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Online Marketing

4 Email Marketing Tips to Boost Your Open Rate | Email Marketing Tutorial

I denne article skal jeg tale om fire tip der hjælper, dig med at øge, det engagement, med dine e-mails, og hjælpe, dig med at se de åbne satser stige eksponentielt op til halvtredsindstyve procent, så hvis. I hænger fast efter denne article hopper vi, lige ind og forklar, hvordan vi, gør det [ Musik ] [ Musik ], velkommen, tilbage, fyre, dette, er, bedre, Kel, passiv, automatisering, på, denne kanal vi tale om alle, ting tilknyttet markedsføring, af, passiv, indkomst, e-mail-marketing, hvordan man, bruger automatiserede, Systemer til hjælp øg, din, effektivitet, og få, mere tid til at gøre for at elske så hvad vi går at gøre, virkelig hurtigt, jeg, skal tale om fire tip men, før vi, gør det hvis du gør mig en fordel ved at abonnere, på dette, kanal, og, NFL, Anmeldelse kunne se hver gang jeg sender en article og så kan du se, det og kommentere og interagerer og jeg elsker at svare, på hver, kommentar, jeg, vil, sætte, pris, på, dig fyre, følger, med, også hvis du ville, slå den lignende knap hvis du finder, denne værdifuld Det lader YouTube og mig selv ved at det er denne type indhold du vil.

Se men lad os hoppe lige. I den første ting jeg gør med, din e-mail-liste igen for dem der måske ikke være bekendt hvis du ikke har en liste så har du ikke en virksomhed og så, som så snart du kan, vil du starte indsamling af e-mails, kan du gøre, det, ved, hjælp, af, Forskellige softwares som klik tragt klik tragt, kan du tilbyde folk et gratis gratis produkt eller gratis e-bog eller en gratis article til gengæld for deres e-mail jeg, vil, give noget af værdi for dem.

I bytte for deres e-mail, som du har, deres e-mail du kan, fortsæt med. At markedsføre, dem, fortæl, dem, mere om, dig uddanne dem, give dem nogle flere oplysninger så du vil altid pleje og øge, din, liste så en ting er virkelig vigtigt samt at øge; din, e-mail, åbne, satser, når du sender, en e-mail er en slags kuration af den liste Så en ting jeg gør skal jeg vise dig lige her dette er mail, eller lys jeg bruger fire eller, fem forskellige e-mail-automatiseringssystemer mailer det er en af ​​dem de har denne ene funktion hvis jeg klikker på abonnenter og derefter, rydde op.

I en handling det viser, dig dem der har været på din liste. I mere end seks måneder, og, åbnede, ingen e-mails, som du sagde, okay, nu grunden til at jeg, vil, rydde op. I Mayan er aktiv og jeg vil faktisk, slette dem fra, min liste, er, jo større din Chris din liste vokser når du sender, ud, e-mails, hvis du sender, tusind e-mails, og hundrede, mennesker, åbner, dem, det, er kun, 10 % og derfor er chancerne for din e-mail gemmer, Sig som spam stiger, som din, åbne sats falder så du altid, vil sørge for at du rydder, op dem der faktisk ikke åbner, din e-mails, og så, vil jeg, bare slå, afmeld, lige nu er du sikker på at du vil være nødt til at afmelde, ni, og, Aktiv så jeg er afmeldt Jeg er så nu de er, væk fra, min liste det vil tage et minut og siden skal opdateres men, det, er, virkelig, vigtigt, jeg har over 13.

000 mennesker på min e-mail-liste jeg har haft gange gange over 25 men, jeg holder, slette, og Rydde op, I listen bare for at sikre mig at mine, åbne satser vil, være god nu den næste ting jeg gør hvad jeg vil gøre på min webserverwebside det kaldes call to share og jeg har artikler der er, mere specifikke for en religiøs genre, hvad jeg vil Gøre er jeg vil se hvilke artikler jeg poster som, er klarer sig organisk, og, sådan, som jeg, vil, indsende, det, på, Facebook, ret og, så, kan jeg se forlovelsen her, I højre side, og hvis, jeg ser en artikel der har større engagement, hvad, jeg, vil Sørg for At gøre er at jeg, har det, artikel, være, overskriften, på, min e-mail, nyhedsbrevskampagne, så, som et eksempel, her er nogle af mine, kampagner, så, det, står, nyhedspræsident, Nelson siger, mere templer kommer snart, og, kirke, medlemskab, bliver viralt.

I Brazil, okay så grunden til at jeg valgte den titel er fordi jeg så organisk på ansigtet og gennem masser af kommentarer og delinger at det, gik meget, godt, og, så den første, ting jeg gjorde var, at jeg sørgede for at det, var titlen, på mit nyhedsbrev. Bare vel vidende om at det allerede havde været, venligt af ligesom, godt vidner. I det væsentlige at jeg kører allerede så det er en ting virkelig vigtigt at du ved at der er, andre Jeg ruller igennem, her undskyld det er, slags langsom, som denne der faktisk er denne talte, om nogen der døde og du ved der havde fem gange engagement, Som nogle af disse, andre og så bare overvåg, din, sociale engagement, som du ser at tingene, er, resonerer, med, mennesker online som via Facebook eller via en Twitter post eller, Instagram Jeg er også en anden ting jeg, gør, så, godt, som, jeg, overvåger, andre websteder, Facebook-sidesider og.

Se slags hvad ting deles, godt, på, deres side, og jeg ved at det, kommer til at interessere, sig mine, læsere, så, godt, fordi, jeg, har, det samme hvis du har, det samme kender du mål markedsfør en ting der er virkelig vigtig til dig er at sørge for At alt er optimeret til mobilbetydning du vil have afprøve hvordan tingene er smeltet der du har en begrænset plads ret med, dit emne, lad, mig endda lade pop ind, her virkelig hurtig se Creegan så hvad jeg er taler om du har, dit emne lige, her men derefter Du har dette dette er, I dag kan jeg vise, dig hvad jeg mener dette bliver, din, emne og dette, lille, stykke lige, her vil være denne forhåndsvisningstekst og så, laver jeg Sørg for at emnet og forhåndsvisningen, tekst, er, slags, engagerende, især, på mobil der er, mange af Mine åbninger er mobil så, lad os gå tilbage, her virkelig hurtig Jeg vil gerne vise noget men, hvad, jeg, gør, denne, sidste, e-mail, angav, hvad, jeg, gjorde, godt, måske, denne, slags, nummer, tingene, det, talte, om det, er, det, jeg, får, heldige der holder, dette, rent okay for Det andet vil du se, hvilke artikler har det, godt organisk hvis du har, en blog eller hvis du bare har indlæg se hvilke der gør organisk kan jeg godt lide at have det godt organisk og, send dem ud som din, slags hoved stykke indhold tre du vil.

Fremstille sikker på at du har de artikler der klarer sig godt det er overskriften så at forskning, er virkelig, vigtig, fordi du ved, hvad der allerede er at tiltrække folk og, så, bruger du det, som en overskrift fremad det får, deres, opmærksomhed og den anden ting du Gør er du kan, køre split-tests, med, forskellige, artikel har linjer du kan, på Merrick mail, eller, lys, tror jeg. I de fleste e-mails, nyhedsbreve du kan, have en funktion til lav en delt test og se hvilken er engagerer sig bedre og du kan, vælge pandebånd der klarer sig det fjerde ting jeg gør er at jeg, fjerner min nyhedsbrev, op til, fire gange, og du kan, sandsynligvis Endda gøre det mere rigtigt som en eksempel sendte jeg denne e-mail, seks, dage, siden kender du flere, templer der kommer ind kort tid og, derefter, sendte jeg den ud der står seks dage siden, her men, det var, faktisk, seneste den følgende, dag og du kan se.

At der er 23 procent der åbnede den så den oprindeligt blev sendt til tretten tusinde fem hundrede mennesker tredive procent åbner den næste, dag den blev sendt til de ti tusinde mennesker der havde ikke åbnet den og 23 hundrede flere mennesker åbner det, så, tyve, tre, procent, Af disse mennesker åbnede det og jeg stoppede ikke der hvad jeg faktisk gjorde er to dage senere fra, originalen, send Jeg sendte en helt ny kampagne men, hvad jeg, gjorde er at jeg, lige har, ændret, emnet, header, og, så, sendte jeg den ud, igen og, derefter, åbner, Yderligere otte, procent det I en for nylig begyndte og og yderligere 10 mennesker 10 procent åbner det, okay, så hvis du ser, på statistikken, her jeg dybest set trukket denne statistik over åbner så de første sender, 4.

000 mennesker anden en 2331, 682 fjerde, 824 så a I Alt syv tusinde ni, hundrede folk åbner, e-mailen, og min listestørrelse, er tretten tusind fire hundrede, tre så; 58 % af befolkningen åbner det, okay, nu en tingfolk er bekymrede over er som en de er, slags bange for at e-maile; listen, nogle, gange, tænker, folk vil, godt folk Afmelder sig og det er ligesom hvem der bryder sig, okay, fordi hvad, er, poenget med at have en e-mail-liste af mennesker hvis du ikke, e-mailer dem, okay, den anden ting der er fri at gøre er send en e-mail, flere, gange fordi han vil tro at jeg inden.

