Let me break it down start back. Historically, most of the time people say a a good influencer is not just someone who had a lot of followers. That’s right. It’s somebody who also has this engagement.
Don’t just look and see if they have a lot of followers. Do they have engagement? Now you know they don’t have fake followers now you know that their followers actually cares about them and those are the people that you want to follow up with. That’s pretty much become the agreed-upon thing, but there’s one step further people. I swear it’s one step further, that a lot of folks are missing. Straight-Up engagement does not equal influence, that’s pretty much it engagement does not equal influence.
What do I mean by that? Well, you know what first, let’s rewind back for a little bit of story time. Yeah I had his homegirl his home girl who’s, throwing an event and she was so excited. She had this host. That was a IG and no one, sir, when I say IG influencer, I’m talking about this person had a hundred and fifty some thousand followers Real Talk. Real followers, because these people were engaged matter of fact she was super excited because person was so cool that they start posting her event pretty early and then she says Shawn.
I really want you to come to this event like for real for real. Come to this event check it out, and I said: okay, okay, I come out to the event and I get there late mind you – and this is what I see I see about 15 people in the whole venue, including myself, including the probably about five artists that Were performing and their friends and the host, why was nobody that interested in coming to see this person, because that person was not an influencer, at least not in that way, being an influencer means being able to actually influence people in their decision making having a certain Level of trust, this person – I believe, if I remember correctly, was basically like a local media and they had got them scared going if people were going there to their page to laugh, but they weren’t going to really see what this person was about.
There was no buy-in as much as people hate them Kardashian a lot of people hate on her there’s a lot of people that look to her for influence. Alright, they look at what she’s wearing they looked at the lips, the button, all them things so keep this. In mind, when you pick your influencers for your campaigns who you’re trying to pay, because you can end up wasting a lot of money, paying somebody who has views and engagement but zero influence, there’s a lot of people that I know that I’m cool with or I Might even pick up the phone if they call, but I’m not really checking to them for what shoes they’re wearing right jay-z has a lot of influence right, but nobody’s really looking at his sneakers, at least not on the level that they might be looking at Kanye’s Sneakers right, this is just one specific category, and this is very important for you guys to consider for your music as well.
Jay-Z is obviously the influential person but they’re not looking at him for fashion as much or looking at Calle for fashion. As a matter of fact, people are now looking at some pretty ugly sneakers, just because this Kanye, like the ladies, I know some people might disagree, but the ladies TV collection type stuff mmm, but people are buying. So a great example is a homeboy is a rapper. I’r not going to mention his name or anything like that.
He went to the page of a very popular dancer named kid. It agreat that kid is that Nick, like kid, it can dance his butt off he’s dope. However, I told him Brett, don’t pay buddy to put your music on his page and dance to your music, and I tried to explain it beforehand why it would not work. This is why I said yo people go to his page to see him dance. I know. There’s a lot of views on his articles, but they’re going through his page to see him dance they’re, not really listening or caring too much about the music.
That’s in the background, they’re just reading his dance to the beat, so his influence is more so dance based. There’s probably a lot of dancers, they love him and can be influenced by him. Read his moves, but because he’s dancing all the time and that’s what’s on his page, no one’s really going to hear the music they’re just want to see him dance again. The same thing for a lot of these pages, where they’re twerking all the time, I’m sure people throw money at him all the time.
However, people are not really checking the twerk pages. It’s work they go on for the booty. We know what people are going for. Well, they’re also people who actually like twerking study and they wonder damn you know, twerk do sales and then looking at work move whatever. But point is people are not going to those pages for the music? That’s being listening to. You might have some people who drizzle over and actually want to listen to your song and they really get caught by it.
But it’s nowhere near as impactful as going to a different page where someone actually has influence and they’re not diluting their brand. In a sense of the music that they might listen to now, the same artists that I told to not use kids agree also saw amazing results, and this other campaign that I mentioned right in there’s these girls he got posted on the girls page, had nothing to Do with them actually dancing to the song or anything like that, they were just kind of listening to it.
In the background more so, however, these girls do not post music all the time. So now the people who are following them – and I have some – were influenced by him when that song is played by then they think they actually liked that song. So now these people that I like liked this song, I want to know more about that song. What makes them think that’s so great, but if I’m just dancing the songs all the time, that’s nothing to do with whether I like the song or not.
You don’t really think that I love this song, just cuz, I’m dancing to it. But if I did a song on one of my pages – and I was just like yo – this is the best song ever and people never see me. Talk about music y’all are going to probably listen to the song, because I’m usually talking about artists campaigns. I’r not really talking about this. Is my favorite song on this blog. It’s the same way, you should look at everything there’s context.
So not only is it followers engagement, but then you want to look at influence and influence has multiple categories. Right influence has first, two people actually look to this person and actually make decisions or see value in this person’s opinion, and then the other layer is when you analyze these people and their pages. What likely is their influence faced towards like? Are they influencing other people to dance or are they influencing other people to dance to specific songs? They just making people laugh and if they are making people laugh and they can they do a article in a unique way where the song seems so enjoyable.
They want to check that song too, like there’s so many ways, and so a little bit more nuance than just saying this person has followers and engagement. I had to put that out there. Maybe one day I might go deeper with very specific examples or some things like that. I don’t know, I think, that’s specific enough, because there’s a wide range of you guys who have a different scenario. So you kind of use it for your own situation.
But I would like to know what you guys think. I hope that was helpful, but other than that be like the article go ahead like button if it like he might as well share it and if you’re not subscribe, you know what to do. He dare subscribe.
From now on, and today I got a music resource, slash tool called feature FM. Some of you guys might have heard of this I’ve heard of a good minute ago, actually through a lot of clients having success through it, which made me want to look into it.
More didn’t want to do a article until I had personal time to go in and do my own campaigns in the back end, which I will be showing you in this article, and I also have a cool way for you guys to get 500 free plays on The platform, but I’m not going to talk about that to the end of the article either, because I want to make sure I go through basically what it is, what I think the best ways to use it are.
Let you guys decide whether or not you’re using the platform from there, but first, let’s talk about what feature FM is now the way they describe themselves is, basically, they say: they’re reaching music fans while they’re discovering music and that’s super important. What I love about the platform actually, but what I’m going to go over in this particular article is two different versions of something that they call sponsored song campaigns and, in my mind, is so powerful because it should be the future of streaming campaign marketing.
So what that basically is is when they say that you reach music fans while they’re discovering music. Imagine you’re listening to music on soundcloud or listen to music on Spotify in particular, something like that, while you’re listening in songs, maybe an album finishes, they usually go into other songs right. They can make your song one of those songs that on Spotify will get it to that, but that’s basically how it works.
It’s organic is natural just how these music stations are basically like radio stations like Pandora, and things like that. Your songs will be one of those songs that begins to play and it’s the full song – it’s not a snippet, so it plays just like any other song. Maybe that’s why they call it feature FM, because it’s like a regular song on a radio station. I don’t know that maybe that’s where it came from, but it’s super powerful, because when someone hears the song, their interaction from there is based solely on the music, as opposed to maybe a Facebook campaign, or something like that.
