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Online Marketing

Measuring Success: Using Google Analytics To Gauge Your Progress

Perhaps your CEO is happy about the way his bio and headshot look on screen like this winter. Those kinds of things are important at anecdotes. For most businesses, though, it has to come down to something objective, something that can be measured. For example, 100 unique visitors came to your website on Monday and 20 of them purchase your product.

You need to be able to determine what you’re getting back from your website. So how do you do that? The ultimate objective measure is whether your website contributes positively to your bottom line. How you arrived at that measurement is the fodder for measurement and analytics. Google Analytics is a tool you may have heard of it’s free, it’s web-based and it quantifies visitor behavior. It will capture certain data as visitors move through the site.

It’s really important to look at just those key indicators that mean something to your type of business. Chances are you’re going to be looking at things like bounce rate, visitors over time and conversion. There’s actually a place in Google Analytics that you can ask it to compare it to your industry, so that you know hey. Is that a bad bounce rate of our good bounce rate is that a good conversion or a bad conversion? Looking at these key indicators over time will help you determine where your site may have problems, and then that way, you really can determine the success of your site.

You


 

Categories
Online Marketing

Instruction demo on how to do an email campaign in Salesforce

I’r going to do a demo this morning on the three, the four steps to do a email campaign within Salesforce. So let me begin by going through quickly going through the steps. There’s four steps to the process. The first step is to generate an email template and then you, the second step, is to create the campaign. The third step is to create the list of the users who you want to include in your campaign, and the fourth step is to do run.

The mass email program against the people in the campaign, so, let’s begin so to create the email template you. First of all, you click on your name over here then click on settings setup, I should say, click on email and then click on my templates. I have two templates right now: I’m going to work on the version for the template, which has a article length so I’ll just click on that template and now, if I scroll down, I can see that there’s an HTML version of the template and there’s also a Plain text version of the template: they’re, both the wording is identical.

It’s the only difference is the plain text does not have any HTML code in it. So if I want to modify the template and make changes to it, I’ve got a couple ways I can edit the HTML version or the text version or I can clone it and give it a new name and then change it. So I’m just going to really quickly here I’ll show you how to edit it I’m not going to making the changes to it, but I will show you how to edit it so click on the Edit scroll down here and now you can see the the template.

I’ve got my subject here, so if I want to make a change to the subject to change it there in the body of the email I have today’s date, I also have the person’s first name. I also have my company name embedded in the body of this paragraph, plus the my clients name, our company name and also embedded in there. I have a YouTube article and inserted in the body of this paragraph, and I also have my name: a company name, phone number, email address and website.

Now a couple rules of thumb or best practices when sending an email campaign is that you should always try to have links that go back to your website, whether it’s a article or whether it’s your just your website and that basically helps you draw drive traffic to Your website anyways um. If I want to make a change, I could do that’s. For example, let’s say I want to put their first name space last name: that’s a the last name is a contact field, so over here are all the fields under the contacts.

So if I want to get last name, I just click on this down arrow right here and scroll down to all the contact field names until I find last name which is right there and then all I have to do is copy it. Ctrl C and just paste it right over here, so I’ll put a blank in there ctrl V and it’s as simple as that. Let’s say I wanted to put a link to a white paper I have on my website. I could you know, describe the white paper in text and then I can highlight that and then use this link right here and then specify specify the the URL for that website.

Anyways, I’m going to cancel this changes here, because I just want to proceed with this. The template is the way it is right now, so I’m going to move on to the second step, which is to create the campaign to do the print campaign. I got to basically first of all make sure that I’m in the marketing application right now you can see I’m in the sales application. So if I click here, I can switch over to the marketing application and now I can see all my tabs for the marketing application and I want to click on the campaign’s tab and I want to create a new temp temp campaign.

So my campaign name I’m going to call it follow-up mass email for July, and I’m going to put today’s date July. The 27th meeting someone’s trying to get me on my cell phone I’m going to split the status as in progress. I’r going to put the start days today, the 27th of July, the end date being today, I’m going to make it active. If I want to describe what the purpose of this campaign is, I could put it in here.