For kort tid er lige efter, Melissa, føler, jeg mig for spammy Jeg skal vise, dig statistikkerne, så, dette er den fjerde e-mail der findes, fjerde 824 det er, okay, så dette, er, fjerde e-mail, som, jeg, har, sendt, det, til, nogen der aldrig åbnede den første, eller anden; Eller tredje på fjerde e-mail, Jeg havde, I alt tre afmelder og, spam-klager, okay, så det, er, punkt, nul, fire procent, af folk, så, 7756, e-mails, kun, fem, folk, var, som, yeah, det er for mange e-mails, du sender, mig, okay, så langt du ved.

At fakta. I denne sag viser mig at folk endelig, modtager, mere e-mails de læser det bare ikke hvis det er, generer dem, okay, så fyre jeg håber det disse, fire tip var nyttige forlad en kommentar nedenfor måske fortælle mig et tip om at I bruger til at øge, din Åbne satser på dine e-mails, ville jeg, være, virkelig interesseret. I at vide men, det tror jeg disse fire er, meget nyttige igen det er resume en jeg rydde op på min liste sørg for at min bedre statistik fremover det vil hjælpe med at lette, dig ved, IP-lethed, og, alle, tekniske, ting, fra, baggrund, som, Google, og alle Disse du kender forbehold for det de vil, se derefter folk håber at åbne, dem og der er værdi se hvilket af dit indhold, klarer, sig, organisk, og, derefter, bruge, denne undersøgelse.

I dine overskrifter og sørg for at fokusere på dem der allerede har gjort det godt og derefter den fjerde, ting vi, gør er selvfølgelig igen nylig videresende og sende igen du kan, beholde nulstilling, ville jeg sige indtil du er, træt af igen ret du manipulere, overskrift ændre Et par ting men, folk ved, du lytter, til, din, din statistik hvis du ser at folk er, dig kender 10 % af en til at tilskrive godt derefter du ved at du laver for meget men, baseret på, min statistik kunne jeg have gjort en anden nulstille og.

At jeg ikke tror ​​folk ville have tænkt på at dette er vores Kelly, pass of automation, comm hvis du gør, mig dette er fordelene ved at abonnere og lide denne, article der ville, betyde meget til, mig, og, vi, fanger, jer, på, næste, article tak,


 

Categories
Online Marketing

Avoid These Behaviors Email Marketing

Today we’re going to talk about avoiding certain behaviors when you’re doing your email, marketing, now email marketing very quickly. I’ll explain that, because that’s not what this article is about, but email marketing is when you start to market people through email, and you know yourself that you might see an ad and it might say: oh just click here and we’ll give you the free checklist on How you can lose 10 pounds in 30 days and you’re like yes, I want that.

Well, when you click it, it’s going to say, wait a minute. Give me your email address. Okay, you give your email address, you get your free thing and then you’re on an email marketing list and that’s what that’s all about. So, if you have decided to do online marketing, affiliate marketing anything online, there’s all kinds of different businesses you can get into you. Definitely want to use email marketing as part of your strategy for selling to your audience, but there are some behaviors you want to avoid when you’re sending out emails and we’re going to go over six of them.

Okay, the first behavior that you want to avoid when you’re sending an email – and you can look at this yourself when you get emails – start paying attention instead of seeing them as annoying. And I don’t want all these emails and I’m going to unsubscribe, get the emails and start following people that you like with their subject lines. Look like you like how they communicate and model those behaviors.

One of the behaviors you don’t want is needy. You do not want to act like you have to have the sale that you’re needy and you want it, but some people they don’t really act like they’re needy, but they try to act like they’re, not needy. Does that make sense and they come across as pretty desperate needy, so nobody tries to be needy, nobody tries to be desperate, but sometimes by trying not to be.

You come across that way, just be natural just offer whatever it is, that you have the answer to a solution to a problem that they have. You want to give them the solution to that problem, and you don’t have to be needy if they take it great. If they don’t want it, that’s okay, because you’re in the business of helping people solve problems. Think of that so don’t come across as needy. Don’t make exaggerated claims in your emails like your, you will earn a thousand dollars a week.

You can earn a thousand dollars a week, but I doubt if anybody will earn a thousand dollars a week, just learning how to do affiliate marketing in their first week. There’s a lot of behind the scenes work that has to be done. A lot of learning of skills that have to be done first, so that’s kind of exaggerated. In my opinion, alright, the next one is coming across as being sleazy um. I should have put a picture of a used car salesman.

I think sometimes they come across as being too pushy telling you how wonderful you look in that card, it’s the most perfect car in the world and you fall for it and then you get it home and it’s a piece of crap so don’t be pushy just Because you believe in that product or you believe in something or it’s worked for you, it’s not going to be the best answer for everybody, and I say that, especially in the healthcare industry.

Why are there so many different programs? Why are some people successful and some are because different people are successful with different plans, and it doesn’t mean yours is any better any worse. You don’t have to be pushy. Maybe it was the best thing for you, but it’s not the best thing for everyone. So just share it naturally of all the nice neat things. It’s done all the testimonials and then let that person decide the next one.

You don’t want to be manipulative, and this is very important. You keep hearing how it’s good to have a sense of urgency in your subject line, and that is true, but you don’t want to be sudden and unnecessary urgency. You don’t want to be fake about it say you know you only have 24 hours when in reality they have more than that. I know I sent out an email a month ago that they did have just 24 hours to respond whatever it was that I was offering was going away.

So it was a true urgent subject line and I did have a lot of people click it, but when they opened it they saw the truth that it really was going to be gone so make sure you’re not manipulating. When you have your headline like that, make it be honest, you don’t want to come across as cheap either you you want to make sure that whatever product that you’re offering in your email or whatever you’re offering in your email is not you don’t prequalify it, as Is just being cheap if that makes sense, when you start saying you know, yours is the cheapest, then it makes people think well, it must be the cheapest.

If that makes sense you you don’t want to over price things, but you want to be careful about coming across as cheap as well, so be careful there. All right, we’ve got two more one is far-fetched. It’s like too good to be true. If you can read those two little birds, stop your article now and the one says: what is the opposite of far-fetched and the bird on the right will give you a lots of different ones.

I’r going to bend over and read it, but she says believable plausible, realistic, likely possible, credible probable, imaginable natural and reasonable. That is the opposite of farfetch’d. Farfetch’d means it’s too good to be true. Like there’s there ain’t, no free lunch, there’s no magic pills. You know make sure what you’re offering is realistic and here’s the last one. You don’t want to be shady.

You don’t want to come across as unethical or legally questionable. Okay, so make sure that you follow those six behaviors. You avoid all six of them and you shouldn’t have any problems before you go make sure you subscribe to. My blog. Give me a thumbs up if this was helpful to you, and I do have a couple of autoresponders that you can use. If you would like. There’s active campaign action etics either.

One of them are great for starting your email marketing. They both have great training and, as a little bonus, I put my affiliate marketing mastery challenge training and you can see the cost there. You can hit that link as well thumbs up


 

Categories
Online Marketing

3 Tools You Need For Email Marketing

Alright. Today we’re going to learn three tools that you need for email marketing. We’ve talked a lot about how emails marketing is crucial to your online business and your affiliate marketing business. You have to have an email list and what are the tools that you need to use to put that system into place and that’s what we’re going to go over today.

The first tool that you need is an autoresponder. Now I have two here that I like to use: one is called active campaign. Active campaign is really nice because it automates your campaign or your sequence, and it thinks for you. If that makes sense it’s. It has really good deliverability rates and very easy to use, and it automates, and this is what I mean by automate. So if you set up your sequence, you will set up each step like I want to send out this email.

There are certain times of the day that I wanted to go out. What happens is you’re going to have some people that will buy what you have offered them and that will swing them over here and take them out of the sequence and maybe put them in a different sequence, because now they’ve become buyers, and then you have over Here, where the system will even redeliver it may be at a different time until that person opens it.

So it’s automated, you don’t have to think you don’t have to go in. You don’t have to separate anything. So I want you to connect active campaign with the word automation, because it’s very very good at doing them now. Another one that I like to use is called action. Etics action, Attucks is actually part of the click funnels software click funnels has a software where you can create funnels home pages sales pages, landing pages, all kinds of things.

Well, within that software program they have an autoresponder called action etics. The reason I like that one is it’s a one-stop shop. Everything you need is right there in the same software. So it’s really up to you what you’re looking for, if you’re looking for both. Maybe you have two different types of lists, and maybe you want some of that automated some of it to be in a one-stop shop or if you prefer one over the other, it’s up to you, but I both links below you can look at both of them.

They both have trial periods and you can check them out and see what’s best for you, you definitely need to have an autoresponder. I do not recommend going with a free one, because they’re not going to give you many options. You’re going to build this, your email marketing system into that free account and then you’re going to find that it’s not doing what you need and then you have to take the time to move it.

So I say start with a good one in the beginning. Learn it use it, and that saves you a lot of time in the end, if you’re serious about your business, if you’re just playing around, maybe go to the free one, alright, and then this is called Glock apps, calm and what it does is you can put Your email in there and Glocks apps Glock apps calm, will test it. It will test it for deliverability if, for instance, it will say yeah if you send it out the way it is ninety seven percent of those will go in an inbox there’s some that will go to a tab, and then you want to see if it’s going To go to spam, so if you’re new, you may find that you may be using words that are spammy and that Glock apps will tell you that, like your, these are things.

