Categories
Online Marketing

What is digital marketing | digital marketing basics| digital marketing introduction| Tutorial

You did You google something today or check your facebook. Maybe did you see that funny? Article which went viral yesterday, or did you read the tweet by that famous Cricketer, if you did, then you are a part of the digital world, along with 3 Billion other people, which is 40 percent of the world’s population wow, that’s a Large number, and wherever there a huge number of people, there is huge marketing.

Opportunity, which is what digital marketing is all about at the end of This article, you will be able to understand what digital marketing is. It Scope, the blogs identify the need to go digital, why companies have to include Digital marketing, as part of their overall marketing strategy and, of course, The basic objectives are digital marketing. What it’s used for, as I mentioned before, there are three Billion people who are online today, which is close to 40 % of the world’s Population, who are these people, what are they doing? How are they doing? It we’ll take a look at that: 62 % of these people are browsing.

The Internet through their computers or desktops, 31 %, which is again a huge Number are doing school through mobile devices through their mobile phones. The Smartphone revolution has made this possible and 7 % do so through tablets. You will be surprised to know that off the total time spent on media on Electronic media, or otherwise 54 % of the time, is spent on online media to 4 % that people spend on online media 28 % the social marketing, which is in most cases, Facebook, 13 %, is micro, Blogging, which again is about Twitter and the rest of the activities, are a mix Of updating blogs, reading news, reading TV or online and other activities What is this translate when people are spending so much time on media? There is Huge opportunity for you to reach out to them during that time.

And this is a result. If you will see this graph, you will notice that budgets For paid search advertising and display advertising, both of which are Fundamentals of digital marketing have been increasing over the years this year. It is estimated that there will be a spend of 126 billion dollars. The Increase in digital spend is almost three times increase in the total ad Expenditure for marketing when we spoke about search advertising.

Where is this Money being spent, this again, is related to. Where is the time being spent this Graph shows you that the Google search engine has a largest chunk, followed by Baidu and Yahoo and Bing when people invest on search advertising. They put up ads on the search Network. I’ll show you what I’m talking about. This is a Google search engine results page for a query office box for women. You will notice that, apart from the organic stuff that you see on the page, Actually, which is way down the page, the ads dominate the page These are sponsored results and you will see a slightly yellowish orange tag.

Indicating that they are ads what happens if I have found a website that I Want to go to and then I leave the search engine page. This is what happens. In this case, I was looking for sites about cakes and baking and I came to This website, but there’s an opportunity for me to see an ad here as well, so There you go how’s this for intention, a as you saw in a previous slide: 28 Percent of your time is spent on social media, which in most cases is Predominantly Facebook, but Facebook has space for ads too.

In this example, you Can see ads or furniture for child wear and for sunglasses email marketing is Another important branch have you ever: got emails about luhan’s or construction. Of you houses, or about eBay or Amazon in a new office, if you have you know what I’r talking about, why are three billion people online? What Is this thing about digital media that is attracting everyone? Let’s see that in Detail or a user, the digital media offers Multiple blogs and devices to do what they want to do.

They have a wide range Of sites the social media to connect with to maintain relationships, this Cross device integration, you can start on a desktop, go through a mobile and end On your tab, there’s also better decision-making. This Huge number of choices wan na buy a bag there. Ten sites that’ll offer you one With five sites, probably offering you better discounts than what you can get At the store – and of course they are easy to buy and Return you’re going to come home and deliver to you and if you want to return It in most cases they going to pick it up as well and, of course, with one it’s Another payment gateways buying online is easier than ever before for a Marketer, there are loads of reasons, relevance.

I will compare this aspect to Traditional advertising, if you are driving down a road and you see a Hoarding about, let’s say jewelry you may or may not be wanting to buy jewelry at That point, you may not have the money for it or may not be in a mode for it. But if you are looking online and say want to buy your rings online, I want to Buy jewelry online and you see ads that are relevant to you from a jewelry store.

