Online Marketing


I’ll. Keep this real. Today, Yeah yeah Yeah. Let’s pull up phone Cuz this time we need to be on our phones. Well, we’re going to talk a little. The topic of this one is going to be. How do you get instagram subscribers Honestly we’re doing this article, because we know this gets a lot of clicks, But we can also help you guys out ones.

A lot. We’ve learned a lot from this whole process. Yeah I mean you have your subscriber count is. Is I think it’s awesome, I think anything over 10 K, because on your Instagram story You can have people swipe up. You know Feature So anything over 10 K to me. I think, is awesome. I think that’s a solid amount of yeah followers Yeah. So the first goal for Instagram is to get to 10,000 followers and I would say, make that a goal make that a goal because, Like you said this wipe up feature, It makes you look a little bit more official because people go ooh.

Oh, you can swipe up on your page like they get aroused from it. Sometimes I can’t do that or or also Treat yourself like a business Yeah. I was going to go. Take a facebook Go to Facebook, make a page who cares if they follow it or not, Link that to your Instagram and now you can see your analytics what you need to see, because you need to see Who’s reading it from where it was clicking on it. How many people are saving these photos? The traffic sources, all these different things, which we can break that down? We can literally break down the Impressions and everything if you guys want in another article.

Just let us not leave a comment down below We’re going to try to hit as many points as we can Yeah, but so it shows audience information, activity, information, content, information and then between there It’ll tell you from what cities. What days, how many people are getting impression, reach and all those different things? You need Facebook to see that information that will also allow you to promote a photo.

What do you think about promoting photos? What is it’s a two-sided thing? I instr is pushing more people to do it because, obviously you have to pay for it So, but I don’t think it’s effective Whatsoever. If you got a article on your Instagram, let’s say right and the content is compelling content. So let’s say If I have a bunch of sneakerhead followers: That’s my demographic! If I have the hottest sneaker out there Super early and and within that from one to seven Second mark.

If I have a article, if it’s, if I grab people’s attention, Then it’s perfect to promote that right. But if it’s just a regular, oh I’m just deciding to post randomly today, I just want to spend the extra little. Is it just kind of like that? It’s not bad If you’re just putting it out there just to put it out there, It’s not worth it whatsoever, it falls into. The no body cares category 100 % and I will swipe as soon as I see promote on your Profile or whatever photo pops up.

I’m swiping it as soon as possible because the more you click in post, then you get more advertisers on your page, Which you don’t want. However, times it was on your feet like one. I don’t, but I do now because I analyze all this stuff now, But before I’m saying as a regular user, you wouldn’t walk. You know how have you ever noticed? You get like a post, a post and it’s like three days old You’re like Jesus Christ, and then you look and it’s like advertisement post advertisement post advertisement You’re like breath, Wan na see more advertisers name posts Yeah.

So how do we get into that Mix? That is the next question. How do we get seen? How do we get those likes? What it was some of this algorithm that they speak, So the Machine I was so Is Decide which your niche is going to be on instantly like food. Do you make food? Do you like sneakers, are the model? Are your photographer Figure out what your lane is going to be and try to stay within that Lane as best as possible? So then you have subcategories outside of.

If you like sneakers, Do you sale sneakers or do you just take photos of sneakers or are you a restorer? These subcategories Are really important, because people will know exactly why they’re following you right, so that allows for you to get on the popular page. You know what I’m saying It allows for you to create hashtags that allow your content to be seen by more people, So, like I always say, treat yourself like a business.

They allow you to have five Instagram accounts on your page and you don’t have to worry about signing in they just pop up. I don’t know if you can see it. It’ll show the five instagrams right here on the page Right, So you get to have five active instagrams going. I have six instagrams, I have to sign in and out for one of them and I want to start two more. But what I do personally have a personal Instagram.

We got a business Instagram. Then we have the YouTube Instagram. Then I have a hair Instagram for women’s hair. Then I have a clothing Instagram for women’s clothing and then I have an Instagram for men’s or not Man’s, but football cleats and just dope cleats itself. So I can target each thing, all the stuff that I’m interested in all the demographics, the camera toaster. Okay, we’re all on camera, but I can target all those things and not put it all on the same feed.

So now I’m attacking and each category instead of trying to confuse my followers or what are you person dog? Did I come for this or dare come for that Yeah most people, I wouldn’t say most, but a lot of people make fake accounts. Most people have a personal account that they post and maybe they just add Friends and family and then they’ll have an account. That is more to the public and what they want, the public to see right and then some people just has they have the trash account that they’re common in dump stuff under popular pages well, instead of using the trash account for commenting Without posting, I actually use That to let’s say, repost popular content right, one of the more popular Instagrams that I follow would be pipe piece.

