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Online Marketing

Why SoundCloud WON’T Die!!!

That’s the Homer anyway yeah artists like the leads and gives condolences if it sounds loud, our sixty underneath in get it’s great. So many other artists making comments.

But what I want to get across in this article is the fact that I do not believe SoundCloud is going to die, and I want to talk about how we should say about this situation so far. We got to think about why people even believe this earlier. This year, SoundCloud actually reported that they lost fifty two million dollars in 2015. It was kind of arming for a company that raised over under ninety million dollars and is ten years old.

They tried to frame it infamous people that don’t bad days or behind them. Until this week, when SoundCloud reported a 40 percent lay off that’s a lot of people, just gone no job now, there’s a more specific rumor that they only have enough money to get them to queue for basically they’re earning more money than they are speaking and are About to run out after rumor and in my mind, there’s two out number one: SoundCloud doesn’t have any money and they’re about to death.

Number two sound flower doesn’t have any money, but killing off forty percent of their staff will position them to be forgiven of their sins and saved by an angel. In other words, investors do understand the value of the assets that SoundCloud pad, which were the most part of the user base of the data, but they don’t want to hop on a sinking ship, so SoundCloud by cutting their employment. Cutting their cost in return increases their probability, even if that’s from like new negative fifty million to these negatives, 1 million even filled a healthier company, which increases investor comedy basically like when Ashley gets hurt in the rest of their career, depends on it.

They in turn around, like Adrian Peterson, came back and had a record-breaking season. Active ACL injury for is they’ll kind of fizzle out and only be a shell of what it used to be kind of like a Derrick Rose situation. These investors need to evaluate that. I strongly believe it is that second situation SoundCloud giving in a healthier position to be bought out or to increase investor confidence, because the value of their access is extremely that valuable.

Yes, yeah things like Apple, music, Spotify and tidal, who have increased the competition in that market, but really they still haven’t kind of touched completely on that court that balance loud has created. There is a little bit of goodwill of it. It’s out loud. Not only has a user base and some sort of revenue coming in also there are a lot more unique compared to the other streaming services, because they have this culture that is developed within this system and what they mean right now in the assembly line is how Artists are getting discovered, and this is so much extra there, which might be hard to argue to investors.

They just want to see their bottom line but, like I said, the data alone is very valuable. If I can say valuable, because I can put the number on it, I don’t know enough of the details, but what I can say if they aren’t required by some investors that allow them to act independently, they might just be acquired by some bigger companies that data Size Esquire than before, but is looking a little bit more bullish on them after they’re available for discount.

Once again, I know those other streaming. Services has created a lot of competition, but they really had it fully stepped over into South our market. Actually, an amazing title: Spotify those are really built: distribution networks that are geared a lot more towards curation for the consumer, we’re SoundCloud census. Birth has been more for being people who are uploading, the sound it’s a DJ, the person who has a podcast, an artist, a producer whatever so again, we’ll SoundCloud, I I don’t think so.

Will it drive and come this stronger than ever? That’s left anything that if you know what to do hit the subscribe button,



https://soundcloud.com/myles-brown-321811388/we-were-here

 

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Online Marketing

Why Are So Many Indie Artists Against Marketing Themselves?

Typically a like a very common piece of advice from email.

Marketers is in your emails, like automation, sequence. When someone joins your email lists like the set of emails, they get automatically right there after the first thing you should do is first of all get them to white list, your emails, so they come through the second of all. Let them know the title of your next email or open a loop that you know that they know in their mind: okay, the next email I want to be looking out for because it has this ticket right, so they’re in stance, sheeting a behavior pattern and then Maybe before that email closes, they’re really good, get you to click the link over to a social media, just just to get you in the habit of a clicking, a link in an email from them.

So right, there they’ve said open my emails when they come in because something good is inside and clicked links in my emails. You’re already doing it and they probably give me something cool when you put that first link just to make it like a positive experience. Dopamine floods, whatever neurons, were used in that action and reinforces the pattern in your brain right there, like that’s, a common thing, is initiating behavior patterns but really to make it sound far less nefarious and complicated people do what you tell them to or ask them to Write you ask someone to do it there more likely to do it than if you never asked so ask and ask so many studies on that.

It’s like, but it’s a it’s common sense. It’s like most people are, most people want their their audience to do something that they’re unwilling to ask them to do, and it’s something like yo you’re. If you’re unwilling to ask them, why would they be willing to do it? You know why do you think that is? Why do you think so many people are afraid to ask people are too cool for fucking, school and school.

They think that, like it’s uncool to ask, they think it’s T. I mean a lot of people, think it’s uncool to market them. So a lot of people think that a lot of people have been weird preconceptions about what their brand is and they fail to look at the people they admire and ask themselves if their standard that they’re holding themselves to is exemplified in the behavior of that person. That they admire their combo because it probably isn’t it probably, is that that person they might either come up there doing a collab with you know, they’re doing a collab with converse tomorrow and they’re, going to drop it on their Instagram story and they’re going to ask You to buy they’re going to be far more forthcoming with their desires for their fan base and their promotional messages.

Then the average artist we need to ensure they don’t have this weird hang-up about, like being cool. You know yeah. I hate to use this word because it gets what you so much today, but I definitely feel like it’s toxic and to artists to have these these desires right, but then you essentially philosophically, are against doing the things that it takes to get to that. At that point, right, which is marketing and not, and it’s in fan bases as well.

I these, like, I said too, cool for school type, spaces of specific, like some parts of music or culture aren’t as against. They are, but there’s some of them that are totally against it, like I just an ad where well, that was actually one of my artists. So the article, the guy we had he he ran the ad. A lot of people were like yeah. I found this do an ad, but there was one dude that found it through the ad and talked about he loved the song, but he hated the fact that he was running ads.

