”, Alright, so you’re on Instagram. You probably got a great Cadence going already with how often you’re posting but you’re, definitely thinking “. How do I get more followers,” right, I know I was asked that Actually, just recently when I was doing a seminar in Orlando And it’s a good thing to think about because the more Followers, the more likes Right, The more likes spread more word of mouth Yeah, the more Conversions to your website, the more you grow.
All these fun things right Yeah, but, as I always get asked “ Well, what are best practices to get more followers on Instagram?”, So we’re going to break it down into four ways to gain more followers, starting with Don’t skip over that bio. Make an awesome! Bio about your business, I know I have a favorite one. There was — What is that? There was this pub in L.A. When I lived there – and they did this really bold move – They decided to go 100 % vegan Interesting for a pub Yeah and in their bio it says: “, Oh kale, yeah ( laughs ) We’re plant based.
”, So to get right to it. [ Nealey ] Love a good pun, [ Emma ], (, laughs ), Oh Kale yeah. We should get shirts. That say: That’s all you Would you wear it? No Just me Just you, Just me All right anyway, so like It’S their announcement that “ hey we’re plant based now.”, It’s also funny, which is their voice, their sense of humor And then from there. They like Have added links, for example, if they wan na direct you to their website or anything that they’re Promoting that month, So when it comes to your bio, that was just one example: “, Oh Kale yeah we’re plant based”, but I also recommend, if You’Ve been in business for a long time whenever you opened up.
Add that that’s always a big one for me, especially when I’m checking Out, like a auto repair shop, I wan na know they’re not just Like the new shop in town, It makes me feel like I can trust them more if they’ve been around a while, So I’d also incorporate Anything that really demonstrates your Personality or your vibe, so if you’re, a restaurant and you’re known for fine dining like Let people know that so you get the right audience versus if you’re super, like divey Hipster vegan crunchy place Exactly right.
I’Ll be there Yep she’ll, be there (, laughs ). I might try it, But with your bio, you Really wan na be strategic about what put out there basically put how you Actually help your followers and what they’re going to get out of it. The more that you describe What’S in it for them, they’re going to read that And go oh cool. That’S me, like I wan na talk about or see vegan pubs or I wan na have help with real estate or I wan na have help with whatever Put “ helping.
You do. Blah”, whatever that is add that in there And what a cool little trick is so in Instagram bio, you can’t Really do those line breaks, it will make it just one giant paragraph, but instead open up Notes like on your phone, add your bios. There add your line. Breaks your emojis, whatever you wan na, do and then copy pasta that over and then it’s like all nice and organized it’s little sentences.
Versus one giant, paragraph Yeah, absolutely and one Thing, I would also include you, mentioned real estate. And then I started thinking about home services and Then I started thinking bout where your service area Might be or areas So, if you only service certain cities, you know spell that out. For your customers as well So at a glance I know, hey It’S worth picking up the phone and calling you to do business with you as a potential customer or not All right now with including the bio is the link that Instagram gives us.
It’S the only place where we Can link to another source? What are some things? That we should basically link to there Yeah. So there’s a lot of options. I know I actually did this Recently for The Journey, I added the YouTube link: For all of our articles, Yeah, I saw that you basically Posted about it and said “, Hey check out the link in the bio”, Yeah yeah And then went right to the article. Did you click on it? I might have ( laughs ) Seven times So, if you wanted to direct People to a YouTube blog that you’re doing or other Social media platforms that you’re on or maybe you’re offering A really exciting discount or a special giveaway and Then you direct them to there And you can do this in Your Instagram stories, “, Hey link in bio” or on your Instagram post “, oh check out the link in our bio”.
So that’s a great. I see that a lot, especially for giveaways or 10 % off really cool shirt Yeah. I dig it And then I think last thing with the bio is the basically display name. What a lot of businesses will do. They’Ll just put their business name there, but if it’s not super apparent About what your business is, maybe that won’t resonate With your audience, but you can add your business name and then that line and Then basically put the services that you offer Whether it’s real estate Investing or vegan pubs, or whatever that looks like So when someone’s going through searching the feed they Can see your business name then cool that industry might entice them to wan na jump in explore.
