Online Marketing

Seemingly Obvious Mistakes Made By Artists

Bothering me, you know a lot of artists when they are oh, I noticed because you know how to show coming up, and I have artists sending me stuff and if you call yourself an artist right, I would need you to have recent music. I have artists right now that send me stuff from 2016 right and I’m like and you’re saying that your artists right now so there there ain’t, no way that you don’t have up-to-date music.

So for all of you guys and now I’m not saying that sounds great though so, is it like this because it sounds so or just the fact that it was created back then the fact that first of all, I feel like sometimes a lot of times. Music gets dated, so you can hear a song and the beat the vibe it feels like something from years ago. You know I mean, and with this show in particular, I have multiple artists sending me stuff.

Now I have requirements like. I need you to have a article all of this, so all of it looked oh, you know I mean like all of it. Look, oh and I’m like. What do you have this right now? Are you? Are you still an artist, or are you just so it’s like if you’re a person and you’re reaching out to people because you’re trying to get placements you’re trying to get booked for things like people want to see? What have you done recently? You know what have you done for me lately, what have you done lately if you try to get booked for shows you can and you you can’t send me anything.

That’s up to date. That kind of tells me as a booking agent as a promoter like if you don’t even got another reason that tells me you probably don’t even got no fans right now or you don’t have nobody moving for you. It’s just like a bad look man. So it’s like first of all, artists should be recording or producing music on a regular basis. Now, there’s no like: oh, you need to bust down the song once a week or release the song once a month, but you definitely should recording and creating music.

If this is what you do for a living on a continuous basis, you know exam. So it’s like. If you are artisan, you don’t really have anything new. Maybe your thing right now is to get a project together, create some new music get your your imagery together. Get your presence together. Maybe you are trying to go through a rebranding phase and maybe that’s one reason why you kind of took them on it off but, like you, got ta hit people with some stuff with right now and it starts like sending all of those old super old music That sounds outdated.

The visuals look outdated, you know in the article you had brains and now you got a cut like brain man Shawn. You know, I mean you, you send me pictures. Well, you have locks, and now you got a low cut, like everything has to translate with who you are right now, because if you want people to promote you as who you are like and we’re putting out flyers and we’re putting our content and then people were Seeing like people that look too different like to different people and don’t correlate like I don’t go together, so we need to update everything.

You need new music. Now is the time to start working on something new get some fresh sounds. You know, get everything. That’s that’s new. I can say, as like two artists. What you’re hearing right now is the type of person you want to do business with, because the people who don’t care about those things, the quality of their show or whatever they’re doing in the other spaces, is going to be on the same level.

So they’re not carrying and holding you to those standards. Yes, you can say: oh I got in, but now you can also expect those low standards to be in the other aspect. So it’s actually not worth being a part of that thing in the first place. So you want the people that you do business with, to hold people to those type of standards to have barriers to the level of quality of artists and other people.

They do business with, because I’ve definitely been do that, especially when I was doing my festival. That’s my big biggest experiences with artists and things like that, so one, even if the music doesn’t sound, outdated and isn’t whack, you have the idea just from a business standpoint. Am I trying to put an artist out there and promote an artist that isn’t active right? They’re not committed in they’re, not you know, constantly working towards their career because it’s like yeah, I believe in you, but I’m not sure manager trying to build you up right.

So I want like my incentive is to have an artist – that’s dope right now and for that artist to continue to be dope and in large in their platform, because now I’m associated with that. That’s how the people who are throwing events with doing certain things are going. I want to be thinking so it’s in your best interest or in their best interest to work with people who are currently active, currently grinding and doing work without them, because now I can add my sauce on to it and then, if people really see me doing That stuff they’ll add something extra or they’re, really old man.

This artist is dope and I think this artist is going somewhere. I see the momentum, let me get him on cuz. I want to let everybody know about him and I want them to know that I was the one that told them about me, but you have to put yourself in a position to look like that, because then people will start coming to you more or doors. I’m opening for you a lot faster right and from us like a fan standpoint like if you, if somebody hears a song right, I just hear a song, but now I want to look you up.