What kind of you would even know about this? If I wasn’t running an ad, but you hated the fact the artist was running because he was, it was a very uh. Let’s just like anti-establishment type artists brain you know. I just think that like because there’s so many people who we look up to who have no problem like selling themselves, you know, and but when we become when we begin to think about ourselves as a brand – and I know that’s because like when I was a Kid who it was like this, I know the feeling of being like ya know when I picture might come up in my wildest imagination and night.

It doesn’t involve me having to do anything. It’s like I’m the fucking funds bro. You ever read Happy Days slide in there. I hit the jukebox and I don’t have to put a quarter in it because it just starts playing my song automatically and a leather jacket. Everything just comes to me in waves. I don’t even even ask, but it’s a brother, that’s not real life like Gary Vee is one of the more successful people that way a broad majority of people have no problem looking up to they don’t say it’s corny and he’s out there doing all these things.

That these artists think are uncool and he’s way cooler than them like most of these people who think this shit is not cool, they haven’t done anything cool with their career, yet do some cool shit and then act too cool yeah, and I can definitely say I Underst, I understand it just because of some of my younger years, as you say, I know exactly what you like and if the sad part is a lot of, it is really kind of justifying some of your own discomforts and securities to a point, as opposed to You know just doing the work, but if you think logically enough, you just realized, you know this doesn’t make sense.

Anybody that you actually like feel they’re, cool and you’ll. See that this doesn’t this rule doesn’t hold yeah go, get their social. You ever seen it you ever seen my egg apps first big special, he says yeah, I don’t know I was waiting to see which it would. You were cool you’re going to. He was like the worst champ in the world. He was like well make some money. First and then we can do all we can do all that cool, especially using Gary being an example, because nobody sells throw look at.

Will Smith look at the rock look at like all these men. Look at Kevin Hart bro, oh my god, Kevin Hart has no problem. Asking you to go check this out on Instagram or go buy this or go see his new movie. None of these people have a problem with it and they’re, not cool. Well. How do you like to be fair on the other side, all right, how do you can? How do you get yourself seen? Well, how do you communicate and really give them a text to your brand without feeling like you’re, you’re begging me? I don’t know, maybe that’s what some people are trying to avoid.

I think that try to worry and devise you know bad bad sales. People feel like they’re, begging, good sales. People know that they’re selling, so, like you know, if you’re bad sales person, like you know, there’s training for that, like can become better catchy, like I don’t know like it’s just crazy. That is crazy. This is crazy that, like these, there are like there’s parts of the culture that respect it.

There’s parts of the culture that respect salesmanship hustle. You know what I mean and know how to do all that, but but yeah I mean I just feel like. I miss feeling a lot of people feel like maybe like insecure about asking people for like asking people to take the action that they actually wanted them to take. You know I get it man, I think like to me when it comes to cells. One thing I always resort back to it.

I can’t remember the first person I heard say, but it’s common in salesmanship, where they just basically leave back to the fact that, like if you believe in the product, why would you not tell somebody about it? Yes, that’s what I actually just posted online


My favorite musician as of right now.

 

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Online Marketing

Is World Star A Rippoff? Should I Pay To Promo Music On WSHH?

Y’All can like this article jibiji hope I said that right because he acts. He talked about article platforms like world star, hip, hop and promoting sounds. Do you think paying 500 to 1000 dollars to get your article? Seen on these platforms is the way to go.

First, you have to ask yourself the obvious question: do the users of WorldStarHipHop appreciate your type of music? Think about it? Generally speaking, street music is the type of music that successful own world star hiphop you’re talking about the money, the drugs and the winning? That’s pretty much the type of music people WorldStarHipHop aren’t really going there to listen to Drake type music, unless maybe it’s Drake himself, and even then, if it’s the right type of music is really hard to receive great positive feedback because of the environment that they create.

Is so conducive to negativity when you look at so many of the posts is really about seeing something we’re seeing something crazy, saying somebody you beat up just setting up situations for people to roast on whatever the content is now, if the demographic for your type of Music is world start hip. Hop’s community prices can range from as low as 750 to 5,000 plus dollars, but if you do have 50,000 views on a article in the last 11 months now this has to be legitimate.

Then you do have the opportunity to possibly get on world star hip hop for free now they say they check rigorously. They can tell you better, have legitimate comments. There needs to not be any kind of big name on your project. Hood have boosted the views they want to make sure that you are the star that other people are looking for and they made this null in a while ago. So I’m not completely sure this stance completely.

They might have upped the amount of views that are necessary to get on for free, so you would have to email world star for that yourself miss now. If you do decide to pay to get a article posting on world star hip hop, I suggest that you wait until you have multiple projects released, or at least some kind of catalogue of content that what people actually mess with you in your article and they decide To check to see more about you, you actually have some more for them to check out.

Remember having somebody’s attention is a gift so that moment that you finally get their attention. If they decide they like what you got going on, I wanted to look deeper into you as an artist. You better have something for them to galvanize and consume so that you can keep their attention for a good period of time. They can really become a fan of you as an artist. If that one article is all you got, then good luck getting that attention again, you don’t want to have to pay $ 750,000 just to get somebody’s attention every single time.

Another thing is, I suggest you promote a song, a world star that it’s already getting traction by itself. If you already have a project or you just have a single out that has been moving by itself has been doing better than your other tracks. Make a article on that one and promote that article on worldstar. You want to put all your efforts behind something that is showing promise, especially when you talk about putting that money bond.

