That’s the Homer anyway yeah artists like the leads and gives condolences if it sounds loud, our sixty underneath in get it’s great. So many other artists making comments.
But what I want to get across in this article is the fact that I do not believe SoundCloud is going to die, and I want to talk about how we should say about this situation so far. We got to think about why people even believe this earlier. This year, SoundCloud actually reported that they lost fifty two million dollars in 2015. It was kind of arming for a company that raised over under ninety million dollars and is ten years old.
They tried to frame it infamous people that don’t bad days or behind them. Until this week, when SoundCloud reported a 40 percent lay off that’s a lot of people, just gone no job now, there’s a more specific rumor that they only have enough money to get them to queue for basically they’re earning more money than they are speaking and are About to run out after rumor and in my mind, there’s two out number one: SoundCloud doesn’t have any money and they’re about to death.
Number two sound flower doesn’t have any money, but killing off forty percent of their staff will position them to be forgiven of their sins and saved by an angel. In other words, investors do understand the value of the assets that SoundCloud pad, which were the most part of the user base of the data, but they don’t want to hop on a sinking ship, so SoundCloud by cutting their employment. Cutting their cost in return increases their probability, even if that’s from like new negative fifty million to these negatives, 1 million even filled a healthier company, which increases investor comedy basically like when Ashley gets hurt in the rest of their career, depends on it.
They in turn around, like Adrian Peterson, came back and had a record-breaking season. Active ACL injury for is they’ll kind of fizzle out and only be a shell of what it used to be kind of like a Derrick Rose situation. These investors need to evaluate that. I strongly believe it is that second situation SoundCloud giving in a healthier position to be bought out or to increase investor confidence, because the value of their access is extremely that valuable.
Yes, yeah things like Apple, music, Spotify and tidal, who have increased the competition in that market, but really they still haven’t kind of touched completely on that court that balance loud has created. There is a little bit of goodwill of it. It’s out loud. Not only has a user base and some sort of revenue coming in also there are a lot more unique compared to the other streaming services, because they have this culture that is developed within this system and what they mean right now in the assembly line is how Artists are getting discovered, and this is so much extra there, which might be hard to argue to investors.
They just want to see their bottom line but, like I said, the data alone is very valuable. If I can say valuable, because I can put the number on it, I don’t know enough of the details, but what I can say if they aren’t required by some investors that allow them to act independently, they might just be acquired by some bigger companies that data Size Esquire than before, but is looking a little bit more bullish on them after they’re available for discount.
Once again, I know those other streaming. Services has created a lot of competition, but they really had it fully stepped over into South our market. Actually, an amazing title: Spotify those are really built: distribution networks that are geared a lot more towards curation for the consumer, we’re SoundCloud census. Birth has been more for being people who are uploading, the sound it’s a DJ, the person who has a podcast, an artist, a producer whatever so again, we’ll SoundCloud, I I don’t think so.
Will it drive and come this stronger than ever? That’s left anything that if you know what to do hit the subscribe button,
Y’All can like this article jibiji hope I said that right because he acts. He talked about article platforms like world star, hip, hop and promoting sounds. Do you think paying 500 to 1000 dollars to get your article? Seen on these platforms is the way to go.
First, you have to ask yourself the obvious question: do the users of WorldStarHipHop appreciate your type of music? Think about it? Generally speaking, street music is the type of music that successful own world star hiphop you’re talking about the money, the drugs and the winning? That’s pretty much the type of music people WorldStarHipHop aren’t really going there to listen to Drake type music, unless maybe it’s Drake himself, and even then, if it’s the right type of music is really hard to receive great positive feedback because of the environment that they create.
Is so conducive to negativity when you look at so many of the posts is really about seeing something we’re seeing something crazy, saying somebody you beat up just setting up situations for people to roast on whatever the content is now, if the demographic for your type of Music is world start hip. Hop’s community prices can range from as low as 750 to 5,000 plus dollars, but if you do have 50,000 views on a article in the last 11 months now this has to be legitimate.
