I want to show you how and why I’m using active campaign for my email marketing software, okay. So what is email marketing? First, okay, email marketing is just sending automated sequences or emails to your customer list. Okay, so email marketing is extremely important because in the day of the age of data right, the customer list is the only thing that you kind of own. Okay, you don’t own your YouTube, blog! Okay, you don’t own your Facebook page, you don’t own your Instagram page! Okay, these things: if the service provider Facebook shuts you down because they don’t like you somehow or like YouTube, there’s only like venue for some reason, you cannot have access to your customers right, so email marketing is extremely important and it’s the entire backbone of your online Business because you can basically email your list and generate money for free, okay, you don’t have to pay Facebook or Google additional money to get in front of your audience right, okay, to be fair, like nowadays, email marketing is like 30 percent.
Open rate is considered good right, so if you have a list of like 10,000 people, only 3000 of them open up your emails. Okay, but like this, that’s the trade-off. You got to do right. You just got to write better emails, okay, so email marketing is extremely important. For that reason, okay, and you definitely need it okay. So why do I personally use activecampaign, okay, uh? Let me show you okay, so like, for example, in this case study article that I have so I ran a marketing agency and obviously help businesses grow at their business.
True face wet right, so I’m using active campaign here – and you can see my opt-in form and this this opt-in form goes into my automation, right here, which I’ll show you later on as well. Okay, so basically I was looking at the prices and like do a lot of Investigation, because I like to investigate things before I buy right so um you can see here right. Active campaign like when the contacts size is small is actually a bit a tad more expensive than other service providers.
So I was looking at get response as well as looking at MailChimp, okay and like MailChimp, like $ 25 per month at 500, right like which, which makes no sense, because milchem is like free for 2000 subscribers, but after a while it gets extremely expensive. So if you, if you thought that you could still on MailChimp right, I would suggest you go and look at their product. Their pricing page first before you buy their premium plan because eventually you’re going to have to buy the premium plan.
If you’re going to do professional email marketing and run a build real business, okay, so compare that to get response right. Your response is quite similar in terms of pricing, but when the society emails list size increases over time, get response is actually more expensive directive campaign. Right, so energy active campaign has more powerful automation, features which I’m going to show you this article as well.
Okay. So if you can see here right, if I scroll all the way back and I want to grow my list size too big right, so you got ta expect your list is going to grow okay. So, for example, at like 75,000, you paid two hundred nine. Two hundred ninety nine dollars per month, but on uh there’s no, seventy-five thousand right. So, let’s just compare fifty thousand okay. This is compare one hundred thousand right at 100 thousand you’re paying 369 for a detective campaign and you’re paying $ 4.
99 per month. For your get response: okay, chop-chop months 24 months – it’s still, it’s still like more expensive right. So like that you can kind of see. Okay, if you pay at 24 months, it’s cheaper right, but you can kind of see right that in terms of pricing wise, they kind of get you at the small amount. But at the big amounts, it’s it’s more expensive and then for for MailChimp as well. It’s like, if I literally just go up to I like 40,000, like it’s already more expensive, so no jobs, actually not that cheap.
I would say right: they actually have Enterprise pricing plan and it’s expensive, okay. So that’s kind of reason. Why use active campaign? And specifically, it’s the website tracking that I use as well. So I want to show you that, okay, so how do I I want to go through a few things about active campaigns such as in any email, marketing software? There are these okay. So let me just explain: there’s like lists lists segmentations, which is basically you have people and emails coming in to your list.
Okay, and you can segment those peoples based on different tags. Tags are things where certain actions that people take and then you can tag a person and they are basically in a separate list right. So, for example, um in my opt-in list right here right, for example, if I’ve email and then I say I ask: do you have how much is your business making right and then um that that tag right says: okay, 50,000, 100,000, 150,000 right so different tags? You can also segment your list into different tags, so people who have 50 thousand dollar businesses or 100 thousand dollar businesses in different lists right.
You can send them according to different tags. Okay forms. Okay, what are forms forms are basically these things right here and you can customize your forms to anything you like so give me one. Second, I’m just going to forms okay, so forms are how you collect your your email, addresses and stuff, and if you can see here right, I can customize my email address and the tower forms I want to put so first name last name for summer.
I just want to drag and drop and I can just drag and drop. My last name right there. If I want a custom field which is basically a custom question or whatever, for example, is a are you? Are you happy? Okay, I just press, add yeah. Okay, don’t know where is it it’s a bit awkward yeah like like that you understand why at midnight you can put in a custom field and custom questions that you want to ask ask questions, sorry that you can ask your customer before they opt into the lead Form, okay, hopefully, did that make sense.
Okay, next one is website tracking, so website tracking is very important, because I can, for example, if a customer goes to this page. So, for example, if a customer goes to this page and I already collected that email, then I can send them a specific email sequence based on that right. So if I know for somebody in commerce right, for example, if there’s a product pitch that sells this highlighter right here, okay, I can send them a specific email sequence to people who have visited that highlight lighter pitch right.
So I want to educate the customer about how to use the highlighter, how much the pricing is or what are the different highlights that we sell rights. Okay, you see how powerful it is right. So how I generally use website tracking is for me right. Is it in my automations, which is why I’m going to go to go through Nexus all right, so people who have already booked into my my calendar? They will go through a next page.
Okay, and the next page is: is this URL right here? Okay, they will go into a pitch that will show my case study okay, so they will read this article and afterwards their Walker called me. Okay, if they do not book a call yeah, if they do not book a call, then I’ll keep sending them emails. Okay, so if you can see here right, if they have never visited this URL right here, which is the Booker call page, I will keep sending them emails to like educate them about my service product and tell them, and I urge their attempt to book a call.
Okay, so it’s I don’t know, this is just wasn’t for me. I guess, but you can see, add up the power of automation and at the features that you can do right. So if they have visited this page but not another page, you can do another if-else condition all right. So if you can see here, I click onto this. How would you like to split this automation right here? People who have has not visited this URL right here.
Then I will continue on to this flow right here. Yes, they don’t send my email right, then I’ll wait one day and then, if they still have not booked a call, then yes I’ll, send them a second email and so on and so forth. Right, hopefully, that make sense to you: okay, other conditions that we have, for example, is like and all right, it’s like a condition if they are in the United States, for example, then I’ll send an email right right, citing event data has not visited this one.
Okay, total normal page visits right so, for example, if they visited the page multiple times, I know they are interested in product right, so I can keep sending and sending them things, and you can see right. You can be very creative in your automations and flows as well. Maybe I show you something else. Actions has not clicked on has forward has replied, did not submit form waiting on goal right.
It’s in custom face in facebook, custom audiences right, so active campaign also connects with Facebook so that if they actually come into a custom audience pocket right, you can retarget those people and send them specific email sequences based on that. Okay, so like it’s very, very powerful and you can try out yourself, but basically because active campaign is designed for oops, I mean yeah, you can basically customize your your email campaigns according to you, what you like right, so you can see here right if I scroll The way down – and I just want to build something out for you so for some – I literally just press plus – send an email, select my email, safe, okay and then like email, just email.
It goes in right. So, okay, you see how in a sense simple, it is okay. Let me just delete this email right, yeah yeah. Can you see how simple this is a literal drag-and-drop builder, but for email? Okay, so hopefully that makes it okay, the next one like to. I guess the last thing I’d like to show you is a mineral broadcast emails, so men are broadcast. Is that the same as they three any other email autoresponder out there, but yeah it’s just sending emails, but I want to show you how the page builder actually looks like so, for example, if I wanted, I just create a campaign right, yeah, okay, the output campaign In and for some output test, I put stand it.
Okay, let’s select my list right here. Press next, okay I’ll choose a template from before. So, for example, I use this template and just put test press Continue, yeah, and so you can see here right. It’s um! Okay avoid my crazy face, but basically it’s is that very drag-and-drop email builder so, like any anybody can figure it out right. So, for example, here right I have my image. I want to put a link to my YouTube article.
If someone clicks this image right here, they will go and read my youtube article: okay yeah. This is just text right. If you wan na insert anything, guess literally drop. So, for example, if I wanted a button, what I want to click right, scroll button click here read article no okay, I’m not going to customize the button, but you can customize button and you can see right. It’s very reasonable. It’s very, very simple, stuff! Okay, you can obviously create very fancy emails as well, putting graphics, graphic designs, social links.
They are Facebook and whatever, but I prefer to keep it simple okay, so this is just me yeah, okay, so you can insert your articles, library, RSS feed, for example. Instead of article right here that put the youtube link: okay, then yeah! Okay, then obviously you can also schedule out your emails. So if, if you are writing your emails beforehand and now you’re sending them at a later date right, you can come in here.
