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Online Marketing

Documentary – New Kings: The Power of Online Influencers (Influencer Marketing)

Communication between two people and then we go to a broadcast communication. Style for the last one hundred hundred and fifty years once the public was Allowed to communicate back with us and this two-way dialogue was reestablished.

I think it was a game changer for not just a journalism industry, but PR Marketing across every industry and all sectors and category Wizards involved in Kind of the digital aspects, of virtually everything that they do so I mean, if There’s any one change: it’s just the going from the unusual to the ubiquity Of digital and its impact, not just on communications but on business overall If we look at these social media influencers and their ability to publish And amplify content to large audience segments.

This is a paradigm shift in how We do business today, social media influencers are the new royalty. Influencer has always been an important Tool for brands because it is more powerful when someone else is talking. About you or your product, in a positive way than when you are, it, gives you this Third-Party credibility of sort of an endorsement it used to be that are the Main influences we dealt with in public relations or media.

The conversation used To be about 5, 10 years ago, what magazine covers? Do you have what Magazine covers do happen. That was the thing people don’t even talk about. Magazines anymore between Twitter and Instagram and Facebook reddit, I mean That’s the place where you can see where the cultural conversation is going so We’ve had to adapt to that people are reading about entertainment, almost less Looking for factual information as looking for recommendations or looking At what’s hot or what people are talking about, because not only do they want to Have their time sort of mitigated by only paying attention to the things that That are hot or people are talking about.

They also want to be part of the Conversation so those people, friends, family people they may follow, like Influences that you’re talking about sort of sift through the madness and say Out of the 300 things that are in front of you right now, these are the five that You should pay attention to. We just used to have radio, television and print and Now you have dozens of social blogs for there ways to reach people and also Have conversations with them? That’s changed the whole dynamic of our Business, I remember it was novel that a brand would say.

Oh my gosh people are Talking about us on Twitter, what do they say and they would freak out about every Little criticism that really grew and awareness of the power of it on a Slightly negative standpoint, but then there was a growing awareness that oh, we Can influence that conversation or we can learn from those valid criticisms? And improve our products and build a better relationship by being good Listeners and hearing from our customers, companies in the last several years, have Seen an opportunity to become much more aggressive about self-publishing So companies are much we’re in the business of content.

Creation and syndication, the attitude is, if we don’t tell our story, who will Technology, social blogs platforms and so forth kind of provide a way in which They can do that. So you know, virtually every company today sees themselves as a Publisher of one sort or another, it’s interesting! What some of these large Brands are doing now around content marketing. If you look at Marriott and Their creation of their content, studio, they’re, putting a flag in the ground and Saying look: we are a media company.

Having said that, the impact of that Publishing and the impact of that syndication is still directly linked to How effective they are at getting influencers to embrace that content and Share that content, you know about 85 percent of consumers, want more of a Humanized two-way communication type of relationship with their companies on Social and digital, but only about 20 percent, believe that that’s actually Happening the way they used to create content was in a vacuum, one-way.

Communications, they used to think about. What’s the new product, what’s B, Initiative that we really need to get there, let’s create a one picture or one Article and we’ll put it out across Facebook, Twitter Instagram YouTube now. Each platform has a different type of person that follows that those are Different types of content and different types of people, consumers are very savvy. Right, especially younger as you get to the Millennials Millennials with savvy They understand what you’re trying to you know.

Don’t try to sell me this and Try to push me this, and I can immediately see to see that and when This connection is non-organic. You immediately switch the blog. You Immediately press stop on your browser player because you understand them is Not honest, the challenge is to find these content pieces that are one Obviously, connected to a certain extent, to the band, but also connected to the Consumer in an emotional level, in order to do that, you need to really work with People who are part of that group bringing in what we call now influencers I would say the first time I really noticed the power of influencers rising Was when I was working at Google and I was helping launch Google+ and at first Our primary focus was to identify celebrities as we’re working with Celebrities we actually realized that there were these other communities of People who had followings that were just as big, if not bigger, and maybe their Numbers when it’s big with the engagement was a lot bigger, so the power That those influencers had in a lot of ways is actually more impactful than the Power we saw this the celebrities having how to Gumrah a spirit if you’re on the Internet and you want to find out something we all pretty much go to.

Google, so I’m going to do inspired by my girlfriend, Google myself, so I’m going to Type is PewDiePie, and then there are people who exist outside of that. Traditional power structure and traditional ways of getting their voice. Across so maybe they blogs but they’re, not a journalist but still have a Significant following and a significant number of people that are listening to Them we’ve been influencing behavior one person to another forever, but digital And social media have allowed for that to scale at scale is unprecedented.

That An individual who may or may not be of a postive authority or you know, be famous Or have their television show or be a big personality of some kind? They can to Earn an audience over time and and be an influencer from their living room from Their computer, you know people often ask me why don’t I Reply to negative comments, that’s because I only have two sides. I really See influencers as the sort of real embodiment of the social media, Revolution for social media we’ve seen tremendous changes from 2000 through 2017: first in the late 1990s and early 2000s The introduction of blogging platforms we move from there to sites like YouTube, That came along in 2005, which was very transformative in how we publish and Consume article content: after 2005, we saw Facebook opening to the public, it was no Longer only for university students that became open to the public in 2006 that Was the same year that Twitter also launched it was a sort of odd little Platform that had 140 characters on it, 2010 Instagram launched itself.

2011 was The beginning of snapchat that came along Facebook then bought Instagram in 2012 Twitter bought a vine platform in 2012. Tremendous changes in growth here, If I had told you in 2004-2005 that your MySpace page or fabulously bedazzled Myspace page was no longer going to exist in a couple years. Most people want To believe me, but the fact of the matter is social media. The social web has Changed from Mendeley in the last 15 years, it’s dynamic and changing it.

Doesn’t stand still social media in general and YouTube Specifically and really all the platforms that have become famous at This point really didn’t start as Commerce based society and today we’re Bringing you the winners who, according to Forbes, are making Bank this year. Youtube started in 2005 just to tackle a technological problem at that time, which Was the difficulties in transfer article? It had no intention to become a article Destination, it had no intention to become an entertainment destination.

Ladies and gentlemen, let me tell you: About that bloodline, 100, 100 days of me recording my life. There was a point in Time and and I’m very happy to say that I that I was part of it and it was Around 2010 2011, when once we figured it out the intellectual property protection, System and we made pieces with everyone that produces intellectual property, That’s when we started to understand that we had people at the platform Creating content and aggregating a very large audience around their content.

Those audiences were going from these intimate crowds that they could no One-To-One into crowds that they were really performing for that you know Indirectly – and you really went from a friend network to an audience – and I Think a lot of those creators realized that and started to started to refine What they were doing, I am your host Corey, Vidal and you’re reading my show I’r trying to figure out what would make people come back to my articles and and What can keep people’s attention for more than five minutes, because people’s People lose attention really quickly already.

This is probably getting too Long so I’m going to cut right here. I’ve been posting on YouTube for two Years all kinds of articles of me sharing some of my random talents that I have I dance I play guitar or I sing kind of the main three. I also do some acting Here and there um and some of the articles, I’ve posted, have gotten a lot of hits. And in turn I ended up with a lot of subscribers, so YouTube ended up actually Making me a partner nobody ever considered.

This would make The money it was just, how do we get people to read our stuff? I’r not quite Sure how you have this plan, I don’t. Okay, that’s the beauty of Youtube oh shut up. I hate that intro, I’m a filmmaker and a producer. It’s why I Moved to LA to do originally, and I met a bunch of people who were like YouTube’s Really cool or making stuff – and I was like oh I’m a I make some stuff, so we Started to work together and make things together and try and figure out how this Youtube thing was working and we were like.

Oh if you upload at 2:00 p.M. On a Tuesday, it does better than if you upload at 9:00 a.M. On a Wednesday So everybody like okay I’ll, do that too, and then we figured out thumbnails if You make them look this way, it’ll get more clicks, so we were kind of figuring Out how the whole thing worked, and so I became part of that community that I Added slowly, it started to grow and that initial group of people became the first Youtube millionaires, I think most of them are still around.

It happened. Because we were the very first platform that empowered people for the very very First time we’re giving people the ability to draw together themselves, Hey Look at this Shayla, we love what we’re not back, we’re not picking the winners. The audience is picking the winners, so I think, because we were the very first Platform to empower people, we got this massive amount of young storytellers Many of them extremely knowledgeable, extremely talented, telling their stories To the world, I tried to put up a song of my daughter, night singing and by Accident is all by accident, ended up going viral on YouTube.

I started getting restyled by a bunch of people a lot of a lot of media attention. To the past three years and to this day, action and I decided to To to go even deeper, so you know singing songs with my daughter was fun and stuff Like that, and I realized I was given an idea of like blogging, what is hockey you Know and I and I realized that I’ve been blogging, my whole life recording my kids Memories and doing and talking to myself in the counter I was crazy, but on I Wasn’t crazy, I was blogging so then a light bulb hit.

You know, I’m getting Ready to apply for Law School for graduate school, and I decided to do this – Instead, I started to become a youtuber and share my life to the world, focusing On family, community, art and music, and and really talking about things that Matter to me, like immigration and everything I was Serving and things that I care about, I really do really care about this and I Really want to share this world, so I started to do a head of fun and, like Really inspire people to think about it like influence or you know, influence was One point: oh right: the reason why is it’s really challenging to make good Article content, the level of complexity, is higher than an image.

It’s tough to find People who are really passionate about editing article and creating that content So your pool of influencers are potential. Influencers is much smaller. You look at a platform like Instagram or a lot of these mobile social platforms. Their image phase, so you don’t need to edit it. You don’t have to have any sort. Of knowledge on how to create the content, you can just You know plug and fight, and so we saw a much larger pool of potential Influencers and we saw much lower barrier to entry to creating good Content, so you put those together and rather than seeing a handful of Influences emerge we’re seeing tens of thousands as social media itself evolves.

And as we see new platforms, there’s going to be the people who get it first, there’s a whole different breed of Influencers on snapchat that didn’t pick up YouTube and put it on snapchat They understood snapchat is something inherently different. They understood That this whole concept of writing on the article is new and so you’ve got People like geo snap and my ology, and these and shonduras people who weren’t Influencers on other blogs, but latched onto this thing so quickly and So natively it was unbelievably creative and then you, you see other people copy Them you see, bring a copy of them and follow them staying relevant.

It’s a lot. Of work, there’s new apps all the time and you don’t know which ones are going. To take off in which wall, yes, you have to get on them. All musically is blowing Up right now, I don’t know why you know and if you didn’t get on early enough, You’re out, I’ve grown as technologies grown so right now, a really big thing: That we have in the world of technology is livestream, so I was on livestream Very early on ATS back then we had meerkat and I was One of the top near catters and then we had periscope when I found out that now, Periscope was coming out and you could save it on your phone.

