Tag: music marketing 2020

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TikTok Music Promotion Results And Platform Comparisons | How To Use To For Music Marketing

I really don’t understand this thing. I decided to go ahead and do a free training using real campaigns and I’m going to go through some real results, but also explaining it in a way that if you get tick-tock in this way, it will be a game-changer for you with your music. I promise not only that, no matter what type of music you have and no matter what age and you’ll see why.

So, let’s start here Muse, seven hundred and thirty, four thousand nine hundred views on this particular campaign. Twenty seven thousand eight hundred and ninety nine likes two thousand six hundred and sixty one shares and eighty-seven articles have been generated from this campaign. Now, let’s look at the finer details, though, because this is where it becomes more important for those views than views came out at point: zero, zero, one, one, five cents per view: that’s a fraction of a penny, twenty seven that will the same thing for the likes Shares were thirty, one cents per share and articles came in at nine dollars and seventy seven cents per article now you might not have Rannoch tick tock campaign, so I want to ask you in general: do you feel like these are good results for anything they’re? Not the worst results in the world I’ll tell you that, but they are the worst results that I’ve ever gotten on tick tock.

This was a situation where the artist had some business issues in the back end where the campaign didn’t even come to fruition like it was supposed to it had to halt mid campaign. But we still got these results and I’m going to go through the rest of results before I talk about some more aspects of tic TOCs, so check this out right here that same campaign just market it on tick, tock got some streams.

They’ve got about 1700 streams and those streams came out at 49 cents per stream industry average, and you have a really good play on this broker: you’re, probably going to see around two to four cents per stream. This was at 49 cents, but remember this is over time we just marketed on tick-tock and it bled over to here same thing for YouTube about about 1800 views on the YouTube article 47 cents per view.

You can get lower. You can get better than on YouTube. If you are dangerous enough, you learn it well enough. It’s easy to get 1 to 5 cents per view on YouTube. Of course you got. You know, fractions of a penny views that you can get on YouTube as well. If you really know what you’re doing, but let’s stick stick with an average of what most people are going to get one to five cents, all right 47 cents per view higher than that? That’s what this campaign got.

But again this is overtime. This is extra now, with that being said, a campaign. That’s currently running right now, point to one six well, two point: one cents per view is what it’s getting per stream on: Spotify, that’s right in the pocket of an industry average, and this is about 50,000 views that this campaign is gotten. Probably you know it’s still going it’s still going on. I just talked about it talk to the people earlier today.

So that’s still going remember this one only got 1,700 streams. This one at point, zero to one one. A fraction of a penny is at fifty thousand streams and still going on Spotify just from being marketed on tik-tok. Now we look at the YouTube results. It’s about 15,000 views in on the YouTube article that came from tick tock now the average well get remember. We said went to five cents if you’re pretty solid.

The average, for that particular campaign is about that’s a zero five. Seven. You probably can’t even see that so it’s about five point, seven cents right per view on that campaign. So that’s on the top end. If you were running but remember this, is it ad on YouTube? This is come over from tick-tock. Lo and behold, it’s about 10 million views on tick-tock right now, thousands of articles being created to it so you’re talking about four.

What this artist has done. The first campaign, by the way, when we talk about it being the worst campaign, it hasn’t it’s not even a thousand dollars spent on that campaign. Isn’t it’s not that much money that’s been spent and it got the results it did. This is somewhere a little around neck, but it’s some very good results, so maybe double the money, but you have far more results because we were able to keep running it and run with the strategy that we planned for – and this is what I love about – tick Tock you run in one place and get all of these results that get pushed in all these other areas right where traditionally, you might run something on Instagram and it stays on Instagram or it might be a programmatic ad, where you’re running it on Instagram and you’re.

Pushing the Spotify, so you see the results there or you’re running on YouTube and you push it there or it’s just one platform. That’s really seeing prime results a lot of times and a lot of people’s campaigns, but this is one campaign. That’s having people go to all other aspects because of something on tik-tok that I like to call transfer ability that has to be kept in mind. Whenever we consider any type of campaign, people will discover your tick-tock and they will happily go find your music, because up until now, there had it even been other direct link to select on Tik Tok.

For a long time, people hadn’t even been able to put a link in their bio when it comes to tick tock, so people could go directly to the music. So this isn’t people even saying hey. You go check out the link in my bio with the call-to-action. This is people literally hearing a song and then going to find it. Google searching in YouTube, searching it so 50,000 streams based on that behavior. Not go.

I’r pushing you over here. This is oh. I hear it whoa. What’s that song and that’s what we’re seeing again and again and again on tick-tock. Can you look at Instagram? We already know those prices have gone up: you’re not going to pay $ 100 $ 100 per 10,000 followers for an influencer, because we know it’s not worth that anymore. Right $ 100 per 10,000 followers means you’re paying $ 1,000. Just someone who has a hundred thousand followers and stop and think and tell me if you think, that’s worth it on tick, tock, I’m not on Instagram today.

I don’t think it is. As a matter of fact, I know for a fact. Many of those influencers know that it’s not they’re trying to hold on as much as they can, but so many of them have come down since I’ve been working with them because they already know and understand that there’s more competition in these other spaces they’re trying to Maintain if they can, but a lot of them have come down because they know it’s not worth it.

Instagram is suppressing traffic. So, to really understand, though, here’s something to consider when we look at tick tock right. This is how the content flows through tick, tock. There’s four buckets that you can look at content always starts in bucket number one. It’s shown to a small audience. It gets stressed test for a period of time and I can go deeper into the algorithm in another article, but just understand that is here for about two hours and it starts to move throughout the platform and it stops on level three for about four days.

