want to get, I got an artist that I work with many on emo I’ll.

Tell you guys more about that situation later, haven’t done anything as far as big campaigns, yet so it’s a little irrelevant now. So, let’s stop into this, though, and I want to show you two specific type of types of campaigns. The first campaign I want to show you is a campaign that runs on a website called eight tracks. We just want to feature that famous partners. I don’t like this one as much and I’ll tell you why, but I want to show it everybody and then I’ll you know, show you the other results for the second type of campaign as well.

So the first song, let’s say: f it up this song right here: okay, twenty-four dollars put into this campaign, 0.49 % engagement rate in three engagements out of six hundred and eleven plays pretty low, and it’s not worth my time. In my opinion, you know I got three engagements twenty dollars and granting six hundred plays and then most of the plays like Canada, ten work in the United States, which is not ideal when this artist is in the United States, a big benefit of this campaign.

If it’s a, I got us about six hundred eleven plays on that song. These plays are actually working on your SoundCloud. So what feature FM does is, while it’s running on this website, eight tracks, which is basically a website where people just make playlist after playlist, and it runs that campaign you can actually use the URL from your soundcloud song. So all the plays. Actually, you add it to the plays in your sounds, so only about half of these are organic.

Soundcloud plays the rest of them are for an ads, which can be a beneficial thing for those people who are just trying to get their plays up on soundcloud, especially the people who say yeah. I want to get a decent amount just for social proof, so people don’t think hey nobody likes this song. Well, it’s better to at least do eggs where you have real people do plays, especially since it’s relatively inexpensive, as opposed to paying somebody for completely fake, plays and then having the same number.

If you’re going to pay $ 20 to get, let’s just say six hundred or a thousand plays, it might as well pay for real people to hear it, even though, on the back end, in my opinion, it’s not as effective as worth it. When you look at the engagement rate, but I’m going to go ahead and show you the second type of campaign, so there’s other campaign that runs on a website called beaser, which is basically Spotify.

But it’s a lot more prevalent in Europe in other countries than the US, but it’s actually moving and growing into the u.S. They’ll be I’ll show you proof that in my results, so look at these plays for one twenty two dollars I got me 1128 plays versus Twenty dollars only getting me about six hundred plays for the 8tracks campaign, so that means it’s actually less expensive to do a Deezer campaign. But on top of that, this is what I really like the engagements.

I got. Sixty nine engagements six point: twelve percent engagement rate versus a point, forty nine percent engagement rates and a lot of that from what I’m seeing is, in my opinion, also just from how the campaigns are set up on the website. There’s no way for somebody to really natively interact with the song on eight tracks. Since the song is actually playing for a SoundCloud, they can’t add it to platelets and things like that, whereas on Deezer I could move it around just so you can get a better idea and see it.

This is these: are it’s playing on Deezer because it had got added on to be there. So now it’s a song on Deezer. When the ad runs on it, people can actually add it to their playlists. They can actually put press the favorite button and say I love this song and I’ll get to show you the results of that right here. So look this engagement breakdown. Remember the other. One only had three engagements period: the 8tracks campaign, the Deezer campaign.

This is off of what $ 27. If I remember correctly – and I got 35 add to the favorites playlist, then I got 27 adds to people’s playlist additions. If you’re wondering what the difference between these two types of playlists is, the favorites playlist is basically you being on Deezer. You press the heart button when the song plays, because you like it, and that means whatever someone wants to go, listen to a playlist of everything that they push the heart button on, that song will be there.

The playlist addition is somebody saying I love this song. I want to add it to a playlist so like a listen to it later, and I want to put it on a specific playlist. So that’s great for $ 27 you’re talking about thirty five favorites playlist and 27 regular playlist additions, and then you have album page views. So if you go look at these results, this album ended up getting five fans and her as an artist.

She has 13 fans, and this is only in a week, week-and-a-half being on his website. That’s why this the avatar is not even there, and I just ran these campaigns from these campaigns. 13 fans, 5 fans of the actual project. So right off the back. You already know that the campaign on Deezer is a lot better than the 8tracks campaign, but you know rub that point in you can look right here. Ciccone 500 plays engagements right and that was for $ 20.

I maybe was thinking spent seven more dollars on the Deezer version of the saucony, but seven more dollars to have 800 more plays that doesn’t add up so that lets me know for one these, our campaigns are cheaper than eight-track campaigns. Also, the engagements going to be better. I got 105 engagements for this Kony song for $ 27. All right, that’s crazy! Click on these results and what I like about them is all right: 7.