I was like yes, the Tech gods could like kissed down on me and my my Effort so I dug into a periscope very quickly and very deeply I’m proud to say on the top latina Periscope are continue to be, I’m actually nominated for a shorty award. This year, for periscope of the year for me, I’ve always had a natural inclination. For technology so being able to really combine that and, more importantly, being Able to use it as a pipeline for me to share what I go through with the hopes.

Of inspiring them to pursue their dreams and their passions is really what my Overall community theme is which is love bug nation. In the interviews I’ve done. I Often find that the the viral sensation has to do a lot of work to sustain those Those connections and you’ll see that sometimes you’ll see somebody who goes Viral and becomes sort of culturally famous for a moment in digital space. Either through a newscast that ends up on on YouTube and blows up or one Picture that everybody starts sharing all over the place and and then we find Out who that person really is in the world and they become influential and That was buzzing wondering just who this cashier Beauty might be.

I went from a Hundred and fourteen followers on Twitter to three hundred and fifty Thousand and one night 24 hours ago, no one’s just like a normal cashier at Target and then some girl took a picture of me and I never saw her take a picture. Of me, but there was a group of girls that would come in and take pictures of Me every once in a while they I would notice it sometimes, but this one I Didn’t my manager came up to me one day.

It was on a Sunday. I remember she came Out to me – and she was like hi she’s pushy – has like 20 thousand retweets on Twitter I was like no, I thought it was fake right and then bad picture. Yeah Uh-Huh and then about an hour later Ellen reached out to me a couple days: After that, I went on suffer Ellen. That was terrifying. Because I was just like kid that worked at Target, I had no like experience in That whole realm and I just kind of went from there – I got up to like 750 thousand Followers on Twitter, in, like a couple weeks, two million on Instagram And a couple weeks is the rollercoaster.

I think the other way to look at this Are normal people? I mean people really who never intended to be entertainers or Influencers in the first place, who were just having conversations about Something they really cared about, whether it was a specific passion like Gaming or sports or makeup fashion, there’s so many different fields in Which this has happened? They just talk about them because they really want to Connect with people about you know some aspect of their of their interest.

I created the look at the first moment. Yes, that’s a passion, just like a hobby, For the weekend, so I’d used to take pictures with my mom in the garden of my House and just I share the pictures only the weekend – Saturdays and Sundays, but This is a hobby like because I always have liked fashion. I like clothes, how to Combine different styles, I, like fashion when I was little, I was always looking The magazine’s with my month I create the blog and then Facebook Instagram was My life media like two years ago, but it has grown very fast.

I think, because of The the feeling with my followers, I’m always trying to answer them all the Questions that they have the thing that the most important thing for me is that They look at me like very natural. I can be like this with makeup, but I can also Show them with a bony one here, mine with my hair and a mask at night, or when I Wake up like good morning this is my morning face, so people want to know that Not like more to feel you like, more clothes, not like a model or I’m not Perfect – and I know pretend to be – I don’t like it I’r just Martin and I try to serve in my daily life site.

It was my only passion. When I was kid I was plates okay and then, when I was 18 a doctor told me like You need to stop because you, you have a problem, a genetic problem underneath and It was a big shock for me because it was the only thing besides Studied I was doing in my life and I select how I’m going to do that and then a Door open and say like if you restraint, you work out your legs in the gym with Certain exercise, you may recover your knee and you may keep track the future.

For soccer for everything, so I hung out with Adam, I met many people who helped Me out to understand this amazing world, like Fitness, how it better, how train Harder, I would exercise a million dollar, so that became my my my passion. So when I move here to Los Angeles, any Exercise I was doing I posted anything. I didn’t trust at all in Salem. I just did It because this girl she became my friend she told me, like you – need to do It that’s like okay, she knows better than me.

How is working Los Angeles, so I’r going to do it, but in few times I saw the people respond. The people answered To all the tips, all the questions I posted in Instagram all the stuffs, I Select, oh, this is working. You know this is truly working and I was connecting With people from all around the world, which is fantastic and that in that Point is when I discovered the the potential of insulin, so I took it.

Serious and I’m posting like very regularly like three four times a week: About tips of nutrition exercise, training, lifestyle – I think a lot of them. Had to come to realize that they had an influence that actually could be Commercialized some way, I did it like a step by step and when I was about 50,000 Or 60,000 on Instagram, that was the moment the malls in the top, when I Started like asking for money, of course, because I said I have these followers And I think that this has to be like I went to wind while that was happening.

More and more companies, especially some you know, really forward-looking. Companies started to realize that this was an opportunity to talk to a Demographic, they were having a hard time reaching. What do you think of em as Millennials people who are sort of on the cutting edge of digital technology, They were harder to contact through those traditional media, and so they Needed to figure out new ways to to contact them in ways that felt authentic.

So what we try to do is learn from influencers and learn from people who Are online and finding audiences online and take whatever bit of authenticity or Whatever piece of shareable that they’ve star To the flourishing to create, how do we incorporate that into a brand message in A way that now we make one a piece of content for a brand. It doesn’t feel like A commercial it feels like a piece of entertainment that I really enjoy add Value to my life – and I want to share it with my friends – The traditional model has moved away from what it is.

The old-school Commercial! Thirty, second, to a more you know, digital based advertising, which is What we now call branded content, it has moved from trying to push in a 30-second Spot a product to like, let me talk to you because, as a brand, we understand What you are into and when the content creates this more of a lifestyle content, That is presented by a brand more so than hey. Look at the brand.

But what’s Interesting is that a great social media campaign influencer campaign, if it Generates enough conversation, it then becomes newsworthy and then the earned Media blogs will pick it up. I was brought in initially to manage digital Content specifically for one of our clients, which is Lexus at that time, the Idea was to create a portal for the Hispanic and the American market that Would speak to that consumer beyond just buy this car, or this is our brand? We Really wanted to connect to that consumer.

This is a luxury brand, so at a High level or a lifestyle level, to give you an example, one of the pillars is Lexus called them it’s music right now. Hispanics were very passionate about Music and through people here at the agency, I was lucky to be introduced to Gillian Tia, who was the creator and host Olivia Lexus % stepfather Chris? This is The music show that you know day in the life of a up-and-coming alternative.

Artist and I find when I saw that that the concept was was really organic. You know: pili went from one place to another, one in the vehicle to me. Specifically thinking about Lexus, this is a perfect integration. She is music Lover and she talks to music lovers and there’s a very direct connection. Even Though she’s not a musician, she is a curator, a connoisseur of what’s coming. Up and so her audience trusts her I’ve been very lucky to work with really high friends, Heineken Starbucks Lexus And I’ve been very lucky to work with them, because I think that there are Brands and my brand being la vida really go well together and that’s why it works.

You know: that’s why it’s like. Okay, these are successful campaign manifest you can Have the USA momentum? My content is: very, it’s really like my life, so it’s very Comes are very genuine place. It comes from really connecting with my followers. And showing them what my life is like when it comes to a brand, I really sit. Down with a brand and listen to what their purpose is and what the goal of That contain is, and then through that information, then obviously the concept That, without their will, relate to them as well.

Actually, I think influencers who Are now being mentioned, as you know, the new kings of media and promotion, I think That I agree with it. I think that in the last couple years we’ve seen how Influencers are very important to marketing. However, the one thing that I Will say is that when you look at an influencer, you got to look beyond his Numbers beyond how many people he reaches you know I can have millions of Followers, but if these are not, followers are actually interested in his message.

Sometimes it’s tough to gauge that right and there’s tools that we use in other Production companies that you can see the top influencers and see the numbers And that’s one thing: do you need to meet them, one for personality and two to make Sure that these are actually talking to these audiences, so when we’re advising Clients or when we’re doing research anything we’re finding. Now everyone is Talking about you’ve got to engage people with smaller followings, meaning That they’re trying to find their tribe.

This is me finding the person who I Absolutely 100 % relate to, and I am inspired by and therefore I’m more Likely to make a purchase from them, then this person who’s got a bigger following So, instead of there being the one celebrity or the one youtuber that Everybody knows sure they still exist right. You’re PewDiePie, Michelle Phan Like they’re still out there but what’s more interesting to me and I think more Indicative of what’s new about about influencers and online spaces, In general is that within certain niche communities in leash interests, you have Those kings, you have the person who is not, you know, gods to everyone, but to This particular group of people who love this kind of music or love this kind of Art or think this particular brand of humor is funny.

They dominate advertisers. And marketers feeling, as if an influence or activation, is pulling the wool over The eyes of anyone is delusional. Like the viewers know, this is a partnership. They know this is a brand thing, so I think using the word authenticity People often think like: oh, it doesn’t look like an ad. No consumers know that They’re being paid for this or they’re getting something from it, the FCC Requirements have made it extremely clear that you have to basically beat People over the head with the fact that this is the partnership, the language That the FCC uses that requires influencers to disclose that there have A relationship of some kind with a brand they’re talking about it, has to be clear.

And conspicuous the rule is basically that if your grandma in Iowa can’t tell That this is an ad. You need to be more obvious about it, like it’s, a very low Standard, so when we think about authenticity, it’s not about fooling the Customer, the consumer, it’s about its feeling, like there’s still validity and What the influencer are the same, it’s kind of twofold number one is the Content, they are producing their point of view on life.

You know what is their Personal story is this a product they would or brand. They would actually use. Or be open to, or if not is there a damn good super creative reason? Why and we’re Intentionally disrupting it, you should never try to deceive the consumer. What We see is there’s nothing wrong with partnering with a brand right people. Understand the same way, a television network has commercials right or a TV Show has product placement, it’s the same thing, but the way I like To look at it, it’s almost like, through the analogy of a professional surfer, you Never look at a professional surfer and say: oh you’re, being sponsored by Red Bull, that’s so bad right or you’re being sponsored by Channel Island.

That’s so Bad, you always look at it and say like wow. That’s awesome! You’re partnering with a brand that you really like that you’re associating Yourself with, and so it’s often a win-win cause, I’m very true to who I am And very true to that message: most brands know when they reach out to me. It Definitely has to be not just to win for them, but for me the thing that I’m Always thinking about is how is this one going to be a win for my community? If I Take care of my community and I also take care of the client.

I know it’ll be A win for me yet and if it’s a great match, as I said, and it really meets a Certain amount of criteria, then I’m in discovering that I could make money on All this in, like really Wow it was insane. It wasn’t like you really. You Could just be yourself and get paid for it all right, that’s cool! So I decided to Keep going, keep going, keep going and being myself and trying to be myself and Finally, I came to these past six years.

Seven years, I really learned to discover Me as a person as an entertainer as a father as a youtuber as a fan as a Influence or power Latino, I started attending conferences. I started to pick I started speaking at school. I started getting to know other people. I started You know doing more on Facebook, on Instagram and on Twitter and really Connecting with people and trying my best to really inspire families, kids Fathers mothers to remember that it’s okay B, that it’s okay to have fun! It’s Okay, to be yourself and to not follow trends, to not do what others do, but do You you know so and a lot of brands that I’ve worked with early on understood.

