Online Marketing

Is This SoundCloud Promoter Real? | TEST 2

This is the second artist that I tested again that song is Brenda again by sama, and if you check this out, you can see pretty simple. There are some more comments right, there’s some more views if you read that first article, but let me break down I’m going to get straight into the facts, alright, so the first time around.

If you see the change in results, well, let’s just go to the blue columns. I got an additional 359 streams. 34 likes 48 repost and 12 comments. Now after this second test, I had 171 streams, 15 likes 26 repost and 6 comments. That might seem disappointing. Alright, I understand him when I seem like a smaller number and I was kind of you know thrown off at first, but then I had to think – and I remember alright one remember the difference between test 1 and test 2.

The primary thing was one I targeted any genre when creating a campaign and test 2. I targeted a specific genre but Ozio who might have missed that and for some reason, are just reading this article before the other article review, which all reviews of repost exchange will be in the link in description. So you can understand all the processes, all the learnings, that I’ve I’ve gone through all the testing, so you can use it well, the first time alright um and you don’t make any mistakes.

No! No! I don’t want to do this with credits where the campaign start a new campaign just to make it clear again, I’m just going to click this Ram step, I’m song. What is it doing so I’ll go back to Brenda again. So when you see this the first time, I clicked any genre second time, I click specifically the track genre, so these results don’t see necessarily appeasing, but I had to remember: I had to even the playing field, the first time when I got these results right here That row, that was with 1500 credits and this these results are from 500 credits.

So when you even it out that any genre campaign was 116 streams, the song specific genre campaign was 170, one stream. So what I did was divide the campaign results that came from 1500 credits by 3, so I could now have it even out, with 500 credit campaign, so per 500 credits. When I targeted song genre, the results actually did improve right. You see that by targeting just a genre of type of people who listened to your song, which seems to make sense right, you will get better results.

The reason I decided to do any genre with the first campaign in this case was just because it seemed like it was a little bit more abstract that it wasn’t necessarily a deep house thing, but you know I’m not a huge, a Thor’ti of John Roos anyway. So looks like I was wrong. That’s an important thing to note, though, about repost exchange, because this is showing that this targeting has some effect.

It has legitimate effect and it makes sense with natural logic you targeting random genres, you’re, not necessarily going to get the same results as people who already love and listen to the genre, especially if you don’t have a more pop type song. So that’s one thing, but there’s more! Oh and don’t forget people when I say 500 credits that is half of $ 30 half of $ 29.99, like 1449, is basically what people are paying.

When I say 500 credits. That’s that’s nothing! Alright! To give these results. So I know these numbers are small, but I’m testing right, I’m testing, so you guys don’t have to test as much in test as long so keep those things all in mine. But again I’ve ran multiple campaigns at this point and it’s showing to be. You know really relative to the song, and it makes sense to me that Brenda again, although I love the song and I have an affinity for the song, it has a lower rating than the other songs.

Alright cuz honestly, when I first heard it and my homie made it were younger, like of course I had low mixing, but you know when you’re in different spaces of your career, you don’t have as high as a taste for certain types of technical aspects of music. You don’t need the mix to be perfect, you don’t need certain things and I also knew and understood the background. The story, all those things made me love it in that time and I still love it, but I can’t expect everybody else to have that same perspective.

So I understand that this is the lowest rating song and if you understand how reposts exchange works, we have to remember these songs are getting reposted. We always talk about this stuff. If something is getting a repost, it I’m going to work it. Something is advertised which is essentially what a reposting is. What a Spotify playlist thing is what, if you’re targeting somebody on a YouTube, that is it’s that beginning of the song, is extremely important to capture their attention immediately and that’s something that this song doesn’t do, because it doesn’t start until 40 seconds right.

This is something that I would suggest people have as a album track right or you shorten diversion if you’re going to advertise it, but as an album track. When people are already fans of you, then it’s a great thing to do, but all these results that I’ve gotten from repost exchange are pretty much in line with any other real marketing platform that I’ve used, which makes me a fan of repost exchange and I’m going To continue to use it until I see something that I think needs to change or makes me think otherwise and the same thing with Facebook ads right same thing with YouTube ads.

I always try to update you guys when something major more significant is happening or as prices are rising or just something isn’t irrelevant, but you can still use a platform in a different way. I’ll treat this no different. But I’m a huge proponent of this and I say: hey, look, click the link in the description below check it out. This platform is really dope and they have completely free tiers.

So it doesn’t make sense to at least not sign up to check it out right, but the platform is pretty dope and supple. I mean one thing: well know I’ll, save that for a whole nother article. But let’s, let’s just keep this in mind, though, so you don’t make this mistake. This is the action item. If you decide to run a campaign all right, the paid campaigns which, like I say I do I’m a marketer – I don’t have time to just like do hand to hand with every single thing all the time, I’m more so hey.

Let’s get these really quality results in a fast period of time. Let’s get you to 200,000, let’s get you to 1 million, but it be quality versus going the longest of long ways, so in each genre does not do good as good as song genre. There’s some other things that I want to break down. Campaign wise will platform wise explaining some rules, but I do that in a completely separate article, but yeah I mean that’s it, it’s just another test with another artist.

These aren’t even the two tests that I’m showing aren’t even the best results, I’ve gotten from the artist as of yet as well, there’s one artist that I did, but I’m not going to talk about it, because it’s a current client that you know I just don’t Really have permission to talk about. The results will crazy, some very, very, very good results. So I’m excited to continue to use this platform and that’s it, and you know anybody got some feedback, positive or negative.

Put it in the comment section below other than that, as always, if you like this article, go hit the like button, if you liked it, you might as well share it if you’re not subscribed, you know what to do. Heat death subscribe.


Online Marketing

I FINALLY Tried SoundCloud Promotion… | TEST 1

All right, I was asked to review repost exchange and I was like I’ve. Never done it before I’ve never used repost exchange, so I can’t really review it. So what I’m going to do is I’m going to use it live right and let you guys go through my first time experiencing using it trying to keep it really short about less than 10 minutes and I’m going to let you see the phases and what I Think about in the process, let’s get into it all right.

So, as you guys already know, I’m not an artist. So what I’m going to do is take an artist profile that we work with all right. Her name is Hadassah really dope. Music definitely go check her out and we’re going to push this track by the name of my funny Valentine. Did you see this track was released two months ago, four thousand five hundred twenty nine followers, no streams and then seven comments.

188 likes 14 repost. Now I’m interested to see what we can get this thing to I’m going to do in phases, because, honestly, I’ve never used a platform before so there’s just some of that. Some of the apprehension, like am I doing this wrong? Am I wasting the money? How does this really go? I’r going to go to 500, the first time around and just to do it like at this phase and then later on, I’m going to probably try to just blow the rest of the budget, but I want to do it one time.

Just to get a feel of it and we’ll do an update with both portions of it. So for this first one I’m not going to get fancy use the budget to identify as useful comments. It’s already selected, so I’ll just leave it how it is. If I go down in each onra, three posters must meet the following conditions. Preferred jamas must include now doesn’t seem to make sense to include any genre, so I’m going to use the track genre or as she chose or in being so so we’re going to have people who’s referred.

John is a army and soul right. The genre of the song, the rest of this stuff max followers max number of repost max number of repos per day average – I’m not fully. You know, I don’t know, I don’t have any preferences so I’ll just leave the defaults on and this other thing up here. I kind of grazed by it, but I did read it one time earlier: the campaign, no, actually everybody might not be able to hit it, and then they say they have yeah again now in terms of these other.

Now, in terms of max number followers, repost or Reapers now, in terms now in terms of max number of followers repulsed or repost per day, I don’t really have a preference and I don’t really understand enough to know whether I should go higher or more. I can play some logic to it, but again it’s the first time. So, let’s just do it run it start with 500. Do I have to do anything else all right reaches at 0.

We’re just getting this thing started. Here is article 1 phase 1 and let’s see what happens here is phase one of my repost exchange test. Let’s see where he goes alright, so I think it’s more effective to put part 1 and 2 in the same article for the first time around. So that’s exactly what’s about to happen, but before I even get into the results I want to say I actually love it already enough to go ahead and say use the free version of this.

It is a free version of it. You can have paid stuff. If you want to boost things faster, but use the free version of it and you can get your stats up I’ll put a link in the description below, because these stats look like this, I got a change of 227 streams, 22 likes 24 repost and 11 comments. This is over a day and but I’ll go deeper into it in my pre-recorded article, so you can see what I think about everything alright, and these are eleven comments that got made.

I myself made some comments not on this article, but on other people’s stuff. So I know how a real it is. I’ve been a part of the process you can get on the platform. You can test that out. You’ll see how you can pretty much there for the most part like this isn’t happening. Real I’ve gotten requests in there and credits and commenting on people’s stuff and I’m not going to get into the details of how they verify and make sure it’s pretty quality.

But let’s get into some other details. Cuz you’ll see, on the back end all the comments that were made because of the campaign and the repost exchange. Your vocals are smooth and well control. Alright, there’s all this cool stuff. I love this. I can’t wait to hear more from you there’s some of these comments that are pretty funny, but here’s the thing for me get more credits. So when I say I’ve spent 500 credits $ 29.

99 will buy you, one cows and critters. I spent 14 dollars 49 and a half cents and got those it was those results. So we’re not even talking about a lot of money piled on your credit sounds like a lot, but we’re breaking it down that I got a 132 blaze and 11 comments and authentic comments and some repose for $ 14. When we’re talking about my vinik, this is beautiful. Alright, I think it’s something that a lot of people should really consider and keep in mind, but I actually am running a second-level campaign with Hadassah, because I don’t want to just do it as a one-off situation.

Alright, we ran 500 one time. 500, more credits run another campaign with pedasi. Now, if you look at this, of course, you put their profile link in there. You click my funny Valentine or the solar running, but I want to do things a little bit differently. This time also ignore the sean talking in the corner, because that sean talking in the corner is wrong. I had to report your first time on you, so 500 credits, I’m let you begin I’m going to leave.

They enable comments plus on there and then I’m going to leave I’m going to take it back to R & B soul right. I want to keep it on our diesel for a reason, and that reason is the first time I tested it. I do the RV, so what I want to try to figure out this time is what is the impact of changing the maximum number of followers? So, yes, you guys know this platform works, but is there a better reason or a better quality of campaign that you can get from doing a certain maximum number of followers and you’re filtering? A lot of that can lead back to simply the idea that it’s someone with more followers you post yourself, then you’re going to have a higher reach which we’ll get back into, but even with that being said, you still are going to have to spread that same Amount of credit, so people with more reach, they actually are more costly or can be more costly.

We’re going to wait and see what the second phase of a Dyson’s campaign looks like, and I’m also going to throw another track into the mix, because it’s not fair to just do a goss’s track. I think it is great, but I know some people might say. Well, you know she has a little bit of a following that y’all have been building on another platform, maybe that spilled over into SoundCloud. If you look at the time, if you look at the timing of the results, know the results.

If you look at the timing of the results to the track on Spotify, being it’s pretty clear that it came to Rico’s exchange and not the other platforms, because we market other platforms to go to Spotify music blank, I’m going to start this artist who’s starting pretty Much from Ground Zero, so y’all can see what that looks like stay tuned all right, so that was my first experience with repost, exchanging, as I said, I’m going to keep testing and I’m going to keep doing these articles showing you all.

You know what my results. Look like so you can get that idea, especially for the ones who need to continue to like see logic. Some of y’all are just going to hop in right, and some of y’all are just going to continue to learn before you use either way it’s fine, but I’m telling you. I think it’s worth it, especially since there’s a free tier, where it’s more manual labor to get your your music feedback and get other people to see it versus paying any kind of money at all.

That’s why I went ahead and suggested it so soon, because there’s a free tier, where there’s low risk but paid campaigns. I think they’re worth it as well on this platform go ahead and check it out. The Lincoln is it is in the description below repost exchange. I think we’re onto something but keep reading the test. All right. Let’s see if I changed my mind, I doubt it all right, but let’s see where I’m going to I’m going to do several other articles to make sure y’all are tuning in as educated as possible before you make any kind of crazy mistakes and, as always, if You, like this article, go ahead and like button.

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Online Marketing

What artists can learn from tech founders?

You would think Layne Becker would be excited about this, but he literally vomited when this occurred. Why is that? He made no money and when I say he made no money, I’m talking about zero him and his early investors. How did this happen? We will get into that, but that’s the premise of this article, the fact that artists and founders are so much alike. A lot of times we actually over demonize the music industry, not realizing that this is just how business goals.

If you don’t handle your business, and I want to contrast the differences between the two actually more of the similarities between the two, hopefully you’ll be able to transfer the knowledge, see how it applies and, at the end of the day, become a better business person. In your own particular area, so starting with the artist and the founder right, those are the same person in this example and similar to the artist right.

Their first round of funding where they get their first money is either themselves when they’re starting their company. Maybe they might be hitting up friends and family, there’s literally a friends and family around that people use colloquially a lot because they’re kidding up calling everybody in the family asking for money trying to save money for the business or angel investors, which is kind of a Somewhat of a next level, these are people who will invest, they have money but they’re, not truly those venture capitalists, which is the next level.

It’s the same thing for an artist right, you’re, either funding it yourself or you’re, scraping around asking people. You know the next level is when things really starts to get tricky, though all right, the venture capitalists and the record labels, so the venture capitalist, obviously the founder side, we’re thinking about tech and a lot of the other industries and then the record label side, because Both of these people can be helpful all right, but at the same time, these people are no one to play with.

So leverage is important for both companies on both sides. We hear so much about artists needing to build leverage if they really want to get a deal where they’re not screwed with a label, but the same thing goes when it comes to business in general, if you’ve readed any episodes of Shark Tank. What do you see? What are yourselves that’s one of the main things they’re going to add. They might entertain all the other stuff, but before they start investing they’re like yo, what are the sales – and it might have been this great pitch to where they were so bought in, but once they hear they’re in zero sales, they’re like whoa same thing, for an Artist right, why does that make sense? Because if anybody is investing in you, they’re investing to get a return and their return has to answer to what actually happens with the investment right? Do you have fans? Can you make the money back? Is your product sellable? Do people actually want your product? Can you make the money back? That’s the end question, and that doesn’t mean that nobody appreciates art.

