Online Marketing

Why SoundCloud WON’T Die!!!

That’s the Homer anyway yeah artists like the leads and gives condolences if it sounds loud, our sixty underneath in get it’s great. So many other artists making comments.

But what I want to get across in this article is the fact that I do not believe SoundCloud is going to die, and I want to talk about how we should say about this situation so far. We got to think about why people even believe this earlier. This year, SoundCloud actually reported that they lost fifty two million dollars in 2015. It was kind of arming for a company that raised over under ninety million dollars and is ten years old.

They tried to frame it infamous people that don’t bad days or behind them. Until this week, when SoundCloud reported a 40 percent lay off that’s a lot of people, just gone no job now, there’s a more specific rumor that they only have enough money to get them to queue for basically they’re earning more money than they are speaking and are About to run out after rumor and in my mind, there’s two out number one: SoundCloud doesn’t have any money and they’re about to death.

Number two sound flower doesn’t have any money, but killing off forty percent of their staff will position them to be forgiven of their sins and saved by an angel. In other words, investors do understand the value of the assets that SoundCloud pad, which were the most part of the user base of the data, but they don’t want to hop on a sinking ship, so SoundCloud by cutting their employment. Cutting their cost in return increases their probability, even if that’s from like new negative fifty million to these negatives, 1 million even filled a healthier company, which increases investor comedy basically like when Ashley gets hurt in the rest of their career, depends on it.

They in turn around, like Adrian Peterson, came back and had a record-breaking season. Active ACL injury for is they’ll kind of fizzle out and only be a shell of what it used to be kind of like a Derrick Rose situation. These investors need to evaluate that. I strongly believe it is that second situation SoundCloud giving in a healthier position to be bought out or to increase investor confidence, because the value of their access is extremely that valuable.

Yes, yeah things like Apple, music, Spotify and tidal, who have increased the competition in that market, but really they still haven’t kind of touched completely on that court that balance loud has created. There is a little bit of goodwill of it. It’s out loud. Not only has a user base and some sort of revenue coming in also there are a lot more unique compared to the other streaming services, because they have this culture that is developed within this system and what they mean right now in the assembly line is how Artists are getting discovered, and this is so much extra there, which might be hard to argue to investors.

They just want to see their bottom line but, like I said, the data alone is very valuable. If I can say valuable, because I can put the number on it, I don’t know enough of the details, but what I can say if they aren’t required by some investors that allow them to act independently, they might just be acquired by some bigger companies that data Size Esquire than before, but is looking a little bit more bullish on them after they’re available for discount.

Once again, I know those other streaming. Services has created a lot of competition, but they really had it fully stepped over into South our market. Actually, an amazing title: Spotify those are really built: distribution networks that are geared a lot more towards curation for the consumer, we’re SoundCloud census. Birth has been more for being people who are uploading, the sound it’s a DJ, the person who has a podcast, an artist, a producer whatever so again, we’ll SoundCloud, I I don’t think so.

Will it drive and come this stronger than ever? That’s left anything that if you know what to do hit the subscribe button,


Online Marketing

7 steps to build your fanbase like Chance the Rapper [Music Marketing]

The rapper and I should say a fanatical fan base because chance forever has probably the realest fan base. There is, and I mean fan base, not just I like their music so gets most plays. I’m talking about really mobilizing people ease. Has the realest fan base you’ll, see what I’m talking about in hip hop right now in terms of a young artist, especially for me independent? So, let’s start as a group, my dad is like you know he was a campaign.

Many people in office put show people to the people right, um and my dad at a certain point. Kind of campaign managed me in and showed me out of, like you know, print flyers and and move on foot and work organically with the people. Do I do you, like my base, use a political activist kind of yeah, I’m for the people right, so this is what to think about. How can you campaign like chance, because he learned from his dad and his dad was a campaign manager? So what do campaign managers campaign like this is what we’re going to go over in this article, but I’m I’m an artist of sorts and uh from Chicago for the people.

So in this clip Chan said he’s four other people in the last clip he fades for the people and he put his fist up and that’s number one when it comes to campaign management. Know who you are. It sounds kind of weird sounds kind of corny but know who you are because you have to have a clear understanding of who you are to know how you want to communicate with the people. Everyone who doesn’t know who don’t know chance, the rapper – you don’t sell your music.