Let’s say right: they don’t so they use anything. No, they they literally, they just repost, really popular content. Yet, from other really big pages, You can do the same thing and you’ll gain a small following in a little growing a bit row Before you know it. You have a couple thousand followers and hey. Let’s say you want to create your own personal public page off of that following, but that doesn’t guarantee that the followers that you have accumulated Will like the material that right now posting since you switched account, But that’s a great way to gain followers.

And then, if you want to switch that and make that your personal account, you can do that too. Yeah, that’s definitely a great option. I mean yeah, taking other people’s content, basically and creating a page around that in that niche of the market. Just make sure you give them whoever you got the photo from give them their credit tag them in the photo. Okay or in the comments or whatever so say, hey.

You know, still shouting the mouth to say: Hey. I got the picture from this person, but re posting it and it’s on my page and Like what I do with the football cleats. I haven’t taken any of those photos on that page, but photos get thousands of likes Because I’m just reposting dope stuff that I’ve seen you can almost treat it like a gallery. You can just start a page, and it’s just like that’s what I did instead of having photos in my phone, I just saved them, always always saving.

I’m like I might as well take all these dope photos and make an Instagram with it smart and let it grow. So that’s what I did with the football cleats when it was just kind of like Album for myself that be like all hey. If you want to join it, look at the stuff I like come on right got a coffee page. I got a Fitness page like whatever you’re into go for it. It doesn’t hurt, There’s going to be a million pages out there, Possibly doing the same thing.

You’re doing but hey just continue to post and the more consistent You are the more following new great Yo game. So always always look to get better, always look to push yourself to get better. I think that’s a very important thing. Post dope content Try to get better each and every time try to get more creative use. The inspiration from other creators. That’s always a good option. Yeah find a way to set yourself apart in your industry, but still be unique in yourself.

At the same time, We get politically correct So Yeah You can act, a fool on Instagram. You know you can go to six nine route, you go to soldier boy You’re out and you can just post the craziest stuff that you can think of. Yeah Well create Great, not just post Yeah great the most crazy. What but I was right. I wouldn’t recommend that you create No, you repost, don’t create just repost it, but you can go that route.

You can act, fool I mean. That’s that always works Always be safe, Always be safe. I never put anybody nacho, So you know I’m not recommending right. Don’t ever put nobody else at danger, Like don’t do that stuff. That is not no don’t be doing that stupid. Um But yeah other than that man, I mean there’s a lot of ways that I can say Other than that there’s like a million in one ways, But I know one of the quicker ways to get following would be following.

Follow We definitely Yes, okay! So if you start the page, yes Follow up follow you start the page expect like a ten percent conversion will say: ten percent sometimes is Laura. It all depends on 100 people you get. Ten people will follow You back, so they have a new rule. Now, If you follow too many people, they’ll stop you and block you from that. So you can’t follow too many people at once, but just all you got Instagram and follow people throughout the day.

30 people here 50 people there. Whatever you get to a number that you want in follower account and then well, people that are following you hit that number and then unfollow everybody, and now you have an account with 5,000 followers 10,000 for 15,000 photos whatever it may be, and then start really honing. In on the content that you’re creating and people value followers by the way, and if you have built content most times That will follow you back But see, the thing is: is when People get dope pages that follow them will read to see.

If that page will unfollow, so they definitely It’s a game for sure and they definitely will unfollow if you unfollow, so Your followers will fluctuate. I haven’t done that in a long time, and we actually don’t know if I should say this on camera Kathy I’ll use. The back and it’s probably been like 3 years now. I used a bot that, like auto light stuff and auto, commented on stuff, Oh yeah, like throughout the night.

It’s commenting on hundreds of pages and people are seeing my comment going straight to my page. You either liking a photo or Going and subscribing or follow them up. I was like yeah, Oh Yeah, I don’t know if they have like BOTS and stuff that do that stuff anymore. I don’t know if you guys want to know more about that leave a comment down below I’m trying to think of what else don’t ever under value yourself and your creation is in your content.

We both got me coming up with some stupid stuff, though Yeah. Let’s be honest, There’s a lot of dumb stuff on his Small percentage of stuff that I actually enjoyed with an axe. That’s like really, don’t you think about it And when you think about it, The explore page is is amazing, because if I saw all the dumb stuff that is posted on a daily basis offering I’ll go crazy, like before, I used to think that the explore page Was just literally for, like 10 % of the Highest followed, instagrams and I’ll just keep seeing the same people over and over, but you know what Wasn’t bringing good stuff You know.

