Online Marketing

Why Are So Many Indie Artists Against Marketing Themselves?

Typically a like a very common piece of advice from email.

Marketers is in your emails, like automation, sequence. When someone joins your email lists like the set of emails, they get automatically right there after the first thing you should do is first of all get them to white list, your emails, so they come through the second of all. Let them know the title of your next email or open a loop that you know that they know in their mind: okay, the next email I want to be looking out for because it has this ticket right, so they’re in stance, sheeting a behavior pattern and then Maybe before that email closes, they’re really good, get you to click the link over to a social media, just just to get you in the habit of a clicking, a link in an email from them.

So right, there they’ve said open my emails when they come in because something good is inside and clicked links in my emails. You’re already doing it and they probably give me something cool when you put that first link just to make it like a positive experience. Dopamine floods, whatever neurons, were used in that action and reinforces the pattern in your brain right there, like that’s, a common thing, is initiating behavior patterns but really to make it sound far less nefarious and complicated people do what you tell them to or ask them to Write you ask someone to do it there more likely to do it than if you never asked so ask and ask so many studies on that.

It’s like, but it’s a it’s common sense. It’s like most people are, most people want their their audience to do something that they’re unwilling to ask them to do, and it’s something like yo you’re. If you’re unwilling to ask them, why would they be willing to do it? You know why do you think that is? Why do you think so many people are afraid to ask people are too cool for fucking, school and school.

They think that, like it’s uncool to ask, they think it’s T. I mean a lot of people, think it’s uncool to market them. So a lot of people think that a lot of people have been weird preconceptions about what their brand is and they fail to look at the people they admire and ask themselves if their standard that they’re holding themselves to is exemplified in the behavior of that person. That they admire their combo because it probably isn’t it probably, is that that person they might either come up there doing a collab with you know, they’re doing a collab with converse tomorrow and they’re, going to drop it on their Instagram story and they’re going to ask You to buy they’re going to be far more forthcoming with their desires for their fan base and their promotional messages.

Then the average artist we need to ensure they don’t have this weird hang-up about, like being cool. You know yeah. I hate to use this word because it gets what you so much today, but I definitely feel like it’s toxic and to artists to have these these desires right, but then you essentially philosophically, are against doing the things that it takes to get to that. At that point, right, which is marketing and not, and it’s in fan bases as well.

I these, like, I said too, cool for school type, spaces of specific, like some parts of music or culture aren’t as against. They are, but there’s some of them that are totally against it, like I just an ad where well, that was actually one of my artists. So the article, the guy we had he he ran the ad. A lot of people were like yeah. I found this do an ad, but there was one dude that found it through the ad and talked about he loved the song, but he hated the fact that he was running ads.

What kind of you would even know about this? If I wasn’t running an ad, but you hated the fact the artist was running because he was, it was a very uh. Let’s just like anti-establishment type artists brain you know. I just think that like because there’s so many people who we look up to who have no problem like selling themselves, you know, and but when we become when we begin to think about ourselves as a brand – and I know that’s because like when I was a Kid who it was like this, I know the feeling of being like ya know when I picture might come up in my wildest imagination and night.

It doesn’t involve me having to do anything. It’s like I’m the fucking funds bro. You ever read Happy Days slide in there. I hit the jukebox and I don’t have to put a quarter in it because it just starts playing my song automatically and a leather jacket. Everything just comes to me in waves. I don’t even even ask, but it’s a brother, that’s not real life like Gary Vee is one of the more successful people that way a broad majority of people have no problem looking up to they don’t say it’s corny and he’s out there doing all these things.

That these artists think are uncool and he’s way cooler than them like most of these people who think this shit is not cool, they haven’t done anything cool with their career, yet do some cool shit and then act too cool yeah, and I can definitely say I Underst, I understand it just because of some of my younger years, as you say, I know exactly what you like and if the sad part is a lot of, it is really kind of justifying some of your own discomforts and securities to a point, as opposed to You know just doing the work, but if you think logically enough, you just realized, you know this doesn’t make sense.

Anybody that you actually like feel they’re, cool and you’ll. See that this doesn’t this rule doesn’t hold yeah go, get their social. You ever seen it you ever seen my egg apps first big special, he says yeah, I don’t know I was waiting to see which it would. You were cool you’re going to. He was like the worst champ in the world. He was like well make some money. First and then we can do all we can do all that cool, especially using Gary being an example, because nobody sells throw look at.

Will Smith look at the rock look at like all these men. Look at Kevin Hart bro, oh my god, Kevin Hart has no problem. Asking you to go check this out on Instagram or go buy this or go see his new movie. None of these people have a problem with it and they’re, not cool. Well. How do you like to be fair on the other side, all right, how do you can? How do you get yourself seen? Well, how do you communicate and really give them a text to your brand without feeling like you’re, you’re begging me? I don’t know, maybe that’s what some people are trying to avoid.