No, it’s free, yeah! Um! Do you know you know you can how do you? How do you make money? Ah yeah, I’m on tour right now, I’m a touring artist as music grows. There there’s always new ways of releasing it. You know, there’s visual albums and you know old concerts and big Broadway musicals. It rule number two know your audience. So what does that really mean right? First, you have to know who you are, then you have to know who your audience, because you have to know how to communicate in Iraq.

With that audience chance doesn’t sell records his audience the young audience. People want to hear that shit these days. They don’t want to hear anybody crying about how oh I don’t make enough money or people should start paying, because if they don’t want to hear that that’s dead, so not only does he resonate even stronger with this audience by not actually selling his music, but he Also even goes on to speak of these creative ways that he could make money anyway, and that kind of stuff just makes you like him even more right, because the way, if he thought of was give more content, Broadway shows and touring actually giving more to the Audience to his fans, as opposed to just trying to figure out some kind of sneaky business ways, and I want to go back and really how he redone the audience reacts once again when he says he doesn’t sell music, everyone who doesn’t know who don’t know chance.

The rapper, you don’t, sell your music, no, it’s free, yeah! Um! Do you know you know you can’t see that speaking to his audience and knowing how to get them and move them. But let’s move on from there. We can go into that later. Have a story to tell this huge part of any campaign management: this is how you move people. You can think civil rights, how people have this entire moving this back story of slavery.

Things like that to move people on well, look how chance with tenday, had a complete story around and I’m going to let intelligent explain the current of attending 10 day was, I recorded. While I was on a 10-day suspension from high school. What you do why I get suspended, we I have yeah. I have marijuana I’ll know what the rules are for everybody, everything I have. We not really a lot of wheat, but like on on school property.

I guess like a half. A zip was, if not like, like a like a maybe maybe a quarter, maybe a quarter. I don’t smoke, I was, but they were trying to say I had intenta. So what I did I had it in one bag. It was for me it doesn’t matter user. I wasn’t really trying to say nothing. I don’t know what was incriminating. What was not, I was chilling so when you hear chance tell this story, this makes people relate to them, particularly in that age range.

This was his very first drop. You have a story as a whole concept, but it’s not even all this. It’s not so abstract. It’s 10 days, ok, 10 days of suspension. A lot of people can relate to suspensions. I was suspended twice. Then you have this concept of. We people could relate to the weed, there’s so many ways and things people could relate to a story, and people will always pull what they can relate to most out of that story, because it resonates with them and it gives them a visual of who.

The person is, people are always trying to figure out who is this artist they’re, trying to figure out ways to get closer when you even look at acid rap acid rap had a story in itself just the whole idea of acid rap. It creates a story of who you think chance is what you expect from the music and now, even if you didn’t have any kind of name from the music now you’re thinking. Okay, what made him think that he must have been on acid right and even coloring book the last project that had a story in himself.

It was a lot less straight-4 in the first two projects, but when you have such a strong fan base and following at that point, people are going to be listening for some kind of concept and creating themselves and what you could probably get out of. That is just the fact that he’s in a better place in life and that’s kind of the constant theme throughout that whole project he’s a better place. Thank God.

He you know is having having a child and whoops girl all that kind of stuff. But it’s constantly constantly implementing stories to give your crowd or ticking people something to resonate and move with, because when people can relate to you, they feel closer to you when they feel closer to you. They will do more for you and as an artist. That’s how you have power and we’ll get to that later on, so look at this chance is just making a tweet Chicago Bulls.

So not only is he staying strong with his local folks, but that’s just a small little interaction. That’s how a lot of people use Twitter and then you look at this tweet between these cute little baby. Look at the babies. It’s Halloween people got their babies, dresses chance the rapper once again it’s how strong is showing how strong his fan base is. People have babies dressed like this dude, and this is young and his career, think about it and then look baby baby baby.

Look at these cute little babies. That is a strong, strong engagement with his audience. He stays engaged with this audience. When you constantly engage with your audience, you become more real to your audience. People love you even more and a lot of people. They don’t necessarily well a lot of artists. I mean they want this whole mysterious thing and that’s the thing you’re going for you know the whole press thing.