I’m saying it enough, like is definitely more curate. You know, and you can go by car, So check that stuff out also, if you’re, if you’re hosting yeah yeah Yeah. That is well So make sure your hashtagging. If For the micro groups, whatever you are, If this food and then you cook food, your chef then make sure your hash tagging all the popular hashtags on them from the highest Followed chef. If they use hash tag, They usually don’t anymore because they be too popping.

This, when you look at the hash tag, to look at the hash tags that are actually Active, click on the hashtag and see how many posts are coming in Kind of per day or every you’ll see if you click on it and keep refreshing it You’ll notice. More post, more post, more post, But if you click on it refresh it the next day and it looks damn they’re the same, the hash tag is dating Yeah, don’t use that hash tag, use the hash tag, that’s actually active done and you kind of want to Middle to your hash tag is Ridiculous, where it’s populating by the second.

So once you repost, you literally all the way, thousands of posts down its to I Middle tier, where you’re going to be able to own like, like a hundred to five hundred thousand uses Yeah. I would I would say around there, because then you have hash tags with millions right and they’re getting thousands per minute right. So you want to make sure that you get a hash tag where you going to be populated on the page at a decent line.

There’s so many things we could talk about histogram. We hope that this helps, if anything be original, be SL. If you use other content, just do it towards what you love be passionate about it. That’s what I can say, as you continue to grow, treat people the right way. Do it the right way, all the troll pages Control me, Yeah, hat AC e, underscore la see. Each row me DJ, go ham, underscore sneaker going to say spammy, You just troll, I’m! Finally, off the top of the head, This is cool.

We’ve been one, take breaking it by the way, all night, Long more articles coming soon to a camera. You use our jaw like comment, share, subscribe, See y’all, mother,


Online Marketing

Create Great Instagram Content (and other Instagram Tips)

It is the reason why people are going to be interested in you. What’s up everybody, Rickey crew here, welcome back to my blog. So today I want to talk about Instagram content and how to create Instagram content. That’s going to create that engagement that you want with your followers and not only that but bring you more followers. When people visit your Instagram profile, you want them to see the best possible content, so they’ve become interested in whatever it is that you’re doing and decide to follow you, the content that you, post on your page, is going to be the foundation of your growth.

If you don’t have good content, you’re not going to grow as fast, if you don’t have a good content, people are going to be as interested in what you’re doing now. Once you have a great content distribution in place, you still have a lot of work to get to the places that you want to be you can’t just post content, just hope for the best. Okay, we still have to engage with our followers. We still have to do the things that we need to do in order to grow, but, like I said that foundation is going to be your content.

So let me tell you the story about my Instagram account and my journey through getting it to the point that it is now and creating the kind of content that I have now and where I see it going in the future. I started out creating my own content, just posting. I was just throwing stuff out there just trying to see what works. What doesn’t work? You know what creates engagement, how Instagram even works period.

You know in the beginning, you don’t even realize how these platforms, work and they’re all so different, and so you just have to play around with them at first and kind of see what direction you want to go and then, once you see an opening boom go For it and start creating that content, so I was creating my own content. I was just kind of posting pictures and then I went to to create quotes on the pictures where I just used a dummy Photoshop.

For that, then I started doing articles where I put the words on top and I do captions. I used Adobe Premiere Pro to create that content and I was just going and going and going and what I realized was after doing this, for so long on my own was that it takes so much time work effort, creativity to create this original content. Let me tell you right now: it Richard content. Original content is king.

It is the reason why people are going to follow you. It is the reason why people are going to be interested in you. It’s because you have original content, not generic content, not you know. Reposting of content they want to see original. They want to see something that they’ve never seen before. That’s what wins on social media! That’s what wins in marketing period is original content stuff that no one has ever seen before and that’s what you should be posting on.

Your Instagram profile is original content. Okay focus around who you are focused around your philosophies, focus around what you’re trying to accomplish. Also, I think you should be posting at least once a day, if not more, but at least once for sure every single day. Okay and you need to pose for several reasons: okay, when you’re posting every day, it shows your clients and your followers that you’re consistent that you’re dependable that you’re working right.

It shows them that you’re a hard worker you’re here to stay you’re, not going anywhere and you’re there to help them okay, so the consistent posting helps them realize who you are as a person? Okay. So that’s really really big. Also, when you’re posting that much and you’re reading the the engagement you’re reading the algorithms, you can kind of see when changes are made and you’re able to take advantage of those changes as they happen.

Okay, whereas if you see that there’s more organic reach here, like Instagram stories or if you see this or that you can make a change in what you’re doing and boom start taking advantage of it like right now at the time of this article, they just made Where it’s a GTV can also be in your actual post right, it can be on your actual profile, not just on IG TV. You can actually post it to your profile as a post, okay, so, and that has really 10 extra views right.

