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How Joanna Hawley Made the Jump From Textile Design to Blogging

Okay. This is heaven like amazing, but my personal life was a freaking trainer. I had a roommate pull a knife on what everybody welcome to the show. As always, this is a show about screwing up making mistakes in the bottom coming back out again and and shinin. So your your mom knows that your tenacious, I I think in general, this is the show about being human, because that’s what we all do like, even though we like to tell people the great things that we’ve done in the world and we’ve made it there and It’s all been perfect, that’s never ever ever the case, that’s what we tried our covering and having to gets on the show and figuring out exactly what they did to be successful tonight.

We will be talking to Joanna Holley, who runs Joe Joe tastic she’s, a fashion blogger designer small space for the she’s, an influencer. I’r really really excited to me. Everybody welcome to the show I am here with Joanna from Jojo Jojo tastic welcome. Thank you for being here thanks for having me oh, this is going to. I can already tell there’s going to be a lot of fun so before we get into like all the fun messed up kind of stuff and everything we like to talk about, tell me a little bit about yourself what you’re doing now and actually just start there.

Yeah, what do you? What are you doing now so now I am a blogger, influencer social media person and I do some prop styling on the side. Okay way back when I was a textile designer for companies like Nordstrom anthropology and a few others like, and I went to school for industrial designs so like I spent a lot of time in the woodshop building, things like yeah, just feeding things through the table saw At 3 o’clock in the morning, I’m like all of that and then went into textiles after school and just kind of loved it and spent all of my day like in an office drawing and photoshopping stuff yeah yeah.

I have so many questions now. This is so good. I so first I’m not even going to remember all of them now so textile design. I have no idea what that is. What is if you’ve ever bought like a shirt with a pattern on it. Okay, chances are a textile designer touch that so either they picked the fabric that the print is printed on yeah or they like designed the weave like. If you have a plaid shirt yeah and it’s it’s a woven yeah that shirt they design that or it’s like.

I did a lot of what’s called fabric manipulation you walk into anthropology and there’s those quilts with like a bunch of like texture and stuff. On that, okay yeah. I did a lot of that so tough fabric and I would like tuck in and pin in yeah all that and then I’d send it to a factory and be like copy. This make this yeah. So that’s textile design wait spell designer is a textile designer and then I did the print design as well.

So that is like the tiny little flowers on like a t-shirt yeah, and I did that for like ladies underwear and pajamas yeah. How would like? Where would you okay, how did you get into that? Like? Did you just see an open position and you’re yeah, or is it like? I saw an open position and the HR person had accidentally put her email address in it, so I emailed her Wow yeah. Why not like? What are you? What’s on your resume to say, hey, I can put little tiny flowers on women’s underwear.

I have been creating artwork for bedding at a catalog company yeah, and so I had like a portfolio of printed duvets, yeah and then candle packaging printed. I seriously it’s so look at everything. Everything that you’re saying makes it sound like you, should be much more pretentious than you are you’re like printed duvets or, like your shape style. The Euro metal is a Euro sure yeah, yeah yeah, but yeah, obviously you’re not like that at all.

It’s I mean it’s underwear, so you did that and then you said prop prop styling props style, that’s like kind of a newer thing: okay, well, a byproduct of blogging, where it’s like. Basically with my blogging, it’s like I’m a one-woman like marketing machine yeah. So it’s like a company or a brand like reaches out to me and they want to do a photo shoot, and so I, like I’ll, shoot the photos. I do the whole concept in write.

The copy edit the photos like everything, yeah, and so that has turned into oh well. We like the way your photos look. Can you make our photos? Look like that. Okay, I got you which is fun. It’s basically it’s making stuff look pretty and then just like walking away and not having to promote it on social media. What, before that, what screw you to this like work, I mean, did you start off by I didn’t like as a kid I was really into ballet and really into like being creative.

I was really lucky because my mom, I I don’t know how she met this guy, but she met a guy whose son had gone to my college, Carnegie Mellon, and he like mentioned this program of industrial design, to her yeah and like communication, design and she’s. Like oh, that could be interesting for me and they do this pre, which program so between your junior and senior year. You go for a summer, know all about it, and I came back for rent and I was like nobody can tell me anything now.