I specify how many people I’m planning to send this to this particular email is going to follow up from a meeting, I’m ham and I’m sending it to 3 people. So I put the number 3 how many people do? I expect to get a response, I’m hoping that the 66 % or two of the three people, two of the three people will respond to this email and the expected revenue. Let’s say I got a contract for worth $ 2,500 in the budget.

That cost me $ 100 and then later on, when I get the actual cost for completing the campaign, I would put it in here and then this will allow me to do ROI analysis on this particular campaign, so that basically completes the step 2, which is to Create the campaign, the third step, as I specified over here, is to include who’s, who you want to be included in the campaign. There’s two ways of doing it.

You can do it through the reports or you can do it in the campaign in this article I’ll. Just focus on the campaign so the way I do that is, I click on the manage members button and I click on add members, and I want to switch over to contacts because the three people that I’m sending this email to our in my contacts, not in My leads now, if I click go, I’m just going to see all my contacts and then I’m going to have to scroll through them and find the person item kind of lazy about that.

So I’m going to use the filter specification on and I’m going to base it on the company name. So I’ll look for accountant named account name right: there equals two and the company I was going to send it to is clear and not going to click on goal, and it shows me three people that I want to send that that’s the three. So I want to select the individual, you can go like that or I can hit the top one and that will select all three and I’m going to.

Oh, that’s right, I’m going to add with status and say they’re sent. Basically, this is what this is doing. Is it’s specifying for those three people? It’s saying the status right now is I’ve sent them and the email and then, when they respond back to it, I would change the status from sent to response responded: okay, anyways that completed the third step, which is to create the three people in my campaign or Add three people to my campaign: now I’m going to go to the fourth step, which is to run the mass email campaign.

So to do that, I click on the Contacts tab and I scroll all the way to the bottom and I’ll see under tools. There’s a mass email contact program, so I’m going to run that and I’m going to see what it says right here. The view is the mass email by campaign. That’s the correct view. I want to run, but I want to edit it because I want to point it to the campaign I just created so click on edit and I’m going to change this to the click on this box right here and I’m going to choose this one right here.

But before that, it’s I do this I want to. I have a campaign called test mass email, which is a just a test campaign I set up, which has my email, so I’m going to test the test to make sure all the links are okay and I’m happy with it and then I’ll come back and I’ll Redo it with this campaign, so I’ll click on the test, mass email and I’m going to click on, save and then CSIS. I see the two people, which is my gmail account, plus my regular account I’m going to click on next.

I want to choose the version for article link, which I showed it the very first step, and then I got ta, give it a name. So I’m just going to call this the test, mass email, follow-up and then click on send and that’s it. So in a few seconds, I’ll probably get an email where I’ll show that, but in the meantime, I’m going to click on there. It is right there perfect. So if I click on that email, I can now test it to make sure it’s everything is ok.

So I can see it’s sent to from Kevin Caputo to my test. Gmail account the subjects. Okay, I’ve got my logo and the tops got today’s date. It’s got my first name. It has my company name right here. It has my clients name right. There account account name their company name there. It’s got the link to the YouTube, so I’ll click on that make sure that works. Okay, that works that works okay down at the bottom has got my name and all that information plus a link to my email address, plus my company websites.

So that looks good. So let me finish the step so I’ll click on the contacts again, just repeat the same steps in step: four go down to the bottom: click on the mass email, contacts and click on edit, and this time I will click on the July 27th campaign. Save that I see the three people good click on next click on the version. Four template click on give it a name: follow-up, mass email July, the 27th bla bla, bla click on send and that’s it.

I hope this was helpful and if you have any questions or if there’s any other articles, you would like me to do for you. Just let me know give me a call or send me an email thanks very much.


 

Categories
Online Marketing

How to Create a Blogger Blog Step by Step Tutorial – Blogger Beginners! Tutorial 2014

Blad en dit is waar het cbs, anor, kanaal nbc en niemand daar kan dit is dat. Dit is waar, die, zeer, niemand, dacht, dat, nou tv, simple template, ge-upload, jouw, belang, niet spreken, nou, zie, hier, start posting, which means you can start for spring.