Your page a bit more All right so that Takes us to number two Infuse, your Instagram with personality, ♪ Ahhhh ♪. What does that actually mean ( laughs, ) Other than your award? Winning personality ♪, Yes ♪, So that means think about What content you’re doing, what you’re putting out there? Don’T try too hard it’s going to come off that You’Re, trying too hard Be authentic, be real and plan ahead’cause.
That’S one thing I notice too, is that when content is just being rushed, personality’s left out completely. So just take the time. Think “, what is really me “? What is my voice “? What is my business about “? Do I have a good sense of humor,?” Yeah and for the most part, people follow your Instagram page, not only just for the services you offer, but they follow it for you right. So, the more that you share you and just share your day to day your struggles, your Wins your opportunities and going on there post about you, the more that you’ll really relate to them and connect with that audience.
The more willing that they’re going to be to just follow you and your presence Yeah as soon as you Come off just sounding like a business or predictable or a robot you’re going to get less engagement, And why would I follow you I’ll, probably unfollow you If you become too salesy or sound too much like a business – And I know that can seem confusing right,?’Cause you’re, like “, I am a business” Right “.
I wan na sell my services.” I’M ( laughs, ) “ I wan na make money like I’m On there to get more business”, So yes, I hear you but consumers, especially millennials. We wan na see a personality, So authenticity for the win And speaking of millennials, I read an interesting stat. The other day it said “ millennials prefer User generated content” so be sure to incorporate That on your Instagram, It’s like the mecca for User generated content, Which, if you don’t know what that is, it’s essentially content that other people have created.
For you about you, like your customers, taking Pictures of their pizza and then mentioning you, You can repurpose that into your own post And there was also another stat that said: 85 % of people when they See user generated content they actually visual User generated content, they actually trust it more than business. What they’re Saying about themselves or brands or colleagues or your family So strangers are pretty powerful, Yeah And there’s many ways to really create that user generated content.
We’Ve got a article for you, To check out up there, But what quick things you can do run a contest create just A personalized hashtag with your business and Tell everyone to hashtag it and then you can go search those hashtags and then all that user. Generated content is there Reach out to them, say “, hey You mind if I post this?” get their permission just in case And then add that Content to your own feed create that user generated content get people to really like you.
And buy into your business and you win and you grow your following. Another awesome way: To infuse personality in your Instagram, it’s actually really quite simple. Ask questions Like what So I saw That was a question That was oh, that was good, (, laughs, ), It’s working It’S working (, both laughing ), So I saw this hotel and they did a post on Instagram and it said “ I feel” I don’t. It was Like “, I feel most at home when I have blank”, So the hotel asking that question was just a really cool way to not only Get their audience engaged,’cause people love to Talk about themselves Right, But they also then Shared what makes them feel most at home.
It was like “ curled up with a book. Cozy with some hot tea” Yeah and another added Benefit with that is now they’re getting basically survey data of their audience. What Makes them feel at home, they collect the — Oh, my gosh Kind of the best examples make sure they include That in their hotel too, I didn’t even think that’s so true, Yeah -‘Cause. What if someones like, really enjoys cucumber water Yeah? They can — Put that in your lobby Makes them feel at home.
So another really Simple and effective way to infuse personality on your Instagram. Besides asking questions, And user generated content showcase your team, I mean what a great way To like be authentic and show who’s behind the scenes, you know Do some BTS. How is that Recipe coming together, who’s underneath the hood of the car. When I get my oil changed Like who makes this business Plus, when you see a familiar face at some of your favorite local Businesses as a customer, sometimes that’s all I need – is just like a little incentive.