5 percent engagement rate. But on top of that, what I love about the playlist Editions. It means that people are going to listen to it again and again when they go back to these playlists 42. Regular playlist editions. This one got me one artist page view. So that means someone looked at the actual artist page. Remember I showed you. She had 13 fans of our artist page and then I got one out of 12 16 out on page views and then what’s really cool here is this is letting you know.

There’s people 76 people skip the song at 69 seconds. One person skipped that 56 seconds. You can see these results all throughout the songs and then you can also look at engagements all right. Let me get rid of the skips, so you’re, seeing one person engaged at one minute 56 seconds. Three people engaged at that period of time. 245. This kind of stuff can help you figure out, what’s the best part of a song, to run a commercial on as well.

So I love the data today give, but even more than that, I love the playlists editions and that’s why this part and this kind of campaign is way better than running the eight tracks campaign. Also, I mentioned that traditionally Deezer is more popular in other countries, but you can look at this because I did targeted towards the United States. I just targeted two United Kingdom and United States. I don’t know how that one, Israel plate slipped in there, but it did somebody judge me.

You see five hundred and thirty six people in the United States. That’s still a pretty solid number. Considering I got thirty engagements, we’ll just I’ll show you the epitope campaign, one more time. Oh, and actually I forgot once the song did pretty well around twenty dollars. I decided to keep going all the way to eighty two dollars and 82 cents, and these are the full results. So what that got me was 4141 plays 297 engagements, seven point one four: seven point: 17 percent engagement rate.

Of course, these results are not necessarily equivalent to what everybody would get some people who might have a song – that’s just better than this, for whatever reason or people like it more so they might have a higher engagement rate and some people. They might have a song that nobody likes and they might have a 0 % or a point for a non-person and, like the other 8tracks website, who knows, I can’t guarantee those, but what I do like is for one course.

This website is legitimate spent plenty of time making sure that and then has several clients get good results from it so really quickly. I want to go ahead and run through one of these campaigns as far as setup, just to show you guys what it looks like you got to name the campaign upload. The song it’ll have options where you chose to do it on something like a Deezer, where the song will kind of pop up automatically.

You can advertise the song, but then you also have the target audience right. I chose United Kingdom and United States for this to age genres. That stuff is all kind of straightforward. The interesting part is you’re, choosing these people and your targets by similar artists, as opposed to doing some of the other types of demographics, and then, lastly, you choose your budget. What do you spend daily and that’s pretty much it for the campaigns it’s pretty straight forward, but still want to show you guys.

They also do show you an estimate that you’ll get from running the campaign before it rhymes. This number has been pretty accurate. I’r so far, alright guys, I should give you a pretty decent idea of feature FM what it is I’ll be going over one of their other tools later in another article. I did tell you that I do have a way for you guys to get a 500 free place on the platform I reached out to them.

I had to talk with some of their reps really to help me through and walk through some of this information and really to one us remember. I said I was testing the credibility of the platform and things like that I reached out to them, but I also was able to get a code for you guys to get $ 10 free and from my calculations and the campaign, if I did, it amounts to About 500 plays, so all you have to do is look at the link in the description below.

If you use that link to create an account, it will give you $ 10 free. It is featured IFM, slash brand man shine. Ask me you guys, alright other than that. I hope this article was helpful for you guys. I definitely have more resources and tools coming in the future, but for now you know what to do hit that subscribe button.



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FREE Music Marketing Strategy To Get REAL Fans Using YouTube | How To Build a Music Fanbase

Now this is one of five cheap growth strategies. I listed in my guide that free guide is in the description below I’ll, also put in the top comment, so check that out after the article, if you’re interested and a great thing about this article right here is a lot of you guys have been looking for A system to use marketing wise because everybody needs a system, but you haven’t had one.

This article will show you a system for growing a fan base and if you can’t use this particular one, you at least understand what that looks. Like here’s, the things that you got to do to use this strategy, one you have to upload a content mix. This requires two types of content at minimum, but three would be even better. Those two types of content are your original music that could be a music article or just a audio track, upload it to YouTube, and then there’s cover songs.

Now I know a lot of you guys are familiar with using cover music on YouTube. Some people have tried it and haven’t had much success, but a lot of it comes from not completely understanding so listen to this entire article, so you can really get an understanding how best to use cover music and also to actually make sure you maximize this. You have to upload your cover: music, your remixes or your free styles, one of the others in the right way.

So read the article that I did on how to properly do that and I’ll also provide that in the link description below the third type of content. You can do is really just regular vlog type articles where you’re engaging your audience and different ways, or just giving them peers and peeks into your lifestyle. There’s plenty of youtubers out there that you know are just succeeding as just youtubers, no music at all figure out.

