Online Marketing

How to MARKET YOURSELF as a STYLIST | Marketing tips for service based business #ASKCHARLO

I think the best way for you to market yourself as a stylist is by showing up on social media and using social media to show the world what it is that you actually do. If you are in a service-based business like even if you’re, just installing cable, even if it is you just what’s another service, you being a vocal coach or something like that – use the visual media on the Instagram and Facebook to promote yourself, you just putting out regular Content and you don’t have to sit there like me, we’re doing this whole production thing lights and all that stuff and the office is empty, like you don’t have to do.

All of that, you can just document what is going on in the day today. If you have three clients coming in, you should be posting at least three photos of three clients on your social media. You don’t have to do these huge productions. In fact, when it comes to you DC, which is user-generated content versus really highly produced content, user-generated content converts a lot better in 2019, people want to see the real they want to see what your stuff actually looks like not when there’s a stylist like standing right.

There makeup artist and office lighting. They want to see what their hair is going to look like when they, the average person slap that wig on and decide to head out to work without two hours of prepping and spraying and lighting. Like understanding you just pulling out your smartphone, not even a whole shiny, new device or anything and taking photos, it’s why I love following. I am Jonathan, who is out of Dallas it’s another reason why I love following Tokyo.

Styles, who’s another really popular stylist, they’re, just showing us what it is that they actually do just showing us the day-to-day, and that in itself is impressive. Like I’ve been playing with this way, you’re trying to make sure that my curls haven’t totally dropped. I would love to see someone show me this seriously, you just showing that’s your area of expertise. People read me because I talked about business, because that is what I actually know how to do.

If I started trying to do hair articles, I would probably lose no. You guys would probably read because it being kind of funny, because, but you are an expert in that field, if you are a stylist, so show us what you’re working with use hashtags to make sure that you are discoverable and that is going to. I want to be careful about seeing double and triple Quadra for your business, because those are the sorts of things guide can get me in trouble by making outright claims, but it is going to increase traffic to your business.

It just is period point-blank. In fact, if you were to do it for just three days, I promise you will see results within that timeframe. Enough results that you’re going to be like. Oh, I guess I should be paying better attention to what Charlotte

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Online Marketing


My head is not going to fit out this door. You did throw out some questions. Let me pull up your email pricing and more info and drop shipping. What tips of the Eiji world you have for marketing your thoughts? I’m trying to become an influencer as well to generate more connections on the well. What I can tell you, I’m actually doing right now, as we have this conversation, is I’m also doing my makeup while live-streaming once I finish this article we’re going to have a snippet that goes up on our Instagram page and I’m going to be using the hashtags For every single makeup brand that I’m using so that I get that extra visibility, as opposed to me, just posting coaching content, you got ta, stop gassing me up.

My head is not going to fit out this door so another thing there are really really popular brands. I spent a ton of time researching my avatar and exactly where I could find her and what she’s into, and I know for a fact that she likes the fashionable clothing brand. So most of the clothes that I wear in my articles are fashion OVA. I also tagged that brand because it has tons of traffic going to that hashtag.

So it’s not just the clothing and it’s not just the makeup. The only thing I actually tagged with an @ symbol is my clothing brand in that photo and in future photos. But I’m using hashtags from all of these other brands that are not in the same exact lane, but I know these are things that would appeal to my target demographic that also likes cardi B and also likes the shade roam so you’re going to see me commenting In posts inside of the shade room, because that increases my visibility to my target demographic and you’re, going to be seeing me in the streams when people are searching for the fashion.

Oh, the hashtags, wearing their clothes that are just directly promoting my own clothing brand. So well, I do think you trying on different jewelry things and pushing those. I think your focus should be on here, but you should be really conscious about how exactly you can have these they’re kind of, like unofficial brand collaborations, where you don’t even need the cosign from that brand. Their hashtag is out there, so you can utilize it but anytime that you post anytime, that you’re preparing to post always keep in mind how you can increase discoverability of every single post, whether it’s the shirt that you decide to put on, because it’s a more known Brand to your actual demographic, whether it’s music that you can play in the background and hopefully not get any strikes from Instagram for copywriting.

