Categories
Online Marketing

What Are Backlinks For SEO?

Now backlinks are one of the top ways that you can get free traffic to your website and what they are. It’s a better website or high quality website linking pointing people from their site to yours.

That shows search engines that you have a trusted website, because other websites are referring people to you and it also builds up your search, ranking in the search engines. Now some ways that you can get backlinks are social media is obviously number one. You can post your articles in your links to bring people back to your website on all the social media blogs like LinkedIn, Cora and medium. Those are some of the blog examples that you can use now when another sites linking to you is signals, the search engines that your website is getting stronger and more trustworthy right, just like if a new customer meets you, you build that trust with them.

Now, you’re building trust with the search engines. So some other things you can do is you can write articles? You can share your highest quality content with other web sites for free. You can say, hey post. This just make sure you post a link back to our site and that’s when you’ll really start seeing those Google rankings now for automation, links, that’s what we’re focused on is giving our links into other web sites that are higher than us better than us.

So we’re writing articles making articles and sharing that content with them just to get those links back to the site and that’s what will bring us to the first page of Google now. Are you already doing backlinks? Have you even heard of it before leave a comment below if you have any questions about how they work or if you need any help, we have our website a link com where you can actually post your profile in your business and link back to your website That was the whole reason we created it, so you could go there, get links back to your site and start building up your authority on search engines.

Thank you so much for reading and listening. Please leave a comment below if you’re already doing this technique or share the article with somebody that needs to hey there. My name is Brad Smith, owner and founder of helpless, it’s my mission and my passion to help others with their business. So if I could be your coach, your mentor help you in any way that’s my goal. My goal is to bring you value, so let me know if there’s anything I can help you with, and I look forward to working with you.


 

Categories
Online Marketing

Top Google Made Tools Helping SEO Efforts

So you know a lot of a marketer is a lot of a business owners. Always try to want to find the best tools. What can help me paid one expensive, one, cheap ones free once all that stuff. So what I want to say is the tools are great, but there are so many tools available now that a don’t cost money that you should use them and you have plenty of fun – would work with it.

So I’m going to go one by one. All of these tabs have been open with all of these google-owned tools and that can help you with SEO and i’ll explain, kind of a tip or two about each one. So the first one, obviously we’re going to start with google com. So any time you want to do research, you want to find it your complete, your competitors are doing and you want to search specifics, use google, so very simple, not not something! You know a secret or anything.

Everybody knows this, but what you can actually do – and you really need to get good at this – is to know how to search so, let’s say i’m selling soccer jerseys. Okay. So if I’m doing research one, obviously I can search for all of my competitors, see what they’re doing to I can use things like a you know, site colon or I can use all these different search operators to refine it look for it. I can use things like the refining by blog.

Maybe I want to find all of the blogs that that a deal with a softer right, so I can then reach out to them. I can create content for them. I can use. I can always subscribe to search within the discussions or news or stuff like that, so google com number one most powerful tool for any kind of an marketing research that you want to do pretty obvious now. The second thing, which is the second tab, is basically to use a part of what’s in google com, which is the three auto-suggest, so a what happens when you know, when you type in something it’ll, try to give you so say.

If I type in salford soccer space, it will try to give me what are the next most popular searches that people actually type in, so that can give you content ideas, more ideas of what’s going on and really give me a lot of insights so use the Autosuggest, it’s very very helpful. Ok, so we did that so google com auto-suggest and we talked about ok, so the next one is AdWords. So right now I didn’t sign in, but I just wanted to give you a tip about Adwords.

So if you’re doing SEO you’re doing organic marketing, AdWords is actually, in many cases a very good, complementary tool. Uh, because it’s right now a Google Analytics doesn’t provide all of the keyword data for for organic results. You know they have that not provided getting to right. Now about eighty percent or so and soon getting to a hundred, you don’t really have much information. So before you do a SEO efforts which you obviously know takes a lot of time takes months years and on you want to try too many cases pay some money.

Get actual keyword, data know what converts better, don’t don’t spend two years trying to rank for a keyword and the conversion rate is not good. Is so spend some money and gather some data for a lot of data. Okay, so that’s that’s. Adwords equate fit okay, so AdWords we get now. The next thing a part of AdWords is the actual keyword tool right. So um we used to be the adword keywords tool. Now it’s the keyword planner.

Obviously you can cap into this tool and give gain information about who searched it. Sorry, what are people searching for? What are the numbers, and then you can search by landing pages, maybe you’re clear competitors and just get gather additional information, which is keyword, tools, very helpful, of course, forever SEO efforts. Okay, next thing is a Google Alerts. Google Alerts very simply put you, can set queries to check every now and then, let’s say every day, you can take right in your competitors website and see what engines are talking about them.

You can have a alerts for specific types, may be only a blog posts about something that you’re looking for so using this alert system. To actually give you insight and help you check automatically this information very, very useful. I love doing it for competitors to see what they’re up to I love doing it for our brand name and a lot more other hands. Okay, so great. So the next thing is obviously Google Analytics, so I’m not going to go into it, but Google Analytics has tons and tons of information.

What are your users doing? What are they not like about the efforts? What are the key words? What are the top landing pages on and on and on and on so very helpful for a lot of stuff? Ok, the next thing is using Google’s blogger blogspot have a blog, yet content link for yourself get more users, write more content, very, very obvious. Ok, the next one is the Google PageSpeed or Google developers in general.

So it gives you a lot of insight, but I like to use pagespeed because actually i’m very obsessed with half with that’s the page load a loading time and I just love working on that and making our clients website as fast as possible. There’s been many many researches research that has showed that the having slower speeds on your website actually in make your visitors lead. So you just want to have a nice design store.

We want to have a nice quick store, so evaluate it analyze your store figure out. What the problems are, make it faster and faster and faster. Also, you can use things like a Google’s it and mod PageSpeed, which I helped your server run faster. If, in that, you know some of our clients who use it, but some of the time it’s a little over memory usage on our servers, but it’s a good idea. There’s a lot of tools.

There’s a lot of caching a lot of all these tools that you can actually read about in the Google developers. Next thing, obviously, is Google Calendar setting up just updates setting up a regular content calendar? You know once a week you write for a blog. It twice a week you research about this three times a week. You do this and that very, very useful. Ok, next one Google Drive a great for collaboration with Excel the word: hey all that stuff between teams.

You know, so you have everything online. You don’t always have to have what one of the same computer is great for creating public documents that you can actually gain leverage from them for SEO. Just perfect for organizations perfect for link if we reach out organization having all of your contacts in one place: lovely very, very nice, app yeah. The next one, which I actually forgot to put, which is very helpful, which we do is actually a gmail or google apps right.

So we basically have you know everything in one place: a Google Apps it your your gmail, easily searchable. You can use templates for your emails if you have reach out to maybe, and they you just have everything in one place. I really like Google Apps to recommend it strongly. Okay, next thing is google plus so again a you know, google plus tied into search algorithm a now. You have personalized search, so it’s great for your friend sister to +1 things to search to connect in the communities on and on and on, and this is just a picture.

I took it in one of the moles a few days back and I just thought there was no assistance. So again you know Google Plus very recommended great tool. Next one is google translate especially perfect, especially good, for you know, learning about opportunities from other languages. Maybe you’re looking to translate your website and you want to figure out more opportunities, maybe reach out and just expand.

So using google translate in a global. You know more global internet and more global world is very important. Next one obviously Webmaster Tools, a lot of insight and you can figure out about your ear. Crawl errors may be things you have to redirect real ones from 404 pages, a lot of stuff, some Webmaster Tools, you know tons of stuff. You can actually improve them. Do next, one is the head platform which we’re using right now is creating articles creating content SEO SEO marketing getting out there is about a big part is about creating content, sharing your information, helping solve problems, creating articles like what I’m doing right now and later on.

Also interacting with your community, so the way I do it and I would love to do it and to continue is now for this article. For example, if you have any questions about any of the google tools and how they can help with your SEO, our marketing efforts I’ll be happy to help, and I want to help you guys in the comments. So ask me any questions and i’ll be happy that they give you detailed answers about any questions you have and just more information, and I want to interact with you guys.

I want to create more content and I love your questions and it is done, and the last thing which I like to do is actually google web history. So if you go, then your settings, you can, you can go into web history if it’s enabled and if not, you should enable it and the reason I like it is I like to create content right. So what I like to do is anytime. I search for some kind of problem with in my industry or my business or my client business.

I search for so let’s say, for example, we’re set it and selling again soccer jerseys. So now, if I’m a business owner, one of my workers is actually searching for something in order to solve a problem. I want to actually go back to that history. Remember what problems I have and then obviously remember what the answer was and I want to share it. I want to share it with my my potential customers, with my customers, with my workers and and using this kind of a what you search for this theory of, if I search for it, probably because the internet is so big or so many people online.

Probably there’s many more people searching for it. So if you can go back to what you searched for figure, it out right content create articles, create images, infographics, animated, gifs, blah blah blah all that stuff. You can actually use that that history in order to kind of create content I that stuff, that’s basically it so again, if you have any questions about this, about any tools to help in either within google or otherwise that help with SEO help with marketing I’ll really Be happy to help with you guys be happy to assist.

Thank you very much for listening to this article and we’ll be creating some more soon. Thank you.


 

Categories
Online Marketing

Google Keyword Planner Keyword Research For Your Bussiness

So if you don’t know what it is, Google Keyword planner is basically a free tool that is used to help make informed decisions about keywords. A keyword is basically anything you can type into a search box. People will call it longtail keywords and keyword, phrases and there’s a bit of semantics that go into there, but if you’re, just starting out, that’s not something that you need to worry about getting back to keyword, planner.

It was a tool that was built out by Google for advertisers, so it would be easier for them to go ahead and create campaigns on Google Adwords, basically letting them know information about who’s. Looking for what, at whatever time and how much money, it’s going to cost you to get that click, so you’ll be able to find information relevant to your audience without wasting your time and money. So if you’re, just starting out, you don’t really need to go ahead and spend hundreds of dollars every month buying new tools.

You just try this out see if you have all the information you need and once you’ve narrowed down your results, your research into a specific section, and only then will you really need to worry about more and more complex and intricate tools. So, to start off, we need to figure out what keyword research is, and why do you need it and who needs it? So if you don’t know keyword, research is basically research on keywords.

That’s pretty self-explanatory, figuring out what people are looking for, figuring out, whether your business aligns with them whether these are the right type of people being able to rank on those ads and, finally, to increase your sales and revenue. We’re basically going to be going over three things in these tutorials, using keywords for SEO, using keyword, planner to drive better results on your PPC campaigns.

That’s pay-per-click and finally, the nitty-gritty of keyword. Research will basically go ahead and look for a keyword that we use in our own agency, so you have a real-life working example like we were saying, keyword planner can be used by two people. One are business owners that are trying to create campaigns and finding keywords to convert on it’s pretty much the same process. The only difference is if you’re, a business owner of your goal is to look for a very low small, complete, very low competitive keywords, so that you can spend as little money as you can and rank number one in that specific search term.

So you can get more visitors that are looking for the ideal target, but if you’re into content, it’s a bit different because you want to rank for that highest hardest, most the keywords behind with the most money. So, if you’re into content – and if you have your own niche blog, if you’re writing about gardening in San Francisco or something it’s a bit different, because you want to rank for the highest competitive keywords.

So if your goal is to make money on your blog with Google Adsense or something, then you want to make sure that you’re trying to back keywords that have a lot of money behind them. So you don’t want to be the number one blog of a very obscure category with no money behind it. One thing that we found recently when we were doing some research for software is that open source key programs like open source CRM is an open source.

Anything has very little competition because, to be honest, there’s no money to be made in that people that are looking for open source software are generally not the guys that are looking to pay money. So that’s a really cool thing: if your model is generating revenue through Google Adsense, that’s not the niche you want to be in. So that’s one side of the spectrum. The other side of the spectrum are business owners.