Where you battling all this other stuff, you got means you got so many articles, you got people’s Facebook statuses same on Instagram and these other websites, it’s just the music, is auditory and your song is actually the only song playing just like the any streaming service right. They play one song at a time, so those of you decide to use something like this. I hope their music is on point now.
Let’s hop right into the back end of me doing one of my campaigns, I’m going to switch to the screen share of you for this all right everybody. This is basically what the back end a feature looks like I’m after you at an artist or two. Now me, I am NOT an artist obviously, and I’m not going to be running campaigns trying to advertise the you know: YouTube advice, articles on a playlist, so what I did was basically say: hey, I’m going to put about $ 160 into this, which artist do I Want to get, I got an artist that I work with many on emo I’ll.
Tell you guys more about that situation later, haven’t done anything as far as big campaigns, yet so it’s a little irrelevant now. So, let’s stop into this, though, and I want to show you two specific type of types of campaigns. The first campaign I want to show you is a campaign that runs on a website called eight tracks. We just want to feature that famous partners. I don’t like this one as much and I’ll tell you why, but I want to show it everybody and then I’ll you know, show you the other results for the second type of campaign as well.
So the first song, let’s say: f it up this song right here: okay, twenty-four dollars put into this campaign, 0.49 % engagement rate in three engagements out of six hundred and eleven plays pretty low, and it’s not worth my time. In my opinion, you know I got three engagements twenty dollars and granting six hundred plays and then most of the plays like Canada, ten work in the United States, which is not ideal when this artist is in the United States, a big benefit of this campaign.
If it’s a, I got us about six hundred eleven plays on that song. These plays are actually working on your SoundCloud. So what feature FM does is, while it’s running on this website, eight tracks, which is basically a website where people just make playlist after playlist, and it runs that campaign you can actually use the URL from your soundcloud song. So all the plays. Actually, you add it to the plays in your sounds, so only about half of these are organic.
Soundcloud plays the rest of them are for an ads, which can be a beneficial thing for those people who are just trying to get their plays up on soundcloud, especially the people who say yeah. I want to get a decent amount just for social proof, so people don’t think hey nobody likes this song. Well, it’s better to at least do eggs where you have real people do plays, especially since it’s relatively inexpensive, as opposed to paying somebody for completely fake, plays and then having the same number.
If you’re going to pay $ 20 to get, let’s just say six hundred or a thousand plays, it might as well pay for real people to hear it, even though, on the back end, in my opinion, it’s not as effective as worth it. When you look at the engagement rate, but I’m going to go ahead and show you the second type of campaign, so there’s other campaign that runs on a website called beaser, which is basically Spotify.
But it’s a lot more prevalent in Europe in other countries than the US, but it’s actually moving and growing into the u.S. They’ll be I’ll show you proof that in my results, so look at these plays for one twenty two dollars I got me 1128 plays versus Twenty dollars only getting me about six hundred plays for the 8tracks campaign, so that means it’s actually less expensive to do a Deezer campaign. But on top of that, this is what I really like the engagements.
I got. Sixty nine engagements six point: twelve percent engagement rate versus a point, forty nine percent engagement rates and a lot of that from what I’m seeing is, in my opinion, also just from how the campaigns are set up on the website. There’s no way for somebody to really natively interact with the song on eight tracks. Since the song is actually playing for a SoundCloud, they can’t add it to platelets and things like that, whereas on Deezer I could move it around just so you can get a better idea and see it.
This is these: are it’s playing on Deezer because it had got added on to be there. So now it’s a song on Deezer. When the ad runs on it, people can actually add it to their playlists. They can actually put press the favorite button and say I love this song and I’ll get to show you the results of that right here. So look this engagement breakdown. Remember the other. One only had three engagements period: the 8tracks campaign, the Deezer campaign.
This is off of what $ 27. If I remember correctly – and I got 35 add to the favorites playlist, then I got 27 adds to people’s playlist additions. If you’re wondering what the difference between these two types of playlists is, the favorites playlist is basically you being on Deezer. You press the heart button when the song plays, because you like it, and that means whatever someone wants to go, listen to a playlist of everything that they push the heart button on, that song will be there.
The playlist addition is somebody saying I love this song. I want to add it to a playlist so like a listen to it later, and I want to put it on a specific playlist. So that’s great for $ 27 you’re talking about thirty five favorites playlist and 27 regular playlist additions, and then you have album page views. So if you go look at these results, this album ended up getting five fans and her as an artist.
She has 13 fans, and this is only in a week, week-and-a-half being on his website. That’s why this the avatar is not even there, and I just ran these campaigns from these campaigns. 13 fans, 5 fans of the actual project. So right off the back. You already know that the campaign on Deezer is a lot better than the 8tracks campaign, but you know rub that point in you can look right here. Ciccone 500 plays engagements right and that was for $ 20.
I maybe was thinking spent seven more dollars on the Deezer version of the saucony, but seven more dollars to have 800 more plays that doesn’t add up so that lets me know for one these, our campaigns are cheaper than eight-track campaigns. Also, the engagements going to be better. I got 105 engagements for this Kony song for $ 27. All right, that’s crazy! Click on these results and what I like about them is all right: 7.
5 percent engagement rate. But on top of that, what I love about the playlist Editions. It means that people are going to listen to it again and again when they go back to these playlists 42. Regular playlist editions. This one got me one artist page view. So that means someone looked at the actual artist page. Remember I showed you. She had 13 fans of our artist page and then I got one out of 12 16 out on page views and then what’s really cool here is this is letting you know.
There’s people 76 people skip the song at 69 seconds. One person skipped that 56 seconds. You can see these results all throughout the songs and then you can also look at engagements all right. Let me get rid of the skips, so you’re, seeing one person engaged at one minute 56 seconds. Three people engaged at that period of time. 245. This kind of stuff can help you figure out, what’s the best part of a song, to run a commercial on as well.
So I love the data today give, but even more than that, I love the playlists editions and that’s why this part and this kind of campaign is way better than running the eight tracks campaign. Also, I mentioned that traditionally Deezer is more popular in other countries, but you can look at this because I did targeted towards the United States. I just targeted two United Kingdom and United States. I don’t know how that one, Israel plate slipped in there, but it did somebody judge me.
You see five hundred and thirty six people in the United States. That’s still a pretty solid number. Considering I got thirty engagements, we’ll just I’ll show you the epitope campaign, one more time. Oh, and actually I forgot once the song did pretty well around twenty dollars. I decided to keep going all the way to eighty two dollars and 82 cents, and these are the full results. So what that got me was 4141 plays 297 engagements, seven point one four: seven point: 17 percent engagement rate.
Of course, these results are not necessarily equivalent to what everybody would get some people who might have a song – that’s just better than this, for whatever reason or people like it more so they might have a higher engagement rate and some people. They might have a song that nobody likes and they might have a 0 % or a point for a non-person and, like the other 8tracks website, who knows, I can’t guarantee those, but what I do like is for one course.
