That’s the Homer anyway yeah artists like the leads and gives condolences if it sounds loud, our sixty underneath in get it’s great. So many other artists making comments.
But what I want to get across in this article is the fact that I do not believe SoundCloud is going to die, and I want to talk about how we should say about this situation so far. We got to think about why people even believe this earlier. This year, SoundCloud actually reported that they lost fifty two million dollars in 2015. It was kind of arming for a company that raised over under ninety million dollars and is ten years old.
They tried to frame it infamous people that don’t bad days or behind them. Until this week, when SoundCloud reported a 40 percent lay off that’s a lot of people, just gone no job now, there’s a more specific rumor that they only have enough money to get them to queue for basically they’re earning more money than they are speaking and are About to run out after rumor and in my mind, there’s two out number one: SoundCloud doesn’t have any money and they’re about to death.
Number two sound flower doesn’t have any money, but killing off forty percent of their staff will position them to be forgiven of their sins and saved by an angel. In other words, investors do understand the value of the assets that SoundCloud pad, which were the most part of the user base of the data, but they don’t want to hop on a sinking ship, so SoundCloud by cutting their employment. Cutting their cost in return increases their probability, even if that’s from like new negative fifty million to these negatives, 1 million even filled a healthier company, which increases investor comedy basically like when Ashley gets hurt in the rest of their career, depends on it.
They in turn around, like Adrian Peterson, came back and had a record-breaking season. Active ACL injury for is they’ll kind of fizzle out and only be a shell of what it used to be kind of like a Derrick Rose situation. These investors need to evaluate that. I strongly believe it is that second situation SoundCloud giving in a healthier position to be bought out or to increase investor confidence, because the value of their access is extremely that valuable.
Yes, yeah things like Apple, music, Spotify and tidal, who have increased the competition in that market, but really they still haven’t kind of touched completely on that court that balance loud has created. There is a little bit of goodwill of it. It’s out loud. Not only has a user base and some sort of revenue coming in also there are a lot more unique compared to the other streaming services, because they have this culture that is developed within this system and what they mean right now in the assembly line is how Artists are getting discovered, and this is so much extra there, which might be hard to argue to investors.
They just want to see their bottom line but, like I said, the data alone is very valuable. If I can say valuable, because I can put the number on it, I don’t know enough of the details, but what I can say if they aren’t required by some investors that allow them to act independently, they might just be acquired by some bigger companies that data Size Esquire than before, but is looking a little bit more bullish on them after they’re available for discount.
Once again, I know those other streaming. Services has created a lot of competition, but they really had it fully stepped over into South our market. Actually, an amazing title: Spotify those are really built: distribution networks that are geared a lot more towards curation for the consumer, we’re SoundCloud census. Birth has been more for being people who are uploading, the sound it’s a DJ, the person who has a podcast, an artist, a producer whatever so again, we’ll SoundCloud, I I don’t think so.
Will it drive and come this stronger than ever? That’s left anything that if you know what to do hit the subscribe button,
Number one is SoundCloud reposes networks. I’ve talked to people recently who had no idea what those were. So I want to first say I’m going to do this a little bit differently before I talk about it a little bit more extensively, I want everybody who’s reading and who has any kind of experience with these to kind of detail. Your personal experience in the comments below maybe some point out some good repost networks or repost pages that you’ve used, so other artists can use it at their resource that way.
People who don’t know about it or people who’ve just used it once or twice, can get the experience from different angles and make educated decisions by themselves based on reading these people’s experiences. The comments pre shade it that’s going to be super helpful and, of course, we also know there are scams out there and that’s another reason. It’s good for everybody to share the information, because some of these pages are trying to make a quick comment.
Definitely not all of them, but just thumbs and soul, to quickly define or to explain the brief postal network is basically you have your music on soundcloud and then you either have an individual reposted or you have a whole network of individuals reposted. Some people will do it just because they, like your stuff and some people will, you know, say, give me that money and a lot of people most of the times.
You probably want to pay them some form of money either right works anyway. That’s basically a short explanation for those who didn’t know what it was already everybody please make those comments and help each other out anyway, once again, as I said, I’ll, be doing things about specific tools and websites and all kind of resources throughout this series, I don’t Know how often I’ll do it, but that’s it stay tuned.
Y’All can like this article jibiji hope I said that right because he acts. He talked about article platforms like world star, hip, hop and promoting sounds. Do you think paying 500 to 1000 dollars to get your article? Seen on these platforms is the way to go.
First, you have to ask yourself the obvious question: do the users of WorldStarHipHop appreciate your type of music? Think about it? Generally speaking, street music is the type of music that successful own world star hiphop you’re talking about the money, the drugs and the winning? That’s pretty much the type of music people WorldStarHipHop aren’t really going there to listen to Drake type music, unless maybe it’s Drake himself, and even then, if it’s the right type of music is really hard to receive great positive feedback because of the environment that they create.