That has an extremely high degree of relevance as compared to the hoarding That you see on the road personalization Cases, Google and Facebook and other sites that you use collect a lot of Information about you, which is legal, but they can use this information to create A better advertising experience for you, you can even see emails where your name Is highlighted, for example, I see emails that read hello Jasmine.

Would you like a Loan today or you could see ads that could be based on your previous browsing. History, if you have been shopping for diapers for your kid, you could see ads. That say, maybe you should buy a new diaper back again. Effectiveness is a big driver for Digital marketing, traditional media over time has become super expensive, placing An ad in the newspaper or buying a holding for a month is a large outlay of Money, whereas digital marketing can probably started off with one tenth of That investment, the digital media, is also an extremely measurable medium.

Going back to the example of the road and hoarding you may not have an exact Count of how many people actually saw the ad on the touring, you will not know How many people went into your store because of that wording, and you will Never know how many people bought that particular item because of what they saw. On that particular Road, unless of course that was the only marketing media that You were using at that point of time, but digital media.

You can track this to the Very last click. You will know how many people came to your site from where they Came what they saw on your site and what they bought? What was the value of that Purchase and will they come back again, you can track that as well. Digital campaigns are extremely scalable campaigns. If I create a campaign for the Us today I can easily replicate it for India tomorrow there is no permissions.

Involved, there’s no time involved. It’s all done within a few clicks. How engaged Can you be with the holding on the road? Can you talk to it and you change it? You Can’t but you can be super engaged with an interactive ad that you see on a Website we will see examples later where you can actually make the ad work for You you can make characters in the ads. Do different things by clicking a mouse.

Around that is engagement. What do I mean by a level playing field? If I were a Small little business, obviously I will not have the monies involved to compete. With a large player a national player, but you can do so in digital marketing, you can actually decide where your ads Will show to how many people they will show and if your ads are of high quality You might actually end up paying lesser, then the bigger players in your market And, of course, there is the ability to go viral How many of your friends ever passed down a paper cutting to you and said wow Look at this ad not likely, but a lot of them must have shared a wonderful ad on Their Facebook profiles and that multiplies that is free advertising.

Let’s look at the objectives of digital marketing: Driving sales and leads: this is direct response marketing, where your campaigns Will get people to buy something from your website? In some cases they may not Want to buy something but probably convert to a lead where they will sign. Up or a coat or sign up for a subscription if you’re, a small brand That nobody knows about or if a huge plan but introducing a new Product a new addition to your product line and you want to increase brand Awareness digital marketing is the answer for businesses that are not Really selling a product and don’t need sales or leads or not, advertising a Product, but just want people to come to this site could be a new site, could be a Blog about cooking could be something about the environment that you want to.

Talk about basically you’re driving people to your site, and this can be done. To digital marketing user behavior is an important factor in advertising. There is A difference between how it is treated in traditional media and digital media Let’s look at a few factors that matter in digital marketing, page of results. There’s a funny quote: That I read the other day that the best place to bury somebody is on the second Page of results, because they’re never going to be found if you are not in the First page of a search engines results: nobody is ever going to click in and see Your ads, so it’s important to be in the midst of action, which is on the first Page first fold is that part of the website That you see without scrolling down again most people are not involved.

Enough to scroll down and therefore, if you want your message to be heard, it’s Important to be in the first fold, we need a right mix of text and images. Too much text will make it look like a newspaper too bookish too much images. Will look like clutter in fact, there’s a term called banner blindness where the Brain is attuned to tuning out stuff, which looks like too much of ads. So you Need to have the right mix of text and images, clarity of content, somebody who Comes to your website needs to understand what your website is.

All About he shouldn’t have to be clicking through five or six links to get a gist. Or what your site is about, it needs to be there upfront, clear and easy to Understand a call to action is a signal to the user about what he has to do. What Do you want people to do when they come to your site? Do you want them to buy Something do you want them to sign up somewhere? Do you want them to give them Your email id: what do you want them to do unless you tell them clearly they are Not going to be able to understand quick and easy navigation is very important.

