Online Marketing

Proof My Weekly Email Marketing Strategy Works

Because I create this email every single week. I did a training on this I’ll put a link below. I did a live training. I screen share my computer and showed you exactly how I do it. Why I do it and answered a bunch of questions? So if you haven’t checked that out I’ll link it below, you can also start a free trial with constant contacts below. I think they give you three months off. I think they even have like a 30 % discount right now, so you get several months for free, plus a 30 % discount and all kinds of stuff so check that out as well, because that’s the very best system that I’ve found to do the weekly email.

It’s it’s very user friendly, but when I’m calling my past clients right now, these are people who I haven’t talked to in a long time. Some of these people haven’t talked to in in several years up to 5, 6, 7 or 8 10 years. I haven’t talked to some of these these clients, these past clients, acquaintances, people that might have shown property to never bought anything stuff like that. I’r just calling everyone from my past right now, I’m taking full advantage of this situation and just trying to make the best out of it and see what I could do to help people.

That’s the name of the game. So I’m loving this moment. I am to be honest with you really excited to get back to work. I’r excited to get back into the office, I’m excited for the market to come back full force. It’s not dead, I’m still selling a few things, but I can’t wait for it to be full force. But the point is: is that as I’m calling these past clients and acquaintances they, it sounds like there’s this feeling there’s this there’s this moment in the call where we feel like we just really really know each other, and it’s because they’ve been getting this weekly email And they know what I’ve been up to.

They know how consistent I am. They know how hardworking I am all these past clients are talking to me like I’m, their long-lost child or their best friend from high school and and that Effie that I always talked about that friend or family effect that you want to give people the weekly email Is doing it for me on a large level, I’m able to scale that I’m able to scale my business like this, because I create the email I hits in and it goes out to thousands of people and I can send it out to millions of people.

If I wanted to – and it doesn’t take any more effort – so this is a scalable effort, a scalable activity, that’s so powerful and when you do it the way, I do it and you actually create it every week. Instead of trying to do a drip campaign that has generic information on it, you know what really wins – and I’ve talked about this before what really wins on social media and emails, and any kind of content that you put out is originality and your two cents.

Your opinions stories inside information, that’s what people want, not the generic market information or you know the, how to’s and all this stuff they want real, authentic original content that comes out of your brain and your mind, and – and it comes to them in the form of Digital, it shows them who you really are and who are you and you’re? Somebody who really cares about them wants the best for them.

You want to help them through whatever it is that you’re they’re going through anyway. I just wanted to share with you how much power goes behind this weekly email and that benefits you in so many different ways. It takes your past clients and keeps them connected. It takes you, know, new people and shows them how hard-working and honest you are and dependable and consistent. It does so much for you and if you, if you lose connection with someone for a decade, but they still been getting the weekly emails, they still when you talk to them.

Ten years later, it still feels like you know, you never missed a beat you. It feels like you almost talked to him last month and what I love about the email part as opposed to social media, which I feel like you need to do both. But what I really love is the fact that the organic Reach is so high with social media you’re. Looking at you know, 10 % even 1 % on some some platforms – 1 % organic reach up to 25 %, probably as high as it gets, is about 25 % organic reach.

When you look at email, you’re, probably looking at 90 % organic reach, you know you got 10 % that might go to spam folder or something like that. But you have a huge huge advantage in the organic reach Department with email. That’s why I feel like email should be the foundation of your business and then build all the social medias and all the other different things on top of your email strategy. Anyway, I’m going to get back to work.

I’r just wanted to share this with you for just a second I’m out here enjoying the it’s really nice today. It’s like 65 degrees, it’s really a beautiful day, and I’m just trying to take advantage of every little second of this opportunity and there’s always always always an opportunity. You just have to look at it the right way, so I hope you guys are taking advantage of it, and I hope that my articles and my content is really helping.

