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Janice Hall: Farmers Market Operating Guidelines During COVID-19 Outbreak

These are based on the Potential risks associated with COVID-19 also Known as the coronavirus and its impact on the Health and the economic well-being of our farmers, The next few segments will Provide refresher practices and give you some enhanced best practices to have in place to protect You and your customers Now, let’s look at some Ways that you can protect yourself and your customers, Farmers, vendors and Market staff should wear food-grade, gloves and Change them frequently as soon as they become Soiled or contaminated Make sure that you are washing your hands before putting on a new pair of gloves.

Next, you should increase the number of hand-washing stations. For customers and vendors, and also remember to post Signs reminding everyone to wash their hands The picture on this slide. Shows you an example of a hand-washing station that You can make yourself at home if you don’t have access to one. Each farmer should have Soap, paper towels and hand wipes such as Wet Ones and hand sanitizers for their booth.

Now there is a difference between hand, wipes and disinfectant wipes. Please note that disinfectant wipes such as Clorox or Lysol Wipes should not be used on your hands or any surface that will come in contact with the food. Please read the label to make sure that you’re following instructions for proper and safe use. You want to make sure that You limit the customers from handling the produce. One good way to do this is to have all of your foods pre-packaged To slow down the spread of This virus and other bacteria limit the customers from Touching the product, All foods should be pre-packaged to eliminate potential Contamination at the market Examples would be pre-packing.

Breads and baked goods Pre-packing all foods, Will help in this effort Now how your booth is Stocked and positioned can make a big difference. In you doing your part to keep things safe, Let’s take a look at your Farmers market booth is yours, ready Institute six to 10 feet of space between vendor booths, where possible. Now, if you’re unsure about How much space this is, you can simply stretch Your arms side to side like an airplane or you Can do six to 10 paces or footsteps toe to toe The virus? Has minimum Ability to spread in the air It goes into the air and it Settles onto the surfaces You can also separate, but Don’t cross-contaminate Separate the duties at your booth, which means the person handling the money should be separate from the Person handling the produce.

You want to try to segregate the duties behind the market table so that the virus does not spread through currency. It is a good idea to Designate one individual to handle the money, tokens and coupons while others are handling The produce being sold Again, wear food-grade, gloves and change those gloves frequently So we’ve been hearing about practice social distancing with the coronavirus, but how does that apply? To a farmers market: Well, we need to limit bare hand, contact no shaking hands and no hugs Handshakes, hugs and close distancing, while talking to each other Is a part of our culture, however, to prevent the Spread of this virus, we will have to practice Social distancing So limit your handshakes and hugs, because if someone carrying the virus has virus particles on their hands, they can transfer that to Your hands by direct contact, So please, let’s show those appreciation gestures at a distance, A nice warm smile can go a long way.

It is critical that health and wellness is practiced at all costs, so protect your health and others by following these guidelines, Farmers and vendors, who are ill or showing signs of Illness should stay home. Incubation of this virus is up to 14 days, so it is quite possible. That you may have it spread it without, even knowing it Send a replacement to sell if you’re sick. If anyone within the farm business has been confirmed with COVID-19, notify the manager and remain home, Farmers should be readful.

Also of signs of ill customers, removing all products, They may have touched from their sales table. Do not remove them with your bare hands. It is important to postpone Those yummy samples, Like I mentioned, doing, This will reduce the risk of the virus particles transferring from one surface and person to another And lastly, as usual, no dogs Are allowed at the market? No dogs are allowed at the farmers market unless they are service.

Dogs, as defined as follows: Under the ADA, a service Dog is defined as a dog that will have that has Been individually trained to do work or perform tasks for an individual with a disability, The task or tasks performed by the dog must be directly related. To the person’s disability, Emotional support dogs do not qualify. So to sum this up best Practices is the key to healthy food and healthy customers For more information on the farmers market operating guidelines during The COVID-19 outbreak you can visit the Farmers Market Authority At www.

Fma.Alabama.Gov or the Alabama Cooperative Extension System at http://www.Aces.Edu. Thank you.


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The First Tool The Kris, Blade Show and COVID-19 Knife Life News The Knife Junkie Podcast Episode 95

It’s the midweek supplemental episode of the knife, junkie, podcast! I’m Jim the knife, newbie person and I’m Bob the knife junkie DeMarco, welcome to the show, welcome to the knife: junkie, podcast the place for knife newbies like myself, a knife junkies like yourself to learn all about knives and knife collecting our midweek show where we get To dive deep into happenings in the knife world talk about knife news, other stuff, going on and Bob one thing we wanted to start the show with before we kind of get into the knife life news segment, as well as our first tool segment this week was About a what do you call it crowdsourcing thing with bone, daddy blade works that we had talked about away.

I think at least last week, yeah that’s right. A couple weeks back we talked about the bone. Daddy blade works axis, a hand, axe knife, multi-tool, it’s a an unusual multi-tool because it doesn’t fold, it is a fixed blade knife that has a number of different hand holds with it’s a very unique shape that also attaches very handily to some sort of a any Sort of improvised haft and you can turn it into an axe, it’s a really cool looking product and – and it seems you know just from looking at it like it – would be a great sort of piece of kit to have for survival.

You know in your car and your in your bug out bag or in your in your camping gear. Anyway, Sean Holman he’s the head of bone. Daddy blade blade works. He does this with his wife. It’s cool a small family company got back in touch with me to. Let me know that they are fully funded, actually they’re over fully funded and they’re. There’s still about a week left on there. I believe it’s a Kickstarter campaign to get this axis into production.

So that’s really good news: not not every crowdsourcing project gets funded, so it’s really great to hear when something does get funded, especially when it’s a small family business and it’s such a unique and interesting different sort of product to bring to the knife market right now. As you said, not only great because it’s a small business but obviously we’re biased, because it’s a it’s a knife world product, exactly it’s got to be funded, hey and I’m sure, just because they’re overly funded doesn’t mean that you can’t still hop on the the Kickstarter Campaign, for, like said Bob said just for the the next few days, and while it’s still open so definitely check that out, yeah definitely go from good to bad, maybe or seemingly getting worse or just real yeah coronavirus.

Kovat 19 got to talk about that. A little bit this past Thursday on Thursday night knives, one of the show topics was, should blade, show be canceled, and I would I would say, about half and half Bob. The the books that were reading at least live haven’t looked through the replay comments, but you know about half and half are like no, it should not be canceled and about 50 % we’re saying yes, it should be canceled.

You know, I think, maybe it might divide down the you know. We all we all make decisions first and foremost and on how they affect us. I myself am I’m in my late middle 40s, I’m edging towards uh. You know I’m edging my way through middle age and I have children and I have elderly well, I have robustly seen your parents and in-laws and I don’t want to you know I don’t want to bring anything to them right.

You know, even though I’m so excited about this. Being my first blade show, you know a discretion. Oh no! No! That’s not the right term. What is the writer well better safe than sorry yeah? That’s it take precautions. Do what you need to to. You know ensure the safety of you and more so your family and friends. You know you have to you know as I’ve been following morale along with this. It’s just amazing how this thing trickles and spreads.

You know and that’s that’s what’s causing it and while you may not be in that senior vulnerable population, I so you know that’s that’s interesting. You know interesting thing for me to think about going to blade, show even next weekend a family wedding in North Carolina man, and I know you recently cancelled a trip to to New York because yeah the outbreak yeah the past weekend. We were going to go to New York and yeah have a have a good old time.

It was going to be my youngest daughter’s first trip there, so we were excited for that. But in any case we stayed home and, and one good thing from that is well, we we all got to get all of our house chores out of the way. So now we’re just we’re just we have free time. So I got a chance to dig back into my knife making. Oh I thought you were going to say more time for more time for you guys to get on each other’s nerves.

Well, in order to stave that off, I got back into my knife making. So I had I had some heat-treated blades leftover. You know when we started this podcast I was in. I was doing that as a hobby, on weekends and and this sort of took over that, and so I’ve had a couple of heat-treated blades sitting fallow for about a year, and I have all the materials and tools I needed to handle them. So I started putting handles on them and and just spent the weekend doing that and it it.

It really did my my love for it. I die merrily, do stuff with my hands, that’s my artistic out, but lately it hasn’t been. So it was great to get back in the in the saddle. Well, it was interesting again referring to this past Thursday night knives. She actually had one of your friends who you had made a knife for that actually hopped in the comments when you were when you guys were talking about that.

So that was that’s pretty cool, at least for me to read. I know how it was for you on the receiving end of that I was, it was shocking, it was cool, he happens to be a an officer of the law and I don’t know why. Having an officer of the law pop into the show, I mean snoozy Oman made me feel like oh my gosh. What am I doing wrong, but of course I was doing nothing wrong. Yeah. I made him a little a little boot knife, a little boot horn cliff and when he was a motor cop, all right cool deal talking about coronavirus, Co, vid, we mention blade, show on Thursday night knives.

