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What artists can learn from tech founders?

You would think Layne Becker would be excited about this, but he literally vomited when this occurred. Why is that? He made no money and when I say he made no money, I’m talking about zero him and his early investors. How did this happen? We will get into that, but that’s the premise of this article, the fact that artists and founders are so much alike. A lot of times we actually over demonize the music industry, not realizing that this is just how business goals.

If you don’t handle your business, and I want to contrast the differences between the two actually more of the similarities between the two, hopefully you’ll be able to transfer the knowledge, see how it applies and, at the end of the day, become a better business person. In your own particular area, so starting with the artist and the founder right, those are the same person in this example and similar to the artist right.

Their first round of funding where they get their first money is either themselves when they’re starting their company. Maybe they might be hitting up friends and family, there’s literally a friends and family around that people use colloquially a lot because they’re kidding up calling everybody in the family asking for money trying to save money for the business or angel investors, which is kind of a Somewhat of a next level, these are people who will invest, they have money but they’re, not truly those venture capitalists, which is the next level.

It’s the same thing for an artist right, you’re, either funding it yourself or you’re, scraping around asking people. You know the next level is when things really starts to get tricky, though all right, the venture capitalists and the record labels, so the venture capitalist, obviously the founder side, we’re thinking about tech and a lot of the other industries and then the record label side, because Both of these people can be helpful all right, but at the same time, these people are no one to play with.

So leverage is important for both companies on both sides. We hear so much about artists needing to build leverage if they really want to get a deal where they’re not screwed with a label, but the same thing goes when it comes to business in general, if you’ve readed any episodes of Shark Tank. What do you see? What are yourselves that’s one of the main things they’re going to add. They might entertain all the other stuff, but before they start investing they’re like yo, what are the sales – and it might have been this great pitch to where they were so bought in, but once they hear they’re in zero sales, they’re like whoa same thing, for an Artist right, why does that make sense? Because if anybody is investing in you, they’re investing to get a return and their return has to answer to what actually happens with the investment right? Do you have fans? Can you make the money back? Is your product sellable? Do people actually want your product? Can you make the money back? That’s the end question, and that doesn’t mean that nobody appreciates art.

That doesn’t mean that nobody appreciates somebody meeting a chance and all that stuff. It just means if you were an investor, you expect your money back, so you have to analyze not based on the heart and what I believe is awesome, music and all that stuff you have to analyze on. Will this vehicle bring me back my money, you put yourself in a better position to have some sort of leverage Point Blank period and if we look at Shark Tank again is another example.

You’ll see right that people get some pretty bad deals at times or offers write. Some pretty aggressive offers some of the investors to take a lot of control from the people if they don’t believe that the person is right, so you’ll see a situation where literally Mark Cuban – or somebody will say, hey, I’m going to just give you this much money. But I want the whole business cuz. I don’t think you’re the right person to run it, the less sales you have, the less likely people will want it at all or the more they’ll want to control your situation.

Point Blake, so leverage. Now, on the founder side, you might have customers or users and on the artist side, of course, you have fans and in the same way as an artist you’re looking for your first fans right and you’re, getting your early product out there, the early version of yourself Out there, businesses are doing the same right. They have a a minimal, Viable Product right, the product that can find and connect with the fans who need it, the most or the users who need it, the most and they’re trying to connect with those people.

So they can get some feedback and some money that gives them a tomorrow, so they can build and continue to get another tomorrow and another tomorrow until they get to a point where they’re a full-blown business that can is truly self sustained. That’s the same thing that you’re trying to do as an artist right, you’re, trying to build fans and build fans until they can start to fund tomorrow and then fund another tomorrow.

Until you have a lot of tomorrow’s and your tomorrows become weeks months and years, you have a full-on career, it’s the same path, business in so many ways it’s sex, especially principally, is business so that core product and your core fan base. Those are the things that start to relate right: the core product with the core customers and then the core music, like that initial, that niche type music, not just your commercial stuff, and then the core fan base around that and both of these.

This is when it gets more interesting and something that has to be readed out for, and that is the fact that there is core product on both ends. You have the type of music of yours that your core fanbase loves and a company has its core product right. That thing that solves the initial need, but both have a tendency to get caught up in features so for a product in a company features, are something that are additional to the main thing that matters, and sometimes the features are so shiny that we’re like yo.

I’m going to chase this, and this is going to change the world, and this is what they’re going to want they’re going to love me. But the thing fails in the same way the iPad, it’s kind of a feature of a product right when we’re thinking about a bigger company. It’s an extended brand line that doesn’t necessarily have the need of the phone and it doesn’t have the need of the Mac. In itself, it’s that middle ground, but you can do the same thing with a specific product.

Let’s say my Mac, all of a sudden had a heat pad. That was warm because it would be cold outside right at the mouse. Like I touched it and all of a sudden the computer got warm. I could put my hand on it. Yeah, that’s nice, but I can’t put my entire direction of my company on that, because it’s not the core product, even though it’s cool companies get lost on that. That sounds like an obvious example, but companies get lost on that all the time and artists do something similar when they try to get caught up in this whole diversity thing – and I want to do all this stuff, but forget what my core fanbase loves me for And it’s nice, you are a person, you should be able to express yourself and get all these other things out, but you also when we’re talking about it from a business and have to be able to answer to who your core fan base is and what’s going To keep you in there and then last but not least, this is where we get back to get satisfaction that acquisition, how to founder, had zero dollars, losing control alright and there’s two ways to look at it.

First, you have to lose control that happens with a lot of founders and the business starts to go down. We can even look at Steve Jobs, even though you know, arguably, he wasn’t completely ready to even take it to the space that it eventually became, but the whole idea of losing the DNA of your company losing the DNA of your company, those founders losing control, because You decide I’m going to put a CEO in this place – a seasoned CEO in this place, because the founder doesn’t have that experience and I, as an investor, want to make sure that my investment is protected.

I don’t want to trust this newbie with it. That happens to a lot of founders. They literally get booted just for a seasoned. Ceo now same thing happens with artists as well, though, when you get in labeled situations, and you get all these, you know mines in the pot. In that situation, the artist is losing creative control, so you’ll hear a lot of artists, say man, I listen to too many people, or I allowed other people to really take on my project when it wasn’t coming for me and now, because I lost that creative control.

My product became something that it shouldn’t have and the companies get affected the same way they go down because the consumers they feel it, but in the last level of losing control that I’m referring to is obviously the fact that this founder lost control of their business And how did they lose control of their business? They lost control of their business through investments all right, because these people start to own more and more of your business.

In the same way, your masters might be owned if you’re, an artist right or whatever your IP right, your your image can literally be owned as an artist. This same thing essentially happened to this man in Layne Becker story. You can actually see a combination of all the things that went wrong because in 2010, three years after I’m founding the company, he got pushed out three years after the company sold five years later.

But it didn’t just sell because it was doing well it’s sold because it was either going out of business or it was going to be acquired. There was something called a fire sale which means look week. Somebody buyers over out of here. We don’t really have a choice, and why was it in that position? Maybe some of that could be contributed to not having that initial creative energy that person that was supposed to be there in the same way, the artist should be involved in their project in that creative process, they lost that DNA when they lost the founder.

That can play a large part into that situation and then, last but not least, though Becker actually admitted to not being honest with himself and that being a large portion of why he lost control. And what I mean by that is think about as an artist when an artist wants to hop into a deal knowing they’re, not in a position to be in control of their career, knowing that they don’t have a true fan base that reality is not there.

However, they allow themselves to think and feel that they’re bigger than they are, or they allow other people to pump themselves up to feel that way, because the label or whoever you’re, trying to sign to it’s going to pump you up and make you feel that way. They allow that to happen, and then you put yourself in a aggressive financial situation that you can’t account for right. You take a bigger investment that you’re not going to be able to pay back.

It’s an artist taking a huge advance when they know that their fan base isn’t in place or just taking more money that you need in general, where you can one operate by yourself or maybe you just need a little bit to get you by, but instead you Want to go for the big pot when you’re not ready to even take that bike. It’s something to consider, because, again, all these problems exist in all types of business.

The principles are always there is just if you notice them or not and again, no matter what type of business you’re not going to win doing bad business. That just is how the game is going to be set up. You can’t expect anybody there’s going to be putting money into you to look at you purely for who you are and and the amazingness of the product. At the end of the day, they have to make their money back that’s their goal, and then you have your particular goals, but once you take their money, you also have to answer to their goals as well, because you have a fiduciary responsibility.

That’s just something to consider. Please please of course, start to look at other forms of business to really inform how you can look at music and and move throughout your music career and people outside of you know: music, look at music because music is helpful. There’s situations and analogies are all there. I would like to know what you guys think. Do you guys see similarity between tech founders and artists? Do you guys see any other business celebrities or have any other stories? Anything that’s interesting to tell and other than that.

This is yet another episode of culture shock where we talk music business in pop culture from a different perspective, you know what to do. He dares subscribe.


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Can Influencers Become Artists? Best Platform For MONEY | Keith Dorsey (@YoungGunsCEO)

I deal with a lot of these real-life youtubers in real life instagramers and sometimes the youtubers looked down on creators like instagram creators like because it’s one of my bros just shake frost and like Robbie that we’re all fresh a shout out to the shade hill.

Why are you doing this like you? Just they don’t they don’t like there’s too much work on Instagram, they believe for a little of nothing because they see it differently but like if you are creator, you were created a lot of the Instagram. I must look at the youtubers, like oh they’re, little douchebags, who do nothing and have no creativity. You know so it’s like night and day like and they battle each other.

Then it’s like clicks like. Oh, this is a youtube click Instagram Cleo. We don’t click together. Right, it’s so we’re. Like you see this blog, I can go to LA you’ll notice it but they’re all still friends, but it’s like there’s a like dial. We had the you exactly so it’s like it’s it’s night day but YouTube. Will I’ve seen it bro instagram has change lives, but I’ve seen a lot of the creators going YouTube and I mean they’re making twenty thirty thousand a month like we’ve died, read the shade like.

I saw all this do this, but I read the shade, like literally go for nothing to jump on buying a new g-wagen moving his family from one part of the LA to it, the best part of LA and we’re all the parties, because we like we’re seeing This and I’m like bro, I’m so proud of you just out of nowhere just start to blow up even Labadee, I’m running a lot of the the two girls famous ocean and kung-fu, the two sisters like they have literally they did nothing.