You understand what you need to be doing right now, what you should be thinking about and how to continue to thrive through this time and get ready for the rush. That’s going to happen on the other side anyway, we’ll see you guys on the next article. Let me know if there’s anything in the world, I can do for you and we’ll talk to you. Then let’s go


Online Marketing

Email Marketing Best Practices to Grow Your Business

That’s pretty incredible! Ready, Born, ready, Welcome to The Journey Today. We’re talking about E-Mail marketing best practices to grow your business, All right, fun fact Nealey! This might surprise you, 86 % of consumers actually want an e-mail from you once a month. That’s pretty incredible, But that’s getting ahead of ourselves.

How do we really build that contact list and that subscriber list Right contact list? So there’s a couple: Of things to point out, First of all, Yes, you Do want their permission, So a couple common ways Start with a form fill out a form. Maybe it’s on your website. I know we have that with GoDaddy. True I’ve seen a lot of those Yeah somewhere on your website like if you want to Subscribe to our newsletter or be the first to know, what’s happening, You can sign up and they opt-in.

Another way is to, of course, promote across your social Media platforms as well, You wan na stay in tune, subscribe here And really, I think, about call to action. Okay, What can you do? One that definitely reeled me in recently was a local pizza shop in San Diego, where I live As they do ( laughter ) And they basically were promoting that “. Hey sign up for our Newsletter and on your birthday “, you get a special deal.

”. What’s that special deal, Free slice of pizza, duh, Nice, (, laughs, ), I’m all about that. I prefer the whole pie but…, So you can do kind of The same thing right Like you, build your list: You have your service, your products, You can give either a discount or your own version of A free slice of pizza To kind of like sum this all up, is you’re giving value of Some sort to your audience In exchange for charging for it they’re giving you their e-mail, That’s basically the cost.

If you will So the more value you Bring to your audience the easier and more Willing they’re going to be to give you their e-mail so that they can get you On that contact list Exactly Now, what do we do about creating the actual e-mails themselves? Yes, the content Right, So you know what Why don’t just show an Example of a business crushing it with content on their e-mails. Let’s go All right, All right Nealey, So I thought it made.

Sense, after going through all these best practices, With e-mail marketing to actually pull up an example, So I was looking at this. Well actually, my whole inbox, (, laughs, ) And I was like which subject lines are Grabbing my attention: Okay, This is a e-mail from Canva and the subject line was “ People, heart,”, so use emoji, “ Quotes” period. So with this just to Go through an example, what I love about this Canva e-mail and it caught both of Our eyes is the banner And look how clean it is.

“ Inspire your followers.”, It’s crisp, it’s cool And then also I love The little call to action in the top right says: “ Weekly newsletter, Learn and be inspired,.”, Just kind of subtle call to action, right, [, Nealey, ], Yeah, [, Emma ] To sign up And then, as you, scroll down notice that there’s not a ton of text and it’s again very visual, And so they have these bullet points Of what they’re trying to get across for to get people excited about the tips? “ Be a force for change.

,” “ Use a positive metaphor:,” and “ Make it visually stand out.”. So this e-mail is educational, [, Nealey, ], Absolutely And right below it. A Giant call to action: Why is that super Important in our e-mails, It’s super important because You want to think about: what’s the purpose of your E-Mail in the first place, What are you giving your audience And if you’re going to Provide a call to action like Justin just pointed out, it’s a very clear big Button “ Give it a go.

” And then, in addition, they Have these awesome templates So they have some for Facebook. Posts Instagram posts and essentially, when you click on it, then let’s say you went To the Instagram post, one From there they’re going to Give you a template to apply Canva for your business in an Instagram post. Also, Instagram story helps. So you see it’s very, very cool It pops. It’s not a ton of verbiage,’cause! That’s when you’re Going to lose the reader Yeah, We don’t like to read just A giant block of text, It’s really cool to see.