Actually, you understand that when you start to get into tick-tock and see how the content flows as well, but if you need to make it there once you make it to each level, it’s shown to more and more people, so these levels also coordinate with the size Of the box you’re being shown to a small bucket, let’s say maybe 2,000 people and then you’re being shown to maybe 20,000 people think you’re being shown to 200,000 people, think you’re being shown to two million people and beyond right.

That’s how the flow of the content works, but outside of the transferability, which is one of the most important factors of tick-tock. When it comes to an artist. People are looking for your music they’re hearing your music and then they’re actively going to look for it, because this platform works like promo daily. Every single article is promo, except people are giving you permission to show it to them.

That’s um, marketers dream. The other thing is viral loops, so because of how this works, the way the platform is built. If you drop a article right, then it’ll go through these levels and your article might make it to level 2. Somebody sees that article and they decide I’m going to create a article, and this person could be better. You then creating articles. In matter of fact, they might actually have a lot more followers and be a strong content creator, so they might do it and then it’ll take it to level 3.

Multiple people see their article and then they might do it. Let’s say 5 people see their article and one person stops on level 2. Two people stop on level three and then four four of them make it. No that’s wrong, math to people who make it to level four alright. So now you have people being planted as seeds on different levels, all coming from one article, all right, so you drop a article that article creates other articles and being dope that article inspires other people to make articles, and next thing you know you’re entering into this Viral loop right so now it’s marketing for itself.

In the same way, we think about passive income and people say I want my money to work for myself on tic-tock. Your content is working for itself. It’s a little soldier that gets other pieces of creators and content out there to create for it and then, when they create. That brings back more content that gets created and it continues this loop. While your article is working for you, you can continue to make strategic moves to boost that content as well.

So that’s one of the biggest beauties we have the transferability of content on tick, tock and then also the viral loops being built in and just to actually drive that point through. Let me pull this something right here, so that first campaign the worst campaign that I talked about 87 articles generated. We only created four articles for this campaign, so 83 of those articles all came because of that viral concept, that’s ingrained into tick-tock.

There were other people who saw those articles and said I want to create articles off of it, which allowed our cost per article to come down to nine dollars and 77 cents. As a matter of fact, remember I mentioned this is that worst campaign that I’ve ever had run on tik tok, that artist was actually extremely delighted from the results and what based on what they had to pay any results. They saw somewhere else and they wanted to do more and more work, hopefully after they finished figuring out all the back end business troubles that are going on right now.

We because we know what it could have been and it could have gotten closer to those other campaigns that we run. We were kind of sad about it. We were highly disappointed, especially with that song and another thing about that particular song. It had zero bass in it, zero, so the type of music that you think blows up on tick-tock, it’s not just high-end, energetic hip-hop. It’s not just super poppy songs that song.

I don’t even know what to call it. Honestly, it’s pretty slow. It’s not even our abhi song, it’s some kind of mid alternative, modern, whatever you want to call it right, but it’s it’s an interesting type of sound and it still is taking off in its own with those little pushes that we put behind it EDM. I see that blow up on Tik Tok, all the time country plenty of traction on tick-tock. It doesn’t matter your type of genre and it doesn’t really matter your age, because it’s about the music itself, if you run and understand how to push the campaigns in the proper way right, people are hearing the music and going to find the music before they even Think about who they see in it like who the actual artist is.

That’s after the fact, as a matter of fact, there’s there’s some I’ve seen some instances where people have been highly surprised to find out who the artist is, how they actually look and all that after they hear the music and become fans of the music is so, But that’s what you want right! You want followers based off the merit of your music. First, that’s what so many artists are looking for tick.

Tock of is that, in a way that a lot of these other platforms aren’t necessarily affording all right, it’s more Spotify. In many ways than it is Instagram because people are truly discovering music or in tik-tok that’s another conversation for another day, but just understand that this should be enough to give you an idea that you don’t have an excuse on age. You don’t have an excuse on your type of music, because all of that stuff is there.

Alright, Gary Vee is talking about it, a lot, because it’s a very real thing. You hear a lot of people talking about it, because it’s a very real thing from using results, and so much of the industry, I’m in meetings all the time. These people are coming right. These people are coming and the prices are going to triple at minimum. For a lot of these influencers and a lot of these other types of campaigns that you might be looking to run on tic toc, because they’re going to bring the money, you need to make sure that you get in before the prices rise.

Particularly if budget is a constraint for you, so if you want to make sure you understand tick-tock and you want to get onboard as quickly as possible on how you specifically can benefit as an artist, because there’s a lot of content and ideas for just creatives. In general, but how you can benefit for music then check out our free training. It’s at tic, toc, music, promo calm, and you will reap a lot of benefits from not having to go through figuring out tic toc.

It’s a completely different platform so get on there. Utilize the information and put it to work because tic toc is a game changer and I’ve yet to see a social media platform that impacts an artist music directly like this get on while it’s sweet, because it won’t always be this easy, tic, toc, music, promo dot-com. We have an entire free training and for those of you who want to share this article with your friends, you can check it out on the brand man page I’ll, make sure it gets posted on the brandman page on YouTube.

That’s it

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Alex Becker Helped Me To Promote My Music | Marketing Tips 2020

So if you’re, a serious rapper make sure you go ahead, you hit that subscribe button down below and you click the notification bell to get notified every time.

I release a new article. Also, if you like, aiming the beats you hear in the background. I’ll have direct links to each of those beats in the description below so over the years. I’ve learned and grown a lot, and one of the first things that I learned when I first started. Making music was the importance of marketing and promoting your music and building an audience. Of course, I didn’t always know how to do that and what to do and what would actually get results.

