Online Marketing

How I Design my Shopify Website for FREE| EP 4 Starting a business with $500

So let’s go ahead and get right into this article, so if you guys are new to my blog or new to the series, I want to challenge myself and start a alias business, so that basically means I did not use my face.

I did not use my followers. I did not use my likeness to create a business and I created the business on a five hundred dollar budget. So with that being said, I had to basically create this website for, under thirty to forty dollars, using free apps from Shopify, using the templates on Shopify, using the photos that I got from the vendor. So let’s go ahead and get into choosing a theme. So when you log into your Shopify you’re, going to go click on online store when you click on online store, you’re going to then choose your theme.

Shopify already has a default theme that you can choose from. But if you go to the theme store, there’s there’s a whole bunch of themes that you can choose from. Some of them are paid and some of them are free. There are themes with a lot more features, but because this is on a $ 500 budget, lien got the brush for that. So I’m going to go ahead and search through the free themes. There are about eight free themes that you can choose from and when you’re first starting out the free themes are more than enough and they actually have a lot of cool features.

Even for me, in the past, when I had profitable drop shipping companies or EECOM companies, I still stuck to free themes because they gave me exactly what I needed and the good thing about. Choosing from any one of these eight themes is, they do have color presets. So you can go on one theme like Brooklyn or minimal, and you can see that they have multiple color presets for each theme. So if you’re, the type of person who isn’t really tech savvy or you don’t have the time or energy to go ahead and change the font in the color format, you can go ahead and choose a color theme.

That’s going to be great for you or you can browse through all the other themes that you like. Choose the template that you like and then go in in the backend and change the colors, which I will show you later in the article and what I’ve learned through my analytics in Shopify is that 80 percent, or more of my customers actually view my site from A mobile view, because I do a lot of social media marketing.

So it’s really important that when I’m looking through the demos, I’m looking at them in mobile view, so that I can see exactly what my customer is seeing. It’s also good to keep in mind that whatever photos or whatever content, you’re thinking about putting on your website, you look at it through mobile view to make sure that it size correctly. So the theme that I’m going to go with is a Brooklyn.

I really like this theme, because I really like the way that the photos are laid out so after I’ve chosen a theme. I really like to go in depth in looking at the demo, so I’m going to go to the product pages to see exactly how the products look. I really like the way the photos are laid out. I like the way the different sizes and variants are laid out. I even let the bottom. This brand is going to be more of a colorful girly brand, something that I I’m going to do basically the opposite of what I would do from my personal brand.

Just to explore my creativity and just to do something different, so I do really like the bright colors that this theme already has integrated into the site. The font is something that I could change, but I could actually change that in the backend. This is probably the most complete template where I really have to make minimal changes. After I put in my content – and as I mentioned when you are finalizing a template, you always want to look at it in mobile view as well, because 80 % or more of your customers, depending on your demographic, are probably going to be looking for a mobile View so now that I’ve chosen a theme next, I’m going to start and start adding content to the page.

If you guys are following along in the series, you know that in article 2, when I actually shop in the store, I spoke to the manufacturer and I asked them if they could send me content to use for my website and they approved it. So all of these pictures that I’m getting of the models are actually coming from the manufacturer at zero cost, and you happen to have pictures of models. We do have pictures on the models and are we allowed to use that for the store? Yes, you are.

Okay. Is it possible if we can see the boat sure, so I did not spend money on models. I did not spend money on any type of photographer a makeup artist. I here a hair, stylist or anything like that, so that is a complete free cost. So the first thing that I’m going to do is add a cover photo. This cover photo is something that I made in a quick and easy free way. I’r actually going to show you guys in depth all of the marketing Flyers, some of the stuff that I use to curate a fee.

Some of the stuff that I use to make the website, I’m going to show you all of those in article Stix. So stay tuned for that and subscribe so that you get notified when I upload that article I like to make anywhere from four to six slides so that I can alternate them on my website and the cool thing about this is each slide can have its own Text and its own link, so what you do is when you choose the photo and you add the photo in you can go down and you can actually put a text over it.

So if you want to put a clue or you want to put sex or t-shirts or things like that, you can put that and then this link tab allows whatever link that you put whether it’s a product, page, a collection, page, an information page. Whatever page you choose or a specific product that you choose it, when a customer clicks the link on this slide, it will take them directly to that page and if you are part of that percentage, that does not like the color of the theme.