Fact have you ever been to websites, but you try hitting the back button and you Come back out of the site, if you have that’s terrible, is it it? A user needs to Understand how he can move from one page on the site to another A prominent back button a home button. All this will help security security is a major concern. Because there’s lots of commercial transactions happening on the web, you Put in your credit card details, you don’t want to be fished, but you don’t Want to end up spending a lot of money unintentionally, the security is Important in US resources in creating a secure atmosphere for your users, Responsiveness in this world of social media, but people expect you to talk back To them brands have a very important responsibility of responding back to the User, if somebody posts on a brand’s page that I didn’t get this product or it was Bad, it becomes important for the brand to respond back and say we’re sorry.

We Will look into it if you don’t, that leaves a very bitter taste in the users. Mouth so read out for responsiveness. That brings us to the end of this model. Let’s take a look at what we learned, we learned that exponential growth and Digital highway or the digital world is a huge opportunity for marketers users. Can be reached in various blogs search display social media email, Marketing and more the benefits of digital marketing are Numerous of your important ones are relevance, measure ability and Scalability the main objectives, additional marketing and driving sales And leads clicks to your site or increasing brand awareness and finally We learned about how user behavior in the digital world is different from the Traditional world and what this sets expectations for, what factors are Important when you look at a digital marketing campaign, Thank you.


 

Categories
Online Marketing

How to Use YouTube for Successful Digital Marketing

What’s that, On average YouTube has over 1 billion mobile views a day and on top of that 300 hours worth of article Uploaded in a minute That is incredible, sounds Like a ton of competition, but you can break through, But let’s talk about why Youtube is so important, starting with why we should use YouTube.

Video content is effective, I mean I’m sure you’ve been on Facebook or Instagram or Twitter Whatever you use you’re scrolling along You’re on YouTube right now On YouTube and you’ve caught a article and you get lost in it right. You spend two three 15. 20 Hours, whatever you’re doing The rabbit hole And you’re reading that content, So you already know article is effective, So what’s also cool about YouTube, it helps you build a community And think about it when it Comes to marketing your brand! If you get a large group behind you, that’s sustainable for more success.

Growing, more word-of-mouth! Growing, your business And another thing to keep In mind about YouTube, they are really all about the Subscribe that is key to growing your community, so, while you’re at it go ahead and subscribe to our blog By publishing quality articles really interacting with your followers, it’s really going to foster that community that you were Talking about and make them eager to Wan na share your articles with people that they know And having a loyal audience provides unlimited opportunities to grow and market your products And Emma you talked about mobile in the very beginning.

With that incredible stat YouTube is mobile-friendly. So all those articles look great on mobile And, if you’re not producing Content for that platform, you’re alienating a large population, So I know you’re Asking yourself at home: how do you make money on YouTube? Have you ever heard of the Youtube Partner Program Back in January of 2018 They changed their policy and the policy was all about how you actually can Earn revenue on YouTube Yeah and it’s important to note that you actually have to apply to be a part of this Program and be accepted, So not only is there An application for this, but there’s also a minimum with who is eligible for this as well.

So let’s go through that, Starting with ensuring that you follow the program’s guidelines that you live in a certain country and your blog has over 4,000 public read hours in the last 12 months Also have more than 1,000 subscribers and make sure your account Is linked to Google AdSense, So let’s talk about AdSense and how you can actually Earn money with it So YouTube is a subsidiary of Google and AdSense is a product of Google? That’s how it allows you To make money on YouTube, So these are the ads That pop up on your article, It’s estimated that creators can make anywhere from $ 3 to $ 10 per 1,000 viewer engagements So with some simple math.

If you have 10,000 views on your articles, you can make at least $ 300, Okay, so Nealey. What About YouTube Premium, Because they’re not being shown ads, so if they’re not being shown ads, how is anyone making money Yeah that makes sense? So YouTube actually gives a percentage to those creators based on things like read: Time and viewer engagement, So I would add the Channel Membership feature – and this is a great way to Offer incentives and rewards for people who are tuning In to your blog or becoming a monthly Viewer or subscriber Yeah, it’s just like Patreon.

