Okay. This is heaven like amazing, but my personal life was a freaking trainer. I had a roommate pull a knife on what everybody welcome to the show. As always, this is a show about screwing up making mistakes in the bottom coming back out again and and shinin. So your your mom knows that your tenacious, I I think in general, this is the show about being human, because that’s what we all do like, even though we like to tell people the great things that we’ve done in the world and we’ve made it there and It’s all been perfect, that’s never ever ever the case, that’s what we tried our covering and having to gets on the show and figuring out exactly what they did to be successful tonight.
We will be talking to Joanna Holley, who runs Joe Joe tastic she’s, a fashion blogger designer small space for the she’s, an influencer. I’r really really excited to me. Everybody welcome to the show I am here with Joanna from Jojo Jojo tastic welcome. Thank you for being here thanks for having me oh, this is going to. I can already tell there’s going to be a lot of fun so before we get into like all the fun messed up kind of stuff and everything we like to talk about, tell me a little bit about yourself what you’re doing now and actually just start there.
Yeah, what do you? What are you doing now so now I am a blogger, influencer social media person and I do some prop styling on the side. Okay way back when I was a textile designer for companies like Nordstrom anthropology and a few others like, and I went to school for industrial designs so like I spent a lot of time in the woodshop building, things like yeah, just feeding things through the table saw At 3 o’clock in the morning, I’m like all of that and then went into textiles after school and just kind of loved it and spent all of my day like in an office drawing and photoshopping stuff yeah yeah.
I have so many questions now. This is so good. I so first I’m not even going to remember all of them now so textile design. I have no idea what that is. What is if you’ve ever bought like a shirt with a pattern on it. Okay, chances are a textile designer touch that so either they picked the fabric that the print is printed on yeah or they like designed the weave like. If you have a plaid shirt yeah and it’s it’s a woven yeah that shirt they design that or it’s like.
I did a lot of what’s called fabric manipulation you walk into anthropology and there’s those quilts with like a bunch of like texture and stuff. On that, okay yeah. I did a lot of that so tough fabric and I would like tuck in and pin in yeah all that and then I’d send it to a factory and be like copy. This make this yeah. So that’s textile design wait spell designer is a textile designer and then I did the print design as well.
So that is like the tiny little flowers on like a t-shirt yeah, and I did that for like ladies underwear and pajamas yeah. How would like? Where would you okay, how did you get into that? Like? Did you just see an open position and you’re yeah, or is it like? I saw an open position and the HR person had accidentally put her email address in it, so I emailed her Wow yeah. Why not like? What are you? What’s on your resume to say, hey, I can put little tiny flowers on women’s underwear.
I have been creating artwork for bedding at a catalog company yeah, and so I had like a portfolio of printed duvets, yeah and then candle packaging printed. I seriously it’s so look at everything. Everything that you’re saying makes it sound like you, should be much more pretentious than you are you’re like printed duvets or, like your shape style. The Euro metal is a Euro sure yeah, yeah yeah, but yeah, obviously you’re not like that at all.
It’s I mean it’s underwear, so you did that and then you said prop prop styling props style, that’s like kind of a newer thing: okay, well, a byproduct of blogging, where it’s like. Basically with my blogging, it’s like I’m a one-woman like marketing machine yeah. So it’s like a company or a brand like reaches out to me and they want to do a photo shoot, and so I, like I’ll, shoot the photos. I do the whole concept in write.
The copy edit the photos like everything, yeah, and so that has turned into oh well. We like the way your photos look. Can you make our photos? Look like that. Okay, I got you which is fun. It’s basically it’s making stuff look pretty and then just like walking away and not having to promote it on social media. What, before that, what screw you to this like work, I mean, did you start off by I didn’t like as a kid I was really into ballet and really into like being creative.
I was really lucky because my mom, I I don’t know how she met this guy, but she met a guy whose son had gone to my college, Carnegie Mellon, and he like mentioned this program of industrial design, to her yeah and like communication, design and she’s. Like oh, that could be interesting for me and they do this pre, which program so between your junior and senior year. You go for a summer, know all about it, and I came back for rent and I was like nobody can tell me anything now.
I’r important like I’ve been to college I’ve lived on my own. No was it was an industrial design that you studied there for that kind of both yeah, like they cuz at CMU, the it’s a four-year program right and the first year. You do both industrial design and communication design, and then you decide sophomore year, and so it was like a little bit of both and I just was like this is amazing yeah and it clicked now we’re at the drinking part of the show.
This is sober. This is going to be the best jack. What are we? What are we drinking? Yes tonight I’ve got the candle and pitch for you, so we’re going to start out with our ghost whiskey, two ounces. We keep this one very spirit forward in life. Point five of our cedar cordial house-made, one dropper of our allspice tincture quarter, ounce of our cherry and kaffir lime, shrub and wasn’t of our Regan’s orange bitters and we’ll find strain that into our glass here the espuma and then we’re going to add a few allspice Berries and a little cedar, frog yeah, but cherry kaffir lime shrub, is a part of your base here, served in a lantern, so to speak, that’s the candle part for sure.
Thank you. Thank you all right. Oh it has a straw. You ready! No! I am yeah pick that part up. Oh cuz, it’s in there all right, favorite way to say cheers. You got 100, oh you’re, great, all right! Oh bah! Here we go! Oh wow! That’s really good! If you were to write a blog post about this drink like how would you do it like, where would you start it’d, probably be a recipe post? There’s always the glamour shot recipe pose yes and recipes perform very well in Pinterest.
First, you tell me: what’s the construct of a recipe post like how’d, you do like how it’s actually yeah like one of the parts and how they go together, because there’s the glamour shot, okay, which encourages you to click. Okay, there’s an introductory paragraph and that’s usually where we pack the SEO keywords and then usually I like to do like four to five images: they’re all they’re, actually, all glamour shot that one you know and sometimes I’ll do the ingredient shot like if the ingredients are Especially pretty yeah I’ll, just like do like a really messy shot on like a piece of marble.
You know like: where does the recipe show up halfway down the post uh-huh? We need to make sure they spend the time on the site. Yeah, you know maybe it’ll be a few other like links to other things as a consumer. Maybe they’ll subscribe to my email newsletter while they’re there does it pop up on the screen. I think go back only like every like fifth visit or something like that’s very kind of you, we’re subtle, yeah.
I should’ve brought UX for my chickens. Oh wait! You have chickens, oh yeah, oh wait! How many chickens? Do you have five? You have five chickens. I have five: we’ve had a few um. You had more than five House Rules he’s lately. We should pour one out, but you know you have lots and lots and lots of eggs. Well, it depends like oh, my god, okay yeah, so well, and some of the chickens don’t lay because they’re duds, like Nancy Kerrigan, is just like nope we’re not going to do it.
You have a chicken there, Nancy Kerrigan, well, they’re, fancy chickens, so there’s named after figure, skaters, okay, so the tiniest one that just died was Tonya, Harding, Nancy Kerrigan. I call her my like emotional support chicken because she lets me hold her like a baby and like she follows me around she’s like a big fluffy white chicken and then there’s Dorothy Hamill. She like rules the roost, it’s her world, we’re just living in it.
Michelle Kwan, she has this like weird raspy voice, where she sounds like she’s had like a pack of day a habit for like years. It’s really weird. She lays blue eggs she’s like she’s, like a beard like the Kathleen Turner um Chris Yamaguchi she’s. Am I allowed to kurtis she’s? She really is she hisses at me: she’s like she hates me yeah, but, and she eats everything like she won’t let any of the others eat and then there’s Katarina vet, who is like kind of the lowest on the totem pole and she gets picked on a Lot yeah, but she’s like she lays eggs the most consistently.