They went that they had like almost 300,000 subscribers on YouTube and they didn’t even create, but they just started to create these dope articles in like one hit, and we did a prank it actually hit. This scar last week came from a prank. She did like this prank on her boyfriend. He got really mad. He was like he’s like. I tried to get him down and this happened, but that article is about to hit a million yeah about the hit of million views.

Is that six hundred, maybe several hundred K now in like a few days and that one article has made, is making like thousands of dollars and I’m like y’all, you see if you create creating, don’t keep pumping it. She pumped the next article. It went like a hundred thousand like two hours like if using I keep pumping y’all keep pumping, keep pumping cuz, that’s money in time. Y’All have these goals yeah I want to buy g-wagen see.

I want to move your family here. Y’All want to live in these condos, it’s so easy to do because YouTube and came to become like that residual base of your life, where you know you’re going to get five thousand to ten thousand a month, and then you can go and create yeah. Just all that article in doing those articles, that’s going to make you go viral they’re already going viral just to copy. You know it’s so easy to do.

You sit here and put a ring light up and do whatever it is, and just pranks challenges vlogs like because people wanted their fans can see another perspective of their life. They see the inside. They really want to read that you know and that’s why YouTube is. If it’s hard, though it doesn’t convert, don’t think you don’t go on Instagram and didn’t blow up your YouTube. No, it’s a whole other different algorithm.

It’s a whole nother different way of doing things and once you’ve figured it out, you can master. You could really do some big things with exactly yep, because they just did one for the first time, the famous ocean kung-fu, and they had to do what’s called lash BAE with these lashes and they want it like this 30-second 10-second clip in the front, and it Was like well, it goes in the front. It’s like it was like.

How do I say it? How do I do it, so they got paid couple thousand to do that. Artists have a perspective against doing what your influencers are actually doing. Right. There’s this conversation where a lot of artists feel like you can’t translate over from an influencer to an artist. It’s not true. I don’t understand he still give themselves to believe that the proof is in the pudding blackhat. But what do you I don’t know? What do you say to the statement like? Well, it’s not true, like I know for a fact, because a lot of the because you could take in, like you notice, like a lot of the influencers, there were artists they blow it like look.

Narthex technically was an influencer troll. That’s why he does the things he does this. It is, you know, and you master and you put things out on certain platforms. It’s going to blow up and they’re really take templates. It there’s. No, I mean, even if you are not talented, you can get a writer and you can go into the development phase and get a dope beat and it can go. You know it’s just because anything can be created nowadays, but then a lot of them were really passionate about music.

So if you’re passionate about it, it’s nothing you can. They can do it, you know, and they got some good stuff in the streams in there I mean I have an influencer that I work with Lovato like he was weighing and freaking Philippines doing. He was on a YouTube stage exposed to event in a in Asia. Like from a song like, it’s crazy, got verified and blowing up as an artist and with no label. None of that just management.

Do you think so, obviously he’s moving a lot of people might not know him right, but do you think that maybe they might kill a lot of artists before they even get started by trying to see that type of popularity and for approval that you don’t really Have to have like, oh this art, what the guy you’re talking about! Oh he’s killing it and what he’s doing – and he there’s more growth to happen, but another artist might say: oh well, this is him a little baby, alright and I’m trying to be a little baby – and I here – and I want to have this this traditional type Of record level proper popularity that I’ve seen well, it’s the world is so big, and if you leave that concept alone, you’ll make you’ll do well.

You look at artists like Russ. Like live, people don’t even know who he is, but he has stadiums that are packed out and he’s making money and without being like this mainstream name, he has a main street name was like Main Street in certain niches like I never really was like it’s weird, Because the world is so big a lot of artists who power like when it come from, they have a million followers and they do a show and people show up like your fan base.

As long as you focus on catering to your fan base and everything else will take off – and it’s good to be like that little baby named or like like that uh whatever the big names, are it’s good to be that? But you know sometimes if you set your own goal and you said you get what you want like you may just your goal may just perform in front of 30,000 and make you know enough money to live like a superstar and you happy and then do that.

Somehow I don’t think something want to be like, like super super stars, but if you tell us it, you really we’re at some point it’s going to come to that point. You know it’s talent will really take you to the next level. I think that’s important. This whole idea that people are still in prison by their own, like local geography, we’re in a world where you don’t have to do that. Yeah right and you have the time when you said you got people find your families, and now you can monetize it without.

Even going in overseas, if you don’t really want to, but of course then going overseas get touring checks or yeah, whatever kind of show you can do, give you’re just an influencer, but that’s it’s interesting that people are still confined to those ideas where the door is Opening yeah, but you look in the other direction: yeah yeah, okay,


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Why Are So Many Indie Artists Against Marketing Themselves?

Typically a like a very common piece of advice from email.

Marketers is in your emails, like automation, sequence. When someone joins your email lists like the set of emails, they get automatically right there after the first thing you should do is first of all get them to white list, your emails, so they come through the second of all. Let them know the title of your next email or open a loop that you know that they know in their mind: okay, the next email I want to be looking out for because it has this ticket right, so they’re in stance, sheeting a behavior pattern and then Maybe before that email closes, they’re really good, get you to click the link over to a social media, just just to get you in the habit of a clicking, a link in an email from them.

So right, there they’ve said open my emails when they come in because something good is inside and clicked links in my emails. You’re already doing it and they probably give me something cool when you put that first link just to make it like a positive experience. Dopamine floods, whatever neurons, were used in that action and reinforces the pattern in your brain right there, like that’s, a common thing, is initiating behavior patterns but really to make it sound far less nefarious and complicated people do what you tell them to or ask them to Write you ask someone to do it there more likely to do it than if you never asked so ask and ask so many studies on that.

It’s like, but it’s a it’s common sense. It’s like most people are, most people want their their audience to do something that they’re unwilling to ask them to do, and it’s something like yo you’re. If you’re unwilling to ask them, why would they be willing to do it? You know why do you think that is? Why do you think so many people are afraid to ask people are too cool for fucking, school and school.

They think that, like it’s uncool to ask, they think it’s T. I mean a lot of people, think it’s uncool to market them. So a lot of people think that a lot of people have been weird preconceptions about what their brand is and they fail to look at the people they admire and ask themselves if their standard that they’re holding themselves to is exemplified in the behavior of that person. That they admire their combo because it probably isn’t it probably, is that that person they might either come up there doing a collab with you know, they’re doing a collab with converse tomorrow and they’re, going to drop it on their Instagram story and they’re going to ask You to buy they’re going to be far more forthcoming with their desires for their fan base and their promotional messages.

Then the average artist we need to ensure they don’t have this weird hang-up about, like being cool. You know yeah. I hate to use this word because it gets what you so much today, but I definitely feel like it’s toxic and to artists to have these these desires right, but then you essentially philosophically, are against doing the things that it takes to get to that. At that point, right, which is marketing and not, and it’s in fan bases as well.

I these, like, I said too, cool for school type, spaces of specific, like some parts of music or culture aren’t as against. They are, but there’s some of them that are totally against it, like I just an ad where well, that was actually one of my artists. So the article, the guy we had he he ran the ad. A lot of people were like yeah. I found this do an ad, but there was one dude that found it through the ad and talked about he loved the song, but he hated the fact that he was running ads.

What kind of you would even know about this? If I wasn’t running an ad, but you hated the fact the artist was running because he was, it was a very uh. Let’s just like anti-establishment type artists brain you know. I just think that like because there’s so many people who we look up to who have no problem like selling themselves, you know, and but when we become when we begin to think about ourselves as a brand – and I know that’s because like when I was a Kid who it was like this, I know the feeling of being like ya know when I picture might come up in my wildest imagination and night.

It doesn’t involve me having to do anything. It’s like I’m the fucking funds bro. You ever read Happy Days slide in there. I hit the jukebox and I don’t have to put a quarter in it because it just starts playing my song automatically and a leather jacket. Everything just comes to me in waves. I don’t even even ask, but it’s a brother, that’s not real life like Gary Vee is one of the more successful people that way a broad majority of people have no problem looking up to they don’t say it’s corny and he’s out there doing all these things.

That these artists think are uncool and he’s way cooler than them like most of these people who think this shit is not cool, they haven’t done anything cool with their career, yet do some cool shit and then act too cool yeah, and I can definitely say I Underst, I understand it just because of some of my younger years, as you say, I know exactly what you like and if the sad part is a lot of, it is really kind of justifying some of your own discomforts and securities to a point, as opposed to You know just doing the work, but if you think logically enough, you just realized, you know this doesn’t make sense.

Anybody that you actually like feel they’re, cool and you’ll. See that this doesn’t this rule doesn’t hold yeah go, get their social. You ever seen it you ever seen my egg apps first big special, he says yeah, I don’t know I was waiting to see which it would. You were cool you’re going to. He was like the worst champ in the world. He was like well make some money. First and then we can do all we can do all that cool, especially using Gary being an example, because nobody sells throw look at.

Will Smith look at the rock look at like all these men. Look at Kevin Hart bro, oh my god, Kevin Hart has no problem. Asking you to go check this out on Instagram or go buy this or go see his new movie. None of these people have a problem with it and they’re, not cool. Well. How do you like to be fair on the other side, all right, how do you can? How do you get yourself seen? Well, how do you communicate and really give them a text to your brand without feeling like you’re, you’re begging me? I don’t know, maybe that’s what some people are trying to avoid.

I think that try to worry and devise you know bad bad sales. People feel like they’re, begging, good sales. People know that they’re selling, so, like you know, if you’re bad sales person, like you know, there’s training for that, like can become better catchy, like I don’t know like it’s just crazy. That is crazy. This is crazy that, like these, there are like there’s parts of the culture that respect it.

There’s parts of the culture that respect salesmanship hustle. You know what I mean and know how to do all that, but but yeah I mean I just feel like. I miss feeling a lot of people feel like maybe like insecure about asking people for like asking people to take the action that they actually wanted them to take. You know I get it man, I think like to me when it comes to cells. One thing I always resort back to it.

I can’t remember the first person I heard say, but it’s common in salesmanship, where they just basically leave back to the fact that, like if you believe in the product, why would you not tell somebody about it? Yes, that’s what I actually just posted online


My favorite musician as of right now.