So I started looking for stuff online and one of the first people that I found was alex becker. So for those of you that don’t know who alex becker is he’s actually a really successful CEO of several software companies and he has a YouTube blog. That he’s dedicated to basically helping other people learn to sell stuff online, and, what’s really great about him, is the fact that he has a really big YouTube blog where he’ll go live every now and again and in those live streams you can actually ask him questions And he’ll give you answers that will help you along and get you some results.

So I remember being in one of his live streams, and he was talking about the importance of email, marketing and growing YouTube blog and the ways that you could do both those live streams helped me out so much and it really helped me get to where I Am today, and that’s just some of the stuff that he shared now, of course, a lot of the stuff that he shared didn’t really directly relate to music. So I had to figure out and take his ideas and flip them to where I can use them to promote my music, but using the his ideas and what he gave other people.

I was able to successfully promote my music and build an audience. There was actually one specific live stream where he basically gave away the blueprint of how he built his YouTube blog up to 300,000 subscribers and the type of articles and the type of content that he had to do in order to basically get to that point. So the first point that I want to kind of drive home is the fact that you don’t have to learn from somebody who’s.

Just specifically telling you how to your music, you can learn how to promote or market or do anything from anybody, who’s, teaching you how to run advertisements or how to promote and do anything online. And the second point that I want to drive home is the fact that I learned how to do this for free. I didn’t have to buy a course. I didn’t have to invest a lot of time and energy into you, know, courses or anything else like that to learn how to effectively promote my music.

I just kind of readed him figured it out on my own and put it into action. So three of the things that I was able to learn and absorb just from reading him and reading his blog was how to do email, marketing, how to promote and create ads for YouTube and then how to create content. That gets people engaged and actually wants to come back to see what you’re going to do next time. So I’m just going to briefly breakdown each of those things, real, quick and just kind of give you an example of how I’ve used it to grow.

My audience and grow my business, so the first one is email marketing, and this is huge for an artist, because this is literally your fans at your fingertips at this point because they’ve, given you their email address, so that you can contact them whenever you release a New song or new merch, or anything like that, imagine being able to send a message to a thousand or 2,000 people and say hey. My new mixtape is dropping in 30 minutes an hour whatever or it’s out right now or you have a new music article that you just released, and you want to get some some views and some eyes on it immediately.

You can literally send this an email to 2,000 people, and a percentage of them are going to go check it out because they’re a fan of you, that’s basically traffic on command that you don’t have to pay for so the next one I want to talk about Is his content marketing strategy? So basically he talks about this in a lot of his articles, but it’s basically how he was able to game the YouTube algorithm or basically understands like what content or what articles to make so that he can basically have a article.

Go viral or semi viral all the time and he’s got several articles on breaking down like how to do that, and that’s absolutely huge, because imagine being able to make a article and know that it’s going to get 10,000 20,000 30,000 views within a few days and Having a message in that article, basically saying like hey by the way I got a new mixtape or a new project or a new song coming out in X amount of days or you know, click the link in the description you can check out my original music.

That’s absolutely powerful. That’s a lot of eyes. You can get your music that way and that’s something that I started implementing in every single article that I did because I knew how powerful it was and then the third thing is YouTube ads and those are really powerful. Because if you understand that you can target basically any artists blog with YouTube ads and show your music to somebody that has a similar taste in music, you can gain a ton of fans really fast and really cheap and one of the more advanced things that I Learned from him, when it comes to YouTube ads is like retargeting ads, so basically, YouTube gives you 28 or 30 days to basically retarget anybody, who’s readed, a article of yours.

So, basically, if you’re putting out a song a month, you can retarget anybody who readed your previous song and show them your next song for dirt cheap. For, like a penny of you, this way, if you basically promote to 10,000 people in one in the first month, then the next month you have an audience of people that maybe they didn’t follow you the first time, but you can then reap re reach out and Reshow yourself to them again and you have a higher percent chance of getting them to become a fan so long story.

Short. I’ve learned a lot from him. I’ve implemented a lot from him and I’m starting to see real results based on the information that I’ve learned. So I hope you like this article, if you did make sure you go ahead and you hit that like button down below. If you have any questions, comments or concerns, go ahead and drop that down in the comment section down below this article as well and don’t forget to stop by hit play beats com if you need any new beats and until next time guys here are some more Articles

My favorite musician as of right now.

 

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How To Find Out Who You Are As An Artist To Plan Your Future

These are considered at a plant is made to play off what an artist needs to do to accentuate these strengths and diminish their weaknesses. In this episode, I’m going to teach you the techniques, the artists you love, used to decide their next moves.

Hi, I’m Jesse cannon. This is muse formation, and today I’m in Millerton New York at bear tracks, studio and just taking a minute to talk about this. So if you’ve readed this blog before you know, I have more than a bit of disdain for startup bro culture, but with that said, when you’re right, you’re right, there’s always things to be learned from even the biggest douchebags in the world. It’s started playing.

There’s this thing called a SWOT analysis. Now we’re not trying to hit flies with something and analyze it. That was horrible. You do this analysis in order to get a grasp on who you are and what your to-do list should be, as well as figuring out what your next marketing move should be. So SWOT stands for strengths, weaknesses, opportunities and threats. This gives a wide span of knowledge about who you are and what you should do and can really guide your each and every move.

I talked to so many artists and oftentimes. They feel like they’re walking in the dark and just seeing what sticks by throwing it against the wall and really are just guessing at what they’re going to do next for their content and going with the first idea that comes to them. Instead of making calculated and informed decisions that can really help make their music resonate better, this analysis will teach you exactly what you should be doing at all times and guide numerous parts of what you do.

