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Creator vs. Influencer Marketing | What Is The Difference? | Setting Goals 2020 |

Watchers. Hmm talk. Oh yes, look at how small I was. I was so skinny way more hair. You I had here. Do you see that hair right there? That’s proof, people, that’s proof baby. Nobody remembers. Nobody remembers. Can you believe it’s been two years since we started our YouTube blog? Yes and one year since we started full time travel and ever since we started the one thing that we’re constantly asked is so you’re an influencer right? Are you an influencer you’re, an influencer and we don’t have anything against the influencers, but we just don’t like to be identified by that, so instead we prefer to be called creators creators.

I like that term. I feel it in my in my blood. Yes, but once we say that the follow-up question is what’s the deeper well, I’m glad you asked: what do you think when you hear the term influencer for me, I think, of a promoter? Well, there is a product or a service. Is someone gearing you towards making a purchase both influencers and creators, work really hard and they both get paid, but what makes them different is the motivation behind it? If I could compare it, I would say: influencer is more of a salesperson that works on Commission and a creator is closer to ourselves advisor whose motivation is to advise and give an experience with.

That said, for both influencer and creator, it is a business both have a lot of similarities when it comes to business, but what I believe to differentiate an influencer from a creator is the story. An influencer, a story comes from an outside source, telling someone else’s story and every product or service they advertise wears. A creative story comes from within, through all the emotions and feelings of an experience, there’s just a passion that comes from the heart that we try to capture in our lives.

You follow your dreams, the way we follow our that’s right, so you know to do remember to live the life. You want love the life we live in travel,


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6 reasons why social media is for food and beverage brand building and not for sales!

Social media is constantly changing. It used to be a one-to-many blog brands would publish links, photos and articles On digg, delicious reddit and later facebook, twitter, pinterest and instagram and could Drive a high number of leads and sales when we first started using social media. There was less content, less noise and people were willing to click on almost everything.

They saw in their news feeds then, like we always do. The marketers showed Up and we ruined a good thing. Sorry, if that offends you social media, marketers Out there, but the truth is the truth. Anytime, we get a beautiful thing. It’s very Often marketers and advertisers that ruin it. There is now way more content on social media. Platforms than folks can consume and a huge amount of that content is sales driven posts.

And ads if a post doesn’t look organic, interesting or useful people now just scroll right past It as traffic sources, twitter, facebook, instagram, And pinterest have become so challenging to drive organic traffic from that it’s now. Rare to find a brand that can use social media solely as an organic source for leads and Sales, the organic clicks are just so much harder. To come by now, social media is now a one-to-few blog.

It’s only the brands who can afford to create Ridiculously amazing content or who cultivate one-to-one relationships with their fans, can Succeed organically: it’s the brands and companies who provide Personalized social media experiences for their fans that are succeeding on social media And please know in this context I am talking 100 % about organic authentic relationships. This has nothing to do with paid promotions.

Paid posts or ads on social media platforms pay to play is the reality on facebook and Instagram now and all the social media platforms have advertising platforms available for those Who can integrate paid into their marketing mix and can afford them? You can still kind of get decent organic growth. On platforms like pinterest, twitter, YouTube and linkedin…, but don’t count on that forever. Either With that said, let’s talk about six reasons: That engagement is the future of social media.

Social media is often seen as a solution to Every marketing problem: it’s fine for certain aspects of marketing; Like brand awareness, but here’s a little truth for you, social Media is not going to help you achieve every business or marketing goal that you have. If you aren’t diversified with your marketing. Mix you need to get on that yesterday. I’m talking about that email list. That’s collecting! Dust in your mailchimp account and that sad SEO consultant who you stopped inviting to Your weekly meetings, because you we too busy working with pseudo-influencers, who don’t Actually move any needles, social media influencers are the fyre fest Of marketing.

.., i’m just going to put that out there and let it fester… Still many people still want to know how Social media relates to driving traffic buckle up. Here’s a little more truth for You organic social media is not going to be a good traffic driver for most brands. Today, Or for the foreseeable future spraying and praying with your marketing messages. Across various platforms might have been an effective way to drive clicks from digg reddit And delicious, but it’s just not an effective strategy anymore with the platforms we’re Focused on and for me, that’s just fine, because I’ve always used social media as an engagement.

Blog, not a lead generation tool. Now, if you can get your head right with this And if you can quit expecting to move mountains in a week, it can open up some great new opportunities. For you, that can give you an advantage over your competition. For instance, customer service is well-served. Via blogs, like facebook, messenger, instagram, direct and twitter direct message, consumers are heading to these blogs.

1St In many cases to be heard by brands, they buy from and you’d be wise to embrace it with Them social media is the first place a lot of people. Turn to for customer support and more and more people are using social Media to get help from brands folks are not only using private social media. Blogs such as facebook, messenger, instagram, direct messages or twitter direct messages, To reach brands for help, people also leave comments on posts on facebook.