But you like the format of it, you can always change the colors of the buttons Shopify’s template makes it quick and easy to just add things in the place and in the sections. So on the side here are the different sections that are in this template. So you can move the sections up say you want the slideshow to be lower or you want the content to be higher or you want a collection to be featured, or things like that.

You can also delete the sections. If you don’t have enough content to fill it or if you want more of a minimal page, the theme comes with preset sections, but you can delete them if you don’t want them when I started any type of new business or any new venture. For me, the biggest thing is staying in the mindset of obtaining that goal and being successful. So I always find it really helpful when I listen to different people who were or are on the same path or journey that I am in that endeavor.

The audio book that I’ve been listening to recently is a ready fire aim, which is all about outsourcing and getting a team so that you can actually grow and expand your brand telling you to fire yourself and make yourself free of the things that are making you A slave to the small things, basically taking your time and energy away from marketing your company or growing your brand to get more revenue in the end, and this article is in partnership with audible.

You can start listening with a 30-day audible trial, choose one audiobook and two audible originals for free by going to http://www.Redcross.Org, or you can showcase all of your pink items as one or your purple items as one or your shorts or your shirts, or whatever collection or Bundle that you want to create, but in order to create a collection, you need to go ahead and go out of the online store and you need to go into the products tab after you go to the product tabs you’re going to collect collection.

After you, click collection, you’re, going to have to name the collection and then choose a cover photo for the collection. The cover photo basically serves as when you have a lot of different collections. You can put a tab on the menu that says collections and it’ll show all the collections. So some people like to short search through websites that have 200 or 500 items and they like to search through all of the shirts or maybe they want to search through all of the winter collection or all of the new items or maybe all of the pink Things or purple things or or even some sites have collections where you can search through vacation, wear or formal, wear, or things like that, so the cover photo basically is just kind of a preview of what that collection has and a way to keep everything organized.

Yes, this is a small business. We don’t have. A lot of products is a $ 500 budget, but I like to organize my new website, just as I would organize my brand that I’ve had for two years. That is much more lucrative, the more organized that I was in the only translated to better communication with me and my staff, as well as a more organized back in on Shopify. For my customers to search through and to add products to your collections, you can either do it manually or when you’re, adding the product into the store, and you have the collection already made.

You can integrate the product when you’re putting all the product information into a specific collection. This is a way that you can display your items on your homepage in an organized way to show specific collections. The next thing that I really like to get into is the font Shopify recently or I don’t know over the years. Shopify has added so many different fonts that you can choose from, and I personally think font is a big deal because I feel like it’s a big part of branding.

You can also choose how big the font is, what color the font is, and you can change the header font from the body font to the link font and things like that, and when I edit my site, I really like to go through every single tab. Every single page and see how I can improve every page and make sure that it’s branded and because this brand is really cute and really girly and really colorful. I can just go on google and search for some images to insert on certain pages so for the checkout page or the cart page.

I thought this pink cloud look would be cute. You can also add your logo to the checkout page and I’m going to go ahead and show you guys exactly how I did the logo for free in article 6 as well, when I was first starting out and I didn’t have the resources or the money to Outsource for me, a big part of my branding was using my free resources as tools to develop my brand. The attention to detail on a start-up brand is so big, so I really like to take advantage of every little aspect of me being able to integrate my brand into a free template.

So at this point I literally go through the different changes. I might change the font again. I might change the color again. I like to make a whole bunch of changes and then kind of see how it works and go through the different pages and see how everything is related and connected. Make sure that it flows make sure that the colors are great. I feel like using certain pinks and certain purples can look really cheap, so I always kind of opt out for just using black white or gray, depending on the background.

I just go ahead and take my time and look through the website and make the necessary changes. Another thing that is super important is the menu tab. The menu tab can be a place where you add different collections, or you can add some of your legal things like shipping or exchanges, which is something that I’m going to do so in order to change the menu tab and make it more expansive. You just go ahead and click this link here and it’s going to take you to the menu, and this is where I’m going to add the shop, Nell tab and then choose the all collections link.

Then the shipping tag which shows the link to the shipping policy and then the exchange tab, which is going to have a link directly to the exchange policy. After I put all the names on the menu I go ahead and press save and then it will update on my home page. So at this point everything seems like it’s good to go. I played around with the fonts I played around with the colors. The biggest thing here, which was a homerun for me, is getting the high quality content, a photo shoots models, hair, stylists, makeup, artists or even buying a camera.