That doesn’t mean that nobody appreciates somebody meeting a chance and all that stuff. It just means if you were an investor, you expect your money back, so you have to analyze not based on the heart and what I believe is awesome, music and all that stuff you have to analyze on. Will this vehicle bring me back my money, you put yourself in a better position to have some sort of leverage Point Blank period and if we look at Shark Tank again is another example.

You’ll see right that people get some pretty bad deals at times or offers write. Some pretty aggressive offers some of the investors to take a lot of control from the people if they don’t believe that the person is right, so you’ll see a situation where literally Mark Cuban – or somebody will say, hey, I’m going to just give you this much money. But I want the whole business cuz. I don’t think you’re the right person to run it, the less sales you have, the less likely people will want it at all or the more they’ll want to control your situation.

Point Blake, so leverage. Now, on the founder side, you might have customers or users and on the artist side, of course, you have fans and in the same way as an artist you’re looking for your first fans right and you’re, getting your early product out there, the early version of yourself Out there, businesses are doing the same right. They have a a minimal, Viable Product right, the product that can find and connect with the fans who need it, the most or the users who need it, the most and they’re trying to connect with those people.

So they can get some feedback and some money that gives them a tomorrow, so they can build and continue to get another tomorrow and another tomorrow until they get to a point where they’re a full-blown business that can is truly self sustained. That’s the same thing that you’re trying to do as an artist right, you’re, trying to build fans and build fans until they can start to fund tomorrow and then fund another tomorrow.

Until you have a lot of tomorrow’s and your tomorrows become weeks months and years, you have a full-on career, it’s the same path, business in so many ways it’s sex, especially principally, is business so that core product and your core fan base. Those are the things that start to relate right: the core product with the core customers and then the core music, like that initial, that niche type music, not just your commercial stuff, and then the core fan base around that and both of these.

This is when it gets more interesting and something that has to be readed out for, and that is the fact that there is core product on both ends. You have the type of music of yours that your core fanbase loves and a company has its core product right. That thing that solves the initial need, but both have a tendency to get caught up in features so for a product in a company features, are something that are additional to the main thing that matters, and sometimes the features are so shiny that we’re like yo.

I’m going to chase this, and this is going to change the world, and this is what they’re going to want they’re going to love me. But the thing fails in the same way the iPad, it’s kind of a feature of a product right when we’re thinking about a bigger company. It’s an extended brand line that doesn’t necessarily have the need of the phone and it doesn’t have the need of the Mac. In itself, it’s that middle ground, but you can do the same thing with a specific product.

Let’s say my Mac, all of a sudden had a heat pad. That was warm because it would be cold outside right at the mouse. Like I touched it and all of a sudden the computer got warm. I could put my hand on it. Yeah, that’s nice, but I can’t put my entire direction of my company on that, because it’s not the core product, even though it’s cool companies get lost on that. That sounds like an obvious example, but companies get lost on that all the time and artists do something similar when they try to get caught up in this whole diversity thing – and I want to do all this stuff, but forget what my core fanbase loves me for And it’s nice, you are a person, you should be able to express yourself and get all these other things out, but you also when we’re talking about it from a business and have to be able to answer to who your core fan base is and what’s going To keep you in there and then last but not least, this is where we get back to get satisfaction that acquisition, how to founder, had zero dollars, losing control alright and there’s two ways to look at it.

First, you have to lose control that happens with a lot of founders and the business starts to go down. We can even look at Steve Jobs, even though you know, arguably, he wasn’t completely ready to even take it to the space that it eventually became, but the whole idea of losing the DNA of your company losing the DNA of your company, those founders losing control, because You decide I’m going to put a CEO in this place – a seasoned CEO in this place, because the founder doesn’t have that experience and I, as an investor, want to make sure that my investment is protected.

I don’t want to trust this newbie with it. That happens to a lot of founders. They literally get booted just for a seasoned. Ceo now same thing happens with artists as well, though, when you get in labeled situations, and you get all these, you know mines in the pot. In that situation, the artist is losing creative control, so you’ll hear a lot of artists, say man, I listen to too many people, or I allowed other people to really take on my project when it wasn’t coming for me and now, because I lost that creative control.

My product became something that it shouldn’t have and the companies get affected the same way they go down because the consumers they feel it, but in the last level of losing control that I’m referring to is obviously the fact that this founder lost control of their business And how did they lose control of their business? They lost control of their business through investments all right, because these people start to own more and more of your business.

In the same way, your masters might be owned if you’re, an artist right or whatever your IP right, your your image can literally be owned as an artist. This same thing essentially happened to this man in Layne Becker story. You can actually see a combination of all the things that went wrong because in 2010, three years after I’m founding the company, he got pushed out three years after the company sold five years later.

But it didn’t just sell because it was doing well it’s sold because it was either going out of business or it was going to be acquired. There was something called a fire sale which means look week. Somebody buyers over out of here. We don’t really have a choice, and why was it in that position? Maybe some of that could be contributed to not having that initial creative energy that person that was supposed to be there in the same way, the artist should be involved in their project in that creative process, they lost that DNA when they lost the founder.

That can play a large part into that situation and then, last but not least, though Becker actually admitted to not being honest with himself and that being a large portion of why he lost control. And what I mean by that is think about as an artist when an artist wants to hop into a deal knowing they’re, not in a position to be in control of their career, knowing that they don’t have a true fan base that reality is not there.

However, they allow themselves to think and feel that they’re bigger than they are, or they allow other people to pump themselves up to feel that way, because the label or whoever you’re, trying to sign to it’s going to pump you up and make you feel that way. They allow that to happen, and then you put yourself in a aggressive financial situation that you can’t account for right. You take a bigger investment that you’re not going to be able to pay back.

It’s an artist taking a huge advance when they know that their fan base isn’t in place or just taking more money that you need in general, where you can one operate by yourself or maybe you just need a little bit to get you by, but instead you Want to go for the big pot when you’re not ready to even take that bike. It’s something to consider, because, again, all these problems exist in all types of business.

The principles are always there is just if you notice them or not and again, no matter what type of business you’re not going to win doing bad business. That just is how the game is going to be set up. You can’t expect anybody there’s going to be putting money into you to look at you purely for who you are and and the amazingness of the product. At the end of the day, they have to make their money back that’s their goal, and then you have your particular goals, but once you take their money, you also have to answer to their goals as well, because you have a fiduciary responsibility.

That’s just something to consider. Please please of course, start to look at other forms of business to really inform how you can look at music and and move throughout your music career and people outside of you know: music, look at music because music is helpful. There’s situations and analogies are all there. I would like to know what you guys think. Do you guys see similarity between tech founders and artists? Do you guys see any other business celebrities or have any other stories? Anything that’s interesting to tell and other than that.

This is yet another episode of culture shock where we talk music business in pop culture from a different perspective, you know what to do. He dares subscribe.

My favorite musician as of right now.


Online Marketing

Can Influencers Become Artists? Best Platform For MONEY | Keith Dorsey (@YoungGunsCEO)

I deal with a lot of these real-life youtubers in real life instagramers and sometimes the youtubers looked down on creators like instagram creators like because it’s one of my bros just shake frost and like Robbie that we’re all fresh a shout out to the shade hill.

Why are you doing this like you? Just they don’t they don’t like there’s too much work on Instagram, they believe for a little of nothing because they see it differently but like if you are creator, you were created a lot of the Instagram. I must look at the youtubers, like oh they’re, little douchebags, who do nothing and have no creativity. You know so it’s like night and day like and they battle each other.

Then it’s like clicks like. Oh, this is a youtube click Instagram Cleo. We don’t click together. Right, it’s so we’re. Like you see this blog, I can go to LA you’ll notice it but they’re all still friends, but it’s like there’s a like dial. We had the you exactly so it’s like it’s it’s night day but YouTube. Will I’ve seen it bro instagram has change lives, but I’ve seen a lot of the creators going YouTube and I mean they’re making twenty thirty thousand a month like we’ve died, read the shade like.

I saw all this do this, but I read the shade, like literally go for nothing to jump on buying a new g-wagen moving his family from one part of the LA to it, the best part of LA and we’re all the parties, because we like we’re seeing This and I’m like bro, I’m so proud of you just out of nowhere just start to blow up even Labadee, I’m running a lot of the the two girls famous ocean and kung-fu, the two sisters like they have literally they did nothing.

They went that they had like almost 300,000 subscribers on YouTube and they didn’t even create, but they just started to create these dope articles in like one hit, and we did a prank it actually hit. This scar last week came from a prank. She did like this prank on her boyfriend. He got really mad. He was like he’s like. I tried to get him down and this happened, but that article is about to hit a million yeah about the hit of million views.

Is that six hundred, maybe several hundred K now in like a few days and that one article has made, is making like thousands of dollars and I’m like y’all, you see if you create creating, don’t keep pumping it. She pumped the next article. It went like a hundred thousand like two hours like if using I keep pumping y’all keep pumping, keep pumping cuz, that’s money in time. Y’All have these goals yeah I want to buy g-wagen see.

I want to move your family here. Y’All want to live in these condos, it’s so easy to do because YouTube and came to become like that residual base of your life, where you know you’re going to get five thousand to ten thousand a month, and then you can go and create yeah. Just all that article in doing those articles, that’s going to make you go viral they’re already going viral just to copy. You know it’s so easy to do.

You sit here and put a ring light up and do whatever it is, and just pranks challenges vlogs like because people wanted their fans can see another perspective of their life. They see the inside. They really want to read that you know and that’s why YouTube is. If it’s hard, though it doesn’t convert, don’t think you don’t go on Instagram and didn’t blow up your YouTube. No, it’s a whole other different algorithm.

It’s a whole nother different way of doing things and once you’ve figured it out, you can master. You could really do some big things with exactly yep, because they just did one for the first time, the famous ocean kung-fu, and they had to do what’s called lash BAE with these lashes and they want it like this 30-second 10-second clip in the front, and it Was like well, it goes in the front. It’s like it was like.

How do I say it? How do I do it, so they got paid couple thousand to do that. Artists have a perspective against doing what your influencers are actually doing. Right. There’s this conversation where a lot of artists feel like you can’t translate over from an influencer to an artist. It’s not true. I don’t understand he still give themselves to believe that the proof is in the pudding blackhat. But what do you I don’t know? What do you say to the statement like? Well, it’s not true, like I know for a fact, because a lot of the because you could take in, like you notice, like a lot of the influencers, there were artists they blow it like look.

Narthex technically was an influencer troll. That’s why he does the things he does this. It is, you know, and you master and you put things out on certain platforms. It’s going to blow up and they’re really take templates. It there’s. No, I mean, even if you are not talented, you can get a writer and you can go into the development phase and get a dope beat and it can go. You know it’s just because anything can be created nowadays, but then a lot of them were really passionate about music.

So if you’re passionate about it, it’s nothing you can. They can do it, you know, and they got some good stuff in the streams in there I mean I have an influencer that I work with Lovato like he was weighing and freaking Philippines doing. He was on a YouTube stage exposed to event in a in Asia. Like from a song like, it’s crazy, got verified and blowing up as an artist and with no label. None of that just management.

Do you think so, obviously he’s moving a lot of people might not know him right, but do you think that maybe they might kill a lot of artists before they even get started by trying to see that type of popularity and for approval that you don’t really Have to have like, oh this art, what the guy you’re talking about! Oh he’s killing it and what he’s doing – and he there’s more growth to happen, but another artist might say: oh well, this is him a little baby, alright and I’m trying to be a little baby – and I here – and I want to have this this traditional type Of record level proper popularity that I’ve seen well, it’s the world is so big, and if you leave that concept alone, you’ll make you’ll do well.

You look at artists like Russ. Like live, people don’t even know who he is, but he has stadiums that are packed out and he’s making money and without being like this mainstream name, he has a main street name was like Main Street in certain niches like I never really was like it’s weird, Because the world is so big a lot of artists who power like when it come from, they have a million followers and they do a show and people show up like your fan base.

As long as you focus on catering to your fan base and everything else will take off – and it’s good to be like that little baby named or like like that uh whatever the big names, are it’s good to be that? But you know sometimes if you set your own goal and you said you get what you want like you may just your goal may just perform in front of 30,000 and make you know enough money to live like a superstar and you happy and then do that.

Somehow I don’t think something want to be like, like super super stars, but if you tell us it, you really we’re at some point it’s going to come to that point. You know it’s talent will really take you to the next level. I think that’s important. This whole idea that people are still in prison by their own, like local geography, we’re in a world where you don’t have to do that. Yeah right and you have the time when you said you got people find your families, and now you can monetize it without.

Even going in overseas, if you don’t really want to, but of course then going overseas get touring checks or yeah, whatever kind of show you can do, give you’re just an influencer, but that’s it’s interesting that people are still confined to those ideas where the door is Opening yeah, but you look in the other direction: yeah yeah, okay,

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Why Are So Many Indie Artists Against Marketing Themselves?

Typically a like a very common piece of advice from email.

Marketers is in your emails, like automation, sequence. When someone joins your email lists like the set of emails, they get automatically right there after the first thing you should do is first of all get them to white list, your emails, so they come through the second of all. Let them know the title of your next email or open a loop that you know that they know in their mind: okay, the next email I want to be looking out for because it has this ticket right, so they’re in stance, sheeting a behavior pattern and then Maybe before that email closes, they’re really good, get you to click the link over to a social media, just just to get you in the habit of a clicking, a link in an email from them.

So right, there they’ve said open my emails when they come in because something good is inside and clicked links in my emails. You’re already doing it and they probably give me something cool when you put that first link just to make it like a positive experience. Dopamine floods, whatever neurons, were used in that action and reinforces the pattern in your brain right there, like that’s, a common thing, is initiating behavior patterns but really to make it sound far less nefarious and complicated people do what you tell them to or ask them to Write you ask someone to do it there more likely to do it than if you never asked so ask and ask so many studies on that.

It’s like, but it’s a it’s common sense. It’s like most people are, most people want their their audience to do something that they’re unwilling to ask them to do, and it’s something like yo you’re. If you’re unwilling to ask them, why would they be willing to do it? You know why do you think that is? Why do you think so many people are afraid to ask people are too cool for fucking, school and school.