Whether you want to try to create content on your own blog and rank for a specific keyword or you want to figure out which keywords have actual value and which you can afford to get a click for. Because if you want to find something like diet or weight loss, it’s going to be ridiculously competitive for you, so you can’t really sell products on that through Google Adwords. Well, you could but you’re not really going to make a profit unless you have insane conversion rates, because you’ll be looking at spending tens and twenty dollars per click and above so, what you’re trying to do is look for a decent keyword which you think will have Good results now, of course, this doesn’t justify everything, there’s still a ton of a be testing that you need to do with words with URLs with designs and that’s a different topic for another day.

Nowadays, the internet plays a very important role in our lives. More and more people are looking for specific services or products using search engines every day you want to increase the efficiency of your site, store or social network page will, help you search through the competition in order to successfully grow in this modern internet driven world. You have to be at the top of the browsers list, we’re a company that provides a full package of internet marketing services.

So, let’s work together, we’ve helped hundreds of businesses and we can help you too ww search viral com. So if you don’t have an account already go ahead and create one by going to adwords.Google.Com – and you can just sign in with your Google account if you want to the signup process – is very basic if you’ve built a gmail account, you know how to do this. So once you create your Google account, you will be locked into the dashboard of Adwords and it’ll.

Show you what you’ve been doing. So if you haven’t done anything right now, it’s just going to be an empty dashboard, but on the navigation bar you’ll, see an option called tools inside tools once you click on the Tools, menu you’ll have a bunch of sub menu items, go ahead and click keyword, Planner inside that, and now we’re actually ready to begin so once you’re, there you’ll see four different tools in two different categories: the first category is find new keywords and get search volume, data and the second category is for budgets and forecasts, so we’ll only be looking At the first one, really because unless you’re a very advanced user and are currently spending a lot of money on Adwords, that’s really not something you’ll be looking into inside that you have three options: search for new keywords, using a phrase website or category.

The second option is get search, volume, data and trends and finally, multiply keyword list to get new keywords. The first option, the first tool so we’ll just call the tool. The first tool is perfect if you are in the lookout for ideas. Well, if you list your product or your seed keyword, your first thing it’ll basically create a bunch of derivatives of that keyword. It’ll use various amounts of data from your product, your service, and if you input your website, it will go through your landing page and it’ll.

See what you’re trying to sell the more information you give this? Basically, the better results, it’s going to give for you so search viral is a digital marketing agency right. The main product that we actually sell is social media management. Let’s go ahead and use this to get some actual results on a campaign that we can use to get more businesses to pay us to manage their social media. What we’re going to do is go ahead and type social media agency, or you could say social media management.

Let’s just go ahead and do that because that is the product, not the type of business and we’ll go ahead and put surged viral com locations. So initially we are currently actually looking for a campaign we’re doing a bunch of ads to advertise to people in the UK, so I’m going to go ahead and have United Kingdom’s United Kingdom’s as my country. So if you are in the UK, you would that Google AdWords is expensive and that’s not really a bad thing.

As long as the market makes sense, you wouldn’t really have a problem. There is a bunch of stuff that you want to do this. The first thing is the product keywords: these are what your product is, you can add more than one you can add like a bunch of stuff so like, if you have a I mean we could technically add like social media SEO, digital marketing and all of that To get results customized directly to your business, but we’re doing this on a very micro level, because we want to only sell this one product because we have capacity to handle a lot of that.

And that would be perfect for us right now because, unlike SEO, Google Keyword planner is about giving you instant results. You don’t want to plan for like two years ahead, because these things change and you will have to keep on updating these stuff. So I’m ready to sell social media management right. We have your landing page and we’ll click United Kingdom English. We can check, check Google and Google and partners.

I ideally search for Google, because I don’t need that information right now, so negative keywords it. This is a very interesting a lot of people completely disregard that, and that’s a really bad thing to do so. What a negative keyword is is that it removes a specific. It removes a specific type of people so, for example, if you’re selling in a item that you know that someone, if it’s a very confusing item right, for example, if it’s social media management – and we can put tools as a negative keyword, because we don’t want people That are looking for social media tools.

We want people that are looking for social media agencies and it can be very confusing. So if someone is looking for social media management tool, we’re not their customer, we want people looking for social media as a service. So do we have that you can change the date range? How, since when have they taken it? What we generally do is we take it from July, and we just take it, as you know, as far back as possible, just because we could get a better understanding of that information.

We can have keyword filters based on the amount of searchers, so whether people are looking for only a hundred times or you want to avoid people under a specific amount of searches, and you can decide how the competition you want it to be, of course, initially. If this is your first time, I think you should avoid this, but yes, you have this information. You only show ideas that are closely related.

So what I? What we basically do is the first time we just go completely ham and then worry about this later. You can always refine and you will have to refine, but don’t worry about that right now, so we have the search traffic data, so we know that yes, it’s gone up slightly on average. Now, for that specific keyword that we’re looking for social media management – that’s pretty brutal, it has the thousand six hundred searches average per month, which is great.

The competition is medium, but the suggested bid is insane. So if I’m getting a click, they expect me to put $ 20 or $ 17, and that just doesn’t make sense right. So we need to figure out. I mean we can do a bunch of things. We can try to figure out if there’s something cheaper. Like look at this digital agency SEO, there’s ten people looking for it and the suggested bid is madness, so we can do a bunch of things right now that we have that information.

We can. We know the trends of data you can see if people, what type of people look for this mobile has grown up. I think that I mean mobile. Tate has gone up. It’s probably just more people using mobile devices, then actually that specific search term going up. So we have this information and how exactly is it? Do we find something that we think makes sense right like social media, for dummies, this isn’t someone.

So what you need to do is go through these keywords, one by one really and go through these ad group ideas right. So ad group ideas are basically bulk keywords that, for example, if you click digital agency, it breaks down into little little keywords in that. For you to see, if there’s actually any viability, so it suggested bit if you have keywords without suggested bids, that generally means that not a lot of people are advertising on it.

It could also mean that there’s very few people so that it doesn’t really show stats. So, for example, let me just check this out. You can open, add it in ad preview to see if there’s okay, let’s preview, this in the United Kingdom and we will see yeah. So there is a ton of advertising on this particular keyword and we really don’t want to hit that, even though it says like even though it’s a it just basically doesn’t have enough data because there’s only probably like one or two searches.

So if they say ten, it’s generally between zero to ten, so we’ve done, I mean before I did this article. We went through like a bunch of keyword, ideas to find exactly what we wanted and what we’d really figured out was. You need to understand how a customer your specific customer would think right. So you would need to understand how your specific customer would think and what we did was we found out that we can go ahead and I mean a lot of agencies.

Don’t really have their pricing publicly visible. There was a ton of people that were just looking for social media management price. Even though social media management price was ridiculously expensive at $ 10, we managed to find that there’s a good bunch of people that are searching for social medium packages. You can see that the trend is generally going up. There is about 140 people. Yes, that’s not a ton of people, but you don’t need to find keywords with millions and thousands of people searching for.

Actually it’s better. If it’s a small group of people that you think are going to be your perfect audience right, we can see that is medium. Competition but the suggested bid is low. There are people advertising on it, but it’s something that you can test out because for for our product in particular, you’re looking at spending 300 plus dollars per month for us to manage that. So if we get a click at $ 3 and then if we convert our sale at around 20 clicks or even if we convert our sale at a hundred clicks, we still come out ahead in that campaign.

What you really need to do is understand how a keyword plays into the role of traffic to conversion, to lead and, finally, closing that sale, but you also need to understand price is very subjective. If someone is selling a five-dollar item, this doesn’t even make remote sense right. But if you are someone who is selling a large ticket item like us, then this is completely fine, because $ 3 is simply a drop in the proverbial bucket.

If you’re going to find someone who is very interested in seeing the price of the product that he or she is about to purchase, so what we would generally do is find something like this, maybe even social media, marketing packages or social media services pricing, even though That is actually a bit competitive, so if we go ahead and look at the preview on how badly this is clustered, let’s just put code at UK as well, you can actually see our ad because we’re the first rank their social media marketing pricing.

How much did you pay, so I hope this article helped you guys we actually do have a tutorial on the website. The link will be in the description below so we’ll be creating a bunch of tutorials on everything to do with digital marketing, social media SEO and all of those good stuff. So if you need help with any of that, go ahead and click that subscribe button or if you own a business – and you simply don’t have the time to deal with this – go ahead and visit our website www.

Hiwayfx.Com petition in order to successfully grow in this modern Internet driven world, you have to be at the top of the browsers list, we’re a company that provides a full package of internet marketing services. So, let’s work together, we’ve helped hundreds of businesses and we can help you too ww search viral com.


 

Categories
Online Marketing

My TOP 5 Neck Knives For Bushcraft

Let’s get started really saying this list is in no specific order than price point and to give you guys, quick rundown of these dives in case you’re, unfamiliar with any of them. This is, of course, the more a companion visiting Morra eldress. This is the S III. This is the LT right Camp muck, and this is the BRK bushcrafter, and these are my top five and I’m going to get into why I these five made it onto this list, probably know or have seen from this blog.

I have a lot of neck knives and I’ve used a lot of neck knives and so who really does take quite a special knife to actually make it onto this list, because I have many to choose from, but the more companion. The reason why this is one of the first on my list is because this was actually the first neck knife. I ever ran this one specifically in the first neck knife I ever ran alongside the Mora companion.

These were the first third, more companion, slash clipper were the first two neck knives for me to ever run and I ran them for around a year and a half, and I really liked them as far as performance goes. They are very good. The price point is incredibly hard to beat on them. Overall, this knife just was such an impressive knife and, like I was saying you know, I ran it for a long time, so I really understand how to use this knife and I think, for a good starting neck knife.

This one is extremely hard to beat. I really think the only thing that could really beat this as a starter. Neck knife is its newer brother, the L dress and the L dress. Once I got it, I was kind of one of the last people as far as youtuber viewers to go to actually get one, but now that I’ve got it, it is fastly becoming one of my favorite neck knives. Ever I mean really, as I see the more L dress, it’s like a every day man’s se as Azula.

You know it has a large handle, obviously for these mittens, it’s a little bit hard to show, but it actually can fit pretty well, even with very large men, unlike I have here today, but overall, as far as being a very small night list set around the Size of an ST masuleh, this knife is really really good and once again it keeps that characteristic property of more knives, and that is a very good value and a reasonably low.

When I was saying, I really love the moral dress and it is, in my opinion, really the only Mora that could really beat the companion as far as being a very compact, very lightweight, but still quite strong neck knife and one of the largest upgrades I see With Elle dress is not only that is a lighter weight than the companion, but they’ve actually sharpened the spine from factory on the L dress. So it actually throws me crazy, so I really have been in super impressed by it.

I think any of you guys have readed my a lot of my survival kit. Articles you’ll know that the L dress is pretty much the knife of choice for me, and it is that for that reason that it’s extremely small, extremely light yet extremely capable. So, though that is the companion’ /l dress, I really do love the companion once again, if you’re getting in neck knives – and you really want to get a good knife knife to begin with, you know: oftentimes a lot of neck knives are more expensive.

Like these. All three of these are over $ 100, so Neth knives can be more expensive thing to get into, but if you want really affordable ones, definitely turn to Mora. So number three is the S III. Ironically, that is not tying that way. It’s just how it worked out, it’s just a coincidence, but I really love the S III. This is actually one of my favorites of this entire batch just for the fact that I think it’s really good for bushcraft, but it’s also really good defensive, Neff knife and the reason why – and I’ve talked about this – I believe in the review – is because it’s an Ultra ultra slim night, I mean yes see the thickness on this I mean this is the thinnest as far as overall thickness like throughout the entire knife.

