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Online Marketing

How Joanna Hawley Made the Jump From Textile Design to Blogging

Okay. This is heaven like amazing, but my personal life was a freaking trainer. I had a roommate pull a knife on what everybody welcome to the show. As always, this is a show about screwing up making mistakes in the bottom coming back out again and and shinin. So your your mom knows that your tenacious, I I think in general, this is the show about being human, because that’s what we all do like, even though we like to tell people the great things that we’ve done in the world and we’ve made it there and It’s all been perfect, that’s never ever ever the case, that’s what we tried our covering and having to gets on the show and figuring out exactly what they did to be successful tonight.

We will be talking to Joanna Holley, who runs Joe Joe tastic she’s, a fashion blogger designer small space for the she’s, an influencer. I’r really really excited to me. Everybody welcome to the show I am here with Joanna from Jojo Jojo tastic welcome. Thank you for being here thanks for having me oh, this is going to. I can already tell there’s going to be a lot of fun so before we get into like all the fun messed up kind of stuff and everything we like to talk about, tell me a little bit about yourself what you’re doing now and actually just start there.

Yeah, what do you? What are you doing now so now I am a blogger, influencer social media person and I do some prop styling on the side. Okay way back when I was a textile designer for companies like Nordstrom anthropology and a few others like, and I went to school for industrial designs so like I spent a lot of time in the woodshop building, things like yeah, just feeding things through the table saw At 3 o’clock in the morning, I’m like all of that and then went into textiles after school and just kind of loved it and spent all of my day like in an office drawing and photoshopping stuff yeah yeah.

I have so many questions now. This is so good. I so first I’m not even going to remember all of them now so textile design. I have no idea what that is. What is if you’ve ever bought like a shirt with a pattern on it. Okay, chances are a textile designer touch that so either they picked the fabric that the print is printed on yeah or they like designed the weave like. If you have a plaid shirt yeah and it’s it’s a woven yeah that shirt they design that or it’s like.

I did a lot of what’s called fabric manipulation you walk into anthropology and there’s those quilts with like a bunch of like texture and stuff. On that, okay yeah. I did a lot of that so tough fabric and I would like tuck in and pin in yeah all that and then I’d send it to a factory and be like copy. This make this yeah. So that’s textile design wait spell designer is a textile designer and then I did the print design as well.

So that is like the tiny little flowers on like a t-shirt yeah, and I did that for like ladies underwear and pajamas yeah. How would like? Where would you okay, how did you get into that? Like? Did you just see an open position and you’re yeah, or is it like? I saw an open position and the HR person had accidentally put her email address in it, so I emailed her Wow yeah. Why not like? What are you? What’s on your resume to say, hey, I can put little tiny flowers on women’s underwear.

I have been creating artwork for bedding at a catalog company yeah, and so I had like a portfolio of printed duvets, yeah and then candle packaging printed. I seriously it’s so look at everything. Everything that you’re saying makes it sound like you, should be much more pretentious than you are you’re like printed duvets or, like your shape style. The Euro metal is a Euro sure yeah, yeah yeah, but yeah, obviously you’re not like that at all.

It’s I mean it’s underwear, so you did that and then you said prop prop styling props style, that’s like kind of a newer thing: okay, well, a byproduct of blogging, where it’s like. Basically with my blogging, it’s like I’m a one-woman like marketing machine yeah. So it’s like a company or a brand like reaches out to me and they want to do a photo shoot, and so I, like I’ll, shoot the photos. I do the whole concept in write.

The copy edit the photos like everything, yeah, and so that has turned into oh well. We like the way your photos look. Can you make our photos? Look like that. Okay, I got you which is fun. It’s basically it’s making stuff look pretty and then just like walking away and not having to promote it on social media. What, before that, what screw you to this like work, I mean, did you start off by I didn’t like as a kid I was really into ballet and really into like being creative.

I was really lucky because my mom, I I don’t know how she met this guy, but she met a guy whose son had gone to my college, Carnegie Mellon, and he like mentioned this program of industrial design, to her yeah and like communication, design and she’s. Like oh, that could be interesting for me and they do this pre, which program so between your junior and senior year. You go for a summer, know all about it, and I came back for rent and I was like nobody can tell me anything now.

I’r important like I’ve been to college I’ve lived on my own. No was it was an industrial design that you studied there for that kind of both yeah, like they cuz at CMU, the it’s a four-year program right and the first year. You do both industrial design and communication design, and then you decide sophomore year, and so it was like a little bit of both and I just was like this is amazing yeah and it clicked now we’re at the drinking part of the show.

This is sober. This is going to be the best jack. What are we? What are we drinking? Yes tonight I’ve got the candle and pitch for you, so we’re going to start out with our ghost whiskey, two ounces. We keep this one very spirit forward in life. Point five of our cedar cordial house-made, one dropper of our allspice tincture quarter, ounce of our cherry and kaffir lime, shrub and wasn’t of our Regan’s orange bitters and we’ll find strain that into our glass here the espuma and then we’re going to add a few allspice Berries and a little cedar, frog yeah, but cherry kaffir lime shrub, is a part of your base here, served in a lantern, so to speak, that’s the candle part for sure.

Thank you. Thank you all right. Oh it has a straw. You ready! No! I am yeah pick that part up. Oh cuz, it’s in there all right, favorite way to say cheers. You got 100, oh you’re, great, all right! Oh bah! Here we go! Oh wow! That’s really good! If you were to write a blog post about this drink like how would you do it like, where would you start it’d, probably be a recipe post? There’s always the glamour shot recipe pose yes and recipes perform very well in Pinterest.

First, you tell me: what’s the construct of a recipe post like how’d, you do like how it’s actually yeah like one of the parts and how they go together, because there’s the glamour shot, okay, which encourages you to click. Okay, there’s an introductory paragraph and that’s usually where we pack the SEO keywords and then usually I like to do like four to five images: they’re all they’re, actually, all glamour shot that one you know and sometimes I’ll do the ingredient shot like if the ingredients are Especially pretty yeah I’ll, just like do like a really messy shot on like a piece of marble.

You know like: where does the recipe show up halfway down the post uh-huh? We need to make sure they spend the time on the site. Yeah, you know maybe it’ll be a few other like links to other things as a consumer. Maybe they’ll subscribe to my email newsletter while they’re there does it pop up on the screen. I think go back only like every like fifth visit or something like that’s very kind of you, we’re subtle, yeah.

I should’ve brought UX for my chickens. Oh wait! You have chickens, oh yeah, oh wait! How many chickens? Do you have five? You have five chickens. I have five: we’ve had a few um. You had more than five House Rules he’s lately. We should pour one out, but you know you have lots and lots and lots of eggs. Well, it depends like oh, my god, okay yeah, so well, and some of the chickens don’t lay because they’re duds, like Nancy Kerrigan, is just like nope we’re not going to do it.

You have a chicken there, Nancy Kerrigan, well, they’re, fancy chickens, so there’s named after figure, skaters, okay, so the tiniest one that just died was Tonya, Harding, Nancy Kerrigan. I call her my like emotional support chicken because she lets me hold her like a baby and like she follows me around she’s like a big fluffy white chicken and then there’s Dorothy Hamill. She like rules the roost, it’s her world, we’re just living in it.

Michelle Kwan, she has this like weird raspy voice, where she sounds like she’s had like a pack of day a habit for like years. It’s really weird. She lays blue eggs she’s like she’s, like a beard like the Kathleen Turner um Chris Yamaguchi she’s. Am I allowed to kurtis she’s? She really is she hisses at me: she’s like she hates me yeah, but, and she eats everything like she won’t let any of the others eat and then there’s Katarina vet, who is like kind of the lowest on the totem pole and she gets picked on a Lot yeah, but she’s like she lays eggs the most consistently.

The the the the big question for me here is: did you name them after you saw their personalities? Yes, oh it’s even better yeah great yeah, that’s the figure! Skaters see totally well, I don’t Kerrigan and I’m like Nancy. Can we be friends yeah, but no, it didn’t work out now: yeah yeah cuz. You named the chicken yeah after a problem, but the prettiest chicken yeah yeah. I love that we’re no longer talking about like the Jojo testicle.

I mean this, oh my word. Well, I mean you have to put that together: yeah yeah, yeah, yeah cuz. I do like hashtag chicken TV on Instagram stories and people like just send me their own chicken TVs. This is so great. You have chickens and you made underwear so getting to where you’re at now, with Jojo tastic influencer lifestyle. Blogger tell me a little bit more. So what I’m curious about, obviously, because of the show it’s on the way to that, but did you have like what were that? What were the missteps? What were the mistakes? What were the things you had to learn where you’re like? Oh, my god, I totally screwed that up.

Why, like what could I have done differently? I learned that I’m not great at like working for other people, I’m really good at working for myself. You know so it’s this constant thing of like I have this vision and I like desperately want to share it and like be part of these team to help with this vision, your vision, right and just not really being able like within myself to like communicate it Or to feel like, I am part of the team, like any of those reasons you know, and so I left Nordstrom and went to anthropology, because I they put me in this like super technical role, where it was just like emails, emails, email at Nordstrom’s yeah.

It felt like I was hitting my head against the wall, and so when I went to anthro it was again like I’m drawing all day. This is heaven like amazing, but my personal life was a freaking train wreck. Oh, I had moved to Philadelphia. Yeah. I’ve never been to Philly, except for, like the job interview yeah, I get off the plane and it’s like 90 degrees, a hundred percent humidity yeah, there’s like a drunk man yelling in the airport.

I have my cat in a carrier and like two of those like really big, like expedition like body bags of my personal belongings, yeah, and I’m like what have I done. Yeah yeah. We have made a terrible mistake. It was not my place, it didn’t work for me like I just I had like really a living situation like I had a roommate pull a knife on me. What like, I was connected with some friends of a friend, and she just wasn’t like why why to take out the recycling I took up the trash and I forgot to take out the recycling, because I got distracted no seriously.

No, she like woke me up at 3 o’clock in the morning when she came home from the bar and was like hella aggressive, and so I was like I’m done and there was like a week span where the cat – and I always with the cat, always we Slept in my Volkswagen Golf yeah outside of my office, not many people know this. That’s a speck actually you’re going into anthro anthropology, after sleeping in a golf with a cat, and nobody knew I’m like nobody knew yeah.

Nobody knew yeah, and I just was so supremely unhappy. It was like it was just really bad and it felt it honestly felt like it was like the deep dark period of my life, like I still think of it as like. This is the deep dark space. We will never go back here. Yes around that time. I actually got a huge contract for the blog and it was a contract that was more than my yearly salary. So you were all right, so you were blah.

