Online Marketing

Does YouTube really work for Business Marketing? The #WeAreSlam Show Episode 5

Today, I’r with Michael T, Johnson chief creative here at slam and we have a Pretty fun topic today we’re talking about YouTube, yeah and I think the fun Thing about YouTube is every time you get a camera out.

If there’s a kid Anywhere around they’re going to ask: is this going on YouTube? So that’s that’s been. My experience is not only that, but everybody wants to be A YouTube star right, it’s true, I you know they. We already know that YouTube. Is the number two most visited site just right behind Google? You know it’s the Second, behind Google again most visited search engine, but if anyone’s like well You know YouTube’s not necessarily relevant for my business.

Maybe it is Maybe it isn’t, but if you have kids, you know that they’re reading YouTube and So YouTube is going to be around for a long time. Yeah it’s it’s definitely not going. Anywhere and even like some of the big players in the social space, like Facebook Instagram, which is Facebook they’re, always still trying to catch up. To what YouTube’s doing on article as far as getting a user and keeping them for a Long time but uh but like you’re, saying the business case, if you’re a brand or a Business I mean you’re not going to be a YouTube star for the most part, unless You know you’re, you were some really really hard.

Have a great natural Charisma and you put a lot of money into it – right, Yeah, right but uh, but what you Can leverage is kind of like the SEO benefits being discoverable and kind of Boosting up your brand in some certain ways, so you know, I think, the way that Most businesses use YouTube is just as a place to host their articles, but with a Couple tweaks: you can take that hosting to make it work for you better with, like Some search engine stuff and things like that yeah, you know I find myself more Often than not, if it’s something that I, if it’s something that I’m trying to Figure out, you know I’d rather read a article than read yeah, that’s just the way.

My brain works, and so even if I don’t go to youtube To make that search, which sometimes I don’t I do it in Google, but that I just Clicked articles, yeah and so with Michael’s talking about Being discoverable, that’s what we’re talking about like creating article Content that people can discover what they’re searching for a solution to Whatever problem they’re, having that your brand can address yeah and I think The other huge benefit of YouTube like apart from that discoverability as There’s a whole ad platform behind YouTube that, like you said, like my kids, Are addicted to YouTube, they will binge read and binge read and binge read.

And that’s, usually the behavior people on YouTube is they’re not there to just Scroll through, like Facebook they’re there to read a lot of content and That’s an opportunity to serve some ads that are incredibly relevant to that Person, you know, because there’s so many people of all ages on YouTube, just Consuming and kind of just binging on content, it’s important as a brand to be There, like in pre-roll, you know, and so we know the average attention span – is 7 To 8 seconds right, yeah and so YouTube geniusly Right they they they did something pretty amazing.

They introduced Six-Second pre-roll ads, so it kind of fits right within that attention span. You know universe, and so what those ads allow you to do is when the person’s Getting ready, you know to read whatever it is: they’re getting ready to read. Like you can just hit them really quickly with something that’s super Exciting super engaging it’s six seconds just long enough to get some awareness.

And over time like, if you’re advertising, these six second articles to your your Ideal target market then they’re going to see these six second ads over and over And over again, and what’s going to happen, is that brand awareness is just going to Increase and so that’s a great way that we’ve seen to like introduce new Products new brands to kind of reinforce some of this brand recognition. You know With your target audience yeah and it works really well and especially works.

Really well because this is how I hear about the lol surprise, that toys for my Daughter, because every every uh every article she reades every few articles she Gets a she gets an advertisement for some new toy, so in a day and age when People don’t read commercials or really read a lot. Tv, this is like a great way to get awareness for your product. I don’t know How my kids find the toys they do, but apparently it’s just on YouTube.

This is True so the next thing to talk about with YouTube is you know, early on Besides the ads, we talked about this idea of creating good content that helps You get discovered and there’s been a big change to the YouTube YouTube. Algorithm and in the last year, so I mean this may not be super familiar to a lot. To a lot of people, but we put out fairly regular content on YouTube and for a While what YouTube was favoring was daily uploads and if, if you’re uploading, Content consistently daily, then like there was a greater chance of you being Seen but they’ve kind of flipped that so we’ve seen a change on the algorithm Where what YouTube favors is kind of this longtail keyword, so when you think About longtail keywords: this is what you’re, putting in a Google search when You’re trying to find something not only that but they’re favoring, older catalogs Of content, so if you can consistently put out things that have to do with your Brand that people are searching for you’re going to get found and it’s going to Not just help you on YouTube, but like help you on your website as well, yeah And you know if, if you want to dig into the SEO reasons, why they’re doing that It’s probably because, like people figured out how to gain the system, Yeah and post stuff really quickly like new blogs, yeah and it’s spammy stuff, Right and so now, favoring my assumption.