This is the thinnest knife. Here I mean you can see with all these other knives the handles they kind of swell out, and that is a little bit of a problem with long term use of the ac3. But when you carry this knife, it is super flat super low-profile. It does not. Stick out at all, so it makes it a really good defensive option, as well as a pretty capable field blade, and so this is how to make my list just for the fact that it, if it’s dualism it also in my opinion, is one of the most Perfect sizes for a neck knife – I know these smaller neck knives are great, but at the same time I do like personally just a little bit of a larger knife, and so that’s where the S III lines right off with me, and so I really like this One and if you do shop around normally these things are a little over $ 100, so normally like around 104 to $ 100 on Amazon, but I actually shopped around and found a killer deal on this one.

I got this one for like $ 70, so you can find good deals on se. Threes. You just really have to read out. You know, go to a lot of knife shops in particular. I got this one from knives ship free when they were doing like a blowout sale or this one I like, sell a whole bunch of excess stuff, so they were discounting it heavily. So I really liked this one. I was able to get it like. I said for a really good deal and this one’s a little bit of special one just for accelerations, it’s a green and Brent blaze orange as well as it’s a modified tang.

So I really like this one. I’ve been very impressed with it and, like I said what I like most about this knife, is that dual factor that not only can you carry this in a bushcrafting situation and still a very capable knife. But if you want a knife that also duels as your everyday carry neck knife or a defensive purpose, this is a very good choice. I want to a little bit more of an unusual one, I’d say in the LT right lineup.

This is probably one of their least talked about or more rare knives, and this is the LT right can’t muck. Now this is actually one and I’ll be doing the forward wellness and a bed, but this is actually one that came over from the. What is it long blind horse knife days and this one was the camp muck by blind horse knives, but of course, black horse knives no longer exists, but LT right took this design on and once again I think they killed it and additionally, a super capable camp Knife, it’s extremely good.

I’ve dressed several game animals, it’s extremely good at dressing game animals, it’s pretty good at doing just regular camp tasks. This is an a2 tool steel, so the edge retention is pretty good. Once again, it’s right around the same size as the SE. Through you can kind of see, you know it’s, it’s actually a little smaller than the S III and so fits right in there right in my kind of loved size range.

So I really like where this fall as far as the size range goes. It’s not too big, it’s not too small and one thing it’s a very unusual knife. It’s really awesome. I love that nest neck design. It’s not a design, you see very frequently anymore, but it’s still extremely capable and if you ever use an S, mukhda zine you’ll really love it. So that is the LT right can’t muck. This one, like I said, is an a2 tool.

Steel with black and blue g10 that is contoured, so I really love this setup. These are pretty tough to find like I was saying they are rare for a reason. I contacted LT right and they only make these every once in a long while in small batches. So if you want one of these, they’re really tricky to find, but just google them, you can likely find a company. Once again, one of my favorite places to get knives is nice ship free, not trying to do an ad for them, but I found both of the SE and this LT right there they only had this is the last one they had in stock, though so yeah.

These are pretty tricky to find that’s kind of my only hesitancy of making a review with them is. They are quite tricky to find and they’re not made very frequent. You probably one of my favorite. I guess you could say math knives. I’ve carried this or I carried this. This is decommissioned both of the companion and this one on our decommissioned. In case, you guys are wondering why you don’t see necklaces on them.

They long abundantly absolute favorites, but for a very long time it was one of my most favorite bushcraft knives. I guess a whole just an entirety of bushcrafting. It still is an extremely hard to beat night. If you really want to see the standard of what a bushcraft knife should be it pretty much is the bark of a nice bushcrafter, I’m not just trying to say that, because it’s an expensive knife, but overall the complete design on this and the way it’s laid Out the wave, the exit is just extremely good.

I have game animals with this knife, everything from grouse to squirrels, to hares every every really my shot, every type of animal except large, large game animals. I’ve dressed with this. It is an extremely capable knife, not just in stress in game animals, though it is also very good. At carving netting needles, try sticks really. This was a knife that I had to separate myself with, and so when I do a lot of like how-to articles, I don’t like to do it with this knife, just because I use this night so much I mean it is like my general purpose fix all Knife look: I just need a knife to do something.

I am 99 % sure this knife will do it and it’s made out of the excellent CPM 3v steel. It is an incredible steel. This 3 v it just goes forever. It’s an absolute trooper of a steel. It is a sharpened spine or at least a 90-degree spine, so it throws fair odds, marks very well. The handle’having. Now more experience I did when I first got this knife with handles. I will say, at least in the beginning of this, handle it’s a little too slender me, but still even now, it is pretty good.

Another thing I like about this knife as far as neck knives go. You can see that even with these gigantic mittens on – and these are a very large men in case you guys don’t know – these are not tiny little mittens, but even with these very large mittens on I solve a complete hold. None of my fingers are falling off. Even you know, with the mittens on the mitten is not falling off the back or really the front.

You know I can still fully use this knife, because this handle is quite large. This is, I think, the largest neck knife I have here, and this is probably honestly the largest size for neck knife. I would ever recommend but overall, like I said, if you’re looking for a standard of measure for a bushcraft or really not nice, this is it. I do think if you were to go with this knife, it’s really hard to go wrong with it.

It is expensive, I’m not going to lie it’s around 230 dollars, if not more, because some of the handle options, but it is 5 knives or neck knives for bushcraft. In particular, I could go into a defensive role like or everyday carry where I’m carrying neck knives for defensive or in a defensive role, and certainly it would change up a little bit. There would be other knives in this mix, but this one’s more specifically talking about outdoors knives and, like I said over my experience of years and bushcraft, would have been some of my favorite neck knives.

Hopefully, you’ve enjoyed that. Don’t forget to comment like share subscribe and tell me what your thoughts are. What are you guys’s, 5 top neck knives, or do you guys even carry neck knives? I’m not sure not. Everyone carries neck knives, but I certainly do and really love it. If you guys don’t carry neck knives seriously, think about it, anyways guys! That’s all! For now and I’m out you you


What are you eating? Check out the video below to find out about a healthy snack.

 

Categories
Online Marketing

5 Projects That You Can Sell | Woodworking Business

Today we’re going to talk about five projects that we’ve learned so really well for us. So we got a question the other day on Instagram. Go follow us on Instagram, if you haven’t already, but we got a question of somebody asking: what do you make that sells the best like because there’s a ton of different projects? What, as a beginning, woodworker trying to make some money, what should I go towards to make money, and so we were just replied with the five things that we made the most of we thought that would be a pretty good topic for a article, so we’re just Going to roll through the five projects that are just kind of our go-to explain: what’s good and bad about each project, what we’ve learned by building several of them and hopefully that’ll spark an idea for you.

Maybe you can use these as your go-to or it gives you the confidence to get off the ground with your business. Five projects are so versatile and so ubiquitous that, like you, can incorporate. Oh, I know it’s a big word whoa. I heard a B. You use it so yeah ubiquitous means it’s everywhere, so these are five projects that you can make so different and so unique that if a customer just says hey, can you show me something XYZ that you built? You can point to one of these projects and say: well, I can do it just like this, but in a door or in a shelf or in a cabinet, something like that and honestly in your portfolio, people like to see pictures of things that they could see Themselves buying, so if somebody wants a coffee table or they want some bar stools, but all your Instagram or whatever portfolio has in it like super tiny, detailed, keepsake boxes, there can be like.

I don’t know if they’re quite up my alley, let’s just get into it. Talking that’s the transition. Okay, so number one on our list of super common projects is a desk. We have made multiple articles on YouTube of us building desks. That’S just what people want lots. People want need desks whether it’s to fill space in a room or they genuinely just need a work area. We’Ll get a lot of requests to customize desks, whether that’s cable management, wireless charging, certain types of legs that they want, but it comes down to it.

They’Re super simple to make and customize. So if you have a picture of one in your portfolio that somebody thinks it’s cool, they can look at it and say: hey, that’s awesome and then can we do two extra holes for cable management, you’re, like yeah sure no problem super easy, so very versatile. There’S a lot of directions: you can go at this one, you can change the style of a little look of them, the feel of them and when it comes down to it, still just a really usable desk and then a little bit more on the sales side Of building desks and why we absolutely love the building of it.

It’S because it is great practice for you as a salesperson to up charge to add little extras to add accessories and customize it for them and and really as you customize. It takes more time and more materials, more skill. It’S going to naturally cost more, whether it’s labor or whether it’s your hourly rate, it’s the materials you buy all in all, it will cost more. So, for example, somebody comes to you and they say hey.

I need a desk, that’s great! That could be 8 million different desks. You can sit down and say hey. What are you going to use the desk for? Are you a computer gamer? Are you a college student? Do you want it for decoration from there? If they say you know, yeah, I’m a computer gamer, I like gaming, you say well from there. We can do multiple shelves for you. You can make different cubbies to hold tower for your desktop computer.

Cable management is a big one that people who do a lot of online gaming like to do. You can include wireless charging, so they can charge all of their little. I don’t know pieces accessories at the same time, while they’re playing I just want to put in here for just second, you remember, Sam the guy who built the liquor cabinet for a good friend of ours. We just built him a desk and we just did all the we just did all of those things to his little desk.

We have a matched furniture desk, just a pine top chamfered edges, hairpin legs built in that exact same desk. We normally sell it for 200 bucks whenever we batch out five or more, and we turned his almost the same exact style. We turned his into like an 800 dollar desk because we used an oak top he’s two by six oak. For the top note big thick and then I made a long tray that did all of his cable management.

We had a power strip in there and then I routed out a big hole in the bottom, so he could put a wireless phone charger through the top of the wood and with all those up charges. We changed it from a 200 dollar desk that we would make out a pine into an 800 dollar desk and it really only cost me and it cost me an extra like two or three hours worth of labor to get those other things finished. Okay, number: two piece of furniture that we do constantly is coffee tables.

Everybody loves coffee tables. Most of what we see is somebody is trying to achieve a certain style or they’re trying to tie together a certain look in their living room, and the coffee table is a really easy way to do that. So that’s what we see most of the time or somebody will come to us and say hey. I need to match another piece that I have in my living room. So I need the coffee table will look like that and honestly, that’s where we get a lot of repeat customers, alright.

So, on the sales things, coffee tables are really good because it teaches you and it trains you how to followup with your customers and get repeat sales, because if you think about it, where do people put coffee tables in their living rooms? And then, if you look at a living room, think of your living room, it’s probably where you have the most furniture in one small area. That reason being because that’s the room, everybody sees, you have guests and company come over and you sit on the couch in your living room around your coffee table.

You serve drinks. Maybe you have some end tables a shelf in the corner. A TV stand. There’S a ton of stuff in your living room. So if there’s any area of your house, where you want a really nice looking piece that you can, you know talk to people about for people to compliment and point out the cool design features. It’S your living room. So, starting with a coffee table, you build somebody, a coffee table, they really like it.

You follow up with them in a couple of months and you say: hey how do you like that coffee table? They say: hey yeah, I like it, it looks really cool. You can even say something like hey when I was in your living room. I noticed in that corner on the left side of your wall. There’S a little space open and I think it’d be super cool. If we put a bookshelf in there, we could make it match your coffee table by using the same kind of wood.

Oh that’s an awesome idea. I never thought about that. That’D be super cool to have a bookshelf in my living room that matched the coffee table and from there you can start another sale with a repeat customer. So you put a really nice piece of furniture in somebody’s living room and what do people automatically start doing? They start comparing everything they have to that one piece of furniture and when you’re, comparing MDF and particleboard furniture to that beautiful oak coffee table that you just built them they’re going to think wow.