& instagram and reply to tweets to get help think about this being responsive on social Media prompts customers to purchase while ignoring customers does what you might Imagine it brings about less brand loyalty from customers. That’s enough evidence to make you care about. How customer service in integral to social media and if it doesn’t well, you might be dead. Inside I think about all the opportunities that have Been opened up to me by just having a conversation with a potential customer, whether they’re Mad sad happy upset whatever it is, there’s so many opportunities to provide more Value, it’s easier to help your customers on social Media, so you have no excuse not to be doing this, and the platforms are aware of this as they Are developing more customer service tools every day to help brands respond to their Customers, you want some examples, you can let customers send you a direct message.

On twitter, without them needing to follow you or you needing to follow them, you can send automated welcome direct messages. On twitter and prompt folks with the best ways to reply, you can manage all of your facebook messenger And instagram interactions in one unified inbox, you can use smart replies to automatically Answer frequently asked questions for your facebook page organic reach on social media has fallen so Low that social media has become a less viable blog for traffic across the board for most Brands brands are reaching fewer folks on social Media and getting less traffic from social media PERIOD, many big brands have seen a huge fall in facebook.

Referral traffic, in particular some by 75 % or more, the amount of content on social media has Increased to a point where it’s well beyond what we can consume, each social media post is less and less likely. To be seen over the past couple years, we’ve seen a 10X Increase in posting from brands because they are trying to break through the noise of all The additional content being posted, but people simply cannot consume more content.

Consider this as a weak example with math If 100 posts are published per day for every social media user, but each user can only consume 10 posts per day, each post has a 10 % chance of being seen now, if the number of posts published per Day increases to 1,000, but each user can only consume the same 10 posts per day. Each Post now only has a 1 % chance of being seen because of… Math. This is, in effect, what Has happened to organic content on social media over the last few years, facebook organic reach fell to about 4 % throughout 2016-2017 and is now well well under 1 % per post, because facebook continues to tweak its Algorithm to prioritize posts from family and friends over brand pages, so social media is losing its potential as An organic traffic blog as more and more content is posted on each platform by brands.

Who are posting more content, so their content can possibly break thru. The additional noise From content being posted by other brands, who are posting more content, so their content, Can possibly break thru the additional noise from content being posted by other brands? Who are posting more content, so their content can possibly break thru. The additional noise From content being posted by other brands, who are posting more content, so their content, Can possibly break thru the additional noise from content being posted by other brands? Who are posting more content, so their content can possibly break thru.

The additional noise From content being posted by other brands, who are posting more content so…, the point is organic traffic from social Media has been going down for years, you’re just not going to get the reach or Visibility, you did in the past as brands and marketers. You have no choice but to adapt. While social media has been the dominant platform. Over the last 5 to 10 years, social messaging apps like facebook, messenger and instagram Direct are growing much faster than social media platforms.

There are now more folks using the top four Messaging apps than people using the top four social media sites, the rise of social messaging signifies a change In folks’ behaviors and preferences towards more personal one-to-one communications, when folks view social media, they are no Longer, just thinking about the posts on their news, feed, they’re, also thinking about reaching Your business for customer support through twitter receiving timely information or ordering Products through a facebook, messenger chatbot and all the other communications that come Through these messaging apps brands that only push out marketing content, On social media will miss out on this massive opportunity to serve customers in meaningful Ways and might be left obsolete on social media engagement is a key indicator of the quality Of your content, does your content elicit positive responses? From your fans for the social media platform, algorithms to prioritize your content to be Seen and heard on social media organically, you must create content that engages your Fans the number of engagements on your social media Posts highly influences the number of people who will see them if lots of folks engage with your content.

The platform algorithm will take it as a sign that your post is interesting and will more Likely show that post to more people, I learned a long time ago that the shorter Path to success is learning what those who you depend upon for your success need to be Successful themselves and to help them get there, so it might help for you to step into the Shoes of the platform for just a second: what do you think they need to be successful? They need attention and eyeballs.

https://m.youtube.com/watch?v=-yEQmoad1nU

They need people to linger on that page where They are displaying ads, they need people to be captive to their platform. Now what keeps users captive on their platform? So they can sell more ad space. I’ll give you one guess…! It’s interesting! Engaging content, if you go look deeper into this and study The search algorithms on these different sites, you’ll get a lot more information, but to boil it down if there are just a few Interactions or a lot of negative interactions on a piece of your content: the social media Algorithms will assume that it’s uninteresting irrelevant or not useful and show it to fewer Folks, so the more positive interactions on your Post, the more people you will reach on social media, ok.