What you might be able to do in that type of category to give fans additional ways to connect with you? The second thing you need to do is manage your proportions. Now. What I mean by that is you have those two or three types of content that you’re dropping. You want your original music to be a decent portion of that, and your original articles to be a decent portion of that if you’re doing vlog type articles covers, can be some, but not all of your posts.

There’s some people who use a cover, type strategy or a remix type strategy, but that’s all they’re doing and then there’s some people who rarely ever do covers or any kind of remixes or freestyles. You want to create some form of regular schedule, even if you’re not dropping this music regularly, it doesn’t necessarily matter what your proportion is as long as you stay consistent over the long term, but just for those of you, my ex, if you do at least one Cover song or one freestyle, every four articles you drop, that could be pretty good for you, but on the other end, if you aren’t able to record quality original music, you might want to flip that and drop only one original song.

Every four articles you have to figure out what works best for you, but if you can do this at least weekly, then that should be a nice pace to work with. If you want to slow that down and do four articles every month, just realize you’ll be taking more time to get out more content and you’re working at a slower pace so expect success or certain numbers to come at a slower pace. Now. The third thing you got to do is links in promo.

It’s the equivalent of letting people know where your other music is in this article right here. I could have text pop up that says: follow brain man, Sean on soundcloud or follow brain man, Sean on Spotify or Apple music, if they’re not going to also have that in my description links. I can also have that in my top comment link now, if you don’t know what I mean by top comment, if you look at the comment section of this article, you’ll notice, that my comment is at the top, because I pinned it to the top and now Any links that I want people to see people will always see.

My comment first be sure to do this with relevant links for your articles. Now it’s extremely important that these links lead to places where it’s only your original content, if you haven’t realized it, yet we’ve been walking through pieces of the system. The reason a lot of people fail when it comes to covers is they’re thinking about it directly as creating fans as opposed to realizing that covers are marketing.

So now, when I talked about that marketing funnel remember, we’ve talked about this in articles before read my article on that, if you haven’t, this is how the system would play out. The top of the marketing funnel always has the most people your covers, because they’ll get views and organically are usually going to be the first thing people see, that’s just them becoming aware of you initially, the next step in the consideration phase.

That means they saw whatever cover article that they saw of you and now they’re saying. Let me look at this other cover article, or maybe they run into your original content. That’s what’s happening in the consideration phase, because they’re discovering more of you next is conversion. This is when they’re really saying yeah. Oh, this person’s original content is awesome and if you did the third type of content, that is the more youtuber, maybe blog type content, they’re discovering – maybe some of this in the consideration phase as well, but once they get down to the conversion phase.

They really like your original music and they really like your other articles. That is just you and your personality, not necessarily the covers. So now. At this point, you have people who are discovering you on your YouTube page and then some of your subscribers are probably casual fans and real fans. You don’t know what that number percentage is, but with the links, the people who follow you, because they see your link in your YouTube article or they see it in your description or your top comments and follow you on other platforms, whereas only your original music.

You now know that the people who went there through that route really love you for you. These are some of your true fans, and that is a system and the way these systems work is now once everything is in place. All you have to do is stay consistent with it, and on top of that, give it more and more exposure, because now, after you have let’s say a hundred articles of this combination, if article number 101, all of a sudden goes viral, all the new people that Come in and will go to the top of the funnel and be able to follow that exact same route, and now for those of you who get all discouraged like yo.

My original music doesn’t get anywhere near as many views as the covers. That’s how it’s supposed to be it’s the top of the funnel that’s people discovering you in the first place. Naturally, less people are going to even find out about your original music at first. But if you stay consistent with this system, you’re going to have more casual fans and more real fans and you’ll have more people who aren’t fans at all, but at least have been exposed to you.

Everybody has this there’s an artist out there that you can think of that. You know, has a pretty strong fan base, but you don’t really know their music like that, because you’re, the top of the funnel for them. This system could be a strong foundation for you and if you follow the criteria and follow these instruction and you’re, not finding any kind of progress in the content probably needs to improve whether that means your music isn’t good or whether that means the quality of the Audio and articles is just straight-up messed up, you’ll have to figure that out, but there’s no way you shouldn’t find some progress, even if it’s not as fast as other people.

Now again, this was just one of five cheap growth strategies to build a music fan bits. The rest of that guide is in the link in the description below go ahead and have at it would love to know you guys thoughts only when you get a chance to go through it go ahead and hit me up at brandman Shawn on Instagram. To give me your thoughts other than that, if you like this article, go ahead, the like button, if you like it, you might as well share it and if you’re not subscribed, you know what to do hit that subscribe.


