Online Marketing

Why Every Developer Should Consider Blogging to Make Them Even More Competitive

How much time do I have Patrick this like when people start passing out in the back? Okay, so so I’ll try to make it quick, because all the cert half of us at least have major problems with ADHD, so which is just like me, I’m good. So I want to talk about how to win an internet and some practical ways.

I am an engineer myself and I kind of stumbled upon branding and blogging if you will as an accident, but it has grossly accelerated my career and so even as a still a very young person. I have accomplished a lot and it all has been directed back to the messaging that I’ve created around my person and the work that I’ve done. And so it’s interesting to me. Incredibly, talented people but they’ve been unable to communicate that in a way that affords them opportunities.

That really matter. Does that make sense a lot of times you you’re stopped at the gate, because you just know knows who you are and stuff like that, so I’ve been lucky enough. Really it is luck to stumble through some of this, and hopefully I can give you some of those tips so that you can become more successful as an engineer software developer and perhaps even entrepreneur. You know how to even spell that try dome subsystem stats.

I’ve made a living off of software engineering. I love it. I’ve been developing software for 17 years. I started as a 15 year old for a dal 30 company johnson Johnson. I wasn’t even allowed to really. I think I there was an intern, but I was building their enterprise applications and their marketing sites for their global push into Japan, which is really cool. Remember those acuvue colored contacts remember goes out.

That was a hot back in the mid-90s. That was me. I was making those in active website, so that was awesome, Flashman emc a script. What, on married nine years, I’ve had six ventures. Five exits have two masters degrees. I have two girls, I don’t know what that one is, but I think I’ve have infinite failures. Tons of failures and tons more opportunity, I’m an angel investor, I’ve 39 portfolio companies.

So if you need money, I have some. This is my most important start up. My wife and my two girls who has family here. I’ve ever had to endure that like day long photo sheet – and this is like an hour eight you’re like I – want to absolutely kill myself but ends up becoming like the best one, that’s kind of like a metaphor for life. Isn’t it where you’re at your wits end and then everything comes in to clear so anyway, I love my favorite picture of all time.

Three-Year-Old and saying she just broke her leg and he’s seven year old is the princess. These are some of the companies. I’ve worked for, the CIA was really up yeah when I was an executive had a Fox News curb when I was 25. I have no idea what the hell they were thinking, but that was really fun for a while. I really got my start as an entrepreneur in 2007. My mom clipped this piece of paper, of course, and sent it to me just like you’re on the cover of austin american-statesman.

I was like oh embarrass me, i’m at work, so she clipped that now is my first major venture as a kind of a entrepreneur. Now I lead the iron yard, which is a intensive code school and I am hiring also rubyists, so these rubyists not only have to be in love with their craft, but half they’ll be in love with teaching other people. So if you’re interested, I pay really well, I give almost four months of paid vacation.

So if that sounds badass, you should talk to me. We teach JavaScript objective-c and Ruby on Rails, the iron yard, calm and Lara is our community manager she’s, also a rails girl and she’s a real person, so she can talk to her as well. She’s awesome and her husband is awesome too, and he’s somewhere. Andy areas are you get Hubbard? I also have the venture funded iOS app in the store called press/graham, so I love both open source and proprietary software, so I still hack at night.

I love that and I’m building a desktop application for OSX. That’s coming out in July, so that’s going to be fun and that’s very much related to digital publishing. I’m just completely obsessed, I’m a georgia, tech grad really lucky. I failed my way through. I just started with cs, but I failed out my freshman year. I was a douche like total ass, but they let me back in an icon my way back in, and I’ve got two graduate degrees here, one in education, alright, so after that, so who cares about personal branding? What we’re going to start is with personal branding, is kind of a meta-level.

Why why this is important, why you should care and then I’ll walk you through some practical things, to encourage you to actually execute against that? Why I love memes, so I forgive me in advance. That’s just my wife. She thinks that’s all I speak and emoticons and memes, but after nine years that’s kind of like telepathy anyway, alright. So why does this matter? As I said so it’s about competition.

Really! It’s about being competitive, why personal branding matters is because it lets you be more competitive as an individual as much as we love community as much as you guys or peers – and you know this is a community here. You are competing for jobs and, what’s nice about being a software, the software world is it’s a big ocean, so in most cases all of us are going to be well employed for the rest of our lives.