I need to replace some of the stuff I have now with nicer stuff, or I simply want to replace some of my old stuff with newer, nicer stuff. So that’s another awesome way that coffee tables are going to bring you multiple sales. So coffee tables are really good catalysts to train you to find repeat customers and talk to people who have already bought from you all right. Next, up on the list, our cutting boards you’ve seen us make a bunch of cutting boards on this blog and that’s just because they sell really well it’s one of the it’s one of those things that everybody uses, there’s something that you can batch out and make A lot of in a short amount of time they don’t take up a whole lot of space, so you can kind of have them in the corner of your garage or in your basement, or something and just have them ready to go and the next time that You need to make a sale or get a few extra dollars of cash.

You can just start texting a ton of people that you haven’t talked to in a while and just said, hey running this business now was just batching down a ton of cutting boards, one if you wanted one and that’s a really easy way to make a you Know a couple hundred bucks very quickly. It’S also another thing that you can approach businesses with one thing, my buddy Bruce Aldrich that he does. He makes cutting boards for closing gifts, so he’s got a really good connection with a bunch of realtors in town, and he just asked him he’s like hey.

Can I make cutting boards and you give those to your clients as closing gifts when they buy a home or sell a home with you? He stays really busy making a lot of cutting boards and you can get super fancy with cutting boards. You can do the face grain cutting boards, which we do a lot of. You can also do edge and integrating cutting boards, which are also they take a little more time, but they’re really really nice.

And if you get a realtor, that’s got the money to spend on really nice closing gifts typically 50 to $ 100. You can really start to make a lot of money, especially once you start patching them out. That’S also a really good opportunity for you, as a business owner, to learn how to scale if all you need is an extra two or three clamps and you can make another two or three cutting boards per batch. That really raises your profit margins.

So this kind of teaches you how to scale with a small product that way when you get ready to do something like a restaurant or a department store and build all the display tables. You kind of already know how to think through a lot of products running through your shop at once. Yeah, that’s why we recommend cutting boards are a great place to start, if you’re a business, that’s just trying to get off the ground and learn how to do this production thing.

What’S a blanket ladder, it’s time for a field trip, taking a trip. Have your seat? Is it going to be lit? This next up is blanket ladders. Jenny made this one with just a jigsaw and a drill. It was going to be so mean if you just stopped in there stupid easy to make Jenny made this one. Alright. Next on the list, our blanket ladders – they’re very simple – to make Jenny made this one with just a jigsaw in a drill.

They do really well in a living room. They’Re, really versatile. You can get kind of intricate with them. If you want to all it takes. Is just a couple of two by fours you can screw them together plug the holes. This again is another good project. It’S a little bit larger, but you can batch them out really quickly. So it’s another really good learning opportunity for you, as a business owner to batch five to ten of these out and kind of move through the process of doing multiple pieces at once in your shop.

These do really well at craft fairs. Also, do the measuring sticks? You know where you measure your kids height on this stick and you can take the stick with you. If you move or something like that and blanket ladders are really easy to sell, because you can also sell decorating packages with them. This is something Jenny’s done. She’Ll, like bundles she’ll, take a like a burlap sack. You get it Walmart or something like that and she’ll put like four seasons worth of decorations in each one from like Hobby Lobby or somewhere and she’ll sell that bag of decorations for 20 bucks, along with the blanket ladder for about 50 or 60.

So for a hundred bucks, you’ve got a piece and decorations already put together ready for a year-round decorating in your living room, a lot of people in the East in the south, where my family’s from we have a whole bunch of blankets and quilts that are family. Heirlooms and they’re just collecting dust in the closet, but you could put them on a blanket ladder display them. That’S another sales angle that you can go for really.

These things are just so versatile for decorations. Just try to find out what’s popular in your area and try to throw together a decorating package to go with the blanket ladder, because that’s going to go way further than just having a ladder made out of wood that you’re trying to sell. So this is a good way to learn how to market and take good pictures too. Oh my god, so the last thing we’re going to talk about is kitchen tables.

This is where you can really flex your muscles as a maker. If somebody’s buying a kitchen table from you, it’s probably not the first thing they’ve ever bought from you. Maybe it is, but this is a pretty high-dollar item once you’re starting to talk about like custom kitchen tables you’re looking in the to $ 3,000 range, just kind of depending on the size of the table. This is where you can learn how to make bigger items.

You really have to think about your clamping strategy, your sanding and finishing strategies. It’S just everything’s different with a larger product. Everything changes when the project gets really big. It’S one thing to do a bunch of cutting boards and if you have the tables booked, when you get one or two kitchen tables in the workshop, you start to run out of space really quickly. So it’s a good exercise and learning how to you know, just manage your space.

I guess this is where you can really find out how well your shop is laid out, because if you can’t make a large item like a kitchen table in your shop, you may need to consider getting rid of some things or moving some stuff around, especially if You want to do any sort of like production. You, like my crocks you. These are my nice crocks, but yeah kitchen tables. If you’re at the point, where you’re selling kitchen tables to your clients, I’m pretty sure, you’ve made it because that’s something that they’re family touches eats on like people will trust you if it’s like a small cutting board or something.

But if they’re going to spend two or three thousand dollars with you to build a kitchen table, I feel like you’ve you’ve arrived, that person is definitely on your ferris wheel. I hope these tips have been helpful. These are just the five things that we make the most of that we will have the best learning opportunity for a small business or a side hustle trying to learn how to build things and there’s all different types of construction.

Like we’ve covered small things like cutting boards, two really big items like kitchen tables. If you can master those five products, part products, if you can master those five products, everything is going to go your way and it sounds like you’re off to a great start. As a business, so anything else Bruce, he says no all right. Well, if you like this article, please hit the thumbs up. Button helps out the blog a ton.

It really does make a difference hit the subscribe button, if you haven’t already and then, if you want to know even more detail about how we actually closed sales, what we sound like on the phone some scripts, our pricing structure, that sort of thing we have programs Available for purchase, we slow it way down and we don’t put as much fluff and b-roll. It’S literally just the information really in-depth, really solid.

We spend way more time on those programs than we spent on these silly weekly articles, but yeah check out links in the description all right, we’re going to have a couple more articles on the screen here for you to read. Thank you very much.

Are you looking for a Website management agency? Look no further.

 

Categories
Online Marketing

Why We QUIT OUR JOBS to start a Woodworking Business | How to Price & Sell a Whiskey Gift Box

I guess that’s the last time I can say that on this subject, but airplanes have always been a cornerstone of my identity, see here’s a picture of me as a kid. Here’S a picture of the first airplane that I built and flew in my yard and then here’s a picture of my bedroom after I’d started building RC airplanes to fly in the lot next to our house. And if you try really hard, I bet you could find some terribly cringy articles of me in my yard, flying RC airplanes in high school.

So when a friend of mine reached out and wanted me to build a gift box for his flight instructor, it really struck a chord. It’S been years since I sat in a cockpit, but I can’t wait to get back the past couple of years. I’Ve been distracting myself with other things in the name of maturity, more realistic goals, saving money or some other adult sounding thing, but I’m not going to let those things deter me anymore.

Life isn’t a dress rehearsal, it’s a live, show, there’s no do-overs, no what-ifs no repeats. I need to be back in the air where I belong, that’s how at least best I can figure I’m going to be motivated enough to work hard at my other goals. Now, you’re, probably thinking to yourself what does any of this have to do with woodworking? Hopefully, one day soon, this venture will bring in a lot of money and employ hundreds of people.

We could put food on their tables tables in their homes and funnel the excess profits and cash towards helping others, and I can mean the air again. I don’t want to buy a huge house. I don’t want everyone to know my name. I don’t want tons of exotic cars or a bunch of other crap. I just want to find a way to help other people, while scratching the itch on my soul, to be in the sky, so we’re leaving our jobs and moving to the south.

I know we’ve talked about it quite a bit, but here’s the real story on our current career paths. There’S no feasible way to chase the priorities I just outlined, or stick to our life mission of helping the most number of people possible. It’S time for a risk for a lot of reasons, mostly because we’re young enough to rebound if we fail, because those who we want to help are worth it, because our future employees and their families are worth it and honestly, because her sanity depends on it.

We can’t be employees anymore, at least not in the traditional sense. We just can’t breathe so in our new jobs. For a few months, every year, Jenny now will be flying in a research aircraft gathering storm data to help millions of people evacuate and prepare. In times of natural disaster, but more on that someday soon with the rest of our time, we’ll be trying to build this woodworking business that, hopefully one day provides hundreds of jobs to Americans who know the value of hard work.

Who want to see the smiling faces of a family sitting around a table that they built? Who don’t need to take out giant loans to learn enough to make a living and who will make a ton of money with which we can try to make the world a better place for everyone? We’Re so grateful for our experiences here in the great white north and at our first job. It’S been an amazing testing grounds to prepare us to do this at scale.

The people have been great too, but it’s time for us to go, and projects like this have come along the way to remind us that, with the right priorities and plenty of discipline and lots of hard work, we can have our cake and eat it too, or Whiskey or I guess airplane, if you’re thinking big picture, but you get the point. So that’s our story, that’s our next chapter of life. I know we’ve talked about it quite a bit, but that’s what’s going on with us.

That’S why we’re moving? That’S? Why we’re trying to learn sales is because everything that we want to do in life becomes unlocked by this woodworking business succeeding. I appreciate all of you for coming along for the ride and hitting that subscribe button if you’re new – and this is the first time you’re reading a article of ours – sorry, you kind of caught us in our feelings, but this is where we’re at in life.

Right now, and if this sounds exciting or intriguing, we hope that you’ll hit that subscribe button and join us alright. So the price breakdown on this whiskey gift box right up front. We did not charge enough on this project. Originally I wasn’t going to do finger joints on the corners. I was just going to do, but joist with nails and glue. Then I just decided you know what hey we’re going to get this box joint jig eventually like this is a good project as any.

At this point, we had stopped taking more orders, so our free time was more plentiful and I I’m doing a lot of rationalization, but the bottom line is we didn’t charge enough? So if you use our normal pricing structure for materials, it was about three board feet of walnut, which is about $ 24 in my area and then miscellaneous glue and stuff. Like that five bucks, when you counter in the labor at $ 30 an hour, this box took six hours to put together, which is ridiculous.

All right now I counted time of assembling the box joint jig and getting it all set up and dialed in so now that it’s set, I don’t think it’ll take near six hours. This box is probably a two or three hour job. Now, if I were to do it again, so the total quote should have been $ 24 plus five dollars, miscellaneous expenses for materials and then $ 90. So what are we looking at there? So we’re looking at a total of 119 dollars just for labor and materials multiply that times 1.

4 to get our 40 % markup and we’re looking at a hundred and sixty six dollars. Yeah but probably would have shot for 175. Probably would have taken anything around 150 or over that, but in all honesty we only charged a hundred dollars back. When I thought this box was going to be a bunch of butt joints. I yeah. I just thought that that would have been a great price and it would have been, but because we use the Box joints and everything else, it really slowed us down.

I still think we could have gotten this under two hours. If I wasn’t doing the Box joints, especially if I already had some walnut that was milled up, I didn’t realize how dull my planer blades were, after the big rolling sliding barn door that we have just done before this. So I could have saved time on milling. It could have saved time on the box joints if I already had the jig set up so anyway.

All those reasons aside, we lost money on this project and that’s okay. I learned from it. I there’s a lot of really good things that we learned. We optimized a few things with the Box joint jig. We understood that hey, we need to change our planer blades after we do a really big job with really hard plywood. We learned that so, even though we’ve lost money, it’s still a really good experience for us.

Overall – and we would definitely take this job again – but we’d probably price it higher at like 150 175 – something like that yeah, that’s pretty much the breakdown on this one. Let me know what you think. I thought it turned out. Really nice theyed it’s by no means fine craftsmanship. He kind of wanted the client wanted it pretty rustic. You know it’s a whiskey box. It’S not supposed to be some like ornate, beautiful, like gold, inlay sort of like gift box.