That’s a different type of story, that’s a different strategy, but this is for those people who want really strong engaged audiences. That would do damn near anything. For you and that’s what chance has he’s development uh not that many years ago I was, you know, still trying to pass out my mixtape I’m still trying to pass out my mixtapes. Do you guys know how hard it is to make tell everybody know your music like even when people feel like you know, you can’t get much bigger or your musics played everywhere, like when you’re artists, your soul, you know purpose is to like share your music with Everybody, this is a key up from two reasons.

Really I just can’t escape every single time. I have a article, I’m not going to make it a core strategy, because it’s obvious and everybody should do it to the max – get attention. It shows that he understands this. Even as big as he is, he’s still passing out resources, but that’s only a small two of the iceberg to also touch about the fact that he’s galvanizing his resources. He even recognizes himself as a resource and still to this day passes out mixtapes when he gets a chance, but I’m going to show even stronger version of galvanizing resources at the end so check this out.

If you guys don’t know about chance, the rapper buddy in the middle Donnie trumpet and the social experiment, that’s all these guys around them. He constantly works with these guys in various ways, but they even had a social experiment. Project collaboration is a key. It’s a strong key when it comes to campaigning that whole campaign management style, because you want to strengthen the relationship.

It’s all about relationships, if you notice everything that is, I’ve talked about any that he’s done. It’s all about creating strong bonds at scale with a lot of people, it’s hard to create bonds with a lot of people and make them strong. But if you can, then you can move mountains. That’s that Martin Luther King type stuff, and also you got to have a team. I just put that in parentheses down there, so some of these people, these friends, are also is his team in various projects in various ways as well, we’ll have a whole nother article.

I’m about just team in general, if it’s necessary enough people want to hear about that, though also collaboration. I don’t know if you guys even understand how huge of a deal for independent artists, especially hip-hop, to be on Ellen, it’s fucking ridiculous. It doesn’t happen at all press the chance call them friends. Chances might have broke a barrier, so now more people might be in that window.

Now that he’s broken through but Ellen is the hugest. It doesn’t make sense, but look at this collaboration look at some more collaboration. Everybody knows probably already that’s to change a little Wayne. Sorry Skrillex is over here in the background with them on Stephen Colbert, another mind-blowing, the fact that he was on there and then, if you check this out, I think this was on Jimmy Fallon collaboration with Anthony Hamilton, ty dolla sign Rory to the far right.

Obviously, he’s the guy that’s kind of darkened out right there. You don’t see collaborations like these, and all this was one super super interesting collaborations. I’ve seen the fact that he was smart enough to do something like this, because they weren’t on the regular track, at least well, probably on some kind of vocal course, but to actually bring them out. I heard of. But it shows how he constantly built abnormal relationships and makes them very strong mobilize now we’re getting to the sweet stuff.

I just have to put this one on Front Street because when you have a combination of all those things that we’ve talked about so far, all right mobilize is number seven. You really have power when I say you can do more and move mountains to do something like this right chance. The rapper had a parade to vote this election. Obviously Donald Trump won, but he had all these people come out around him. He had a free concert.

They had people walk with him to vote. You see Richard Branson tweeting this. I don’t know if you guys understand how huge that is this dudes, a billionaire friend, even though chances and there’s so much like, I said about that, there’s really show how chance is really creating a movement and you can create a powerful movement too. If you follow these southern strategies, it takes time it takes some.

You know some smarts, but then there are also other strategies like. I said that once again I’ll go over more. If people want to hear different strategies, I just need to get that feedback in those views share this with your friends, if you think they’ll be interested if they’re just trying to campaign or if they want to be rappers and campaign, that way too great following all So I’ll just drop it off.

If you really want to have that following once again, I can’t reiterate enough: you can follow these steps and you can end up possibly looking like this Oh be here from you guys subscribe, dropping something. Next week you

My favorite musician as of right now.


Online Marketing

Is World Star A Rippoff? Should I Pay To Promo Music On WSHH?

Y’All can like this article jibiji hope I said that right because he acts. He talked about article platforms like world star, hip, hop and promoting sounds. Do you think paying 500 to 1000 dollars to get your article? Seen on these platforms is the way to go.

First, you have to ask yourself the obvious question: do the users of WorldStarHipHop appreciate your type of music? Think about it? Generally speaking, street music is the type of music that successful own world star hiphop you’re talking about the money, the drugs and the winning? That’s pretty much the type of music people WorldStarHipHop aren’t really going there to listen to Drake type music, unless maybe it’s Drake himself, and even then, if it’s the right type of music is really hard to receive great positive feedback because of the environment that they create.

