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Online Marketing

Why Influencer Marketing DOES NOT Work – How To Fix It

Let me break it down start back. Historically, most of the time people say a a good influencer is not just someone who had a lot of followers. That’s right. It’s somebody who also has this engagement.

Don’t just look and see if they have a lot of followers. Do they have engagement? Now you know they don’t have fake followers now you know that their followers actually cares about them and those are the people that you want to follow up with. That’s pretty much become the agreed-upon thing, but there’s one step further people. I swear it’s one step further, that a lot of folks are missing. Straight-Up engagement does not equal influence, that’s pretty much it engagement does not equal influence.

What do I mean by that? Well, you know what first, let’s rewind back for a little bit of story time. Yeah I had his homegirl his home girl who’s, throwing an event and she was so excited. She had this host. That was a IG and no one, sir, when I say IG influencer, I’m talking about this person had a hundred and fifty some thousand followers Real Talk. Real followers, because these people were engaged matter of fact she was super excited because person was so cool that they start posting her event pretty early and then she says Shawn.

I really want you to come to this event like for real for real. Come to this event check it out, and I said: okay, okay, I come out to the event and I get there late mind you – and this is what I see I see about 15 people in the whole venue, including myself, including the probably about five artists that Were performing and their friends and the host, why was nobody that interested in coming to see this person, because that person was not an influencer, at least not in that way, being an influencer means being able to actually influence people in their decision making having a certain Level of trust, this person – I believe, if I remember correctly, was basically like a local media and they had got them scared going if people were going there to their page to laugh, but they weren’t going to really see what this person was about.

There was no buy-in as much as people hate them Kardashian a lot of people hate on her there’s a lot of people that look to her for influence. Alright, they look at what she’s wearing they looked at the lips, the button, all them things so keep this. In mind, when you pick your influencers for your campaigns who you’re trying to pay, because you can end up wasting a lot of money, paying somebody who has views and engagement but zero influence, there’s a lot of people that I know that I’m cool with or I Might even pick up the phone if they call, but I’m not really checking to them for what shoes they’re wearing right jay-z has a lot of influence right, but nobody’s really looking at his sneakers, at least not on the level that they might be looking at Kanye’s Sneakers right, this is just one specific category, and this is very important for you guys to consider for your music as well.

Jay-Z is obviously the influential person but they’re not looking at him for fashion as much or looking at Calle for fashion. As a matter of fact, people are now looking at some pretty ugly sneakers, just because this Kanye, like the ladies, I know some people might disagree, but the ladies TV collection type stuff mmm, but people are buying. So a great example is a homeboy is a rapper. I’r not going to mention his name or anything like that.

He went to the page of a very popular dancer named kid. It agreat that kid is that Nick, like kid, it can dance his butt off he’s dope. However, I told him Brett, don’t pay buddy to put your music on his page and dance to your music, and I tried to explain it beforehand why it would not work. This is why I said yo people go to his page to see him dance. I know. There’s a lot of views on his articles, but they’re going through his page to see him dance they’re, not really listening or caring too much about the music.

That’s in the background, they’re just reading his dance to the beat, so his influence is more so dance based. There’s probably a lot of dancers, they love him and can be influenced by him. Read his moves, but because he’s dancing all the time and that’s what’s on his page, no one’s really going to hear the music they’re just want to see him dance again. The same thing for a lot of these pages, where they’re twerking all the time, I’m sure people throw money at him all the time.

However, people are not really checking the twerk pages. It’s work they go on for the booty. We know what people are going for. Well, they’re also people who actually like twerking study and they wonder damn you know, twerk do sales and then looking at work move whatever. But point is people are not going to those pages for the music? That’s being listening to. You might have some people who drizzle over and actually want to listen to your song and they really get caught by it.

But it’s nowhere near as impactful as going to a different page where someone actually has influence and they’re not diluting their brand. In a sense of the music that they might listen to now, the same artists that I told to not use kids agree also saw amazing results, and this other campaign that I mentioned right in there’s these girls he got posted on the girls page, had nothing to Do with them actually dancing to the song or anything like that, they were just kind of listening to it.

In the background more so, however, these girls do not post music all the time. So now the people who are following them – and I have some – were influenced by him when that song is played by then they think they actually liked that song. So now these people that I like liked this song, I want to know more about that song. What makes them think that’s so great, but if I’m just dancing the songs all the time, that’s nothing to do with whether I like the song or not.

You don’t really think that I love this song, just cuz, I’m dancing to it. But if I did a song on one of my pages – and I was just like yo – this is the best song ever and people never see me. Talk about music y’all are going to probably listen to the song, because I’m usually talking about artists campaigns. I’r not really talking about this. Is my favorite song on this blog. It’s the same way, you should look at everything there’s context.

So not only is it followers engagement, but then you want to look at influence and influence has multiple categories. Right influence has first, two people actually look to this person and actually make decisions or see value in this person’s opinion, and then the other layer is when you analyze these people and their pages. What likely is their influence faced towards like? Are they influencing other people to dance or are they influencing other people to dance to specific songs? They just making people laugh and if they are making people laugh and they can they do a article in a unique way where the song seems so enjoyable.

They want to check that song too, like there’s so many ways, and so a little bit more nuance than just saying this person has followers and engagement. I had to put that out there. Maybe one day I might go deeper with very specific examples or some things like that. I don’t know, I think, that’s specific enough, because there’s a wide range of you guys who have a different scenario. So you kind of use it for your own situation.

But I would like to know what you guys think. I hope that was helpful, but other than that be like the article go ahead like button if it like he might as well share it and if you’re not subscribe, you know what to do. He dare subscribe.


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Get Your Music Played with Feature.FM

From now on, and today I got a music resource, slash tool called feature FM. Some of you guys might have heard of this I’ve heard of a good minute ago, actually through a lot of clients having success through it, which made me want to look into it.

More didn’t want to do a article until I had personal time to go in and do my own campaigns in the back end, which I will be showing you in this article, and I also have a cool way for you guys to get 500 free plays on The platform, but I’m not going to talk about that to the end of the article either, because I want to make sure I go through basically what it is, what I think the best ways to use it are.

Let you guys decide whether or not you’re using the platform from there, but first, let’s talk about what feature FM is now the way they describe themselves is, basically, they say: they’re reaching music fans while they’re discovering music and that’s super important. What I love about the platform actually, but what I’m going to go over in this particular article is two different versions of something that they call sponsored song campaigns and, in my mind, is so powerful because it should be the future of streaming campaign marketing.

So what that basically is is when they say that you reach music fans while they’re discovering music. Imagine you’re listening to music on soundcloud or listen to music on Spotify in particular, something like that, while you’re listening in songs, maybe an album finishes, they usually go into other songs right. They can make your song one of those songs that on Spotify will get it to that, but that’s basically how it works.