Zo. Dit is hier vast post, oh staken, portier god heeft zijn, iemand dit is postpartum. Nou dat, ze, heb ik die meet van japan, poeder oké, auto in het werkt niet meer het zo zwaar led van japan, worden verleg uw intellect mij niet. Oh een, oplossing joanne het en nadelen niveau nou ze les wordt er slecht plan limiet aanlopen zeker la la la la la lies bar for dating apps hebben. You can er de punt en de boot is die.

Meet je je bent potentieel te woord voor publiek, je geen houten probleem was je bent voor oud verlee buis en ook eens aan dat kan nooit op regio, om een, oké 5 porties van is ja zie, je verwijder, je of sorry creëren die op zeer niemand dit Is je mee eens, op, maar ja, ja, het is c worden we mee werken oké zie het is waar. Je hemel van hier veel nou dit is een ja. You can maar slimmer en of hij kon op.

Je was het een de template, ik vind van jouw plannen die zich aanpast bos, oké niet mensen 10, je kennis is leuk, ik kan is meeste, voor iets niet tuin is het. Een dit is lo. 13 de simpel is een. Sympathiek oké nou bram week en er geen hoop petra van hier bicyle en iaf wat weer aan is leuk, is en dan die. We kunnen altijd lid dit is de diepzee zijn hand was dit is haar. Niets inhaalweekend verleggen is op het einde ik niet wil door.

Demo die klik, hier, mechanisch, je kunt verleid tot enkele is dit, is edgar rice, te leggen, hein, tibby het is wat, is zij, is vinden, jou cleo, weet het is laura, krijgen is hier, warm worden, oké deze lijn is bcc, bakken is is het, ze is, is Dat weet ik, hey kijk, jane de tekst, ook niet hou het eens week, eraan nieuwe, luier slijpt in de preek, raam borst, bijna cd’s is de post bh is is wat, er is ik, heb meegedaan, wij gaan niet aldaar beter is breng en adverteren zie de lier Links paleis, moskee, bril, wat tijd en het is dat.

Blad, paquay, ook, een, slechte gewoonte dit is je kan nooit, verdriet ja, zei ze, kijken bella die ik ben niet, zien oké, daar, kijkt zo peter al die. Duidelijkheid is haar poster die, meenemen dus oké dit is dat. Cardio kennissen 10 de annotatie sta, je zou bereiken ik heb reeds is daar denk ik en antwoord in de polen pools details. Dit is en er 10 de pellen uit de blijft zijn zo schattig het is dat expert nou, ik, heb, blij, oké de tien niet hebben, lijn, rambler, nou 10 below dit is in debat, laatste deel is hier, het is, is dat pas staan het is, is de Te zitten ook bij nou simpel werkelijk ab derde de posting houd ik erbij selecteer plea for spring en dat werkplaats, pan mesblad crisis, ooit, vallen zo, word, ik, een, ander, werk luister moment aan, een, nieuw begin zie dit is de bolwerken, select, p zijn.

We daar in de leeuw de blog post en zie ander in boy. Oh boy, oh boy, oh boy, oh boy, oh cm blok en ooit genoten moskee is leeuwarden. Zo kom, ik, er, niet logisch, zij, werken risico’s die. Zij van het is wat. Eind ooit up top 5 article te posten van pietje zie het is waar, is rimmel, het is het, is tinka. Ging maar thuis er de keyser, ik ben er gek van plaats van gadget is pakken is saai staan dat, zij media, dat van maken, nou er naar te kijken, voor, wordpress, plugin zie het is gemaakt over dat.

Anna van toor dit is peter aerts leuk is, is een poort en peter polen bij in een, je kind, werd, populair, politie, worden, niet veel eraan en dat weet, je dus rijk uit sluiten weet, je litle peter de


Don't have time to do the blogging thing?

Maybe Copywriting services are for you.

 

 

Categories
Online Marketing

What Is Web Hosting? Explained Simply | GoDaddy

Your website’s files and data must be physically stored on a computer that is connected to the Internet. These large high-powered computers are Called web servers Website hosts are companies that physically house several web servers in one location or what is sometimes referred to as a data center.