Also, within your music article figure out ways to promote other songs of yours, whether that might be showing links to your social media for doing the preview of one of your other songs at the end, maybe a little snippet into the next music article. Just remember once again: you want to maximize this attention that you have when you have it, especially when you’re paying for it. I know I’m drilling down on that point, but it’s really how I operate.

Personally, I got money, but I don’t got no money to waste and, while we’re on this subject, we might as well talk about the most popular, well-known worldstar campaign, which was by chaotic what he did was basically the very first worldstar takeover. Not only did he pay to get a song on worldstar, he actually got almost the entire personal page. Really, like the first three roles, he basically made each individual track of his project, a cover for his mixtape, and then he had all of those tracks posted on worldstar.

This goes back to that concept of being remarkable that I talked about recently. If you haven’t seen that article is really the concept of making sure your marketing and your product is something worth talking about the fact he took up so much room and it was showing so many of his articles in a row and made people. Think of who is this guy? How much did this do pay to get on his face? Look at all these articles, this guy’s ass and, at the very least, is going to make people click, because now they wonder who caotic is there’s a article, some djay small eyes, if I’m talking about it, I’ll put it in the link.

Description below point is, if you can think of a creative approach for yourself. You want to do that not only when you market on worldstar, but when you market anywhere, because it makes your money or your efforts go farther, and once you get other people talking about it, then seeing it is one thing but then actually talking about that junk. It’s a whole nother ballgame, so it’s we’re all starting to pop a ripoff, oh and really say that, but will it give you the best return on your investment? Well, I would say that either in here’s.

Why well start if I really exist, as my eyelid Nuggets own, it’s really a glorified blog, doesn’t really have any algorithms or ranking systems that truly automate and ensure that people get to see the best content, which means when things get posted, it’s pretty much a lot More chronological than ranking systems, so what your content is up is being moved further and further back if it was on a YouTube or something like that, it’s going to really work to help the users, whoever those users are best fit for your content.

To ultimately find your content, especially as you get more likes and get more views, you’ll constantly be rising up in rankings. Let me stop and answer this because I forgot to do at the beginning a perfect example of this island. I’m talking about is, if you look at a few of these articles, I’ll flash some up on the screen. You’ll see that there are a lot of cases where there are a lot more views on world star than they are on the YouTube, however, they’re providing the youtube link within world star.

It doesn’t matter if you’re reading on YouTube world star or whatever website. If the YouTube article is there, you too will be recording your views. So how does the world star show so many more views than YouTube? One possible theory is a lot of haters exist on world star natives, like the ones of the articles and clowning on people in the comments and stuff like that. Probably a lot of them are reading the comments before they even read the article.

I know a lot of people do that on YouTube, and this is just me skimming through the articles, but it seems like the only time that the actual article on YouTube has far more abused and on a world. Star is when there were big stars involved. Who were probably getting their views from somewhere else, so the world star, probably just put it on themselves for free to see what the comments will be like, but back to the point with going on, it seems to be a real gap between actually getting views from Your page on worldstar and they’re actually translating to legitimate views on youtube.

So if worlds start offering a paid way to get on their YouTube page, I think there will be a lot more valuable for the up-and-coming rapper personally, but I’m not exactly sure that they do. That you’d have to ask them directly and see what they say as far as I can see, doesn’t look like it, but they’re capitalist. So if you got a lot of money, I’m pretty sure they willing to make a little budge. But if you look on their page, everybody up, there is pretty much well-known and there seems to be a much higher standard for getting on their YouTube.

Page then big getting on the world started by website. So what could be an alternative, an even better option and getting on worldstar? Well one? You have just actually posting your music through influencers, but everybody knows a lot about influencers. Am I going to get deep into that? A lot of people have trouble getting in contact with them. I’m going to come up with something as far as a document at a later time to provide for you guys to help you guys out with that, but the other option is using YouTube blogs, like the other platform that your bigger acts about promoting sounds: there’s trap Nations there’s so many YouTube pages out there, where they’re, basically just posting other people’s music – a lot of time, it’s popular artists, but they also do sell spots to up-and-coming artists who are willing to pay.

Of course, it’s always going to be up to you to analyze whether or not their following is best suit for your type of music, but at the end of the day, you’re automatically being embedded and inserted into the YouTube, algorithm and ranking system. On top of that, their subscribers are going to get a notification when your articles posted – because you know that’s how YouTube works, is it completely work? The money invested? The answer to that is: really.

There is becoming more and more more difficult, particularly for only a single payment of getting one article posted up there, kanai’s just added 15 seconds at the beginning and then into the article yeah. I could’ve, but I think it’s a lot more important for you guys to have a perspective on how to think about these type of deals, so you can think about the various situations that pop up for your particular situation yourself.

That’s it y’all know what to do. He did subscribe.


My favorite musician as of right now.

 

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Online Marketing

Seemingly Obvious Mistakes Made By Artists

Bothering me, you know a lot of artists when they are oh, I noticed because you know how to show coming up, and I have artists sending me stuff and if you call yourself an artist right, I would need you to have recent music. I have artists right now that send me stuff from 2016 right and I’m like and you’re saying that your artists right now so there there ain’t, no way that you don’t have up-to-date music.

So for all of you guys and now I’m not saying that sounds great though so, is it like this because it sounds so or just the fact that it was created back then the fact that first of all, I feel like sometimes a lot of times. Music gets dated, so you can hear a song and the beat the vibe it feels like something from years ago. You know I mean, and with this show in particular, I have multiple artists sending me stuff.