It’s organic is natural just how these music stations are basically like radio stations like Pandora, and things like that. Your songs will be one of those songs that begins to play and it’s the full song – it’s not a snippet, so it plays just like any other song. Maybe that’s why they call it feature FM, because it’s like a regular song on a radio station. I don’t know that maybe that’s where it came from, but it’s super powerful, because when someone hears the song, their interaction from there is based solely on the music, as opposed to maybe a Facebook campaign, or something like that.

Where you battling all this other stuff, you got means you got so many articles, you got people’s Facebook statuses same on Instagram and these other websites, it’s just the music, is auditory and your song is actually the only song playing just like the any streaming service right. They play one song at a time, so those of you decide to use something like this. I hope their music is on point now.

Let’s hop right into the back end of me doing one of my campaigns, I’m going to switch to the screen share of you for this all right everybody. This is basically what the back end a feature looks like I’m after you at an artist or two. Now me, I am NOT an artist obviously, and I’m not going to be running campaigns trying to advertise the you know: YouTube advice, articles on a playlist, so what I did was basically say: hey, I’m going to put about $ 160 into this, which artist do I Want to get, I got an artist that I work with many on emo I’ll.

Tell you guys more about that situation later, haven’t done anything as far as big campaigns, yet so it’s a little irrelevant now. So, let’s stop into this, though, and I want to show you two specific type of types of campaigns. The first campaign I want to show you is a campaign that runs on a website called eight tracks. We just want to feature that famous partners. I don’t like this one as much and I’ll tell you why, but I want to show it everybody and then I’ll you know, show you the other results for the second type of campaign as well.

So the first song, let’s say: f it up this song right here: okay, twenty-four dollars put into this campaign, 0.49 % engagement rate in three engagements out of six hundred and eleven plays pretty low, and it’s not worth my time. In my opinion, you know I got three engagements twenty dollars and granting six hundred plays and then most of the plays like Canada, ten work in the United States, which is not ideal when this artist is in the United States, a big benefit of this campaign.

If it’s a, I got us about six hundred eleven plays on that song. These plays are actually working on your SoundCloud. So what feature FM does is, while it’s running on this website, eight tracks, which is basically a website where people just make playlist after playlist, and it runs that campaign you can actually use the URL from your soundcloud song. So all the plays. Actually, you add it to the plays in your sounds, so only about half of these are organic.

Soundcloud plays the rest of them are for an ads, which can be a beneficial thing for those people who are just trying to get their plays up on soundcloud, especially the people who say yeah. I want to get a decent amount just for social proof, so people don’t think hey nobody likes this song. Well, it’s better to at least do eggs where you have real people do plays, especially since it’s relatively inexpensive, as opposed to paying somebody for completely fake, plays and then having the same number.

If you’re going to pay $ 20 to get, let’s just say six hundred or a thousand plays, it might as well pay for real people to hear it, even though, on the back end, in my opinion, it’s not as effective as worth it. When you look at the engagement rate, but I’m going to go ahead and show you the second type of campaign, so there’s other campaign that runs on a website called beaser, which is basically Spotify.

But it’s a lot more prevalent in Europe in other countries than the US, but it’s actually moving and growing into the u.S. They’ll be I’ll show you proof that in my results, so look at these plays for one twenty two dollars I got me 1128 plays versus Twenty dollars only getting me about six hundred plays for the 8tracks campaign, so that means it’s actually less expensive to do a Deezer campaign. But on top of that, this is what I really like the engagements.

I got. Sixty nine engagements six point: twelve percent engagement rate versus a point, forty nine percent engagement rates and a lot of that from what I’m seeing is, in my opinion, also just from how the campaigns are set up on the website. There’s no way for somebody to really natively interact with the song on eight tracks. Since the song is actually playing for a SoundCloud, they can’t add it to platelets and things like that, whereas on Deezer I could move it around just so you can get a better idea and see it.

This is these: are it’s playing on Deezer because it had got added on to be there. So now it’s a song on Deezer. When the ad runs on it, people can actually add it to their playlists. They can actually put press the favorite button and say I love this song and I’ll get to show you the results of that right here. So look this engagement breakdown. Remember the other. One only had three engagements period: the 8tracks campaign, the Deezer campaign.

This is off of what $ 27. If I remember correctly – and I got 35 add to the favorites playlist, then I got 27 adds to people’s playlist additions. If you’re wondering what the difference between these two types of playlists is, the favorites playlist is basically you being on Deezer. You press the heart button when the song plays, because you like it, and that means whatever someone wants to go, listen to a playlist of everything that they push the heart button on, that song will be there.

The playlist addition is somebody saying I love this song. I want to add it to a playlist so like a listen to it later, and I want to put it on a specific playlist. So that’s great for $ 27 you’re talking about thirty five favorites playlist and 27 regular playlist additions, and then you have album page views. So if you go look at these results, this album ended up getting five fans and her as an artist.

She has 13 fans, and this is only in a week, week-and-a-half being on his website. That’s why this the avatar is not even there, and I just ran these campaigns from these campaigns. 13 fans, 5 fans of the actual project. So right off the back. You already know that the campaign on Deezer is a lot better than the 8tracks campaign, but you know rub that point in you can look right here. Ciccone 500 plays engagements right and that was for $ 20.

I maybe was thinking spent seven more dollars on the Deezer version of the saucony, but seven more dollars to have 800 more plays that doesn’t add up so that lets me know for one these, our campaigns are cheaper than eight-track campaigns. Also, the engagements going to be better. I got 105 engagements for this Kony song for $ 27. All right, that’s crazy! Click on these results and what I like about them is all right: 7.

5 percent engagement rate. But on top of that, what I love about the playlist Editions. It means that people are going to listen to it again and again when they go back to these playlists 42. Regular playlist editions. This one got me one artist page view. So that means someone looked at the actual artist page. Remember I showed you. She had 13 fans of our artist page and then I got one out of 12 16 out on page views and then what’s really cool here is this is letting you know.

There’s people 76 people skip the song at 69 seconds. One person skipped that 56 seconds. You can see these results all throughout the songs and then you can also look at engagements all right. Let me get rid of the skips, so you’re, seeing one person engaged at one minute 56 seconds. Three people engaged at that period of time. 245. This kind of stuff can help you figure out, what’s the best part of a song, to run a commercial on as well.

So I love the data today give, but even more than that, I love the playlists editions and that’s why this part and this kind of campaign is way better than running the eight tracks campaign. Also, I mentioned that traditionally Deezer is more popular in other countries, but you can look at this because I did targeted towards the United States. I just targeted two United Kingdom and United States. I don’t know how that one, Israel plate slipped in there, but it did somebody judge me.

