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Online Marketing

SoLoMoBOX – Complete Digital Solution

Directories, social media – not to mention a mobile presence, but getting started can be overwhelming. That’s where we come in.

We have the complete digital solution to help any business owner find out where you’re listed online and make sure those listings are accurate, see what customers are saying about you and respond easily receive actionable reports and notifications of changes to your listings, as well as new reviews. Keep an eye on the competition and monitor what others in your industry are doing stay on top of social media by posting, relevant content, scheduling campaigns and responding to potential customers.

We offer all this and much more with our platform search engines can find you, which means customers can to generate new business and build customer loyalty. While boosting your SEO see what’s being said about you online and become part of that conversation, we are dedicated to making things easier. So you have time to run your business and live your life. Take control of your virtual doorway. Give us a call today.


Who is helping with your digital business footprint?

 

Categories
Online Marketing

SoLoMoBOX Agents

The internet can help grow his business, but Jerry can’t find his company’s reviews, his company’s missing from search engines and as hard as he tried. Jerry doesn’t get social media. Jerry needs a digital solution and you can offer him one with our local reputation management platform. It’ll check a business’s online listings on numerous top search engines and review sites for reviews from top sources into one spot, making it easier to monitor their business.

Collect businesses online mentions from Twitter Facebook and more collect vocal on social reports analytics and notifications of competitors. So now business owners like Jerry are happy. Why? Because search engines can find him customer engagement is up. A new business is flooding in its brand management, done right.


 

Categories
Online Marketing

SoLoMoBOX – Automated Local Directory Listing Distribution

That means less revenue for your business plus a bad reputation. You don’t want that. Do you business listings get information from many sources. The most important place, however, are the four major data providers, newstar local ease, axiom, factual and info group.

If your business has an incorrect listing with one of the four major data providers that wrong information will be disseminated all over the web, business owners can try to manually change each and every listing, but many of them are uneditable change back over time and new ones Are added every day this is a huge waste of time and money that doesn’t provide a scalable solution frustrated. Yet we can help enter the business information one time just once.

This information will then be pushed to all four major data providers and will show you when the listing has been accepted by the providers, so you’re not left in the dark once the listing has been accepted. All you have to do is wait and read: is hundreds of listing sites get your accurate listing information over time? If you want your customers to be able to find you – and I don’t know why you wouldn’t make sure your listings are accurate – the perfect solution to build a stellar presence,


 

Categories
Online Marketing

Manage Listings with Listing Distribution with Reputation Manager

This helps your customers find your business online by ensuring you’re listed on the websites they expect you to be on and that the information on those listings are accurate. The last thing you want is for a potential customer to visit your listing and call the wrong phone number.

You could lose a customer. Accurate and consistent listings. Also, give you better search engine optimization or SEO, meaning more potential customers will be able to find you in local searches. Before beginning work on your listings ensure that the correct contact information is under the listing information click the pencil in the top right to review your business’s information and make any necessary changes, click edit listing sources to take a look at the sources.

You’re monitoring. Do these all apply to your business? The sources are pre-selected based on the business category entered and the country remove any unwanted sources and select those that are relevant to your business. Now, let’s take a look at updating your listings. Beside each listing, you’ll find one of three icons. A green checkmark means that your site is listed on the source and is accurate.

A yellow triangle with an explanation mark indicates that your business is listed but contains inaccurate information. Meanwhile, a red X means your business is not listed on that source to update a missing or inaccurate listing click show details from here. There are a few actions you can take. If you would like to gain some more knowledge around the listing, you can select view to see the listing on the actual source.

If the listing has errors – and you would like to make changes – click Edit to make the necessary changes directly on the website, each site uses a unique means of updating listings, follow their instructions closely. You may need to provide an email address or set up an account claiming your listings may also be an option. This is where a phone text or mail verification method is used to link your listing with your account.

This way, you will have full admin access to that listing. If the listing is not yours simply select, not mine, and that listing will be removed from the list if a listing is marked as found with errors, but you are comfortable with how the listing appears select, ignore errors by selecting ignore errors. You are telling the software that you are ok with the variation in the contact information, keep in mind that the information can still be changed on the source to become consistent with the data you have entered in the software.

However, if the listing information is changed on the source after you select ignore errors, the system will not pull in the changes on that source. Therefore use this button with caution. The ultimate goal is to perfect the consistency of your online listings. You can track your business’s progress using the listing score, which analyzes your business’s listing presents and accuracy for all relevant listings once you’ve reached 100 %.

The goal should be to maintain it keep checking back in the listings tab to ensure your business’s listing stay up-to-date. The listing tab also ties into other sections of the software. For example, once review sites have been found either accurate or with possible errors. Reviews on those sites will appear in the reviews. Tab also, one social sites have been found again either accurate or with errors.

