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Online Marketing

Octavo Systems OSD32MP1x System-in-Package and Pengutronix at Embedded World 2020 show Open Source

So we have devices that we put into the system in package. Traditionally, a processor memory, power management all together in some of the smallest form factor that you will find in the industry is this: the most advanced si P in the world when it comes to the microprocessor world, it is definitely if not the most advanced one of The most advanced ones in the market, especially when it comes to size and performance, and you also have some great software.

As a matter of fact, we have some fantastic partners, and today we’re here with our partner, peg neutronics and we’re going to talk a little bit about our latest system in package, which is based on the STMicroelectronics MP one Robert yeah hello. We are doing embedded Linux development for just really MERS and for the ante one which is over there, we just took the mainline Linux kernel. We are working with and put it on the device.

As you can see here, and in this demo, we have shown how easy it is to make an embedded Linux system with it. So what you can see here is that the the display over there is just a standard, off-the-shelf components you can just buy from a catalog, and then you take the empty one and just standard Linux kernel and you all have standard components and you can make a Very easy battening system, with very good kernel support it’s all in the mainline kernel.

We have worked with a minor in kernel and put all the relevant stuff in in there, including the 3d accelerated open source at now with drivers for the 3d graphics in here as well, accelerated, graphics and that’s all they’re all open source. That’s a big deal for SD to get into Linux, to get good Linux in there. Yeah and st did a very good job in well designing the the chip in a way that all the major components are already in the mainline kernel.

In the meantime, they did a very good job in well doing a lot of work in new community, supporting all that things. So you don’t need big patch tags anymore and all the relevant things are in there yeah. The important thing is to make things easier for our customers, and I think that’s one of the things that the conjunction of the manufacturers, such as the the software that is being provided by paying atronics in combination with the hardware that has been developed by a cable Systems, I think, all coming together to make our customers life easier.

So you did you just took that stm32 mp1 and you put it in your SIV. Basically, that’s exactly what we did so it’s there. So you have a chip in the middle, as I said before, has the processor has the power management has the ddr3 memory, plus over a hundred other components that are in there in one of the smallest form factors that is actually the smallest system in package available Today, for the mp1 and having this kind of s, IP changes things also in terms of what the embedded solutions going to be at the end.

Yeah, especially, it makes it very easy for the industrial and customers to really come to to the core of the problem. Solution very quickly, you have a lot of software things of the Linux kernel, that’s all there and in order to make a solution, you need to well rich together your physical problem with the software world and the combination of these sips and the standard kernels. With all the things which are already there, that makes it very easy, especially to support things for the long term, what’s pretty important in the industry and what is showing here this screen here on the screen.

This is about automatic testing. So when we are using our men and Linux kernels, then the thing is that you can support industrial devices over 10 to 15 years and something like that and if you do that, you need to make sure that your devices work all the time. And we have something like 60,000 updates of the Linux kernel a year and you need to make sure that nothing breaks and what we are doing here is.

We have automated testing. We have an example here: here’s an abort which is being tested and all the rest is test automation which automatically flashes the Linux kernel, the bootloader, the root filesystem. Everything into the device runs a lot of tests and make sure that all the tests are green and that you that you can use any new kernel. And can you support your devices of a very long time. Sponge and one of the big deals with the embedded world is to have the long-term support so that the SI package you’re doing it’s going to be there for absolutely.

As a matter of fact, we are in conjunction with our manufacturing partners such as stmicroelectronics to ensure that the system in package is offered, at least as long as the processor itself, and the power management is offered by STMicroelectronics, and this also has a cortex m4 yeah. What can the Linux talk to that one or is just basically? Yes, Linux has infrastructure to talk to coprocessors it cannote the firmware inside.