You see five hundred and thirty six people in the United States. That’s still a pretty solid number. Considering I got thirty engagements, we’ll just I’ll show you the epitope campaign, one more time. Oh, and actually I forgot once the song did pretty well around twenty dollars. I decided to keep going all the way to eighty two dollars and 82 cents, and these are the full results. So what that got me was 4141 plays 297 engagements, seven point one four: seven point: 17 percent engagement rate.

Of course, these results are not necessarily equivalent to what everybody would get some people who might have a song – that’s just better than this, for whatever reason or people like it more so they might have a higher engagement rate and some people. They might have a song that nobody likes and they might have a 0 % or a point for a non-person and, like the other 8tracks website, who knows, I can’t guarantee those, but what I do like is for one course.

This website is legitimate spent plenty of time making sure that and then has several clients get good results from it so really quickly. I want to go ahead and run through one of these campaigns as far as setup, just to show you guys what it looks like you got to name the campaign upload. The song it’ll have options where you chose to do it on something like a Deezer, where the song will kind of pop up automatically.

You can advertise the song, but then you also have the target audience right. I chose United Kingdom and United States for this to age genres. That stuff is all kind of straightforward. The interesting part is you’re, choosing these people and your targets by similar artists, as opposed to doing some of the other types of demographics, and then, lastly, you choose your budget. What do you spend daily and that’s pretty much it for the campaigns it’s pretty straight forward, but still want to show you guys.

They also do show you an estimate that you’ll get from running the campaign before it rhymes. This number has been pretty accurate. I’r so far, alright guys, I should give you a pretty decent idea of feature FM what it is I’ll be going over one of their other tools later in another article. I did tell you that I do have a way for you guys to get a 500 free place on the platform I reached out to them.

I had to talk with some of their reps really to help me through and walk through some of this information and really to one us remember. I said I was testing the credibility of the platform and things like that I reached out to them, but I also was able to get a code for you guys to get $ 10 free and from my calculations and the campaign, if I did, it amounts to About 500 plays, so all you have to do is look at the link in the description below.

If you use that link to create an account, it will give you $ 10 free. It is featured IFM, slash brand man shine. Ask me you guys, alright other than that. I hope this article was helpful for you guys. I definitely have more resources and tools coming in the future, but for now you know what to do hit that subscribe button.



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How To Build A Fanbase In 3 Months! | $5 Music Marketing Strategy

It’s how a mere used a combination of cover, songs and original songs, a unique $ 5 a day. Facebook strategy and distro kid to build a fanbase of over 30,000 monthly listeners on Spotify is actually well above that I just can’t remember the number check this out so tell me more about because one of the things that baffled me, I wouldn’t say baffled, but what I loved because I didn’t hear other artists talk about doing something like this and once again just speaks to the assistants II was you’re a $ 5 a day, Facebook strategy.

I did that in the early days so like I, I think I when I when I when I spoke to a year ago. I think that’s what I was doing bad. So I did that for about three months yeah and I’m like you know what I’m just going to, let it run like people like the song, I’m just going to just let it run and see what happens and honestly, like I kind of forgot about it, and I just let it run in the background and then after three months like I did build up when I looked back, I’m like wow and actually built me up a little bit of an audience and a fanbase and people were checking as I was dropping those songs.

Every Monday, my streams on Spotify were starting to slowly creep up and then I dropped a cover. A sorry, a mash-up I did of to me a song into you, ya know, and I mashed it with russa song, wife, you loved, like really exploded. You know so like people like that one just hit all the algorithms. It went crazy and I think it’s almost at half a million streams now on Spotify. Oh that brings a question to my head.

So that’s essentially a remix cover I’ve been axed before, and this isn’t really something I get into as far as some of the legality type things, but I’ve been eggs when you put a cover on a platform like Spotify, what does that do for you? Like? Can you do that? Have you gotten any kind of strikes or anything like that? No, I haven’t because well with district kid, the good thing is, and I would use just her kid for any artists reading they acquire the cover license for you, so you’re covered and keep in mind like there’s two licenses right, you have master recording and you have Song and you have the copyright, which is the the writing of the song.

So I don’t own the writing of the song, but I own my master, which is the version of the song that I created. So I’m allowed to use that and put it like. I’r only getting master revenue, so Spotify also pays publishing royalties to the to the songwriters that wrote the song right, so they would be getting the backend royalties that way which don’t come to me because it’s a cover. I didn’t write the song, but I created that arrangement of it and I created that recording.

So both sides, like just a songwriter and everybody who’s covering my song, is yeah. Oh there’s tons of covers on Spotify like yeah, like there’s artists, who only have covers on Spotify. It’s just you just have to buy the license right. You can do it through district head and there’s a company called louder. You can do it through them. Boom cool has their service too, or you can use it. I don’t use to incur.

The reason for me is not because they’re not a good company, but because I release so much music that it was cost prohibitive. Like I like, I would have been paying what five thousand dollars a year just a tune core and it just didn’t make any sense, gachi so um, just to hone in on my process a little bit when it comes to district kid and how they kind of Obtained the rights for you so you’re saying once you submit a song, their algorithms, pretty much picks up on the fact that it’s a cover and they obtain it or do you submit and let them know that it’s a cover.

So when you, when you choose the option, they ask you district ritas is a cover and then you click. Yes, it’s a cover and then they ask you who the original songwriter is then sorry who the original artist is and then they go and obtain the license for you. So I like that better because it’s less work for me now I don’t have to use a third party to go, get a license. You can buy a license yourself.

You can just go to louder, comm and buy one but hey anything extra. They just handle the money. No, you do have to pay, so you have to pay. I think it’s a dollar a month to have the cover license, so it can’t add up if you’re going to keep it up there. It’s not bad. It’s twelve bucks a year. You know so well, then, for the service they’re providing like now, you have peace of mind right. You don’t have to worry about getting a license and worrying about all that.

I’d rather just pay the twelve bucks and not worry you’re sure, especially as an artist I mean primarily I’m already doing too much work. Um and that’s like one less thing for me to do. You know yeah all right, as you guys can see that consistency. First of all and foremost, is what I want you guys to focus on when it comes to his $ 5, a day, Facebook strategy. That’s so much better than just doing one week right and just going really hard on some Facebook Ads.

He did $ 5 a day that allows him to stay consistent and you have to do one dollar a day. It’s something just worth trying out over time and you have to do one dollar a day over 60 days or 90 days. Do whatever you can. So you can only collect the data over time within your budget, so you can get that information and learn how to make even more specific ads for yourself to utilize. But then, of course, a big part of his strategy, which is huge when it comes to the peace of mind that district 8 offered by making it so easy for him to leverage covers, because we all know how to do YouTube covers right.