I love this industry. I can’t imagine being at any other one, so you’ll never have a problem, but it’s especially challenging when you’re starting out or you’re trying to rebuild a career or trying to engage in a new technology stack or something. When I started teaching myself objective-c about a year and a half ago, I don’t know anyone, I didn’t know what I was doing so I wanted to be competitive and it helped so it helps create more signal and less noise around you as a person and the Fact is that we all do this.

We use Google eyes a significant signal to who we are as people, whether it’s right or wrong. That’s really not i’m not trying to qualify that, but you’ve done this. You, google yourself, sometimes maybe too much you, google, your peers! Your colleagues, potential employers and – and you know this to be true as well – they google you they look for you. They look for signals about who you are as a software engineer, but also the signals around your person, your character.

Are you a person who gets high and drunk on friday nights and are they willing to risk to pay you despite those character, flaws and so for Google’s sake in many ways again not qualifying whether this is good or bad I’d rather stating? What is you have to consider personal branding as a part of your strategy if you will and again not a super fan, but it really has accelerated a lot of my life. So the good point, then, is you have to be a little bit different.

You have to give Google and the other signals something to talk about something to write home about, but the difference is you have to do it on purpose? The fact is all of us, especially if we have gift or profiles. We have signals already. The question is: have you been intentional about those things? Have you actually created positive signals around your character, the work that you do, your passions as a developer, a particular angle – maybe you love some scaffolding, technology and you’re like yeah.

Is that a positive signal for an employer and have you done intentionally as the point is one of control be in the driver’s seat? Metaphorically again, it’s not a question of if, if you have a personal brand or some signals around your name and your person, not a question of if it is a question of how and how good and of what quality and how consistent does any of this make Sense whatsoever, hey, I do enjoy hearing myself talk now, so so you have an entire opportunity to be entirely epic.

You may not have ever thought hmm. I should really think about the signals that I’m creating out on the interwebs, but now as an opportunity to really start fresh, especially for our students in our cohorts in the iron yard. They have a very unique opportunity to make a major pivot into software world, and they can start entirely fresh. That’s why we require all of our students to blog, because a blog allows them to control from end to end the messaging around their new career.

Excuse me. So if at one point they were a florist or a Starbucks barista, which are real stories, they are now able to craft a message around this new brand, I’m a new junior level, software engineer and rails or objective-c, and I’m looking for an opportunity and strings things Begin to happen so social media, obviously the point around social media – I guess, is just to choose wisely. I used to be a super fan of social media.

Now I absolutely hate it. I don’t have a facebook page or profile they’re nice to keep an account, because I mean how I mean how many of our clients have asked us to create. Facebook integrations like every single one right, so yeah have account to create. You know to use your API and stuff and I’ll very close to quitting twitter too, but I’m working through that. The point is to choose wisely. So one point I had tons, but there is something very special that happens when you choose one or two and you go really deep.

A couple years ago I made a decision to cut all ties to all major social networks except Twitter, and I jumped from like eight or nine ten thousand followers on Twitter to over a hundred thousand within a few months. It was an incredible experiment. I’m now hovering around 189 under ninety thousand, and it would be a absolute life. I didn’t tell you that that makes an incredible difference, but not only for me for my companies for the portfolio companies that I oversee one tweet from me allows them to enter into spaces that they may not have otherwise earned on their own right and that’s powerful.

I’m not saying that I like that. In fact, I really I really don’t like it, but it’s an incredible tool in your digital tool belt. If you will to leverage for your career, so choose wisely. If you actually, google me and you go to images, this is what you see now after blogging for 13 years. I control generally the capital along like Google’s indexing, and all of these images will land on a blog, which is what I’ll get to a little bit later in this presentation.

As you can see how powerful this is as a controlling tool for the message around Who I am what I’m doing, what I’m involved in and the work and the stuff that I’d like for you to see, so you click any of these links. They’ll go to my blog, which are 12 or two clicks away from the about page, which links to my properties, my investments, the work that I’m doing the things, I’m a building, etc, etc.