If you just post a article on your post, a regular article, you’re getting X and then, if you post it as an IG TV on your profile, you’re getting 10 X right now, so it’s a really really good way to get some extra exposure and if you’re, Not posting every day, if you’re not reading other people’s posts and how everything’s working, then you don’t realize this because you’re, not the game, you got to get in the game, so I want you to be in the game.

Want you to post everyday! I want you to be reading so that you take advantage of these little changes. The little algorithmic changes that happen periodically. Now, what I started doing is I started being mindful about what I’m posting versus what I’m putting in my stories, and I have to understand that those are two bit really two different platforms. Okay, sometimes when I’m posting my stories, I don’t want to post.

So I’m sometimes sucked out of post. I don’t want to put in my stories it’s two different platforms within the same platform so understand this, realize it and use it to your advantage. The stories are created to show people. Another side of you right is to kind of show them what’s going on through your day, what you got going on, what you’re thinking about so on and so forth, okay and to document to document what’s happening? Okay, so so that’s really big, because people can see what you’re posting and they can see your posts forever.

However, your story only lasts for 24 hours, and that gives them a glimpse. An inside look at your life, so I need you to make at least one or more posts per day, and I also want you to create five or more stories per day through your day. What’s going on and how you’re doing how you’re doing it and so on and so forth, and when you get up over 10,000 followers, you you have you get the swipe up feature on your stories where you can add links to your stories to go to your Youtube or go to your website or go to whatever you want.

You can have swipe up feature there now, if you have less than 10,000 followers, you can still do the swipe up feature. If you promote your story, this is a feature that Instagram came out with. Maybe two months ago, three months ago, or so, which is very interesting as you create your stories after you’ve created them, you can go back to your story and you hit those three little buttons at the bottom right and there’s another pop-up menu and one of those Options is promote, you hit the promote and you can promote that story in other people’s stories.

Okay, and you can have the swipe up feature to a link. Okay, so even if you have less than 10,000 followers, you can still do swipe up. If you pay to put that story in front of other people, okay – and you can pick the people – it goes in front of it – be a local audience – that’s geographical! You know to you or you can create people that have certain interests so on and so forth. You can even create an audience.

That’s like your current audience, your current followers, okay, which is what I suggest if you’re you know, depending on what kind of business you’re in you’ll kind of decide that, but you can still do swipe up if you pay and you can, you can only do you Know you could do something like a dollar day if you want as little as that. If that’s what you want or you can do more, you can do as much as you want, but I’m killing it right now with Instagram story ads.

So I know I gave you a lot of different things in this article, a lot of different ideas, I’m just kind of just let it all out stuff that I’ve learned. You know here recently and along the way. But if you look at my Instagram account, you see the content. What I had to do, because it was taking so much time to build and create this content. Is I basically just handed it over to a company called high key agency now high key agency, I’ve been working with them for maybe six months now, they’re, incredible, okay, they’re, creating all my Instagram content now so there’s a link in the description now, where you can Just click there and then you can have a call with Luke and Heike agency, who is who I work with and they can start creating your Instagram content for you and right now I have maybe 30 articles right, IG TV articles that are set up perfectly to Go as a post right and then transfer over to IG TV that are ready for me to post right and I’m not going to post all those in one day or even a month.

I’m posting a article every other day, I’m posting a still shot with a quote picture every other day, so I’m doing a article one day, a picture. The next article one day picture the next and then sometimes I’ll, throw an extra post in there. If I have something else, I want to post about or what-have-you so anyway, just check out my account. Let me know what you think in the comments Heike agency is the way to go.

Let them handle all the creation. They’ll build it around. Your philosophies around your business around what you have going on it’s to the point now, where we’d only have to communicate right. They know exactly the message I’m trying to get across. I send them a piece of raw content and then they transfer it into this incredible piece of content that I can now post on Instagram and also post them on Facebook.

So you I’m using this across all the different platforms and it’s working out very very nicely, and I just wanted to share that with you and all the other Nuggets I shared with you, there’s anything in the world. I could do for you please. Let me know smash the heck out of that like button for me, leave me a comment and we’ll talk to you soon.

Content is King! Bloggers are the best! Add more content to your digital world!


Online Marketing


These are my top, I want to say top 5 ways doing this on top of the head. I should have know before that. Whatever I got 5 ways on how to make Instagram follow this year, so independence, she was able to use people using automation.

Sykes people use follow for follow all that stuff. The autumn exercise, don’t work, no more, don’t try to do it. You will give in like Instagram, has cracked down so heavily on the automation is ridiculous. So I wouldn’t don’t even do it, you can’t do it once you try to do it. You’ll get a message by in from Instagram I’ll post it somewhere. I guess I’ll post it right here, maybe right here yeah, you will get that message, I’m saying to change your password and you give that site.