I was blogging while you were there yeah and what did you? So? What did you start blogging about? Was it about really this weird thing that I fell into when I was the climbing bum like living off unemployment yeah, I emailed joy, Cho of oh joy, calm who’s, like the og, blogger, yeah, and I was like I love what you’re doing and I’d love to Be a part of it and she’s like okay, and so I wrote for her for three years, something like that on her site and just learned everything about blogging from her yeah and she invited me to Pinterest early.

So she somehow got on Pinterest really early. I like think as like a consultant something like that. Yeah and she invited me. So I have this like corny joke which, like I’m not the first person on Pinterest and the second interesting, was growing or and growing all right right and suddenly. I have 3.8 million followers suddenly, and I was just like look: what’s it? What’s the? What was the drive like they? What’s the most things that people were following, was it designed into fashion? Yes, because for my day job I read to runway a lot yeah, and so I would pin runway looks that I could then like get inspired and translate into a pillow yeah.

So it was like I was always pinning fashion, and so then I became a fashion. Influencer, it’s a lot of pressure, so you start you end up with your own blog all the way and eventually so was it easy at the beginning to to monetize your blog, oh right, yeah. So – and this is super rare yeah. I had my first sponsored post within three months of launching oh wow. What was it was just like a gift guide for a company that does like a bunch of super gifty things like really weird gift ideas, and I think it was like for $ 300, and I was like we’re rich, that’s amazing, yeah, and so from there just Kind of, and then I’m in this period like the past couple years of diversifying yeah so that you know it’s like in summer blogging slower, there’s fewer sponsorships yeah.

Let’s have something else yeah you know so I like to have a lot of things can’t sit. Still. I actually am thinking of taking like a sabbatical type situation, and I don’t know what that looks. Like hashtag ban life right, I was like a social media like personality like what does that look like yeah, because it can be depleting to be like posting every day and feel this need to like constantly be sharing, and there is definitely like.

There’s the Jojo tastic Johanna and then there’s Johanna Johanna and it’s like not everybody knows that I’m, like sleeping in my truck in Montana yeah. You know, but that’s what fuels me, and so some of what I’ve been doing is pulling those things together a little bit more yeah, so that if I take a sabbatical in the van or the sailboat or whatever, whatever it feels more natural yeah. I’r also just thinking of ways that, like, like I miss making things yeah.

You know like I used to draw painting yeah and I don’t know if you know, but I use my hands a lot when I talk, so it’s really misusing my hands. So it’s like. I want to like: is it ceramics? Am I painting again like something like that? Even it’s just personal yeah, I missed that yeah there’s a when it comes to social media or personalities. Influencers things like that we were. The idea of authenticity is, I know, where’s the like earner.

I know it totally. It’s like. I want to see authentic right yeah, like here’s me in the loo right like, but nobody, I think in general that there’s a not only a tolerance, but people want to see people recharge. They want to see them be human. They want to see that but like through all of my trips to like the hospital and everything like my followers have always been there like. Essentially it’s like a cheering section, yeah, it’s incredible yeah.

You know because it’s like I can have a day and they’re, just like you’re amazing, and these people have really become a part of my life or it’s like I, I really, if I could. I would just like thank them every day, because I I couldn’t do this without them, like I’m freaking, lucky yeah, you know well uh Opa, Opa Opa. Let’s do it one more time, thanks for being on having me, this is wonderful! All right, Oh bah! Well, that’s a wrap thanks Joanna for being on the show.

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Categories
Online Marketing

Documentary – New Kings: The Power of Online Influencers (Influencer Marketing)

Communication between two people and then we go to a broadcast communication. Style for the last one hundred hundred and fifty years once the public was Allowed to communicate back with us and this two-way dialogue was reestablished.

I think it was a game changer for not just a journalism industry, but PR Marketing across every industry and all sectors and category Wizards involved in Kind of the digital aspects, of virtually everything that they do so I mean, if There’s any one change: it’s just the going from the unusual to the ubiquity Of digital and its impact, not just on communications but on business overall If we look at these social media influencers and their ability to publish And amplify content to large audience segments.

This is a paradigm shift in how We do business today, social media influencers are the new royalty. Influencer has always been an important Tool for brands because it is more powerful when someone else is talking. About you or your product, in a positive way than when you are, it, gives you this Third-Party credibility of sort of an endorsement it used to be that are the Main influences we dealt with in public relations or media.

The conversation used To be about 5, 10 years ago, what magazine covers? Do you have what Magazine covers do happen. That was the thing people don’t even talk about. Magazines anymore between Twitter and Instagram and Facebook reddit, I mean That’s the place where you can see where the cultural conversation is going so We’ve had to adapt to that people are reading about entertainment, almost less Looking for factual information as looking for recommendations or looking At what’s hot or what people are talking about, because not only do they want to Have their time sort of mitigated by only paying attention to the things that That are hot or people are talking about.

They also want to be part of the Conversation so those people, friends, family people they may follow, like Influences that you’re talking about sort of sift through the madness and say Out of the 300 things that are in front of you right now, these are the five that You should pay attention to. We just used to have radio, television and print and Now you have dozens of social blogs for there ways to reach people and also Have conversations with them? That’s changed the whole dynamic of our Business, I remember it was novel that a brand would say.

Oh my gosh people are Talking about us on Twitter, what do they say and they would freak out about every Little criticism that really grew and awareness of the power of it on a Slightly negative standpoint, but then there was a growing awareness that oh, we Can influence that conversation or we can learn from those valid criticisms? And improve our products and build a better relationship by being good Listeners and hearing from our customers, companies in the last several years, have Seen an opportunity to become much more aggressive about self-publishing So companies are much we’re in the business of content.

Creation and syndication, the attitude is, if we don’t tell our story, who will Technology, social blogs platforms and so forth kind of provide a way in which They can do that. So you know, virtually every company today sees themselves as a Publisher of one sort or another, it’s interesting! What some of these large Brands are doing now around content marketing. If you look at Marriott and Their creation of their content, studio, they’re, putting a flag in the ground and Saying look: we are a media company.

Having said that, the impact of that Publishing and the impact of that syndication is still directly linked to How effective they are at getting influencers to embrace that content and Share that content, you know about 85 percent of consumers, want more of a Humanized two-way communication type of relationship with their companies on Social and digital, but only about 20 percent, believe that that’s actually Happening the way they used to create content was in a vacuum, one-way.

Communications, they used to think about. What’s the new product, what’s B, Initiative that we really need to get there, let’s create a one picture or one Article and we’ll put it out across Facebook, Twitter Instagram YouTube now. Each platform has a different type of person that follows that those are Different types of content and different types of people, consumers are very savvy. Right, especially younger as you get to the Millennials Millennials with savvy They understand what you’re trying to you know.

Don’t try to sell me this and Try to push me this, and I can immediately see to see that and when This connection is non-organic. You immediately switch the blog. You Immediately press stop on your browser player because you understand them is Not honest, the challenge is to find these content pieces that are one Obviously, connected to a certain extent, to the band, but also connected to the Consumer in an emotional level, in order to do that, you need to really work with People who are part of that group bringing in what we call now influencers I would say the first time I really noticed the power of influencers rising Was when I was working at Google and I was helping launch Google+ and at first Our primary focus was to identify celebrities as we’re working with Celebrities we actually realized that there were these other communities of People who had followings that were just as big, if not bigger, and maybe their Numbers when it’s big with the engagement was a lot bigger, so the power That those influencers had in a lot of ways is actually more impactful than the Power we saw this the celebrities having how to Gumrah a spirit if you’re on the Internet and you want to find out something we all pretty much go to.

Google, so I’m going to do inspired by my girlfriend, Google myself, so I’m going to Type is PewDiePie, and then there are people who exist outside of that. Traditional power structure and traditional ways of getting their voice. Across so maybe they blogs but they’re, not a journalist but still have a Significant following and a significant number of people that are listening to Them we’ve been influencing behavior one person to another forever, but digital And social media have allowed for that to scale at scale is unprecedented.

That An individual who may or may not be of a postive authority or you know, be famous Or have their television show or be a big personality of some kind? They can to Earn an audience over time and and be an influencer from their living room from Their computer, you know people often ask me why don’t I Reply to negative comments, that’s because I only have two sides. I really See influencers as the sort of real embodiment of the social media, Revolution for social media we’ve seen tremendous changes from 2000 through 2017: first in the late 1990s and early 2000s The introduction of blogging platforms we move from there to sites like YouTube, That came along in 2005, which was very transformative in how we publish and Consume article content: after 2005, we saw Facebook opening to the public, it was no Longer only for university students that became open to the public in 2006 that Was the same year that Twitter also launched it was a sort of odd little Platform that had 140 characters on it, 2010 Instagram launched itself.

2011 was The beginning of snapchat that came along Facebook then bought Instagram in 2012 Twitter bought a vine platform in 2012. Tremendous changes in growth here, If I had told you in 2004-2005 that your MySpace page or fabulously bedazzled Myspace page was no longer going to exist in a couple years. Most people want To believe me, but the fact of the matter is social media. The social web has Changed from Mendeley in the last 15 years, it’s dynamic and changing it.

Doesn’t stand still social media in general and YouTube Specifically and really all the platforms that have become famous at This point really didn’t start as Commerce based society and today we’re Bringing you the winners who, according to Forbes, are making Bank this year. Youtube started in 2005 just to tackle a technological problem at that time, which Was the difficulties in transfer article? It had no intention to become a article Destination, it had no intention to become an entertainment destination.

Ladies and gentlemen, let me tell you: About that bloodline, 100, 100 days of me recording my life. There was a point in Time and and I’m very happy to say that I that I was part of it and it was Around 2010 2011, when once we figured it out the intellectual property protection, System and we made pieces with everyone that produces intellectual property, That’s when we started to understand that we had people at the platform Creating content and aggregating a very large audience around their content.

Those audiences were going from these intimate crowds that they could no One-To-One into crowds that they were really performing for that you know Indirectly – and you really went from a friend network to an audience – and I Think a lot of those creators realized that and started to started to refine What they were doing, I am your host Corey, Vidal and you’re reading my show I’r trying to figure out what would make people come back to my articles and and What can keep people’s attention for more than five minutes, because people’s People lose attention really quickly already.

This is probably getting too Long so I’m going to cut right here. I’ve been posting on YouTube for two Years all kinds of articles of me sharing some of my random talents that I have I dance I play guitar or I sing kind of the main three. I also do some acting Here and there um and some of the articles, I’ve posted, have gotten a lot of hits. And in turn I ended up with a lot of subscribers, so YouTube ended up actually Making me a partner nobody ever considered.