It’s a straight blog of opportunity for me, it’s taken in long time, but it’s powerful. So here’s an introspective moment for you if we were to extra stew the same exact exercise. What would show up and is that good? Now, i’m not here to answer that question, but I mentor high school students occasionally when people, let me – and I mean these kids are just dumb. Okay, I just I constantly tell them you are making yourself unemployable.

You know that right, you’re, underage drinking, you know snot, that smoking is a sin or anything bad, but that just looks tacky right. Who cares if you’re straight A student they’re going to Google your ass? And it’s just really? It’s really sad. So I try to work with them on that and Alyssa name, but whatever the point is that Google is a powerful signal for employers and for contractors and for organizations.

I know for everyone, who’s raised their hand, who’s hiring and certainly me who’s looking to hire. I will google you and I will see some interesting things which might explain why you get her, don’t get jobs. Who knows I mean who knows so? The idea, then, is you need to create some base station some operation of control, to maximize the signals that you create for employers and stuff. Like that again, I figured this out by accident.

I stumbled across this just over consistent blogging, so I didn’t this. Wasn’t I didn’t set out for this, and – and Here I am standing before you as a badass – I I lucked my way into this. So blogging is how I use my base station. I joined twitter in 2008. I just told you that story and have been lucky to gain a good following, and I leverage that, as best as I can i’m very intentional without as well, i’m not there to be your friend, i’m not there to have a private conversation.

I’m certainly not there to date, I’m there for marketing, I’m there for message, expansion. I know unashamed about that intent. It’s just the way it is. Although ninety percent of what I talk about is random, just like most of us, but if you were to look at my last company and then I exited last last year, we would tweet out very systematically and programmatically on thursdays at eleven and we would tag those Things and track those metrics, we were selling digital product and we just crossed a million in revenue, and Thursdays was our hearty day.

We had about a quarter million followers globally as an organization, and we tweet that out. We track those and would sell tens of thousand dollars with the product. We would don’t get then go to the local bar get smashed and see how much we learned over that hour period. That was awesome and so unashamed about it. Twitter is marketing, and I don’t know that the social stuff there might be some social media gurus here.

I’m sorry I’m offending you, but I don’t believe that all right. So then, what’s the magic sauce, what what’s the secret sauce outside of the absolute luck that I’ve had over the last 12 13 years of doing this and its execution? There’s nothing else. I don’t care how many blogs you go to hubspot marketing Mashable, all those marketing blogs that tell you tips and tricks and whatever the only thing that matters – and you know this, especially as developers is, did you write that code or not? Did you execute against the requirements or not, and so the only thing that I have to suggest for you guys is to execute if you’re going to do this, do it don’t just think about it cogitate for a bit, and then you know go to your next Meetup actually go, do it that’s a picture of my wedding band, which I have lost, but that’s not.

The message message is commitment. This is commitment that, outside of execution, commit a commitment to it. Matters that executing once is not enough. Committing to a long term. Is everything you know that again as developers? The only reason why you’ve been successful in your career is you’re exercising that development muscle, you’re learning you’re going to meet ups you’re going to the new intermediate meet up wit, just sounds really bad ass plug you know continue exercise just like exercise need to remember that, And last tip, if anything outside of execution commitment is make it personal, this is my daughter – were teach I’m teasing our rails right now, she’s seven at this really cool article of her making her first like like making her first line and in a heading enter and Just her light eyes light up, she’s like oh, my god, I’m like she said, I’m a coder um.

So I captured that on article – and I just probably one of the best articles and then, of course, her sister runs around the edge of the wall and says my foot, my foot um, but seeing you know for for this year old enough to remember basic. That’s where I learned like you, didn’t, have this responsiveness of being able to see something and then seeing this reaction, this the psyche of this feedback loop.

If you will, because you just kind of guests and hoped it happened, but for her to see to hit a command and then to see something happen on the screen is just I never want that to get old that we live in a wild wild world, it. So, anyway, plus the third thing is just make personal, you have to give a about what you’re doing again. You know that that’s that’s fairly obvious. All right, you do those three things guaranteed kick ass and you win the internet all right so on to the second part of this strange, but something in presentation.

I’m appreciate that awkward laugh all right. So now, we’ve kind of worked through the. Why, if you haven’t been convinced, maybe you’re just so much of a badass that you don’t need to, but for a lot of us, even the slightest execution against a blogging and branding will take you a long long way so now we’ll go into the execution part. Some of the practicalities of making this happen, you guys are smart, so then go through this pretty fast.