You screen scroll down, you press scheduled press on choose the date specific date, for example, if want to send on the 28th 17:5 558 Singapore time, and I can press finish okay and then it will. It will send out whenever this right, so you can pre, send your emails as well. Okay, seven exit, okay! So like, hopefully, you get what I mean by this, and the reason why you need to really focus on email right is because it’s going to be your most profitable Channel right.
If you don’t believe me, you can go and find out all the internet marketers who do this. Okay, like email marketing, you are able to extend their lifetime value without paying Facebook and Google and additional amount of money. Okay, they own all the traffic. It’s ok, but all you’re trying to do is together. You’ll get your customer list so that you can send out emails. You can advertise to them without paying Facebook and Google in the future.
Okay, the goal of the email list right is because eventually, if you want to sell your business, for example, okay, you can sell the email list together of it and your your new, multiple on your business will be many many times fall and the reason why is That is because the excess to the customer is the most important thing in every business right. If there’s access to the customer, a person will pay for it.
Okay, not only that, for example, if you are so low in time, mocktail or whatever right and then you want to sell info products or you know, sell ecommerce or whatever right or you wan na recommend it cost affiliate marketing sorting right. This is suitable for you, because you can send your list valuable information and, if they buy from you, then that you can use email marketing as well. Okay, so hopefully this gives you an entire sensing of why email marketing is important and how you can use it, and I, like the campaign, it’s just like the software.
I use right so, if you’re, only if you’re going to use something else, but you can go ahead, yeah, but a person I use active campaign and think of it as to rent okay as a rental on the Internet, you don’t pay if it’s girl rent, but You pay virtual rent. Okay, if you have any other questions like ready, a regarding active campaign. Just let me know yeah yeah, just let me know in down in the comment section below and yeah.
Okay hope to see you soon, yeah, let’s pretty much it okay, see you next article
Your business you’ve probably sat down your building your marketing strategy of all these new ideas. I want to make sure that you understand the top trends of 2020 that you need to look out for as a business in terms of social media. Marketing and a lot of these are things that we’re looking at for our clients that we’re going to be rolling out.
I want to make sure that you understand them and that you are using them, because these things are going to be huge in 2020. Okay, the first one of these is tick. Tock tick. Tock is super powerful. It’s going to keep growing 20 20 hundreds of millions of users. The organic exposure is unreal. It is Instagram five years ago and we all know how that turned out for people who hopped on five six seven years ago, now’s your chance to do that with tick tock.
It’s a younger demographic, but a that’s great. If your business already targets younger demographics, you’re spot on but B, if your business doesn’t that’s okay, because there’s also an aging demographic coming onto the platform, but the younger demographic is sharing this content with their friends, their family they’re, sharing it on their Instagram and their Facebook as tik-tok allows that, and so it doesn’t matter what you’re targeting forget the age of Emma graphic.
If you can get content content on tick tock in 2020, do it it’s going to be worth it you’ll. Thank me later. Okay, number, two long format. Article continues to hold strong long format, article being 8, 9, 10 minutes plus right YouTube, LinkedIn Facebook, so many more platforms now are allowing this even Instagram as Instagram TV right. They are now allowing series you can upload series of articles.
Like basically TV shows, people are just content, consumption monsters and your business can take advantage of that, create more long format, deep-dive stuff, that’s actually meaningful and valuable. 2020 and you’ll see a huge result from it. Okay, the third one is paid advertising. As you know, Facebook and Instagram have been cutting the organic reach of the business accounts, especially to a ridiculous extent.
It’s almost impossible to reach anyone anymore you’re, not going to grow your business if you’re not paying for advertising period. The platforms are insanely powerful, but you have to pay to get the most out of them. We’re talking Facebook Ads, Instagram, ads story, ads messenger ads. You can even run tik-tok ads by the way through Facebook, which is pretty cool. Okay. The fourth thing is multi-platform strategies right in 2020: it’s all about being every where that doesn’t mean you need to create unique content for every single blog, because who has the time for that? But it means you need a smart strategy where you can produce content once that works for every platform.
That’s what we do here. I basically film like four articles a month and that gives us all of our content for YouTube. Linkedin, Facebook, Twitter, blogs, emails, everything right! Everything so come up with a great strategy. We figured out. You guys got ta figure it out I’ll. Do a article on my strategy at some point this year and show you what we do here. Number five text. Marketing text marketing is again becoming massive right.
Very powerful, as email, open rates, kind of decline and emails are becoming less responsive text is where it’s at people are still checking these. This is the TV of 2020. This is where everybody’s attention is so, in addition to being on social media. You also want to be in people’s texts right. You want to start building a text database instead of just collecting your customers, emails collect their numbers, so you can text them.
You can market to them where they actually respond, who doesn’t check their phone when it goes ding, and you go oh, what’s that everyone still checks that right now take advantage of it. Okay text marketing there’s a ton of great platforms to look into from the complicated ones like Twilio, which lets you custom code, all kinds of cool things too easy texting, simple texting. I’ve used a bunch of them slick text.
I’ve definitely tested a few. I think we’re using easy text right now or easy texting whatever it’s called, but basically you integrate that into your marketing. Someone opts in through your funnel make sure you get their number put it in this marketing system, so that you can build a database of numbers that you can market to okay, very important in 2020, that you do that partially also because we want to start moving Towards gaining attention on social media, but then as quickly as possible, pulling that off the platform and owning it, because we don’t know what the future holds for a lot of these blogs.
What they’re going to! Let you do what they’re not going to? Let you do you want to use them to get attention for your brand, get names, emails, numbers and then own that so that no matter what happens you still own your own audience, okay, and that’s why it’s very very important texting is going to be crucial in 2020, the last strategy is the last big trend is alternative. Advertising platforms are growing in popularity, so things like ways like Spotify.
Those are huge ways is great because it’s great for local marketing. If you’re in a tucked away spot people drive by they, don’t see you you’re a restaurant you’re, a golf club you’re, something that people actually become into a retailer Waze make sure that as people drive by you pop up on the map, every single time, that’s crucial Right now that everyone is using Waze on their phone as they drive, you want to make sure you’re coming up and that you’re visible and it’s still relatively cheap and easy to use.
So I recommend it as well as other platforms like Spotify. Definitely look into that. These are all platforms they’re now allowing advertising that can bring some diversity to your digital marketing strategy and it doesn’t hurt to test they’re working well. We have seen and worked with clients using it, but definitely recommend trying it out. For yourself, I’m not saying it’s going to work, it’s just a trend, that’s happening! More people are jumping on board, so that’s my big six things coming up for 2020 will definitely be diving deeper into these, as I come out with more articles every single week, but that’s all you need to know for now.
If you’ve any questions drop. A comment below – let me know you think about this. Do you agree? Are these the trends or we on the right track, and how is your business going to be implementing these in 2020? I want to hear about it. So don’t forget to leave us a like. A comment and subscribe, we do drop a new article every single week and if you want to learn more about my social media marketing agency, you can visit soot, social @, ww, social, calm and I’ll see you in the next article
This is email marketing. Okay, so I’m going to teach you everything I know and everything you need to know about Clavel about email marketing, how to use this tool and busy if you’re running, ecommerce, Shopify or basically any e-commerce platform right.
I think every is definitely the best email marketing tool at the moment and I’m not biased just cause. I use it too. It’s like it’s seriously. The segmentation and stuff is very, very deep in advance, so I’m going to show you a few things that you could possibly do as well and show you a few results that you can try. Okay, so I’m just going to go into my screen right now and I’m going to show you okay.
So these are this like e-commerce, a tutorial – and these are the things I’m going to teach you today. So I’m going to teach you everything about campaigns, flows, templates list and segments integrations automations and what flows as well and I’m going to show you exactly on screen as well. So you can see exactly how the dashboard looks like and see whether you want to use it for yourself in e-commerce as well.
Okay. So, let’s start off okay, so campaigns campaigns are basically the non automated manner broadcast sense of your emails. These are basically imagine like people sending emails to you every single day right. Those are like man or broadcast stuff right. The person has to write it out and they send it out to the prospect and the contact one time, and basically it only sends one time. Okay, so after that period right that email is never going to be used again, okay, so this is obviously a schedule in advance as well.
So, for example, for a big ecommerce brands right that you are used to sending three to four emails every single week, so that you can consistently a follow up with the customer, and this is obviously scheduled in advance alright. So let me show you right here. Okay, sorry wrong: okay, Safari! Okay! So you can see here. This is the clever dashboard I’ll give you a brief orientation right now. So this is the clever dash bar, and this is one of the accounts that we handle.