I’r important like I’ve been to college I’ve lived on my own. No was it was an industrial design that you studied there for that kind of both yeah, like they cuz at CMU, the it’s a four-year program right and the first year. You do both industrial design and communication design, and then you decide sophomore year, and so it was like a little bit of both and I just was like this is amazing yeah and it clicked now we’re at the drinking part of the show.

This is sober. This is going to be the best jack. What are we? What are we drinking? Yes tonight I’ve got the candle and pitch for you, so we’re going to start out with our ghost whiskey, two ounces. We keep this one very spirit forward in life. Point five of our cedar cordial house-made, one dropper of our allspice tincture quarter, ounce of our cherry and kaffir lime, shrub and wasn’t of our Regan’s orange bitters and we’ll find strain that into our glass here the espuma and then we’re going to add a few allspice Berries and a little cedar, frog yeah, but cherry kaffir lime shrub, is a part of your base here, served in a lantern, so to speak, that’s the candle part for sure.

Thank you. Thank you all right. Oh it has a straw. You ready! No! I am yeah pick that part up. Oh cuz, it’s in there all right, favorite way to say cheers. You got 100, oh you’re, great, all right! Oh bah! Here we go! Oh wow! That’s really good! If you were to write a blog post about this drink like how would you do it like, where would you start it’d, probably be a recipe post? There’s always the glamour shot recipe pose yes and recipes perform very well in Pinterest.

First, you tell me: what’s the construct of a recipe post like how’d, you do like how it’s actually yeah like one of the parts and how they go together, because there’s the glamour shot, okay, which encourages you to click. Okay, there’s an introductory paragraph and that’s usually where we pack the SEO keywords and then usually I like to do like four to five images: they’re all they’re, actually, all glamour shot that one you know and sometimes I’ll do the ingredient shot like if the ingredients are Especially pretty yeah I’ll, just like do like a really messy shot on like a piece of marble.

You know like: where does the recipe show up halfway down the post uh-huh? We need to make sure they spend the time on the site. Yeah, you know maybe it’ll be a few other like links to other things as a consumer. Maybe they’ll subscribe to my email newsletter while they’re there does it pop up on the screen. I think go back only like every like fifth visit or something like that’s very kind of you, we’re subtle, yeah.

I should’ve brought UX for my chickens. Oh wait! You have chickens, oh yeah, oh wait! How many chickens? Do you have five? You have five chickens. I have five: we’ve had a few um. You had more than five House Rules he’s lately. We should pour one out, but you know you have lots and lots and lots of eggs. Well, it depends like oh, my god, okay yeah, so well, and some of the chickens don’t lay because they’re duds, like Nancy Kerrigan, is just like nope we’re not going to do it.

You have a chicken there, Nancy Kerrigan, well, they’re, fancy chickens, so there’s named after figure, skaters, okay, so the tiniest one that just died was Tonya, Harding, Nancy Kerrigan. I call her my like emotional support chicken because she lets me hold her like a baby and like she follows me around she’s like a big fluffy white chicken and then there’s Dorothy Hamill. She like rules the roost, it’s her world, we’re just living in it.

Michelle Kwan, she has this like weird raspy voice, where she sounds like she’s had like a pack of day a habit for like years. It’s really weird. She lays blue eggs she’s like she’s, like a beard like the Kathleen Turner um Chris Yamaguchi she’s. Am I allowed to kurtis she’s? She really is she hisses at me: she’s like she hates me yeah, but, and she eats everything like she won’t let any of the others eat and then there’s Katarina vet, who is like kind of the lowest on the totem pole and she gets picked on a Lot yeah, but she’s like she lays eggs the most consistently.

The the the the big question for me here is: did you name them after you saw their personalities? Yes, oh it’s even better yeah great yeah, that’s the figure! Skaters see totally well, I don’t Kerrigan and I’m like Nancy. Can we be friends yeah, but no, it didn’t work out now: yeah yeah cuz. You named the chicken yeah after a problem, but the prettiest chicken yeah yeah. I love that we’re no longer talking about like the Jojo testicle.