… I feel like i’m beating a dead horse. At this point either you get that or you don’t if, after this explanation, your ultimate goal – On social media is still, traffic leads or conversions. It’s tough for the average brand But if you break it down to what’s going to drive, traffic leads and conversions, it’s still Engagement, that’s your top priority. It’s not rocket science here, folks, the more Interactions, a brands content has overall the higher the traffic to its website.

So how do we get there if you think about The kind of posts that get interactions you can’t be lazy and just post a bunch of links. You have to do everything you possibly can To get those interactions and engagements up and that’s a new article i’ll need to make if there isn’t a strong direct revenue from Social media, why waste your time? The primary reason to be on social media is To build your brand through engagement, brand-building is important because a customer’s Journey with brands is almost never linear.

Most customers rarely go from an instagram Post to your website from the link in your profile, ( by the way “ link in profile”, is A joke cut it out. ) then, to your checkout to purchase it’s more. Like someone hears about your product, Through a friend on the same day that customers sees your facebook, Posts enjoys the content later they reference about you in a blog post, the following week, the customer searches on Google and see your brand via a retargeted ad, maybe they recognize your brand and tweet You a question about your products, you replied to them promptly and then they Decide to order the product from your website now this is a simplified version of an actual Customer journey, but it’s still a good frame of reference next.

… Why else is social media? Important 85 % of folks have to see something on social Media more than once before they will purchase it, but don’t overdo it. They will also unfollow You, if you post too many promotional messages, so that’s a delicate balance there by engaging your customers through timely Customer support one-to-one conversations and interesting or helpful content. You can Strengthen your brand image, then, when these customers are deciding, if They should purchase or continue to purchase from you, this brand equity that you’ve built Up can help win them over social media interactions, increase customer Loyalty, consumers who engage with their favorite brands On social media have stronger relationships with those brands than consumers who don’t Engage at all, they have a better opinion of the brand they Leave more positive reviews, they stay loyal and keep being paying customers longer and Then also they recommend the brands more to others and that third-party validation is gold for A brand when customers trust your brand they’re more Likely to give you their email address, attend a live event or purchase your product when You ask them to Subscriptions stroke, my ego and they also Go a long way to increase my discoverability here on the Youtube.

So if you like this article and you want to Part of making all my youtube dream come true. You should subscribe Beyond that. I want to know what you think: So I can create the content. You want to see, Leave a comment for me or let me know what Questions you have, I check them every day and will be quick to Get you a response. I appreciate you reading I’ll, see ya in The next article

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Create Great Instagram Content (and other Instagram Tips)

It is the reason why people are going to be interested in you. What’s up everybody, Rickey crew here, welcome back to my blog. So today I want to talk about Instagram content and how to create Instagram content. That’s going to create that engagement that you want with your followers and not only that but bring you more followers. When people visit your Instagram profile, you want them to see the best possible content, so they’ve become interested in whatever it is that you’re doing and decide to follow you, the content that you, post on your page, is going to be the foundation of your growth.

If you don’t have good content, you’re not going to grow as fast, if you don’t have a good content, people are going to be as interested in what you’re doing now. Once you have a great content distribution in place, you still have a lot of work to get to the places that you want to be you can’t just post content, just hope for the best. Okay, we still have to engage with our followers. We still have to do the things that we need to do in order to grow, but, like I said that foundation is going to be your content.

So let me tell you the story about my Instagram account and my journey through getting it to the point that it is now and creating the kind of content that I have now and where I see it going in the future. I started out creating my own content, just posting. I was just throwing stuff out there just trying to see what works. What doesn’t work? You know what creates engagement, how Instagram even works period.

You know in the beginning, you don’t even realize how these platforms, work and they’re all so different, and so you just have to play around with them at first and kind of see what direction you want to go and then, once you see an opening boom go For it and start creating that content, so I was creating my own content. I was just kind of posting pictures and then I went to to create quotes on the pictures where I just used a dummy Photoshop.

For that, then I started doing articles where I put the words on top and I do captions. I used Adobe Premiere Pro to create that content and I was just going and going and going and what I realized was after doing this, for so long on my own was that it takes so much time work effort, creativity to create this original content. Let me tell you right now: it Richard content. Original content is king.

It is the reason why people are going to follow you. It is the reason why people are going to be interested in you. It’s because you have original content, not generic content, not you know. Reposting of content they want to see original. They want to see something that they’ve never seen before. That’s what wins on social media! That’s what wins in marketing period is original content stuff that no one has ever seen before and that’s what you should be posting on.

Your Instagram profile is original content. Okay focus around who you are focused around your philosophies, focus around what you’re trying to accomplish. Also, I think you should be posting at least once a day, if not more, but at least once for sure every single day. Okay and you need to pose for several reasons: okay, when you’re posting every day, it shows your clients and your followers that you’re consistent that you’re dependable that you’re working right.