Yourself is a lot of money. So when you go to your manufacturer and you are buying things wholesale ask to use their stock photos that they have for their models nine times out of ten, they will say yes, so this made this website very cheap and very easy to use the next part Of this article I’m going to go ahead and get into the apps that I use to leverage the Baron get more brand credibility, social proof and things like that.

So now, let’s get into these a free, Shopify, apps, so app number one is product review. This is self-explanatory. Product reviews are great because it allows customers to communicate and give you feedback as well. It also lets you know if the items are running too big, too small, if the colors are true, and things like that, I personally as consumer always like to read product reviews, especially as a woman.

Sometimes things don’t fit the way that they’re supposed to sometimes the colors are often things like that and as a business owner, it allows you to see what your customers are wanting there and eating. If the products are good, you know to keep buying with a specific vendor that the sizing is off. You know to make some changes. The second app that I like to use is the shipping bar by hexam. This is really cool because it’s kind of like a piggy bank method where it says that you’re 20 dollars away from free shipping or ten dollars away for free shipping.

So in this demo you can see that I’ve added a shirt to the cart and then at the top it says your dollars away from free shipping and when you’ve exceeded or hit the 100 dollar mark, it will tell the customer that they have qualify for free Shipping and in this app, you can go ahead and change the rule of the shipping. So I’m going to I’m going to go ahead and change mine to $ 50 and I’m also going to change the overall message as well and customize the colors.

The text and the background and things like that, the next app that I like to use, which is free, is the insta feed app. This shows your Instagram feed on your website, which is really good, because this allows website viewers to see your customers, and it can also lead to getting more followers on your Instagram feeds. If I see different customers different people using the product or service, it just adds a more social proof to me, so I personally always like adding in sofy, because it allows my potential customers to see how my existing customers are using the products.

What it looks like in different lighting without being in the studio, how they’re using the product, how they’re using the service – and it also gives their feedback the next and the very last app that I like to use, is privy, which is an email marketing app. And I’m sure you’ve seen some of these features that this that this app actually has on some of the websites that you’ve shops. So if you ever tried to exit out of a site and then you get a pop-up like hey, don’t leave here’s tip percent off on your next order or if you are going to leave and you see a wheel pop up and you spin the wheel for A percentage off or things like that by putting your email in this app is probably pretty so things like this basically allow you to capture the email which then allows you to do email marketing.

Sometimes these things ask for the customers phone number and it allows you to text the customer offers as well and if their cookies are torrent, turned on and they’re logged into their email or their Facebook or their Instagram. It allows you to then at some point in time have direct facebook ads re target, the audience that have already gone on your site, and that is for a different article with all that being said.

That concludes today’s article. I hope you guys enjoyed it. I did all of this under $ 30 in one month, because my Shopify subscription is $ 29 and all of these apps are free, with the features that I am currently using and don’t forget, if you guys, are interested, if you guys get a 30-day audible child And choose one audiobook and two audible virginals for free when you go ahead and go to http://www.Hsn guru: 500 500, if you guys have any questions, go ahead and put them down in the comments below this is a 11 article series so go ahead and subscribe.

If you are liking the series so that you can be notified when the next article is posted, thank you guys so much for reading and I will see you in the next upload Bisou


Online Marketing

Starting a business with $500 | EP 1: Shopify, Permits, Domain, Instagram

I was going to do it on a $ 500 budget. I was really inspired to do this to help that college girl. That was me in 2015, accomplish her goals and have a little bit more guidance. I’Ve really enjoyed building different ecommerce brands and having a few successful ones of my own. So here on YouTube, I wanted to challenge myself and not only start a business, but only have a 500 learn budget and throughout all the stories that I’ve had I’ve, never done this on a $ 500 budget.

I wanted to challenge myself and hopefully inspire anybody who is wandering or wishing or thinking or doubting that they can do it too. So welcome to my series – and I hope you enjoy it – what’s up y’all and welcome back to my blog so limited it is nice dimension. So today is the day that I am finally dropping this series that I’ve been working on for so long. I’Ve had an idea about this for the longest time I’ve been working on it for the longest time and I am just ready to drop it.

I started a challenge inspired by you guys and inspired by myself to start a business with a $ 500 budget. Now, when I first started my business, I definitely didn’t have $ 100 budget, and I was also inspired because I’m starting to new businesses and those are definitely not on the 500 large budget. But this is basically going to be a boring article about the trademarks, the licensing domains. Things like that, so let’s go ahead and just get right into the article.

Okay, so starting off with one of the most important things is actually getting a seller’s permit. Now and before I get started, let me just go ahead and put a little disclaimer, because I’m not a professional. These are the things that I did. I know how to do to the best of my legal ability, so if you guys are not in California or you guys are in California – and you guys are taking my don’t, this isn’t an advice article.