This is going to be a spammy email. You might not want to use it and you can go in and tweak it and edit it. It’s also going to do a content analysis for you and tell you things like. If you do have a lot of words in there that you need to change it. Might tell you that hey yes, this looks like it’s your spammer and you don’t want to look like that or maybe you are a spammer and you don’t want to look like one, and it also will test your subject line in there.

So it’s pretty much a tester app and it’s free so definitely check that out. One more thing that I have I’m going to pull that one up live: let’s go ahead and pull it up, this one’s pretty cool, it’s called subject line comm and you can test one subject line of your email per day. Now, if you want to test more a lot of people like to batch their emails, they like to do a few at once, go to an incognito window and test it in there or use it again in there, and it won’t pick up on your computer.

So, let’s test the one that we’re using here, so I haven’t even tested it three tools: you need for email marketers. Now, if this comes up that it’s not a good one, I’m going to change it. Actually, this would be the subject line of an email, but you could still put that in there. This is a article. If I want to share this article with my as a broadcast in my email marketing, I could do that and use the same headline.

Let’s see what it works, I don’t know what ok there we go, we’re going to evaluate and see what happens. It’s a negative 9. So, even though it might be good for YouTube, it may not be the best thing. It says: there’s no capitalization detected. Ok, that can be fixed, it has more than 8. Characters does not contain a sense of urgency. You use the word. You were your that’s good and it contains a number, that’s good, so it contains an on round number like 3, 11 or 24, and that’s 8 points.

So it’s kind of cool. It’s telling me what I did well and what I didn’t do well and let’s go down a little bit more good job. Your subject line is close to meeting all industry standards, so I can go back in. I can tweak that if I’m using it in my email subject line make sure I use my capitalization see I just typed it in real, quick and make sure that I put some kind of a sense of urgency in there to make it better.

So any subject line you can go in there and test them for free. So what did we just go over? We went over one. You need an at an autoresponder to use Glock, apps, calm and three subject line calm. Those are three tools that will definitely help you get started and before you go, make sure that links for the autoresponders are below, and I’ve also put the free sites for Glock, apps and subject line as well right.

There go ahead and take a snapshot, so you can write those down and subscribe to. My blog give me a thumbs up. If this was helpful and I’ll see you on the next article.


 

Categories
Online Marketing

Email Marketing Automation for Beginners – In-Depth Tutorial

After reading this article and the number one tool that you can use when you’re doing email marketing Stick around you don’t wan na Miss what’s coming next ( light music, ) ( dog barking, ) Yo check it out before we get started.

My name is Zachary Babcock With underdogempowerment.Com And look dude, if you’re just Getting into email, marketing or if you’re, just starting out you wan na, avoid a lot Of mistakes that I made and a lot of countless other entrepreneurs have made in the process, So I’ve compiled 24 costly Email, marketing mistakes into a complete, comprehensive guide that you can get to get More clicks subscribers and open rates in your Email subscriber list – and it comes with a completely free access to my email marketing course, which I will literally Take you step by step on all the beginner phases of Everything you need to know about email, marketing, so You can get up and running and get your first hundred Subscribers right out the gate Check that out I’ll link.

It up in the comments or in the description below All right. The first thing: That you’re going to need to know about email marketing is That you’re going to need a good email service provider. Now what that is, it allows You to do a ton of things really and if you don’t have one, if you’re doing email Marketing you’re legit crazy, But it allows you to do a Lot of things on automation like send out bulk emails like broadcast to all of your list.

It allows you to send Out a series of emails, which is what we call an autoresponder, that you emails, that you Pre-Write in a series – and it goes out automatically to people as they subscribe to your list – It allows you to segment Your list by tagging, people and a whole bunch of other cool things that you’ll learn about, especially if you get my 24 costly email, marketing mistakes guide and access to the free course.

But for the purposes of this Article, let’s stay focused, You need an email service provider, The one that I recommend is ConvertKit. You can check’em out In the description below or the link in the description below The reason why I chose ConvertKit,’cause I’ve tried other email Service providers in the past, like Click Funnels, for example, that were very limited. And very frustrating, and it didn’t allow me to do all the things that I need to do in order to serve the people.

That are joining my list So check out ConvertKit. All my future articles will be based around if you have ConvertKit. Although a lot of this stuff will work with other ( voice, muffled ) Service providers as well, so if you already have one cool And you’ll, also get access. To more of my advanced articles, where we’re going to talk specifically About using ConvertKit Once again, that’s up in the the link is up in the description below.

So let me tell you a story, though, of how I under-utilize Using automation in my when I first started off, With email marketing, I, like many others, just was Concerned on growing my list – And I didn’t really focus On the nurturing aspect, And that’s exactly what an Autoresponder allows you to do When people are joining your list, especially if you got from on YouTube and they’re coming into contact.

With you for the first time or you’re, running Advertisements through them, They don’t really know you that well yet, And so an autoresponder series is a series that you could Walk people from their journey from when they first come. Into contact with you to getting them excited to Take the next step with you, whether that’s buying an Affiliate product from you buying one of your own products or just setting them up for Something in the future, but helping them get some Quick wins in the process.

I was under-utilizing This’Cause, I was just focused on growing it and I would just blow through and maybe like write one followup In an autoresponder Series you should have for real legit. You Should shoot to aim from 10 to 20 email, followups That you’re literally walking people through a process You’re getting them to get to know you You’re entertaining them at the same time and you’re educatin’ them in a really really rock solid way.

Write this down a really rock solid way to build that relationship. To nurture them to get people to become A raving fan of yours, or at least to keep them comin’ back to opening up your emails, is to actually help them get a specific Result that they want a desired result that they want Help them get a quick win. If you do that, people Are going to love you for it All right now that you know that you’re going to help your subscribers get quick wins in the Emails that you send them that you follow up with some other ways that you can get them engaged and excited and actually opening your emails is to actually provide an open loop or create some type of curiosity or a desire to scratch.

The Itch in your subject line The subject line is that Little thing that you can read whenever you get an email, And you read the headline: it’s called a subject line, It’s usually really short and it’s what you wan na use that for you wan na use that small Piece of real estate is to not give a summary of Exactly what your email’s about, but to kinda, be click baity in a sense, There’s nothing wrong with click bait.

As long as you deliver on the bait, So get people excited About where they read it, and it’s like oh, I have to Open this email right now And if you do that, if you get really good at creating a desire to scratch, The itch with your people and the itch is obviously To open up your emails and read what you’re talking about, then they will actually open it. So you’re opening loops. That’s how our human brain works.

If you open a loop, we have a strong desire to close that loop. That’s why a lot of soap operas shows they always leave on a cliffhanger and they keep people waitin’ around’til, the commercial’s Over to keep comin’ back Or at the end of it, they always Leave it at the cliffhanger, That’s exactly what you’re Tryin’ to go for here in your subject line All right: cool man, you’re helpin’ people, gettin’ quick, wins as soon As they join your list and your email, followups and you’re, also creating Engaging subject lines that gets people to actually open up the email in the first place.

So, let’s head to the computer, I’m going to show you what This looks like in person, and I’m also going to give You another strategy: that’s pretty legit! It’s going to help. You put some Moola in your bank account when you use it right All right here we are in ConvertKit. Now what I love most about ConvertKit is it’s really simple to use. The interface is really simplistic. You don’t have to be a tech.

Guru to understand this like infusion software example, If you’re a guy like me, that’s not really technically advanced, you can hop right in and do your thing Now, let’s dive into a sequence, This is a sequence I already built out. You literally write this One time each email Now anytime anybody opts into the list. They get all these emails in sequence And, if you wan na, add new Emails, just click add email.

If you wan na drag it around Boom, you could drag it around Super simple to use Now. First thing’s First, one of your emails that we talked about subject line so you got ta draw’em in You, got ta create that desire. For them to scratch the itch Right here: three rules: For email marketing, you should never break If you are into email. Marketing and you read that more than likely you’re going to read that and you’re going to wan na click, the email and actually see what’s inside Because it’s open in a loop on something, that’s interesting to you and you wan na know what the answer is Now the key here, man, five strategies to build your email list for quality subscribers you’re, definitely going to Click on that email, if you’re into email marketing.

The key here, though, is Where most people get wrong is that they don’t deliver on the hook on the actual subject line, And then they tell some story hit on the pain pressure points and then they link to a Product to get the solution, They don’t actually help you in the email And that’s where most people Are droppin’ the ball If you wan na win and stand out, In front of everybody else actually help your people Inside your emails, Help’em walk’em through step by step on how to achieve a process how to achieve the goals? That they already have You got people that Value their money more, which are the do-it-selfers, And if you do that, they’ll Just do it themselves cool And then you also have people That value their time more, You show’em it and they’re still going to wan na hire yo to do it And guess what even the do-it-selfers, if you help them get results.

They’re going to sing your praises to everybody else, which brings you more people in the long run So play the long game, Actually deliver on your subject lines and help people get Quick wins in your emails and you’ll build a highly engaged audience with email marketing. Finally, part of that Step-By-Step process, it could be, one of the steps might be like in this. One, for example, might be an affiliate Product that you use Like I use ConvertKit and I’r recommending ConvertKit just like I am on this Article to my audience, after I’m helping them Inside of this course get a specific result: They don’t have to get ConvertKit, It’s just the one I recommend Boom.