The the the the big question for me here is: did you name them after you saw their personalities? Yes, oh it’s even better yeah great yeah, that’s the figure! Skaters see totally well, I don’t Kerrigan and I’m like Nancy. Can we be friends yeah, but no, it didn’t work out now: yeah yeah cuz. You named the chicken yeah after a problem, but the prettiest chicken yeah yeah. I love that we’re no longer talking about like the Jojo testicle.
I mean this, oh my word. Well, I mean you have to put that together: yeah yeah, yeah, yeah cuz. I do like hashtag chicken TV on Instagram stories and people like just send me their own chicken TVs. This is so great. You have chickens and you made underwear so getting to where you’re at now, with Jojo tastic influencer lifestyle. Blogger tell me a little bit more. So what I’m curious about, obviously, because of the show it’s on the way to that, but did you have like what were that? What were the missteps? What were the mistakes? What were the things you had to learn where you’re like? Oh, my god, I totally screwed that up.
Why, like what could I have done differently? I learned that I’m not great at like working for other people, I’m really good at working for myself. You know so it’s this constant thing of like I have this vision and I like desperately want to share it and like be part of these team to help with this vision, your vision, right and just not really being able like within myself to like communicate it Or to feel like, I am part of the team, like any of those reasons you know, and so I left Nordstrom and went to anthropology, because I they put me in this like super technical role, where it was just like emails, emails, email at Nordstrom’s yeah.
It felt like I was hitting my head against the wall, and so when I went to anthro it was again like I’m drawing all day. This is heaven like amazing, but my personal life was a freaking train wreck. Oh, I had moved to Philadelphia. Yeah. I’ve never been to Philly, except for, like the job interview yeah, I get off the plane and it’s like 90 degrees, a hundred percent humidity yeah, there’s like a drunk man yelling in the airport.
I have my cat in a carrier and like two of those like really big, like expedition like body bags of my personal belongings, yeah, and I’m like what have I done. Yeah yeah. We have made a terrible mistake. It was not my place, it didn’t work for me like I just I had like really a living situation like I had a roommate pull a knife on me. What like, I was connected with some friends of a friend, and she just wasn’t like why why to take out the recycling I took up the trash and I forgot to take out the recycling, because I got distracted no seriously.
No, she like woke me up at 3 o’clock in the morning when she came home from the bar and was like hella aggressive, and so I was like I’m done and there was like a week span where the cat – and I always with the cat, always we Slept in my Volkswagen Golf yeah outside of my office, not many people know this. That’s a speck actually you’re going into anthro anthropology, after sleeping in a golf with a cat, and nobody knew I’m like nobody knew yeah.
Nobody knew yeah, and I just was so supremely unhappy. It was like it was just really bad and it felt it honestly felt like it was like the deep dark period of my life, like I still think of it as like. This is the deep dark space. We will never go back here. Yes around that time. I actually got a huge contract for the blog and it was a contract that was more than my yearly salary. So you were all right, so you were blah.
I was blogging while you were there yeah and what did you? So? What did you start blogging about? Was it about really this weird thing that I fell into when I was the climbing bum like living off unemployment yeah, I emailed joy, Cho of oh joy, calm who’s, like the og, blogger, yeah, and I was like I love what you’re doing and I’d love to Be a part of it and she’s like okay, and so I wrote for her for three years, something like that on her site and just learned everything about blogging from her yeah and she invited me to Pinterest early.
So she somehow got on Pinterest really early. I like think as like a consultant something like that. Yeah and she invited me. So I have this like corny joke which, like I’m not the first person on Pinterest and the second interesting, was growing or and growing all right right and suddenly. I have 3.8 million followers suddenly, and I was just like look: what’s it? What’s the? What was the drive like they? What’s the most things that people were following, was it designed into fashion? Yes, because for my day job I read to runway a lot yeah, and so I would pin runway looks that I could then like get inspired and translate into a pillow yeah.
So it was like I was always pinning fashion, and so then I became a fashion. Influencer, it’s a lot of pressure, so you start you end up with your own blog all the way and eventually so was it easy at the beginning to to monetize your blog, oh right, yeah. So – and this is super rare yeah. I had my first sponsored post within three months of launching oh wow. What was it was just like a gift guide for a company that does like a bunch of super gifty things like really weird gift ideas, and I think it was like for $ 300, and I was like we’re rich, that’s amazing, yeah, and so from there just Kind of, and then I’m in this period like the past couple years of diversifying yeah so that you know it’s like in summer blogging slower, there’s fewer sponsorships yeah.
Let’s have something else yeah you know so I like to have a lot of things can’t sit. Still. I actually am thinking of taking like a sabbatical type situation, and I don’t know what that looks. Like hashtag ban life right, I was like a social media like personality like what does that look like yeah, because it can be depleting to be like posting every day and feel this need to like constantly be sharing, and there is definitely like.
There’s the Jojo tastic Johanna and then there’s Johanna Johanna and it’s like not everybody knows that I’m, like sleeping in my truck in Montana yeah. You know, but that’s what fuels me, and so some of what I’ve been doing is pulling those things together a little bit more yeah, so that if I take a sabbatical in the van or the sailboat or whatever, whatever it feels more natural yeah. I’r also just thinking of ways that, like, like I miss making things yeah.
You know like I used to draw painting yeah and I don’t know if you know, but I use my hands a lot when I talk, so it’s really misusing my hands. So it’s like. I want to like: is it ceramics? Am I painting again like something like that? Even it’s just personal yeah, I missed that yeah there’s a when it comes to social media or personalities. Influencers things like that we were. The idea of authenticity is, I know, where’s the like earner.
I know it totally. It’s like. I want to see authentic right yeah, like here’s me in the loo right like, but nobody, I think in general that there’s a not only a tolerance, but people want to see people recharge. They want to see them be human. They want to see that but like through all of my trips to like the hospital and everything like my followers have always been there like. Essentially it’s like a cheering section, yeah, it’s incredible yeah.
You know because it’s like I can have a day and they’re, just like you’re amazing, and these people have really become a part of my life or it’s like I, I really, if I could. I would just like thank them every day, because I I couldn’t do this without them, like I’m freaking, lucky yeah, you know well uh Opa, Opa Opa. Let’s do it one more time, thanks for being on having me, this is wonderful! All right, Oh bah! Well, that’s a wrap thanks Joanna for being on the show.
If you liked what you saw and you did what we’re doing here then subscribe or hit like button, or I think, there’s a bell somewhere that you can ring on the page. Do that and if you have mistake whatever it is, then go to epic calm, you
One is open and both people would know that I was here, that’s basically it I mean. I want people to know, Linda Cady existed and she she made an impact in our society and a community in the world. I’r not afraid to let it let people into my world and as I hope that with my life and my story and my experiences, people can learn, can learn from eat and do better or it was great or do as much as I have done, or even Better, and so I want people to know, basically, I want to leave my dad a footprint in the sand of time.
Now I’m on the blogger on Google now and I’m signed in – and I can see myself over here and if I click here, you can see it offers you diverse variety of tools that you get with your gmail account. I know that you can come in. You can actually sort of sign up and get your gmail account other ways, but all of these are now connected YouTube, Google+, etc.
And if you click here or more, you should find that one of the buttons says blogger and that’s exactly where you want to go. And when you click into blogger and you come into your blogger site, you’re not going to have what I’m going to have here. At the top of the screen, because obviously I’ve got various blogs that I’ve created in the past, so you should really see this completely empty, but what you should see is the button new blog, and that is important.
Now you may sometimes have other windows open as well and again you might. This will be to do with other blogs that you follow, etc and I’ll come back and talk a little bit about that. But hopefully you should see about nickeled new blog at the top of your page and that’s where we’re going to start and we’re going to click on that button in the next article and start straightaway, with our first article and our first blog.
So, let’s click on new blog and basically all you have to do – is give your blog a title. So I’m going to call mine teacher training, articles blog and the address is going to be the actual site address the URL and you don’t want to use gaps in that. So I’m just going to call that teacher training articles log and it’s telling me that’s okay, that that wait, that an address is okay. It might be a bit of a long name for a blog, but for the one for today that will do first.