I mean this, oh my word. Well, I mean you have to put that together: yeah yeah, yeah, yeah cuz. I do like hashtag chicken TV on Instagram stories and people like just send me their own chicken TVs. This is so great. You have chickens and you made underwear so getting to where you’re at now, with Jojo tastic influencer lifestyle. Blogger tell me a little bit more. So what I’m curious about, obviously, because of the show it’s on the way to that, but did you have like what were that? What were the missteps? What were the mistakes? What were the things you had to learn where you’re like? Oh, my god, I totally screwed that up.

Why, like what could I have done differently? I learned that I’m not great at like working for other people, I’m really good at working for myself. You know so it’s this constant thing of like I have this vision and I like desperately want to share it and like be part of these team to help with this vision, your vision, right and just not really being able like within myself to like communicate it Or to feel like, I am part of the team, like any of those reasons you know, and so I left Nordstrom and went to anthropology, because I they put me in this like super technical role, where it was just like emails, emails, email at Nordstrom’s yeah.

It felt like I was hitting my head against the wall, and so when I went to anthro it was again like I’m drawing all day. This is heaven like amazing, but my personal life was a freaking train wreck. Oh, I had moved to Philadelphia. Yeah. I’ve never been to Philly, except for, like the job interview yeah, I get off the plane and it’s like 90 degrees, a hundred percent humidity yeah, there’s like a drunk man yelling in the airport.

I have my cat in a carrier and like two of those like really big, like expedition like body bags of my personal belongings, yeah, and I’m like what have I done. Yeah yeah. We have made a terrible mistake. It was not my place, it didn’t work for me like I just I had like really a living situation like I had a roommate pull a knife on me. What like, I was connected with some friends of a friend, and she just wasn’t like why why to take out the recycling I took up the trash and I forgot to take out the recycling, because I got distracted no seriously.

No, she like woke me up at 3 o’clock in the morning when she came home from the bar and was like hella aggressive, and so I was like I’m done and there was like a week span where the cat – and I always with the cat, always we Slept in my Volkswagen Golf yeah outside of my office, not many people know this. That’s a speck actually you’re going into anthro anthropology, after sleeping in a golf with a cat, and nobody knew I’m like nobody knew yeah.

Nobody knew yeah, and I just was so supremely unhappy. It was like it was just really bad and it felt it honestly felt like it was like the deep dark period of my life, like I still think of it as like. This is the deep dark space. We will never go back here. Yes around that time. I actually got a huge contract for the blog and it was a contract that was more than my yearly salary. So you were all right, so you were blah.

I was blogging while you were there yeah and what did you? So? What did you start blogging about? Was it about really this weird thing that I fell into when I was the climbing bum like living off unemployment yeah, I emailed joy, Cho of oh joy, calm who’s, like the og, blogger, yeah, and I was like I love what you’re doing and I’d love to Be a part of it and she’s like okay, and so I wrote for her for three years, something like that on her site and just learned everything about blogging from her yeah and she invited me to Pinterest early.

So she somehow got on Pinterest really early. I like think as like a consultant something like that. Yeah and she invited me. So I have this like corny joke which, like I’m not the first person on Pinterest and the second interesting, was growing or and growing all right right and suddenly. I have 3.8 million followers suddenly, and I was just like look: what’s it? What’s the? What was the drive like they? What’s the most things that people were following, was it designed into fashion? Yes, because for my day job I read to runway a lot yeah, and so I would pin runway looks that I could then like get inspired and translate into a pillow yeah.

So it was like I was always pinning fashion, and so then I became a fashion. Influencer, it’s a lot of pressure, so you start you end up with your own blog all the way and eventually so was it easy at the beginning to to monetize your blog, oh right, yeah. So – and this is super rare yeah. I had my first sponsored post within three months of launching oh wow. What was it was just like a gift guide for a company that does like a bunch of super gifty things like really weird gift ideas, and I think it was like for $ 300, and I was like we’re rich, that’s amazing, yeah, and so from there just Kind of, and then I’m in this period like the past couple years of diversifying yeah so that you know it’s like in summer blogging slower, there’s fewer sponsorships yeah.

