These are considered at a plant is made to play off what an artist needs to do to accentuate these strengths and diminish their weaknesses. In this episode, I’m going to teach you the techniques, the artists you love, used to decide their next moves.
Hi, I’m Jesse cannon. This is muse formation, and today I’m in Millerton New York at bear tracks, studio and just taking a minute to talk about this. So if you’ve readed this blog before you know, I have more than a bit of disdain for startup bro culture, but with that said, when you’re right, you’re right, there’s always things to be learned from even the biggest douchebags in the world. It’s started playing.
There’s this thing called a SWOT analysis. Now we’re not trying to hit flies with something and analyze it. That was horrible. You do this analysis in order to get a grasp on who you are and what your to-do list should be, as well as figuring out what your next marketing move should be. So SWOT stands for strengths, weaknesses, opportunities and threats. This gives a wide span of knowledge about who you are and what you should do and can really guide your each and every move.
I talked to so many artists and oftentimes. They feel like they’re walking in the dark and just seeing what sticks by throwing it against the wall and really are just guessing at what they’re going to do next for their content and going with the first idea that comes to them. Instead of making calculated and informed decisions that can really help make their music resonate better, this analysis will teach you exactly what you should be doing at all times and guide numerous parts of what you do.
Ok, so let’s get into this. So the essence SWOT is 4 strengths for this list. We’re going to list everything you do well. This could be that you have a charismatic frontwoman, great songs, attractive people in the group. Whatever your strengths are, let’s get them down here and feel free to even go down to the minutia. We want to get everything you have going for you on this list. Then we get to the W, which is weaknesses here.
We want to put everything you need to improve. It should be being worked on regularly. This could be that your drummer sucks you’re, a bunch of slobs. You have no money or that your music is generic, since you still haven’t found your voice, yet that’s all fine. Be honest with yourself opportunities is the openness. This could be that your dad owns that empty. Where that you can film cool articles in and put sets in, you know someone in licensing and you may get opportunities there.
If you make more licensable music or your guitarist is so good that you can get on a bunch of guitar YouTube blogs to promote your music, the T stands for threats, which are things you need to take care of before something bad happens. This could be everything from unpaid tickets that may get your van towed away, that your drummer’s going to have a kid and not be able to play shows for a while. Yes, I just called a kid a threat.
I had a really bad train ride up here with a crying kid behind me, so I’m taking a little revenge or that you haven’t released music in 9 months and you’re losing monthly listeners. So let’s get this filled out for yourself to give you some inspiration. Here’s examples of three different artists and how I would fill out their SWOT analysis if I was on their team okay, so I have to do these four groups.
I know really well because, in order to do these analysis, you have to know what the intricacies of each group, so, of course I chose my favorite group, the 1975 first, because who woulda thunk it so there’s strikes charismatic frontman he’s amazing. They use a lot of their articles to play up how much personality has and have him do all sorts of different things, because he’s capable of doing a ton and he’s an incredible performer.
They have I’d ever our sounds, so they get introduced to lots of different people on playlists because they get to be on so many different types of playlists regularly. Since, when you make songs in different genres, you can get on those and that’s helped to bolster their fanbase immensely. They have a diverse fanbase in that it appeals to everybody whether it’s normal looking people on to weird queer, kids, art, kids, even a girl on a job in the to time article, and they really bring this out and show their fans a lot because they want People to know that they’re included here, the singer is also probably the most intelligent pop star in the mainstream when talking about politics in society, so they do tons and tons of interviews which helps spread their message and they know this and take advantage of it.
Their weaknesses are also the same that many people are repulsed to by this about him and they think that he’s, you know, woke trolling and things like that for publicity and they also just turned off. I can remember going home on Christmas after they had played Sarah at live, and my father’s friends were repulsed by him. They have a diverse, and that also turns a lot of fans off. I end up deleting from my playlist of the records the gospel songs of the jazz songs, because I don’t like when they do that and Watts people don’t like that about them.
Their opportunities are that they have or about to have potentially to album of the year. Albums and critic circles and that can exponentially propel you when you’ve had two records. That really are this solid. Their threats are, the singer is a former heroin addict and that can go sideways at a time and they have insanely high expectations for the next record ends. Very hard when you’ve made a record that everybody called the album of the year to follow it up.