That and I really tried mine to say my ground and to be honest with myself and Try to be real with people 20 comments from the article that I made For my wife, the one that is about about her about International Women’s Day and Her voice being my voice, and I a lot of you a lot of you were writing that I Don’t know if it’s new people, I don’t know if it’s people that have been I Think the primary reason for success for influencers is trust.

They build these Communities in which they’re in the center people subscribe to them and Connect to them and follow their lives in a way that we’ve never been able to Follow people’s lives before even celebrities in movies were playing Somebody else you know the athlete on a field is taking on a role, but but the Connection that you get through something like YouTube or Instagram or Facebook is really banned themselves and so there’s there’s this trusting.

Connection that comes from this sort of mass friendship that they build together. I think we live in a trust deficit now, so we have so much information. We don’t Know how to process it, and so what we look for is trust and what we trust is People and so we look at reviews to decide what movies we’re going to Download we look at reviews to decide what restaurants we’re going to eat at We look at recommendations for which cars we’re going to buy, so we we really Look to people to make almost every decision in our life and so influences Are just one part of that influencers have the level of engagement, they have With their audience, because there’s a sense of friendship, how’s it going Everyone pewdiepie here and bang, welcome to my very first non-game oftentimes Influencers start out just like anybody where they’re just A kid putting a camera on in their bedroom and just giving it a shot, and I Think people really relate to that because they feel like oh, that could be Me that could be my best friend I could be my neighbor.

The power of influencers Is that they have this direct connection with their fans, the fans have been Reading them, who knows for how long, I trust what they say and they follow what Their suggestions are, they have to be a little careful with that power where We’re always looking for what’s happening next and in trying to be aware. Of that and we partner with lots of outside companies to help us be on the Cutting edge coal companies have grown up in this space now, who are Intermediaries between brands and influences I’m 26 years old.

I think I Made it to the fourth splurt under 30 list, just because a lot of attraction, We’re getting in the space we have a few awards and accolades from previous work. We’ve done, and I think as well. The influencer marketing space is a very Young space and has a lot of opportunity for young entrepreneurs to step up Influencers by one of the most talked about words and marketing today, it Started at a really low price point in 2010 and it’s been increasingly growing.

Due to you know, marketers and brands just seeing the value in it and it’s Becoming more analytical in today’s day and age, to where brands are a little bit, More savvy and influencers are also just as savvy as well, because they’re Receiving deals left and right from different types of brands. I think in Terms of, if there’s a bubble, I wouldn’t consider it a bubble. I think I think the Market will always will always work itself out and there’ll always be a need.

For influencers, I think eventually, there’s going to be a point. Where is There’s more of a standard protocol, instead of it being the wild wild west. At this point, there’s no exact science to it. You


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Can Influencers Become Artists? Best Platform For MONEY | Keith Dorsey (@YoungGunsCEO)

I deal with a lot of these real-life youtubers in real life instagramers and sometimes the youtubers looked down on creators like instagram creators like because it’s one of my bros just shake frost and like Robbie that we’re all fresh a shout out to the shade hill.

Why are you doing this like you? Just they don’t they don’t like there’s too much work on Instagram, they believe for a little of nothing because they see it differently but like if you are creator, you were created a lot of the Instagram. I must look at the youtubers, like oh they’re, little douchebags, who do nothing and have no creativity. You know so it’s like night and day like and they battle each other.

Then it’s like clicks like. Oh, this is a youtube click Instagram Cleo. We don’t click together. Right, it’s so we’re. Like you see this blog, I can go to LA you’ll notice it but they’re all still friends, but it’s like there’s a like dial. We had the you exactly so it’s like it’s it’s night day but YouTube. Will I’ve seen it bro instagram has change lives, but I’ve seen a lot of the creators going YouTube and I mean they’re making twenty thirty thousand a month like we’ve died, read the shade like.

I saw all this do this, but I read the shade, like literally go for nothing to jump on buying a new g-wagen moving his family from one part of the LA to it, the best part of LA and we’re all the parties, because we like we’re seeing This and I’m like bro, I’m so proud of you just out of nowhere just start to blow up even Labadee, I’m running a lot of the the two girls famous ocean and kung-fu, the two sisters like they have literally they did nothing.

They went that they had like almost 300,000 subscribers on YouTube and they didn’t even create, but they just started to create these dope articles in like one hit, and we did a prank it actually hit. This scar last week came from a prank. She did like this prank on her boyfriend. He got really mad. He was like he’s like. I tried to get him down and this happened, but that article is about to hit a million yeah about the hit of million views.

Is that six hundred, maybe several hundred K now in like a few days and that one article has made, is making like thousands of dollars and I’m like y’all, you see if you create creating, don’t keep pumping it. She pumped the next article. It went like a hundred thousand like two hours like if using I keep pumping y’all keep pumping, keep pumping cuz, that’s money in time. Y’All have these goals yeah I want to buy g-wagen see.

I want to move your family here. Y’All want to live in these condos, it’s so easy to do because YouTube and came to become like that residual base of your life, where you know you’re going to get five thousand to ten thousand a month, and then you can go and create yeah. Just all that article in doing those articles, that’s going to make you go viral they’re already going viral just to copy. You know it’s so easy to do.

You sit here and put a ring light up and do whatever it is, and just pranks challenges vlogs like because people wanted their fans can see another perspective of their life. They see the inside. They really want to read that you know and that’s why YouTube is. If it’s hard, though it doesn’t convert, don’t think you don’t go on Instagram and didn’t blow up your YouTube. No, it’s a whole other different algorithm.

It’s a whole nother different way of doing things and once you’ve figured it out, you can master. You could really do some big things with exactly yep, because they just did one for the first time, the famous ocean kung-fu, and they had to do what’s called lash BAE with these lashes and they want it like this 30-second 10-second clip in the front, and it Was like well, it goes in the front. It’s like it was like.

How do I say it? How do I do it, so they got paid couple thousand to do that. Artists have a perspective against doing what your influencers are actually doing. Right. There’s this conversation where a lot of artists feel like you can’t translate over from an influencer to an artist. It’s not true. I don’t understand he still give themselves to believe that the proof is in the pudding blackhat. But what do you I don’t know? What do you say to the statement like? Well, it’s not true, like I know for a fact, because a lot of the because you could take in, like you notice, like a lot of the influencers, there were artists they blow it like look.

Narthex technically was an influencer troll. That’s why he does the things he does this. It is, you know, and you master and you put things out on certain platforms. It’s going to blow up and they’re really take templates. It there’s. No, I mean, even if you are not talented, you can get a writer and you can go into the development phase and get a dope beat and it can go. You know it’s just because anything can be created nowadays, but then a lot of them were really passionate about music.

So if you’re passionate about it, it’s nothing you can. They can do it, you know, and they got some good stuff in the streams in there I mean I have an influencer that I work with Lovato like he was weighing and freaking Philippines doing. He was on a YouTube stage exposed to event in a in Asia. Like from a song like, it’s crazy, got verified and blowing up as an artist and with no label. None of that just management.

Do you think so, obviously he’s moving a lot of people might not know him right, but do you think that maybe they might kill a lot of artists before they even get started by trying to see that type of popularity and for approval that you don’t really Have to have like, oh this art, what the guy you’re talking about! Oh he’s killing it and what he’s doing – and he there’s more growth to happen, but another artist might say: oh well, this is him a little baby, alright and I’m trying to be a little baby – and I here – and I want to have this this traditional type Of record level proper popularity that I’ve seen well, it’s the world is so big, and if you leave that concept alone, you’ll make you’ll do well.

You look at artists like Russ. Like live, people don’t even know who he is, but he has stadiums that are packed out and he’s making money and without being like this mainstream name, he has a main street name was like Main Street in certain niches like I never really was like it’s weird, Because the world is so big a lot of artists who power like when it come from, they have a million followers and they do a show and people show up like your fan base.

As long as you focus on catering to your fan base and everything else will take off – and it’s good to be like that little baby named or like like that uh whatever the big names, are it’s good to be that? But you know sometimes if you set your own goal and you said you get what you want like you may just your goal may just perform in front of 30,000 and make you know enough money to live like a superstar and you happy and then do that.

Somehow I don’t think something want to be like, like super super stars, but if you tell us it, you really we’re at some point it’s going to come to that point. You know it’s talent will really take you to the next level. I think that’s important. This whole idea that people are still in prison by their own, like local geography, we’re in a world where you don’t have to do that. Yeah right and you have the time when you said you got people find your families, and now you can monetize it without.

Even going in overseas, if you don’t really want to, but of course then going overseas get touring checks or yeah, whatever kind of show you can do, give you’re just an influencer, but that’s it’s interesting that people are still confined to those ideas where the door is Opening yeah, but you look in the other direction: yeah yeah, okay,


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HOW TO BE SEEN WHEN YOU’RE JUST GETTING STARTED + INFLUENCER COLLABS | Ask Charlo Greene Ep. 2 Pt. 2

My head is not going to fit out this door. You did throw out some questions. Let me pull up your email pricing and more info and drop shipping. What tips of the Eiji world you have for marketing your thoughts? I’m trying to become an influencer as well to generate more connections on the well. What I can tell you, I’m actually doing right now, as we have this conversation, is I’m also doing my makeup while live-streaming once I finish this article we’re going to have a snippet that goes up on our Instagram page and I’m going to be using the hashtags For every single makeup brand that I’m using so that I get that extra visibility, as opposed to me, just posting coaching content, you got ta, stop gassing me up.

My head is not going to fit out this door so another thing there are really really popular brands. I spent a ton of time researching my avatar and exactly where I could find her and what she’s into, and I know for a fact that she likes the fashionable clothing brand. So most of the clothes that I wear in my articles are fashion OVA. I also tagged that brand because it has tons of traffic going to that hashtag.

So it’s not just the clothing and it’s not just the makeup. The only thing I actually tagged with an @ symbol is my clothing brand in that photo and in future photos. But I’m using hashtags from all of these other brands that are not in the same exact lane, but I know these are things that would appeal to my target demographic that also likes cardi B and also likes the shade roam so you’re going to see me commenting In posts inside of the shade room, because that increases my visibility to my target demographic and you’re, going to be seeing me in the streams when people are searching for the fashion.

Oh, the hashtags, wearing their clothes that are just directly promoting my own clothing brand. So well, I do think you trying on different jewelry things and pushing those. I think your focus should be on here, but you should be really conscious about how exactly you can have these they’re kind of, like unofficial brand collaborations, where you don’t even need the cosign from that brand. Their hashtag is out there, so you can utilize it but anytime that you post anytime, that you’re preparing to post always keep in mind how you can increase discoverability of every single post, whether it’s the shirt that you decide to put on, because it’s a more known Brand to your actual demographic, whether it’s music that you can play in the background and hopefully not get any strikes from Instagram for copywriting.