This would make The money it was just, how do we get people to read our stuff? I’r not quite Sure how you have this plan, I don’t. Okay, that’s the beauty of Youtube oh shut up. I hate that intro, I’m a filmmaker and a producer. It’s why I Moved to LA to do originally, and I met a bunch of people who were like YouTube’s Really cool or making stuff – and I was like oh I’m a I make some stuff, so we Started to work together and make things together and try and figure out how this Youtube thing was working and we were like.

Oh if you upload at 2:00 p.M. On a Tuesday, it does better than if you upload at 9:00 a.M. On a Wednesday So everybody like okay I’ll, do that too, and then we figured out thumbnails if You make them look this way, it’ll get more clicks, so we were kind of figuring Out how the whole thing worked, and so I became part of that community that I Added slowly, it started to grow and that initial group of people became the first Youtube millionaires, I think most of them are still around.

It happened. Because we were the very first platform that empowered people for the very very First time we’re giving people the ability to draw together themselves, Hey Look at this Shayla, we love what we’re not back, we’re not picking the winners. The audience is picking the winners, so I think, because we were the very first Platform to empower people, we got this massive amount of young storytellers Many of them extremely knowledgeable, extremely talented, telling their stories To the world, I tried to put up a song of my daughter, night singing and by Accident is all by accident, ended up going viral on YouTube.

I started getting restyled by a bunch of people a lot of a lot of media attention. To the past three years and to this day, action and I decided to To to go even deeper, so you know singing songs with my daughter was fun and stuff Like that, and I realized I was given an idea of like blogging, what is hockey you Know and I and I realized that I’ve been blogging, my whole life recording my kids Memories and doing and talking to myself in the counter I was crazy, but on I Wasn’t crazy, I was blogging so then a light bulb hit.

You know, I’m getting Ready to apply for Law School for graduate school, and I decided to do this – Instead, I started to become a youtuber and share my life to the world, focusing On family, community, art and music, and and really talking about things that Matter to me, like immigration and everything I was Serving and things that I care about, I really do really care about this and I Really want to share this world, so I started to do a head of fun and, like Really inspire people to think about it like influence or you know, influence was One point: oh right: the reason why is it’s really challenging to make good Article content, the level of complexity, is higher than an image.

It’s tough to find People who are really passionate about editing article and creating that content So your pool of influencers are potential. Influencers is much smaller. You look at a platform like Instagram or a lot of these mobile social platforms. Their image phase, so you don’t need to edit it. You don’t have to have any sort. Of knowledge on how to create the content, you can just You know plug and fight, and so we saw a much larger pool of potential Influencers and we saw much lower barrier to entry to creating good Content, so you put those together and rather than seeing a handful of Influences emerge we’re seeing tens of thousands as social media itself evolves.

And as we see new platforms, there’s going to be the people who get it first, there’s a whole different breed of Influencers on snapchat that didn’t pick up YouTube and put it on snapchat They understood snapchat is something inherently different. They understood That this whole concept of writing on the article is new and so you’ve got People like geo snap and my ology, and these and shonduras people who weren’t Influencers on other blogs, but latched onto this thing so quickly and So natively it was unbelievably creative and then you, you see other people copy Them you see, bring a copy of them and follow them staying relevant.

It’s a lot. Of work, there’s new apps all the time and you don’t know which ones are going. To take off in which wall, yes, you have to get on them. All musically is blowing Up right now, I don’t know why you know and if you didn’t get on early enough, You’re out, I’ve grown as technologies grown so right now, a really big thing: That we have in the world of technology is livestream, so I was on livestream Very early on ATS back then we had meerkat and I was One of the top near catters and then we had periscope when I found out that now, Periscope was coming out and you could save it on your phone.

I was like yes, the Tech gods could like kissed down on me and my my Effort so I dug into a periscope very quickly and very deeply I’m proud to say on the top latina Periscope are continue to be, I’m actually nominated for a shorty award. This year, for periscope of the year for me, I’ve always had a natural inclination. For technology so being able to really combine that and, more importantly, being Able to use it as a pipeline for me to share what I go through with the hopes.

Of inspiring them to pursue their dreams and their passions is really what my Overall community theme is which is love bug nation. In the interviews I’ve done. I Often find that the the viral sensation has to do a lot of work to sustain those Those connections and you’ll see that sometimes you’ll see somebody who goes Viral and becomes sort of culturally famous for a moment in digital space. Either through a newscast that ends up on on YouTube and blows up or one Picture that everybody starts sharing all over the place and and then we find Out who that person really is in the world and they become influential and That was buzzing wondering just who this cashier Beauty might be.

I went from a Hundred and fourteen followers on Twitter to three hundred and fifty Thousand and one night 24 hours ago, no one’s just like a normal cashier at Target and then some girl took a picture of me and I never saw her take a picture. Of me, but there was a group of girls that would come in and take pictures of Me every once in a while they I would notice it sometimes, but this one I Didn’t my manager came up to me one day.

It was on a Sunday. I remember she came Out to me – and she was like hi she’s pushy – has like 20 thousand retweets on Twitter I was like no, I thought it was fake right and then bad picture. Yeah Uh-Huh and then about an hour later Ellen reached out to me a couple days: After that, I went on suffer Ellen. That was terrifying. Because I was just like kid that worked at Target, I had no like experience in That whole realm and I just kind of went from there – I got up to like 750 thousand Followers on Twitter, in, like a couple weeks, two million on Instagram And a couple weeks is the rollercoaster.

I think the other way to look at this Are normal people? I mean people really who never intended to be entertainers or Influencers in the first place, who were just having conversations about Something they really cared about, whether it was a specific passion like Gaming or sports or makeup fashion, there’s so many different fields in Which this has happened? They just talk about them because they really want to Connect with people about you know some aspect of their of their interest.

I created the look at the first moment. Yes, that’s a passion, just like a hobby, For the weekend, so I’d used to take pictures with my mom in the garden of my House and just I share the pictures only the weekend – Saturdays and Sundays, but This is a hobby like because I always have liked fashion. I like clothes, how to Combine different styles, I, like fashion when I was little, I was always looking The magazine’s with my month I create the blog and then Facebook Instagram was My life media like two years ago, but it has grown very fast.

I think, because of The the feeling with my followers, I’m always trying to answer them all the Questions that they have the thing that the most important thing for me is that They look at me like very natural. I can be like this with makeup, but I can also Show them with a bony one here, mine with my hair and a mask at night, or when I Wake up like good morning this is my morning face, so people want to know that Not like more to feel you like, more clothes, not like a model or I’m not Perfect – and I know pretend to be – I don’t like it I’r just Martin and I try to serve in my daily life site.

It was my only passion. When I was kid I was plates okay and then, when I was 18 a doctor told me like You need to stop because you, you have a problem, a genetic problem underneath and It was a big shock for me because it was the only thing besides Studied I was doing in my life and I select how I’m going to do that and then a Door open and say like if you restraint, you work out your legs in the gym with Certain exercise, you may recover your knee and you may keep track the future.

For soccer for everything, so I hung out with Adam, I met many people who helped Me out to understand this amazing world, like Fitness, how it better, how train Harder, I would exercise a million dollar, so that became my my my passion. So when I move here to Los Angeles, any Exercise I was doing I posted anything. I didn’t trust at all in Salem. I just did It because this girl she became my friend she told me, like you – need to do It that’s like okay, she knows better than me.

How is working Los Angeles, so I’r going to do it, but in few times I saw the people respond. The people answered To all the tips, all the questions I posted in Instagram all the stuffs, I Select, oh, this is working. You know this is truly working and I was connecting With people from all around the world, which is fantastic and that in that Point is when I discovered the the potential of insulin, so I took it.

Serious and I’m posting like very regularly like three four times a week: About tips of nutrition exercise, training, lifestyle – I think a lot of them. Had to come to realize that they had an influence that actually could be Commercialized some way, I did it like a step by step and when I was about 50,000 Or 60,000 on Instagram, that was the moment the malls in the top, when I Started like asking for money, of course, because I said I have these followers And I think that this has to be like I went to wind while that was happening.

More and more companies, especially some you know, really forward-looking. Companies started to realize that this was an opportunity to talk to a Demographic, they were having a hard time reaching. What do you think of em as Millennials people who are sort of on the cutting edge of digital technology, They were harder to contact through those traditional media, and so they Needed to figure out new ways to to contact them in ways that felt authentic.

So what we try to do is learn from influencers and learn from people who Are online and finding audiences online and take whatever bit of authenticity or Whatever piece of shareable that they’ve star To the flourishing to create, how do we incorporate that into a brand message in A way that now we make one a piece of content for a brand. It doesn’t feel like A commercial it feels like a piece of entertainment that I really enjoy add Value to my life – and I want to share it with my friends – The traditional model has moved away from what it is.

The old-school Commercial! Thirty, second, to a more you know, digital based advertising, which is What we now call branded content, it has moved from trying to push in a 30-second Spot a product to like, let me talk to you because, as a brand, we understand What you are into and when the content creates this more of a lifestyle content, That is presented by a brand more so than hey. Look at the brand.

But what’s Interesting is that a great social media campaign influencer campaign, if it Generates enough conversation, it then becomes newsworthy and then the earned Media blogs will pick it up. I was brought in initially to manage digital Content specifically for one of our clients, which is Lexus at that time, the Idea was to create a portal for the Hispanic and the American market that Would speak to that consumer beyond just buy this car, or this is our brand? We Really wanted to connect to that consumer.

This is a luxury brand, so at a High level or a lifestyle level, to give you an example, one of the pillars is Lexus called them it’s music right now. Hispanics were very passionate about Music and through people here at the agency, I was lucky to be introduced to Gillian Tia, who was the creator and host Olivia Lexus % stepfather Chris? This is The music show that you know day in the life of a up-and-coming alternative.

Artist and I find when I saw that that the concept was was really organic. You know: pili went from one place to another, one in the vehicle to me. Specifically thinking about Lexus, this is a perfect integration. She is music Lover and she talks to music lovers and there’s a very direct connection. Even Though she’s not a musician, she is a curator, a connoisseur of what’s coming. Up and so her audience trusts her I’ve been very lucky to work with really high friends, Heineken Starbucks Lexus And I’ve been very lucky to work with them, because I think that there are Brands and my brand being la vida really go well together and that’s why it works.

You know: that’s why it’s like. Okay, these are successful campaign manifest you can Have the USA momentum? My content is: very, it’s really like my life, so it’s very Comes are very genuine place. It comes from really connecting with my followers. And showing them what my life is like when it comes to a brand, I really sit. Down with a brand and listen to what their purpose is and what the goal of That contain is, and then through that information, then obviously the concept That, without their will, relate to them as well.