So, for example, on the left hand, side is very, very organized everything: here’s the buttons or campaigns, close templates, listen segments integrations and stuff right. So if you scroll down here, I’m on the dashboard right here, so these objectives and performance, I’m on the dash pot, you can see right and then these are just suggestions that clever has also given out okay. So here all the analytics, as you can see, and then here your flows and I hear your campaigns right.
So at one glance I like this bow a lot because you can see at one glance everything that’s happening, a business. What is generating and more profit and revenue, as well as what is clever, doing on the back end as well all right and then, as you can see, the segmentation of the number of dates last year today. As far as you can see, what type of other revenue blogs is driving as well? Okay, so on the right inside, like very simple stuff support, blog and as well as the account name as well.
Okay, this is it for the dashboard okay. So for campaigns, a sourcing as you can see right, you can click on the left hand side, and this is campaign campaigns here – everything that you have sent in the past and just to create a new campaign. I’r going to show you how to do that. Okay, so, on the right hand, side here, okay, you can see right place order, so how much money this is generated per email.
So imagine just by sending emails right, you could make thousands of dollars right. Fantastic stuff like like nuts, was not so like really sexy right now, right right, but the execution-wise not sexy, but this is really sexy. Okay, you can see right on the right-hand side, this blue button. You can press the create campaign and for self I’ll just put test all right, so the tiger – I won’t put anything at this moment, I’m I’ll just put email so clever, also recently announced likely have a SMS feature, so you actually can send out SMS broadcast to Your contact list, if they opt in obviously so that’s really fantastic.
Alright, so you can press, create your campaign and afterwards a little or fall so your campaign name, who are you sending to so, for example, I’m just going to send to some random I’ll. It’s right here: okay, so you smart, sending okay smart, send it! You can see right if someone else has already received an email in the last 16 hours right, then I do not send them right. So the contactor I won’t have multiple email sent sends them cause.
Do feel like it’s spam from you, so they will not crisscross one another and obviously UTM tracking is just for your Google Analytics and tracking all right so save and continue to the content. And basically this is the editor right here. So this is the editor and basically from who, from who your subject line preview text and save changes as well. Okay, so in here this text-based rich HTML and use template.
So in this case, I’m just going to use our template because it’s easier, so I’m just going to use something that okay, let me just put this put test, Save Changes alright and then use template. Okay and now I can just pick a very very nice template that they have already on use in the past right, so I don’t have to start from scratch. You know I mean so, if you’re actually using it for your own store right, you don’t have to be creative and stuff.
You just use what people are doing and like a successful already and now you just replicate them. Okay, let me show you, this is actual the text editor and stuff and how you’re going to use as you can see, it’s like a and drop builder. I, like you a lot just because you don’t have to think right is very intuitive as well. So all you do is really drag stuff and then you just drop – and you can see – is very, very responsible.
So everything from the text and the size and um I’ve used other email providers before and is a very clunky. I feels like the UI is not very nice. To kind of edit in covers is much better alright, so she can see here right everything from the image you can start, so you can save your templates as well, so you can just reuse your email over over again your logos and stuff, and it is really Like a class or if your site, I’m I’m in a graphic design class – and this is just the software that does this okay, so everything from products, if you can’t direct the products you can see it automatically syncs with my Shopify saw alright, so very, very simple.
Stuff, okay, I press cancel right here. Okay, social links, horizontal, can save drop shadow, a tables buttons right. So if I want a button right here, drop it boom finish that safe, easy, okay, so very, very simple stuff and in terms of designing emails, I think it’s super simple right. For example, if you want to integrate like canva right now, you design something on camera. Bring it on klaviyo and insert it in super super fast, alright, pretty easy stuff.
Alright, I’m just going to press save content alright, so that is basically it for campaigns and stuff, so yeah moving on flows. Okay, if water flows flows are basically fully automated sequence flows and templates that so there’s like 77 a sequence – and there are four emails they’re going to be sent okay, examples of it for e-commerce, especially right, abandon, cut browser Bannerman, post purchase.
Welcome series. Alright, these technical things you do have to know at this moment, I’m I’m just telling you that they a lot flows that you can use and there’s a lot of templates that clever has given you as well. So you do have to think right. Is you literally just execute the thing? Okay? Why do I keep opening okay? Let me see okay, so Safari, okay. So let me right now go to flows and show you a few examples as well.
Okay, so you can see here right. They already will show me what I really have, but I’m just going to create a new flow to show you how easy it is alright, so you can see you can create flow and you can create from scratch or you can just already use something that has Been working in the past okay, so I would definitely recommend you to do this just to save time and get things about running, to make more money.
Okay, so you can see here right, for example, a better cut remind us. I can just take this and I’ll. Just put test okay I’ll just put test, and then the text I put nothing and they’ll, give you a floating media. I press create flow and I’m already in the email template editor. So super simple with like what three clicks of the button. I’ve really gotten like a to email sequence and I just going to build this sequence out.
Okay, so you can see here I just automation, workflow and on that effing site you can press email, SMS update profile. So if I drag you can see right. If I drag an email, is the tree drag and drop super easy, very nice. Okay, SMS same thing, update profile, yeah, okay, time, delay time delay is basically the interval, the time interval between our emails. So you can just see you just if I drag your time.
Delay in between yeah yeah and there we go okay. So in this case I don’t need to time delay. That makes no sense. I’r just going to delete the time delay all right, conditional, splits, also um, you give it an if-else condition. So if you do any programming right, it’s very, very simple right so, for example, a conditional space, for example – I drag in here, okay and I select a condition so, for example, if someone is not in this list right, then okay, I press, save okay, wait! So just choose value: okay! Yes, if someone is in this newsletter right, then is it yes or no, and I can press save right so if it’s in this newsletter, you’ll continue flowing on to this flow.
These emails right here. If it’s not right, then you just press exit right, super simple stuff, and you can see how you can play around with a lot of things. So, for example, abandon cut right. You can say if someone has not purchased this at all, offer them a higher discount. You see, I mean you can be very creative with your flows and stuff, and this is like stuff you can play around with right.
So this is like email, marketing, automation, all right, so trigger split triggers, but it’s like something needs to trigger it and obviously then the display will come by as well right. So you can choose. You can see here, for example, a shipping rate. Let’s see what else you can use total discounts attributed flow discount codes. Okay contains some possible. You know that this person has used discounts in the past right and then you can.
You can target them through using a trigger split and then you can. You can give the send em different messaging and email as well right so very, very simple stuff, but also very very advanced, because you can build all your flow to be very, very complicated okay, so you can see here right once you have finished your email and Stuff, you can press this and your past life and email is life right. Okay, I’m just going to turn it off real, quick, alright and then you can press on right and sight as well show analytics.
So you can see how much money is generated from the open rates and click show rate. So, like I like a lot just because in one view you can see everything you can understand whether the flow is working or not all right on the left-hand side. Here you can also scroll through your your other, your flows, so that you actually know like, and you can jump around. The flows are very fast as well all right.
So let’s base get high analytics and I go back alright. So that is flows, and I hope that kind of gives you a sensing of how powerful Club it is at the moment all right, all right, so templates what a templates! Okay, I can kind of show you temperatures now, but basically our templates are the designs that you can use immediately. All right, let me show you listen segments right, so you can segment your audience as well.
Okay, keep opening up from goddammit, okay anyway, yes, okay, so you can see here on the left inside lists and segments. You can press that okay, so this will be your entire list and you can see all the data from there from here and you can segment to it. It’s so that okay on the right inside a press create create list, slash segment. If I want a dynamic segment of it, I select condition. So if someone is has done or not done, okay, so if someone has clicked an email at least once over all time, I create a segment and give it a name, and I send specific messaging towards that segment as well.
Okay, you see right up the more specific your targeting is the higher the capture rate, the higher open rate, as well as higher higher conversion revenue as well right, so very, very interesting, stuff, okay, okay, so that’s basically listen segments very simple. Okay, integrations integrations is very powerful because if you are operating on any of the supported platforms, it’s very easy to integrate your your email, marketing software, basically to your Shopify, saw or your e-commerce or in any sense okay, so integrations here, there’s like Facebook Ads as well.
So you can actually integrate your VIP list. You know that this specific customer segment has bought from your unit process like high lifetime value right. You can actually put that and put that into an email list, and then you can put it and pump it as custom audience on Facebook as well. Okay, they can run ads to the audience or create look like audience from there, make it up making making it a very qualified audience.