Is so conducive to negativity when you look at so many of the posts is really about seeing something we’re seeing something crazy, saying somebody you beat up just setting up situations for people to roast on whatever the content is now, if the demographic for your type of Music is world start hip. Hop’s community prices can range from as low as 750 to 5,000 plus dollars, but if you do have 50,000 views on a article in the last 11 months now this has to be legitimate.

Then you do have the opportunity to possibly get on world star hip hop for free now they say they check rigorously. They can tell you better, have legitimate comments. There needs to not be any kind of big name on your project. Hood have boosted the views they want to make sure that you are the star that other people are looking for and they made this null in a while ago. So I’m not completely sure this stance completely.

They might have upped the amount of views that are necessary to get on for free, so you would have to email world star for that yourself miss now. If you do decide to pay to get a article posting on world star hip hop, I suggest that you wait until you have multiple projects released, or at least some kind of catalogue of content that what people actually mess with you in your article and they decide To check to see more about you, you actually have some more for them to check out.

Remember having somebody’s attention is a gift so that moment that you finally get their attention. If they decide they like what you got going on, I wanted to look deeper into you as an artist. You better have something for them to galvanize and consume so that you can keep their attention for a good period of time. They can really become a fan of you as an artist. If that one article is all you got, then good luck getting that attention again, you don’t want to have to pay $ 750,000 just to get somebody’s attention every single time.

Another thing is, I suggest you promote a song, a world star that it’s already getting traction by itself. If you already have a project or you just have a single out that has been moving by itself has been doing better than your other tracks. Make a article on that one and promote that article on worldstar. You want to put all your efforts behind something that is showing promise, especially when you talk about putting that money bond.

Also, within your music article figure out ways to promote other songs of yours, whether that might be showing links to your social media for doing the preview of one of your other songs at the end, maybe a little snippet into the next music article. Just remember once again: you want to maximize this attention that you have when you have it, especially when you’re paying for it. I know I’m drilling down on that point, but it’s really how I operate.

Personally, I got money, but I don’t got no money to waste and, while we’re on this subject, we might as well talk about the most popular, well-known worldstar campaign, which was by chaotic what he did was basically the very first worldstar takeover. Not only did he pay to get a song on worldstar, he actually got almost the entire personal page. Really, like the first three roles, he basically made each individual track of his project, a cover for his mixtape, and then he had all of those tracks posted on worldstar.

This goes back to that concept of being remarkable that I talked about recently. If you haven’t seen that article is really the concept of making sure your marketing and your product is something worth talking about the fact he took up so much room and it was showing so many of his articles in a row and made people. Think of who is this guy? How much did this do pay to get on his face? Look at all these articles, this guy’s ass and, at the very least, is going to make people click, because now they wonder who caotic is there’s a article, some djay small eyes, if I’m talking about it, I’ll put it in the link.

Description below point is, if you can think of a creative approach for yourself. You want to do that not only when you market on worldstar, but when you market anywhere, because it makes your money or your efforts go farther, and once you get other people talking about it, then seeing it is one thing but then actually talking about that junk. It’s a whole nother ballgame, so it’s we’re all starting to pop a ripoff, oh and really say that, but will it give you the best return on your investment? Well, I would say that either in here’s.

Why well start if I really exist, as my eyelid Nuggets own, it’s really a glorified blog, doesn’t really have any algorithms or ranking systems that truly automate and ensure that people get to see the best content, which means when things get posted, it’s pretty much a lot More chronological than ranking systems, so what your content is up is being moved further and further back if it was on a YouTube or something like that, it’s going to really work to help the users, whoever those users are best fit for your content.

To ultimately find your content, especially as you get more likes and get more views, you’ll constantly be rising up in rankings. Let me stop and answer this because I forgot to do at the beginning a perfect example of this island. I’m talking about is, if you look at a few of these articles, I’ll flash some up on the screen. You’ll see that there are a lot of cases where there are a lot more views on world star than they are on the YouTube, however, they’re providing the youtube link within world star.

It doesn’t matter if you’re reading on YouTube world star or whatever website. If the YouTube article is there, you too will be recording your views. So how does the world star show so many more views than YouTube? One possible theory is a lot of haters exist on world star natives, like the ones of the articles and clowning on people in the comments and stuff like that. Probably a lot of them are reading the comments before they even read the article.