You know some for summit against canceling, but the virus is already affecting some shows worldwide. Bub yeah remember, we talked about the Iowa, show the outdoor classics, it’s the it’s. The huge European outdoor equipment show and a lot of knife makers, European and American – and you know worldwide – show there well, they had canceled it initially and then they just rescheduled it for September September.

Third, through six twenty twenty and their aim is now to just you know: it’s always been in March historically now that they’re moving it to September for this year, they’re going to keep it in September in in consequent years, just to sort of keep it regular, yeah And it’ll still be in n├╝rnberg at their Exhibition Center in Germany. So it’s good to hear that it’s not just canceled! You know a lot of people rely on these shows to make contacts and to make sales and to keep afloat.

Livelihood yep it’s nice to hear that they haven’t just outright canceled it, but they’re optimistically, pushing it pushing it back at all and something about tops knives. Oh yeah, I was looking on Instagram and it seems that tops has canceled. Their participation in a number of upcoming shows – I don’t know if that includes blade, show or what but yeah they announced it on Instagram I don’t know, but with an announcement as it was just sort of an offhanded comment in one of the posts I saw since When, since we’ve canceled, all of our upcoming shows, we want to let you know that we’re still busting out nine and another thing I want to mention.

I heard an economist talking on the Joe Rogan podcast or another podcast about how buying goods from other countries and importing goods is not an issue. So if you’re concerned about mine and selling knives, or especially buying knives, apparently merchandize and receiving merchandise, is not much of an issue. However, if you’re buying from the secondary market you still may want to. I don’t know I do this anyway.

Whenever I get a new knife, I’ve always done this. I kind of wipe it down with alcohol. Before I even touch it, you never know who you’re getting it from and I’m you know, I’m probably all great guys, but you know never know what they touched right before. They put it in again, better safe than sorry yeah yeah. And if you have a, if you have a legacy of paranoia such as myself, you’ll, do things this alright, hey stay with us.

We’ve got some stories. Some knife life news, we’re going to get into and hang around Bob’s going to do a first tool segment. Talking about the Chris you’re listening to the knife, junkie podcast, it’s time now for the latest knife life news. So recently, there’s been a lot of talk of the knife called Elvia by Edie Calderon Edie Calderon, as is a prominent former counter. Narco agent who worked in in the Mexican cartel worked for ting the Mexican cartels.

If you will and he’s got a blog called Ed’s manifesto, it’s pretty famous and he talks about the different things that are happening in cartel controlled in Mexico, and he talks about some of his misadventures or whatever you want to call them and being law enforcement down. There and survival tactics and stuff like that anyway, he’s he’s had this knife that he’s carried as his ultimate backup for years.

It’s called. He calls it the Elvia, which is his mother’s name. This knife was his mother’s all-around utility kitchen, paring knife, and it was something that she carried with her, and it was something that she used for everything chores around the house – prepping food, this and that. But it also came in handy when they were attacked on the street and she saved her family with this little knife, and so ed Calderon has had a number of these made-up custom version.

Recently we talked about how emerson knives is making a folding version of this knife and now Copas designs. Someone I’ve reached out to I’d love to have on the show. John bullets is sorry. If I’m mispronouncing your name, he has come out with a midtech version of the egg Calderon Elvia. It is a fixed bladed version and it is an interesting take on the whole midtech concept. Usually, designers and makers use midtech knives to push out high-end reproductions of even higher-end customs.

Well, in this case, this midtech version is bringing this to the broader public, making this form factor more affordable to people. It’s a 154cm, it’s two and a half inches. The blade is sort of a hawk, build shaped blade, but the handle is gr and it’s molded grn and it fits in a in a super slim package. It’s like a Kydex sheath. So really the the most interesting thing to me is not only this. This very unique sort of pick call setup knife is, is going mainstream, but also that it’s coming out in a mid tech version brought out by John Ball.

Atz’s ball at this at a fraction of the price of what you might expect from a mid tech knife. John by the way is protege of Matt Martin of vehement knives. We’ve we talked to him on the show Matt Martin, who makes amazing amazing, fixed blade knives. As a matter of fact, we had Rob Bixby on the show recently and he said that he thinks Matt. Martin is the one of the finest he said: the finest fixed blade maker of his generation these days.

So that’s quite a compliment anyway. Yeah. So, look for this at Calderon Elvia on Ed’s manifesto, the first version of its sold the first batch sold really quickly, but they’re they’re putting a whole nother one into production sounds cool yeah. Moving on with knife life news. What is it Bob every week we’re talking about steelwill yeah and it’s true, and yet this is only the second knife. That’s coming out from them for 2020.

So far this is there. It’s called the AV or, and it’s let me see it’s the usual d2. G10, steel, liners four and a half ounces. You know it just looks like a steel. Well, it’s pretty cool-looking and I bet it’s. A workhorse got a nice forward finger choil and they really really on this. One worked hard on the action. Apparently, you can look at it, you can look at where the pivot and the flipper tab are when it’s open and they are thrust quite forward on the handle and, as a matter of fact, the handle even reaches forward to accommodate a more forward placement of the Pivot and and the flipper tab, which makes the action on this thing, apparently really really sweet.

It’s got ceramic ball bearing pivots, which is nice for a relatively inexpensive knife, and these things will be coming out March 16th. Now this is the second one. Like you said, we’ve talked about a lot of the knives. We’ve talked a lot about the knives they have in the offing, but this is only the second one to be released behind the screamer, which is a really cool. Looking knife. I love that screaming funny name and a little too short for my taste but cool knife, so that just came out a couple of days ago.

Yeah, that’s what you’re saying yeah March 16th: the arts 16th yeah. No, I suppose, the the past weekend it’s actually Monday. Yeah dates are not your strong suit. No no they’re not is my affect Monday, it’s just the last day of the weekend. Oh I like that way. Look at of that all right. Let’s talk about more new knives involving bokor, yes, blade yep just wanted to bring out the that poker has two new outdoor fixed blades coming out, and one of them is called the Commodore Commodore with a k and it’s the sequel to the cormoran which came out.

I believe last year it was a smaller outdoor, fixed blade, both designed by Hungarian knife maker Sandor Hagee’s, I’m I’m thinking. I almost speak Hungarian, I’m thinking that’s how you pronounce his name, who’s known for his rugged outdoor, fixed blades. Now this Commodore is a seven point. Six inch drop point blade with a it’s, a very plain-looking knife I got to say, but it looks like all business, its sk v, which is carbon steel, but it’s coated.

So it’s a slightly less thick than a quarter-inch. It’s going to it’s going to wall up as a chopper, so yeah g10 handle scales full tang check out this weight. Jim sixteen point: seven six ounces! So this sucker is a pound one pound and just over the limit to ship first class. The second one from them is by storied and much-loved Jesper boxing. As a guy I’d love to interview, he just keeps he’s an interesting guy anyway.

He’s got something coming out called the Ness me Pro and it’s a smaller his version of the nest muck and, if you don’t know the nest, muck is a is a famous door knife pattern. You know kind of famous with campers and outdoorsmen, so this Nessman Pro is a much smaller than usual nest muck. It’s got its got a contoured handle which is a little bit unusual and it’s got a d2 plated steel. It’s got, canvas micarta and it’ll only be about 65 bucks or so, which is way less than the previous version of his of his Nesmith, just 2.

6 inch blade and 2.75 ounces, so small light. And if it’s from vox Nez, it’s going to look cool as hell and feel great in your hands, so mmm sounds exciting and a 65 bucks pretty affordable, yeah well speaking of affordable, we’re going to talk about a new, affordable, titanium frame, lock folder from Ontario. That’s right, what’s their different, what’s their definition of affordable? Well, they are so famous at Ontario Knife Company in terms of folders for the rat one and rat two models, and – and I mean just for over ten years, those have been like highly recommended.

Budget-Conscious EDC’s they’re beautifully designed beautifully executed and inexpensive and come in a variety of Steel’s variety, meaning us 8 or d2. So now, they’ve come out with something new that I imagine they hope will sort of pick up. The mantle of the rat, the rat models and kind of push push things upward a little bit. It’s called the Shipra when I first saw it. I thought it was shakira the chakra and it is an interesting sort of combination of budget and Lux.

It’s a titanium frame, lock, micarta handled oz, 8 flipper, its 3.2 inches the blade. It’s it’s a drop point. It’s got a nice slender profile, the micarta handle looks beautiful and you know it just seems like a great thing for them to come out with my one reservation, of course, as you guessed from the pregnant pause before I mentioned, it is the AusAID steel. What’s up with AusAID steel, Ontario Knife Company you’re, an American company you’re, making your knives in America right? So why not just use an American steel and something that’s not such a dog people? Don’t like a hate.

I mean you know they like it as much as they’d like eight CR and it works, and it’s fine, but you can. You can now get better Steel’s or similar costs and and and they’re saying the Ontario knife and tool is saying what the hell do. You know about building knives, it cost you. You have no idea so shut up Bob and that’s a good point. However, I must say if you want to sell these things, how about you put eight you put like n690 or D, how about D? Just e people are doing D, it’s working, so I think it’s a great idea for Ontario Knife Company to come out with an inexpensive, titanium frame, lock folder with micarta love.