Like all of that stuff, you should be conscious of. I just had a conversation with a woman who had this beautiful photo shoot, but what I said she should have done, instead of just choosing a random photographer, instead of just choosing a random hairstylist to install, instead of choosing random models to be in the photos, she Should have chosen models that had an actual Instagram following and posted like it was their job because they would have appreciated the freeway just as much as the nobodies that are not working to build up their profiles.

She should have worked with a hairstylist that was respected in the physical area that she is working to target. Why? Because, then, that lets everyone that follows that hairstylist know that you are your company in the market and that this stylist everyone respects really with you. She should have chosen a photographer that people are used to sing in Los Angeles there’s. This photographer named, I think Kim Cordell.

He shoots for a number of brands that I absolutely love his shoes for a number of makeup like that’s, who I am hiring for the next big brand shoot for my company, because I know he’s going to post it on his following and his following is going To see that, I am also in the same game and at that same caliber, so I don’t even need to do extra brant work to build up that viability that I need with his people, because once they see that I’m associated with his brand, I get to Borrow the trust that he’s built with his audience really shortly.

This other person that we were in touch with about this next influence or campaign that we’re going to run was asking us to commit to sending out at least six six thirteen blonde 24-inch full lace units and, and then, when we started to do the numbers and Looking at the following count, it was clear that at least 90 % of their following had been purchased and wasn’t real, because their engagement is lower than even our Instagram page, which only is like they said they had about 35,000, and so their engagement is less than Our Instagram page, which I think has well there, are 13,000 followers on it so like, which is also a why it’s so important that you also run your social and know what to look out for when you are planning on cutting checks.

For this sort of thing, I think the best way to do influencer marketing is to do in-kind. Exchanges like what I was saying target your local demographic. You are in Arizona, I would get in all of the Arizona hair hashtags and see who gets the most likes. See which stylist is king and let them know you want to send them some units. They can wear them themselves. They can sell them to a client. It doesn’t really matter as long as they post at least one time tagging your company, so that you can take that photo hold on to it and recycle it.

Every couple of weeks, letting the people in your area know this is who MFE with and depending on the number of likes and then the amount of traction that you get then circling back to that person and letting them know hey thanks. So much for that. Let’s do something regularly moving forward if you would be open to it and then, if not, if they’re asking for a check go to the second most popular then go to the third most popular, then the fourth.

At the end of the day, these units are not cheap, not when you’re getting them wholesale, not directly from the Fed like it’s so you’re, giving them not just a unit. That’s a few hundred bucks you’re, giving them the opportunity to turn that unit into thousands of dollars for themselves with nothing they have to lose. So I think that’s the way that you should lead into that conversation with them.

Let them know you: have a hair company want to send them something free, you don’t need anything in exchange, except for that tag. That’s the way to do. It do not cut a check for thousands of dollars to someone that probably purchased their following and probably isn’t going to tag you enough to make it worth your while, if you were paying them, do an in-kind exchange. One off top see how it goes and then bill out with them, but do not commit to anything long-term.

Do not commit to sending out six. You do not commit to any sort of six-month contract without them actually showing and proving


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Keith Dorsey: Managing Over 20 Social Media Influencers And Artists | Brand Or Die Ep #1

What’s up Matt man appreciate it appreciate everything good, a man like you have you have managed, but at this point he said about 20. Influencers connected with you know, 40-plus influencers. Of course the Rabi whirls lit twins and now you’ve even moved into management. You have in a very social world right, a very social media landscape. You have one of those unique perspectives where we hear so much on the front end from I want to be an influencer, I’m going to be an artist but you’re one of those guys behind the scenes that have been able to help get an impact from not Just the views but make money right and obviously you’re needed, because so many people don’t know how to make that connection.

So I’m interested to hear first and foremost what what made you get into it. Knowing that I Robbie world was a friend of yours, but what made you truly pursue it and say I see this as a true business. Well, I guess the budgets got, the promos got bigger and more starts to come and it was a guy. It came, it started to be more just like a little. Oh can you shot me out type of thing, like Brian started, to reach out okay and what really shifted like everybody knows.

My story see my other articles of how, like Robbie world is my best friend and how he began to blow up on vine and the rest is history, but like it really started to hit. When I got my first budget from Atlantic Records the biggest bucket from a budget from Atlantic Records, so we actually met Jordan and Justin overhead. We met them at rolling loud in Miami. That’s why I will forever go to every rolling out in Miami for the rest of my life because we met them there, and then we got a big budget for Sherlock mafia and I was like wow and they say how much is it going to cost for The main ones – and I sent them this this budget – that was at this time, a big budget and they approved it, and I was like wow.

This is for real. No, this is for real, say y’all. We need to tighten up and we need to really start doing more of this and start and and and then it’s like. That’s it’s a business now yeah! You know if you promos that come to the DM for, like smaller music artists, that just wanted to put the song in the skip, but that really hate all that once I was like. I can continue to do this all over and over again, and I was just just what I thought for myself, but they actually needed it.

I had one email, one of my influences. You know they creators artists. Did they don’t like to do certain things? I don’t like to check the email, so I just went email. So, let’s go through this email see we get. It was a contact from journey’s journey’s yeah, one of my influences that work with Brandon got fans and I responded to the lady and they say yeah. We want to give him out, I think it’s, they flew him out to Philadelphia, really nice check with other Creators, and he was in the winter 2017.

I believe campaign for journeys. He was on all the banners in all the stores, all the magazines that they sent out all over the United States, and that was a big deal and I was like man. We have to go higher. We have to go bigger when it comes to this. Okay, before I get tonight’s, the next question I want to say is not me, I’m it’s not you as me. Okay, can you project a little bit just for the mics? Okay? Absolutely! No! No! I want to make sure they good, okay production, I’m sure you’re.

Alright, you mentioned something that was extremely important to me. You said this isn’t just like posting paying for promo there’s a real business. How do you know that it’s that transition, or can anybody who’s already getting a certain amount of hey? Can you pay for my arm for a shoutout type thing and those people just transition into the business? How do you make that transition happen? Well, I truly believe that anybody can do it.

It’s how you go about it, but you can get a promo and it’s like. Oh, I just draw it up, but let’s really sitting and think about how I could make this promo very creative and how I can get put my thought into it and how you handle like oh yeah. Let’s just do just send me any money, I’ll cash out know y’all. Send you an invoice, you know. So it’s just how you handle the situation, yeah, how you carry yourself, because you can always just throw something up and then, when you don’t live that way, and you look at it as a real business, even like just not with the promo, just overall being a Creator is a business because there’s so many opportunities that can come if your portfolio, like your Instagram, like your social media platforms, those are portfolios.

You know, if you look at it that way, you’ll start to attract the bigger the bigger things. Okay, so you have to take the quality in mind: you have to start building the portfolio and then handle those back hand, systems like invoice, and things like that right. So you can can look legit exactly look that other side of this right. Let’s see that, okay, even for myself tuna, add this in I like to look for a while and it worked.

You know I was using a Gmail, but now I got a business, that’s in like it’s influencers at Keith, Dorsey calm and I realized like Wally’s. Bigger agencies won’t even accept emails from a gmail account over spine. And now, since I have my business, email, everything’s, look like okay, these people running a business and it makes me as a manager. So what I’m trying to negotiate things for them. It makes me look professional like we know what we’re doing.

So. That’s that small stuff is very strong important. It could be a deck, a media kit, all that it just it changes everything it’s important here, because at that right, people who already have a certain level of business things like that like getting your own email. It’s not that expensive right, but when you’re we’re coming from mentality, I’m just trying to make money and I’m trying to save money at the same time.

You really want to know. Is that really worth it? Cuz they’ll get an email, but that stuff like that? Yeah! Okay, I mean – I even makes me think about some of the emails that I use on cyber parties yeah. So what for you, especially alright? What well actually can kind of touched on this, but it brings me back to the idea of the brand for the fans. All right and look at summer side of things and the brand in terms of dealing with business, the professional brand right, how different are each of those things now? What’s the polished? Look like it on each side, um? Well, it’s! It is a it’s a big difference.

Now always learned by trial and error. When I first started to submit to labels like I used to like just send the links, copy and paste, but then they will come back. These people didn’t know a shout-out to max at 380. When I first actually started to do this, they would respond and say: could you put it together in like a PDF for me, so I had to polish it up and say actually create a deck that had all their pictures.

I spend like hours on this thing on publisher on my Mac and put their analytics together, put this together and put their best in and not just that, but not doing pictures they took on the phone with professional photos hit shots, you know, taking the Getty image Photos that they’ve gotten over the over the past year and putting those things in there and polishing it up it changed it. Just it makes the presentation like everything’s about presentation.

You know, even when we come into a when I bring them to certain places like the presentation of how you walk into the room, how you guys work together, even if, when it comes on the phone going on a plane, because people realize that what I mean, What does that look like look, I like the fact that I mean shows that you, actually you know you do this right, because you have such small details that you think about.

I notice. What does that mean how we well, I make them. Look like the stars that they are so when we come in we’re just not doing anything. It looks like okay they’re on a mission there, so they’re they’re booked to be here. You know they’re already famous people know them, but it’s how we move about like I make sure that we’re all together and we’re there’s different activations in the room I’ll make sure that they’re doing the activations they’re taking the pictures I’ll see who the photographers are.

Even when it comes to music, see who the DJ’s are and get the people who just read different things and how I know, because I get feedback even when it comes to as small as it became like some subliminal now, because on the plane we travel together. Like we always travel together – and I had this – it was kind of weird, but there is this girl that sat next to me on the plane in like the Dayton next day, I got a DM for her.

I was like who is this she’s like? Oh, she sent just long messages. I don’t know who you guys are, but I saw how you work with with your with your group and how much how you took care of them, how you made sure that they had their seats first? How do you make sure that it was just a small sounds like wow? It was creepy at first, but I was like how does she found my butt that happens all the time and people see they see me not necessarily demanding them to do things, but how I’m working with them like pulling them to this back up I’ll.

Do this all the time like this is what we’re going to do. I prepped them before we. This is what we’re going to do. You’re going to walk into the room, there’s going to be interviews, there’s a red carpet. This is how you do your red car, because a lot of the first time doing this stuff is new for them. Like I had two girls that I worked with their mom famous ocean and kongfu, they have a hit song called savage out.

Car active get active and we were able to get activated through fresh Empire for the BT Hip, Hop Awards in Atlanta. They booked them to come there and then walk through a cup. They had never done anything anything before on that scale, so I say hey. This is what I want to do when you’re doing interviews. You need to make sure that you’re listening. So it’s like a development in a way you know, and people really kind of know this debt.

So I want to switch gears a little bit because obviously there’s all that that goes into management. But when we get into the things that people see on the front end that people get so curious about influences from and that’s these platforms from an artist standpoint from an influencer standpoint, we’re how do you look at Instagram, first and foremost, because we hear everybody knows That most people are on there, but then you hear people like Gary Vee saying if the graph is going down and then we start talking about other platforms, how do you look at Instagram and what’s the actual impact you’ve seen it had have on your business and Moves well, Instagram is definitely how sold name and just like wake up in the morning.

