I hope you guys have a great Thanksgiving for you guys that don’t know this is my grandpa Billy. That’s my grandma, Pat, it’s my mom patty. This is my dad big Steve, so I didn’t want him to make this article for a second. I think it’s going to be pretty good. So, as you guys know, you know the past five years, I’ve branded myself made this business.
It’s been very successful and I can’t thank you guys enough for all the support and more enough, these guys are right here I mean my whole life. You know I’ve been raised like around them and they’ve supported me so much, and if I could describe these people, you know like one sentence for each of them. If I could, if I could describe my dad, definitely like straight up to the point in a hard-working my mom, just very you know, calm and kind, my grandma, like kind and sweets, like everyone and my grandpa, definitely like positive and hard-working 100 %, and I feel Like they did a great job raising me, and I’m very thankful for that, so that’s why I made this article and it’s hard and I’m very thankful for them for raising me so well when I was younger and I feel like pretty much all of them, like All combined makes me – and I just like to thank you guys and just say that I love you.
It means a lot good people proud of you son. Just so you know what you guys know. The greatest measurement that you can ever have in your life is having a son. That’s happy, healthy and fantastic as Noah is, and that that’s the best gift of Thanksgiving that anybody could give me funny. I don’t even know what to say about reading. You grow up and become successful and become the man you come because you’re you’re more than I ever was at your age and you’re more than I ever dreamed.
You would be at your age and I’m just blessed that I get to read. You would be there with you and I wouldn’t trade any minute, but we ever spent on the boat on the road. I wouldn’t trade it for anything in the world. I wish I could go back and do it all over again. Every day they come to every every single event. With me, you know every single one there’s been a few and they’re just rare occasions where they had had to miss one, just emergencies and stuff, which is completely understandable rather than that, like every single event, they’ve been to the support me and everything I just like To say a big things I hate to bring like depressing stuff towards Thanksgiving guys.
President. I think this was a good article for everyone, and you know over the past years. You know I’ve got a lot of hate. You know saying I don’t work for anything and all that and I just like to say the best way like as in my family’s rich and all that and honestly, I don’t think that’s the case at all. Only if people knew – and I think the biggest thing I could gather upon that and put it into one thing is my family has helped me a lot.
You know many of things and the biggest thing possible is raising me and you know teaching me right because it’s like discipline and everything from all of them like combined into me. That just means so much to me since I really don’t let them talk, I’m going to let them say a few things, because they they seem to one want to say some stuff. I can’t cry, I want to say I’m so proud of you you’re. So hard-working.
I love you so much, I’m so proud to be your mom. You amaze me every day and how hard you work. The best grandson in this world, so much we’ve grown up together. Fish should finish them away. So I appreciate that so much I’ll leave. Well, that my whole life and trying to be, I sure you are the best Grand Admiral. I think his positive attitude comes a lot for me. You had a lot to eat the poisons better, quick.
I was married into this family by luck and I assure you that you feel the family bond and you know coach calls us the unit because we do everything together and I just think it’s important there’s only one thing I want to put forward dad just get Out there get off your butt and go spend some time with me kid. I don’t care dude if your son loves do what he wants to do and just just spend some time with your families.
That’s all that matters in the world. The rest of this, the the boats, the trucks, the cars you can take, all of it it don’t it don’t mean anything, just spend some time with the ones you love, because tomorrow may not be there. It’s a blessing happy. I want to talk too much more. I want to hold you guys too much longer and make this a depressing article, but thank you guys so much for the support you guys mean so much to me on my grandma, my grandma, my mom and my dad.
Thank you guys so much and of course you guys the fans, you guys are awesome, but thank you guys so much support. I hope you guys have a great Thanksgiving catch. You guys in the next article
What are you eating? Check out the video below to find out about a healthy snack.
M. In Melbourne, I don’t know what time it is where you act, but it’s the lunch and learn with prosper here from leave long digital, I’m assuming that you’ve had a fantastic weekend and you’re ready to toggle on the next week coming ahead. Today’s topic is something that you know, troubles a lot of people and we’re just going to be talking about the seven problems that are actually facing small businesses in modern online marketing.
Now. The reason why I chose this topic is, I have had experience in the last four years, working with small to medium businesses, like yourself and coaches and consultants, to actually help the market scale and grow their business all right. So this is reading from this book marketing strategy by Walker there right it’s one of those off-the-shelf type books and it’s talking about opportunities right now, every single day we are exposed to an online opportunity right, but it says opportunities are as good as the marketing and Their business people who will pursue them, that’s if, even if some combination of marketing and industry factors presents an opportunity and that attractive edifice plant, there remains some critical questions.
One does the opportunity to seek what you want to do that. Your mission, your aspirations, your passion and your objectives, and do you have the right resources right, people right, organizational, confidences and other critical success factors necessary to implement your plan successfully and number three? Do you have the right connections and business networks to actually go in with this and most industries their number of people and critical factors that tend to separate the winners that does tend to separate the winners and the also-ran okay.
So what religion is saying is you are being presented every single day with some sort of new and shiny object, new and shiny opportunity, but is it meant for you? Are you the right of a person to execute on that opportunity, because that the end result is? I end up working with people that are not passionate about something they’re working on. Oh that project, oh that dropship serves been doing, was just a means to an end: okay and they’re, putting so much money.
Now they can’t get out of it because they’re too legit to creat all right now. The goal of every sort of digital marketer and online business owner I know, is to get leads, and I usually generate revenue for your online business, and I assume that will be what your goal is. But are you aligned to the business you’re starting? Is it something that you would wake up and really want to do, or is it something that you were sold on to by somebody who wrote really good copy on a Facebook ad, because some of the people I was talking to a very beautiful couple earlier on In the morning, they’ve got a website that they’ve just recently started, but it is not aligned whatsoever to who they are as a person to what they want to achieve and where their goals are and just look like.
It was going to be an ATM for them and now they’ve spent so much money in it and it’s not working for them. Okay, so you really want to look from the get-go whether the business is really aligned to who you are is really aligned to your goals and really aligned to your vision and your passion as a person. You cannot sell something to anyone that does not read. That. Does not respect you? Okay, so if you have a headache, if you’ve got a headache right now or if you’ve got a toothache, would you go to somebody who is a janitor to help you fix that today? No, you go to a dentist or you go to a doctor.
Okay, so that’s the Rick. That’s the same thing that people online are also doing. If you’ve got a shop that selling things that you’re not passionate about people can tell you, don’t have the lingo, you don’t have the expertise and you cannot talk to those people in that particular manner. Okay, it’s just like myself opening up a shop and I want to sell dresses. I don’t know anything about dresses, I don’t know what women wear in winter or if they wear dresses.
When they go to sleep, I don’t know where dressing the one. So how am I going to connect with the customer and expect them to give me money when I am NOT passionate about the thing that I’m selling all right, so how these things they’re, self-induced all right, and so that’s the reason why I want to talk about Some of the problems that people are facing online, one big problem that people are facing is they’re not aligned to the products they’re selling and it’s not easy to discover or to even see have you ever seen somebody who, when you ask them, what do you do They just send you a page or a link to what they do know.