They click on that. I earn a commission at no Additional cost to them, Maybe you help them through A step-by-step process, and now they have a new Goal and that new goal has a problem that they Need to get through and you had the solution for that and you can link up directly To your sales page there And that’s ways that you Can monetize as well There’s literally a ton of ways Make sure you get the lead, magnet the 24 costly email marketing mistakes to get this whole entire course.

So we can go through this Step by step by step, Yo, real quick, if this Article helped you at all give it a thumbs up if you thought it was crappy. Give it a thumbs down make sure you hit subscribe to the blog, so you continue to get The number one resource that’s going to help you level up in your passive income business And if you want a more advanced guide on how to generate more leads. And sales online very quickly, you definitely got ta check.

Out this article right there I give a complete tutorial. That’s going to show you three phases of what you need to do to make exactly that happen. Go check it out right now and I’m going to see you on the next article Peace


 

Categories
Online Marketing

Email Marketing System (Automate)

It doesn’t matter what business you’re in, but it’s the most important system that you can put into place for your business. I remember when I first started and I heard about email marketing I kept thinking. I don’t want to write letters to people and I don’t want to take time to do that and I don’t want to blog and all this stuff and in as I went on my journey in in creating my company and building it.

I realized that that is the most important aspect. Actually, that’s where all the sales take place, because in that email sequence that you have sent out to your customers, you have built a relationship and they have grown to like you know you and trust you, and that is why it’s more effective. Did you know that 34 percent of people worldwide have used email and that’s like 2.5 billion people? Think about it? Do you know anybody that doesn’t have an email account? There aren’t very many people, while the the rate of using email is going up in the business industry as its declining for personal use.

People are still using it for business, so people are still looking for those sales that they get from different stores or for content and information on different companies that they’ve subscribed to. So they expect to see those types of emails in their inbox and they’re looking for them. They have the option to unsubscribe. So if you’re providing something that they’re not interested in, then they can unsubscribe.

So that’s what makes it pretty cool you don’t have to harass or spam people, and I’m going to give you seven reasons why you need to get an email account setup. First of all, you own it, you own, the customers that are on your email list. Now what I mean by this, let’s use an example of Facebook groups versus an email marketing system – that’s put into place in your email or Facebook group. You could have 10,000 20,000 30,000 followers, which is phenomenal, and maybe your have built your business to the point where you can just offer something and talk about it, maybe you’re doing affiliate marketing and right away.

You make $ 25,000 in sales. I’ve seen people do that and that that’s why Facebook groups are so awesome, but Facebook can also come along and take that group away from you. They can shut you down for any reason they want. You can try to fight it, but you have no power. You have no control and getting that back. You have no list of names when you do an email list, you have collected emails from all of your potential customers and, you might say yeah there with an autoresponder like activecampaign or Aweber, or something like that.

How am I supposed to own it? Well, you can export that list of names and then have a backup system where you put them on a Google Drive or something like that. So if that company, that software company, the autoresponder shuts down, you still have those names and you can go off and start using a different autoresponder and import those same names right into the list. I also recommend, if you understand what email marketing is to keep a list of your sequence, the emails that you’ve created, don’t only put them in the autoresponder, but keep a keep a copy of everything.

Just in case something happens and you’ve got it all that work. You don’t want to lose it all right, so you own that list. You can take it with you now you might be in multi-level marketing and you have a business built up with your company. That company can shut down for various reasons, maybe things that are beyond their control. You who have built an email Act was at lists on the side. Can once that company shuts down, you can go back to your customers and share your story and tell them that this multi-level marketing company has shut down.

You know, but we have other options and I’ve done some research, and this is something I found instead, maybe you’re in the health care industry and you everybody loves the shakes that that company provided – and you found another company that is equal or better and hey guys, Follow me here and they will, because they they’ve learned to know you like you and trust you, so you can bring that those people with you wherever you go or maybe you just decide to get into a different business.

It’s amazing how that list is yours and will stay with you now number two, it’s more effective than social media for customer acquisition, people who use emails and build that relationship with people through that email sequence are more likely to build that person into a customer than If they only use a Facebook group – and I’m not saying Facebook groups are bad at all, I know people are very very successful.

They’ve got lucrative businesses there, but think about this. Facebook again has control with all the posts that you make not every single one of your twenty thousand followers are going to see what you’re posting, when you send an email out to twenty thousand people, that the percentage of people are actually going to read it or Higher because you have a little bit more control, you’re, sending it directly to their email account and hopefully most of them go into the inbox, and there are different strategies you can use, which is another training on trying to make sure that they go into the inbox.

Where they’re supposed to go all right number three is economic and cost effective. It is very cost effective to use email. Think of the other strategies you can use to acquire customers. You can use snail mail, you can send out bulk mail in you know you at the United States Post Office the old-fashioned way you can run ads and magazines. You can run ads on Facebook. You can put something in a newspaper.

You could have telemarketing. All of those other ways are going to cost you more money than if you just hit a button and send it to your entire list. It’s so much more cost effective. So much more, it’s easier and it’s actually automated and once you put somebody into a sequence, they just keep getting the emails that you have built. That system that you have put into place. They just keep getting them and you sit back and let the system do the work.

So it’s actually a lot easier as well number, four, its personable personable, personal and customizable, and what I mean by personal. You have the ability to actually put a person’s name on that letter. I know that in the email world email marketing world, we call a newsletter, but you don’t really want it to be like a newsletter, the old way that you would think of it like a little newspaper ad.

You want it to be more of a letter to that person, and so you can be more personal in that letter. You can tell stories about yourself and why. You know how you came to the conclusion that what you’re offering them works and why it’s better than such-and-such you may offer to embed articles that you have made so that they can get more information. You can also tag them according to their interest or according to a purchases they’ve made.

So here I have a sequence that I’ve started. Everybody goes in it once adorned throughout this same sequence, but then I can tag them. Let’s say somebody purchases a course that I made well, I’m not going to keep telling them about my course. So they’re going to go off onto another sequence and I’ll start talking about something else. Okay, they’ve got the course that I’ve offered now they can start building their business and looking at such-and-such.

Instead, maybe I have I know about different interests that my different customers in my list have. Some of them want to are interested in affiliate marketing. Some of them are only listed interested in email marketing. Well, I’m not going to talk about affiliate marketing with people that aren’t interested in it. If that makes sense, even though the affiliate marketers need the email marketing, it doesn’t work the same the other way.

So I can really customize my list and my message to my clients and you just get better at it. You start out with just general lists, but then the more you grow your list and the more you take the time to get to know them. The more you can be customized that list to their interest and to what they’ve purchased number five its action-oriented you can trigger your list, like. I just said that if somebody purchases something you can trigger that person to go off onto another list that you’ve made, you can go in later and do special campaigns.

Let’s say: you’ve got everybody running through your sequence and you’ve got all your tags in there and things like that, but maybe down the road. Maybe a year after you’ve started your email sequencing system. Maybe you created a course on Facebook Ads. Maybe you started really researching something like that and you’ve grown in your skills, and maybe you created a course that you’re selling you could do a campaign and only talk about that course and then only send it to people that you think would benefit from it.

A brand new person who’s, just getting their feet wet, probably doesn’t have to need to hear a lot about Facebook ads and and everything that goes into it because it can get overwhelming. So you have the ability to do that. It’s proven that action-oriented emails are much more effective than a simple newsletter, so you always ask them to do something, and it could be as simple as like. Hey comment below you know which one of these three different autoresponders do you like best or you could do a polling or you could do a little survey and things like that within your emails, which is kind of cool number, six, I’m losing my track.

There number six, it’s measurable. If you sent out emails or mail in bulk mail, like US Postal Service, you don’t have any way to measure what happened to that those letters or even if you do a Facebook ad there’s you have some analytics, but not like you. Do in an email sequence you can run analytics. You can get statistics on how many people opened your email. You can get statistics on how many people actually clicked the link inside and did the action that you asked them to do, and you can also find out how many people unsubscribe.

If you have a high rate of unsubscribers from one particular email, you might go back and look at that and say whoa did. I say something in that email that offended people – or maybe I didn’t give enough content or something like that or maybe you’re noticing. Halfway down a lot of people stopped clicking, there’s just different things that you can see. You can measure your business and measure what’s happening in the emails and last but not least, you can do a B splitting you could send the exact same email out with two different subject lines and see which one works better.

Sometimes it’s not the content. It’s the fact that they didn’t click in and read it because the subject line wasn’t catchy enough and didn’t pique their curiosity where they wanted to go in. But you have the ability to do that and see which one works better. So those are seven reasons, or that was six and there’s seven. That was seven reasons I want to give you one more actually a little bonus, one most people when they look at their emails are sitting on a mobile device.

This is just a big huge benefit. Think of yourself, when you’re sitting in the doctor’s office or you’re sitting waiting for your kids game or something like that, most people go right to their device that they’re holding right in their hand their phone and those emails are popping in on that device. So you’re you’ve got that benefit as well. If you did all those other things that I talked about, they’re not going to be right there in right in front of them all the time like emails are so that’s another benefit of using email.

Marketing is the device of the way that we can send it to people all right. So that’s seven different reasons, plus a bonus of why email marketing is important and why you need it for your business and I’m my personal opinion is number one was the most important reason you own your customers. I can’t stress that enough because, like I said I just readed a couple that had been making six figures a month in their business, their Facebook account got shut down.