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SoundCloud Makes a Power Move: Monetize Your Music!

Now, those of you who don’t know who I am. I am a digital marketing that specialize in helping artists, like you, guys get their songs hired through platforms like Spotify, Instagram, YouTube and bunch of others. Now what I want to talk to you guys about today is a recent Power Move that the streaming platform SoundCloud has made.

I want to get you guys to start to take advantage of this power move, what exactly it is and how I think it will affect you guys as artists in the near future. So with that being said, let’s get right into it. So what exactly is this power move that SoundCloud has made? If you keep up with SoundCloud in any way, shape or form, then you’ve probably heard that they now allowed monetization of the music on their platforms, meaning that you can now make some money because of SoundCloud before the only way to just stuff will get monetize from Them was if you were invited to their SoundCloud premier program or if you knew someone like your distributor, who can help you get your stuff monetize through whatever other means that they may have so like.

I was saying before SoundCloud premier program used to be invite-only, meaning that some flower pretty much had to ask you to come, try it out. That was the only way that you can make money through SoundCloud through them. But now the SoundCloud premier program is open to all creators who use the platform as long as you meet their basic bare minimum requirements. So what exactly does this mean for you guys? It pretty much means that now you have another way to put some money back into your pockets now before.

One of the main arguments that I used to hear against SoundCloud is that you were literally giving your music away for free, and why would you do that? Now I know technically on platforms like Spotify and like title you’re, not charging your fans for your music, but at least those platforms were attempting to pay you guys for your streams. I always thought it was kind of weird that, with SoundCloud the main source of traffic, which is you guys, was not being compensated for the amount of work that they put in unless SoundCloud deemed you worthy to be so.

To be honest with you guys, I think the SoundCloud opening up its premiere program is an attempt for them to keep their core consumer base happy, which is music artists. You guys, I think that SoundCloud has finally realized that they have been driving you all the way to their competitors, to Spotify, to Apple music, to title to Pandora, all of their competing services, and they aren’t you guys back.

I think they want you all to at least seriously consider SoundCloud as a platform that you need to really work and drive traffic to, and they knew that. The best way to do so was to finally start paying you guys for the work that you’ve been putting in and finally the part of the article that I’m sure you guys have been waiting for. How can you join SoundCloud premiere program so that you can start to monetize your music and make some money well, like I was saying earlier in the article, you must first meet their basic criteria, which are pretty much as follows.

First, you have to have at least a SoundCloud Pro or SoundCloud Pro and limited account, meaning that you can’t monetize your music. If you only use their free account, you also can only monetize original music, meaning no remixes, no cover songs. None of that guys. You also can’t have any copyright claims against your account. So if you ever uploaded something that didn’t belong to you and you got a claim against it, this may be something that causes you a little trouble.

I would definitely look more deeply into it if this applies to you and lastly, you must have at least 5,000 strings within the last month from countries that SoundCloud Dean’s eligible I’ll make sure to leave the article about that in the description below, so that you can Dig a little bit more deeply into it. There’s always guys if you feel, like you learned anything today, please like and share this article hit those post notifications as well as I wouldn’t want you guys to miss anything once again.

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Amuse Looking To Sign Artists + Free Music Distribution [First Mobile Record Company]

So, as I said before, I want to start doing specific articles that go over music resources tools and sometimes techniques and strategies on Fridays, and today we are going to talk about amuse they’re described as the world’s first mobile record. Company will.I.Am from the Black Eyed Peas is one of the co-founders and they’re looking to sign artists.

Before I hop into this article, I want to say shout out to Tuco from music ID TV, because music I’d be TVs where I first heard about amused. So a mobile record company. What exactly does that mean will amuse is an app that you can download right onto your phone Android and iOS? They got both of them. If you want to those people who have one of those weird other things like the Nokia app store, I’m sorry, we just might have to have a talk about your life decisions, but again for Android and Apple.

You guys can download it for free and what they do is distribute your music to any of these platforms in the same way that TuneCore does and the same way that CD Baby does and a lot of these other music distribution platforms do except they do it. For free that alone sounds amazing and you know the company’s credible because, as will I am behind it, so you know it’s nothing sketchy and then an additional benefit from that is you get all kinds of data that they provide to you? Also for free? Now? Let’s talk about them wanting to sign artists, how will they sign artists? What they’re doing is actually looking at the data, so you give this data for free but they’re, basically using the platform as a digital, ANR they’re.