Is so conducive to negativity when you look at so many of the posts is really about seeing something we’re seeing something crazy, saying somebody you beat up just setting up situations for people to roast on whatever the content is now, if the demographic for your type of Music is world start hip. Hop’s community prices can range from as low as 750 to 5,000 plus dollars, but if you do have 50,000 views on a article in the last 11 months now this has to be legitimate.
Then you do have the opportunity to possibly get on world star hip hop for free now they say they check rigorously. They can tell you better, have legitimate comments. There needs to not be any kind of big name on your project. Hood have boosted the views they want to make sure that you are the star that other people are looking for and they made this null in a while ago. So I’m not completely sure this stance completely.
They might have upped the amount of views that are necessary to get on for free, so you would have to email world star for that yourself miss now. If you do decide to pay to get a article posting on world star hip hop, I suggest that you wait until you have multiple projects released, or at least some kind of catalogue of content that what people actually mess with you in your article and they decide To check to see more about you, you actually have some more for them to check out.
Remember having somebody’s attention is a gift so that moment that you finally get their attention. If they decide they like what you got going on, I wanted to look deeper into you as an artist. You better have something for them to galvanize and consume so that you can keep their attention for a good period of time. They can really become a fan of you as an artist. If that one article is all you got, then good luck getting that attention again, you don’t want to have to pay $ 750,000 just to get somebody’s attention every single time.
Another thing is, I suggest you promote a song, a world star that it’s already getting traction by itself. If you already have a project or you just have a single out that has been moving by itself has been doing better than your other tracks. Make a article on that one and promote that article on worldstar. You want to put all your efforts behind something that is showing promise, especially when you talk about putting that money bond.
Also, within your music article figure out ways to promote other songs of yours, whether that might be showing links to your social media for doing the preview of one of your other songs at the end, maybe a little snippet into the next music article. Just remember once again: you want to maximize this attention that you have when you have it, especially when you’re paying for it. I know I’m drilling down on that point, but it’s really how I operate.
Personally, I got money, but I don’t got no money to waste and, while we’re on this subject, we might as well talk about the most popular, well-known worldstar campaign, which was by chaotic what he did was basically the very first worldstar takeover. Not only did he pay to get a song on worldstar, he actually got almost the entire personal page. Really, like the first three roles, he basically made each individual track of his project, a cover for his mixtape, and then he had all of those tracks posted on worldstar.
This goes back to that concept of being remarkable that I talked about recently. If you haven’t seen that article is really the concept of making sure your marketing and your product is something worth talking about the fact he took up so much room and it was showing so many of his articles in a row and made people. Think of who is this guy? How much did this do pay to get on his face? Look at all these articles, this guy’s ass and, at the very least, is going to make people click, because now they wonder who caotic is there’s a article, some djay small eyes, if I’m talking about it, I’ll put it in the link.
Description below point is, if you can think of a creative approach for yourself. You want to do that not only when you market on worldstar, but when you market anywhere, because it makes your money or your efforts go farther, and once you get other people talking about it, then seeing it is one thing but then actually talking about that junk. It’s a whole nother ballgame, so it’s we’re all starting to pop a ripoff, oh and really say that, but will it give you the best return on your investment? Well, I would say that either in here’s.
Why well start if I really exist, as my eyelid Nuggets own, it’s really a glorified blog, doesn’t really have any algorithms or ranking systems that truly automate and ensure that people get to see the best content, which means when things get posted, it’s pretty much a lot More chronological than ranking systems, so what your content is up is being moved further and further back if it was on a YouTube or something like that, it’s going to really work to help the users, whoever those users are best fit for your content.
To ultimately find your content, especially as you get more likes and get more views, you’ll constantly be rising up in rankings. Let me stop and answer this because I forgot to do at the beginning a perfect example of this island. I’m talking about is, if you look at a few of these articles, I’ll flash some up on the screen. You’ll see that there are a lot of cases where there are a lot more views on world star than they are on the YouTube, however, they’re providing the youtube link within world star.
It doesn’t matter if you’re reading on YouTube world star or whatever website. If the YouTube article is there, you too will be recording your views. So how does the world star show so many more views than YouTube? One possible theory is a lot of haters exist on world star natives, like the ones of the articles and clowning on people in the comments and stuff like that. Probably a lot of them are reading the comments before they even read the article.
I know a lot of people do that on YouTube, and this is just me skimming through the articles, but it seems like the only time that the actual article on YouTube has far more abused and on a world. Star is when there were big stars involved. Who were probably getting their views from somewhere else, so the world star, probably just put it on themselves for free to see what the comments will be like, but back to the point with going on, it seems to be a real gap between actually getting views from Your page on worldstar and they’re actually translating to legitimate views on youtube.