It just sectioned off bullet points, nice and easy, nice and small to read and a lot of just visual Elements to keep my eyes engaged Absolutely And then you’ll notice too. On the bottom of their e-mail, they have their social media links, So they have Facebook, Twitter, Instagram, Pinterest and Linkedin. So this is a great opportunity right. If I’m opening your E-Mail and I’m a customer or potential customer I wan na go and check You out on other sites Make it easy for me to do that.

So e-mail newsletters are Great to cross-promote, [, Nealey, ], Absolutely Ooo, also Nealey. Another thing I know you’re familiar with this, but you’ll notice above the social links. What do we have here? A giant? Well, not so giant It’s pretty little, But it’s an unsubscribe button, but there’s a giant meaning behind it. So the Canned Spam Act says that every e-mail marketing Newsletter you send out has to have two things at the very least, An unsubscribe button and a location.

Now I know some of your Are just solo-preneurs or your home business is at home right, So you can put PO boxes here, but it does have to be A legitimate address that you can receive mail to.’Cause if you don’t follow these you’re, essentially becoming Spam and we don’t want this’cause, we know you’re A legitimate business All right Emma That was an awesome demo. I hope it really helped you with creating your own e-mail Newsletter campaigns So now you’ve got the subscriber list.

We’ve got the content. How do we know it’s working Great question? So definitely wan na look At unsubscribes right, That’s probably an obvious, And this is something you Want to keep an eye on.’Cause, it’s going to inform You that maybe your audience isn’t exactly as organic as you thought, and you need to continue building it And also maybe reconsider the content which we’ve just spent A lot of time covering what makes great content Also looking at open rates.

I know we do this a lot. On the marketing team, when we’re putting out E-Books and webinar invites Check it out, you know, Are they opening the e-mails And then, if they are in Fact, opening the e-mails are they actually clicking. On your call to actions Your links And I would encourage You not to be discouraged about the open rates Because with e-mail, it’s not Going to be a 90 %, 100 %, 80 % Open rates are going to be Pretty low but that’s okay, You’ll get! I don’t Know anywhere from like 10-to-20 is about Average percentage-wise That’s right, But even if they’re Not opening your e-mails, they’re still seeing your headline and they’re still seeing your business, which increases that brand awareness which your top of mind All right Emma.

So what are some other best practices? You can give the audience here on just really killing it. With their e-mail game, Yeah list maintenance So about every six months, go in pay attention to look who’s. Opening your E-Mails who hasn’t been, And the ones who aren’t Opening your e-mails isolate that list and let It chill for a little while ( laughs, ) And then remind them Down the road like hey and see, if they’re interested Gauge, it again feel that out, But definitely do that.

Every six months, Yeah And most e-mail providers that you use for your marketing campaigns. You can set up groups, so you Can easily move them into a haven’t heard from me group or a hot leads group Or a cold leads group or, however, makes sense to Really organize your listing so that way you can kill the game. All right, that’s a wrap! You just learned e-mail Marketing best practices to help grow your business And hey comment below Your best subject line for the world to know And while you’re there make sure you, like Subscribe to the blog, so you know when these Articles are coming out.

This is The Journey We’ll see you next time,


Online Marketing

3 Email Marketing Tips And Tricks For Real Estate Agents (Plus, Free Email Templates)

Email templates for buyer lead. Email templates, sell 80ml templates that I’ll be able to show you guys How you can ask get access to these email templates for your business.

If you guys stick around here until the end right, But really quick before we dive in here, I wanted to share with you guys the simple strategy. This is actually 40 times more effective than Facebook or even Twitter, any of the social media networks and Is already within your reach that all you can already use in your business. So this was actually a study done by McKinsey and company. So there are some very, very smart people, much more than me And it’s interesting because I talk a lot about Facebook advertising a lot talked a lot about the marketing and brand yourself on Facebook, But they went through and they found that blank is actually 40 times More effective at acquiring new customers Than Facebook or Twitter, and by the title of this article you guys kind of already know it, but that is email marketing Makeba, like that’s kind of crazy right, like if you think about it, okay, Facebook and Twitter and all that Stuff, It’s just a hot topic right now, Then emails been out for a long long time And if you look at the open rate, so the amount of people that actually open your emails and click on the emails It’s gone down dramatically.