So why blogging talk about the branding federer cheddar? The point, though, for me, is that accelerated everything I’ll be 32 this year and I have done a ton of stuff and had a load of fun. I’ve made more money than I need to, but I’m just 32, and I just I marvel at that. I never take that for granted. I have a very distinct I’m in touch with my mortality. If you will, I don’t know when that happened, but I just knew when I was young i’m going to die soon.

I better get this thing going blogging again. Helped me it helped accelerate a lot of the stuff and I’m not the most talented engineer. I self-admittedly I’m not that talent. I just stumbled upon the ability to communicate the work that I was doing so that people mostly dumb people, but they chose me for opportunities. Instead of others, and maybe that’s what you’re missing so I belong for 13 years, there was one year I blogged 3248 times in a calendar year.

That’s an average of nine, almost nine times a day, talk about obsession, but I still love it and I blog at least once a day. Typically, it’s about two times a day, and I make it it’s it’s a habit. It’s a it’s a habitual thing. It’s part of my process, if you will but the point, is it accelerated everything in my life and I’m very, very thankful for it blogging back then, though, was updating a static HTML file through a server and then time stamping it in reverse chronological order, like you Know with horizontal rules, flaming, of course, and crazy gifts, but I’ll go gifts are now come back alright.

So why? Let me count the ways. So here are some things that blogging has actually done explicitly for me. It has helped me get partners. One of the partners of my previous company was actually a comment on my blog five years. Prior and we’ve started a conversation, the comet layer. I thought it was a troll, so I blacklisted his IP. He somehow got around that and anyway long story short. I moved my wife and our kids into his basement to bootstrap that company, and that was awesome, so we went from blog comment or to partner and then an exit.

It’s helped me raise venture capital not directly, but it is certainly helped me engage with people that I have no right of engaging with for those in the venture space Brad Feld is a household name. He has commented on my blog and we actually started our accelerator program of iron yard out of the techstars network, so your typical acceleration, three months 20 grand percent equity and then carry on the back.

It has given me office space. This is wild, then investment company on Australia, Hong Kong, made their first purchase here in Atlanta, the old riches building next to underground atlanta that strange place, and then they just they needed someone to literally be in the building. They googled co-working atlanta. And if you, google, that my blog will come up near the top – and I just had canvas and written about all the coding spots in atlanta, so they literally contact and cold contacted me and said, looks like you know what you’re doing what if you brought your Company to our space will give you 50 grand to build out the space and we’ll let you stay there for a year.

I was like, let me think so, literally office space like awesome, we spent most of it on a epic 8-bit neural, throw a local artist. So I totally blew all that cash on something really stupid. I’m an editor for Wiley publishers. I don’t recommend that because they pay like but being an editor for the biggest technical publisher in the world does hold clout and they contacted me because I had written about certain series on my blogs.

Well enough that it looked like. I actually knew what I was talking about. My last book was servers for dummies. You know those dummies series, those yellow and black books. You see at Barnes & Noble, so I edited the latest web hosting for dummies book. I mean all right who cares? Uh, clients and jobs, obviously I’m tons of opportunities, and then freedom, I think, is the most important one. It really gave me really gave me opportunity to say yes to the right jobs and no to the ones that were just playing lame.

You know, especially if you’re contracting, as many of you are sometimes you just have to say yes to everything, especially if you’re starting out but blogging. For me, at least, you know and directly gave me so many such a large pipeline – that I was able to create some judiciousness around the decisions that I was making like an a cool gig. It’s cool projects. No, I don’t. I don’t really need that.

One. I’m sure i’ll get another solicitation, so freedom allowed me to have a little bit more rest around the work that I did and Lord knows how many of you need a break all right. It’s my favorite picture. Let’s just sit there all right! No, no! No! That one dude that was legit um, I should have Ellen’s legit, I mean so anyway, so it sounds all like mystically rain, rainbow unicorn ish. So here are some excuses in myths.

He’s probably conjured up if you’ve been ever entertained about writing. I hope dispel those in a few minutes or so and encourage you to really really knock it out. Three three major excuses in myths, time content or readers. I don’t have enough time. I don’t know what to write about. No one’s going to read my you. Don’t have to raise your hand, but I know most of you have thought that she’s from Atlanta right, sweet brown ain’t, nobody got time for bronchitis, god.