Next, we have my fav hundred decks. Their strengths are unique and shocking sound. When you listen that that record, I often tell people if they listen to it. You can’t just listen to one song. You have to listen to seven of them at least to understand how insane this record is because it’s just so all over the place. They have a unique look and personality that don’t look like any other group out right now, which always makes for people wanting to do photoshoots with you.
Other musicians, love them and they’re highly influential in the mainstream right now, every pop stars talking about how that’s the record, that’s influencing them. The weaknesses are many for people find them too silly, since they’re pretty silly and their diversity sound yet again turns fans off their sound. It goes all over the map. There are opportunities or they’re poised to be a huge act with the next record is seemingly it will be handed to them as long as they make a good record lots of keys to lots of opportunities in Dylan Brady that one of the producers in the group Produces many huge pop acts like Charli XCX, so they have a very good opportunity to widen their appeal with that their threats are they only have a dozen songs, so it’s hard for people to get addicted to a band.
That only has one real release and they also have insanely high expectations for their next record. Next, I’m going to talk about one of my new favorite artists poppy puppy’s strengths are: she has unique innovative production on her songs, her songs, truly just jaw drop on this latest record. I disagreed that you can’t believe how they got. Some of these sounds and how interesting the song structures are.
She’s a unique looking personality she’s been making some of the most interesting articles that people were talking about long before she found her voice. They would just talk about how crazy her articles are in the look of them and you know, she’s a very attractive person, and that helps no matter who you are weaknesses, metal fans, hate diversity and sound. They don’t like when you bring other genres in they’re, a closed-minded Bunch, so it makes a lot of people turned off by her.
She also used to make pop music, so stupid. Metal fans are skeptical of her opportunities. Are, though, that musicians appreciate her very much. I see a lot of people talking about how it influenced they are by this record and she has a creative level worthy of mass attention and what I mean by that is like we’re, seeing so many with creative directors now and we’re going to talk a lot More about that in a few articles from now – and she really really has a creative level of like whatever’s happening our team to make the stuff that she makes it’s like Madonna at her peak level.
Good content, like I am shocked by every article that she comes out with her threats, are, could be considered novelty if songs go in the wrong direction. You know this music borders on not being serious, and that is such a hard line to walk and the way she comments on music. Her personality is hard to age, and I don’t want to do that in a females can’t grow up, because that’s repulsive to me. What I mean by that is when you’re commenting on youth culture, eventually, you get too old like blink 182 and that’s a lot of what she’s doing is she’s talking about the youth and making a mockery of you know like a culture and stuff like that, so That you filled this out, how do you use it for your to-do list? I like to focus on the opportunities and threats.
First, since opportunities should guide what you’re working towards and since threats can potentially take down what you do, you have to make sure you act on them fast. It also helps to consider for your to-do list how planning up to your strengths can increase your chances to get these opportunities. You should also consider your weaknesses and take time to consider allocating time to fix them. Oftentimes, just stare at this list can get you to a more considered place on your to-do list, where you can be more effective in your progress, will dramatically improve just from this practice.
As the same goes work smarter, not harder. Secondly, this list should guide your image and the marketing decisions you make, whether it’s articles photo shoots or art, think about your strengths and weaknesses and how you play them up and make them more effective. Play up your strengths of doing things that conceal your weaknesses is crucial and makes everything you do better and more effective. Take the time to make a good list for this analysis and update it regularly.
I keep one above my desk for my own personal work at home, so I can always consider what I should be improving and what I should be focusing on. That’s it am I missing anything. Is there any way you would have done this? I need to know your questions and what no one else is telling you, since I want to answer them, so leave them in the comments. I hope you liked this article and if you did please like and subscribe and get notified for my future article, since I’m going to be breaking down the concepts in this article, along with tons of others, on promoting your music and how to make music.
Your more happy with as well, I have a Facebook group, that’s linked below, there’s only helpful information. No one try to sell you anything playlists or con-artists, only helpful information for musicians looking to be better themselves. If you want to learn more about me, make a record with me or check out any my books, podcasts or anything else. I do head to Jesse Canon comm or at Jesse Canon on any of the socials thanks for reading.
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My favorite musician as of right now.