Now that this particular couple had different revenues of income set up, they didn’t rely on just one. So it didn’t shut their business down, but they definitely lost a huge avenue of income by that Facebook group being shut down, so you own it and that’s what’s important about it. I have a free course that I put together e-mail marketing one on one. If you’ve never done email marketing before and you’re curious about how it works, it’s free doesn’t cost you a dime, go ahead and click the link below and you’re more than welcome to go through it.

If you see things as you go through the course that may be questions, I didn’t answer or different areas that you would like more information them. Definitely contact me and let me know – and I can I will keep going back in there and tweaking it and making it better, so click the link and get in there and dig in and get your email system put into place. It does take some time, but I promise you. It will be well worth it.


 

Categories
Online Marketing

3 Email Marketing Tips For Beginners

So in this article it’s going to be a very concise and simple way to approach email so that you’re able to sell more and get way more return on investment.

For from an email list that you’ve built up hi there, my name is brandon brashears and I create daily marketing articles here. So, if you’re looking to grow your brand or your business with digital marketing, I really suggest that you subscribe here. I do everything from Facebook Ads to pay-per-click to SEO to basically every topic related to digital marketing. So if you’re looking to grow your business with digital marketing be sure to hit that subscribe, button and bells for notifications and if you enjoy this article, be sure to give it a thumbs up and comment below.

And let me know what you think. So, let’s talk about email, marketing, email marketing so often, and I work with lots of clients and they have a hard time figuring out exactly how to use email to sell, and it’s actually very, very simple. So, typically, when we’re starting to send out an email, we need to first have one overarching goal that we’re trying to achieve so sending out email for just for the sake of sending out.

Email is not helpful, and so there’s a few things. People ask well: how often should I be sending emails and how often should I keep in touch and all kinds of other questions like that and they get really complicated, but it’s actually pretty simple. So first I suggest, as a rule, for almost every business out there that you’re sending an email once a week. If you can now, I say if you can, because hopefully you’re creating content and doing other things like that.

But if you’re not sure what to sell then sell engagement right, we typically have three levels of funnel, so typically an email will be targeting whatever you know, stage of the funnel or the segment that you’re that you’re trying to reach, and with that you need to Have an appropriate goal so, for example, if you have somebody who signs up for your newsletter, it may not be the right time to send an offer.

That’s hey sign up for my highest level, coaching program so, depending on the relationship that you have with this segment and kind of what your end goal is you’re going to have to really figure out. What is the best objective, based on the funnel stage that we have right now, a lot of times, people don’t segment their email lists and so, as a result, they’re just sending to everybody their best customers and people that are brand-new in their funnel.

So make sure that you’re segmenting your list, because it’s very very important to be communicating properly with different groups of your list. Now, if you have analysts list, that’s just awareness, it’s good to send people to awareness content, to drive them further into your funnel and to build a better relationship with them. So, for example, with that kind of an email, you could send them. Two additional articles to Facebook pages to Instagram profiles, ask them to connect and take the further step in your relationship and it’ll help you to build and diversify your traffic as well so they’re going to be able to see offers there if it’s evaluation a lot of Times it’s good to start with a medium range or a small range product.

So if they’ve know about you, maybe they’ve been on a webinar. Now I’m sending them offers and things like that is a great way to engage them. And then, if they are current customers – and they know – you know your best kind of customers – that you have send them higher priced ticket offers and get them to buy more from you, because when you can get someone to buy more their average lifetime value goes up And if you’re able to increase the average lifetime value of client, then you can spend more to acquire customers, which is great, actually created a article if you click on this card up here, to check that out, but with the email figuring out.

What that end objective is first, is most important and there’s really only three steps after you figure it out what the objective is to get people to take action. So the first thing that you have to do is you have to get the email open. There’s really. Four types of emails that I like to send out and I use them over and over in different variations. I don’t tend to send these every single time, though, because people will start to get worn out from them, so the first type of email is a blind curiosity, and this is like the BuzzFeed clickbait article right, you’ll, never believe what we’re up to this week, or I couldn’t believe that he actually did this or you know something like that right, you’re like what could it be and it makes you want to open it and see what the rest of the story is.

People want to be included in the story and so having a headline like that is helps to get opens. The next is direct benefit. So if you want to say something like this, will clean your carpets better than anything, you’ve ever used right, we’re using a little bit of curiosity, but we’re also giving a direct benefit. People will say: hey. I have a dirty carpet. I need to clean my carpets. Awesome, I’m going to open this email, the Latin next one is urgency or scarcity.

So if you have a product that is you truly have urgency or scarcity? Maybe you have a special. You could say this offer ends tomorrow at midnight. Then people will say. Oh man, I don’t miss out and they’ll open your email and then the last one that I like to use. A lot is proof or specific results, and with that I say like you know, let’s say you have a business opportunity or something right. He made five thousand two hundred twelve dollars in six minutes.

It’s really specific and it’s results, and so people that are interested in making money would be interested in opening that email. So again getting the open of the email is the very first step. If people don’t open your email, they’re not going to be able to read what’s inside of it, and that brings us to step two so step two is to get them to read. What’s inside and then click so doing both of those things.

There’s a few things that I like to do to increase the clicks on emails number one. Is I like to use a variety of links inside of it now it’s important that you don’t put only links in there because you can get flagged for spam, but typically I’ll do a variety of both buttons and also text links. That say, you know click here. So, instead of having a button, it’ll say the actual word I like to be testing those just to see what the audience clicks more and it’s good to have both visual call-outs that are there buttons that are different from everything.

So people can see, but in general people are viewing emails on their mobile phones a lot more than they are on desktop, and so, if you create an email, it needs to be very easy to read on mobile and the button needs to be there. That’s easy to click, but again the whole purpose of the email is to sell the click to take the next action so figuring out. Just that one specific action that you’re looking for them to take and then selling that click is, is very very important and it’ll help you to get more traffic to your your web page.

Now there are some exceptions to this rule. I think that if you’re trying to get somebody to respond to you having them like right, write back and respond is actually a good tactic. A lot of times. If you have the ability to respond, dracs people so asking them to use email like a medium that they use it with their friends and family, that’s a cool thing. So if you’re not going for the click, ask for the reply, so in general you don’t need to sell everything once they’re on the page.

So the the email body that you’re writing and creating all that you’re trying to do is to sell the click to the landing page. You don’t need to do too much. You can again use the four elements that I spoke of in the email headlines on how to get people over to your your web page. So it’s the Curiosity, direct benefits, urgency or scarcity and then proof and results. So you can use all of those elements to drive people to your landing page as well, and then once they’re at the landing page, they’ve made a decision right.

So they’ve already done an open they’ve done a click and now they’re at the landing page. Let the landing page do this sell and you can use tools like articles and a lot more long-form content and there you can really do the heavy lifting of selling and have all of the elements that help to make an effective sales page or landing page and Really at that point, it’s it’s time to take. You know that that uses the additional tools that you have inside of a web page instead of trying to do everything inside of the email.

So one thing, though, is that emails that are boring never get opened and if they do get opened, they end up actually harming your brand, so make sure that you’re not selling sending boring emails, but also don’t be too high, P or clickbait T that you’re not Actually, providing what you’re talking about so it’s a very, very fine balance, I’d, say being useful, being educational being entertaining are sure ways to get your emails opened and to have people trained to use your email.

So I hope that this was helpful. If you have any questions or need help with email, please comment below I’m happy to help and if you enjoyed this article like the like the article and please if you enjoy digital marketing or if you want to grow your business with, did your marking consider subscribing? I again make daily marketing articles here and I run a digital marketing agency so have a great day, and I will see on the next article have a good one.


 

Categories
Online Marketing

3 Email Marketing Tips For Beginners

So in this article it’s going to be a very concise and simple way to approach email so that you’re able to sell more and get way more return on investment.

For from an email list that you’ve built up hi there, my name is brandon brashears and I create daily marketing articles here. So, if you’re looking to grow your brand or your business with digital marketing, I really suggest that you subscribe here. I do everything from Facebook Ads to pay-per-click to SEO to basically every topic related to digital marketing. So if you’re looking to grow your business with digital marketing be sure to hit that subscribe, button and bells for notifications and if you enjoy this article, be sure to give it a thumbs up and comment below.

And let me know what you think. So, let’s talk about email, marketing, email marketing so often, and I work with lots of clients and they have a hard time figuring out exactly how to use email to sell, and it’s actually very, very simple. So, typically, when we’re starting to send out an email, we need to first have one overarching goal that we’re trying to achieve so sending out email for just for the sake of sending out.

Email is not helpful, and so there’s a few things. People ask well: how often should I be sending emails and how often should I keep in touch and all kinds of other questions like that and they get really complicated, but it’s actually pretty simple. So first I suggest, as a rule, for almost every business out there that you’re sending an email once a week. If you can now, I say if you can, because hopefully you’re creating content and doing other things like that.

But if you’re not sure what to sell then sell engagement right, we typically have three levels of funnel, so typically an email will be targeting whatever you know, stage of the funnel or the segment that you’re that you’re trying to reach, and with that you need to Have an appropriate goal so, for example, if you have somebody who signs up for your newsletter, it may not be the right time to send an offer.