So if worlds start offering a paid way to get on their YouTube page, I think there will be a lot more valuable for the up-and-coming rapper personally, but I’m not exactly sure that they do. That you’d have to ask them directly and see what they say as far as I can see, doesn’t look like it, but they’re capitalist. So if you got a lot of money, I’m pretty sure they willing to make a little budge. But if you look on their page, everybody up, there is pretty much well-known and there seems to be a much higher standard for getting on their YouTube.
Page then big getting on the world started by website. So what could be an alternative, an even better option and getting on worldstar? Well one? You have just actually posting your music through influencers, but everybody knows a lot about influencers. Am I going to get deep into that? A lot of people have trouble getting in contact with them. I’m going to come up with something as far as a document at a later time to provide for you guys to help you guys out with that, but the other option is using YouTube blogs, like the other platform that your bigger acts about promoting sounds: there’s trap Nations there’s so many YouTube pages out there, where they’re, basically just posting other people’s music – a lot of time, it’s popular artists, but they also do sell spots to up-and-coming artists who are willing to pay.
Of course, it’s always going to be up to you to analyze whether or not their following is best suit for your type of music, but at the end of the day, you’re automatically being embedded and inserted into the YouTube, algorithm and ranking system. On top of that, their subscribers are going to get a notification when your articles posted – because you know that’s how YouTube works, is it completely work? The money invested? The answer to that is: really.
There is becoming more and more more difficult, particularly for only a single payment of getting one article posted up there, kanai’s just added 15 seconds at the beginning and then into the article yeah. I could’ve, but I think it’s a lot more important for you guys to have a perspective on how to think about these type of deals, so you can think about the various situations that pop up for your particular situation yourself.
That’s it y’all know what to do. He did subscribe.
Some boxes are bigger than others, but a brand is a box. Nonetheless, a lot of people. A lot of artists don’t like to be boxed in, but trust me.
You have to have a box in any relationship, think about it. This way and every single relationship you have with somebody there’s a brand at place and they primarily look at you. Do that brand. Your mother looks at you as son first and then you might be a rapper. Your fans will think of you, have a rapper first or whatever you do. They might have not even fit that your son, daughter, wife, whatever.
So when you look at somebody like Donald Glover, somebody who’s done all these different things. Acting rapping he’s done all these things. On a high level, even still she spent years in just writing first and he slowly slowly but surely started to amplify others. He focuses kind of individually on one at a time, and only now is he getting to the point where he’d do all the things and people can kind of just accept all of the things I want, and still I guarantee you when you talking to Fox, then I’m going to carry in the wrapper, they only care of him as far as a director and writer of a TV showing can they create success in that when you listen into one of his albums, you don’t really get it down, that you wrote Atlanta or any Of that other stuff, all you want at that time is you’ll, be the best rapper.
You can be create the better music for me right now so understanding. That is this understanding that you can brand and sell multiple things to the same people and once at least not in the beginning, at first fill this over here to that crowd, because the 30 rock probably was running a little bit different than his comedy crowd, which Is way different than his music crap, a lot of people listen to music, I’ve never seen or even heard of 30 rock one more quick example.
Little yachty in the article that I did about him and all his marketing and branding as routine even talked about how hey I got this here, and this is my brand right now. I start off with my image before I even came out with my music, but I understand that when I want to become an actor sometime in the future, is my brand at the moment doesn’t necessarily fit where I want to go? But for now this works because I’m showing to this particular crowd right now.
I don’t have to transfer until ready to sell to this crack by the way that often where this whole idea of a sellout comes from, because people just don’t understand that hey, I’m selling to somebody different right now and all these are really just being fitted to Really just point out one simple thing, but you create a brand. It makes you more attractive to certain opportunities, but it also can restrict and limit you from others and that’s not a problem.
Nobody can have it all, particularly it’s not at the same time. That’s it. Y’All know what to do hit that subscribe button.
Before I get started. What are my people for those who are doubting? Yes, you can blow up and become big off of cover song. I have a legitimate career. I readed people from Nicky design to Tori Kelly, Andrea Chloe and Halle. I’m talking about. I love reading these people at the beginning.
As matter of fact, I was reading Justin Bieber on YouTube before he blew up back when everybody was saying. Why are you so talented you surf the world can’t wait. Til you blow I’m going yo girl, I’m your blog to the bathroom and I realized like. Do you suck? That’s not the point. Number one choose your quality. Yes, you can reporter, covering that you can do it. Mp3 playing and kind of lip sync or you can do a live unplugged.
You can do something in the studio. You can do just a raw straightforward in front of the camera singing and that, personally is my favorite, because it has that raw feeling and connections that allow people to feel like you not start, yes, you’re, just somebody in their room that I can root for it. I’m catching you before the world knows about you. That’s the biggest advantage of that one right. There number two consistency.