This was just a hey there’s. Some shredded paper in here that’s pretty cool. Let’S make it rustic and it’ll set up on a shelf and yeah it’s a really cool project so anyway, other than that, thanks for reading the article please hit the like button. If you thought this was valuable, really helps us grow and share this information with more people who can help get their businesses off the ground. So thanks so much for the help, and thanks for sticking around

Are you looking for a Website management agency? Look no further.

 

Categories
Online Marketing

Top 5 Instagram Hashtag Tools

In there I went through and reviewed 13 different hashtag research tools and hash tag generators. So I thought I’d do a short for YouTube article. I’M not going to go through everything I do in the blog post, but I wanted to go through the top 5 Instagram hashtag research tools and generators. The first one is photo Lu.

Now this is the one that we developed, because we didn’t find any hashtag generators out there that we thought were giving the best hashtags and based on the research. I did it’s still providing the best hashtags out there. I went through and reviewed and uploaded the same photo to five different hashtag generators and they compared the keywords to see which ones are the most relevant and photo Lu had the most relevant keywords: the way that it works.

You just go in and choose a photo to upload once you’ve uploaded the photo it’ll go out and look for hashtags based on key words in that photo. Now in the blog post, I uploaded this exact same photo to five different sites to see the keywords. So you want to see those results. Go look at the blog post, well kind of give you an idea here. Once you’ve uploaded the photo, you can choose the number of hashtags, I’m typically, I’m not only using hashtags for 4lu I’ll use the other tools that I’m going to show in the the rest of the article.

So I might want to have like 20 here for the contents of the photo. Maybe I’ll have 10 more based on the location. Here you can also choose the hashtag popularity. So if you want to go most popular you’re going to see that it’s a lot of really, these are really popular keywords. You’Ll see now, I’m not that popular of an instagramer. I probably wouldn’t build a rank very high for any of these keywords, so I typically don’t use these.

I like to use the very popular right, so these are not as popular or some of the other ones, but these are often good keywords for me to use, for this particular photo next number, two on my list and where I typically get the other 10 photos Is display purposes, this is a great little site where you can go in and type in, a keyword, it’ll come back with different hashtags now, while 4loo is a hand generator I’ve categorized this as a research tool right because it doesn’t, you can’t actually upload a folder On it tell you the hashtags, but you can type something in and the hashtags I find that it reviews are very good.

Ok as an example I type in Vancouver here. Of course they get Vancouver, but I get wife yaar, which is uh. You know the airport in Vancouver things like explore Canada and explore BC. You know I do a lot of canola photography in British Columbia. These are great hashtags when you’re doing that. So these is really gives very relevant keywords. It’S not just doing keywords like Vancouver is awesome or ones they contain.

So a lot of the hashtag tools that I reviewed. Those are the types of things they came back and maybe a couple of more good, but not all of them. I find that display purposes gives me the best overall hashtags to supplement when I’ve added for talut. So that’s my number hashtag research tool on the list. Alright number three on the list is a focal mark. Now the reason that I like focal mark it’s more of a hashtag research tool is not one you’ll use on every photo, but what it does do is it gives you gives you hashtags, based on a style of location.

You can also choose a camera if you want okay, so what this can be good for is just finding I’m not going to judge the cameras going to use travel and location of Vancouver. It’Ll, give you some good potential hashtags. You might not have thought of, and often it gives you hashtags, that you didn’t see in display purposes or for Toulouse, so it gives us some good idea, some other hashtags you may want to use.

The reason is because these lists are actually handcrafted, so someone’s actually gone through and come up with these lists, so you can kind of get a bit different. Hashtags then you’ll find in some of the other tools that are just all automatically generated. Obviously, the disadvantage of this is because it’s handcrafted, if you don’t, if you’re looking for something, that’s not within the actual list, they’ve already put together, you can’t add a lock, so you don’t use it on every photo, but I do find it’s really useful.

As my third most favorite a hashtag research tool, next I’m going to go in here and look at Li tags now I hadn’t really used this this before I went through and was reviewing them, but after you’ve using viewing dozens of apps that were on the app Exchange and the and the Android store has tons of them. The Apple Store doesn’t have as many probably because they get blocked out, because some of them are a bit spammy a lot of them weren’t that useful.

But I found this one was really good and probably the best of the ones that I found as far as a new app you can go through and you can choose based on category. So you can come here and it gives you you know based on the category. You can also go through and search for the keywords as well: okay and I’ll come back with some of them. I think these are pretty good. It gives you percentages as well. Further, not quite as good as display purposes.

There are more kind of think you refer Vancouver life, but it does go with explore BC and some the other ones as well too. The reason I do like this one is: it allows you to keep favorites of tags. So after you go through and find the tags you through display purposes or somewhere else, you could go and save them here and then basically easily copy out of this and copy and then put into your Instagram.

This is easier than putting in like a text file which I used to do like a notes file on my phone, so that I could be useful just for saving hashtags that you’re commonly using all right like location or travel tags again. So that’s kind of my four three number five on the list of the top hashtag resources and generators is all hashtags. Now this used to be a pretty good site before the technology improved and things like for loon display purposes came out, but now I find that the keywords here aren’t very good.

So I don’t really use this as much for keyword research, but the one feature that it has is, I still do like is in the chart section here. You can go and see top lists of hashtags from today. The last seven days last month are all time. I find this is kind of useful to go through and see how hashtags are trending, and I may see some hashtags here that I want to go in and check out on Instagram. So I typically only use all hashtags these days for this particular feature, but that got it on to the list of the top five hashtags research and generation tools and that’s the complete list.

Hopefully, you found this useful if you wanted to go into more detail of all the 13 tools are reviewed or look at the results of the test. You can go to four lucam, go to the blog and look at the blog post there. Hopefully, you found this useful happy instagramming

Content is King!

Yeah I am in electronic music!

 

Categories
Online Marketing

Keeping Your Business Alive during COVID-19 Webinar – BizHack – Digital Marketing Training Academy

It cannot thank you all enough for coming today and I’m thrilled that we’re Able to have this gathering under these circumstances today we’re going to be Talking about your business alive during Coe bid 19 and we’re going to talk about Different ways in which, in which you guys can sort of cope with this Difficult moment and different tips and tools and resources that are available, To you for helping to deal with this kind of unprecedented crisis, I wanted to Just talk a little bit about what you can expect from today’s session, really Appreciate it, if you can stay till the end, I know this hour of time is Incredibly valuable to you and I’m going to make sure to give you as much as I can.

During this hour, um we’re going to talk with three different businesses to get Some tips from the trenches of what’s working and not for some of these other Companies in town – these are all three of them – are retail or storefront businesses? These are businesses that actually run physical operations. Um not too, unlike Biz hack Academy, which has been traditionally an in-person training, Academy we’ve now converted completely online and you’ll, see some really Creative ways in which these businesses are doing the same, I’m going to share with You three, you know, really simple, but I think important marketing principles.

That, I hope, will help you adapt to this sudden shift in consumer behavior and I’Ll talk a little bit about what that shift is and then what those principles That I would recommend you keep in mind as you’re thinking about what the heck To do with your yourself in your business and then finally um we have Collected a tremendous number of resources to help small businesses Weather the storm we’re going to have a representative from miami-dade County on The call who’s going to share some of the general small business resources.

That the local state and federal government is making available and then We’Ve actually curated a list of digital marketing resources, a lot of Software companies, Google, Facebook, are making available resources and funding To help small businesses – and this is a great opportunity for you to take Advantage of that, for those of you who don’t know me already, my name is Dan Gretch and I’m the founder of busy AK Academy, my background is actually as a Journalist and I was for many years on public radio – I was the news director at Wlr n Miami Herald News, I hosted a show on public radio called under the Sun.

I Was also in marketplace, the national business show. So for me, this kind of Setting is very reminiscent of a hour-long call-in radio show and so in Many ways that structured this in a similar way, We’Ve already solicited through a survey that many of you filled out and thank You for filling that out some of your input on what’s going on and then we Have lined up several special guests: three different businesses, an accounting Representative who we’re going to be hearing from during this hour, so it’s Kind of like a little radio show I was part of a Pulitzer Prize winning team When I was back at the Miami Herald kind of one of the, I call it the award for Being in the right place at the right time, but a highlight of my journalism, Career and then I transitioned more recently into communication and Marketing for businesses, where I’ve worked both at two software startups and A billion-dollar energy company and I’m a proud for instant and FIU graduate go Panthers, so I’ve been in this community for more than two decades and my attempt Here is to give back.

This community has been incredibly good to me to my family To my business – and my hope is that you will get as much out of this next hour. As possible, that won’t be helpful to you, as you guys are figuring out how to Weather this storm, so a little bit more about biz hack business hack, was named a Start-Up of the Year in 2019 by the Miami Herald – and we were part 10,000 small business accelerator program, we’ve partnered with the major Educational institutions in South Florida, including the idea Center at Miami-Dade College start-up FIU and the innovation hub, a Broward College.

We have Dozens and dozens of community partners in the nonprofit foundation and business Space and I think really our signature achievement and what makes me so proud. Of what biz has accomplished, and also the impact that we’re having in this Community is we run a 12-week program, that’s about helping businesses generate Leads and sales online and last year we had more than 100 businesses run through The program they spend $ 17,000 in advertising online and they made more Than half a million dollars for the local economy, this is something that it Drives everything we do.

We are basically here to help you learn how to market Yourself and communicate about yourself online and make more money by doing so. Well and the folks that we’re going to have here, starting with Rafael Sabino of the Sun Dance Studios are all folks who’ve gone through our program and then taken What they learned and used it for their businesses, Rafael Sabino, is from one of Our earliest cohorts of biz hack, he runs a dance studio called a Sun Dance Studios in Doral Florida in Doral and they’ve really been very aggressive.

And creative in turning ascendance, which has always been you, know an in person Dance studio into a virtual one, I’m actually happy to say that my Seven-Year-Old daughter, whose own dance studio here where I live in Surfside Wasn’T offering online classes got a chance to enjoy a jazz class last night. And she was just beaming afterwards, so um, you know here are examples of some of The posts that they’re putting on social media as they communicate about this Change um, one of the things that I think is really cool about.

Rafael, he’s, very Tech savvy is a former Amazon employee and their communications are almost Exclusively text message and through an app and so We’Re going to invite him now to chat and one of the things that he’ll talk about. Is how he’s communicating with his parents so Rafael, Sabina, welcome. Thank You so much for joining us dad. How are you guys doing today? Good Good good so raft: let’s talk about how you have Changed your products and services as a result of Corona 19 Copa dad so so for Us it’s kind of a difficult transition right, we depend on being in person and Massive gatherings to run our business right, Oh, since Miami Papa shut down, there are school programs.

You know we, we kind of Have to the simple thing for us to do was to follow that’s right and at that Point you know you have to way to to to continue delivering. You know, classics. Right and that’s when, when, when we figure well, we will have to move to Digital, it’s going to be a little odd at the beginning, but but if we get people To we did like a little NBP, I caught it right through Instagram live classes.

Right product: yes, yes and quick, quick for those of you don’t know the idea of A minimally Viable Product is spending as little time and money as possible to Test the concept to see if it works go ahead right exactly so so the idea Was to kind of test the concept of online through Instagram live classes; Right and then eventually, if we get with reception, moves some of our classes, Fully online and and obviously it’s not going to be, as you know, as profit, was it Might be to run our in-person classes, but in this time you just have to find a Way to kind of mitigate your losses right, so that was kind of a deployment What has worked and what has not in terms of the new products and services That you’re offering so in general, I think our so we have two different Programs right we have our company, Kitt’s and, and those have been you know, In general, they’re like seven and up I’ll, say seven years old enough and that Has been really successful like since day one you know the kids know the Platforms, they’re very you, know, they’re on Instagram all day, so for them it was An easy transition right now with the when we run into a little bit of an Issue is with the little ones right, because we we did pin on the mom to be Able to manage the technology, so we can deliver the class right now.