Enthusiasm, no explanation, nothing! It’s because they’re not connected to what they’re doing. Okay every single day I put up a post on my facebook, and I ask people what are you doing? What what makes you happy Christina? Thank you so much for sitting in ask people. What are you doing? What makes you happy what what’s happening in your life? Some people just post a link, and they expect me to figure it out on my own.
That is not going to work, because, if you’re, not it passionate about whatever it is you’re selling or you’re presenting to anyone who is going to be questioning about it. Okay, because have you ever noticed if you have a baby, because I’ve got a little girl. My little girl is the cutest girl in the world, okay, according to me and she’s the cutest in my world, but somebody else might see her and say what an ugly baby okay! So if you are not going to present your little girl or your business to people, no one is going to see it in the same light that you see it.
Okay, people are now buying on emotion. They never buy it on the basis of how cute or nice your logo is okay, you might as well go and spend $ 20,000 on logo, but if you’re not putting in the passion, if you are not talking to people connecting and relating to everyone, that you Come across they’re never going to know that you exist. I think you would have seen on my post. I put up a picture. You know I like dressing up and saying the problem that a lot of enterpreneurs are facing.
These days is because nobody knows they exist. Nobody even knows their business exists. It’s up to you to bring it out to the muscles. It’s no longer a situation where you build and they come all right. You got to bring the people to you so that they can. You know you can have a business. That’s profitable and enjoyable, okay, so if this is something that you’ve been struggling with a lot figure out, are you really really aligned with your business, because people can also tell that’s the reason why people are not connecting to your business all right if you’re, not in It no one is going to be in it for you, okay and one other thing, one of the problems that is facing a lot of small business people.
You know with this whole modern online marketing is their message is not aligned to the market they’re, sending it to all right. Your message really has to be aligned to a market that will purchase and buy from you all those things that will then help you deliver. That message, like your Facebook, your website and your Instagram, those come in secondary I’ll, give you an example. Coca-Cola has been a business for the past hundred years.
Okay, what has been their message? Their message has been open happiness right. Their message has been: we create happiness and ground your meals, all Christmas, okay and who is their market. Their market is usually everybody else, but basically families and people that just want to be happy right and you get a coca-cola. So that message has been pounded up on us right now for the last hundred years, and as much as when you go to third world countries, every soft drink is called coca-cola.
Every soft drink, no matter brendan is even if it’s of Pepsi people would say. Can I buy a coca-cola alright because they have been pounding their message now? Their market can be anyone else which is the different product, but you need to specify who your market is and the media they have been using has been totally different and keeps evolving. They were on newspapers very on TV, on radio on buses or anything that you can think of that has a coca-cola advert on it on billboards all that stuff, that is the media and it constantly changes.
Now the small business person of the day is concentrating on the media. They want to know how to write ads. They want to know how do you know we have lots of following on Instagram. They want to know how to market their business. But what are you doing? Who are you communicating to and why should they care that’s where a lot of people get it all wrong, they’re going in straight for the media and the media keeps changing I’ll.
Give you a perfect example in this day and age. Right now we’re reading the biggest infinite height we have ever experienced. Facebook is totally ripping off everything. Snapchats built okay, so in the coming year, snapchat might not be working as a business and that we knew it as a social media platform. Look how’s it going. Man tips for tuning in Peter, so if you are concentrating your business and growing it on snapchat, while everybody else is being drawn back to Instagram and Facebook, all right, you see when the media, you see, you see how the media is not important, and since businesses We’re concentrating on advertising on newspapers, people are reading blogs know if people are concentrating on having um, you know commercial slots on TV.
People are reading YouTube now. Okay, and if people in your brand was concentrating on advertising on radio and people are listening to podcasts now. So you really want to make sure that your message is set in stone to who that message is going in the market and if that market can’t understand that message with ever media, you can use that can change so the biggest problem that a lot of small Businesses is facing is they’re, starting off with the media chasing the media chasing Facebook chasing.
You know your Instagram chasing snapchat. Okay, if you manage to gross Facebook for one day, they’re going to come in and change the algorithm and then you’re going to go back and learn it again, but you’re neglecting what your messages you’re neglecting who you marketed? You need to concentrate delivering a message to a market that actually understands you. Market is a person who gives you money market is the person who votes for your product and market is a person who actually raises his wallet and says you know what I want.
More of what you’re, having here, take my money: that’s the market, the person who ought to be value-based, your business, the person who actually says yes, I want to have more of what you have. How are you connecting to that person? What message are you leaving into them? That’s what small businesses do not realize that base should concentrate on. Thank you. So in an agenda you say good content. I’ve learned a lot from your process.
Thank you so much. This is so fantastic Brendon, thanks for sitting and reading answers and all good. So if you’ve got your message delivered to a market once you’ve got this to setup, you will realize that you now have a business, that’s profitable and enjoyable. The media can always fluctuate and change the media can be your grandmother if you want it to be. If you ever hurt your grandmother talking so much about you when she goes to play, bingo all crush sitting with the other.
Ladies, there she’s medium, but you got ta, give a message so that she delivers into a market all right. Some people are just going in to tell grandma stop that grandma does not understand. So you need to make sure your message is congruent either on all these little stuff platforms that you have you sighs social media. Everything is uniform because you know what somebody might get a chance to see your stuff today and they go away and do something else right now.
Look at this time is an illusion in Australia, as we speak, it’s 2:15 on the monday, which means we’re already halfway through a business day while where you are right now, it’s you know, you’re going to sleep alright. So if I put out something you are going to sleep right now, you will forget overnight and then tomorrow is your Monday and you’ve got a whole day to start off with now. If my message is not consistent and if my end user and this my message is not consistent and congruent, how what are the chances of you remembering what I’m just saying now, if I don’t come back again and reiterate that message, so you need to figure out What exactly you are bringing out to the market so that the market will then reward you with the walnuts, the credit cards and everything else that validates your business? Okay, because if you’re just going to be a one-click wonder you know you’re here today, you’re little more you’re here today, your head, then Murray’s doing that you’re doing that people people get tired of you and before you know it you sitting there and you you’ve got More months at the end of your money and you doing it all but you’re not realizing that you’re not reaching out to anyone, so you want to figure out if your message is particularly set to a market that understands you that likes you.
That will vote for you amongst all the other players in the market. Then, whatever media you can choose from all, you can play around with that’s up to you. It depends now. You then go into Facebook ads. You know why you don’t just target people that already know like and trust you and your eyes spread is not that much. You see what I’m talking about here when you’ve already crafted your message, and you already have a market that you can now send that message to Facebook ads in the media.
You know I mean you can then just send whatever you you created through your. You may be the blog that you got a picture on hovers at pixel and then just said ads, particularly to those people that are on that pixel. Those people already know like and trust you and it’s a cheaper way to convert okay, but other people are just praying and praying and hoping that something is going to stick. If you’ve noticed on the market right now, you are actually now getting paid to buy people’s books.
I don’t know you’ve seen those ads going around. You know give you twenty dollars I’ll, give you ten dollars, so you can buy this book. You never know. What’s going on in people’s front day, but at the end of the day he’s trying to put his message into the market now, if your message is not set in stone, you also just be a wandering generality or a one-click, wonder and that’s where most of the Problems were then stable from that are facing a lot of small businesses right now, because you know why the message is not in place and their market is not defined all right.
