So just about two years ago, I put out a article titled “, How to be a style, blogger.”, Definitely recommend checking it out if you’re interested in getting Into this kind of thing, So I rereaded it before doing this article and think that the advice two years later still holds up really well Now, in that article, I talk about the need for defining a reason for Wanting to do what you do And one of the many reasons That I list is to make money, so I don’t take any kind of stance on whether that’s good or bad.
In fact, I think I say that no reason is more or less noble than the other. So two years later, though, I’m going to take a little Bit different, look at it come at it from a little Bit different perspective To me the opportunity to make money doing something like this is a benefit. It’s a benefit of all the work we put in. It’s a benefit of all of the Thought that we put into it It’s a benefit that speaks to the fact that over the last seven years, we’ve created something that people have found lasting Value in that has a purpose and something that has Had a measurable impact on peoples’ lives, The coin of the realm in This space is authenticity And you cannot create a Community around something and I’m talking about a dedicated, lasting and genuinely engaged community, if you’re only doing Something to make money, People will see right through that they’ll see you for who you are And it’s a charade.
That’s Honestly impossible to keep up for any length of time, So that’s my take on it as someone who’s being doing. This for quite a while and who’s seen a lot of Things change over time And the people who have Quote unquote: “ survived” and are thriving. Are the ones who really do have something to say have something to offer? And have something of value to contribute to the conversation So little bit of a tangent Little bit of a rant And for me a necessary prelude, To the topic of this article, which is how He Spoke Style, makes money, So He Spoke Style has four Different revenue, streams, brand partnerships, advertising affiliate and the HSS Shop, And what I’m going to do next is walk you through each One and how it works Brand partnerships, So brand partnerships are Where a specific brand or a brand through Their agency reaches out to collaborate to produce content.
It could be for a specific Campaign they have going on, It could be for general awareness. In every case, though, It is a way for a brand to get in front of an Audience that you have built – and that is specific to you Different brands – look For different things and have different KPIs or Key performance indicators based on whatever their goal is So some are looking for reach. Some are looking for impressions.
Some want engagement, Some want conversion Or it could be a combination. Of all of those things, So the amount you can make On a brand partnership depends on a few things. It depends on the budget. The brand has to work with for marketing. It depends largely on the Size of your audience and, to some extent, a demonstrated history of producing impact and Results for brands in the past. So if a brand paid you X amount of dollars to do a project that was Focused on conversion and you didn’t sell a Single unit for them chances are that they’re not going to work with you in the future.
The most important part About partnering with a brand is to make sure that the Partnership makes sense for you and that it makes sense for your brand. So it’s important that you Have a specific point of view and a sense of what it Is that you stand, for, We are very selective at He Spoke Style about the kinds of Brands that we work with, For example, over the last few years, we’ve had long-term Partnerships with some fantastic read brands, including A.
Lange & Söhne, Vacheron, Constantin and Jaeger-LeCoultre. Some read brands, though let’s call them fashion. Read brands have reached out to partner with us and we have always politely Passed on those opportunities because they don’t make sense for us, It’s not something that I would personally use It’s not the level of product I’m comfortable promoting And there’s been a lot of money. We said no to in that space, But it’s more important.
To only work with brands that we truly believe In because, once again, authenticity is the coin of the realm, How on earth could you Take someone seriously that in one sponsored post or article says IWC is the best read brand ever and then in the very next Sponsored post or article says, MVMT or Daniel Wellington or NOVE is the best read brand ever That’s a rhetorical question. My point is that saying no to things may, in the short term, keep You from making a few dollars, but to me you will have much more success if you build something Around a set of values and play a longer game in that sense, Brand partnerships are currently the largest single source of Income for He Spoke Style, which is why I spent so Much time talking about it And also they are the most Creatively, satisfying way that we make money Next advertising, So He Spoke Style – makes money through ads that you see on the website as well as ads that you see here on the YouTube blog, We don’t sell the space on the website directly to advertisers ourselves.
We work with an ad management company that fills that inventory for us And then with YouTube. We just enable the Articles for monetization and Google takes care of the rest. I am not an expert in how Revenue is calculated, Though there is something Called CPM or cost per mille, that is a metric that advertisers use And then with YouTube. I believe it’s a combination, Of number of views, as well as total, read time, So we make a decent amount on ads, not as much as we do.
With brand partnerships, but it’s a really nice source of passive income that we have – And this is one of the Reasons that when I talk about building a business in this Space that I say it’s important to have a variety of options: In your portfolio out there, If you’re putting all of Your eggs in one basket you’re potentially missing Out on a revenue stream that you wouldn’t otherwise have That’s.
Why, although a Website isn’t super sexy to a brand partner. At this point, most brands are interested Mostly in YouTube or Instagram, The fact that we built and Still maintain a website that a lot of people read Opens up this opportunity that we would completely miss Out on, if we didn’t do that, Third way He Spoke Style makes money is through affiliate. Marketing Affiliate marketing is When you promote a product or give a link to a Product and when someone buys that product or clicks on The link and buys a product you get a small commission on that sale.
This can be done directly with a brand. For example, we work with Dapper Woodworks this way we work with Stubbs and Wootton this way, Or there are several services That sort of centralize everything like rewardStyle ShopStyle, so you’re not having to deal with each individual advertiser yourself. This is a smaller revenue. Stream for He Spoke Style, but again like ads. It does create this sort of passive income that continues to build On itself over time, It is more time consuming to Do to put the links together and search for everything, but I view it as a small way.
That I’m able to get a little something back for the Effort that I put into it. Finally, we have the He Spoke Style Shop, So we launched this Just over two years ago – And it was something that we wanted to do – to create a world around What we were doing and to be able to offer our readers fans, followers and viewers direct Access to some of the things that we really loved and That we really believed in E-commerce is a really tough business with the small staff that we have here, It’s been basically impossible to scale up beyond where we have it now, but again it is a nice source of income.
That we have coming in Now there are some really exciting things that are going to be happening. In the shop very soon We are going to be partnering With Michael Andrews to offer an exclusive Made to measure service and other things as well. It’s pretty awesome. It’s been years in the making and we’re very excited for the potential that it presents to us to grow. And to scale our business, So that’s it! That’s how He Spoke Style makes money Brand partnerships, advertising Affiliate marketing and the He Spoke Style Shop.
If you have questions leave Them down in the comments, I’m happy to answer them. If you liked this article Please give it a thumbs up. Let me know if you would like to see more of this type of article Focused on the business side of this whole thing Don’t forget to subscribe to The blog and hit the bell, so you get notified every Time we release a new article And until next, thanks for Reading and stay tailored, [ Staff, ] Money, money, money, Money money, ( laughing ) At this point, nearly seven
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