Categories
Online Marketing

I Analysed Your Amazon FBA Listing! – Serious Improvements NEED To be Made!

Okay and there’s a lot to talk about with this listing, and so I’m going to, and if this listing is yours, brilliant this listing isn’t yours, then this article, it’s still super beneficial to you, because you can use the information. It’s going to be general practices that you can use to to implement into your listing as well.

So before we get started, please, like this article, give it a thumbs up and I’ve just looked at my analytics and majority of you guys aren’t even subscribed so definitely subscribe to my blog. If you haven’t already subscribed, my phone is, buzzing is really annoying and it makes it really doesn’t always play in your pocket. Definitely please subscribes this blog. I really think you’ll enjoy it and, like I said, if you haven’t liked this article or anything, then just go ahead and like it and I’ve been trying to play with the YouTube algorithm and see how I could get my youtube to grow a bit faster or Just in general and and I thought maybe sharing articles could be good so know.

If you want to share the article, then I will be eternally grateful, but I don’t expect you to share the article if you don’t want to so: let’s go and again, if you want your product to be and reviewed like this, then leave a comment in the In the description of your link to your product – and I will do it okay, so, firstly, I had a look at where this person was in the ranking so for the main keyword, which is travel umbrella.

They were all the way down here, which is not bad. There on the first page, which is really really not bad. However, we want to get them all the way up into this region. Okay and firstly, one thing you’ll notice is there’s some look at the photos. All these top sellers you’ve got like the box, then it comes in and the umbrella clothes box, I’m going to close box umbrella, close box, I’m going to post boss, I’m going to close.

That’s a horrible horrible photo this one over here. So let’s go and have a look at our listing or not our listing, but listen we’re doing and have a look. So I don’t like this photo. The first photo says everything and firstly, this photo just blends in with the photo next to it, and it’s just not a very good photo, because the best bit about this product is that it looks. This probably looks its best when it’s open.

When it’s closed, it doesn’t look that impressive, whereas something like this, it looks nice when it’s closed. It’s got this lovely like mahogany looking handle. It says real word so that he’s offering to be close like that, whereas our one over here or not our one, but I’m going to keep saying that and this one over here and it doesn’t have a very fancy handle and when it’s closed it looks VIP. So you have to remember the first image is: what’s going to get you clicks onto your page, once your click onto your page and then you can worry about the other images and the rest of the page.

But the reason I’m focusing on just the first image is because if you can’t even get that right, then you’re not going to get your click to your page. Okay, so let’s go onto the image. This is the first image now the Umbrella looks a lot better when it’s open, so I would have. I would be a bit different from everyone else and one else around you. This guy’s got the full image open, but then it doesn’t show that it comes with anything.

This guy has got it open and closed. That is pretty cool image. That is a cool image over here, this red one and this one’s also a good image, but you don’t need all these colors in this little thing is too much. This is a good image. So how about how about changing this first image so that the main part of the image is it open? And then you also have it closed in its little pouch? Okay and this little pouch looks a little graphic, but if it’s real, then than brilliant okay.

So that’s the thing. The first thing is the image, the first image. Now I’m going to look at the rest of the images. Okay and it’s very important – your images are just a so important, I’m not saying it’s a P as a photographer or anything like that. I’m since because when you go to the shop to find product you’ll try it, your fear, is you’ll you’ll see it in person annual respect it a lot, whereas online.

You can’t do any of that sort of stuff, and you have to rely on the images that the seller is providing you and to determine relevant. You want to buy that product and, if they’re, giving you rubbish images well, firstly, you might associate that with it being a rubbish product, but also they give you rubbish images. You can’t really get good understanding or good feeling if the products going to be right.

For you, so the images have got to be spot-on. So let’s sum look at the second image now the second image I actually really really like the second image. It gives you all dimensions, all that sort of stuff, but again the umbrella is so small. Maybe I’m going to bigger how the dimensions bigger and then this bit error this area over here with the iPhone very, very clever, because a lot of people have an iPhone you’ve told them why phone it is, and you said, the weight of that and the size Compared to the weight size of this, so in my mind, what is this bit doing over here on the far left? Why why have you got it on the scales with the way of 295 grams when it says 295 grams? Here you don’t need it twice and another thing which is just little nitpicky is trying to Center that scale so that it’s in between the gap in the UM in the umbrella.