So this is exactly what the online prosperity blueprint is going to teach. You guys will help you capture the right kind of person figure out what pain they have and what they are they going to receive and what pay up you will receive, because if you don’t know how much a client is worth to you, it’s going to be Difficult for you to pay money to get that corner and if you know something guys anything that is offered on the market limited time on the facts.
As long as it’s going to work for a limited time, you don’t want to be a limited time only person. You want to make sure that your message is going to a specific market and that market is defined, whatever media you’re going to use YouTube Facebook Ads or whichever way that will come in secondary, because you know IR you’re going to be speaking to people that exactly Want to hear your message: you’re not only going to be performing to an empty theater, okay, so I know it’s impossible to survive as a small business person in this modern world.
You know without some sort of online and strategy, so your strategy really has to come from who you are what you can provide and who means it and who you can provide it to once you get all those things sit you can you can. You can use this example with anything. You could be an online store that sells camping gear. All right, that’s who you are! You are camping, enthusiast and you’re, going to be looking for those people that are also camping, enthusiast, okay, but also within the camping enthusiast.
You need to differentiate who exactly your target market is because, if you’re looking for that weekend camper, it’s a different message to somebody else who is a gator farmer or who is always out in the woods, hunting or a duck shooter, or something like that. So you need to figure out who exactly your market ISM once you can talk to them, you can influence them with impact and influence comes income all right.
So you want to really make sure that it’s there’s anything you’re going to get out of this talk today. Once your message, who are you sending that message to and how are you sending that message message – market media the media can play around you can turn you know you can do podcasts. You can speak on top of the mountain you can play drums if you’re African, you know, swing by trumpets, that’s the media, but what is the message you’re delivering and who wants to hear it? Okay, so sometimes people are just concerned about bringing traffic to their website.
Of course, people will come, but what are they going to come and get? What are they getting? What are they? What value are you providing into the market because you get paid in accordance to the value that you provide, so you bring in people to your website? Yes, that’s cool they’re coming in they’re coming in, but it shouldn’t they come to that party. Are you playing the right kind of music? Do you have the right kind of food for them, some of them are vegetarian, some of them are gluten-free and some of them don’t even eat anything.
That’s it. I because they are in a diet. So have you got all of those things set up for them as soon as they come to your party? Do you have strategies enough for them that, as soon as they get here, they know where the buffet table is and from that buffet tables you and literally get them too? You can literally get them to you know start. You know benefiting from your content. So half the time guys we’re not doing enough, we might think we’ve got a business, but who are we serving? What are we telling them and how are we reaching out to them? The fact is that all make sense in and as much as, yes, everybody wants to start an online business.
But what are you selling who needs it, and why should they care, so you got to make sure your your-your-your message is going to a specific market and that market connects through media. So those are the three ms that you need to be specific about as soon as you start, your business, okay and you need to have a strategy of how you’re getting those people receiving your message and why should they actually care because you got ta, let people Realize what to want they’re not going to know you existed until you go out there and let them know alright, so you want to type in blueprint so that we can start working together.
I put up a post again a little bit early after that. If you really want to figure out where you’re going, how you doing this, because we can tell when, when nobody’s really doing anything online, that I know it’s painful, I know it hurts I’ve been there. It’s not your fault. This whole thing, this whole internet is, is still too small and that a lot of people don’t realize how to play around with it.
And it’s not your fault. Okay, some people might just have a clue. Some people might just have an idea, but the principle is still the same. You really need to know what your message is, who the market is and what the media you’re going to use to reach out to them. Okay, so just type in blueprint. If you really want to get a close close up of how I’ve started creating you know really good successful people that I actually talk to and really good successful people that actually are working with me.
Somebody tell my students guys ask for this. Some of my students are any more than the Guru’s out there. You know why, because we’re not doing looking for the nice fancy schmancy, we really harvesting the core principles of marketing who or what is your message? Who needs to hear it and what media are you going to use? If you just play around that realm guys are sweaty, you will be, you know reaching the top.
You know people that are out there on the market. Anyone can come in and tell you. This works that works that works, but if you miss it, it’s not reaching on to a target market. You’ve lost a ring. Okay! Imagine somebody if you’re a girl right now, somebody comes in and wants to sell you a necktie. What are you going to do with it if you’re a guy somebody comes in and wants to sell you a bra? What are you going to do with it? You know so that’s that is you know, misguided marketing messages that are going out up there in the you know, space of the internet, then all right so either you’ve got to have a strategy or if you don’t understand it, you invest a lot of time to Learn these things? Okay time, investment is another concern that we see small business owners.
You know has a facing problems with the thing. Is you have a lot of time, but you’re not budgeting it? Well, all right you’re allowing people to send you emails, and then you look at the email, 24/7 they’re putting their agendas in your head and then you fill overwhelmed and then you don’t do nothing for your own business, unsubscribe from all that crap. How for them? You don’t even open anyway right, just unsubscribe focus on who you really want to speak to what you’re going to tell them and how you’re going to reach them.
You know how’s the house of the problem. It stems of not having a focus or not exactly knowing what it is that you’re supposed to be doing. If you were meant to be solving problems for people figure out who exactly needs your service? How can you reach out to them? So what will you tell them as soon as you and in their space, because people are busy? You know, I mean every every time you look at the what’s happening around you right now.
You might be reading this, but you’re, probably reading TV or you know your little. Kid is right in front of you or you just had a sip of water or you’re, just waiting for your middle to be ready or something is happening. No one is just going to be sitting here and waiting for prospers life show every single day and that’s what exactly is happening to your work out there in the market? Who are you sending the message to? Why should they care? How are you sending it to them? The house is completely flexible.
You shouldn’t compromise on what your message is, what you stand for and why people should care? Who are those people that you’re talking to and why should they stop whatever they’re doing and listen to you, how you reach them? That’s a figure of your imagination. Alright, because some people are just going out there with regurgitated statements with rehydrated. You know you need propositions. They’re not unique you’re, not the first person to come up with anything new people are tired, there’s no.
What is called adds fatigue. That’s why your ads are not working right now. You know why? Because people now have trained themselves not to see ads that sponsored things that shows on their Facebook they’re tired of that stuff. Alright, so I urge you, I mean teach somebody that you want to learn from trusts and experts, because people people, people like myself, people that have been there – have spent their time money and effort learning these things and they can shortcut your learning curve.
Okay by a course or just really going udemy, there’s $ 10 courses there or just you don’t look for ask me. I will help you out. If you keep doing you know, you can’t escape the situation by doing the same, but you know things that got you into that in the first place, yes, you can start off by typing in blueprint and I’ll give you a bird’s eye overview of what this blueprint Does we help you find the right kind of people to send them the right time and content, so you can engage them and convert them all right.
I want you to convert them. You e-mount connect with them so that you have perpetual business and you get more and more referrals, okay. So a lot of people are just themselves in the food and worrying about competition because of viscosity mindset figure out where exactly you want to be figure out exactly what you want to do, who you want to help and then just go out there and look for That person find out how much it will cost you.