Let’s have something else yeah you know so I like to have a lot of things can’t sit. Still. I actually am thinking of taking like a sabbatical type situation, and I don’t know what that looks. Like hashtag ban life right, I was like a social media like personality like what does that look like yeah, because it can be depleting to be like posting every day and feel this need to like constantly be sharing, and there is definitely like.

There’s the Jojo tastic Johanna and then there’s Johanna Johanna and it’s like not everybody knows that I’m, like sleeping in my truck in Montana yeah. You know, but that’s what fuels me, and so some of what I’ve been doing is pulling those things together a little bit more yeah, so that if I take a sabbatical in the van or the sailboat or whatever, whatever it feels more natural yeah. I’r also just thinking of ways that, like, like I miss making things yeah.

You know like I used to draw painting yeah and I don’t know if you know, but I use my hands a lot when I talk, so it’s really misusing my hands. So it’s like. I want to like: is it ceramics? Am I painting again like something like that? Even it’s just personal yeah, I missed that yeah there’s a when it comes to social media or personalities. Influencers things like that we were. The idea of authenticity is, I know, where’s the like earner.

I know it totally. It’s like. I want to see authentic right yeah, like here’s me in the loo right like, but nobody, I think in general that there’s a not only a tolerance, but people want to see people recharge. They want to see them be human. They want to see that but like through all of my trips to like the hospital and everything like my followers have always been there like. Essentially it’s like a cheering section, yeah, it’s incredible yeah.

You know because it’s like I can have a day and they’re, just like you’re amazing, and these people have really become a part of my life or it’s like I, I really, if I could. I would just like thank them every day, because I I couldn’t do this without them, like I’m freaking, lucky yeah, you know well uh Opa, Opa Opa. Let’s do it one more time, thanks for being on having me, this is wonderful! All right, Oh bah! Well, that’s a wrap thanks Joanna for being on the show.

If you liked what you saw and you did what we’re doing here then subscribe or hit like button, or I think, there’s a bell somewhere that you can ring on the page. Do that and if you have mistake whatever it is, then go to epic calm, you


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Starting a business with $500 | EP 1: Shopify, Permits, Domain, Instagram

I was going to do it on a $ 500 budget. I was really inspired to do this to help that college girl. That was me in 2015, accomplish her goals and have a little bit more guidance. I’Ve really enjoyed building different ecommerce brands and having a few successful ones of my own. So here on YouTube, I wanted to challenge myself and not only start a business, but only have a 500 learn budget and throughout all the stories that I’ve had I’ve, never done this on a $ 500 budget.

I wanted to challenge myself and hopefully inspire anybody who is wandering or wishing or thinking or doubting that they can do it too. So welcome to my series – and I hope you enjoy it – what’s up y’all and welcome back to my blog so limited it is nice dimension. So today is the day that I am finally dropping this series that I’ve been working on for so long. I’Ve had an idea about this for the longest time I’ve been working on it for the longest time and I am just ready to drop it.

I started a challenge inspired by you guys and inspired by myself to start a business with a $ 500 budget. Now, when I first started my business, I definitely didn’t have $ 100 budget, and I was also inspired because I’m starting to new businesses and those are definitely not on the 500 large budget. But this is basically going to be a boring article about the trademarks, the licensing domains. Things like that, so let’s go ahead and just get right into the article.

Okay, so starting off with one of the most important things is actually getting a seller’s permit. Now and before I get started, let me just go ahead and put a little disclaimer, because I’m not a professional. These are the things that I did. I know how to do to the best of my legal ability, so if you guys are not in California or you guys are in California – and you guys are taking my don’t, this isn’t an advice article.

This is how I did it article. So just take everything that I say with you know a little grain of salt and do your own research, but first things first for me is getting a seller’s permit so that I can actually buy merchandise to sell how you get a seller’s permit is going to See the TSA see a GOP now this is where you get a seller’s permit in California and then from there you’re going to go to permits and licenses and then from there you’re going to click register online and then under the register, tab you’re going to click New and then you’re going to click, business activity or location, and then it’s going to ask you to sign into an account or to create an account.