So you can see, there’s a gap here where my mouse is where my mouse is. You can see, there’s like a curve here, try and like centre it make it look nice and likewise, with the iPhone Center is, and if you want, you can have a Samsung there as well, because people used your iPhone or Samsung, but iPhone makes more sense because There’s less of them and it’s just more of a generic phone, so that’s a great image.

This is a weird image, multiple processed double god. It’s very much a graphic, as I don’t really understand what I mean I’m looking at. I assume these all different layers of the umbrella. I wouldn’t do it like that. Our happy umbrella like this and then I have like arrows pointing it, and then I had this and I’ll have each of these different things pointing to part of the umbrella. So you can see all these four layers come together to create this umbrella.

The next one is this: this is a cool image. I like this, it’s a in Messi. You can definitely make this neater make this better makes less fake. That looks like it’s been put there, I’m not sure, because it doesn’t look real this one over here within the pocket, so you can definitely make it better, and one thing I would suggest is try and make your images stars buzzing my phone up like mad okay. I haven’t one thing: you want fun: do the images try and create a story arc so that they start by finding a water product? Is I then think about when you go and try an umbrella right? The first thing is, it was open it you’ll, look at it.

You’ll take out the case. You’ll have a look at it. Maybe you’re open a you close. It you’ll look at the inside to see the quality of the metal strand thingies, so follow that story arc within your images, so people actually feel like they are there triangles product and then, by the time they get to the end. You have it closed again and it’s like usually back on the shop, but you have it closed again and you have a big image of it closed kind of thing and then people are ready to go and buy it now go through all the processes that you Would have gone through in the shop and now liberated by.

That is what you want. So that’s why these image is around. So you got this image. That’s not the first thing people are going to be doing. You’ve then got this image. People don’t even like that. What is that and you’ve got this image, and this is the use image, so this is okay, but again it’s all in the wrong place and then you’ve got this image. This image is cool because it shows it can be used in the rain or the Sun.

However, tell people that, though, just shows them an image right, perfect for rain, perfect for the Sun right, you can write things and likewise, with this one right, you’ve got you’ve, got the umbrella and then you’ve got all these little photos, but give a little description of. What’s going on and these ones need to be a bit brighter, so these black on black ones over here in the bottom, try and read them a bit brighter to get like a flash or a light on that.

So it’s a bit brighter or brighten it in editing programs, because again this is going to be the first thing they look at so this it should probably somewhere out like on the second or third image right, because this should not be so far down. You think what people look for when buying the umbrella, okay and have a little descriptions it needs. Each box over like you’d, be like reinforced what’s-his-face, whatever it’s cool, and then you maybe do like reinforced cage for the umbrella, and then you do like streak.

Free coating like give some more information there. I don’t know about this, one which is super random. I don’t know if it’s real, it looks like it’s been photoshopped, but regardless you can definitely make that better, because it’s super random and then you go back to this one which is like. I said this is a good ending because then they’ve been going by so this is an OK for the last image. So that’s how it looks so those are the images in my mind that they can all be improved.

All of them, I’m moving off for you. My throw me services, because that’s not what this series is about. It’s not trying to sell you anything, I’m just trying to help you and but that’s how I think you could improve your images drastically. I don’t know what your conversion rates are: I’m not going to know what your conversion rates are and but try and do that two images and see if it increases your conversion rates.

The next thing you’ve got is your title. So, let’s have a look: we’ll Vic, Clun mini travel umbrella, pocket, I’m going to fall book compact with flat handle six rib as what’s called the rib lightweight, waterproof sturdy and portable umbrella rain and Sun umbrella. Okay, that doesn’t make any section blue and I’m assuming that will change to black right and then to white, and then all the images will update.

It’s definitely Photoshop a photo anyway and that’s horrible, that’s a horrible title and, firstly, you don’t need to ever repeat words in a title keyword, so you want to try it like have as many keywords you can in title with it making sense. We don’t need to repeat words: you’ve got umbrella, one two, three four four times four you’re wasting for keywords here, you need an umbrella once and now you can go and get our three different keywords.