So you know We had questions like oh hi. What is Instagram life? You know like what I do. I Have to download to see that right. So so there has been some, even though Instagram is fairly popular. You know some people simply don’t use it as much Right and they’re not as familiar right so so that has been definitely a Challenge and then on the second phase right, where we kind of our Instagram Classes were open for the community, so anyone could join on the second phase of The test we we kind of open our own classes, but only to our customers right So we offer more than a hundred classes every week.

So how do I get people to be In the right, Simca or Chad, row or virtual classroom, you know what, while We’Re running through before classes at the same time, so you know people joining Into the wrong classroom – and you know not showing up on time, not using their Their microphones so a couple questions you know I use so when viz hack, Transitioned online we used zoom, which is what we’re using right now for this Gathering you, who actually were featured by Google in a national ad campaign for Your skilled use of Google AdWords to grow your business.

You guys have chosen To use a different tool, a tool that I wasn’t aware until you told me about it: Called Google meat, which is part of the hangout offering that they have but Specifically geared for like webinars and and online classes, you want to talk About Google meat and as well as the other technology tools that you’re using Like, for instance, your text messaging software, I’d love to hear more About what you’re, using to stay in touch with your your and communicate with your Your customers right so so I think it and you know nowadays are pretty much Two options right: you either go with zoom or you know: there’s Google Meads That it’s not as famous but for us it make more sense because behind Google me There’S an entire product called Google classroom.

Okay and Google classroom is Google’S effort to you know be able to share lessons from any teacher around The world right, so it doesn’t matter if you’re in the US or in the UK, you can Join a class on someone: that’s teaching online right um. So so, since we decided To use Google classrooms right that default, you know, meeting tool will be Google, meat, right and, and then what we do is we we’re hosting all of our Content right, so you know we, we ask our teachers to record themselves and do Their choreography right now, whatever we’re preparing for a recital right, we Have specific articles that we uploaded to Google classrooms right for the little Ones we upload and materials like you know something for them to draw.

Then mom Can print at home and they you know they can. You know, paint you know, be drawing Our butter in our painting, you know those kind of things right and also we We have, you know like messages for them right, like don’t don’t be sad, you know, We’Ll be back like at the end of the day, we wanted to keep the kids asses engage. As possible, right and Google classrooms set up help us out organize all the Content that we have by ages on by different classes – okay right, so your Classroom Google meet for the action, so Google classroom is the learning Management system to manage all the materials Google meet is how you’re Actually doing the live, chats and tell us about how you’re staying in touch via Text message right, so so the other thing you know, basically, we have everyone’s Email, right and and we can just send an email with the link of it to the Classroom from right, but honestly you know email, it’s 5050 right like it.

They May go into their spam box. They might give me their Spam email – because I don’t want to you – know – get emails from us. Whatever you Know like there’s like a Cillian things, I can go wrong with II right However, text messages is more direct. People usually only have one phone Number right and text messages are just you know, very personal right. So what we Do is every day around this time we send them a text message with the link to Their classroom, okay, so all they have to do, is just press on that right and and Open up their classroom and join the class, you know we’re just trying to make It as friction frictionless as possible, such a day.

They joined our online Classes, yeah, and I mean this is not a small task, because if you have a hundred Classes – and I would imagine hundreds and hundreds of parents that are to get them – The right link just in time is not a simple technical challenge, but you have That infrastructure built so that it’s yeah we had it so so every single class That we we have, we teach we group them. You know every student by class right And then we have the ability to message that class.

You know in a heartbeat, so What we do is we in in the backend of our of our software, we assign a link to The virtual classroom for each class and then you know three four hours before The classes system will automatically message them. You know with the location, Of their virtual meeting, on top of that, we we build in our website. We have a Schedule where people can just go in and and click on, you know they can just Filter by program, h or teacher – and they can find now the link to so we have a Couple of ways for them to kind of find that out perfect um lilia there was a Question about what phone number to dial in using! If you could put that into the Group chat that would be great and Andrea.

Richard was asking which text Messaging platform, are you using, so we use Twilio in our back-end to handle all Of our text messages and then we also are Our automation is powered by autopilot HQ Great so autopilot HQ is where the this is just for the for the folks on the Line is is the is where the automation is in the flows and the database of Customers is captain and Twilio is the the technology that actually enables the Text message, and then you also mentioned Google classroom for as an LMS and you Also mentioned Google Hangouts meet RAF, we’re going to move on, but please stay stay.

Close by because we’ll probably bring you into the conversation, you know, I we Have a capacity of a hundred people and we’re up to 96 I’m starting to get a Little nervous because we never expected this many folks to to join us. But Hopefully, hopefully everybody will anyway, you guys are here and that’s what Matters most so here we go, I’m going to just share my screen again, so I wanted To give you guys some data about how marketing has changed during coab in Nineteen, you know I was thinking about this marketing is about meeting your Customers where they are, what do I mean by that if your customers are on Instagram you meet them on Instagram, you communicate with them on Instagram.

If Your customers, like rap, said, prefer text message over email. You text message them And you figure out the tools to do that in an efficient way in a scalable way. That, in its essence, is what communications and marketing and digital Marketing is all about at its core. What makes this challenging in general is That people’s behaviors change with time so tick tock is in the platform that Young people love that wasn’t around even five years ago.

Snapchat emerged and became popular, and that was a little less popular Instagram. Has boomed so the landscape of how you communicate just during normal times, his Con stantly shifting – and this is hard for Resource contains too constrained, not necessarily marketing savvy small Businesses to keep up with koban nineteen Blew up this whole framework. People now have completely changed their behavior Overnight this lockdown in home this quarantine, if you will, has changed how All of us are behaving online and offline, and your marketing must change.

With it, I wanted to give a couple of examples of the profound ways in which People are now shifting their behaviors and how marketing has had to adapt with It so, as we all know, working from home is now the norm. We’Ve actually created a Tools sheet that we’re going to be sharing with you at the end of the Webinar with a list of some great tools that you can use if you’re in the Process of converting to telework that’ll be in an email follow-up for Everybody who registered for this um, not surprisingly internet usage, has Skyrocketed, which is putting a strain an internet download times, are slowing down.

Because of it, Facebook has seen a 50 % increase in messaging across all of its Platforms now remember: Facebook includes facebook, Messenger, Instagram messaging And whatsapp they own all of those and they’ve seen a 50 % increase in Communicating across their messaging platforms, but interestingly their online Advertising has plunged – and I have another slide that will help understand. That email, open rates have spiked people are sitting in front of their computers.

And they’re more attentive to their email and overall worldwide we’re seeing A 5 plus percent spike in email, open rates, so if it was in 20 percent before It’S a 25 percent now, in other words, now is a very good time for you to be email. Marketing the ads spend by in commerce companies has doubled, and I would expect That will increase even faster, so an e-commerce company is simply a company That sells online and obviously, if you sell online and now is your moment, You’Re going to spend even more on advertising to get to that audience that Is stuck at home and can’t go out to buy things now, b2b or business-to-business Companies, companies that sell to other companies um have traditionally relied On things like trade shows in person, meetings and phone calls for their sales.

Process, they’re increasingly now looking to digital marketing to help with that They have not been early adopters by and large b2b companies in the digital Marketing space but they’re now looking to places like LinkedIn and you know, Email marketing phone calls, of course, to start driving more of their sales. Um This is just a tiny slice of the changes that we’re starting to see. Um one point: I just wanted to make is, as with Facebook, while you’re seeing more usage, Of the platform you’re seeing a decrease in advertising on the platform as many Businesses don’t have a product to sell right now or that they’re not Comfortable with selling, during a time when everybody’s in crisis, so you’re Seeing a lot of people putting on pause, there are traditional campaigns and Starting to really promote what community service or resources that They’Re offering to help during this time, Jennifer Hudson mentioned that it’s Really nice news on email, she’s, a marketing and communications specialist So yeah absolutely email marketing is really having its moment right now by The way email, marketing and search engine optimization or the two most Profitable forms of advertising of digital marketing, so those of you who Think that email is dead.

It’S not true at all. It’S actually along with search Engine optimization, which is driving people to your website, the most Profitable form of marketing – and it’s even more so right now it’s getting a Huge boost right now, other platforms that like aren’t doing as well, are Things like and I’m talking now about, traditional platforms. Um, you know radio Which is largely listened to in the car is probably going to see a decrease in Listenership TV he’s going to see a spike in listenership Other types of advertising online through because someone’s called Over-The-Top through things like Netflix and variety, we’re going to see more Advertising on TV is people read more TV because their home all the time, Billboards like physical billboards on the highways – this is not a great time to Have a billboard on the highway.

I think this is actually going to be an Incredible moment for Direct Mail, you know just talking about traditional Marketing now you know people are at home, they’re, probably checking their Mail more closely, I think Direct Mail is going to be a great opportunity and Direct mail believe it or not, has seen a increase in its effectiveness in in the Last few years, because fewer people are using it so you’re in your mail boxes, Are less crowded your physical mail boxes, so Direct Mail is actually a Really great opportunity, by the way I wanted to also mention that you’re going to Be getting a link to this presentation in an email follow-up to everybody who Registered so you can take notes, of course, but you don’t need to you’ll, be Getting these slides shortly now there was a survey of almost 16,000 businesses, And this is a list of those businesses that have been most impacted by Cova That 19 nonprofits and charities, health and medical business management finance Beauty and personal care, on-demand media – that’s like Netflix, also social media, Readings, gifts and flowers, those are the ones that are seeing a boom in their Business there these are, these are industries that are right now, busier Than ever and enjoying a lot more business, the bad is real estate as a lot Of people hold off on big purchases, home improvement, same idea, home furniture, Same idea, so people right now are holding onto cash and avoiding big Purchases, just because we don’t know how long this is going to last Same thing with cars and automotive retail, a lot of these businesses are Shut some of the ideas that we’re going to be Talking about are ways that retailers can move into e-commerce, which we saw Are is having its moment, jobs and education and legal services with legal Services, you know, unfortunately bankrupt ajikko bankruptcy.

Attorneys are going to Have a field day um, my guess, is: divorce. Attorneys are going to probably have a lot. Of business coming up is we’re all stuck with our wives and husbands uh. We might Not have liked that much, you know there’s there, but other types of law: a Transactional law, for instance, litigation which involves having to be In a courtroom, that’s shut down, you know, they’re there different parts of them, What legal practice that are going to be struggling The the ugly travel and tourism they say that Florida is going to be the Most impacted by Koba 19 of any state in the country, and it’s because our travel Tourism industry is such a huge part of our local economy bars and restaurants.

Are shut down, we do have a restaurant owner anna robbins of two to two taco Who’S going to be presenting who’s actually seen a steady, steady flow of Business through her takeout offerings we’ll have her tell us about that. Momentarily, you know, live at entertainment, conferences, events, trade, Shows anything that involves in person is going to be struggling for a good While you know sports its kind of shocking to think about, you know major Sports teams shut down, you know the NBA canceled its season and so forth.

Fitness Um, I think, is going to be more of a mixed bag. You know, I think you know, for those Of us who have kids at home, who love dancing? You know Raphael hopefully, will be able to reach an audience that maybe doesn’t Live in Doral, but is thirsty for those kinds of classes that is now offering Building and construction and industrial and manufacturing so the point here is a Couple things number one: there is not one impact of kovat nineteen, it depends.