A lot of people can make that happen quickly, but when it comes to covers on Spotify, I always got a lot of questions about it. Not it necessarily know how to answer that question, and I didn’t necessarily have time to figure it out or ask somebody. So not only is it dope, they they make it super easy, because a lot of artists need peace of mind. They don’t want to town a bit like focus on all this stuff when you’re, just trying to you know being Indian grind your way up into a better situation, but it’s also relatively inexpensive.

But Mary you’re going to mention that in his interview saying you know if he was using chunk or it would have been cost prohibitive for his particular strategy and with all that being said, a lot of people have been telling me for a minute. Your brain way. You should do a podcast, you should do a podcast and I’m strongly considering it in some form of fashion, and I decided that if it happens, it will definitely happen on distro kid.

I actually already have an account, and I’m filling my way through the system and with all of the good things I’ve heard about it when knowing so many people who are using it, I felt comfortable go ahead and get a discount code for you guys and offer It up to you at all for 7 % off your first year of membership with district kid. Now, if you already have district kid great on well and fine, I will actually love if you provide your commentary and experience with it in the description below.

But if you’re something you want to check out, then you can check it through the link in the description below to get that seven percent off district kid calm, /bi, p, / brand man, but other than that. As always, if you like, this article go hit the like button and you like, you, might as well share it and if you’re not subscribed, you know what to do. He dare subscribe. You


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FREE Music Marketing Strategy To Get REAL Fans Using YouTube | How To Build a Music Fanbase

Now this is one of five cheap growth strategies. I listed in my guide that free guide is in the description below I’ll, also put in the top comment, so check that out after the article, if you’re interested and a great thing about this article right here is a lot of you guys have been looking for A system to use marketing wise because everybody needs a system, but you haven’t had one.

This article will show you a system for growing a fan base and if you can’t use this particular one, you at least understand what that looks. Like here’s, the things that you got to do to use this strategy, one you have to upload a content mix. This requires two types of content at minimum, but three would be even better. Those two types of content are your original music that could be a music article or just a audio track, upload it to YouTube, and then there’s cover songs.

Now I know a lot of you guys are familiar with using cover music on YouTube. Some people have tried it and haven’t had much success, but a lot of it comes from not completely understanding so listen to this entire article, so you can really get an understanding how best to use cover music and also to actually make sure you maximize this. You have to upload your cover: music, your remixes or your free styles, one of the others in the right way.

So read the article that I did on how to properly do that and I’ll also provide that in the link description below the third type of content. You can do is really just regular vlog type articles where you’re engaging your audience and different ways, or just giving them peers and peeks into your lifestyle. There’s plenty of youtubers out there that you know are just succeeding as just youtubers, no music at all figure out.

What you might be able to do in that type of category to give fans additional ways to connect with you? The second thing you need to do is manage your proportions. Now. What I mean by that is you have those two or three types of content that you’re dropping. You want your original music to be a decent portion of that, and your original articles to be a decent portion of that if you’re doing vlog type articles covers, can be some, but not all of your posts.

There’s some people who use a cover, type strategy or a remix type strategy, but that’s all they’re doing and then there’s some people who rarely ever do covers or any kind of remixes or freestyles. You want to create some form of regular schedule, even if you’re not dropping this music regularly, it doesn’t necessarily matter what your proportion is as long as you stay consistent over the long term, but just for those of you, my ex, if you do at least one Cover song or one freestyle, every four articles you drop, that could be pretty good for you, but on the other end, if you aren’t able to record quality original music, you might want to flip that and drop only one original song.

Every four articles you have to figure out what works best for you, but if you can do this at least weekly, then that should be a nice pace to work with. If you want to slow that down and do four articles every month, just realize you’ll be taking more time to get out more content and you’re working at a slower pace so expect success or certain numbers to come at a slower pace. Now. The third thing you got to do is links in promo.

It’s the equivalent of letting people know where your other music is in this article right here. I could have text pop up that says: follow brain man, Sean on soundcloud or follow brain man, Sean on Spotify or Apple music, if they’re not going to also have that in my description links. I can also have that in my top comment link now, if you don’t know what I mean by top comment, if you look at the comment section of this article, you’ll notice, that my comment is at the top, because I pinned it to the top and now Any links that I want people to see people will always see.

My comment first be sure to do this with relevant links for your articles. Now it’s extremely important that these links lead to places where it’s only your original content, if you haven’t realized it, yet we’ve been walking through pieces of the system. The reason a lot of people fail when it comes to covers is they’re thinking about it directly as creating fans as opposed to realizing that covers are marketing.

So now, when I talked about that marketing funnel remember, we’ve talked about this in articles before read my article on that, if you haven’t, this is how the system would play out. The top of the marketing funnel always has the most people your covers, because they’ll get views and organically are usually going to be the first thing people see, that’s just them becoming aware of you initially, the next step in the consideration phase.

That means they saw whatever cover article that they saw of you and now they’re saying. Let me look at this other cover article, or maybe they run into your original content. That’s what’s happening in the consideration phase, because they’re discovering more of you next is conversion. This is when they’re really saying yeah. Oh, this person’s original content is awesome and if you did the third type of content, that is the more youtuber, maybe blog type content, they’re discovering – maybe some of this in the consideration phase as well, but once they get down to the conversion phase.

They really like your original music and they really like your other articles. That is just you and your personality, not necessarily the covers. So now. At this point, you have people who are discovering you on your YouTube page and then some of your subscribers are probably casual fans and real fans. You don’t know what that number percentage is, but with the links, the people who follow you, because they see your link in your YouTube article or they see it in your description or your top comments and follow you on other platforms, whereas only your original music.

You now know that the people who went there through that route really love you for you. These are some of your true fans, and that is a system and the way these systems work is now once everything is in place. All you have to do is stay consistent with it, and on top of that, give it more and more exposure, because now, after you have let’s say a hundred articles of this combination, if article number 101, all of a sudden goes viral, all the new people that Come in and will go to the top of the funnel and be able to follow that exact same route, and now for those of you who get all discouraged like yo.

My original music doesn’t get anywhere near as many views as the covers. That’s how it’s supposed to be it’s the top of the funnel that’s people discovering you in the first place. Naturally, less people are going to even find out about your original music at first. But if you stay consistent with this system, you’re going to have more casual fans and more real fans and you’ll have more people who aren’t fans at all, but at least have been exposed to you.

Everybody has this there’s an artist out there that you can think of that. You know, has a pretty strong fan base, but you don’t really know their music like that, because you’re, the top of the funnel for them. This system could be a strong foundation for you and if you follow the criteria and follow these instruction and you’re, not finding any kind of progress in the content probably needs to improve whether that means your music isn’t good or whether that means the quality of the Audio and articles is just straight-up messed up, you’ll have to figure that out, but there’s no way you shouldn’t find some progress, even if it’s not as fast as other people.