It mm-hmm just put on a steel. That’s not going to make people raise their eyebrows. I know ah sait is fine and I never push it to its limits, but I don’t know it’s a little tone deaf at this point. I think you did a you know fairly decent impersonation of Ontario Knife, but would go ahead and extend the invitation to Ontario Knife to come on the podcast talk about this as well as other great things.

Company has done the rat, the rat knives and those kind of things so open invitation there at Ontario or any other knife maker knife purveyor to come on. The show our Sunday interview show will give you a great platform to do that so to justify your faulty decisions. Dimarco I’m just kidding yo and you can email him at Bob at the knife and now that we’re caught up with a knife life news. Let’s hear more of the knife: junkie, podcast, all right, Bob kind of good-natured humor there little ribbing on you, but seriously do encourage folks to to email you at Bob at the knife, junkie, calm or call our listener line.

If you have any questions or comments, we would love to get your feedback and then play those back on the podcast. Seven. Two, four, four: six, six, four, four: eight seven, seven, two, four, four: six, six, four, four, eight seven! That’s the number to call to give us your comments, your Keeks, your questions. We would definitely love to hear from you and get some conversation, conversation going and speaking of kind of conversation and engagement.

One of the neat things last Thursday night on Thursday night lives, which is BOMs, live YouTube. Article show you and your guest co-host traditionally always do a pocket check at the beginning of the show, but this past Thursday just kind of evolved into a pocket check with all the listeners, and I really found that pretty cool that you know everybody’s throwing up on The comments you know what they carried in their pocket and you and an Alex the guest co-host last thirst.

He had a chance to kind of riff on those a little bit, so I think we’re going to be doing the pocket check as a regular thing on Thursday night knives. Yes, yes, I realized on that evening that I hadn’t done that in a little while I don’t think so, it was so cool to hear people chiming in with what they carried. Half of them were probably lying, but I’m just kidding there were some pretty sweet knives named.

I think someone was carrying up Bryan. I froze he’s a new knife maker, a relatively new that making some cool stuff I saw. I saw you writing down. You know it’s like: oh we’ve got to add that one to my collection, yeah yeah. How many pages is your easier to buy list? Now it’s a short list. As a matter of fact, I try not to keep one. I try not to keep on, though, though, from time to time I’ll make a little list.

Okay, all right, it’s time for some knife history with the first tool here on the knife, junkie, podcast. I wanted to talk a little bit about the Chris Jim, because I’ve been talking a lot about the Chris recently, what the two releases – the two 20/20 Cold Steel releases, the Signature Series tie light Chris and the extra-large Voyager Chris. These models, really, you know I was looking forward to something from cold steel in a Chris form, and then they came out with something this year, and so I was very happy snatched them both up, but it made me it made me think about Chris’s a lot And you know, when you show the knife to people, they initially frequently will initially assume it’s just kind of a novelty there to look cool.

You know to be scary, but really the the Chris shape blade has well it’s been around for a long time and it’s had a mystical significance that people are aware of, but it’s also a very, very practical weapon, not not maybe so much utility knife, but it Is an incredible weapon so, anyway, the the Chris came out of Southeast Asia, Malaysia, Indonesia, Philippines, that area and they think that it and Java, I guess, is where it where it initially sprung up, but they think that it was perhaps a an offshoot of a of A long wavy, bladed glaive like weapon that the Chinese used, you know how everything just kind of you know.

Human history is one big long movement, people moving around the planet and you can really track that. When you look at blades, you can see how weapons, especially in the Philippines, were evolved from European Chinese African. You know because there are a maritime culture, so they had all these influences. The Chris is a wavy bladed sword which sometimes you’ll see in a straight blade. They think that it comes from the stingray tail as if to emulate the tail of a stingray, and it frequently will have a handle.

That’s angled off of the blade in such a way that it facilitates sort of a pistol grip or an extension of the forearm. So so that, when you’re thrusting forward your hand can take, can stay in a natural posture? Okay. So this is the really interesting thing when I started looking at Chris’s a real Chris, an actual chris has to have a rough surface texture, because what they were doing was you had to you had to make a Chris from a number of different Steel’s.

A number of different metals and it would end up rough and grainy and sort of de masta seen you know with swirling patterns you’d, be able to especially with an acid etch you’d, be able to see the different Steel’s in the blade and the reason that they Are frequently rough and kind of grainy and texture fizzle, physical texture is that meteorite was seen as a critical ingredient in the steel. If you could get your hands on some meteorite, which obviously has magical qualities to it and blend it into the steel and fold it into the steel, you would have a better blade, but also it creates what the bladesmiths down there called Pam or MRP a mor, Which is that sort of patina that sort of rough grainy patina and it’s interesting in the book I was reading? I have a bunch of books on swords.

As you may imagine, one of the books I was reading was saying that many many a knife collector has destroyed a fine Chris by thinking they needed to polish it by thinking that got some old busted yet and and they polish away the the quality of the Pammer of the blade so an interesting one of the design qualities of the Chris is how it widens at the base. So you’ll have these sinuous curves and, as it gets towards the the hilt, it widens out into a bunch of symbolic notches and teeth that are kind of carved into the hilt.

It extends back over the wrists more than it does over the fingers, and these teeth can be used also in a battle like fashion, if you’re, if you’re up close those teeth act, as you know, as weapons in and of themselves. Now, due to how long and how difficult it is to forge in the waves of a chris blade, you will also see a lot of straight bladed Chris’s, because they were quicker easier to make and you know, take less skill.

Different Smith’s have different skill levels and if you need a Chris, pretty quick, because the battles come and you’re not going to worry too much about about the waves, but the waves themselves, symbolic of a stingray tail also, the number of curves has some symbolism. I know that thirteen is a big number with the curves in the Indonesian Chris’s, but I’m not exactly sure what that means. They also have a very practical application in a slash those waves.

If you’re slashing against someone’s flesh with those waves, they act as a serration. As serrations, so it’s like the galatians act as serrations like on a bread knife and cut cut and slash ever deeper, but also on a thrust. The waves have the practical application of widening the wound, blog as as pushed forward because, because of the waves become ever thicker and wider, it has that sort of a grisly sort of effect.

So a couple of interesting, mystical aspects about the chris and old chris and old, well used chris should be raised to the forehead in a salutation. That’s part of kind of the kali salutation it’s to show respect, because these things have magical forces in them. At least that’s that’s how it’s perceived you’re, never to point the chris at anyone, even if it’s in the sheath, because it will bring bad luck on that person.

Oh wow yeah it’ll project its magic. Hopefully you haven’t done that with yours. Well, we’ll get to that. In a second, I found out something interesting about my chris to match the chris with the user. So, if someone’s going to the chris store and buying a chris kinda like harry potter in the wand, store, yes exactly, you hold the chris in your hand, and you repeat this sort of poem it’s kind of like she loves me.

She loves me not. She loves me, she loves me, not. She loves me and if you end on she loves me not you put that chris down and you pick up a different chris, because that is not the chris for you. So that’s like. Obviously it’s not. She loves me. She loves me not it’s a it’s an ancient south east asian poem, but it kind of has the same effect now in peacetime. A real man walks around with his chris all the time, but he leaves it on the right side and that that shows that, with his right hand, it would make it much more difficult to draw and use it.

So so yes, I’m a man, I’m wearing my Chris, but it’s on my right side. That means I’m chill and it’s a peacetime but in confrontation on the street or in battle. You move that over to the left hand, side, and it means I mean business so you’re, shifting that Chris over to the left. Now it can be easily drawn with your right hand, and you can go to work and oftentimes in battle. They would bring to Chris’s or three Chris’s too meaning one in each hand, the Philippine, especially in the Philippines, they’re very good at that sort of two-handed fighting and then the family.

Chris. Also with you to bring you good luck and and magic. In Java, the Chris, which in Java is long and thin and very curvy, is used to exit was used for executions, kind of Roman style if you’ve ever seen the movie Gladiator towards in the beginning, some treacherous captains are trying to kill the main character Maximus and They put him on his knees and they’re about to thrust the sword, downward parallel to the spine between the clavicle and the shoulder blade, and it goes right into the heart and feels you pretty quick.

Well, they would do the same thing in in Java using the Chris, except they would put a wad of cloth there and thrust through the cloth and then, as they draw it out, wipe the blood off very efficient, pretty ingenious yeah anyway. This is obviously a brief bullet point. Look at the Chris because it’s a very long and interesting and convoluted history, because of all the many many thousands of different islands in Southeast Asia that it resided on in these different archipelagos.

So I have a Chris. That’s been hanging on my wall behind me if you’ve ever readed Thursday night knives, you’ve seen it and in doing this research I realized it’s not a Chris afterall. It’s called a Sun dang and a Sun dang is a polished, bladed sword. So the elements of making the sword are different. It’s a polished blade. The blade is broader thinner and has a long portion of straight after the waves.