To go back and visit, you Yeah absolutely and I Know that we do this a lot at GoDaddy. Our guides are the face of our brand and you can basically do it. The same with your employees like they’re the face of your brand they’re representing Your business everyday So show them off, show tell their story, let the people connect with them, And it should help them just Resonate with your audience and build that loyalty All right, so the third Way that we wan na talk about actually getting more Followers on Instagram we’ve kinda touched on it, but hashtags Other popular hashtags Like just industry wise think about it, and you can google this, You know what industry you’re in let’s say: you’re in retail “ popular hashtags to use If you’re in retail”, You google it right now And one that I love to see, Especially for some inspo, some fashion, inspo hashtag OOTD, You know what that stands for Outfit of the day.
That’S right. Nealey pays Attention to what he wears, I’m hip with the lingo He’S hip And hip with the clothes, So retail you’ll see that a lot OOTD And a lot of people love to use it to just get like. I said, inspiration, For their fashion And it’s going to help you to Get in front of new customers, more followers, which is What this article is all about, But don’t stop there, don’t Stop with just industry, specific hashtags or branded, You can also do neighborhood or local hashtags.
Okay, Yeah So like for in Seattle, Like hashtag, Seattle, coffee, for example, to Yes, Really bring around Seattle, coffee Yeah. That would be A great spot, you know, Branch out outside of Starbucks find a local business to go to where we could get a cup of coffee before we come in and shoot “ The Journey”, And with these hashtags too, it’s not necessarily just For you to post about really join in on the conversation of other people that you see, Talking about these hashtags, What I’d recommend Yes, Spend like ten or 15 minutes a night search, a couple: hashtags And just start adding conversation to other peoples, posts and adding value.
Don’T just put generic comments’cause. Nobody is going to care about that. People are just going to think you’re spam, but if you actually go in and add value continue on the conversation Maybe ask questions: it’s really going to help you Connect with a larger audience and show that you’re an actual person, not just a faceless business, All right Emma did you know That 70 % of people on Instagram read Instagram stories on a daily basis.
No, but I’m not surprised, I definitely spend way more Time on Instagram stories than just like scrolling, Through my Insta news, feed _, I feel the same way. I know I just go into the stories. I love it It’s authentic and it shows personality, Yes, Which tees up our fourth Way to get more followers Incorporate, fan content, Like user generated Okay Into your Instagram stories, So instead of like reposting, it reposting it basically Posting on to your story, Yeah, so, for example, I was, I recently got a new surfboard, it’s my baby.
I love it. Can’T Wait to go home and surf. I recently got this new surfboard and I was curious about the brand and the brand is modern, surfboards and I checked out their Instagram and what really sold me was Their Instagram stories And they are doing an awesome job of repurposing, their fans content, And so this was a really cool way to see people like me, potential customer well, for them it was already a customer and their out there like getting pitted and showing off their Board So I got inspo for like What board I wanted to get? I also just like increased my Hype to go catch some waves, but it’s really cool to see their fans and where they’re surfing and what boards their intrigued by And it got me really excited.
And the good news is Like we mentioned earlier, Instagram is the mecca of fan content, But it is your responsibility. To be paying attention to when people are mentioning, you, like, you were talking about earlier, Yeah you’ll, get a notification And you can go one step further, not only reposting their posts. You can repost their stories Now. The only way to do This is if they mention you in their story, So encourage your fans, your followers, to mention you in their story.
When they talk about you that way, you can repost It on your own blog.’Cause, they don’t do it. You won’t be able to do it And it makes it really easy too, Like Nealey is great about this, when we’re doing “ The Journey” shoot and he’ll mention me. And then it just pops up in my inbox on Instagram And then I’m like “, oh Nealey, mentioned me. Well, do I –” Get a little “. Add this to your story”.
What did what did he capture? What did I do? First, let me check it. Oh this is cool and then I can just click. “, add this to my story” Super quick, add a little Gif, add some conversation say: “, hey thanks for the shout out” or whatever you wan na, do Make it personal. Don’T just Click the mention in my story add your little 2 cents to it. It’Ll really, basically like Resonate with that person, And now they think they’re A little Insta-famous too All right, that’s a wrap.
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