Based on the industry and even within industries like we talked about legal Services, it depends on which aspect you’re offering so you know if you’re in The fitness area, you know, as Michael pace, brought up pellet owned the online Platform and the at-home bikes, spin, bikes and other equipment is doing Well, Willie brought up that beauty and personal care or shut down indefinitely. Because we service the public, so beauty and personal care, that’s sold like Products based is going to do well, so if you have products that you’re selling They’Re doing very very well, but if you are like a nail salon, you’re in real Trouble so that’s another example of you know: And they, you know an area where, in the how in the beauty and personal There are some folks doing better than others.

Direct Mail area all brought up a point that it’s work. It works as long as we’re. Still delivering the mail and in some places in Europe, they’ve shut down mail. Delivery, so that is a risk that you might take if you do decide to go to the Direct mail route, but at least for now mail is still being delivered and I Think Direct Mail is definitely a marketing blog. You should be thinking About so I want to bring now Anna Robins from taco and if you could go ahead, And unmute yourself, um taco Anna Robbins, was part of our cohort 12.

The Most current cohort, she runs, and she was one of the she was behind the founding Of Koyo, taco and now her newest concept is a Cali Mexican. Restaurant called Taco it’s in North Bay Village, which is in basically in the north of Miami Beach. But along the barrier, islands and anna has been doing really well. With her takeout service they’re doing curbside takeout in boxes that are Actually, coronavirus safe and one of my favorite things, as I saw on her social Media, oh wait: you’re still you’re delivering margaritas.

Is there a maximum Quantity order so they’re now delivering margaritas to go something they weren’t Allowed to do before and they have a margarita bar and trust me. I think a lot Of people are taking advantage of that. So Anna welcome. Thank you for joining us. Thanks for having me no problem, so talk to us a little bit about the new Products and services that you’re offering to your customers around Takeout and delivery to help meet the demand for your.

You know: Mexican food Well, basically, we had to switch everything over to takeout and delivery. We decided to do an extra level of packaging. Those are the cardboard boxes. You’Re, seeing before we used to just use them for catering and big bigger orders, Now every order that’s placed in house whether it’s through the phone or Whether someone comes in comes in a box right, Oh sealed, with the box, and then we Put it inside the cardboard boxes, so people are feeling secure that their Food is safe, another switch to all to take out in delivery and kind of change.

Up our menu a little bit so items that don’t travel as well. We took off, we made A more consolidated menu to take pressure off the kitchen, because right Now we can only work with one cook at a time because of Labor issues and we are Still in the process of putting together a new menu with all of our larger Offerings with big boxes, big family-style, which we were doing in the Past so we weren’t promoting as much where you can order a box with a pound.

Of chicken and a dozen tortillas and all your sides and kind of build everything At home also working on combo boxes that will begin rolling out, so we can have Special of the week where you get maybe a quesadillas guac and chips and some Rice and beans trying to make it fun and, of course, very visual. What we’ve been Doing photo shoots and shooting articles and trying to get we’re getting ready to Launch all of our online campaigns and then we’ll start running digital ads for All that and also needing to launch online ordering, so all of these things Are kind of in the works with somebody maybe done by today, but it’s kind of a Lot when you have to change everything overnight, So once the online ordering is set up, we’ll run the odds when people see it They’Ll be targeted to our local community and they’ll, be able to click Go straight to our website and from there order their boxes for either Takeout and delivery, and trying to do all this to steer them away from Ordering with ubereats and post means, while we love our delivery partner, they Do take 30 % so right now it’s not the time for that.

So it’s also educating our Clients through messaging that in the most PC way to sway them to order Directly in house, and not order through the delivery partners, you know that That’S actually a really good point, because it brings up something that Marcelo Salib asked, which is: how is this impacting your margins, so you’re selling The piece you broke that protect okay, um. How is this impacting your margins? Your Selling the the same, you know the same price for the food, but You have now the box that you need to deliver it in sometimes post mates to Share the fee with how is this for your margins, so we right now we’re including A service charge that we were, including for table service, that was going mostly To the servers now the service charges being included, some of that is going Back to the house to cover things like extra packaging and just the expenses of Staying open without having the dining room open, I mean this is we’re only on The second weeks, accountant, still in the process of analyzing, all of that yeah It’S going to do you expect the margins to be lower or with the fee you’re going to Basically make the same amount per order.

I think that’d be walk. Well, I’ve said it Right, how much is the fee per order for years or based on is like a percentage Of the price, it’s a percentage of the price yeah to 18 %. Some of that goes Towards the server or towards the team whoever’s working that day and some Because some people come in and they don’t I’ll leave a tip when they get a Takeout order and they’re not realizing right now that my staff, that is actually Coming to work – and you know taking that risk being out in the public when they Are coming to work that they deserve? You know to get tipped like they’re, their Hourly is only as a minimum wage tipped employee hourly at 5:50.

So if people, if People don’t leave a tip for them, then they’re really not making anything that I have to subsidize that again, that’s hitting the margins, so the service Charge is also ensuring that the staff is being taken care of, and there I Haven’T had any complaints, I mean all all take it off. If a customer, it doesn’t Agree to it, but from what I’m seeing they agree, and then they also tip extra And they’re very they’re very grateful that we’re open that were there feeding Them that we have stepped up our packaging, they love the boxes, they feel Secure with this, so I haven’t had any pushback there and if anything, people Are trying to support they’ll come and they’ll order, a shot of tequila or Margarita, while they’re waiting for their for their box, we’re also now Selling the margaritas by the leader, the margaritas we have set up in a draft Machine so they come and they’ll take a leader home and put In the fridge, that’s awesome, you know they Harbor Islands, where you’re based Has been supportive of you know if a village, I’m sorry North Bay, Village, Sorry, North Bay Village, where you’re based is he’s, been very supportive of You could you talk a little bit about the local town is, is being helpful and In turn, because you’re obviously going to be servicing for take-out and pick up The local, exactly I mean from the beginning, the first day when we got the Announcement that we had to close the dining room, the mayor showed up to order.

Food for his family – and I actually mentioned to him that we Actually he he came two days before the whole shutdown happened and said: yeah I’Ll be in your commercial, so if you see the little clip that you would pose it That you showed at the beginning, that’s on Facebook, in a ton Instagram in the First, clip the second, the second scene for bringing food out to an SUV. That’S Actually, the mayor of North Bay, Village, Brad Latham who’s been very, very Supportive yeah: it’s when he’s going to be reposting it that all of North Bay Village has we have a Facebook group for Northland residents, so there’s a Facebook group, the town hall and the mayor, supportive of you, you had also Mentioned that are they making available to you, email addresses as well.

Yes, they Are they’re in angel me that well they I mean this was even before this epidemic. They said that it was just public information if I want the email Addresses of all the residents of North Bay Village so I’ll be getting that so That we can start targeting and now that that’s you know the point here – sometimes Is again no problem? Well, what we’re going to move on, just as we Have a lot to cover, but Anna stick around.

Thank you very much one other Thing I just wanted to mention is that a lot of towns and municipalities are Looking for ways to support their local small businesses, especially ones that do Geographically, based off retail and storefront, and so if you had you can’t Get it if you don’t ask, and so and I was bringing up the fact that they have an Email list, which we know now is much more effective than ever before.

That they’re willing to share that she can then use for her email, marketing, um She also can leverage that for Facebook advertising Google advertising targeted Ads for folks in the local community, Marcelo Salif also asked about geo Fencing so geo fencing just means carding targeting a geographic area, so That only people in that geography who live in that geography would actually See the ad and that’s also another thing – that’s done through Facebook and Instagram advertising, as well as Google, Adwords I sing so you have a tremendous number of tools at your fingertips.

We focus our 12-Week program on LinkedIn, Facebook and Instagram advertising and the geofencing Is a big part of that, so we show businesses how they can do it, but you Can do it in a lot of other places as well, so wanted to now take a minute. You Know I’ve been reflecting I’ve been speaking to a lot of business owners and I wanted to reflect a little bit on some marketing tips and marketing principles.

That, I feel, could be very helpful in terms of thinking about what you’re Doing in this moment, so the first one is, as we discussed earlier, customer Behavior has changed. Fundamentally, people are teleworking, student students, Are home from school and what I’ve heard a lot is people say things like Why, and by the way Chiara, I realize I forgot to get to your question about the Margarita delivery, so I hopefully Ana Robbins, if you could answer in the chat, Chiara was asking: did you have to get any special licensing to be able to Actually do your margaritas for delivery, if you could just put that in the chat That would be great and and angel Gonzalez asked earlier.

About which crm that Raphael used and the CRM he used is called autopilot HQ So we know that customer behavior is changed fundamentally and I put and Maybe forever the reason: why is, for instance, even though you it seems like a Lot of people buy online Walmart is much larger in terms of its retail sales, then Amazon is but what’s going to happen, is more people are going to try Amazon out Online purchasing out for the first time because they have to, and I believe that That’S going to cause a permanent shift from retail to e-commerce because once They’Re on the platform, many that will probably become Prime members they’re Now, locked into that way of buying that many of us quote early adopters have Already done same thing with telework, I don’t think everyone’s going to rush back.

Home rush rush back to the office when this all ends. You know, Teleworking, I think, is now going to become a much more standard practice. Across businesses of all size, it’s more convenient in some cases, if it doesn’t Impact productivity or businesses see ways to have people spend two or three Days at the office and the rest of the time working from home, they’re building Right now, all the infrastructure that will allow for that and they’re building The processes to allow for that, I just don’t see how that that’s going to change.

When, suddenly, you know everyone’s going back to work and rush, I just don’t see. That happening learning online is another one. Many of Us are taking an opportunity now to learn online. Even those of us like me, Who grew up in in-person education, so learning online and the business that I Run which is online education? I think people who are in my target demographic Which is 30 and above but people who do not grow up with digital.

I think they’re Going to become more and more comfortable with digital marketing, with learning Online and learning digital marketing online so because we’re seeing this Fundamental shift that may or may not be a forever shift in customer behavior. You Must change your marketing, so you must look at how you’re communicating with Your customers and make sure that you’re communicating with them to where they Are I would also add that now is not the time for the hard sell? You know most People are still kind of getting used to this new normal, really thinking more in Terms of how can you help and how can you communicate in a way? That’S helpful.

To them, rather than the hard sell tip number two is start with your audience. What your audiences need right now, so, if you’re trying to think about what the Heck, can I talk about online? What how the heck can I avoid just going dark and By the way, no business should go dark, even if you’re not able to do work right. Now, if you’re a you know a retail store that doesn’t have an e-commerce Component, you know when there’s a business in our program right now that Runs malls right, yeah, there’s not a heck of a lot for a mall to do right now that Doesn’T mean that you should not be communicating with your target customer So, for instance, if you’re a mall and you have hundreds of businesses that are Working with you, you could talk to them about tools to move from retail, to E-Commerce or you could talk to them about some resources for retailers that Are available so there’s a lot that you can do to communicate with your Customers that goes beyond just the direct product or service that you sell.

So really think about what is your audience or What are your audience’s need and there are different audiences and then try to Serve those audiences, and one big recommendation I would make – is do not Forget about communication with your employees, even if your folks are working From home, or not working at all, if you want them to come back to you after this You must be communicating with them and a near-daily basis, and for most of you, Everyday, you want them to know that you’re there that you’re thinking about Them and that you’re keeping them abreast of how this larger situation is.

Impacting their individual lives and then finally, you know Ana Robbins Doesn’T right now have a way to take orders online? She had been relying on Post maids and other options because she was primarily a in person. You know sit Down fast casual restaurant now is the moment that Ana can pick up that project. That was probably sitting on the shelf and get a really good online. Her online Ordering system up and running get an app going, get a process and a system to Do it efficiently? This is the moment for those of you who need to revise your Website who want us get started with your social media.