It’s got an s-shaped hilt, a tubular handle, and all of these things make it not a Chris. I totally thought I had a Chris for years and years, but but I have a son dang and actually it’s a very robust sword, and maybe even I don’t know I don’t know, maybe better than more battle worthy who knows your son dying is better than a Chris, okay and and just in wrapping up, I want to reference how I brought this in the cold steel chrissa’s.

Now, if you look at them, the cold steel Voyager Chris actually resembles more of a sundae. It’s got a wider, broader blade and the tie light version. The one that looks like the Italian switchblade looks more like an Indonesian Chris, it’s more sinuous, it’s thinner and the and the and the waves are more dramatic. So I don’t know if he intended this, but in in putting out these two knives well Lin Thompson scratched.

Two itches, I didn’t know I had so I’m pretty sure he wasn’t intending on that. Well, you never know the the things you learned in your research, maybe were part of the design of those knives. Yeah learning those little little ancient bits of history. If you’re at all interested in the Chris, please take what I’ve just told you, as the cliff notes, go read a book or look at the the Wikipedia page.

That’s pretty in-depth. It is a fascinating history and that’s this week’s look at knife history with the first tool and now back to the knife: junkie, podcast, all right back on the knife, junkie, podcast bob again kudos! Compliments! You know. History was an okay subject for me in high school. In college, but it’s it’s, it’s really good, just just enough to kind of whet the whistle and whet the appetite, learn some stuff and maybe entice folks to go, learn more about the subject of the first tool.

Well, you know it’s kind of interesting Jim. Is that any area of it’ll tell me okay, I will tell you any area of interest you have if it reaches back in time is a great way to learn about history. You know just cracking a history book. Didn’t didn’t interest me ever but learning about history through art or learning through history learning about history through weapons did so maybe that’s a good way to do it? Hey, if you are enjoying the knife, junky podcast, the the midweek show where Bob gets a chance to dive deep into some of the knife topics or the Sunday interview show where bob chance with knife makers, youtube’s knife, reviewers other folks in the knife world.

We would appreciate your support and it doesn’t cost you anything if you’re going to be shopping online and buying stuff from Amazon and eBay anyway. Just use our affiliate link and we’ll earn a very small Commission, but it does not affect the price that you pay. So go to the knife: junkie.Com slash shop, amazon or the knife; junkie.Com slash shop, ebay, that’s the knife, junkie.Com slash shop, amazon or the knife; junkie.

Com slash shop, eBay and will receive a very small Commission on your purchase, but it does help us pay some of our Fees hosting web site, hosting media hosting and all those other kind of good things. So we appreciate your support Bob as we wrap up the midweek supplemental episode, final thoughts, anything to kind of wrap up the show here could be about knives could be of life in general or what’s going on in the world.

As you know, I give you the final word, so, what’s going on well, Jim I’m, if it’s just, we talked a little bit about the wider world today, I’m just glad I went through my paranoia phase a few years back and stocked up on all this stuff. When I thought the world was ending before so so you know everybody take this seriously and take good care of yourselves and you know we got knives to take care of so I mean I’m sorry.

We’ve got family and people to take care of so take care of yourself too. I think you probably spoke correctly there all right, everybody for Bob’s and I’m Chucky DeMarco, I’m Jim the knife, newbie person want to say thank you so much for listening to the knife. Junkie, podcast and be sure wash our hands frequently thanks for listening to the 9th junkie podcast. If you enjoyed the show, please rate and review with review, the podcast com4 show notes for today’s episode, additional resources and to listen to past episodes a visit our website, the night junkie comm.

You can also read our latest articles on youtube at the night junkie, comm, slash youtube check out some great night photos on the night, junkie, comm, /, instagram and join our facebook group at the knife. Junkie, comm, slash facebook and if you have a question or comment, email them to Bob at the knife, junkie, comm or call our 24/7 listener line at seven, two, four, four, six, six, four, four, eight seven and you may hear your comment or question answered on an Upcoming episode of the knife, junkie, podcast

Knives and daggers are awesome! Plain and simple, right? Let me say, I enjoy my dagger collection with a little music playing in the background. 


Online Marketing

Keeping Your Business Alive during COVID-19 Webinar – BizHack – Digital Marketing Training Academy

It cannot thank you all enough for coming today and I’m thrilled that we’re Able to have this gathering under these circumstances today we’re going to be Talking about your business alive during Coe bid 19 and we’re going to talk about Different ways in which, in which you guys can sort of cope with this Difficult moment and different tips and tools and resources that are available, To you for helping to deal with this kind of unprecedented crisis, I wanted to Just talk a little bit about what you can expect from today’s session, really Appreciate it, if you can stay till the end, I know this hour of time is Incredibly valuable to you and I’m going to make sure to give you as much as I can.

During this hour, um we’re going to talk with three different businesses to get Some tips from the trenches of what’s working and not for some of these other Companies in town – these are all three of them – are retail or storefront businesses? These are businesses that actually run physical operations. Um not too, unlike Biz hack Academy, which has been traditionally an in-person training, Academy we’ve now converted completely online and you’ll, see some really Creative ways in which these businesses are doing the same, I’m going to share with You three, you know, really simple, but I think important marketing principles.

That, I hope, will help you adapt to this sudden shift in consumer behavior and I’Ll talk a little bit about what that shift is and then what those principles That I would recommend you keep in mind as you’re thinking about what the heck To do with your yourself in your business and then finally um we have Collected a tremendous number of resources to help small businesses Weather the storm we’re going to have a representative from miami-dade County on The call who’s going to share some of the general small business resources.

That the local state and federal government is making available and then We’Ve actually curated a list of digital marketing resources, a lot of Software companies, Google, Facebook, are making available resources and funding To help small businesses – and this is a great opportunity for you to take Advantage of that, for those of you who don’t know me already, my name is Dan Gretch and I’m the founder of busy AK Academy, my background is actually as a Journalist and I was for many years on public radio – I was the news director at Wlr n Miami Herald News, I hosted a show on public radio called under the Sun.

I Was also in marketplace, the national business show. So for me, this kind of Setting is very reminiscent of a hour-long call-in radio show and so in Many ways that structured this in a similar way, We’Ve already solicited through a survey that many of you filled out and thank You for filling that out some of your input on what’s going on and then we Have lined up several special guests: three different businesses, an accounting Representative who we’re going to be hearing from during this hour, so it’s Kind of like a little radio show I was part of a Pulitzer Prize winning team When I was back at the Miami Herald kind of one of the, I call it the award for Being in the right place at the right time, but a highlight of my journalism, Career and then I transitioned more recently into communication and Marketing for businesses, where I’ve worked both at two software startups and A billion-dollar energy company and I’m a proud for instant and FIU graduate go Panthers, so I’ve been in this community for more than two decades and my attempt Here is to give back.

This community has been incredibly good to me to my family To my business – and my hope is that you will get as much out of this next hour. As possible, that won’t be helpful to you, as you guys are figuring out how to Weather this storm, so a little bit more about biz hack business hack, was named a Start-Up of the Year in 2019 by the Miami Herald – and we were part 10,000 small business accelerator program, we’ve partnered with the major Educational institutions in South Florida, including the idea Center at Miami-Dade College start-up FIU and the innovation hub, a Broward College.

We have Dozens and dozens of community partners in the nonprofit foundation and business Space and I think really our signature achievement and what makes me so proud. Of what biz has accomplished, and also the impact that we’re having in this Community is we run a 12-week program, that’s about helping businesses generate Leads and sales online and last year we had more than 100 businesses run through The program they spend $ 17,000 in advertising online and they made more Than half a million dollars for the local economy, this is something that it Drives everything we do.

We are basically here to help you learn how to market Yourself and communicate about yourself online and make more money by doing so. Well and the folks that we’re going to have here, starting with Rafael Sabino of the Sun Dance Studios are all folks who’ve gone through our program and then taken What they learned and used it for their businesses, Rafael Sabino, is from one of Our earliest cohorts of biz hack, he runs a dance studio called a Sun Dance Studios in Doral Florida in Doral and they’ve really been very aggressive.

And creative in turning ascendance, which has always been you, know an in person Dance studio into a virtual one, I’m actually happy to say that my Seven-Year-Old daughter, whose own dance studio here where I live in Surfside Wasn’T offering online classes got a chance to enjoy a jazz class last night. And she was just beaming afterwards, so um, you know here are examples of some of The posts that they’re putting on social media as they communicate about this Change um, one of the things that I think is really cool about.

Rafael, he’s, very Tech savvy is a former Amazon employee and their communications are almost Exclusively text message and through an app and so We’Re going to invite him now to chat and one of the things that he’ll talk about. Is how he’s communicating with his parents so Rafael, Sabina, welcome. Thank You so much for joining us dad. How are you guys doing today? Good Good good so raft: let’s talk about how you have Changed your products and services as a result of Corona 19 Copa dad so so for Us it’s kind of a difficult transition right, we depend on being in person and Massive gatherings to run our business right, Oh, since Miami Papa shut down, there are school programs.

You know we, we kind of Have to the simple thing for us to do was to follow that’s right and at that Point you know you have to way to to to continue delivering. You know, classics. Right and that’s when, when, when we figure well, we will have to move to Digital, it’s going to be a little odd at the beginning, but but if we get people To we did like a little NBP, I caught it right through Instagram live classes.