They think that, like it’s uncool to ask, they think it’s T. I mean a lot of people, think it’s uncool to market them. So a lot of people think that a lot of people have been weird preconceptions about what their brand is and they fail to look at the people they admire and ask themselves if their standard that they’re holding themselves to is exemplified in the behavior of that person. That they admire their combo because it probably isn’t it probably, is that that person they might either come up there doing a collab with you know, they’re doing a collab with converse tomorrow and they’re, going to drop it on their Instagram story and they’re going to ask You to buy they’re going to be far more forthcoming with their desires for their fan base and their promotional messages.

Then the average artist we need to ensure they don’t have this weird hang-up about, like being cool. You know yeah. I hate to use this word because it gets what you so much today, but I definitely feel like it’s toxic and to artists to have these these desires right, but then you essentially philosophically, are against doing the things that it takes to get to that. At that point, right, which is marketing and not, and it’s in fan bases as well.

I these, like, I said too, cool for school type, spaces of specific, like some parts of music or culture aren’t as against. They are, but there’s some of them that are totally against it, like I just an ad where well, that was actually one of my artists. So the article, the guy we had he he ran the ad. A lot of people were like yeah. I found this do an ad, but there was one dude that found it through the ad and talked about he loved the song, but he hated the fact that he was running ads.

What kind of you would even know about this? If I wasn’t running an ad, but you hated the fact the artist was running because he was, it was a very uh. Let’s just like anti-establishment type artists brain you know. I just think that like because there’s so many people who we look up to who have no problem like selling themselves, you know, and but when we become when we begin to think about ourselves as a brand – and I know that’s because like when I was a Kid who it was like this, I know the feeling of being like ya know when I picture might come up in my wildest imagination and night.

It doesn’t involve me having to do anything. It’s like I’m the fucking funds bro. You ever read Happy Days slide in there. I hit the jukebox and I don’t have to put a quarter in it because it just starts playing my song automatically and a leather jacket. Everything just comes to me in waves. I don’t even even ask, but it’s a brother, that’s not real life like Gary Vee is one of the more successful people that way a broad majority of people have no problem looking up to they don’t say it’s corny and he’s out there doing all these things.

That these artists think are uncool and he’s way cooler than them like most of these people who think this shit is not cool, they haven’t done anything cool with their career, yet do some cool shit and then act too cool yeah, and I can definitely say I Underst, I understand it just because of some of my younger years, as you say, I know exactly what you like and if the sad part is a lot of, it is really kind of justifying some of your own discomforts and securities to a point, as opposed to You know just doing the work, but if you think logically enough, you just realized, you know this doesn’t make sense.

Anybody that you actually like feel they’re, cool and you’ll. See that this doesn’t this rule doesn’t hold yeah go, get their social. You ever seen it you ever seen my egg apps first big special, he says yeah, I don’t know I was waiting to see which it would. You were cool you’re going to. He was like the worst champ in the world. He was like well make some money. First and then we can do all we can do all that cool, especially using Gary being an example, because nobody sells throw look at.

Will Smith look at the rock look at like all these men. Look at Kevin Hart bro, oh my god, Kevin Hart has no problem. Asking you to go check this out on Instagram or go buy this or go see his new movie. None of these people have a problem with it and they’re, not cool. Well. How do you like to be fair on the other side, all right, how do you can? How do you get yourself seen? Well, how do you communicate and really give them a text to your brand without feeling like you’re, you’re begging me? I don’t know, maybe that’s what some people are trying to avoid.

I think that try to worry and devise you know bad bad sales. People feel like they’re, begging, good sales. People know that they’re selling, so, like you know, if you’re bad sales person, like you know, there’s training for that, like can become better catchy, like I don’t know like it’s just crazy. That is crazy. This is crazy that, like these, there are like there’s parts of the culture that respect it.

There’s parts of the culture that respect salesmanship hustle. You know what I mean and know how to do all that, but but yeah I mean I just feel like. I miss feeling a lot of people feel like maybe like insecure about asking people for like asking people to take the action that they actually wanted them to take. You know I get it man, I think like to me when it comes to cells. One thing I always resort back to it.

I can’t remember the first person I heard say, but it’s common in salesmanship, where they just basically leave back to the fact that, like if you believe in the product, why would you not tell somebody about it? Yes, that’s what I actually just posted online

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Why Artists Fail & How To Become A Music Promoter | Brandman Sean x Dash Radio Interview

We got brand man Sean in the building, he’s a marketing maverick. I call him a GI, I think he’s a genius, you know and bi, and I don’t say that I don’t say that lightly. I’ve been following Brandon Sean on YouTube for quite some time now, and I’ve even had value and kind of following him and really, you know, seeing tips that he’s given artists these day.

So Sean talked to the people. Welcome to the crib how’s everything man what’s up? What’s up man, everything is great, I’m glad to be home. I appreciate you having me on your platform, then of course man, of course man and you have been helping countless artists for years now. So I wanted to you, know kind of get. You know you want to show to kind of talk to. You know talk to you about like your journey and like how you actually got to this point because you’re in a you’re in a you know really dope spot in your career right now, because you just launched brandman ramen Network yeah.

As far as on this end, like you’re in it definitely in adult place, so I want to start from YouTube. So when did you start your YouTube blog I’ll start? Here I had a music festival that had been running for about three years annually, bringing about a thousand people out, and we had grown that that took a lot of energy. We grew it from 0 to 1000 that first 1,000 pretty much with no money spent on marketing, but just understanding and hacking, algorithms on Instagram and all that kind of good stuff at the time.

But you know that’s what I do right on and then some real world promotions as well and in that time I’ve always been around artists and helping out artists, branding consulting things of that nature. But I had it put so much more energy into a lot of other things that I was working in, that it was just a area I was giving value in without making it a priority in terms of my own personal business, but then in the law, when We decided to not do the festival for a period of time, and there were some artists that I was working with hoping to build their brands.

But you know artists keep their creative walls at a certain point right. Anybody who’s that ii-i’ve never considered myself a manager, but anybody who’s been through a management experience right or even a lot of artists would be familiar with a period where artists are going for it going for or trying to gather some things. But the actions never add up or and for whatever reason, and then on top of that they want to reinvent themselves right so mm-hmm I was working all the most, the closest I was working on a day-to-day or, let’s just say, we’d do week more so with Artists, they had even taken a break, and I mean in that period I had so many people continue to come to me for advice, because people would hear about the things that I’ll be helping.

Other people execute. So it was all very, very much so a word-of-mouth, and he got to the point where I was like you know. What let me just do this on YouTube, because I was in a period where I was taking a break from all that other stuff, and I was doing so much for other people. I said you know: okay, let me well what can I do? That’ll be interesting on my in my extra time and then I came up with I: did it try doing YouTube? I did YouTube really just to answer people’s questions right like so.

I don’t have to answer them over to over again break him down his detail. My maramures articles, like that Betty article yeah right, I was like just breaking down conceptually so then. If I show people ask me a question, I could say: hey man check this article out and it was very much that I wasn’t super heavily thinking. I want to be this YouTube guy or anything like that. My yo man, I kind of helped some folks out.

People always tell me that artists need a platform to learn some stuff from. I don’t know everything, but I just, but I know what I like to talk about and what I know. So let me share some of that stuff and that’s kind of where it came off and once I started seeing the energy right and the way people were a rallying around a thing. I even had like this one girl that I had like a crush on like way back in, like middle school high school, she was like my forever credit back in school.

She she like commented on that article of like oh, my gosh. This is amazing, like this is going to go viral now, but even that was like a little inspiration. I like shit, okay, but that’s a little random stuff at that time, man cuz. It wasn’t supposed to be a business or anything like that. But man – that’s man, like the kind of here like how that that whole thing transpire and it really started from you doing tactics from the promotion of the festival.

Would you say that? Because I tell artists this all the time – and I tell people that actually want to work with artists dis all the time, and I tell them there’s no way you’re going to learn how to be a manager. There’s no way that you’re going to be able to know how to market your music unless you have hands-on experience doing it, like you know, like just perfect example like someone, that’s wanting to be a manager, like I say, hey, like you’re, going to have to know Every you know every aspect of the business you’re going to have to do it hands-on before you, you get thrown into working with someone.

So would you say that you’re, like one of the ways that it helped you kind of branch off and kind of learn, a stuff that you you’ve learned was because you were doing it hands on at first with the festival? Would you say that that’s true yeah man I mean because it wasn’t even just the best of what, like I said, I’ve been advising artists and one way or another for a period of time, even if the festival came about, I always been around it and doing It whether it was small projects helping some friends or some other folks that heard about me and then a festival, though, like that especially a project on that scale.

It just it just helps, fine-tune things and I think it’s better to be able to have certain experiences from different categories, because then you can codify them into whatever you’re going into right. If you do survive to just settle on just marketing, you settle on just management. Olette, ever for a period of time, like all those experiences, especially in music, are transferable. Like the festival, I got a sense of you know, attitudes of or at you know the whole different point like usually I’m just helping them and blah blah blah like blah blah blah.

But now I get to see the other side where artists are looking at me. As a lick and had a approach from that standpoint, but then also the lack of professionalism with so many artists and even bigger than that which really helped my my blog was just the perspective that artists take right and then I could see the things that they’re Lacking in or their the expectations they have versus the reality of what it’s like.

You know what I mean, so I I was able to get fine-tune on both sides. Definitely understanding the professional side definitely understands other other side, because once I have those two and then a couple live with so my brother, he was a Grammy nominated, was just a part of a collective that was, they were Grammy nominated. So that’s. You know one thing that I learned was when I was because I was technically not even in music.

At this time I was like I wouldn’t take call myself in music. I was actually kind of trying to run away from it, but that’s a whole nother story. A marketing has like that. Yeah, like I said, that’s another story, but when I heard he was nominated right and he was still living the life that he was living, I had to do some math right. I was mad at things up just the way. I think I’m very logical and I was like, if don’t makes it right exactly based on the perspective you have growing up like you, Grammy nominated.

Oh, that’s like life-changing you you reach more, you know whatever typical childish fantasies or things you might associate with a lot of those titles and what I saw that you know like, and I like the news hat. It was lucky and fortunate for me to have that perspective before I even went into it seriously. Cuz I was like oh man like this stuff ain’t real. You know I mean, on top of a lot of my experiences working in just other projects and industries and things like that.

Those life, not even numbers, don’t make sense. I already understood heavily like, like growth, hacking with marketing how to like completely measure. What’s true and what’s not what’s the source of where the true impact is coming from, so all those things I’ll, just like yellow a lot of this stuff that people think it is. This is the same right. You know. How can I help people understand that y’all are far off didn’t so the music in the entertainment industry and the entertainment industry is all about.

You know the in front of the curtain in the behind the curtain. Yeah and all people see is in front of the curtain like that guy behind the curtain is a beat that would get people messed up so true, so that’s so I’m glad you actually broke that down, because that means that you had like that was that spark That kind of told you like, hey, like it’s something, not adding up, what’s what’s happening, so I’m glad you broke that down, because I think a lot of people have a misconception and I think people, especially obviously listeners like listeners, have no idea how, like most listeners, Don’t have no idea how the music business works and then there’s a lot of artists that come in and they don’t know how the music business works and they – and you know what’s crazy, is – and I know you experienced this a lot you might meet with an Artist that has been in a game for almost a bit in a game but, like you know, has been recording and releasing music for years, but they don’t know how publishing works.

So they don’t know how certain things work. So it’s kind of crazy how misinformed both people on the outside and in are within the game. So I want to ask you: I want to ask you something: um, what’s one of your biggest frustration with artists today, ooh, because I know you you, you actually talk with a lot of artists all the time. So it’s like. I know that there’s some common thread that frustrates you about how they think or what they do was one of those things that you would say that frustrates you most about about artists coming up today I would say: entitlement, hmm, and especially not knowing and being able To see their own entitlement makes it even worse, exactly man that you know what, when I was when I was thinking about that question, I didn’t even like that’s not one of the first things that I thought about, but man you’re right that is crazy, so yeah.

So tell me like, because I know on you, I was looking at your YouTube blog, and I saw that, like you are very animated about not managing artists like what’s one of the things that would that that’s that’s kind of shying you away from managing artists um. One there’s a lot of responsibility straight up to take over some my eyes: that’s that’s what it essentially is: yeah you’re, a parent or like, oh, you wouldn’t you know.

Well, no, unfortunately, many managers end up becoming a parent. That’s right, you’re, right right, and that comes from some of those other things, an Indian title, male artist. As a matter of fact, I have a perspective well now I’ll get to that in a second, but so, but like just having to really push people along right. Some artists are being dragged over the finish line. This is supposed to be your dream for you and you need to push you every step of the way you don’t want to work.

You just want to be in a studio and a lot of that, but comes from them, not understanding that it’s so much more than their talents right, so that that’s one perspective just from from that. But then literally just the responsibility of it right and me not feeling it personally, I’m not in a position where I can do that. I can count on you. Yeah understand through probably like a shower ring more than anything for me to have something like that.

Just because, like not only him, he are you putting all this trust on me to oversee your life. I’m really especially if this will happen, started to come late. For my come up, I’m putting everything on YouTube. Yeah! You know that’s a tough relationship to meet, so it would have to be so so so so right and I also believe what I could, but there was a path that I started to take. That was very management oriented, I’m also like label exact opportunity or unit.

But then I started to recognize the opportunity for what I’m doing right now, exactly the YouTube and and that other side, and it makes so much more sense. For Who, I am how I think and being able to impact multiple people at scale and provide resources and connections and proper information, as opposed to just holding on to one situation, because also, once I start down that path in a lot of ways like certain offers Or jobs like that just creates a certain conflict of interest right.

I correct can’t be working with this place and then dropping all these article of the day. Talking about such a special things like yelled, like bro, what you doing so like that created the space as well honestly but um, but yeah like just back specific to the management. It’s like that. What the artists, like that whole trust relationship, um thing, and even that I thought of that just I would love to have more of a sense of my own system.

I always say maybe for one. If I had kids, I once I go through that, I might, it might make it easier for me to like have an artist yeah yeah I’d be more into that mentality, but then even bigger than that, like continuing to build right and be patient with my own Path and career, where maybe one day I might run into a talent and then I’m like yo. I really believe in this talent. You know maybe fact-check them a little bit, make sure they got.

It got the character and all those things in place, but then say you know what how many place where I know such-and-such, I know such-and-such, I know, such-and-such i-i have such and such amount of money. Nowhere. Let me guide this situation, maybe at least something to this point yeah I got you and I can still not do that without being a manager right through these, it’s like it’s a professional world in general.

