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Social Media Content for Nonprofits 2: Branding your Nonprofit Organization

Okay, so come on a lot and Emily talk to give you a little context. First, it’s my clicker! You don’t get over there clean your lettuce. Interesting I dipped into is called the clip. That’s one more! So the question is: how can you be heard in cyberspace, given the turnout today, it’s clear that all of you know you need to be out there.

You need a social media strategy, so the question is, though, how can you make your voice be heard so about six weeks ago, Twitter pass the 1 billion tweets per week, there’s more than 1.3 million blogs, there’s at least 500 500 million Facebook users we’re not even Talking about Google+ yet and there’s more than 70 million linkedin users, with 10 million companies participating jessica Lee, so there’s lots of fridges.

It’s easy to put up a Twitter and Facebook account and that’s what organizations do it’s free, but many organizations still are doing one too many marketing or one-to-many communication, so they use social media more as a megaphone because they need to figure out how to make it More like a conversation, so what social media offers really is the power to tap into a network and what I’ve written up here is really the characteristics of a network and what they do.

Is they break down silos just like you’re coming here and chatting with one another you’ve no longer within your institutional walls and they create a multiplier effect? So if you wrote a great blog post or you get retweeted, that means one person tells five of their friends and those five friends tell another five friends and that’s called a multiplier effect, and it also means that whatever share can actually pass across the network really Quickly, that’s what gives it its viral power quick question, whether if you defeat slightly focus on what we will? Yes, if you sign up for ours, our handy-dandy stoja cook, you can get all these.

The PowerPoint and handouts online or India and what’s important for nonprofits, is, if you create an online community, it allows you to stay engaged with them and listen to them, and so it’s a way in which the walls of your organization can become permeable. As you start listening to them, you will, it will start shaping your organization and, as the organization listens to them, it will shape how you serve your communities.

The other really important point about a network is that it lets you share resources and knowledge openly and quickly. So in the past, nonprofits would have to even through email, send it out to email, but you can post something online and share your expertise and also, if you’re running an advocacy campaign, get that message out quickly. I’m going to turn it over to Cynthia. We have to start with the whole concept of granting to be successful in social media, and I think this is the place where most people really fall down.

If I look at particularly in the nonprofit arena, I see organizations struggling with the concept of who are they and how do you portray the organization? You know that you represent with a strong human personality that people can really connect with. So I mean, I think you know what happened here – we’re a little ahead. Japan here we just missed one. That’s right, you’re wrong: we did them Arthur’s my neck, all right! That’s not my problem.

I’m looking at my hand out just move it off for my slides, but ok, every organization has a personality and basically you just need to pick whether you are you know snarky and kind of mean-spirited. That’s smart provides I’m house, or are you kind and generous, we’re wearing mr. Rogers hurt whatever you are brand 101 says you say that over you say one thing say it over and over and over you transmit that personality in social media, not just in words, but In every article you post your community in every photograph.

I forget what the numbers are, but in terms of photography, the most looked at asset on social media is photography. I think it’s like seven to one in terms of words, so everyone your photographs, what you should be using a lot of should in some way shape or form relate back to who and what your organization is using stands for, and I keen are just so little Tip look at a bun look at other successful organizations for role models.

I mean that’s how I figure out what I like. What is really working? I’m constantly trolling the social media world for what kinds of sites, what kinds and blogs and communications are really successful, and then I look at them. I take them apart to try to figure out okay. How do we emulate what they’re doing and I’m sure that you, you obviously have the opportunity to do that? Quick question yeah we have.

You said the funds are that’s like 71 over words, article article is very high article and photography. I think photography, I’m not sure the most hair, the most, I think, on facebook, it’s probably photographs because they’re more of them in the most viewed photographs on facebook are women, but I hate it. Okay, um another little of brand pointers wanted to make not to belabor too much of this. You know in order to attract a following, you have to create an identity so that you know organizations have brands.

If you are an individual, you have a personal identity and a persona, and I want to talk a little bit about the use of your personalities and personas within your own community, because another thing that I’m seeing a lot in non-profit in the world nonprofit is that For having there is quite a bit of difficulty in putting a human face on the organization, so I would like to see more of you figure out main interesting.

You could say perky ways of communicating the brand of persona of your organization. This really so good arena to do it in basically, you know your personality of brand persona, whatever you want to call it, it equals who you are just on labor the point, but multiple personalities will will fracture your grand

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By Jimmy Dagger

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