This is how I did it article. So just take everything that I say with you know a little grain of salt and do your own research, but first things first for me is getting a seller’s permit so that I can actually buy merchandise to sell how you get a seller’s permit is going to See the TSA see a GOP now this is where you get a seller’s permit in California and then from there you’re going to go to permits and licenses and then from there you’re going to click register online and then under the register, tab you’re going to click New and then you’re going to click, business activity or location, and then it’s going to ask you to sign into an account or to create an account.

I already have an account, so I’m just going to basically go off of the way that I did it because I already have one and then it’s basically going to ask what you’re selling, because there’s different permits and licenses when you want to go into selling things. Like Alcohol, Tobacco, certain electronics and things like that, but I’m going to someone close up. It’S going to be pretty simple for me and then it’s also going to ask what kind of entities have whether that’s a sole prop escort a c-corp, an LLC.

When I started out, I started out as an individual. It’S also going to ask you for your social security number, your ID, your visa, your military ID or your passport, and then your base is going to fill out the rest of your information. I can’t tell you guys how to fill out the information, because I don’t know what businesses you guys are starting, but as far as clothing, it’s pretty simple, pretty easy and I got my sellers form it instantly.

Next thing: that’s super important is getting a website. I personally love love, love, love, love and probably will always love Shopify. Their back-end is amazing. Their ecomp support is amazing that apps that they have is amazing. The templates are amazing, it’s super easy to use and you can really get a back in look at the analytics of people who are buying your products where they’re coming from.

In my experience I have tried Wix, I tried with a long haul along a long time ago, like in 2013-2014. I know they personally have up there back in, but for me personally, I’m good and safely shopify and that’s what I’m rocking with now. Another good thing about Shopify is: they do have a 14-day free trial where you can basically try out the website, see if you like it, you can design it and see if it’s something that works for you.

After that, then they do go into different plans. I believe the plans start at $ 29.99 $ 79.99 and then 299 dollars it all kind of just depends on what you’re actually needing for your website. I personally started out with the $ 29.99 dollar plan, and it’s worked for me. Another thing that you’re going to need is a domain. Now, a lot of these websites, where you can host in and have your website on their platform, will allow you to have a domain for free.

But it’s going to say my Shopify dot-com or got my Wix calm and one of the things that was really important to me when I was starting. My business is the integrity and the overall look and feel of the brand, even if you’re, just starting out girl. You got to act like you got everything in line and in order, so one of the things that I chose to invest in was buying a domain, especially because I knew this was going to be a long time brand.

It’S something I invest in my time. My energy, my money into so I had no problem buying the domain now Shopify now offers you to get a domain through them, which is only $ 14 a year. But since we are on a budget – and it’s really really tight – I’m going to go check on GoDaddy GoDaddy is actually where I’ve pretty much got every single one of my domains that I’ve had throughout my off all of my job shipping companies and my econ companies.

I also like GoDaddy, because they also allow you to have an email with your domain at the end so like, for example, info at the find guru com. It just adds that professionalism to your business and the integrity of your brand, in my opinion. So if you go to GoDaddy, not only can you search to see if the domain is available, it will also give you other domains that you can possibly choose from if your domain is not available.

So the domain that I’m looking for is available and it’s only a but there’s this little thing called privacy. Now one of the crazy scary things about being a small business startup owner is that because you have a business, everything that you do in your business is public record. So you want to be very careful because if you’re, just starting out and you’re using your home address, all of that information is public records.

So if you put your address as the address, then it goes up online and anybody can basically find your address. So, even though it ends up being more than it is on Shopify, I am going to buy this privacy just to make sure that my information is protected. Now, at this point in my career and in this point in business, I do have virtual offices that you guys can get from. I pull stool or peel boxes, but just because I am starting out – and I know that a lot of other people are starting out and they might not have a virtual office or appeal box, I’m going to pay that extra fee to have my privacy protected, which Actually brings us to twenty two dollars and sixteen cents for our budget.

So that’s the first thing that we budgeted in the next thing. That’S super important is a trademark. Now, trademarks are pricey, so it’s not like we’re going to actually file for a trademark, but we want to see if the company that we are trying to start it’s already trademarked, because you wouldn’t want to be that person who spends all his time and effort branding And getting everything started, run the business open up shop and then you start booming and you start going and then you find out knock-knock-knock this.