Is it’s just automatically in that thing like you want to go brush your teeth, you’re, going to check your Instagram, your Instagram lose to be take your tech messages, Facebook and Instagram. You know, but the thing is it’s been big for us: oh it’s, it has its own ups and downs like the algorithm. You know, but if you study it and you create make it a business and you make it a lifestyle and you keep up with it, then you’ll you’ll go with the flow.

Just like one of things. Oh, we were moving views and likes everybody else going crazy. My team we’re studying it when we look at it was like well, it’s going to be like story. I was going to hurt our brain. No, it won’t because guess what you still get story, promos and all the company’s going to do is see the analytics. Now you know it’s nothing’s going to change, so we’re really had to be. On top of you have to study it.

You got to be ahead of the curve because it’s in it for me for business like I, I can make sure it also helps me connect with other Creators too, like I usually can connect so easily, like I have so many DMS, especially from artists now, who Want to work with me, I have our build relationship with other micro influencers in I saw artists who small, but they have really good potential, so I don’t necessarily work with them like IQ the relationship I’ll give them some tips and ideas.

This is what you need to do, I’m looking at your page. You know so I’ll. Do some free consult, you know, but it helps me to connect to help me to actually stay relevant okay as well and for me knowing, what’s going on like it’s my business, to go down the timeline and see what’s going on, see what’s going viral, so I Can filter that back to my group into my life as well? It also helps me with business, because I don’t when other companies hit me up say: hey wan na do this campaign.

Alright, this thing is going viral. So, let’s use this when, when it’s time to create to help blow whatever product or brand that they have do you think there will be any point where it starts to fall in terms of almost like a bubble right. We know if launchers become more and more expensive on a platform like Instagram over time as they start to learn the game. They were super under price, and now they learn you know, then it start to charge more as they get bigger more money comes in, but then, when Instagram starts to mess with its algorithm and of course, if you’re like you write, y’all are learning it, which anybody Should be doing that artist or whoever, if you’re serious about it, you should take that approach, but just a general macro perspective of it is: let’s go to other platforms.

So do you think the price that y’all or a lot of influencers will have to charge will go down? I think it’s very competitive now, because, especially with a lot of labels like they, some of them are like tight budgets, but my group. Well, I tell them to adjust to who it is like. We like Warner, contacted us through TIG. Now you think it’s a game through Lucchese label and for our artists name poster, and they told me that we only have a thousand like we have more, of course, but we want to start with a thousand, because I want to test it out.

So I said usually roughly a lot of the bigger ones. They only got like maybe three hundred dollars for the post and uses a no less than 700 750 to 1000 and 2500. But I said you know just work with me: they’re going to test it out. They’re going to come back with more, they did and guess what they did. They came back with more so my group knows how to adjust and not just oh, if it’s not 5,000 for the post, I’m not doing it.

You know depend on who it is. You know now, if it’s somebody, that’s like small and like didn’t, of course, take it hard to just kind of wait, but they even if they are small, they still work with lemonade. Sometimes they they’ll just do it because they like the song, you know or they like the product, but it’s just like. I hate it because there are some influences who are just like a hose and they just won’t do anything if it’s not like you don’t have to do that.

You never know. What’s going to happen, you never know this person can blow up in their name artists and then now you like, damn I missed out on opportunity. I could’ve just posted it for him, like you’re, going to make content anyway. So just take the money you know. I know you’re not going to undermined yourself like Oh $ 50, for it now you know, but sometimes you just have to kind of work with people, because it is, it is super competitive, there’s, a lot of influences that are there are getting paid and there are Figuring it out so my group, why we create long term, like we’ve, been working with these labels in these brands for years, because they know how to just when it comes to price.

So that makes a huge difference, I’m here, because I definitely like doing influencer marketing and things like that. I’ve definitely ran into people with or been working on, something for an artist and seen them hit a certain number or or the people say hey. You got this and if you don’t have that for that budget they don’t even respond or I or now this is it this is it and you know some people will do like test campaigns and things like that.

But what you said made me really think about is the fact that that long-term relationship over time yeah, of course, oh, you can’t do it with everybody, because even when people reach out to me for certain um for certain things, you can’t do with everybody. You know diem get flooded, you got to still take care of yourself and what’s going on, but you never know what’s going to happen with somebody you know and where they’re going to be, and also you never know which you’re going to need.

Sometimes you’ll have a tighter budget, sometimes you’ll have a greater budget for you as a manager. Is that kind of one of your did? You feel like you ever had to Train influencers to think that way? Yes, okay, because they don’t know like a lot of them. Just blow up out of nowhere, they had no business skill, they will not respond to stuff they’ll. Just do things very sloppy, like a lot of my time, I’m like really are cuz they’re, especially younger ones.

They don’t know, but I mean well and they know that and I’m you be going at it consistently, but is the ending we’ll get to this later, but like a lot of them, they’re like my brothers and sisters. So it’s like, we have a relationship, so I can do that, like I like what y’all doing like I had so few craters over here. They release a song, but they say here dance until another song said what the heck are ya doing: y’all released a song y’all you’ve made not one trill on your own song, you what’s this dog, it’s all I get to it like.

So it’s just like. I stay on them and I did this jacket available. You have artist development, that’s influenced your development and that’s something that we focus on too, because exactly even when it comes to creating the content like make sure that you created like cuz, it’s like they’ll do a lot of things and they’ll just put it up, and Then the people will come back and they’re like sometimes three or four times, and they didn’t like it.

I’m sorry we’ll put effort into it, don’t just just because, even if it’s I don’t care, if it’s, even if it’s three hundred, if you’re 300, our project should look just the same as your your your ten thousand dollar project always give quality, no matter what it Is and because people it’s about your image, you know they can’t even decipher keep it consistent like one who answer he poses something, and I said he they always saw some of them.

They had to send for approval. I say you know you know you didn’t want to do that, whose are you right you right, I’m going to redo it. I’m like come on just do it right the first time I get it out of the way yeah cuz. They they a lot of them. They so spoiled that they say, oh even when it comes to YouTube articles like oh, it’s just like a job time like what you don’t do, nothing you get up from your room.

Now I would say it is work, but you rather go work at Taco Bell or you will. Wake up out of your bed, create a dope article and post it and get paid to your PayPal, cash shop or whatever or a wire transfer. And you move on about your day: you’d make a decision, oh god, so as you found success personally, how how? How have you changed right and your approach to the game and how you see the industry, as you start, to work more and more with them? Music, as you way before this, I was, I started as a like network marketer.

Okay, like I sold like all the super juices, all the weight loss stuff. Yes, I had that skill, so there that’s the basis of my last interview. I did that that’s the basis of my life. I did that since I was 18 for like 10 years, so all the personal development, like I mean I so well, I got BMWs from companies like I built and I was able to qualify several people on my team. So that’s where the the personal development came to be able to work with people and be a to cross-cultural communication, because the companies were so big we would go like if so many different international law different nationalities.

A part of the company like I had to learn like all these people from Japan, these people from here, so I had to learn very to communicate. So that’s where the communication – it’s straight-up – transferable they’re, not yet. I can see that already then yeah. How have you adjusted as just a business person in general? Have you thought, hey there’s this greater level that you want to do with the music like? Is there still or entertainment? Is there a higher ceiling that you have there, or are you trying to immediately start to flip into outside other industries um? Well, I have other things going on which helps me focus on what I really love like.

I have never been B business like being different. Real estate things so I have other stuff, that’s operational and I still receive residuals from companies that I’ve done network marketing, but when it comes to influencers and the music, like my goal, like I’m shifting into the next level things I’m learning like at a 3 C, I was really learning like I’m learning from these. I have several mentors in the industry that I look up to like you know, QC, like Coach, K and P.

I really look up to them to have several other ones that I am super close to like footy over. He owns any a, never eat alone studios. They have artists, 24 heavy cash, talk and Mari, so lil. They know that mentor me because they hey. I listen when I talking I’m really listening and that’s the thing is, I don’t know nothing about music, I’m really listening. Even boo, a country like he works with the girls that I work with as well, and I’m really learning I’m literally listening.

Like I’m quiet like I’m nothing about music, nothing that I like, I do so they’re actually mentor me. They don’t really know it. So it helps me to go to the next level and I ask questions even though even working with Jason over at stream cut like I’m literally learning and I like women. Maybe they don’t know that when I asked a question, I’m listening, you know and I’m going to apply that. So it helps polish me because I’m going higher like my goal for 2020 is to get at least three of them.

Sign to a deal are three of the artist influences. A lot of everyone that I work with are influences. They just started you you music, now in it. Yes, some of your music in it really talented, yeah, really dreams of going like eat. Clams ocean come cool, like their song. Savage has over a million streams on Apple music in like a 900k on Spotify. They released this stuff and they wanted articles. Has four million views on these articles for music views on YouTube, so they release stuff, it’s good and they put the same quality of work in as like these bigger artists in and how the industry is a lot of the artists.

Big artists are trying to do the social media trying to get the social media, but they already got it. So a lot of labels are signing them just because of that and they’re getting bigger deals and the best deals that makes sense they bring value. Yes. So for me, what changed me like, I’m shifting from just all just doing this, to trading a solid management company in a solid label, so we’re the ones who are managing I’ll, be able to shift them to the label and hidden.

You know how all those different layers of things work, however, that works, I’m still learning it’s going to happen. Trust me because a lot of them are already being contacted by the law and I’m facilitating a lot of a lot of the label stuff when it comes today. Philosophy because it sounds like it’s what you’re doing or how you think. Primarily you work within the influencer market with translating that into music right and it sounds like that’s the business that takes most of your day-to-day attention.

Yes and but then you mentioned other things that you’re doing Airbnb business, the residual income from network marketing, and maybe any other thing it sounds like you have put energy into other things, but the other thing where you put your money elsewhere, it doesn’t require your attention. Is that correct right? So it’s like you always want to have unlimited, like streams, income, multiple streams of income, so I for the first part of my life, I focus on one thing and then is what it begins: typical my base and every now and then I’ll.

Just kind of like go in and do small things to kind of keep it going. They’re going to be businesslike is just automatic for me, like it’s really easy to do long, as I make sure that I’m managing it. But this is like my main focus because things go up and down. Excuse me, even when it comes to the influencers, there’s different phases of different markets that sometimes it’s high market, like like first of the year spring summer summer, like movement and then like right, now, is kind of like it’s like it’s not super slow.

It’s like not as much because they’re who reached out to me, you got any promos, no I’m working on them nobody’s, especially when how the music industry flows like when it comes to the end of the year, nobody’s really kind of dropping campaigns. Could I want to wait to the first of the year to do that run so I’ll. Make sure that, like my businesses are because once one business here, the other business skin here and keep it going, you know and then in a best world all I’m doing! Well, with the you’ll be all over the place, but do you have to put people in place to kind of run different things, so I put my every business.