Okay, so yeah, you can see all right when we integrate that what Facebook MailChimp s about Shopify, right here and very, very simple stuff because, like if there’s API connection between these two software’s, it’s like a very seamless integration right. You don’t really really have to think about it and your focus on growing the business okay, so you can see here you can just press update and obviously, once you integrate so one-click install as well, so integrations very nice stuff and you can see all the integrations Yeah they have integrated with other softwares that you can want.
You may want to use WooCommerce shipstation, Salesforce, recharge CRM, Magento, it’s a drip notice, not rip, okay, yeah, so a lot of love, other software’s and you can connect via API, so so very nice. Alright! Alright last thing, I’d like to say is: like people don’t really talk about this, because it’s not um how I say this: it’s something that you don’t see when you buy a software right, it’s something you only see when you experience problems with the software and one Thing about travel is that the documentation is fantastic, so everything that you ever need to know right.
It’s like in help center Help Center is the documentation basically and like if you can see here, I’ve like grew this a ton of times and so like um. All the documentation, there is very simple, so you can see a live click on this this article multiple times just cuz. I do. I need a reference back to it right and then for the contact wise and the support contact us the support us, although they do have live chat right.
I would say that email in terms of responding to me it’s fast. It’s like we didn’t want business day. Ok, so if you are worried about whether their support right, there’s no live chat in that sense, but there is an email in email follow-up, so they have an email support right there. Ok, I hope this gives you kind of a sensing. Ok. Last thing I just want to show you one more thing: ok sign up pops right.
So if you, if you are using like um sumo, is it get sumo or like privy? Those are things you can just forget about that subscription already cake level. Does it’s already built in you can just install the code snippet right there and then you can create your signup form immediately from here right. So you can see here right if I wan na email, pop-up. Okay, I can press, ok, press create form, true sillas, just cause choose one.
This right create a form and I can customize the email pop-up right. Also, I can customize it based on whether you are land on a page or not so incredibly powerful, customisation entities in behavior, and, let me see okay, you can see here right on the levant site by URL, only show on certain URLs right, so very powerful stuff. When you have a product, for example, if I’m selling imagine this Kindle right here, if I land on the Kindle product page right and then I can put up email, opt-in say: hey, are you interested in Kindle? Well, obviously, they are but offer you a 10 %.
This count on this Kindle books when you purchase this Kindle right so very, very um, muscat, specific stuff, they would increase and drive conversion as well, okay, so that makes no sense. Okay, so yeah blocks. You can see it’s literally like the same editor as the email. It’s just that it’s just for the form right, so it makes it incredibly simple to do and it’s like it’s literary art, class. Okay, I keep saying that but yeah, okay and afterwards you can just publish your pop-up right here and your show on your shop right on your Shopify store.
That products well right. So you can see here right. I press create flow. I search for brows. Okay, you can see you browser Bannerman yeah. So basically, this flow is. It allows you right when someone views a product myself user product on your store, you can basically send them a specific email to that. So you know that they like this, can know so obviously you’re going to send up content about about our Kindles and books right so very, very like stuff, that’s like you don’t see from outside, but where you actually use it right increases conversion, a tunnel etana.
Basically, okay and I’m because email is going to be your most profitable blog. Although, like Facebook Instagram, Google is going to be a paid traffic blogs right, it’s going to be your driving force right, but emo is going to be the back end. It’s going to be the most profitable blog for you in the long run, and that’s where you’re going to exit when you want to sell the company as well. Alright, I hope this gives you insight about it.
Okay, you can see all right. Okay, it sucks. Okay, it’s like 10 %, 10 % of the revenue; okay. This should be a much much higher percentage, but at this point not not so much because I’m not handling this email all the time. Okay, so you can see yeah and uh ya, know droga yeah! Okay, if you’re actually interested right, you can sign up through this link. Yes, oxg mediacom, slash, Clavel, right and so because, like we are official travel partners so like Nick and Kitty is my rep okay.
So if you sign up through the link right, you just saved from Jonathan and then do take care of you, okay cuz. They know me already and like we like work together for quite a while already so they’ll just take care of you when you’re on board. As well, okay, so you can just sign up. Oh, I see Mediacom forward, slash Clavel if you’re interested in checking out this ecommerce, email, marketing, software and yep, hopefully, okay, I talk too much but yeah.
Okay, hopefully you enjoy this article. Please take this information and my go. Do something about it and go make money for yourself or something yep. Okay, there’s about it, see you next article! Okay,
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Okay, so come on a lot and Emily talk to give you a little context. First, it’s my clicker! You don’t get over there clean your lettuce. Interesting I dipped into is called the clip. That’s one more! So the question is: how can you be heard in cyberspace, given the turnout today, it’s clear that all of you know you need to be out there.
You need a social media strategy, so the question is, though, how can you make your voice be heard so about six weeks ago, Twitter pass the 1 billion tweets per week, there’s more than 1.3 million blogs, there’s at least 500 500 million Facebook users we’re not even Talking about Google+ yet and there’s more than 70 million linkedin users, with 10 million companies participating jessica Lee, so there’s lots of fridges.
It’s easy to put up a Twitter and Facebook account and that’s what organizations do it’s free, but many organizations still are doing one too many marketing or one-to-many communication, so they use social media more as a megaphone because they need to figure out how to make it More like a conversation, so what social media offers really is the power to tap into a network and what I’ve written up here is really the characteristics of a network and what they do.
Is they break down silos just like you’re coming here and chatting with one another you’ve no longer within your institutional walls and they create a multiplier effect? So if you wrote a great blog post or you get retweeted, that means one person tells five of their friends and those five friends tell another five friends and that’s called a multiplier effect, and it also means that whatever share can actually pass across the network really Quickly, that’s what gives it its viral power quick question, whether if you defeat slightly focus on what we will? Yes, if you sign up for ours, our handy-dandy stoja cook, you can get all these.
The PowerPoint and handouts online or India and what’s important for nonprofits, is, if you create an online community, it allows you to stay engaged with them and listen to them, and so it’s a way in which the walls of your organization can become permeable. As you start listening to them, you will, it will start shaping your organization and, as the organization listens to them, it will shape how you serve your communities.
The other really important point about a network is that it lets you share resources and knowledge openly and quickly. So in the past, nonprofits would have to even through email, send it out to email, but you can post something online and share your expertise and also, if you’re running an advocacy campaign, get that message out quickly. I’m going to turn it over to Cynthia. We have to start with the whole concept of granting to be successful in social media, and I think this is the place where most people really fall down.
If I look at particularly in the nonprofit arena, I see organizations struggling with the concept of who are they and how do you portray the organization? You know that you represent with a strong human personality that people can really connect with. So I mean, I think you know what happened here – we’re a little ahead. Japan here we just missed one. That’s right, you’re wrong: we did them Arthur’s my neck, all right! That’s not my problem.
I’m looking at my hand out just move it off for my slides, but ok, every organization has a personality and basically you just need to pick whether you are you know snarky and kind of mean-spirited. That’s smart provides I’m house, or are you kind and generous, we’re wearing mr. Rogers hurt whatever you are brand 101 says you say that over you say one thing say it over and over and over you transmit that personality in social media, not just in words, but In every article you post your community in every photograph.
I forget what the numbers are, but in terms of photography, the most looked at asset on social media is photography. I think it’s like seven to one in terms of words, so everyone your photographs, what you should be using a lot of should in some way shape or form relate back to who and what your organization is using stands for, and I keen are just so little Tip look at a bun look at other successful organizations for role models.
I mean that’s how I figure out what I like. What is really working? I’m constantly trolling the social media world for what kinds of sites, what kinds and blogs and communications are really successful, and then I look at them. I take them apart to try to figure out okay. How do we emulate what they’re doing and I’m sure that you, you obviously have the opportunity to do that? Quick question yeah we have.
You said the funds are that’s like 71 over words, article article is very high article and photography. I think photography, I’m not sure the most hair, the most, I think, on facebook, it’s probably photographs because they’re more of them in the most viewed photographs on facebook are women, but I hate it. Okay, um another little of brand pointers wanted to make not to belabor too much of this. You know in order to attract a following, you have to create an identity so that you know organizations have brands.
If you are an individual, you have a personal identity and a persona, and I want to talk a little bit about the use of your personalities and personas within your own community, because another thing that I’m seeing a lot in non-profit in the world nonprofit is that For having there is quite a bit of difficulty in putting a human face on the organization, so I would like to see more of you figure out main interesting.