Oh what a customer is worth to you, because, because, if you don’t talk like that, you’re not going to be aware if you’ve got to be gotten the right goals that you want for your business and that’s. Why people keep you know treading on water and then spinning their wheels in mud? There is no competition. Are they if you’ve got your own message and your own market? They are no two people who have the same thing.
They. Never any competition. Are there right? You know it’s just quite popular to do the same thing, but if you come in with something totally different, because your message is your message, your market is your market. No two people can be like at exactly the same time. You know why, because it’s just human nature, you know, and then, whichever way you’re going to use to reach out to those people, but you got to figure out what are you giving them to? Why should they care? Why should they trust you to work with you? Alright and once you’ve done that just show up for those people guys, because you cannot just be a one click one that people want to know that if they purchased something from you, are you going to be there to help them? Are you going to be there to implement? Are you going to be there to support them? Because if you’re not going to be there, then that’s why people go elsewhere? Oh, you know there’s things that are going on a run, faced with all support, small businesses and stuff, like that people want to support small businesses, but also small businesses, I’m not producing enough for showing up enough for them to to have faith in our being they’re.
Tomorrow so once you start showing your people, your market, that your present and you’re going to be consistent in saying that message, they will bring referrals to you and that then becomes your media all right, I’m more than happy to help out a few people. If you type in blueprint it’s a Monday today and maybe a Sunday for you, but you know what we’re here to help you. We really want to see you win at this and we also have another group of people that are actually getting results and getting somewhere.
So if this is something that really, you know, struck a nerve with you get in touch with me, let’s fix you up, let’s figure out what your message is: let’s figure out who your market is and let’s figure out what good media can you use to actually Reach out to these people, otherwise you just wasting money right now, otherwise, you’re just wasting time. You know why, because you’re creating something that’s not built to last, I’m here to help you create a business, that’s profitable and enjoyable.
It’s your choice! If you really want that figure out what your message is figure out, what your market is and figure out how you’re going to deliver that message that, in the meantime, enjoy the rest of your week I’ll see you again tomorrow.
Who is helping with your digital business footprint?
It’s like 8 o’clock, but I am so tired, Doyle’s behind me doing his Doyle dog things and I’ve just been jamming on my planner I readed. This is us because I missed it yesterday, because I had my hair appointment, so I wasn’t able to read it. So I just readed it like you know, NBC calm or whatever they have the episodes up afterwards.
I ordered some shoes on Amazon which will be here this weekend because, sadly, I actually already threw them away. My gray superga sneakers, like completely broke yesterday, like it was bad, like the part of the heel, came off on one of the shoes, as I was like trying to slip them off. I’m like what the heck and then I looked at the other one and the other one was all ratted up there to him like okay.
Clearly, these shoes have seen better days. It is time – and I was debating I’m like well, could I donate them or something? I’m like no they’re they’re beyond repairs, Oh anyway, yeah, so those needed to just go away. So I ended up buying the same super goes again and then I had these tennis shoes. I think they were adidas tennis, shoes, they’re, not very expensive, but I had them in my cart or like my wish list for a long time, and I’m like, I should just get those and try them on because the those ones like whoever the seller is.
It’s free returns like back, so I don’t to pay for shipping back, so I’m like well. If they don’t fit or I don’t like them, then whatever what else did I get it? Oh, I got furnace filters, but that’s exciting, but yeah. What else did I get? Oh and I also got a humidifier for my room, so I needed to grab one of those, so I did I just I was trying to get the cheap ones like the $ 20 ones because they tend to get all gunky like, even though I clean them.
It doesn’t matter so it’s like at the end of the season because I use it every single night. It just gets really gross, so I don’t know of a good way to clean them. I’m sure, there’s probably like YouTube article. I should probably read or something but I live in Minnesota and it’s really cold here and I’m constantly like outside walking the dog and all that good stuff. So it’s like going from warm to cold to cold, warm and all that good stuff, and it’s not good for the skin either so anyway, while I was reading, this is us.
I was jamming on my planner, so, as a bunch of things have changed due to me not having surgery tomorrow and then my mom not coming in today, which is unfortunate, but she changed her flight, so we’re good to go um yeah, so I just jammed on My planner and then this Friday I have an oil change, so this is like. Let me give you a better view, so that is my first half right there. So anyway got a bunch of stuff done.
This first half of the week got my hair done. What a girls night with some friends um this my tubal had to get rescheduled, so I had to talk to them about a different time. I talked to my mom also my pH test, which is supposed to be on the 30th, isn’t happening then, because I have my surgery on the 31st and I can’t have my pH test like still inserted in me. It’s a time so anyway, so yeah had a lot of good things and then this is today did a bunch of stuff.
We had cake day obsolete folder. My client, I cleaned like my cube, and then this is kind of what I’ve done. Oh and then I had an Instagram winner as well. I am currently giving away a simply gilded little pack of stuff. I typically do that. Every single time that I get a subscription box, like whatever I don’t, whatever, whatever I won’t, keep and use, I will gift to somebody else and I held the held it on Instagram.
I always hold on Instagram. So if you guys ever want to follow me it’s down below but um, I have a winner and I just sent them a message like maybe five minutes ago. So you’ve always got 24 hours to contact me back with their information and then, unfortunately, if they don’t contact them back within 24 hours, then I have to move on to a new winner. So um yeah, it’s just really all I’ve been doing yeah a headache is still there.
I know a lot of you are going to ask. The headache is still there. It never really goes away anymore, but you know I’m powering through trying to take just some advil and not take my crazy migraine medicine but um yeah. It’s it’s! It’s not going great, but you know I’m going to try to have a good attitude about it and power through guys. You just sometimes just got ta try to power through, and sometimes it really sucks, but you got to do it, but anyway, I’m just going to do this.
One take vlog here, cuz. I am going to run and go to bed because I’m tired and I didn’t really do anything fun after work today, like I didn’t go anywhere. So I didn’t even take you guys with me, but Doyle and I are going to go. You guys probably can’t hear it, but he is snoring it’s funny um anyway, but I’m going to let you guys go. Thank you guys for hanging out with me today and I will see y’all tomorrow with another vlog bye eyes.
This is my second live event ever and it was terrifying, but it was so amazing. So if you guys read my last article, you may have saw me break down a little bit roll the clip. I want it to be easy where I just know exactly what to say, and I’m like it’s easy for me to pick up this camera and like talk to you guys, and it hasn’t been greatly and there’s even been points where I’m just like done.
You want to take a break, and I don’t know what to say, and it’s just like my creativity has just been like suppressed number one. I just want to say thank you guys for all the love on that article. I still feel you guys and where you guys are at. I do want to say that, after this weekend that that confusion, it honestly just left my body after the whole entire event went down. My students flew in from all over the country from Alaska from New York from Oklahoma from all different places from Montreal, and it was absolutely incredible.
It was like 10 times better than the last one. The last one was amazing, but this one everyone said that was just so so much more. We went through with so much emotional stuff people cried people found their life purpose from one of the speakers. People realized what their next steps were. We workshop with each other and we just really got to know each other and the amount of love and clarity and peace and happiness and powerfulness and empowerment that we felt all weekend was the absolute best.