Like all of that stuff, you should be conscious of. I just had a conversation with a woman who had this beautiful photo shoot, but what I said she should have done, instead of just choosing a random photographer, instead of just choosing a random hairstylist to install, instead of choosing random models to be in the photos, she Should have chosen models that had an actual Instagram following and posted like it was their job because they would have appreciated the freeway just as much as the nobodies that are not working to build up their profiles.

She should have worked with a hairstylist that was respected in the physical area that she is working to target. Why? Because, then, that lets everyone that follows that hairstylist know that you are your company in the market and that this stylist everyone respects really with you. She should have chosen a photographer that people are used to sing in Los Angeles there’s. This photographer named, I think Kim Cordell.

He shoots for a number of brands that I absolutely love his shoes for a number of makeup like that’s, who I am hiring for the next big brand shoot for my company, because I know he’s going to post it on his following and his following is going To see that, I am also in the same game and at that same caliber, so I don’t even need to do extra brant work to build up that viability that I need with his people, because once they see that I’m associated with his brand, I get to Borrow the trust that he’s built with his audience really shortly.

This other person that we were in touch with about this next influence or campaign that we’re going to run was asking us to commit to sending out at least six six thirteen blonde 24-inch full lace units and, and then, when we started to do the numbers and Looking at the following count, it was clear that at least 90 % of their following had been purchased and wasn’t real, because their engagement is lower than even our Instagram page, which only is like they said they had about 35,000, and so their engagement is less than Our Instagram page, which I think has well there, are 13,000 followers on it so like, which is also a why it’s so important that you also run your social and know what to look out for when you are planning on cutting checks.

For this sort of thing, I think the best way to do influencer marketing is to do in-kind. Exchanges like what I was saying target your local demographic. You are in Arizona, I would get in all of the Arizona hair hashtags and see who gets the most likes. See which stylist is king and let them know you want to send them some units. They can wear them themselves. They can sell them to a client. It doesn’t really matter as long as they post at least one time tagging your company, so that you can take that photo hold on to it and recycle it.

Every couple of weeks, letting the people in your area know this is who MFE with and depending on the number of likes and then the amount of traction that you get then circling back to that person and letting them know hey thanks. So much for that. Let’s do something regularly moving forward if you would be open to it and then, if not, if they’re asking for a check go to the second most popular then go to the third most popular, then the fourth.

At the end of the day, these units are not cheap, not when you’re getting them wholesale, not directly from the Fed like it’s so you’re, giving them not just a unit. That’s a few hundred bucks you’re, giving them the opportunity to turn that unit into thousands of dollars for themselves with nothing they have to lose. So I think that’s the way that you should lead into that conversation with them.

Let them know you: have a hair company want to send them something free, you don’t need anything in exchange, except for that tag. That’s the way to do. It do not cut a check for thousands of dollars to someone that probably purchased their following and probably isn’t going to tag you enough to make it worth your while, if you were paying them, do an in-kind exchange. One off top see how it goes and then bill out with them, but do not commit to anything long-term.

Do not commit to sending out six. You do not commit to any sort of six-month contract without them actually showing and proving

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Online Marketing

Start A Hair Business on INSTAGRAM with NO WEBSITE | Instagram Marketing Tips

All of that needs to go toward your Instagram page. For my Alaskan local TV reporter Charlo Greene is right. That means it’s right now, give it up for the one and only Charlo, sticky, icky green. So one of our viewers reached out and asked me to outline how they would go about starting a hair extensions business only on Instagram, I don’t there isn’t any more information that they added there as to the.

Why, but I’m going to answer it. So if you are building a business with the intent of selling on Instagram, you will have to understand that your Instagram page needs to have all of the work and energy that you would have put into a website. All of that needs to go toward your Instagram page, so just because it’s only on Instagram doesn’t mean that it’s any less of a business. It doesn’t mean that you get a shortcut or get to get to the money any faster, because you’re cutting out the website understand that.

I think it would actually put you at a huge disadvantage because at least personally for me, I’m not giving you my money. If it’s not going through like a website that looks legit and has like a security certificate and then also through PayPal, so I can just I can make sure that nothing’s going wrong with my transaction if you decide to run off with my money. So that aside, I would make posting on my social media on my Instagram page my job.