Basically, So you can also sell products. From your Merchandise Shelf, So if you live in one of The approved countries and have over 10,000 subscribers you can show up to 12 products from your Teespring merch page. Also, I’d recommend enabling The Super Chat function,’cause. What it allows users to do is have their actual Comments pinned to the top, which is pretty cool, Yeah, it’s just like Twitch.

You can also produce sponsored articles Now. What this is is Another brand or company paying you to promote Them on your own article, much like a micro-celebrity Yeah totally and be sure To follow the FTC guidelines and think about your Audience keep them in mind. You don’t wan na just go promotion, crazy,,’cause! Then, if you’re just constantly promoting your content, you’re going to maybe lose That engagement with them So keep them in mind.

They’re Following you for a reason, stick with that, what is it? That they would wan na see What a lot of other Youtubers are doing now on top of all this or, if they don’t even Meet those requirements to join the program, for example, is they’ll, sell their own stuff, They may link off to their own, say, Etsy store or WordPress site or whatever they’re selling Their eCommerce items on and then just promote those So Emma.

If you had your Own YouTube, blog and you were going to sell Something what would that be Jokes, You’re, not getting any money, ( laughs, )! Well, I’m thinking about when you sell on YouTube. I have, for example, a lot of cool vintage pieces, but do you do that on YouTube? Would I showcase the Vintage pieces that I have in a YouTube article and sell it Well for a lot of people, you’re directing them.

Off to another source, Now some people will do That for affiliate marketing – maybe they have affiliates with Amazon and they say “ Cool. Here’s All the equipment I used to create this article,” and link off. Oh, that makes sense. Okay, Or here’s some cool swag of my shirt with my face on it, whatever that looks like For sale, You can use those other revenue, Streams to get that money, So speaking of making money on YouTube, I know I like to think about.

How to make more money so we’re going to talk about Branding marketing and SEO to help you make more money on YouTube Yeah, so getting into Those programs are nice, but you really wan na create a sustainable income and Revenue streams right So let’s talk through a Couple ways to do that: Let’s do it So first off you wan na think about how can you build an engaged following build your audience right And a lot of times I think of first, what’s going to make them unsubscribe just to keep in mind, don’t do That, but also how frequent you should post, I give the same advice with social media.

If you’re only posting Once every three months I’m going to unfollow you There’s nothing there. You got ta, give me something of value. You got ta, keep me tuned in And so think about the frequency and what you’re putting out there when it comes to building your audience, You will also wan na optimize. Your article and your blog, So this is everything From the logo you use that header, you use that trailer, that 30 60 basically ad spot to promote you and your business.

When someone comes to your blog, the titles, you use It’s going to take a lot of research, but it’s definitely worth it because these first impressions last Yeah and it’s so meticulous right. I mean think about how Much time we’ve spent just on the thumbnails, with our articles Too long, Too long I’d also encourage you to think about how to market your brand and your article off of YouTube so cross-promote.

One thing we do is we Take the YouTube articles and we cross-promote them Over to Facebook or Instagram Yeah, we’ll maybe get A condensed version since Instagram takes a minute and says link in the bio Right change the link Links off back to YouTube where they can see the entire article and, if they’re, not a Subscriber they can subscribe, But we would recommend not to put all your eggs in one basket.

So don’t make YouTube your only thing. Remember: MySpace and Vine They’re gone. What happens if YouTube is gone? It’s not likely, but it’s really good to Diversify your attention on all these different Platforms just in case So while these tips Have definitely taught you how to be successful on YouTube. I got ta be honest with you. We have only scratched the surface so be sure to subscribe. To take a deeper dive on YouTube and other platforms, That’s a wrap Like this article.