There’s no fancy way to say it to get attention over time to build a fanbase. You just have to stay consistent. You might not get you the initially, but eventually you’re, building up a catalog when people start to discover you and next thing you know they say. Oh my gosh. This person is amazing, so when you’re doing colors, don’t think about necessarily the first day the first week at the innovation plan to at least dedicate eight months, so you can give it that time to blow up and really start to feed and create his own loop Of audience generation and speaking of other generations, of course, you want to engage with the people who are engaging with you all people who are appreciating you think of them.
They have a quest, go with the request. It’s helpful to help you build a relationship with your fan base and puts. I hope that I didn’t put this on the list, whether your YouTube or Instagram YouTube. You should be doing full songs, probably for may be shortened to minute urgent and then on Instagram 15 to 30. Second clips will work better than doing a full minute number four new songs that are hot while there.
I the reason, because this is when there’s hot song, people are already searching for that song and it makes you more easy to find if I’m looking for bad news next thing, you know, I see it. Girl kills bed and Gucci color on the side of my screen, I didn’t like sleep on it, ketching popular songs and something that a lot of people use. So it’s not necessarily likely not going to have competition, and it’s so faster.
You can do that and turn around a new eyes on the bed. Five same songs that people don’t expect. You saying you know that high vary for different people. You think about people like Nikki heat. You have this writer who doing a lot of track or hard writing. Music covers of songs like the weekend baby job. It might be interesting for a little kid in singing being grown and will resolves that you get a lot of tension.
I’ll necessarily recommend it. But if you’re also being interesting for a wrong woman or a teenager or grown man or whatever to be doing these new renditions of nursery rhymes or if you were doing these slow, sexy renditions of television show lean song kind of like a Jamie Foxx Bill. Brady Bunch he made that for alma mater here’s, a celery who was bringing a three very lovely girls, all of them a hair of gold like their mother er, responding like a song off the TV make it sound good enough to make love, even if the song Was bringing the free burial of the girls all of their venerable Noctem, bother seeing us Waurika number six take fast on the slow down or take slow song.
This beat them up or putting more beat and punch tool. When you change up the arrangement, it helps. You stick out more and it helps people to disassociate with this person’s are singing the song. I even sounds good, so we have a nice voice. It helps them get captured in your talent as a whole, often times just nice to people ears. That’s why a lot of times when people take the bass version of a song and slow it down and do it cool, see people.
Obviously this person so much that it it’s a thing but look. He was covered and you’ll always see that somewhere, another s7 get creative. This could be the most important of all of them, especially if you’re failing to really start getting some directions. You might have to do something really creative, create some kind of series possibly or get somebody involved. I don’t know if you get another person involved and they’re beatboxing with you or you’re, just singing songs, to your dad or with your dad there and reading his reaction or maybe you’re, going to every Starbucks Embassy and singing outside each Starbucks and create a series out Of that somebody does that I swear eventually, if there’s not like vulgar, songs or kind of corporate friendly type songs, they’ll, probably get signed or Starbucks or probably do some kind of sponsorship for because it will be getting incision for Starbucks.
All in all, you just have to look for different ways to entertain people, in addition to your views, there’s so many ways to get creative. You have to figure that out for themselves. I remember this one guy who can sing. He was kind of like a comedian too. He would do these singing reactions to stuff if I could find them I’ll put them in not whatever, but anyway, that’s it hotel bill y’all. What to do is dead, subscribe, good,
Now this article was inspired because I noticed that a lot of musicians are really just wasting a lot of ad dollars by not really customizing their ad campaigns for the platforms that they’re making it in and oftentimes just taking regular content. They have like a music article and then running an ad using the entire music article, and the first thing that you want to keep in mind when you’re creating an ad is.
What is the goal that you have at the end of the day? Are you trying to drive music plays? Are you trying to drive overall awareness? What do you want the in behavior of the user to be? What do you consider a successful campaign to be so for this? I’m going to use three examples. None of these have been necessarily considered these huge viral campaigns where you might necessarily know about people in the first one I’m going to actually use an on a music example.
A few days ago, I was hit with this article on Instagram. This is also a metaphor for your car, so when you don’t put toyo tires on your car, you’re, basically doing this to choose 12 times, not spray juice. Now the first thing I actually saw scrolling down my feed was food that beautiful looking steak. You keep reading for a few seconds and then BAM. This cheese happens, obviously especially on a platform like Instagram you’re, going to catch a lot of people’s attention, using something as beautiful as a steak, some good-looking food, but this ended up being a type of commercial.
You can see that a lot of people got got when they talked about it in the comments. So why this commercial works, which is really important to remember and take note of, is the fact that, even though they had to stake in a transition to end up being entire commercial, it wasn’t like some straight spammy stuff. It made sense in the narrative of the actual story itself. The steak was ruined by cheese.
They were using it. As a metaphor to say your car is ruined. If you don’t have our tires, don’t put cheese on your car, I want to drive that point in because a lot of people call everything clickbait these days, but clickbait isn’t necessarily clickbait or at the very least, it’s not so much of an offence. If what you’re? Using or the content after, the click actually makes sense and it’s providing value at the end of the day.