I have cleaners that I can hire to come in here and do all these things. You know so. Yeah, it is, it’s super important to make sure you have all that, but that helps me focus on cuz. I’m super passionate about the management, business and the social media, influence and management artists, because, like everyone, I work with this. I’ve been knowing them for like five years, it’s four or five years, and because what Robbie has I’ve been knowing the longest, but I’m it’s a passion when it comes to it like, I really want to see them win because they’re connecting me.

That’s like somebody who I just met not like some people. Some people actually go out to find people to manage my oh. Let me go here, I’m with our managers person. No, they all came to me or or we all knew each other and we figure this thing out. Let’s, how do we make this work? You know and because there’s a different approach, a different passion and it hits different way. Your family with who you work with yeah, so you it’s almost like building from a lifestyle, stand yeah a philosophy.

It’s like I’ve built my life, so I can focus on the area, I’m most passionate about yep and unfortunately, they area that you’re passionate about it’s. Also, a good business yep good, all right. So what do you we’ve talked about these these platforms and obviously you know tik-tok and trailer. We had that conversation which one do you have a favorite one o the other and then, if so, why? In terms of just your personal use, not necessarily saying that other platform is bad um when it comes to like, I just started to really use.

I like tik-tok, because you can really get kind of creative Triller. I like, because it’s for the it’s like more like for the culture like a lot of the artists or using Triller and not just to be biased, but like the trailer fam messes with us, like they work together. So, like I kind of like truly really took us to the office there, and we, you know, told us about you know and it’s simple a lot cuz the platform is very simple and anybody can use it even like an older person can use it.

I think that’s why all the artists, even though the the veteran artists are jumping on and they can just use it or click this you get the song boom, unlike tik-tok, is like all these different things you got. Ta put all these. It’s just it’s crazy that you really have to learn it, but once you learn it you’ll do it. So I mean I would go with trilha first, because it’s it’s a lot simple and it’s like more for the culture and more really what we do.

You know. I work with a lot of the dancers. You know when it comes to social media, and this is a way to go, but they’re, jumping on shoe tick-tock now and they’re, getting a million for holism my mom and going it one of them create as soon as she created. She was at 10,000 followers in an hour. She just started. Posting announced a once on her story and boom. It just started to explode yeah, but tick tock is, is the next wave I like it, because it really can take you to that next level of content, but results.

Oh yeah, each one is just different. It’s going to do something different, I believe, definitely YouTube. You, like YouTube, will change your life and its total is like 9 day, though, because, like ideal is 90 day cuz, I deal with a lot of these real life youtubers in real life instagramers, and sometimes the youtubers looked down on creators like instagram creators like because It’s one of my bros just shake frost and like Robbie that we’re all frenzy to shake shout out to the shake hill.

Why are you doing this like you? Just they don’t they don’t like there’s too much work on Instagram. They believe for a little of nothing because they see it differently but like if you are creator, you were created a lot of the Instagram. I must look at the youtubers, like oh they’re, little douchebags, who do nothing and have no creativity. You know so it’s like night and day like and they battle each other.

Then it’s like clicks like. Oh, this is a youtube click Instagram Cleo. We don’t click together. Like it’s so we’re, like you see this blog, I can go to LA you’ll notice it but they’re all still friends, but it’s like there’s a like dial. We had the YouTube exactly so it’s like it’s it’s night day, but YouTube. Would I’ve seen it bro instagram has changed lines, but I’ve seen a lot of the creator’s get on YouTube and I mean they’re, making twenty thirty thousand a month like we’ve died, read the shade like.

I saw all this do this, but I read the shade, like literally go for nothing to jump on buying a new g-wagen moving his family from one part of the LA to it in the best part of LA and we’re all the parties, because we like we’re Seeing this and I’m like bro, I’m so proud of you just out of nowhere just start to blow up even lana the –, i’m running a lot of the the two girls famous ocean and kungfu.

The two sisters like they have literally they did nothing like – went that they had like almost 300,000 subscribers on youtube and they didn’t even create, but they just started to create these dope articles and like one hit, and we did a prank actually, if this our last Week came from a prank, she did like this prank on her boyfriend. He got really mad. He was like he’s like. I tried to get him down, and this happened, but that article is about to hit a million yeah about the hit of million views.

Is that six hundred, maybe several hundred K now in like a few days and that one article has made, is making like thousands of dollars and I’m like y’all, you see if you create creating, can’t keep pumping and she pumped the next article. It went like a hundred thousand like two hours like if using I keep pumping I’ll keep pumping, keep pumping cuz, that’s money in time. We all have these goals yeah, I want to buy g-wagen.

I want to move your family here. Y’All want to live in these condos, it’s so easy to do because YouTube and came to become like that residual base of your life, where you know you’re going to get 5,000 to 10,000 a month, and then you can go and create yeah just off that article. In doing those articles, that’s going to make you go viral they’re already going viral just to copy. You know it’s so easy to do it.

You sit here and put a ring light up and do whatever it is, and just pranks challenges vlogs like because people wanted their fans can see another perspective of their life. They see the inside. They really want to read that you know and that’s why YouTube is it’s hard though it doesn’t convert, don’t think you’re going to go on Instagram and didn’t blow up your YouTube. No, it’s a whole other different algorithm.

It’s a whole nother different way of doing things and once you’ve figured it out, you can master. You could really do some big things with exactly yep, because they just did one for the first time famous ocean kung-fu, and they had to do what’s called lash BAE with these lashes and they want it like this 30-second 10-second clip in the front, and it was Like honey, that’s like well, it goes in the front, it’s like it was like.

How do I say it? How do I do it, so they got paid a couple thousand to do that. There’s a lot of artists right that have a perspective against doing what your influences are actually right. There’s this conversation where a lot of artists feel like you can’t translate over from an influencer to an artist. It’s my true! I don’t understand he still give themselves to believe that the proof is going to put him that hat.

But what do you? I don’t know? What do you say to this statement like? Well? It’s not true, like I know for a fact, because a lot of the because you could take in like you didn’t notice like a lot of the influences, there were artists they blow it like look. Narthex technically was an influencer troll. That’s why he does the things he does, because it is, you know, and you master and you put things out on certain platforms.

It’s going to blow up and they’re really take talents. It there’s. No, I mean, even if you are not talented, you can get a writer and you can go into the development phase and get a dope beat and it can go. You know it’s just because anything can be created nowadays, but then a lot of them were really passionate about music. So if you’re passionate about it, it’s nothing you can. They can do it, you know, and they got some good stuff in the streams in there I mean I have an influencer that I work with Lovato like he was waiting and freaking Philippines doing.

He was on a YouTube stage exposed to event in a in Asia. Like from a song like, it’s crazy, got verified and blowing up as an artist and with no label. None of that just management. Do you think so, obviously he’s moving a lot of people might not know him right, but do you think that maybe they might kill a lot of artists before they even get started by trying to see that type of popularity and for approval that you don’t really Have to have like, oh this art with the guy you talked about, but oh he’s, killing it and what he’s doing and he and there’s more growth to happen.

But another artist might say: oh well, this isn’t a little baby, alright and I’m trying to be a little baby, and I hear – and I want to have this – this traditional type of record label proper popularity that I’ve seen growing up well, it’s a world is so Big and if you leave that concept alone, you’ll make you’ll do well, you look at artists like Russ. Like live, people don’t even know who he is, but he has stadiums that are packed out and he’s making money and without being like this mainstream name, he has a mainstream name was like mainstreaming in certain niches like us.

We don’t. I never was like it’s weird, because the world is so big like a lot of artists who power like when it come from. They have a million followers and they do a show, and people show up like your fan base. As long as you focus on catering to your fan base and everything else will take off – and it’s good to be like that little baby name or like like that arm, whatever the big names, are it’s good to be that? But you know sometimes if you set your own goal and you said you get what you want like you may just your goal may just perform in front of 30,000 and make you know enough money to live like a superstar and you happy and it didn’t do That somehow, I don’t think some people want to be like, like super super stars, but if you tell us it, you really we’re at some point it’s going to come to that point.

You know whose talent will really take you to the next level. I think that’s important this whole idea that people are still in prison by their own, like local geography were in a world where you don’t have to do that. Yeah right and if you have the time when you said you got ta, find your family. And now you can monetize it without even going and overseas, if you don’t really want to, but of course then going overseas get touring checks or yeah.

Whatever kind of show you can do, give you’re just an influencer, but that’s it’s interesting that people are still confined to those ideas where the door is opening. You look in the other direction, yeah. Okay. My last question that I would like to get to it do: is I brand? What does that word mean to you and how do you protect it? Okay, so brand is super important. So it’s uh, it’s like a speaker spotlight that amplifies the perception of what you’re doing not necessary so a product but like how it’s perceived overall to people in this also like a culture in a way like the experience.

So the brand is like a culture experience. This is like a speaker, that’s speaking, that’s amplifying everything about you, what you’re doing or what you have to offer with a spotlight on it. Yes, because you’re kind of choosing that amplification area versus the other aspects of you myself, all right, just like Apple in a way Apple Bryn is not the iPhone or the iPod is the brand, is the coolness of the product.

The way it’s perceived like? Oh I’m going to getting the Apple, because this is the best for creativeness. It goes beyond the products, even the boxing. Oh, this phone looks cool or the camera like it goes beyond just what it is. How do you protect the brain? Well, you protect your brand by knowing well first doing what’s right in serving the way you should serve and providing a product or service to people the right way and things happen, handle it because all brands go through phase with this bad press, but you just handled It respond, you know or fix a lot of people take like different reviews and different things that they’re saying that’s wrong offensive.

No, it helps you to become a greater greater product, a greater brand, a greater person. So, like I mean you protect it by responding the right way in and adjusting and also being putting yourself in a position to where you could stay relevant. There’s a lot of these brands like go obsolete because they don’t adjust to what’s going on just like Blockbuster and Netflix. You know so you have to be ahead of the curve you have to understand, keep reading it, keep studying, what’s happening in the world and shift what your brand to roll with the flow.

Everybody is keep Dorsey once again, really dope social-media, influencer manager, but obviously an artist manager now, and I think he’s going to be somebody that is just going to be one read over the years and obviously the people connected with them because he’s already killing it already With your IG is young, young buzz doesn’t see you. I know I was going to forget a part of it, so I’m going to put all that.

You know I’m on the bottom of the screen, make sure y’all follow them, reach out to them. Hope they don’t flood you too hard. You know, look it’s all of that. Just do what you need. I can handle it. I can handle it, but this is the first of a series brand or a die again. We’ve talked to meaningful and individuals. Who’ve been a part of building, I’m a great brand or have great insights on branding themselves.