Then you do have the opportunity to possibly get on world star hip hop for free now they say they check rigorously. They can tell you better, have legitimate comments. There needs to not be any kind of big name on your project. Hood have boosted the views they want to make sure that you are the star that other people are looking for and they made this null in a while ago. So I’m not completely sure this stance completely.
They might have upped the amount of views that are necessary to get on for free, so you would have to email world star for that yourself miss now. If you do decide to pay to get a article posting on world star hip hop, I suggest that you wait until you have multiple projects released, or at least some kind of catalogue of content that what people actually mess with you in your article and they decide To check to see more about you, you actually have some more for them to check out.
Remember having somebody’s attention is a gift so that moment that you finally get their attention. If they decide they like what you got going on, I wanted to look deeper into you as an artist. You better have something for them to galvanize and consume so that you can keep their attention for a good period of time. They can really become a fan of you as an artist. If that one article is all you got, then good luck getting that attention again, you don’t want to have to pay $ 750,000 just to get somebody’s attention every single time.
Another thing is, I suggest you promote a song, a world star that it’s already getting traction by itself. If you already have a project or you just have a single out that has been moving by itself has been doing better than your other tracks. Make a article on that one and promote that article on worldstar. You want to put all your efforts behind something that is showing promise, especially when you talk about putting that money bond.
Also, within your music article figure out ways to promote other songs of yours, whether that might be showing links to your social media for doing the preview of one of your other songs at the end, maybe a little snippet into the next music article. Just remember once again: you want to maximize this attention that you have when you have it, especially when you’re paying for it. I know I’m drilling down on that point, but it’s really how I operate.
Personally, I got money, but I don’t got no money to waste and, while we’re on this subject, we might as well talk about the most popular, well-known worldstar campaign, which was by chaotic what he did was basically the very first worldstar takeover. Not only did he pay to get a song on worldstar, he actually got almost the entire personal page. Really, like the first three roles, he basically made each individual track of his project, a cover for his mixtape, and then he had all of those tracks posted on worldstar.
This goes back to that concept of being remarkable that I talked about recently. If you haven’t seen that article is really the concept of making sure your marketing and your product is something worth talking about the fact he took up so much room and it was showing so many of his articles in a row and made people. Think of who is this guy? How much did this do pay to get on his face? Look at all these articles, this guy’s ass and, at the very least, is going to make people click, because now they wonder who caotic is there’s a article, some djay small eyes, if I’m talking about it, I’ll put it in the link.
Description below point is, if you can think of a creative approach for yourself. You want to do that not only when you market on worldstar, but when you market anywhere, because it makes your money or your efforts go farther, and once you get other people talking about it, then seeing it is one thing but then actually talking about that junk. It’s a whole nother ballgame, so it’s we’re all starting to pop a ripoff, oh and really say that, but will it give you the best return on your investment? Well, I would say that either in here’s.
Why well start if I really exist, as my eyelid Nuggets own, it’s really a glorified blog, doesn’t really have any algorithms or ranking systems that truly automate and ensure that people get to see the best content, which means when things get posted, it’s pretty much a lot More chronological than ranking systems, so what your content is up is being moved further and further back if it was on a YouTube or something like that, it’s going to really work to help the users, whoever those users are best fit for your content.
To ultimately find your content, especially as you get more likes and get more views, you’ll constantly be rising up in rankings. Let me stop and answer this because I forgot to do at the beginning a perfect example of this island. I’m talking about is, if you look at a few of these articles, I’ll flash some up on the screen. You’ll see that there are a lot of cases where there are a lot more views on world star than they are on the YouTube, however, they’re providing the youtube link within world star.
It doesn’t matter if you’re reading on YouTube world star or whatever website. If the YouTube article is there, you too will be recording your views. So how does the world star show so many more views than YouTube? One possible theory is a lot of haters exist on world star natives, like the ones of the articles and clowning on people in the comments and stuff like that. Probably a lot of them are reading the comments before they even read the article.
I know a lot of people do that on YouTube, and this is just me skimming through the articles, but it seems like the only time that the actual article on YouTube has far more abused and on a world. Star is when there were big stars involved. Who were probably getting their views from somewhere else, so the world star, probably just put it on themselves for free to see what the comments will be like, but back to the point with going on, it seems to be a real gap between actually getting views from Your page on worldstar and they’re actually translating to legitimate views on youtube.