So I go. Look you up on YouTube. People look at dates. I know I do like I look at like when was this article posted? You know I mean, and it didn’t article especially yeah right and it’s fun – to follow us right on Spotify, but I feel like a lot of people I know mean personally, I think when I listen to something new, I’m always trying to find the visuals, because me, I’m just activated visually like I like to see something.

You know. Sometimes you read articles and it makes you like a song more because you’ve seen some type of visual to it and it kind of like engage with you. It’s like reeled, you in versus you just hearing it. You know, I’m saying so like a lot of people will go and start to look you up and I’m one of those people like. I go to YouTube because I want to see like what your visuals look like, especially when I hear our artist and I don’t know who this person is like.

I want to see what you look like. You know I mean so I’ll, go to youtube and search for some type of article, and I always look at the date like in this article. It’s like is this a recent artists? Oh, what does it mean to you like if it’s, if it’s old and I can’t find anything, that’s recent – it makes me feel like I’m wasting my time, oh and, and you can’t right – and I can’t find something – recent I’m just like okay.

Well, maybe this artists not even doing music, no more so like. What’s the point you know, Danny or Dobie could have went somewhere to do something but yeah, but you got me all exile, all hot and bothered you know and then just let me down, I’m unfinished! You got ta come with the package and you should want to cause – I don’t know whatever, but it’s like yo before you, it’s like yo. A lot of your artists are constantly reaching out to people to to like put you on and do this and do that and then they’re asking you like.

Okay, send me what you got send me pictures send me there simulate and it’s like you just don’t have nothing recent, so it makes people feel like they’re wasting their time you’re trying to put into you. You know I mean when you don’t even clear. It looks like you’re not putting it to yourself so nah why’d. You say I still always go back to these artists who rejected him for your show, and I was like bro, you don’t have anything right.

Like literally, I could tell you what the artist looks. I’m looking this Instagram, I couldn’t find music, he really had nothing and then this artist had the nerve to get mad and say: look man, you don’t know what you’re missing out on. I was going to debut my music at your event, you think I’m a risk. My credibility, all right, I have no idea about so I I don’t understand how artists put themselves in that position to to think of themselves.

I get the having to build up confidence and that becomes a part of the game, sometimes, but the level of the goal that some of these people have like. As far as not understanding the other side of the business and the value that you need to be. Bringing not just the fans but to these to the other people, what what matters to them right, the more you can put yourself into the state of the person you’re doing business with understanding their business model and just what matters to them, the more you can make It easy for yourself to be a value to them into just just create a relationship that actually gives an impact.

My favorite musician as of right now.


Online Marketing

How Spotify’s Playlist Changes Affect Music Artists

The listen account from the discovered on playlists on desktop, which I think is a very disappointing thing to close out yeah there’s. So many interesting arguments I hear about this. What is your respect so from one perspective I can understand you know it was. You know supposed to be like knowing reuse it so much, maybe because all season on mobile, but and also their thinking is probably going to stop like the defect playlists so much.

But I actually think that by taking away this, you lose transparency. So if I’m looking at, if I’m trying to picture a playlist, not a smaller playlist, not going to see smaller artists, I know that that place program and come up on their profile and if the analysis is not correlating to the actual number of followers, then I Know it’s not a good play list. I won’t have that option anymore, to check all right and that’s the interesting thing man, because it’s all about who are you trying to serve at the end of the day? All right, we can say hey this platform is for consumers is not necessarily for artists.

In that way, we use artists to serve consumers, but it’s not necessarily for artists, so it does make things interesting right, because you want to please artists, to the extent that you can serve to the consumers, but at the end of the day it doesn’t they they Try to is Lowe’s politic things where you use an argument that sounds like you’re doing good, really to also take more control over the platform and eliminate some of your competition, because the third-party playlist, you know a real thing right there useful, but you take away from Buddy utility, a from the artist like you say, like it, makes a lot harder to understand.