Now again, this was just one of five cheap growth strategies to build a music fan bits. The rest of that guide is in the link in the description below go ahead and have at it would love to know you guys thoughts only when you get a chance to go through it go ahead and hit me up at brandman Shawn on Instagram. To give me your thoughts other than that, if you like this article, go ahead, the like button, if you like it, you might as well share it and if you’re not subscribed, you know what to do hit that subscribe.


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SoundCloud Makes a Power Move: Monetize Your Music!

Now, those of you who don’t know who I am. I am a digital marketing that specialize in helping artists, like you, guys get their songs hired through platforms like Spotify, Instagram, YouTube and bunch of others. Now what I want to talk to you guys about today is a recent Power Move that the streaming platform SoundCloud has made.

I want to get you guys to start to take advantage of this power move, what exactly it is and how I think it will affect you guys as artists in the near future. So with that being said, let’s get right into it. So what exactly is this power move that SoundCloud has made? If you keep up with SoundCloud in any way, shape or form, then you’ve probably heard that they now allowed monetization of the music on their platforms, meaning that you can now make some money because of SoundCloud before the only way to just stuff will get monetize from Them was if you were invited to their SoundCloud premier program or if you knew someone like your distributor, who can help you get your stuff monetize through whatever other means that they may have so like.

I was saying before SoundCloud premier program used to be invite-only, meaning that some flower pretty much had to ask you to come, try it out. That was the only way that you can make money through SoundCloud through them. But now the SoundCloud premier program is open to all creators who use the platform as long as you meet their basic bare minimum requirements. So what exactly does this mean for you guys? It pretty much means that now you have another way to put some money back into your pockets now before.

One of the main arguments that I used to hear against SoundCloud is that you were literally giving your music away for free, and why would you do that? Now I know technically on platforms like Spotify and like title you’re, not charging your fans for your music, but at least those platforms were attempting to pay you guys for your streams. I always thought it was kind of weird that, with SoundCloud the main source of traffic, which is you guys, was not being compensated for the amount of work that they put in unless SoundCloud deemed you worthy to be so.

To be honest with you guys, I think the SoundCloud opening up its premiere program is an attempt for them to keep their core consumer base happy, which is music artists. You guys, I think that SoundCloud has finally realized that they have been driving you all the way to their competitors, to Spotify, to Apple music, to title to Pandora, all of their competing services, and they aren’t you guys back.

I think they want you all to at least seriously consider SoundCloud as a platform that you need to really work and drive traffic to, and they knew that. The best way to do so was to finally start paying you guys for the work that you’ve been putting in and finally the part of the article that I’m sure you guys have been waiting for. How can you join SoundCloud premiere program so that you can start to monetize your music and make some money well, like I was saying earlier in the article, you must first meet their basic criteria, which are pretty much as follows.

First, you have to have at least a SoundCloud Pro or SoundCloud Pro and limited account, meaning that you can’t monetize your music. If you only use their free account, you also can only monetize original music, meaning no remixes, no cover songs. None of that guys. You also can’t have any copyright claims against your account. So if you ever uploaded something that didn’t belong to you and you got a claim against it, this may be something that causes you a little trouble.

I would definitely look more deeply into it if this applies to you and lastly, you must have at least 5,000 strings within the last month from countries that SoundCloud Dean’s eligible I’ll make sure to leave the article about that in the description below, so that you can Dig a little bit more deeply into it. There’s always guys if you feel, like you learned anything today, please like and share this article hit those post notifications as well as I wouldn’t want you guys to miss anything once again.

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How to Grow On Soundcloud [Digital Dash w/ Kohrey]

Now, for those of you who don’t know who I am digital marketing myself, I specialize in helping artists, like you, guys, get their songs heard through platforms like Spotify, Instagram, YouTube and a bunch of others. What I want to talk to you guys about today is how to run up your place on soundcloud, and this isn’t a platform that I necessarily will recommend you guys to work.

I do personally have my own beliefs about SoundCloud and trust me I’ll be doing a article on that in the future. But I haven’t gotten a lot of questions from you, guys asking me how you can start to build your place up on soundcloud how you can start to get your songs out there so on and so forth. So I want to give you guys a couple of tips, some that I’ve noticed and kind of seen in my recent past working with SoundCloud and some they have come directly from SoundCloud themselves.

They recently put out a blog article talking about ways that you can optimize your soundcloud page, so that your songs are spread a lot more, so I’ll be digging into that as well. So with that being said, let’s get right into it all right now. The first tip comes directly from SoundCloud itself and it’s make sure that you’re as discoverable as possible, meaning that you want to have your titles and your descriptions in order.

Don’t have anything like track number one. The track number two and don’t add any unnecessary and extra characters or symbols that will make it hard for people to find you. So whatever your name is on Instagram or Twitter or whatever other profiles, you use make sure that it’s as close to it as possible within the track description and the track title for your song, so that people can easily lift you up and find you.

You also want to make sure that your album art is the highest quality and resolution, as you can possibly get. Soundcloud doesn’t really like to work with low res photos and I’ll make it a little harder for you to be discovered and for people to want to actually come and check you out when they do stumble upon your profile. The main thing here, guys is consistency. Consistency across your track descriptions, consistency across your titles and consistency across your album art will make you very discoverable on soundcloud, giving you a better chance of being picked up by the platform’s algorithm and having your songs actually spread out within the platform, and the second thing That you guys want to make sure that you’re doing is taking the advantage of sound clouds genre and mood now, just like all the other streaming platforms.

Soundcloud does in fact have its own algorithm that they used to determine how other people are hearing songs and what songs come up next after this song and so forth and so forth. So SoundCloud uses their algorithm based on the tax and the genres that you guys are using. So you want to use as many as you possibly can. That relates to your song and relate to your audience. So if you’re a rapper, your manager, I’m attack may be hip hop.

You may have a chilled mood or a sleepy mood, or something like that tagging it with as many relevant tags as possible, increases your chance of being picked up by the algorithm being spread to these people, who are looking for songs based on these types of tags. In these types of genres and increasing your chance that you actually hit the audience that you want to hit and that’s the best way to make sure that your music spreads on soundcloud, honestly so before each song release make sure that you have a list of tags.

And subgenres listed out that you can use with each song time and time again. This way, you’ll make sure to hit the same niche over and over spreading your music out amongst the people, who really care about the types of songs that you’re making and putting you in front of a relevant audience anyway. Now the next thing that you’ll want to make sure that you’re doing is taking advantage of repost networks and the repost function on soundcloud in general.

Now, in my opinion, they don’t work as well as they did. I would say two or three years ago, but they’re still the most effective way for you to grow your song on SoundCloud itself. You can either reach out to people who are bigger than you and see how much they’re charging for repost I’ve seen a couple of popular DJs and even like smaller lesser-known artists, who still have large fan bases who offer repost as well or you can take advantage Of repost network, which is a website that actually sales repost from different large SoundCloud accounts, just go in there and make a profile dig through the ones that make the most sense.