I know a lot of people do that on YouTube, and this is just me skimming through the articles, but it seems like the only time that the actual article on YouTube has far more abused and on a world. Star is when there were big stars involved. Who were probably getting their views from somewhere else, so the world star, probably just put it on themselves for free to see what the comments will be like, but back to the point with going on, it seems to be a real gap between actually getting views from Your page on worldstar and they’re actually translating to legitimate views on youtube.

So if worlds start offering a paid way to get on their YouTube page, I think there will be a lot more valuable for the up-and-coming rapper personally, but I’m not exactly sure that they do. That you’d have to ask them directly and see what they say as far as I can see, doesn’t look like it, but they’re capitalist. So if you got a lot of money, I’m pretty sure they willing to make a little budge. But if you look on their page, everybody up, there is pretty much well-known and there seems to be a much higher standard for getting on their YouTube.

Page then big getting on the world started by website. So what could be an alternative, an even better option and getting on worldstar? Well one? You have just actually posting your music through influencers, but everybody knows a lot about influencers. Am I going to get deep into that? A lot of people have trouble getting in contact with them. I’m going to come up with something as far as a document at a later time to provide for you guys to help you guys out with that, but the other option is using YouTube blogs, like the other platform that your bigger acts about promoting sounds: there’s trap Nations there’s so many YouTube pages out there, where they’re, basically just posting other people’s music – a lot of time, it’s popular artists, but they also do sell spots to up-and-coming artists who are willing to pay.

Of course, it’s always going to be up to you to analyze whether or not their following is best suit for your type of music, but at the end of the day, you’re automatically being embedded and inserted into the YouTube, algorithm and ranking system. On top of that, their subscribers are going to get a notification when your articles posted – because you know that’s how YouTube works, is it completely work? The money invested? The answer to that is: really.

There is becoming more and more more difficult, particularly for only a single payment of getting one article posted up there, kanai’s just added 15 seconds at the beginning and then into the article yeah. I could’ve, but I think it’s a lot more important for you guys to have a perspective on how to think about these type of deals, so you can think about the various situations that pop up for your particular situation yourself.

That’s it y’all know what to do. He did subscribe.

My favorite musician as of right now.


Online Marketing

How To Get Famous Doing Cover Songs On YouTube [7 Tips]

Before I get started. What are my people for those who are doubting? Yes, you can blow up and become big off of cover song. I have a legitimate career. I readed people from Nicky design to Tori Kelly, Andrea Chloe and Halle. I’m talking about. I love reading these people at the beginning.

As matter of fact, I was reading Justin Bieber on YouTube before he blew up back when everybody was saying. Why are you so talented you surf the world can’t wait. Til you blow I’m going yo girl, I’m your blog to the bathroom and I realized like. Do you suck? That’s not the point. Number one choose your quality. Yes, you can reporter, covering that you can do it. Mp3 playing and kind of lip sync or you can do a live unplugged.

You can do something in the studio. You can do just a raw straightforward in front of the camera singing and that, personally is my favorite, because it has that raw feeling and connections that allow people to feel like you not start, yes, you’re, just somebody in their room that I can root for it. I’m catching you before the world knows about you. That’s the biggest advantage of that one right. There number two consistency.

There’s no fancy way to say it to get attention over time to build a fanbase. You just have to stay consistent. You might not get you the initially, but eventually you’re, building up a catalog when people start to discover you and next thing you know they say. Oh my gosh. This person is amazing, so when you’re doing colors, don’t think about necessarily the first day the first week at the innovation plan to at least dedicate eight months, so you can give it that time to blow up and really start to feed and create his own loop Of audience generation and speaking of other generations, of course, you want to engage with the people who are engaging with you all people who are appreciating you think of them.

They have a quest, go with the request. It’s helpful to help you build a relationship with your fan base and puts. I hope that I didn’t put this on the list, whether your YouTube or Instagram YouTube. You should be doing full songs, probably for may be shortened to minute urgent and then on Instagram 15 to 30. Second clips will work better than doing a full minute number four new songs that are hot while there.

I the reason, because this is when there’s hot song, people are already searching for that song and it makes you more easy to find if I’m looking for bad news next thing, you know, I see it. Girl kills bed and Gucci color on the side of my screen, I didn’t like sleep on it, ketching popular songs and something that a lot of people use. So it’s not necessarily likely not going to have competition, and it’s so faster.