There’s all these set paths there’s been, and not only did it not match up with my personality once I started to get a feel for, because I’ve been around some really dope news in terms of like managers, I’m like. Oh, it’s different managers like when you see adult one then less. You know like. I don’t be like this among all the data. That’s not me, but I do this thing as much or even more than he would do know like, and I’m all about finding my space but yeah like understanding that traditional path that was in the industry, it’s not just for artists, it’s for the professionals as well.

They don’t, I don’t think it’s talked about enough on the professional side that it’s just it’s open for the professionals to do whatever they want to do and pave new lanes as it is for the artists, you’re, 100 % right yeah – that that’s one thing and really Just to bring it back full circle because I know I mentioned – I would touch on this earlier part of that whole entitlement. That artists have, I truly believe, is only a symptom of really the industry itself.

The industry made it that way. It enable artists to have a certain type of behavior and be entitled in and to like, feel like Yousaf, but you’re supposed to serve me when you’re they serve your audiences right. It’s not all about you, yeah yeah right, because that’s that same mentality, right that kept them from wanting to seek other things like ownership in their own stuff, right. We and we enable them.

We sue them so now, they’re in a space where they’re good their whole world feels like it’s about them until the money runs out and they realize the label controls everything. The label has all the access that our data to the fans, the label. You know what I mean like: has the ongoing world sees an income or or the majority of it right, they’ve been doing all the business while we’ve been having you you’re thinking, it’s all about you, you’re enabled and like that back environment I think, was very beneficial For the whole yeah, I you know what I speak it for you to actually say that, like that’s kind of what’s crazy is, is that because I’m in the business in you know – and I have a certain kind of viewpoint on things and it’s dope to kind Of hear that, because I really never thought about that, like I never thought about how you like you know – and I agree with you – I think there’s a lot of things that happen or you know the industry it did allow.

You know, as far as if it to actually have to know it’s it this way, so I want to get I’m going to I’m going to get some more of your takes on this we’re going to go into it’s into the mix and tell me real quick. What was something some some music that you listening to right now, yeah the last thing on this side I’ll say the last artist that I heard recently that struck a chord will be with the artist by the name, a yellow pain, ye ll, Oh pain.

And yes, he has a couple of songs worth checking out: okay, okay, okay, that’s! What’s up okay, it’s good to know cuz, like obviously you’re you’re, when you’re, when you’re on youtube, if you’re you’re very unbiased. So it’s like you know. You actually mentioned artists. In a case study type of scenario, but never on the music side, so I’m going to get some more of your music thing. When we get back you’re tuned into the crib on radio, we got brand man Sean and the building will be back to him.

After this mix, let’s go and we are back and the crib we’re still talking with brand man. Sean he’s dropping knowledge, and I and I hope, the artist that’s tuned in. I hope they actually are really kind of soaking it in and obviously anybody that’s unfamiliar with your blog to go check out the interviews and all of the the content that you actually have on your Wii on your YouTube, blog um. Speaking of interviews, I want to ask you about the interviews, because you’ve had like a lot of dope interviews when windy day, you’ve been interviewed, you it’s.

It’s is so many people that, if that I’ve actually been able to kind of get so much information from, and so many people that I’ve never heard of before, but you know that I was able to actually get knowledge from. So tell me some of your favorite. Just just a few of your favorite interviews, and maybe some for like something that they one of the gems that they drop one of the interviews with key J Chapman, an EOB event, manager, awesome managers, clap Becca and one of the gems that I really enjoy.

In that interview was actually just him talking about diversity, Bo beads, uppers, mm-hm and the reason and the way that so much but is because man I hear every single artist always talking about they want to be Ivers these days, I’m not verse. I want to be like this and that and and that’s just what, because now it’s become a cool thing right, mm-hmm B, I use into everything I don’t like you know.

Everybody thinks that not true of like for like 99.9 % of people, but everybody thinks and desire to be there, but I always tried to paint the picture of just from a business standpoint, a logical, practical standpoint. It’s hard to just come out. The gate be diverse, and even if you do it takes a lot of struggles, so TJ having Bo be as an artist one of the most truly diverse artists, not saying the other are design the ability but put on a large scale of success in multiple different.

Like type sounding categories, he walked through really how gob can win a lot of times when it comes to dropping a song like one part of his audience will hate it. At least one part is saw, our audience will hate every single song. I come at it hard because it’s so they’re so diverse, alright, because maybe song he’s audiences around these different songs and makes it hard to me. You were in some waves where you know you have your favorite artists and they might have a song sometimes like.

Are they doing that other thing over there? I’m not feeling that or this song ain’t for me, but literally the OB is going back and forth between both sides of his fan base. We need to sell out. You know like zag, that extreme and really I mean there’s more than just two sides to his fan base, so just really the fact that he was able to like for real opinion out like use case wide. This is what how hard it is on the end that that was interesting and then Ryan Leslie, when I never yeah.

That was a big one, yeah yeah, that was dope, and I I love it when it comes down to it. I just say I love the fact that he talked about the power relationships connections, the fact that he thought he was supposed to be. You know this is most talented musician. There was in the world, you know. I me on some prints playing 27 instruments type stuff, and that was why you got so good. He thought that was the way to get in, but then he realized music weather wasn’t a meritocracy right.

I’m part of that escaping from the childhood fantasy of what is life. You know I mean realizing that you know. There’s talent, that’s a portion of it where’s the music business, so there’s a capital portion of it, there’s a connections portion of it and then just handling the business from the execution team cause. You know that there really encompasses the whole thing but slow from realizing that and then realizing the value of relationships, and he has a formula where he basically speaks on the be.

The potency of the relationship depends on two things, which is proximity and frequency, which is simply how close am I to you right, like physically yeah right? How often do you see you physically and then? How often do we come in contact right like how closely, and how often do we come in contact, of course, because of Technology you can hack some of that through, like oh, we just need text. Often are we talking upon everyday? We FaceTime some of that, but even if you think about how many relationships you gain just because you work together or you went to school together, where they normally probably wouldn’t have happened, all right.

True in the fact that he’s building technology around keeping that experience at scale nothing interesting and I like – and I love the fact that he kind of broke it down into a formula because it’s so relevant. It’s one of those things we sleep on and just sound good. If CLE, it’s like cliche the power of relationships and things like that, and now you to people around your network is your net worth all that stuff is cliche.

However, cliches get repeated a lot because police say is have some truth in it, and people tend to ignore the common sense truths for the execution of the hardest part. So I love the fact they broke that down into the distance this concise formula most definitely so. I wan na I wanted to talk to you about the brand man network noun like as far as the so I wan na. I want you to tell the listeners what the brand man network is and the benefits of joining the network.

Alright, so number one brand man network is a platform that connects artists with the community and our resources to help them develop their brand and build their fan base. Those are the two primary things. That’s the focus we want to help you get your brand fine-tuned, though I give you a brand. We have one workshop in there where alright you’ll have a brand. It’s going to get you like nice, real nice, and you already have a pretty dope Frank brand.

I guarantee you, your brand will still be sharper coming out of the other internet workshop and then the rest of it is also once again helping provide tools and resources to actually help them. Build a print of a fan base right, nothing, real practically real fan base, and we do that in a few ways right. We have their workshops, as I talked about right and even just some hardcore like courses, because we want to help them be able to do this for themselves.

The New Age right has all these independents coming up and for independent to be able to be successful. They’re going to need a couple things which is pretty much the same thing even going to a label when the artist with me, which is connections, capital and proper information right and, of course, as an independent. You don’t have access to the label which can expedite your connections right, though the label, you borrow connections, you borrow capital, basically all those things that you need even borrow information, so we’re providing those things where like amen like.

If you have a team, your team needs to sign up, and everybody needs to be on the same page. Have access to this information, because your marketing guy needs to know how to market music specifically on Facebook Ads, we have okay, we got that we got. Facebook. Add course we’re building out the YouTube one right now, but it’s not just even those general courses like I said, they’re specific workshops and I promise you this is different than of course this is different than reading YouTube articles like it.

You can read two years of my youtube articles or just random information online, and you probably wouldn’t make as much progress as four months going through these workshop series. So it’s guided versus I readed a YouTube article and I’m trying to take in this random information. I’m trying to figure out where this this tip works in my own process. We help guide you to a more specific process and even help provide some systems.

Then another thing and then so so you have that of course, less workshop yeah from private articles. That can be online because sometimes you know people just can’t talk about such stuff on a youtube level exam or then there’s some other things that are just exclusive, because it’s easier to go deeper in that platform versus YouTube. Where, sometimes, you honestly have to talk about some trivial things just to keep people attention and then one of the best things most valuable things are weekly Q & A with real people right hopping on calls, and you can talk to me currently so, like you know, A little bit about me right, I’ve worked with artists in several, you know, yeah.

I worked an artist in multiple genres and I got some like a tech background. Helped build some companies to the point where they are. They get millions raising capital and things of that nature. I just just helped not not the guys but of and then – and you have people like currently goggle goes by the name of co-lead to savior. That’s his online Instagram like Korea’s favor and Cory digital marketers, spot Spotify, playlist expert as clients of festival, co-founder one of the founding members doing doing his thing heavily as well.

Either people that do it. You have Russ, be he’s no longer idling records for that Island Records for Goodman and has been it desperate Jam. He is a GM of rap fest and he’s doing some account management for big social media for some pretty big artists right now. So these are my real people that you get to talk to and that’s just currently and at the beginning of the network. We aren’t even that deep in there you’re going to they’re going to be a lot of other people.

You have resources coming real soon, whether it’s resources they’re offering to the network that you’ll have access to for free all these things or whether it’s uh them actually being someone. You can talk to from a call. Alright, there’s a there so so so much come coming into the network. We’re only like five six weeks out to be honest and design, there’s so many things. I can’t talk about completely just so you know you got ta, get things all on the dotted line, but there’s a lot of value coming into the network, and this is the way I like to look at it.

Just I talked about a lot of things. I want to summarize it you have a article space exclusive articles, trust me, there’s they’re, not just regular, I’m on YouTube articles. They go deeper or a touch on things that you don’t hear. People touch on other places, including me on my youtube blog consultations. Basically, with the live Q & A were you high point to talk to people like you can get in context, it’s not like I’m typing in my youtube comment and hoping they answer my question and they don’t even know how deep my situation goes.

I’m talking about a player’s music, pull up your Instagram profile, alright, what’s going on, what did your manager say? What’s like, we go back and forth for real for real article chat style and then and of course, its face alone has an extreme value, because it’s guided and it’s touching all these Facebook courses and things like that that people charge thousands for, but going all the Way back to just the consultation piece alone right right now, I’m going for about $ 350 to be transparent.

Is that right, mom – and I was doing this discounting for a period for like $ 100 Brian. Even you want to go to that low right $ 100. Is for an hour and what you might have this happened to one artist. We got on a consultation, potentially real dope, guy love what he had going on. He was part of a brand session too, and we went through all this information and God is playing right, but then probably like two three days after the call, he had a big company reached out to him and you know he wanted to know what was up And blah blah blah, but he didn’t have the money for the consultation you get up both because stuff can change so fast changed so fast new opportunities for newer artists, more important, if just a one-off call, because you know when you have so many things that you Need to do like, like there’s just too many factors and too much stuff that can change things more important to just one one I’ll call not to say that we want a one-off consultation having no value it.

Can it’s like more valuable net is ongoing guidance. So four, instead of $ 100 for one hour right, five months of access to brandman Network for that same price, and in that five months you can talk to Shawn weekly, you know brand man, Shawn weekly, you could talk to Russ B, Cole, Reid and, like multiple Times an artist in five weeks, I’ve probably been on seen them in, like 1012 calls already like the leveraging.

I can’t be. I can’t be mad, you know using the resources and using as much as possible and they’re, giving it to me every single thing and I can keep updating. Oh man census. Last time we talked this happened right. I couldn’t do that for for like a cheaper price things that were like full 101 on face. I couldn’t talk to a lot of people in a lot of faces because it wouldn’t it wouldn’t make sense or be worth my time, but this is about.

How do I create an environment where artists can get as much support and much access as possible right without it not being a charity? You don’t really exactly know. I totally get you, and – and this is this is dope so so question I just want to get just so cuz. I know there’s going to be a lot of artists that are going to you know, ask about the actual payment structure. So is the payment structure for the brand man network monthly and they pay by the year? Can they pay by ten months like how does that the the payment structure work right now, it’s only available in monthly payment structure on it.

Looking you know by the time. Some people get on and check it out, it might be a year and monthly. That’s all the goal is to add a yearly payment structure as well just in case people want to do that and of course, you know, usually the yearly payment structure. It gives a little bit of discount off the monthly price as a whole, but right now it’s just monthly. As of this conversation, god I got, I got it, okay, so most definitely so this is my thing.

Anybody any artists. Listening out there like there is a lot of value. What Sean is bringing like and to be honest with you, I don’t know anybody on the top of my head. That is doing what Sean is doing. So you guys make sure you head over to bran Man Network com2, to check this guy cuz. I mean what you’re doing is so valuable because and that’s kind of why I wanted to have you on the show too cuz.

I wanted to know because they I get a lot of people in my team’s saying. You know they want to get a shot they want. You know they want to have had me hear the music. They want me to manage them. They want me to do whatever, but it’s it’s one of those things where it’s just like. I don’t really don’t have the time you know to you know, have a situation where I can work with everybody. I want to work with as many talented people as possible, but I don’t have the opportunity to do so.

So I think what you’re doing is is dope because you understood that. Okay, you know what these these one-off consultations aren’t really and – and you know it’s crazy – you could have kept doing the exact same structure with the consultations and I feel like and correct me if I’m wrong, but you actually switched it up because you want to help More people and you want to be more of a help, instead of being a situation where it’s just, you are just taking people’s money and I’m not saying that you weren’t yet that you that that’s what you were doing before.

But you want to help as many people as possible and spread it out. Am I right amen? Look you. You got some kind of intuition man, but you you read that perfectly perfect for that cuz I could tell, and that means that cuz, like you know, there’s a lot of people in this business there’s their sleazy there they’re like they just are about the money, and I could tell it’s not about just the money with you.

It’s you really. You really care about the art of the music. You really care about. Just you know everything overall, so it like people got ta. Understand that you know. People like you in this industry is few and far between, like this there’s, not really a huge amount of there’s, not a lot of people in the business. Like you, you know cuz, like there’s a lot of people that day they come in, they come out and you know they just really in it for that quick book because they see how much money is coming in the game.