 

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Can Artists Do More Than One Thing At Once? [Artist Branding Part 1]

Some boxes are bigger than others, but a brand is a box. Nonetheless, a lot of people. A lot of artists don’t like to be boxed in, but trust me.

You have to have a box in any relationship, think about it. This way and every single relationship you have with somebody there’s a brand at place and they primarily look at you. Do that brand. Your mother looks at you as son first and then you might be a rapper. Your fans will think of you, have a rapper first or whatever you do. They might have not even fit that your son, daughter, wife, whatever.

So when you look at somebody like Donald Glover, somebody who’s done all these different things. Acting rapping he’s done all these things. On a high level, even still she spent years in just writing first and he slowly slowly but surely started to amplify others. He focuses kind of individually on one at a time, and only now is he getting to the point where he’d do all the things and people can kind of just accept all of the things I want, and still I guarantee you when you talking to Fox, then I’m going to carry in the wrapper, they only care of him as far as a director and writer of a TV showing can they create success in that when you listen into one of his albums, you don’t really get it down, that you wrote Atlanta or any Of that other stuff, all you want at that time is you’ll, be the best rapper.

You can be create the better music for me right now so understanding. That is this understanding that you can brand and sell multiple things to the same people and once at least not in the beginning, at first fill this over here to that crowd, because the 30 rock probably was running a little bit different than his comedy crowd, which Is way different than his music crap, a lot of people listen to music, I’ve never seen or even heard of 30 rock one more quick example.

Little yachty in the article that I did about him and all his marketing and branding as routine even talked about how hey I got this here, and this is my brand right now. I start off with my image before I even came out with my music, but I understand that when I want to become an actor sometime in the future, is my brand at the moment doesn’t necessarily fit where I want to go? But for now this works because I’m showing to this particular crowd right now.

I don’t have to transfer until ready to sell to this crack by the way that often where this whole idea of a sellout comes from, because people just don’t understand that hey, I’m selling to somebody different right now and all these are really just being fitted to Really just point out one simple thing, but you create a brand. It makes you more attractive to certain opportunities, but it also can restrict and limit you from others and that’s not a problem.

Nobody can have it all, particularly it’s not at the same time. That’s it. Y’All know what to do hit that subscribe button.


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Seemingly Obvious Mistakes Made By Artists

Bothering me, you know a lot of artists when they are oh, I noticed because you know how to show coming up, and I have artists sending me stuff and if you call yourself an artist right, I would need you to have recent music. I have artists right now that send me stuff from 2016 right and I’m like and you’re saying that your artists right now so there there ain’t, no way that you don’t have up-to-date music.

So for all of you guys and now I’m not saying that sounds great though so, is it like this because it sounds so or just the fact that it was created back then the fact that first of all, I feel like sometimes a lot of times. Music gets dated, so you can hear a song and the beat the vibe it feels like something from years ago. You know I mean, and with this show in particular, I have multiple artists sending me stuff.

Now I have requirements like. I need you to have a article all of this, so all of it looked oh, you know I mean like all of it. Look, oh and I’m like. What do you have this right now? Are you? Are you still an artist, or are you just so it’s like if you’re a person and you’re reaching out to people because you’re trying to get placements you’re trying to get booked for things like people want to see? What have you done recently? You know what have you done for me lately, what have you done lately if you try to get booked for shows you can and you you can’t send me anything.

That’s up to date. That kind of tells me as a booking agent as a promoter like if you don’t even got another reason that tells me you probably don’t even got no fans right now or you don’t have nobody moving for you. It’s just like a bad look man. So it’s like first of all, artists should be recording or producing music on a regular basis. Now, there’s no like: oh, you need to bust down the song once a week or release the song once a month, but you definitely should recording and creating music.

If this is what you do for a living on a continuous basis, you know exam. So it’s like. If you are artisan, you don’t really have anything new. Maybe your thing right now is to get a project together, create some new music get your your imagery together. Get your presence together. Maybe you are trying to go through a rebranding phase and maybe that’s one reason why you kind of took them on it off but, like you, got ta hit people with some stuff with right now and it starts like sending all of those old super old music That sounds outdated.

The visuals look outdated, you know in the article you had brains and now you got a cut like brain man Shawn. You know, I mean you, you send me pictures. Well, you have locks, and now you got a low cut, like everything has to translate with who you are right now, because if you want people to promote you as who you are like and we’re putting out flyers and we’re putting our content and then people were Seeing like people that look too different like to different people and don’t correlate like I don’t go together, so we need to update everything.

You need new music. Now is the time to start working on something new get some fresh sounds. You know, get everything. That’s that’s new. I can say, as like two artists. What you’re hearing right now is the type of person you want to do business with, because the people who don’t care about those things, the quality of their show or whatever they’re doing in the other spaces, is going to be on the same level.

So they’re not carrying and holding you to those standards. Yes, you can say: oh I got in, but now you can also expect those low standards to be in the other aspect. So it’s actually not worth being a part of that thing in the first place. So you want the people that you do business with, to hold people to those type of standards to have barriers to the level of quality of artists and other people.

They do business with, because I’ve definitely been do that, especially when I was doing my festival. That’s my big biggest experiences with artists and things like that, so one, even if the music doesn’t sound, outdated and isn’t whack, you have the idea just from a business standpoint. Am I trying to put an artist out there and promote an artist that isn’t active right? They’re not committed in they’re, not you know, constantly working towards their career because it’s like yeah, I believe in you, but I’m not sure manager trying to build you up right.

So I want like my incentive is to have an artist – that’s dope right now and for that artist to continue to be dope and in large in their platform, because now I’m associated with that. That’s how the people who are throwing events with doing certain things are going. I want to be thinking so it’s in your best interest or in their best interest to work with people who are currently active, currently grinding and doing work without them, because now I can add my sauce on to it and then, if people really see me doing That stuff they’ll add something extra or they’re, really old man.

This artist is dope and I think this artist is going somewhere. I see the momentum, let me get him on cuz. I want to let everybody know about him and I want them to know that I was the one that told them about me, but you have to put yourself in a position to look like that, because then people will start coming to you more or doors. I’m opening for you a lot faster right and from us like a fan standpoint like if you, if somebody hears a song right, I just hear a song, but now I want to look you up.

So I go. Look you up on YouTube. People look at dates. I know I do like I look at like when was this article posted? You know I mean, and it didn’t article especially yeah right and it’s fun – to follow us right on Spotify, but I feel like a lot of people I know mean personally, I think when I listen to something new, I’m always trying to find the visuals, because me, I’m just activated visually like I like to see something.

You know. Sometimes you read articles and it makes you like a song more because you’ve seen some type of visual to it and it kind of like engage with you. It’s like reeled, you in versus you just hearing it. You know, I’m saying so like a lot of people will go and start to look you up and I’m one of those people like. I go to YouTube because I want to see like what your visuals look like, especially when I hear our artist and I don’t know who this person is like.

I want to see what you look like. You know I mean so I’ll, go to youtube and search for some type of article, and I always look at the date like in this article. It’s like is this a recent artists? Oh, what does it mean to you like if it’s, if it’s old and I can’t find anything, that’s recent – it makes me feel like I’m wasting my time, oh and, and you can’t right – and I can’t find something – recent I’m just like okay.

Well, maybe this artists not even doing music, no more so like. What’s the point you know, Danny or Dobie could have went somewhere to do something but yeah, but you got me all exile, all hot and bothered you know and then just let me down, I’m unfinished! You got ta come with the package and you should want to cause – I don’t know whatever, but it’s like yo before you, it’s like yo. A lot of your artists are constantly reaching out to people to to like put you on and do this and do that and then they’re asking you like.

Okay, send me what you got send me pictures send me there simulate and it’s like you just don’t have nothing recent, so it makes people feel like they’re wasting their time you’re trying to put into you. You know I mean when you don’t even clear. It looks like you’re not putting it to yourself so nah why’d. You say I still always go back to these artists who rejected him for your show, and I was like bro, you don’t have anything right.

Like literally, I could tell you what the artist looks. I’m looking this Instagram, I couldn’t find music, he really had nothing and then this artist had the nerve to get mad and say: look man, you don’t know what you’re missing out on. I was going to debut my music at your event, you think I’m a risk. My credibility, all right, I have no idea about so I I don’t understand how artists put themselves in that position to to think of themselves.

I get the having to build up confidence and that becomes a part of the game, sometimes, but the level of the goal that some of these people have like. As far as not understanding the other side of the business and the value that you need to be. Bringing not just the fans but to these to the other people, what what matters to them right, the more you can put yourself into the state of the person you’re doing business with understanding their business model and just what matters to them, the more you can make It easy for yourself to be a value to them into just just create a relationship that actually gives an impact.


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The Unspoken Truth About Being A Diverse Artist

Com, because I saw it myself now this article right here, the dis Lippitt that you have to see is talking about diversity. It’s a this is subject right that we’ve talked about a lot on this blog, but there was an interview that I did with TJ Chapman Bo B’s manager and he specifically went into what b.

O.B goes through as a truly diverse artists and I’ll wait to the end. Before I get into some stuff, that’s perfect because I would like to I mean you know your perfect person person I eggs because for me you know, he’s such a unique artist right and, like he’s very diverse, and so many artists want to be diverse. Like so many people say you want to be a verse and they not, they aren’t diverse for real, but he is like truly diverse, and I remember, like you know, are the cloud knives and things like that and and then you know the the it was a Track that was that would be on a radio everywhere and I’ll be in the sky.

Exactly those tracks were like some of them were a little bit smoker. Some of them were a little bit more Atlantic. A little bit. Hood did Hill had the ones that are more poppy or Hydra 2000s, but right when he blew up with the nothing on you right that will straight pop and when I saw because I was just me, but it wasn’t dome what if it wasn’t bruno board boys On there it could have been urban and it went number one urban true, but a universal sound.

We’re going here like a kid’s perspective and I’m just reading YouTube comments and stuff like that. At the time like you need to hear the airplanes and stuff like that, like that introduced him to such a pop world, and then, when I started to see just reading as more music, I released from the comments perspective. I would see he might do something back more on to you know: Atlanta hooter type size sometimes, and then the pop fans will be calling him a sellout and then I’ll see you know and into her.

Then we won the pop stuff. Those other people are looking at a woman side on some real shit right there. It’s like it’s like as an artist. You work all your life to become a superstar. That’s what you want! That’s what you’re working for five come from the hood. You know I’m saying he don’t come from no suburban night. Please a fan, you know he can’t he come, he come from Decatur, he come and and that’s what he how he grew up.