So let’s go ahead and get the article. So we started off the morning with a little bit of emotional work. We had a workshop piece going on where we were listening to each other and just like not responding to what people were saying. We were just opening up her hearts, opening up to how we felt at that moment, and everybody in the little groups were just listening and everyone got to rotate. It was super powerful.
We set our intentions for the day and then we got into speakers. Our first speaker was Brian Pataki. He is a life coach. His podcast is actually coming out super soon guys stay tuned. For that Brian is amazing. He has a huge personality, but he also knows how to like really bring you in and clarify what you’re trying to do in your life. So you guys can also utilize a sample session with Brian. He opened that up to the influencer Academy and if you guys are interested as well, his emails are down below you see someone at Starbucks.
You make a judgement about them. You decide this. How much money this bitch has it’s kind of cost reduction. This kind of kids like an array right normal, that’s a normal part of being human being because in the olden days like way olden days, you would assess somebody out check out they’re going to kill you because you were a cave person right. So it is normal that we have a quick way to make judgments about people.
There’s two parts of your brain that I want to talk about today. Your fast part of your brain and your slow part of your brain, the quiet, the slower part of your brain, is where you can get closer to hearing what the universe wants for you and you’re going to close your eyes, we’re due for short visualization. Okay is your future self? Your future self begins to speak to this large group of people.
Suddenly, you become aware of a shift that has happened to you and the entire audience aware of this impact on yourself and the others. You leave the room altered for the rest of your life. What was that impact your future self had on you and the others? Who was your future self being to have such an impact? You will have a chance to have any impact you want on this entire group. It will be only one chance, one impact, but all of these people will be changed in some way.
They will have a different life because of the impact you have had on them. Go back and look at your paper now just take a minute notice, if any words were repeated and if they were, would you just circle them? Knowing this kind of what I want to do is talk about the impact you can have some going towards a phrase where I’m heading is a phrase. It’s like your life purpose statement all right. This sounds a little hokey when I say it I think, but what it is is it’s a way to know.
Am I running my business in my life from the point of view of who I really want to be, let me offer one tune, we’re going to say. No, I hate better. Yes, I like it, let’s change it, so I am the fingernails, but I’m not that what great that’s the word, so people can feel compassion. If you love, does that compass, these words for you yeah great. So can you stand up and say that I am the person [ Laughter ], so our second speakers with Laurie and Chris harder, two of the most amazing humans that I know I admire them so so much just their stories are so incredible, but they both have Podcast II earn your happy podcast that I was on but Laurie, and I interviewed her for mine and a Chris Carter has the for the love of money podcast, which the motto of is.
When great people make great money, they can do a great thanks. We’re able to keep up on that ridiculous pace until all of a sudden. One day I took a $ 150,000 pay cut and we looked at each other said: what are we going to do and we thought that was bad. The next year I actually lost my job entirely and we had to start from scratch. So we had to sell the homes, the cars, the rental properties, we lost our rental properties like we didn’t start from the bottom.
We started from like below zero. Now here’s the cool part of the story, though it forced us to start getting into self-development. It forced us to start figuring out who we really wanted to be because while we were while I was successful in banking, I wasn’t happy with every promotion. I got further further away from what I really wanted to be doing. If you guys ever woke up one day and just said: how did I get here yeah? That was me.
I always had like these solvents. Do you know what I’m talking about when you know you’re just born for something, and you know you’re supposed to be doing something bigger than you’re doing, but I was just so damn comfortable that I wasn’t doing anything about it. So when we actually lost everything, I had this moment of you know, reading him kind of lose who he was because his identity was so attached to this business and making money.
It started training, people, sorry prior to the six years, realizing well. At least I want to help people’s transformation because Fitness had become such a huge part of my transformation, so I was really forced into starting to train women, because I had actually gotten certified twice before this and never used it, because I was too scared to do It I shared my dream with everyone. That was one thing that I will tell you once I started realizing what I wanted to do.
I started talking about it to everyone and, if you don’t do that things most likely will not happen in your life that you want to happen, because I really do believe it’s all about tribe. So, like just share your passion with every single person, you possibly can no matter what it looks like an Instagram or anywhere else. When you see other people’s businesses the only way they got there, if they’ve even really gotten there is they started in that really shitty place where everything was ugly.
Everything was broken and everything was just barely pieced together and they spent more time in that place. Then you probably think that they spent there and here’s why I share that with you, the majority of you said you are less than three years in to building your business you’re, probably still in that place where it looks like everybody else is growing faster than you, Where it looks like your stuff feels so half-ass and their stuff looks so polished.
Trust me, their stuff is not as polished when you look inside of it, as it looks on Instagram or anywhere else that you see them or it is as polished and they’ve spent. A lot more time in that rough zone, where you are right now and so you’re exactly right, we should be. The second thing is – and you left this part out your story, but it’s so important. Do you remember your first client who came down to this super crappy half-ass finished gym? Yes, so I remember she pulled up in this brand new Range Rover which, to me Range Rover, just meant success or something I don’t even know what it meant to me.
I was like, oh, my god, she’s going to come down to the base, and so I bring her down I’m like I’m remodeling great so for a year she was my client didn’t see any remodeling done over the question here. But that’s! The second point is your egos going to get in the way and a lot of people will stop right there or they’ll check out right there and you can’t, like it, doesn’t matter who’s going to judge you.
It doesn’t matter how you’re feeling inside about you know your own personal business. You’ve got to step through that ego anyways and we actually develop the saying, and that is your egos, your greatest overhead, think about it. Your egos, your greatest overhead, because your ego will stop you from speaking up when maybe you’re about to speak up to somebody who could change your life or change your business.
Your ego will stop you from inviting somebody into your business because, you’re afraid of judgment, your ego may cause you to buy too nice or too shiny of things. Well, you’re, not quite ready to have bought those things. And now you don’t have that revenue for your business, like your ego, truly is your greatest overhead and we had to learn that the hard way from when we had to sell everything that was shiny and start over from when we had to have people’s own clients Show up and Range Rovers in our horribly disgusting broken mirror gym.
Those are the parts that really shape who you are and last but not least, we got to go around the room at the end of the day and talk about everybody loved the most from the day saying that I can go to and talk and listen to You guys talk, your stories are so inspiring. It just motivates me to keep going, but just having that clarity of like where I’m at now and where I am going to be amazing everyone.
This group stretches me so much and I love all you guys for being here. I feel like after today, I’m like so in purpose, and you guys I just felt at the end of the day that it was just, I felt so clear, and I felt like what I was struggling with the other day. I felt like at the end of this day was what I was I felt like. I knew what I was meant to do in the world, even though like it might seem like, I know, and I put together and stuff.
Sometimes it can be confusing and you kind of know, but then the path gets a little blurry we’re all human, and we all had that happened to us. As I can tell by the comments section at the last article and then at the end of the day when everybody was going around the room saying exactly how they felt, I felt it’s so deeply in my heart that I was put on this earth to do This – and I remember specifically when I first moved to Los Angeles, I didn’t want to go, I was resistant.