Ok, so let’s get into this. So the essence SWOT is 4 strengths for this list. We’re going to list everything you do well. This could be that you have a charismatic frontwoman, great songs, attractive people in the group. Whatever your strengths are, let’s get them down here and feel free to even go down to the minutia. We want to get everything you have going for you on this list. Then we get to the W, which is weaknesses here.

We want to put everything you need to improve. It should be being worked on regularly. This could be that your drummer sucks you’re, a bunch of slobs. You have no money or that your music is generic, since you still haven’t found your voice, yet that’s all fine. Be honest with yourself opportunities is the openness. This could be that your dad owns that empty. Where that you can film cool articles in and put sets in, you know someone in licensing and you may get opportunities there.

If you make more licensable music or your guitarist is so good that you can get on a bunch of guitar YouTube blogs to promote your music, the T stands for threats, which are things you need to take care of before something bad happens. This could be everything from unpaid tickets that may get your van towed away, that your drummer’s going to have a kid and not be able to play shows for a while. Yes, I just called a kid a threat.

I had a really bad train ride up here with a crying kid behind me, so I’m taking a little revenge or that you haven’t released music in 9 months and you’re losing monthly listeners. So let’s get this filled out for yourself to give you some inspiration. Here’s examples of three different artists and how I would fill out their SWOT analysis if I was on their team okay, so I have to do these four groups.

I know really well because, in order to do these analysis, you have to know what the intricacies of each group, so, of course I chose my favorite group, the 1975 first, because who woulda thunk it so there’s strikes charismatic frontman he’s amazing. They use a lot of their articles to play up how much personality has and have him do all sorts of different things, because he’s capable of doing a ton and he’s an incredible performer.

They have I’d ever our sounds, so they get introduced to lots of different people on playlists because they get to be on so many different types of playlists regularly. Since, when you make songs in different genres, you can get on those and that’s helped to bolster their fanbase immensely. They have a diverse fanbase in that it appeals to everybody whether it’s normal looking people on to weird queer, kids, art, kids, even a girl on a job in the to time article, and they really bring this out and show their fans a lot because they want People to know that they’re included here, the singer is also probably the most intelligent pop star in the mainstream when talking about politics in society, so they do tons and tons of interviews which helps spread their message and they know this and take advantage of it.

Their weaknesses are also the same that many people are repulsed to by this about him and they think that he’s, you know, woke trolling and things like that for publicity and they also just turned off. I can remember going home on Christmas after they had played Sarah at live, and my father’s friends were repulsed by him. They have a diverse, and that also turns a lot of fans off. I end up deleting from my playlist of the records the gospel songs of the jazz songs, because I don’t like when they do that and Watts people don’t like that about them.

Their opportunities are that they have or about to have potentially to album of the year. Albums and critic circles and that can exponentially propel you when you’ve had two records. That really are this solid. Their threats are, the singer is a former heroin addict and that can go sideways at a time and they have insanely high expectations for the next record ends. Very hard when you’ve made a record that everybody called the album of the year to follow it up.

Next, we have my fav hundred decks. Their strengths are unique and shocking sound. When you listen that that record, I often tell people if they listen to it. You can’t just listen to one song. You have to listen to seven of them at least to understand how insane this record is because it’s just so all over the place. They have a unique look and personality that don’t look like any other group out right now, which always makes for people wanting to do photoshoots with you.

Other musicians, love them and they’re highly influential in the mainstream right now, every pop stars talking about how that’s the record, that’s influencing them. The weaknesses are many for people find them too silly, since they’re pretty silly and their diversity sound yet again turns fans off their sound. It goes all over the map. There are opportunities or they’re poised to be a huge act with the next record is seemingly it will be handed to them as long as they make a good record lots of keys to lots of opportunities in Dylan Brady that one of the producers in the group Produces many huge pop acts like Charli XCX, so they have a very good opportunity to widen their appeal with that their threats are they only have a dozen songs, so it’s hard for people to get addicted to a band.

That only has one real release and they also have insanely high expectations for their next record. Next, I’m going to talk about one of my new favorite artists poppy puppy’s strengths are: she has unique innovative production on her songs, her songs, truly just jaw drop on this latest record. I disagreed that you can’t believe how they got. Some of these sounds and how interesting the song structures are.

She’s a unique looking personality she’s been making some of the most interesting articles that people were talking about long before she found her voice. They would just talk about how crazy her articles are in the look of them and you know, she’s a very attractive person, and that helps no matter who you are weaknesses, metal fans, hate diversity and sound. They don’t like when you bring other genres in they’re, a closed-minded Bunch, so it makes a lot of people turned off by her.

She also used to make pop music, so stupid. Metal fans are skeptical of her opportunities. Are, though, that musicians appreciate her very much. I see a lot of people talking about how it influenced they are by this record and she has a creative level worthy of mass attention and what I mean by that is like we’re, seeing so many with creative directors now and we’re going to talk a lot More about that in a few articles from now – and she really really has a creative level of like whatever’s happening our team to make the stuff that she makes it’s like Madonna at her peak level.

Good content, like I am shocked by every article that she comes out with her threats, are, could be considered novelty if songs go in the wrong direction. You know this music borders on not being serious, and that is such a hard line to walk and the way she comments on music. Her personality is hard to age, and I don’t want to do that in a females can’t grow up, because that’s repulsive to me. What I mean by that is when you’re commenting on youth culture, eventually, you get too old like blink 182 and that’s a lot of what she’s doing is she’s talking about the youth and making a mockery of you know like a culture and stuff like that, so That you filled this out, how do you use it for your to-do list? I like to focus on the opportunities and threats.