It just so happened that he makes worldly music, yeah and, and so when he got all he just made Universal saw he he never wanted to be a pop guy. You know I’m saying and and and and really they don’t they don’t even sit well winning. You know a lot of people, always wonder why I like yellow man, you know that’s what every rapper aspires to be, but you know he wanted to be embraced by his people and he just you just made really big music and you know it ended up becoming It’s a gift and a curse having all these different types of fans have been able to make all different kind of Records and having all this success, the fan base is so huge and so diverse um between the age groups, to the cultures to to everything um.

It’s almost impossible for him to make something nowadays that going to go well with everybody and and so then it it, you know, become something’s. You have to deal with and people on our side really don’t really don’t get it and they don’t understand and when you to artist you just wanted to make records yeah you never never tried to. You know they never try to do it. On the only poppy record was on the album that was like.

Okay, damn this, this thing is pop to pop. I was magic, you know him with Rivers Cuomo, you know it went double platinum, it might be triple now, but you know that was the pop record. Yeah um, we did airplanes on bt with Keyshia Cole singing, you know Sam, and so, if you had Keshia on there over Haley now this song, because an urban feel there were Universal records of what they were pop, it was what was put on the made up.

It took him that rock hmm. Yes! Well, yes, oh well, he never tried to do that in and so you know so it’s been a gift and a curse and and be honest is something that you know that he did. He deals with like, and it’s and his crazy, it’s crazy from a management standpoint to to know no matter what he does and no matter how good it is it don’t matter, it’s going to be a segment of people, it’s going to fade and bash.

You know – and this is like wow what I should this is hard. It’s weird, that’s what I was asking, because I was so deep into it and I would literally yeah because before you say it before you hum before you say that. Let me say this because I just helped at for an artist that gets confusing. You know I’m saying: okay, so you’re making this sound and then your fans start talking about hoedown. Are you selling out, and this is that other than this ain’t? What you’re trying to be so now you’re trying to make something to please them, but when you do that you know, then you got these people over here now bashing, you – and this is okay, should it there if I do damned.

If I don’t that’s exactly what I was actually about to say, I know interrupted. That was it. It was fifty to me because I have a diverse like type of music that I like, because of just how I grew up. There would be so many different types. My dad, and so I could enjoy both sides, you know, and they know in the journey of where he came from and all that stuff so I’ll be looking at comment like barely Brewer.

Do you mean, but it was it’s. I always imagined I was a wild situation and he came out with no drama trying to make a point like you know, I mean like there were so many but yeah. I always wonder like how maybe yeah what that was. So that’s why, when I hear artists talk about being, never especially when it’s truly diverse, like some people are stylishly diverse, you can do a lot but you’re still in this pocket like Tori Lane right he’s like he might pick it right and do anything.

But it’s tough that he might write for people and do that stuff. That’s way outside the pocket, but as far as his music, he keeps it pretty much in a pocket. You know and it has similar or overlapping fan base, but like to just do it. How Bobby did it – and I like he, never came out with that rock album that I remember let’s talk about at least I didn’t catch it yeah and he’s you got it. He got all that music and he got.

He got a whole bunch of projects. You know his record. I have magic make music a lot. I just want to know for like for the air for an artist. I definitely wanted to get your opinion, your insight, which you shared life, because I think artists don’t know what their what it actually looks like. We always they hear the message of organics so much and they hear the message of it. Doesn’t matter just make what you want, you can be that versed and consumers are not as trained for diverse music, as you really think like they just aren’t.

They are not. You know, they’re receptive, even yeah, all right. So that’s a snippet and I definitely have some things that I want to say, but before I get into that, I just want to remind you that you haven’t seen the whole interview you can check out the entire interview by just google searching. I mean YouTube: searching TJ Chapman brand man, brand man, Shawn and that’ll pop up, because I don’t know if I remember, to put the link in the description below, but the things that actually keep in mind about this is yeah.

We have a lot of artists that say: they’re, diverse right, but really diversity is this kind of kept within a box right and there’s still the same fans that you’re speaking to you’re, really just speaking to the same fans from a different direction. But when we get into diversity, diversity, then you’re talking about types of music and types of sounds where one fan base might hear it. But then you have a completely different side of your fan base that does not even relate to it at all right and that’s when we start to find these troubles when you’re a truly diverse artist when you’re a a widely diverse artist.

You have this conflict of interest that we talked about in this interview, snippet right and that’s when you find a lot of trouble. That’s what I’m trying to get a lot of people to avoid when they’re starting off, because if you put out some music and on one hand your fans are loving it, but then, on the other end, you have these other fans. That, literally, not just say, that’s not the song for me, but he’s selling out for creating this type of song, and then I drop another song and now.

Finally, this fan base side is completely okay with it in their back and love with me again. But now this other side of my fan base is like yo bro. We hate you or you’re a sellout from their perspective, you’re always going to be in this conflict and it’s just a hard thing to work with, but even greater than that for artists aspiring to blow up. It’s just a hard thing to ever create a foundation to blow up off of again a lot of these artists that you see that our diverse quote unquote, write a lot of air quotes, they blew off off of one song or one sound right, and then they Found other ways to get their fans to like them: either it’s the personality that they had.

That became larger than life right onward. It’s something like. Let’s say they create songs that have different sounds, but that those same fans like it. They, like the content of it’s more about the content than the phonics itself. There there’s so many ways to get around that stuff, but the more you focus on trying to be completely diverse, and maybe you aren’t as diverse as you might seem, and that’s what I want people to think about as well, because somebody some people, I honestly feel Like after talking to some artists, they feel like they have to be diverse, they’re aspiring to be diverse when they’re not capitalizing off of what they already are right.

And then it’s really just creating confusion in the music and that’s just the honest, guy’s truth. Where, sometimes you aren’t super diverse, you aren’t really good at a lot of different types of music but you’re killing it in one area and you’re, not capitalizing on that, because it became cool and training too. Everybody wants to beat our verse, but in the 90s it wasn’t this huge cool thing to say I listen to all types of music, but now you ask people, what do you listen to and a lot of people say I listen to a little bit of everything, But then, when you go down and looking through their playlists and the things that they actually listen to based on their real behavior, they don’t really listen to everything right and that’s where your fans can throw you off.

You see people like giving people Big Ups right and praise the people for being that verse, but then you actually find out it once you go be diverse. They don’t really feel that way right and it’s not exactly what it seems. So that’s just something to keep in mind: there’s no better way to see that other than what was in TJ at Chapman’s interview. Talking about this real experience of what it’s like, this real conflict of what it’s like when you have a truly diverse, not just sound right, but more so even in a diverse fanbase, because your music so diverse, it actually speaks to different people.

Not just please. It’s the same people from a different way and how hard that could be as a career other than that man. As always, this article is brought to you by brandman network.Com, and, if you like, this article go ahead like button, if you like, you might as well share it if you’re not subscribed, you know what to do here. Subscribe.


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How Spotify’s Playlist Changes Affect Music Artists

The listen account from the discovered on playlists on desktop, which I think is a very disappointing thing to close out yeah there’s. So many interesting arguments I hear about this. What is your respect so from one perspective I can understand you know it was. You know supposed to be like knowing reuse it so much, maybe because all season on mobile, but and also their thinking is probably going to stop like the defect playlists so much.

But I actually think that by taking away this, you lose transparency. So if I’m looking at, if I’m trying to picture a playlist, not a smaller playlist, not going to see smaller artists, I know that that place program and come up on their profile and if the analysis is not correlating to the actual number of followers, then I Know it’s not a good play list. I won’t have that option anymore, to check all right and that’s the interesting thing man, because it’s all about who are you trying to serve at the end of the day? All right, we can say hey this platform is for consumers is not necessarily for artists.

In that way, we use artists to serve consumers, but it’s not necessarily for artists, so it does make things interesting right, because you want to please artists, to the extent that you can serve to the consumers, but at the end of the day it doesn’t they they Try to is Lowe’s politic things where you use an argument that sounds like you’re doing good, really to also take more control over the platform and eliminate some of your competition, because the third-party playlist, you know a real thing right there useful, but you take away from Buddy utility, a from the artist like you say, like it, makes a lot harder to understand.

How do I take advantage of this playlist? Which ones do I want to get on, and I know they say that it’s it helps more so with making sure that people are focused on the quality of playlists and – and you know not gaming numbers and things of that nature, but really it just makes it Yeah, I don’t really find a world where it’s actually better for anybody. No it’s annoying so see, doesn’t make any difference at all to bigger eyes, because obviously those are going to be big, but for independent artists and smaller artists.

It’s a big difference, especially as a lot of artists were tweeting out that it’s um there’s a really valuable free marketing tool and there aren’t many of those around they’re, actually free notice. What everyone yeah yeah. I mean to me, though, at the end of the day I go and overthink it because look if you see you can still see the type of playlists that certain artists on off huh, so you can still reach out to a playlist of the artists you’re.

Listening to and things like, that’s one route right. If I’m, if I’m listening to artists I’ll go to similar artists, I can see what playlist your music has been picked up for, so I’ll just go reach out to those playlist and make sense. You know you can tell still in its own by Spotify or not so, there’s still that path of kind of understanding, the quality of a playlist, which is more how you want to be looking at playlists anyway, but there’s still paths to get there.

And then you can utilize other sites like chart metric, do maybe you’re paying. For you know the professional premium account to start to get an, I feel of which of these you’ve pretty much see the exact same stats or everything in their spot of expires. Take an more orange arm measure, so that’s still there you just have to get some more money. Is that can import things for this side that usually you’ve go on the desktop on Spotify and you go on the ice profile and you would see the five top players there on you’ll no longer have to see the listeners account used to be able to see The playlist, and also this doesn’t impact Spotify thrice at all.

You’d, never see all the place you’re on yourself on your own account doesn’t affect that. You ever see what place you’re on and how many listeners listening to your music, it’s just on the front end for you know the general consumer, general user. You can access it yeah. I mean in that vein. I might actually flip. I mean I I can at least understand in that instance cuz. I they’re trying to say that they don’t want people to follow a playlist based off of social proof.