That’s hey sign up for my highest level, coaching program so, depending on the relationship that you have with this segment and kind of what your end goal is you’re going to have to really figure out. What is the best objective, based on the funnel stage that we have right now, a lot of times, people don’t segment their email lists and so, as a result, they’re just sending to everybody their best customers and people that are brand-new in their funnel.

So make sure that you’re segmenting your list, because it’s very very important to be communicating properly with different groups of your list. Now, if you have analysts list, that’s just awareness, it’s good to send people to awareness content, to drive them further into your funnel and to build a better relationship with them. So, for example, with that kind of an email, you could send them. Two additional articles to Facebook pages to Instagram profiles, ask them to connect and take the further step in your relationship and it’ll help you to build and diversify your traffic as well so they’re going to be able to see offers there if it’s evaluation a lot of Times it’s good to start with a medium range or a small range product.

So if they’ve know about you, maybe they’ve been on a webinar. Now I’m sending them offers and things like that is a great way to engage them. And then, if they are current customers – and they know – you know your best kind of customers – that you have send them higher priced ticket offers and get them to buy more from you, because when you can get someone to buy more their average lifetime value goes up And if you’re able to increase the average lifetime value of client, then you can spend more to acquire customers, which is great, actually created a article if you click on this card up here, to check that out, but with the email figuring out.

What that end objective is first, is most important and there’s really only three steps after you figure it out what the objective is to get people to take action. So the first thing that you have to do is you have to get the email open. There’s really. Four types of emails that I like to send out and I use them over and over in different variations. I don’t tend to send these every single time, though, because people will start to get worn out from them, so the first type of email is a blind curiosity, and this is like the BuzzFeed clickbait article right, you’ll, never believe what we’re up to this week, or I couldn’t believe that he actually did this or you know something like that right, you’re like what could it be and it makes you want to open it and see what the rest of the story is.

People want to be included in the story and so having a headline like that is helps to get opens. The next is direct benefit. So if you want to say something like this, will clean your carpets better than anything, you’ve ever used right, we’re using a little bit of curiosity, but we’re also giving a direct benefit. People will say: hey. I have a dirty carpet. I need to clean my carpets. Awesome, I’m going to open this email, the Latin next one is urgency or scarcity.

So if you have a product that is you truly have urgency or scarcity? Maybe you have a special. You could say this offer ends tomorrow at midnight. Then people will say. Oh man, I don’t miss out and they’ll open your email and then the last one that I like to use. A lot is proof or specific results, and with that I say like you know, let’s say you have a business opportunity or something right. He made five thousand two hundred twelve dollars in six minutes.

It’s really specific and it’s results, and so people that are interested in making money would be interested in opening that email. So again getting the open of the email is the very first step. If people don’t open your email, they’re not going to be able to read what’s inside of it, and that brings us to step two so step two is to get them to read. What’s inside and then click so doing both of those things.

There’s a few things that I like to do to increase the clicks on emails number one. Is I like to use a variety of links inside of it now it’s important that you don’t put only links in there because you can get flagged for spam, but typically I’ll do a variety of both buttons and also text links. That say, you know click here. So, instead of having a button, it’ll say the actual word I like to be testing those just to see what the audience clicks more and it’s good to have both visual call-outs that are there buttons that are different from everything.

So people can see, but in general people are viewing emails on their mobile phones a lot more than they are on desktop, and so, if you create an email, it needs to be very easy to read on mobile and the button needs to be there. That’s easy to click, but again the whole purpose of the email is to sell the click to take the next action so figuring out. Just that one specific action that you’re looking for them to take and then selling that click is, is very very important and it’ll help you to get more traffic to your your web page.

Now there are some exceptions to this rule. I think that if you’re trying to get somebody to respond to you having them like right, write back and respond is actually a good tactic. A lot of times. If you have the ability to respond, dracs people so asking them to use email like a medium that they use it with their friends and family, that’s a cool thing. So if you’re not going for the click, ask for the reply, so in general you don’t need to sell everything once they’re on the page.

So the the email body that you’re writing and creating all that you’re trying to do is to sell the click to the landing page. You don’t need to do too much. You can again use the four elements that I spoke of in the email headlines on how to get people over to your your web page. So it’s the Curiosity, direct benefits, urgency or scarcity and then proof and results. So you can use all of those elements to drive people to your landing page as well, and then once they’re at the landing page, they’ve made a decision right.

So they’ve already done an open they’ve done a click and now they’re at the landing page. Let the landing page do this sell and you can use tools like articles and a lot more long-form content and there you can really do the heavy lifting of selling and have all of the elements that help to make an effective sales page or landing page and Really at that point, it’s it’s time to take. You know that that uses the additional tools that you have inside of a web page instead of trying to do everything inside of the email.

So one thing, though, is that emails that are boring never get opened and if they do get opened, they end up actually harming your brand, so make sure that you’re not selling sending boring emails, but also don’t be too high, P or clickbait T that you’re not Actually, providing what you’re talking about so it’s a very, very fine balance, I’d, say being useful, being educational being entertaining are sure ways to get your emails opened and to have people trained to use your email.

So I hope that this was helpful. If you have any questions or need help with email, please comment below I’m happy to help and if you enjoyed this article like the like the article and please if you enjoy digital marketing or if you want to grow your business with, did your marking consider subscribing? I again make daily marketing articles here and I run a digital marketing agency so have a great day, and I will see on the next article have a good one.


 

Categories
Online Marketing

Email Marketing – 12 Best Practices

I’r going to assume you know what email marketing is and you’re frustrated. You’ve been sending out sequences and you’re just not sure why people are not opening up your emails, and these are 12 different practices, check them off, make sure you’re doing these 12 and then you should see your email open rates go up if not double number one Is make sure you keep your list cleaned out if you keep sending emails to people who are not opening them, it kind of goes it’s kind of like an algorithm, and the autoresponder is picking up on that, so that they’re, just assuming that what you’re sending isn’t Going to get opened so you’re kind of hurting yourself by continuously sending the people that aren’t interested in what you have and you know not.

Everybody wants the information. You have that’s just a fact of life and by keeping them on your list. Another problem is you’re paying for those emails that are going out after you start getting into the thousands, and your numbers keep getting bigger your fee for the autoresponder goes up according to how much you use it, and if you’re sending out thousands of emails that nobody’s Opening then it’s really just waste of money as well, so you really want to have them removed completely and clean it up now.

One way you can do that in active campaign is active campaign actually will track the emails that don’t open up and it will actually remove them. If you ask it to so, that’s another feature of active campaign that it will automatically do it. Some Auto casado responders require you to go in and take them out by hand and it’s much more cumbersome and time-consuming. So that is a nice feature in the tracking part of active campaign.

Now, let’s look at number two. You want to make sure you don’t over. Deliver and what I mean by that is some people in email marketing say: oh, you should get yourself in front of everybody every single day and you know keep on emailing every single day. If you do, that, think of yourself there’s been people, I’m sure that if he mailed you every single day, you really get tired of seeing their name pop-up.

I had one person that was emailing me and I actually enjoyed their content. I was opening it, but then it was every single day, so it wasn’t a treat anymore. It was like another email. So if you just send two to three times a week and and be a little bit inconsistent, then people go oh there’s an email. I was looking for one I’d really enjoy their content. I pretty much have mine set up to where every 10 days I send roughly four.

So it is probably two to three week. It comes out that way, five every two weeks so, but I’m not consistent in and how many days I skip, I kind of mix it up a little bit, but just stay in front of them, but don’t be in front of them so much that they start Ignoring you and they feel like you’re annoying and number three again do not send the email every day, so I just talked about being in front of them every day and now you want to be consistent, so you want to send emails, but not every day.

Alright number four do not email on weekends. If you start tracking and looking at the algorithms and and your analytics of your emails, you’re going to notice that most people do not open them on the weekends Friday Saturday, Sunday pretty much skip those three days and only send between 11:30 to about 2:30 Monday through Thursday you’ll find that those are the best times that people will open up their emails and, if you think about it, that’s when people are usually at work and they’re, you know they’ve got the work done: they’re sittin there, maybe they’re getting ready to go to lunch And they’ll start checking their emails and there you are don’t sell in every mean email.

This is number five out of 12. If you sell something in every single email again, I’ve had people. I’ve enjoyed their content, but then it was like okay. What are you trying to sell me and if people you know spread that out, there’s the 80/20 rule if 80 percent of the time you’re just sending content good, valuable content, 20 % of the time you’re trying to offer them a tool or sell them. Something then you’ll find that that’s a good balance number six make sure you segment and tag your emails.

And what do I mean by this, even though you might not understand how to use it or how it’s going to benefit you right I’ll, do it anyway and down the road it’s going to help you. So let’s say I send out a lead, magnet and in that lead magnet I am in health and fitness and maybe in this particular lead magnet. I started talking about lifting weights. Maybe it was something I hadn’t been talking about.

I was into nutrition and shakes and maybe just getting out and exercising and moving well all of a sudden, I started talking about weight, lifts or not weight lifting but lifting weights as part of the routine, and so I sent out a free lead, magnet on how To gradually increase the level of your weights – and here are some simple, routine workouts to do – and people got the free lead, magnet they. They were added to my list.