I think that try to worry and devise you know bad bad sales. People feel like they’re, begging, good sales. People know that they’re selling, so, like you know, if you’re bad sales person, like you know, there’s training for that, like can become better catchy, like I don’t know like it’s just crazy. That is crazy. This is crazy that, like these, there are like there’s parts of the culture that respect it.

There’s parts of the culture that respect salesmanship hustle. You know what I mean and know how to do all that, but but yeah I mean I just feel like. I miss feeling a lot of people feel like maybe like insecure about asking people for like asking people to take the action that they actually wanted them to take. You know I get it man, I think like to me when it comes to cells. One thing I always resort back to it.

I can’t remember the first person I heard say, but it’s common in salesmanship, where they just basically leave back to the fact that, like if you believe in the product, why would you not tell somebody about it? Yes, that’s what I actually just posted online

My favorite musician as of right now.


Online Marketing

Promote Your Event As An Experience

Using certain colors Campbell is great for making flyers um. A lot of people do use those apps and things that can be on the phone, but definitely make sure your visuals look clean. You always want to make sure it’s clean, make sure you have the address on there. If it is a public event make sure you have the day, if the little things that can cause people to not go to your eBay, but it has no address, it has no time on it.

So what so? It has no date like did this pass already like important things to put on the flyer, I say for like the average time to promote an event for a newer person, maybe, like I would say, maybe three to four weeks. What do you think, are you sure yeah? No, I would say three or four weeks in this year, if it’s just like a, if you’re trying to do like a hundred people, it’s probably about three to four weeks and you’re, trying to really push and make it something bigger and especially getting deeper, deeper and Just selling the experience, then it might need to be something something bigger than that like, but most people need to start off with those three to four weeks mm-hmm and we lock the live back on that word-of-mouth part like that.

I you have to make people. I want to say this real quick because, like the way I found DJ, oh so was her flyer cuz. We talked about marketing right. She had that flyer where it was like the girls in the car – and I said how’s that anyway, and they were. I was like yo. This ad is hardest because I was one of other chick. I know I was like yo who did this. She was like her and I got ta follow her because this junk is just heart so that a lot like people pay attention to the quality and you’ll creative approach and your marketing and then bring that same energy to the actual experience.

But learn that she’s a DJ too though, but I feel like she has an advantage, because you obviously you’re talking to a lot of artists, the part where a lot of artists mess up. This is where I had the advantage too. When it comes to, it came to like throwing a bitch over a lot of my artist friends, because artists always try to make the about them versus just creating an experience where everybody else has a great time.

Not realizing you and me didn’t, have a great time. They going to just keep coming back to you off of that strength, they’re going to want to be around you, but art is like. I just want everything sitting around me and the stage, and they focus too much on that side of it like that, for real. For real, especially if you aren’t even strong in the show game so make it about the fan, how can you make them? Have it an amazing experience, regardless of you being there and then how do you integrate your goals and your your project or your narrative into a dope experience? Yes, yes, yes thank you for breaking it down, like I always say with the marketing when it comes to any event, especially for newer artists, you want to treat your marketing with that three to four weeks.

Man, you want to treat it like a project roll out, like think of it as you’re rolling out a single you’re rolling out your EP you’re rolling out an album, a mixtape. So pretty much you have, you know you announce it and then every week is something else added on it’s something else being added on or something else being added on, like some people, okay, so the first week, it may be a giveaway being done.

You know so where you can get some more followers, so we can get more people looking or paying attention to the event. Next, you may announce like the special guests or the line of you know and stuff like that. Then the following week of you know you may offer like may offer a giveaway. You know for some merch or something like that. You know for people that purchased a ticket as it gets near in there, because people a lot of people really purchase tickets as it gets closer to the event.

I got a notice on me. You don’t even might scare you. You know people realize okay. What’s the move, what’s the mood when it’s like a day or two before the event, that’s ticket sales to shoot up like that? So this is my experience and even if you want to do something like you know, giving a discount rolling out a discount code on certain things, so you kind of have to build up that anticipation really for people to fire.

For people say: hey, I’ve got to be there, so the DJ also escapes she remember. You know before she’s dropped the flier she’s dr., plum promo article she’s announced like some special guests. You know coming through and stuff like that, so it it just feels. On top of anticipation like all right boom, like I got, ta be there and then whatever you do. As far as like your different announcements and your different roll out, make sure it all has the same colors like the colors that you need using your fire, your branding make sure they all have the same colors make sure they all have the same.

Aesthetic make sure they all get about the same vibe. So that’s pretty much just a couple of things to pay attention with the marketing

My favorite musician as of right now.