However, McKenzie is saying that there’s 40 times more effective at acquiring new customers for your business Right. And if you look at this, it says that 72 % of people prefer to receive promotional content through email Compared to 17 %, who prefers social media and honestly guys when you jump on social media a lot of times if on Instagram Facebook, Whatever it is, people Are kind of searching through just because they want to like just kind of like have that brain dump Just like just chill and not have to really worry about anything.

Okay, they’re going through and they’re wanting to see pictures of the friends and all that other stuff, and So that’s why email can actually be a lot more powerful and why people actually sometimes prefer it over Just Facebook posts. Okay, so it says emails, ROI was twenty. Eight point: five percent Compared to 7 % for direct mail, and so that kind of just goes through shows the comparison. There is four times more effective for ROI And if you think about that I mean how expensive is direct mail, That’s pretty expensive, ready to go through it and send all those different mail pieces, whereas with email You can just go through and do an email blast.

It is an essence free for you to go through and use for your business, And then it says a message is five times more likely to be seen in email than via Facebook, And that’s part of this whole new face book out of the grid of algorithm Updates, Which I get questions about all the time like well, How does this affect my real estate business? Well, the really the way it would affect your real estate.

Business is, if you go make a post on your Facebook page Pretty much. Nobody is going to see that unless you put money behind it right, whereas with a email, It’s going to Go through to every single person’s inbox and the chances of people actually seeing that goes up dramatically now. I just want to really quickly share with you guys, a cool storage experience That happened with email, marketing and in my business And why it’s so important to go through and effect.

We use it in your business and guys Here just a second I’m going to show you how you can get access to all of these email templates here right. So I’m right now, I’m reading a book by Grant Cardone, It’s called seller, be sold and in the book he talks about your power base K And your power base is kind of like what we’ve talked about Before on this blog is just your warm market, people That already know like and trust you and then it’s good.

It’s a lot easier to go through and do business with them as opposed to your cold market right. So he goes and talks about how you need to be effectively leveraging that that power base and Email is an amazing way to do it. Okay, And even if you’re going through and you’re sending emails and you’re like well, I can see that They’re not really opening or clicking on my emails or doing anything like that when the time is right, They’re going to be your best easiest customers, especially in real Estate right, because Not every single person’s always ready to go through and buy a home, not every person’s ready to go through and sell a home.

But what actually happened with me recently in my business, and this actually happens all the time Is there was this guy? Who he’s been on my email list he’s been following me: He’s kind of been my warm market for over a year now over a year, but he has not spent dollar with me, Okay and then just this past week, He finally signed up and he jumped on Our full-service plan that we can go through and help him right now He’s been on my email list for a long time.

Okay, I’ve seen like you know, occasionally hope my emails occasionally He’ll go through and click on them, but it was after a Year that he finally jumped on and honestly like. What I saw. Will we work with is a lot lower ticket item and is something That like people can jump on and get started with a lot quicker than going through and buying or selling a home. So I just kind of want to like kind of put that in perspective with you guys, When you’re going through, then you’ve got your email database.

You’ve got your contacts. You’ve got all those people that that know they like you. They trust you. You want to be going through and staying in touch with them on a consistent Basis right now, if you guys want these real estate, email templates right here just go ahead and comment right down below this article and Give the article a thumbs up. If you guys comment down below give it a thumbs up I’ll reply back to every single person with the link to this Google Doc right here, So you guys can get access to that copy and paste it using your business and just simplify your life.