Right product: yes, yes and quick, quick for those of you don’t know the idea of A minimally Viable Product is spending as little time and money as possible to Test the concept to see if it works go ahead right exactly so so the idea Was to kind of test the concept of online through Instagram live classes; Right and then eventually, if we get with reception, moves some of our classes, Fully online and and obviously it’s not going to be, as you know, as profit, was it Might be to run our in-person classes, but in this time you just have to find a Way to kind of mitigate your losses right, so that was kind of a deployment What has worked and what has not in terms of the new products and services That you’re offering so in general, I think our so we have two different Programs right we have our company, Kitt’s and, and those have been you know, In general, they’re like seven and up I’ll, say seven years old enough and that Has been really successful like since day one you know the kids know the Platforms, they’re very you, know, they’re on Instagram all day, so for them it was An easy transition right now with the when we run into a little bit of an Issue is with the little ones right, because we we did pin on the mom to be Able to manage the technology, so we can deliver the class right now.

So you know We had questions like oh hi. What is Instagram life? You know like what I do. I Have to download to see that right. So so there has been some, even though Instagram is fairly popular. You know some people simply don’t use it as much Right and they’re not as familiar right so so that has been definitely a Challenge and then on the second phase right, where we kind of our Instagram Classes were open for the community, so anyone could join on the second phase of The test we we kind of open our own classes, but only to our customers right So we offer more than a hundred classes every week.

So how do I get people to be In the right, Simca or Chad, row or virtual classroom, you know what, while We’Re running through before classes at the same time, so you know people joining Into the wrong classroom – and you know not showing up on time, not using their Their microphones so a couple questions you know I use so when viz hack, Transitioned online we used zoom, which is what we’re using right now for this Gathering you, who actually were featured by Google in a national ad campaign for Your skilled use of Google AdWords to grow your business.

You guys have chosen To use a different tool, a tool that I wasn’t aware until you told me about it: Called Google meat, which is part of the hangout offering that they have but Specifically geared for like webinars and and online classes, you want to talk About Google meat and as well as the other technology tools that you’re using Like, for instance, your text messaging software, I’d love to hear more About what you’re, using to stay in touch with your your and communicate with your Your customers right so so I think it and you know nowadays are pretty much Two options right: you either go with zoom or you know: there’s Google Meads That it’s not as famous but for us it make more sense because behind Google me There’S an entire product called Google classroom.

Okay and Google classroom is Google’S effort to you know be able to share lessons from any teacher around The world right, so it doesn’t matter if you’re in the US or in the UK, you can Join a class on someone: that’s teaching online right um. So so, since we decided To use Google classrooms right that default, you know, meeting tool will be Google, meat, right and, and then what we do is we we’re hosting all of our Content right, so you know we, we ask our teachers to record themselves and do Their choreography right now, whatever we’re preparing for a recital right, we Have specific articles that we uploaded to Google classrooms right for the little Ones we upload and materials like you know something for them to draw.

Then mom Can print at home and they you know they can. You know, paint you know, be drawing Our butter in our painting, you know those kind of things right and also we We have, you know like messages for them right, like don’t don’t be sad, you know, We’Ll be back like at the end of the day, we wanted to keep the kids asses engage. As possible, right and Google classrooms set up help us out organize all the Content that we have by ages on by different classes – okay right, so your Classroom Google meet for the action, so Google classroom is the learning Management system to manage all the materials Google meet is how you’re Actually doing the live, chats and tell us about how you’re staying in touch via Text message right, so so the other thing you know, basically, we have everyone’s Email, right and and we can just send an email with the link of it to the Classroom from right, but honestly you know email, it’s 5050 right like it.

They May go into their spam box. They might give me their Spam email – because I don’t want to you – know – get emails from us. Whatever you Know like there’s like a Cillian things, I can go wrong with II right However, text messages is more direct. People usually only have one phone Number right and text messages are just you know, very personal right. So what we Do is every day around this time we send them a text message with the link to Their classroom, okay, so all they have to do, is just press on that right and and Open up their classroom and join the class, you know we’re just trying to make It as friction frictionless as possible, such a day.

They joined our online Classes, yeah, and I mean this is not a small task, because if you have a hundred Classes – and I would imagine hundreds and hundreds of parents that are to get them – The right link just in time is not a simple technical challenge, but you have That infrastructure built so that it’s yeah we had it so so every single class That we we have, we teach we group them. You know every student by class right And then we have the ability to message that class.

You know in a heartbeat, so What we do is we in in the backend of our of our software, we assign a link to The virtual classroom for each class and then you know three four hours before The classes system will automatically message them. You know with the location, Of their virtual meeting, on top of that, we we build in our website. We have a Schedule where people can just go in and and click on, you know they can just Filter by program, h or teacher – and they can find now the link to so we have a Couple of ways for them to kind of find that out perfect um lilia there was a Question about what phone number to dial in using! If you could put that into the Group chat that would be great and Andrea.

Richard was asking which text Messaging platform, are you using, so we use Twilio in our back-end to handle all Of our text messages and then we also are Our automation is powered by autopilot HQ Great so autopilot HQ is where the this is just for the for the folks on the Line is is the is where the automation is in the flows and the database of Customers is captain and Twilio is the the technology that actually enables the Text message, and then you also mentioned Google classroom for as an LMS and you Also mentioned Google Hangouts meet RAF, we’re going to move on, but please stay stay.

Close by because we’ll probably bring you into the conversation, you know, I we Have a capacity of a hundred people and we’re up to 96 I’m starting to get a Little nervous because we never expected this many folks to to join us. But Hopefully, hopefully everybody will anyway, you guys are here and that’s what Matters most so here we go, I’m going to just share my screen again, so I wanted To give you guys some data about how marketing has changed during coab in Nineteen, you know I was thinking about this marketing is about meeting your Customers where they are, what do I mean by that if your customers are on Instagram you meet them on Instagram, you communicate with them on Instagram.

If Your customers, like rap, said, prefer text message over email. You text message them And you figure out the tools to do that in an efficient way in a scalable way. That, in its essence, is what communications and marketing and digital Marketing is all about at its core. What makes this challenging in general is That people’s behaviors change with time so tick tock is in the platform that Young people love that wasn’t around even five years ago.

Snapchat emerged and became popular, and that was a little less popular Instagram. Has boomed so the landscape of how you communicate just during normal times, his Con stantly shifting – and this is hard for Resource contains too constrained, not necessarily marketing savvy small Businesses to keep up with koban nineteen Blew up this whole framework. People now have completely changed their behavior Overnight this lockdown in home this quarantine, if you will, has changed how All of us are behaving online and offline, and your marketing must change.

With it, I wanted to give a couple of examples of the profound ways in which People are now shifting their behaviors and how marketing has had to adapt with It so, as we all know, working from home is now the norm. We’Ve actually created a Tools sheet that we’re going to be sharing with you at the end of the Webinar with a list of some great tools that you can use if you’re in the Process of converting to telework that’ll be in an email follow-up for Everybody who registered for this um, not surprisingly internet usage, has Skyrocketed, which is putting a strain an internet download times, are slowing down.

Because of it, Facebook has seen a 50 % increase in messaging across all of its Platforms now remember: Facebook includes facebook, Messenger, Instagram messaging And whatsapp they own all of those and they’ve seen a 50 % increase in Communicating across their messaging platforms, but interestingly their online Advertising has plunged – and I have another slide that will help understand. That email, open rates have spiked people are sitting in front of their computers.

And they’re more attentive to their email and overall worldwide we’re seeing A 5 plus percent spike in email, open rates, so if it was in 20 percent before It’S a 25 percent now, in other words, now is a very good time for you to be email. Marketing the ads spend by in commerce companies has doubled, and I would expect That will increase even faster, so an e-commerce company is simply a company That sells online and obviously, if you sell online and now is your moment, You’Re going to spend even more on advertising to get to that audience that Is stuck at home and can’t go out to buy things now, b2b or business-to-business Companies, companies that sell to other companies um have traditionally relied On things like trade shows in person, meetings and phone calls for their sales.

Process, they’re increasingly now looking to digital marketing to help with that They have not been early adopters by and large b2b companies in the digital Marketing space but they’re now looking to places like LinkedIn and you know, Email marketing phone calls, of course, to start driving more of their sales. Um This is just a tiny slice of the changes that we’re starting to see. Um one point: I just wanted to make is, as with Facebook, while you’re seeing more usage, Of the platform you’re seeing a decrease in advertising on the platform as many Businesses don’t have a product to sell right now or that they’re not Comfortable with selling, during a time when everybody’s in crisis, so you’re Seeing a lot of people putting on pause, there are traditional campaigns and Starting to really promote what community service or resources that They’Re offering to help during this time, Jennifer Hudson mentioned that it’s Really nice news on email, she’s, a marketing and communications specialist So yeah absolutely email marketing is really having its moment right now by The way email, marketing and search engine optimization or the two most Profitable forms of advertising of digital marketing, so those of you who Think that email is dead.