Fine now choose a template, I’m going to go for simple. Well, we can always update the template, so it really isn’t something you should worry about at the moment. Just choose the simple template and click on create blog, and that is it. Your blog is now ready that simple to create a new blog and all we need to do now is to start add content to that particular block and there it is already so now the blog is ready, and if we roll over here, it says, create new Posts – so I always like this layout, because if you want to create a new post for any of your blog’s, you can just simply click here, and it immediately will go to that blog.
Of course, you’ll only have one blog at the moment. You can create as many blogs as you want. Let’s add our first post by simply clicking on here and if we click on here it opens up the interface for working with blogger and we can more or less start straightaway. Now. You’ve got two views when you’re working with blogger and most of the time you’re just going to want to work in compose mode. There will be times when you want to go into HTML if you’re, for example, going to embed something and we’ll come to that.
But for now all you need to do is to click on in compose mode. Now. One important thing is to always give your blog post a title, and it’s really worth thinking about these titles, because titles are part of the metadata and meta information about each particular blog that you write and so try to give your title something relevant to whatever your Particular topic is because it will help for your blog’s to be indexed on Google, so I’m going to do a blog post, which is going to be using ICT to develop students fluency in speaking so a nice long, clear title.
It clearly explained what this particular blog post is about. It’s a good idea to really think carefully about the layout of your blog post and try to make them all consistent. So let’s say we put a title which is going to be why ICT can help develop speaking. So this isn’t the title of my post, but it’s like the first subtitle and I’m going to then select that and choose from here. I’ve got I’ve a heading subheading, minor heading and that’s a really nice way of working in this.
Of course it’s going to be the heading, and now I’m going to start writing underneath that if I click here, it should just go back again to normal, and I can start to write my post now. It may be that your post is already written and you’re going to just paste it. You know it may be that you’re going to start writing here. So I’m just going to quickly just sort of put a bit of text across the screen.
So one way will be just just to start adding your text onto the screen and write in your article, for example, this particular article is going to be about developing students fluency, and I can just begin to write there now when I then want to add a Subtitle would come down again and then pre-exam’pl. This is a sub title, so it’s not one of the main titles. It’s a subtitle of and again select it on its own line, click on the drop down and then put that as a subheading and then, of course, you would then carry on writing notice.
What happens as soon as you click back down another line. It comes to normal and off you go and then you can start to be adding your next line of or next section of text, etc. So very, very easy for you to almost start immediately to add text to your screen again move down. Let’s say we’re going to have another subtitle. This is a second sub title notice that I write it in first and then I select and choose the formatting that I want to use and again as soon as I click down, it will jump back to normal and allow me again to be right, and it’s Just something I’ve learned over time: that’s really good to think about the organization of your posts and the titling that you’re going to use and then to be really consistent with that titling in in next step.
In all, your blog posts write a lot more to do with this particular post before it’s ready for publishing. But let’s move on and just look at another option, which is to paste in the text from somewhere else. Okay, a couple of tips about cut and paste and you’ll often say that see this when you work with different blogging tools, blogger allows this, and that is that you paste in and take all the formatting out.
Now, I’m just going to quickly go to an article that I’ve got here and I’m. This is a article that I’ve written I’m going to copy that so just going to copy here and then I’m going to come back to my blog and let’s just see what happens if I paste that in and if I paste that in as you can see, It’s kind of formatted itself and it’s sort of gone with the a large format in size. Now, what I’m going to do is just select all that paste and then I’m going to click on this button here, which says, remove formatting.
Take that all out and therefore it now is kind of coming in it – starts to look a little bit similar to the rest of this blog and, of course, what I would now do is select that title and then click again on subheading and suddenly, we’ve now Copied and pasted in some extra content and tidied it up made it look like the rest of the of the of the blog. So that’s a very useful button. That is, that is, when you paste in from word, and you want to make sure that you haven’t got any formatting, because you can really mess up your blog post.
So, let’s imagine that this is our first blog post and we’re happy with it. Is that everything – and the answer is no absolutely vital and you’ll see while a bit later, is to make sure that you label every blog post that you create, and that is going to help people to be able to find your blog posts, find related blog posts And also going to allow them to be able to search for your blog post, not only by the date stamps, but also by the labels that you create so make sure you click on the labels button and add labels.
Now this is the first post. So there are no labels that have been suggested to me, but I’m going to start by it just right in speaking and in a comma and influency and in another comma and I’m going to write communication. So we’re going to just have these three and notice that I am using commas: click on the done button and we’ve now added those three labels to that particular blog post, and that is really really important.
Now we’ve got lots of buttons here on the right-hand side that we can talk about and we will come back and look at later on when it comes to publishing posts. But I do want to look at the some of these buttons here at the top. The first one is published and if you click on that button publish button that particular blog post will be published and available to the world. If you just want to save it, but you don’t want to publish it so that way, you’re going to come back and do some work on it later.
They can click on the Save button. And if you want to preview what it’s actually going to look like we’ll click on this button here, which opens another window and will actually give you a preview of how that blog post is actually going to look on the page. Now. You’ll notice that it’s got something called about me here and this information about me well I’ll, come back to this, because this is really what we call a plug-in or and widget that we’ve got here, and this widget is automatically part of the template.
We can delete it if we don’t want to have that, so we will come back and deal with widgets notice that when you go and preview that you’re actually opening up an additional tab at the top of your page, so you can close that come back. So you can either save or you can publish and you can preview, I’m going to publish this button and when we come back and do some more blog post, we’ll look at some of these other ones.
I just wanted to show you the simplest way to do your very first blog post and really with what I’ve showed you. You could now click on the publish button, which is what we’re going to do and our first blog post has been published and we can now see it in the overview of the teacher training articles blog but looking at the posts, and we can see the first Post has been added and I can see clearly the three labels I’ve use and notice that each of those labels I began with a capital letter to make it all nice and clear and nicely formatted.
So when you publish a blog post, you get taken to this page here. This one make it dead clear where we are. If you click on my blogs, it will bring you back to the list of all the blog’s that you have created. Remember, we’ve seen this page before there is, and if we click here on this particular blog, the one that we’ve just been making together and come back to the posts will bring us back to the the page where our posts and there it is again.
So this is a useful page because, as you produce more and more blog posts, they will all appear here. One last thing about navigation: before we get on to create another blog post, and that is if you click again on my blogs, and you were to look at all your blog posts, you know that you’ve got a menu here, drop down menu. That takes you to all the different important pages and we’ll be dealing with a lot of these pages during the discourse.
Now, if we also clicked here, for example, on teacher training article so we’re going in specifically to that particular blog, then the same list is here on the left hand side. Oh sorry about that! I’r just saying now the same lift is here. It is here on the same from the left hand, side. So, just to keep that in mind my blogs and really that list is just this list here and you can access this list from here or you can click on the blog and it will appear on the left hand side.
So that’s just a little bit about navigation. Two really important things aren’t the posts, and this button always brings you back to your list of blogs. That’s really really important than this button here, it’s very useful because it gives you all the different possibilities for that particular blog and the same for any of the other blogs that you’ve produced depending whether or not what depends on.
Obviously, what rights you’ve got this one here is a blog words been shared with me, for example. Anyway, let’s now move on to adding a second blog post to teacher training articles blog. So I can always add a new blog post by clicking here or by going to the posts and we’ll just do that for now and clicking here and also we’ll add a new post. Now we’re going to give this second post a title and more about fluency and research into typing students.
Okay and again, I’m going to select laps and I’m going to add the heading there and then I’m going to start to write my piece and because I do it like this, it always goes back to normal, which is really useful. Okay and this time, though, what we’re going to do is we’re going to add a picture. So what move here and then come down and this time I’m going to add a picture so we’re going to click on this button here insert image now.