A ton. Okay And another way that you can go through and implement this because a lot of times I go through and I’ll hook, people up with These realistic email, templates and they’ll be like well Jason. How do I go through and use them right like? How do I go and know who to send them to when to send them to and all that good stuff, And so what we’ve done is we’ve actually pretty much simplified. This whole process inside of the arsalan kg software, for you guys, Which also drop a link right below that you can get start with a free 14-day trial if you’re not already a member of Arsenal.

So what we’ve got right here, You can see all these email templates that are on this Google Doc plus a whole bunch, more they’re, already pre-built into the Arsenal software. So what we can do is come over here and Create another sequence, so you can see, we’ve got, buyer leads email series, So it leads other leads for like leads coming in through Trulia Zillow, real calm by monthly updates. So this is really cool because what happens is inside of here.

We got all these email templates of real estate, Specific information, just updating and staying in touch with all of your leads. Okay, so You just put these people through the sequence, and then you don’t even have to think about it. The emails are going to go out on Autopilot every 15 days, and this right here is a six-month-long Sequence that you can just have that little touch points with all of your customers And you can see, we’ve got first-time little buyer or even the single emailing right Here You can go through and create your own custom Email sequence right, so you can either go through and copy/paste all the emails in here, Or we also have a pre bill in here And then also as part of the Arsenal CRM.

If we come over here to the listings or not the lists inside the lead section, What we can do is say: Hey, ok, this James guy, maybe Bob Eugene and Jason. We want through and roll them into The bimonthly update, section kaor, and so we just hit enroll leads And then it’ll enroll those people in that sequence and then, for example, James right here. If we click on his name right here, It’ll come down and you’ll be able to see the emails that are sent Delivered open, clicked on all that Information right here in the history, and we can add tags, we can add notes and follow up with this person.

Okay, So anyway, guys as far as if you want to go through a use, email marketing in your real estate business, I highly recommend it because You’re able to go through and have all these little touch points throughout the year Where you don’t have to necessarily be Thinking about it, You can just enroll them into these automated sequences that are already pre-built and done for you in your business, And so you can have these touch points and take advantage of this 40 times increase in acquiring new customers Compared to Facebook or Twitter.

Now that doesn’t mean you don’t do Facebook marketing doesn’t mean you don’t do with these other social media marketing. But the thing is, you need to be doing it all because, as we’ve talked about in previous articles, There’s just so many ways to communicate with your customers. Now, There’s email marketing, There’s text marketing, There’s phone calls, There’s facebook messenger, there’s a number of different ways and Each person they prefer a different method of communication act like some people are going to be old-school And they still prefer the phone call talk to somebody one-on-one.

Some people for prefer email, some people prefer Facebook, messenger, Some people text messages, and so you need to connect with every single one of your clients and potential clients Where they’re going to be hanging out and where they prefer to communicate with. So you need to be on all these different platforms, But the nice thing about email, guys, It’s basically free, okay and comparing it to direct mail, It’s four times as effective when you’re talking about ROI and the cost is like pretty much non-existent.

Okay, so anyway, guys. I just wanted to break down some of these email, marketing tips and strategies for you guys and, as I mentioned before, if you do Want the the real estate email templates, as you guys can see right here, just comment down below this article. Give it a thumbs up if you guys, have any questions as far as how to go through and use your emails With your contact list or how often you should email and all that stuff which we have all the campaign’s pre-built in here for you, Which all That stuff’s kind of taken care of so you don’t have to worry about it, But you have any questions comment down below as well.

I go through And I read: every single one of the comments be able to help you guys out Growing your business generating more leads, making more money and, at the end of the day, taking things to the next level right. So Once again, if you guys are brand new here to the blog, My name is Jason Wardrop, I launched a article new article every single Monday, Wednesday Friday, Helping you generate more leads, make more money and grow your business.

So if this is the first time you guys are here, make sure You subscribe, give this article a thumbs up and comment down below. If you guys want these real estate, email templates, you can have and copy and Paste use it. Your business and with that said thanks so much Hope you guys all have an amazing weekend and I will see you all next week.