Looking for the artists who are winning on that platform and the ones who are having success on that platform, they will look to sign those artists. All I can say is as an artist I would get on sooner than later. If I am going to make that move, because what you find these companies do is they’re looking for successes, they’re looking for proof of concept, when a company is young, desperate and trying to you know, prove to the world, their concept is valid and a-plus.

There’s going to be less competition on the platform, so if you get on now, they’re going to have more incentive to help you out. If you are one of those artists that bubble up in a plus there’s going to be less artists that you have to compete with on that platform, another cool benefit is, if you get signed by them, you keep the rights to all of your music they’re. Signing licensing deals for you, so it’s really a new-age type of record label they’re not really trying to take hold of you as an artist in your music, but really they’re, almost like a broker in my mind.

Well, they’ll be helping. You get strategic deals with brands and just finding other ways to monetize your music and they’ll likely be taking a cut of the profits, which, of course, makes sense right, they’re doing a service for you and they want to benefit as well and then another additional thing For the people who actually get signed is they get free access to will.I.Am? I think it’s called the future studio, which is basically like a music studio, but you can also get a article shot there and you can also get apps and things like that development.

So, of course, that’s super beneficial for you to have all kinds of creative things so for anybody who’s still finding a little bit confusing. This is a basically what amuse is they’re, basically, a free distribution service. Now, if you’re looking and comparing them to TuneCore CD Baby and the many other ones right there, I know you’re, like man, how can they be free? Because we all know people need money? Well, let’s think about it.

This way total court doesn’t take any of your music, but it’s kind of awful philosophy of we know that most of y’all are going to fail, so we just want to charge all more and get our money upfront. If you win, congratulations, and then a company like a muse, is basically saying that we’re going to give you guys this service they’re creative, a platform that really enables them to sift through the dirt to find the huge diamonds in a rough.

They don’t want to invest. In any of that small stuff, they just want to find that diamond and once they use the platform to find the artist that’s most likely that diamond they invest in them, pick them up and then off to the races. Each of them have a way of getting their cut and they’re all a lot better than the old ways as far as artists dealing with record labels and just getting their music out there anyway.

I hope that was helpful for you guys. What do you guys think? Are you going to use a muse? That’s it. You know what to do. He dead subscribe button.


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Debunking The “Russ” Strategy For Growing Your Fan Base

That’s been on my mind for a minute. I want to debunk the rest strategy and the way this came about is a lot of times. I’ve just been talking to people or run into people and they’ll say something like the old man, I’m using the rest strategy, and then I would say what are you doing and basically they would say: I’m posting a song a week.

That’s the rest strategy. I don’t even want to make this long article, so I’m going to try to make this as simple as possible. I get the idea of the song a week representing the rush strategy, because that’s the easiest thing to remember, but there’s a lot of other things that just had to come into play right. You the way SoundCloud especially SoundCloud when people would say they were dropping a song a week on soundcloud.

The way SoundCloud is set up, the algorithms. Don’t really allow discovery to happen like that they just don’t. So if I create a SoundCloud tomorrow – and I just start dropping a song a week – a song a week for a whole year – I would be surprised if I had zero subscribers after a year. I don’t care how dope the music is SoundCloud, just like Spotify an apple in many ways. You really need to push people into the discovery, whether that’s through repost or you know, just getting on other playlists.

You really have to have some way that other people from the outside find out about your music. Now somebody told me that Reza mentioned in some interview, I didn’t take time to look it forward, but like he said he did some kind of collaboration of somebody and that brought in fans. Many at this point know that he had Carol Lewis as a picking agency. Eventually, there’s a lot of pieces to the come up that came to play.

I don’t know what just happened. Someone screaming going to figure that out for this article, and this all leads back to the system that I’ve spoken of before. Yes, you can have dropping a song a week, dropping content consistently a part of your plan, that’s a great part in centerpiece to your system, but you have to figure out a way to consistently bring in new people. Even it’s not having you know like an ad running everyday, like some people have done, even if it’s not getting posted on influencers pages every day or just hustling and getting in front of people whatever you still have to say, maybe just once a month or just Whenever the opportunities arise, I’m pushing people to this stuff, but it’s not just going to happen from you posting into the abyss of all the content.

That’s being dropped on the Internet. So, what’s the point of this article, you got ta figure out ways other than just dropping music again and again on soundcloud. Even when you consider the fact that rest had a lot of music on YouTube, YouTube was better for discovery and finding songs on the side and all those things so just being on that platform alone was helpful. To remember the way these platforms are set up and less than YouTube, specifically SoundCloud Spotify.

They don’t really get you any more views like that. Like Spotify has already said they have millions of songs, just all kind of content that has zero views. Zero zero listens like there’s artists out there to have their art their artwork on this platform with no listens. That’s because you have to create the push at first. You have to figure out how to get people to look at you, don’t think you’ll.