They want people to follow a playlist based off of whether they like the playlist. Is that what they’re trying to say? Well, maybe – but it doesn’t go far enough because to do that they would remove the followers count from the playlists altogether. Wouldn’t they they’re going to do that? Well, you’re saying the consumer wouldn’t see the playlist, though right they have to see the place. You just can’t see the number of listened to Scott on what I’ve talked about playlists.

Well, that’s what I’m saying they. They won’t see the path, but your argument is that it wouldn’t just be that the consumers can’t see the follower account. You think that if they really care they wouldn’t let anybody feel the follower account yeah. I think so, because obviously they’ve also you can everyone can see the moment I can see the number of other players has got. What you want to know is how people actually listen to that playlist and removing this takes that away to some extent it’s just a list of listeners that are more important than the followers engaged.

I don’t. I actually did. I disagree with that because I think that is a consumer yeah. They should be focused on whether they like it or whether they like a playlist, I’m not nothing more than yeah yeah yeah so but on the back end, there is still utility. If I have a playlist, I’m going to be able to know how many people are following my playlist cuz, I can judge other metrics there’s a lot of reasons for me to understand that.

So I wouldn’t say I don’t know I just like anything. Alright, there’s a lot of websites that don’t allow you having to have an insight on the front end, because it’s not tuned and user experience that allows you to see a lot more deeper into it on the back end, because there’s all these functions to it. So yeah, the other point I made on my newsletter was that oh, my ladies was just on desktop. It wasn’t on mobile apps, which the main way that’s what files used anyway, therefore, will it make much of a difference that part yeah? That part brings things into question like what are you doing or why are you going if you, you know, why are you going to buy this way? Cuz, as you said, is he’s mostly on mobile.

So, what’s the point of just doing your own one or not or not, the other, I guess we have to wait to see fit for this one, but if there’s just a sign of things to come, we’re always going to find on a different way around to Do whatever we need to do?


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Promote Your Event As An Experience

Using certain colors Campbell is great for making flyers um. A lot of people do use those apps and things that can be on the phone, but definitely make sure your visuals look clean. You always want to make sure it’s clean, make sure you have the address on there. If it is a public event make sure you have the day, if the little things that can cause people to not go to your eBay, but it has no address, it has no time on it.

So what so? It has no date like did this pass already like important things to put on the flyer, I say for like the average time to promote an event for a newer person, maybe, like I would say, maybe three to four weeks. What do you think, are you sure yeah? No, I would say three or four weeks in this year, if it’s just like a, if you’re trying to do like a hundred people, it’s probably about three to four weeks and you’re, trying to really push and make it something bigger and especially getting deeper, deeper and Just selling the experience, then it might need to be something something bigger than that like, but most people need to start off with those three to four weeks mm-hmm and we lock the live back on that word-of-mouth part like that.

I you have to make people. I want to say this real quick because, like the way I found DJ, oh so was her flyer cuz. We talked about marketing right. She had that flyer where it was like the girls in the car – and I said how’s that anyway, and they were. I was like yo. This ad is hardest because I was one of other chick. I know I was like yo who did this. She was like her and I got ta follow her because this junk is just heart so that a lot like people pay attention to the quality and you’ll creative approach and your marketing and then bring that same energy to the actual experience.

But learn that she’s a DJ too though, but I feel like she has an advantage, because you obviously you’re talking to a lot of artists, the part where a lot of artists mess up. This is where I had the advantage too. When it comes to, it came to like throwing a bitch over a lot of my artist friends, because artists always try to make the about them versus just creating an experience where everybody else has a great time.

Not realizing you and me didn’t, have a great time. They going to just keep coming back to you off of that strength, they’re going to want to be around you, but art is like. I just want everything sitting around me and the stage, and they focus too much on that side of it like that, for real. For real, especially if you aren’t even strong in the show game so make it about the fan, how can you make them? Have it an amazing experience, regardless of you being there and then how do you integrate your goals and your your project or your narrative into a dope experience? Yes, yes, yes thank you for breaking it down, like I always say with the marketing when it comes to any event, especially for newer artists, you want to treat your marketing with that three to four weeks.

Man, you want to treat it like a project roll out, like think of it as you’re rolling out a single you’re rolling out your EP you’re rolling out an album, a mixtape. So pretty much you have, you know you announce it and then every week is something else added on it’s something else being added on or something else being added on, like some people, okay, so the first week, it may be a giveaway being done.

You know so where you can get some more followers, so we can get more people looking or paying attention to the event. Next, you may announce like the special guests or the line of you know and stuff like that. Then the following week of you know you may offer like may offer a giveaway. You know for some merch or something like that. You know for people that purchased a ticket as it gets near in there, because people a lot of people really purchase tickets as it gets closer to the event.

I got a notice on me. You don’t even might scare you. You know people realize okay. What’s the move, what’s the mood when it’s like a day or two before the event, that’s ticket sales to shoot up like that? So this is my experience and even if you want to do something like you know, giving a discount rolling out a discount code on certain things, so you kind of have to build up that anticipation really for people to fire.

For people say: hey, I’ve got to be there, so the DJ also escapes she remember. You know before she’s dropped the flier she’s dr., plum promo article she’s announced like some special guests. You know coming through and stuff like that, so it it just feels. On top of anticipation like all right boom, like I got, ta be there and then whatever you do. As far as like your different announcements and your different roll out, make sure it all has the same colors like the colors that you need using your fire, your branding make sure they all have the same colors make sure they all have the same.

Aesthetic make sure they all get about the same vibe. So that’s pretty much just a couple of things to pay attention with the marketing


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Keith Dorsey: Managing Over 20 Social Media Influencers And Artists | Brand Or Die Ep #1

What’s up Matt man appreciate it appreciate everything good, a man like you have you have managed, but at this point he said about 20. Influencers connected with you know, 40-plus influencers. Of course the Rabi whirls lit twins and now you’ve even moved into management. You have in a very social world right, a very social media landscape. You have one of those unique perspectives where we hear so much on the front end from I want to be an influencer, I’m going to be an artist but you’re one of those guys behind the scenes that have been able to help get an impact from not Just the views but make money right and obviously you’re needed, because so many people don’t know how to make that connection.

So I’m interested to hear first and foremost what what made you get into it. Knowing that I Robbie world was a friend of yours, but what made you truly pursue it and say I see this as a true business. Well, I guess the budgets got, the promos got bigger and more starts to come and it was a guy. It came, it started to be more just like a little. Oh can you shot me out type of thing, like Brian started, to reach out okay and what really shifted like everybody knows.

My story see my other articles of how, like Robbie world is my best friend and how he began to blow up on vine and the rest is history, but like it really started to hit. When I got my first budget from Atlantic Records the biggest bucket from a budget from Atlantic Records, so we actually met Jordan and Justin overhead. We met them at rolling loud in Miami. That’s why I will forever go to every rolling out in Miami for the rest of my life because we met them there, and then we got a big budget for Sherlock mafia and I was like wow and they say how much is it going to cost for The main ones – and I sent them this this budget – that was at this time, a big budget and they approved it, and I was like wow.

This is for real. No, this is for real, say y’all. We need to tighten up and we need to really start doing more of this and start and and and then it’s like. That’s it’s a business now yeah! You know if you promos that come to the DM for, like smaller music artists, that just wanted to put the song in the skip, but that really hate all that once I was like. I can continue to do this all over and over again, and I was just just what I thought for myself, but they actually needed it.

I had one email, one of my influences. You know they creators artists. Did they don’t like to do certain things? I don’t like to check the email, so I just went email. So, let’s go through this email see we get. It was a contact from journey’s journey’s yeah, one of my influences that work with Brandon got fans and I responded to the lady and they say yeah. We want to give him out, I think it’s, they flew him out to Philadelphia, really nice check with other Creators, and he was in the winter 2017.

I believe campaign for journeys. He was on all the banners in all the stores, all the magazines that they sent out all over the United States, and that was a big deal and I was like man. We have to go higher. We have to go bigger when it comes to this. Okay, before I get tonight’s, the next question I want to say is not me, I’m it’s not you as me. Okay, can you project a little bit just for the mics? Okay? Absolutely! No! No! I want to make sure they good, okay production, I’m sure you’re.

Alright, you mentioned something that was extremely important to me. You said this isn’t just like posting paying for promo there’s a real business. How do you know that it’s that transition, or can anybody who’s already getting a certain amount of hey? Can you pay for my arm for a shoutout type thing and those people just transition into the business? How do you make that transition happen? Well, I truly believe that anybody can do it.

It’s how you go about it, but you can get a promo and it’s like. Oh, I just draw it up, but let’s really sitting and think about how I could make this promo very creative and how I can get put my thought into it and how you handle like oh yeah. Let’s just do just send me any money, I’ll cash out know y’all. Send you an invoice, you know. So it’s just how you handle the situation, yeah, how you carry yourself, because you can always just throw something up and then, when you don’t live that way, and you look at it as a real business, even like just not with the promo, just overall being a Creator is a business because there’s so many opportunities that can come if your portfolio, like your Instagram, like your social media platforms, those are portfolios.

You know, if you look at it that way, you’ll start to attract the bigger the bigger things. Okay, so you have to take the quality in mind: you have to start building the portfolio and then handle those back hand, systems like invoice, and things like that right. So you can can look legit exactly look that other side of this right. Let’s see that, okay, even for myself tuna, add this in I like to look for a while and it worked.

You know I was using a Gmail, but now I got a business, that’s in like it’s influencers at Keith, Dorsey calm and I realized like Wally’s. Bigger agencies won’t even accept emails from a gmail account over spine. And now, since I have my business, email, everything’s, look like okay, these people running a business and it makes me as a manager. So what I’m trying to negotiate things for them. It makes me look professional like we know what we’re doing.

So. That’s that small stuff is very strong important. It could be a deck, a media kit, all that it just it changes everything it’s important here, because at that right, people who already have a certain level of business things like that like getting your own email. It’s not that expensive right, but when you’re we’re coming from mentality, I’m just trying to make money and I’m trying to save money at the same time.

You really want to know. Is that really worth it? Cuz they’ll get an email, but that stuff like that? Yeah! Okay, I mean – I even makes me think about some of the emails that I use on cyber parties yeah. So what for you, especially alright? What well actually can kind of touched on this, but it brings me back to the idea of the brand for the fans. All right and look at summer side of things and the brand in terms of dealing with business, the professional brand right, how different are each of those things now? What’s the polished? Look like it on each side, um? Well, it’s! It is a it’s a big difference.