Actually, I think influencers who Are now being mentioned, as you know, the new kings of media and promotion, I think That I agree with it. I think that in the last couple years we’ve seen how Influencers are very important to marketing. However, the one thing that I Will say is that when you look at an influencer, you got to look beyond his Numbers beyond how many people he reaches you know I can have millions of Followers, but if these are not, followers are actually interested in his message.

Sometimes it’s tough to gauge that right and there’s tools that we use in other Production companies that you can see the top influencers and see the numbers And that’s one thing: do you need to meet them, one for personality and two to make Sure that these are actually talking to these audiences, so when we’re advising Clients or when we’re doing research anything we’re finding. Now everyone is Talking about you’ve got to engage people with smaller followings, meaning That they’re trying to find their tribe.

This is me finding the person who I Absolutely 100 % relate to, and I am inspired by and therefore I’m more Likely to make a purchase from them, then this person who’s got a bigger following So, instead of there being the one celebrity or the one youtuber that Everybody knows sure they still exist right. You’re PewDiePie, Michelle Phan Like they’re still out there but what’s more interesting to me and I think more Indicative of what’s new about about influencers and online spaces, In general is that within certain niche communities in leash interests, you have Those kings, you have the person who is not, you know, gods to everyone, but to This particular group of people who love this kind of music or love this kind of Art or think this particular brand of humor is funny.

They dominate advertisers. And marketers feeling, as if an influence or activation, is pulling the wool over The eyes of anyone is delusional. Like the viewers know, this is a partnership. They know this is a brand thing, so I think using the word authenticity People often think like: oh, it doesn’t look like an ad. No consumers know that They’re being paid for this or they’re getting something from it, the FCC Requirements have made it extremely clear that you have to basically beat People over the head with the fact that this is the partnership, the language That the FCC uses that requires influencers to disclose that there have A relationship of some kind with a brand they’re talking about it, has to be clear.

And conspicuous the rule is basically that if your grandma in Iowa can’t tell That this is an ad. You need to be more obvious about it, like it’s, a very low Standard, so when we think about authenticity, it’s not about fooling the Customer, the consumer, it’s about its feeling, like there’s still validity and What the influencer are the same, it’s kind of twofold number one is the Content, they are producing their point of view on life.

You know what is their Personal story is this a product they would or brand. They would actually use. Or be open to, or if not is there a damn good super creative reason? Why and we’re Intentionally disrupting it, you should never try to deceive the consumer. What We see is there’s nothing wrong with partnering with a brand right people. Understand the same way, a television network has commercials right or a TV Show has product placement, it’s the same thing, but the way I like To look at it, it’s almost like, through the analogy of a professional surfer, you Never look at a professional surfer and say: oh you’re, being sponsored by Red Bull, that’s so bad right or you’re being sponsored by Channel Island.

That’s so Bad, you always look at it and say like wow. That’s awesome! You’re partnering with a brand that you really like that you’re associating Yourself with, and so it’s often a win-win cause, I’m very true to who I am And very true to that message: most brands know when they reach out to me. It Definitely has to be not just to win for them, but for me the thing that I’m Always thinking about is how is this one going to be a win for my community? If I Take care of my community and I also take care of the client.

I know it’ll be A win for me yet and if it’s a great match, as I said, and it really meets a Certain amount of criteria, then I’m in discovering that I could make money on All this in, like really Wow it was insane. It wasn’t like you really. You Could just be yourself and get paid for it all right, that’s cool! So I decided to Keep going, keep going, keep going and being myself and trying to be myself and Finally, I came to these past six years.

Seven years, I really learned to discover Me as a person as an entertainer as a father as a youtuber as a fan as a Influence or power Latino, I started attending conferences. I started to pick I started speaking at school. I started getting to know other people. I started You know doing more on Facebook, on Instagram and on Twitter and really Connecting with people and trying my best to really inspire families, kids Fathers mothers to remember that it’s okay B, that it’s okay to have fun! It’s Okay, to be yourself and to not follow trends, to not do what others do, but do You you know so and a lot of brands that I’ve worked with early on understood.

That and I really tried mine to say my ground and to be honest with myself and Try to be real with people 20 comments from the article that I made For my wife, the one that is about about her about International Women’s Day and Her voice being my voice, and I a lot of you a lot of you were writing that I Don’t know if it’s new people, I don’t know if it’s people that have been I Think the primary reason for success for influencers is trust.

They build these Communities in which they’re in the center people subscribe to them and Connect to them and follow their lives in a way that we’ve never been able to Follow people’s lives before even celebrities in movies were playing Somebody else you know the athlete on a field is taking on a role, but but the Connection that you get through something like YouTube or Instagram or Facebook is really banned themselves and so there’s there’s this trusting.

Connection that comes from this sort of mass friendship that they build together. I think we live in a trust deficit now, so we have so much information. We don’t Know how to process it, and so what we look for is trust and what we trust is People and so we look at reviews to decide what movies we’re going to Download we look at reviews to decide what restaurants we’re going to eat at We look at recommendations for which cars we’re going to buy, so we we really Look to people to make almost every decision in our life and so influences Are just one part of that influencers have the level of engagement, they have With their audience, because there’s a sense of friendship, how’s it going Everyone pewdiepie here and bang, welcome to my very first non-game oftentimes Influencers start out just like anybody where they’re just A kid putting a camera on in their bedroom and just giving it a shot, and I Think people really relate to that because they feel like oh, that could be Me that could be my best friend I could be my neighbor.

The power of influencers Is that they have this direct connection with their fans, the fans have been Reading them, who knows for how long, I trust what they say and they follow what Their suggestions are, they have to be a little careful with that power where We’re always looking for what’s happening next and in trying to be aware. Of that and we partner with lots of outside companies to help us be on the Cutting edge coal companies have grown up in this space now, who are Intermediaries between brands and influences I’m 26 years old.

I think I Made it to the fourth splurt under 30 list, just because a lot of attraction, We’re getting in the space we have a few awards and accolades from previous work. We’ve done, and I think as well. The influencer marketing space is a very Young space and has a lot of opportunity for young entrepreneurs to step up Influencers by one of the most talked about words and marketing today, it Started at a really low price point in 2010 and it’s been increasingly growing.

Due to you know, marketers and brands just seeing the value in it and it’s Becoming more analytical in today’s day and age, to where brands are a little bit, More savvy and influencers are also just as savvy as well, because they’re Receiving deals left and right from different types of brands. I think in Terms of, if there’s a bubble, I wouldn’t consider it a bubble. I think I think the Market will always will always work itself out and there’ll always be a need.

For influencers, I think eventually, there’s going to be a point. Where is There’s more of a standard protocol, instead of it being the wild wild west. At this point, there’s no exact science to it. You


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How I Make Money As A Social Media Influencer | Making Money Online

So just about two years ago, I put out a article titled “, How to be a style, blogger.”, Definitely recommend checking it out if you’re interested in getting Into this kind of thing, So I rereaded it before doing this article and think that the advice two years later still holds up really well Now, in that article, I talk about the need for defining a reason for Wanting to do what you do And one of the many reasons That I list is to make money, so I don’t take any kind of stance on whether that’s good or bad.

In fact, I think I say that no reason is more or less noble than the other. So two years later, though, I’m going to take a little Bit different, look at it come at it from a little Bit different perspective To me the opportunity to make money doing something like this is a benefit. It’s a benefit of all the work we put in. It’s a benefit of all of the Thought that we put into it It’s a benefit that speaks to the fact that over the last seven years, we’ve created something that people have found lasting Value in that has a purpose and something that has Had a measurable impact on peoples’ lives, The coin of the realm in This space is authenticity And you cannot create a Community around something and I’m talking about a dedicated, lasting and genuinely engaged community, if you’re only doing Something to make money, People will see right through that they’ll see you for who you are And it’s a charade.

That’s Honestly impossible to keep up for any length of time, So that’s my take on it as someone who’s being doing. This for quite a while and who’s seen a lot of Things change over time And the people who have Quote unquote: “ survived” and are thriving. Are the ones who really do have something to say have something to offer? And have something of value to contribute to the conversation So little bit of a tangent Little bit of a rant And for me a necessary prelude, To the topic of this article, which is how He Spoke Style, makes money, So He Spoke Style has four Different revenue, streams, brand partnerships, advertising affiliate and the HSS Shop, And what I’m going to do next is walk you through each One and how it works Brand partnerships, So brand partnerships are Where a specific brand or a brand through Their agency reaches out to collaborate to produce content.

It could be for a specific Campaign they have going on, It could be for general awareness. In every case, though, It is a way for a brand to get in front of an Audience that you have built – and that is specific to you Different brands – look For different things and have different KPIs or Key performance indicators based on whatever their goal is So some are looking for reach. Some are looking for impressions.

Some want engagement, Some want conversion Or it could be a combination. Of all of those things, So the amount you can make On a brand partnership depends on a few things. It depends on the budget. The brand has to work with for marketing. It depends largely on the Size of your audience and, to some extent, a demonstrated history of producing impact and Results for brands in the past. So if a brand paid you X amount of dollars to do a project that was Focused on conversion and you didn’t sell a Single unit for them chances are that they’re not going to work with you in the future.

The most important part About partnering with a brand is to make sure that the Partnership makes sense for you and that it makes sense for your brand. So it’s important that you Have a specific point of view and a sense of what it Is that you stand, for, We are very selective at He Spoke Style about the kinds of Brands that we work with, For example, over the last few years, we’ve had long-term Partnerships with some fantastic read brands, including A.

Lange & Söhne, Vacheron, Constantin and Jaeger-LeCoultre. Some read brands, though let’s call them fashion. Read brands have reached out to partner with us and we have always politely Passed on those opportunities because they don’t make sense for us, It’s not something that I would personally use It’s not the level of product I’m comfortable promoting And there’s been a lot of money. We said no to in that space, But it’s more important.

To only work with brands that we truly believe In because, once again, authenticity is the coin of the realm, How on earth could you Take someone seriously that in one sponsored post or article says IWC is the best read brand ever and then in the very next Sponsored post or article says, MVMT or Daniel Wellington or NOVE is the best read brand ever That’s a rhetorical question. My point is that saying no to things may, in the short term, keep You from making a few dollars, but to me you will have much more success if you build something Around a set of values and play a longer game in that sense, Brand partnerships are currently the largest single source of Income for He Spoke Style, which is why I spent so Much time talking about it And also they are the most Creatively, satisfying way that we make money Next advertising, So He Spoke Style – makes money through ads that you see on the website as well as ads that you see here on the YouTube blog, We don’t sell the space on the website directly to advertisers ourselves.