Well, I can tag them weights and later maybe I come across something else. Maybe I want to pull those people that were interested in the weights and send them just specific information like a campaign and not part of the continuous email sequence and campaigns are more like special groups of emails. That are more specific and I can pull them really fast. These are all the people that liked to talk about weights and here’s a new workout program that I actually found that I could offer to them and sell to them as an affiliate program, so tag them segment them based on interests based on why they’re getting on Your list, so, even though everybody on my list might be interested in starting a business, not every single person per se might want to start an affiliate marketing business.

Maybe some of them are interested in my email, marketing and and maybe some other things that all businesses need, but I can tag them the people that specifically want affiliate marketing. I can cater to them a little bit in more depth than the people that wanted. Some of the other information – if that makes sense, alright number 7, ask questions so that you get responses in your email. It actually increases deliverability.

So if I ask people specific questions and they respond, that’s kind of like having engagement on social media, if you think about it, when you post on Facebook and people respond – and you have all that engagement, your ratings kind of go up. Well, it works’we an email when you’re responding and engaging that kind of puts you up a little bit and you’ll get those emails. We’ll definitely go, have more deliverability rates in into the email boxes.

All right number, eight use stories and the reason you want to use stories is you want people to get to know you and your stories and how they relate to different, analogies and things that you’re telling people don’t always want to just be talked to, and you Know if I, if I wrote an email to you and said, oh, I love these weights and this is a routine I started doing you got to try it as opposed to telling the story of how you know.

I got tired of just walking every day. I wanted to up it a little bit and I felt like I was too old, but I started out with two pounds and I even sat in my chair and you know tell a funny story. I mean: could you imagine someone sitting in a chair with two pound weights? It’s it’s kind of a visual, that’s ridiculous, because two pounds are not much, but it happens, and actually I did do that but um and then how I built all the way up to twelve pounds and I feel so much stronger.

And it took me this much time, but you can tell that story and and tell these success that went with it and then people were like wow. If she can do that, and she wasn’t embarrassed to start with two pounds and sitting in a chair, then that’s something I can do so tell a story and it just makes it more relatable number nine and you will hope that one day you will have this Problem but warm up the IP, and what does that mean? If you have a list of emails like a hundred thousand, you cannot send all hundred thousand emails at once.

It’ll, look like spam and autoresponders do not like them. So one of the things you can do is send out your emails in 5000 increments, so you might send them out every so many minutes or every so much time in between and just kind of warm it up, and then that way it doesn’t look like spam. Now I know some people when they start getting those huge numbers, they will actually go out and use two different autoresponders just in case one shuts down.

They always have the other one that will keep working, because the the bread-and-butter of your business is you in a list. I just got an email from somebody that an influencer I’m on their email list, and they just mentioned how they just lost their account on Facebook. It was shut down, 25,000 people were following them on there and it just got shut down out of the blue, but they have an email list.

So you have to make sure you build this email list now you might say well what if the autoresponder gets shut down? Well, it can, but you can also export those email names. Every so often make sure you export your list and you keep that in a safe place and if it does get shut down, you have that list. You can import it into another autoresponder and that’s how you own it number 10 make sure people can unsubscribe to your list and what and I know legally, you have to do that.

But have you ever tried to unsubscribe to somebody’s list only to find out they’re still sending you emails? I can name somebody right now. I know I’m on their list like four times I’ve readed them I’ve. It’s an influencer. I’ve signed up for a couple things and I noticed every single time. I click a button icon the list new again, even though I keep using the same email address. So I’m sure if I unsubscribe I’m going to have to unsubscribe two or three more times so make sure your button works and make sure that people aren’t getting duplicated into your list.

My list I have it set up where they can only come in once under one email and the system will pick it up if it’s a duplicate so that they won’t be on several lists all right number. Eleven, we have two left make sure you always have a call to action. Now you might say: well, you just told me not to sell something. Every time will call to action doesn’t mean to always sell something. Your call to action can be hey click, this link.

If you would like to try this autoresponder, which I do have a link below so there’s your call to action. I could also be promoting my new Facebook group click. The link call to action I could promote. I could ask a question and ask you to respond to something: that’s a call to action, so see how the call to action does not have to be selling something, but I’m asking you to do something. I could just simply ask you: hey, give me a thumbs up if this was helpful or make a comment in the chat, the the comments below and let me know what you think those are call to actions subscribe to.

My blog, that’s a call to action. I hope you heard all of those I just gave you about six call to actions pick one at least alright number 12. This is the last one, and this is what is really important, especially if you’re new don’t use swipe files now. What does that mean? If you signed up to become an affiliate marketer when you go to clickbank, and you find that item that you want to sell, they give you all their files like swipe files and emails like that.

You can just take them and copy and paste them in and it sounds enticing and it sounds wonderful when you’re new because you’re like I don’t know what to do. But if you use exactly what they give you it’s called a swipe file. Then so is everybody else and it’s going to be picked up as spam, because a lot of people are using that same one and even if it doesn’t get picked up, it doesn’t really say who you are.

So, let’s say you did five emails. We call the soap opera sequence when you’re introducing yourself and warming up to your audience, those first few emails and then all of a sudden. You have a swipe file and it totally does not represent who you are they’re, not using the same language, they’re, not using the same vocabulary or anything, and it just really throws things off. What I suggest you do is look at that file.

Take it and edit it, you can still take that information, use it as a guide and make it become you put yourself in there. You could even start it out with a story and that really warms up your audience and lets them see that you’re consistent in your emails, so I just gave you 12 different ways that you could best practices for your email. Hopefully, one of those will be something you weren’t doing and you can start using that back best practice and get those emails to get open.

You already heard all of my call to actions give me the thumbs up the subscribe all that stuff, but um. You know how it works I do have. This is my real collection. I do have some playlists about email, marketing and I’ve got the link below if you’re, really digging in and trying to get your email marketing up and running. I have some articles that I made, and I put them together in an ending list.

Playlist and the link is below so definitely check that out. So that’ll help you with them with your email list.


 

Categories
Online Marketing

5 Email Marketing Examples

I’ve already made a article, a couple articles about what email marketing is and I’ll put those at the end as a reference. If you’d like to look at them, if you’re not sure – and I’ve also have a free course that you can hit below on how to set up your email marketing automated system now, what I’m going to do right now is review. What email marketing is very quickly before I give you five examples.

Basically, email marketing is a system, that’s automated. This is where passive income can happen and that’s what most people are looking for when they’re looking for online business, not everybody is looking for that, but this part of your business would definitely be passive income once you set it up, it keeps working when you’re doing Something else and that for me, that’s what I’m looking for now.

What is email marketing email marketing is, when you use your platform, your social media platform that you’ve decided to build up, whether it be YouTube or Instagram LinkedIn. Instead, Instagram didn’t I Facebook, okay, Twitter, all those different social media platforms. What you’re doing is you’re offering people on those platforms, something for free or maybe you’re running ads, and you said: hey I’ve got this small cookie book that I made of recipes that will help you lose weight.

If you follow these recipes for one week or thirty days, whatever it is, you could lose ten pounds and most people are going to say: hey she’s got all the recipes written out, I’m going to go ahead and and give her my email address. For that I mean that’s a no-brainer, it’s free, and what do I get out of it? I could lose ten pounds and I’m looking to lose 10 pounds see how that works. It has to be something that’s going to solve a problem for people and that they want to give you that email address.

Now. What do you do with the email address? Big whoop right, I got an email address. I didn’t sell anything. What does it do? You then set up an automated sequence of emails where you introduce yourself, you start warming up to people, get them to know like and trust you and then you can link some little sales things in there. So you might, you know, get that. Give them that ebook with the recipes and then you can keep talking about you know, introduce yourself and then start talking about other recipes that could be helpful or different nutritional foods that you want them to keep eating, and then you might say hey.

This is a shape that I use. That has been very helpful. I get all my nutrition and boom there you go. You try to sell that shake as you’re talking about the same content. So that’s how email marketing works. Let’s turn that off. Okay – sorry about that. Anyway, and then you have it all automated, I have a free course below where I show you how to set that up, but sometimes you want to do what they call a campaign you might might want to come in and use different styles and things of emails.

That’s what I’m going to show you today different things that you can do you don’t want to just keep blah blah blah doing the same thing you want to start putting in some different styles of emails. Now, why do we use email marketing? It’s proven that email marketing helps to improve, increase, subscriber engagement. Now, why do you want that engagement again, people buy from you after they get to know you like you and trust you and they might have to have seven or eight what I call touches or contacts from you before they’ll, even start to feel that way.

Think of yourself, I know a lot of people compared email marketing to dating when you date someone you don’t right away on that. First date fall madly in love. Maybe some people do they think they do, but in general most people need seven or eight different contacts. You need to go out with them and get to know them, and it takes a few days it takes. It may be a month. It takes some people longer than that, but the more you are in contact with someone, the more you either like them or you don’t right.

It’s a friendship works. The same way hey I like that person. I want to spend more time with them and that’s how email marketing is so. It really is a wonderful way to build relationships and get people to know you like you and trust you and then they’ll buy from you now here’s example number one. I call it after the free thing, so let’s say you gave them something for free. Maybe you gave them some workout exercises to do totally free.

Maybe you made a PDF with 30 different yoga exercises or weightlifting whatever you’re into okay, but now you’re going to say to them. Hmm see that maybe you’re starting to hurt – maybe you weren’t in in shape, so doesn’t feel too good. Does it? Are you experiencing sore muscles because you’ve been out of shape and yeah? Of course they probably are, and so then you can offer them a foam roller which adds to helping them still exercise, but the foam roller will have different, stretching exercises and things they can do and they can buy that foam roller from you.