I thought I had no money. I thought that I wasn’t going to make it. I thought I wasn’t going to get a job. I thought it was going to be too hard to have like a new city, new friends, all this stuff, and somebody had to convince me to go, and once I finally said yes, I like basically got dragged here. Obviously it was one of the most monumental times in my whole entire life. It changed everything for me, the trajectory of my life went in a completely different way, and that is possible for you.
It is possible for what you’re doing right now, where you feel cushy. You feel comfortable if you do feel like that. It is completely possible for you to change your own life, whether you’re, starting to read new in different books, whether you’re starting to listen to more self-help personal development stuff, whether you’re just like gaining new skills. For something that you want to do. Whether you’re just getting sign of your comfort zone and going to a karaoke bar alone and singing because it’s what you love, whether it’s moving to a different state.
Even if it’s just the next town over and you have to make new friends. And you have to go to a new job and like the outgoing and do something that feels kind of icky and weird to you at the time, not icky, just just like cringy. I guess it’s terrifying. It’s terrifying trust me, but you are the only person that can change the trajectory of your life. Nobody else can do it for you, people can guide you like I’ve guided them, but they all came here.
Did the work they’re still continuously doing the work throughout the rest of the time that they’re in the program and then they’re after forever after as well? Sometimes you just need a couple more tools to guide you, whether that’s podcast books, a program whatever it happens to be, but I just want to let you guys know that it is possible for you guess: Realtors! That’s around you! What the Shekhar opening jar have you ever, that’s great, but uh, let’s take a champ.
Have you ever read on that’s great at the end of the day? For me, I’m just so happy that each and every person felt like empowering at the end of the day they knew the structure and the blueprint of how exactly they were going to leave and pursue their dreams. And that’s what made me the most happy today. I just want to show you guys what’s possible for you. This makes me so happy and I hope you guys find that kind of happiness in your life as well.
Thank you guys so much for reading this article. I have a hot dinner date tonight with Celina I’ll catch. You guys in the next article
Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!
This article is just to share with you guys how I was able to triple my YouTube income and the sort of strategies that I used and implemented. So if you are reading this – and you were also somebody who was trying to up their YouTube game going to figure out tick, tick, try to figure out tricks and tips on the ways to grow your blog that have worked at least for me.
I figure if I can help at least one person out this article has done its job, I’m going to say the sentence I have never uttered before that. I never thought I would uh derp, but here it is YouTube just paid my mortgage payment. It just did during the month of August I kind of changed my strategy. I decided mid to late July that I was going to upload a article every single day Monday through Friday, and each Monday was going to be a specific theme.
Tuesday was going to be a theme Wednesday, Thursday Friday and I sat down with my Google Calendar. I will outline this along the way, so you know exactly how I did this and if I miss something and if you have any questions, let me know down below in the comment anyway. I sat down two weeks before August first and I opened my Google Calendar and I viewed it on the month like not the week not the day.
I can see the entire month of August on the screen and I went and color-coded all the Monday’s in one color Tuesdays, Wednesdays, so on and so forth from there. I knew that Monday was going to be this topic. Tuesday was going to be this topic and from the knowledge of the topics I made lists of you know, I need five Mondays for this month, but I’m going to have six or seven different ideas and I kind of just organized all the Mondays Tuesdays Wednesdays.
So, by the end of the week in July, I had the entire month of August planned out with articles that was step one step. One is kind of the easy part of the game sitting down and saying: okay, here the days they’re going to go up, step, twos Rick, it’s a little more complicated. That’s when I sat down and said okay, what days of the week am I going to film these cuz? I need one day for each week I work a full-time job.
I was doing a show. I work with clients online, so I work full-time job, music, business, YouTube clients and I was in a musical all at once, so I actually decided I didn’t want to cut out any time for family and friends. So I woke up at 5:30 or 6 o’clock on filming days granted not a morning person. I actually did a article on how to become a morning person which I will link right above in the cards, because I had to become one real, quick anyway.
Jumping back on track, so I believe it was Wednesday, Thursday and Friday three days a week, I would wake up two hours early and getting up two hours earlier, for those three days gave me six hours of time and in those six hours each week. I would film five articles edit plan their uploads like their thumbnails, their copy their SEO. All that stuff would be figured out, and then I use the YouTube scheduler once they were all set and done.
I also made it really easy. Some people like to use like their iPhones or their iPads, to write out their ideas. I was keeping lot of my stuff on steno pad, so I would know it would say the day of the week like the topic like if we were talking YouTube or money. Your budget or self-improvement it would stay down, it would say down here then I would have the exact title of the article and then all the notes, so I would have it all there for me and it was just very organized.
I think one of the biggest misunderstandings with youtubers is people think, oh, we just sit in front of a camera and talk and upload it and that’s great, we’ll figure out a topic when we get there. There is so much writing and planning and strategy that goes into this, even if you’re just doing a article by yourself July, I did a collaboration article with nine other blogs, so that was planning and scheduling for not just me, it was ten.
Ladies, we are going to get a gentleman in the next one. I promise anyway so step. One was the planning on the calendar step two was implementing when the filming was going to be done and waking up and becoming a morning person and getting myself six extra hours in the week, and if that was enough, Sept 3 was figuring out when to edit. It’s one thing: you just sit down and say here are my filming times, but then, if you don’t have time to edit it, that filming was for nothing.
So I sat down and said here are the times I’m going to dedicate strictly to editing and, to be very honest, I’m a little bit of an ad D kind of person like if I know I have a lot of stuff to do. I have to put everything else away and focus like I’m. Not super ATD like see a squirrel and freak out, but if I have a lot of things to do in one day, I have to like have it on a list and dedicate times and blocks to do them.
There’s an app I’ve actually used on sponsored app. I’ve actually mentioned it in previous articles. It’s called tide, it’s just a free productivity, app it just times out 25 minutes. Camera died, that’s fun anyway, it is a free productivity app and what it does is it times out 25 minutes for you and it’ll play music. Without any words or just background sounds for 25 minutes, then it will ding once those 25 minutes have passed and then you have to schedule yourself a 5 to 15 minute break.
What I like to do is I’ll make a list and I’ll say: ok in this 25 minutes, I’m going to focus on getting a done once everything on list a is done. I can start the break early or if the timer goes off in list 8. Isn’t done, I will go back and finish it once I take that 15 break. If you guys do want to try tied, I will have it linked down below. If you wanted to look it up, it’s free in the App Store – and it just really helps me – keep focused then once the planning, the filming, the editing is all done, then the fun part of just uploading it and then scheduling and designing the thumbnail and when It’s going to go up all that stuff kind of took place afterwards and finally, after all, that work was done, I did everything I could to optimize views on those articles.
I feel like I’m mentioning previous articles in this one, but if you missed my how to optimize your YouTube views and get more views to your blog I’ll link it up here only because I don’t want to have to re-emphasize all those things and that article is Just very focused on it, but I wanted to try and get as many eyeballs on my articles in the first 24 to 48 hours, because that’s what helps it show up in search later and again.
That is all talked about in that article up above, but things I did. Is I utilized all my social media forms. There are certain ways that I would post to my facebook or my Instagram or my Twitter again. Those are discussed up above in the card. I’m just going to keep sending that over and over again, because there are certain ways that work better on each platform. If you’re interested good and check that out – and then the last thing I did, that is kind of new for me to do is I was emailing my email list like every Friday, just updates hey, if you missed it, here’s something new Instagram stories.