Just keep posting it’ll happen. That’s it for this article. I want to hear you some comments from you guys because I know a lot of you guys have known at least some people who are doing this or if you know somebody who is doing this just sending this article, I could go in deeper detail, but I’m Just going to speak at it at that level, if you like this article, go ahead, hit that like button, if you like it, might as well share it any of you not subscribed.

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Determining Your Product: Music or Artist Brand [Digital Dash w/ Kohrey]

Now, for those of you who don’t know who I am I’m a digital marketer myself, I specialize in helping artists, like you, guys, get their songs heard through platforms like Spotify, YouTube, Instagram and a bunch of others. Now what I want to talk to you guys about today is a very important step in beginning your marketing campaigns, and that is determining what your product is now, if you’re treating your music career like a business, what you guys should be doing, you will know that Every single company pretty much determines what their end goal is, or what the end product is with every single marketing campaigns, and you guys should be doing the same pretty much.

The way I see is there are two major types of campaigns that you could be running and those are artist, centric campaigns and music central campaigns, I’m going to get a little bit deeper into the tools that you guys can pretty much figure out, which ones make The most sense for you and it’ll help you moving forward with determining what you should be doing in your marketing campaigns and which ones make the most sense for your immediate goals.

Now the first types of campaigns are typically referred to as music centric campaigns, and these are the ones in which your music is the star of the show, meaning that if you’re someone who has a strong single or a strong song that you really believe in then These are the types of marketing campaigns and marketing strategies that you’ll want to focus more so on because of this, it’s best to use when you have a song that you really believe is worth all the efforts and that you really believe can make a lasting impact That will actually help you in your career.

Thank you for artists. Like early on the weekend, when he first came out, he wasn’t really putting his face out there that much or really relying on his brand to build his fan base, but they were going more. So from people who really believed in the song, looking for targeted fans who were actually fans of the song and not just fans of everything else that the weekend still for so, if you’re running a music central campaign.

That means that your music is where all of your efforts should be going towards. You should be targeting all of your resources back to finding fans that wants to actually just listen to the song. I thought of everything else. So typically, what you’ll want to do is these types of campaigns? Look for things like playlists Spotify playlists are one of the best ways to find people who are just genuinely interested in the song, as they can’t really see other things about you without first going past, the song is so you’ll also want to figure out different ways To disseminate the songs within different audiences, maybe reaching out to different influences, are getting your songs placed into their campaigns and there product placements or figuring out creative ways that you can just build around the Tsongas so and the second types of campaigns are typically referred to.

As artist centric campaigns – and this is what you guys get to be the star of the show now in these campaigns, your brand should be the endgame and an appeal to all of your marketing campaigns and all of your marketing efforts. You should be trying to disseminate information and articles and content that relay your brand to your audience, so that you’re bringing in people who are like-minded and similar to you.

Typically, these types of campaigns are usually article focused as you’re, finding a strong visual that represents you and your brand or represent you in your music in the best way and you’re trying to figure out how to get it out there or you’re working on viral content Strategies that help to push you out there and everything that defines you as an artist. These, in my opinion, are some of the most important marketing campaigns, as you can build a strong songs.

All that you want, but you’re not really a major artist or an artist with a strong fan base until you have fans that believe in you and your brand there’s no better way to get it out there than by focusing on your brand itself like. It was a product now, one of the best examples of an artist who running strong artist. Centric campaigns is six-nine every single one of his marketing efforts and our strategy is all playing directly back to him and not necessarily its music itself.

So you should be looking at as the same type of way you were to start. These shows you are the start of these campaigns. What things make sense and bringing people back to your story back to your brand and back to you as an overall artist outside of your music? So, just to recap, with you guys, the first thing that you should be doing in any marketing campaign is determining what your product is: use, your music, the product.

Are you going to be running music, central campaigns in which you’re getting your songs to Spotify playlist and to influence the articles or finding other creative ways that get your music out to the masses and outs of people who actually be fans of it? Or are you the product? Is your brand new product and you’re going to be running artists into your campaigns and what you start to figure out Barbara content strategies that push you your message and your brand out to people who relate to you and be genuine fans of everything that you have Going on and everything that you have planned for the future trust me guys, there’s really no right or wrong answer there, both campaigns that you’ll have to do at some point in time and they’re, both campaigns that are equally as important and can yield equally great results.

There was always guys if you feel, like you learned anything today, please like and share this article hit those post notifications as well as want you guys to miss anything once again. My name is Cobra and I’ll see y’all next time.