Now I have requirements like. I need you to have a article all of this, so all of it looked oh, you know I mean like all of it. Look, oh and I’m like. What do you have this right now? Are you? Are you still an artist, or are you just so it’s like if you’re a person and you’re reaching out to people because you’re trying to get placements you’re trying to get booked for things like people want to see? What have you done recently? You know what have you done for me lately, what have you done lately if you try to get booked for shows you can and you you can’t send me anything.

That’s up to date. That kind of tells me as a booking agent as a promoter like if you don’t even got another reason that tells me you probably don’t even got no fans right now or you don’t have nobody moving for you. It’s just like a bad look man. So it’s like first of all, artists should be recording or producing music on a regular basis. Now, there’s no like: oh, you need to bust down the song once a week or release the song once a month, but you definitely should recording and creating music.

If this is what you do for a living on a continuous basis, you know exam. So it’s like. If you are artisan, you don’t really have anything new. Maybe your thing right now is to get a project together, create some new music get your your imagery together. Get your presence together. Maybe you are trying to go through a rebranding phase and maybe that’s one reason why you kind of took them on it off but, like you, got ta hit people with some stuff with right now and it starts like sending all of those old super old music That sounds outdated.

The visuals look outdated, you know in the article you had brains and now you got a cut like brain man Shawn. You know, I mean you, you send me pictures. Well, you have locks, and now you got a low cut, like everything has to translate with who you are right now, because if you want people to promote you as who you are like and we’re putting out flyers and we’re putting our content and then people were Seeing like people that look too different like to different people and don’t correlate like I don’t go together, so we need to update everything.

You need new music. Now is the time to start working on something new get some fresh sounds. You know, get everything. That’s that’s new. I can say, as like two artists. What you’re hearing right now is the type of person you want to do business with, because the people who don’t care about those things, the quality of their show or whatever they’re doing in the other spaces, is going to be on the same level.

So they’re not carrying and holding you to those standards. Yes, you can say: oh I got in, but now you can also expect those low standards to be in the other aspect. So it’s actually not worth being a part of that thing in the first place. So you want the people that you do business with, to hold people to those type of standards to have barriers to the level of quality of artists and other people.

They do business with, because I’ve definitely been do that, especially when I was doing my festival. That’s my big biggest experiences with artists and things like that, so one, even if the music doesn’t sound, outdated and isn’t whack, you have the idea just from a business standpoint. Am I trying to put an artist out there and promote an artist that isn’t active right? They’re not committed in they’re, not you know, constantly working towards their career because it’s like yeah, I believe in you, but I’m not sure manager trying to build you up right.

So I want like my incentive is to have an artist – that’s dope right now and for that artist to continue to be dope and in large in their platform, because now I’m associated with that. That’s how the people who are throwing events with doing certain things are going. I want to be thinking so it’s in your best interest or in their best interest to work with people who are currently active, currently grinding and doing work without them, because now I can add my sauce on to it and then, if people really see me doing That stuff they’ll add something extra or they’re, really old man.

This artist is dope and I think this artist is going somewhere. I see the momentum, let me get him on cuz. I want to let everybody know about him and I want them to know that I was the one that told them about me, but you have to put yourself in a position to look like that, because then people will start coming to you more or doors. I’m opening for you a lot faster right and from us like a fan standpoint like if you, if somebody hears a song right, I just hear a song, but now I want to look you up.

So I go. Look you up on YouTube. People look at dates. I know I do like I look at like when was this article posted? You know I mean, and it didn’t article especially yeah right and it’s fun – to follow us right on Spotify, but I feel like a lot of people I know mean personally, I think when I listen to something new, I’m always trying to find the visuals, because me, I’m just activated visually like I like to see something.

You know. Sometimes you read articles and it makes you like a song more because you’ve seen some type of visual to it and it kind of like engage with you. It’s like reeled, you in versus you just hearing it. You know, I’m saying so like a lot of people will go and start to look you up and I’m one of those people like. I go to YouTube because I want to see like what your visuals look like, especially when I hear our artist and I don’t know who this person is like.

I want to see what you look like. You know I mean so I’ll, go to youtube and search for some type of article, and I always look at the date like in this article. It’s like is this a recent artists? Oh, what does it mean to you like if it’s, if it’s old and I can’t find anything, that’s recent – it makes me feel like I’m wasting my time, oh and, and you can’t right – and I can’t find something – recent I’m just like okay.

Well, maybe this artists not even doing music, no more so like. What’s the point you know, Danny or Dobie could have went somewhere to do something but yeah, but you got me all exile, all hot and bothered you know and then just let me down, I’m unfinished! You got ta come with the package and you should want to cause – I don’t know whatever, but it’s like yo before you, it’s like yo. A lot of your artists are constantly reaching out to people to to like put you on and do this and do that and then they’re asking you like.

Okay, send me what you got send me pictures send me there simulate and it’s like you just don’t have nothing recent, so it makes people feel like they’re wasting their time you’re trying to put into you. You know I mean when you don’t even clear. It looks like you’re not putting it to yourself so nah why’d. You say I still always go back to these artists who rejected him for your show, and I was like bro, you don’t have anything right.

Like literally, I could tell you what the artist looks. I’m looking this Instagram, I couldn’t find music, he really had nothing and then this artist had the nerve to get mad and say: look man, you don’t know what you’re missing out on. I was going to debut my music at your event, you think I’m a risk. My credibility, all right, I have no idea about so I I don’t understand how artists put themselves in that position to to think of themselves.

I get the having to build up confidence and that becomes a part of the game, sometimes, but the level of the goal that some of these people have like. As far as not understanding the other side of the business and the value that you need to be. Bringing not just the fans but to these to the other people, what what matters to them right, the more you can put yourself into the state of the person you’re doing business with understanding their business model and just what matters to them, the more you can make It easy for yourself to be a value to them into just just create a relationship that actually gives an impact.