First, since opportunities should guide what you’re working towards and since threats can potentially take down what you do, you have to make sure you act on them fast. It also helps to consider for your to-do list how planning up to your strengths can increase your chances to get these opportunities. You should also consider your weaknesses and take time to consider allocating time to fix them. Oftentimes, just stare at this list can get you to a more considered place on your to-do list, where you can be more effective in your progress, will dramatically improve just from this practice.

As the same goes work smarter, not harder. Secondly, this list should guide your image and the marketing decisions you make, whether it’s articles photo shoots or art, think about your strengths and weaknesses and how you play them up and make them more effective. Play up your strengths of doing things that conceal your weaknesses is crucial and makes everything you do better and more effective. Take the time to make a good list for this analysis and update it regularly.

I keep one above my desk for my own personal work at home, so I can always consider what I should be improving and what I should be focusing on. That’s it am I missing anything. Is there any way you would have done this? I need to know your questions and what no one else is telling you, since I want to answer them, so leave them in the comments. I hope you liked this article and if you did please like and subscribe and get notified for my future article, since I’m going to be breaking down the concepts in this article, along with tons of others, on promoting your music and how to make music.

Your more happy with as well, I have a Facebook group, that’s linked below, there’s only helpful information. No one try to sell you anything playlists or con-artists, only helpful information for musicians looking to be better themselves. If you want to learn more about me, make a record with me or check out any my books, podcasts or anything else. I do head to Jesse Canon comm or at Jesse Canon on any of the socials thanks for reading.

One last thing: if you liked this article, there’s two playlists here with tons more articles that you’ll probably enjoy ones about how you promote your music and the others about how you make songs you’re happy with. Otherwise, you can hit the subscribe button here and see you. The rest of my articles, thanks so much for reading

My favorite musician as of right now.

 

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Marketing Music Internationally

Now this article topic, pretty much came from a conversation that I was having with one of my clients. We’ve been running YouTube, ask for his music articles and, of course, I’ve been running one ad domestic, so I mean US and Canadian traffic and then one ad, that’s international, meaning countries that are outside the US and outside of Canada.

Now the question that he asked me or the problem that he kind of brought to my attention was: hey man. I see all these new fans coming in from Germany and Russia and Mexico and all of these places that I am NOT at. How does this benefit me as an artist, and is it something that we really need to be doing now? This is a question that I get from a lot of artists, mostly those who are not informed enough to realize the benefits of targeting your music to countries that are not u.

S. Or Canadian based. So I want to get into some of those things pretty much give you something to think about on international traffic versus domestic traffic, if you’re one of those artists that feels that way. Hopefully, you come out as article with a change perception and you start to push your music to people who are not just where you are, but before we’re getting out of that coming. Follow me on Instagram.

I make sure to put my hat name on the screen. Come talk to me. Come engagement. You can give me some article ideas, all of that good stuff. Now, with that being said, let’s get right into it now, keep in mind, as I go through this article, that when I say domestic traffic, I’m talking about traffic in the US and Canada, I tend to just lump those two together and when I say international traffic, I’m talking about traffic from countries that are outside the US and Canada.

So if you’re, an artist who does not live in the US, then unfortunately, this entire article may not apply to you same concepts of the plot. I would still recommend that you read it just in case. You live in another country to kind of fit some of these things as I’m talking about, but I am talking about US and Canadian traffic. When I say domestic and like I said everything else might say international, so the first reasoning that you as the artist should be looking at targeting yourself to international, is that it is exponentially cheaper and the reason I say this is because the US and Canada are Such hot beds for advertisements not just for music artists, but also from major corporations and businesses who are trying to sell products, and they are also using Facebook Ads, they are also using YouTube ads.

They are also using some of the similar things that you are using to put your music out there and if you know anything about marketing in general, you know that the more people that are in a space, the harder it is to occupy their space and the More expensive, it is to not only get into their space but to also push us up to the top of that space, and if I had to put this into something more practical, let’s look at like a YouTube ad, for example.

Right now, I can run as two countries that aren’t us-based and get on average about a half a penny. Two, a penny per view cost on a YouTube, if I’m not targeting, if I’m talking solely international countries, now that same ad running to the US and running to Canada, if it’s optimized right, we do on average, two to four cents of view, a sin of view. If it’s really good, but on average, two to four cents of view and that doesn’t sound like a lot but as you scale up, that literally becomes the difference between hundreds of dollars, thousands of dollars, tens of thousands of dollars and then hundreds of thousands of dollars.

Just that little fraction alone. So I say this to say if you’re an artist with a small budget and you’re in the phase of your career, where you’re more so data gathering right, you’re, trying to just see who likes it and collect as much data on the people that do like it. So you can make better decisions, then it doesn’t always make sense to go with domestic traffic, because you’re going to get less data at a more expensive cost and it’s going to have less of an impact than if you have ran into somewhere.

That was not the US or Canada base now keep in mind, as I go through this article that when I say domestic traffic, I’m talking about traffic in the US and Canada, I tend to just lump those two together and when I say international traffic, I’m talking About traffic from countries that are outside the US and Canada, so if you an artist who does not live in the US, then unfortunately, this entire article may not apply to you same concepts that apply.

I would still recommend you read it just in case you live in another to kind of fit some of these things I’m talking about, but I am talking about US and Canadian traffic. When I say domestic and, like I said everything else might say international. So the first reasoning that you as the artist should be looking at targeting yourself to international countries, is that it is exponentially cheaper and the reason I say this is because the US and Canada are such hot beds for advertisements not just for music artists, but also From major corporations and businesses who are trying to sell products – and they are also using Facebook Ads – they are also using YouTube ads.