I would just screenshot the picture or the icon of the new article going out and I would say: hey guys new article link and bio. You know all that fun stuff, but the email list was really nice because I could see who opened the email who clicked? What article so I could see what kind of topics my followers were interested in and then I would hand those articles over to my clients as well to show them.
You know here’s what I’m working on is there anything that you would like to UM that you see on these articles that you want to do for yourself or include in your articles, I’m finding it really rewarding to just sit down with clients over Skype and just Kind of discuss their goals and my goals, but it is also nice to share with them my article, so they can see you don’t here’s what Kristen’s doing here’s, how she’s implementing here, all the steps she is taking and this article is kind of just like scratching.
The surface everything that we talked about in those sessions, but I did want to share with you guys this kind of milestone again. This is not a brag. Look at me sort of thing I just want to share with you guys what I was doing, because I’ve been getting a lot of emails. 99.9 % of them are really nice and encouraging, like hey girl, saw your blogs really grow into putting a lot of work into this. I can tell, and there’s always the one or two that are just emailing and saying things like.
I know that you’re cheating the system and you’re buying views you’re buying subscribers curve. I were buying subscribers. I would have more than five thousand subscribers. Anyway. I try not to really respond to the haters or the trolls, because they’re going to be there, I feel, like I got this far from that hard work and on top of everything we’ve just previously talked about in this process, I was taking at least three or Four classes online, like during my lunch breaks or in between projects at work, I would take like 15-minute breaks and take notes on just online classes and interviews that talked about everything from SEO: the best ways to market social, a marketing, a filling marketing like I feel, Like I got a third education, I feel like I not have a third degree just because I sat down I’ve on my third notebook of notes.
People would think I’m absolutely insane and they’re probably right, but I wanted to sit down and kind of make a article explaining here’s why there was so much growth. Here’s what happened to my blog! If anybody wants this to happen to them, here’s how I did I’m not saying it will happen for you, it might or may not. You might have a better. You know response than I did, I’m just letting you know here the things that I did and I don’t regret it.
I feel like that was the biggest challenge I’ve ever given myself for a summer days. That would start at 5 o’clock in the morning and not end until 11 o’clock at night. Those were tough days, but now that the hard work is done, I’ve never woken up in the morning and said man. I feel really bad that I got up and caught all that stuff done just put in the work put in the work. If you have any other questions or concerns, please feel free to leave them down in the description box.
If you want to email me any specific questions, personally, you can email them. My email address is also listed below. Thank you guys so much for reading this, and I wish you all the best of luck in your journey. If you’ve experienced a lot of growth in your YouTube blog – and you want to share that as well – go ahead and leave that down below anyway, if you like these kind of growth and YouTube kind of articles, give this one a thumbs up and if you’re reading This unsubscribed click that little red subscription button.
It’ll update you to all my future articles, happy September, you guys it is officially fall and I’ve got so much great content coming for you guys. Thank you for reading this article, and I will see you in the next one. You
I’ve been home for a little while – and I am just kidding well I’m on my computer right now, but I’m getting stuff ready for the electrician. He is coming over tomorrow morning at 6:30 and I am replacing that fan with this fan. But what I’m doing is I’m actually pulling out all the components and I’m I cleared this thing off there, so I’m going to put everything up here.
So it’s just so much easier for him. He doesn’t have to waste his time. You know opening up boxes and stuff so yeah. I am replacing the light also in the closet and also the same light in the master closet and then in the master. Bedroom. It’ll. Be a very similar fan as well. They didn’t have the same like I wanted the same fan in the master as here, but they didn’t have it like. They only had one I’m like wow, it’s weird and then like.
I think it was like a discontinued one or something but anyway whatevs so yeah and then um. Sorry, I’m looking at an email or the there’s a fan with like a long tube or whatever in the lofted area kind of I don’t know. I guess it’s more in the kitchen, if you will, I don’t know it’s in a weird spot, but anyways um that one I love that fan. But again it’s just like the plain white one and I wanted, like all the fans to kind of be cohesive, so that one’s getting changed as well, and then I’ve got a couple of things in the garage that I need them to change out.
So anyway. Tomorrow is an electric day and I will be working from home in the morning and then her running to the office after that, so yeah, that’s kind of what’s going on here, I’m like looking at things. I mean vlogging, multitasking, guys multitasking. So I am somebody from work friend work to me. He must be real friends now all right and then oh. I was going to look at this okay, so I have a meet-up this weekend, but I wasn’t sure it was Saturday or Sunday I’m like.
I don’t know it’s Sunday, that’s good, at least you think. Ah all right, I need to see where this is like. I like who you go to this like place that were supposed to be going, go to their Facebook page and there’s like a map, but there’s like not a map, it’s weird, oh goodness, all right. Let’s take a peek here. Okay, now I see where it is all right. Okay, it’s not. I mean everything is kind of far away from me, but so yeah it’s on Sunday cuz I was like.
Is it Saturday? I don’t know? Thank goodness I looked Oh anyways um, but yeah. So I’m just hanging out here: I need to unbox a bunch of this stuff, my fan and then I have hair I’ll grab. My other things. I need to unbox, it’s like an unboxing article, but it’s clearly not um. I have a remote for my garage so that it’s going to get done as well and then this light, that’s the Patriot lighting. I got everything at Menards, which is like a local hardware store in Minnesota.
I don’t know if they have them all over the place, but they do have menards.Com and yeah. This is the light. I got it’s a very fancy and this is the same light that is in the hallway downstairs, as well as the hallway upstairs. So anyway, it’s like a hallway light, and now I’m going to be a closet light. So let me show you what I’m replacing in here: it’s just basic lights, I don’t know, there’s a very yellow – and I really like this one.
It’s an LED one, so it doesn’t need any light bulbs or anything like that Wow. I just look really red um. So yeah, I don’t know, I just think that the light quality is going to be so much better and so much brighter, and that’s what I’m looking for so yeah these these little bad boys and then, where is so? I bought this thing on the Internet. Now let me take this down with me because I need this I bought.
Where is it um, so my uncle, unfortunately ruined my? What is it called? You know like the garage door, opener, that’s on the wall. He somehow magically ruin that. Oh I have there. It is I was like where is that day, so I’m going to put this oh and then here is the dismantled one that I just took out of the box. That’s going to go right there, that’s right, it’s going to go and that one’s going to have a light in it as well, and all of the fans that I got, because I guess we’re now in the modern age have remotes, so that’s exciting.
So anyway, the little you know like the little pad that’s on the door or not the door, but the wall in your garage. I don’t know he hit it and then it got ruined a piece broke off. So then, now I have a different one to be installed as well, so I figured they were doing that I wanted an another garage remote which probably took him like two seconds to put together. So this is all my electrical things, but I think I’m just going to do the one take vlog here, because I have a bunch of stuff to do.