So with that being said, man, I hats off to you. I have another question for you before we go. What’s one of the things that you think is going to happen in the industry three years from now or you know, that’s coming that hasn’t come yet, but what’s one of the things that that are that’s in the industry that people should be looking out for right Now, all right, so there’s multiple facets of this alright, so one I should be able to say this part.

Pretty short sweet is just the rise of the middle class artist or the livable wage artist. All right already we’re in some sense, but I think it hasn’t really calcified in people’s minds that being an artist doesn’t necessarily mean being Rihanna or being something big stars. Yeah millionaire good. Now, because of all these resources and the lower overhead in the access we’re now. But I have a lot of artists that I mean they’re, making $ 30,000 a year $ 50,000 a year as an artist, and so many people – that’s was failure, but you know my question is: if would you rather be an artist making $ 50,000 a year or Would you rather be doing some job that you hate for $ 50,000 or $ 60,000 a year? True right, so that’s one thing: that’s going to change people, people artists are really going to start to take on that mentality and some of them some of them, are going to actually accept that mentality and even start thinking of it as a way of okay.

I’m doing this, I’m a livable wage artist, but then of course, just like a regular professional career, you start to work your way up, though, say: okay, I’m working this job. I got entry level, but by year ten you know I want to be the CEO or I want to be an exec. So a lot of artists will say: okay, I’m going to focus on this first level, I’m good with this with Carlos, but I still enjoy figure out.

Oh, but move my way up, but that in some ways will create a sense of a bubble, at least mentally. In in the industry, just from an artist standpoint now I don’t know how much it’ll affect the actual industry actual industry. I don’t that uh yeah, I don’t. I don’t know all right, particularly when you talk about the more formalized labeling on our stuff. I think they’ll be good, but from just the mentality of a lot of these people who are wanting to be an artist just to be an artist or I think it’s cool.

You know I mean like there’ll, be a bubble burst more personally individually, so it won’t hurt the industry. I don’t believe in much, but it will hurt. You start to see a lot of individuals kind of like this other dude, who you know where it comes out. Oh you’re getting money from this and you weren’t artists, you were you, know, supposedly allegedly scamming money and things like that right to push your career long, so it’ll be a lot of people or and even influencers in general, where it’s like their life is not adding Up with what they think it should be, or other people think it should be in that that part will be exposed.

On the other hand, because of this more formalization and professional outlook, that a lot of artists have and as the industry starts to mature, there’s going to be more formalized structures on the independent in serving them not just from a distribution standpoint. But even things like Brandon networked artists will be more comfortable with the idea of paying for their education outside of school, which is just a more you know.

That’s like a whole different game, that’s being sold to artists right but David when are to think about music. They say: oh man, you know, I see the artists popping they’re blowing up and they’re doing it off of a viral article, which obviously we know that a lot of these articles are viral by design. Not by just luck, correct artists will stop thinking and seeing that they’ll start to say no I’ll, invest in my education.

This way. In the same way, I would invest in the school and that’s part of the reason for brandman network right they’ll be more of things similar in that direction. There already are some like that are similar or serving different audience in different pockets right, but artists aren’t really ready for it. Yet because I hear artists all the time saying I can get this information out here for free, like what’s the point of doing this.

Other thing you don’t know they information this quality, I mean all right board service level. It’s even it is deep. You don’t know how to apply it to yourself, yeah any guys. What soccer ball to you like me, reading about like all these books on how to be a CEO and out how the business is irrelevant? You know I mean like or meat or all these things on operations, but I’m doing marketing and branding over here and I’m not involved in it.

It’s just like. Okay now, you know a lot of stuff that you can’t move or anything and apply it to yourself. So you more structures that help artists do that at scale. I think will come because it’s something that isn’t needed, especially when something bout, the education system, education, traditionally college, they don’t serve artists, that’s rude! A bit! Don’t serve parties right at all like these music things, business courses and things like that, if anything, those are more designed for the music exact right, where I want to go work at a label and from a worker side than an artist.

Sorry, a rapper side. No there’s no college. I guarantee you trying to figure out how to build out their curriculum to better their lives and increase its chances of success for a rapper. You get a percent 100 percent, 100 percent man you’re a hundred percent right last thing. I, like it’s crazy, cuz like we could, and I think I might have you have to have you come back on the show again, just to kind of drop some more gems.

Oh especially once you know you once the website gets a lot more steam and so forth. Question well, what’s one piece of advice that every artist needs to understand if they’re really trying to be serious in this business? What’s the one piece of advice you could give to somebody right now before they jump on brandman network.Com to actually sign up? What’s one of the pieces of advice you got for me, I would say nobody owes you anything hmm.

Now diana has a good one. I say that not to be like Jennifer’s like general or sound good. I say this because, truly as an artist, I promise you it would apply to you in many situations where you reach out to somebody, and you think that they should reply. It starts to feel a certain way. Trust me, the type of everybody in the industry period at some point and probably still having to people that you think are successful, that are reaching out to people or Tyler or think or have some expectations of people and, as the actions are what’s happening, isn’t aligned With that a lot of times that slows people down what you have to do is sometimes I get to get to the point where you know I’m going to keep moving forward with garlis and not not over index from what I think other people should do.

For me, not only because you know you need to do so for line and all that stuff, but a lot of times people get in their feelings, and I mean I say this as in. I feel it all the time I get it where you know you sent out an email. It’s that simple scenario and you think somebody’s going to reply. You feel like somebody’s ignoring you or you feel like. Oh someone saw your DM, but there’s so many other cases.

I know I do it the people where I might be looking. I might open up a DM man that questions lady burn. I’ve got a quick chance to answer that and then no now I’m not. When I go back to my dams, I got another 50 other DMS and I’m doing all the other stuff of my life, and I don’t remember right, it’s nothing personal. I just don’t remember I miss it. Oh yeah, I’m trying to get back to you and I like this there’s so many things that aren’t personally used, and so we personalize a lot of stuff cuz ego.

That is security. So if you just remember that people don’t owe you anything in the first place, it’ll help I’ll say that I had one situation. I would say this last thing and in relation to that I had one relation where I was like you know. This girl is super dope, she’s doing her thing and she’s, not even like an artist but she’s in the industry. She does like enemies and things like that. I’m like she’s killing it.

I mean she been consistent for so long and she hasn’t even blown up like a huge scale yet, but she’s still doing it, and I just want to reach out to her and let her know how dope I thought she was mm-hmm. I go into my deep low to DM her and when I be on her, I see she messaged me like two three months prior asking if she could chop it up and like interview me and I’m like oh snap, like I, I missed out her DM.

You know me, I hope she and I and their feelings or anything about that cuz. I know how that goes exactly because I literally because I think she’s dope and I don’t even know if she already tried to reach out to me. That is crazy. It happens. All the time, though, like way more the right either like it just have it all the time going both ways. So it’s hard that that ego thing is your was going to move in when it comes to moving and dealing with so many people, man, that’s the des Invalides, like I said man, it’s definitely a pleasure chopping it up with you.

You know I could I I always get a sense of people that are coming at this business. You know with with a genuine heart and not really coming in, like oh, how much money can I make how much money can I make so I can kind of do the next thing. So I my hat’s off to you, man and, like I said I want to continue to support what you’re doing so. Please keep me in the loop with everything you got going whenever you’re about the launch of next arm of your of your business.

Let me know I would love to have you come in to talk to the people because, like I said, I have a lot of artists that actually listen to the show because they want to either get that music played or whatever the case might be, and I Think this information is going to be the super super valuable format. So thank you so much for actually coming on the show, any anything that you want to tell tell the people.

Okay. Well, first, what small thing that thing you say about delivering with you know a genuine heart. I appreciate that. I definitely try to approach things that way and not just be an outfit for the bag, so I can’t say I’m not about, but not like you know. I am about getting my money. I believe everybody should be a concern and treated fairly more important than just the genuine heart is the ability to like okay, say: if I’m going to do this, for you I’m going to deliver on it, for you he’s going to do it with integrity.

I might be doing it just for the money, but if I do it I’m going to do it, do it right, that’s more important. We need more of those people in Hinch and life in general when it comes to following me, brand man pran be man in a n. You can find on my youtube blog. I encourage you heavily to check out brand man network com. The goal is not just to get the information, but also see how you can apply to information to you, execute that information and actually change the level that you’re at with that information, and that’s an alignment with what we’re trying to do and help artists with and Brand men that we’re cops go check that out and other than that you’ll find everything else that I’m connected to through that through those things.

Man, like I said, thank you so much for stopping by the crib. You guys have been listening to the crib. If you are an artist and you found this information, valuable make sure you hit them up, let them know you know if you get up in his dm’s, don’t be mad if you don’t respond quickly, but just make sure if you really want that one-on-one contact make Sure you sign up and join brand man network like I can personally vouch for it, because I you know when somebody that’s been in the business for as long as I have.

I don’t know everything, but I know when people know what they’re talking about and Shawn does so make sure you guys check them out once again. Thank you so much Shawn for stopping by as far as on a crib and getting give us a giving us a call, we really appreciate it and you’ve been tuned into the crib on radio. Let’s go remember check us out every Sunday we’re at a new Tom, we’re on at Eastern Time 9:00 p.

M. And we’re on Pacific time 6 p.M. So make sure you go check us out every Sunday with that being said,

My favorite musician as of right now.


Online Marketing

How Spotify’s Playlist Changes Affect Music Artists

The listen account from the discovered on playlists on desktop, which I think is a very disappointing thing to close out yeah there’s. So many interesting arguments I hear about this. What is your respect so from one perspective I can understand you know it was. You know supposed to be like knowing reuse it so much, maybe because all season on mobile, but and also their thinking is probably going to stop like the defect playlists so much.

But I actually think that by taking away this, you lose transparency. So if I’m looking at, if I’m trying to picture a playlist, not a smaller playlist, not going to see smaller artists, I know that that place program and come up on their profile and if the analysis is not correlating to the actual number of followers, then I Know it’s not a good play list. I won’t have that option anymore, to check all right and that’s the interesting thing man, because it’s all about who are you trying to serve at the end of the day? All right, we can say hey this platform is for consumers is not necessarily for artists.

In that way, we use artists to serve consumers, but it’s not necessarily for artists, so it does make things interesting right, because you want to please artists, to the extent that you can serve to the consumers, but at the end of the day it doesn’t they they Try to is Lowe’s politic things where you use an argument that sounds like you’re doing good, really to also take more control over the platform and eliminate some of your competition, because the third-party playlist, you know a real thing right there useful, but you take away from Buddy utility, a from the artist like you say, like it, makes a lot harder to understand.

How do I take advantage of this playlist? Which ones do I want to get on, and I know they say that it’s it helps more so with making sure that people are focused on the quality of playlists and – and you know not gaming numbers and things of that nature, but really it just makes it Yeah, I don’t really find a world where it’s actually better for anybody. No it’s annoying so see, doesn’t make any difference at all to bigger eyes, because obviously those are going to be big, but for independent artists and smaller artists.

It’s a big difference, especially as a lot of artists were tweeting out that it’s um there’s a really valuable free marketing tool and there aren’t many of those around they’re, actually free notice. What everyone yeah yeah. I mean to me, though, at the end of the day I go and overthink it because look if you see you can still see the type of playlists that certain artists on off huh, so you can still reach out to a playlist of the artists you’re.

Listening to and things like, that’s one route right. If I’m, if I’m listening to artists I’ll go to similar artists, I can see what playlist your music has been picked up for, so I’ll just go reach out to those playlist and make sense. You know you can tell still in its own by Spotify or not so, there’s still that path of kind of understanding, the quality of a playlist, which is more how you want to be looking at playlists anyway, but there’s still paths to get there.

And then you can utilize other sites like chart metric, do maybe you’re paying. For you know the professional premium account to start to get an, I feel of which of these you’ve pretty much see the exact same stats or everything in their spot of expires. Take an more orange arm measure, so that’s still there you just have to get some more money. Is that can import things for this side that usually you’ve go on the desktop on Spotify and you go on the ice profile and you would see the five top players there on you’ll no longer have to see the listeners account used to be able to see The playlist, and also this doesn’t impact Spotify thrice at all.

You’d, never see all the place you’re on yourself on your own account doesn’t affect that. You ever see what place you’re on and how many listeners listening to your music, it’s just on the front end for you know the general consumer, general user. You can access it yeah. I mean in that vein. I might actually flip. I mean I I can at least understand in that instance cuz. I they’re trying to say that they don’t want people to follow a playlist based off of social proof.

They want people to follow a playlist based off of whether they like the playlist. Is that what they’re trying to say? Well, maybe – but it doesn’t go far enough because to do that they would remove the followers count from the playlists altogether. Wouldn’t they they’re going to do that? Well, you’re saying the consumer wouldn’t see the playlist, though right they have to see the place. You just can’t see the number of listened to Scott on what I’ve talked about playlists.

Well, that’s what I’m saying they. They won’t see the path, but your argument is that it wouldn’t just be that the consumers can’t see the follower account. You think that if they really care they wouldn’t let anybody feel the follower account yeah. I think so, because obviously they’ve also you can everyone can see the moment I can see the number of other players has got. What you want to know is how people actually listen to that playlist and removing this takes that away to some extent it’s just a list of listeners that are more important than the followers engaged.

I don’t. I actually did. I disagree with that because I think that is a consumer yeah. They should be focused on whether they like it or whether they like a playlist, I’m not nothing more than yeah yeah yeah so but on the back end, there is still utility. If I have a playlist, I’m going to be able to know how many people are following my playlist cuz, I can judge other metrics there’s a lot of reasons for me to understand that.

So I wouldn’t say I don’t know I just like anything. Alright, there’s a lot of websites that don’t allow you having to have an insight on the front end, because it’s not tuned and user experience that allows you to see a lot more deeper into it on the back end, because there’s all these functions to it. So yeah, the other point I made on my newsletter was that oh, my ladies was just on desktop. It wasn’t on mobile apps, which the main way that’s what files used anyway, therefore, will it make much of a difference that part yeah? That part brings things into question like what are you doing or why are you going if you, you know, why are you going to buy this way? Cuz, as you said, is he’s mostly on mobile.