We work with an ad management company that fills that inventory for us And then with YouTube. We just enable the Articles for monetization and Google takes care of the rest. I am not an expert in how Revenue is calculated, Though there is something Called CPM or cost per mille, that is a metric that advertisers use And then with YouTube. I believe it’s a combination, Of number of views, as well as total, read time, So we make a decent amount on ads, not as much as we do.

With brand partnerships, but it’s a really nice source of passive income that we have – And this is one of the Reasons that when I talk about building a business in this Space that I say it’s important to have a variety of options: In your portfolio out there, If you’re putting all of Your eggs in one basket you’re potentially missing Out on a revenue stream that you wouldn’t otherwise have That’s.

Why, although a Website isn’t super sexy to a brand partner. At this point, most brands are interested Mostly in YouTube or Instagram, The fact that we built and Still maintain a website that a lot of people read Opens up this opportunity that we would completely miss Out on, if we didn’t do that, Third way He Spoke Style makes money is through affiliate. Marketing Affiliate marketing is When you promote a product or give a link to a Product and when someone buys that product or clicks on The link and buys a product you get a small commission on that sale.

This can be done directly with a brand. For example, we work with Dapper Woodworks this way we work with Stubbs and Wootton this way, Or there are several services That sort of centralize everything like rewardStyle ShopStyle, so you’re not having to deal with each individual advertiser yourself. This is a smaller revenue. Stream for He Spoke Style, but again like ads. It does create this sort of passive income that continues to build On itself over time, It is more time consuming to Do to put the links together and search for everything, but I view it as a small way.

That I’m able to get a little something back for the Effort that I put into it. Finally, we have the He Spoke Style Shop, So we launched this Just over two years ago – And it was something that we wanted to do – to create a world around What we were doing and to be able to offer our readers fans, followers and viewers direct Access to some of the things that we really loved and That we really believed in E-commerce is a really tough business with the small staff that we have here, It’s been basically impossible to scale up beyond where we have it now, but again it is a nice source of income.

That we have coming in Now there are some really exciting things that are going to be happening. In the shop very soon We are going to be partnering With Michael Andrews to offer an exclusive Made to measure service and other things as well. It’s pretty awesome. It’s been years in the making and we’re very excited for the potential that it presents to us to grow. And to scale our business, So that’s it! That’s how He Spoke Style makes money Brand partnerships, advertising Affiliate marketing and the He Spoke Style Shop.

If you have questions leave Them down in the comments, I’m happy to answer them. If you liked this article Please give it a thumbs up. Let me know if you would like to see more of this type of article Focused on the business side of this whole thing Don’t forget to subscribe to The blog and hit the bell, so you get notified every Time we release a new article And until next, thanks for Reading and stay tailored, [ Staff, ] Money, money, money, Money money, ( laughing ) At this point, nearly seven


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Creator vs. Influencer Marketing | What Is The Difference? | Setting Goals 2020 |

Watchers. Hmm talk. Oh yes, look at how small I was. I was so skinny way more hair. You I had here. Do you see that hair right there? That’s proof, people, that’s proof baby. Nobody remembers. Nobody remembers. Can you believe it’s been two years since we started our YouTube blog? Yes and one year since we started full time travel and ever since we started the one thing that we’re constantly asked is so you’re an influencer right? Are you an influencer you’re, an influencer and we don’t have anything against the influencers, but we just don’t like to be identified by that, so instead we prefer to be called creators creators.

I like that term. I feel it in my in my blood. Yes, but once we say that the follow-up question is what’s the deeper well, I’m glad you asked: what do you think when you hear the term influencer for me, I think, of a promoter? Well, there is a product or a service. Is someone gearing you towards making a purchase both influencers and creators, work really hard and they both get paid, but what makes them different is the motivation behind it? If I could compare it, I would say: influencer is more of a salesperson that works on Commission and a creator is closer to ourselves advisor whose motivation is to advise and give an experience with.

That said, for both influencer and creator, it is a business both have a lot of similarities when it comes to business, but what I believe to differentiate an influencer from a creator is the story. An influencer, a story comes from an outside source, telling someone else’s story and every product or service they advertise wears. A creative story comes from within, through all the emotions and feelings of an experience, there’s just a passion that comes from the heart that we try to capture in our lives.

You follow your dreams, the way we follow our that’s right, so you know to do remember to live the life. You want love the life we live in travel,


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“How To Become An Online Influencer” Introduction for SVCC

And why is this important for developers? Because in many cases, developers have a essentially a limit or a window to how much they can earn and becoming an influencer will. Actually, if you do it right, raise your rates and make you definitely more visible, and therefore people will believe and want to pay.

You more, and so I’m going to sort of give you that out, tues about doing that, how to become an online influencer. Now it’s not easy, but there are definitely techniques to do it effectively and some of them have to do with finding influencers and interviewing influencers and getting interviewed yourself and, most importantly, creating content and, if you’re not creating content. Well, it’s critical to be coming online influencer, but i’ll show you how to do it efficiently.

The most common thing people say to me is: I have no time to blog. Well, I will show you how you can blog when you quote have no time to blog. So come to my session at code camp, it’s good the weekend of October, 8th and 9th at foothills college in California, and I hope to see you there.


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Aashna Shroff Unveils the Key to Become an Influencer

One tell me: what is your top secret secret? Firstly, thank you for having me it’s been really nice. I think for me, the secret of getting it isn’t really a secret precise talk where all the time I think, being consistent and in patient and staying like that. How do you think that every second person who has access to do you medium? How can that person become an influencer got it to you? I think that’s what we were discussing that everybody everybody is different and your personality is different.

So if your social media and your digital honey, it reflects your personality. That is the key for you Sandra. You know women more trying to make their mark on social media. Oh, I think don’t stop it. It’s like now is the time as well. It might already be a little too late because there are so many people over there. So just like start now,


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Find Your Purpose, Find Your People | Influencers and Entrepreneurs

This is my second live event ever and it was terrifying, but it was so amazing. So if you guys read my last article, you may have saw me break down a little bit roll the clip. I want it to be easy where I just know exactly what to say, and I’m like it’s easy for me to pick up this camera and like talk to you guys, and it hasn’t been greatly and there’s even been points where I’m just like done.

You want to take a break, and I don’t know what to say, and it’s just like my creativity has just been like suppressed number one. I just want to say thank you guys for all the love on that article. I still feel you guys and where you guys are at. I do want to say that, after this weekend that that confusion, it honestly just left my body after the whole entire event went down. My students flew in from all over the country from Alaska from New York from Oklahoma from all different places from Montreal, and it was absolutely incredible.

It was like 10 times better than the last one. The last one was amazing, but this one everyone said that was just so so much more. We went through with so much emotional stuff people cried people found their life purpose from one of the speakers. People realized what their next steps were. We workshop with each other and we just really got to know each other and the amount of love and clarity and peace and happiness and powerfulness and empowerment that we felt all weekend was the absolute best.

So let’s go ahead and get the article. So we started off the morning with a little bit of emotional work. We had a workshop piece going on where we were listening to each other and just like not responding to what people were saying. We were just opening up her hearts, opening up to how we felt at that moment, and everybody in the little groups were just listening and everyone got to rotate. It was super powerful.

We set our intentions for the day and then we got into speakers. Our first speaker was Brian Pataki. He is a life coach. His podcast is actually coming out super soon guys stay tuned. For that Brian is amazing. He has a huge personality, but he also knows how to like really bring you in and clarify what you’re trying to do in your life. So you guys can also utilize a sample session with Brian. He opened that up to the influencer Academy and if you guys are interested as well, his emails are down below you see someone at Starbucks.

You make a judgement about them. You decide this. How much money this bitch has it’s kind of cost reduction. This kind of kids like an array right normal, that’s a normal part of being human being because in the olden days like way olden days, you would assess somebody out check out they’re going to kill you because you were a cave person right. So it is normal that we have a quick way to make judgments about people.

There’s two parts of your brain that I want to talk about today. Your fast part of your brain and your slow part of your brain, the quiet, the slower part of your brain, is where you can get closer to hearing what the universe wants for you and you’re going to close your eyes, we’re due for short visualization. Okay is your future self? Your future self begins to speak to this large group of people.

Suddenly, you become aware of a shift that has happened to you and the entire audience aware of this impact on yourself and the others. You leave the room altered for the rest of your life. What was that impact your future self had on you and the others? Who was your future self being to have such an impact? You will have a chance to have any impact you want on this entire group. It will be only one chance, one impact, but all of these people will be changed in some way.

They will have a different life because of the impact you have had on them. Go back and look at your paper now just take a minute notice, if any words were repeated and if they were, would you just circle them? Knowing this kind of what I want to do is talk about the impact you can have some going towards a phrase where I’m heading is a phrase. It’s like your life purpose statement all right. This sounds a little hokey when I say it I think, but what it is is it’s a way to know.

Am I running my business in my life from the point of view of who I really want to be, let me offer one tune, we’re going to say. No, I hate better. Yes, I like it, let’s change it, so I am the fingernails, but I’m not that what great that’s the word, so people can feel compassion. If you love, does that compass, these words for you yeah great. So can you stand up and say that I am the person [ Laughter ], so our second speakers with Laurie and Chris harder, two of the most amazing humans that I know I admire them so so much just their stories are so incredible, but they both have Podcast II earn your happy podcast that I was on but Laurie, and I interviewed her for mine and a Chris Carter has the for the love of money podcast, which the motto of is.

When great people make great money, they can do a great thanks. We’re able to keep up on that ridiculous pace until all of a sudden. One day I took a $ 150,000 pay cut and we looked at each other said: what are we going to do and we thought that was bad. The next year I actually lost my job entirely and we had to start from scratch. So we had to sell the homes, the cars, the rental properties, we lost our rental properties like we didn’t start from the bottom.

We started from like below zero. Now here’s the cool part of the story, though it forced us to start getting into self-development. It forced us to start figuring out who we really wanted to be because while we were while I was successful in banking, I wasn’t happy with every promotion. I got further further away from what I really wanted to be doing. If you guys ever woke up one day and just said: how did I get here yeah? That was me.

I always had like these solvents. Do you know what I’m talking about when you know you’re just born for something, and you know you’re supposed to be doing something bigger than you’re doing, but I was just so damn comfortable that I wasn’t doing anything about it. So when we actually lost everything, I had this moment of you know, reading him kind of lose who he was because his identity was so attached to this business and making money.