I already have an account, so I’m just going to basically go off of the way that I did it because I already have one and then it’s basically going to ask what you’re selling, because there’s different permits and licenses when you want to go into selling things. Like Alcohol, Tobacco, certain electronics and things like that, but I’m going to someone close up. It’S going to be pretty simple for me and then it’s also going to ask what kind of entities have whether that’s a sole prop escort a c-corp, an LLC.

When I started out, I started out as an individual. It’S also going to ask you for your social security number, your ID, your visa, your military ID or your passport, and then your base is going to fill out the rest of your information. I can’t tell you guys how to fill out the information, because I don’t know what businesses you guys are starting, but as far as clothing, it’s pretty simple, pretty easy and I got my sellers form it instantly.

Next thing: that’s super important is getting a website. I personally love love, love, love, love and probably will always love Shopify. Their back-end is amazing. Their ecomp support is amazing that apps that they have is amazing. The templates are amazing, it’s super easy to use and you can really get a back in look at the analytics of people who are buying your products where they’re coming from.

In my experience I have tried Wix, I tried with a long haul along a long time ago, like in 2013-2014. I know they personally have up there back in, but for me personally, I’m good and safely shopify and that’s what I’m rocking with now. Another good thing about Shopify is: they do have a 14-day free trial where you can basically try out the website, see if you like it, you can design it and see if it’s something that works for you.

After that, then they do go into different plans. I believe the plans start at $ 29.99 $ 79.99 and then 299 dollars it all kind of just depends on what you’re actually needing for your website. I personally started out with the $ 29.99 dollar plan, and it’s worked for me. Another thing that you’re going to need is a domain. Now, a lot of these websites, where you can host in and have your website on their platform, will allow you to have a domain for free.

But it’s going to say my Shopify dot-com or got my Wix calm and one of the things that was really important to me when I was starting. My business is the integrity and the overall look and feel of the brand, even if you’re, just starting out girl. You got to act like you got everything in line and in order, so one of the things that I chose to invest in was buying a domain, especially because I knew this was going to be a long time brand.

It’S something I invest in my time. My energy, my money into so I had no problem buying the domain now Shopify now offers you to get a domain through them, which is only $ 14 a year. But since we are on a budget – and it’s really really tight – I’m going to go check on GoDaddy GoDaddy is actually where I’ve pretty much got every single one of my domains that I’ve had throughout my off all of my job shipping companies and my econ companies.

I also like GoDaddy, because they also allow you to have an email with your domain at the end so like, for example, info at the find guru com. It just adds that professionalism to your business and the integrity of your brand, in my opinion. So if you go to GoDaddy, not only can you search to see if the domain is available, it will also give you other domains that you can possibly choose from if your domain is not available.

So the domain that I’m looking for is available and it’s only a but there’s this little thing called privacy. Now one of the crazy scary things about being a small business startup owner is that because you have a business, everything that you do in your business is public record. So you want to be very careful because if you’re, just starting out and you’re using your home address, all of that information is public records.

So if you put your address as the address, then it goes up online and anybody can basically find your address. So, even though it ends up being more than it is on Shopify, I am going to buy this privacy just to make sure that my information is protected. Now, at this point in my career and in this point in business, I do have virtual offices that you guys can get from. I pull stool or peel boxes, but just because I am starting out – and I know that a lot of other people are starting out and they might not have a virtual office or appeal box, I’m going to pay that extra fee to have my privacy protected, which Actually brings us to twenty two dollars and sixteen cents for our budget.

So that’s the first thing that we budgeted in the next thing. That’S super important is a trademark. Now, trademarks are pricey, so it’s not like we’re going to actually file for a trademark, but we want to see if the company that we are trying to start it’s already trademarked, because you wouldn’t want to be that person who spends all his time and effort branding And getting everything started, run the business open up shop and then you start booming and you start going and then you find out knock-knock-knock this.

This name is already trademarked. You guys basically need to stop doing business under this name. So before you get started, go ahead and look up that trademark to see if you can conduct business under that name, the easiest way to look up a trademark is going to uspto.Gov. Then you’re going to go ahead and click trademark, then, from there you’re going to search for the trademark through the database and the way I always do it is.