Why using sync here four times, I understand that travel umbrella is a keyword and pocket umbrella is a keyword, but it doesn’t matter if you use umbrella with the title mesh so waterproof umbrella, even though you haven’t said, what’s proof umbrella anywhere, because you got waterproof and Umbrella in the title, people search that it. What can be considered a keyword so don’t over use one word in your title: it doesn’t make any sense.

Okay, let’s have a look at just another commenter. Some competition won right. So that’s the first image. That’s the second image, third or I would still put that on the second one, because this is like super important, but do you see how bright and close up and and easily you can see this, and you can easily see these details and there? This is what people are going to be looking at when they aren’t looking at the umbrella in their hand, they’re going to be looking all these different things and they’ve obviously got writing telling you all about it.

This person that stupid with the title is what camera just ran out of memory there. So, let’s get back into it, so yeah these people, who also got the umbrella, like the word umbrella in their title three times, which is annoying and it just changed that but anyway, wind proof, travel umbrella, folding umbrella or no clothes or two yeah. This title also horrible: well I’m not doing their listing at the moment, but their images operate so use their images, we’re using them just big ideas.

So let’s go back to your so travel Umbrella Cockatoo. It definitely definitely change title. So what you should do is write a list of 50 keywords. We got relating to your own Brella pick top 20 top 30 in the top 15 to 20 and put them in a sentence. Okay, try and make it makes sense. You can have dashes or commas or like lines like that. You can do that in your title. It’s fine, but don’t do it too much and you still want it to make sense.

So you can be like Vic, loon, mini travel, umbrella, perfect, pocket-sized know the best pocket size for the best pocket size that maybe just pocket size and foldable with a compact and flat handle like that. Whole sentence makes more sense than travel umbrella, pocket and read a foldable compact with a bat handle right, so you want it to make sense. Okay, next you’ve got one review that reviews to get a hard to get now, but try and get three reviews.

Maybe even five reviews your sell price 10 pounds, but it’s good. Eventually, you can probably set maybe 15 16 pounds of the aim, your bullets. Well, I like the little emojis here I didn’t even know you could do that. So you’ve got one up on me and it’s cute. Okay, so you got super mini and portable length weighs only no, no, no, no fast, dry. Okay, the bullet is where you want to convey a story to them.

You really want to sell it to them. So you can be like. When was the last time you were stuck outside without an umbrella and getting absolutely soaked to your core right. You don’t want that happening again and – and you can’t really carry around these large cumbersome umbrellas that are annoying to carry and just there’s no evident to go. So we have the perfect for the solution for you. A compact size travel umbrella, the size of your phone right.

You want something like that where you put an idea in their head, a story in the head of how they’re feeling, and then you fix that feeling with a solution and the solution being your product. You want to do that across all of them served for the UV protection you want to be like. Have you ever been burnt in the Sun before right? Obviously, people have been burning some before and then you will try and tell them about why you want brother is good to prevent that and it’s so on.

Okay, so that’s your those your bullets, you also you need some more stop just by the way. Okay, let’s have a look at what’s next, you’ve got your description, oh okay, so I like the lifetime in twelve month, refund guarantee that’s nice. Thank you for that, make it bigger make it bolder, and that is huge, and people should know about that, because I think that sets you apart and you need to tell a story here, maybe start with a story of how bit clean came about what made you Want to do umbrellas and then tell people about your umbrella, why it’s the best umbrella and how it can fix all their problems then get into the product.

Details. Sorry sorry change that then get into the features and what’s in the package and then the product details the moment this is met right. It’s not very good, and I know most people don’t read the description, but those who do will not buy off the C. In that description, if you can maybe become try and do brand brand registry, and then you can have all the images you know like how it’s really fancy like AC, if they’re doing it, yeah like this right come on.

Look at that! That’s cool right! That’s what you want you can all be making even better than that, but whatever so. Definitely please update this just for the sake of everyone and sorry from being blind here, but I think this could help you and then you’ve got one review, which is a great review and try and get some more reviews like I said, but that is it. I’m sure I could probably break down this listing even more for like another half an hour, but that’s not really what this series is about, because that’s what you would know in the course and stuff and that’s what I would obviously do if you were with us.