Those social sites will be utilized within the social and competition tabs. Therefore, it is very important to ensure these listings are relevant prior to accessing the rest of the software. Once you have perfected your listings, head over to the other citation sub tab. Citations are all of the websites that display your business’s phone number. In addition to listings, citations also help you to ensure consistent branding and accurate contact information, so customers can find and connect with your business.

They are key in search marketing, optimization as well. Google considers these factors number of citations, accuracy and consistency of data in citations authority of websites where citations appear amount of user-generated content on citations, velocity of user-generated content generation. Therefore, it is important to monitor how your business is being mentioned. Online click through the citations to see how your information is being used.

You can then go to the statistics sub tab to see the historical progress of your businesses. Citation found over time influence this graph by creating your own citations on a multitude of websites similar to listings you’ll want to continuously work on refining the presence and accuracy of your information found online


 

Categories
Online Marketing

Building your Brand & Start Branding – SolomoBox

It’s something that you definitely need to know and it’s a question that comes up quite a bit because there’s so much conflicting information out there, and so I really wanted to lay it out step by step and give you a blueprint. The first step in building a brand is to pick a domain name. You want to keep the domain short and sweet.

What I mean by this is every time a customer comes to your domain. They got ta type in your URL or click a link if they have to type in your URL. Let’s not make it something: that’s a hundred characters, long right, let’s keep that as short as possible and make it as sweet as possible to use keywords. For instance, if you’re a dog groomer, possibly in LA maybe a li grooming, there’s all sorts of options and things that you may want to consider, but do your research look around and see what’s available for your business in your area, step 2? We move on to the web site, there are several different types of web sites and I can go on for days.

The first thing you need to know is that there’s three major categories: there’s drag-and-drop editors, which are the entry-level phase. You’ve got Wix Weebly Storify, where space just to name a few, and what these provide are cheap, free solutions to create website they’re, simple, they’re, easy to develop and they’re going to get the basic necessity done. This is great for people that are on a budget people that don’t really have an expertise or any sort of knowledge and really just need a website.

The second type is going to be a hosted CMS and a CMS. The content management. This would apply to WordPress or Joomla Drupal. These systems are pretty robust, they come pretty standard out of the box and then from there, for instance, WordPress has millions of plugins. You can add and customize the functionality of your WordPress to meet your needs as a business owner. They are a little bit more in-depth than a drag-and-drop editor, but they provide all of the functionality that may be needed now and in the future.

Most websites built online are done with the CMS system. The third option is going with a developer, and this is typically reserved for large companies that are attempting to provide a very unique experience and have the budget to accomplish that. Most of you are not going to need a developer to accomplish what you’re looking to do so on the website. There are a few main things that I wanted to bring up.

Every business website should have five or six pages that are absolutely core. The first one is a home page when people type in your URL, the page that they see first. Second, there, your about us, you want to talk about your company, tell people who you are, what you stand for, what you believe in and where you want to go. Third, is your services and products page? This is important. You want to go into detail about what services you provide or what products giving the customer a clear view of what to expect.

Fourth, we have testimonials. Testimonials, are going to be your reviews or comments provided by clients. There’s several ways to achieve this, which you’ll come to find out either in later articles or simply call attacking us v, is going to be your blog page. This is like your news page for your entity for your business and your brand. Lastly, is contact us. This is going to be your contact information, a map and possibly a contact form just depending on how you want to set it up and what you’re looking to accomplish.

What most people don’t realize is that many websites out there have these five core pages, but there’s so much more beyond that that you could have do with your website. For instance, if you’re a restaurant in New York, possibly having a menu page going into more depth, page for your specials and, most importantly, for each individual special item, so, for instance, if you have filet mignon with sides – and it comes in an amazing price point – your Beef is found locally.

These are all things that you could have on. A specific page doesn’t have to be massive, but it pays specifically for that item so that if somebody were to search that particular item or that particular service, they could find you in that page, thereby leading them back to your website. Because most of your search and people find me, it’s been going to come from your name or your brand. It’s going to come from them looking for services that you provide, which is why having those services specifically in a page or a page for each particular service is very beneficial in the long run.

I’ll do more articles to go into more detail about things that can you can do on your website, but one crucial point I do want to bring up is, I know a lot of people talk about SEO and how important it is and and how you’ve got To optimize your children’s to find your website and I’m going to tell you this there’s no guarantees an SEO. It is a long term investment plan for your business. It is something that everybody says they do and a lot of people I’d say: 70 %.