Add your comments below This. Is The Journey We’ll see you next time,


 

Categories
Online Marketing

How to Use YouTube for Successful Digital Marketing

What’s that, On average YouTube has over 1 billion mobile views a day and on top of that 300 hours worth of article Uploaded in a minute That is incredible, sounds Like a ton of competition, but you can break through, But let’s talk about why Youtube is so important, starting with why we should use YouTube.

Video content is effective, I mean I’m sure you’ve been on Facebook or Instagram or Twitter Whatever you use you’re scrolling along You’re on YouTube right now On YouTube and you’ve caught a article and you get lost in it right. You spend two three 15. 20 Hours, whatever you’re doing The rabbit hole And you’re reading that content, So you already know article is effective, So what’s also cool about YouTube, it helps you build a community And think about it when it Comes to marketing your brand! If you get a large group behind you, that’s sustainable for more success.

Growing, more word-of-mouth! Growing, your business And another thing to keep In mind about YouTube, they are really all about the Subscribe that is key to growing your community, so, while you’re at it go ahead and subscribe to our blog By publishing quality articles really interacting with your followers, it’s really going to foster that community that you were Talking about and make them eager to Wan na share your articles with people that they know And having a loyal audience provides unlimited opportunities to grow and market your products And Emma you talked about mobile in the very beginning.

With that incredible stat YouTube is mobile-friendly. So all those articles look great on mobile And, if you’re not producing Content for that platform, you’re alienating a large population, So I know you’re Asking yourself at home: how do you make money on YouTube? Have you ever heard of the Youtube Partner Program Back in January of 2018 They changed their policy and the policy was all about how you actually can Earn revenue on YouTube Yeah and it’s important to note that you actually have to apply to be a part of this Program and be accepted, So not only is there An application for this, but there’s also a minimum with who is eligible for this as well.

So let’s go through that, Starting with ensuring that you follow the program’s guidelines that you live in a certain country and your blog has over 4,000 public read hours in the last 12 months Also have more than 1,000 subscribers and make sure your account Is linked to Google AdSense, So let’s talk about AdSense and how you can actually Earn money with it So YouTube is a subsidiary of Google and AdSense is a product of Google? That’s how it allows you To make money on YouTube, So these are the ads That pop up on your article, It’s estimated that creators can make anywhere from $ 3 to $ 10 per 1,000 viewer engagements So with some simple math.

If you have 10,000 views on your articles, you can make at least $ 300, Okay, so Nealey. What About YouTube Premium, Because they’re not being shown ads, so if they’re not being shown ads, how is anyone making money Yeah that makes sense? So YouTube actually gives a percentage to those creators based on things like read: Time and viewer engagement, So I would add the Channel Membership feature – and this is a great way to Offer incentives and rewards for people who are tuning In to your blog or becoming a monthly Viewer or subscriber Yeah, it’s just like Patreon.

Basically, So you can also sell products. From your Merchandise Shelf, So if you live in one of The approved countries and have over 10,000 subscribers you can show up to 12 products from your Teespring merch page. Also, I’d recommend enabling The Super Chat function,’cause. What it allows users to do is have their actual Comments pinned to the top, which is pretty cool, Yeah, it’s just like Twitch.

You can also produce sponsored articles Now. What this is is Another brand or company paying you to promote Them on your own article, much like a micro-celebrity Yeah totally and be sure To follow the FTC guidelines and think about your Audience keep them in mind. You don’t wan na just go promotion, crazy,,’cause! Then, if you’re just constantly promoting your content, you’re going to maybe lose That engagement with them So keep them in mind.

They’re Following you for a reason, stick with that, what is it? That they would wan na see What a lot of other Youtubers are doing now on top of all this or, if they don’t even Meet those requirements to join the program, for example, is they’ll, sell their own stuff, They may link off to their own, say, Etsy store or WordPress site or whatever they’re selling Their eCommerce items on and then just promote those So Emma.