This website is legitimate spent plenty of time making sure that and then has several clients get good results from it so really quickly. I want to go ahead and run through one of these campaigns as far as setup, just to show you guys what it looks like you got to name the campaign upload. The song it’ll have options where you chose to do it on something like a Deezer, where the song will kind of pop up automatically.
You can advertise the song, but then you also have the target audience right. I chose United Kingdom and United States for this to age genres. That stuff is all kind of straightforward. The interesting part is you’re, choosing these people and your targets by similar artists, as opposed to doing some of the other types of demographics, and then, lastly, you choose your budget. What do you spend daily and that’s pretty much it for the campaigns it’s pretty straight forward, but still want to show you guys.
They also do show you an estimate that you’ll get from running the campaign before it rhymes. This number has been pretty accurate. I’r so far, alright guys, I should give you a pretty decent idea of feature FM what it is I’ll be going over one of their other tools later in another article. I did tell you that I do have a way for you guys to get a 500 free place on the platform I reached out to them.
I had to talk with some of their reps really to help me through and walk through some of this information and really to one us remember. I said I was testing the credibility of the platform and things like that I reached out to them, but I also was able to get a code for you guys to get $ 10 free and from my calculations and the campaign, if I did, it amounts to About 500 plays, so all you have to do is look at the link in the description below.
If you use that link to create an account, it will give you $ 10 free. It is featured IFM, slash brand man shine. Ask me you guys, alright other than that. I hope this article was helpful for you guys. I definitely have more resources and tools coming in the future, but for now you know what to do hit that subscribe button.
Now, those of you who don’t know who I am. I am a digital marketing that specialize in helping artists, like you, guys get their songs hired through platforms like Spotify, Instagram, YouTube and bunch of others. Now what I want to talk to you guys about today is a recent Power Move that the streaming platform SoundCloud has made.
I want to get you guys to start to take advantage of this power move, what exactly it is and how I think it will affect you guys as artists in the near future. So with that being said, let’s get right into it. So what exactly is this power move that SoundCloud has made? If you keep up with SoundCloud in any way, shape or form, then you’ve probably heard that they now allowed monetization of the music on their platforms, meaning that you can now make some money because of SoundCloud before the only way to just stuff will get monetize from Them was if you were invited to their SoundCloud premier program or if you knew someone like your distributor, who can help you get your stuff monetize through whatever other means that they may have so like.
I was saying before SoundCloud premier program used to be invite-only, meaning that some flower pretty much had to ask you to come, try it out. That was the only way that you can make money through SoundCloud through them. But now the SoundCloud premier program is open to all creators who use the platform as long as you meet their basic bare minimum requirements. So what exactly does this mean for you guys? It pretty much means that now you have another way to put some money back into your pockets now before.
One of the main arguments that I used to hear against SoundCloud is that you were literally giving your music away for free, and why would you do that? Now I know technically on platforms like Spotify and like title you’re, not charging your fans for your music, but at least those platforms were attempting to pay you guys for your streams. I always thought it was kind of weird that, with SoundCloud the main source of traffic, which is you guys, was not being compensated for the amount of work that they put in unless SoundCloud deemed you worthy to be so.
To be honest with you guys, I think the SoundCloud opening up its premiere program is an attempt for them to keep their core consumer base happy, which is music artists. You guys, I think that SoundCloud has finally realized that they have been driving you all the way to their competitors, to Spotify, to Apple music, to title to Pandora, all of their competing services, and they aren’t you guys back.
I think they want you all to at least seriously consider SoundCloud as a platform that you need to really work and drive traffic to, and they knew that. The best way to do so was to finally start paying you guys for the work that you’ve been putting in and finally the part of the article that I’m sure you guys have been waiting for. How can you join SoundCloud premiere program so that you can start to monetize your music and make some money well, like I was saying earlier in the article, you must first meet their basic criteria, which are pretty much as follows.
First, you have to have at least a SoundCloud Pro or SoundCloud Pro and limited account, meaning that you can’t monetize your music. If you only use their free account, you also can only monetize original music, meaning no remixes, no cover songs. None of that guys. You also can’t have any copyright claims against your account. So if you ever uploaded something that didn’t belong to you and you got a claim against it, this may be something that causes you a little trouble.
I would definitely look more deeply into it if this applies to you and lastly, you must have at least 5,000 strings within the last month from countries that SoundCloud Dean’s eligible I’ll make sure to leave the article about that in the description below, so that you can Dig a little bit more deeply into it. There’s always guys if you feel, like you learned anything today, please like and share this article hit those post notifications as well as I wouldn’t want you guys to miss anything once again.
Now, for those of you who don’t know who I am digital marketing myself, I specialize in helping artists, like you, guys, get their songs heard through platforms like Spotify, Instagram, YouTube and a bunch of others. What I want to talk to you guys about today is how to run up your place on soundcloud, and this isn’t a platform that I necessarily will recommend you guys to work.
I do personally have my own beliefs about SoundCloud and trust me I’ll be doing a article on that in the future. But I haven’t gotten a lot of questions from you, guys asking me how you can start to build your place up on soundcloud how you can start to get your songs out there so on and so forth. So I want to give you guys a couple of tips, some that I’ve noticed and kind of seen in my recent past working with SoundCloud and some they have come directly from SoundCloud themselves.
They recently put out a blog article talking about ways that you can optimize your soundcloud page, so that your songs are spread a lot more, so I’ll be digging into that as well. So with that being said, let’s get right into it all right now. The first tip comes directly from SoundCloud itself and it’s make sure that you’re as discoverable as possible, meaning that you want to have your titles and your descriptions in order.
Don’t have anything like track number one. The track number two and don’t add any unnecessary and extra characters or symbols that will make it hard for people to find you. So whatever your name is on Instagram or Twitter or whatever other profiles, you use make sure that it’s as close to it as possible within the track description and the track title for your song, so that people can easily lift you up and find you.
You also want to make sure that your album art is the highest quality and resolution, as you can possibly get. Soundcloud doesn’t really like to work with low res photos and I’ll make it a little harder for you to be discovered and for people to want to actually come and check you out when they do stumble upon your profile. The main thing here, guys is consistency. Consistency across your track descriptions, consistency across your titles and consistency across your album art will make you very discoverable on soundcloud, giving you a better chance of being picked up by the platform’s algorithm and having your songs actually spread out within the platform, and the second thing That you guys want to make sure that you’re doing is taking the advantage of sound clouds genre and mood now, just like all the other streaming platforms.
Soundcloud does in fact have its own algorithm that they used to determine how other people are hearing songs and what songs come up next after this song and so forth and so forth. So SoundCloud uses their algorithm based on the tax and the genres that you guys are using. So you want to use as many as you possibly can. That relates to your song and relate to your audience. So if you’re a rapper, your manager, I’m attack may be hip hop.
You may have a chilled mood or a sleepy mood, or something like that tagging it with as many relevant tags as possible, increases your chance of being picked up by the algorithm being spread to these people, who are looking for songs based on these types of tags. In these types of genres and increasing your chance that you actually hit the audience that you want to hit and that’s the best way to make sure that your music spreads on soundcloud, honestly so before each song release make sure that you have a list of tags.