So, what’s the point of just doing your own one or not or not, the other, I guess we have to wait to see fit for this one, but if there’s just a sign of things to come, we’re always going to find on a different way around to Do whatever we need to do?

My favorite musician as of right now.


Online Marketing

Promote Your Event As An Experience

Using certain colors Campbell is great for making flyers um. A lot of people do use those apps and things that can be on the phone, but definitely make sure your visuals look clean. You always want to make sure it’s clean, make sure you have the address on there. If it is a public event make sure you have the day, if the little things that can cause people to not go to your eBay, but it has no address, it has no time on it.

So what so? It has no date like did this pass already like important things to put on the flyer, I say for like the average time to promote an event for a newer person, maybe, like I would say, maybe three to four weeks. What do you think, are you sure yeah? No, I would say three or four weeks in this year, if it’s just like a, if you’re trying to do like a hundred people, it’s probably about three to four weeks and you’re, trying to really push and make it something bigger and especially getting deeper, deeper and Just selling the experience, then it might need to be something something bigger than that like, but most people need to start off with those three to four weeks mm-hmm and we lock the live back on that word-of-mouth part like that.

I you have to make people. I want to say this real quick because, like the way I found DJ, oh so was her flyer cuz. We talked about marketing right. She had that flyer where it was like the girls in the car – and I said how’s that anyway, and they were. I was like yo. This ad is hardest because I was one of other chick. I know I was like yo who did this. She was like her and I got ta follow her because this junk is just heart so that a lot like people pay attention to the quality and you’ll creative approach and your marketing and then bring that same energy to the actual experience.

But learn that she’s a DJ too though, but I feel like she has an advantage, because you obviously you’re talking to a lot of artists, the part where a lot of artists mess up. This is where I had the advantage too. When it comes to, it came to like throwing a bitch over a lot of my artist friends, because artists always try to make the about them versus just creating an experience where everybody else has a great time.

Not realizing you and me didn’t, have a great time. They going to just keep coming back to you off of that strength, they’re going to want to be around you, but art is like. I just want everything sitting around me and the stage, and they focus too much on that side of it like that, for real. For real, especially if you aren’t even strong in the show game so make it about the fan, how can you make them? Have it an amazing experience, regardless of you being there and then how do you integrate your goals and your your project or your narrative into a dope experience? Yes, yes, yes thank you for breaking it down, like I always say with the marketing when it comes to any event, especially for newer artists, you want to treat your marketing with that three to four weeks.

Man, you want to treat it like a project roll out, like think of it as you’re rolling out a single you’re rolling out your EP you’re rolling out an album, a mixtape. So pretty much you have, you know you announce it and then every week is something else added on it’s something else being added on or something else being added on, like some people, okay, so the first week, it may be a giveaway being done.

You know so where you can get some more followers, so we can get more people looking or paying attention to the event. Next, you may announce like the special guests or the line of you know and stuff like that. Then the following week of you know you may offer like may offer a giveaway. You know for some merch or something like that. You know for people that purchased a ticket as it gets near in there, because people a lot of people really purchase tickets as it gets closer to the event.

I got a notice on me. You don’t even might scare you. You know people realize okay. What’s the move, what’s the mood when it’s like a day or two before the event, that’s ticket sales to shoot up like that? So this is my experience and even if you want to do something like you know, giving a discount rolling out a discount code on certain things, so you kind of have to build up that anticipation really for people to fire.

For people say: hey, I’ve got to be there, so the DJ also escapes she remember. You know before she’s dropped the flier she’s dr., plum promo article she’s announced like some special guests. You know coming through and stuff like that, so it it just feels. On top of anticipation like all right boom, like I got, ta be there and then whatever you do. As far as like your different announcements and your different roll out, make sure it all has the same colors like the colors that you need using your fire, your branding make sure they all have the same colors make sure they all have the same.

Aesthetic make sure they all get about the same vibe. So that’s pretty much just a couple of things to pay attention with the marketing

My favorite musician as of right now.


Online Marketing

Keith Dorsey: Managing Over 20 Social Media Influencers And Artists | Brand Or Die Ep #1

What’s up Matt man appreciate it appreciate everything good, a man like you have you have managed, but at this point he said about 20. Influencers connected with you know, 40-plus influencers. Of course the Rabi whirls lit twins and now you’ve even moved into management. You have in a very social world right, a very social media landscape. You have one of those unique perspectives where we hear so much on the front end from I want to be an influencer, I’m going to be an artist but you’re one of those guys behind the scenes that have been able to help get an impact from not Just the views but make money right and obviously you’re needed, because so many people don’t know how to make that connection.

So I’m interested to hear first and foremost what what made you get into it. Knowing that I Robbie world was a friend of yours, but what made you truly pursue it and say I see this as a true business. Well, I guess the budgets got, the promos got bigger and more starts to come and it was a guy. It came, it started to be more just like a little. Oh can you shot me out type of thing, like Brian started, to reach out okay and what really shifted like everybody knows.

My story see my other articles of how, like Robbie world is my best friend and how he began to blow up on vine and the rest is history, but like it really started to hit. When I got my first budget from Atlantic Records the biggest bucket from a budget from Atlantic Records, so we actually met Jordan and Justin overhead. We met them at rolling loud in Miami. That’s why I will forever go to every rolling out in Miami for the rest of my life because we met them there, and then we got a big budget for Sherlock mafia and I was like wow and they say how much is it going to cost for The main ones – and I sent them this this budget – that was at this time, a big budget and they approved it, and I was like wow.

This is for real. No, this is for real, say y’all. We need to tighten up and we need to really start doing more of this and start and and and then it’s like. That’s it’s a business now yeah! You know if you promos that come to the DM for, like smaller music artists, that just wanted to put the song in the skip, but that really hate all that once I was like. I can continue to do this all over and over again, and I was just just what I thought for myself, but they actually needed it.

I had one email, one of my influences. You know they creators artists. Did they don’t like to do certain things? I don’t like to check the email, so I just went email. So, let’s go through this email see we get. It was a contact from journey’s journey’s yeah, one of my influences that work with Brandon got fans and I responded to the lady and they say yeah. We want to give him out, I think it’s, they flew him out to Philadelphia, really nice check with other Creators, and he was in the winter 2017.

I believe campaign for journeys. He was on all the banners in all the stores, all the magazines that they sent out all over the United States, and that was a big deal and I was like man. We have to go higher. We have to go bigger when it comes to this. Okay, before I get tonight’s, the next question I want to say is not me, I’m it’s not you as me. Okay, can you project a little bit just for the mics? Okay? Absolutely! No! No! I want to make sure they good, okay production, I’m sure you’re.

Alright, you mentioned something that was extremely important to me. You said this isn’t just like posting paying for promo there’s a real business. How do you know that it’s that transition, or can anybody who’s already getting a certain amount of hey? Can you pay for my arm for a shoutout type thing and those people just transition into the business? How do you make that transition happen? Well, I truly believe that anybody can do it.

It’s how you go about it, but you can get a promo and it’s like. Oh, I just draw it up, but let’s really sitting and think about how I could make this promo very creative and how I can get put my thought into it and how you handle like oh yeah. Let’s just do just send me any money, I’ll cash out know y’all. Send you an invoice, you know. So it’s just how you handle the situation, yeah, how you carry yourself, because you can always just throw something up and then, when you don’t live that way, and you look at it as a real business, even like just not with the promo, just overall being a Creator is a business because there’s so many opportunities that can come if your portfolio, like your Instagram, like your social media platforms, those are portfolios.

You know, if you look at it that way, you’ll start to attract the bigger the bigger things. Okay, so you have to take the quality in mind: you have to start building the portfolio and then handle those back hand, systems like invoice, and things like that right. So you can can look legit exactly look that other side of this right. Let’s see that, okay, even for myself tuna, add this in I like to look for a while and it worked.

You know I was using a Gmail, but now I got a business, that’s in like it’s influencers at Keith, Dorsey calm and I realized like Wally’s. Bigger agencies won’t even accept emails from a gmail account over spine. And now, since I have my business, email, everything’s, look like okay, these people running a business and it makes me as a manager. So what I’m trying to negotiate things for them. It makes me look professional like we know what we’re doing.

So. That’s that small stuff is very strong important. It could be a deck, a media kit, all that it just it changes everything it’s important here, because at that right, people who already have a certain level of business things like that like getting your own email. It’s not that expensive right, but when you’re we’re coming from mentality, I’m just trying to make money and I’m trying to save money at the same time.

You really want to know. Is that really worth it? Cuz they’ll get an email, but that stuff like that? Yeah! Okay, I mean – I even makes me think about some of the emails that I use on cyber parties yeah. So what for you, especially alright? What well actually can kind of touched on this, but it brings me back to the idea of the brand for the fans. All right and look at summer side of things and the brand in terms of dealing with business, the professional brand right, how different are each of those things now? What’s the polished? Look like it on each side, um? Well, it’s! It is a it’s a big difference.

Now always learned by trial and error. When I first started to submit to labels like I used to like just send the links, copy and paste, but then they will come back. These people didn’t know a shout-out to max at 380. When I first actually started to do this, they would respond and say: could you put it together in like a PDF for me, so I had to polish it up and say actually create a deck that had all their pictures.

I spend like hours on this thing on publisher on my Mac and put their analytics together, put this together and put their best in and not just that, but not doing pictures they took on the phone with professional photos hit shots, you know, taking the Getty image Photos that they’ve gotten over the over the past year and putting those things in there and polishing it up it changed it. Just it makes the presentation like everything’s about presentation.

You know, even when we come into a when I bring them to certain places like the presentation of how you walk into the room, how you guys work together, even if, when it comes on the phone going on a plane, because people realize that what I mean, What does that look like look, I like the fact that I mean shows that you, actually you know you do this right, because you have such small details that you think about.

I notice. What does that mean how we well, I make them. Look like the stars that they are so when we come in we’re just not doing anything. It looks like okay they’re on a mission there, so they’re they’re booked to be here. You know they’re already famous people know them, but it’s how we move about like I make sure that we’re all together and we’re there’s different activations in the room I’ll make sure that they’re doing the activations they’re taking the pictures I’ll see who the photographers are.

Even when it comes to music, see who the DJ’s are and get the people who just read different things and how I know, because I get feedback even when it comes to as small as it became like some subliminal now, because on the plane we travel together. Like we always travel together – and I had this – it was kind of weird, but there is this girl that sat next to me on the plane in like the Dayton next day, I got a DM for her.

I was like who is this she’s like? Oh, she sent just long messages. I don’t know who you guys are, but I saw how you work with with your with your group and how much how you took care of them, how you made sure that they had their seats first? How do you make sure that it was just a small sounds like wow? It was creepy at first, but I was like how does she found my butt that happens all the time and people see they see me not necessarily demanding them to do things, but how I’m working with them like pulling them to this back up I’ll.

Do this all the time like this is what we’re going to do. I prepped them before we. This is what we’re going to do. You’re going to walk into the room, there’s going to be interviews, there’s a red carpet. This is how you do your red car, because a lot of the first time doing this stuff is new for them. Like I had two girls that I worked with their mom famous ocean and kongfu, they have a hit song called savage out.

Car active get active and we were able to get activated through fresh Empire for the BT Hip, Hop Awards in Atlanta. They booked them to come there and then walk through a cup. They had never done anything anything before on that scale, so I say hey. This is what I want to do when you’re doing interviews. You need to make sure that you’re listening. So it’s like a development in a way you know, and people really kind of know this debt.

So I want to switch gears a little bit because obviously there’s all that that goes into management. But when we get into the things that people see on the front end that people get so curious about influences from and that’s these platforms from an artist standpoint from an influencer standpoint, we’re how do you look at Instagram, first and foremost, because we hear everybody knows That most people are on there, but then you hear people like Gary Vee saying if the graph is going down and then we start talking about other platforms, how do you look at Instagram and what’s the actual impact you’ve seen it had have on your business and Moves well, Instagram is definitely how sold name and just like wake up in the morning.

Is it’s just automatically in that thing like you want to go brush your teeth, you’re, going to check your Instagram, your Instagram lose to be take your tech messages, Facebook and Instagram. You know, but the thing is it’s been big for us: oh it’s, it has its own ups and downs like the algorithm. You know, but if you study it and you create make it a business and you make it a lifestyle and you keep up with it, then you’ll you’ll go with the flow.

Just like one of things. Oh, we were moving views and likes everybody else going crazy. My team we’re studying it when we look at it was like well, it’s going to be like story. I was going to hurt our brain. No, it won’t because guess what you still get story, promos and all the company’s going to do is see the analytics. Now you know it’s nothing’s going to change, so we’re really had to be. On top of you have to study it.

You got to be ahead of the curve because it’s in it for me for business like I, I can make sure it also helps me connect with other Creators too, like I usually can connect so easily, like I have so many DMS, especially from artists now, who Want to work with me, I have our build relationship with other micro influencers in I saw artists who small, but they have really good potential, so I don’t necessarily work with them like IQ the relationship I’ll give them some tips and ideas.

This is what you need to do, I’m looking at your page. You know so I’ll. Do some free consult, you know, but it helps me to connect to help me to actually stay relevant okay as well and for me knowing, what’s going on like it’s my business, to go down the timeline and see what’s going on, see what’s going viral, so I Can filter that back to my group into my life as well? It also helps me with business, because I don’t when other companies hit me up say: hey wan na do this campaign.

Alright, this thing is going viral. So, let’s use this when, when it’s time to create to help blow whatever product or brand that they have do you think there will be any point where it starts to fall in terms of almost like a bubble right. We know if launchers become more and more expensive on a platform like Instagram over time as they start to learn the game. They were super under price, and now they learn you know, then it start to charge more as they get bigger more money comes in, but then, when Instagram starts to mess with its algorithm and of course, if you’re like you write, y’all are learning it, which anybody Should be doing that artist or whoever, if you’re serious about it, you should take that approach, but just a general macro perspective of it is: let’s go to other platforms.

So do you think the price that y’all or a lot of influencers will have to charge will go down? I think it’s very competitive now, because, especially with a lot of labels like they, some of them are like tight budgets, but my group. Well, I tell them to adjust to who it is like. We like Warner, contacted us through TIG. Now you think it’s a game through Lucchese label and for our artists name poster, and they told me that we only have a thousand like we have more, of course, but we want to start with a thousand, because I want to test it out.