Don’t even do it right, search engines are Google Yahoo being where you’re going to make your search as a client. So when the search engine looks to find relevant results, there are multiple criteria that they use to determine which ones are more relevant to that search. For instance, on your page, there might be meta information. This could be a title that goes on the actual search result or the description that goes on the actual search result, possibly meta information behind the picture, stating what service is being done in the photo.

What area the photo was taken and more relevant information to that photo. This is important because it actually Brett provides context to a search engine that cannot see the photo is realistically using the information. That’s provided, in the background of that photo to make a relevant decision on whether it and the page itself is more relevant than someone else. Next, I want to talk about in regards to SEO is the link structure, and so what this is is the actual website and how you structure, what page links to what other pages.

So, for instance, obviously you have a menu somewhere on your website to make it easier to navigate free and the user. The structure on page do you have links in your content, pointing to other relevant sources, or do you simply point back to yourself and other articles? You’ve written all of this comes into value for the search engine in determining what is relevant most relevant for each search term, and these things are what rank you higher and results.

So, as you can see, some of these topics can take quite a bit of time to actually implement to go through an entire website and make changes like that. Depending on how many pages you have, I know some websites, you only have five pages. It’s a quite a simple process: some websites have hundreds of pages or thousands of pages. It’s a little bit more of a task. So this is why a lot of companies will focus on particular keywords that you’re really interested in targeting to kind of narrow down their scope of work and what they need to accomplish.

But moving on we’ll talk about this again in another article step, three and this process is going to be social media, so there are four core networks which are by far the most popular and most important when it comes down to it. So we have Google Plus Facebook, LinkedIn and Twitter. These four networks are crucial. Facebook you’ve got a huge community of people, one of the largest social networks of people sharing, creating engagement through friends.

Family you’ve got LinkedIn providing more of a business like social network. Community you’ve got recruiters, you’ve got business owners and entrepreneurs all looking to reach out and make connections that are meaningful. Twitter. It’s more of an ongoing newsfeed. You’ve got essentially a rolling stream of tweets and in comments that are made throughout the day, links to various content and the lastly is Google+, and this is mainly important for the fact that it is a social network that is tied in with one of the largest Search engines, it’s not as popular as the others, but I do believe that it’s one of the more important as it does tie into YouTube.

Google, my business and those are all things that we can talk about later. But if you were to only have four social networks, these are the four that you should absolutely have. Other networks would include Pinterest Instagram YouTube stumble upon and again by having a Google+, you have a simple transition. If you decide to do articles and go to YouTube once you have the social networks, the main thing is to focus on engagement start reaching out to people start talking about the business.

Give people to like your pages and then interact put out good content. Talk about different things, share deals and specials. Ask for your social audience to respond to review, respond to your business or talk about things that they like or what they want to see. The main thing is to engage the audience, because it’s one of the biggest things about social networks is that it provides you the ability to reach your entire client list or your entire network of customers that believe in your brand and believe in your process in your Product, so it provides you quite an opportunity to essentially grow your business through simple communications and simple outreach and quality content, and the fourth step is citations citations, referring to, for instance, the first three steps would be setting up.

You built the foundation, you create the house, you build a beautiful yard. Driveway you painted all these beautiful colors. How do people find you? How do you bring people back? Social media plays a part and directs people back to your website. The next part is the citations. The local directories for local businesses, news organizations for tech companies or just about any business actually could be in a news organization, depending on your brand, your message and what you do that is unique and different to everybody else.

That’s doing what you do. Where do your clients look for you? Where do your clients look to find, for instance, if I was a plumber and San Jose or if I was a pawn save Texas? If I was a plumber in Texas, I’m going to start thinking about where my clients are looking for me, are they on Angie’s List? Are they on? Are they on Yelp? Are they on Yellow Pages, and these are all places that I’m going to want to be? I’m going to want to be hopefully for free right.

A lot of these do provide free profiles where you can get your information cited in their website, put up pictures and build a custom profile to bring people back to your business so that when they are looking for someone that provides your services, they find you. Instead of your competitors, and that’s really, what citations is about is generating leads by putting your information in your business, giving them a road back to your website.

And by doing this, you create a net of links in different avenues to be able to generate revenue from your website by sending people that are looking for possibly a specific product or a specific service to find those searches and to get in for those searches. Whether it’s through your website or through someone else’s, that is, how you build a brand online to take advantage of the opportunity that the website creates in these other websites that are already in place and have established crack traffic to use their audiences.

That are already in place to leverage toward your success. Hey guys, hope this article helped you out today build your business and your brand for your future. Here at Solan box, we want to see people making the right decisions, which means they need to make informed decisions. So we look forward to providing a lot more useful content. Moving forward have a great day guys