But so the point is they were able to use something to capture people’s attention and then transition. When you have something as boring as tires right. A lot of you guys are working with music, or just everybody has different. These interesting brands but tires is pretty boring. How do you capture people’s attention? I never heard of toriel tires before this ad or saying this, but now I do. These type of campaigns are really to build awareness, they’re really not meant to drive some kind of specific clicks or behavior, or I personally wouldn’t use that type of AD to do that, but just getting people intrigued and captured by what it is, and maybe a lot Of people might even send it, so they can get somebody else, whether I actually end up saying it to my sister, because I know she likes food and I knew she would be thrown off by the ad your transition.
Or so so you got to pay attention to, and all these ads are the structures. You have something quick that brings in the attention and you use that somehow to lead to another narrative that makes sense for whatever you want to do, or at least want them to know and because you’re, using this type of AD to drive awareness with a lot Of people not necessarily know you already, this is one of the type of ads.
I would recommend doing like a Facebook ad campaign and actually paying for it, because it has the ability to stop people in their tracks for just enough time to get informed of you number two. The second day I was actually just an Instagram post, so I’m going to go ahead and start and say this type of ad is not to build a fanbase or bring in new followers. This is to engage and direct your fans, your current fans, to a specific action, a lot of people, just post, hay now available on Amazon or now available on Spotify, all of those types of things.
What this person did a blacksmith, he actually engaged and entertained. The fan base and even made them laugh a little bit around what he wanted them to know, and they provided a single call of action, which is basically going Amazon, Prime, if you got it and listen to the music. Once again, this type of head is not to build a fanbase, it’s to inform your current fan base and then lead them to a specific action.
Doing things like this allows you to constantly inform them when you can always have the regular post hey. This is available here on Spotify, but now I’m going to entertain you this time and then once again, let you know it’s available on Spotify and then I might do something else. So you can come up with a lot of creative ideas that are small. They don’t even have to be funny, but just something where you give them value in addition to the information itself and then hit them with the fact that you want them to know something and then direct them to the action number three.
So number three is my favorite, because not only definitely utilize influencer marketing, but it does it right – is going to think of it too much as an ad. It’s straight up or gank they’re listening to music as they get ready, which a lot of girls and just people in general do so it’s them being their natural selves and then they’re interacting with each other and they’re, interacting with the article just looking like they’re having Fun because of the song like they like this song, but they actually know this song that’s way different than a lot of these other acts.
You see, oh well, I don’t have any personal insight on the first two eggs, but I tell you from this alert. One is the song in this article is called mozzie by artist named Joanie in and then shown here had an additional fifty thousand plays in a very short period of time on that song after it was posted. Now the track has about five hundred twenty two thousand plays on soundcloud, or maybe it’s five hundred eighty-seven thousand, I can’t remember also, which is most important.
Joni Ann said about five hundred of those people will end up following him on Instagram and they really stick with them and stay active five hundred legitimate fans. It’s a nice amount coming from one Instagram post. He hasn’t even maximize the use of that particular clip or push the song really heavily. Yet a lot of people will talk about hey use, influences to reach out to influencers pay them for an ad, but it still depends on what they do when they promote your song.
With a lot of these losses, they’re going to want creative control just make sure that they’re doing something creative instead of just posting. So two quick tips, especially if you’re doing an Instagram hat. If you can make a article that actually gets people’s attention and maybe even you can make sense or be funny or intriguing or even confusing, without the sound at all, then you’re doing yourself a great service because hey a lot of times, people don’t have time to Click the sound also a lot of times, people just can’t because they’re in a certain place, but if you can get that message out and make them laugh, that could be a pretty effective article, especially for awareness and then, of course, when they turn to sound on.
Hopefully, the article is just that much better or explains what they didn’t get but got intrigued by before. Turning the sound on and then the second tip is a be testing, as you notice, I did not say, hey dude this one only do this one. I always talk about experimentation. A lot of people will tell you that articles do better on social media, then text ad. But I say you test that for yourself, because it all depends on your goals.
What a lot of people get confused by is they’ll, see a bigger reach or they’ll see bigger numbers as far as reades when it comes to the articles, but it just means people might never saw the article, but it doesn’t mean much good. They like the beatty or anything like that, so you might just want to use that as awareness just like the first article, because a lot of times what you might find in my experience with text is, you will have more clicks and better drive people to specific Behaviors, even you don’t have a good article ad and itself or even just good copy.
Where you’re writing your text ad. We can do a article about how you use language in your ads later, but for now that’s it y’all know what to do. Hey Dad subscribe button
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So starting off strong visual images are all about sticking out getting as much as attention as possible. In your environment, and you have to understand your environment to truly be able to do that I’ll go over that later, though, Calle West number one is being out of place when Kanye West first started hip hop was heavily a street where look right being educated.