Thank you once again appreciate it. Everybody say too

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*urgent INFLUENCER TIPS: How to Work with Brands on Sponsorships and Collaborations

It means you’re under valent yourself. You don’t know what to measure. When you don’t know what to measure girl girl, you’re going to get run over by truck alright guys. You seem to really like it when I talk about social media growth and doing my makeup, so we’re going to do that. Hey guys, my name is Jay nice to meet you. What’s up welcome to my blog today we’re talking about influencers and brands and how to properly price yourself.

This is something that I’m so passionate about as influencers. Maybe we don’t price ourselves enough. We don’t know how much we charge I wish we should charge. We don’t know our value and as a brands, we don’t know how to come up to these influencers. I kind of make this small little thing happen. I think it’s important to finally bring justice, so this is different than most other youtubers they’re going to be like.

Okay, you subsetted see how much you charge. Okay, no, no, no guys need to understand the number one problem we’re going to go over is finding and communicating the right kpi’s business. This is called key performance index. I don’t know that term. It’s about to get real freakin repetitive up in here a little bit of background if you’re curious, why I’m talking what I? Why I’m here, my name is Jade.

I’m an entrepreneur and I’ve been helping people grow on social media yeah like the if you’re curious, to know a lot of the knowledge I do have his first-hand experience. This is not some well. No. This is first-hand experience. My family owns marking agency working with two to five million dollar revenue brands anyways, if you feel like an influencer and not knowing what to post, not only what to price yourself, how to come up to brands or on the reverse you’re on our brand.

And you don’t know how to communicate to the influencer, make sure you give this article a like and subscribe this blog if you’re excited to just dive right in you know what this is hella value right here, hella freakin value, all right, I’m just currently getting ready For a coffee meeting, and then I have a few other coaching calls. So if I look a little crazy, I’m just playing with makeup, let me let it be: let it be grace the way this article is going to work is first, I’m going to tell you guys a story to really give you guys some context.

So you really understand it. Sorry, if I talk a lot, it’s just really for your own benefit and I’m going to go into how to price yourself and then, lastly, I’m going to go to how to negotiate and keep going with brand and the benefits hey. The car also I’m going to eat and drive. If this is what do I favorite things ever, it’s dairy-free ice cream looks like this dairy-free and beautiful. Don’t you worry, I’m getting into the meat the core value of this article, I’m just going to eat this? Okay, so what I did is I took some of your GM’s and put them into question.

Okay hold up. Is that chocolate on my lips, a hack, I’m such a mess. I have truly apologized. I think one story I did what at all was just one that kind of got me a little bit mad. Why I wan na create this article like it truly got me upset like have you ever like burnt a pissed off, but then you started thinking about a mourning. You started overthinking and then you were like really pissed off. Think what I hope.

What happened was just actually was a few months ago, I’m Brants occasionally send me emails through my personal brand. They would have sponsor great right and I was responding to a few and one of them started off good. It’s a brand that I can’t do their neighbor non-disclosure, but what I do know is this brand was selling a product. It was a subscription model, it’s kind of like Netflix. You know like their monthly subscription model product.

I think monster days I was like cool cool. Like I was agreeing with everything they’re saying, they’re sending me their product now, what really come each throat office after I said. Yes, they felt like they had to undervalue my my audience and my skill. So they started asking for more saying: okay, that’s not enough! They were adding more and more on top of it, and so I couldn’t have enough. They were literally asked me to link this product like this.

Also use this okoto so make multiple posts, and I feel like there’s a limit. You can get free products forever and ever but there’s a limit. So, oh okay, so what I’m going to say is but the story with a subscription bottle brand. I just realized there. Everything is fine, you can charger self. Whatever you want. There’s no rules. You can barely you, don’t even have to listen to me, but there’s a limit.

Oh influencers on your freaking employees, I’m going to do whatever you want. You have to treat you with fairness, which brings me to my first languages and I think brands going to do their research. So many of them – I don’t know if you guys saw xx. Some of them are just like. I love your gotten so much. I love like your fashion, and it’s just so generic I feel I have brands, did their research on influencers and, if ones we actually feel like they they weren’t cared like.

I don’t know if you guys ever get some random-ass emails, but they weren’t. They were personalized. They weren’t for you. It was a vast distribution you’re like a big company. Then I get it, but a lot of you guys don’t give money. I know a lot of your brands out there. I know have no money you’re, not so treat your filter as well and make them feel value. I’m telling you, when you make your team feel a value and they will promote your product.

You can sell brands to your research. I think it’s also needed a better KPI know. What’s a KPI, you might have KPI stands for key performance index. This is using every business. I think that not enough influencers know what KPIs worries me. This is what you’re going to make money off of they’re, not going to make money off of the likes sulloway’s that you have to know your value and wherever you please say you have to be strategic.

For example, I worked with a brand and you like them and they’re going to pay you per view. You have to know, that’s your KPI, your key performance impact, but you measure success upon that could be like that can be followers, but that could be legitimate sales, but the fact I’m not enough influencers know what the KPIs are. Is scary means your undervalue yourself. You don’t know what to measure when you don’t know what to measure girl-girl you’re, going to get run over by a truck people are going to take advantage of.

You say my brand. It’s all I going to do is just take. Take take as much as possible. So you have to be good fair. So that’s what ever attempted to know your KP honestly. This is not something the tutorial. If you guys want. I can do a whole article on how to provide yourself cusp influencer. Just let me know in the comment section: if you have any questions, let me know I’m really here to help you regardless.

I just don’t know if you’re so far enjoyed this article in this article, like I truly appreciate it, it’ll be the world to me. Comment below her attention is my oxygen, so something’s up accrual back to how to price yourself in general. I think a keep after everything. So what I would do is take your KPI, an example of what could be followers right. Your followers are giving to Braille to do comments and share it’s, not even that ego so due to the sales, if you do, how many sales are you bringing to them? So you pick one and the suppose this I can go into the steps later, but you want to know how many true fancy companies just do simple, math, ready, ready.

Okay, take the number of two fans you have times the average cost of the product you’re working with equals. How much you’re up to charging up the key word is up to ransom. Do your research make people feel value and influencers know what your value is simple as that and don’t ever under face yourself. I would have actually finished this conversation, but we’re going to go meet Brett at first, I’m going to show you guys he owns my sock company, hey guys in a second stay tuned.

You guys know where we are. This is like my favorite coffee shop right now called Oracle coffee. I ordered my latte and I like this place because look this drawers are metal they’re like metal, save the environment. No straws are horrible for the environment. There should have worn a bra with this outfit. Like I’m going to flash the world, I don’t know why just okay, everybody out of my vlog I’ve, never been in a vlog.

Hey guys, I’m here with Brennan. What do you do? We take white socks and actually fifteen okay is that these are Jade. Socks supports your fine. What you for this picture, Instagram wow yeah, I think, wait. Wait! You’re like a size, 9 yeah, missing shoes, I’ll put a pop time right here, all our Brennan, okay, listen! I just found this fidget Birkin spinner in my garage literally my parents. Not let me get a pictures better when it was cool and trendy, because about stupid you know chief asses and now found one thanks.

I’m really happy okay, so today I’m going to crap off this conversation for earlier. I think this leaves us with one question. I think it’s just what, if you’re too small, for a Brit, what, if you’re too small bits for this or what, if you don’t have any more followers? What, if you just don’t, have any much like foreign influence there. You know, and you just can’t be an influence if you don’t have like some followers like janitors question, I’m going to backtrack a little bit.

I think I saw I mean Brendan. Had coffee, not really. We actually just had outside and talked didn’t get coffee, but um, but I wanted to say was: I think he and I were talking just about starting your personal brand, and one of the questions Vernon actually asked me was like Jay would have like this YouTube thing. Doesn’t work or does it lose credibility if you do YouTube and like got bad reputation? What if you lose followers what, if what have you lose just? What have you is? The thing I have to just say is you guys have to realize what you’re doing with influencer marketing being in brand is basically entrepreneurship.

You got ta be able to take risk literally the word entrepreneur. Entrepreneurship means risk risk risk equals willing to fail. A lot of you guys are trying to like sugarcoat buffer this like okay. Let me like minimize my chances actually just finishing up a coaching call with one of you guys, one of my students and I think, she’s just asking how to like safety jacket around my results, and I want a clear direction.

I don’t got a clear path if you wanted a clear path: go get a job. You chose this path because you want to clean your own. So don’t act like this is so easy. So what I’m going to say is what, if you’re too small or what, if you have enough likes or what, if you fail, you build a bridge and get over at Karen. I’m sorry I’ve been hanging on to Ryan a lot and then we just been saying Karen. I don’t know why I can pick these names.

Oh is a Karen or Susan. I think too many people have the what-ifs and they don’t start. So I guess, if you’re too small of an influencer think about your KPIs, are you measuring the right thing? Brands don’t give a about how many followers you have they care about the attention you hold? How many people are you actually having the attention of? Because you got to know, know these things Millennials they scroll, fast or Instagram.

Just because someone likes your photo doesn’t mean doesn’t mean you can do it all over any sales. You have to know your value first, you have to be confident on what you do. Take a risk and don’t look back just you know, move forward. If your brand says no move on boo, Karen there’s a thousand other brands, you can email. This is a numbers game. You try one who wants the next, that’s what you have to keep your PR list full.

So this brings me to my last point: if a brand rejects you do the following, get over it you’re going to have to do this over and over again, if you can’t take a slap in the face get the out. This is competitive and you need to build yourself some confidence and armor, because nobody wants to follow anybody that doesn’t have what they want. People will follow someone because they won’t have the lifestyle they want.

They have something they want if you’re, not confident in the product or selling, especially and just if you’re, not confident in your product. Your own articles, your own content. No one wants a follow. No, you need to love your product. Love yourself love your own account of what you’re selling with a brand. If you don’t actually love it, you’re not going to get that sale, stop mentoring. Kpi is y’all.

I’ve got tired. I actually just want to leave this off on a positive note, and just let you know I’m here for you, I just I don’t know why are reading this article. Sometimes it blows my mind that, like thirty five freaking thousand of you are here reading me, you guys are amazing, and all I want to do is keep creating content to help you as much as I’m busy with my own business, and I actually just posted a Podcast about the similar topic about failure and losing likes check it out.

It was one of the best pot guys I ever made, and some of you guys have been damning me like crazy that you loved it. Thank you go check out the podcast and the links below. So that’s the comment. Right now sure comment on the supposed to be beach for the next up. This look at you guys in the next one bye,


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Online Marketing

Influencers Are Too Predictable.

Okay, so if you’ve been living underneath, a rock I’ve just been seeing more and more influencers pop off and shorter amounts of time, and it’s scary how viral success is just getting faster and faster. Now, if you don’t believe me, let’s just backtrack and I’m going to quickly explain why I think influencers are too predictable cuz.

If I don’t explain it, a lot of y’all are going to attack me okay and that’s not what this blogs about. Okay, if you’re new to my blog, my name is Jane. I talk a lot about marketing in combination with psychology, and I haven’t done this series in a while, alright, so to quickly break down. Why? I think if Lewin sirs are predictable, I’m going to explain the story to give you a little context so bear with me: okay, grab a snack grab a drink, it’s about to get spicy.