You could say perky ways of communicating the brand of persona of your organization. This really so good arena to do it in basically, you know your personality of brand persona, whatever you want to call it, it equals who you are just on labor the point, but multiple personalities will will fracture your grand
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So the other day, a friend of mine, we has a record studio, was promoting a new album by one of the young women that supported there, and they put out this wonderful youtube article that had a kind of a blah who sticks at capture where she was Thinking of playing piano is playing violin, they did a great job of that and it allows for him to cross-promote and do some advanced promotion as well as to get the word out about her album.
But when we’re talking about social media, we really have a chance. Kick things up a notch, but definitely the idea of putting pieces out there and something like YouTube that people can readily reshare absolutely a part of that strategy. But where are other opportunities for doing that hook? We’re hitting construction and reduced speed. So there are some opportunities and I wanted to talk about those, namely around imagery and audio article clips, first of all imagery.
So if you have a website – and you should, if you are doing anything for products, services, etc, on that website, you have the opportunity to provide a landing spot for providing imagery for people who might be power users of your products or services who might be fans Of it – and we can do that by creating a simple tab like share and then providing imagery that beauty of that is that you are able to create imagery that really targets and portrays the messaging exactly as you want it, you can put it out there.
You can download that they can share that on venues like Twitter, on Instagram, Facebook and others even snapchat, and it’s going to again have that imagery in a way that may convey some textual content. You can also underneath the imagery provide copy and paste material, so the people will have stuff with you know, pointing to lengths, etc. That you ask them to. It provides a great venue for that, but you can even take it a step beyond just simple on simple imagery: think of audio right or article in this case.
So my friend had posted on YouTube, which is great because you can then take that and share it out to twitter share it out to Facebook. But it’s limited: what’s one of the biggest venues now for people looking for visual imagery right, whether it be article or still picture Instagram, so on Instagram, if you want to do article for a person, must upload the article content themselves and their limited to one minute Or less so think about something like where he has this article beautifully done.
I mean it was awesome, but instead also providing on a share area, a condensed version where you bring that down to a you know less than a minute where you can have an intro. Maybe, with some textual content, it’s a music fades in and then, as it fades out, some other attacks and maybe a pointer to length, etc and again, as you post, that in your share area, making it available for people to download and reuse your now providing another Way for them to do some social media around things that get them excited in, at the same time, you’re providing a high quality piece of content that really target the branding and outreach that you’re trying to accomplish.
So you can do that with article finally textual content. You know doing that in a news and shared area where you may have content, where you say. Look if you want to talk to here’s our latest effort hears this and that create some content that they can write. You know readily copy and paste within an intro and access to their own blog post or something else, facebook, post and again possible subsequent supporting imagery article you’ve provided another great way to do that.
The point is you want to make it easy in all these cases? For people to readily share your content to cross-promote, it’s that domino effect right. One Domino knocks down another knocks down another, so provide content. That’s readily accessed by your users, by your fans by people who you know helping you with promotions by possibly news outlet create that content. You know a lot of companies have been doing a very formalized area for years.
They’ve had repressed the leaves for this. For that, but it’s taking it one step further with an eye toward social media. You should be really looking at Facebook, Twitter, Instagram, snapchat and beauty with snapchat. Now it keeps going to upload images and articles so think about that as you’re doing a campaign as you want to cross, promote products, services, events and other things that are out there create readily reusable collateral that people can use you’re going to see the benefits of It and also promote it yourself with that.
This is Michael on to go Mikey G 360 edition preparing to hit the truck, stop a little job, a little coffee and a little gas, but you have a great day take care, as always ciao
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Videos are truly an awesome way to get the point across. Any type of content from your business is important!
In this article I’m going to be sharing with you how much money I made from YouTube how much money I made from my blog I’m going to be sharing with you. How much I made exactly I’m going to be telling you how I made that money and yeah. So, let’s get into the article before we start. Please give this article a thumbs up.
It really helps me out, and it encourages me to keep making these articles for you guys. Okay, let’s dive straight into the numbers, have you given this article a thumbs up yet and if you’re not subscribed, I hope you’ve subscribed. Let’s get into it, I’m going to be looking down, because I have my phone with me, I’m looking at my numbers as I’m talking to you. So in the month of July 2017, I am earned a total of one thousand five hundred and sixty nine dollars.
This is the most money I have made from a combination of my blog on YouTube since I started working on this by the way the business I’m referring to is ko bokja fitness.Com, it’s just my yeah, it’s my online business. I recently started and I’m seeing a lot of really good growth on that. So let me tell you how I made this money. I made this money primarily in three ways. Number one was advertising.
I have ads running on my site and I also have ads running on my youtube blog. I also made money by selling products. I have three product categories that I offer. I have leggings I have and I have two digital products. I should probably make a different article about my products and how I decided to create them and how I made them and why I made them, because you guys might be surprised to find out about the whole product creation process and the thought process behind it.
If you want to see a article about creating products, leave a comment below, let me know, and I will be happy to share what I know those are the three categories I made money from advertising on my website, advertising on YouTube and from my products. So three sources of revenue – normally, I know I’m not able to show you the chart for my income and how everything breaks down, but this month I can actually show that to you, because I’m getting so much more organized with my accounting and making sure that I’m Tracking everything really well, so I can show you more information because of that.
So let me show you how the money breaks down into these three categories. You can see from this chart over here that the number one income category for me is advertising on my website. Over 70 % of my income comes from advertising on my website. The second highest source of revenue, for me, is advertising. On my YouTube blog and the least, the least profitable blog for me is actually my products, which would be surprising for anyone.
That’s really into online marketing and digital marketing, because all the Guru’s will tell you make product make product and I’m learning a lot about this as I go along so like I said, if you want a article about that, leave me a comment. Let me know what questions you have and I will share whatever I can that I think will help you out, but that is how the percentage is break down. So those are my that’s my income, so my traffic for the month of July was actually down from June in June.
You guys might remember that I crossed in June I crossed. Let’s see, let me show you my traffic for June June. I crossed three hundred and fifty thousand page views in that one month, whereas in July the page views dropped down to one hundred and ninety six thousand page views. So it’s still a lot one hundred. Ninety six thousand is a lot of page views for one month, but it is down from last month.
So I was a little bit disappointed about that, but even though my page views were down, I still made almost a thousand dollars just from advertising on my website. I think I made nine hundred and eighty dollars specifically from advertising on my website. Let me also show you my youtube number, since that’s where that’s my second largest income source, as of today, I’m recording this article on August 4th, so I’m a four days into the month of August, but not too far, not too far away from July.
Let me show you my subscriber count. I have alright, so let’s go in here. You can see that, as of today, I have twenty four thousand subscribers on my second YouTube blog, my cocoa fitness, you blog. So that is that’s a crazy amount of growth, because I think last month I had maybe 10,000 subscribers. So within a month I basically doubled my subscriber count, and I am excited about that anyway. So those aren’t my numbers, that’s my traffic.
That’s my YouTube! I’m not going to bother with Instagram right now, because I’m not really doing too much with Instagram. It’s not really a priority for me right now, but that is those are my numbers, so the one, the only other thing this article is getting kind of long. The only other thing I wanted to mention in this article is a very huge lesson that I learned in July. So as used as I said, my traffic in July really dropped from June and I wasn’t anticipating that drop.
So I had a different goal for what I thought my traffic would reach and when I didn’t reach that traffic number I was crestfallen, I was crestfallen you guys. I couldn’t believe that I worked so hard and the traffic didn’t reach the goal that I wanted it to reach. So when I was setting my goals for August, I was really apprehensive about how to set the right goals. I didn’t want to set another unrealistic goal.
Work really hard not reach my goal and then feel discouraged. I just didn’t want to have that experience again and what I learned is that there are two types of goals you can set in your business. You can set big hairy audacious goals for people that have read good to great by Jim Collins. You know what a big hairy audacious goal is. There also called stretch goals in the book, one thing, and then they are there’s another type of goal called an incremental goal, and what I did last month was, I said, big hairy, audacious goals, because that’s what I thought I was supposed to do and what I’ve Learned is that for me and my business because of my size because of my intentions because of my preferences, big hairy, audacious goals are not for me right now.
It doesn’t mean I don’t have ambitious goals. It just means that I’m not going for those crazy goals. I’m not going for like at 24,000 how many 21,000 20-something thousand subscribers right now, I’m not aiming for 50k this month. That would be a very stretch goal for me. I’m not aiming for that. I’m aiming for something a little bit more manageable, a little bit more realistic, a little bit more incremental and for me and the stage of business that I am in right now.
That is the right decision. Even though almost everything you read will tell you go for gold, no, I’m not going for gold, I’m going for the incremental wins. The small wins! That’s what I’m going for this month. So I just wanted to share that if you are building an online business, its digital print business and you feel like you’re failing because you’re not like you’re, not at 1 million or you’re, not at 100k.