I mean I just have to like unbox some things and whatever, and it’s already like 8:30 anyway. Doyle, dog is over there judging the world and my battery light just started flashing, so I’ve clearly been talking for a little too long, and I haven’t changed my battery in a couple of days, oopsies so yeah, but I will take you guys along tomorrow. Tomorrow’s vlog will actually be probably a little bit interesting because I am going to be home and I just might pick up the camera and like do like one-minute check-ins and just like show you.
You know the progress and before like that kind of stuff. So, anyway, I’m going to go and I will see y’all in tomorrow’s article, and so will Doyle Doyle see you guys tomorrow. Bye well, folks is time to kick it old school
After you’re done with this article, you’re going to be able to really honing your copy you’re going to be able to create offers that are going to convert and you’re going to be able to jump into the mind of your clients and your prospective clients. This is so helpful when you’re doing research and you’re trying to figure out what kind of blockers and what kind of content should I be putting out there for my brand or for my business.
So if you’re doing any kind of digital marketing, this is going to be extremely helpful. Hey everybody how’s it going. My name is Brandon Brashear. I make daily digital marketing articles here. So if you’re trying to grow your brand or your business with digital marketing, then this is a great blog for you. You should totally consider subscribing hit the thumbs up button. If you liked the article and comment below with any questions or comments that you have alright.
So let’s talk about the before and after good, some people call it the before and after good some people call it the heaven and hell grid right. It’s really depends on where you’re learning this from, but it’s actually a pretty common concept in marketing, but it’s extremely important, especially if you’re trying to grow a product or service or develop an offer when you’re doing marketing. You really want to get inside the head of the prospect.
The reason why you want to do this is because, when you’re doing marketing, people don’t buy things typically for the utility of the thing right. The old example is people don’t buy it grills because they want drills, they buy eight drills because they want holes, that’s actually not true. Either people don’t buy drills because they want holes. They want holes because they need to run a wire through it or a pipe through it or you know, there’s more to it than just here’s: a cool drill, he’ll, here’s the features, here’s the price right, we’re trying to figure out exactly what the clients and customers Are looking for so it’s important to consider first, what is there before state? What does it look like? How can you communicate with these people so that they’ll say yeah? That’s me: that’s how I feel, and typically, if you have a service or product, it’s going to do more than just the face value of that product or service, and if you want it to be more valuable than just like a commodity.
For example, it’s important to consider and really consider that you have to really relate to your clients and customers on an emotional level if you can get into their most primal fears. Their most primal worries their most primal motivations that they have you’re going to be a lot more successful. People typically do things because they want to gain something they do things, because it justifies their emotional decision with logic.
People do things because fear is a motivator and in general, if you can tap into these base motivations you’re going to be so much more effective. So let’s go through an example. So, typically, what I like to do is the the before grid. I like to know what they’re thinking, what they’re feeling, what they’re wondering: what are their worries? What are their needs, what are their wants and really talk about? What is it and what is the state that these people are in? So let me give you an example: let’s say you’re doing a your realtor in you’re selling, a house.
If you have somebody who’s selling their house, you could think well. All they want to do is sell their house. They are need to sell their house right. There. Could be a million reasons why these people need to sell their house and one thing that you should totally do before this is fill out your client, avatar and customer avatar, so that you know who you’re creating this before and after good. For that is step number one.
This is step number two, so that article up there in the left hand corner on the card. You can click that and there’s a client, avatar worksheet in the description of that article as well. But let’s talk about this, though their before and after good, so you have your very specific customer, avatar right and so even within selling houses. You have different kinds of house seller. If you have equity sellers, you have people that are selling because they’re retiring, you have people that are selling, because they need more room.
You have people that are selling, because they can’t make the payments. You have people that are selling because they’re upside down on their mortgages, they’re doing a short sale right. All of those people have different before-and-after grids and likely your clients and customers aren’t also in different areas depending on what’s important of them to them right. So, let’s target somebody who is an equity seller, for example, they’re retiring and they’re, downsizing right.
What is their before and after good look like so before they’re worried about getting the most money for their house. They probably have time they’ve been sitting on the house for a long time. They’ve paid it off. Now they have equity, they feel like they’re, proud of their accomplishments. They feel like they deserve to get the most for the money they feel like. Their house is extremely valuable, extremely special.
They have a serious emotional bonds to it right and so, when you’re designing content around that, if you talk to them about how special their house is how they build memories, they’re right, the house has so much more value to that person. Then it does somebody who just is doing like a corporate rental right or you know somebody who’s like, oh and I bought this house a year ago and I’m flipping it right, very different positions, and so, when you’re, creating marketing and you’re explaining to them.
You know, especially if you like, let’s see, had a reverse mortgage business, where you’re trying to get people that have equity to do reverse mortgages right. If you talk to them about how they have built the legacy in this house – and you know they’re their state that they’re in they feel connected to it, they don’t want to move out of it. They want to maintain their lifestyle right. You you’re talking about the emotions that they’re feeling and really you’re connecting with them on a very emotional level.
They feel like you’re, going to know them you’re going to get to know them, so the ad is going to be a lot more effective, and so then you have the after grit. So let’s say that you, you understand and you’re empathizing with where they’re at at their current stage and then in the after grid. It’s where they’re going to be when they’re ending up with you they’ll be so relieved that you know this. Wasn’t that hard to do! They’ll be so relieved that they got the most for it.
They’ll be so relieved that they found somebody who is going to build a family in this house. Just like you did in the house is going to be used for good right. All of those different things. You’re so much more deeper than hey. I sell houses, a 2 % Commission, yes or no and you’re so much more effective. When you can be the bridge between that before state and that after state, a good general copywriting rule is the feel felt found right.
You can tell a story about a client who has gone through a similar situation through his story and especially if you can use article testimonials and things you can talk about what they were feeling. So what did you feel when you first got started? Well, you know I’ve lived here for 30 years and I really felt like I didn’t want to give up all the memories and things, but it was getting expensive and I knew that you know my kids.
I didn’t want them to have to support me and right. So you’re going through that feeling, so what did they feel and then how they felt when the thing was happening? But you know I found someone so realty service and immediately they got that understood that you know this isn’t just a house. This is my legacy, and so what we found was, and then the solution and then the after. How did they feel afterwards and being that bridge and that gap really helps you to get no more emotion, convey more emotion and get people to to get to the end result.
Really, that’s what people are looking for, they’re, not looking for you know. Sometimes people are there. There are different demographics right where people are just looking for the cheapest commodity and if you’re, a commodity provider you’re, probably able to find those people just because you’re competing only on price. But if you’re, like other businesses, that don’t want to just be a price competitor, that you want, offer a premium service you’re going to have to bridge that gap, you’re enough to find the hot-button issues that are going to make.
You different make you better and really help you to not be just another commodity. That’s only going to be based around pricing right, there’s service. There’s caring, there’s commitment, there’s the ongoing um. You know everything it’s it really all comes down to this, and if you can nail this as far as what is the before state, is this something that you’re feeling is this something that you’re doing and then what’s the after state? If you can convey that in article in text in an image your ads are going to be so much more effective, I would love to know that what do you think what are some of your favorite copywriting formulas for this? If you have any questions, any comments need help with anything comment below as always, and please, if you enjoyed the article, be sure to subscribe I’ll, see on the next article have a good one.
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