It started training, people, sorry prior to the six years, realizing well. At least I want to help people’s transformation because Fitness had become such a huge part of my transformation, so I was really forced into starting to train women, because I had actually gotten certified twice before this and never used it, because I was too scared to do It I shared my dream with everyone. That was one thing that I will tell you once I started realizing what I wanted to do.

I started talking about it to everyone and, if you don’t do that things most likely will not happen in your life that you want to happen, because I really do believe it’s all about tribe. So, like just share your passion with every single person, you possibly can no matter what it looks like an Instagram or anywhere else. When you see other people’s businesses the only way they got there, if they’ve even really gotten there is they started in that really shitty place where everything was ugly.

Everything was broken and everything was just barely pieced together and they spent more time in that place. Then you probably think that they spent there and here’s why I share that with you, the majority of you said you are less than three years in to building your business you’re, probably still in that place where it looks like everybody else is growing faster than you, Where it looks like your stuff feels so half-ass and their stuff looks so polished.

Trust me, their stuff is not as polished when you look inside of it, as it looks on Instagram or anywhere else that you see them or it is as polished and they’ve spent. A lot more time in that rough zone, where you are right now and so you’re exactly right, we should be. The second thing is – and you left this part out your story, but it’s so important. Do you remember your first client who came down to this super crappy half-ass finished gym? Yes, so I remember she pulled up in this brand new Range Rover which, to me Range Rover, just meant success or something I don’t even know what it meant to me.

I was like, oh, my god, she’s going to come down to the base, and so I bring her down I’m like I’m remodeling great so for a year she was my client didn’t see any remodeling done over the question here. But that’s! The second point is your egos going to get in the way and a lot of people will stop right there or they’ll check out right there and you can’t, like it, doesn’t matter who’s going to judge you.

It doesn’t matter how you’re feeling inside about you know your own personal business. You’ve got to step through that ego anyways and we actually develop the saying, and that is your egos, your greatest overhead, think about it. Your egos, your greatest overhead, because your ego will stop you from speaking up when maybe you’re about to speak up to somebody who could change your life or change your business.

Your ego will stop you from inviting somebody into your business because, you’re afraid of judgment, your ego may cause you to buy too nice or too shiny of things. Well, you’re, not quite ready to have bought those things. And now you don’t have that revenue for your business, like your ego, truly is your greatest overhead and we had to learn that the hard way from when we had to sell everything that was shiny and start over from when we had to have people’s own clients Show up and Range Rovers in our horribly disgusting broken mirror gym.

Those are the parts that really shape who you are and last but not least, we got to go around the room at the end of the day and talk about everybody loved the most from the day saying that I can go to and talk and listen to You guys talk, your stories are so inspiring. It just motivates me to keep going, but just having that clarity of like where I’m at now and where I am going to be amazing everyone.

This group stretches me so much and I love all you guys for being here. I feel like after today, I’m like so in purpose, and you guys I just felt at the end of the day that it was just, I felt so clear, and I felt like what I was struggling with the other day. I felt like at the end of this day was what I was I felt like. I knew what I was meant to do in the world, even though like it might seem like, I know, and I put together and stuff.

Sometimes it can be confusing and you kind of know, but then the path gets a little blurry we’re all human, and we all had that happened to us. As I can tell by the comments section at the last article and then at the end of the day when everybody was going around the room saying exactly how they felt, I felt it’s so deeply in my heart that I was put on this earth to do This – and I remember specifically when I first moved to Los Angeles, I didn’t want to go, I was resistant.

I thought I had no money. I thought that I wasn’t going to make it. I thought I wasn’t going to get a job. I thought it was going to be too hard to have like a new city, new friends, all this stuff, and somebody had to convince me to go, and once I finally said yes, I like basically got dragged here. Obviously it was one of the most monumental times in my whole entire life. It changed everything for me, the trajectory of my life went in a completely different way, and that is possible for you.

It is possible for what you’re doing right now, where you feel cushy. You feel comfortable if you do feel like that. It is completely possible for you to change your own life, whether you’re, starting to read new in different books, whether you’re starting to listen to more self-help personal development stuff, whether you’re just like gaining new skills. For something that you want to do. Whether you’re just getting sign of your comfort zone and going to a karaoke bar alone and singing because it’s what you love, whether it’s moving to a different state.

Even if it’s just the next town over and you have to make new friends. And you have to go to a new job and like the outgoing and do something that feels kind of icky and weird to you at the time, not icky, just just like cringy. I guess it’s terrifying. It’s terrifying trust me, but you are the only person that can change the trajectory of your life. Nobody else can do it for you, people can guide you like I’ve guided them, but they all came here.

Did the work they’re still continuously doing the work throughout the rest of the time that they’re in the program and then they’re after forever after as well? Sometimes you just need a couple more tools to guide you, whether that’s podcast books, a program whatever it happens to be, but I just want to let you guys know that it is possible for you guess: Realtors! That’s around you! What the Shekhar opening jar have you ever, that’s great, but uh, let’s take a champ.

Have you ever read on that’s great at the end of the day? For me, I’m just so happy that each and every person felt like empowering at the end of the day they knew the structure and the blueprint of how exactly they were going to leave and pursue their dreams. And that’s what made me the most happy today. I just want to show you guys what’s possible for you. This makes me so happy and I hope you guys find that kind of happiness in your life as well.

Thank you guys so much for reading this article. I have a hot dinner date tonight with Celina I’ll catch. You guys in the next article


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★ INFLUENCER BOOK REVIEW ★ Building Your Personal Brand in the Age of Social Media

This is one that I’ve been promising for a long time on my Instagram. If you don’t follow me, i’m on instagram at taylor, elizabeth style, I will have it as always linked down below. I posted a lot of style fashion posts on there and then obviously some makeup stuff. But if you do follow me, you probably know that i’ve been posting a little bit about this buck, hosted a poll on my instagram asking if you’d be interested in seeing a review of the book, a synopsis, key takeaways.

That kind of thing, that’s what we’re going to be doing today. The book is called influencer building your personal brand in the age of social media, and it is by britney Hennessy, so yeah, if you’re interested in learning about this book, potentially want to buy it. For yourself or don’t really want to buy it, but you just want to know the key takeaways then just keep on reading me. How to see is the first ever director of influencer strategy and talent, partnerships at Hearst Media.

She co-founded the creators collective, which is an online community for influencers. That is her background. She has worked with influencers and seen the rise of the influencer, and she definitely has a lot of experience and therefore has a lot to say that we should care about ads and flinters as up-and-coming influencers. So the book is broken up into sections and then there’s two or three chapters per section, so the main sections are building your community packaging, your brand monetizing your influence and planning your future.

So, for the first section of the book is building your community and the chapters within this section are the feed and the audience she. It starts by a breaking down how influencers came to be and what it means to be an influencer today from the michelle thawne’s, the very beginning, saved the influencer to micro, influencers and the saturation of the influencer world that it is today. So she goes over how, for some people, creating content is more than just a hobby, it’s their side hustle, and this is what britney really seems to be writing to in the book.

She’s very business focused because that’s her background, which may sense, but she does treat it very much like a business and she’s a little bit cutthroat about it, which I’ll get into later. She definitely doesn’t talk a lot about the passion behind it, the community. I didn’t really get that much feel for that in it it was very much business, so Brittney advises to treat blogging like a business and that’s really her platform and standpoint.

So she says that being a creator, who’s looking for a brand partnership is no different than an employee who’s. Looking for a job, putting your best foot forward in order for brands to work with you, rather than just using blogging as a creative outlet, I feel like a lot of people fall somewhere in between that. I do personally I post what I want to post, but then I’m also mindful of brands and wanting to work with different brands and stuff.

So and then she says to diversify, but not to spread your content. Then she says that you should only be active on platforms that you intend on updating 100 %. I agree, I thought that’s why I personally don’t have my own website blog site. I just don’t feel like I had time to dedicate to it and then she goes on to say that everyone should have an account on the big four, so the big four, our Facebook Instagram YouTube and Twitter.

That’s a lot to keep up with the fact that she says to diversify would not spread yourself then, but then she says that you need to have a presence on those four. The fact that that’s the bare minimum to be active on all four sites doesn’t seem that realistic to me. So that was my take on that and then she discusses the main platform she breaks them down and what is most important to include on each then.

She gets into Instagram, specifically the content and ads. She says to follow the 70/30 rule. So basically she’s saying if you are working with brands and you are a paid blogger for every three – a branded sponsored posts that you put out. You need a seven organic post to counteract that. So, when you’re looking at your feed all the rows, it should be seven and three which makes sense to me. Lastly, in this building your community section, she says that responding to comments is just as important as planning out your weekly content.

That’s something that I personally struggle with: I’m really bad at replying or even liking. My comments on YouTube and Instagram. I just get very overwhelmed and very busy, but that thing that I’m definitely trying to prioritize, because I know how incredibly important it is from everything that I’ve read. It’s not that I don’t want to it’s just getting overwhelmed and finding the time. So I love interacting with community.

I love interacting with people that follow me on all platforms, so I just need to make that a bigger priority over putting out more content, our other posts two times a week and be able to reply to everyone and interact with people. Then post five days a week and just ignore everyone so something to keep in mind now, moving on to packaging your brand, this is broken down into two chapters, which is the edge and the press so essentially on this chapter.

Britney really stresses that you’re following doesn’t matter, it’s your engagement that matters and she talks about breaking down engagement, how to analyze. Your engagement on average says that a decent engagement rate is 1.5 to 2.5 percent, but your goal should be to exceed 3 %. This is from a brand perspective, so there are lots of sites online. I will try and link a few down below where you can calculate your engagement rate.

I know that social blade does that, if you put in your Instagram it will calculate your engagement based off your followers, your likes and your comments. My engagement is typically around 9 % on Instagram. I don’t know if you can measure it the same on YouTube. You should be aiming to be higher than 3 % is what she says. That’s what brands like to see so definitely try and focus more so on your engagement than your following.

You don’t want empty followers. She really stresses that which is kind of a given, but if you’re new to it, you might think that numbers are everything and they certainly aren’t. That is another reason why a micro influencing is on the rise, because micro influencers have a much smaller audience. They have way higher engagement rates typically, so it’s something to keep in mind and brands are starting to notice that, which is why they’re moving towards working more so with micro influencers and then she gets into paid content working with brands.

She suggests that if a brand is paying you to create content, you need to up your content, don’t produce the same quality, with an increased budget up your game. So, if you’re being paid $ 300 for a certain campaign, she suggests to hire a photographer. Take the next step, if you’re being paid, you need to put in more effort than you typically would and then she gives a lot of example: brain two pitches, an email she gives an example email to reach out for a press release.