Like that’s literally, going to be your job, you have to make sure that you have researched your hashtags that have found the ones that are working to get you. The kind of traction and traffic that leads to sales not just looks not just impressions, not just engagements for engagement sake, but the kind of traffic that is going to lead to sales. Like I said, am I getting started on social media article? You are going to have to understand that when people are searching for hashtags in a specific area, which is why I always say to lead with your geographical area in all of your marketing, but when they’re searching for a stylist or a style to get done, they Are going to search we’re an Oakland dish, Oakland hairstylist Oakland front will install like put yourself in your customers, shoes and figure out the hashtags that they are going to be searching for when they have the intent of doing something with that information.

So that’s a big thing that you need to understand. You also need to make sure that you have a way to accept payments. I always suggest utilizing PayPal. I think it’s the safest and most secure and adds that extra level of trust with your customers, because they know that they are protected when it comes to their purchases. So if you don’t have a website for the payments to automatically come up with the totals you’re going to have to know how to send invoices, which you can also do with your PayPal – account just login whatever the total is for the item that you’re selling create An invoice for that.

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It’S really really straightforward and send that off to your customer. They can pay that with their PayPal or with their credit card, and you will get a receipt once that payments been made, then you go ahead and ship out the items. So I would say it’s all pretty straightforward, but I would think for this sort of thing to work, for you to be able to only operate on Instagram, you have to have a really unique selling proposition.

You have to really be doing something great for me to choose you person random person only on Instagram with absolutely no other web presence over. Like me and my company, we we have website and we’re out here, marketing and doing articles and like earning your trust. So there are hair extensions industry celebrities. There are the people that slay the wigs like the Alonzo Arnold’s. There are a bunch of people with really huge names in the industry that can do this, and this is working just fine for them, but it works for them because they have a brand that is trusted.

They’Ve put the time and energy into amassing a huge engaged following that sees that they show up every day that sees them on social media, making these units that sees the skill that they bring to the table, and they know that they aren’t going to find this Somewhere else, so the option of going to a website and just choosing one of these wigs that are so custom done it’s just not there, so their businesses are thriving only on Instagram when it comes to you to selling bundles understand, that’s probably not if you were Selling units in a specific area – and you were the only person doing it and you were maybe making these units by hand – then that’s something.

But again you have to have something really unique that you’re selling. Otherwise, this is just not going to work otherwise you’re, putting yourself off at the ankles an instance where this did work, but it wasn’t because there was a celebrity involved, but this guy, no, he made $ 17,000 in his first couple of months without a website. But it’s because what did he have unique? He had the fact that he was a flight attendant.

He had receipts had pictures of himself in India in China and factories and would go to salons and go to stylists and say hey I go here. You want me to bring you back some hair, that’s what he did. Something super unique send them the invoice FaceTime with them, while he’s over there Disney. These are the bundles. You want okay, alright and that’s how he made his money. So it’s def doable. You just have to understand that if you’re just selling bundles you’re not going to win that way, if you’re going and taking an extra step in making custom units, that is an option.

But you have to approach the upkeep and maintenance and growth of your blog of your Instagram account like it is your job, because it is literally your job, so is it possible a building business only on Instagram? Absolutely what I recommend it absolutely not. Oh another reason why one is because it’s not scalable when you have someone that’s interested in placing an order with you. It takes you responding to them and crafting the invoice and sending the invoice and then getting it back for that order to happen, as opposed to a website where it’s working 24/7.

Whenever someone wants something, then they can just get it for us. We get a ton of purchases between midnight and 6:00 in the morning like a ton, I’m not about to be up at that time, working to respond to every last question and and request for a purchase and when you aren’t allowing people to purchase at the exact Time that they want to purchase, you are losing money you’re, giving people an opportunity to find someone else that can provide that service or product or whatever.

It is, unless you’ve built a strong enough brand like I am Alonso aren’t at. I am Alonso Ronald. You guys should check them out, he’s super super funny, but but yeah. So that’s how you build a business on Instagram. If you guys have a request for a article that you’d like to see me, do I will answer you just like. I do here hop in the comment section we’ll get to it till next time: guys: peace,

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