If you had your Own YouTube, blog and you were going to sell Something what would that be Jokes, You’re, not getting any money, ( laughs, )! Well, I’m thinking about when you sell on YouTube. I have, for example, a lot of cool vintage pieces, but do you do that on YouTube? Would I showcase the Vintage pieces that I have in a YouTube article and sell it Well for a lot of people, you’re directing them.

Off to another source, Now some people will do That for affiliate marketing – maybe they have affiliates with Amazon and they say “ Cool. Here’s All the equipment I used to create this article,” and link off. Oh, that makes sense. Okay, Or here’s some cool swag of my shirt with my face on it, whatever that looks like For sale, You can use those other revenue, Streams to get that money, So speaking of making money on YouTube, I know I like to think about.

How to make more money so we’re going to talk about Branding marketing and SEO to help you make more money on YouTube Yeah, so getting into Those programs are nice, but you really wan na create a sustainable income and Revenue streams right So let’s talk through a Couple ways to do that: Let’s do it So first off you wan na think about how can you build an engaged following build your audience right And a lot of times I think of first, what’s going to make them unsubscribe just to keep in mind, don’t do That, but also how frequent you should post, I give the same advice with social media.

If you’re only posting Once every three months I’m going to unfollow you There’s nothing there. You got ta, give me something of value. You got ta, keep me tuned in And so think about the frequency and what you’re putting out there when it comes to building your audience, You will also wan na optimize. Your article and your blog, So this is everything From the logo you use that header, you use that trailer, that 30 60 basically ad spot to promote you and your business.

When someone comes to your blog, the titles, you use It’s going to take a lot of research, but it’s definitely worth it because these first impressions last Yeah and it’s so meticulous right. I mean think about how Much time we’ve spent just on the thumbnails, with our articles Too long, Too long I’d also encourage you to think about how to market your brand and your article off of YouTube so cross-promote.

One thing we do is we Take the YouTube articles and we cross-promote them Over to Facebook or Instagram Yeah, we’ll maybe get A condensed version since Instagram takes a minute and says link in the bio Right change the link Links off back to YouTube where they can see the entire article and, if they’re, not a Subscriber they can subscribe, But we would recommend not to put all your eggs in one basket.

So don’t make YouTube your only thing. Remember: MySpace and Vine They’re gone. What happens if YouTube is gone? It’s not likely, but it’s really good to Diversify your attention on all these different Platforms just in case So while these tips Have definitely taught you how to be successful on YouTube. I got ta be honest with you. We have only scratched the surface so be sure to subscribe. To take a deeper dive on YouTube and other platforms, That’s a wrap Like this article.

Add your comments below This. Is The Journey We’ll see you next time,


Click here to get 2000 4K stock videos today!

 

Categories
Online Marketing

What is digital marketing | digital marketing basics| digital marketing introduction| Tutorial

You googled something today or checked your facebook. Did you see something funny? Maybe that article, which went viral yesterday, or did you read the tweet by that famous Cricketer. If you did, then you are a part of the digital world, along with 3 Billion other people, which is 40 percent of the world’s population wow, that’s a Large number, and wherever there a huge number of people, there is huge marketing.

Opportunity, which is what digital marketing is all about at the end of This article, you will be able to understand what digital marketing is. It Scope, the blogs identify the need to go digital, why companies have to include Digital marketing, as part of their overall marketing strategy and, of course, The basic objectives are digital marketing. What it’s used for, as I mentioned before, there are three Billion people who are online today, which is close to 40 % of the world’s Population, who are these people, what are they doing? How are they doing? It we’ll take a look at that: 62 % of these people are browsing.

The Internet through their computers or desktops, 31 %, which is again a huge Number are doing school through mobile devices through their mobile phones. The Smartphone revolution has made this possible and 7 % do so through tablets. You will be surprised to know that off the total time spent on media on Electronic media, or otherwise 54 % of the time, is spent on online media to 4 % that people spend on online media 28 % the social marketing, which is in most cases, Facebook, 13 %, is micro, Blogging, which again is about Twitter and the rest of the activities, are a mix Of updating blogs, reading news, reading TV or online and other activities What is this translate when people are spending so much time on media? There is Huge opportunity for you to reach out to them during that time.