And subgenres listed out that you can use with each song time and time again. This way, you’ll make sure to hit the same niche over and over spreading your music out amongst the people, who really care about the types of songs that you’re making and putting you in front of a relevant audience anyway. Now the next thing that you’ll want to make sure that you’re doing is taking advantage of repost networks and the repost function on soundcloud in general.
Now, in my opinion, they don’t work as well as they did. I would say two or three years ago, but they’re still the most effective way for you to grow your song on SoundCloud itself. You can either reach out to people who are bigger than you and see how much they’re charging for repost I’ve seen a couple of popular DJs and even like smaller lesser-known artists, who still have large fan bases who offer repost as well or you can take advantage Of repost network, which is a website that actually sales repost from different large SoundCloud accounts, just go in there and make a profile dig through the ones that make the most sense.
For you see how much they cost and get those guys to repost as long as well or if you guys, are trying to stay more inside of your budget or if you don’t really want to spend money on repost at all. What you can do is start the build your own repost network, using friends, artists, DJs and producers, who are all in similar size and demographic as you as well. This would make it easier because your starter kind of associate brands with people who are also trying to build themselves up and pretty much be sharing fan bases with other people who can pretty much pitch it into yours and you’ll be helping a lot.
By doing the same now on SoundCloud, your repost network is like gold, so they’re stronger, vennett way that you build the better chances that you have of spreading your song out outside of your own network, increasing its views, increasing its reach and increasing your chance of picking Up new fans, so just to give you guys a little recap. The first thing that you want to do is make sure that you’re as discoverable within the platform itself, meaning that you want to make sure that your titles are order, that your descriptions are in order and that you’re using the same name on soundcloud as the one That you’re, using on all your other social media platforms like Instagram and Twitter or whatever it is that you guys are using the second thing that you’ll want to do is make sure that you’re using SoundCloud genre and mood tags, like I said, SoundCloud has its own Algorithm that it uses to determine songs that played next with in other people’s on Play, listing and their track efforts, and things like that.
So, the more that you tag your songs or there’s many relevant tags as possible, the better chance that you have of SoundCloud algorithm, picking you up and spreading your songs in the platform without you even having to do much work. And the third thing that you guys want to do is make sure that you build a strong repost network. You can do this by hitting up DJ’s or rappers or other artists who are offering repost for whatever price.
It is that they offer make sure that you’re getting the best bang for your buck and it actually helps to spread your song or you can always tap into artists who have a similar genre and niche and same size following as you two start, the build you Guys it’s on repost network of similar style artists, or you can always use a website like repost Network, just go in make an account find pages that are actually offering repost and figure out, which ones make the most sense for you, your style of music and your Budget now make sure to leave their link to the original SoundCloud blog post in the description below, so that you guys can check out some of the other tips that they had.
I didn’t feel like really needed that much of a real description, but you can always go through it, read through it yourself and get from it. What you need now, as always guys if you feel like you, learned me pain today, please make sure you like to share this article, hit those post notifications so that you guys don’t miss anything. I want you guys to learn everything and anything that you possibly can with.
That being said, my name is Corey and I’ll see y’all next time.
So, as I said before, I want to start doing specific articles that go over music resources tools and sometimes techniques and strategies on Fridays, and today we are going to talk about amuse they’re described as the world’s first mobile record. Company will.I.Am from the Black Eyed Peas is one of the co-founders and they’re looking to sign artists.
Before I hop into this article, I want to say shout out to Tuco from music ID TV, because music I’d be TVs where I first heard about amused. So a mobile record company. What exactly does that mean will amuse is an app that you can download right onto your phone Android and iOS? They got both of them. If you want to those people who have one of those weird other things like the Nokia app store, I’m sorry, we just might have to have a talk about your life decisions, but again for Android and Apple.
You guys can download it for free and what they do is distribute your music to any of these platforms in the same way that TuneCore does and the same way that CD Baby does and a lot of these other music distribution platforms do except they do it. For free that alone sounds amazing and you know the company’s credible because, as will I am behind it, so you know it’s nothing sketchy and then an additional benefit from that is you get all kinds of data that they provide to you? Also for free? Now? Let’s talk about them wanting to sign artists, how will they sign artists? What they’re doing is actually looking at the data, so you give this data for free but they’re, basically using the platform as a digital, ANR they’re.
Looking for the artists who are winning on that platform and the ones who are having success on that platform, they will look to sign those artists. All I can say is as an artist I would get on sooner than later. If I am going to make that move, because what you find these companies do is they’re looking for successes, they’re looking for proof of concept, when a company is young, desperate and trying to you know, prove to the world, their concept is valid and a-plus.
There’s going to be less competition on the platform, so if you get on now, they’re going to have more incentive to help you out. If you are one of those artists that bubble up in a plus there’s going to be less artists that you have to compete with on that platform, another cool benefit is, if you get signed by them, you keep the rights to all of your music they’re. Signing licensing deals for you, so it’s really a new-age type of record label they’re not really trying to take hold of you as an artist in your music, but really they’re, almost like a broker in my mind.
Well, they’ll be helping. You get strategic deals with brands and just finding other ways to monetize your music and they’ll likely be taking a cut of the profits, which, of course, makes sense right, they’re doing a service for you and they want to benefit as well and then another additional thing For the people who actually get signed is they get free access to will.I.Am? I think it’s called the future studio, which is basically like a music studio, but you can also get a article shot there and you can also get apps and things like that development.
So, of course, that’s super beneficial for you to have all kinds of creative things so for anybody who’s still finding a little bit confusing. This is a basically what amuse is they’re, basically, a free distribution service. Now, if you’re looking and comparing them to TuneCore CD Baby and the many other ones right there, I know you’re, like man, how can they be free? Because we all know people need money? Well, let’s think about it.
This way total court doesn’t take any of your music, but it’s kind of awful philosophy of we know that most of y’all are going to fail, so we just want to charge all more and get our money upfront. If you win, congratulations, and then a company like a muse, is basically saying that we’re going to give you guys this service they’re creative, a platform that really enables them to sift through the dirt to find the huge diamonds in a rough.
They don’t want to invest. In any of that small stuff, they just want to find that diamond and once they use the platform to find the artist that’s most likely that diamond they invest in them, pick them up and then off to the races. Each of them have a way of getting their cut and they’re all a lot better than the old ways as far as artists dealing with record labels and just getting their music out there anyway.
I hope that was helpful for you guys. What do you guys think? Are you going to use a muse? That’s it. You know what to do. He dead subscribe button.
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How to create fans, customers and even a community to spark a movement, so let’s get into marketing funnels and then I’ll be back, alright, alright! So this is what a marketing funnel looks like it’s split up into these five categories: awareness, consideration, conversion, loyalty and advocacy.
Now, I’ve put it into my own words, not, for instance, awareness is basically the discovery phase. This is, however, you find out about something. However, you discover it that could be through social media email search engine optimization, which means when you’re on Google, when something pops up in the browser. As far as the search terms make it be an ad that pops up when you’re reading TV or when you’re on one of the websites, you can be reading an interview on The Breakfast Club and a person.