If you want some PR and then she gives examples, if you are pitching for a certain collaboration and she gives some media kit information, what statistics are important to include and what aren’t and what a media kit is in general. So if you’re really really new to blogging this book, it definitely isn’t surface-level. I would say that you need a decent understanding of blogging and the blogging world and some experience for yourself before you would go ahead and read this book.

You could read this knowing nothing, but she doesn’t really go into detail with stuff like what is a brand collaboration. What is a media kit? What is this? She just kind of says what to include in it, so you might need to do some research prior to reading this if you’re really really new to blogging. But if you are kind of been doing it for a little while, maybe you’ve had a paid gig. Maybe you haven’t and you’re pretty familiar with blogging.

You’ve been doing it yourself for a while posting photos talking with brands. That kind of thing, then you should know what a media kit is, what a PR press release packages. You should know all that stuff and then she really dives into the specifics and what you need to include in those emails and what you should be looking for and what brands are looking for. The next big section is monetizing the influencer.

So the main chapters in here are the money, the contract and the agent. This, of course, is very specific to if you’ve been blogging for a while, and you have some experience if you’ve had no experience and obviously you won’t need an agent. You won’t need all these things. These are things that I don’t even need yet but interesting to read about and just familiarize myself with, but a lot of this chapter wasn’t as applicable to me.

Similarly, to replying to all of your comments on all your social, you need to answer all of your emails. This is something that I’m not great about. I know I have some emails from brands sitting in my inbox right now that I just have not had the chance to get to I’ve been super sick. So definitely definitely she stresses to answer all of your emails and then she addresses approximately what you should be charging based on your following your engagement and your production quality.

You can’t charge just based on your following. You can’t charge just based on your own gauge and you can’t charge just based on your production quality. You need to factor all of those things in and then figure out how much you’re worth are. There are sites and other resources. You can use that I’ll link down below that help. You figure that out and then she gets a lot more good negotiation examples for emails to different email pitches.

She gives a lot that I really enjoyed and then she gives some information on contracts in terms of negotiation, with brands what’s reasonable and what isn’t? This is really important information if you’re, just starting to work with brands and you’re just starting to get into monetizing your content and having brands pay you for your content, I’m just kind of stepping into that myself and it’s really easy for brands to fool you.

In a sense, if you don’t know what’s normal or what you should be expecting to receive in return, there’s a lot of gray area in the blogging world and with paying when you’re just getting started so reading. Something like this and having someone who’s in a position. She’s been through this before she hires influencers day in and day out, to represent certain brands. So it’s good to hear from someone like that, what you should put up with and what you should be expecting and what is fair for you to be asking.

I’m a brand as well, so I found that part of the chapter really helpful and then in the last portion of the chapter she gets into knowing when to hire out help and what is the difference between an assistant, a manager, a publicist and agent in an Attorney again, this is much higher level stuff. This isn’t something that really pertains to me, but it’s still interesting just to know the next main section of the book that she goes over is planning your future.

This is a much smaller section, not as much specific information. It’s more just testimonial based and inspirational. If you will so, she basically says, advises to go the extra mile with brands sending a thank-you after collaborating sending extra content. If they ask for three static photos, maybe send them five options, just giving brands more options or if you agree to do stories, doing a static post.

Vice-Versa, whatever it is just going, the extra mile for brands really makes a difference. So she advises to do that when you can and she advised us to write down your biggest goals and work backwards. That one for me is law easier said than done. I think it’s more about doing things on a day to day basis that you know will move you forward to where you need to go and knowing where you want to go.

I think that’s important, but writing down your goals and working backwards is something that might overwhelm me. If that’s for you, then that’s her advice and that might work for you and then she ends the book. This is the last quote. She says: go forth, conquer, create someone has to be part of the next wave of influencer icons. Why not you overall? As I said, I think this is high level to a certain degree, if you’re really really into blogging – and you feel, like you know everything that I just went over, then this book probably won’t be for you, but if you’re kind of like mid-level you’re kind of Getting into it, you understand the ins and outs to some degree, but you’re really not regularly getting paid content and you don’t have a huge following then this book would be for you.

So I think it was aimed at exactly my type of demographic and my knowledge going into the read, and then I found that Brittany, the author, came off a little harsh towards certain influencers and their behaviors. I just found it a little bit mmm. Some of the things I just did not agree with, so I put an example of that in here. There was a quote at one point that said: the influencer wanted to fly first class question mark as if she were an actual famous person, I’m sorry, but who is fangirling over a beauty youtuber in business class and then in another portion of the book.

She spelled that Jaclyn Hills name wrong, so this is hard for me to say, because I know she has so much more knowledge and experience than me, but I felt personally that she was slightly out of touch with the current ongoings of influencer world. I mean Jacqueline Hill is one of the biggest there is. So if you can’t research and spell her name correctly, that’s just I don’t know. I found that a little bit shocking and then what she sat about.

Oh, you think a youtuber is so famous that they don’t deserve to be in business class. That kind of thing James, Charles, shut down an entire city in England, influencers and beauty youtubers have a lot more influence, and I think people even understand Beauty. Youtubers to me are celebrities, I think they’re more relatable, I think they’re more interesting. I would be more interested to meet them, so I don’t think that she should really be talking down to them in that way.

Perhaps that’s how much she meant, but that’s how I took it and then I wrote if you followed everything that Brittney said being an influencer would be no fun because you would be so focused on business and profitability. So, as I mentioned a little bit earlier, she is very business focused and very, like hustle orientated, which is fine. This is a quote that she said that just kind of proves that so she said, arching your eyebrow and tilting your head to the side and waving at the open and close of a article can be the difference between a article that is boring and a article That is super engaging see what I mean with her being a little bit harsh a article, that’s boring in a article.

That’s super engaging. I don’t think that tilting your head and raising your eyebrows is necessarily going to make me consider a article super engaging or if they go to that, I’m not going to think it’s a boring article. It is a passion. It is something that so many people love to do it’s a community first and foremost, and it’s fun first and foremost, and I think that’s where I struggle with people treating it so much like a business.

I think there’s a fine line and I definitely reside somewhere in the middle of that line. I don’t treat it strictly as a business and I don’t treat it strictly a sign. I think that you need to see both sides and be aware of both sides and then do with it what you will with all of that said in conclusion, my thoughts on the book. I thought some Brittany’s perspective. Everything at the end of the day remind yourself that this is still fun.

Vlogging is still fun, doing YouTube doing Instagram, it’s still fun and you overall influence how you see it so read it all, but use your head and your gut that’s. Basically, if I take away, I don’t think, there’s any information in this book that couldn’t be found online, but it’s an easy read. You could easily read this in a day and then it’s just all in one place, I like having things hardcopy.

If that I can write in take notes in and then look back on later, so for the price whatever it is, I think it’s probably like ten or twelve dollars on Amazon. I think it’s worth it. I hope you guys enjoyed this article if you did be sure to give it a thumbs up a like. So I know that you guys, like these kind of articles, I would be very open to doing more book reviews. I love reading, especially I love reading things like this about the influencer world and marketing and social media all that kind of stuff.

So if you found this easy, if you found it easily digestible, if you found it interesting, if you learned anything, definitely like it and subscribe, if you aren’t already, as always, I hope to you guys. I had an absolutely awesome day and thank you so much for reading bye.

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Micro Influencer & Money : how & how much we’re making from social media!

I just want to speak about the topic that I Just talked about on my latest post on Instagram, which is making money on Social media, how small influencers make money? How influencers in general Make money to help you understand better, but also I want to get back to what I Was talking about in my post, I don’t know why it’s a very taboo topic.

I don’t Know there’s a lot of hiding, I feel, and I don’t know why I’m going to try To be as transparent as I can, because I know that some of you are curious and Are just wondering how it’s possible to make money on social media? This is the Topic of this article today After you’ve readed this article, I would love to have Your opinion in the comments, I would love to know what you think, if your Opinion changed after reading the whole article (, french speaking, ).

Sorry, I was just explaining to my French audience. That they can answer in French. Alright, just know that everything I’m going to talk About is really from my own experience. I am not talking for anyone else, Although I know from experience and meeting other bloggers that they have the same Experience as me, especially as a small influencer, I know I have twenty Five thousand followers, which is huge – that’s just how we are defined by the Industry and by brands, knowing that a lot of influencers have millions of Followers between 10,000 and hundred thousand you’re considered rather small Influencer So there’s basically four main ways to make money on social media.

As a blogger or influencer, The first one is selling your Own products, So a lot of influencers sell ebooks it’s the case. For me, I sell Ebooks on my website about a topic that I’m passionate about Some bloggers have developed products. Some bloggers have developed Their own brands, after having built their community And honestly, I feel, like This is the nicest most authentic way of making a living Of social media, because it’s really a project that you built from scratch and That you’re so passionate about And you’re basically investing a lot of time.

Into it and you’re basically, like a, I, don’t know a business owner and in the Future, that’s one thing that I would love to do It’s way easier after having A community to have a successful brand, because the awareness of the brand is Already there and that’s kind of one of the hardest thing for a brand to have Sales, so that’s helping for sure. Not all the bloggers have sustainable or Authentic brands, just letting you know that a lot of online retail Are a bit suspicious, I’m not going to call names and stuff, but just be careful from where you’re buying your products, The other stream of Income is also organic.

Basically, when you see ads on the side of a blog and When you see ads just before a article or in the article like little pop-ups, these Are basically a contract? Okay, I’m not going to go into details because I’m not Sure about this, but it’s a contract between the advertiser and Google And Obviously, the more the article has view for YouTube. For example, the more the ad Will be seen and we are paid by Google after from a split amount.

I mean it. Depends of the number of views and also the engagement rate of the Blog, If that blog, has a lot of comments or likes on the articles, So Monthly, we can get a check or just a bank transfer from Google. The third Way of income – okay, this article is going to be longer than Ten minutes, The third stream of income is brand partnerships, sponsored Post or sponsored articles So for this, the brand will send the influencer a product To try out and the influencer will talk about it and promote it in a post, a Story, a YouTube, article etc And the influencer is paid for the post and gets A free product as well to try it out J’ai oublié de dire que quand un contenu est sponsorisé l’influencer doit le mentionner avec # ad; # sponsorisé; c’est la loi, Aussi si les produits sont reçus gratuitement; c’est bien de le préciser En revanche encore, plein d’influencer ne Respectent pas ces règles et parfois les marques sont prêtes, à payer plus chères pour que l’influenceur ne mentionnent pas que.