That you’re also using some of the similar things that you are using to put your music out there. And if you know anything about marketing in general, you know that the more people that are in a space, the harder it is to occupy their space and the more expensive it is to not only get into that space, but to also push us up to the Top of that space and try to put this into something more practical, let’s look at like a YouTube ad, for example.

Right now I can run as two countries that aren’t us-based and get on average about a half a penny. Two, a penny per view cost on a YouTube ad, if I’m not targeting, if I’m targeting solely international countries, now that same ad running to the US and running to Canada, if it’s optimized right, we do on average, two to four cents of view. A cent of view, if it’s really good but on average, two to four cents of view and that doesn’t sound like a lot.

But as you scale up, that literally becomes the difference between hundreds of dollars. Thousands of dollars tens of thousands of dollars and then hundreds of thousands of dollars just that little fraction alone. So I say this to say if you’re an artist with a small budget and you’re in the phase of your career, where you’re more so data gathering right, you’re, trying to just see who likes it and collect as much data on the people that do like it.

So you can make better decisions, then it doesn’t always make sense to go with domestic traffic, because you’re going to get less data at a more expensive cost and it’s going to have less of an impact than if you have ran into somewhere. That was not the US or Canada base now. The second reason that I would say go out: the International traffic is one that I can’t like definitively prove like. I don’t have too much hard hard data to say like this is for sure, but I’ve seen it enough through the things I’ve done to like be able to run with it, and that is that, for the most part, seems like international fans tend to engage with The content and the music a lot more frequently now this may be because they’re not here they feel like.

Oh, this artist is in another country. I don’t really get to see them or you know they may never come here. So let me show them how much I love them so, hopefully, one day they will consider coming to this country on their tours. I try to make their way out here. I see all the time like my ass, that get ran to international countries. For the most part, on average tends to get higher engagements than the ads that I run to the US now.

I think a lot is also has to do with the music culture of the u.S. Like know, keep the 100, where our music snobs here we’re pretty particular with who we give our engagement in our comments and that likes to, especially on the music front right, like You’re, not just handing out, subscribes and likes to just any artist right like you have to really really love the artist where, on the other hand, when you hit some of these countries that are not you know, kind of so so over confident in their engagement ability.

As we are, they tend to just throw around likes and comments and be very opening underneath the content and let you know what they think I’ve seen a lot like, I said: there’s, no. I don’t have any like hard data or special reports to show you. It’s just something: I’ve noticed from the campaigns, I’ve run us-based and international base, and it’s even to the point where I tend to expect a higher conversion rate from my international ass on average.

Like I said on average, then from our US and Canadian based ass, it’s just like I said I can’t explain it, but I see it and it does happen now. The third reason that I think that you should talk in international traffic is that, at the end of the day, these are real people who spend real money. Going back to the story of the client that I was working on with the YouTube ass, who know made me think of this article.

That was one of the points he made. He was like Cory. If I have a fan in Mexico, how can I make money from that fan? If I can’t get to him, I’m like man, you got mercs right, you have a story, he or she can still buy a t-shirt and get it shipped to them, and you can still make money from that person now what I’ve noticed a lot from, like, I Said clients who are a US base that get into the whole thing of running after these different countries? It seems like they always look at it from a standpoint as if these people aren’t real, like they look at the numbers in there soon there, oh just because a hundred people from Mexico coming it, it must be fake, as if Mexico does not have a thriving Economic system, just like we have here in the US, it’s crazy above my mind, so when you’re looking at this data when you’re looking at these fans from these other countries, like I said at the end of the day, they have the same amount of buying power.

They have the same amount of you know: potential clout on the internet. They have the same amount of potential to spread your music as any fan that is sitting around you and, like I said, going back to point two about how much harder it seems like your international fans go for you. I would even argue that their buying power and their online cloud power is a little bit stronger than a US base. You know I can think of several artists who went out and they built themselves up in international markets thanks to the work that their teams put into building on these markets.

They took that money because, like I said just it’s all green at the end of the day, they took that money brought it back to the US and then used it to build themselves up domestically. I can think of, like I said, a lot of artists from 6-9 to earth gain to gid to baby rose lots of artists and their teams are taking that approach going international first, making some bread then coming back here and spending all of that money.

They’re going to have to spend some pop themselves off domestically now there are countries that you should stay away from in certain situations. For instance, if you’re running a Facebook ad, you want to stay away from India and Indonesia and Brazil, and even some African countries, because those places are notorious for having clique farms, which is a whole separate article in itself. Just know you don’t want to target those places with YouTube.

It’s a little bit different um. There are places that you may want to stay away from, not necessarily because they’re doing like sketchy themes, but because you have to consider the buying power of the people that you’re targeting meaning, if you’re, targeting something like a third world country. Then, yes, you may get a lot of cheap views per you know whatever your cost is, but then you have to consider the quality of the people that you’re targeting are these people, people that are going to buy your music stream? Your music buy a hoodie buy tickets to your show, you have to think about all this stuff when targeting international countries.

Now, luckily, for you guys, I have a list of good introduce it to target and you can check it out in the link below for a dollar ninety-nine. Actually, now I’m just playing, I got you, I’m going to read the list off to you now these countries are high-quality countries, because they’re pretty much countries that are like the top music consumers out of every other country, so United Kingdom, Australia, New Zealand, Ireland, Norway, Sweden, Switzerland, Austria, Germany, Japan, France, Belgium, Netherlands, Italy, Brazil, South Korea and Canada, but kind of that goes back to domestic, don’t say: I’ve never done anything for you, so those are high-quality countries that you can target with your Facebook ads, which are YouTube ads and just in Your overall marketing strategy – you can go into it, knowing that you’re safely, targeting the space that, if you actually build up a substantial fan base there, you can actually do something with it.