I saw that article a thousand times, though so no time no time, I’m telling you that 15 minutes a week is all you need 15 minutes a week, so count all those extra YouTube articles that you read how many times you spend on reddit. You know hacker news, I mean: let’s, let’s keep adding it, you can do 15 minutes a week, that’s just one post today. I think that alone will make you stand apart and just think about it.

All things being equal, you as a developer among a laundry list of other developers right and your stack ranked against them as hiring managers come or whatever, and they, Google, all ten of you and your competitors except you’ve, been writing consistently about no Jas or skala or Redis or whatever you know, whatever the flavor of the month is whatever you’re you’re just blank jonesing on right. Now you have a higher and more positive signal about the work that you do.

Then your competitors, all it is it’s just one signal of many. Of course you have to go in an interview and not look like you’re hungover, but it’s a positive signal, and sometimes that’s all you need. Is that one entrance? Many of you know if I could just get an interview. I can nail it every time. If you don’t get interview, and so we can get there, then you can close it schedule. It. That’s easy! You schedule.

A number of things in your life apply this to blogging. It takes time to build a habit. I know for 13 years it’s still struggle, but you have to look at it at an investment, so sweet brown. You got time to this all right. I get away with this because I’m Asian no content what so this again is another myth. You know what do I write about? Well, you start with your experience. I’m just write about what you’ve done, which I know sounds egomaniacal.

It is you’ll just have to get over that talk about your experience as a developer, but things that you like don’t like developers, especially talented ones, are highly opinionated full stop highly opinionated people and a lot of them are jerks, but that’s great stuff, because aren’t you Attracted to people who have opinions like who just look at your circle of friends, they’re, not bland people, they are people with opinions may be shared.

Opinions may be bins that you don’t equally share it that you like anyway. I don’t know why we don’t apply this to the hiring scenario right. Why would I? Why would I hire an onion ated person, which is a boring person? I hire hylian pinion ated people who love what they do and are willing to duke it out when we come to a technology decision. I love that. I think that’s cool, so you are opinionated.

Why don’t you just man up or woman up, as that phrase want to be gender-neutral? Do it and just share that opinion that you lose nothing against a crank against the rest of the in a development field? You have an opinion. You have the courage. That really is it the courage to share that opinion, that’s attractive to a to a hiring manager, that’s attractive to people who want to hire you Wow geez, he really came off strong about you know note is when I’m kind of geeking out kind of from the Back burner, wow, that’s cool like he really likes his stuff.

That’s. I think I want to talk with that person that gal code snippets google loves that stuff. I don’t know why, but makes sense copy and paste code what you’re working on I mean. How long would it take you to say? Hey totally got stuck on this line right here and this object won’t compile. But here it is publishing. I mean I think, that’s 30 seconds and you’re done you’re good you’re good. Do you have published? You are a digital creator, you’re badass and then images are so easy.

I mean it is so easy I mean as superficial as that might sound it’s attached to your name. Its content, regardless take a picture of your workstation, probably remove some of the garbage before you take this, but now that that junk works. This has no relevance to the next slide. I just like it, no readers, so that’s the second myth. Here’s the third myth. No one’s going to read my stuff, your co-workers will for sure, because why they don’t know what it is, but they intuitively know you just became more competitive.

I want to know what my co-workers doing to advance their career. Why would they do that? We’re going to look at you sideways, it’s going to be an awkward water-cooling moment, but you can be like just trying out my game, your peers, so you’re, not in the you know typical work environment. Your peers will definitely take note, let’s say whoa whoa whoa. I don’t like node, why is it talking about node organizations? Obviously we’ll take note as they look for you and the Internet is weird.

That’s probably why I have this. The internet is just a weird place in terms of the blog here’s, a great metaphor, it’s kind of like a crack house. You know there are multiple entry points you walk in and you have no idea where they came from, but they’re there. So we’ll just stop that metaphor stops right there, but the internet is like that and just you just have no idea who who enters it. Just like some of the stories I shared about the free office space, I have no idea why they would do that.