But I trust of it just give you that initial help and show you how you can maybe increase your conversions by five or ten or twenty percent, which could be really really good for yourselves, because if you get into sales day, that’s amazing to get for sale. Today and and that’s increasing your conversions by a lot more than 20 % but whatever – and I hope that makes sense – and if you did like this article, please please please give it a thumbs up.

It really helps I’ve been using my likes on my articles of going up, and I really really appreciate it. So definitely do that. Thank you so much for reading. If you want your product analyzed, then leave a comment down below with your product or send me an email, and I will try and get to at some point in the near future. Thanks for reading


 

Categories
Online Marketing

Got Products To Sell On Amazon But No Business? How Business Development Coaches Can Help

This Airbnb, it’s beautiful, super excited about it. We got a ton of to do today, they’re going heavy on filming making that content for y’all, because it’s important to us this cars pretty dope, I would buy it to maserati ghibli. I would definitely not buy it. I think it’s definitely overpriced it’s. It’s got just crazy pick up like crazy pick up, but the inside it’s like, like a low-end dodge model like a Dodge Dart like the like the window mechanism.

Just like it’s definitely it doesn’t feel like an $ 80,000 car. I would not purchase this car for myself, but right for a few days absolutely so Sebastian went for a run to the beach. It’s about thirty five blocks I slept in. I had some crazy dreams. Last night yo Terry right, I just don’t know what I’m talking like it. I don’t listen. I I have a. I can lucid dream so, for anybody does know featuring lips, lucid dreams where you can actually you’d actually control your dreams so, like I can be in the middle of a good dream.

Wake up, I’m 200 feet, get a dream. Go back to sleep finish that dream! It’s pretty cool, but I also have the ability to finish terrible dreams as well, which is an asshole, but I usually choose not to finish them by staying up, but last night I had some terrible dreams. That’s like it’s! Alright, you know dreams make me really think about life and like where what I was thinking about before I went to sleep where my head’s at because I have a firm belief that I can.

I have some control over my dreams. Well, yeah. The meetup is tonight crazy, crazy excited about the meetup we’re all going to at least it’s tons of people show um. I kind of feel that doesn’t people show up just by the overwhelming response that we’ve had so that’s exciting. We love to be with you. I’ve been hanging out with you. It’s really why we do this stuff. That’s why we’re out here so the meetups, probably around 6 7 p.

M. Tonight Pacific Standard Time or go to just hang out talk business. I’m talking Amazon growth. What we teach is how to build a viable Amazon business, because anybody can sell on Amazon. I’m talking anybody, you can go to your local book sale purchase some books start selling those on Amazon. You go to your local of discounted store, Marshalls TJ man thanks Ross, buy some stuff to sell on Amazon or Ebay I’m.

So anybody can do that right but like what we teach is how to build a viable business around selling on Amazon. So you can get to a point where you have dozens of employees. A large warehouse and like selling on Amazon goes from a side hustle to a full-time muscle. That is the name of the game for us: how to teach you to build a successful business around selling on Amazon. Now, if Amazon is just something you want to do as a side hustle that absolutely we we teach that as well, but our specialty is building Amazon businesses.

We analyze profits right, we’re warehouse, optimization the whole nine. It’s so in-depth! It’s it’s so exciting! I love it! You know sometimes I get overwhelmed when we take on a bunch of new clients, because it’s very time consuming a lot of time with these clients you know, but then, like after our one, I’m just so amped up. It’s like anything in my life like even going to the gym or starting a new blog.

The first couple minutes. First, 10-15 minutes: oh man, another one of these or another day at the gym, and then you know after I’m into it, I’m ready to rock ready to roll. I’m just feeling it to see myself living out here. My brother used to live in San Diego. So I spent a lot of time in California love it out here. It’s beautiful just the whole feeling damn bro, you went to the triathlon run over here check this one out the money.

Another amazing business trip in the RAF’s thousands of dollars spent on travel those dozens of relationships. Just amazing meetup was good, sober consultations right really good, really good, and here we are at the LAX airport about to miss our flight. That’s how much I love you willing to this looks like for you now. If that’s not love that I don’t know it is good. Annie. You

Starting a business is not easy! Think about who will be working on your digital image. Hiring a good webmaster will help!