It shows them that you’re a hard worker you’re here to stay you’re, not going anywhere and you’re there to help them okay, so the consistent posting helps them realize who you are as a person? Okay. So that’s really really big. Also, when you’re posting that much and you’re reading the the engagement you’re reading the algorithms, you can kind of see when changes are made and you’re able to take advantage of those changes as they happen.

Okay, whereas if you see that there’s more organic reach here, like Instagram stories or if you see this or that you can make a change in what you’re doing and boom start taking advantage of it like right now at the time of this article, they just made Where it’s a GTV can also be in your actual post right, it can be on your actual profile, not just on IG TV. You can actually post it to your profile as a post, okay, so, and that has really 10 extra views right.

If you just post a article on your post, a regular article, you’re getting X and then, if you post it as an IG TV on your profile, you’re getting 10 X right now, so it’s a really really good way to get some extra exposure and if you’re, Not posting every day, if you’re not reading other people’s posts and how everything’s working, then you don’t realize this because you’re, not the game, you got to get in the game, so I want you to be in the game.

Want you to post everyday! I want you to be reading so that you take advantage of these little changes. The little algorithmic changes that happen periodically. Now, what I started doing is I started being mindful about what I’m posting versus what I’m putting in my stories, and I have to understand that those are two bit really two different platforms. Okay, sometimes when I’m posting my stories, I don’t want to post.

So I’m sometimes sucked out of post. I don’t want to put in my stories it’s two different platforms within the same platform so understand this, realize it and use it to your advantage. The stories are created to show people. Another side of you right is to kind of show them what’s going on through your day, what you got going on, what you’re thinking about so on and so forth, okay and to document to document what’s happening? Okay, so so that’s really big, because people can see what you’re posting and they can see your posts forever.

However, your story only lasts for 24 hours, and that gives them a glimpse. An inside look at your life, so I need you to make at least one or more posts per day, and I also want you to create five or more stories per day through your day. What’s going on and how you’re doing how you’re doing it and so on and so forth, and when you get up over 10,000 followers, you you have you get the swipe up feature on your stories where you can add links to your stories to go to your Youtube or go to your website or go to whatever you want.

You can have swipe up feature there now, if you have less than 10,000 followers, you can still do the swipe up feature. If you promote your story, this is a feature that Instagram came out with. Maybe two months ago, three months ago, or so, which is very interesting as you create your stories after you’ve created them, you can go back to your story and you hit those three little buttons at the bottom right and there’s another pop-up menu and one of those Options is promote, you hit the promote and you can promote that story in other people’s stories.

Okay, and you can have the swipe up feature to a link. Okay, so even if you have less than 10,000 followers, you can still do swipe up. If you pay to put that story in front of other people, okay – and you can pick the people – it goes in front of it – be a local audience – that’s geographical! You know to you or you can create people that have certain interests so on and so forth. You can even create an audience.

That’s like your current audience, your current followers, okay, which is what I suggest if you’re you know, depending on what kind of business you’re in you’ll kind of decide that, but you can still do swipe up if you pay and you can, you can only do you Know you could do something like a dollar day if you want as little as that. If that’s what you want or you can do more, you can do as much as you want, but I’m killing it right now with Instagram story ads.

So I know I gave you a lot of different things in this article, a lot of different ideas, I’m just kind of just let it all out stuff that I’ve learned. You know here recently and along the way. But if you look at my Instagram account, you see the content. What I had to do, because it was taking so much time to build and create this content. Is I basically just handed it over to a company called high key agency now high key agency, I’ve been working with them for maybe six months now, they’re, incredible, okay, they’re, creating all my Instagram content now so there’s a link in the description now, where you can Just click there and then you can have a call with Luke and Heike agency, who is who I work with and they can start creating your Instagram content for you and right now I have maybe 30 articles right, IG TV articles that are set up perfectly to Go as a post right and then transfer over to IG TV that are ready for me to post right and I’m not going to post all those in one day or even a month.

I’m posting a article every other day, I’m posting a still shot with a quote picture every other day, so I’m doing a article one day, a picture. The next article one day picture the next and then sometimes I’ll, throw an extra post in there. If I have something else, I want to post about or what-have-you so anyway, just check out my account. Let me know what you think in the comments Heike agency is the way to go.

Let them handle all the creation. They’ll build it around. Your philosophies around your business around what you have going on it’s to the point now, where we’d only have to communicate right. They know exactly the message I’m trying to get across. I send them a piece of raw content and then they transfer it into this incredible piece of content that I can now post on Instagram and also post them on Facebook.

So you I’m using this across all the different platforms and it’s working out very very nicely, and I just wanted to share that with you and all the other Nuggets I shared with you, there’s anything in the world. I could do for you please. Let me know smash the heck out of that like button for me, leave me a comment and we’ll talk to you soon.


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