We’ve got lots of different ways that we can insert images. Let’s start with the most obvious one which is going to be choose a file and just grab a file from our own computer. So we’ll do that and just come down to pictures and just add in an image from my computer that clicking here and someone’s of me giving presentations – and let’s just put this one in here, for example – click on that and then obviously way too late uploads and Then click on ADD selected and that picture will be added to the blog.
Now we’re not limited to have the image in the middle. If we click here, there are a few things that we can do just by clicking on the image. First of all, we can shift it to the left or shift it to the right. We can make it smaller or large. You got various sizes or you can always set it to the original size. You can add, caption, etc, etc. So I’m going to shift this image to the left, so I do that and to the left, I’m going to make it smaller.
So I shift on that one. There then I’m going to add a caption Russell presenting in Turkey and there we are. We’ve got our first image uploaded because of weather. That is, I’m just going to click here now and uncensor, so that the cursor moves back again to the right. So we’ve now added an image into our second blog post. Now I want to show you a second way of add an image and for this particular one, what I’m going to do is I’m going to use what they call the unique resource locator each image: that’s on the Internet has its own unique resource locator and what We can do is and we’ll just move the cursor down here and then we’re going to that’s again for some reason.
It’s shifting to the center point, I’m going to put it to the left, I’m going to click on the link button here insert image button. Sorry the insert image button and if I click here I was on upload. If I click here, it shows me all the images in the blog and if I click here it says, write in the unique resource. Locator, every single image on the Internet has a unique resource locator. That is where that image resides and we can actually copy a unique resource.
Locator, the URL from another website from an image on another website, paste it in here, and it will grab that image and reproduce the image on or in our blog now, it’s interesting you’re not actually downloading the image you’re, not taking a physical copy, you’re. Actually, linking and reproducing the image on your website or on your blog through the code, so, for example, if I went to Russell Stannard here and using my Google Chrome in this case, I wrote right-click and click on this.
One here copy image: URL now each browser works slightly differently, come back again, paste in that unique resource, locator and click on ADD selected, and there appears on the screen – and I can even click on that and make it small to make sure that we’ve got the Same size image by doing that as well, so there we’ve seen how we can add an image using the unique resource locator. Of course, it’s vital that we add labels to all our posts, because that will help not only bloggers to find our posts and for users to find our post within blogger, but also simply because of the way that blogger is picked up by Google click on labels And it will first of all show you any previous labels that you’ve used and you can see that I’ve got three here and if I wanted to use any of those I’ll just click on them and that one will be added.
And if I still wanted to add any more myself, for example in this particular case, let’s imagine that we’re going to add the one typing and then I can add that and click on done. Remember when you click on the publish button, the actual post is published. If you click on the Save button, it’s just saved for you to come back and add to a later date, but it’s not published on the Internet, I’m going to publish it so click on that button and of course it brings me back to my posts page.
I can clearly see my labels and I’ve now got two posts included: okay, we’re really moving now. Let’s add another post and we’ll click go straight from here, so we’re on the posts page. That is that we’re on the teacher training, articles, blog and we’ve got a list of our posts, I’m going to add a new post. This is going to be our third post. We’ll give this one the title and again we want to try to make sure developing fluency stories, so it kind of keeping on the same theme of speaking, etc, etc.
How storytelling can help now? What we want to do in this particular one again we’re going to first of all select that text and give it the heading title, because we want to keep this all nice and consistent so that all the blog posts look the same. And what we’re going to do here is, first of all, add in again a little bit of text and then we’ll come and talk a little bit more about text in a second, so just add in a little bit of text on to the screen.
Let’s imagine now that we want to add in a article and obviously Google LinkedIn really well with YouTube, I’m going to click here, and I really like the way that this works now I’m going to grab from from YouTube and I’m going to click on from YouTube And in fact I can just do a search here, so I’m going to put in, for example, Russell Stannard and see if there’s any stuff – and hopefully there might be something on me talking about simple technology tools that we can use in.
There is so I’m going to click on that and that then it gives me a little bit of information, I’m going to click on select, and that is now going to be embedded into my blog and, of course this we can play it back again. Come to the labels, and I may want to use some of the ones I’ve already got speaking, but I’m going to add a new one here as well, which is going to be so click on here and I’m going to just right.
I see two tools. I’r going to route vocaroo because I know that I’m talking about that particular and so now we’ve done another post in this particular post. It isn’t much of a post at the moment and it’s just actually a article that students can access, but you getting the idea of just how easy it is to start to build up your blog and add images, etc, etc. And again, I’m just going to publish that when you publish remember you’re always taken to the post page now we haven’t really viewed this blog yet and that’s what I want to do next is just have a look at the blog and start to think a little Bit about the layout of the blog and how we can kind of make it look a little bit nicer.
Obviously, this is just an sort of introductory set of articles, so really I’m just very quickly touching over all the basics so that you can get up and working with bloggers. If ever you want to view your blog just click here and you can open up the page and actually look at see what the blog looks like and what this particular blog is going to look like is, it will always show the latest blog post and if We scroll down we’ll also see a previous blog post and if we could scroll down even further, we’ll see a previous blog post.
So we’ve got three blog posts up on the screen already and you’ll, see those here, opportunities to leave comments, etc, etc, and we’re going to kind of start to have a look at some of these things. You’ll notice also that we’ve got here, I kind of archive, and this is by default. We didn’t do anything. This seems to just appear. We’ve got this about me. Information and we’ve got this other thing here, which is a blog archive now, by default, your blog posts are always always organized by title and also their date stamped as well, and it shows us that there are three blog posts in the month of October and we Can click and go to any of those particular blog posts by simply click on it, and it will bring that post up onto the screen and if I did the same here now, what about if we wanted to navigate in a different way, for example, what about All those lovely meta tags that we’ve added and what about? If we don’t want this here, what about if we wanted this in a different place, how does all this this work? How have we chosen this particular formatting and that’s what I want to start to look at and now and that’s one of the things I like about blogger is that you can really play around with the design and we can actually do a lot of things again.
I’r just going to emphasize the real basics for this particular course, but I’m going to start to show you how we can do that now. So I’m back on my main blog page here. I’ve got my blog here and I’m going to click on this drop down menu and I’m going to go to something called layout. This is really interesting because we can play around quite a lot with the layout of our blog and you’ll, also notice that there are some things.
For example, the blog is here: we’ve got the header here and you’ve notice on the right-hand side. Here we’ve got an about me gadget and we’ve got another one called blog archive now, the blog archive. I definitely want to keep, because that is where my blog posts are displayed in terms of the titles and on a monthly basis. But I don’t want this one here called about me. It’s added by default when we use the simple blog theme and some things have different gadgets or in different places.
So I just click on edit and I can get rid of that. So I’m going to remove it. I don’t want to have that particular gadget on my page, but a gadget that I do want is one called labels, because we’ve got the meta tags that we’ve been adding the labels that we’ve been adding to each of our blog posts. But we’ve got no way at the moment of allowing the users to click on those labels so that they can access the any related articles.
So I’m going to click on add a gadget. You’ll see, there’s loads of gadgets. We can add and we’ll come back and have a look at a few of these and block stats and search box, but one that we’ve got here I can find it is called. Let’s just have a quick like it’s called labels and I’m going to click on that and I can change the title. If I want to want to put something else, I can organize my labels alphabetically.
I can all can organize them by frequency and I think that’s what they will do, so the more frequent ones will come higher up. We can do a cloud as well, so that also will mean that the more frequently use of a particular meta tag, the more often and a bigger story, the larger it will be displayed. And we can even have a show a number of tags related to or number of times that each tag has been used and I’m going to choose that just to display it.