It’s favoring, the older catalogs, the Ones that haven’t been banned from YouTube, there’s kind of this built-in Credibility and yeah – and you know so that’s what Google or YouTube once so You know we’re not really going to dig into the SEO like do’s and don’ts for YouTube. Or just in general, we’re probably to do SEO in a different show yeah, but this Longtail idea is just in a nutshell: you know if you’re trying to rank in your Youtube search results for like red widgets everyone and their brother is Probably trying to rank for that too, so it’s really very difficult.

That’s what’s! Called like a short it’s a short word, so it’s a short phrase: a longtail keyword, Is something that red ridge widgets that I can use in my Buick? You know that’s a Longer phrase it’s probably not searched very often, but if that’s something that Your brand then optimize for that phrase, yeah and You’ll, be you know in the top five yeah, not only that, but you’ll be more Relevant to the viewer, that’s searching for that which is really important.

Because one of the things that we’ve seen in the back into YouTube this year, Is that if you’re not super familiar with YouTube back in, they used to just Show you like how many views your article got, which is good information, but what They change this here. Is they show you how many impressions your article got and How many people clicked on that article? So if you do what you’re talking about not Red widgets, but whatever it was red widgets for Buick and and that’s Incredibly relevant to that person, that’s searching that then that article is Going to get a higher percentage of click-through on the topic and when it Gets a higher percentage of click-through, it’s shown to more people.

So it just kind of compounds on itself. You, you use this information to to give Things that are more relevant to the person searching and that always works Good for you in the long run, but if the article is relevant to what they clicked. On and they read it, which that’s, how YouTube is going to determine whether it’s Relevant or not, then it’s going to get shown to more and more people, so yeah Yeah, it’s simple, so I think the other interesting thing about this is so we’re.

Talking about creating like longtail keywords and creating relevant content, But the one thing that you have to do is make sure you get the attention of People and that they actually click on it to begin with, so you could make some Great content, but if nobody is able to find it or nobody sees it, it doesn’t do Any good for you so so there’s two very important things. One of those is making A clickable title for your article, so we talked about this like keywords, but if You get really spammy with a ton of keywords.

You got to remember a human Being is going to look at that title, not a computer yeah! That’s a good point. Because when a lot of people think about optimizing to show up higher and their Search results like on a YouTube they’re thinking about like how many keywords: Kind of stuff into the title and think about just the way that you’ve engaged With YouTube you’re not going to click on a title; That has a million keywords in it: you’re going to kick click on a title that answers The question that you’re asking and does so in a way that prove That it’s relevant, it’s authentic, a human has written it.

So don’t try to Keyword stuff, it’s not worth it yeah so and then the other part of getting People to click on your article is the thumbnail, and this is like arguably, the Most important part to get someone to want to click on your article so like if You’re looking, if I’m doing a search on Google, I’m probably looking on the words Like what the title is, but if I’m on YouTube that that thumbnail is what’s Going to entice me to click, I came across some really interesting information.

About like how the machine learning and AI and everything behind Google and Youtube’s algorithm on those on those thumbnails is and honestly it’s kind of Creepy and it’s weird, but it’s also fascinating so so Google has this thing: Called cloud vision – and this is like this – is the machine learning AI behind Like photos in Google, so if you have a let’s say I have a picture of a person. In a photo – and let’s assume this photo has no words on it at all.

Like I didn’t Put the title: it’s just a picture of a person, maybe they’re doing something or Holding something so what cloud vision does? Is it takes that article? It analyzes The emotion of the person’s face, so it knows the emotion for one it creates a Tag list for what’s happening in that photo, so we talked about keywords and Like longtail keywords, it creates its own list of keywords and tags based on What’s in that photo, it finds the person it pulls their identity from online and It finds all the websites where that person is or all the websites that are Associated with that, so it also creates all these matches for, where related Contents found on the web and for one that just tells you how important those Thumbnails are but also to me it’s just like kind of geeky, fascinating yeah.