So I said usually roughly a lot of the bigger ones. They only got like maybe three hundred dollars for the post and uses a no less than 700 750 to 1000 and 2500. But I said you know just work with me: they’re going to test it out. They’re going to come back with more, they did and guess what they did. They came back with more so my group knows how to adjust and not just oh, if it’s not 5,000 for the post, I’m not doing it.

You know depend on who it is. You know now, if it’s somebody, that’s like small and like didn’t, of course, take it hard to just kind of wait, but they even if they are small, they still work with lemonade. Sometimes they they’ll just do it because they like the song, you know or they like the product, but it’s just like. I hate it because there are some influences who are just like a hose and they just won’t do anything if it’s not like you don’t have to do that.

You never know. What’s going to happen, you never know this person can blow up in their name artists and then now you like, damn I missed out on opportunity. I could’ve just posted it for him, like you’re, going to make content anyway. So just take the money you know. I know you’re not going to undermined yourself like Oh $ 50, for it now you know, but sometimes you just have to kind of work with people, because it is, it is super competitive, there’s, a lot of influences that are there are getting paid and there are Figuring it out so my group, why we create long term, like we’ve, been working with these labels in these brands for years, because they know how to just when it comes to price.

So that makes a huge difference, I’m here, because I definitely like doing influencer marketing and things like that. I’ve definitely ran into people with or been working on, something for an artist and seen them hit a certain number or or the people say hey. You got this and if you don’t have that for that budget they don’t even respond or I or now this is it this is it and you know some people will do like test campaigns and things like that.

But what you said made me really think about is the fact that that long-term relationship over time yeah, of course, oh, you can’t do it with everybody, because even when people reach out to me for certain um for certain things, you can’t do with everybody. You know diem get flooded, you got to still take care of yourself and what’s going on, but you never know what’s going to happen with somebody you know and where they’re going to be, and also you never know which you’re going to need.

Sometimes you’ll have a tighter budget, sometimes you’ll have a greater budget for you as a manager. Is that kind of one of your did? You feel like you ever had to Train influencers to think that way? Yes, okay, because they don’t know like a lot of them. Just blow up out of nowhere, they had no business skill, they will not respond to stuff they’ll. Just do things very sloppy, like a lot of my time, I’m like really are cuz they’re, especially younger ones.

They don’t know, but I mean well and they know that and I’m you be going at it consistently, but is the ending we’ll get to this later, but like a lot of them, they’re like my brothers and sisters. So it’s like, we have a relationship, so I can do that, like I like what y’all doing like I had so few craters over here. They release a song, but they say here dance until another song said what the heck are ya doing: y’all released a song y’all you’ve made not one trill on your own song, you what’s this dog, it’s all I get to it like.

So it’s just like. I stay on them and I did this jacket available. You have artist development, that’s influenced your development and that’s something that we focus on too, because exactly even when it comes to creating the content like make sure that you created like cuz, it’s like they’ll do a lot of things and they’ll just put it up, and Then the people will come back and they’re like sometimes three or four times, and they didn’t like it.

I’m sorry we’ll put effort into it, don’t just just because, even if it’s I don’t care, if it’s, even if it’s three hundred, if you’re 300, our project should look just the same as your your your ten thousand dollar project always give quality, no matter what it Is and because people it’s about your image, you know they can’t even decipher keep it consistent like one who answer he poses something, and I said he they always saw some of them.

They had to send for approval. I say you know you know you didn’t want to do that, whose are you right you right, I’m going to redo it. I’m like come on just do it right the first time I get it out of the way yeah cuz. They they a lot of them. They so spoiled that they say, oh even when it comes to YouTube articles like oh, it’s just like a job time like what you don’t do, nothing you get up from your room.

Now I would say it is work, but you rather go work at Taco Bell or you will. Wake up out of your bed, create a dope article and post it and get paid to your PayPal, cash shop or whatever or a wire transfer. And you move on about your day: you’d make a decision, oh god, so as you found success personally, how how? How have you changed right and your approach to the game and how you see the industry, as you start, to work more and more with them? Music, as you way before this, I was, I started as a like network marketer.

Okay, like I sold like all the super juices, all the weight loss stuff. Yes, I had that skill, so there that’s the basis of my last interview. I did that that’s the basis of my life. I did that since I was 18 for like 10 years, so all the personal development, like I mean I so well, I got BMWs from companies like I built and I was able to qualify several people on my team. So that’s where the the personal development came to be able to work with people and be a to cross-cultural communication, because the companies were so big we would go like if so many different international law different nationalities.

A part of the company like I had to learn like all these people from Japan, these people from here, so I had to learn very to communicate. So that’s where the communication – it’s straight-up – transferable they’re, not yet. I can see that already then yeah. How have you adjusted as just a business person in general? Have you thought, hey there’s this greater level that you want to do with the music like? Is there still or entertainment? Is there a higher ceiling that you have there, or are you trying to immediately start to flip into outside other industries um? Well, I have other things going on which helps me focus on what I really love like.

I have never been B business like being different. Real estate things so I have other stuff, that’s operational and I still receive residuals from companies that I’ve done network marketing, but when it comes to influencers and the music, like my goal, like I’m shifting into the next level things I’m learning like at a 3 C, I was really learning like I’m learning from these. I have several mentors in the industry that I look up to like you know, QC, like Coach, K and P.

I really look up to them to have several other ones that I am super close to like footy over. He owns any a, never eat alone studios. They have artists, 24 heavy cash, talk and Mari, so lil. They know that mentor me because they hey. I listen when I talking I’m really listening and that’s the thing is, I don’t know nothing about music, I’m really listening. Even boo, a country like he works with the girls that I work with as well, and I’m really learning I’m literally listening.

Like I’m quiet like I’m nothing about music, nothing that I like, I do so they’re actually mentor me. They don’t really know it. So it helps me to go to the next level and I ask questions even though even working with Jason over at stream cut like I’m literally learning and I like women. Maybe they don’t know that when I asked a question, I’m listening, you know and I’m going to apply that. So it helps polish me because I’m going higher like my goal for 2020 is to get at least three of them.

Sign to a deal are three of the artist influences. A lot of everyone that I work with are influences. They just started you you music, now in it. Yes, some of your music in it really talented, yeah, really dreams of going like eat. Clams ocean come cool, like their song. Savage has over a million streams on Apple music in like a 900k on Spotify. They released this stuff and they wanted articles. Has four million views on these articles for music views on YouTube, so they release stuff, it’s good and they put the same quality of work in as like these bigger artists in and how the industry is a lot of the artists.

Big artists are trying to do the social media trying to get the social media, but they already got it. So a lot of labels are signing them just because of that and they’re getting bigger deals and the best deals that makes sense they bring value. Yes. So for me, what changed me like, I’m shifting from just all just doing this, to trading a solid management company in a solid label, so we’re the ones who are managing I’ll, be able to shift them to the label and hidden.

You know how all those different layers of things work, however, that works, I’m still learning it’s going to happen. Trust me because a lot of them are already being contacted by the law and I’m facilitating a lot of a lot of the label stuff when it comes today. Philosophy because it sounds like it’s what you’re doing or how you think. Primarily you work within the influencer market with translating that into music right and it sounds like that’s the business that takes most of your day-to-day attention.

Yes and but then you mentioned other things that you’re doing Airbnb business, the residual income from network marketing, and maybe any other thing it sounds like you have put energy into other things, but the other thing where you put your money elsewhere, it doesn’t require your attention. Is that correct right? So it’s like you always want to have unlimited, like streams, income, multiple streams of income, so I for the first part of my life, I focus on one thing and then is what it begins: typical my base and every now and then I’ll.

Just kind of like go in and do small things to kind of keep it going. They’re going to be businesslike is just automatic for me, like it’s really easy to do long, as I make sure that I’m managing it. But this is like my main focus because things go up and down. Excuse me, even when it comes to the influencers, there’s different phases of different markets that sometimes it’s high market, like like first of the year spring summer summer, like movement and then like right, now, is kind of like it’s like it’s not super slow.

It’s like not as much because they’re who reached out to me, you got any promos, no I’m working on them nobody’s, especially when how the music industry flows like when it comes to the end of the year, nobody’s really kind of dropping campaigns. Could I want to wait to the first of the year to do that run so I’ll. Make sure that, like my businesses are because once one business here, the other business skin here and keep it going, you know and then in a best world all I’m doing! Well, with the you’ll be all over the place, but do you have to put people in place to kind of run different things, so I put my every business.

I have cleaners that I can hire to come in here and do all these things. You know so. Yeah, it is, it’s super important to make sure you have all that, but that helps me focus on cuz. I’m super passionate about the management, business and the social media, influence and management artists, because, like everyone, I work with this. I’ve been knowing them for like five years, it’s four or five years, and because what Robbie has I’ve been knowing the longest, but I’m it’s a passion when it comes to it like, I really want to see them win because they’re connecting me.

That’s like somebody who I just met not like some people. Some people actually go out to find people to manage my oh. Let me go here, I’m with our managers person. No, they all came to me or or we all knew each other and we figure this thing out. Let’s, how do we make this work? You know and because there’s a different approach, a different passion and it hits different way. Your family with who you work with yeah, so you it’s almost like building from a lifestyle, stand yeah a philosophy.

It’s like I’ve built my life, so I can focus on the area, I’m most passionate about yep and unfortunately, they area that you’re passionate about it’s. Also, a good business yep good, all right. So what do you we’ve talked about these these platforms and obviously you know tik-tok and trailer. We had that conversation which one do you have a favorite one o the other and then, if so, why? In terms of just your personal use, not necessarily saying that other platform is bad um when it comes to like, I just started to really use.

I like tik-tok, because you can really get kind of creative Triller. I like, because it’s for the it’s like more like for the culture like a lot of the artists or using Triller and not just to be biased, but like the trailer fam messes with us, like they work together. So, like I kind of like truly really took us to the office there, and we, you know, told us about you know and it’s simple a lot cuz the platform is very simple and anybody can use it even like an older person can use it.

I think that’s why all the artists, even though the the veteran artists are jumping on and they can just use it or click this you get the song boom, unlike tik-tok, is like all these different things you got. Ta put all these. It’s just it’s crazy that you really have to learn it, but once you learn it you’ll do it. So I mean I would go with trilha first, because it’s it’s a lot simple and it’s like more for the culture and more really what we do.

You know. I work with a lot of the dancers. You know when it comes to social media, and this is a way to go, but they’re, jumping on shoe tick-tock now and they’re, getting a million for holism my mom and going it one of them create as soon as she created. She was at 10,000 followers in an hour. She just started. Posting announced a once on her story and boom. It just started to explode yeah, but tick tock is, is the next wave I like it, because it really can take you to that next level of content, but results.

Oh yeah, each one is just different. It’s going to do something different, I believe, definitely YouTube. You, like YouTube, will change your life and its total is like 9 day, though, because, like ideal is 90 day cuz, I deal with a lot of these real life youtubers in real life instagramers, and sometimes the youtubers looked down on creators like instagram creators like because It’s one of my bros just shake frost and like Robbie that we’re all frenzy to shake shout out to the shake hill.

Why are you doing this like you? Just they don’t they don’t like there’s too much work on Instagram. They believe for a little of nothing because they see it differently but like if you are creator, you were created a lot of the Instagram. I must look at the youtubers, like oh they’re, little douchebags, who do nothing and have no creativity. You know so it’s like night and day like and they battle each other.

Then it’s like clicks like. Oh, this is a youtube click Instagram Cleo. We don’t click together. Like it’s so we’re, like you see this blog, I can go to LA you’ll notice it but they’re all still friends, but it’s like there’s a like dial. We had the YouTube exactly so it’s like it’s it’s night day, but YouTube. Would I’ve seen it bro instagram has changed lines, but I’ve seen a lot of the creator’s get on YouTube and I mean they’re, making twenty thirty thousand a month like we’ve died, read the shade like.

I saw all this do this, but I read the shade, like literally go for nothing to jump on buying a new g-wagen moving his family from one part of the LA to it in the best part of LA and we’re all the parties, because we like we’re Seeing this and I’m like bro, I’m so proud of you just out of nowhere just start to blow up even lana the –, i’m running a lot of the the two girls famous ocean and kungfu.

The two sisters like they have literally they did nothing like – went that they had like almost 300,000 subscribers on youtube and they didn’t even create, but they just started to create these dope articles and like one hit, and we did a prank actually, if this our last Week came from a prank, she did like this prank on her boyfriend. He got really mad. He was like he’s like. I tried to get him down, and this happened, but that article is about to hit a million yeah about the hit of million views.

Is that six hundred, maybe several hundred K now in like a few days and that one article has made, is making like thousands of dollars and I’m like y’all, you see if you create creating, can’t keep pumping and she pumped the next article. It went like a hundred thousand like two hours like if using I keep pumping I’ll keep pumping, keep pumping cuz, that’s money in time. We all have these goals yeah, I want to buy g-wagen.

I want to move your family here. Y’All want to live in these condos, it’s so easy to do because YouTube and came to become like that residual base of your life, where you know you’re going to get 5,000 to 10,000 a month, and then you can go and create yeah just off that article. In doing those articles, that’s going to make you go viral they’re already going viral just to copy. You know it’s so easy to do it.

You sit here and put a ring light up and do whatever it is, and just pranks challenges vlogs like because people wanted their fans can see another perspective of their life. They see the inside. They really want to read that you know and that’s why YouTube is it’s hard though it doesn’t convert, don’t think you’re going to go on Instagram and didn’t blow up your YouTube. No, it’s a whole other different algorithm.

It’s a whole nother different way of doing things and once you’ve figured it out, you can master. You could really do some big things with exactly yep, because they just did one for the first time famous ocean kung-fu, and they had to do what’s called lash BAE with these lashes and they want it like this 30-second 10-second clip in the front, and it was Like honey, that’s like well, it goes in the front, it’s like it was like.

How do I say it? How do I do it, so they got paid a couple thousand to do that. There’s a lot of artists right that have a perspective against doing what your influences are actually right. There’s this conversation where a lot of artists feel like you can’t translate over from an influencer to an artist. It’s my true! I don’t understand he still give themselves to believe that the proof is going to put him that hat.

But what do you? I don’t know? What do you say to this statement like? Well? It’s not true, like I know for a fact, because a lot of the because you could take in like you didn’t notice like a lot of the influences, there were artists they blow it like look. Narthex technically was an influencer troll. That’s why he does the things he does, because it is, you know, and you master and you put things out on certain platforms.