So I’m going to click on save so we’ve added this new label and we’re going to click on save arrangement just to make that sure that that has been saved and I’m now going to click on view blog. And hopefully we should see now that we’ve got labels and there they are, and I can click, for example, on fluency, and it will show me all three blog posts that related to that label. If I click on vocaroo, it will show me just the one blog post that is related to that label or, if I click on, I see tools, it was show me the one blog post it related to that label etcetera.
Now, obviously, it keeps bringing up the same blog post, because at the moment we’ve only got three blog posts, but that is absolutely crucial and it’s this means now that students can all users can navigate my blog through the labels that I’m creating or work through. The titles of each blog post, which are organized by dates now, let’s look at a little bit more than these gadgets, because these can really build up and make our blog look particularly interesting and really give it a nice look and feel we can add gadgets.
Now, I’m going to add one more gadget to the side, I’m a real fan of adding my gadgets to the side. You can see that you can add gadgets in different places here and you’re just going to have to experiment and work with these gadgets and you’ll see that some of them we will need to add to the top of the page and I’ll come back to that. In a minute, but I’m going to add another gadget which is going to be in this particular case, I’m going to have a gadget which gives me the blog stats shows me how many people have visited my website or my blog.
So I’m going to click on here. It’s going to offer me various options and I’m going to go for this one here, there’s just a very simple format, which is just a number this one. Here’s got like a little graphic along with it as well, but I’m just going to put a little number there total pageviews. It can be the title. I can overwrite that and I’m going to click on save now one of the things that I can do when I click on save and that that’s MMI is that I can now decide well I’m going to have that underneath here I don’t want.
I want my labels first because my labels are to do with actually finding the content. Those are really important and I’m going to add one more label, which is a search engine always worth having a search engine when you’ve got a very small blog like this. It’s very unlikely that really the the searching is going to be of particular interest, but if you want to just click here, you can add a search box and it will link and click on here.
You’ve got various settings that you can use and just showing you some of the possibilities. So you can configure your search box and we’ve now added a search box which allows our users to actually search the blog and again scroll down and click on, save. To actually add that sorry, so now we’ve got four I’m going to click on save arrangements to make sure that’s all been saved, and now we should notice if we go to view blog, that we’ve got a search engine and we’ve got labels.
We’ve got an archive and we’ve even got a total page views and we’ve had eleven page views so far, and that really has been just me, keep going back onto the web and looking so, you can see we’re starting to produce quite an interesting blog. It’s already starting to look a little bit more lively and nicely organized. One thing is, though, at the moment all it is is a blog we’ve got no additional pages, and one of the features of blogger is that we can actually have pages where we have static information.
The blog is the dynamic information, that’s being continually added to the web, to the blog and the bought. Your blog posts are being added to the blog, and you can, of course, search those. But you can have additional information which might be saying about me page or a list of publications that you’ve done. Obviously, it depends if you’re a class, if you’re doing a class blog, it might be a list of your students and it might be the curriculum or timetable of your classes.
It might be a list of files that the students can download, there’s all sorts of things that we could add into pages and that’s what we’re going to start to look at now. Now so far we have been looking at our blog and we’ve got this lovely blog and it’s all sort of growing and coming together and it’s working pretty well. In fact, sorry, I’m showing you the older version. There we’ve done new one now with the search engine hands the stats, but we haven’t got any pages and, as I said, we can add pages chat box.
So let’s look at how we do that and there’s a couple of things about this. So, first we’re going to come back to our blogs and we’re going to do what I always do, which is use this drop-down menu here. So I’m looking at the teacher training articles blog I’m going to click here and I’m going to come down to pages and we can add as many paid there might be a limit actually, but we can add create pages for our blog.
So I’m going to click on new page, ok, so going to add a new page and this new page, I’m going to call it about me because remember I took away the about me gadget on the side and rather do a kind of about me page. Okay, now just to save time, I’m going to quickly copy and paste some text from my own blog and just paste that in so here I am on my own blog I’m going to copy this text here, okay and then I’m going to copy that now.
One thing to remember is to paste that in using this remove formatting. Don’t forget that, because here I’m, for example, copying something that she’s in HTML. So I’m going to click on that and the first thing I’m going to do is select all of that and choose remove formatting and it kind of comes down to the right size. Remember to now select that and give it the heading title. So this is now the about mean, it’s probably likely that you would add a picture or some article or something like that, and I’m going to publish that.
So we’ve now added page and it’s got a title and it’s got some information. We’re not going to do anything about this, we’ll come back and look at this at a later stage anyway, but we’re going to just publish that – and hopefully now we have got an extra page on our blog. Let’s just have a look at our blog and see if that’s worked and click on the block to open the blog up. Remember, we’ve just produced an extra page and there is nothing there and that’s what I was expecting, because, even though we have produced a new page, we haven’t actually produced here what we call a kind of menu system where the pages will be viewed, because that is Actually, a gadget if we want to have our pages, for example here or our pages listed here, we can have our pages listed in all sorts of places.
Obviously, the most obvious place just like in a website so having them at the top. We now need to add the menu gadget or pages gadget to allow us to access those pages and that’s what I’m going to do in the next article. Now, I’m going to point something out to you when you’re working with blogger – and you can, if we just if you notice here you can actually from here edit these gadgets – you don’t really have to do what I’m doing, which is always go back to this page.
Here, let’s just um just publish this a minute and it’s telling me there’s an error because I haven’t got any pages added yet paper, the actual page menu, as I’ve said, if I just click back here and come down to the layout, what we can do now And we’re going to do this at the top here. Is that we’re going to add a gadget and the gadget that we’re going to add is one that says let’s. I think it should be here.
Pages display a list of standalone pages on your blog and I’m going to click on that, and it’s going to ask me how I want it to look so I’m going to have the home one and I’m going to have the about me. So home will be my blogging about me. Is this new one that I’ve added? I can do a bit of formatting in terms of design, etc. I’r just going to save that for now. Okay, so that’s the name of that that notice, where that is now save that arrangement and see what happens now when we come back to the blog, if we now view the blog magically, we now have two buttons at the top.
One takes me to a blog, and one takes me to a page called about me and that really now is starting to look like a website almost or a blog and a website. And of course we can produce as many pages as we want. So you make pages, but you also need to add the pages gadget to allow access to them. But what you’re basically doing here is adding up a menu system. Now, let’s look what happens when we add an additional page just to make that deadlier.
So, let’s imagine going to have another page when we go to the pages area now and we’re going to add a new page, so click on new page and this page again you want to give it a title. So I’m going to call this page. My latest talks, for example, of course it could be class, it could be a list of students or whatever, and I’m just going to imagine here that I’m just putting in some information about my latest talks so just putting that there very quickly just to show you What happens going to publish that so click on there just going to publish that and we’ve now got two pages created, and that is my latest talks and about me now.
Let’s view the blog and you’ll notice again that this has not been added so we’re going, we now need to come in. Go to that pages one and then add this one and say: yes, we want to add the pages to this particular menu. Okay, so you’d have to keep doing that, I’m afraid now. I do think. If I remember rightly, there is a kind of default button that I can click on. That automatically adds my pages without me.
Having to remember to do it also note that you can drag these around and put them in a different order, if you want to your most quite likely to put your homepage first now, that might be not might not be the case. I’r like I’ve got that wrong. That might be me confusing using WordPress and blogger anyway. Just keep that in mind that you may find yourself adding new pages to your blog and those blue pages not being added to your menu at the top, and therefore you just need to physically go in and do those not a problem with blogger is has just Got so many things, and it’s very difficult for me to know when to stop in terms of what would I consider to be an introductory course to blogger, and if we come back here and now went back to the blog and we looked through this menu.
You’ll see that we’ve hardly touched anything we’ve looked at posts, we’ve looked at pages and we’ve looked a little bit at layout. Now I’m going to point out a couple of very important settings for you first one I want to point out: is this one? If I click on settings here – and one thing you may want to do at some point – is delete your blog and if you want to do that, click on settings and then come down right to the bottom to other, and it says here: delete blog or export Blog import blog and just for that this introductory set, of course, is I’m just going to click on that.