You Know like as you’re going through all the things that it does it. You know they Say and the reason why I say they say is because there is no list of what Google Or YouTube actually does anywhere right like this is all just based on Experience and based on like people running tests over and over and over Again to see what works and what doesn’t like you search, and so we look at these Findings and then we’re able to determine you know what some of the best Practices that we should be doing, and so when you talk about like how they Analyze the photo to determine who it is, and then they go out to the web and find Out, where else that person is then it? I immediately am thinking about social Yeah, because we know, especially on the Google side, that social plays a major Role in SEO value, and so the more interaction, the more engagement you have.

On your social pages, it’s going to tie back to your website and boost your website. And so that’s how they’re doing it like they’re, drawing these connections and so If you’re an influencer and you’ve never been on it YouTube before, but you’re You’re known everywhere, I bet you’re going to get a bigger bump. Yeah just Because of the sheer volume of stuff that you have out there yeah, so that’s Pretty cool yeah: it is it’s pretty crazy how everything is connected.

Well, this Has just been an amazing topic that you know we wanted to just scratch: the Surface but I think we actually did a little bit of a deep dive into some of Just like YouTube and search engine optimization for article yeah, but you know Really just scratch the surface yeah. It is a big topic. I mean this could be like Five or six more episodes – and we still would have just scratched the surface so So maybe we’ll pick this up again another time, but for now thank you for Tuning in, if you have questions about YouTube or search engine, optimization For article then leave us a question in the comment.

Let us know what you’re Thinking and Michael we’ll get back to you with an answer right there in the Comments, so thanks again for tuning in and we’ll see you next week, thanks for Reading, if you like what you just readed subscribe, then hit that Bell. You’ll be the first to be notified when new content goes live. After that you can Read more articles from slamming see we pick something we think you’ll love,

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Online Marketing

Becoming a Nutrition Entrepreneur: 10 Things to Do Before Starting

Is your system researching and you start realizing? What do I need to do? What does it take to start your own business, and so some of these things I’m going to be saying it are coming from the as a private, practicing dietitian and then some things I say throughout the series are just going to be general to any entrepreneurs or Wanting to be your own thing, so the top 10 things I’ve learned from just researching and listening to just business men and looking at websites on private practicing dieticians.

These are the top 10 things that I need to do or that I have done this week. So the first one that I should have done a long time ago, so I almost shouldn’t I need to do this, but I just did it last week: get professional liability insurance. I’ve always had people sign waivers as I’ve worked with them in the past. When I realized, especially as a private practice and dietitian, I need professional liability insurance, so I just registered for that and got that last week, number two: this is for more dieticians and stuff, but you have to figure out okay.

So where are you going to do it? Are you going to rent a space? Are you going to work in a gym? Are you going to do it strictly online and so for me, I’m kind of doing both the online saying worldwide, but I’m also working with Titus Sports Academy in Tallahassee and going to be doing in person, one-on-one kind of consultations with either their clientele or people that I just want to bring in and they’re just letting me do whatever I want and giving me my space for free, so that’s really cool, so that is, you have to figure out what space you’re going to be number three was a question of.

Do I want to register as an LLC and after some research? I don’t think I want to do that right now, but it will be beneficial in the future. So I’m probably going to keep that in the back of my mind, number four one of the biggest things I’ve seen across the board is having a good website and then having social media and being on social media with your business. And so, thankfully, because of having a blog and being a blogger since 2013, I have all that stuff.

Going already – and I created my new website – stare, grief and calm and if you guys haven’t seen that with all my services and everything and then also social media, I’ve started opening up. My personal Instagram server expand because I’m going to start sharing more of my life journey on there, but I also have of course, a freshman, healthy Instagram and the freshman healthy, blog and freshman healthy everywhere on Pinterest and Twitter, and everything like that.

So I think I’m good in that respect, but that is key and I also have a blog post on how to create your first website or blog so I’ll link that below in case you do need to do that. Okay, so number five was having a financial and budget sheet like spreadsheet. So this is something really bad about in the past and I’m not a Business and Finance major. So I really don’t understand a lot of stuff, but I do know it’s key to keep track of all of it in your keep track of your expenses.

Keep track of your income, keep track of what your net income is, and so I’m starting to do that and put that all together and a spreadsheet excel sheet, and have it all pretty haven’t really done that yet, but it’s in this process. But there are a lot of like templates online, that you can just download and use number six another thing for kind of just private practicing dietitians, but also maybe for you as a dietician and not just a nutritionist or health coach.