It’s in the interview – and now you figure out like I don’t know who this person is some kind of collaboration word-of-mouth or you can somehow discover this person’s content, there’s so many ways. But, however, you discover that person is point blank and simple. The consideration phase, which I call to learn more actually is when people decided a little bit more intentionally to learn more now, there could be passive learning more, which means there’s always just more and more information popping up about you to this person.
Maybe they have a bunch of friends who are fans about you, so they tend to hear more, but the learn more tends to be a little bit more active with their now saying. I’m aware of that person I discovered them now. Let me figure out a little bit more about this person now, if you’re, an artist, that’s pretty much going to look like them listening to your music or they could be consuming your social brand.
If you have a lot of funny social content or whatever type of social content you have out there, they might just be consuming that, but tip is going to be the music, or at least you want it to be the music. If you have some kind of brand like a software in this learning more phase, that could be you providing some kind of free content or information like an e-book or something like that, and then they download the e-book same thing could be done for an artist, though You can provide something and get something in return like an email address or phone number as well, and then, even if you have like a t-shirt brand or something like that, that can also just be people finding more about what other styles do you have now that People have learned about your brand.
That’s learning more, it’s kind of straightforward is really just the idea of people figuring out more they’re, going down the rabbit hole of your brand now conversion. This is one that engagement is getting a lot deeper, and this is, when things become a lot more intentional from you as a brand, because you are trying to create fans out of this marketing funnel now. What does that look like when we’re talking about deepening engagement? You have multiple ways, but one way is extremely systematic.
When we talk about sending out emails, if you in the consideration phase, exchanged some form of product or some form of information for somebody’s email, you can create a system and then engage with those people systematically or you can have ads that are targeting these people, who Are learning more about you? They tend to call that retargeting the people who have engaged with your brand a little bit now you’re starting to hit them with ads.
That’s why you see those pop-ups whenever you go to certain websites and then later on, those people start showing ads on other sites. But the freer option really comes from just staying consistent and providing consistent engagement on social media right. So people might find out and learn more about you on social media. That’s how it happens for most people, but then, when you’re deepening their engagement, you just have to provide content after content after content and really needs to be in a variety as opposed just the same type of content, because in this phase they’re really to learn more About your brand in particular and there’s deciding whether they actually like your brand in this phase, so you’re deepening the relationship and by staying constant on what you post on social media.
It allows you to stay top of mind with them and provide more and more for them to consume quick side numbers, because this is the perfect depiction of why so many one-hit wonders become one-hit wonders think about the fact that if someone discovers you and then they Even start to learn a little bit more, you have a little bit, they can see about you, but then it goes into that conversion phase and you don’t have a bunch of content for them to really grab hold of and become a true fan of you.
You don’t have an established fan base for them to really show what the lifestyle and culture is around you as an artist around your brand. That’s something that’s really necessary to drive somebody to the next phase of a fan, which is where that loyalty is created and, if you think about it from the standpoint of a software by the way now they’re established culture and brand value and social proof is usually Going to be like reviews, product reviews, online people are looking for credibility in this stage outside of just themselves, with a t-shirt company they’ll be looking for other people wearing a brand or what quality? What’s the true value of the brand? Is it in Walmart or is it in some high? I don’t know higher class boutique in LA or somewhere.
These are all the things people start to look at because they want to get a sense of the lifestyle the brand they want to know how to associate. You as an artist or this brand as a person because they want to know if they fit and if you share the same values for the lifestyle that they find value in and if you complete this part correctly with the right people. Congratulations, you got a fan, but now you have to stay consistent for that maintenance.
You have to continue to communicate the values that they decide they related to, and just do that again and again and again, and those people who really like you and Iraq with you. They will then advocate for you, which is what you see at the bottom number five and when they’re advocating that spreading the word about your word of mouth. So then, the vein that you created goes out tell somebody else about it, and then they start them back at the marketing funnel at the top of the marketing funnel, because that person now is aware of you, they can consider you, you have the opportunity to convert Them into a love thing and then they can go out and convert another person for you.
This is why, when someone has a strong core fan base, those fan bases really tend to grow because they’re creating these people who then go out and are ambassadors for their brand and we’ll get deeper into each stage in another article all right now, that’s it for Marketing funnels, but I’m also going to do a article on sales funnels, because people tend to get the two mixed up and, of course, I’ll show you how you can connect it to for yourself, particularly through music other than that.
If you like this article, go ahead. Hit that like button, if you liked it, might as well share it and if you’re not subscribed, you know what to do hit that subscribe button.
This guy has his hands in multiple things. He’s a digital marketer he’s done some other things in music industry being a manager. So you guys are going to get a lot of great information for you, I’m not from him, I’m not going to waste your time. I want to hop right into it. So what’s up Corey, I don’t pretty good man just now.
This heat, a man that he didn’t Georgia dawg all right so, like just start here, there’s always the best place to start tell everybody how you got into the music industry in the first place. So my background, pretty much comes from publicity. I started out being an intern, so I all right more, like an assistant to a publicist. I was more so in the media world. You know getting placements on blogs and like magazines and local press and stuff like that, and that kind of transferred into me working on the publicity and marketing team for like a boutique label, which was pretty much just like a upstart label between some guys with some Money without y’all want to start a label, come work for us, so that to me doing that for about a year to an anthem that kind of transition into managing artists, which I did up until about four or five months ago.
I, which led me into my own marketing thing but kind of freelance marketing working for people, don’t like influencer marketing and Spotify, playlists and stuff like that. Okay, but – and I cared to you guys – this guy is serious. I would even have them up here, especially him. Being in the marketing space, y’all know what I do so y’all going to learn some great things from him. Now, when we talk about this label, though you said, you worked at a label was just like a label.
He said two guys with some money he’s just talking about, they got the check and they said he want to start one where they’re already experienced in the industry, so it was pretty much. Two people saw one of the guys. His name is Jonathan, hey he’s the publicist that I was working for. It was his business partner who was a guy that was new to the music industry, but he had the fun. So I kind of get everything off the ground like I said these two guys were like yo.
You know we kind of have a vision for a label that we want to start. We have something that we want to do. We know can’t come kind of help. Us with it what my like first footprint or like real serious foot, praying the music. Ok came from now for all the marketers out there and managers. I know so many people want to start a label so before we get deeper to your personal story, what’s the biggest thing you felt like kept that label from surviving a lot of people trying to start labels these days, yeah, not really, not really, knowing the cultural Landscape, I would say because, like I said like, it was two guys who they had the money to do everything I that was really any idea like.
I could come up with about. How much is it yeah we could, she could say, yeah Thursday, so this pretty much them not not really knowing what they got themselves into. Like I said, with the other guy, coming from a publicity standpoint, he’s so used to pushing everything from like. Oh, like the the perspective of a publicist or journalists, which you know we all know like it comes it’s a lot more to comes with yeah starting to label.