It’S not true at all. It’S actually along with search Engine optimization, which is driving people to your website, the most Profitable form of marketing – and it’s even more so right now it’s getting a Huge boost right now, other platforms that like aren’t doing as well, are Things like and I’m talking now about, traditional platforms. Um, you know radio Which is largely listened to in the car is probably going to see a decrease in Listenership TV he’s going to see a spike in listenership Other types of advertising online through because someone’s called Over-The-Top through things like Netflix and variety, we’re going to see more Advertising on TV is people read more TV because their home all the time, Billboards like physical billboards on the highways – this is not a great time to Have a billboard on the highway.

I think this is actually going to be an Incredible moment for Direct Mail, you know just talking about traditional Marketing now you know people are at home, they’re, probably checking their Mail more closely, I think Direct Mail is going to be a great opportunity and Direct mail believe it or not, has seen a increase in its effectiveness in in the Last few years, because fewer people are using it so you’re in your mail boxes, Are less crowded your physical mail boxes, so Direct Mail is actually a Really great opportunity, by the way I wanted to also mention that you’re going to Be getting a link to this presentation in an email follow-up to everybody who Registered so you can take notes, of course, but you don’t need to you’ll, be Getting these slides shortly now there was a survey of almost 16,000 businesses, And this is a list of those businesses that have been most impacted by Cova That 19 nonprofits and charities, health and medical business management finance Beauty and personal care, on-demand media – that’s like Netflix, also social media, Readings, gifts and flowers, those are the ones that are seeing a boom in their Business there these are, these are industries that are right now, busier Than ever and enjoying a lot more business, the bad is real estate as a lot Of people hold off on big purchases, home improvement, same idea, home furniture, Same idea, so people right now are holding onto cash and avoiding big Purchases, just because we don’t know how long this is going to last Same thing with cars and automotive retail, a lot of these businesses are Shut some of the ideas that we’re going to be Talking about are ways that retailers can move into e-commerce, which we saw Are is having its moment, jobs and education and legal services with legal Services, you know, unfortunately bankrupt ajikko bankruptcy.

Attorneys are going to Have a field day um, my guess, is: divorce. Attorneys are going to probably have a lot. Of business coming up is we’re all stuck with our wives and husbands uh. We might Not have liked that much, you know there’s there, but other types of law: a Transactional law, for instance, litigation which involves having to be In a courtroom, that’s shut down, you know, they’re there different parts of them, What legal practice that are going to be struggling The the ugly travel and tourism they say that Florida is going to be the Most impacted by Koba 19 of any state in the country, and it’s because our travel Tourism industry is such a huge part of our local economy bars and restaurants.

Are shut down, we do have a restaurant owner anna robbins of two to two taco Who’S going to be presenting who’s actually seen a steady, steady flow of Business through her takeout offerings we’ll have her tell us about that. Momentarily, you know, live at entertainment, conferences, events, trade, Shows anything that involves in person is going to be struggling for a good While you know sports its kind of shocking to think about, you know major Sports teams shut down, you know the NBA canceled its season and so forth.

Fitness Um, I think, is going to be more of a mixed bag. You know, I think you know, for those Of us who have kids at home, who love dancing? You know Raphael hopefully, will be able to reach an audience that maybe doesn’t Live in Doral, but is thirsty for those kinds of classes that is now offering Building and construction and industrial and manufacturing so the point here is a Couple things number one: there is not one impact of kovat nineteen, it depends.

Based on the industry and even within industries like we talked about legal Services, it depends on which aspect you’re offering so you know if you’re in The fitness area, you know, as Michael pace, brought up pellet owned the online Platform and the at-home bikes, spin, bikes and other equipment is doing Well, Willie brought up that beauty and personal care or shut down indefinitely. Because we service the public, so beauty and personal care, that’s sold like Products based is going to do well, so if you have products that you’re selling They’Re doing very very well, but if you are like a nail salon, you’re in real Trouble so that’s another example of you know: And they, you know an area where, in the how in the beauty and personal There are some folks doing better than others.

Direct Mail area all brought up a point that it’s work. It works as long as we’re. Still delivering the mail and in some places in Europe, they’ve shut down mail. Delivery, so that is a risk that you might take if you do decide to go to the Direct mail route, but at least for now mail is still being delivered and I Think Direct Mail is definitely a marketing blog. You should be thinking About so I want to bring now Anna Robins from taco and if you could go ahead, And unmute yourself, um taco Anna Robbins, was part of our cohort 12.

The Most current cohort, she runs, and she was one of the she was behind the founding Of Koyo, taco and now her newest concept is a Cali Mexican. Restaurant called Taco it’s in North Bay Village, which is in basically in the north of Miami Beach. But along the barrier, islands and anna has been doing really well. With her takeout service they’re doing curbside takeout in boxes that are Actually, coronavirus safe and one of my favorite things, as I saw on her social Media, oh wait: you’re still you’re delivering margaritas.

Is there a maximum Quantity order so they’re now delivering margaritas to go something they weren’t Allowed to do before and they have a margarita bar and trust me. I think a lot Of people are taking advantage of that. So Anna welcome. Thank you for joining us. Thanks for having me no problem, so talk to us a little bit about the new Products and services that you’re offering to your customers around Takeout and delivery to help meet the demand for your.

You know: Mexican food Well, basically, we had to switch everything over to takeout and delivery. We decided to do an extra level of packaging. Those are the cardboard boxes. You’Re, seeing before we used to just use them for catering and big bigger orders, Now every order that’s placed in house whether it’s through the phone or Whether someone comes in comes in a box right, Oh sealed, with the box, and then we Put it inside the cardboard boxes, so people are feeling secure that their Food is safe, another switch to all to take out in delivery and kind of change.

Up our menu a little bit so items that don’t travel as well. We took off, we made A more consolidated menu to take pressure off the kitchen, because right Now we can only work with one cook at a time because of Labor issues and we are Still in the process of putting together a new menu with all of our larger Offerings with big boxes, big family-style, which we were doing in the Past so we weren’t promoting as much where you can order a box with a pound.

Of chicken and a dozen tortillas and all your sides and kind of build everything At home also working on combo boxes that will begin rolling out, so we can have Special of the week where you get maybe a quesadillas guac and chips and some Rice and beans trying to make it fun and, of course, very visual. What we’ve been Doing photo shoots and shooting articles and trying to get we’re getting ready to Launch all of our online campaigns and then we’ll start running digital ads for All that and also needing to launch online ordering, so all of these things Are kind of in the works with somebody maybe done by today, but it’s kind of a Lot when you have to change everything overnight, So once the online ordering is set up, we’ll run the odds when people see it They’Ll be targeted to our local community and they’ll, be able to click Go straight to our website and from there order their boxes for either Takeout and delivery, and trying to do all this to steer them away from Ordering with ubereats and post means, while we love our delivery partner, they Do take 30 % so right now it’s not the time for that.

So it’s also educating our Clients through messaging that in the most PC way to sway them to order Directly in house, and not order through the delivery partners, you know that That’S actually a really good point, because it brings up something that Marcelo Salib asked, which is: how is this impacting your margins, so you’re selling The piece you broke that protect okay, um. How is this impacting your margins? Your Selling the the same, you know the same price for the food, but You have now the box that you need to deliver it in sometimes post mates to Share the fee with how is this for your margins, so we right now we’re including A service charge that we were, including for table service, that was going mostly To the servers now the service charges being included, some of that is going Back to the house to cover things like extra packaging and just the expenses of Staying open without having the dining room open, I mean this is we’re only on The second weeks, accountant, still in the process of analyzing, all of that yeah It’S going to do you expect the margins to be lower or with the fee you’re going to Basically make the same amount per order.

I think that’d be walk. Well, I’ve said it Right, how much is the fee per order for years or based on is like a percentage Of the price, it’s a percentage of the price yeah to 18 %. Some of that goes Towards the server or towards the team whoever’s working that day and some Because some people come in and they don’t I’ll leave a tip when they get a Takeout order and they’re not realizing right now that my staff, that is actually Coming to work – and you know taking that risk being out in the public when they Are coming to work that they deserve? You know to get tipped like they’re, their Hourly is only as a minimum wage tipped employee hourly at 5:50.

So if people, if People don’t leave a tip for them, then they’re really not making anything that I have to subsidize that again, that’s hitting the margins, so the service Charge is also ensuring that the staff is being taken care of, and there I Haven’T had any complaints, I mean all all take it off. If a customer, it doesn’t Agree to it, but from what I’m seeing they agree, and then they also tip extra And they’re very they’re very grateful that we’re open that were there feeding Them that we have stepped up our packaging, they love the boxes, they feel Secure with this, so I haven’t had any pushback there and if anything, people Are trying to support they’ll come and they’ll order, a shot of tequila or Margarita, while they’re waiting for their for their box, we’re also now Selling the margaritas by the leader, the margaritas we have set up in a draft Machine so they come and they’ll take a leader home and put In the fridge, that’s awesome, you know they Harbor Islands, where you’re based Has been supportive of you know if a village, I’m sorry North Bay, Village, Sorry, North Bay Village, where you’re based is he’s, been very supportive of You could you talk a little bit about the local town is, is being helpful and In turn, because you’re obviously going to be servicing for take-out and pick up The local, exactly I mean from the beginning, the first day when we got the Announcement that we had to close the dining room, the mayor showed up to order.