 

Categories
Online Marketing

Getting Your Amazon FBA Business Started – Q&A | The Houston Meetup

The Hilton just keep going just keep rolling it. Yeah 45 zero. So I do totally sell products on Amazon, William here somebody else just showed up. It’S just starting any minute. Now stay late, just talking a little bit about what everybody does he’s, selling used books he’s doing away. We do private label he’s getting started. What about yourself wholesale nice? Do we do yeah nine ninety percent? Eighty five to ninety percent of our sales are wholesale private label yeah, so we do about two million a year and private label and the margins are much healthier yeah, even with all the or even with all the products we’ve created, even with that yeah like altogether.

It’S healthier seven years ago, so Sebastian, who I’m sure you guys have seen on Instagram as well. Sebastian started selling products in his basement about seven years ago, and then I joined on about five years ago, and it’s just been ever since then. It’S just been taken off yeah like everybody’s. How do I get started? How do I get started? Get started, that’s how you get started. You know because if you so many people like yourself, I’m sure you probably like you said you spent what two months researching products, but you still haven’t sold anything you could already been to five Marshalls and at least bought some nike socks or or maybe not Nike.

You’Ve, probably gated, but you know some some polo shirts or something to sell. You know just something: to get the hang of shipping and reimbursements and refunds and and referral fees and pick and pack fees and something it’ll teach you a lot yeah putting in a shipment. You know creating a SKU reading, keep a charts like all that stuff. If you don’t get started, you’re, never going to figure that out.

So it’s going to make your first product when you buy that product, even more challenging to be successful in because you’ll have no Amazon experience. I think the first employee you need is an in-house employee, really yeah. You need someone to take care of your inventory. You should be stickering products. You said you did what, over over six figures. Last year, yeah you shouldn’t be sticking yeah freestyling, you did tool, you did quarter mil freestyling, you shouldn’t be snickering products, man, it shouldn’t be sticker products.

That’S a tough question. You know, because, honestly, from my own experience, I wouldn’t change a thing you know, because if everything I did got me like right here sitting with you know nine resellers in the middle of Houston so like I did something right right, but what I would say, like My best advice is to be you know, don’t let fear you know take over because, like fear, the fear of financial and security fear of success, fear of failure – you know, fear of not being enough that stuff will eat you up inside, like enough to where you Can’T even sleep at night, fear of getting your Amazon account shut down.

Do not let that fear take over. That fear will keep you so many steps back instead of moving forward. You know and the best way for me to get rid of that fears. I thought, like you know a morning ritual I’m real centered in like in spirituality and meditation, but that’s not the only way that I use. I use it by talking about it with other people. You know like if I’m fearful about something like hey Sebastian man.

I can’t stop thinking about this. Like I talked to someone about it, you know and all the sudden that fears cut in half you know I forget to saying, but like it’s like sadness, shared is uh, I’m going to it up. I don’t even I don’t know like a joy share, it is doubled and and and sadness, share or fear. Shared is cut in half something along those lines, but it makes perfect sense. Right leaves, you share joy with someone, it’s double because now they’re happy you’re happy you share a fear or sadness with someone it alleviates some of that sadness.

So it’s cut in half, but for our own products we think Amazon advertising is bang first buck. We spend 10,000 dollars a month on advertising. It generates over $ 120,000 in sales. So it gives you all the statistics on you, yeah yeah. It gives you breakdown of graphs and charts and Excel files of keywords, and then you move those keywords from the automatic campaign to the manual campaign and then there’s even additional services.

You could pay for to actually manage those campaigns for a couple hundred dollars a month. So it’s a game engine for you, yeah yeah, but we also do. We also do twenty two million dollars in sales. So it’s a ratio, so we sell a hundred and ten thousand orders a month. So 17 is really not that many. You know, even though it’s close, I’m sure if they have a limit, it’s it’s close to what that limit is yeah, 19 percent.

Actually, we got a little concern to drop to 15 for, like three or four days the other day I couldn’t figure out why, whenever change big, like that happens on our Amazon account, I want to know like if by percentage drops to 15 percent, I want to Know why? Yes? Yes, I look at I look at our excess inventory or non-competitive inventory wirele skews not moving, you know and then I’ll go through literally our price or sorts it by excess and non-competitive and I’ll look at all 300 products in each category and literally spend the entire Day, looking at every single product fixing pricing adjusting pricing dropping floor price raising ceiling price.