But when I told my three partners: hey we’re moving downtown next to the underground atlanta and a 3,000 square foot facility for free, no one was like yeah. I don’t know about that, we’re up and like Duluth man I was like you know. It was wack all right, so I have completely demystified your three excuses or myths, and now you’ve accepted the challenge right so excuses. No more here are some options for publishing: WordPress tumblr, subtle, medium.

Com, Jekyll octa press, the last two being developer centric. I don’t care her. I’m not dogmatic about any of these. I like WordPress, because I had built a business around that, but I am the last person to tell you which one to choose just choose one who cares you want to use github pages. Do that. That would be a great place, except traffic goes down by 30, almost 40 % views github pages LSU do a crazy rewrite on the URL Bing.

So just be careful about get up pages a card execute, so you have to commit commit schedule and in profit whatever that profit might be, and maybe very soon it may take a long time to create this online equity. I don’t know, but if you start today and the rest of these people in this room, do not I guarantee a year from now, you will be in a very different place than the ones who did not like. Oh, I was building this deck and they like this afternoon like and I was just giggling.

My team was like what’s going on like that means all right. So finally, the cap, this off, there’s a large opportunity cost. If you don’t try this there’s a small personal cost, I just asked for 15 minutes per week. You can do that so large opportunity costs small personal costs. I just don’t see how many of you could argue with that. It could very well transform your future. Give you options and opportunities that you may not have entertained before and that’s really exciting, it’s exciting and also scary, to think that there’s some opportunities that are available to you that you’re.

Just not aware of that. So I could I struggle with like acute anxiety who, if I sit on that too long, let me go take my meds and then you just don’t know. I think there are stranger things that have happened with the internet, so you know take it for a spin. All right, I’m done your turn to ask some questions: yeah. What’s up bro you who can be fooled so easily, so ba matured um take on spending time working the haunting things I’d say years back a little over 50 or more you’re.

Acting with oh yeah. That’s a great question I would say, take the same principle as I shared earlier is: choose wisely. You know some of you guys have some killer stack overcoat profiles. Some of you have some amazing github commits, like you know how many times in a row right mine, looks terrible, because most of my stuff is proprietary. You know private, so I can’t use it as a positive signal for in my career.

I don’t need it as well, but again choose wisely, where you’re going to spend some time to really invest, and it does make a difference. You know imagine curating making a little bit more sexy those profiles and it just looks so much more classy right compared to someone who doesn’t really thinking proactively about those profiles but choose wisely because you don’t have infant amount on and then try to go.

Try to do it really well um. Your gains on split profiles is, for instance, I currently new working kind of to inward work in an actual industry and then still an ID, but then I’ve also been working on some buildings from my application. So I’m kind of curious yeah, the one of them is kind of a web developer, rails, Django, yeah, no personality and the other one’s kind of a corporate work, old data warehousing architecture.

So I kind of hate myself for my first job was with a pearl ASP and Oracle. And yes, I hated myself too. So this is just again in my opinion, I just still. I don’t know how to do split personalities. I I am one person and it’s it’s too difficult for me to isolate and segregate myself, and I think I’ve just learned to be comfortable with that mashup if you will, and so whether I’m talking about my family or you know our portfolio or my my company Are I mean whatever it just kind of jumbles there together and I I feel ok with people finding that stuff, but it really is a functional decision, because I don’t have enough time like to manage multiple accounts and then try to create these alternate personas and talk About myself as a third person, so I just have chosen for me to just I’ve – got one blog and that’s the way I’m going to execute, but it also is a competitive advantage.

You have different worlds which that you can combine, and I don’t know how. But there’s something very fascinating about people who bring very different perspectives into engineering. In fact, a lot of the staff that I’ve hired, even in my current company, had come from liberal arts backgrounds and man. They are just brilliant in ways that I am NOT, and I love that and it gives them flavor and that gives them depth and we’ve got a Norse mythology.

She speaks four languages gal who does Ruby for us and she’s so cool. You know so and then she speaks Gaelic or something so I was driving home. The other day is like her Irish Irish Gaelic or something some dialect. Something right he’s like speak to me like in that, whatever that is, as we are stuck on four hundred and it’s just like wow, you know but he’s an engineer but she’s interesting right.