My favorite musician as of right now.

 

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Online Marketing

How Spotify’s Playlist Changes Affect Music Artists

The listen account from the discovered on playlists on desktop, which I think is a very disappointing thing to close out yeah there’s. So many interesting arguments I hear about this. What is your respect so from one perspective I can understand you know it was. You know supposed to be like knowing reuse it so much, maybe because all season on mobile, but and also their thinking is probably going to stop like the defect playlists so much.

But I actually think that by taking away this, you lose transparency. So if I’m looking at, if I’m trying to picture a playlist, not a smaller playlist, not going to see smaller artists, I know that that place program and come up on their profile and if the analysis is not correlating to the actual number of followers, then I Know it’s not a good play list. I won’t have that option anymore, to check all right and that’s the interesting thing man, because it’s all about who are you trying to serve at the end of the day? All right, we can say hey this platform is for consumers is not necessarily for artists.

In that way, we use artists to serve consumers, but it’s not necessarily for artists, so it does make things interesting right, because you want to please artists, to the extent that you can serve to the consumers, but at the end of the day it doesn’t they they Try to is Lowe’s politic things where you use an argument that sounds like you’re doing good, really to also take more control over the platform and eliminate some of your competition, because the third-party playlist, you know a real thing right there useful, but you take away from Buddy utility, a from the artist like you say, like it, makes a lot harder to understand.

How do I take advantage of this playlist? Which ones do I want to get on, and I know they say that it’s it helps more so with making sure that people are focused on the quality of playlists and – and you know not gaming numbers and things of that nature, but really it just makes it Yeah, I don’t really find a world where it’s actually better for anybody. No it’s annoying so see, doesn’t make any difference at all to bigger eyes, because obviously those are going to be big, but for independent artists and smaller artists.

It’s a big difference, especially as a lot of artists were tweeting out that it’s um there’s a really valuable free marketing tool and there aren’t many of those around they’re, actually free notice. What everyone yeah yeah. I mean to me, though, at the end of the day I go and overthink it because look if you see you can still see the type of playlists that certain artists on off huh, so you can still reach out to a playlist of the artists you’re.

Listening to and things like, that’s one route right. If I’m, if I’m listening to artists I’ll go to similar artists, I can see what playlist your music has been picked up for, so I’ll just go reach out to those playlist and make sense. You know you can tell still in its own by Spotify or not so, there’s still that path of kind of understanding, the quality of a playlist, which is more how you want to be looking at playlists anyway, but there’s still paths to get there.

And then you can utilize other sites like chart metric, do maybe you’re paying. For you know the professional premium account to start to get an, I feel of which of these you’ve pretty much see the exact same stats or everything in their spot of expires. Take an more orange arm measure, so that’s still there you just have to get some more money. Is that can import things for this side that usually you’ve go on the desktop on Spotify and you go on the ice profile and you would see the five top players there on you’ll no longer have to see the listeners account used to be able to see The playlist, and also this doesn’t impact Spotify thrice at all.

You’d, never see all the place you’re on yourself on your own account doesn’t affect that. You ever see what place you’re on and how many listeners listening to your music, it’s just on the front end for you know the general consumer, general user. You can access it yeah. I mean in that vein. I might actually flip. I mean I I can at least understand in that instance cuz. I they’re trying to say that they don’t want people to follow a playlist based off of social proof.

They want people to follow a playlist based off of whether they like the playlist. Is that what they’re trying to say? Well, maybe – but it doesn’t go far enough because to do that they would remove the followers count from the playlists altogether. Wouldn’t they they’re going to do that? Well, you’re saying the consumer wouldn’t see the playlist, though right they have to see the place. You just can’t see the number of listened to Scott on what I’ve talked about playlists.

Well, that’s what I’m saying they. They won’t see the path, but your argument is that it wouldn’t just be that the consumers can’t see the follower account. You think that if they really care they wouldn’t let anybody feel the follower account yeah. I think so, because obviously they’ve also you can everyone can see the moment I can see the number of other players has got. What you want to know is how people actually listen to that playlist and removing this takes that away to some extent it’s just a list of listeners that are more important than the followers engaged.

I don’t. I actually did. I disagree with that because I think that is a consumer yeah. They should be focused on whether they like it or whether they like a playlist, I’m not nothing more than yeah yeah yeah so but on the back end, there is still utility. If I have a playlist, I’m going to be able to know how many people are following my playlist cuz, I can judge other metrics there’s a lot of reasons for me to understand that.

So I wouldn’t say I don’t know I just like anything. Alright, there’s a lot of websites that don’t allow you having to have an insight on the front end, because it’s not tuned and user experience that allows you to see a lot more deeper into it on the back end, because there’s all these functions to it. So yeah, the other point I made on my newsletter was that oh, my ladies was just on desktop. It wasn’t on mobile apps, which the main way that’s what files used anyway, therefore, will it make much of a difference that part yeah? That part brings things into question like what are you doing or why are you going if you, you know, why are you going to buy this way? Cuz, as you said, is he’s mostly on mobile.

So, what’s the point of just doing your own one or not or not, the other, I guess we have to wait to see fit for this one, but if there’s just a sign of things to come, we’re always going to find on a different way around to Do whatever we need to do?


My favorite musician as of right now.

 

Categories
Online Marketing

Marketing Your Music On TikTok The Smart Way

So I’m like okay, we’ll go ahead and create one he was like. Well, how do I get people over there? Something like you know, you can get on your facebook or get on your Instagram or get on these other platforms to try to drive those followers or those fans like back to tick tock like.

