Online Marketing

How To Find Instagram Content Ideas That WORK | Restaurant & Small Business Marketing 2020

I still remember: we Would spend like two or three hours trying to figure out what we should be posting figuring Out about the caption to write and figuring out whether the pictures that we take are Polished enough and whether people actually like them, Sometimes we post content and it is engaging Super well people like it a lot Other times. We take pictures and we think It’s going to be a hit, but it’s a dud.

We don’t even know what works and what doesn’t Work, which is the reason why I’m shooting this article Last week, I shot a article about how do you Create 30 days of content for your Instagram feed all in one day And after that article went out so many of You guys have been emailing us and asking us “. How do you actually plan for content?” And that’s what this article is all about? So let’s dive right into this okay Number one thing when it comes to content: Creation is to figure out what people are looking to see And what I mean by that is: go into your current Feed right now and see what types of pictures people are actually engaging to Not just random troll comments: okay, We’re talking about comments that are people Actually enjoy your product, People are like “, Oh my god.

This is amazing. Oh, this is really cool. How do you do that??”? When people ask you questions, you know: they’re Engaging When they give you the likes, that means they Like it, okay Check out the types of content that has the Most engagement that has the most likes You’re going to be able to find a pattern. From there onwards, Sometimes you’d be posting behind the scenes. Pictures sometimes you’d have long form, messages and content, or it could be articles.

It could Be pictures It doesn’t matter what it is Find that common thread of what people are Actually, looking for in your specific content and that’s how you’re going to be able to Do it Go on your competitor’s feed and check out Basically, all their posts and see which one has the most engagement, which one has People talking about And then we can categorize, that type of post Whether it be a long form post, whether it be a short form, whether it’s a quote whether It’s a behind the scenes, whether it’s a how-to article Figure out specifically what your demographic Are looking for Now that you know the types of content that Engages the most that gets the most likes, that’s the cue of the types of content that You need to start creating more of Whether it be a long form post or whether It be a behind the scenes.

This is your customers telling you what they want So when, in the future, it should influence The type of content that you’re creating That’s how you find out the types of content, The second way of planning your content is This crazy tool called AnswerThePublic And what this is does is basically, you put In there, a keyword and once you put in your keyword, it automatically generates the way That people search using this keyword Anywhere from “.

How do you make ice cream?” To “ What types of ice cream is the best “ or “, Which type of ice cream is the fattest?” And from all these questions, these are all Ideas on the types of content you can create, because these are the types of content that People are actually searching for online And this tool allows you to never run out. Of ideas, because it has hundreds of questions in there just for one keyword, So imagine if you’re running a restaurant You have tons of ingredients in there.

Then now you have tons of content that you Can actually shoot for your demographic? This is a super powerful tool, You’re not going to run out of topics to talk. About because, after using this tool, you can put in any keywords and you’re going To generate tons and tons of keyword, ideas of how people are searching for this specific Term So next time, if you’re thinking about creating Content, this is a really good tool that allows you to come up with content ideas Now the third way to content plan for your Instagram is to look at all the events, I’m talking about all the events from National Hot Dog Day to National Ice Cream Day to National Strawberry Day.

These are all crazy ideas that you can actually Implement and create content for for your Instagram feed and for your food and beverage. Business Be creative with this whole aspect. This is what makes you become relevant. This is what gets people talking about you And that’s the whole point of us running. Instagram Is to be able to stay in the loop, be in front of customers and be top of mind. That’s how you’re going to get them through The doors all the time And, ultimately that’s why you’re doing this So make sure that if you’re doing your content, Planning this is a super crazy tool that we always use is to be able to check the Types of events that are happening on a daily basis and we’ve planned this a whole year, In advance So go on, Google check out the types of events That are happening and then, from there onwards, find the type of events that actually you Can have different spins on So, for example, if there’s a National Ice Cream Day for us, we make a nice National Ice Cream flavored right.

If it’s National Strawberry Day, then we make A strawberry ice cream So on and so forth right So then also there are the big holidays that Are happening as well Mother’s Day, Halloween Christmas, Those are all opportunity for you to be able To create content for Instagram and to stay relevant Now that we’ve talked about the three types Of content that you can create, whether it be your own engaging content and your competitors, Engaging content to what the public is actually searching for to the types of events that Are happening within the area now we’re going to dive into the type and the format of content.

You want to be able to create for your Instagram feed. There are basically three types of content: Format, article story and pictures Now of a article article is super important. And it is the future because of the fact that everything is fighting for our attention. Simply having a picture is just not good enough. Video is the way to go, which is the reason Why so many people are creating articles out there nowadays because it captures your attention? Because this is the way to be able to come out from the noise.

So if you have an opportunity, definitely Go hard and go double down on creating articles for your content, because, if pictures says A thousand words, then article is times a hundred of that okay, Some possible article ideas could be behind The scenes You can be taking articles of your chef, cooking Or it could be taking pictures and articles of your customers enjoying your products. Or taking a article of you creating a product or taking a article of you or your team, going Out there and shopping basically telling a story.