So last week I had a call with my friend Edwards, oh and we’re just chatting about why we think Ava Max is Loki. The clone of Lady gaga, okay and I know it’s an unpopular opinion, but come on guys like just take a look. It’s like the blonde hair, the music, the pop. The attitude like we’re, just we’re just sitting here like this – is literally a gaga clone and Lady gaga right took years and years to build up to the credibility she has today.

You know she has a hit movie hit songs and it took her like ten years to do so. However, even max kind of popped off the charts in like a year or two, I mean obviously there’s a like a lot of hard work underneath over not saying, but that first conversation of Ava Max Lady Gaga, who are both singers, that make similar type of music And aesthetic which got me thinking, how often is the industry learning from this and literally making little clones, and this is called the clone effect, I’m not going to lie.

I made this up out of my ass, but I really think it’s a real thing and if you don’t believe me get this other example, okay, so I’m a Chamberlain right, she’s a YouTube star. In the span of six months, she was able to rise to a million subscribers last year, and that is insane and she’s doing amazing things with faux Cosmopolitan and even Louboutins. So you don’t need me to sit here and tell you how amazing it’s successful.

Amateur Berlin is to realize that we have another player in town. Okay, so Charlie D’Amelio is a tick tock star that has now literally almost surpassed Eva’s records right. So a tick tock Charlie reached 10 billion followers in two months, bro. What I’m telling you? Okay, Emma and Charlie, although they don’t make any similar content, they’re still that related teen to figure that relates to a young audience, and I don’t know what to say other than, though what the shit, okay, it keeps getting faster.

You know, Abba took six months. Charlie took two months, I swear to God. The next Charlie Emilio will come out in a week, and this got me thinking like, I feel like more and more people are catching on to trends and it’s a matter of fact of how fast can you spit it out and how fast can you spit it Out at the rate of your competitors, so this leaves me it’s you our main conversation, which is what is the cloud effect and how our brands leveraging it to literally replicate viral success, is faster and faster, so the road to viral success is obviously becoming way.

More. Predictable and the scary thing is it’s coming faster and faster, so today I’m going to explain the influencer clone cycle, so you guys can understand what it really takes to repeat success over and over again faster than the last night. If you guys want to know more, all going to do is keep on reading all right. So, honestly, I’m going to jump in today’s article there’s four main stages: okay, one is called the protective hype.

Second stage is joining forces, third is getting a scandal and fourth is survive or die. Now I know you’re wondering like what the heck are. These phases, Jade you’ve, definitely made it out of your ass and I definitely did all of this is bullshit, and I made this up, but to give you the real context of why I think influence are so predictable. So if you’re following along, I actually created a article on a vocal.

So if you want to read the full article I typed out with my team, you can read it right here and you guys can check it out. This article is actually sponsored by a vocal, and I have a quick message for you guys. So we could jump right in vocal is a platform that provides storytelling tools and communities for creators. You can actually earn money on vocal and I’ll. Show you how it’s done so vocal.

Has these communities and you’re able to post stories and articles in there and then you can actually earn money by every reader that you get. I actually wrote three articles on vocal and you guys could check it out, I’m actually in their business category called journal, because I love talking about social media, but they actually have over 34 other categories. You can choose from so like if you’re like a beauty, influencer, you can go to blush or if you’re like it’s a travel vlogging, you can go post and wander so.

This helps you find your community and as a creator, I love this idea check out vocal. If you haven’t already – and thank you for sponsoring today’s a article all right, let’s get back into it right, so phase number one, the protective hype. So when it comes to viral success, I notice that every single influencer are starting out goes through this phase, which is for me the ability to be kind of low-key and the secret of the internet.

So get this at the start of a craters career. When you stumble upon someone you on YouTube or Tech Talk, you almost want to keep them a secret. Why? It’s because like when you find a crater, you like it’s kind of like finding a best friend, and you don’t want to share your best friend. I kid you not there’s so many times in high school, where I jealousy. Issues like I didn’t want to share Cassandra with Bethany like Cassandra is awesome if someone gets too big and famous, and they have way more friends, they’re going to forget about you, which is why I think the protective hype is such like predictable stage and everyone’s career Right if you’re noticing comments on a craters page, where it’s like, I hope to keep them a secret, or this is so precious like.

This is like my favorite thing ever, but I don’t want people to know like you know, they’re at the start of this clone cycle, where, as kind of a phenomenon fans are protective over their craters. I kid you not in Emma Chamberlain’s comments back in 2018, there were ten of people saying I want to preserve Emma or keep her the same and like put her in a box essentially, and the protective hype is like, you still want to root them on and Have success for them, but you don’t also want them to get too big, so basically phase one is the fans are doing whatever it takes to keep the crater in its place.

However, if you do not understand the YouTube or tick-tock algorithm they’re here to make freaking money, so whether you like it or not, the algorithms automatically going to push this content to more pages and more people, so they’re going to have a larger audience. Without you being able to be in control, so without doing anything, you’re going to move on to phase number two and read your favorite creator go into joining forces.

I couldn’t totally making this up, but I pretty sure you remember when I was in high school, like we learned that when humans were first evolving, we had like this. You know like tribe mentality, where, if you were not in a tribe you’re, getting a kilt and that’s the exact same thing with influencer marketing, like I feel like once, you have any success or load on your blog or you pop off. You almost have to migrate to like a team tent house like if you are alone, you’re, going to isolate yourself from getting more views and growth, because you’re basically cutting yourself off from what’s currently trending.

And I don’t I don’t agree with this. But you’re going to see your favorite creators start drawing type houses or team ten. You know they’re going to collab more and the key with that is like, if you’re joining forces with another big crater you’re, going to share that audience and grow double the size, and the algorithm loves that. So it’s almost pressured upon you to do that. I have not breathe at all throughout this article, make sure this article like, if you’re so far enjoying it, because I’m super excited so the perfect example after you reach phase one is to join a larger group collab with more creators.

So you can keep growing because it’s better with a team and I’d get the tribe mentality, but also, I think it’s a little bit formulaic and too predictable like at this point, if someone’s popping off you’re just going to expect them to join some sort of like Pounce right same with Emma Chamberlain, she joined a group of dota creators, you’re going to start seeing people have this herd mentality just to keep their relevance and it’s kind of weird and low-key dehumanizing, because it’s like this really straightforward.

Stop placed ad format to success. Like the reason why I’m making this article is not to like just tell you guys a little entertaining a little fun fact, but it’s really just to like show you guys that like wait, a second like this shit is so predictable and at the moment I feel Like we can look at these like team 10 houses – or you know, group trips as like such a thing we want, but in reality it’s just so formulaic that I bet these creators don’t really feel a sense of family or community that would they portray an camera And I just hope this article kind of shows that this is so formulaic.

All of this is just consistent with you know. Emma Team 10, like everything, I believe, is getting to this point and I haven’t seen anything new in a while. So let me know if you guys agree with this or don’t before I move to number 3, which is what I call getting in a scandal 4. So phase 3 for me is just all about like once you get a level of success. Some people will feel strongly about you for good or for worst and for the people that feel bad about you, they’re going to be jealous and mad they’re just going to try to find anything to pick you and just tear you down, and I don’t need to Encourage this, but it’s really sad because this is happening to so many people.

I don’t want to talk about too much but, like I just seen my friends go through drama and scandal for things I didn’t mean to do or harm the internet like a lot of people. Don’t have these bad attentions, but because of the internet, you know anyone can get criticized and I don’t know I’ve seen it really harm my close friends, but I’ve also seen it happen with every single crater, like I’m pretty sure Charlie do be, Leah’s nudes got leaked Or people saw her vaping and at this point it’s just a really childish and immature and honestly again, predictable, because at this point like no matter what you do you’re going to get criticized – and I really don’t agree with that.

Like the number. One reason why I think canceled culture is just so popular is because, if you use someone’s name in a article you’re going to get views and what, if we’re good or for worse, there’s going to be people that are just wanted to use your name for a Article for their own clout, because again they don’t want you to succeed, they want it for themselves and you know that’s. You know facts.

I make articles here commenting about like the Internet. I just don’t know if the right wing’s would be a negative impact, but that is not for me to decide all right. So if you read your favorite crater go to phase three, you see them go through a scandal, then you’re going to see them go to stage 4, which is survive or die. I believe the number one way you can like differentiate someone who’s successful and here for the long run versus someone who’s a fad and not going to really you know, created a successful profile is someone who just takes us negative feedback and lets it crush them.

Like. I believe Charlie D’Amelio is actually not getting enough credit for what she does. She definitely got a lot of hates for her growth, which she didn’t mean to and she keeps making content, and I think that’s really dope, because I don’t know about you but like imagine going through your phone and all your comets are talking about about you to Persevere and really persist. It takes a lot of courage and honestly props to her.

So what I really want to say is Stage four for me is the pivotal moment where it really makes a crater a crater right, if they’re, really in it, for the views and attention. Do you really think they’re going to keep going with the hate and negativity right like I feel like this? Is the moment where we can see what is it spanners? True intentions, when you receive criticism, I believe you have two options.

You could either let it kill. You or let it fuel you and keep going, and I know it’s super hard to say, but these cycles are really just applicable to even your daily life right when you get a certain level of success or you get a really awesome opportunity. A lot of your friends are going to bring you down and try to make you feel like you’ve done something wrong and whether you’re on a teach annal for getting in a scandal or you’re getting in a fight with your group of friends.

I believe that negativity can be crippling you or you can allow it to flourish and persevere and keep going. Let’s just be honest, like a life, it’s just not easy, and I want to just encourage you for anyone going through tough times or criticism like everything’s going to be okay. This is something that’s normal and happens to everybody, and, although I love making jokes about this, get clone influencer cycle, this cycle is applicable to your life and I hope you guys can learn something from this, which is.

This is totally normal. It’s a part of doing something outrageous and trying to be successful. You’re going to receive criticism, you’re going to receive hate, but the people that really stand out are the people that keep going. So I hope this inspires you to just persevere through the hard times. Alright guys so thank you for reading today’s article make sure you subscribe to my blog and if you guys would like text my phone number, I’m here to reply to your comments, a question so with that shout out to the comment winner too.

The supposed to be beach for the next at fist, if you want to be the next current winner, all you got ta do is just text me or comment literally tell me anything your heart desires and, let me know if you agree with today’s article. I love your guys’s feedback and I am having a meet-up in Los Angeles. So if you want to know more about social media growth, my companies, I’m running you know, what’s coming me and I love to say hello, so yeah I’ll put the link in the description box for anything I mentioned today and make sure you guys check out my Article on the vocal I’ve been writing some stuff there and I’m really passionate about it.

So yeah just read some more content: description box below I’ll catch. You guys in the next one peace out,


Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!