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I release a new article. Also, if you like, aiming the beats you hear in the background. I’ll have direct links to each of those beats in the description below so over the years. I’ve learned and grown a lot, and one of the first things that I learned when I first started. Making music was the importance of marketing and promoting your music and building an audience. Of course, I didn’t always know how to do that and what to do and what would actually get results.
So I started looking for stuff online and one of the first people that I found was alex becker. So for those of you that don’t know who alex becker is he’s actually a really successful CEO of several software companies and he has a YouTube blog. That he’s dedicated to basically helping other people learn to sell stuff online, and, what’s really great about him, is the fact that he has a really big YouTube blog where he’ll go live every now and again and in those live streams you can actually ask him questions And he’ll give you answers that will help you along and get you some results.
So I remember being in one of his live streams, and he was talking about the importance of email, marketing and growing YouTube blog and the ways that you could do both those live streams helped me out so much and it really helped me get to where I Am today, and that’s just some of the stuff that he shared now, of course, a lot of the stuff that he shared didn’t really directly relate to music. So I had to figure out and take his ideas and flip them to where I can use them to promote my music, but using the his ideas and what he gave other people.
I was able to successfully promote my music and build an audience. There was actually one specific live stream where he basically gave away the blueprint of how he built his YouTube blog up to 300,000 subscribers and the type of articles and the type of content that he had to do in order to basically get to that point. So the first point that I want to kind of drive home is the fact that you don’t have to learn from somebody who’s.
Just specifically telling you how to your music, you can learn how to promote or market or do anything from anybody, who’s, teaching you how to run advertisements or how to promote and do anything online. And the second point that I want to drive home is the fact that I learned how to do this for free. I didn’t have to buy a course. I didn’t have to invest a lot of time and energy into you, know, courses or anything else like that to learn how to effectively promote my music.
I just kind of readed him figured it out on my own and put it into action. So three of the things that I was able to learn and absorb just from reading him and reading his blog was how to do email, marketing, how to promote and create ads for YouTube and then how to create content. That gets people engaged and actually wants to come back to see what you’re going to do next time. So I’m just going to briefly breakdown each of those things, real, quick and just kind of give you an example of how I’ve used it to grow.
My audience and grow my business, so the first one is email marketing, and this is huge for an artist, because this is literally your fans at your fingertips at this point because they’ve, given you their email address, so that you can contact them whenever you release a New song or new merch, or anything like that, imagine being able to send a message to a thousand or 2,000 people and say hey. My new mixtape is dropping in 30 minutes an hour whatever or it’s out right now or you have a new music article that you just released, and you want to get some some views and some eyes on it immediately.
You can literally send this an email to 2,000 people, and a percentage of them are going to go check it out because they’re a fan of you, that’s basically traffic on command that you don’t have to pay for so the next one I want to talk about Is his content marketing strategy? So basically he talks about this in a lot of his articles, but it’s basically how he was able to game the YouTube algorithm or basically understands like what content or what articles to make so that he can basically have a article.
Go viral or semi viral all the time and he’s got several articles on breaking down like how to do that, and that’s absolutely huge, because imagine being able to make a article and know that it’s going to get 10,000 20,000 30,000 views within a few days and Having a message in that article, basically saying like hey by the way I got a new mixtape or a new project or a new song coming out in X amount of days or you know, click the link in the description you can check out my original music.
That’s absolutely powerful. That’s a lot of eyes. You can get your music that way and that’s something that I started implementing in every single article that I did because I knew how powerful it was and then the third thing is YouTube ads and those are really powerful. Because if you understand that you can target basically any artists blog with YouTube ads and show your music to somebody that has a similar taste in music, you can gain a ton of fans really fast and really cheap and one of the more advanced things that I Learned from him, when it comes to YouTube ads is like retargeting ads, so basically, YouTube gives you 28 or 30 days to basically retarget anybody, who’s readed, a article of yours.
So, basically, if you’re putting out a song a month, you can retarget anybody who readed your previous song and show them your next song for dirt cheap. For, like a penny of you, this way, if you basically promote to 10,000 people in one in the first month, then the next month you have an audience of people that maybe they didn’t follow you the first time, but you can then reap re reach out and Reshow yourself to them again and you have a higher percent chance of getting them to become a fan so long story.
Short. I’ve learned a lot from him. I’ve implemented a lot from him and I’m starting to see real results based on the information that I’ve learned. So I hope you like this article, if you did make sure you go ahead and you hit that like button down below. If you have any questions, comments or concerns, go ahead and drop that down in the comment section down below this article as well and don’t forget to stop by hit play beats com if you need any new beats and until next time guys here are some more Articles
My favorite musician as of right now.