So I don’t say that’s the only thing. I really saw wrong with them, because I had other things like like took like really not. We say cultural landscape. What you’re talking about there like knowing like you know, which press is good press for the demographics are trying to get into? You know sunlight which, which light influencers are like really making an impact on what you’re trying to get into, or like just observing like the overall like cultural landscape of like who are the people that we’re trying to get out of music in front of.
It was very much just like a thumb spaghetti at the world technique, but they were child going for it, as opposed to like you know. Who is this person that we’re trying to reach? Who is the fans of our music? So they understand how to like identify their needs to demographic in to reverse engineer from that so they’re, pretty much is like like they were. Also every pretty much is like. We also like doing the music side, which everyone from my experience, everyone who gets really involved in the music side doesn’t like to do the other stuff like they don’t like to kind of go that that customer profile you know.
So I honestly that’s really the only thing I see nothing like their artists were like cool artists. They weren’t, like the best like most serious. Are they also had artists, who kind of like took advantage of the situation? Okay, who, like did in the shouldn’t, have been taken advantage of the situation, so those things that I’m sure a lot of you guys are going through, but uh though some things definitely keep in mind when I started label and yet that money is not everything everybody.
I know a lot of people are like looking to get some money or they say all they need is money, but I’ve talked to people who have been on tours with artists that have had millions of dollars back in them, whether it is their own cuz. They got it somehow, or investors and artists, just straight flopped yeah, I’m talking about millions of dollars, so it’s not all just the money. If you don’t know the customer profile, I had a like to do a lot of things that he knows how to do.
You know, then, it’s not as easy as this game. Everybody lies, everybody makes the game see ya, like I said money. Isn’t everything like at some point? There’s only you like, no matter how much money you spend on something at some point it kind of has to like grow us all that isn’t what I’m saying like the money is to get the ball rolling, but once the ball start, the ball has to roll. That’s real like what do you? What are you doing more so today? What some more so your day to day when it comes to the services you offer artists, so I pretty much like you said, like focus more something like digital music marketing yeah.
It’s mostly me doing influencer marketing on Instagram YouTube and then some of it well actually most of it is Spotify playlist thing, so I pretty much figure out ways that we can check out these digital blogs and digital platforms and connecting with people who make sense with The audience that you’re trying to reach and then get you placed into those places, okay, so a lot of artists are trying to get in contact with people like you now for your from your perspective, what are some of the things that keep you from working with? Everybody because everybody, I know who’s taking it seriously, they aren’t scamming out here they filtered, they don’t just work with everything are that reaches out to them.
So what are some of the turn offs that you have when it comes to artists? Who hit you up? I mean with it being the music industry. I personally it helps if I really like the music it just if anyone working with music, it makes it a lot easier when you like this one because like when you hitting that point, it’s kind of saying no yeah, it makes you want to okay. I really do like this song. I believe it’s like, I believe in it.
So let me go so. Personal preference probably comes in two, like 70 %, like the clients I work with and the rest just like how serious do I believe me like I’m something like do. Are you doing this because, like your friend told you that you need to do this or you, it is something like you can’t look into and like you’re building your team, you realize by you I’m either guy that does what you do! None! No! None of us have the time to do it so like seriousness – and I like personally tell you got you the most.
So it’s nothing about like how their brand looks, aesthetically or like if they’re but oh music is mastered or something like that. Yes, okay, so quality. Definitely goes into it too, like I wouldn’t work with someone who, like recorded a song or like a phone soft way, so quality does definitely matter. So I, like the branding stuff that stuff can be changed. You know something like yeah, especially with like I’m, not at the point where, like I’m working with like superstars, I’m usually working with artists with China, I get that fan base started so like, luckily for them, they’re coming to a point where, like most people, don’t know Who they are like know just to be like honest, like you know, you might have like 100 200 fans but still know, there’s a hundred hundreds of millions of people out there who don’t know who you are yeah, so they have the luxury of like kind of Growing a lot developing their brain is that go which is look like what I like the most.
I don’t really worry about that kind of stuff, but even the worst brand or someone with the worst branch still has fans out there. They just have to figure out how to reach those fans and each other they’re, bringing light to that person. So I’m more so like interested in helping you figure out, like alright where’s your niche and whether you have to do like fit in that niche. Okay, yeah. So I know you’ve been a manager before what are some of the issues you see a lot of artists have when it comes to the manager, artist, dynamic um.
I think one realizing like the difference between what exactly a manager does, as opposed to like what artists like to think of as label services like managers are more so like, like strategic advisors in a sense, whereas, like they’re there to kind of help you map out The game plan to everything but they’re, not necessarily the people who, like fund the game plan, it’s pretty much like like in my opinion.
Imagine someone who looks at that network looks at your network and then figure out like how can we put a game plan together and make sense for what we do have yeah, and how can we figure out a way to get to the things that we don’t Have access to so I just thinking like a lot more artists have to just kind of like really like realize. Like? Are you at a point where you need the dynamic like? Do you really need a manager that you have anything going on so why you need to be managed? You know some I do have enough.
Do you have enough people trying to reach out to you in a week that you need someone to count my filter? All these conversations, if not any like honestly, you don’t like a manager in my opinion, is probably like the third thing. You should get like everything. After what a lawyer – and I wasn’t so good at counting – I guess – you’re – not making my manager would be a second. So I was like a lawyer an accountant any like a manager but like if you’re not making money in a lawyer.
First, definitely if you can like and then imagine okay, why you set up um. I just like. I feel, like a lot of artists, give themselves. Hang it up into legal situations just because they’re so stuck in it like it’s so stuck in the now, which is my big thing, is I try to get a lot of artists to think of their careers? Is like a business like you wouldn’t want to make a bad business isn’t decision today because you know say you’re in a tight spot.
Yo Carmen comes back on my bike. She now it’s like two or three years later yeah, so I feel like artists kind of needs to go into their situations, knowing, like all the legal things surrounding the things they think they’re. Just like you know everyday normal things for like the artists to do. You know, like I’m, going to take this song, that I have a sample and I’m going to upload a sound car anyway, because in their mind, like yeah, I’m going to be big one day, but this is going to be it then your song goes.
Viral gets two million streams, and then you have, you know, send the artists other artists, here’s about now. You have $ 500,000, losing it hands because yeah, you know something. You didn’t kind of talk to someone about this first and no one is more versed in legal matters than the lawyer like, even as a manager like, I would tell ourselves we’re going to like you’re like this is what I’ve seen from like I’ve heard, or what I’ve read yeah, but let’s not make any moves on it and lets me talk to somebody else.
Who knows you know if I know 20 % when he finds my nose 90 % about hey. That’s a manager. Lot of managers will not do that they’re just going to mislead the only going to our decision educated on stuff. Now and with that being said, I know what a bit of artists that have gotten caught up in some legal situations with their manager because they get in that relationship, for they really get poppin. But then they move into a label and then now the label can’t really move on things, and you know certain stuff gets right with the manager.