You know one of the things that we we coach our investments and as they prepare for their pitch events. As we say, the goal is not to convince. The goal is to be remembered. That’s it because you’re not going to make they’re not going to sign you to check there right after a couple beers they might, but the goal is to get the follow up. The goal is for you to remember it enough for them to say out of the 20 pitches.

I salt tonight that guy’s a badass. I can’t exactly remember what product it was. It was probably another photo sharing app great, just like mine, but but man he was cool. He was memorable. I we should go. We should go, hang out with them at happy hour, so in that way I think combining the distinct parts of who you are your experience. Your background, your experiences is very positive. I don’t. I don’t see that as a negative and any any area, um whatsoever.

Great question, though they might well, is just sit right there. The Internet is scary, Oh yep question nothing day, my back fired 10 years from now I mean honestly, who knows honestly, who knows, and but but the people in this room, I think, are talented enough to pivot and maneuver because we’re the ones who are creating thing. You know we are the, we are engineering it. It is a weird reality and you may have never thought about it, but if you’re a software engineer, you are literally changing the perspectives of millions of how they perceived technology and human interaction.

It’s a wild thing. If you spit us in on it too long, it gets really scary, because you’re changing the way that people are perceiving their engagement with inanimate objects and data. I never thought about it’s a wild thing. There’s a lot of money related there! That’s why? I think about that often, but you are, you are creating these realities for people and that’s crazy. So I mean who knows so if it’s broken like social will, just go fix it.

You know the answers. I don’t know sorry good question, though, or my daughter will fix it, he’ll be like hey Roen. You got to fix this, like your dad looks like a total ass. This is going on youtube, so she’ll figure out a way to race. It yeah. So, while being in traffic without my 23rd, there was a there’s, a hacker news, article about if you use github pages, it’s based on the page load, because they use a spam system internally, that has to route your DNS throughout a really complex system which elongate the Time between the visitor and the actual page view, I’m oh really simplifying that, but since page rank is based on speed as a major signal, you actually ranks blower yeah.

So so you might as well pusher octave press blog to a good Weebly for wickes knows can’t come today, but I love stock images 0. So one workaround is to not use like a pen not host the beta site. Anything rights – that’s right, like domain so instead of like example.Com you’ve got about that example. That will work around and the reasoning is just as you can’t see name domain. So you have to pin it feel like one specific IP in that I you know, Andy stop.

Making me look stupid, it’s a tough thing if the DNS back whatever loud. What’s funny thing is it’s not actually a heart? The standard isn’t supported many implementations, including by do support it, though we still don’t use it, because it’s not the standard there. You can run into some issues, whoa fight, you use a cname at the apex and you like route meal like that, gets through these guys around one, and it would not recommend no yeah.

You can google it so we can have a blog board now yeah, like crown one coming at some position, yeah you ever. Have anyone go straight for your guests waters, ooh! That’s a great question answer is now for my personal blog. No, I have had some guests authors and it was noted that they were doing like a guest post or something but vast majority over. The is just my own thoughts yeah. It has a place in this in your in a strategy.

I guess it’s not in you know, because the the win of someone else writing content, for you is actually a loss for me because it takes me more management, time to copy and paste they’re really up HTML into the system and like just I’ll, do myself. You’re deluding the brain yeah that would yeah whatever yeah I mean. Yes, I think so, hey. I don’t know your personal policy for deleting or editing for you just know.

I don’t have a policy or a strategy. I leave all of them there because once they’re there, like google, has indexed that to kingdom come and wayback machine ain’t escaping wayback machine um. So but here’s here’s I mean here’s the honest truth is: we have all changed as individuals and matured as adults. So the things that we believe today are not the same things that we believed even a couple years ago and I think that’s okay.

I think we were oftentimes scared of our past and some have some weird pass. I mean reason I left at lan. I want to graduate texts coz. I have too many girlfriends here I mean like that was just weird, but now I’m back and I don’t know where they are anyway, TMI weird Asperger’s, right here, sorry uh, but I think that’s, okay. I think it just shows that you’re human, that you change and evolve and how many times have you guys pivoted or look back at some of the software that you build your like, oh revolting, like and there’s this gag reflex and you’re, like, oh god, don’t know.