C’Est payé pour que ça paraisse plus authentique..Ce qui est dingue. This is where it gets a little tricky. Depending on which influencer you’re following and what their value is, Because it’s very tempting to accept a lot of product and accept a lot of deals. And make a lot of posts, I personally get a lot of emails and requests for Partnerships – it’s very tempting to say yes to everything, although it’s not the Goal for me personally, I want to try the product.

I want to make sure the product Is great I have received products in the past that were not great, so I Decided not to do the post and not being paid about it. The brand is always aware: Of that, before sending me products, and so everything that I talk about, is Always something that I recommend for you, but some influencers may not be As picky about that And then the the fourth final way of Earning money on social media is affiliate programs or being Sponsored and being paid monthly by brands, basically the more you’re helping The brand to make sales the more you earn money, So this is done through discount Codes, not all of the discount codes, are affiliated codes, but Sometimes they are, Which means every time a follower uses your code to make a Purchase the influencer gains money out of it Like a small percentage out of it.

So this is how it’s done basically, the four ways: majority of ways of making Money Now in case, you really have no idea how everything works. What is an Influencer, how come they have partnerships with brands and stuff? I Just want to touch on that really quickly, so why do brands and us Influencers collaborate, It is because, as an influencer, we have built a community Over the years, we have a certain amount of followers people that trust, hopefully What we are saying, what we are recommending and brands see that as a Really good way to make sale, it’s a sale tunnel just another way of Making sales before it was a lot of TV.

You turn on your TV. You see an ad you Want to purchase that thing now you just turn on social media. You see a product That your favorite blogger recommends and you want to purchase it And why do Influencers make those partnerships well mainly because of money honestly, We are doing a lot of free content, some people – sometimes it’s a part-time job – For influencers, but we spend a lot a lot a lot, a lot of time providing free Content, that’s like free articles, free tips, things that you could pay people For nutritional tips recipes anything else, you know yoga tips, Anything that I’m talking about I’m doing it for free, I’m doing it because I Love it all that work has created a community and that’s (, collaborations ), also a way for us.

To make money and to continue to make content that we love to do At the same. Time I want you to understand that not all partnerships are shady or just Money based kind of thing, a lot of my partnerships are actually me being Really really happy to recommend a brand, because I like what they’re doing I Think it’s sustainable and I want to make the world a better place. If I have The opportunity to promote a vegan ethical, sustainable brand and be paid For that like why, wouldn’t I do it? You know Now, let’s get into the subject that Everyone wants to know how much people make out of social media.

How much I make Out of social media, I’m going to tell you everything, because again I have nothing. To hide, I don’t think it’s something that you should know, because yeah you’re Not going to ask a singer how much money they make or an artist how much money they make, but if you’re really interested that’s how it works. Okay, So I’m just Going to give you the example of an Instagram post, otherwise it gets a bit More complicated because there’s different rates and all but the majority Of the time on Instagram, the market price for a post is 1 % of the number followers.

So if you have a hundred thousand follower your price per Post will be a thousand dollars if you have a million. Your price per post will Be a thousand a hat sorry, ten hundred ten thousand, that’s like so Much that I can’t even say it, if you have ten thousand, your price will be a Hundred That’s like a really basic rate that most people have it’s the rate that I have so I ask for 250 per post for myself, what makes it more or less Depending to the market price is the engagement rate of the influencer Just quickly on what that is.

The engagement is the Number of likes comments, shares of a post, so every time that you like a post Comment on a post or share a post, it increases the engagement and the Engagement rate of the blogger, So just so you know, if you like, the person That’s really really cool because you’re supporting that person. But if you don’t Like that person just so you know that you’re also helping them, because Basically, the higher your engagement rate is which brands have access to Those statistic the higher you can ask for money, obviously, because some people Have 10,000 followers and have a very, very low engagement rate? Some have 10,000 and have a very, very high engagement rate.

That means people Commenting people liking people being really really engaged into the community.. The brand will be ready to pay more money for that person. Obviously so just Do you know This is also why a lot of influencers, like myself, I’m not going to Hide anything again, every time we post, we do a story about the new post, for you, To check it out for you to like for you to comment for you to engage because it Is helping us and it’s just a free thing for you: it takes like a second and it Really does help, So I’m not sure you were aware of this, but every time you comment, Also under YouTube article, you like a YouTube article, it really does help you Have no idea it helps to support the blog or the blog that you’re Following to provide you more free content, if that makes sense, Okay, this Article is definitely not a ten minute article, but I just want to say everything: So it’s clear.

The last thing that I want to touch on is the price I Know a lot of people are amazed at how much money we make on social media for One post, let’s say for my example: 250 euro for one post, seems ridiculously High, it’s not that high compared to the industry, but I understand myself: 250 Euro, I know that it’s it’s not negligible amount of money, but know that A post requires a lot of time, a lot of effort.

It’s not just a photo. I mean It depends for which blogger, but for me a post is in between 2 hours, 30 and 6 Hours of work, first of all, sometimes it’s really struggle to get Parcels, especially in Paris, so that’s a lot of time. You know losing time. To get the parcel and stuff, then I mean the story: the creativity, how you want to post what kind of photo you’re going for all this Research process takes time because you don’t want to be like a copycat of Someone and you just don’t want to have a like very basic photo, at least not for Me Then, taking the photo takes time.

Editing the photo takes time. Writing the Caption trying the product because I never receive a product and post right, Away, I always take time to try the product out, so that also requires Time And even just that it might seem quite expensive still but just know, That brands don’t just pay for the content; they also pay for the community. That we have built – and we have built a community with all the other free Content that we’ve provided the community with – and this is like the Majority of our time, for me, it’s like 95 % of my time, working for free and So it’s kind of normal that I ask for a bigger amount of money for the Small amount that I’m sponsored for because the brand actually does pay for The amount of people that will see their ad, if that makes sense, So I know you want to know how much money I make right now being really Transparent with you, I make between four hundred and a thousand euros a month out.

Of search media not included my ebook, not including my ebook, but just The brand sponsorships that I have – I don’t have a lot some months. I have None and some month I have more, but I’m extremely picky, with what I’ve chosen to promote and that’s all So again, this article is not a Complaint On the post, I mentioned that I was really exhausted of brands that do Not pay smaller influencer and just want to send free products, not to mention Most of the time brands do actually have budget and are ready to pay mainstream.

Bigger influencer a lot more money because they’re more visible and Especially sustainable brands that pay a fair salary to their employees like why Do they not pay us a fair salary again, this article was just purely educative and Informative and I don’t want to start a big debate on that, but at the same time I really hope that you learned something or maybe, if you’re a bigger influencer You learned, what’s going on for smaller influencers, that it’s not easy every day, Although we are working the same quality than bigger influencers or if you’re a Brand actually – and this article makes you think I know I’ve received some comments.

Saying that I shouldn’t complain, because I’m so lucky to have that job and I have Not complained about my job and I know I’m lucky but at the same time it’s not Luck, it’s it’s just work, I’m sorry! But it’s work. I have decided to have this Activity as my job and you could too it’s just having your own business or Being self-employed takes a lot of dedication takes a lot of Work, I’m not saying that if you work in an office you’re not working a lot but It’s just something that people don’t really realize.

There’s a lot of work. Behind the scenes, a lot of dedication, a lot of investmen t I’ve lost a lot of money, I mean some month. I don’t make money at all. It’s Tough like having a small business if you’re a brand too, and you can’t afford Paying influencers, I know what it is, but you know at some point you have to start And you have to think what you want. What’s your priority, investing in Influencers may be a really good idea in this digital age.

So thank you for Listening sorry, if that was very long again, let me know in the comments now that you Know that it really helps the engagement of this article. Let me know what you think: What you thought before, what’s your opinion on it, do you think that Influencers should get money, or do you think that we should just not complain? Or what do you think I would love to know your opinion? You can share this Article also with people around you, thank you so much for listening.

I hope to see You soon, my blog


Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!

 

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How to become an influencer in 5 minutes

My following tactics for success in work and in life will certainly help you. First, build passion not try to find it. If you stay in something long enough, it will become your passion. Take football, for example.

It is no like they were born with passion for football. I mean some born of talent, the fact that they start from any age and playing football almost every day it became the primary passion. So will your passion number two be expect on something take an interest on something stick with it for a while be persistent, and ultimately you will gain mastery in that area. You can generate true expertise by doing something that you love or you can turn your lived experience and expertise.

Number three find something to enjoy failing. You need to find something you love doing put yourself in a position where you can enjoy even the hardest time at work, so make sure you are building your left and work around something you will still enjoy on the hardest and bleakest days. Number four find a way to keep learning. Remember successful people adopt a growth mindset, not a fixed mindset, believing one can change and grow and expand number five bill self-awareness.

You need to develop a self-awareness that you can become all the time, regardless of how everything is. Failing on you number six find the positive in any hardship. There is always be a positive learning. You should realize that it is your mental attitude that interpret the input around you. When I find myself thinking everything’s in negative, I will ask myself these three question. Why I am feeling this way is my feeling justified? Is there any imminent danger here that I should be aware of and most of the time the answer is no and the feeling is unjustified and I try to move for seven build a positive culture.

If you want people to come to you, you need to be a light source emanating positivity. If you care about people, people who see you as a leader, people need to feel taken care of to feel that they have purpose and fulfilled significant. My mission hasn’t always be about helping people to see the power within themselves, and if I can do that, you can do to number eight build your track record if you want to become known as an influencer in a larger sense, spend the time and energy creating Successes in your smaller area, first – for me, it was turning my negative experience into expertise in a consistent way.

It is about understanding the negative experience, understanding the challenges that come out of that experience and how to turn this experience into solution. That was key for me, benign focus on who you are and why you are doing this. Another important part of my initial success was just being myself being real, not trying to be some arrogant. Do I’m just called Basia, also a guy who enjoyed helping other, just like you also trying to have other people that why I guess you are reading this article.

I stay true to myself and maintain amazing or tensity, and transparency of everyone are running for decade. How? Because my focus has always had people build a network, we are living in an incredible time of no gatekeepers. If you are willing to put in effort in the pit and Valley and faster your own community, nothing can stop you. The world of excuses is dead and gone. However, big you want to make your platform you can to become an influencer.

Is your hand is in your strength. It is only you can’t stop yourself to become an influencer. Nobody has no challenges. I hope you find this article useful, and so why not like it, and also subscribe to my blog if you have not subscribed yet. Thank you very much for reading and I’m looking forward to bringing another great article next time as follows from me on the peace and love and may God bless you forever, hakuna matata, my friend thank you.


Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!