For you see how much they cost and get those guys to repost as long as well or if you guys, are trying to stay more inside of your budget or if you don’t really want to spend money on repost at all. What you can do is start the build your own repost network, using friends, artists, DJs and producers, who are all in similar size and demographic as you as well. This would make it easier because your starter kind of associate brands with people who are also trying to build themselves up and pretty much be sharing fan bases with other people who can pretty much pitch it into yours and you’ll be helping a lot.

By doing the same now on SoundCloud, your repost network is like gold, so they’re stronger, vennett way that you build the better chances that you have of spreading your song out outside of your own network, increasing its views, increasing its reach and increasing your chance of picking Up new fans, so just to give you guys a little recap. The first thing that you want to do is make sure that you’re as discoverable within the platform itself, meaning that you want to make sure that your titles are order, that your descriptions are in order and that you’re using the same name on soundcloud as the one That you’re, using on all your other social media platforms like Instagram and Twitter or whatever it is that you guys are using the second thing that you’ll want to do is make sure that you’re using SoundCloud genre and mood tags, like I said, SoundCloud has its own Algorithm that it uses to determine songs that played next with in other people’s on Play, listing and their track efforts, and things like that.

So, the more that you tag your songs or there’s many relevant tags as possible, the better chance that you have of SoundCloud algorithm, picking you up and spreading your songs in the platform without you even having to do much work. And the third thing that you guys want to do is make sure that you build a strong repost network. You can do this by hitting up DJ’s or rappers or other artists who are offering repost for whatever price.

It is that they offer make sure that you’re getting the best bang for your buck and it actually helps to spread your song or you can always tap into artists who have a similar genre and niche and same size following as you two start, the build you Guys it’s on repost network of similar style artists, or you can always use a website like repost Network, just go in make an account find pages that are actually offering repost and figure out, which ones make the most sense for you, your style of music and your Budget now make sure to leave their link to the original SoundCloud blog post in the description below, so that you guys can check out some of the other tips that they had.

I didn’t feel like really needed that much of a real description, but you can always go through it, read through it yourself and get from it. What you need now, as always guys if you feel like you, learned me pain today, please make sure you like to share this article, hit those post notifications so that you guys don’t miss anything. I want you guys to learn everything and anything that you possibly can with.

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ARTISTS…Do You Think This Will Ruin Your Career?

All these other types of things before you can be a musician before you can blow as an artist.

It’s just not true people. Let me put this out here plain and clear: not only do we have people like Queen Nyjah, who recently, who was a youtuber and blew up with her song medicine, I did a article on her dropped. It just recently, there’s also so many other examples right here. Let’s just look at the fact that Drake was a TV star before he blew up as an artist long before he blew up as an artist on the grassy.

You have people, like Will Smith, who was a rapper actor, then movie star by the time that he was a movie star and next generation came a lot of people, even though he was a rapper first, they got introduced to him as a rapper. First, look at Donald Glover Donald Glover was a skit writer. Then he was a screenwriter for TV. Then he was a comedian. Then he was an artist that blew up and not only was he a rapper that he became a singer.

All of these things are possible. There’s so many examples of people doing one thing before the other and then changing careers completely and rebranding. I can’t tell you how many people that I might discover and say: hey Dad. You know that guy from such-and-such and then he’ll be like I mean that person that was a singer back in a day or this person, who was an actor back in the day, but I know them for something completely different than what they used to be.

Or what they blew up is all about getting attention at first, the only thing that’s preventing your music for not blowing up. If you already have a big platform like a big YouTube following big Instagram following is two things one in music, it’s just not good enough to your music is good enough, but you don’t have the ability to make enough people here, your music and I’m not just Talking about your YouTube father and who might be following you largely for one thing, but then a decent proportion of them actually listen to the music.

I mean to spread that music for real for real beyond that following now, if their song is strong enough, those people should organically spread it. When we even look at people who get record deals, those record deals usually allow people to easily spread their music pass. Their own social, following it’s honestly, not that complicated again and again and again, I can show you a billion examples of just people who have one career.

Then they get another career people who didn’t start off this on rappers or musicians, and then they got other careers and vice versa, do not let people convince you that shoot should not start a YouTube page or an Instagram page as a part of your brand to Blow up, unless you just don’t think that fits into the brand of who you want to be that just isn’t your personality. That makes sense. It’s all cool, it’s all good if it just doesn’t make sense for your particular path, but if you’ve got the talent to – and you are actually willing to – why not do it? It’s going to give you an unbelievable control of your audience and your own platform.

It becomes your own media platform to market yourself again and again and again and might get you to money a little bit quicker than it would take for a lot of artists to get something sustainable. Those are just my two cents. Please keep that in mind. Other than that, I would love to know, you guys comments, your thoughts go ahead and put them in the comment section below and if you like, this article go ahead, he did like letting me be like you.

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Amuse Looking To Sign Artists + Free Music Distribution [First Mobile Record Company]

So, as I said before, I want to start doing specific articles that go over music resources tools and sometimes techniques and strategies on Fridays, and today we are going to talk about amuse they’re described as the world’s first mobile record. Company will.I.Am from the Black Eyed Peas is one of the co-founders and they’re looking to sign artists.

Before I hop into this article, I want to say shout out to Tuco from music ID TV, because music I’d be TVs where I first heard about amused. So a mobile record company. What exactly does that mean will amuse is an app that you can download right onto your phone Android and iOS? They got both of them. If you want to those people who have one of those weird other things like the Nokia app store, I’m sorry, we just might have to have a talk about your life decisions, but again for Android and Apple.

You guys can download it for free and what they do is distribute your music to any of these platforms in the same way that TuneCore does and the same way that CD Baby does and a lot of these other music distribution platforms do except they do it. For free that alone sounds amazing and you know the company’s credible because, as will I am behind it, so you know it’s nothing sketchy and then an additional benefit from that is you get all kinds of data that they provide to you? Also for free? Now? Let’s talk about them wanting to sign artists, how will they sign artists? What they’re doing is actually looking at the data, so you give this data for free but they’re, basically using the platform as a digital, ANR they’re.

Looking for the artists who are winning on that platform and the ones who are having success on that platform, they will look to sign those artists. All I can say is as an artist I would get on sooner than later. If I am going to make that move, because what you find these companies do is they’re looking for successes, they’re looking for proof of concept, when a company is young, desperate and trying to you know, prove to the world, their concept is valid and a-plus.