You sign it to the site again, who knows what the hell’s going to happen? Evil bank account. So definitely I’m going to do that. We’re going to talk about get into followers organically and I was able to get a lot of followers organically. Throughout the last two and a half years, I’ve been on my music stuff and wrapping this up. So the first thing hashtags my hashtags – still work well here in 2020.

I think with the Instagram algorithm. They don’t want to see a lot of hashtags bunched up. There is a little hack you can get away with. You can use the comment sections or when you put in your hashtags, make them make a little paragraph and have different hashtags in the paragraph. I have the hashtags be technically be keywords, say I’m going to post about a new article say: hey, I’m a Baltimore rapper.

Maybe you hashtag Baltimore rapper, I’m a Baltimore rapper that just made this new music article, hashtag music, article, bobble and so on and so forth juice. Things like that and you can still put as much hashtag cuz you can just does one ey have a lot of hashtags. I’m not even you want to make make your uh in clean. You can go and comment hashtags and maybe even do a couple of comments. You know just the spread of hashtags out this integrators.

Don’t want to see a bunch of hashtags back-to-back-to-back-to-back. That’s one day you just got ta, keep in mind, not saying it won’t push your content out, but Instagram been just sold straight. So you never know number two ain’t got ta engage with other people. This is a social media. Hence the word social engage with people like their post DM. I wan na. Don’t spam just have conversations um you just just going people post.

That’s in your niche like say: if you’re, if you’re a music artist go to a music artists pace, I go to like Riley riches page and don’t just go to his follows: go to the the post and see who’s engaging and maybe start a conversation saying: hey Um, I don’t know somebody pull say I love this song, maybe your posts – yeah Ronnie, rich guy. Oh I love over. Every song about Obama can start a conversation.

This does take a little time. Let’s take a little effort. You know you can go 2 hours a day, just put 2 hours a day. I mean maybe like at lunch. Break me when you get home you’re chilling, you only phone all the time any. Why not just go ahead and try to you know maximize the time you have your phone this by people up. This is just organic, follows and then eventually you’ll get people following you engaging you or you can, even in the conversation say, hey, go, find my page you’re going to talk some more about something like that’s.

Pretty cool number three way is stories now I’ve noticed this lately, if you’re getting this. If you’re reading this article, I’m making this article and I’m going to give my phone real, quick, I wan na making this article during a corona virus epidemic and everything right now and a great way you can use this stay home. So you see my phone right here. Let me see if it’ll focus alright, so there’s a little break, but you see this little stay home when you go and make a story right and this – and this also will give you more engagement on your story.

But when you go into the story right now, you can, let’s say let’s just take a random picture and you go into your story and you go to your sticker right here and there is a stay-home sticker. Let’s see if I close it again, I’m so bad with a cameraman you know anyway. You’ll see you go to stick is like the first one, and then the state home will push your you’ll basically be in a stay home thing. Now, mostly of followers will see it, but I’ve noticed lately that I’ll put like a question or something and a lot of people will say hey I saw you want to explore page and my my content is being pushed out to the explore page.

So utilized story. Man, especially for engagement, like most people, look at source. I I just learn to go to the stories now and just scroll through the stories and just see what’s going on, then yes, utilize your stories. Man, like I said, I begin a lot of followers, because it’s basically pushing my stories and I’m getting impressions outside of my followers, which is great, and then you can take advantage of that.

Just uh it’s putting up stories and put up something really interesting. That could possibly potentially go viral. The right people see it so yeah man, you a lot of stories now. Another fourth way to gain followers on Instagram is get shoutouts man. You didn’t get shout outs, like I said, being social, maybe you know somebody and each they got the same amount of followers or even more you can pay for a shower.

You can just go to someone’s page that has a million followers. A lot of people only charge like fifty two hundred dollars for a shout-out like I just got one of my articles on this guy’s page. I want the school’s who it is, but I just got one of my articles as a story post, but for 50 dollars. He has 1.5 million followers and it’s a swipe up. Poster swipe up is to the to the strings of my song and I’m looking to see what that dude, even so, 1.

5 million less. Let’s do the numbers, like 1.5 million foul, I would say well what, if only you know, 10 % of his 1.5 million followers see that post right so 1.5 million 5 times – let’s say let’s say 1 %. I was even like 30, a 1.5 million followers, Tom’s 1 %, its 15,000 people. That could potentially see my song right and, let’s just say, 1 % of the 1,500 swipe up, so only 1 % of 50. How to swipe up that’s 150 people that could potentially follow me.