This name is already trademarked. You guys basically need to stop doing business under this name. So before you get started, go ahead and look up that trademark to see if you can conduct business under that name, the easiest way to look up a trademark is going to uspto.Gov. Then you’re going to go ahead and click trademark, then, from there you’re going to search for the trademark through the database and the way I always do it is.

I just do like a basic word search so that anything with that name could basically come up and then from there you’re going to type in the name just to see. If anybody has it and then if they don’t have it, then you can go ahead and start using it. If they do have it, you want, may want to reconsider, choosing a different name. Another thing, too, is you can see if the trademarks are active or active, and in that case you could kind of like consult with a leader for legal professional to see what you want to do moving on in that direction, but my biggest thing for me personally In choosing these brands, I personally always wanted to check before hand, even if I couldn’t afford a trademark at that time, because I wouldn’t want to be that person like I said who starts a brand, doesn’t look up the trademark, it ends up booming and then somebody Comes knocking on my door talking about that.

That’S their company and I can’t use it now. Another good thing with trademarks is there’s different classes or trademarks. So if you opened up a company called rosewater IV and it’s under the class of clothing, if somebody chooses to open up rosewater IV under like spas or services, then in that case, because it’s under two different classes, there is a chance that your trademark would get Approved once again not something that you would have to consult with a legal professional, but I’m just giving you a little bit of game on that.

So just do that before you get started. The next thing that you want to do, which is basically going to be the bread and butter of this business, is open up an Instagram account and a Facebook account. So the number one thing that’s most important is actually Facebook and not Instagram, because Facebook actually has all the back in analytics. That’S going to make your company in the future thrive so to make a Facebook account is super easy, I’m pretty sure you guys already know how to do that, and you don’t have a Facebook account.

You need to make one, because you can’t make a page business account unless you do it through a personal account. So first make a Facebook account, then you’re going to want to click in the corner and click create and then you’re going to click page and then you’re going to choose in this case I’m choosing a business after that. It’S going to ask you to basically put the store name and also the type of business, and then it’s also going to ask you to upload a photo and also upload a cover photo.

So next you’re going to want to connect your Facebook to your Instagram. So to connect to Ivy you’re going to go to settings and then from settings you’re going to go to account and then from account you’re going to go to business account and then you’re going to connect it to Facebook. Most of the time, if you have within the apps and it kind of automatically connects, but I’m going to just put a screen recording, so the you guys can see exactly what I did.

The reason why Facebook is actually more important in this case. That Instagram is because there’s something golden called the Facebook pixel. Now the Facebook pixel basically tracks every single person that goes to your site and is able to tell you their buying behavior certain demographics things that they’re liking things that they’re clicking things that they’re adding to their car things that they’ve gone all the way to checkout And then they stop in the abandon their check out things that get the most clicks.

Things like at the most hovers. It’S basically going to tell you everything and then in this case a lot of people don’t like this. But I know all of us have been on a website and we’re trying to buy this dress or trying to buy these shoes and then the next day we’re on Instagram. And then we see an ad for that exact item. That’S basically because of the Facebook pixel. So the Facebook pixel allows you once you have the budget and you’re a little bit more knowledgeable to target Facebook ads to people who have already clicked on your items.

So this Facebook pixel is important. So, to get this Facebook pixel, you are going to go to the business manager and then from the business manager, you’re going to go to the top of the three lines and then go to pixel. Then you’re going to create a pixel, because you don’t have one. This is a new Facebook account a new business account and then from there you’re going to create a pixel, and it’s going to take you through everything step by step.

Facebook is super easy to follow because they give you pictures and and then from there you’re going to go to Shopify and the Preferences and you’re going to add your pixel in there, and I will show you that in a later article another thing that is beneficial When you’re starting a business is to get an AI in number, which is basically a replacement for your social security number, so you’re not using that for everything.

That basically concludes today’s article. Those are the basics that I needed to start my business legal professional manner. Once again, this is not advice and since basically just what I did to conduct my business and start my business up, if you guys have any questions, please consult a legal professional, I’m not a legal professional. So I’m not going to be able to answer your questions. Also something that I don’t say that I need to start saying is: please you guys, like this article and don’t forget to subscribe to my blog.

This is article 1 of the series, don’t forget to check out article 2 or stay tuned to article 2. If you’re reading this in lifetime, thank you guys so much for reading my article and I will see you in the next upload Bisou

Instagram is an excellent platform for awesome images and your business

Don't forget about your website! Check out the cost for some superb website management packages.