So if worlds start offering a paid way to get on their YouTube page, I think there will be a lot more valuable for the up-and-coming rapper personally, but I’m not exactly sure that they do. That you’d have to ask them directly and see what they say as far as I can see, doesn’t look like it, but they’re capitalist. So if you got a lot of money, I’m pretty sure they willing to make a little budge. But if you look on their page, everybody up, there is pretty much well-known and there seems to be a much higher standard for getting on their YouTube.
Page then big getting on the world started by website. So what could be an alternative, an even better option and getting on worldstar? Well one? You have just actually posting your music through influencers, but everybody knows a lot about influencers. Am I going to get deep into that? A lot of people have trouble getting in contact with them. I’m going to come up with something as far as a document at a later time to provide for you guys to help you guys out with that, but the other option is using YouTube blogs, like the other platform that your bigger acts about promoting sounds: there’s trap Nations there’s so many YouTube pages out there, where they’re, basically just posting other people’s music – a lot of time, it’s popular artists, but they also do sell spots to up-and-coming artists who are willing to pay.
Of course, it’s always going to be up to you to analyze whether or not their following is best suit for your type of music, but at the end of the day, you’re automatically being embedded and inserted into the YouTube, algorithm and ranking system. On top of that, their subscribers are going to get a notification when your articles posted – because you know that’s how YouTube works, is it completely work? The money invested? The answer to that is: really.
There is becoming more and more more difficult, particularly for only a single payment of getting one article posted up there, kanai’s just added 15 seconds at the beginning and then into the article yeah. I could’ve, but I think it’s a lot more important for you guys to have a perspective on how to think about these type of deals, so you can think about the various situations that pop up for your particular situation yourself.
That’s it y’all know what to do. He did subscribe.
Now this article was inspired because I noticed that a lot of musicians are really just wasting a lot of ad dollars by not really customizing their ad campaigns for the platforms that they’re making it in and oftentimes just taking regular content. They have like a music article and then running an ad using the entire music article, and the first thing that you want to keep in mind when you’re creating an ad is.
What is the goal that you have at the end of the day? Are you trying to drive music plays? Are you trying to drive overall awareness? What do you want the in behavior of the user to be? What do you consider a successful campaign to be so for this? I’m going to use three examples. None of these have been necessarily considered these huge viral campaigns where you might necessarily know about people in the first one I’m going to actually use an on a music example.
A few days ago, I was hit with this article on Instagram. This is also a metaphor for your car, so when you don’t put toyo tires on your car, you’re, basically doing this to choose 12 times, not spray juice. Now the first thing I actually saw scrolling down my feed was food that beautiful looking steak. You keep reading for a few seconds and then BAM. This cheese happens, obviously especially on a platform like Instagram you’re, going to catch a lot of people’s attention, using something as beautiful as a steak, some good-looking food, but this ended up being a type of commercial.
You can see that a lot of people got got when they talked about it in the comments. So why this commercial works, which is really important to remember and take note of, is the fact that, even though they had to stake in a transition to end up being entire commercial, it wasn’t like some straight spammy stuff. It made sense in the narrative of the actual story itself. The steak was ruined by cheese.
They were using it. As a metaphor to say your car is ruined. If you don’t have our tires, don’t put cheese on your car, I want to drive that point in because a lot of people call everything clickbait these days, but clickbait isn’t necessarily clickbait or at the very least, it’s not so much of an offence. If what you’re? Using or the content after, the click actually makes sense and it’s providing value at the end of the day.
But so the point is they were able to use something to capture people’s attention and then transition. When you have something as boring as tires right. A lot of you guys are working with music, or just everybody has different. These interesting brands but tires is pretty boring. How do you capture people’s attention? I never heard of toriel tires before this ad or saying this, but now I do. These type of campaigns are really to build awareness, they’re really not meant to drive some kind of specific clicks or behavior, or I personally wouldn’t use that type of AD to do that, but just getting people intrigued and captured by what it is, and maybe a lot Of people might even send it, so they can get somebody else, whether I actually end up saying it to my sister, because I know she likes food and I knew she would be thrown off by the ad your transition.