Maybe you need to really think about your business and where you are and what you prefer and how you want to grow and really listen to your intuition. If you feel like you’re somebody, that’s strong on intuition. So that’s all I wanted to say in this article. I have so many more amazing articles. Coming so make sure you subscribe make sure you give this article a thumbs up and if you want any articles about product creation or anything like that or you have any questions, leave them down below, and I look forward to my next income report next month.
Bye guys, you
Who is helping with your digital business footprint?
Okay, let’s get right into it. So what you can expect from this article, this article is a bit long, so I don’t waste anybody’s time. I want you to like learn something about like potentially gain some value from it right number one there’ll be no hype, so we’re going to show you actual stats.
You know Facebook business manager and see some of the things that we did, that you could potentially be using in your own business as well. Okay, number two would be we’re not going to waste anybody’s time. So if you are a business owner, for example, you’re not committed or you’re not interested in scaling your business, then you can hop off this article as well. Okay, number: three: we’re going to provide you actionable steps on what you could do using the strategies that we’ve kind of be teaching in this article as well.
So if you want to stick notes yeah, you can just go ahead. Okay, so this is a client that we ran for their base in Singapore, so in terms of like market size and market saturation, it’s very difficult to run profitable campaigns in Singapore, but then again using this method, it’s able to do anywhere. We were able to achieve around 18 row s which basically return on adspend, which is basically spend one dollar and get eighteen back right.
So, for example, you scale up that ad set. You spend a thousand dollars in ad, spend right. You get $ 18,000 back yourself. Facebook Ads what it’s like, it’s like magic right, you get something it works and that’s working well and you just scale the ad set out so for a lot of my international audiences right here. If, for example, your base of Singapore, you can expect even better returns than this, because there’s a lot of market data, there’s a lot of people using Facebook, so ability to scale is much much much more aggressive, much better, much faster yeah.
Okay. So, just to give you a background like digital marketing and Facebook and Instagram currently what’s going to happen in the next five years we see is when Google Voice comes out, Alexa me and yeah, Alexa, Siri, etc, etc. Internet usage is going to go. Eighty percent to mobile usage right and when the everybody’s going to win the economy, tanks right basically everybody’s going to pour their money into Facebook and Instagram advertising the CPM, which is basically a cost per impression right.
How much do you spend to actually go and get in front of a thousand people right, so the CPMs are going to go to a roof right. The cost of advertising to a customer cost of acquisition is going to go up. So anybody who is not running digital right now beat what platform it is right. Google, PPC Facebook, Instagram Display Network, etc, etc, you’re really losing out, because in the future it’s not going to be as cheap as it is right now: okay, okay, so what businesses usually do now for Facebook and Instagram? It’s that number one.
What I see commonly is like they spray and pray right. They just put something out there and they pray that works right. That’s no qualified leads right, they go just read a YouTube article showing you how to set up an ad and then they know what they think. They know all the runs, Facebook ads and stuff right. That’s number one number two is that there are inconsistent customers right. Some people don’t even want to do marketing right, for example, they they put on right.
They think that they’re getting customers, they think we are getting my $ 4 $ 6 leads right. Are they actually qualified leads, not right? There’s no pixel on their website, meaning a pixels BC, a line of code on your website such that they able to track customer behavior over and over again right. People are just spending money and pouring money down the drain by doing and spending money on Facebook ads and stuff.
But then, if they have no pixel install, then there’s no ability to recapture those customers. They are potentially already interested in your brand. But I have not really expressed right. There are pre-qualified leads right that not become leads yet okay, so and then, after all this happens. Usually, what I can see is that I think I really really frustrated they don’t all run ads profitably and then they say Facebook Ads just don’t work, part Facebook, it’s a forty billion dollar company and so yeah.
They actually do what yeah okay. So let me just give you an example of like what I was scrolling. True right so like this is just my own personal Instagram and I’ll scrolling through, and I saw this ad and this is like the prime example of what a bad ad is right. So I blood are everything so no problem, so I show you like what is about it right. This is about it. It’s not engaging right. What is the product right when I actually read the ad copy and stuff, and I saw the photo – I still don’t know what they are selling right.
Number three there’s no call to action right, I’m learning more, like that’s a CTA, that’s a standard one that our Facebook gifts, but why am I learning more about? I don’t even want what the product is. Okay, now at number four would be there’s a bad copyright. So it starts with imagine this what if you could and then it’s just some things that just error error appears right. So how can you explain your audience to convert on something that you can put out, but the audience doesn’t even understand what you’re putting out right? I do I don’t know what the product is.
I don’t know what you’re selling okay. The next thing is that this is like one of my first few times seeing right is seeing it seeing this ad, so I know they’re targeting cold traffic. However, they’re not in the position to build rapport with me, so how am I supposed to convert on this when there’s no rapport being built right? I don’t expect to to like connect with the messaging the context, as well as to their copy itself right.
So it’s basically a business owners they’re putting our ads then literally just throwing money away right. An impression is something you pay for, and this is a wasted impression. Okay, so I give it the analogy where advertising is like dating right. So how do you expect someone to marry you on the first date right? If you come up someone to someone on the street and then you just say, please give me $ 1,000 right.
There makes no sense right. How can you expect I want to give you money, let me buy it your brain when you haven’t built any relationship right, that’s what I see a lot. People are doing with these type of ads. They just throw things out there and they expect it to stick right. That’s not going to work! That’s not how even like advertising in the digital space, it’s just like dating okay. So, like the current sales process, that is broken right, that a lot of people and business owners and like potential clients that I meet with do is that okay, they’re good they’re going digital they’re going Facebook Instagram the vine PPC they’re, putting on content right, some of Them, okay, then elites delete that they generate right.
Then they bring them into the sales process right. So, for example, there really catches the lead right, I’ll brought them to a web page and stuff right. So it’s basically saying they are mr. Customer here, okay, so we brought you this web page. Are you interested right? They come to the page, they see see, look, look and then they just leave the page. Okay, when that happens, move on to part 3. This becomes a very unreliable customer acquisition face because what happens is just all these people come to the page.
They leave, they don’t convert and that’s about it right. It’s like cut. It’s like window shopping right. You go to someone’s store, you look at someone’s hand back and stuff, and then you look at it and then you kind of say it’s nice, but I won’t buy any you just walk away and that that store owner is never able to recapture those customers again. You’re never able to build rapport with your brand and you’re, not able to sell product right you’re, not able to move and convert ok.
So likewise it previously. It’s an unreliable customer acquisition method and the ad span is unreliable: you’re, not profitable. So if you have no cashflow, you cannot scale your business right. Ok, so basically, the maximum profit like system right is that you have a great ok. This is like just minimum right on your ad copy itself. Your audience segmentation, you ad copy itself. Your offer is enticing as well as you’re testing your rapidly rapidly and aggressively a split testing everything to see what works right scale up your winning ad sets as well as kill, kill your ad sets they’re unprofitable.
Ok, when that happens, you put that, together with the power of the pixel tracking right, so you’re able to really follow these customers or potential customers of yours and you’re, able to retarget them all over the Internet. Ok, what this really happens right is you’re able to really lower your costs of CPMs. So, like I said previously, the cost for 1,000 impressions you’re able to really recapture people who already have pre-qualified interests of you right.
So then, you’re able to build rapport of them and then you’re able to drastically lower the cost of advertising because they already know you you’re able to build a relationship of them. It’s not cold traffic. Ok, so what that means also is is a definite sale right. The ability for me to track you on every single action that you input or don’t input right literally reading a article like to a certain amount of length later I’ll show.
You is literally giving pre-qualified interests to a product that I may potentially sell right. So every potential lead right that shows pre-qualified interests will not become. They will definitely become a customer one day because of the systems that we have put in place. Ok, so a lot of the common problems, they’ve seen just a summary, just the list down number one. Would be like just the most basic things: people don’t even have that pixel install right, lysate, pixels, a line of code that tricks customer behavior you’re unable to recapture all these people.
They already come onto your website. I’ve done something your brain interacted with your brain and all this data is so so powerful. They are really that’s where the money is. The money is in the follow-up. Okay. The second thing is spray-and-pray right, so people just put out one Facebook ad right, one Facebook and they expect it to just turn magic like just make money right. It doesn’t work like that.
You need to split test right. You need to put up multiple at copies test aggressively test every single placement right. What we usually do is for every single type of placement. We put a different optimized media change: the ratio change the copy, a bit right, change, the creative, the placement and really really envision. What your ideal customer persona is such that you’re able to really target the customer and speak their message.