And this is a result. If you will see this graph, you will notice that budgets For paid search advertising and display advertising, both of which are Fundamentals of digital marketing have been increasing over the years this year. It is estimated that there will be a spend of 126 billion dollars. The Increase in digital spend is almost three times increase in the total ad Expenditure for marketing when we spoke about search advertising.

Where is this Money being spent, this again, is related to. Where is the time being spent this Graph shows you that the Google search engine has a largest chunk, followed by Baidu and Yahoo and Bing when people invest on search advertising. They put up ads on the search Network. I’Ll show you what I’m talking about. This is a Google search engine results page for a query office box for women. You will notice that, apart from the organic stuff that you see on the page, Actually, which is way down the page, the ads dominate the page These are sponsored results and you will see a slightly yellowish orange tag.

Indicating that they are ads what happens if I have found a website that I Want to go to and then I leave the search engine page. This is what happens. In this case, I was looking for sites about cakes and baking and I came to This website, but there’s an opportunity for me to see an ad here as well, so There you go how’s this for intention, a as you saw in a previous slide: 28 Percent of your time is spent on social media, which in most cases is Predominantly Facebook, but Facebook has space for ads too.

In this example, you Can see ads or furniture for child wear and for sunglasses email marketing is Another important branch have you ever: got emails about luhan’s or construction. Of you houses, or about eBay or Amazon in a new office, if you have you know what I’M talking about, why are three billion people online? What Is this thing about digital media that is attracting everyone? Let’S see that in Detail or a user, the digital media offers Multiple blogs and devices to do what they want to do.

They have a wide range Of sites the social media to connect with to maintain relationships, this Cross device integration, you can start on a desktop, go through a mobile and end On your tab, there’s also better decision-making. This Huge number of choices wan na buy a bag there. Ten sites that’ll offer you one With five sites, probably offering you better discounts than what you can get At the store – and of course they are easy to buy and Return you’re going to come home and deliver to you and if you want to return It in most cases they going to pick it up as well and, of course, with one it’s Another payment gateways buying online is easier than ever before for a Marketer, there are loads of reasons, relevance.

I will compare this aspect to Traditional advertising, if you are driving down a road and you see a Hoarding about, let’s say jewelry you may or may not be wanting to buy jewelry at That point, you may not have the money for it or may not be in a mode for it. But if you are looking online and say want to buy your rings online, I want to Buy jewelry online and you see ads that are relevant to you from a jewelry store.

That has an extremely high degree of relevance as compared to the hoarding That you see on the road personalization Cases, Google and Facebook and other sites that you use collect a lot of Information about you, which is legal, but they can use this information to create A better advertising experience for you, you can even see emails where your name Is highlighted, for example, I see emails that read hello Jasmine.

Would you like a Loan today or you could see ads that could be based on your previous browsing. History, if you have been shopping for diapers for your kid, you could see ads. That say, maybe you should buy a new diaper back again. Effectiveness is a big driver for Digital marketing, traditional media over time has become super expensive, placing An ad in the newspaper or buying a holding for a month is a large outlay of Money, whereas digital marketing can probably started off with one tenth of That investment, the digital media, is also an extremely measurable medium.

Going back to the example of the road and hoarding you may not have an exact Count of how many people actually saw the ad on the touring, you will not know How many people went into your store because of that wording, and you will Never know how many people bought that particular item because of what they saw. On that particular Road, unless of course that was the only marketing media that You were using at that point of time, but digital media.

You can track this to the Very last click. You will know how many people came to your site from where they Came what they saw on your site and what they bought? What was the value of that Purchase and will they come back again, you can track that as well. Digital campaigns are extremely scalable campaigns. If I create a campaign for the Us today I can easily replicate it for India tomorrow there is no permissions.