This is just going to introduce this one thing, and that is that is how you delete your blog. You click on that button there and you can delete your blog, so its settings and all the way back down to the bottom and other, and you can delete your blog from there. Now I’m going to point out a couple of other really important settings just before I finish off this introductory course scroll down again go to settings and if you look on the basic ones, you’ve got a couple of really interesting settings here.
First of all, you can add a description and that description will be searched by Google’s. It’s a really good idea to have a nice description of what your blog is about now. Also, you can just leave that for now counsel that you can also make you look at your privacy settings and whether or not you want your blog, accessible and findable on search engines and particularly if you’re working with a class of students, you may not want that To happen so you may want to turn those off another thing that you might want to do, and this is really important, is that you may want to add authors when you have more than one person with permission to work on the blog.
It’s almost becoming like a wiki, and you may decide that you, for example, when you organize your groups, classes into students into into teams who create a blog together or the students themselves may want to do that. Or you may give permission to certain students in the class to contribute to a class blog. There are all sorts of possibilities, depending on whether you are producing the blog on your own or whether you’re going to produce a blog as a class blog or whether you’re going to do student blogs.
But one thing that you can do is add an author. So if I click here and write, the name of somebody in what I need to do is to make sure that I add their name, and you can do this in sort of various ways. Now you can choose from contacts now, because your blogger is linked to your gmail account. If I was to click on this button, it would bring up in the contacts in my gmail account. If I want to add invitation to an author, I’m going to add this one here and that’s me, but on another email account and I’m going to click on invite authors and I’m actually going to invite this person to join the the actual blog and you’ll.
See that there’s any an open invitation that has been sent to that particular person, so I can send an invitation to someone I’m going to show you what the result would be of that now and the result is an email is sent to me and I can Accept the invitation, however, if I don’t have a gmail account, I will need to sign up so that I can therefore contribute to the blog so keep in mind. If you’re going to have your students working in groups, they will need to have a gmail account if you want them to, for example, have two or three people all working on a blog together.
So it’s almost like a wiki okay! That’s everything for this introductory set of articles. If you’re looking to do any more, then please go to teacher training, articles, com, click on blogs and wiki’s. You should see that there’s some new ones going to be here, there’s going to be introduction to blog. I think it’s going to be blogger and themes, advanced, blogger and intermediate blogger there’s going to be lots of new ones.
You can also search by just writing in the search engine here at the top of the page and just look out. They will be added in the next couple of weeks if they’re not on there. When you go on now to search, then just give it a couple of weeks and you’ll see that they will be added. Hopefully that has got you up and running a newsing blogger.
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You may already know, but if not, we’ve got some really great pointers to help you make up your mind. Secondly, you’re going to find out why we use wordpress.Org to build our blog on this is really important and then I’m going to help.
You choose a great name for your blog you’re, going to get low-cost and reliable hosting and then we’re going to go through the basic blog setup. We’re also going to create a free, professional email address and install the very best plugins to help you with your blog and then we’re going to choose and customize a theme for your blog. You will learn how to use widgets. These are just content areas on your blog.
You will learn how to create menus, including drop down menus and submenus and you’ll be adding the required legal pages. That’s like your privacy policy and your terms and conditions, and I’m going to be giving you templates. For those pages, and all you need to do is edit those templates. You will also be uploading images and creating a really great slider for your blog you’re, going to learn how and where to get content and how to get ideas and inspiration for creating your own content.
You are also going to learn how to create really good post titles. Now, post titles are vital if you want your posts to be opened in the first place and you’ll learn how to structure and write posts that people want to read, so they want to start reading and keep reading the whole post. You will also find out how to add your first post to your blog using best SEO or search engine. Optimization practices, you’ll learn how to schedule posts.
So perhaps you want to create all your posts in advance for the month and you want to schedule those posts. So that they are published on specific days of the week on the month, you will be adding static pages to your blog. Static pages are any pages on your blog that are not blog posts. So, for example, an about Us page or a page on a particular topic that is not a blog post. These are static pages.
I’m going to teach you how to make a really beautiful header for your block or, if you don’t want to do it yourself, I’m going to show you where to get one done for just a few dollars and the same with the logo. I’m going to show you how you can make your own logo using a free tool or again have one created for just a few dollars and more so by the end of level. One you will have a fully functional blog.
It will be complete with pages with posts, images and everything else that you need before you start sending traffic to that blog and monetizing ie earning money from 8. Okay I’ll see you in
But I noticed that you know every time I created a page, I was unable to post underneath the page, for example this about me page when I created this page. I could only write in this page one time and I couldn’t post anything underneath it.
However, all of my posts were listed by days on my home tab. So then, I was able to find a way to make different tabs up here and, for example, if I click on this Web 2.0 tab, I was able to take different posts and stick it underneath my web 2.0 tab or page. So in this tutorial, I’m going to demonstrate how to add links to pages on your blog up here and then how to organize posts onto your different pages.
So when I first started – and I wanted to make pages – you know I of course I automatically just went to my blogger – account click on the pages icon and then just added a new page, and then that’s when I discovered hey, I can’t add more posts on To my pages, so this does not work. So what we’re going to do is first, go to layout, select layouts. Now this will show you the layout of your your blog.
So I took my pages bar and I moved it up here underneath my header. So that’s where I like my pages bar to be, but you can have yours anywhere so select edit this and you’re going to notice up here that I only have really two pages that I made and remember. These are the pages that I cannot post underneath. But what I did was I added external links in order to create the new pages, so these are all of my different external links.
Remember my web 2.0 one then there’s audio/article graphics. So if I go back to my blog web 2.0, audio/article, graphics and so on, okay, so what we’re going to do is we are going to add an external link to our blog and by adding this external link onto this pages bar you’ll be able to have That tab on your blog, so in order to generate that external link, we’re going to have to get two things ready, first choose a title for this page or this tab.
So I’ve already decided that my new tab or my new page is going to be called presentation and I’m going to squeeze it right here in between graphics and Apple Mac. Osx second, have a blog post or posts that you want under that page. So it’s easier to do this if you already know which posts you want to have underneath your specific tab or your specific page, all right, so my new tab is going to be called presentation and I already have two posts in mind that I know I want To stick underneath here and it’s important to know these two things before you get started now: let’s generate that external link so that we can add the tab onto our blog first go to your blogger account and on your menu area, select posts.
Remember that I’ve already decided which posts I wanted to go underneath my presentation tab. So I’m going to go and find my post and it’s going to be this one called voicethread I’m going to edit this. So this is the important part on mypos. Underneath my post settings there’s an area called labels: okay, I’m going to click on this area and I’m going to call this post presentation now. The important thing about these labels is that every time you create a label for your posting, your post gets organized underneath a label and the label comes with a link.
So we are going to what we. What I just did was, I wrote presentation in here and then I’m going to press done and now this post has been organized underneath a label called presentation and it comes with a link. So I’m going to update this post and now I’m going to try to retrieve that link so that I can go and use it to add my page. So I’m going to go back to my blog up here. Wait for wait a minute right here! I’m going to see this voicethread right here, so I just added presentation on it.
It shows right here then I’m going to go to my blog and I’m going to find that posting about voicethread. So it was an old one back in June, and here it is voicethread. So underneath this posting there is a link, that’s generated called presentation. So I’m going to click on this presentation link and now it takes me to kind of like a page where anything that has the word presentation on it. Any post that has the label presentation on it will be on a certain page.
So I’m going to copy this page right here, so you can right-click and copy or control C and then go back to your your account for blogger and on your account page go back to layout and now that we have this link we’re going to go back To the pages bar and we’re going to add this external link and remember, I already knew what my page title is going to be is going to be presentation, and I have the way that web address here and I’m going to save my link and the link Is right here and I wanted my link to be between graphics and um Apple, so right there and I’m happy with that.