Should they go that route, or is it like building your fan base on tick tock, as you start you starting to create that content communicate with other tick, tock URLs, I don’t know like how do you go about like really getting people over to that platform, so That you can kind of build up all right, so tick tock. Is it heavily built around what your friend group is immediately around you in creating a world around that respective around that that’s how most social media is tick.

Tock is based off the algorithm. Your interaction with that – and we show you more of that world right. So if you don’t like what you take that look like you’re looking in the mirror Thunder so really, I remember it was a church group. They had to advise all their other people because they wanted to be on there to spread church war, but then also read the keys and all that stuff make sure they’re not in the and they had to tell people are trains like no.

I know you don’t like what you’re seeing here so some of these kids with just if you don’t like it, you know I start to like the things that you do like what you see right in and start to swipe past those and the algorithm is super Sensitive algorithm is more sensitive than most of these other ones when it comes to what it’s showing you are reacting to it. That’s what your world look like, but when it comes to translating an audience over, I would focus heavily on going facebook to instagram and pushing those over to tick-tock.

I would do tick-tock and pushing it to the other ones all right, because what you’ll find is for one people translate over to those other from tick-tock a lot easier other way around. But yes, maybe to get a little bit of like attention on nothing. Boy might be nice to do it, especially if you are somebody who already has a fan base. But if you don’t it’s, that’s not. You know. Okay, maybe post here’s.

My tech-talk here put any og, be a bio, but I wouldn’t even waste any energy on it. I would try to become good at talk to tick tock and get those people to the other platforms. Okay. So I also have someone – and I think you i’m sure – that you have this in your training because we know y’all, don’t know burma. Sean has the tick, tock, training, tick, tock, music secrets, training right, so it also i’m guessing – will cover how to even get your music on there.

That’s free by the way. Yes right, you know, because I did have an artist is like do because I know they have different type of ways, so our artist was asking me like. Do I just get on tick, tock and basically record myself with my music playing on the background, so I was telling him like. No, you can actually get your music on the platform. You know, and a lot of people are still trying to figure out like how do you do that you know and I’m like the same way.

You would get your music like on Instagram stories. Pretty much. Isn’t it like um kinda, sorted so from your district. It definitely allows you to do that right and there I think, there’s another one that got had it on recently. I can’t remember, but other than that you can old-school it, and all you need is the sound. You don’t need the full song, because no one’s going to be using a full. Alright, you there’s a article that Cody and our tick-tock series is like back in August 2000, 18 type, brand man, tick, tock series, or something like that.

It’s just starting to pop up got ta, get your music on tick, tock and also. I think we have a tick tock playlist at this point, but there’s two different ways: you do it officially do there or you can just upload the sound cuz any article. You record technically becomes sound and we’re doing this and we post this on tick tock. Now somebody could take that sound right, so you can put your music on in that same way a lot of times.

I advise to do it that way, not go into those reasons, because they said if we talked a lot about tick tock, but it’s really ain’t necessarily a tick tock episode, I know, turned out to be their number one it just it just is what it is At this point, I always tell people I’m not going to create some new secretive, like this is how you do it stuff when it doesn’t exist. I’m going to just tell you look.

This is what it is right, and this isn’t what it is, because I’m predicting the future. This is what it is, because this is what’s happening. I’m seeing results and behaviorally paying attention to fans and people, not opinions of people will actually get you to the the right place faster than everybody else right. It’s important to be able to adapt right and state of what’s going on because, like every platform might not be here forever, you know I’m saying soda.

It’s like somebody is always coming out with something new that can be beneficial to you for multiple reasons, whether it’s the you know, find you a date or you know, grow your fan base either way. So it’s like, we literally got to stay up to date and ride the wave like ghosts, ride away. Gary Vee says something that I actually live. Super agreed with. I was already kind of digging that way, so tick-tock snapchat all these things right all these platforms, all some of them they might come and go for one if tick-tock pops, just like let’s say I like bye and then it dissolves that attention doesn’t mean that it Wasn’t worth it right, especially if you flip it, King batch and some of these other people who were vying stars have full careers and millions of Instagram followers were able to translate over there they’re popping and they built off and they’re doing everything they want to do Because they got a huge audience while it was free and easy on vine and translated some to somewhere else.

So you can’t say it’s not worth it. If you just don’t win, you don’t win okay, cool, that’s just good who didn’t do good on the platform or he didn’t take advantage of it while he existed. But the bigger thing is understanding when it comes to marketing you have here. We always think about the end customer the end consumer, because at the end of the day remember before Facebook, you people were communicating the radio TV and all those things right before Instagram people were communicating through Facebook and what people don’t understand about the vehicles of communication Is they don’t only offer an opportunity to reach people and communicate with people? They also create a format in which the users like to be communicated with right.

So now somebody our age, they can be communicated with a short snippet, a tweet. You know what I mean and that’s cool with us, where somebody else of a certain error might be like bro. I need some more information right. It’s like you didn’t really say anything right or you know the certain banners were used to the quotes on IGN and the way that aesthetic, so we can be marketed to in that way. There’s a generation who’s coming up, tik-tok first right and if you want to be prepared and over and over sometime, these people will want to be communicated with in that way.

That would be their first form of communication. A bigger, clearer explanation is text messaging yeah. It’s like some people. You got a certain class like Brett. Don’t text me call right right. I am that’s how they like to be talked to call me. That’s how you market have a conversation with me. You know give me a chance to try. Love me. I mean yeah and then some people are like not just text me and you can market to them based on those behaviors and understanding.