As far as the look the preppy look College, look that Kanye West was known for the time was nowhere in sight. Kanye West was the first one. He popularized that and had the backpack. He created the backpack rapper, even the content. He was talking about that made him seem out of place. He was this different guy and then we look at him not that it was their choice to be born white, but the fact they were born white and they’re rappers, particularly in their side of rap, and brought them a lot of attention just because they were the Only white people at their time on that level, so it just made people look at it right in wonder.
Okay, who is that they easily were branded as that white person that you have two against the grain in the Western civilization, particularly with entertainers. You have women that are wearing less clothes, typically Janelle Moll day. She went the opposite direction by not only dressing down in sense of covering her body, but also having on a pence which is a little bit more of a masculine energy.
Typically, as far as what we associate a pen, so we associated with basis and power and all that kind of stuff, so brought her more attention when she did that in the first place. But then she combined it with what Jenna does also is, which is being out of time being at a time in the sense of using an old energy and oh look and also feeling your music often times which separates you from the current day.
People and they modernize it obviously, but they also really really strongly draw from and push the image of being old school like old, old school, not 90s, but you know back in the day. Y’All know talk about anyway, play up your character, so all these people have characters innocence and they play those up. But these people play into the extreme Lady Gaga Lady Gaga, particularly that one year when she was doing things like this meat, outfit and Eminem like you down here in the right like this woman is crazy.
She was really really really going to the extreme and getting maximum attention. If you remember that year, she like you, cannot turn on TV and not to hear about her or anything at least music related and then Nicki Minaj when she first came out well after a while, she came out, but she got to a certain point where she Was like, I want to get maximum attention and I want to be in the pop world and have so many people, not my name.
She started wearing these colorful outfits all this stuff, and just these bizarre things similar to Lady Gaga just to get attention and then Katy Perry did a very much so similar thing, except she did the characters and outfits kind of like Lady Gaga did, but then she Also did the colorful things with the blue wig as a theme during her California, love album and all that kind of stuff like she did very much so a similar thing, I’m sure you can recognize the similarities.
Little yachty. I did a article talking all about how he did this I’ll go check it out. You haven’t seen it, but he I go a lot deeper and number five is props right. Using props, Rory’s hat right here is a prop the way you know this is because he one has it on consistently and then he has it on. Even when he’s wearing this Jersey, this Jersey, is it necessarily a look that goes with that kind of hat typically, but he is so aware that this is his brand.
This is what make him makes him stick out, that he keeps it on no matter where he is because that creates his silhouette literally and he put a silhouette around him, but he doesn’t wear it as much this time. You would recognize Rory silhouette by itself. Regular hats, like the one kid cudi hairs on the bottom left, quit necessarily make you stick out, but the fact that this hat is something that people typically don’t typically don’t wear, at least on his side of music.
In the same way, the Hat the future wears is branded him as a strong visual. Those kind of things help out, and then you have a mean a with the bananas. I mean obviously they’re super random, but the fact that he hasn’t consistently I’m the strong visual brand. You see a banana and you’ll think of a meaning, particularly anything music related. He saw a new album cover and it had nothing but a banana now.
You would first thing you would think would be a meaning, at least if you do know him other than that is being consistent right, because all those things and everything that everybody did was all about being consistent. Only once you do it multiple times. The people start to really relate it to you. They see you do it one time and it’s just like how they’re doing some fun thing or how they’re trying to get attention, or it’s a little bizarre, that’s weird, but once you do it multiple times, people really brand it and stick to you.
I don’t learn rules to abide by them. I learned them to know when I’m breaking them, so this alludes to that sticking out thing. I said at the very beginning: you have to understand the rules of your environment to truly be able to take advantage of the rules and then break the rules to your advantage. So you get maximum attention. You have to really understand what people other people are doing to really stick out.
If you want to use a strong visual branch, so study the game and study what you see around you and that’ll help you get it done other than that. You know what to do subscribe have a great one.
So if you don’t know who Mickey Hustle is he’s that guy, that might, you might have heard of when he sold that hundred dollar mixtape and jay-z bought like a thousand copies of mixtape, but he also sold other copies of it.
So that’s just a real short snippet and how can somebody that’s not really super known, sell, hundred-dollar, copies of your victims, we’ll get into it and how he does it. Here’s his tips. Like I talked about, I was in the streets. I had money. I had spots and I sold all my jewelry sold my course and bought studio equipment and devoted myself to it, and I made a lot of music majority of stuff that was on bullets thing.
I don’t know he’s wanted to. I made before my deal number one commit he got rid of all his chains and sold all his stuff like he said just because he knew he was going in a new direction. He didn’t want to be on the streets. No more he’s committed to this music number one commit number two collaborate, so Kendrick, yg Don Kennedy Nancy else themselves. Those guys all collaborated a lot in the beginning of the careers particular with each other, because they were in the same areas, and you could take advantage of this too, because it allows you to build a fanbase, especially if you’re in the city.