Okay, I’m a treat, like I said, no follow-up, right people who have already indicated to you that they are interested in your product. For example, you run an e-commerce store, you’re ready. Someone is at backup right. You ready track the ad cut. Why don’t you retarget to those people saying something like? Did you forget something in install right? So there’s something like personal messaging that is very, very effective and will really really improve your conversion right.
A lot of people are leaving money on the table. They have already data, but they can’t do anything with that data. Okay, so last thing would be code. Traffic right lie set previously. People are just targeting the code. Traffic read one YouTube. Article says I know the run Facebook ads and then it’s been a bunch of money off a spreads and nothing works. Okay, so that’s not how it works. You don’t always run the code traffic.
If you have an email list, for example, you can upload that I’ll show you that, in the view, the next few slides last thing will be there’s simply no time right. A Facebook that’s like incredibly, they have an incredibly steep learning curve like the business manager seems simple. That UI seems simple, but actually the algorithms change all the time right and people don’t have time to copy right right.
These business owners. You are busy with the things that you need to do like fulfillment sales like things that, like meta, employee, HR, their allah-allah other things so like Facebook is constantly changing. So these are things that people just simply do not have time to bother with okay. So what I mean by like retargeting and stuff right so Facebook is actually an incredibly powerful tool. You can come into the business manager and I didn’t under the audience’s tab.
As you can see here, you can create custom audiences, so people who have visited your website people have gone to your app right offline activity. I won’t touch on it. So much engagement, people who have reading a article 50 % 90 %, engage with your Instagram business profile. All these data points that Facebook collects right. They we collect an incredible massive amount of data. You can all use all this data to really retarget people that are already expressed interest in these data points.
Okay, so like, as previously said, engagement as you can see here – engagement, for example, people who have already readed a article of yours, put in a lead form visit that your own Facebook page your own business profile, attended and even of yours right. Then afterwards you can create and custom audience right here. So after you create this custom audience, the Facebook will immediately populate these audiences for you, such that you’re able to really run ads specific personal messaging to these audiences, make it incredibly profitable.
Okay, so the process is actually very, very simple right. For example, if you just install your pixel on your website, you have absolutely no data really try and get as much data as possible right every time to call traffic, get your low CPM and then prequalify your audiences once you’re doing that you’re really refining audiences. So when you’re refunding audiences right using your custom audiences to really build up different things right so for someone 95 percent of your article 3,000 people have locked on and seen 95 percent of my article.
So we constantly what we do is create look-alike audiences. From these custom audiences, such that your audience’s, that you’re targeting become much more refined, even if you have little data to start with okay, so refine and engage so engage create, like obviously engaging at creative right things that people actually want to see. Right like this. At just now we are showing it doesn’t, engage anybody, it doesn’t talk to anybody, so the article would be a cheaper to run nowadays.
However, if you have just a photo, just has something that speaks to your branding and it should be fine. It works well for us as well. Okay, so afterwards, refine and gauge cell repeat this process and you’ll see tremendous amount of profits. You will see the real power of Facebook ads okay, so because your process driven right, you understand what you’re doing you are constantly refining and refining audience you’re able to crush your competition, because your competition is all running on code traffic right now, then I’ve been running On specified a segment audience segmentation, so what you’re doing is really lowering your CPMs and really increasing your report.
Your customers, okay, you’ll, be able to potentially see these conversions over like, for example, two to three months. If you constantly repeat this process right people, don’t do this they’ll, let you say no, I don’t want an additional, I would say like minimum 10k in revenue per month right, I’m not interested in growing my business. It’s really dumb funding to see why people are not doing this.
Okay, so basically how to really dominate your competition right. You’ve got these audiences you’re using the system, refining audiences. How do you dominate a competition? Okay, what we call in the marketing sphere, it’s called top of mind awareness, basically you’re able to completely dominate the online space and your customers will only think of you right. I log onto Facebook right, so I am scrolling through something I see an air.
I see any I readed ninety five percent of my article, for example, I’m the customer okay. Now I’m them you’re doing your advertising for your company and now I’m going to retarget that person on on Facebook again on Instagram again on Google Ads the Display Network on YouTube. I am everywhere on the Internet right. I may not be able to purchase your product at this point in time, mister customer, but in the future, when I do actually want to like purchase this product, I definitely know you are there.
I definitely know you are the number one option that I’m going to go to, because I see you all the time yeah. So that’s basically top of mind awareness and if people don’t believe top of mind awareness works, you can see it in numbers right if you’re always like on the top of someone’s mind right, people are not willing to buy now, but they’re willing to buy in the Future that money is always in the follow-up okay, so that’s basically how to dominate your competition in the online space.
So I’ll. Just summarize, my points consistently be in front of your customers right. Even people who have purchased from you already consistently be in front of them, because these and people who have already bought from you are more likely to buy from you again is cheaper right. It’s cheaper to target these people again because you have already built a rapport and they trust you. Okay, number, two top of mind awareness sit before and I’m a tree you just basically, oh the internet right between Facebook and Google, they basically own the entire Internet.
All the real estate that you can see is basically owned by these two companies. Okay, so the case study that we’re going to be going through today, I’ll give you some context right. We are selling a front and offer of around fifty five dollars per product, so after these two weeks trial this fifty five dollars right, the customer will be up so and then we will retarget them using yeah, of course, retargeting yeah, then they’ll be wolf.
At least around four hundred dollars to a fifteen hundred dollar package, so of course like the barrier of entry, the friction to the purchase is tremendous because I wouldn’t say it’s a high ticket product, but it’s quite high ticket right four hundred dollars on an e-commerce store Is a bit high ticket? Okay, so that’s basically it we generated around 10k. It’s a small amount with Facebook ads, but the reason why I’m showing you as a case study is because I think the raw s is very good right.
Ecommerce is usually like to the tree row s what we’re seeing, but we managed to achieve 1800s right. Ritter is quite unheard of. I’ve never seen anything so tremendous before yeah, and the best thing is that it’s a fresh attack on right. So we’ve never even run ads before we’ve never had a pixel install until our agency to over and install the pixel. So like these numbers, I just littering the beginning of what is possible right, we’re you were hoping they’re scale.
This add up to probably a 30 40 K and in Singapore market, it’s quite saturated, but if, for example, your overseas international, you are definitely able to achieve just massive numbers. Okay. So now we just head over to our facebook business manager and we’ll show you a few stats so right now, I’m in the business manager and I’m just going to show you a few of the statistics that we’ve gotten so far from this campaign.
So let me just refresh this page: okay yeah. So during the time from December 16, all the way to around January 22nd so give or take around four and a half weeks or so, and so these are the types of numbers that we were getting through. This campaign right, so we spent around 500 around $ 600 right here and we’ve gotten back around around 15k in return. So getting us a row s of about 25 right, which is like absolutely insane for this type of numbers, and so a row.
Sbc just means. If you put $ 1 into Facebook ad you’re getting 25 back so Facebook Ads work at scale, meaning if you put in a thousand dollars for example, then you just get back twenty five thousand dollars right. The algorithm just works like that. It’s yeah generally, it’s quite stable in a sense, but you have to optimize as you go along okay. So let me just show you some of the statistics. It’s not very crazy numbers if you really think about it, because imagine if you can make so much more right, so actually give you a bit of context for this client.
This client there’s a friend and offer the 55 dollar mark so around 20. As you can see here, I think we got around 90. Let me see around 90 for purchases right, so around 80 % of those who are on the front end offer, and some people actually just went for the back end offer immediately. So what I’m really excited about is honestly, when, like 70 of these, people actually buy the 400 to $ 1500 product in the next two weeks or so so in the next two weeks the $ 55 package will expire and then we can upsell them on the More expensive high ticket items 400 to $ 1500 products, which is potentially it could be around 60,000 to around 90,000 on facebook ads alone right.
So, as you can see like this words is a very, very scalable platform. If you really know what you’re doing right so in terms of people who reach around 18,000 people – and I guess what I’m really happy about – is like cost per purchase right so imagine you’re selling people at write $ 55 products to around for like $ 400 products. Right and if you’re getting around six to five dollars per purchase, which means the profit margins are just insane right.
Not only that like, if there are 93 people who purchased this product, that’s just 94 people yeah right. It just means that these 17,000 people already know our brand and our kilometer with us, because we have riri target them, targeted them very, very aggressively. I mean we’ve got them around like for frequency right, so we’ve shown the ad to the each person around four times and we’re definitely going to like scaled it up so that it’s becoming more profitable.