There’s going to be less competition on the platform, so if you get on now, they’re going to have more incentive to help you out. If you are one of those artists that bubble up in a plus there’s going to be less artists that you have to compete with on that platform, another cool benefit is, if you get signed by them, you keep the rights to all of your music they’re. Signing licensing deals for you, so it’s really a new-age type of record label they’re not really trying to take hold of you as an artist in your music, but really they’re, almost like a broker in my mind.

Well, they’ll be helping. You get strategic deals with brands and just finding other ways to monetize your music and they’ll likely be taking a cut of the profits, which, of course, makes sense right, they’re doing a service for you and they want to benefit as well and then another additional thing For the people who actually get signed is they get free access to will.I.Am? I think it’s called the future studio, which is basically like a music studio, but you can also get a article shot there and you can also get apps and things like that development.

So, of course, that’s super beneficial for you to have all kinds of creative things so for anybody who’s still finding a little bit confusing. This is a basically what amuse is they’re, basically, a free distribution service. Now, if you’re looking and comparing them to TuneCore CD Baby and the many other ones right there, I know you’re, like man, how can they be free? Because we all know people need money? Well, let’s think about it.

This way total court doesn’t take any of your music, but it’s kind of awful philosophy of we know that most of y’all are going to fail, so we just want to charge all more and get our money upfront. If you win, congratulations, and then a company like a muse, is basically saying that we’re going to give you guys this service they’re creative, a platform that really enables them to sift through the dirt to find the huge diamonds in a rough.

They don’t want to invest. In any of that small stuff, they just want to find that diamond and once they use the platform to find the artist that’s most likely that diamond they invest in them, pick them up and then off to the races. Each of them have a way of getting their cut and they’re all a lot better than the old ways as far as artists dealing with record labels and just getting their music out there anyway.

I hope that was helpful for you guys. What do you guys think? Are you going to use a muse? That’s it. You know what to do. He dead subscribe button.


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Debunking The “Russ” Strategy For Growing Your Fan Base

That’s been on my mind for a minute. I want to debunk the rest strategy and the way this came about is a lot of times. I’ve just been talking to people or run into people and they’ll say something like the old man, I’m using the rest strategy, and then I would say what are you doing and basically they would say: I’m posting a song a week.

That’s the rest strategy. I don’t even want to make this long article, so I’m going to try to make this as simple as possible. I get the idea of the song a week representing the rush strategy, because that’s the easiest thing to remember, but there’s a lot of other things that just had to come into play right. You the way SoundCloud especially SoundCloud when people would say they were dropping a song a week on soundcloud.

The way SoundCloud is set up, the algorithms. Don’t really allow discovery to happen like that they just don’t. So if I create a SoundCloud tomorrow – and I just start dropping a song a week – a song a week for a whole year – I would be surprised if I had zero subscribers after a year. I don’t care how dope the music is SoundCloud, just like Spotify an apple in many ways. You really need to push people into the discovery, whether that’s through repost or you know, just getting on other playlists.

You really have to have some way that other people from the outside find out about your music. Now somebody told me that Reza mentioned in some interview, I didn’t take time to look it forward, but like he said he did some kind of collaboration of somebody and that brought in fans. Many at this point know that he had Carol Lewis as a picking agency. Eventually, there’s a lot of pieces to the come up that came to play.

I don’t know what just happened. Someone screaming going to figure that out for this article, and this all leads back to the system that I’ve spoken of before. Yes, you can have dropping a song a week, dropping content consistently a part of your plan, that’s a great part in centerpiece to your system, but you have to figure out a way to consistently bring in new people. Even it’s not having you know like an ad running everyday, like some people have done, even if it’s not getting posted on influencers pages every day or just hustling and getting in front of people whatever you still have to say, maybe just once a month or just Whenever the opportunities arise, I’m pushing people to this stuff, but it’s not just going to happen from you posting into the abyss of all the content.

That’s being dropped on the Internet. So, what’s the point of this article, you got ta figure out ways other than just dropping music again and again on soundcloud. Even when you consider the fact that rest had a lot of music on YouTube, YouTube was better for discovery and finding songs on the side and all those things so just being on that platform alone was helpful. To remember the way these platforms are set up and less than YouTube, specifically SoundCloud Spotify.

They don’t really get you any more views like that. Like Spotify has already said they have millions of songs, just all kind of content that has zero views. Zero zero listens like there’s artists out there to have their art their artwork on this platform with no listens. That’s because you have to create the push at first. You have to figure out how to get people to look at you, don’t think you’ll.

Just keep posting it’ll happen. That’s it for this article. I want to hear you some comments from you guys because I know a lot of you guys have known at least some people who are doing this or if you know somebody who is doing this just sending this article, I could go in deeper detail, but I’m Just going to speak at it at that level, if you like this article, go ahead, hit that like button, if you like it, might as well share it any of you not subscribed.

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The Unspoken Truth About Being A Diverse Artist

Com, because I saw it myself now this article right here, the dis Lippitt that you have to see is talking about diversity. It’s a this is subject right that we’ve talked about a lot on this blog, but there was an interview that I did with TJ Chapman Bo B’s manager and he specifically went into what b.

O.B goes through as a truly diverse artists and I’ll wait to the end. Before I get into some stuff, that’s perfect because I would like to I mean you know your perfect person person I eggs because for me you know, he’s such a unique artist right and, like he’s very diverse, and so many artists want to be diverse. Like so many people say you want to be a verse and they not, they aren’t diverse for real, but he is like truly diverse, and I remember, like you know, are the cloud knives and things like that and and then you know the the it was a Track that was that would be on a radio everywhere and I’ll be in the sky.

Exactly those tracks were like some of them were a little bit smoker. Some of them were a little bit more Atlantic. A little bit. Hood did Hill had the ones that are more poppy or Hydra 2000s, but right when he blew up with the nothing on you right that will straight pop and when I saw because I was just me, but it wasn’t dome what if it wasn’t bruno board boys On there it could have been urban and it went number one urban true, but a universal sound.

We’re going here like a kid’s perspective and I’m just reading YouTube comments and stuff like that. At the time like you need to hear the airplanes and stuff like that, like that introduced him to such a pop world, and then, when I started to see just reading as more music, I released from the comments perspective. I would see he might do something back more on to you know: Atlanta hooter type size sometimes, and then the pop fans will be calling him a sellout and then I’ll see you know and into her.

Then we won the pop stuff. Those other people are looking at a woman side on some real shit right there. It’s like it’s like as an artist. You work all your life to become a superstar. That’s what you want! That’s what you’re working for five come from the hood. You know I’m saying he don’t come from no suburban night. Please a fan, you know he can’t he come, he come from Decatur, he come and and that’s what he how he grew up.