Food for his family – and I actually mentioned to him that we Actually he he came two days before the whole shutdown happened and said: yeah I’Ll be in your commercial, so if you see the little clip that you would pose it That you showed at the beginning, that’s on Facebook, in a ton Instagram in the First, clip the second, the second scene for bringing food out to an SUV. That’S Actually, the mayor of North Bay, Village, Brad Latham who’s been very, very Supportive yeah: it’s when he’s going to be reposting it that all of North Bay Village has we have a Facebook group for Northland residents, so there’s a Facebook group, the town hall and the mayor, supportive of you, you had also Mentioned that are they making available to you, email addresses as well.

Yes, they Are they’re in angel me that well they I mean this was even before this epidemic. They said that it was just public information if I want the email Addresses of all the residents of North Bay Village so I’ll be getting that so That we can start targeting and now that that’s you know the point here – sometimes Is again no problem? Well, what we’re going to move on, just as we Have a lot to cover, but Anna stick around.

Thank you very much one other Thing I just wanted to mention is that a lot of towns and municipalities are Looking for ways to support their local small businesses, especially ones that do Geographically, based off retail and storefront, and so if you had you can’t Get it if you don’t ask, and so and I was bringing up the fact that they have an Email list, which we know now is much more effective than ever before.

That they’re willing to share that she can then use for her email, marketing, um She also can leverage that for Facebook advertising Google advertising targeted Ads for folks in the local community, Marcelo Salif also asked about geo Fencing so geo fencing just means carding targeting a geographic area, so That only people in that geography who live in that geography would actually See the ad and that’s also another thing – that’s done through Facebook and Instagram advertising, as well as Google, Adwords I sing so you have a tremendous number of tools at your fingertips.

We focus our 12-Week program on LinkedIn, Facebook and Instagram advertising and the geofencing Is a big part of that, so we show businesses how they can do it, but you Can do it in a lot of other places as well, so wanted to now take a minute. You Know I’ve been reflecting I’ve been speaking to a lot of business owners and I wanted to reflect a little bit on some marketing tips and marketing principles.

That, I feel, could be very helpful in terms of thinking about what you’re Doing in this moment, so the first one is, as we discussed earlier, customer Behavior has changed. Fundamentally, people are teleworking, student students, Are home from school and what I’ve heard a lot is people say things like Why, and by the way Chiara, I realize I forgot to get to your question about the Margarita delivery, so I hopefully Ana Robbins, if you could answer in the chat, Chiara was asking: did you have to get any special licensing to be able to Actually do your margaritas for delivery, if you could just put that in the chat That would be great and and angel Gonzalez asked earlier.

About which crm that Raphael used and the CRM he used is called autopilot HQ So we know that customer behavior is changed fundamentally and I put and Maybe forever the reason: why is, for instance, even though you it seems like a Lot of people buy online Walmart is much larger in terms of its retail sales, then Amazon is but what’s going to happen, is more people are going to try Amazon out Online purchasing out for the first time because they have to, and I believe that That’S going to cause a permanent shift from retail to e-commerce because once They’Re on the platform, many that will probably become Prime members they’re Now, locked into that way of buying that many of us quote early adopters have Already done same thing with telework, I don’t think everyone’s going to rush back.

Home rush rush back to the office when this all ends. You know, Teleworking, I think, is now going to become a much more standard practice. Across businesses of all size, it’s more convenient in some cases, if it doesn’t Impact productivity or businesses see ways to have people spend two or three Days at the office and the rest of the time working from home, they’re building Right now, all the infrastructure that will allow for that and they’re building The processes to allow for that, I just don’t see how that that’s going to change.

When, suddenly, you know everyone’s going back to work and rush, I just don’t see. That happening learning online is another one. Many of Us are taking an opportunity now to learn online. Even those of us like me, Who grew up in in-person education, so learning online and the business that I Run which is online education? I think people who are in my target demographic Which is 30 and above but people who do not grow up with digital.

I think they’re Going to become more and more comfortable with digital marketing, with learning Online and learning digital marketing online so because we’re seeing this Fundamental shift that may or may not be a forever shift in customer behavior. You Must change your marketing, so you must look at how you’re communicating with Your customers and make sure that you’re communicating with them to where they Are I would also add that now is not the time for the hard sell? You know most People are still kind of getting used to this new normal, really thinking more in Terms of how can you help and how can you communicate in a way? That’S helpful.

To them, rather than the hard sell tip number two is start with your audience. What your audiences need right now, so, if you’re trying to think about what the Heck, can I talk about online? What how the heck can I avoid just going dark and By the way, no business should go dark, even if you’re not able to do work right. Now, if you’re a you know a retail store that doesn’t have an e-commerce Component, you know when there’s a business in our program right now that Runs malls right, yeah, there’s not a heck of a lot for a mall to do right now that Doesn’T mean that you should not be communicating with your target customer So, for instance, if you’re a mall and you have hundreds of businesses that are Working with you, you could talk to them about tools to move from retail, to E-Commerce or you could talk to them about some resources for retailers that Are available so there’s a lot that you can do to communicate with your Customers that goes beyond just the direct product or service that you sell.

So really think about what is your audience or What are your audience’s need and there are different audiences and then try to Serve those audiences, and one big recommendation I would make – is do not Forget about communication with your employees, even if your folks are working From home, or not working at all, if you want them to come back to you after this You must be communicating with them and a near-daily basis, and for most of you, Everyday, you want them to know that you’re there that you’re thinking about Them and that you’re keeping them abreast of how this larger situation is.

Impacting their individual lives and then finally, you know Ana Robbins Doesn’T right now have a way to take orders online? She had been relying on Post maids and other options because she was primarily a in person. You know sit Down fast casual restaurant now is the moment that Ana can pick up that project. That was probably sitting on the shelf and get a really good online. Her online Ordering system up and running get an app going, get a process and a system to Do it efficiently? This is the moment for those of you who need to revise your Website who want us get started with your social media.

Now is the moment to Do it dust off those plans and get started communicating through these Digital tools, many many small businesses – have tended to be really slow to doing. This kind of thing – and now is the moment to do it, so I wanted to bring Andre inna From post, our Pilates on a hundred, you know was part of cohort seven. She is the Ceo of a international organization called pole star that not only runs four Or five studio hosts Pilates studios in the Miami area, but also is the number One educator worldwide of Pilates instructors and they provide a Certification, so she is kind of two sides of the business.

She has one side: Of the business which is offering classes – and you can see that they’re Offering now Virtual mat classes, but they also are an educator kind of like Biz hack, the does online and in-person education, and so you can see here that They’Re now giving a 50 percent discount on almost all of their Online courses, Andre inna, welcome hi Dan hi guys thanks for having me how Are you good to see you? You know, we’ve talked a lot about you.

Know the how you know a restaurant is transitioning, you know how Rafael is Transitioning to online classes, um, let’s talk about your post, our educational Component, you’ve graduated more than 10,000 Pilates instructors worldwide. How Are you guys shifting more aggressively into online Education well um. Thankfully we have a learning management. System that we’ve had for a couple of years now, and what most of so just to Give a little background on our courses: they’re Pilates teacher training courses, So most of our teacher trainings were used to being on on-site.

We would meet Every month for a weekend a month and have the labs and all of that and what We’Ve done with our current cohorts we’re running around, I want to say 25 Courses of people right now across the USA, what we’ve done is, depending on what Module they’re in right now we meet online to cover the theory, part of the Training and we’ve postponed all the labbing exercises until we can all meet In sight to test out the equipment and work on each other as it as a group, yeah And then what we’ve been doing is we’ve been focusing on our grants, the ten Thousand people worldwide and trying to see types of offering we can give them That’S considered continuing education for them to apply with their client base.

So these people are people who already know their body are know how to Use the equipment know enough about the basic Pilates theory that we can just Through virtual classes and workshops continue to educate them on new new ways, Of working with a population or how to work online or what things they should How do new ways or things that they can apply to this new virtual delivery of Courses, so are you seeing an uptick in the purchase of these courses? What are You seeing more people buying online courses from you.

Yes, so we’ve seen a Little spike on our courses right now we have around 20 virtual courses currently On in stock and what we did, what we’ve been doing is going back to the basics. Of our core curriculum and trying to dissect that and convert those into Virtual training courses to offer them to either new Pilates students or people Who wan na you know have been have had haven’t, had any training in a little While and are now that they have spare time, they can go in and read some Courses online, that’s great.

Another question I had for you is you’ve. Also Moved your student, you, you run one of the studios and you’ve moved your Pilates Reformer classes, reformer is a piece of equipment that you use to do. Pilates to mat classes. How is that going? How is that transition? It’S good. We have Five studios in the US and all our clients have been really really thankful. For our offerings, we are offering two Classes in the mornings and took classes in the evenings, mostly mat classes and Then, for those clients who have a have the equipment at home, we meet depending On it’s a small group, it’s a group of seven people we meet depending on on Their schedule we host a class with equipment online as well, and are these Classes you pay for a la carte, or these are for your members.