You start to make a viable career out of everything. Now I would love to hear what you guys think in the comment section below have you ran certain ads or promotions to international countries? How did it work out for you? How has it worked out for you against 2007 promotions to here in the US or in Canada, like I said, drop that in the comment section below? Let everybody see what’s up, let them know I’m not shipping here right, like I’m, not I’m not losing my mind when I think this stuff outside of that, if you feel like you learned anything today, please like and share this article hit those post notifications as well As I wouldn’t want you guys to miss anything once again, my name is Corey and I see y’all next time.

My favorite musician as of right now.

 

Categories
Online Marketing

TikTok Music Promotion Results And Platform Comparisons | How To Use To For Music Marketing

I really don’t understand this thing. I decided to go ahead and do a free training using real campaigns and I’m going to go through some real results, but also explaining it in a way that if you get tick-tock in this way, it will be a game-changer for you with your music. I promise not only that, no matter what type of music you have and no matter what age and you’ll see why.

So, let’s start here Muse, seven hundred and thirty, four thousand nine hundred views on this particular campaign. Twenty seven thousand eight hundred and ninety nine likes two thousand six hundred and sixty one shares and eighty-seven articles have been generated from this campaign. Now, let’s look at the finer details, though, because this is where it becomes more important for those views than views came out at point: zero, zero, one, one, five cents per view: that’s a fraction of a penny, twenty seven that will the same thing for the likes Shares were thirty, one cents per share and articles came in at nine dollars and seventy seven cents per article now you might not have Rannoch tick tock campaign, so I want to ask you in general: do you feel like these are good results for anything they’re? Not the worst results in the world I’ll tell you that, but they are the worst results that I’ve ever gotten on tick tock.

This was a situation where the artist had some business issues in the back end where the campaign didn’t even come to fruition like it was supposed to it had to halt mid campaign. But we still got these results and I’m going to go through the rest of results before I talk about some more aspects of tic TOCs, so check this out right here that same campaign just market it on tick, tock got some streams.

They’ve got about 1700 streams and those streams came out at 49 cents per stream industry average, and you have a really good play on this broker: you’re, probably going to see around two to four cents per stream. This was at 49 cents, but remember this is over time we just marketed on tick-tock and it bled over to here same thing for YouTube about about 1800 views on the YouTube article 47 cents per view.

You can get lower. You can get better than on YouTube. If you are dangerous enough, you learn it well enough. It’s easy to get 1 to 5 cents per view on YouTube. Of course you got. You know, fractions of a penny views that you can get on YouTube as well. If you really know what you’re doing, but let’s stick stick with an average of what most people are going to get one to five cents, all right 47 cents per view higher than that? That’s what this campaign got.

But again this is overtime. This is extra now, with that being said, a campaign. That’s currently running right now, point to one six well, two point: one cents per view is what it’s getting per stream on: Spotify, that’s right in the pocket of an industry average, and this is about 50,000 views that this campaign is gotten. Probably you know it’s still going it’s still going on. I just talked about it talk to the people earlier today.

So that’s still going remember this one only got 1,700 streams. This one at point, zero to one one. A fraction of a penny is at fifty thousand streams and still going on Spotify just from being marketed on tik-tok. Now we look at the YouTube results. It’s about 15,000 views in on the YouTube article that came from tick tock now the average well get remember. We said went to five cents if you’re pretty solid.

The average, for that particular campaign is about that’s a zero five. Seven. You probably can’t even see that so it’s about five point, seven cents right per view on that campaign. So that’s on the top end. If you were running but remember this, is it ad on YouTube? This is come over from tick-tock. Lo and behold, it’s about 10 million views on tick-tock right now, thousands of articles being created to it so you’re talking about four.

What this artist has done. The first campaign, by the way, when we talk about it being the worst campaign, it hasn’t it’s not even a thousand dollars spent on that campaign. Isn’t it’s not that much money that’s been spent and it got the results it did. This is somewhere a little around neck, but it’s some very good results, so maybe double the money, but you have far more results because we were able to keep running it and run with the strategy that we planned for – and this is what I love about – tick Tock you run in one place and get all of these results that get pushed in all these other areas right where traditionally, you might run something on Instagram and it stays on Instagram or it might be a programmatic ad, where you’re running it on Instagram and you’re.

Pushing the Spotify, so you see the results there or you’re running on YouTube and you push it there or it’s just one platform. That’s really seeing prime results a lot of times and a lot of people’s campaigns, but this is one campaign. That’s having people go to all other aspects because of something on tik-tok that I like to call transfer ability that has to be kept in mind. Whenever we consider any type of campaign, people will discover your tick-tock and they will happily go find your music, because up until now, there had it even been other direct link to select on Tik Tok.

For a long time, people hadn’t even been able to put a link in their bio when it comes to tick tock, so people could go directly to the music. So this isn’t people even saying hey. You go check out the link in my bio with the call-to-action. This is people literally hearing a song and then going to find it. Google searching in YouTube, searching it so 50,000 streams based on that behavior. Not go.

I’m pushing you over here. This is oh. I hear it whoa. What’s that song and that’s what we’re seeing again and again and again on tick-tock. Can you look at Instagram? We already know those prices have gone up: you’re not going to pay $ 100 $ 100 per 10,000 followers for an influencer, because we know it’s not worth that anymore. Right $ 100 per 10,000 followers means you’re paying $ 1,000. Just someone who has a hundred thousand followers and stop and think and tell me if you think, that’s worth it on tick, tock, I’m not on Instagram today.

I don’t think it is. As a matter of fact, I know for a fact. Many of those influencers know that it’s not they’re trying to hold on as much as they can, but so many of them have come down since I’ve been working with them because they already know and understand that there’s more competition in these other spaces they’re trying to Maintain if they can, but a lot of them have come down because they know it’s not worth it.