If that manager like y’all might be parting ways for whatever reason or the manager might be more demanding or something just harder to deal with, you know the same way of things like jay-z and Dave like their situation. I don’t know all the details, but I always know that Dame Dash was looked at somebody from the label standpoint that was hard to deal with yeah, right and and that could work for you, but some people that might work against them where they say.
I don’t want to be with this manager because they’re not savvy and they’re messing up my business. I got a part ways, but you can’t just part ways. We all have problems if you already got a legal agreement and that’s the best way to think about. It is like divorce. Yes, everybody talks about, never know who you win so y’all get the worst and how ugly these divorces and marriage you get same thing would have managed.
They all got something legal like y’all are legally married in business, and then you don’t like this person. Y’All are already had some disagreements and then next thing you know you know each other or people start acting real shady next thing. You know they they going to want a bigger cut than you think and like just just yeah having a lawyer first like even if you decide to get a manager and don’t have a lawyer.
That’s like long-term, like at least like for the agreement with the manager. Have like go find someone who knows of a lawyer like someone that you trust that can function the direction of a lawyer yeah like never signing, of course, like never sign anything yeah with someone. You don’t know – and I’ve heard horror stories too, about like managers who like to catch artists when they’re like in positions – I don’t know anybody they sign, so there’s no violating agreement and, like you said, like three years later, five years later, whatever yeah you’re stuck with This person, so I it does come down to like, like you said, like I feel like every business relationship is kind of like dating innocence, was like you know you, wouldn’t you want proposal growth, y’all haven’t.
Even when I got coffee, you know someone come up. You, like you out, like your music, I want to manage you. I want to see if I can develop something cool. You know come in yet a couple more of my shows, I was kind of talking to south you’ll, see. Let me figure out, as a person see how what I think this could be give me some some references about who yo yo, whoever says, but who are your three closest friends are like who, who are three artists that just know you that I can call math? Let yo, what’s this guy about yeah, because they’re people in the industry that might not even like that person that person might have, they might even be a decent at that time, but they might have messed up so many of their relationships in the industry.
They’re not going to be to move anyway, so you get a contact, get some referrals and see hey yo you heard of such and such you know this person and they can’t vouch for their character yeah. You know that they can’t vouch for their ability to actually perform and he really putting yourself in a position where you just added another you to the team, all right. Well, switching gears a little bit man.
I know you work with a Spotify playlist a lot and be working any other type of playlist other than Spotify um. No yes, like I’m learning, these are right now yeah and it’s not really as much as because like Spotify place and platform, is a lot more open than like other kind of streaming platforms like Apple has. The people that make sceptile is yeah. Youtube’s account. Oh yeah. I just make out laughs: oh yeah, do not know unless you know what it’s like you can’t.
You got company with the gatekeepers first say yes or no. Okay got you. So what is like? Maybe two pieces. He says when you talk about Spotify playlists, go for the little guy, like don’t cuz. Why I, like Spotify, has a monopoly on the large players, of course, because it’s their platform, yeah and then outside their labels, have the monopoly on the other large player. So, like probably about 80 % of all the players over, like 200,000, followers are owned by you.
The Spotify are these companies that made your labels on. So, like that’s kind of where I even myself, I kind of go into the special alright, who are these regular people that have built up playlists for whatever reason like? How can we find these people in every chart to them? Yeah? No, I didn’t tell clients all the time you know if I can get you a hundred five thousand five other playlists, that’s just as good as me.
Getting you one. You don’t sound like fifty thousand five hundred about the pilot playlist, so it’s kind of like it’s pretty much like micro influencing in the Spotify world is like going for. Those guys and tip number two I was saying is just no way your song fish. So I don’t think that, just because the playlist has whatever amount of numbers that your song is going to fit because, especially with play, let’s play, Spotify playlists are very like either you move curated or, like very tell it’s like a specific sound.
So it’s like you’re a trap: rapper your song isn’t going to do as well and like a chill right, platters, it’s like someone who makes music like sound like a sob or I can make jingles or something like vice versa, like you know, like a pop artists, Song isn’t going to do well on like a country, music playlist, just because it has having many people, thought you’re going to get the listeners which nothing not going to get like the return of listeners, not get the people who are like who generally like care about.
Just long past is first listen, so those are the two things I was looking, but let’s look for a like way. You make sense: let’s not just picture someone, because you know a lot of people come here like, but do you make sense that that make sense, Fe so last question when it comes to what you’re working on right? I know that you mentioned that at some point. You do want to have a late all right, so what does it take for anybody out there who wants to have a label at some point that maybe not already have some super connected positions like you saying you want to have a label one day and you’re Talking more so in the future, instead of just starting one.
Now, how come you’re not just trying to start one now like most people would just say: hey, I got a label and we get an artist, and after you talk about how it comes, what do you got? What do you feel like you need to do before you push yourself in that position to actually start one? I feel like. Luckily, I’ve been like blessed to kind of come from being inside of a machine, even though it wasn’t like a very large machine.
I still saw like the day-to-day operations of people who work like trying to sell a brand were actually like running a label from day to day yeah. So that means I know, issues work like I know this is like more work than I honestly could put on myself at the moment and then more work than like. I would be willing to like find artist who believes in that citizen. Like I don’t have my structure together, so it’s not your kind of putting like this belief in our structure.
That leaves me even though I were together so my game, frenemies a couple of years is just like. Let me find these people who can help me with the Lego when I do get to that point. Like do things like, I know I wouldn’t know how to do or like things are, like, I don’t know as much about like 20 % things, so it’s like yeah. I know at some point if I have a label like I’m, going to need some he’s going to have to start going doing doing towards the noise show.
I don’t know how to put it all together. So let me do what I’m doing now and let me meet some promoters know some who working with artists, get cool with announcing. Then when I come back in two years, not like y’all have his artists. I know you’re still touring shows up LA. Let’s put my artists on the show, it’s kind of breaking me: let us go from that, so I’m pretty much at the point where I would much rather build the connections and also build like the legal structure in the business structure that comes with you know only Labor, because it still is a business that in today, like I said you got ta have.
I would much rather focus on building those right now and come back in the year, because artists aren’t going we’re going to be ton of the artists every day of every year. You know somebody’s going to be out there right. So it’s just pretty much me like getting my networking my stuff in order before I like launch it out into the world like that. You know I mean coming from the marketing side, like marketing is one of the larger portions of light, how people break an artist, so it’s like even now, once I get I started late, but we don’t have to spend X amount of dollars on the marketing team Because I know what I’m doing I’ll just trained two people in the know kind of don’t it’s nothing.
I was doing now. At least we have a leg up. All right nobody’s got to figure out other pieces to the puzzle. So that’s kind of out look at it, but mmm makes sense. My perfect band of extreme value of the people – I already know you have been definitely y’all got ta. Follow this man at Corey. Does savor Savior, that’s Koh all right. He WA da SAV, oh I’ll, put it somewhere to the screen or something like that, but definitely follow a man.
You know if you need his services or whatever just follow mom. He stays up on game. He moves pretty heavy in Atlanta and I’m sure he’s in other cities as well as they do in the industry. Y’All are you know, bran mash, I’m looking forward to having him one blog again, because he has a knowledge, a lot of knowledge for you guys anything. You want to leave with best thing. One thing I do want to leave everybody with is just take this seriously and treated like a business and everything to move for you really easily.