It can talk about mailbox interfaces, for example, it can even make virtual IO blogs to the coprocessor, but that’s something we have not worked yet so far, but we in fact have brought the cortex-m port of linux into the mainline kernel. So it would even be possible to run Linux on that correct and but I don’t know if there’s any real use case, but means you will be two layers yeah. It could be possible – maybe people with linux and their largest and some Archos, and do the real-time stuff in the cortex-m which are cos.

It depends you can run free, our toes or whatever you like, as well all right and the embedded world. There’s a lot of compact devices so SIV, it makes sense exactly. I think a lot of customers are asking for miniaturization. They want the most performance that they can actually get in the smallest possible form factor and by delivering this type of solution, we’re enabling customers to be able to do that, save the hassle.

They don’t need to worry about DDR routing. They don’t need to worry about all these passive components lay down on the board, so they can reduce the amount of layers on their board. They can reduce the cost of manufacturing and they can get to market faster, which is one of the key things that is important getting to market as fast and as efficiently as possible, but isn’t exactly too small. Are there any negatives in doing so compact? Well, actually, the good news is that this assembles just like any other component, so in the regard that the customer has the ability to implement this in a very small form-factor makes it easy for them.

Also, we have a lot of reference designs to make our customers life easier. I think that’s just as important as delivering the solution delivering the resources, so customers can easily design it into their boards. So how much of the embedded world is Linux well taken from our perspective, basically everything, because all the companies who are coming to us so a linux company and Bolivians company already decided for linux these days.

But if we look around it’s in really in in all kind of industries, from airborne entertainment systems to PLC’s medical devices and any kind of things, that’s really everywhere, there’s a lot of entertainment, kind of things and touchscreen things right, but yeah, but also in real time Control system much there, yes, is growing fast yeah, definitely especially when it comes to network connectivity.

For example, we have customers doing industrial switches or heavy-duty vehicle controllers. You are like on on a tractor on any kind of heavy-duty equipment. So that’s that’s very popular. There is a Linux, the fastest, the most optimal the best voice. It’s especially the the operating system with the biggest community behind that, because thousands of engineers worldwide work work on it constantly, and the interesting thing is that they are doing it because it solves their problems.

It’s not some product, someone invented for big marketing things or something like that, but it solves really problems of the engineers and that’s why people use it and that’s why it solves the problems in such a good way.


 

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Online Marketing

Instruction demo on how to do an email campaign in Salesforce

I’r going to do a demo this morning on the three, the four steps to do a email campaign within Salesforce. So let me begin by going through quickly going through the steps. There’s four steps to the process. The first step is to generate an email template and then you, the second step, is to create the campaign. The third step is to create the list of the users who you want to include in your campaign, and the fourth step is to do run.

The mass email program against the people in the campaign, so, let’s begin so to create the email template you. First of all, you click on your name over here then click on settings setup, I should say, click on email and then click on my templates. I have two templates right now: I’m going to work on the version for the template, which has a article length so I’ll just click on that template and now, if I scroll down, I can see that there’s an HTML version of the template and there’s also a Plain text version of the template: they’re, both the wording is identical.

It’s the only difference is the plain text does not have any HTML code in it. So if I want to modify the template and make changes to it, I’ve got a couple ways I can edit the HTML version or the text version or I can clone it and give it a new name and then change it. So I’m just going to really quickly here I’ll show you how to edit it I’m not going to making the changes to it, but I will show you how to edit it so click on the Edit scroll down here and now you can see the the template.

I’ve got my subject here, so if I want to make a change to the subject to change it there in the body of the email I have today’s date, I also have the person’s first name. I also have my company name embedded in the body of this paragraph, plus the my clients name, our company name and also embedded in there. I have a YouTube article and inserted in the body of this paragraph, and I also have my name: a company name, phone number, email address and website.

Now a couple rules of thumb or best practices when sending an email campaign is that you should always try to have links that go back to your website, whether it’s a article or whether it’s your just your website and that basically helps you draw drive traffic to Your website anyways um. If I want to make a change, I could do that’s. For example, let’s say I want to put their first name space last name: that’s a the last name is a contact field, so over here are all the fields under the contacts.