You know, that’s for just $ 50, look think about it and you can buy followers for $ 50, but that’s not real engaging 150 people. That’s 180 people that can engage with your content. I’d actually like you in content, more than likely, they do it, they actually swiped up and followed you or they swiped up a stream. My song and found my Instagram through Spotify or something so yeah. That’s definitely one great way.

It’s just paid for habit on it. Like if you’re going to spend money, spend it on people that have legit followers and that will shout you out and even do a Charlotte say: hey go follow this page, you make crazy amount of followers as well. I’m actually about to do. Am I just going a crazy Instagram influences spree? That’s what I’m calling and number five! No it’s cliche, but just make great content put out the best pictures.

I just did a photo shoot with my guy and I’m about to put out these photos and you’ll just make great put great content I’ll put high-definition article high-definition photos send your photos out, there’s so many pages um, not just in influences. I got millions of followers, but there’s pages that will post your pic if it’s great quality like you know, for me, I can go to our hair up your locs. I can go to a page that has $ 100 and followers for people who are dreadlocks and there’s some pages that have posted me for no choice.

I just set up my picture. They posted my picture and I gained followers so and then I and more than likely those pages you’ll get you’ll, get on a explore page and ban it. It blows up so fast, so yeah the bet say just put out the best patients you can possible. I like to say I’m just learning that now, even after all this time, I try to put the best photos I’ll hit the best get some professional. If you don’t know nobody that takes professional pictures, um get a friend like you can the enemy nurse stuff on the iPhone.

Nowadays you can take crazy pictures or you can do a photo shoot and you probably mean it to pay that much. You know you can probably do like fifty dollars for two hours or something like this problem is that’s willing to to take fifty off you to shoot some photos for a couple hours like you know those ways that’ll get to do that so other than that guys. Peace out, I hope you got some value, make sure you call me subscribe and like the article, please like the article at the very least, but if you got any value, please comment subscribe other than a purse.


Online Marketing

4 Strategies to Get More Instagram Followers

”, Alright, so you’re on Instagram. You probably got a great Cadence going already with how often you’re posting but you’re, definitely thinking “. How do I get more followers,” right, I know I was asked that Actually, just recently when I was doing a seminar in Orlando And it’s a good thing to think about because the more Followers, the more likes Right, The more likes spread more word of mouth Yeah, the more Conversions to your website, the more you grow.

All these fun things right Yeah, but, as I always get asked “ Well, what are best practices to get more followers on Instagram?”, So we’re going to break it down into four ways to gain more followers, starting with Don’t skip over that bio. Make an awesome! Bio about your business, I know I have a favorite one. There was — What is that? There was this pub in L.A. When I lived there – and they did this really bold move – They decided to go 100 % vegan Interesting for a pub Yeah and in their bio it says: “, Oh kale, yeah ( laughs ) We’re plant based.

”, So to get right to it. [ Nealey ] Love a good pun, [ Emma ], (, laughs ), Oh Kale yeah. We should get shirts. That say: That’s all you Would you wear it? No Just me Just you, Just me All right anyway, so like It’S their announcement that “ hey we’re plant based now.”, It’s also funny, which is their voice, their sense of humor And then from there. They like Have added links, for example, if they wan na direct you to their website or anything that they’re Promoting that month, So when it comes to your bio, that was just one example: “, Oh Kale yeah we’re plant based”, but I also recommend, if You’Ve been in business for a long time whenever you opened up.

Add that that’s always a big one for me, especially when I’m checking Out, like a auto repair shop, I wan na know they’re not just Like the new shop in town, It makes me feel like I can trust them more if they’ve been around a while, So I’d also incorporate Anything that really demonstrates your Personality or your vibe, so if you’re, a restaurant and you’re known for fine dining like Let people know that so you get the right audience versus if you’re super, like divey Hipster vegan crunchy place Exactly right.

I’Ll be there Yep she’ll, be there (, laughs ). I might try it, But with your bio, you Really wan na be strategic about what put out there basically put how you Actually help your followers and what they’re going to get out of it. The more that you describe What’S in it for them, they’re going to read that And go oh cool. That’S me, like I wan na talk about or see vegan pubs or I wan na have help with real estate or I wan na have help with whatever Put “ helping.

You do. Blah”, whatever that is add that in there And what a cool little trick is so in Instagram bio, you can’t Really do those line breaks, it will make it just one giant paragraph, but instead open up Notes like on your phone, add your bios. There add your line. Breaks your emojis, whatever you wan na, do and then copy pasta that over and then it’s like all nice and organized it’s little sentences.