So if you don’t take time to at least understand how these platforms work, you’re not going to be able to understand how to reach this customer effectively, that’s why it’s important to not take your own opinions and and stubbornness or whatever you got going on. You know whatever affliction is going on pain, suffering. Whatever spirit you have to realize. It’s irrelevant right. The market is really built on principles and the principles don’t give a damn about how you feel the principles exist, regardless of who’s using them right, we’ll see somebody become a dictator off some principals will see somebody become a president off of some principals will see.

Somebody become Mother Teresa or some martyr off of the same principals. The exact same way of building a fan base back same way.


My favorite musician as of right now.

 

Categories
Online Marketing

How To Get Famous Doing Cover Songs On YouTube [7 Tips]

Before I get started. What are my people for those who are doubting? Yes, you can blow up and become big off of cover song. I have a legitimate career. I readed people from Nicky design to Tori Kelly, Andrea Chloe and Halle. I’m talking about. I love reading these people at the beginning.

As matter of fact, I was reading Justin Bieber on YouTube before he blew up back when everybody was saying. Why are you so talented you surf the world can’t wait. Til you blow I’m going yo girl, I’m your blog to the bathroom and I realized like. Do you suck? That’s not the point. Number one choose your quality. Yes, you can reporter, covering that you can do it. Mp3 playing and kind of lip sync or you can do a live unplugged.

You can do something in the studio. You can do just a raw straightforward in front of the camera singing and that, personally is my favorite, because it has that raw feeling and connections that allow people to feel like you not start, yes, you’re, just somebody in their room that I can root for it. I’m catching you before the world knows about you. That’s the biggest advantage of that one right. There number two consistency.

There’s no fancy way to say it to get attention over time to build a fanbase. You just have to stay consistent. You might not get you the initially, but eventually you’re, building up a catalog when people start to discover you and next thing you know they say. Oh my gosh. This person is amazing, so when you’re doing colors, don’t think about necessarily the first day the first week at the innovation plan to at least dedicate eight months, so you can give it that time to blow up and really start to feed and create his own loop Of audience generation and speaking of other generations, of course, you want to engage with the people who are engaging with you all people who are appreciating you think of them.

They have a quest, go with the request. It’s helpful to help you build a relationship with your fan base and puts. I hope that I didn’t put this on the list, whether your YouTube or Instagram YouTube. You should be doing full songs, probably for may be shortened to minute urgent and then on Instagram 15 to 30. Second clips will work better than doing a full minute number four new songs that are hot while there.

I the reason, because this is when there’s hot song, people are already searching for that song and it makes you more easy to find if I’m looking for bad news next thing, you know, I see it. Girl kills bed and Gucci color on the side of my screen, I didn’t like sleep on it, ketching popular songs and something that a lot of people use. So it’s not necessarily likely not going to have competition, and it’s so faster.

You can do that and turn around a new eyes on the bed. Five same songs that people don’t expect. You saying you know that high vary for different people. You think about people like Nikki heat. You have this writer who doing a lot of track or hard writing. Music covers of songs like the weekend baby job. It might be interesting for a little kid in singing being grown and will resolves that you get a lot of tension.

I’ll necessarily recommend it. But if you’re also being interesting for a wrong woman or a teenager or grown man or whatever to be doing these new renditions of nursery rhymes or if you were doing these slow, sexy renditions of television show lean song kind of like a Jamie Foxx Bill. Brady Bunch he made that for alma mater here’s, a celery who was bringing a three very lovely girls, all of them a hair of gold like their mother er, responding like a song off the TV make it sound good enough to make love, even if the song Was bringing the free burial of the girls all of their venerable Noctem, bother seeing us Waurika number six take fast on the slow down or take slow song.

This beat them up or putting more beat and punch tool. When you change up the arrangement, it helps. You stick out more and it helps people to disassociate with this person’s are singing the song. I even sounds good, so we have a nice voice. It helps them get captured in your talent as a whole, often times just nice to people ears. That’s why a lot of times when people take the bass version of a song and slow it down and do it cool, see people.

Obviously this person so much that it it’s a thing but look. He was covered and you’ll always see that somewhere, another s7 get creative. This could be the most important of all of them, especially if you’re failing to really start getting some directions. You might have to do something really creative, create some kind of series possibly or get somebody involved. I don’t know if you get another person involved and they’re beatboxing with you or you’re, just singing songs, to your dad or with your dad there and reading his reaction or maybe you’re, going to every Starbucks Embassy and singing outside each Starbucks and create a series out Of that somebody does that I swear eventually, if there’s not like vulgar, songs or kind of corporate friendly type songs, they’ll, probably get signed or Starbucks or probably do some kind of sponsorship for because it will be getting incision for Starbucks.

All in all, you just have to look for different ways to entertain people, in addition to your views, there’s so many ways to get creative. You have to figure that out for themselves. I remember this one guy who can sing. He was kind of like a comedian too. He would do these singing reactions to stuff if I could find them I’ll put them in not whatever, but anyway, that’s it hotel bill y’all. What to do is dead, subscribe, good,


My favorite musician as of right now.

 

Categories
Online Marketing

How To Make Social Media Ads That Actually Work

Now this article was inspired because I noticed that a lot of musicians are really just wasting a lot of ad dollars by not really customizing their ad campaigns for the platforms that they’re making it in and oftentimes just taking regular content. They have like a music article and then running an ad using the entire music article, and the first thing that you want to keep in mind when you’re creating an ad is.

What is the goal that you have at the end of the day? Are you trying to drive music plays? Are you trying to drive overall awareness? What do you want the in behavior of the user to be? What do you consider a successful campaign to be so for this? I’m going to use three examples. None of these have been necessarily considered these huge viral campaigns where you might necessarily know about people in the first one I’m going to actually use an on a music example.