In addition to housing, the web servers website hosts provide the software security support and bandwidth that connects your website to the internet. Think of a website hosting company like a shopping center that contains several individual stores. If you want to open a store at the shopping center, you can lease space in it and set up shop Just like a shopping center website. Hosting companies enable you to lease space on their web servers where you can store your website files and make them available for visitors to view on the Internet To accommodate a wide variety of websites and customer needs.

There are a variety of hosting solutions. Hosting solutions are broadly categorized, based on the amount of server space you need for your website files and the monthly amount of bandwidth your site consumes. Bandwidth refers to the amount of data being transferred or the amount of resource usage. Your website requires Consider your shop again…. Suppose you sell only handmade bracelets, you have a small unique product offering, so you don’t need nor want to lease the same amount of space as a big department store.

Instead, you could lease a smaller store in the shopping center. That gives you just enough space for your goods and costs less money. Additionally, because you’re a small shop, you don’t need a lot of extra technology or staff to help you sell your product, like a department store requires Between you and your mobile payment device. You have plenty of bandwidth to take care of your customers and don’t need to buy any extra technology or hire more employees, Make sense Beyond server space and bandwidth.

There are other things to consider when selecting a hosting solution. Your budget ease of use or complexity of solution, the level of flexibility or customization. The solution allows, as well as privacy and security features. Godaddy offers a variety hosting solutions To determine which hosting solution is best for you. Please visit GoDaddy.Com and click Hosting


 

Categories
Online Marketing

Google AdWords Keyword Tool – Exact Matching and Exporting – Optimized for PPC

This is uh. This is our website. I’m going to go to a home page okay. So there is the site, earth grid, calm and when I’m now goos I’m going to go into google and i’m going to type in Google Adwords Keyword tool or you can just Google Google Adwords Keyword tool. Okay. Now it gets you right into the Google AdWords tool. So this is some stuff that you probably most people, will basically just type a word or phrase in here.

What I’m going to do is I’m going to take this page right here now, i’m going to copy, because our homepage right, i’m just going to paste that right in this box under the website field. Now you can do this with any website any competitor, any product that you’re trying to sell you just pop in the URL of the website, supposing you’re selling a clickbank product just pop into you or all that what’s going to do, is it’s going to fetch all The keywords right from that site and populate the keyword list down below now.

The other thing you want to do is you see where it says broad. I want you to uncheck that and go to exact we’re going to uncheck. You have to actually click exact before you can uncheck broad, but I want you to emphasize this thing. It says exact right over here, okay and so then I’m going to go over here and I’m the type in the key. I hate these captions there we go now you see. What’s really cool is we got all these keywords? Build a website make a website domain, name, search, free web site hosting.

The next thing you want to do is go over here and search by global monthly searches, and you see web hosting. This is how many times per month, people are searching for the exact phrase. Now, if I go too broad – and I do it again – you see you have a website – 100 million websites online website, all that data is kind of useless, because it’s so broad and so vast. You probably won’t even do this. What are you doing, PPC or any kind of campaign? What I like to do is uncheck the broad and just go and exact, and that tells you exactly: okay, there’s 135,000 people searching for web hosting every month, website, design, website, templates domain names, blah blah blah blah blah all right, that’s good! Then what you can do now um, I let’s see if I can do this, I’m going to go grab all this stuff cuz.

You know, google won’t let you actually export this stuff, but you can copy that to your clipboard and then I’m going to tell you you know you want to fire up a very free tool called open office. You don’t have already have it already installed it to go to openoffice.Org, okay, we’re already five minutes through it. I’m almost done demonstrating what I was going to show you, which is really cool. This is from a 90 minute article, and this is all I learned from this 90 minute article.

So one of the things I’m working on here is delivering 10 minute. Quick BAM apply it stop this article. If you want to and go back, go to openoffice.Org and download this product, it’s a free product, it you know. If you have office, you can do that too, but it may not. You know I find that open office works better for by copying and pasting stuff. In that you like lift it from somewhere else without getting all the forest, so I’m going to go here to UM to op OpenOffice calc.