So if I want to get last name, I just click on this down arrow right here and scroll down to all the contact field names until I find last name which is right there and then all I have to do is copy it. Ctrl C and just paste it right over here, so I’ll put a blank in there ctrl V and it’s as simple as that. Let’s say I wanted to put a link to a white paper I have on my website. I could you know, describe the white paper in text and then I can highlight that and then use this link right here and then specify specify the the URL for that website.

Anyways, I’m going to cancel this changes here, because I just want to proceed with this. The template is the way it is right now, so I’m going to move on to the second step, which is to create the campaign to do the print campaign. I got to basically first of all make sure that I’m in the marketing application right now you can see I’m in the sales application. So if I click here, I can switch over to the marketing application and now I can see all my tabs for the marketing application and I want to click on the campaign’s tab and I want to create a new temp temp campaign.

So my campaign name I’m going to call it follow-up mass email for July, and I’m going to put today’s date July. The 27th meeting someone’s trying to get me on my cell phone I’m going to split the status as in progress. I’r going to put the start days today, the 27th of July, the end date being today, I’m going to make it active. If I want to describe what the purpose of this campaign is, I could put it in here.

I specify how many people I’m planning to send this to this particular email is going to follow up from a meeting, I’m ham and I’m sending it to 3 people. So I put the number 3 how many people do? I expect to get a response, I’m hoping that the 66 % or two of the three people, two of the three people will respond to this email and the expected revenue. Let’s say I got a contract for worth $ 2,500 in the budget.

That cost me $ 100 and then later on, when I get the actual cost for completing the campaign, I would put it in here and then this will allow me to do ROI analysis on this particular campaign, so that basically completes the step 2, which is to Create the campaign, the third step, as I specified over here, is to include who’s, who you want to be included in the campaign. There’s two ways of doing it.

You can do it through the reports or you can do it in the campaign in this article I’ll. Just focus on the campaign so the way I do that is, I click on the manage members button and I click on add members, and I want to switch over to contacts because the three people that I’m sending this email to our in my contacts, not in My leads now, if I click go, I’m just going to see all my contacts and then I’m going to have to scroll through them and find the person item kind of lazy about that.

So I’m going to use the filter specification on and I’m going to base it on the company name. So I’ll look for accountant named account name right: there equals two and the company I was going to send it to is clear and not going to click on goal, and it shows me three people that I want to send that that’s the three. So I want to select the individual, you can go like that or I can hit the top one and that will select all three and I’m going to.

Oh, that’s right, I’m going to add with status and say they’re sent. Basically, this is what this is doing. Is it’s specifying for those three people? It’s saying the status right now is I’ve sent them and the email and then, when they respond back to it, I would change the status from sent to response responded: okay, anyways that completed the third step, which is to create the three people in my campaign or Add three people to my campaign: now I’m going to go to the fourth step, which is to run the mass email campaign.

So to do that, I click on the Contacts tab and I scroll all the way to the bottom and I’ll see under tools. There’s a mass email contact program, so I’m going to run that and I’m going to see what it says right here. The view is the mass email by campaign. That’s the correct view. I want to run, but I want to edit it because I want to point it to the campaign I just created so click on edit and I’m going to change this to the click on this box right here and I’m going to choose this one right here.

But before that, it’s I do this I want to. I have a campaign called test mass email, which is a just a test campaign I set up, which has my email, so I’m going to test the test to make sure all the links are okay and I’m happy with it and then I’ll come back and I’ll Redo it with this campaign, so I’ll click on the test, mass email and I’m going to click on, save and then CSIS. I see the two people, which is my gmail account, plus my regular account I’m going to click on next.

I want to choose the version for article link, which I showed it the very first step, and then I got ta, give it a name. So I’m just going to call this the test, mass email, follow-up and then click on send and that’s it. So in a few seconds, I’ll probably get an email where I’ll show that, but in the meantime, I’m going to click on there. It is right there perfect. So if I click on that email, I can now test it to make sure it’s everything is ok.