Now always learned by trial and error. When I first started to submit to labels like I used to like just send the links, copy and paste, but then they will come back. These people didn’t know a shout-out to max at 380. When I first actually started to do this, they would respond and say: could you put it together in like a PDF for me, so I had to polish it up and say actually create a deck that had all their pictures.

I spend like hours on this thing on publisher on my Mac and put their analytics together, put this together and put their best in and not just that, but not doing pictures they took on the phone with professional photos hit shots, you know, taking the Getty image Photos that they’ve gotten over the over the past year and putting those things in there and polishing it up it changed it. Just it makes the presentation like everything’s about presentation.

You know, even when we come into a when I bring them to certain places like the presentation of how you walk into the room, how you guys work together, even if, when it comes on the phone going on a plane, because people realize that what I mean, What does that look like look, I like the fact that I mean shows that you, actually you know you do this right, because you have such small details that you think about.

I notice. What does that mean how we well, I make them. Look like the stars that they are so when we come in we’re just not doing anything. It looks like okay they’re on a mission there, so they’re they’re booked to be here. You know they’re already famous people know them, but it’s how we move about like I make sure that we’re all together and we’re there’s different activations in the room I’ll make sure that they’re doing the activations they’re taking the pictures I’ll see who the photographers are.

Even when it comes to music, see who the DJ’s are and get the people who just read different things and how I know, because I get feedback even when it comes to as small as it became like some subliminal now, because on the plane we travel together. Like we always travel together – and I had this – it was kind of weird, but there is this girl that sat next to me on the plane in like the Dayton next day, I got a DM for her.

I was like who is this she’s like? Oh, she sent just long messages. I don’t know who you guys are, but I saw how you work with with your with your group and how much how you took care of them, how you made sure that they had their seats first? How do you make sure that it was just a small sounds like wow? It was creepy at first, but I was like how does she found my butt that happens all the time and people see they see me not necessarily demanding them to do things, but how I’m working with them like pulling them to this back up I’ll.

Do this all the time like this is what we’re going to do. I prepped them before we. This is what we’re going to do. You’re going to walk into the room, there’s going to be interviews, there’s a red carpet. This is how you do your red car, because a lot of the first time doing this stuff is new for them. Like I had two girls that I worked with their mom famous ocean and kongfu, they have a hit song called savage out.

Car active get active and we were able to get activated through fresh Empire for the BT Hip, Hop Awards in Atlanta. They booked them to come there and then walk through a cup. They had never done anything anything before on that scale, so I say hey. This is what I want to do when you’re doing interviews. You need to make sure that you’re listening. So it’s like a development in a way you know, and people really kind of know this debt.

So I want to switch gears a little bit because obviously there’s all that that goes into management. But when we get into the things that people see on the front end that people get so curious about influences from and that’s these platforms from an artist standpoint from an influencer standpoint, we’re how do you look at Instagram, first and foremost, because we hear everybody knows That most people are on there, but then you hear people like Gary Vee saying if the graph is going down and then we start talking about other platforms, how do you look at Instagram and what’s the actual impact you’ve seen it had have on your business and Moves well, Instagram is definitely how sold name and just like wake up in the morning.

Is it’s just automatically in that thing like you want to go brush your teeth, you’re, going to check your Instagram, your Instagram lose to be take your tech messages, Facebook and Instagram. You know, but the thing is it’s been big for us: oh it’s, it has its own ups and downs like the algorithm. You know, but if you study it and you create make it a business and you make it a lifestyle and you keep up with it, then you’ll you’ll go with the flow.

Just like one of things. Oh, we were moving views and likes everybody else going crazy. My team we’re studying it when we look at it was like well, it’s going to be like story. I was going to hurt our brain. No, it won’t because guess what you still get story, promos and all the company’s going to do is see the analytics. Now you know it’s nothing’s going to change, so we’re really had to be. On top of you have to study it.

You got to be ahead of the curve because it’s in it for me for business like I, I can make sure it also helps me connect with other Creators too, like I usually can connect so easily, like I have so many DMS, especially from artists now, who Want to work with me, I have our build relationship with other micro influencers in I saw artists who small, but they have really good potential, so I don’t necessarily work with them like IQ the relationship I’ll give them some tips and ideas.

This is what you need to do, I’m looking at your page. You know so I’ll. Do some free consult, you know, but it helps me to connect to help me to actually stay relevant okay as well and for me knowing, what’s going on like it’s my business, to go down the timeline and see what’s going on, see what’s going viral, so I Can filter that back to my group into my life as well? It also helps me with business, because I don’t when other companies hit me up say: hey wan na do this campaign.

Alright, this thing is going viral. So, let’s use this when, when it’s time to create to help blow whatever product or brand that they have do you think there will be any point where it starts to fall in terms of almost like a bubble right. We know if launchers become more and more expensive on a platform like Instagram over time as they start to learn the game. They were super under price, and now they learn you know, then it start to charge more as they get bigger more money comes in, but then, when Instagram starts to mess with its algorithm and of course, if you’re like you write, y’all are learning it, which anybody Should be doing that artist or whoever, if you’re serious about it, you should take that approach, but just a general macro perspective of it is: let’s go to other platforms.

So do you think the price that y’all or a lot of influencers will have to charge will go down? I think it’s very competitive now, because, especially with a lot of labels like they, some of them are like tight budgets, but my group. Well, I tell them to adjust to who it is like. We like Warner, contacted us through TIG. Now you think it’s a game through Lucchese label and for our artists name poster, and they told me that we only have a thousand like we have more, of course, but we want to start with a thousand, because I want to test it out.

So I said usually roughly a lot of the bigger ones. They only got like maybe three hundred dollars for the post and uses a no less than 700 750 to 1000 and 2500. But I said you know just work with me: they’re going to test it out. They’re going to come back with more, they did and guess what they did. They came back with more so my group knows how to adjust and not just oh, if it’s not 5,000 for the post, I’m not doing it.

You know depend on who it is. You know now, if it’s somebody, that’s like small and like didn’t, of course, take it hard to just kind of wait, but they even if they are small, they still work with lemonade. Sometimes they they’ll just do it because they like the song, you know or they like the product, but it’s just like. I hate it because there are some influences who are just like a hose and they just won’t do anything if it’s not like you don’t have to do that.

You never know. What’s going to happen, you never know this person can blow up in their name artists and then now you like, damn I missed out on opportunity. I could’ve just posted it for him, like you’re, going to make content anyway. So just take the money you know. I know you’re not going to undermined yourself like Oh $ 50, for it now you know, but sometimes you just have to kind of work with people, because it is, it is super competitive, there’s, a lot of influences that are there are getting paid and there are Figuring it out so my group, why we create long term, like we’ve, been working with these labels in these brands for years, because they know how to just when it comes to price.

So that makes a huge difference, I’m here, because I definitely like doing influencer marketing and things like that. I’ve definitely ran into people with or been working on, something for an artist and seen them hit a certain number or or the people say hey. You got this and if you don’t have that for that budget they don’t even respond or I or now this is it this is it and you know some people will do like test campaigns and things like that.

But what you said made me really think about is the fact that that long-term relationship over time yeah, of course, oh, you can’t do it with everybody, because even when people reach out to me for certain um for certain things, you can’t do with everybody. You know diem get flooded, you got to still take care of yourself and what’s going on, but you never know what’s going to happen with somebody you know and where they’re going to be, and also you never know which you’re going to need.

Sometimes you’ll have a tighter budget, sometimes you’ll have a greater budget for you as a manager. Is that kind of one of your did? You feel like you ever had to Train influencers to think that way? Yes, okay, because they don’t know like a lot of them. Just blow up out of nowhere, they had no business skill, they will not respond to stuff they’ll. Just do things very sloppy, like a lot of my time, I’m like really are cuz they’re, especially younger ones.

They don’t know, but I mean well and they know that and I’m you be going at it consistently, but is the ending we’ll get to this later, but like a lot of them, they’re like my brothers and sisters. So it’s like, we have a relationship, so I can do that, like I like what y’all doing like I had so few craters over here. They release a song, but they say here dance until another song said what the heck are ya doing: y’all released a song y’all you’ve made not one trill on your own song, you what’s this dog, it’s all I get to it like.

So it’s just like. I stay on them and I did this jacket available. You have artist development, that’s influenced your development and that’s something that we focus on too, because exactly even when it comes to creating the content like make sure that you created like cuz, it’s like they’ll do a lot of things and they’ll just put it up, and Then the people will come back and they’re like sometimes three or four times, and they didn’t like it.

I’m sorry we’ll put effort into it, don’t just just because, even if it’s I don’t care, if it’s, even if it’s three hundred, if you’re 300, our project should look just the same as your your your ten thousand dollar project always give quality, no matter what it Is and because people it’s about your image, you know they can’t even decipher keep it consistent like one who answer he poses something, and I said he they always saw some of them.

They had to send for approval. I say you know you know you didn’t want to do that, whose are you right you right, I’m going to redo it. I’m like come on just do it right the first time I get it out of the way yeah cuz. They they a lot of them. They so spoiled that they say, oh even when it comes to YouTube articles like oh, it’s just like a job time like what you don’t do, nothing you get up from your room.

Now I would say it is work, but you rather go work at Taco Bell or you will. Wake up out of your bed, create a dope article and post it and get paid to your PayPal, cash shop or whatever or a wire transfer. And you move on about your day: you’d make a decision, oh god, so as you found success personally, how how? How have you changed right and your approach to the game and how you see the industry, as you start, to work more and more with them? Music, as you way before this, I was, I started as a like network marketer.

Okay, like I sold like all the super juices, all the weight loss stuff. Yes, I had that skill, so there that’s the basis of my last interview. I did that that’s the basis of my life. I did that since I was 18 for like 10 years, so all the personal development, like I mean I so well, I got BMWs from companies like I built and I was able to qualify several people on my team. So that’s where the the personal development came to be able to work with people and be a to cross-cultural communication, because the companies were so big we would go like if so many different international law different nationalities.

A part of the company like I had to learn like all these people from Japan, these people from here, so I had to learn very to communicate. So that’s where the communication – it’s straight-up – transferable they’re, not yet. I can see that already then yeah. How have you adjusted as just a business person in general? Have you thought, hey there’s this greater level that you want to do with the music like? Is there still or entertainment? Is there a higher ceiling that you have there, or are you trying to immediately start to flip into outside other industries um? Well, I have other things going on which helps me focus on what I really love like.