Versus one giant, paragraph Yeah, absolutely and one Thing, I would also include you, mentioned real estate. And then I started thinking about home services and Then I started thinking bout where your service area Might be or areas So, if you only service certain cities, you know spell that out. For your customers as well So at a glance I know, hey It’S worth picking up the phone and calling you to do business with you as a potential customer or not All right now with including the bio is the link that Instagram gives us.

It’S the only place where we Can link to another source? What are some things? That we should basically link to there Yeah. So there’s a lot of options. I know I actually did this Recently for The Journey, I added the YouTube link: For all of our articles, Yeah, I saw that you basically Posted about it and said “, Hey check out the link in the bio”, Yeah yeah And then went right to the article. Did you click on it? I might have ( laughs ) Seven times So, if you wanted to direct People to a YouTube blog that you’re doing or other Social media platforms that you’re on or maybe you’re offering A really exciting discount or a special giveaway and Then you direct them to there And you can do this in Your Instagram stories, “, Hey link in bio” or on your Instagram post “, oh check out the link in our bio”.

So that’s a great. I see that a lot, especially for giveaways or 10 % off really cool shirt Yeah. I dig it And then I think last thing with the bio is the basically display name. What a lot of businesses will do. They’Ll just put their business name there, but if it’s not super apparent About what your business is, maybe that won’t resonate With your audience, but you can add your business name and then that line and Then basically put the services that you offer Whether it’s real estate Investing or vegan pubs, or whatever that looks like So when someone’s going through searching the feed they Can see your business name then cool that industry might entice them to wan na jump in explore.

Your page a bit more All right so that Takes us to number two Infuse, your Instagram with personality, ♪ Ahhhh ♪. What does that actually mean ( laughs, ) Other than your award? Winning personality ♪, Yes ♪, So that means think about What content you’re doing, what you’re putting out there? Don’T try too hard it’s going to come off that You’Re, trying too hard Be authentic, be real and plan ahead’cause.

That’S one thing I notice too, is that when content is just being rushed, personality’s left out completely. So just take the time. Think “, what is really me “? What is my voice “? What is my business about “? Do I have a good sense of humor,?” Yeah and for the most part, people follow your Instagram page, not only just for the services you offer, but they follow it for you right. So, the more that you share you and just share your day to day your struggles, your Wins your opportunities and going on there post about you, the more that you’ll really relate to them and connect with that audience.

The more willing that they’re going to be to just follow you and your presence Yeah as soon as you Come off just sounding like a business or predictable or a robot you’re going to get less engagement, And why would I follow you I’ll, probably unfollow you If you become too salesy or sound too much like a business – And I know that can seem confusing right,?’Cause you’re, like “, I am a business” Right “.

I wan na sell my services.” I’M ( laughs, ) “ I wan na make money like I’m On there to get more business”, So yes, I hear you but consumers, especially millennials. We wan na see a personality, So authenticity for the win And speaking of millennials, I read an interesting stat. The other day it said “ millennials prefer User generated content” so be sure to incorporate That on your Instagram, It’s like the mecca for User generated content, Which, if you don’t know what that is, it’s essentially content that other people have created.

For you about you, like your customers, taking Pictures of their pizza and then mentioning you, You can repurpose that into your own post And there was also another stat that said: 85 % of people when they See user generated content they actually visual User generated content, they actually trust it more than business. What they’re Saying about themselves or brands or colleagues or your family So strangers are pretty powerful, Yeah And there’s many ways to really create that user generated content.

We’Ve got a article for you, To check out up there, But what quick things you can do run a contest create just A personalized hashtag with your business and Tell everyone to hashtag it and then you can go search those hashtags and then all that user. Generated content is there Reach out to them, say “, hey You mind if I post this?” get their permission just in case And then add that Content to your own feed create that user generated content get people to really like you.

And buy into your business and you win and you grow your following. Another awesome way: To infuse personality in your Instagram, it’s actually really quite simple. Ask questions Like what So I saw That was a question That was oh, that was good, (, laughs, ), It’s working It’S working (, both laughing ), So I saw this hotel and they did a post on Instagram and it said “ I feel” I don’t. It was Like “, I feel most at home when I have blank”, So the hotel asking that question was just a really cool way to not only Get their audience engaged,’cause people love to Talk about themselves Right, But they also then Shared what makes them feel most at home.

It was like “ curled up with a book. Cozy with some hot tea” Yeah and another added Benefit with that is now they’re getting basically survey data of their audience. What Makes them feel at home, they collect the — Oh, my gosh Kind of the best examples make sure they include That in their hotel too, I didn’t even think that’s so true, Yeah -‘Cause. What if someones like, really enjoys cucumber water Yeah? They can — Put that in your lobby Makes them feel at home.