I promise you pervy way for real for us all right. You know what to do hit that subscribe, but
I believe this is a significant shift in the market. Now Warner Music has teamed up with an agency that specializes in influencers influencers okay, so this is showing what the market is valuing, they’re valuing what influence can bring to the table.
Reason being is because, with this deal, Warner has signed on 60 top social media influencers along with 3,000 micro influencers, and not one single mention of a musician in this story. So what does this mean for? You may have been trying to gain notoriety in the industry. You may have been trying to become a popping artist make music that you think is trendy. What this is telling is that the market is valuing being able to cultivate an audience, build a community and influence their engagement and purchasing decisions.
Those things are highly valued in the industry. I mean it’s everything that an artist could truly truly want to be able to do. You want to be able to cultivate a fanbase. You want to be able to build that community and you want to be able to influence them to actually engage in your content or consume your products in your music. Ultimately, so these are things that artists can learn from an influencer.
How are they cultivating this audience? How are they building the community and what methods are they using to influence the engagement and consumption of this community? Ultimately, influencers are obtaining things that artists desire, so that leaves a lot of room for things to be learned from influencers by artist. So take note where you can outside of that. Let us know your thoughts in the comment section below.
Did you ever have a mind shift of like wow? I need to become an influencer now or do you just really kind of dismiss it in the end and just think you need to focus on the music. My personal opinion is: there’s a lot that can be learned, but definitely remain the artist that you are but see what you can incorporate from influencers. That can benefit you in the end. Beyond that, be sure to share with a friend like a subscribe.
Once again, my name is to go from music id TV, and this is you, the news Saturn
What most people have wrong about branding and, lastly, the power of branding and how strong brands can cause people to lie to themselves and they kind of like it? So, let’s hop into this with two quick clips, let me introduce you my track pop out there piece by piece.
First, the melody. Okay, all right, if you don’t know the first person that was performing his name was Treme. If you’ve probably seen the article I’ve done on him and he’s basically a big deal, I’m talking a double platinum artist and he’s performing extremely popular songs in a time period where those songs were literally lighting up the charts. Now the second person is Joshua Bell, he’s essentially a classical music superstar, I’m talking about, but he doesn’t really lead a house for less than $ 75,000.
Not only that, but he was playing on a Stradivarius violin. Now one of my best friends is a classical violinist and Stradivarius violins are not cheap starting to thousands of dollars. The most expensive Stradivarius violin was sold for 16 million dollars. This alone kind of speaks to why a lot of newer artists who were just doing showcases in live performances have a hard time gaining fans from their performances alone.
Even these huge performers could barely get people’s attention, and this is what I call a branding problem. See marketing is about creating awareness, and people are aware of them because they’re walking by they see, then, actually, you know making music, but they aren’t aware of who they are. So, even if the people didn’t necessarily like that type of music, like you didn’t like classical music, if these people knew who these people were, they would at least stop for it a little bit.
There’s a lot of times. People will accept the subpar or trash performance from people that they already know and like if they go to their concert versus actually buying into it becoming a fan of somebody that they don’t know just from a random performance. Branding leads to a reputation that precedes you, and people actually rely on branding as a shortcut to how they process information. People have to be told that something is worth their time.
They have to be told. That is valuable, if not that some things don’t happen naturally, but in this world where so many things are coming at us, people are always trying to figure out how to decide what they spend their time on. They say pay attention because you’re paying in time when you give your attention to something that we all know the time is the most valuable asset right. So, no matter what trash for quality people do not get paid, what they’re worth they’re, either underpaid or overpaid, underrated or overrated.
Now, if you’re, overpaid and overrated congratulations, that means your brand is doing its job, because Brande is the reason that people overpay for things now the problem. A lot of people have especially creatives when they’re trying to create a brand is they think that branding is all about aesthetic and visual type things the logo, the name things like that? That’s really only a small piece of the pie.
So what exactly is a brand? A brand is to perception and expectations that people associate with the person or entity and to translate that into something a little bit more practical and understanding. The difference between marketing and branding marketing is about creating awareness and branding is about creating value. What you mean by that brand man if there were two cars and both of them looked exactly the same? One was a Toyota and one was a BMW which one would you choose? Bmw, you don’t need a second and think most people will choose the BMW and this example is so perfect because they both look the same once again.
Branding is not necessarily all about visual, but people have a set of expectations of what it means to have. A BMW, BMWs represent quality engineering and luxury, especially in comparison to a Toyota, and this is what I mean by creating value in one of the best ways to create value is to communicate values and attract people who value your values. This is one of the reasons that Chancellor wrapper fights off, accusations that he’s not independent Soviet merely not because being an independent rapper, really even matters that much it’s just because of the fact that he’s made it so ingrained as a part of his values and marketed That as a part of his brand, but bringing that value into question is a direct attack at his brand.
It’s like if everybody found out that Toyota’s were being built in the exact same factory by the exact same people of s, BMW with the exact same parts and engineers and all that stuff behind it. Bmws will be at risk and losing a lot of value. Even still BMWs branding has been set so deeply into people’s psychology at this point that their actions will still likely show preference towards BMW, regardless of if it was made in the same way as Toyota or not perfect example, have you ever seen those blind drink tests Where people are drinking like Pepsi at coca-cola and they don’t know which one and we all know coca-cola is like number one by far, but when they do the blind drink test, there has been instances where people will be like.
Oh no, I like the Pepsi, but they won’t know if they’re female just say that one number two. You would think that that type of experience will make a person say: oh snap and there’s another life, I’m just started drinking Pepsi for now on, but you could take that same person, never tell them that they chose Pepsi before and then put two sodas in front Of them and say that this one’s coca-cola that one’s Pepsi and then they would choose two coke.
That’s because of the branding. I’m not going to go super deep into why. But let’s just say that coca-cola has communicated the worth of their brand very well over time and don’t get me wrong. There’s people who have brand bias towards Pepsi and they would have the same kind of illogical results. That’s based on the brand versus where they how much they actually like the soda. It was like the one pair of Jordans that I had when I was a kid.
Jordans are not the best basketball shoes, but when I got him and I played in the game, I really felt like I was going to fly there right. There is 100 % brand. I know it sucks with people, but it’s not 100 % a quality conversations and everybody likes to think that they’re all about quality, but most people are usually only about quality in the areas that they choose to be experts at. But there’s too much stuff out in the world to be completely in to know about every single product and experience.
That’s why going back to those two clips of the artists I played at the beginning? It was all about branding, people were aware of them, but they didn’t know that these people were worth paying attention to once again. Marketing is about creating awareness and branding is about creating value, and you can communicate your values to create value, and once you have these values, people have a set of expectations when it comes to what the experience of your brand is like and that’s it for now.
So you guys, let me know what you think in the comments below and like this article and if you liked it, you might as well share it. But if you are not subscribed, you know what to do hit that subscribe. Button.
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