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Build Your Music Brand | First Steps To Creating A Brand From Ground Zero

If y’all don’t know, lil yachty is supposed to be a Green Lantern in the upcoming Teen Titans movie, which is going to be interesting. And then you have people like Travis Scott, who created this vivid world and a lot of people around him have said he had that strong vision for the world you wanted to create from the beginning. So that’s not you here, a few steps. I was hopping to it figure out what matters to you at the core.

Do you want to be known for your music, or do you want to be known for your aesthetic, some kind of character you create it’s, not that you can’t have both at the end of the day, but we’re talking about the very beginning which one matters to You at the very most your personality as an artist or your music as an artist. Now, if you look at an artist like her people, pretty much don’t even know how she looks.

That is a very music heavy brand. It’s so far to the extreme. On that side, then you have people like lil yachty. Like I mentioned earlier, that’s very faith-driven. He does have music that people like and love, but it’s very much so that personality over a lot of other things. Some once again, if you look at somebody like Travis Scott, it’s very much so the world and aesthetic that entire environment he creates.

So you have to figure out what you’re trying to do or you trying to create some kind of world. Are you trying to be a face? Are you trying to be music first, whatever that is start to think about small things like that and even within music? Do you want to be known for your melodies? Do you want to be known for your lyrics? Do you want to be known for the energy you bring start figuring out a few basic things that you feel like matter to you most and don’t necessarily go towards picking something that you just think sounds good know why this is so important is for one your Brand, it’s not going to be perfect from day one.

You wanted two primary reasons. This is so important is because your brain is not going to perfect from day one and there’s so many facets to the brand. You confuse yourself, if you don’t just keep it simple. So you know you’re about creating this specific world. Then you know you’re going to attract people. You want to look for people who are interested in that world and I want to be a part of that experience and if you consider yourself a lyricist, you know you’re going to look for people who, like lyrics.

These are the things whatever you choose, your core to be that’s going to be the thing where you have the most quality control, because that’s the core of your brand, meaning that’s got the core of your fans. Outside of that everything else can be developed over time. There might be one two, maybe three, but I would say especially for my beginner. This is your day. One figure out two things, maybe that you really want to put energy in and focus on and just keep building those and bettering those improving that quality.

Everything else will come to the fold and remember, there’s a lot of different cores out there. You also have humor driven artists like little Dicky, there’s so many different things that you can choose as your core. It doesn’t have to be the traditional. Oh I’m a lyricist or oh I’m, a hype, artists or whatever. Now, what you don’t want to do is pick something super broad like positivity positivity is like saying Millennials or I’m targeting people 18 to 30 years old yeah, but there’s so many different nuances to being 18 to 30 years old one.

Some people are college students. Some people didn’t go to college. Some people are into hip-hop, some people are in the country. You can’t just target that broad thing when you say positivity is my niche. There’s a lot of different people, pie, type of people who are positive right, there’s positive people who, like country, there’s positive people who, like hip-hop, okay, even between positive hip-hop people, there’s different styles, so understand that when you pick a niche make sure it defines people and Outside of just the term, the term sounds good, but if you really don’t understand what those people really look like what they like, what their self narrative is for how they like to live, and things like that, then you probably haven’t figured out a niche once again.

Those are just a lot of things. I hope I didn’t confuse it when I said those things but start at the court figure one or two things out that are important to you, build the rest over time. You’ll figure out the rest over time, don’t even try to figure them out by you know, sitting in some kind of room, studying branding and all that kind of stuff. Let the rest of them come to you as you grow your audience and get more experience and naturally just lean toward certain directions or get certain feedback from audiences.

And then you double down into what you think that people liked from you and you see that people liked from you. If, of course, it’s actually authentic to you, because sometimes we do stuff once and people like it, but we probably don’t want to do it again and don’t want to make a whole career out of it. You know what I mean so other than that I would love to hear you guys thoughts in the comments I’ll hop in the comments, as well other than a view like this article Kuwait he did like like it might as well share it and if you’re not Subscribed, you know what to do.

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“Black Market” Marketing On Social Media

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Make Fans & Customers w/ Marketing Funnels + Avoid Being A 1 Hit Wonder [Marketing Funnels Part 1]

How to create fans, customers and even a community to spark a movement, so let’s get into marketing funnels and then I’ll be back, alright, alright! So this is what a marketing funnel looks like it’s split up into these five categories: awareness, consideration, conversion, loyalty and advocacy.

Now, I’ve put it into my own words, not, for instance, awareness is basically the discovery phase. This is, however, you find out about something. However, you discover it that could be through social media email search engine optimization, which means when you’re on Google, when something pops up in the browser. As far as the search terms make it be an ad that pops up when you’re reading TV or when you’re on one of the websites, you can be reading an interview on The Breakfast Club and a person.