I just do like a basic word search so that anything with that name could basically come up and then from there you’re going to type in the name just to see. If anybody has it and then if they don’t have it, then you can go ahead and start using it. If they do have it, you want, may want to reconsider, choosing a different name. Another thing, too, is you can see if the trademarks are active or active, and in that case you could kind of like consult with a leader for legal professional to see what you want to do moving on in that direction, but my biggest thing for me personally In choosing these brands, I personally always wanted to check before hand, even if I couldn’t afford a trademark at that time, because I wouldn’t want to be that person like I said who starts a brand, doesn’t look up the trademark, it ends up booming and then somebody Comes knocking on my door talking about that.

That’S their company and I can’t use it now. Another good thing with trademarks is there’s different classes or trademarks. So if you opened up a company called rosewater IV and it’s under the class of clothing, if somebody chooses to open up rosewater IV under like spas or services, then in that case, because it’s under two different classes, there is a chance that your trademark would get Approved once again not something that you would have to consult with a legal professional, but I’m just giving you a little bit of game on that.

So just do that before you get started. The next thing that you want to do, which is basically going to be the bread and butter of this business, is open up an Instagram account and a Facebook account. So the number one thing that’s most important is actually Facebook and not Instagram, because Facebook actually has all the back in analytics. That’S going to make your company in the future thrive so to make a Facebook account is super easy, I’m pretty sure you guys already know how to do that, and you don’t have a Facebook account.

You need to make one, because you can’t make a page business account unless you do it through a personal account. So first make a Facebook account, then you’re going to want to click in the corner and click create and then you’re going to click page and then you’re going to choose in this case I’m choosing a business after that. It’S going to ask you to basically put the store name and also the type of business, and then it’s also going to ask you to upload a photo and also upload a cover photo.

So next you’re going to want to connect your Facebook to your Instagram. So to connect to Ivy you’re going to go to settings and then from settings you’re going to go to account and then from account you’re going to go to business account and then you’re going to connect it to Facebook. Most of the time, if you have within the apps and it kind of automatically connects, but I’m going to just put a screen recording, so the you guys can see exactly what I did.

The reason why Facebook is actually more important in this case. That Instagram is because there’s something golden called the Facebook pixel. Now the Facebook pixel basically tracks every single person that goes to your site and is able to tell you their buying behavior certain demographics things that they’re liking things that they’re clicking things that they’re adding to their car things that they’ve gone all the way to checkout And then they stop in the abandon their check out things that get the most clicks.

Things like at the most hovers. It’S basically going to tell you everything and then in this case a lot of people don’t like this. But I know all of us have been on a website and we’re trying to buy this dress or trying to buy these shoes and then the next day we’re on Instagram. And then we see an ad for that exact item. That’S basically because of the Facebook pixel. So the Facebook pixel allows you once you have the budget and you’re a little bit more knowledgeable to target Facebook ads to people who have already clicked on your items.

So this Facebook pixel is important. So, to get this Facebook pixel, you are going to go to the business manager and then from the business manager, you’re going to go to the top of the three lines and then go to pixel. Then you’re going to create a pixel, because you don’t have one. This is a new Facebook account a new business account and then from there you’re going to create a pixel, and it’s going to take you through everything step by step.

Facebook is super easy to follow because they give you pictures and and then from there you’re going to go to Shopify and the Preferences and you’re going to add your pixel in there, and I will show you that in a later article another thing that is beneficial When you’re starting a business is to get an AI in number, which is basically a replacement for your social security number, so you’re not using that for everything.

That basically concludes today’s article. Those are the basics that I needed to start my business legal professional manner. Once again, this is not advice and since basically just what I did to conduct my business and start my business up, if you guys have any questions, please consult a legal professional, I’m not a legal professional. So I’m not going to be able to answer your questions. Also something that I don’t say that I need to start saying is: please you guys, like this article and don’t forget to subscribe to my blog.

This is article 1 of the series, don’t forget to check out article 2 or stay tuned to article 2. If you’re reading this in lifetime, thank you guys so much for reading my article and I will see you in the next upload Bisou

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