A few days ago, I was hit with this article on Instagram. This is also a metaphor for your car, so when you don’t put toyo tires on your car, you’re, basically doing this to choose 12 times, not spray juice. Now the first thing I actually saw scrolling down my feed was food that beautiful looking steak. You keep reading for a few seconds and then BAM. This cheese happens, obviously especially on a platform like Instagram you’re, going to catch a lot of people’s attention, using something as beautiful as a steak, some good-looking food, but this ended up being a type of commercial.

You can see that a lot of people got got when they talked about it in the comments. So why this commercial works, which is really important to remember and take note of, is the fact that, even though they had to stake in a transition to end up being entire commercial, it wasn’t like some straight spammy stuff. It made sense in the narrative of the actual story itself. The steak was ruined by cheese.

They were using it. As a metaphor to say your car is ruined. If you don’t have our tires, don’t put cheese on your car, I want to drive that point in because a lot of people call everything clickbait these days, but clickbait isn’t necessarily clickbait or at the very least, it’s not so much of an offence. If what you’re? Using or the content after, the click actually makes sense and it’s providing value at the end of the day.

But so the point is they were able to use something to capture people’s attention and then transition. When you have something as boring as tires right. A lot of you guys are working with music, or just everybody has different. These interesting brands but tires is pretty boring. How do you capture people’s attention? I never heard of toriel tires before this ad or saying this, but now I do. These type of campaigns are really to build awareness, they’re really not meant to drive some kind of specific clicks or behavior, or I personally wouldn’t use that type of AD to do that, but just getting people intrigued and captured by what it is, and maybe a lot Of people might even send it, so they can get somebody else, whether I actually end up saying it to my sister, because I know she likes food and I knew she would be thrown off by the ad your transition.

Or so so you got to pay attention to, and all these ads are the structures. You have something quick that brings in the attention and you use that somehow to lead to another narrative that makes sense for whatever you want to do, or at least want them to know and because you’re, using this type of AD to drive awareness with a lot Of people not necessarily know you already, this is one of the type of ads.

I would recommend doing like a Facebook ad campaign and actually paying for it, because it has the ability to stop people in their tracks for just enough time to get informed of you number two. The second day I was actually just an Instagram post, so I’m going to go ahead and start and say this type of ad is not to build a fanbase or bring in new followers. This is to engage and direct your fans, your current fans, to a specific action, a lot of people, just post, hay now available on Amazon or now available on Spotify, all of those types of things.

What this person did a blacksmith, he actually engaged and entertained. The fan base and even made them laugh a little bit around what he wanted them to know, and they provided a single call of action, which is basically going Amazon, Prime, if you got it and listen to the music. Once again, this type of head is not to build a fanbase, it’s to inform your current fan base and then lead them to a specific action.

Doing things like this allows you to constantly inform them when you can always have the regular post hey. This is available here on Spotify, but now I’m going to entertain you this time and then once again, let you know it’s available on Spotify and then I might do something else. So you can come up with a lot of creative ideas that are small. They don’t even have to be funny, but just something where you give them value in addition to the information itself and then hit them with the fact that you want them to know something and then direct them to the action number three.

So number three is my favorite, because not only definitely utilize influencer marketing, but it does it right – is going to think of it too much as an ad. It’s straight up or gank they’re listening to music as they get ready, which a lot of girls and just people in general do so it’s them being their natural selves and then they’re interacting with each other and they’re, interacting with the article just looking like they’re having Fun because of the song like they like this song, but they actually know this song that’s way different than a lot of these other acts.

You see, oh well, I don’t have any personal insight on the first two eggs, but I tell you from this alert. One is the song in this article is called mozzie by artist named Joanie in and then shown here had an additional fifty thousand plays in a very short period of time on that song after it was posted. Now the track has about five hundred twenty two thousand plays on soundcloud, or maybe it’s five hundred eighty-seven thousand, I can’t remember also, which is most important.

Joni Ann said about five hundred of those people will end up following him on Instagram and they really stick with them and stay active five hundred legitimate fans. It’s a nice amount coming from one Instagram post. He hasn’t even maximize the use of that particular clip or push the song really heavily. Yet a lot of people will talk about hey use, influences to reach out to influencers pay them for an ad, but it still depends on what they do when they promote your song.

With a lot of these losses, they’re going to want creative control just make sure that they’re doing something creative instead of just posting. So two quick tips, especially if you’re doing an Instagram hat. If you can make a article that actually gets people’s attention and maybe even you can make sense or be funny or intriguing or even confusing, without the sound at all, then you’re doing yourself a great service because hey a lot of times, people don’t have time to Click the sound also a lot of times, people just can’t because they’re in a certain place, but if you can get that message out and make them laugh, that could be a pretty effective article, especially for awareness and then, of course, when they turn to sound on.

Hopefully, the article is just that much better or explains what they didn’t get but got intrigued by before. Turning the sound on and then the second tip is a be testing, as you notice, I did not say, hey dude this one only do this one. I always talk about experimentation. A lot of people will tell you that articles do better on social media, then text ad. But I say you test that for yourself, because it all depends on your goals.

What a lot of people get confused by is they’ll, see a bigger reach or they’ll see bigger numbers as far as reades when it comes to the articles, but it just means people might never saw the article, but it doesn’t mean much good. They like the beatty or anything like that, so you might just want to use that as awareness just like the first article, because a lot of times what you might find in my experience with text is, you will have more clicks and better drive people to specific Behaviors, even you don’t have a good article ad and itself or even just good copy.

Where you’re writing your text ad. We can do a article about how you use language in your ads later, but for now that’s it y’all know what to do. Hey Dad subscribe button

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