So I can see it’s sent to from Kevin Caputo to my test. Gmail account the subjects. Okay, I’ve got my logo and the tops got today’s date. It’s got my first name. It has my company name right here. It has my clients name right. There account account name their company name there. It’s got the link to the YouTube, so I’ll click on that make sure that works. Okay, that works that works okay down at the bottom has got my name and all that information plus a link to my email address, plus my company websites.

So that looks good. So let me finish the step so I’ll click on the contacts again, just repeat the same steps in step: four go down to the bottom: click on the mass email, contacts and click on edit, and this time I will click on the July 27th campaign. Save that I see the three people good click on next click on the version. Four template click on give it a name: follow-up, mass email July, the 27th bla bla, bla click on send and that’s it.

I hope this was helpful and if you have any questions or if there’s any other articles, you would like me to do for you. Just let me know give me a call or send me an email thanks very much.


 

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Online Marketing

.tech .website .store .space .site .press .host .online New Domain Names by Radix

I handle marketing for addicts, which is a new domain registry. What we’re doing here is basically be on these new domain extensions, so you have that website. Yes, that store that holds that press space yeah. So these domains are quite cool right. They’re, amazing, I mean look at it, just just the fact that there’s so self-explanatory. Just if you have a dog tag, you already know what the website is about.

If you have a dot press, you know it’s going to be something to do with news journalism. If it’s a dot store, I don’t even need to tell you what’s going to be there on it? Yes, you have this. What happened like there was some kind of yes, so four years back, I can, which is the organization with hands. Policy for the internet, actually opened up applications for new domain registries or new domain extensions, and we were one of the companies that applied to them.

We applied a few of them and after that we had to go through a process in which some of them had. We, we had multiple applicants to them. For example, dot, tech and dot store are ones that we had come. Yes, we did actually not so actually was one of the ones that we competed with Google and Amazon and we wanted in an option. I mean that’s, it’s a it’s an option. It’s a closed option that we had to.

Basically, there is a condition about when you’re applying for the domain name. Obviously the I mean I can checks whether you have the technical capabilities and the financial capabilities to actually run the registry, but once that’s done, it’s basically the option. So what is radix? I have marketing for radix. Radix is a part of a bigger community known as direct. I direct a group of companies where based out of India – and this is what we do.

Radix is a domain name registry. We don’t have any offices in London UK, but we work worldwide through partners like GoDaddy name.Com, name, chief one and one one, two, three reg all the guys. So I think it’s very, very cool that there’s a new domain top-level domains, there’s lots of new ones. Yes, but how is it with pricing and are there any pretty ones so uh pricing for minister? First of all, let me get to all the questions that you ask.

The first one is yesterday a lot of new top-level domains. They about almost a thousand of them, but luckily we own some of the best ones right now we have eight. As of now we’re still acquiring more so the next one to come up would be dot fun, which would be launching somewhere and early next year. We’ll be launching that soon and we’ve already got it yeah there are a few. There are the Slovak not right now, there tons of them actually so yeah we own these, eight of them, we’ve already sold about and you’ll find, most of them doing really really well knocked over the latest and yeah we’ve got some really kick-ass websites on it already Is there any chance that you can see a business model or be allowed to give them out for free for people actually use them and somehow make money some other way? That’s uh! I mean we could, but are you companies good? But we wouldn’t look at that, because our core competence is in the domain names, I’m where you buy them and which TLD you’re looking at it can be priced anywhere from about a couple of dollars to about thirty to forty dollars zero.

So, for example, something like store might be more expensive because it’s commercial, correct, dot store is a little bit, I would say expensive, but it’s priced a little bit higher than maybe a dot site, and that’s because of not only its commercial. It’s also because of the audience that we’re looking at we’re looking at companies in in e-commerce in retail, so that target audience is much smaller and at the same time they much more serious.