The whole point of doing article is to make It engaging and make it fun So make sure that if you have an opportunity, Shoot more articles for your brand. The second format of content is pictures. I’r not going to dive too deeply into this, Be creative, with your pictures Make sure that it’s actually fun and it tells A story And picture is only one thing: focus on the Caption Tell a story within the caption.

A long form caption is what really connects With the people and that’s how you’re going to be able to get more engagement, Tell a story, teach something be: educational, At the same time, The third format of Instagram content is IG. Story, This is something that is so underrated at This point: This is something that a lot of people don’t Utilize because they think it’s something that is so unpolished and which is why they Don’t post so much on IG Stories, If you think about pictures and articles as The finished movie product, then IG Stories is the bloopers.

It’s the stuff that engages with people It’s the stuff that actually truly connects. With people, because it shows the rawness, the realness And people love that. So if you have an opportunity, shoot some Behind the scenes, articles on your IG Stories Show people how you make the products Show. People where you shop, for your ingredients, Show people how people are engaging with and Trying your products and loving it Show them what you’re going through.

That’s where you’re going to truly connect! With your customers is by going on IG Stories, The whole point of you doing: Instagram content And planning all these at the end of the day, is to connect with your customers, And why would you want to connect with them It’s to make sure that you make them feel A certain way to have that trust that credibility for them to come in again and again, That’s the whole point of you shooting and Planning Instagram content is to connect with your customers to develop the raving Fan base Today we just shared with you: how do you Plan your content and the types and the formats of content that you can distribute out there.

I really hope you find value in this. If you do give us a thumbs-up, Leave us some comments below and tell us how You connect with your customers, Otherwise I’ll see you in the next article

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Online Marketing

interactive facebook post ideas #socialmedia Post Ideas -What to Post on Social Media

I posted this and that so this is the story always start off with like backup right. You should plan it out for the week. If not for the whole month – and I know people that actually do it 365 days a year – they like the backup. So that’s like what some of the social media companies will tell you to do or they’ll do it for you.

So this is the bottom line. There is some holiday every single day, there’s some holiday like national dog day or the other day was national underwear day. So I posted about underwear. It got some attention. That’s the whole idea about this right, you’re trying to engage, get some attention. It doesn’t have to be bad attention. You want a good attention, but it’s okay to be humorous right. If that’s, okay with your business, if you feel okay with it remember this is all about you, so it has to be.

You know how what you feel comfortable with alright. What about your story? You know, if you don’t mind being too personal, you can definitely tell that your story. Why are you doing this? Why what got you into doing what you’re doing? Why are you offering this product and services right? The story behind it is always good. You don’t necessarily want to be showing product after product people aren’t interested in that, but definitely the results, the products and services that you’re doing or giving really good results.

Maybe you want to show some before and afters. Maybe you want to show some testimonials? What are your customers doing? You know, how are they? Are they happy with the products and services? That’s always a great post right, so you have to do, is just take a screenshot of that and we’ll ah there’s your post with like a little. You know, thank you Jim, for you know, responding nicely or giving me a testimonial.

However, you want to do it. Last ways to do this right so always offer solutions right. That’s the bottom line! You don’t want to be selling selling, but you can definitely show solutions in a nice way so consider doing that. What about behind the scenes in your company? What’s going on for you, this is something you do every day, but for people that are not in your industry, they may take an interest in that.

You don’t know so definitely try that get out there remember. This is all about engaging building relationships being visible and then from there you can either point them to a landing page or your website. You can offer products and services right through social media. That’s ways that you can do that, but the bottom line is, you have to show up, and you should be doing this and believe me when I say I haven’t always been consistent.

You have to be consistent if you want to build right, there’s that trust factor. People just the bottom line is it’s a know and trust and they’re not going to be able to know and trust you unless you’re there and engaging. So those are all things that you can do. Remember just calendars behind the scenes, your story, what about? If you’re on vacation, maybe you don’t want to show pictures of your kids? That’s absolutely fine, but you know you can choose pretty places people a lot of that they love to see different restaurants or food or different locations.

You know people are reading you from all over the world. Look like you’re doing some things. This YouTube right. You can be anywhere in the world reading me, so lots of different things that you can do always have a backup, but you know try to be engaging. You definitely want to be asking questions, and you know when I post sometimes I’ll do like thoughts or question marks. Inspirational quotes is another thing that you can do people like to be inspired, it doesn’t have to be every day but mix it in there all right.

So I hope that this has helped you as far as giving you some ideas of what you can post on social media once you get into it it’s okay. The other thing that you can do is go on the platform that you want to be on say, for instance, we’re talking about Instagram scroll Instagram, look at some of your competitors. What are they posting about? We’re the ones that have a lot of followers you know, are they engaging or people asking questions? That’s another thing you can do you get frequently asked questions and he could post about that yeah.

It was asked the other day this or that and then explain what your answer is and why you’re giving that answer. So all things like that anyway, I hope that this has helped. It definitely helps me, you know just being consistent and showing up and planning it. So if you like this article, do me a favor, give me a thumbs up and also subscribe to my blog, and I see the light going in and out it’s pretty neat right.

That’s like a little! It’s like a special effect of that. Isn’t it anyway. I will see you guys in another article: okay,

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