We most of our Members have kept their memberships, so we haven’t had to do much there that Were just there they’re happy to continue with their membership and as Long as we hold classes for them every day, another thing that we’ve been doing Is we created a new pricing offering for those people who were currently on a Groupon package, so that they can continue once their wants, their Groupon Is over, they can continue to purchase something that’s more.

It’S a lower cost. And what a regular membership would be right and unlimited for ninety five Dollars a month, so I wanted to take a second thank you. So much under you know. For for that insight, I want to take a second and just make a plug for our Three small businesses, if each of you guys could please in the chat, put your Website and so that people know where to go if they want to do business with you, Um one thing to think about is you know for Andrei Nina and for Raphael um.

They Are right now in a place where they can serve? You, no matter where you are in the County so, like I’ve always wanted to send my seven-year-old daughter to Raphael’S dance classes, and now I can so please support them and everybody else. Who runs a small business in town? Please feel free to put that in the chat as Well, um now is the moment guys to supports our small businesses. This is Going to be brutal, you know for Raps business for Andrea in This business, it looks like you and Robbins might be able to kind of Make it work as long as she’s allowed to continue to deliver, but this is the Moment now to support small businesses to try to do direct business, even if It’S a little less convenient to call versus using post mates.

You know please Do everything you can guys to support these small businesses, because I can Tell you as a small business owner in South Florida. This is a really hard and Scary time and your support is just incredibly important to us um I wanted To now welcome Rachel Cohen, she works with miami-dade, Commissioner Aileen Higgins, from district 5 Eileen was actually a graduate of the biz hack Program she then used what she learned to become an instructor in the biz hack, Program my first lead instructor and then because she’s, a digital marketing, Whiz leveraged that to become elected as a miami-dade County Commissioner, so she Was so generous to send Rachel Cohen and she’s created Rachael has a resource List for small businesses – all of you guys, are going to receive a copy of that As part of the email, a link to it and that list is constantly being updated, I’M Rachel Cohen, if we’re a small business, what message would you want to Send to us about what’s available hello, everybody.

Thank you so much for having Me so what we usually do in our district and district five, if you don’t know, Includes Miami Beach Little Havana downtown Brickell core away a lot of Really small local businesses, we send out a monthly resource, every single Month through email, I’m called strictly business where we put together a list of Classes going on mostly free programming grants loan applications, things like That, because the situation is changing so rapidly and more organizations are Coming forward with resources, we decided that this Google Doc that you’re all Going to be receiving was the best way to consistently update all of our Business owners, what I would say is that our local organizations are doing a Really good job by providing free consultations and assistance.

With loan applications in the resource guide, it’s it’s organized by local state. And federal for our office, specifically, we work a lot with Prospera to help our Hispanic business owners they do a lot of free work, a lot of free consultations, And sessions with people and they’re still open for business Most of our organizations have like most of your businesses adapted and realized. Ways that they can do consultations through webinars or phone or FaceTime They’Re there for you, I have most of their links in the guide and I would Just encourage you, if you’re struggling, if you can’t figure out what to do next, Please reach out to them because their that’s! What they’re there for Other things that we’re working on in our office is just working with the sea.

And federal representatives of this area so working a lot with Senator Jose Javier Rodriguez and congresswoman Donna shillelagh to provide more programs, so I Know on April, first Donna shillelagh is is hosting a town. Hall, where she’ll be discussing the loan applications with a representative from The SBA so we’re going to be promoting different things on all levels of Government that are going on to help you in this in this resource guide, I will Post my email in the chat – and I can add any of you to our normal newsletter list – That will be sending out, but this hold up and you’ll receive after this is Going to be constantly changing and constantly being updated, so please feel Free to send me any suggestions, if you know of any resources that are included, On it, please send them my way and I will update it as I get it.

So, thank you yeah. Thank you so much for the time and obviously for the work that You guys are doing. I wanted to share um, you know, biz hack. Does digital marketing Training, and so I wanted to share a couple of resources that are specific to Digital marketing that could be helpful to you guys so Facebook has launched a Hundred million dollar a small business grant program, I’m Assuming that most of this money they haven’t given a ton of detail around it, Yet, but I’m assuming most of that money is going to be advertising credits, but Facebook is getting a bump in usage, so if you have something to advertise this Small business grants program can help you.

Of course, you do need to know how to Advertise that’s what we teach Facebook also has created a business resource hub Which is a full list of all their resources for small businesses? Google Has done something similar, they call it the resource hub. They have a tremendous Amount of tip sheets and resources for you, I’ve been waiting to see if Google Was going to announce something similar like a small business fund or small Business grants and I haven’t seen it yet so I would expect that that will Come out shortly, it seems like you know.

Google does rely so much on businesses. Like yours for their advertising, I’d be surprised if they didn’t do something. Too um, but it’s not just Google in Facebook, LinkedIn, Yelp, HootSuite, Shopify, Moz we transfer box and more have been offering free reduced-price services in Some cases, funds for small businesses, we’ve been collecting a list of all of Those at Tribeca comm slash Cove at 19, similar to the list of resources that Rachel is doing for state, federal and and local resources for small businesses.

We’Re collecting digital marketing resources – and this is leads to my bonus – Tip of the day, which is if you’re using a software, ask them about their koban 19 Program, though, like if you’re, using a CRM or if you’re using you, know a Technology platform, if you say that then look I’m a small business, I’m struggling Right now, what can you do for me? I almost guarantee that they’re going to come.

Up with something maybe forgiving your fee for a few months, it’s worth the call It’S worth the Google search to see what they’re doing, because just about every Software company is offering something right now and just don’t be Shy to ask it now is the moment I wanted to you know: III, I am just inundated and Overwhelmed with an enormous amount of amazing responses, thank you all of you, Who filled out our survey so many insights and ideas and questions that we Definitely can address in this first webinar, but our plan is to do more.

I did Want to share one thing from Michelle Benesh. I think that that’s the way you Pronounce it from menu men, she wrote hoping I’m the last menu company Standing so we will gain market share. So the point there is that this is a moment. Obviously, of a challenge, but also of opportunity and we’re going to strike that Theme here in a minute as we wrap up so the first thing I wanted to do is I Wanted to announce that we’re going to be doing another community webinar next Week it’s Wednesday at 12:30 p.

M. Brewster Kahle has so generously agreed. He’S a branding expert, we’re calling it what now So, if you’re interested, please click that link and sign up, send it to friends. We actually hit capacity, which I never expected that we were going to do. We had More than a hundred people who wanted to join us and we’ll find a solution for That biz hack is also still in business. We’Ve moved all of our program offerings Online, we have traditionally done in-person classes, we’ll transition back To in-person, when the moment arrives, but we’re going to be continuing our online for Our 12-week program through online – I do not want to be selling right now, but I Do want to say that I am a small business.

I’M scared, like many of you, About what’s going to happen next, if you think, there’s someone that you Know who could benefit from learning how to market themselves online how to build Up their digital presence, that’s a link to our syllabus and our application and Then finally, I wanted to leave with a note our lead instructor for the current Business, a 12-week program which we’re offering online is Alex dr.

, bio, Of IBM and Constant Contact – and he intricate appointed me to this just Amazing quote in this amazing thing from Chinese in when written in Chinese, the Word crisis is composed of two characters: one represents danger and the Other represents opportunity, and I just want to leave by saying now is a moment: When we are all in danger – and we have unprecedented opportunity – and it’s Really a matter of frame of mind if you’re in a siege mentality and you’re Looking at just the erosion of your revenue and you’re, asking yourself how Am I going to survive this you’re, definitely feeling the danger? Part of crisis, but there is an opportunity part of crisis as well.

There’S an opportunity for you to reinvent your business to serve your Customers to think creatively about how to transition your business into an Online setting – and I just want to say that there is also a community of us who Are working on this with you? That’S what biz hack is all about is creating a Community of online marketers and businesses online to help you think, About how to deal with this incredible transition – and so I wanted to leave you With these words, which is focus as much as you can on the opportunity, when I say Thank you guys so much for being a part of this.

I am so grateful to all of you. For being here, thank you, 200 to Raphael and to Anna Robbins. I wish you guys the Best of luck with your businesses and everyone’s business, it’s online there Were a lot of questions that you asked that we weren’t able to get to in this Really packed setting we’re going to look for ways to continue to answer those Whether it’s on social media, on our blog on our website or perhaps in future Webinars stay in touch.

We have your email, Addresses all of you should have in your inboxes now a copy of this presentation. A list of tips for remote work, a list of tips for digital marketing resources, the County resource list of all the different things that you can Do and they link to RSVP for next week’s webinar looking forward to Brewster Kahle next Wednesday, at 12:30, and with that, thank you guys. Please send your Best regards in chat and we’ll see you really shortly.

Thank you.