If you could also use a google docs as well fill the other key here is in there yeah yeah. You could use google docs, but I don’t necessarily want to let Google know that I’m lifting all either because all the London up – and I also what I’m trying to do – is keep a local copy of it. So, okay, so now I have my spreadsheet here and the first call of a ducking, so I could just delete that and I can expand this column out right here and now here I got all my statistics right, so I’ve got my 16 keywords.

This is how to 35,000 local 40,000 okay and now, if I want to do a PPC campaign, I now know what keywords to go after all right. So then I could save this. I’m just going to save this to my desktop and i’m going to call this a web hosting keywords and we’ll go back to that now. I’ve got now got all my keywords that I’m going to go after all right, so this is very, very useful because then the other thing is they: supposing, if you, if you’re buying a some pay-per-click ads, all you need to do is copy this column, and then You could open up like notepad, okay, paste it in right.

What happened there copy what the heck’s going on? Oh, it’s at the very bottom there. It is see that now I have all these keywords now you can grab these keywords and paste them into your PPC campaign and by those keywords, and we can do another training, how not you how to do paid advertising that wasn’t the purpose of this. I just want to show you how to use Adwords and what the distinction is now.

Why would you want to use AdWords? Well, generally speaking, if you don’t have a keyword, that’s at least like 30 or 40 thousand dollar, thirty dollar thirty or forty thousand s articles like 30 or 40 thousand searches per month. It’s probably not worth your time to write a blog post to really kind of focus on that keyword, even with PPC, alright. So on any questions I’m going to this is what I want to impart to you.

It’s a very, very simple thing. Just to summarize again number one pop in URL or you can put in the word or phrase here, but I like tears because if Dutchess all the key words right from the site. So if you’re, if, let’s say, for example, you’re writing a book and – and you want to come up with some keyword, ideas for your book will find a competitor’s book that the best seller pop those keywords in there and then use this to figure out what keywords You want to target for not just for getting your basic broad you’re, giving your broad-based keywords down and then i’m going to pick something like something in the thirty forty thousand range.

Something like you know, create a website. Okay and then i’m going to go on to the next tool with that n equal any questions before we uh that useful. Yes, that’s great, i’m sure it is alright. So, if you’re reading this article I’d like you to take action – and none of this really matters, if you don’t have a reason for using it, so if you’re selling an affiliate product, you want to use this information to buy some ads takes, you know, take some Kind of action by those ads or contact the person that sent you to this article so that they can show you a little bit more about how to do uh how to apply this to your business.


 

Categories
Online Marketing

What Is Web Hosting? Explained Simply | GoDaddy

Your website’s files and data must be physically stored on a computer that is connected to the Internet. These large high-powered computers are Called web servers Website hosts are companies that physically house several web servers in one location or what is sometimes referred to as a data center.

In addition to housing, the web servers website hosts provide the software security support and bandwidth that connects your website to the internet. Think of a website hosting company like a shopping center that contains several individual stores. If you want to open a store at the shopping center, you can lease space in it and set up shop Just like a shopping center website. Hosting companies enable you to lease space on their web servers where you can store your website files and make them available for visitors to view on the Internet To accommodate a wide variety of websites and customer needs.

There are a variety of hosting solutions. Hosting solutions are broadly categorized, based on the amount of server space you need for your website files and the monthly amount of bandwidth your site consumes. Bandwidth refers to the amount of data being transferred or the amount of resource usage. Your website requires Consider your shop again…. Suppose you sell only handmade bracelets, you have a small unique product offering, so you don’t need nor want to lease the same amount of space as a big department store.

Instead, you could lease a smaller store in the shopping center. That gives you just enough space for your goods and costs less money. Additionally, because you’re a small shop, you don’t need a lot of extra technology or staff to help you sell your product, like a department store requires Between you and your mobile payment device. You have plenty of bandwidth to take care of your customers and don’t need to buy any extra technology or hire more employees, Make sense Beyond server space and bandwidth.

There are other things to consider when selecting a hosting solution. Your budget ease of use or complexity of solution, the level of flexibility or customization. The solution allows, as well as privacy and security features. Godaddy offers a variety hosting solutions To determine which hosting solution is best for you. Please visit GoDaddy.Com and click Hosting


Website management packages are important for any business these days. Check out the video from Allshouse Designs to see what can be done for your company and yes, for how much.