I mean that happens. Like that’s cool. Can I answer column for a question shirts. I do blogging to on some of mind if I look at the analytics and there’s certain pages that are just like gathered, our blog put some time, but it’s a landing page. I mean it’s: it’s like the number two entry on some keyboard at Google and so people in those cases. I declare them in the category of being what I call on the blog and maintain posts and its marked very clearly like, and it will have a changes for like okay, the version change, so we updated.

I have to do the example and i’ll do a log and because, even though it’s a blog post is this living thing because people are hitting it like, sometimes hundreds per day, it would be a disservice to have it be sailed, information, and so, let’s just look At your analytics inside with right as long as you’re, clear though you know it’s not like you’re being edit or delete it’s honest on your blog yeah time, stamping it that’s a great tip the number one blog post of all time on John do my personal blog Is the is a blog post, titled top ten creative notebooks, and I so I carry around as as digital as I am, I think, there’s something very fundamental to to analog, and so I love I love these things.

I all my ideas and notes and scribble scrabble czar there, and so I’ve experimented with creative notebooks over time, and so I wrote hey. These are the top ten like creative notebooks that have ever used going that and action method, a bunch of other weird stuff. It has tens of thousands of views a day and it took me a while to figure this out, but then I added um affiliate links for those yeah. I get a check from amazon every month from that one blog post.

It’s ridiculous and you know my life’s like so so I just I know, because I got a text message on my device today. I ordered this portable boombox right like who needs that, but from amazon, so they send you a text messages, don’t know like sighs text message in my wife, like hey, there’s this really strange like yellow and black package. It’s it’s a portable stereo system. I don’t really need one, but I think it’d be cool she’s like who paid for that.

It’s like Amazon, so Amazon allows us to have date, nights and stuff like that. So that’s going to cool anyway! We’re sort! Yes, oh so you were saying you kind of mess problems, the structure, the way we do things like you’re, no bad or whatever is you? Have you messed around their seeming avenges to the different structures of your site as if or your blog as a transition? I used to spend a lot of time on the technical components.

In fact, I was spent a lot of time in the WordPress world for a number of years and my the previous company I had we were the fifth partner automatic we, so he divided the company in half last year, sold half of it to woo themes, which Is one of the larger commercial players and the other half to WP engine when the largest commercial hosting providers for WordPress so talk about being in bed in that universe? But the only thing that I’ve learned that really keeps is the fact that I published every day and it almost doesn’t matter at this point.

What the actual underlying structure is. You can make a very hard case that I should spend more time, but if there’s anyone, I can speak with authority just publishing every day. For the last 13 years, like I preempt most people’s content. Even if I’m writing the exact same thing for those who are a little bit of a geek in terms of google pagerank, i’m with my blogs of PR five as a personal blog, that’s ridiculous, and so I I subvert a lot of spaces.

The moment talk about something and it’s just because I have this arc as this trove of stuff most of its crap, but you know crap files on each other and get higher um. So at this point in time, I don’t spend any time on it. Dude, who could be convinced so easily pull you pull me and convince me, but um blog like every day. Yes, do you try to have a non content-rich post they can periodically in addition way bit yeah.

At this point, I there’s no method to my madness. Sometimes it’ll be a hundred words and a picture of my kids and her broken leg and sometimes it’ll be a more thought, deep thought, type post about leadership or my investments or what I don’t. I don’t know so: there’s no there’s no method to the madness at this point. Yeah. Sorry, it’s getting hot or mice hot taught you categorize your posts and, like other any kind of categories that tend to get more activity arrested like I used to.

But now I don’t I have I have four categories and that’s just because we’re wordpress demands 1. I’ve got a legacy archive the 3000 that I wanted to kind of shuffle away I’ve one on autism, that’s kind of rare that and one on photos so for see you like more activity on tightly. You know, there’s no, there’s no clear signals at this point and if I could do way with all categories, I would you see those on the newer platforms like subtle and medium like there’s.

No category like just does another matter hey. Thank you so much for your time in your attendance. I apologize for my ramblings, but thank you for a tail rug for having and we hope, you’ve enjoyed this article presentation of a talk given at a monthly Atlanta, Ruby users group meeting. This article has been sponsored by rieta, incorporated as an atlanta-based rails. Consultancy rieta transforms high-level business problems of technical solutions for more articles like this one, please see the ATL rug articles playlist

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By Jimmy Dagger

Find out my interests on my awesome blog!

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