Now is the moment to Do it dust off those plans and get started communicating through these Digital tools, many many small businesses – have tended to be really slow to doing. This kind of thing – and now is the moment to do it, so I wanted to bring Andre inna From post, our Pilates on a hundred, you know was part of cohort seven. She is the Ceo of a international organization called pole star that not only runs four Or five studio hosts Pilates studios in the Miami area, but also is the number One educator worldwide of Pilates instructors and they provide a Certification, so she is kind of two sides of the business.

She has one side: Of the business which is offering classes – and you can see that they’re Offering now Virtual mat classes, but they also are an educator kind of like Biz hack, the does online and in-person education, and so you can see here that They’Re now giving a 50 percent discount on almost all of their Online courses, Andre inna, welcome hi Dan hi guys thanks for having me how Are you good to see you? You know, we’ve talked a lot about you.

Know the how you know a restaurant is transitioning, you know how Rafael is Transitioning to online classes, um, let’s talk about your post, our educational Component, you’ve graduated more than 10,000 Pilates instructors worldwide. How Are you guys shifting more aggressively into online Education well um. Thankfully we have a learning management. System that we’ve had for a couple of years now, and what most of so just to Give a little background on our courses: they’re Pilates teacher training courses, So most of our teacher trainings were used to being on on-site.

We would meet Every month for a weekend a month and have the labs and all of that and what We’Ve done with our current cohorts we’re running around, I want to say 25 Courses of people right now across the USA, what we’ve done is, depending on what Module they’re in right now we meet online to cover the theory, part of the Training and we’ve postponed all the labbing exercises until we can all meet In sight to test out the equipment and work on each other as it as a group, yeah And then what we’ve been doing is we’ve been focusing on our grants, the ten Thousand people worldwide and trying to see types of offering we can give them That’S considered continuing education for them to apply with their client base.

So these people are people who already know their body are know how to Use the equipment know enough about the basic Pilates theory that we can just Through virtual classes and workshops continue to educate them on new new ways, Of working with a population or how to work online or what things they should How do new ways or things that they can apply to this new virtual delivery of Courses, so are you seeing an uptick in the purchase of these courses? What are You seeing more people buying online courses from you.

Yes, so we’ve seen a Little spike on our courses right now we have around 20 virtual courses currently On in stock and what we did, what we’ve been doing is going back to the basics. Of our core curriculum and trying to dissect that and convert those into Virtual training courses to offer them to either new Pilates students or people Who wan na you know have been have had haven’t, had any training in a little While and are now that they have spare time, they can go in and read some Courses online, that’s great.

Another question I had for you is you’ve. Also Moved your student, you, you run one of the studios and you’ve moved your Pilates Reformer classes, reformer is a piece of equipment that you use to do. Pilates to mat classes. How is that going? How is that transition? It’S good. We have Five studios in the US and all our clients have been really really thankful. For our offerings, we are offering two Classes in the mornings and took classes in the evenings, mostly mat classes and Then, for those clients who have a have the equipment at home, we meet depending On it’s a small group, it’s a group of seven people we meet depending on on Their schedule we host a class with equipment online as well, and are these Classes you pay for a la carte, or these are for your members.

We most of our Members have kept their memberships, so we haven’t had to do much there that Were just there they’re happy to continue with their membership and as Long as we hold classes for them every day, another thing that we’ve been doing Is we created a new pricing offering for those people who were currently on a Groupon package, so that they can continue once their wants, their Groupon Is over, they can continue to purchase something that’s more.

It’S a lower cost. And what a regular membership would be right and unlimited for ninety five Dollars a month, so I wanted to take a second thank you. So much under you know. For for that insight, I want to take a second and just make a plug for our Three small businesses, if each of you guys could please in the chat, put your Website and so that people know where to go if they want to do business with you, Um one thing to think about is you know for Andrei Nina and for Raphael um.

They Are right now in a place where they can serve? You, no matter where you are in the County so, like I’ve always wanted to send my seven-year-old daughter to Raphael’S dance classes, and now I can so please support them and everybody else. Who runs a small business in town? Please feel free to put that in the chat as Well, um now is the moment guys to supports our small businesses. This is Going to be brutal, you know for Raps business for Andrea in This business, it looks like you and Robbins might be able to kind of Make it work as long as she’s allowed to continue to deliver, but this is the Moment now to support small businesses to try to do direct business, even if It’S a little less convenient to call versus using post mates.

You know please Do everything you can guys to support these small businesses, because I can Tell you as a small business owner in South Florida. This is a really hard and Scary time and your support is just incredibly important to us um I wanted To now welcome Rachel Cohen, she works with miami-dade, Commissioner Aileen Higgins, from district 5 Eileen was actually a graduate of the biz hack Program she then used what she learned to become an instructor in the biz hack, Program my first lead instructor and then because she’s, a digital marketing, Whiz leveraged that to become elected as a miami-dade County Commissioner, so she Was so generous to send Rachel Cohen and she’s created Rachael has a resource List for small businesses – all of you guys, are going to receive a copy of that As part of the email, a link to it and that list is constantly being updated, I’M Rachel Cohen, if we’re a small business, what message would you want to Send to us about what’s available hello, everybody.

Thank you so much for having Me so what we usually do in our district and district five, if you don’t know, Includes Miami Beach Little Havana downtown Brickell core away a lot of Really small local businesses, we send out a monthly resource, every single Month through email, I’m called strictly business where we put together a list of Classes going on mostly free programming grants loan applications, things like That, because the situation is changing so rapidly and more organizations are Coming forward with resources, we decided that this Google Doc that you’re all Going to be receiving was the best way to consistently update all of our Business owners, what I would say is that our local organizations are doing a Really good job by providing free consultations and assistance.

With loan applications in the resource guide, it’s it’s organized by local state. And federal for our office, specifically, we work a lot with Prospera to help our Hispanic business owners they do a lot of free work, a lot of free consultations, And sessions with people and they’re still open for business Most of our organizations have like most of your businesses adapted and realized. Ways that they can do consultations through webinars or phone or FaceTime They’Re there for you, I have most of their links in the guide and I would Just encourage you, if you’re struggling, if you can’t figure out what to do next, Please reach out to them because their that’s! What they’re there for Other things that we’re working on in our office is just working with the sea.

And federal representatives of this area so working a lot with Senator Jose Javier Rodriguez and congresswoman Donna shillelagh to provide more programs, so I Know on April, first Donna shillelagh is is hosting a town. Hall, where she’ll be discussing the loan applications with a representative from The SBA so we’re going to be promoting different things on all levels of Government that are going on to help you in this in this resource guide, I will Post my email in the chat – and I can add any of you to our normal newsletter list – That will be sending out, but this hold up and you’ll receive after this is Going to be constantly changing and constantly being updated, so please feel Free to send me any suggestions, if you know of any resources that are included, On it, please send them my way and I will update it as I get it.

So, thank you yeah. Thank you so much for the time and obviously for the work that You guys are doing. I wanted to share um, you know, biz hack. Does digital marketing Training, and so I wanted to share a couple of resources that are specific to Digital marketing that could be helpful to you guys so Facebook has launched a Hundred million dollar a small business grant program, I’m Assuming that most of this money they haven’t given a ton of detail around it, Yet, but I’m assuming most of that money is going to be advertising credits, but Facebook is getting a bump in usage, so if you have something to advertise this Small business grants program can help you.

Of course, you do need to know how to Advertise that’s what we teach Facebook also has created a business resource hub Which is a full list of all their resources for small businesses? Google Has done something similar, they call it the resource hub. They have a tremendous Amount of tip sheets and resources for you, I’ve been waiting to see if Google Was going to announce something similar like a small business fund or small Business grants and I haven’t seen it yet so I would expect that that will Come out shortly, it seems like you know.

Google does rely so much on businesses. Like yours for their advertising, I’d be surprised if they didn’t do something. Too um, but it’s not just Google in Facebook, LinkedIn, Yelp, HootSuite, Shopify, Moz we transfer box and more have been offering free reduced-price services in Some cases, funds for small businesses, we’ve been collecting a list of all of Those at Tribeca comm slash Cove at 19, similar to the list of resources that Rachel is doing for state, federal and and local resources for small businesses.

We’Re collecting digital marketing resources – and this is leads to my bonus – Tip of the day, which is if you’re using a software, ask them about their koban 19 Program, though, like if you’re, using a CRM or if you’re using you, know a Technology platform, if you say that then look I’m a small business, I’m struggling Right now, what can you do for me? I almost guarantee that they’re going to come.

Up with something maybe forgiving your fee for a few months, it’s worth the call It’S worth the Google search to see what they’re doing, because just about every Software company is offering something right now and just don’t be Shy to ask it now is the moment I wanted to you know: III, I am just inundated and Overwhelmed with an enormous amount of amazing responses, thank you all of you, Who filled out our survey so many insights and ideas and questions that we Definitely can address in this first webinar, but our plan is to do more.

I did Want to share one thing from Michelle Benesh. I think that that’s the way you Pronounce it from menu men, she wrote hoping I’m the last menu company Standing so we will gain market share. So the point there is that this is a moment. Obviously, of a challenge, but also of opportunity and we’re going to strike that Theme here in a minute as we wrap up so the first thing I wanted to do is I Wanted to announce that we’re going to be doing another community webinar next Week it’s Wednesday at 12:30 p.

M. Brewster Kahle has so generously agreed. He’S a branding expert, we’re calling it what now So, if you’re interested, please click that link and sign up, send it to friends. We actually hit capacity, which I never expected that we were going to do. We had More than a hundred people who wanted to join us and we’ll find a solution for That biz hack is also still in business. We’Ve moved all of our program offerings Online, we have traditionally done in-person classes, we’ll transition back To in-person, when the moment arrives, but we’re going to be continuing our online for Our 12-week program through online – I do not want to be selling right now, but I Do want to say that I am a small business.

I’M scared, like many of you, About what’s going to happen next, if you think, there’s someone that you Know who could benefit from learning how to market themselves online how to build Up their digital presence, that’s a link to our syllabus and our application and Then finally, I wanted to leave with a note our lead instructor for the current Business, a 12-week program which we’re offering online is Alex dr.

, bio, Of IBM and Constant Contact – and he intricate appointed me to this just Amazing quote in this amazing thing from Chinese in when written in Chinese, the Word crisis is composed of two characters: one represents danger and the Other represents opportunity, and I just want to leave by saying now is a moment: When we are all in danger – and we have unprecedented opportunity – and it’s Really a matter of frame of mind if you’re in a siege mentality and you’re Looking at just the erosion of your revenue and you’re, asking yourself how Am I going to survive this you’re, definitely feeling the danger? Part of crisis, but there is an opportunity part of crisis as well.

There’S an opportunity for you to reinvent your business to serve your Customers to think creatively about how to transition your business into an Online setting – and I just want to say that there is also a community of us who Are working on this with you? That’S what biz hack is all about is creating a Community of online marketers and businesses online to help you think, About how to deal with this incredible transition – and so I wanted to leave you With these words, which is focus as much as you can on the opportunity, when I say Thank you guys so much for being a part of this.

I am so grateful to all of you. For being here, thank you, 200 to Raphael and to Anna Robbins. I wish you guys the Best of luck with your businesses and everyone’s business, it’s online there Were a lot of questions that you asked that we weren’t able to get to in this Really packed setting we’re going to look for ways to continue to answer those Whether it’s on social media, on our blog on our website or perhaps in future Webinars stay in touch.

We have your email, Addresses all of you should have in your inboxes now a copy of this presentation. A list of tips for remote work, a list of tips for digital marketing resources, the County resource list of all the different things that you can Do and they link to RSVP for next week’s webinar looking forward to Brewster Kahle next Wednesday, at 12:30, and with that, thank you guys. Please send your Best regards in chat and we’ll see you really shortly.

Thank you.