I have never been B business like being different. Real estate things so I have other stuff, that’s operational and I still receive residuals from companies that I’ve done network marketing, but when it comes to influencers and the music, like my goal, like I’m shifting into the next level things I’m learning like at a 3 C, I was really learning like I’m learning from these. I have several mentors in the industry that I look up to like you know, QC, like Coach, K and P.

I really look up to them to have several other ones that I am super close to like footy over. He owns any a, never eat alone studios. They have artists, 24 heavy cash, talk and Mari, so lil. They know that mentor me because they hey. I listen when I talking I’m really listening and that’s the thing is, I don’t know nothing about music, I’m really listening. Even boo, a country like he works with the girls that I work with as well, and I’m really learning I’m literally listening.

Like I’m quiet like I’m nothing about music, nothing that I like, I do so they’re actually mentor me. They don’t really know it. So it helps me to go to the next level and I ask questions even though even working with Jason over at stream cut like I’m literally learning and I like women. Maybe they don’t know that when I asked a question, I’m listening, you know and I’m going to apply that. So it helps polish me because I’m going higher like my goal for 2020 is to get at least three of them.

Sign to a deal are three of the artist influences. A lot of everyone that I work with are influences. They just started you you music, now in it. Yes, some of your music in it really talented, yeah, really dreams of going like eat. Clams ocean come cool, like their song. Savage has over a million streams on Apple music in like a 900k on Spotify. They released this stuff and they wanted articles. Has four million views on these articles for music views on YouTube, so they release stuff, it’s good and they put the same quality of work in as like these bigger artists in and how the industry is a lot of the artists.

Big artists are trying to do the social media trying to get the social media, but they already got it. So a lot of labels are signing them just because of that and they’re getting bigger deals and the best deals that makes sense they bring value. Yes. So for me, what changed me like, I’m shifting from just all just doing this, to trading a solid management company in a solid label, so we’re the ones who are managing I’ll, be able to shift them to the label and hidden.

You know how all those different layers of things work, however, that works, I’m still learning it’s going to happen. Trust me because a lot of them are already being contacted by the law and I’m facilitating a lot of a lot of the label stuff when it comes today. Philosophy because it sounds like it’s what you’re doing or how you think. Primarily you work within the influencer market with translating that into music right and it sounds like that’s the business that takes most of your day-to-day attention.

Yes and but then you mentioned other things that you’re doing Airbnb business, the residual income from network marketing, and maybe any other thing it sounds like you have put energy into other things, but the other thing where you put your money elsewhere, it doesn’t require your attention. Is that correct right? So it’s like you always want to have unlimited, like streams, income, multiple streams of income, so I for the first part of my life, I focus on one thing and then is what it begins: typical my base and every now and then I’ll.

Just kind of like go in and do small things to kind of keep it going. They’re going to be businesslike is just automatic for me, like it’s really easy to do long, as I make sure that I’m managing it. But this is like my main focus because things go up and down. Excuse me, even when it comes to the influencers, there’s different phases of different markets that sometimes it’s high market, like like first of the year spring summer summer, like movement and then like right, now, is kind of like it’s like it’s not super slow.

It’s like not as much because they’re who reached out to me, you got any promos, no I’m working on them nobody’s, especially when how the music industry flows like when it comes to the end of the year, nobody’s really kind of dropping campaigns. Could I want to wait to the first of the year to do that run so I’ll. Make sure that, like my businesses are because once one business here, the other business skin here and keep it going, you know and then in a best world all I’m doing! Well, with the you’ll be all over the place, but do you have to put people in place to kind of run different things, so I put my every business.

I have cleaners that I can hire to come in here and do all these things. You know so. Yeah, it is, it’s super important to make sure you have all that, but that helps me focus on cuz. I’m super passionate about the management, business and the social media, influence and management artists, because, like everyone, I work with this. I’ve been knowing them for like five years, it’s four or five years, and because what Robbie has I’ve been knowing the longest, but I’m it’s a passion when it comes to it like, I really want to see them win because they’re connecting me.

That’s like somebody who I just met not like some people. Some people actually go out to find people to manage my oh. Let me go here, I’m with our managers person. No, they all came to me or or we all knew each other and we figure this thing out. Let’s, how do we make this work? You know and because there’s a different approach, a different passion and it hits different way. Your family with who you work with yeah, so you it’s almost like building from a lifestyle, stand yeah a philosophy.

It’s like I’ve built my life, so I can focus on the area, I’m most passionate about yep and unfortunately, they area that you’re passionate about it’s. Also, a good business yep good, all right. So what do you we’ve talked about these these platforms and obviously you know tik-tok and trailer. We had that conversation which one do you have a favorite one o the other and then, if so, why? In terms of just your personal use, not necessarily saying that other platform is bad um when it comes to like, I just started to really use.

I like tik-tok, because you can really get kind of creative Triller. I like, because it’s for the it’s like more like for the culture like a lot of the artists or using Triller and not just to be biased, but like the trailer fam messes with us, like they work together. So, like I kind of like truly really took us to the office there, and we, you know, told us about you know and it’s simple a lot cuz the platform is very simple and anybody can use it even like an older person can use it.

I think that’s why all the artists, even though the the veteran artists are jumping on and they can just use it or click this you get the song boom, unlike tik-tok, is like all these different things you got. Ta put all these. It’s just it’s crazy that you really have to learn it, but once you learn it you’ll do it. So I mean I would go with trilha first, because it’s it’s a lot simple and it’s like more for the culture and more really what we do.

You know. I work with a lot of the dancers. You know when it comes to social media, and this is a way to go, but they’re, jumping on shoe tick-tock now and they’re, getting a million for holism my mom and going it one of them create as soon as she created. She was at 10,000 followers in an hour. She just started. Posting announced a once on her story and boom. It just started to explode yeah, but tick tock is, is the next wave I like it, because it really can take you to that next level of content, but results.

Oh yeah, each one is just different. It’s going to do something different, I believe, definitely YouTube. You, like YouTube, will change your life and its total is like 9 day, though, because, like ideal is 90 day cuz, I deal with a lot of these real life youtubers in real life instagramers, and sometimes the youtubers looked down on creators like instagram creators like because It’s one of my bros just shake frost and like Robbie that we’re all frenzy to shake shout out to the shake hill.

Why are you doing this like you? Just they don’t they don’t like there’s too much work on Instagram. They believe for a little of nothing because they see it differently but like if you are creator, you were created a lot of the Instagram. I must look at the youtubers, like oh they’re, little douchebags, who do nothing and have no creativity. You know so it’s like night and day like and they battle each other.

Then it’s like clicks like. Oh, this is a youtube click Instagram Cleo. We don’t click together. Like it’s so we’re, like you see this blog, I can go to LA you’ll notice it but they’re all still friends, but it’s like there’s a like dial. We had the YouTube exactly so it’s like it’s it’s night day, but YouTube. Would I’ve seen it bro instagram has changed lines, but I’ve seen a lot of the creator’s get on YouTube and I mean they’re, making twenty thirty thousand a month like we’ve died, read the shade like.

I saw all this do this, but I read the shade, like literally go for nothing to jump on buying a new g-wagen moving his family from one part of the LA to it in the best part of LA and we’re all the parties, because we like we’re Seeing this and I’m like bro, I’m so proud of you just out of nowhere just start to blow up even lana the –, i’m running a lot of the the two girls famous ocean and kungfu.

The two sisters like they have literally they did nothing like – went that they had like almost 300,000 subscribers on youtube and they didn’t even create, but they just started to create these dope articles and like one hit, and we did a prank actually, if this our last Week came from a prank, she did like this prank on her boyfriend. He got really mad. He was like he’s like. I tried to get him down, and this happened, but that article is about to hit a million yeah about the hit of million views.

Is that six hundred, maybe several hundred K now in like a few days and that one article has made, is making like thousands of dollars and I’m like y’all, you see if you create creating, can’t keep pumping and she pumped the next article. It went like a hundred thousand like two hours like if using I keep pumping I’ll keep pumping, keep pumping cuz, that’s money in time. We all have these goals yeah, I want to buy g-wagen.

I want to move your family here. Y’All want to live in these condos, it’s so easy to do because YouTube and came to become like that residual base of your life, where you know you’re going to get 5,000 to 10,000 a month, and then you can go and create yeah just off that article. In doing those articles, that’s going to make you go viral they’re already going viral just to copy. You know it’s so easy to do it.

You sit here and put a ring light up and do whatever it is, and just pranks challenges vlogs like because people wanted their fans can see another perspective of their life. They see the inside. They really want to read that you know and that’s why YouTube is it’s hard though it doesn’t convert, don’t think you’re going to go on Instagram and didn’t blow up your YouTube. No, it’s a whole other different algorithm.

It’s a whole nother different way of doing things and once you’ve figured it out, you can master. You could really do some big things with exactly yep, because they just did one for the first time famous ocean kung-fu, and they had to do what’s called lash BAE with these lashes and they want it like this 30-second 10-second clip in the front, and it was Like honey, that’s like well, it goes in the front, it’s like it was like.

How do I say it? How do I do it, so they got paid a couple thousand to do that. There’s a lot of artists right that have a perspective against doing what your influences are actually right. There’s this conversation where a lot of artists feel like you can’t translate over from an influencer to an artist. It’s my true! I don’t understand he still give themselves to believe that the proof is going to put him that hat.

But what do you? I don’t know? What do you say to this statement like? Well? It’s not true, like I know for a fact, because a lot of the because you could take in like you didn’t notice like a lot of the influences, there were artists they blow it like look. Narthex technically was an influencer troll. That’s why he does the things he does, because it is, you know, and you master and you put things out on certain platforms.

It’s going to blow up and they’re really take talents. It there’s. No, I mean, even if you are not talented, you can get a writer and you can go into the development phase and get a dope beat and it can go. You know it’s just because anything can be created nowadays, but then a lot of them were really passionate about music. So if you’re passionate about it, it’s nothing you can. They can do it, you know, and they got some good stuff in the streams in there I mean I have an influencer that I work with Lovato like he was waiting and freaking Philippines doing.