It’s in the interview – and now you figure out like I don’t know who this person is some kind of collaboration word-of-mouth or you can somehow discover this person’s content, there’s so many ways. But, however, you discover that person is point blank and simple. The consideration phase, which I call to learn more actually is when people decided a little bit more intentionally to learn more now, there could be passive learning more, which means there’s always just more and more information popping up about you to this person.

Maybe they have a bunch of friends who are fans about you, so they tend to hear more, but the learn more tends to be a little bit more active with their now saying. I’m aware of that person I discovered them now. Let me figure out a little bit more about this person now, if you’re, an artist, that’s pretty much going to look like them listening to your music or they could be consuming your social brand.

If you have a lot of funny social content or whatever type of social content you have out there, they might just be consuming that, but tip is going to be the music, or at least you want it to be the music. If you have some kind of brand like a software in this learning more phase, that could be you providing some kind of free content or information like an e-book or something like that, and then they download the e-book same thing could be done for an artist, though You can provide something and get something in return like an email address or phone number as well, and then, even if you have like a t-shirt brand or something like that, that can also just be people finding more about what other styles do you have now that People have learned about your brand.

That’s learning more, it’s kind of straightforward is really just the idea of people figuring out more they’re, going down the rabbit hole of your brand now conversion. This is one that engagement is getting a lot deeper, and this is, when things become a lot more intentional from you as a brand, because you are trying to create fans out of this marketing funnel now. What does that look like when we’re talking about deepening engagement? You have multiple ways, but one way is extremely systematic.

When we talk about sending out emails, if you in the consideration phase, exchanged some form of product or some form of information for somebody’s email, you can create a system and then engage with those people systematically or you can have ads that are targeting these people, who Are learning more about you? They tend to call that retargeting the people who have engaged with your brand a little bit now you’re starting to hit them with ads.

That’s why you see those pop-ups whenever you go to certain websites and then later on, those people start showing ads on other sites. But the freer option really comes from just staying consistent and providing consistent engagement on social media right. So people might find out and learn more about you on social media. That’s how it happens for most people, but then, when you’re deepening their engagement, you just have to provide content after content after content and really needs to be in a variety as opposed just the same type of content, because in this phase they’re really to learn more About your brand in particular and there’s deciding whether they actually like your brand in this phase, so you’re deepening the relationship and by staying constant on what you post on social media.

It allows you to stay top of mind with them and provide more and more for them to consume quick side numbers, because this is the perfect depiction of why so many one-hit wonders become one-hit wonders think about the fact that if someone discovers you and then they Even start to learn a little bit more, you have a little bit, they can see about you, but then it goes into that conversion phase and you don’t have a bunch of content for them to really grab hold of and become a true fan of you.

You don’t have an established fan base for them to really show what the lifestyle and culture is around you as an artist around your brand. That’s something that’s really necessary to drive somebody to the next phase of a fan, which is where that loyalty is created and, if you think about it from the standpoint of a software by the way now they’re established culture and brand value and social proof is usually Going to be like reviews, product reviews, online people are looking for credibility in this stage outside of just themselves, with a t-shirt company they’ll be looking for other people wearing a brand or what quality? What’s the true value of the brand? Is it in Walmart or is it in some high? I don’t know higher class boutique in LA or somewhere.

These are all the things people start to look at because they want to get a sense of the lifestyle the brand they want to know how to associate. You as an artist or this brand as a person because they want to know if they fit and if you share the same values for the lifestyle that they find value in and if you complete this part correctly with the right people. Congratulations, you got a fan, but now you have to stay consistent for that maintenance.

You have to continue to communicate the values that they decide they related to, and just do that again and again and again, and those people who really like you and Iraq with you. They will then advocate for you, which is what you see at the bottom number five and when they’re advocating that spreading the word about your word of mouth. So then, the vein that you created goes out tell somebody else about it, and then they start them back at the marketing funnel at the top of the marketing funnel, because that person now is aware of you, they can consider you, you have the opportunity to convert Them into a love thing and then they can go out and convert another person for you.

This is why, when someone has a strong core fan base, those fan bases really tend to grow because they’re creating these people who then go out and are ambassadors for their brand and we’ll get deeper into each stage in another article all right now, that’s it for Marketing funnels, but I’m also going to do a article on sales funnels, because people tend to get the two mixed up and, of course, I’ll show you how you can connect it to for yourself, particularly through music other than that.

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My favorite musician as of right now.