Now I press save and I’m going to refresh my blog remember. My tab should show up right here between graphics and Apple, I’m going to refresh it and there it is so it says it’s showing posts with the label presentation, okay, but I only have one post on here. So I want to put another posting on here. So, just to you know, check and make sure I’m going to go back to my account, go back to posts and I know which posts I want to put under presentation.
So I’m going to use my posting called summer reflection, I’m going to edit it and remember that my label was called presentation. Oh there, it is – and it’s also right here. So all of my labels will automatically be placed down here to remind me of all the different pages and labels that I’ve made press done and update. So once again I’ll go back to my page and I’m going to refresh it, and there is my summer reflection that I just labeled underneath presentation.
So there are some reflection and if I scroll down there’s my voicethread and it’s listed by dates so in the future. Anytime, I want to post about a presentation topic. I can just add, add the label to it and it should automatically show up underneath this page or this tab called presentation. So I’ll do one more. So all this time I’ll create a brand new post and I’m just going to call it a presentation example an example, post and remember I’ll, go to my label and then I’ll, find presentation.
Just add that and press done and publish I’m not going to share this publicly going to go back to my page and let’s lick, let’s look for it on the home page. So it’s up here on my home page presentation example, and it should be underneath my presentation tab as well and there it is, and that’s how you add, links to your pages on your blog and that’s how you organize posts on two different pages.
Do you get started, there’s so much info out there on the web, so how you can find what you want below I’m going to outline exactly what you need to do to get started and set up your own personal blog and also we want to walk you Through how to set up your first blog and get you on your way to designing your own life and the important thing is how to make money blogging.
So let me help you start your successful blog. Let’s go ahead and get started. What are you waiting for to make thousands of dollars monthly visit us now link in description?
Thank you so much for joining me happy new year, it’s january, I believe the 16 since Monday, Martin Luther King holiday, and it’s been a long time since I’ve done an actual face to face on camera head bobbing article – and, let me just say 2016, was a Very it was an interesting year. I get a lot of consensus that a lot of people went through a lot of struggles and there were some some trials and tribulations, and I can attach to some of that as well.
But I can also attest that I had some major gains in my business. I started another business added to my portfolio of income streams and that was amazing meeting the new people involved in that, and it was just really exciting towards the end of the year. However, the little tribulation started happening personally I got sick, I got it started off with just a cold that seemed like it just SAT my test for weeks and weeks and weeks and i’m coughing and coughing in that.
As soon as I told a friend who would had asked me, you know how you’re cold, how you doing I said: oh yeah, I’m feeling better my cold. The cost seems to be subsiding the very next day my cold turned into the flu a full-blown flu. Now I don’t think I have i’ve had the flu since I was a little girl. No, I don’t take the flu shot, usually I’m taking care of myself, but I have to admit that I had not throughout the whole year 2016.
Probably the last two years. I want to say I have not taken any vitamins I used to be a very into you know: supplementation, because you don’t get it in your foods. I’ve been eating crap, just because I’ve been running around and ripping and running, and just really not taking care of. My south, so the last couple of months of 2016 – I don’t know about you, but when I’m sick, I don’t want to do anything.
I don’t want to talk to anybody, I’m not trying to talk about my business, i’m not blogging, I’m not doing anything. I have no inspiration. I have no motivation. I just want to lay there when I get home I want to whatever it is that I’m doing for the day. I just you know it. I just don’t have any kind of inclination to to do anything. I would want to go a few say something else, but yeah that’s TMI, but, and so, and I still have a little bit of the cough left over from the flu.
It’s taking forever to go away. My husband also got sick. It’s just been crazy, but I can say all that and say this, even through all of that, where I wasn’t working my business at all. For a couple of months, my business was still producing, I was still getting leads. I was still getting sales. I was still getting signups because I had set up my brand. I had a brand and I was blogging and i’m getting leads from blogs that I did way back in the beginning of the year.
So, there’s something to be said for creating your online brand, which includes having a website, that’s branded to you that talks about your passions, not just your business, but you want to add your passions. So you have more to talk about than just business and believe me, it’ll be working for you, 24 7. You can create a blog post a year from now and you’ll start getting leads on it in a few months and you’ll just continue to get leads from that one blog post and and I’m when I say blogging, I’m not just talking about you know you go To blogger com – and you create your free account and just start talking about anything, i’m talking about strategic blogging for people who are in business, preferably not probably but mostly network marketers direct sellers realtor’s, because those blog posts, like I said, are working for you.
24 7. Even when you don’t feel like doing anything, you’re still getting weeds from that blog and obviously that when you’re blogging, you should have your autoresponder. So, there’s a lot of little components that goes along with blogging and having a website, like, I said not just from the free account but having your own branded, hosted self hosted website. That’s branded to you, because people really don’t do business with businesses.
They want to do business with people, people that they can know like and trust. Now people say well, I have you know I have facebook, social media. I can just do stuff on there. You can that’s true, but that stuff isn’t going to you’re not going to get a lead from a blog. I mean from a Facebook post that you post is a year ago. You might somebody might find it and like it, but more than likely you’re not going to get a lead from it right, so social media can’t be trusted.
I’m sorry! Yes, it’s a great place to prospect. It’s a great place to market and to get people to kind of see you, but when it comes down to it, you want to have your own branded blog. Okay, so – and I call it blog strategic blogging or blogging on purpose – and there are certain elements to a blog post that creates traffic and leads to whatever it is that you’re marketing, selling or sign up for your direct sales business or for your realtor or business Or whatever it’s it’s, I if I had known how important it is to have something like that working for you when you’re sick.
I know it now, because when I got sick like I said I did not want to do anything. Thank goodness I had set up my brand beforehand and now it’s working for me, and so I’m going to be talking a lot about that in 2017 and helping people create a blog that actually serves. I mean it’s twofold is serving the purpose of your reader and you at the same time. So it’s a give-and-take you’re, not just taking you know, especially getting your direct sales, it kind of gets.
I don’t know for me the idea of always trying to get somebody trying to tackle somebody sign up for my business and join my team and there’s more to business. That’s what a distributor does that’s not what a business owner does, and I want to talk to people who want to be business owners who are choosing the network marketing business model, but they want a more efficient, more fun way to build your business and have your Business working for you and you’re living that true laptop lifestyle.
Let me tell you, as the introvert mogul I got online because I did not want to have to do the traditional traditional network, marketing stress strategies that I was being taught and a lot of my and even in the business that I am now. It is a network marketing business, they are very traditional. They are very all about traveling, all over the city, in your town and building up your town and talking to your friends and family, and you know you got to make sure that they sign up the wonder if they do it have them.
Do it as a favor to you and it’s really all the very old school type training and most network marketing companies are going to teach you that because that’s the easiest thing to teach, but it’s not the most constructive. It’s not leveraging your time when you talk to people who have got some success in their network marketing business and they did it through the traditional means that you hear a lot about the struggle.
Oh, it was hard and people drop out and you’re going here and you’re running there. I never saw my kids, you don’t have to do that anymore. You don’t have to not see your kids in your family anymore. You can truly run your business from your laptop and you can have your business working for you, while you’re on vacation, okay, while you’re if you’re sick. If you’re you know you don’t feel like doing anything that day, your business can still be working for you.
So you want to leverage the internet and I don’t just mean social media marketing you a lot of times. I would talk to people in my network, marketing company and they say well. Online marketing doesn’t work, but they really have no idea what online marketing is. When I say when they say think online marketing, they think social, media marketing and really that’s not even marketing – that’s prospecting.