So another really Simple and effective way to infuse personality on your Instagram. Besides asking questions, And user generated content showcase your team, I mean what a great way To like be authentic and show who’s behind the scenes, you know Do some BTS. How is that Recipe coming together, who’s underneath the hood of the car. When I get my oil changed Like who makes this business Plus, when you see a familiar face at some of your favorite local Businesses as a customer, sometimes that’s all I need – is just like a little incentive.

To go back and visit, you Yeah absolutely and I Know that we do this a lot at GoDaddy. Our guides are the face of our brand and you can basically do it. The same with your employees like they’re the face of your brand they’re representing Your business everyday So show them off, show tell their story, let the people connect with them, And it should help them just Resonate with your audience and build that loyalty All right, so the third Way that we wan na talk about actually getting more Followers on Instagram we’ve kinda touched on it, but hashtags Other popular hashtags Like just industry wise think about it, and you can google this, You know what industry you’re in let’s say: you’re in retail “ popular hashtags to use If you’re in retail”, You google it right now And one that I love to see, Especially for some inspo, some fashion, inspo hashtag OOTD, You know what that stands for Outfit of the day.

That’S right. Nealey pays Attention to what he wears, I’m hip with the lingo He’S hip And hip with the clothes, So retail you’ll see that a lot OOTD And a lot of people love to use it to just get like. I said, inspiration, For their fashion And it’s going to help you to Get in front of new customers, more followers, which is What this article is all about, But don’t stop there, don’t Stop with just industry, specific hashtags or branded, You can also do neighborhood or local hashtags.

Okay, Yeah So like for in Seattle, Like hashtag, Seattle, coffee, for example, to Yes, Really bring around Seattle, coffee Yeah. That would be A great spot, you know, Branch out outside of Starbucks find a local business to go to where we could get a cup of coffee before we come in and shoot “ The Journey”, And with these hashtags too, it’s not necessarily just For you to post about really join in on the conversation of other people that you see, Talking about these hashtags, What I’d recommend Yes, Spend like ten or 15 minutes a night search, a couple: hashtags And just start adding conversation to other peoples, posts and adding value.

Don’T just put generic comments’cause. Nobody is going to care about that. People are just going to think you’re spam, but if you actually go in and add value continue on the conversation Maybe ask questions: it’s really going to help you Connect with a larger audience and show that you’re an actual person, not just a faceless business, All right Emma did you know That 70 % of people on Instagram read Instagram stories on a daily basis.

No, but I’m not surprised, I definitely spend way more Time on Instagram stories than just like scrolling, Through my Insta news, feed _, I feel the same way. I know I just go into the stories. I love it It’s authentic and it shows personality, Yes, Which tees up our fourth Way to get more followers Incorporate, fan content, Like user generated Okay Into your Instagram stories, So instead of like reposting, it reposting it basically Posting on to your story, Yeah, so, for example, I was, I recently got a new surfboard, it’s my baby.

I love it. Can’T Wait to go home and surf. I recently got this new surfboard and I was curious about the brand and the brand is modern, surfboards and I checked out their Instagram and what really sold me was Their Instagram stories And they are doing an awesome job of repurposing, their fans content, And so this was a really cool way to see people like me, potential customer well, for them it was already a customer and their out there like getting pitted and showing off their Board So I got inspo for like What board I wanted to get? I also just like increased my Hype to go catch some waves, but it’s really cool to see their fans and where they’re surfing and what boards their intrigued by And it got me really excited.

And the good news is Like we mentioned earlier, Instagram is the mecca of fan content, But it is your responsibility. To be paying attention to when people are mentioning, you, like, you were talking about earlier, Yeah you’ll, get a notification And you can go one step further, not only reposting their posts. You can repost their stories Now. The only way to do This is if they mention you in their story, So encourage your fans, your followers, to mention you in their story.

When they talk about you that way, you can repost It on your own blog.’Cause, they don’t do it. You won’t be able to do it And it makes it really easy too, Like Nealey is great about this, when we’re doing “ The Journey” shoot and he’ll mention me. And then it just pops up in my inbox on Instagram And then I’m like “, oh Nealey, mentioned me. Well, do I –” Get a little “. Add this to your story”.

What did what did he capture? What did I do? First, let me check it. Oh this is cool and then I can just click. “, add this to my story” Super quick, add a little Gif, add some conversation say: “, hey thanks for the shout out” or whatever you wan na, do Make it personal. Don’T just Click the mention in my story add your little 2 cents to it. It’Ll really, basically like Resonate with that person, And now they think they’re A little Insta-famous too All right, that’s a wrap.

You just learned four ways to getting more Instagram followers Be sure to like comment and subscribe Ring that bell. If you wan na Get these episodes first, This is “. The Journey” see you next time.

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