I am allowed to take insurance from people, but that opens a whole nother can of worms of just dealing with insurance companies and stuff, and I don’t think I’m ready for that. Yet so after kind of thinking about it, I’m just not taking insurance right now for at least the first year, as I figure it all out and get everything else running and then maybe I’ll open up to that. But I’m not sure I will next is having just like handouts and paperwork ready.

So I have thankfully worked as a nutritionist and sports nutritionist with Titus Sports Academy for the last year. Now so or I get six months, so I was already having to build a lot of handouts and paperwork from scratch, and so I have you know an initial client assessment and questionnaire. I have a three-day food diary journal template, I have you know just like pre and post-workout food handouts.

I have high-fiber foods, high-protein foods high, just all the different kinds of like handouts. You could want for nutrition reasons, and then I have you know some assessments and questionnaires for initial clients and by weekly, check-ins and stuff like that that I’ve already built. But you should definitely have that if you’re doing any kind of consulting and then last thing I realize and that we all need to realize, if we’re wanting to be business, men or women is it all comes down to? Where is your income coming from because at the end of day, you’re not making money? It’s only a hobby, it’s not a business and it’s not going to be your career.

So, throughout my blogging and since 2013, when I started blogging, I have been able to find ways to make money monthly. But it’s always just been a part-time and I’ve never really pursued making money very much because I just really enjoyed it and it was just a fun side thing like decide with college and as being a full-time student intern. But now it’s like! Oh I’m trying to make this my career.

I need to make an income. I need to make enough income so ways I’m already having income and just as a blogger, and not even offering my consulting services. I do work with some clients already, but that’s going to be more of a majority part of my income. They look into the future, but right now a lot of my income is coming from working with brands. You know one time pose one time articles things like that and then also long-term partnerships are key to secure.

If you have any kind of social media following, I only decided to work with two companies long term for 2017 because of you know really wanting to give my time and energy to them and not when you take on too much, as I was still going to Be a full time intern and full-time student for the first six months of it, and it was the best decision of my life in that secured, like 12 to 15 grand right off the back for 2017.

So that was nice to like already have that, set and know that that is going to be part of my 2017 income and then work from there with one-time partnerships and stuff with different companies. Like you saw me take over the date, companies Instagram for the day and stuff like that, little things like that that you monthly, also bringing in another like one to two grand a month. So that’s kind of my turn income and then also affiliate links like that’s something I hadn’t really promoted very much, I’m going to start doing that, but looky in my book, of course.

So looking forward along with that kind of income – that’s already coming and I want to offer more consulting services now that I’ll be a dietitian. I do have hopes for another book in the future, but I also really want to create an online course, for you know, breaking up with dieting and just feeling your mindset from all of that kind of stuff. So there’s a lot of things in my mind to pursue in the future, but right now I think the main sources of my income are going to be coming from consulting working one-on-one with clients and group education sessions at Titus Sports Academy and then also of course, My side work with social media influencing you know, reading and writing for publications and stuff.

Like that, so q last things that are on the agenda do I need to register my business. That’s something I read online from one person’s blog and I need to figure out if I need to do that and number two is just creating a separate business account like financially do I need to create a separate bank account for my business and that’s something I Think I do need to do, but haven’t really figured that part out yet so there are ten things I’m have worked on or will be working on and where my income is coming from.

I have this on a blog post, so I’m linking that down below you want to check that out, and so I don’t know this series is just going to be going with it and see what works. What doesn’t what’s popular? What’s not so I might as we’ve just kind of detailed stuff for my blog post for people that really want the Nitty Gritty stuff and then few YouTube articles on life. Lessons and failures and successes throughout my weeks and you know daily vlogs, like as I can or might do this nitty gritty stuff on here.

I don’t know you guys. Let me know, as this keeps continuing what you want to see and what you don’t want to see like. You won’t hurt my feelings. I just want to know, because I don’t know which part of it I should just keep on article, which I should just keep on blog or if I should just be doing both on both. So with all that being said, thanks for staying tuned to this longer article of mine of my first article of the road entrepreneurship series, so I hope you guys enjoyed it again.

I want feedback in the comments below, and I also want to know what you’re going to be working on this week, if you’re in the whole entrepreneur world and have any of these things that you need to work on too. So until next time. Bye guys, you

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