It’s going to blow up and they’re really take talents. It there’s. No, I mean, even if you are not talented, you can get a writer and you can go into the development phase and get a dope beat and it can go. You know it’s just because anything can be created nowadays, but then a lot of them were really passionate about music. So if you’re passionate about it, it’s nothing you can. They can do it, you know, and they got some good stuff in the streams in there I mean I have an influencer that I work with Lovato like he was waiting and freaking Philippines doing.

He was on a YouTube stage exposed to event in a in Asia. Like from a song like, it’s crazy, got verified and blowing up as an artist and with no label. None of that just management. Do you think so, obviously he’s moving a lot of people might not know him right, but do you think that maybe they might kill a lot of artists before they even get started by trying to see that type of popularity and for approval that you don’t really Have to have like, oh this art with the guy you talked about, but oh he’s, killing it and what he’s doing and he and there’s more growth to happen.

But another artist might say: oh well, this isn’t a little baby, alright and I’m trying to be a little baby, and I hear – and I want to have this – this traditional type of record label proper popularity that I’ve seen growing up well, it’s a world is so Big and if you leave that concept alone, you’ll make you’ll do well, you look at artists like Russ. Like live, people don’t even know who he is, but he has stadiums that are packed out and he’s making money and without being like this mainstream name, he has a mainstream name was like mainstreaming in certain niches like us.

We don’t. I never was like it’s weird, because the world is so big like a lot of artists who power like when it come from. They have a million followers and they do a show, and people show up like your fan base. As long as you focus on catering to your fan base and everything else will take off – and it’s good to be like that little baby name or like like that arm, whatever the big names, are it’s good to be that? But you know sometimes if you set your own goal and you said you get what you want like you may just your goal may just perform in front of 30,000 and make you know enough money to live like a superstar and you happy and it didn’t do That somehow, I don’t think some people want to be like, like super super stars, but if you tell us it, you really we’re at some point it’s going to come to that point.

You know whose talent will really take you to the next level. I think that’s important this whole idea that people are still in prison by their own, like local geography were in a world where you don’t have to do that. Yeah right and if you have the time when you said you got ta, find your family. And now you can monetize it without even going and overseas, if you don’t really want to, but of course then going overseas get touring checks or yeah.

Whatever kind of show you can do, give you’re just an influencer, but that’s it’s interesting that people are still confined to those ideas where the door is opening. You look in the other direction, yeah. Okay. My last question that I would like to get to it do: is I brand? What does that word mean to you and how do you protect it? Okay, so brand is super important. So it’s uh, it’s like a speaker spotlight that amplifies the perception of what you’re doing not necessary so a product but like how it’s perceived overall to people in this also like a culture in a way like the experience.

So the brand is like a culture experience. This is like a speaker, that’s speaking, that’s amplifying everything about you, what you’re doing or what you have to offer with a spotlight on it. Yes, because you’re kind of choosing that amplification area versus the other aspects of you myself, all right, just like Apple in a way Apple Bryn is not the iPhone or the iPod is the brand, is the coolness of the product.

The way it’s perceived like? Oh I’m going to getting the Apple, because this is the best for creativeness. It goes beyond the products, even the boxing. Oh, this phone looks cool or the camera like it goes beyond just what it is. How do you protect the brain? Well, you protect your brand by knowing well first doing what’s right in serving the way you should serve and providing a product or service to people the right way and things happen, handle it because all brands go through phase with this bad press, but you just handled It respond, you know or fix a lot of people take like different reviews and different things that they’re saying that’s wrong offensive.

No, it helps you to become a greater greater product, a greater brand, a greater person. So, like I mean you protect it by responding the right way in and adjusting and also being putting yourself in a position to where you could stay relevant. There’s a lot of these brands like go obsolete because they don’t adjust to what’s going on just like Blockbuster and Netflix. You know so you have to be ahead of the curve you have to understand, keep reading it, keep studying, what’s happening in the world and shift what your brand to roll with the flow.

Everybody is keep Dorsey once again, really dope social-media, influencer manager, but obviously an artist manager now, and I think he’s going to be somebody that is just going to be one read over the years and obviously the people connected with them because he’s already killing it already With your IG is young, young buzz doesn’t see you. I know I was going to forget a part of it, so I’m going to put all that.

You know I’m on the bottom of the screen, make sure y’all follow them, reach out to them. Hope they don’t flood you too hard. You know, look it’s all of that. Just do what you need. I can handle it. I can handle it, but this is the first of a series brand or a die again. We’ve talked to meaningful and individuals. Who’ve been a part of building, I’m a great brand or have great insights on branding themselves.

Thank you once again appreciate it. Everybody say too

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BE CAREFUL! How To Scam $400,000 from Spotify & How You’re Being Used To Scam Artists

I want to say that this blog is going to do a lot of changes, and this article is one of the first of many of a series where I’m talking about the music industry and having practical advice for artists every single Monday. So when you’re looking for that just tune in every Monday, let’s get it Wow. What’s up, everybody wants to get his brand man Sean, and this article is brought to you by brand man network back home, because I saw myself now I got to talk about something.

That’s loud, this might be mind blowing to a lot of y’all artists, because I know y’all looking now to be scammed right, but you know sometimes when it comes to being kind. The con is so close to you. You don’t even realize it’s happening and in this particular case it’s the fact that there are instances where artists are actually scamming other artists, and I don’t even necessarily mean intentionally.

You might be an artist right now that has been used to scam, another artist and not even know it. What am I talking about? I’m going to explain really so and I’m going to mention the company, but first let’s look at it. This way all right. You might remember the article that I did about a week or two ago, but I was talking about the fact that there’s one point: five billion dollars projected to be lost in one year and just because people are paying influencers who have a perceived following and influence.

But they actually have fake influencers, they actually have fake bots and things like that, and then I even broke down and got more specific to music, how there’s 300 million dollars that is being lost in the streaming space just because people are getting caught in one way Or another right, so many artists are familiar with the ways of getting con like yo, you pay this playlist ur to get streams and they really don’t really have a true playlist right.

It’s fake listeners, fake files on their playlists people are, are they’re familiar with the pump-and-dump strategy right where people are paying for streams, and you see this huge influx of streams and the next thing you know BAM like a week after your pro campaign. There’s nothing else. One thing I slightly touched on in that article is the fact that there are people being scammed with real listeners.

How is that happening right, you’re, getting real listeners, you pay and you get real listeners but at the same time, you’re scam and he don’t get the following. You expect from these real listeners now outside of the song being trashed, because the real listeners heard it and they don’t like it, there’s actually situations where it could be a great song, real listeners and I’ll get into that, and you don’t actually get the result that You want to and a lot of times this is artists that are these real and it’s kind of fake listeners.

At the same time, let me explain so what really sparked this article and homie and an artist that I know who he’s really dope by the way. But he hit me up saying that oh I saw that article on a fake followings and all that kind of stuff and how much money is being lost, and it’s crazy. You say that a situation that happened to me with the company was I reached out because I wanted to get on the playlist right man I’m paying for the services and in paying for those services.

They say: okay, cool we’re going to do this. You give us the money, but to make this situation happen, we need your account information. The basic account information, alright and there might be more sensitive than what you want to give off, but it’s not too far off base, because they’re asking for your Spotify account information. They want to get you Spotify views and listens right now with that being said, as a matter of fact, I’ll just resort back to the initial message.

Alright, so he said, one of the requirements was to have access to your Spotify account and when he went back into his account, he saw the day auto photo like 12 different playlists, twelve different playlists, and we checks these playlists. He sees that these playlists have like 500k followers, a lot of followers right and when you think about it, if I’m a playlist service right and I’m getting all of these artists to actually buy my service and in getting their service, I’m getting access to their account And now I can make these artists account start to stream the music that these other artists are asking me to get listened to now, I’m using artists to listen to other artists music, but it’s not even the actual artists that are listening to it.

It’s their accounts and I’m getting my playlists following to look bigger than it was before right. This is a huge thing. That’s happening that a lot of people are missing and really quickly, because I got a crazy other story to tell y’all when it comes to like scam, since it was actually kind of dope. I’m not going to even lie. But I want to make sure, I remember to say the name of that company and it was pop-filter that was the name of the company that took his account right and then they auto followed.

That was what he was using because in your world, as long as you get the strings, he might just be looking to get to look at the moment. It might not be a bad thing for you and you might want to go to them. Cuz. You can see they’re – probably good at that, but at the end of the day, just realized what’s happening and understand the account information that you are giving up, that sensitive information and it’s not necessarily outside of bounds for any marketing situation that you’re working with to have Access to certain accounts, but you do want to make sure that they’re not doing stuff that you didn’t request, because auto following other accounts is definitely not a part of that process.

Now, if you say I will do it, I will auto follow these accounts for you to do this service and that’s a whole nother thing, but keep that in mind and understand that this isn’t even a small thing and before I get into this story once again, I got ta say this from this perspective, because it’s really thing y’all know. As a matter of fact, let me get to screen share sha mode. What you have to understand is that there are a lot of celebrities, big names, artists, actors, all those type of people who have fake streams.

Some of them got got right, some of them are getting. You know done over just like a lot. A smaller artists are, and they don’t realize that they have fake followers, but there’s plenty of them. That know, or at least their agencies or teams, are aware that there’s a large portion of fake followers and they’re doing it for all other types of reasons that you know I’m not going to get into right now.

But we can even say if you know that you have a good amount of real followers, all right and real impact in the world, and you have all this business and and big deals to justify that. Then just boosting your following can give you some other incentives and deal wise as well, and it’s not completely. You know fake. So it’s not like you’re going to look like you were lying in some cases, but I’m not going to even get into all that right to make it clear think about the fact that Jay Cole, the line in the 21 savage song that went like this question.

I mean he faking these streams in a place from machines. I could see behind the smoking members niggas ain’t really because they sing. I want you to think about that line. Jake. Oh, you know he is down the earth right he’s not the most out of touch individual in the world, but at his level be clear that he’s not thinking about the small indie artist, who has fake dreams that nobody knows about, or he just just isn’t on His radar yet right, he is referring to people that you probably wouldn’t even believe, have fake streams, fake followers having these machines make them look bigger and better than they are that’s.

Why there’s been legitimate instances where major celebrities have lost millions of followers overnight? Just because Instagram might do a system up they clean up where they get rid of a lot of bytes? And now of a sudden, you see a lot of these bytes which were their followers disappear. You might go from 10 million followers to 2 million followers overnight right, it’s a very real thing, but last and certainly not least, I have to speak on this playlist scam.

That was actually ingenious. Man, I mean ingenious, and it’s not something that you guys have to look out for. I don’t even think it’s all going on anymore, but it wasn’t even really a threat to artists directly in this way. So what was happening was people in the industry right. People who pay attention to playlists were actually noticing that there was some big playlists getting mentioned on the top playlist on Spotify right and you’re like yo, who are these random playlists.

I have no idea where they’re coming from and what they noticed was. There was a lot of songs on these playlists. They were like 30 seconds long and the most interesting thing about it was they only had about 1,000 and 200 monthly listeners? They didn’t have even a lot of followers. None of that stuff at all right. You have 1200 monthly listeners. That means unique individuals. So what that means to be a top playlist performing those 1200 monthly listeners need to be listening a lot of right.

If you only have that many people in that many plays so the kind of cool, interesting dope part about this scam, if the fact that it was estimated that there was 1200 fake premium accounts which cost them roughly $ 12,000, they bought real premium accounts. They were listening to 30 seconds of each track because that’s how much it costs to be monetized right and they had this soulful music playlist on a loop all day every day and would end up earning four hundred and fifteen thousand dollars a month in revenue and The crazy part is people, don’t even know how long it was going on before he got caught, but it was only twelve thousand dollars to set this up right.

1200 fake premium accounts to make four hundred and fifteen thousand dollars a month and even Wow. The part is at this particular time, because this is like a 2018. I don’t know of Spotify changes yet, but the wildest part about it is they were technically not doing anything illegal since they purchased real accounts, real Spotify accounts, they spent twelve thousand dollars and they had their accounts, though controlled by by listening to the music on these Playlists again and again, it was a loophole and Spotify at the time.

I’m not sure what the current you know, rules allow or how they might have. You know fixed the situation like that, because, obviously I can’t imagine them allowing that to run, but that’s how complex and intricate these scams can get right. You really have one person spending twelve thousand dollars listening to all their own music, to make that much money back in a short period of time and not even able to get caught.

People are thinking through these online scams and honestly, alright. Some of them don’t involve artists, but a lot of them do screw artists over, like the one we mentioned earlier in here. So read out for things like that. Be clear that your account information is sensitive information and in a lot of cases you might need to get something signed. If you want somebody to have access to your account, so they can perform a particular service and the thing is right for a lot of these services, the most the most dangerous thing, or at least the things you should be, the most cautious about are likely going To be those instances where you don’t even see the people you’re doing email exchanges, you have no idea how these people look.

You have no idea what their real name is. That’s a completely different situation, so people complain enough about particular people who have services out there and call them scams and they know their faces right. There’s a there’s, a buttload of influencers online or people who are giving marketing advice and all that kind of stuff. But it varies least, you know what these people’s faces. You know what they look like.

You know what they sound like right and they date a lot of times traveling and show where they are best less likely. I’m not saying these people aren’t going to scam. Alright, there are some people, however, who do that, but that’s that’s far less likely to worry about, like people try to say stuff like that to me before and I’m thinking like look the reality in this day and age right, you can scam far easier with far Less risk without having to show your face right, it’s no point of putting your face out there heavily.

If your plan is to scam people, cuz, there’s a way smarter way to go about that. So keep that in mind anytime. You are dealing with these people that are just email exchange or just random companies. There. Their risk is very low to scam you, it doesn’t mean they would scam you or they’re planning to, but the risk they’re taking my scamming. You is far lower than somebody whose face is already out there and they’re openly promoting a brand trying to build a brand and a service that can be damaged by scamming people and can likely put them in jail with ease.

So that’s it for this article today. This article is brought to you by brain man. Network.Com. We help build artist, brands, develop their infrastructure, so they can take control their operation and build their own fan base an operation custom to them. If you like, this article go ahead like, but if you liked it, you might as well share it and if you’re not sub scribe, you know what to do hit that subscribe.


My favorite musician as of right now.