Social media marketing is mainly prospecting and most people don’t even do that right, okay, there and I won’t even go into that. But that’s going to be the topic of my discussion for the rest of 2017 because I think a really really important thing and it’s going to help give people an alternative to how they build their business. And it’s going to be in a way that they’ve loved and they enjoy doing because, if you’re in a business – and it’s a drudgery for you, if you don’t enjoy doing what you’re doing, then you might as well just get a second job.
Because it’s not worth it, it’s not worth having to cry. You know every day because you’re so exhausted and you don’t feel like you’re. You know you feel, like you’re just take take taking from people to try and get them to sign up from your business it. When I talk about attraction marketing, when I talk about branding you, this kind of business is so much more. Fulfilling people are coming to you, instead of you having to chase them.
Okay and I’m going to stop right there, because my dog’s crying and I need to take them out so let’s thank you so much for joining me make sure to subscribe to my youtube blog, I mobile television or I mobile TV, and I’m going to be like I said I’m talking about a lot about blogging and really helping people understand how to create a blog and how to create a blog post, how to how to do it in a way, that’s fun and exciting for you, alright.
So once again, thank you so much for joining me happy new year and too much success to you and your family. Alright, bye, bye! For now you you
So this is one of the questions that I get all the time from guys who are interested in getting into style blogging, but don’t really know where to start or how to do it or what the best practices are. Now I’ve been doing it for five years now and over that time I’ve learned a lot.
I’ve gained a lot of knowledge and experience and we’ve had a good amount of success throughout that time. You know there. There really was no blueprint for me of how to do it right. We were really sort of making it up as we went along and defining what this was going to look like what this was going to be and how it was going to be done. And you know things are always changing and you always have to adapt to a certain degree, but there are some fundamental things that I think are extremely important to think about to consider and to really know before you get into it.
If you want to be successful now, the first thing you need to ask yourself is: what do you want to achieve? Are you just extremely passionate about something and want to share it? Do you want to make money? Do you want to get free stuff? Do you want to be famous? There are no wrong answers here, and no one of those intentions is more or less noble than the other, but you really need to look inside and be honest with yourself about what it is exactly that you want to get out of this adventure, because having a Clear answer to those questions will define how you approach this and will guide everything that you do.
Next is possibly the biggest question you need to ask yourself, and that is what do you offer more and more. This is becoming an increasingly crowded space, and you really need to have something that differentiates you not only so that you stand out, but just something that gives people a reason to want to listen to you and to follow you. What makes you unique? What is your point of view? What do you have to contribute to the conversation so on our whiteboard in the studio? We have three questions written down, and these are questions that you should consider before you even start and that I think you should continue to revisit over and over again as you progress and start to have some success and continue to evolve.
And those questions are what is truly unique about you, what is truly ownable for you and what right do you have to play and win in this content space? It’s good to answer those questions again to help define what it is, exactly that you’re doing and hope to achieve, and that flows into what I think is one of the hardest questions to answer, and that is why are you doing what you’re doing now, if you Haven’t already, I really recommend reading Simon Synnex book start with why I’ll put a link to it below in the description, because this book and the concepts in the book will really get you thinking about some higher level stuff.
I find that even if people think they know the, why of what they’re doing it’s often hard to put into words now I always knew what I’d hope to achieve with. He spoke style, but it wasn’t until I read this book that I was truly able to articulate it and, and once I was able to once I had written it down, everything became so much clearer and there was so much more purpose behind everything that we were Doing you know if you’re really committed to being in it? You really need to have that kind of focus and to use your time wisely.
In addition, if you don’t have a clear vision that will come through and be confusing to people, they won’t know what you stand for or who you are or what you’re all about. If you haven’t answered that question for yourself and just saying that you want to inspire people is not enough, that’s what you’re doing or that’s what you want to do. It’s not why you’re doing it, so you can see that it’s really not that easy to define your why, but it is extremely important, in my opinion, if you really want to have a deep and meaningful impact on people now, once you’ve figured out the higher level Stuff, you need to sit down and make a plan.
Before I published a single post on he spoke style. I had made a year-long content calendar, it’s good to see the big picture, it’s good to see where you’re going and it’s good to have a schedule. You never want to get into a situation where you’re operating day to day or not sure, what’s coming up next now it does take a little bit of time to put something like this together, but if you really want to do it right, this is something that You need to do the time you invest in making a plan like this will pay huge dividends and will make every part of the process go that much smoother and having a plan like this will help you with the next part, which is to execute and be Consistent, I cannot stress enough the importance of consistency when it comes to publishing online, whether that’s a website, your Instagram Facebook YouTube blog.
It is so important to train your audience to give them something to expect and to look forward to on specific days at specific times, and not only that, but consistency is rewarded by the bigger powers-that-be, like Google and algorithms. These engines look for things like that, and if one of your goals is to reach as many people as possible, you really need to publish consistently next. I think it is so important to publish only high quality original content and again this is one of the things that will make you unique.
Now I started he spoke style because a lot of the websites I was reading about classic men’s style did not have original images of the stuff that I was reading about. Sometimes they were archival images. Sometimes they were sourced from other websites and that to me removed a lot of the personal connection that I wanted to feel and that I thought was very important to really getting behind a certain point of view.
Like don’t just tell me about something, show me how to do it show me how something should be worn. Show me how you would wear it, not a bunch of other people that I can find online myself now when it comes to original content and especially original artwork, I will tell you that great photography is absolutely non-negotiable. Get a decent camera set it up on a tripod work with a friend who has an interest in photography, and you can also pay someone to take photos for you.
The reason for that is because the level of production and quality of content being put out there. These days is extremely high and to establish yourself in that world you really need to be at or as close to the level of what’s already out there in the market. All right blogs do you need a website, Twitter or Facebook. Instagram YouTube, snapchat pinch a podcast! Now I have a very specific opinion on this and it comes from the nature of how I’ve set up my business and and grown my business.
Personally, I think a website is very important. I think Instagram is very important and I think YouTube is very important right now, a couple of years ago I would have told you that Facebook was very important now for me and for my business I really feel that it is extremely important to have multiple blogs. I like to have a wider portfolio of services available, just to be able to offer a variety of things and to be able to tailor our packages to best meet the needs of the brands that we work with now.
Can you have success with just one strong blog? Yes, you can, and there are plenty of examples out there – of people who have had a lot of success just on Instagram or just on YouTube. The problem is the media. Landscape is always changing and there is some risk associated with devoting your entire effort towards one specific blog. For example, when I was first getting started five years ago, I met someone who had a million followers on Pinterest, and this was her business.
She made money through affiliate links on her Pinterest content. Well, one year later, Pinterest came and said we’re not supporting affiliate links on our platform anymore and just like that, her entire revenue pipeline was shut off. So that’s just one example of the risk you’re taking on. If you decide to focus specifically on one blog now, the other thing is that, because the landscape is always evolving and there’s a shifting emphasis on different blogs, there are people who will jump from lily pad to lily pad, depending on which way the winds are blowing.
At the moment, and although I feel they might have some short-term success – they’re really trapping themself in this kind of endless loop of having to redefine who they are and what they’re about and who they’re serving that. I think it dilutes their brand and kind of calls into question their authenticity, so, if you’re an aspiring men’s style blogger, those are some things to think about that. I think are key to being successful, asking yourself what you want to get out of it.
What do you offer? What’s your point of view, why are you doing what you’re doing making a plan executing that plan consistently only posting original high quality content and deciding what blogs are the best fit for you based on your goals, so the business of blogging is a topic that I Plan to cover from time to time, and if you have questions or specific topics about that, you’d like me to talk about, go ahead and leave those in the comments, I’m very passionate about mens style.
But I’m also very passionate about the business side of what we do and I am happy to share everything that I’ve learned over the 5 years that we’ve been doing. He spoke style. If you like this article, please give it a thumbs up and do not forget to subscribe to the blog. That’s all for now guys thanks for reading and stay tailor.
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