That’s just an example. Now this person probably happens to sell all kinds of exercise equipment, but maybe you’re in the exercise or healthcare industry and you’re, not really selling products. You can always go to Amazon sign up as an Amazon associate and offer that foam roller to kind of complement. The business that you have, if that makes sense, and then you can make seven to nine percent off of each sale that you make so pretty cool.

So after you give somebody that free thing, what can you follow up with with something that you could maybe sell them that still helps solve a problem? Now this next one is from Rent the Runway and I couldn’t copy it because it’s kind of scrolling. So if you want to read it as I talk, but basically in this one they’re telling people don’t go, buy a dress and that’s I catching to me. What do you mean? Don’t go, buy a dress, I need a wedding dress or I need a dress to go to that wedding.

You tell me not to buy one well, this company, rents, dresses and what they’re saying is they use some of the catchy phrases? As do you want to be like the 27 dresses girl in that movie, you could rent a dress for the wedding for the rehearsal for the you know, for the bridal shower and you could rent three dresses cheaper than you could buy one. So that’s what they’re trying to sell is renting, but it’s kind of like reverse psychology, that headline because most people think oh, I have to buy and we’re in that mentality we’re not used to renting things like dresses.

So I thought this one was pretty catchy and I wanted you to see how they even had it scrolling, but that’s something you could do with your own business. Maybe say you know you don’t need to do such-and-such. You could do this and said um so kind of use some reverse psychology, especially in the healthcare industry. You know everybody thinks that they have to do heavy, lift with late weightlifting or cardiovascular exercise when you can still lose weight and still get in shape without jumping around.

If you eat right and move see what I’m saying you don’t have to jump around and do all those hard exercises, which is really why a lot of people won’t do it, they don’t want to jump around and have to do that kind of exercise. So I call that one reverse psychology tell them they don’t have to do something and then tell them what they could do instead. Now number three is share your pain. I thought this one was pretty good.

This person wrote this out again, you can stop the article and read it, I’m not going to read it to you, but share your pain on your journey on on on why you are where you’re at instead of trying to sell an item say this is where I was, and these were all the things that I did wrong to get to where I’m at today and you’re, sharing all the things you did wrong and somebody reading it might say. Well, what did you do right and that’s kind of where the catchy tagline is at the bottom after they hear about everything you did wrong, maybe in the next email the third email could be.

You know this is what I did to solve the problem. So the person that wrote this probably has a good 3 to 5 email sequences that they can write to finally get you where what is it that you did that worked because this person keeps sharing. I think it’s Paul Paul’s story. I know Daniel okay, so Daniel is it’s making them want more right at the end and he’s going to keep pulling you and hooking you along until you finally found out what did Paul Daniel do to finally solve his problem.

So that’s a kind of a short sequence of emails within your bigger sequence, or you could run it that way as a campaign now number four is using an email that requires a double opt-in. Here’s just an example from Chipotle. Of course yours would be different, but a lot of people there’s a lot of mixed messages on this I hear some people say: don’t do double opt-in because then you’re going to lose a huge amount of people.

Other people say they prefer double opt because then you really know that people want to be in your email list. So that’s just a decision you have to make, but the advantages of double opt-in are one. You know people really want to be there. It really cuts down on spam because those people opt it in twice to say. Yes, I want these emails and then three there are some countries in some regions of the world that require double opt-in, so you’re kind of losing those people.

If you don’t do it, but again it’s up to you if you want to do a double opt-in or a regular opt-in. It’s up to you. I would think that, as your list gets really huge, you could start doing double opt-in, because then you can afford to be picky about who comes on your list, especially if you’re new getting fifty people is exciting right and when you’re new or a 500 or when You hit that thousand, but when you start hitting 1520 thousand, I would say then double opt-ins, probably not a big deal so anyway, that’s another the fourth email and now share the fifth.

Now I found this one it again: it’s somebody that sells things, but maybe your email list isn’t about selling a product, maybe you’re into affiliate marketing or something like that, but you can still use this for any market. Show appreciation tell your customers that I really appreciate you, you know being on my newsletter and it’s been a year since I started this, and I really appreciate it know that now the person here said we’re going to donate three million pairs of of a product.

Okay, to show our appreciation and you’re like wow – that’s a lot, but how could you use it even if you’re a small company, you could have a an organization that you send ten percent of your profits to, and you could say for this particular email, everybody that Clicks through because you can see that click-through rate I’m going to donate $ 1 to this organization. That’s nonprofit, because I really appreciate you hanging in there with me and – and you know, becoming my friend blah blah blah and everybody that clicks through on this email.

I’ll donate an extra dollar, so that’s just a way of showing appreciation and then showing them that you’re the type of person that likes to give as well. So, hopefully, those five different emails will start making. You think outside the box and not just sending sequences and and kind of being the same, all the time change it up a little bit, do something different and make it a little bit more exciting.

Before you go make sure you subscribe to my blog, I would really appreciate it and don’t forget to hit the free course link below. Definitely if you haven’t started email marketing, I have strongly recommended the course is: free, there’s, no gimmick or anything and it’ll help. You get set up as well, and then you can start collecting emails and start sending out those awesome emails and getting an audience that will get to know you, like you, trust you and then buy from you.


 

Categories
Online Marketing

Proof My Weekly Email Marketing Strategy Works

Because I create this email every single week. I did a training on this I’ll put a link below. I did a live training. I screen share my computer and showed you exactly how I do it. Why I do it and answered a bunch of questions? So if you haven’t checked that out I’ll link it below, you can also start a free trial with constant contacts below. I think they give you three months off. I think they even have like a 30 % discount right now, so you get several months for free, plus a 30 % discount and all kinds of stuff so check that out as well, because that’s the very best system that I’ve found to do the weekly email.

It’s it’s very user friendly, but when I’m calling my past clients right now, these are people who I haven’t talked to in a long time. Some of these people haven’t talked to in in several years up to 5, 6, 7 or 8 10 years. I haven’t talked to some of these these clients, these past clients, acquaintances, people that might have shown property to never bought anything stuff like that. I’r just calling everyone from my past right now, I’m taking full advantage of this situation and just trying to make the best out of it and see what I could do to help people.

That’s the name of the game. So I’m loving this moment. I am to be honest with you really excited to get back to work. I’r excited to get back into the office, I’m excited for the market to come back full force. It’s not dead, I’m still selling a few things, but I can’t wait for it to be full force. But the point is: is that as I’m calling these past clients and acquaintances they, it sounds like there’s this feeling there’s this there’s this moment in the call where we feel like we just really really know each other, and it’s because they’ve been getting this weekly email And they know what I’ve been up to.

They know how consistent I am. They know how hardworking I am all these past clients are talking to me like I’m, their long-lost child or their best friend from high school and and that Effie that I always talked about that friend or family effect that you want to give people the weekly email Is doing it for me on a large level, I’m able to scale that I’m able to scale my business like this, because I create the email I hits in and it goes out to thousands of people and I can send it out to millions of people.

If I wanted to – and it doesn’t take any more effort – so this is a scalable effort, a scalable activity, that’s so powerful and when you do it the way, I do it and you actually create it every week. Instead of trying to do a drip campaign that has generic information on it, you know what really wins – and I’ve talked about this before what really wins on social media and emails, and any kind of content that you put out is originality and your two cents.

Your opinions stories inside information, that’s what people want, not the generic market information or you know the, how to’s and all this stuff they want real, authentic original content that comes out of your brain and your mind, and – and it comes to them in the form of Digital, it shows them who you really are and who are you and you’re? Somebody who really cares about them wants the best for them.

You want to help them through whatever it is that you’re they’re going through anyway. I just wanted to share with you how much power goes behind this weekly email and that benefits you in so many different ways. It takes your past clients and keeps them connected. It takes you, know, new people and shows them how hard-working and honest you are and dependable and consistent. It does so much for you and if you, if you lose connection with someone for a decade, but they still been getting the weekly emails, they still when you talk to them.

Ten years later, it still feels like you know, you never missed a beat you. It feels like you almost talked to him last month and what I love about the email part as opposed to social media, which I feel like you need to do both. But what I really love is the fact that the organic Reach is so high with social media you’re. Looking at you know, 10 % even 1 % on some some platforms – 1 % organic reach up to 25 %, probably as high as it gets, is about 25 % organic reach.

When you look at email, you’re, probably looking at 90 % organic reach, you know you got 10 % that might go to spam folder or something like that. But you have a huge huge advantage in the organic reach Department with email. That’s why I feel like email should be the foundation of your business and then build all the social medias and all the other different things on top of your email strategy. Anyway, I’m going to get back to work.

I’r just wanted to share this with you for just a second I’m out here enjoying the it’s really nice today. It’s like 65 degrees, it’s really a beautiful day, and I’m just trying to take advantage of every little second of this opportunity and there’s always always always an opportunity. You just have to look at it the right way, so I hope you guys are taking advantage of it, and I hope that my articles and my content is really helping.

You understand what you need to be doing right now, what you should be thinking about and how to continue to thrive through this time and get ready for the rush. That’s going to happen on the other side anyway, we’ll see you guys on the next article. Let me know if there’s anything in the world, I can do for you and we’ll talk to you. Then let’s go