You can do that and turn around a new eyes on the bed. Five same songs that people don’t expect. You saying you know that high vary for different people. You think about people like Nikki heat. You have this writer who doing a lot of track or hard writing. Music covers of songs like the weekend baby job. It might be interesting for a little kid in singing being grown and will resolves that you get a lot of tension.

I’ll necessarily recommend it. But if you’re also being interesting for a wrong woman or a teenager or grown man or whatever to be doing these new renditions of nursery rhymes or if you were doing these slow, sexy renditions of television show lean song kind of like a Jamie Foxx Bill. Brady Bunch he made that for alma mater here’s, a celery who was bringing a three very lovely girls, all of them a hair of gold like their mother er, responding like a song off the TV make it sound good enough to make love, even if the song Was bringing the free burial of the girls all of their venerable Noctem, bother seeing us Waurika number six take fast on the slow down or take slow song.

This beat them up or putting more beat and punch tool. When you change up the arrangement, it helps. You stick out more and it helps people to disassociate with this person’s are singing the song. I even sounds good, so we have a nice voice. It helps them get captured in your talent as a whole, often times just nice to people ears. That’s why a lot of times when people take the bass version of a song and slow it down and do it cool, see people.

Obviously this person so much that it it’s a thing but look. He was covered and you’ll always see that somewhere, another s7 get creative. This could be the most important of all of them, especially if you’re failing to really start getting some directions. You might have to do something really creative, create some kind of series possibly or get somebody involved. I don’t know if you get another person involved and they’re beatboxing with you or you’re, just singing songs, to your dad or with your dad there and reading his reaction or maybe you’re, going to every Starbucks Embassy and singing outside each Starbucks and create a series out Of that somebody does that I swear eventually, if there’s not like vulgar, songs or kind of corporate friendly type songs, they’ll, probably get signed or Starbucks or probably do some kind of sponsorship for because it will be getting incision for Starbucks.

All in all, you just have to look for different ways to entertain people, in addition to your views, there’s so many ways to get creative. You have to figure that out for themselves. I remember this one guy who can sing. He was kind of like a comedian too. He would do these singing reactions to stuff if I could find them I’ll put them in not whatever, but anyway, that’s it hotel bill y’all. What to do is dead, subscribe, good,

My favorite musician as of right now.


Online Marketing

How To Make Social Media Ads That Actually Work

Now this article was inspired because I noticed that a lot of musicians are really just wasting a lot of ad dollars by not really customizing their ad campaigns for the platforms that they’re making it in and oftentimes just taking regular content. They have like a music article and then running an ad using the entire music article, and the first thing that you want to keep in mind when you’re creating an ad is.

What is the goal that you have at the end of the day? Are you trying to drive music plays? Are you trying to drive overall awareness? What do you want the in behavior of the user to be? What do you consider a successful campaign to be so for this? I’m going to use three examples. None of these have been necessarily considered these huge viral campaigns where you might necessarily know about people in the first one I’m going to actually use an on a music example.

A few days ago, I was hit with this article on Instagram. This is also a metaphor for your car, so when you don’t put toyo tires on your car, you’re, basically doing this to choose 12 times, not spray juice. Now the first thing I actually saw scrolling down my feed was food that beautiful looking steak. You keep reading for a few seconds and then BAM. This cheese happens, obviously especially on a platform like Instagram you’re, going to catch a lot of people’s attention, using something as beautiful as a steak, some good-looking food, but this ended up being a type of commercial.

You can see that a lot of people got got when they talked about it in the comments. So why this commercial works, which is really important to remember and take note of, is the fact that, even though they had to stake in a transition to end up being entire commercial, it wasn’t like some straight spammy stuff. It made sense in the narrative of the actual story itself. The steak was ruined by cheese.

They were using it. As a metaphor to say your car is ruined. If you don’t have our tires, don’t put cheese on your car, I want to drive that point in because a lot of people call everything clickbait these days, but clickbait isn’t necessarily clickbait or at the very least, it’s not so much of an offence. If what you’re? Using or the content after, the click actually makes sense and it’s providing value at the end of the day.