Instagram is suppressing traffic. So, to really understand, though, here’s something to consider when we look at tick tock right. This is how the content flows through tick, tock. There’s four buckets that you can look at content always starts in bucket number one. It’s shown to a small audience. It gets stressed test for a period of time and I can go deeper into the algorithm in another article, but just understand that is here for about two hours and it starts to move throughout the platform and it stops on level three for about four days.

Actually, you understand that when you start to get into tick-tock and see how the content flows as well, but if you need to make it there once you make it to each level, it’s shown to more and more people, so these levels also coordinate with the size Of the box you’re being shown to a small bucket, let’s say maybe 2,000 people and then you’re being shown to maybe 20,000 people think you’re being shown to 200,000 people, think you’re being shown to two million people and beyond right.

That’s how the flow of the content works, but outside of the transferability, which is one of the most important factors of tick-tock. When it comes to an artist. People are looking for your music they’re hearing your music and then they’re actively going to look for it, because this platform works like promo daily. Every single article is promo, except people are giving you permission to show it to them.

That’s um, marketers dream. The other thing is viral loops, so because of how this works, the way the platform is built. If you drop a article right, then it’ll go through these levels and your article might make it to level 2. Somebody sees that article and they decide I’m going to create a article, and this person could be better. You then creating articles. In matter of fact, they might actually have a lot more followers and be a strong content creator, so they might do it and then it’ll take it to level 3.

Multiple people see their article and then they might do it. Let’s say 5 people see their article and one person stops on level 2. Two people stop on level three and then four four of them make it. No that’s wrong, math to people who make it to level four alright. So now you have people being planted as seeds on different levels, all coming from one article, all right, so you drop a article that article creates other articles and being dope that article inspires other people to make articles, and next thing you know you’re entering into this Viral loop right so now it’s marketing for itself.

In the same way, we think about passive income and people say I want my money to work for myself on tic-tock. Your content is working for itself. It’s a little soldier that gets other pieces of creators and content out there to create for it and then, when they create. That brings back more content that gets created and it continues this loop. While your article is working for you, you can continue to make strategic moves to boost that content as well.

So that’s one of the biggest beauties we have the transferability of content on tick, tock and then also the viral loops being built in and just to actually drive that point through. Let me pull this something right here, so that first campaign the worst campaign that I talked about 87 articles generated. We only created four articles for this campaign, so 83 of those articles all came because of that viral concept, that’s ingrained into tick-tock.

There were other people who saw those articles and said I want to create articles off of it, which allowed our cost per article to come down to nine dollars and 77 cents. As a matter of fact, remember I mentioned this is that worst campaign that I’ve ever had run on tik tok, that artist was actually extremely delighted from the results and what based on what they had to pay any results. They saw somewhere else and they wanted to do more and more work, hopefully after they finished figuring out all the back end business troubles that are going on right now.

We because we know what it could have been and it could have gotten closer to those other campaigns that we run. We were kind of sad about it. We were highly disappointed, especially with that song and another thing about that particular song. It had zero bass in it, zero, so the type of music that you think blows up on tick-tock, it’s not just high-end, energetic hip-hop. It’s not just super poppy songs that song.

I don’t even know what to call it. Honestly, it’s pretty slow. It’s not even our abhi song, it’s some kind of mid alternative, modern, whatever you want to call it right, but it’s it’s an interesting type of sound and it still is taking off in its own with those little pushes that we put behind it EDM. I see that blow up on Tik Tok, all the time country plenty of traction on tick-tock. It doesn’t matter your type of genre and it doesn’t really matter your age, because it’s about the music itself, if you run and understand how to push the campaigns in the proper way right, people are hearing the music and going to find the music before they even Think about who they see in it like who the actual artist is.

That’s after the fact, as a matter of fact, there’s there’s some I’ve seen some instances where people have been highly surprised to find out who the artist is, how they actually look and all that after they hear the music and become fans of the music is so, But that’s what you want right! You want followers based off the merit of your music. First, that’s what so many artists are looking for tick.

Tock of is that, in a way that a lot of these other platforms aren’t necessarily affording all right, it’s more Spotify. In many ways than it is Instagram because people are truly discovering music or in tik-tok that’s another conversation for another day, but just understand that this should be enough to give you an idea that you don’t have an excuse on age. You don’t have an excuse on your type of music, because all of that stuff is there.

Alright, Gary Vee is talking about it, a lot, because it’s a very real thing. You hear a lot of people talking about it, because it’s a very real thing from using results, and so much of the industry, I’m in meetings all the time. These people are coming right. These people are coming and the prices are going to triple at minimum. For a lot of these influencers and a lot of these other types of campaigns that you might be looking to run on tic toc, because they’re going to bring the money, you need to make sure that you get in before the prices rise.

Particularly if budget is a constraint for you, so if you want to make sure you understand tick-tock and you want to get onboard as quickly as possible on how you specifically can benefit as an artist, because there’s a lot of content and ideas for just creatives. In general, but how you can benefit for music then check out our free training. It’s at tic, toc, music, promo calm, and you will reap a lot of benefits from not having to go through figuring out tic toc.

It’s a completely different platform so get on there. Utilize the information and put it to work because tic toc is a game changer and I’ve yet to see a social media platform that impacts an artist music directly like this get on while it’s sweet, because it won’t always be this easy, tic, toc, music, promo dot-com. We have an entire free training and for those of you who want to share this article with your friends, you can check it out on the brand man page I’ll, make sure it gets posted on the brandman page on YouTube.

That’s it

My favorite musician as of right now.