We don’t want. We want to keep the pricing at such point. We’re not anyone just gets the name and uses it for anything. We want specific um companies to use. It only see the somebody’s usually price. Is it public what you paid for being the ones that own that pay it is. You can check it out tech. I think is public. The other ones. Aren’t I’m not too sure right now, so I wouldn’t want to command without exactly so.

When we apply for the domain extension, we actually put down our business plans and we submit those. So I can those have been reviewed. Some of them all our business plans are fine, because our business model is quite straightforward, but there are people who are doing something different with domain names, and you could do something else close, for example, there’s some people making money with that.

But let’s say I even sold a couple domains because people ask me yep. I wish they would not all these people that just buy domains – and just I know that’s uh – happens to all the babies. We cannot prevent it, but we do that. That’s where pricing comes into play, so that’s why we’re not going to price our domains really really low, or if we do, then we do get a lot of people buying them and just squatting on them.

That’s why some of our domains would be priced a little higher, like I said, not stored, our tech, not hosts. These will be priced higher so that, if that prevents people from actually buying them in stock and just sitting on them like have a system that there would be a way to use AI or whatever and buy go to do. An API to check is actually ever being used to just park. That’s not the best way to do it, because there are a lot of people who would want to buy the domain name for brand protection, say, for example, TechCrunch wants to protect all its breath.

Its brand across all extensions, they would still buy all the domain names but wouldn’t actually use them. That’s so that nobody else uses TechCrunch start store to sell there, someone else’s products on them, so that still is nobody should be allowed to take that code. So we have a process for that in place before we launch any TLD. We have a 60 day period called the sunrise period where only trademark holders are allowed to register.

But after that it needs to be open for shark. The web no domain so any domain. Sharks, but if there’s just more important in charge now on it, so I don’t think it’s affected the number of people actually swatting or actually purchasing domains just to hold on here in anyway. What we have done is actually given an opportunity for people who didn’t get domain names earlier to actually work on these domain names.

Now they can get the choice of domain name, that they want and actually build a business of it. So I think, in that way we’re definitely helping out all these startups are using. Oh yeah, that’s a brilliant uh. I can. I can name a few. We actually have a couple of startups using your Tegrity name over here. We have gone VTEC in whole, star tech in the style valley right now, and you can see a lot of them.

We had about 20 order of startups at Web Summit using our domain extensions and that’s growing everywhere. You’ll see people getting onto these extensions so that you can get the best name. How about these big guys? Do you know what they’re doing? Are they yet letting people to register all the ones that they got? Oh yes, so let me yeah couple of examples so, for example, dot store, it’s been used by NBA, so you go to NBA, dr.

PS, dot, tech and then they RCS web dot, orgy yeah, and that’s why it makes sense. Ces or tech tells you exactly what it is. They also free name their company, the CDA tech. So that’s uh, it’s basically everyone’s already using these extensions amongst all the sets, so depends where you’re, looking, what you mean by popular, if it’s just in terms of sales in terms of registration, is very different, because a lot of TL DS are being sold for very Low prices, amongst our own extensions, I can tell you that dot site is doing really well, it’s sold over 600,000 names or tech is sold over half a million names, that’s just launched was actually one of our biggest.

We sold thirty four thousand names in the first day itself, so all of them are doing really really well in totality. We’ve sold over two million names amongst these and you can see a lot of them already on there, like some 1 million ranking there’s so many people know everybody needs to the mail, it’s not nice that they have to. Yes, our one makes sense. People are not going to remember along the main name, so uncle makes and no one’s going to type it in or getting your short name is way difficult.

Now, intercom, oh and that’s where we come in that that’s something we can explore, but I don’t think that will help us in the large keep saying three times a radio. Okay, thanks cool! That’s awesome, okay, something host something pressed my that space; no, maybe not, and lots of cool domains right here.