But so the point is they were able to use something to capture people’s attention and then transition. When you have something as boring as tires right. A lot of you guys are working with music, or just everybody has different. These interesting brands but tires is pretty boring. How do you capture people’s attention? I never heard of toriel tires before this ad or saying this, but now I do. These type of campaigns are really to build awareness, they’re really not meant to drive some kind of specific clicks or behavior, or I personally wouldn’t use that type of AD to do that, but just getting people intrigued and captured by what it is, and maybe a lot Of people might even send it, so they can get somebody else, whether I actually end up saying it to my sister, because I know she likes food and I knew she would be thrown off by the ad your transition.

Or so so you got to pay attention to, and all these ads are the structures. You have something quick that brings in the attention and you use that somehow to lead to another narrative that makes sense for whatever you want to do, or at least want them to know and because you’re, using this type of AD to drive awareness with a lot Of people not necessarily know you already, this is one of the type of ads.

I would recommend doing like a Facebook ad campaign and actually paying for it, because it has the ability to stop people in their tracks for just enough time to get informed of you number two. The second day I was actually just an Instagram post, so I’m going to go ahead and start and say this type of ad is not to build a fanbase or bring in new followers. This is to engage and direct your fans, your current fans, to a specific action, a lot of people, just post, hay now available on Amazon or now available on Spotify, all of those types of things.

What this person did a blacksmith, he actually engaged and entertained. The fan base and even made them laugh a little bit around what he wanted them to know, and they provided a single call of action, which is basically going Amazon, Prime, if you got it and listen to the music. Once again, this type of head is not to build a fanbase, it’s to inform your current fan base and then lead them to a specific action.

Doing things like this allows you to constantly inform them when you can always have the regular post hey. This is available here on Spotify, but now I’m going to entertain you this time and then once again, let you know it’s available on Spotify and then I might do something else. So you can come up with a lot of creative ideas that are small. They don’t even have to be funny, but just something where you give them value in addition to the information itself and then hit them with the fact that you want them to know something and then direct them to the action number three.

So number three is my favorite, because not only definitely utilize influencer marketing, but it does it right – is going to think of it too much as an ad. It’s straight up or gank they’re listening to music as they get ready, which a lot of girls and just people in general do so it’s them being their natural selves and then they’re interacting with each other and they’re, interacting with the article just looking like they’re having Fun because of the song like they like this song, but they actually know this song that’s way different than a lot of these other acts.

You see, oh well, I don’t have any personal insight on the first two eggs, but I tell you from this alert. One is the song in this article is called mozzie by artist named Joanie in and then shown here had an additional fifty thousand plays in a very short period of time on that song after it was posted. Now the track has about five hundred twenty two thousand plays on soundcloud, or maybe it’s five hundred eighty-seven thousand, I can’t remember also, which is most important.

Joni Ann said about five hundred of those people will end up following him on Instagram and they really stick with them and stay active five hundred legitimate fans. It’s a nice amount coming from one Instagram post. He hasn’t even maximize the use of that particular clip or push the song really heavily. Yet a lot of people will talk about hey use, influences to reach out to influencers pay them for an ad, but it still depends on what they do when they promote your song.

With a lot of these losses, they’re going to want creative control just make sure that they’re doing something creative instead of just posting. So two quick tips, especially if you’re doing an Instagram hat. If you can make a article that actually gets people’s attention and maybe even you can make sense or be funny or intriguing or even confusing, without the sound at all, then you’re doing yourself a great service because hey a lot of times, people don’t have time to Click the sound also a lot of times, people just can’t because they’re in a certain place, but if you can get that message out and make them laugh, that could be a pretty effective article, especially for awareness and then, of course, when they turn to sound on.

Hopefully, the article is just that much better or explains what they didn’t get but got intrigued by before. Turning the sound on and then the second tip is a be testing, as you notice, I did not say, hey dude this one only do this one. I always talk about experimentation. A lot of people will tell you that articles do better on social media, then text ad. But I say you test that for yourself, because it all depends on your goals.

What a lot of people get confused by is they’ll, see a bigger reach or they’ll see bigger numbers as far as reades when it comes to the articles, but it just means people might never saw the article, but it doesn’t mean much good. They like the beatty or anything like that, so you might just want to use that as awareness just like the first article, because a lot of times what you might find in my experience with text is, you will have more clicks and better drive people to specific Behaviors, even you don’t have a good article ad and itself or even just good copy.

Where you’re writing your text ad. We can do a article about how you use language in your ads later, but for now that’s it y’all know what to do. Hey Dad subscribe button

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