How do I take advantage of this playlist? Which ones do I want to get on, and I know they say that it’s it helps more so with making sure that people are focused on the quality of playlists and – and you know not gaming numbers and things of that nature, but really it just makes it Yeah, I don’t really find a world where it’s actually better for anybody. No it’s annoying so see, doesn’t make any difference at all to bigger eyes, because obviously those are going to be big, but for independent artists and smaller artists.

It’s a big difference, especially as a lot of artists were tweeting out that it’s um there’s a really valuable free marketing tool and there aren’t many of those around they’re, actually free notice. What everyone yeah yeah. I mean to me, though, at the end of the day I go and overthink it because look if you see you can still see the type of playlists that certain artists on off huh, so you can still reach out to a playlist of the artists you’re.

Listening to and things like, that’s one route right. If I’m, if I’m listening to artists I’ll go to similar artists, I can see what playlist your music has been picked up for, so I’ll just go reach out to those playlist and make sense. You know you can tell still in its own by Spotify or not so, there’s still that path of kind of understanding, the quality of a playlist, which is more how you want to be looking at playlists anyway, but there’s still paths to get there.

And then you can utilize other sites like chart metric, do maybe you’re paying. For you know the professional premium account to start to get an, I feel of which of these you’ve pretty much see the exact same stats or everything in their spot of expires. Take an more orange arm measure, so that’s still there you just have to get some more money. Is that can import things for this side that usually you’ve go on the desktop on Spotify and you go on the ice profile and you would see the five top players there on you’ll no longer have to see the listeners account used to be able to see The playlist, and also this doesn’t impact Spotify thrice at all.

You’d, never see all the place you’re on yourself on your own account doesn’t affect that. You ever see what place you’re on and how many listeners listening to your music, it’s just on the front end for you know the general consumer, general user. You can access it yeah. I mean in that vein. I might actually flip. I mean I I can at least understand in that instance cuz. I they’re trying to say that they don’t want people to follow a playlist based off of social proof.

They want people to follow a playlist based off of whether they like the playlist. Is that what they’re trying to say? Well, maybe – but it doesn’t go far enough because to do that they would remove the followers count from the playlists altogether. Wouldn’t they they’re going to do that? Well, you’re saying the consumer wouldn’t see the playlist, though right they have to see the place. You just can’t see the number of listened to Scott on what I’ve talked about playlists.

Well, that’s what I’m saying they. They won’t see the path, but your argument is that it wouldn’t just be that the consumers can’t see the follower account. You think that if they really care they wouldn’t let anybody feel the follower account yeah. I think so, because obviously they’ve also you can everyone can see the moment I can see the number of other players has got. What you want to know is how people actually listen to that playlist and removing this takes that away to some extent it’s just a list of listeners that are more important than the followers engaged.

I don’t. I actually did. I disagree with that because I think that is a consumer yeah. They should be focused on whether they like it or whether they like a playlist, I’m not nothing more than yeah yeah yeah so but on the back end, there is still utility. If I have a playlist, I’m going to be able to know how many people are following my playlist cuz, I can judge other metrics there’s a lot of reasons for me to understand that.

So I wouldn’t say I don’t know I just like anything. Alright, there’s a lot of websites that don’t allow you having to have an insight on the front end, because it’s not tuned and user experience that allows you to see a lot more deeper into it on the back end, because there’s all these functions to it. So yeah, the other point I made on my newsletter was that oh, my ladies was just on desktop. It wasn’t on mobile apps, which the main way that’s what files used anyway, therefore, will it make much of a difference that part yeah? That part brings things into question like what are you doing or why are you going if you, you know, why are you going to buy this way? Cuz, as you said, is he’s mostly on mobile.

So, what’s the point of just doing your own one or not or not, the other, I guess we have to wait to see fit for this one, but if there’s just a sign of things to come, we’re always going to find on a different way around to Do whatever we need to do?

My favorite musician as of right now.