It just so happened that he makes worldly music, yeah and, and so when he got all he just made Universal saw he he never wanted to be a pop guy. You know I’m saying and and and and really they don’t they don’t even sit well winning. You know a lot of people, always wonder why I like yellow man, you know that’s what every rapper aspires to be, but you know he wanted to be embraced by his people and he just you just made really big music and you know it ended up becoming It’s a gift and a curse having all these different types of fans have been able to make all different kind of Records and having all this success, the fan base is so huge and so diverse um between the age groups, to the cultures to to everything um.

It’s almost impossible for him to make something nowadays that going to go well with everybody and and so then it it, you know, become something’s. You have to deal with and people on our side really don’t really don’t get it and they don’t understand and when you to artist you just wanted to make records yeah you never never tried to. You know they never try to do it. On the only poppy record was on the album that was like.

Okay, damn this, this thing is pop to pop. I was magic, you know him with Rivers Cuomo, you know it went double platinum, it might be triple now, but you know that was the pop record. Yeah um, we did airplanes on bt with Keyshia Cole singing, you know Sam, and so, if you had Keshia on there over Haley now this song, because an urban feel there were Universal records of what they were pop, it was what was put on the made up.

It took him that rock hmm. Yes! Well, yes, oh well, he never tried to do that in and so you know so it’s been a gift and a curse and and be honest is something that you know that he did. He deals with like, and it’s and his crazy, it’s crazy from a management standpoint to to know no matter what he does and no matter how good it is it don’t matter, it’s going to be a segment of people, it’s going to fade and bash.

You know – and this is like wow what I should this is hard. It’s weird, that’s what I was asking, because I was so deep into it and I would literally yeah because before you say it before you hum before you say that. Let me say this because I just helped at for an artist that gets confusing. You know I’m saying: okay, so you’re making this sound and then your fans start talking about hoedown. Are you selling out, and this is that other than this ain’t? What you’re trying to be so now you’re trying to make something to please them, but when you do that you know, then you got these people over here now bashing, you – and this is okay, should it there if I do damned.

If I don’t that’s exactly what I was actually about to say, I know interrupted. That was it. It was fifty to me because I have a diverse like type of music that I like, because of just how I grew up. There would be so many different types. My dad, and so I could enjoy both sides, you know, and they know in the journey of where he came from and all that stuff so I’ll be looking at comment like barely Brewer.

Do you mean, but it was it’s. I always imagined I was a wild situation and he came out with no drama trying to make a point like you know, I mean like there were so many but yeah. I always wonder like how maybe yeah what that was. So that’s why, when I hear artists talk about being, never especially when it’s truly diverse, like some people are stylishly diverse, you can do a lot but you’re still in this pocket like Tori Lane right he’s like he might pick it right and do anything.

But it’s tough that he might write for people and do that stuff. That’s way outside the pocket, but as far as his music, he keeps it pretty much in a pocket. You know and it has similar or overlapping fan base, but like to just do it. How Bobby did it – and I like he, never came out with that rock album that I remember let’s talk about at least I didn’t catch it yeah and he’s you got it. He got all that music and he got.

He got a whole bunch of projects. You know his record. I have magic make music a lot. I just want to know for like for the air for an artist. I definitely wanted to get your opinion, your insight, which you shared life, because I think artists don’t know what their what it actually looks like. We always they hear the message of organics so much and they hear the message of it. Doesn’t matter just make what you want, you can be that versed and consumers are not as trained for diverse music, as you really think like they just aren’t.

They are not. You know, they’re receptive, even yeah, all right. So that’s a snippet and I definitely have some things that I want to say, but before I get into that, I just want to remind you that you haven’t seen the whole interview you can check out the entire interview by just google searching. I mean YouTube: searching TJ Chapman brand man, brand man, Shawn and that’ll pop up, because I don’t know if I remember, to put the link in the description below, but the things that actually keep in mind about this is yeah.

We have a lot of artists that say: they’re, diverse right, but really diversity is this kind of kept within a box right and there’s still the same fans that you’re speaking to you’re, really just speaking to the same fans from a different direction. But when we get into diversity, diversity, then you’re talking about types of music and types of sounds where one fan base might hear it. But then you have a completely different side of your fan base that does not even relate to it at all right and that’s when we start to find these troubles when you’re a truly diverse artist when you’re a a widely diverse artist.

You have this conflict of interest that we talked about in this interview, snippet right and that’s when you find a lot of trouble. That’s what I’m trying to get a lot of people to avoid when they’re starting off, because if you put out some music and on one hand your fans are loving it, but then, on the other end, you have these other fans. That, literally, not just say, that’s not the song for me, but he’s selling out for creating this type of song, and then I drop another song and now.

Finally, this fan base side is completely okay with it in their back and love with me again. But now this other side of my fan base is like yo bro. We hate you or you’re a sellout from their perspective, you’re always going to be in this conflict and it’s just a hard thing to work with, but even greater than that for artists aspiring to blow up. It’s just a hard thing to ever create a foundation to blow up off of again a lot of these artists that you see that our diverse quote unquote, write a lot of air quotes, they blew off off of one song or one sound right, and then they Found other ways to get their fans to like them: either it’s the personality that they had.

That became larger than life right onward. It’s something like. Let’s say they create songs that have different sounds, but that those same fans like it. They, like the content of it’s more about the content than the phonics itself. There there’s so many ways to get around that stuff, but the more you focus on trying to be completely diverse, and maybe you aren’t as diverse as you might seem, and that’s what I want people to think about as well, because somebody some people, I honestly feel Like after talking to some artists, they feel like they have to be diverse, they’re aspiring to be diverse when they’re not capitalizing off of what they already are right.

And then it’s really just creating confusion in the music and that’s just the honest, guy’s truth. Where, sometimes you aren’t super diverse, you aren’t really good at a lot of different types of music but you’re killing it in one area and you’re, not capitalizing on that, because it became cool and training too. Everybody wants to beat our verse, but in the 90s it wasn’t this huge cool thing to say I listen to all types of music, but now you ask people, what do you listen to and a lot of people say I listen to a little bit of everything, But then, when you go down and looking through their playlists and the things that they actually listen to based on their real behavior, they don’t really listen to everything right and that’s where your fans can throw you off.

You see people like giving people Big Ups right and praise the people for being that verse, but then you actually find out it once you go be diverse. They don’t really feel that way right and it’s not exactly what it seems. So that’s just something to keep in mind: there’s no better way to see that other than what was in TJ at Chapman’s interview. Talking about this real experience of what it’s like, this real conflict of what it’s like when you have a truly diverse, not just sound right, but more so even in a diverse fanbase, because your music so diverse, it actually speaks to different people.

Not just please. It’s the same people from a different way and how hard that could be as a career other than that man. As always, this article is brought to you by brandman network.Com, and, if you like, this article go ahead like button, if you like, you might as well share it if you’re not subscribed, you know what to do here. Subscribe.


My favorite musician as of right now.