But then again I we’ve only spend this amount because I mean every client has different budgets. So the fact that we can produce this our result and it really gives us leverage to really ask for a bigger budget as well yeah. So, as you can see here, I mean people really care about. What’s your cost per click, I was your click-through rate right. It really doesn’t matter. As you can see, my our stats were very, very average in terms of what really performed.
Well, let me just show you and get into the ED sets. Okay, so I mean I split into two different campaigns, because there were two different audiences, so they I know who I’m targeting. Okay. So, in terms of the ads wise, what I really like to do, or what my agency prefers, is that we do very, very segmented targeting right, so meaning, as you can see here, we segmented two different placements. We don’t just lump all the placements into one ad set because we feel that, like the media is not optimized, if you have like a phone screen or whatever it’s different from Facebook via Instagram story, so we realize the media, so the user and the customer has The best user experience yeah, so you can see in general, Facebook is more profitable for us than Instagram, but then again, Instagram we’re targeting in general people who are younger.
So the spending power is a bit different as well, but then again like the ROE s still stays the same and yeah. So we’re quite happy about that. So you can see here right now. We are running till the end. Facebook feeds and Instagram feeds that were active. However, the Facebook suggested fee. We turned it off after a while, even though it collected sales over the time period and around 66, which is a bit insane right.
But then the thing is that the first few days or so when we were testing instead of Facebook, suggests that it was not so profitable. So that’s kind of the thought process of how we we went about things yeah. Okay, let me just show you okay, so let me just go into one of these: are the Facebook feeds right in terms of like split testing and stuff? We do very, very aggressive, be testing for clients, meaning we have to really pump up a lot, a different types of creative, different types of ads to see.
What’s working, because that’s how Facebook ads were right. If you just find one way at skill that that you, then you become very, very profitable, so that’s really what happened in here! You just have to test and see what the market lights right really allow the data to speak to you. Instead of making the decisions based on guessing games – okay, so, as you can see here, I really didn’t know what would happen, but we launched on 1 2.
3. 4. 5. 6. 7. 7 ad sets throughout this trial displacement on Facebook feet, and then we tried different things different targeting and then you can see. Our relevant scores were around 9 to 10 right, it’s on a scale of 1 to 10, meaning how relevant is your ad to the customer that you’re portraying to right? So, if you’re getting like 9th and 10th actually getting tens at one point, we’re really hitting our messaging right on the dot right.
So, instead of like keep trying to push in a sell, sell, sell. What we really focus on is giving value to our audience and creating and building a relationship which I think, which is why I think we perform so well or no ads. That’s right. So the fact that my, even though we were running, if I remember correctly at $ 22 days, spending $ 22 per day, which is a very very little compared to other companies and stuff, we are still out ranking and out bidding that, because our creative and our Visuals as well as our messaging well just one point where we really understand the customer persona: yeah.
Ok, so, as you can see here so as you can see, the first ad here is definitely the most profitable and the rest of them have subsequent sales and stuff. So really find your winner and then just write that wave and then scale that and punch it up. Okay, I guess another tip that can share view is that I really yeah the ads. Basically, I really like Facebook’s budget optimization feature, so they recently introduced it.
I think in 2018 can f, you set a budget, and then you just allow Facebook to optimize wherever your project goes into instead of, like manually, are mainly changing the different types of ad sets that you want to put into your campaign. Okay, so let me just show you as well what we did on the Instagram side of things. Okay, let me just show you give me a second okay, so an Instagram feed. We didn’t want a spit test photos at all.
Okay, we want so aggressive because we had one article created and then we tried different things, but we found that in general, my agency likes to just use articles for Instagram, because I’m a millionaire as well – and I can understand from the Instagram experience that people don’t Like use a life photos wouldn’t captivate you I feel like for somebody we scroll on your feet right, you don’t really stop to see a photo and unless it’s like a super super amazing photo.
So that’s why we only use article for Instagram feed, and I mean it worked very well. You can see CPM so very good, averaging $ 5 CPMs and then, let’s see yep, so it was the 24 OS here for the Instagram side of things, okay, yeah. So that’s the one of the budgets for one of our look like audiences and, as you can see yeah we split us into different placements and I guess the last thing can show you from this campaign is like we target right.
So these are weary, targeted people who came to our website so really segment our audience into very, very different pixel events, so like the 25 % 50, 50 % amount of time span, etc, etc, and then we lump them into this retarget audience right here. So just now is a look-alike audience, and in this case I mean very different, because the audience size is very, very small, so in terms of your CPM, so CBS will definitely be higher in terms of what is how much you’re spending to get back these audiences, Because this is so small, it’s very very hyper target that so Facebook generally charges more for that.
So, as you can see over the time period, we saw that I mean these stuff, it’s at least our placements one working so well, so definitely just turned it off and kill. The unprofitable add sets. But then we just let this Facebook feed run throughout and you can see like five dollars per purchase and then we, let’s see what statistics so yeah. It’s a really not bad return on investment here at 2000s, so in general, like as you can see the campaign.
This is how we can structure our campaigns and yeah. We’re really happy about this campaign because we spent a little money, but we got very good returns right. Anything is, as the time goes by, and we understand that also. There is more of the data that’s coming into the pixel, and since this was a first pick, so this is literally only the start of what we can do. So if we’re able to spend like upwards of a thousand dollars every single month – and I mean do multiple thousands there – it was really really profitable as well.
Okay, so you can just imagine what the power of Facebook Ads is really hoping to scale. This is counter probably like a hundred K or something so so what is next? Okay, so number one. You kind of have two options. You can figure these things out of your own and you can potentially waste a lot of company resources and advertising a budget right or number two. You can allow us to help you. We can really tend them with you, such that you’re, ready to ability to achieve your revenue goals as well as I really get the results that you desire right.
Ultimately, a businesses are for profit. You want a conversion coming in. You want to see numbers coming in right. We live in the business manager, so we understand the algorithm and stuff and we are really really able to help you, okay, so but things to note before okay, we are G media, my agency, we only work with people who are committed business owners right if you’re, Not committed, if you don’t want to scale your business like we don’t help you as well, we’d want to help people who do want to help themselves right.
So if we actually take you on as a client promise, we will give our hundred percent view yeah, and we expect you to do the same. Okay number. Two. We want to help okay. So what that means kind of is like if your pixel doesn’t have enough data right. For example, we understand brand awareness right traffic is important, but ultimately we focus on conversion and building an automated system for you to generate traffic and results in the long term.
Right. We’re thinking long term for you, but with you we do want a short term, a relationship and Sasha. It breaks a pot and that doesn’t make sense for us right. We want to provide you results that you really desire desire. Okay, so number three would be without magicians as well. Okay, so, for example, if your pixel literally from day one you have no data as well all right we can. We will communicate that it’s an extreme challenge to really really get the results that you want and we address the expectations as well.
Well, however, if you have some data to work with – and we see that in like there’s a lot a lot of potential to get a lot of lost revenue coming back, then we definitely communicate there as well. Okay, so we work in tandem with you to very really maximize profit on your end, okay, this is also our promise to you. If we feel like we can deliver the results that you want, we will not like what with you right, there’s no point for our agency to take on us a client as a monthly retainer, for you two to end the relationship in three months or so and Be unhappy with us right: we don’t want that.
We want to what a long term you want to build and scale your business. So let me say again: if you feel we cannot deliver your results, we will not work with you as well. Okay, so that just brings me to my last slide, which is basically the mission of our agency, which is basically to help willing and committed business owners, navigate and dominate the online space to scale their businesses through digital marketing.
We really really believe in this mission statement, and now we know you can dominate the online space because nobody else does top of mind awareness like that. Okay, nobody is as aggressive in the retargeting in the follow up in and just just be engaged with. Your that’s just staying in front of your customers is so underrated. People keep trying to get new customers, but why not just treat your your current customers they’re already showing you interest the right way right capture those lost sales and really maximize profit, so I really hope you’ve enjoyed that case study article of ours.
I know it’s a bit long, but at least you spend time at least getting some value from it. Right really try to implement some of these strategies into your business as well. Okay, if you are really interested in working with us, we’ve attached a button below at the below this article, it goes straight to an equity scheduling call. Basically, you just choose your time slot as well as answer a short questionnaire, so it already allows us to understand some pop your business before we hop onto a call so to prevent any time, wastage at all, okay, yeah, and if we see that you’re a good Fit for us and that we potentially could really really help you get the results that you desire.
Then we hop on a call and let’s get going then like, let’s get going, that’s let’s start growing your business yep. So I thank you so much for a time and I’ll see you soon.
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