No, we don’t have an app, but we built our repressor that has like restocking options in it and we were just talking about it earlier something we’re going to be dropping as a system as a service, so it will be available for a yeah yeah. So this will have a full-fledged ERP system, which essentially that’s that’s what that is. It’S managing your finances. Basically, your item cost. It also has reordering metrics and it has real pricing capabilities.

It’S all algorithmic based as well yeah. No, I I’m sure, I’m a firm believer. I I think inventory lab created a beautiful software. That’S helped a lot of people sell on Amazon, but I disagree with the the system as a service because it takes people off of Amazon. A lot of people don’t even know how to navigate Amazon, how to create a listing on Amazon because they’re just so used to using inventory lab.

You know it’s like alright. Now, let’s create this listing on Amazon it’s like, but I don’t know how it’s like. Well, you mean you, don’t know how I’ve been using inventory lab for for the past nine months. You know two years it takes the Amazon out of FBA, so we don’t use inventory lab so like the first rung in the value ladder. It’S like all of the free stuff. We provide right, like all the free information we give away on Instagram YouTube Facebook, LinkedIn tick-tock, like all that free information, that’s the first rung in the value ladder and then included in that first rung or like these meetups that we do right.

Nobody pays anything. It’S just all like: let’s hang out, let’s talk, let’s get to know each other. Let’S talk about what you do for business. Let’S talk about what you do, let’s learn from each other, let’s gain knowledge and continue to grow right and then usually for most people. The second rung is, like close friends, has anybody here been in close friends? No, so okay? So none of you have been in close friends right, but some of you pass that first rung and jumped right into the second rung, which is like a personalized one-on-one mentoring session.

Right, like will – and I did one yesterday – we sat down for an hour and a half and just talked to Amazon, two and a half two and a half. So two and a half hours right and we just talked Amazon and then like the next rung. In that value, ladder would be like a four week or an eight week, mentoring session, which right now Corinne, and I were what two sessions in and we’re going heavy and, like you know in it, and it’s like value-driven.

You know we spend the time and then like another rung would be like the tradeshow walkthrough or another run would be like a warehouse, optimization visit where we actually fly out to your warehouse, organize it the way to streamline your efficiencies. So essentially, it looks like a Ford production line where we’re lining everything up and setting up a warehouse, because we’ve set up many warehouses and we know what to do and what not to do you know and then that top tier of the rung is like our Mastermind right, where it’s like a yearly fee and we meet in a different country once a year we have a meeting at our warehouse.

We show you how we operate right and, like so people come in at different rungs, but like this first rung for me, it’s the most important rung. You know because it lets you know like this is what we do for a living. You know I sell on Amazon for a living and I help people sell on Amazon as a side business. You know, and I do it because it helps me put my head on the pillow rest easier, a little a little bit at night.

Knowing that, like, I helped you solve a problem today or I help you increase your profits or I helped you grow your revenue. You know what makes me happy knowing that you’re able to provide for your families and, like rest, your head easier at night, with the value that we give you. You know so like that’s. Why we host these free meetups and that’s why it frustrates me when I hear stories like the one you’re telling me where people aren’t providing that value, you know people aren’t providing that content because it’s like I’m a value driven integrity, driven man.

You know it’s like my mission in life is to help as many people as possible grow successful businesses, and I don’t care what I got to do to do it. You know if someone pays for an hour and a half session like this guy will and we sit there for two and a half hours and talk like then that’s what I’m going to do. You know and it’s like it’s important to me. You know all levels. All levels I’ve worked with people who’ve, never sold a product on Amazon like this guy he’s, never sold a product on Amazon, but he’s interested in what we do.

You know, and then I’ve worked with people who do you know close to two million dollars a month. Today I mean you said you had a guy who is doing a quarter million. Now he’s sown five hundred a month: yeah Ryan Ryan. Oh, you got Ryan six months ago, used to one a quarter million a month, and now, since we started working with only hire five employees he’s pumping out by a half million dollars a month we doubled his business and for a year that’s a wrap.

Houston meetup see in the next day

A great product to sell in your Amazon storefront!

With a five star rating and the number of return customers. You can go wrong! Check them out on Amazon.com and watch the video below to learn about the guys behind Spunkstore LLC.