Or so so you got to pay attention to, and all these ads are the structures. You have something quick that brings in the attention and you use that somehow to lead to another narrative that makes sense for whatever you want to do, or at least want them to know and because you’re, using this type of AD to drive awareness with a lot Of people not necessarily know you already, this is one of the type of ads.
I would recommend doing like a Facebook ad campaign and actually paying for it, because it has the ability to stop people in their tracks for just enough time to get informed of you number two. The second day I was actually just an Instagram post, so I’m going to go ahead and start and say this type of ad is not to build a fanbase or bring in new followers. This is to engage and direct your fans, your current fans, to a specific action, a lot of people, just post, hay now available on Amazon or now available on Spotify, all of those types of things.
What this person did a blacksmith, he actually engaged and entertained. The fan base and even made them laugh a little bit around what he wanted them to know, and they provided a single call of action, which is basically going Amazon, Prime, if you got it and listen to the music. Once again, this type of head is not to build a fanbase, it’s to inform your current fan base and then lead them to a specific action.
Doing things like this allows you to constantly inform them when you can always have the regular post hey. This is available here on Spotify, but now I’m going to entertain you this time and then once again, let you know it’s available on Spotify and then I might do something else. So you can come up with a lot of creative ideas that are small. They don’t even have to be funny, but just something where you give them value in addition to the information itself and then hit them with the fact that you want them to know something and then direct them to the action number three.
So number three is my favorite, because not only definitely utilize influencer marketing, but it does it right – is going to think of it too much as an ad. It’s straight up or gank they’re listening to music as they get ready, which a lot of girls and just people in general do so it’s them being their natural selves and then they’re interacting with each other and they’re, interacting with the article just looking like they’re having Fun because of the song like they like this song, but they actually know this song that’s way different than a lot of these other acts.
You see, oh well, I don’t have any personal insight on the first two eggs, but I tell you from this alert. One is the song in this article is called mozzie by artist named Joanie in and then shown here had an additional fifty thousand plays in a very short period of time on that song after it was posted. Now the track has about five hundred twenty two thousand plays on soundcloud, or maybe it’s five hundred eighty-seven thousand, I can’t remember also, which is most important.
Joni Ann said about five hundred of those people will end up following him on Instagram and they really stick with them and stay active five hundred legitimate fans. It’s a nice amount coming from one Instagram post. He hasn’t even maximize the use of that particular clip or push the song really heavily. Yet a lot of people will talk about hey use, influences to reach out to influencers pay them for an ad, but it still depends on what they do when they promote your song.
With a lot of these losses, they’re going to want creative control just make sure that they’re doing something creative instead of just posting. So two quick tips, especially if you’re doing an Instagram hat. If you can make a article that actually gets people’s attention and maybe even you can make sense or be funny or intriguing or even confusing, without the sound at all, then you’re doing yourself a great service because hey a lot of times, people don’t have time to Click the sound also a lot of times, people just can’t because they’re in a certain place, but if you can get that message out and make them laugh, that could be a pretty effective article, especially for awareness and then, of course, when they turn to sound on.
Hopefully, the article is just that much better or explains what they didn’t get but got intrigued by before. Turning the sound on and then the second tip is a be testing, as you notice, I did not say, hey dude this one only do this one. I always talk about experimentation. A lot of people will tell you that articles do better on social media, then text ad. But I say you test that for yourself, because it all depends on your goals.
What a lot of people get confused by is they’ll, see a bigger reach or they’ll see bigger numbers as far as reades when it comes to the articles, but it just means people might never saw the article, but it doesn’t mean much good. They like the beatty or anything like that, so you might just want to use that as awareness just like the first article, because a lot of times what you might find in my experience with text is, you will have more clicks and better drive people to specific Behaviors, even you don’t have a good article ad and itself or even just good copy.
Where you’re writing your text ad. We can do a article about how you use language in your ads later, but for now that’s it y’all know what to do. Hey Dad subscribe button
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