He was on a YouTube stage exposed to event in a in Asia. Like from a song like, it’s crazy, got verified and blowing up as an artist and with no label. None of that just management. Do you think so, obviously he’s moving a lot of people might not know him right, but do you think that maybe they might kill a lot of artists before they even get started by trying to see that type of popularity and for approval that you don’t really Have to have like, oh this art with the guy you talked about, but oh he’s, killing it and what he’s doing and he and there’s more growth to happen.

But another artist might say: oh well, this isn’t a little baby, alright and I’m trying to be a little baby, and I hear – and I want to have this – this traditional type of record label proper popularity that I’ve seen growing up well, it’s a world is so Big and if you leave that concept alone, you’ll make you’ll do well, you look at artists like Russ. Like live, people don’t even know who he is, but he has stadiums that are packed out and he’s making money and without being like this mainstream name, he has a mainstream name was like mainstreaming in certain niches like us.

We don’t. I never was like it’s weird, because the world is so big like a lot of artists who power like when it come from. They have a million followers and they do a show, and people show up like your fan base. As long as you focus on catering to your fan base and everything else will take off – and it’s good to be like that little baby name or like like that arm, whatever the big names, are it’s good to be that? But you know sometimes if you set your own goal and you said you get what you want like you may just your goal may just perform in front of 30,000 and make you know enough money to live like a superstar and you happy and it didn’t do That somehow, I don’t think some people want to be like, like super super stars, but if you tell us it, you really we’re at some point it’s going to come to that point.

You know whose talent will really take you to the next level. I think that’s important this whole idea that people are still in prison by their own, like local geography were in a world where you don’t have to do that. Yeah right and if you have the time when you said you got ta, find your family. And now you can monetize it without even going and overseas, if you don’t really want to, but of course then going overseas get touring checks or yeah.

Whatever kind of show you can do, give you’re just an influencer, but that’s it’s interesting that people are still confined to those ideas where the door is opening. You look in the other direction, yeah. Okay. My last question that I would like to get to it do: is I brand? What does that word mean to you and how do you protect it? Okay, so brand is super important. So it’s uh, it’s like a speaker spotlight that amplifies the perception of what you’re doing not necessary so a product but like how it’s perceived overall to people in this also like a culture in a way like the experience.

So the brand is like a culture experience. This is like a speaker, that’s speaking, that’s amplifying everything about you, what you’re doing or what you have to offer with a spotlight on it. Yes, because you’re kind of choosing that amplification area versus the other aspects of you myself, all right, just like Apple in a way Apple Bryn is not the iPhone or the iPod is the brand, is the coolness of the product.

The way it’s perceived like? Oh I’m going to getting the Apple, because this is the best for creativeness. It goes beyond the products, even the boxing. Oh, this phone looks cool or the camera like it goes beyond just what it is. How do you protect the brain? Well, you protect your brand by knowing well first doing what’s right in serving the way you should serve and providing a product or service to people the right way and things happen, handle it because all brands go through phase with this bad press, but you just handled It respond, you know or fix a lot of people take like different reviews and different things that they’re saying that’s wrong offensive.

No, it helps you to become a greater greater product, a greater brand, a greater person. So, like I mean you protect it by responding the right way in and adjusting and also being putting yourself in a position to where you could stay relevant. There’s a lot of these brands like go obsolete because they don’t adjust to what’s going on just like Blockbuster and Netflix. You know so you have to be ahead of the curve you have to understand, keep reading it, keep studying, what’s happening in the world and shift what your brand to roll with the flow.

Everybody is keep Dorsey once again, really dope social-media, influencer manager, but obviously an artist manager now, and I think he’s going to be somebody that is just going to be one read over the years and obviously the people connected with them because he’s already killing it already With your IG is young, young buzz doesn’t see you. I know I was going to forget a part of it, so I’m going to put all that.

You know I’m on the bottom of the screen, make sure y’all follow them, reach out to them. Hope they don’t flood you too hard. You know, look it’s all of that. Just do what you need. I can handle it. I can handle it, but this is the first of a series brand or a die again. We’ve talked to meaningful and individuals. Who’ve been a part of building, I’m a great brand or have great insights on branding themselves.

Thank you once again appreciate it. Everybody say too

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Marketing Your Music On TikTok The Smart Way

So I’m like okay, we’ll go ahead and create one he was like. Well, how do I get people over there? Something like you know, you can get on your facebook or get on your Instagram or get on these other platforms to try to drive those followers or those fans like back to tick tock like.

Should they go that route, or is it like building your fan base on tick tock, as you start you starting to create that content communicate with other tick, tock URLs, I don’t know like how do you go about like really getting people over to that platform, so That you can kind of build up all right, so tick tock. Is it heavily built around what your friend group is immediately around you in creating a world around that respective around that that’s how most social media is tick.

Tock is based off the algorithm. Your interaction with that – and we show you more of that world right. So if you don’t like what you take that look like you’re looking in the mirror Thunder so really, I remember it was a church group. They had to advise all their other people because they wanted to be on there to spread church war, but then also read the keys and all that stuff make sure they’re not in the and they had to tell people are trains like no.

I know you don’t like what you’re seeing here so some of these kids with just if you don’t like it, you know I start to like the things that you do like what you see right in and start to swipe past those and the algorithm is super Sensitive algorithm is more sensitive than most of these other ones when it comes to what it’s showing you are reacting to it. That’s what your world look like, but when it comes to translating an audience over, I would focus heavily on going facebook to instagram and pushing those over to tick-tock.

I would do tick-tock and pushing it to the other ones all right, because what you’ll find is for one people translate over to those other from tick-tock a lot easier other way around. But yes, maybe to get a little bit of like attention on nothing. Boy might be nice to do it, especially if you are somebody who already has a fan base. But if you don’t it’s, that’s not. You know. Okay, maybe post here’s.

My tech-talk here put any og, be a bio, but I wouldn’t even waste any energy on it. I would try to become good at talk to tick tock and get those people to the other platforms. Okay. So I also have someone – and I think you i’m sure – that you have this in your training because we know y’all, don’t know burma. Sean has the tick, tock, training, tick, tock, music secrets, training right, so it also i’m guessing – will cover how to even get your music on there.

That’s free by the way. Yes right, you know, because I did have an artist is like do because I know they have different type of ways, so our artist was asking me like. Do I just get on tick, tock and basically record myself with my music playing on the background, so I was telling him like. No, you can actually get your music on the platform. You know, and a lot of people are still trying to figure out like how do you do that you know and I’m like the same way.

You would get your music like on Instagram stories. Pretty much. Isn’t it like um kinda, sorted so from your district. It definitely allows you to do that right and there I think, there’s another one that got had it on recently. I can’t remember, but other than that you can old-school it, and all you need is the sound. You don’t need the full song, because no one’s going to be using a full. Alright, you there’s a article that Cody and our tick-tock series is like back in August 2000, 18 type, brand man, tick, tock series, or something like that.

It’s just starting to pop up got ta, get your music on tick, tock and also. I think we have a tick tock playlist at this point, but there’s two different ways: you do it officially do there or you can just upload the sound cuz any article. You record technically becomes sound and we’re doing this and we post this on tick tock. Now somebody could take that sound right, so you can put your music on in that same way a lot of times.

I advise to do it that way, not go into those reasons, because they said if we talked a lot about tick tock, but it’s really ain’t necessarily a tick tock episode, I know, turned out to be their number one it just it just is what it is At this point, I always tell people I’m not going to create some new secretive, like this is how you do it stuff when it doesn’t exist. I’m going to just tell you look.

This is what it is right, and this isn’t what it is, because I’m predicting the future. This is what it is, because this is what’s happening. I’m seeing results and behaviorally paying attention to fans and people, not opinions of people will actually get you to the the right place faster than everybody else right. It’s important to be able to adapt right and state of what’s going on because, like every platform might not be here forever, you know I’m saying soda.

It’s like somebody is always coming out with something new that can be beneficial to you for multiple reasons, whether it’s the you know, find you a date or you know, grow your fan base either way. So it’s like, we literally got to stay up to date and ride the wave like ghosts, ride away. Gary Vee says something that I actually live. Super agreed with. I was already kind of digging that way, so tick-tock snapchat all these things right all these platforms, all some of them they might come and go for one if tick-tock pops, just like let’s say I like bye and then it dissolves that attention doesn’t mean that it Wasn’t worth it right, especially if you flip it, King batch and some of these other people who were vying stars have full careers and millions of Instagram followers were able to translate over there they’re popping and they built off and they’re doing everything they want to do Because they got a huge audience while it was free and easy on vine and translated some to somewhere else.

So you can’t say it’s not worth it. If you just don’t win, you don’t win okay, cool, that’s just good who didn’t do good on the platform or he didn’t take advantage of it while he existed. But the bigger thing is understanding when it comes to marketing you have here. We always think about the end customer the end consumer, because at the end of the day remember before Facebook, you people were communicating the radio TV and all those things right before Instagram people were communicating through Facebook and what people don’t understand about the vehicles of communication Is they don’t only offer an opportunity to reach people and communicate with people? They also create a format in which the users like to be communicated with right.

So now somebody our age, they can be communicated with a short snippet, a tweet. You know what I mean and that’s cool with us, where somebody else of a certain error might be like bro. I need some more information right. It’s like you didn’t really say anything right or you know the certain banners were used to the quotes on IGN and the way that aesthetic, so we can be marketed to in that way. There’s a generation who’s coming up, tik-tok first right and if you want to be prepared and over and over sometime, these people will want to be communicated with in that way.

That would be their first form of communication. A bigger, clearer explanation is text messaging yeah. It’s like some people. You got a certain class like Brett. Don’t text me call right right. I am that’s how they like to be talked to call me. That’s how you market have a conversation with me. You know give me a chance to try. Love me. I mean yeah and then some people are like not just text me and you can market to them based on those behaviors and understanding.

So if you don’t take time to at least understand how these platforms work, you’re not going to be able to understand how to reach this customer effectively, that’s why it’s important to not take your own opinions and and stubbornness or whatever you got going on. You know whatever affliction is going on pain, suffering. Whatever spirit you have to realize. It’s irrelevant right. The market is really built on principles and the principles don’t give a damn about how you feel the principles exist, regardless of who’s using them right, we’ll see somebody become a dictator off some principals will see somebody become a president off of some principals will see.

Somebody become Mother Teresa or some martyr off of the same principals. The exact same way of building a fan base back same way.


My favorite musician as of right now.