So you can get the most out of the area that you’re in I got a few mentor that has put me on books and literature and all that big blob. France is one of them and so on. You know he told me about this book called contagious, contagious, oh yeah, so I got to the second chapter that you were just talking. My heart is this: restaurant owner in Philly started selling Philly cheesesteak $ 400 at his restaurant, and it just was like it set off all type of conversation.
Ever I was talking about extent on type of influential people came to him and just want to check out why $ 100, like Oh Burke, ain’t going bought one David Letterman bought one, you got lost type of expulsion, publicity could be anything became like a staple and Everybody start coming through supporting behind all the cheesesteak, so I put the book down and I was like anybody got without nobody did that with music you.
So this is how you came up with this hundred-dollar mixtape/album idea. Studying he also mentioned having that mentor, I suggest everybody give mentors helpful in career building an empire whatever you want to do. But study study study he’s looking for other information, a lot of people in the hip-hop game. Don’t study, he’s reading books and he’s actually using the information yeah. Sometimes I won’t even go back and get it though.
If his Waggoner know you like, I know, listen to it, why pay for higher you? So I’m like you know, I just want to test out what get offering it free. We do experiment right once again, like I said. Not only is he studying, but he experimented and tested those ideas out right. He not cuz, I’m, not only did he have a hundred dollar copy that came with merchan a free concert pass and things like that, but he offered it 999 copy.
That was just a streaming copy and he also had a free copy. He said you want to see what it did and that he paid attention, which is also going right into this right here. When I came back from our own world on Team C, I was like you know. I know what I fuckin with I’m like. I know what it is. It took me. Five six make sense to really catch it without, like I’m, no well, I know I know what it is that connected to so crashing.
All is with me trying to just saturate the thing with a project with the ability type of wraps any type of movie that they’ve connected to before. I think so. This is that experimenting and paying attention. He has six mixtapes. Obviously, you experimenting your own music, but then he paid attention to say: okay throughout this entire process of all these mixtapes, I’m starting to realize exactly what they fuck.
What about me? Because once you do that, then you have all the power you pay attention to the people. Now you can give the people what they want. I think is your job to distinguish us. So Brandon is about your difference. You’re right about it’s so much of differences. It ain’t about you know, what’s the same, you know exactly right, just like that process, so once he paid attention saw what they connect with now.
He knows what his differences are. He knows what other people like about him and he can give them more of that. So then they can give themselves more of them, and now he has these. This fan base. That’s growing, that’s tip number five from nipsey, but everybody right for you. Yet I know my philosophy on my business model. I need to be involved as a partner. I need to be an owner, I heard, and I know that we ain’t going to have combos.
If you don’t start like that and then step number six, it gets real heavy OOP seven when it comes to that ownership. That’s give something I don’t know, but when it comes to nipsey, he’s super strong on the ownership and we’ll see a little bit more on this litt later. I see nothing right right, but I’m at the table at every dissociation, I’m in control of everything to do with my brand. To me: that’s the power, that’s where the you know the side conversations aren’t in the new opportunity right.
So not only this being an owner mean you own, something because there’s been this additional benefit when it comes to the power. That, therefore, is you so when you want to think about ownership, if you don’t own you’re, not you don’t have the power for decision-making, you don’t have the power for the decision-making you’re not going to be in decision-making meetings in those meetings. That’s on the bigwigs! That’s when the people who really make those moves are meeting right.
So if you can’t be in that meeting, you’re not going to build relationships for the people who really make stuff happen. Yes, nice to deal with some kind of distributor or just your manager or a in our. But if you can’t have that meeting with the guy who runs, let’s just say Disney or some kind of huge company that might even just want to license up all your stuff and give you all these additional opportunities, then you’re missing out on opportunities, which is what Most artists do I’m not trading ownership of the only asset I have, which is my intellectual property.
That’s his music, it’s pretty much true for every artist. All they got is their music, don’t give it up not go anywhere else. Why you feel like man, you know what I need to. I need to put my own compound. May I just believe ownership yeah. You know I mean I believe in you know: um, invest in yourself when you make money, you know you can easily go a lot of places, but I just feel like you know, your foundation should be strong.
He’s super consistent with this, so he made his own compound his own, a recording studio like for recording studios worth in one studios. I hear like four session rooms, but when you do something like this, you have to invest in yourself when you own, then you want to invest, then own, more, invest own, more continue this cycle and this how you slowly but surely build an empire, and next thing You know you buy out the building, you are helping and put other people on.
That would really really having an empire is like data, so I know he’s really super into daddy. He had one conversation when he was talking about him using Ryan Leslie super phone app right, and this really really treks fan data is one thing you need to really collect fan data generally speaking, but this goes to the extent of it. You come up to Nick C and say you’re his number one fan. He could look at his phone in about 10 seconds figure out exactly if you are his number one fan or not, he could just see his data and say hey well.