Involved, there’s no time involved. It’S all done within a few clicks. How engaged Can you be with the holding on the road? Can you talk to it and you change it? You Can’T but you can be super engaged with an interactive ad that you see on a Website we will see examples later where you can actually make the ad work for You you can make characters in the ads. Do different things by clicking a mouse.

Around that is engagement. What do I mean by a level playing field? If I were a Small little business, obviously I will not have the monies involved to compete. With a large player a national player, but you can do so in digital marketing, you can actually decide where your ads Will show to how many people they will show and if your ads are of high quality You might actually end up paying lesser, then the bigger players in your market And, of course, there is the ability to go viral How many of your friends ever passed down a paper cutting to you and said wow Look at this ad not likely, but a lot of them must have shared a wonderful ad on Their Facebook profiles and that multiplies that is free advertising.

Let’S look at the objectives of digital marketing: Driving sales and leads: this is direct response marketing, where your campaigns Will get people to buy something from your website? In some cases they may not Want to buy something but probably convert to a lead where they will sign. Up or a coat or sign up for a subscription if you’re, a small brand That nobody knows about or if a huge plan but introducing a new Product a new addition to your product line and you want to increase brand Awareness digital marketing is the answer for businesses that are not Really selling a product and don’t need sales or leads or not, advertising a Product, but just want people to come to this site could be a new site, could be a Blog about cooking could be something about the environment that you want to.

Talk about basically you’re driving people to your site, and this can be done. To digital marketing user behavior is an important factor in advertising. There is A difference between how it is treated in traditional media and digital media Let’S look at a few factors that matter in digital marketing, page of results. There’S a funny quote: That I read the other day that the best place to bury somebody is on the second Page of results, because they’re never going to be found if you are not in the First page of a search engines results: nobody is ever going to click in and see Your ads, so it’s important to be in the midst of action, which is on the first Page first fold is that part of the website That you see without scrolling down again most people are not involved.

Enough to scroll down and therefore, if you want your message to be heard, it’s Important to be in the first fold, we need a right mix of text and images. Too much text will make it look like a newspaper too bookish too much images. Will look like clutter in fact, there’s a term called banner blindness where the Brain is attuned to tuning out stuff, which looks like too much of ads. So you Need to have the right mix of text and images, clarity of content, somebody who Comes to your website needs to understand what your website is.

All About he shouldn’t have to be clicking through five or six links to get a gist. Or what your site is about, it needs to be there upfront, clear and easy to Understand a call to action is a signal to the user about what he has to do. What Do you want people to do when they come to your site? Do you want them to buy Something do you want them to sign up somewhere? Do you want them to give them Your email id: what do you want them to do unless you tell them clearly they are Not going to be able to understand quick and easy navigation is very important.

Fact have you ever been to websites, but you try hitting the back button and you Come back out of the site, if you have that’s terrible, is it it? A user needs to Understand how he can move from one page on the site to another A prominent back button a home button. All this will help security security is a major concern. Because there’s lots of commercial transactions happening on the web, you Put in your credit card details, you don’t want to be fished, but you don’t Want to end up spending a lot of money unintentionally, the security is Important in US resources in creating a secure atmosphere for your users, Responsiveness in this world of social media, but people expect you to talk back To them brands have a very important responsibility of responding back to the User, if somebody posts on a brand’s page that I didn’t get this product or it was Bad, it becomes important for the brand to respond back and say we’re sorry.

We Will look into it if you don’t, that leaves a very bitter taste in the users. Mouth so read out for responsiveness. That brings us to the end of this model. Let’S take a look at what we learned, we learned that exponential growth and Digital highway or the digital world is a huge opportunity for marketers users. Can be reached in various blogs search display social media email, Marketing and more the benefits of digital marketing are Numerous of your important ones are relevance, measure ability and Scalability the main objectives, additional marketing and driving sales And leads clicks to your site or increasing brand awareness and finally We learned about how user behavior in the digital world is different from the Traditional world and what this sets expectations for, what factors are Important when you look at a digital marketing campaign, Thank you.