Actually such-and-such in Tokyo is my number one fan your number 76, because it’s basing on how much you support him. How many shows you going to how much how many album you bought, and he has all that data at the tip of his fingers. This kind of stuff is great because, let’s just say, you had a thousand fans, if you had a thousand fans like a thousand like super super fanatical fans that bought every single thing you put out, even if he has a hundred thousand people like a, but only A thousand people buy everything he knows if he puts out something for $ 120, at least those thousand people are going to buy it.
I’m going to make a hundred twenty thousand dollars off those people at the very least no beginning change like we in control to extent you know. Without the internet we got um a global village that we could deliver content to in our saying and it’s in his worldwide, you could told you to say: you’re marching. You could build businesses. So if you’re not stuck on, you know being a fine jumping and being some type of socialite, you could look at the guy for what it is, and you know saying – and you know build something.
I rock slowly tip number 10 – ignore the bullshit. A lot of artists do not do this they’re huge on the fame, junkie, socialite lifestyle, and what happens is I was going to happen to a lot of them? Is what happened to people past generations, where the oh geez had these great stories of what was and who he used to hang with, but they’re, not on top anymore they’re right there for you, because they didn’t keep making the moves and they didn’t make the right Moves which was focusing on the money in addition to the art, as opposed to just saying, hey, I want to be seen that’s what a lot of people do ignore that same stuff.
If you’re telling me that all y’all gauging it sound scanning billboard, we don’t need y’all y’all, getting an eviction notice. What did she say my this is hey. I don’t care if I’m in your main media outlets, I don’t care if I’m on your radio stations. None of this stuff, in which he’s on another net, he’s only had like one radio, I’m song for real for real, and he doesn’t need that because he can get to his fans, which means he can get to his money.
If he gets his money he can build and then create more music and then get back to his fans and get more money. If you got your fantasy got your money, you don’t need anybody else. All that other stuff is an illusion. I swear how much you get paid are the writers. I wrote that I paid him type of salary to my employees at my business that got felonies and I can’t get jobs, no disrespect so who’s. The underachiever I own, my company own the asset of this whole industry, which is yo-yo masters yo, your intellectual property.
You know, send your publishing, so you know you your metrics and what you gauge in as achievement is actually like a peon or underboss we’re looking at it, because you know like I’m not in it for the fame. Everybody want to be seen and held at the highest regard. Obviously, but you know you can’t cash that out and can take that to the bank, where you can in other ways, but you know, what’s the asset, what do the labels do it, for they do it for the ownership they do it for the for the catalogue For the mailbox money, and so you know, I think if you up one, what’s what’s going on you’ll you’ll respect that you wouldn’t say do underachieving for that yeah.
For you see, I play longer clips with nipsey’s in the other articles because stuff he said, is so real, don’t think like a peon. What he’s referring to is a complexion magazine writer, saying hey this guy’s underachieving? They lit radium one of their top ten underachieving rappers and he’s like no. You measuring people offer this little media buzz and this you know this little Fame over here, but nah man I I can.
I could pay you if I wanted to. I could hire ten of you if I wanted to, because I’m over here, winning with what matters tainted action to the mailbox money. What he was saying with that part is record labels. They finish the mailbox money, which is that money when I wake up is in a new check, is in my mailbox and that just keeps happening he is happening, but most artists. They don’t focus on that.
That’s why we have all these past stories of artists being ripped off he’s saying now. He has both of those things. He has the art and he has the money and he’s going to stay, focusing on that. He doesn’t need to get complex to give him. My a okay, you know it’s just like a metaphor for being a long horn. You don’t judge it by one leg of the race cause. If you judge me by my first leg, you’d have been like you know.
If the biggest dude on the web, then, if you’re, judging by the second leg, you might be like nip didn’t drop out, I’m a disappointment. But if you judge you bought a third leg, you won’t be like nipple, independent moment, yeah way back and look at it. As a marathon buddy dude came from, you know, single house, family, a gangbanging environment, you know, saying, didn’t graduate high school and been through the bullshit.
So what you say here is hey. This is everything if you put him in a nutshell: it’s a marathon. It’s a long game because building an empire is a long name: xjz, eggs, P, Diddy, P, Diddy literally start running marathons because he’s obsessed with the idea of a marathon because he knows he’s playing a long game right, it’s a marathon, so it doesn’t matter about the Ups and downs they they will affect you in the time being, but really, if you know, you’re playing a long game that helps you not get caught up in some of that BS when I said ignore to be this right, keep that in mind that’s number 12 And now we’re going to go out with a quote from Nick C on a mission, your worst enemy is idle time.
That just means hey, don’t waste. Your time on is BS point blank subscribe. If it was helpful, I want to go out with a quick article. I’m just of nimshi talkin about some other stuff because I still think it’s so dope is unhelpful.
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